Chief Change Officer - #413 Jevon Wooden: From the Military to Mindset Mastery — Part One

Episode Date: June 16, 2025

Before Jevon Wooden became a business coach, author, and speaker, he was a 17-year-old on trial—facing up to seven years in prison. In Part One, Jevon shares how that moment became the turning point that led him to the military, and how the battlefield taught him about clarity, purpose, and emotional control.This isn’t just a story about second chances—it’s about deciding who gets to write your next chapter.Key Highlights of Our Interview:The Moment Everything Changed“I was 17, on trial, and scared out of my mind. That’s when I realized—I had to make a choice.”The day that forced Jevon to take back control of his story.Discipline with Direction“The military gave me structure. But more importantly, it gave me a reason to use that structure.”Why accountability means more when it’s personal.Clarity Is a Weapon“You need to know who you are before you can lead anyone else.”How the battlefield shaped his inner compass.The Power of Emotional Control“I couldn’t afford to break down. Not in the middle of a mission.”What combat taught him about staying steady when everything else isn’t.Redefining Masculinity“We were taught to suppress everything. But real strength is being able to handle your emotions, not hide them.”Jevon’s take on emotional intelligence, especially for men of color._____________________Connect with us:Host: Vince Chan | Guest: Jevon Wooden  --Chief Change Officer--Change Ambitiously. Outgrow Yourself.Open a World of Expansive Human Intelligencefor Transformation Gurus, Black Sheep,Unsung Visionaries & Bold Hearts.EdTech Leadership Awards 2025 Finalist.20 Million+ All-Time Downloads.80+ Countries Reached Daily.Global Top 1.5% Podcast.Top 10 US Business.Top 1 US Careers.>>>180,000+ are outgrowing. Act Today.<<<

Hi, everyone. Welcome to our show, Chief Change Officer. I'm Vince Chen, your ambitious human host. Oshul is a modernist community for change progressives in organizational and human transformation from around the world. Today's guest is Jvon Wooden, Army veteran, leadership coach, and someone whose story grabs you from the very first moment. At 17, he was facing prison time.

A few years later, he was leading soldiers in combat. In this two-part series, Javon shares how trauma shaped his purpose, how empathy became his strategy, and why he now helps leaders build emotional intelligence like the careers depend on it? Because they do. Let's jump in. Good morning, Javon. Welcome to Chief Change Officer.

I'm glad Chris Hare, the other guest from last year, who introduced you to me, is my honored to host you on my show. Hey, good morning Vince. I'm so honored to be on the Chief Change Officer podcast. Likewise, I'm so happy that Chris introduced us and yeah, he's just an awesome person and I'm looking forward to just meeting you and having this conversation and adding values for the audience. Sure. Last time we spoke, you shared a lot of really meaningful stories about your journey. Before we dive deeper today, let's start with a quick intro.

Tell the audience a bit about yourself, not just what you do now, but also some highlights from your past. I think your transitions and experiences are key to understanding the insights we're about to explore. Absolutely. I like to start that I was born and raised in Rochester, New York for the audience. At that time, we were in the United States, like the third most impoverished city per capita. So we didn't have a lot of money. I actually grew up in a household where my mom was white number two, right? So we had to deal with that with her husband bouncing back and forth between homes. So I had to really understand value and love as I grew older

because back then I didn't know it. I thought value was money. Thought it meant that you had to have something material or else people just didn't care about you because that's quite frankly what was shown to me. So I got into some trouble trying to become valuable, trying to get money at 17, right? Got arrested, faced seven years in prison. Now we'll talk about that in a little

bit more in depth, but that's important because it was one of the inflection points in my life where I sat in a jail cell awaiting trial facing seven years in prison. They charged me as an adult and I just sat there and that was the first time I actually realized the power of empathy. My mother and my sister had visited me and my mom told me, Hey, I'm going to put up the house for you so you can get a lawyer because I don't want you to get a public defender because a public defender meant that I was probably going to serve that time because they didn't have time to look at the case. They didn't know that I was a good kid.

And I was just with the wrong crowd at night. They didn't know anything about me. So she wanted to make sure that I had a fair shake that the court seen me for who I was. So that night I went up and I prayed to God that I, that he gave me another shot. And he did. Two weeks later, I was out and I was able to graduate high school and attempted to go to college.

