Chief Change Officer - Deborah Perry Piscione: The End of Traditional Work Begins — Part One

Episode Date: February 12, 2025

What happens when a political insider, a Silicon Valley entrepreneur, and a bestselling author walk into a podcast? You get Deborah Perry Piscione. She’s gone from shaping policy in Washington, D.C., to writing Employment is Dead, and she’s here to unpack why work as we know it is crumbling. In Part 1 of this two-part series, Deborah takes us on a wild career ride—working in the White House, pivoting to Silicon Valley, and learning that fear and division drive politics, but collaboration fuels innovation. She shares how a single conversation at a Starbucks led to her first venture funding (yes, really), why failing fast is a non-negotiable skill, and how risk-taking has shaped her entrepreneurial journey. Key Highlights of Our Interview: From Capitol Hill to Silicon Valley – “In D.C., I learned how to divide people. In Silicon Valley, I learned how to bring them together.” Deborah reflects on her 18 years in Washington and how moving west flipped her worldview on work, collaboration, and success. The Starbucks Moment – “I was in line at Starbucks when a stranger asked, ‘How can I help you?’ Three weeks later, I was sitting with a top venture capitalist who said, ‘I like you. Figure out something to do. I’ll fund you.’” Deborah’s introduction to Silicon Valley’s pay-it-forward culture changed everything. Entrepreneurial Instincts – “Most of my companies weren’t grand plans—I just saw a problem and built a solution.”From launching a networking platform for women in venture capital to creating a sweat-proof undershirt on a speaking tour, Deborah proves that the best businesses start with simple observations. Work is Changing—Are You? – “We’re moving into a bifurcated workforce—traditional employment will still exist, but the smartest workers are creating their own playbook.” Why the old career paths are fading, and how the next generation is redefining success. _________________________ Connect with us: Host: Vince Chan | Guest: Deborah Perry Piscione --Chief Change Officer-- Outgrow Yourself. Change Ambitiously.  The Global Go-To-Source of Raw Human Intelligence  for Growth Progressives, Visionary Underdogs, Transformation Gurus & Bold Hearts. Global Top 3% Podcast on Listen Notes. Top 20 US Business Podcast on Apple. Top 1 US Careers Podcast on Apple. 5+ Million All-Time Downloads. Reaching 80+ Countries Daily. >>>100,000+ subscribers are outgrowing. Act Today.

Hi, everyone. Welcome to our show, Chief Change Officer. I'm Vince Chen, your ambitious human host. Our show is a modernist community for change progressives in organizational and human transformation from around the world. A few days ago, we published a three-part series with George Trim, the co-author of the book, Employment is Dead. But we're not done yet. We are doubling down on this conversation. Today I've invited his co-author, Debra Perry Pesciogno, an entrepreneur, Silicon Valley insider,

and bestselling author of the book, Secrets of Silicon Valley. Before diving into the world of startups, Debra spent 18 years in Washington, DC, working in a White House on Capitol Hill and as a political commentator for MSNBC, Fox News, and CNN. But everything changed when she moved to Silicon Valley. Instead of politics, power, and division, she discovered a culture built on collaboration, innovation, and risk-taking. That shift led her to build six companies, write multiple best-selling books, and now

to found the Work3 Institute, helping businesses navigate the future of work. We are featuring Deborah in a two part series. In part one, we explore her incredible journey from shaping policy in Washington, DC to securing venture capital through a chance encounter at a Starbucks. She shares how risk-taking, adaptability, and breaking the old rules

shaped her success. Then in Part 2, we tackle the future of employment. Why degrees aren't what they used to be? How AI and Web3 are reshaping jobs?

And what companies must do before it's too late. And of course, we'll answer the big question. Is employment really dead? Get ready for bold, eye-opening conversation. Let's jump in. Good morning, Deborah. Welcome to our show. You are the first interview I conduct. In the new year, thank you so much for your time.

Thank you so much, Vince. It's such a pleasure to be here. Thank you for allowing me to share my story. I think my story, my background is so critical how I now see the world. And so prior to coming to Silicon Valley, I had spent 18 years in Washington, D.C. I worked on Capitol Hill. I worked in the White House. I was appointed into one of the presidential administrations. And then I ended up following into media as an on-air commentator with MSNBC, Fox News, and CNN. And then DC ended up writing my first book.

