Chit Chat Stocks - High Tide: A Cannabis Stock Dominating the Canadian Market (Ticker: HITI)
Episode Date: December 29, 2024On this episode of Chit Chat Stocks, Brett dives into a research report on High Tide (Ticker: HITI), a Canadian cannabis retailer. We discuss: (4:05) What is High Tide? (6:40) How High Tide became t...he market share leader in Canada (17:20) Rolling out a successful paid membership in the cannabis category. (29:07) Canna Cabanna's long-term growth potential (45:34) Does High Tide have a moat? (48:45) Is the stock cheap? ***************************************************** JOIN OUR CHAT COMMUNITY: https://chitchatstocks.substack.com/ ********************************************************************* Sign-up for a bond account at Public.com/chitchatstocks A Bond Account is a self-directed brokerage account with Public Investing, member FINRA/SIPC. Deposits into this account are used to purchase 10 investment-grade and high-yield bonds. The 6.9% yield is the average annualized yield to maturity (YTM) across all ten bonds in the Bond Account, before fees, as of 8/28/2024. A bond’s yield is a function of its market price, which can fluctuate; therefore a bond’s YTM is “locked in” when the bond is purchased. Your yield at time of purchase may be different from the yield shown here. The “locked in” YTM is not guaranteed; you may receive less than the YTM of the bonds in the Bond Account if you sell any of the bonds before maturity, or if the issuer calls or defaults on the bond. Public Investing charges a markup on each bond trade. See our Fee Schedule. Bond Accounts are not recommendations of individual bonds or default allocations. The bonds in the Bond Account have not been selected based on your needs or risk profile. You should evaluate each bond before investing in a Bond Account. The bonds in your Bond Account will not be rebalanced and allocations will not be updated, except for Corporate Actions. Fractional Bonds also carry additional risks including that they are only available on Public and cannot be transferred to other brokerages. Read more about the risks associated with fixed income and fractional bonds. See Bond Account Disclosures to learn more. ********************************************************************* FinChat.io is The Complete Stock Research Platform for fundamental investors. With its beautiful design and institutional-quality data, FinChat is incredibly powerful and easy to use. Use our LINK and get 15% off any premium plan:https://finchat.io/chitchat ********************************************************************* Sign up for YellowBrick Investing to track the best investing pitches across the internet:joinyellowbrick.com/chitchat ********************************************************************* Bluechippers Club is a tight-knit community of stock focused investors. Members share ideas, participate in weekly calls, and compete in portfolio competitions. To join, go to Blue Chippers and apply! Link:https://bluechippersclub.com/ ********************************************************************* Disclosure: Chit Chat Stocks hosts and guests are not financial advisors, and nothing they say on this show is formal advice or a recommendation. Learn more about your ad choices. Visit megaphone.fm/adchoices
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welcome to chitchat stocks on this show host ryan henderson and brett shaffer analyze businesses
and riff on the world of investing as a quick reminder chitchat stocks is a ccm media group
podcast anything discussed on chitchat stocks by ryan brett or any other podcast guest
is not formal advice or recommendation now please enjoy this episode
welcome to chit chat stocks this week we've got a special episode for you we typically have our
power hours on this day but instead it's the holidays so we've pre-recorded an episode on
what is potentially the costco of cannabis as brett has coined it here and we're going to be
digging in. It's Brett's Monthly Research Report. And this is a company, I'll be honest, I had never
heard of until you reported on them, until I read your report. And so I'm excited to get into it.
Before we do though, I want to make a couple notes. First off, the show notes will be on our
sub stack as always. It is 100% free. You can go in there, check it out, see the write-up,
see any charts that we have. And then also, it really, really, really helps our show
if you give us a review. I can't even begin to tell you how much it helps amplify it.
So if you listen to us and you think, whatever, I don't need to give a review, please,
if you like us at all, go ahead and give us a review. And then the last thing I'll mention as
well, we have a conversation going on our Substack channel as well. So if you have any questions,
any comments, any feedback, go ahead. You can respond there and we'll get back to you
as quickly as possible. But with that said, I guess, Brett, how on earth did you find this
company? Well, I tweeted, are there any promising stocks or something along those lines? Hey,
any stocks that you want me to research on upcoming podcast episodes? And this one, I think,
had three people respond with the same answer, like, oh, do this ticker, do this ticker. It's
H-I-T-I, for anyone that doesn't know. It's an interesting company. I hadn't heard of it
before this. So we're really going to dive into the stock, high tide, figure out whether it could
be a promising stock to own. We're going to figure out what they do, how their special sauce is made,
why they're gaining market share. I should have a disclosure here. I do not own any shares today.