Couldn't pay for that. So I went to the military. Military was another inflection point where I understood that I was so much more than I even knew. I had leadership capabilities. The fact that I actually was a genuine person and I was compassionate was my superpower. As I started leading other soldiers,

I was able to see that and tap into that and unlock their potential by pouring into them the same way that some people poured into me to get to that point. And now I'm here in Houston, Texas. I was in the cybersecurity space, tech space for about 10 years, did 12 years in the army and just realized like that wasn't for me. That wasn't the journey I had to take for the army.

I'm getting hurt. So my body, my mind, my emotions just couldn't handle any more of what comes with being in the army, in the US army. Yeah, I'm here now. I have this company called Bright Mind Consulting Group where we focus on leveraging the power of emotional intelligence, which will get into how I got there as well to just help other leaders and organizations improve performance. Earlier, you mentioned a time in your life when you were facing the risk of spending seven years imprisoned.

Can you walk us through what really happened? Just be as honest as you feel comfortable. Absolutely. The big mistake was just being with the wrong people. On that night, I got arrested for an assault and robbery charge. So on that night, I ended up, I was supposed to go to the movies with someone I worked with at the grocery store. That did not happen.

So we ended up meeting some of his friends and they wanted to joy ride around and hop out of cars on people and just, I don't know what they were thinking. So I wake up, I was like, man, don't take me home. I'm going to sleep. I'm not even going to entertain this. So five minutes outside from my home, cops pull up behind us.

And they're like, hey, y'all going in. Are you going in for questioning? I'm like, all right, that's fine with me. So I'm like, I had nothing to do with it. But it turns out that it didn't matter that I had nothing to do with that moment because I was going down that path. And I realized that later on, you may not have been guilty on this one, but you were going down that path, right? You were starting to deal drugs and do all that other stuff. So that was, I felt

like that was my wake-up call to say, okay, this, you're not guilty of this one, but you were guilty of doing something that you shouldn't have been doing. And this was the opportunity to catch me, my wake-up call, so to speak. So, like I said, I faced seven years. The guy that I was with ended up, he was the only one that didn't sit in that jail cell because he said that we were the ones doing everything. So that's what happened. I ended up sitting in there for a few months,

and crazy enough, my friend, my best friend, he was telling everyone at high school, they were like, what happened to Jervon? He was like, oh, he's just sick. So when I come back to school, they're like, oh, man, you're finally back. You all right? And I'm like, yeah, if you only knew what was really happening, right? So I look back at that and I say, I always try to find the jewels in what we go through. And that was my jewel was like, hey, that was just God catching me to

say, hey, this is not the path you want to be on. If you want to make another mistake like this, I'm not going to save you this time, so get it right. You told me that you grew up in poverty. That was the reality of your family background. I've always believed that who we are today, what we choose to do, and how we go about doing it, all of that is shaped by our past. And it's not just about what we did wrong or right, it's also about the environment

we were raised in. Things like a relationship with our parents and even how they related to each other. So looking back, how do you think the way you were raised played a role in the decisions you made, including the ones that let you down the wrong path? Yeah, for me, I think it gave me some intuition and unique intuition. So I can apply a lot of the situations and circumstances that I've gone through. One, it's provided me with resilience, right? I'm able to, no matter what's going on, I can calm myself and put myself in a space where I can look at things and figure things out with clarity. Because nothing is so surprised to me anymore. I'm like, okay, this is happening

Whatever. Let's figure it out. So that's one thing that has happened has really been beneficial for me The second thing is I don't judge people right? Yes, we all have our biases But I'm able to catch it when I'm doing that because I understand like people were looking at me like oh man You're nothing you're worthless. And at least I thought. So I don't, I'm making a point to catch myself when I'm looking to do that. Whatever my bias is, when I see another person to say, you know what, let me give them a fair shake.

Let me ask them questions to get to know them a little better. Let me understand why they've made the decisions they made or whatever the case is. And that bodes well, that bodes well as a leader and as an entrepreneur. The other piece is I mentioned the aspect of love and looking to understand value. I truly realized that value is, has nothing to do with material assets or material gain. So I treat people with that, whether it's somebody that's the janitor or CEO, they all get that same respect for me. And I'm proud of that. CEO, they all get that same respect for me.