But when I realized when we moved to the West Coast and Silicon Valley, I really had to spend 18 years doing two things. Two things I learned how to do really well. I learned how to divide people into an us versus them, because in Washington, D.C., it is all about politics. You're a Democrat, a Republican for the bill, against the bill. There really is two camps in that regard. And I also learned how to put fear in people, because when you put fear in people, you can increase viewership at your respective television

network that you're at. and you can also increase political contributions if you're putting fear into people. So I just thought everybody worked this way. This is the way things were. I never realized that there were other cultures out there in the way that things got done. So in 2006, my husband and I moved out here and I quickly realized how the shift in the questions

and how people introduce themselves. I was so used to Washington, DC, two questions, where did you go to school? Who do you work for? And then suddenly I came into this culture where it was, how can I help you? And that very question came up at a Starbucks three weeks after being here. And I was standing in line at a Starbucks, someone noticed I was new in our little small town right near Stanford University

and asked me, how can I help you? And because of that very meeting, a couple of weeks later, I was sitting down with one of the premier venture capitalists, Clare Perkins, and that venture capitalist said, I like you, figure out something to do. I'm going to fund you. And because of that funding and my first company that I ended up building out with my co-founder, that company sold 18 months later.

And I realized what a unique culture Silicon Valley truly is. It's collaborative. You often work with your competitors. It's for the greater good. It's not about money or power or greed at the forefront. It's more about how can I contribute in a way to changing the world. And so from that experience, I ended up writing the book, Secrets of Silicon Valley, that got picked up in 39 countries around the world.

It made the New York Times bestseller list. And I realized that having this perspective of not being from Silicon Valley really gave me an interesting view on how things could be and how things should be. So I was really the first person to attempt to write what this culture was about and if you wanted to try to adopt a similar alchemy. These were the characteristics, the mindset, and the culture that you need to bring to the forefront

in order to make it successful. So really in Silicon Valley, I very much did a build a company, write a book, go on a speaking tour, wash and repeat. So I built out six companies. This is my sixth book coming out and continued to be on a global speaking tour, not only teaching the Silicon Valley ecosystem risk-taking to enable innovation,

but also an innovation process that is a bottoms-up process where any person in any quarter of the company can bring forth good ideas. And of course, this next book, Employment is Dead, how do you make this transformation from the traditional into the era of AI and Web3 technologies? You've had such an incredible journey from Washington, DC politics to Silicon Valley startups, from entrepreneurship to authoring multiple books, building six companies and now shaping the future of work. Looking back, do you see a common thread that ties all these transitions together?

Yeah, Vince, I wish I had a really interesting story, but it is quite organic. It was really based on needs that popped up, or my kids had an influence on one of the companies for sure. But it was as silly as I recognized that women in venture capital, private equity, and entrepreneurs needed to be brought together. So one was Alley to the Valley, more about the community. And then when I was on a speaking tour and you're under the hot light, I just developed almost like an undershirt that protected my clothes and that ended up

getting licensed and it really just came out of specific needs that I saw in the marketplace for myself originally, or something around my children's development. It sounds like you are someone who's highly observant, sensitive to your environment, and deeply aware of the trends around you. You mentioned your background in journalism, talking to all kinds of people, reading situations, and understanding patterns.

That skill set seems to carry over into how you approach opportunities. You spot gaps, see what's missing, and then take action, whether that's building something from scratch, teaming up with others, or investing in solutions that address those needs. So in a way, your entrepreneurial mindset isn't about business. It's about identifying what needs to be solved

and turning that into action, a product, or even a business model. Would you say that's a fair summary? You're incredibly insightful for bringing that up. I do have to feel it. It's not like I definitely see needs out there that are not necessarily applicable to me or the people I know. So it is something I've just, I do put mind, body and soul into all of it. So there is, there's gotta be a feel and really at the

end of the day, I think what very much distinguishes the people who come to Silicon Valley, and I'll say this over and over, yes, there are times it's been described as the gold rush, but at the end of the day, the people who really succeed are the people trying to make the planet better. It's not about the money first or the greed when it's quite understated if for those of your guests who have been here to Silicon Valley or haven't, it's not necessarily what you would think of in terms of being such a wealthy place based on so much entrepreneurial success because people are incredibly understated and really do care, for the most part, about the good of the

planet. And obviously, there's certainly competition in trying to be number one without a doubt, we're competitive beings. But at the end of the day, it's really about continuing to advance technology in a way that makes it meaningful for people. You've built and been involved in multiple ventures, which means you've experienced both the highs and the lows, the wins, the setbacks, and everything in between. Looking back, is there a particular failure or challenge that stands out? Something that, despite all your success, really tested you?