And I'm proud of that. And then the other piece is my work ethic. So when I think about poverty, when I think about having to depend on someone else to feed me, to give me clothing, whatever the case is, I don't want that. And I don't want that for anyone else. So that's why it's very important for me to pour back into my community in Rochester, but also any community that's impoverished and underserved, underrepresented today. So I do a lot of work, pro bono work in that space,

coaching individuals, storing up clothing drives, educational, go to prisons to do business pitch competitions so they understand the path of entrepreneurship that's open to them. My dissertation that I'm doing my doctorate right now is on digital entrepreneurship and how it alleviates poverty in the urban United States. So every just about everything I do comes back to my experience to say, you know what, I know what it's like and I know we don't have to be there.

We don't have to stay there. There are opportunities and And I also know that representation matters because I didn't see anyone succeed from my neighborhood. And that impacted me because when I started getting that success, you get survivors remorse and you have to be able to understand that. So you have to go through the therapy and the coaching and all these other things to find what the root cause of that is. And then find how you can turn that into a power and not something that can weigh you down. So your mother made the decision to come up with the money so you could hire a better

private lawyer, someone who could really help you out of the situation. And it worked. You ended up spending just a few months imprisoned. And then you were set free and able to return to a normal life with no criminal record. Is that right?

No, they gave me six months. I was on probation for six months, so if I had gotten into trouble, I would have had to do that. But I got expunged. So when I went to the military, they expunged it because it wasn't a charge. During those several months when you were locked up, alone in such a rough environment, what were you thinking? How were you feeling?

Looking back, can you recall your state of mind then? Some people in that situation might blame others. Others might decide to work harder. Some even study for degree while in prison. And then there are those who come out angry, wanting revenge. Everyone reacts differently, and those reactions shape the choices they make and the path they take afterwards.

You chose to live better. I'm curious, what was that turning point for you? What helped you rebound during that time? Yeah, that's a great question, Vince. So how I felt initially was, I will say when I called my mother, it was probably like two in the morning, right? When they finally took me to the cell, like allowed me to call her and I told her, and I remember mother, it was probably like two in the morning. Right, when they finally took me to the cell, like allowed me to call her. And I told her, and I remember that like it was yesterday, calling her and hearing her voice, she sleep.

And I'm like, hey, my, I'm in jail. I just hear her wake up, like what? What do I need to do? Do you need a lawyer? Blah, blah, blah. And I remember her kicking into action. And then I remember when she came to visit me. So in this time, it's probably like a few weeks,

a couple of weeks, right? She came to the sentencing. I remember her being behind me and another sentencing, but when they take me in the courtroom and then they put it to recess or whatever, so we can get the lawyer and all that other stuff. And I remember seeing her, she looked so worn down. I remember that visitation role. You get the browns in Monroe County, where I'm from, in Rochester. You have a brown jumpsuit and then it says property of Monroe County. And I remember that visitation role, you get the brows in Monroe County, where I'm from in Rochester. You have a brow jumpsuit and then it says property of Monroe County. And I remember coming into that visitation role and you got to go through the strip search and all that other stuff. And I was just like numb. I was numb until I walked into the visitation room and I looked around and everyone looked like me.

And then they interact. There's glass between us. Right. So I'm like, I'm looking at my mom, she's worn. Looking at my older sister, she's worn down. And I'm like, I caused that stress. I caused that stress by being here. And it just, it broke me down to my core. That's how I felt.

Initially before that, yeah, I was upset at the guy that I went out with. Man, you got me into this, but you're not even in here. But then I realized like, what part do I play? And that the part that I play was everything. It was on me. So that's why after that visit, and she told me she was going to pay for the lawyer

and everything, I had to pray. And it was the first time I prayed to God on my own volition, where, because I grew up Muslim and we prayed five times a day, but I never really meant it. I just was forced to do it. And that was the first time I actually meant it. Because to be frank, I felt like we were left out.