Maybe at the time it was frustrating or even painful, but in hindsight, it became a lesson you carry with you, something that shaped how you move forward. You've rebounded, you're stronger, you're energized, but is there a moment that, while tough, still holds deep meaning for you? You? That actually dates back to a time when I first moved to Washington, D.C. And the first thing I bought myself when I had enough money to do so was a bike. And I would ride this bike every day on Sundays to Roosevelt Island,

because I didn't have a lot of friends there at the time. I didn't know anybody in Washington, D.C. until I ended up working on Capitol Hill. And I would ride to Roosevelt Island every Sunday and go to the center of the island where the statue is. And my favorite saying Roosevelt is, it's better to try and fail than never to have tried to succeed at all. And it's something I've taken to heart. I throw things out there all the time that don't work, but I know that sometimes you've got to throw, you know, a dozen things to the ceiling

and one of them may stack and the level may fail. And that's just part of the journey is really about risk-taking because risk-taking, no matter what happens, whether it's successful or it fails, at the end of the journey is really about risk taking because risk taking, no matter what happens, whether it's successful or it fails, at the end of the day, you're going to learn something incredibly valuable. I have learned in time and time again, there was a great article in Harvard Business Review many years ago about the founder's dilemma.

And again, it goes back to the root of greed. It's not about the founder's dilemma. And again, it goes back to the root of greed. It's not about the greed, it's about moving things to the next level. And so maybe you don't like that number that's being offered to you as an asset or in a strategic partnership, but there is gonna be so much greater benefit by exiting or doing that strategic partnership

than continuing to sail on your own. And so for me, it's all about risk taking, knowing that 80% of the time you may fail, but that 20% of the time is what keeps life really interesting. You've been engaged in a lot of interesting endeavors. The current project is Work3 Institute, which you co-founded with Josh. Leading to this book, Employment is Dead. What was the motivation behind starting the institute? What was the driving force that led you to create it? I guess this goes back to the why. What was the driving force that led you to create it?

I guess this goes back to the why. What inspired you to take this path? I never understood the command and control model known as Taylorism, which dates back to 1918. I never understood sitting in my office in Washington, D.C., finishing my job by 2 p.m., but yet I had to sit there until 6 p.m. because it was just FaceTime. So the value was based on time

rather than productivity and output. Now we're in the era of AI and other Web3 technologies that is going to make work not only that much more efficient, but individuals who can really capitalize off the benefits of having these new technologies in the workplace. So the Work3 Institute that Josh and I built together is really advising companies and enterprises, how do you additional organization into the era of AI and what three technologies bringing your employees along in communication,

in this evolution, in upskilling, all the things that are going to be required in this next generation of work. And Josh and I both at the end of the day, we're very passionate. We don't understand if you're going to spend the most hours of day at work, why should you feel bad? Why should you be treated poorly? We need to encourage people to bring their best selves to the table. And you can't do that if you don't have psychological safety. You can't do that if you can't try new things.

So Work 3 is really showing leaders how they move and do this massive transformation that's going to happen and bring their employees and workers along to be a part of being on the train, if you will. While the title is Employment is Dead, if I'm hearing you correctly, this book is really a message to employers, almost a wake-up call. With all the new technologies happening, the traditional value chain of employment is being disrupted, whether companies like it or not,

and if they don't adapt, they risk losing their best people, whether to solo partnership, competitors, or simply disengagement? Is that the core message you're trying to get across? And is this the primary audience you're speaking to? I think we're trying to target and edify not just leaders, but workers themselves to say they've got a choice now. They don't have to put up with the old style and the old guard enemy.

We are in this era of a hyper economy. So maybe you've got an education in coding, computer coding. Maybe you don't like it that much. Maybe you spend an hour a day doing it because Anthropic is now assisting you in coding. And you really enjoy a lot of other things. And so you can cobble various ways of earning a living together in ways that you could never foresee decades ago. I remember when I needed extra money because my first job on Capitol Hill was 13,000 US dollars a year.

I needed to work at night in order to be able to afford to live. And I would have to type in these job ads as people were watching over me and making sure that I was just doing things just right, really feeling like enslaved in a lot of ways. And so what we're seeing now, Vince, is that we're moving into this bifurcated work track. Traditional employment will remain. Some industries will never evolve fully. They may die out.

There's other industries we need to be more cautious. We can't have AI and Web3 technologies taking over. But there are other industries where, you know, leadership is going to realize that one person can now do the job of three or four. So what happens to those people, the three or four people who now lose their job because of AI? And so we're really trying to edify both sides of the house, if you will, to understand here's what's coming. You need to upscale as quick as possible if you need to because we've got Gen Z coming into the workplace. This is the first time we will have a generation coming in

who knows the future and work better than the current people in leadership. And so it's gonna be a real, I don't wanna use the word that's on my mind, but it's gonna be a circus. And so you really have to edify yourself what's coming down the pipe and understanding how you need to evolve or make adjustments as quick as possible.

Sure. Now, I noticed the book includes a story about how you and George met. Two people from different backgrounds who, according to the book, hadn't even met before. Yet somehow, this collaboration just clicked. From your perspective, what was the spark? What made you think, hey, this is someone I need to work with? As Josh may have shared with you, he ended up applying to speak at a Web3 summit that I was putting on with another Stolkahn Valley Notable.

And we were probably getting in about a dozen applications a day. And I wasn't even the person necessarily to do the first vetting of these speaking topics. But I just happened to capture Josh's submission and I thought, there's a book. This is a book. So you want to talk about risk taking. We didn't know each other at all. And so I just asked him, I emailed him and I said, look, your topic sounds

interesting, but I have something even bigger to talk to you about. And we had a first phone call. And I would say within 10 minutes of that phone call, I was like, hey, do you want to write a book together? And that's how simple it was. And I think when, and I don't want to make this about gender at all, but I think that men in particular are really good about jumping off the cliff, right? And just saying, hey, I'm going to give this a shot. Women may be, in general, a little bit more risk-averse, but when you open yourself up for opportunity, you never know what can come along.

And it may work and it may not. But in this case, not only did it work, but we ended up getting many bids on this book and then ended up working with Harvard Business Review. What does each of you bring to the table? I imagine there are similarities that made the collaboration work, but also key differences in your backgrounds and experiences that add unique perspectives. Can you share a bit about that? What you each contribute and how those differences shape the work you're doing together as a partnership? Yeah, I have always been fascinated with

I have always been fascinated with innovation and bringing ideas to the table because everybody's walking around with good ideas. It's just, is there a pipeline? Is the psychological safety there? Is there an improvisational element to being able to bring forth good ideas. So right after I wrote Secrets of Silicon Valley, I ended up writing a book on risk taking to enable innovation and really looked at what it took to be successful, to have bottoms up innovation processes rather than the other way around, where it's top down and it's executives driving the future of innovation within an organization.

Because at the end of the day, what I realized is sometimes it's the people closest to the job. Sometimes it's the people with the smallest paychecks in the room who may have the next multi-hundred million dollar idea. And so I ended up developing in concert with Qualcomm, an innovation process that enabled anybody in any corner of the company to bring forth a new idea. And so I've always come with that mindset leading with innovation first. Josh comes from more of an HR perspective and employee dissatisfaction. And I think the marriage between those two perspectives make it a very comprehensive book.

book. I had the privilege of reading through the book before it was published. Now I'll be honest, I skimmed through a lot of it. Certain chapters really stood out to me, especially the one on credentials. Before starting my podcast, especially before COVID, I was deeply involved in the learning and education technology space. I was speaking at conferences around the world on the future of the world, including South by Southwest. So when you covered credentials, education and training, that chapter really caught my attention. Now, looking at one of the quotes from that chapter, you wrote,

"'Getting more employers to rethink their degree requirements will take hard work. Employers have grown up in a system where the full year degree is the proxy, and that's a perception that is risky to do things differently. I completely agree, but the big question is, how do we actually change that mindset? What's your take on making this shit happen? I shall share that I'm living this.

I have twin boys, both would have been sophomores and in college by now. One is at a traditional four-year college. The other one got waitlisted at Harvard and was thinking about the Naval Academy as well. He had started a business during, he had started a street work company called Faith vs. Fury during COVID

because he was 15 and very bored sitting at home. That's the web for today. We've covered Deborah's incredible journey from DC politics to Silicon Valley startups and why the old way of working just doesn't cut it anymore. But we're just getting started. In part two, we'll break down the real shift happening in the workforce, why college degrees are losing the grip, and how AI and what three are reshaping jobs, and what companies must do before it's too

late. Plus, we'll tackle the big question. Is employment really dead or just evolving? Don't miss it. Thank you so much for joining us today. If you like what you heard, don't forget, subscribe to our show, leave us top-rated reviews, check out our website, and follow me on social media. I'm Vince Chen, your ambitious human host.

Until next time, take care. Music