I'm like, how can we live like this? Why would God do that to anybody? And that was the moment he was like, hey, I'm here for you, I'm here for you, but you gotta change, right? You have to look at what you can do, be accountable for your actions and be kind. So that's why now I've went through this journey of focusing on mindset and all

those things, but I realized that emotional intelligence is really the key because you have the self aspect of emotional intelligence, and then you have the social aspect of emotional intelligence. So I feel like that holistic perspective was really key for me in recovering. I didn't know what it was called back then for my mother and the judge later to be empathetic to me for the judge to say, Hey, I know this isn't you. I've looked at your record. I looked at the fact that you were a good student.

You're one of the top students in your class and all these other things. So I know this isn't you. I'm going to give you this next chance. Right. That was empathy. That judge could have said, yeah, no, next, you're going in, you're gonna serve this time, but he didn't.

So that's how it changed me. And then my father wasn't there either, my biological father, and now he's serving life for a triple murder in Rochester, in upstate New York. And all of that stuff, when I look back to it, as I said, it sometimes it hits me like the emotions, the wave of emotions comes to me.

But I also realized like, that's why it's so important for me to tell my story, because I tell my story and I'm vulnerable. It allows other people to open up and share theirs and then step into the power that it is to say, you know what, I'm not going to focus on what the negative people say, but I know that my story, only I can tell it the way I want people to know me for. And then as I tell mine, that pours into someone else and then someone else feels their power in their story. And then they understand

that it's not for you to be judged, but it's for you to be able to really step into being authentically you without having to worry about the recourse. That moment was clearly a big wake up call for you. You got a second chance, a brand new life really. And then you chose to join the military. Why the military? What made you decide to take that path at that point in your life?

Yeah. So the interesting story about how I got to the military is I was working two full-time jobs at the time. And so I was working at a grocery store doing like the cars, the cashier, all that stuff, cleaning the meat room, doing every job that they needed me to do, stocking the shelves, you name it. I did it. And then I also worked at a hospital. It's actually the largest employer at the time of this recording, University of Rochester, a strong Memorial Hospital. So I was working there. I was environmental services, a fancy name for janitor at first.

And then I worked my way to materials processing who cleans the tools and sets up the cases so the doctors have what they need. And then I worked my way into being an anesthesia technician. So here I am, an anesthesia technician and this guy who was there, who was moonlighting, he was actually a recruiter for the army. So he noticed my transition because a recruiter for the army. So he noticed my transition because he saw me in a hall and he, Oh, you got promoted, congratulations.

So you know what, you should come down to the, to the recruiting station on Monday. Now this was a Saturday because I worked weekends there and I was like, you know what, you may be on to something. You might, you might be on to something. I'm tired of working these two jobs. So wouldn't you know, I go down there and every branch is in that recruiting station. So you have the Marines, you have the Air Force, you have the Coast Guard, and you have the army. So I'll go in there.

I check out each office. So Marines was like, yeah, we don't give bonuses. We're all about serving honor. I said, Nope, I need my bonus. So that's out. I go to the Air Force and they was like, we only have these certain jobs that's going to be available because they're smaller subsets, so they don't have as many roles.

So I go into the army and I take what they call the ASFAB, it's your aptitude test to see what, what jobs you qualify for. I take it and they're like, oh, you qualify for anything. So the top two jobs for me were military intelligence and IT. And I said, military intelligence sounds great, but what the heck am I going to do with that in the civilian world? So my recruiter, he was like, I'm going to just be honest, you should do tech because tech, you never run out of it.

Everyone needs tech. So I did tech. And that was probably the best decision I could have made was to go into that recruiter station and listen to him and just do what I could. Now I'd signed up for the reserves because I still wanted to do like my personal life. I was like, I don't know if I want to commit fully to this. But what they don't tell you about the reserves is you deploy. Right?

You can't lie. So I deployed three times as a reservist. And that was, that was such a change for me. From culturally, it's a culture shock. In the Army, you're seeing people, I had never been outside of like my little bubble or other predominantly black areas. Army, I'm seeing everyone from everywhere.

You got people from Guam, you got people from Iowa, Nebraska, everywhere. And that was awesome for me. Cause I'm like, here I am talking to people I would have never met. Right. I would have never had to look to my last day, my right, and depend on these people for, to succeed. And then as I moved up into the ranks as a non-commissioned officer

to lead other people, you get this, this opportunity to really, they say, see what you made of, and it was the best thing that could have ever happened to me. Because here it is, these soldiers who didn't believe in themselves. You know, I don't know if you've ever heard the saying, I don't know if it's a proverb or what, but it talks about how the butterfly can't see its own beautiful wings. So that's how I felt about these soldiers. Here they are, they're coming from areas like me, and they just didn't know how amazing they were.

And it really was because their prior leadership never poured into them. So my ability to just really say, hey, I know that you're feeling low, you've gone through this, you're doing this for your family, whatever the motivation is that has you here, but I'm going to let you know that I'm gonna take ownership of your success

because that's what I feel like a great leader should do. Take ownership of their success. So I had one-on-one conversations with them and I was able to understand why they were, right? Whether it be they couldn't afford milk for their baby so they signed up so they can have some money, whatever it was. And we rode with them.

And they gave me a little coin. One of my groups of soldiers, they gave me a little coin. And that's my favorite award to this day. And that coin just said, hey, thank you for being an awesome leader. That was all it said. But that really, when I look back into my story, my journey, and all the changes that I've experienced, that coin was the biggest change I ever made, because I didn't know what being a leader

was myself. And I had to tap deep into and say, you know, somebody believed in me, the army believed that I could do this. So I had to really step into that role and change the fact that that value that I talked about earlier, I was valuable because I can connect with people. I can empower people. I can with people, I can empower people, I can uplift people, I can motivate people, I can do all these things that are intangibles, that we call soft skills that are really foundational. I did it very well and that

was the biggest change that led me to where I am now. So you stayed in the army for over 10 years, is that right? Yep, I was in there for 12 years. And my last deployment was probably, not probably, it was the hardest thing because, and this is one of the reasons why I knew like my body couldn't handle it mentally and emotionally and I just couldn't do it. So I was in Afghanistan in 2016-2017 and there was a suicide bombing that happened where I was stationed on Bagram-Peerfield. And the suicide bombing was on Veterans Day.

So Veterans Day, traditionally, has been a very hard time since then. We lost, I think we lost six or seven people and then 18 others at least got injured, got injured physically. But of course, mentally and emotionally, those of us who survived or who wasn't hard physically, that plays course, mentally and emotionally, those of us who survived or who wasn't hard physically, that plays a toll on you. And then I was a part of the remains cleanup team where that's what mentally really hit me hard because I'm like, I'm treating the bomber with the same respect that my friends

and my comrades and my colleagues that he killed. And that was another reflection point for me because when I got home from that deployment in 2017, I just was not the same. And it hit me like six months later. Here I am, like after that I took some time to just like travel and get back into the space of civilian life. And it just didn't work. Six months later, I struggled severely with depression and PTSD. I kept having the same nightmare over and over again. And at the end of that nightmare, it was a red flash. I just remember the red flash. The detonation from the bomb.

And I had to go to therapy. And the therapist once asked me, she said, what happens at the end? I said, I don't know. It doesn't end. Once the flash happens, I wake up. And she was like, I want you to see that as something that's saying that there's something unfinished in your life. So she gave me this whole exercise to find what was unfinished.

And this ties back into my childhood because what was unfinished was my relationship with my father. And I hadn't been in touch with him. He actually got arrested while I was with him. So that was when we were trying to establish a relationship. Swat team jumps out while we're at the gas station and they put me down on the ground. I thought it was something I did, but it wasn't. So it was him.

Um, so fast forward, I had to reestablish that relationship with my father and that nightmare stopped. Sinister. And what then another changed, my daughter my daughter was born on Veterans Day. So it went from the worst day to the best day. And that's just how things happen, right? That's serendipitous moments that I really leaned into now with all the change and adversity that has gone through throughout my life.

That's where we'll leave it for today. Javon's story from arrest to army to leadership is already powerful. But in part two, we go deeper. PTSD, fatherhood, executive coaching, and why emotional intelligence isn't optional for true leaders. Trust me, you want to listen this next chapter. Thank you so much for joining us today. If you like what you heard, don't forget, subscribe to our show, leave us top-rated reviews, check out our website, and follow me on social media. I'm Vince Chen, your ambitious human host. Until next time, take care.