If you are interested in buying any shares, you can buy them on the Canadian or US stock
exchanges under the ticker h-i-t-i let's get right into it what is a high tide ryan what do you let
maybe i guess you were supposed to ask this question to me but when you hear that name
what do you even think like what was your first inclination well i knew it was a cannabis stock
so uh it's a play on that word yeah yeah i i knew what it was but yeah i thought oh man what is that
name i thought it might be some sort of like a brewery on the beach or maybe a surfing business
but uh no it is not i guess why don't you get into it what actually is high tide
yeah they're a canadian cannabis company if that makes you immediately wretch and want to ignore
the stock which you know given how some of these companies have reformed i don't blame you perhaps
perhaps that thinking is why we should be researching it. A lot of people ignore these
companies and, hey, maybe there's some diamonds in the rough. The stock here, and I'm going to
be using any of the Canadian dollars and any sort of the Canadian share price throughout this
episode, it's gone from just over $1.50 in the middle of 2023 to $4.52 today. So what is that,
3X pretty much? Yeah, 3X almost exactly in less than two years. It currently has a market cap of
365 million dollars and we want to get to actually what they do besides just oh hey they're canadian
cannabis company they have a flagship retail brand called canna cabana lots of c's and a's
in the words i hear today i remember typing on that uh i don't know what it is about canada
but maybe you know cna it's popular letters that's their flagship brand though canna cabana
And it's really the only important part of the story here,
or maybe 80% of the story.
It is a retail concept that aims to be a one-stop shop
for high-quality Canada's products at the best prices.
So it's good selection, wide selection at everyday low prices,
something that has worked in retail before.
It operates solely in Canada at the moment
and prides itself on its new discount club model,
which we'll talk about more throughout the episode.
And in a fragmented space,
And Canna Cabana now has around 12% market share in the five provinces where it operates in Canada.
Yeah, I got to say, when you told me you're going to be researching this one, I was one of those people that kind of retched and said, ah, cannabis shrugged my shoulders.
Tilray, yeah.
That's why the opportunity exists. And until I saw that stat that you just mentioned, that they have accumulated 12% market share in the five provinces that they operate, I was kind of going to ignore it. But this, I guess, I assume they're the largest player.
Yes, in Canada. Yeah.
how on earth did they get there like what's the uh i guess let's maybe go through the brands go
through the actual business first and then we'll talk about the history yeah i mean we can talk
about how they got there it's pretty simple they came up with this model they've been around for a
while and they've been aggressive in acquiring retail shops so anyone that's looked at the
cannabis space know that there's regulations in how many shops that can be opened and it changes
you know from one province to another it can change from local jurisdictions we have that
in the united states as well so you want the you know the licenses to operate these stores so they
they've acquired companies and they've worked to just grow and grow and grow this concept over time
but if we look at some of their other parts of the business and this is maybe something where
listeners will well they might understand that this makes us a bit nervous given the
acquisitions they've made over the last few years so they have this company called fastender which
is spelled with like fasten and then dr is a retail kiosk and smart locker technology that
was acquired in 2022 this is something that is actually pretty useful in the cannabis space
because it's just something that it's it requires higher security and you might have you know pick
up stuff i don't know it just makes a little bit of sense here although do you really need to own
this company? I'm not so sure. Now one acquisition that I actually like a lot and maybe is the only
one that they made that I like is Queen of Bud. It is a cannabis brand acquired in 2024 for only
$1 million. And it's now one of their in-house cannabis brands that is a premium quality. So
they don't, they're using some of it for white label, at least they are now, but they have their
own white label can of cannabis brand. If you're going to make the Costco analogy, that would be
you know the kirkland signature although making that comparison it's infinitely smaller than how
strong kirkland signature is but queen of bud is another one that they now own and if we look at
what they are going to do with them they are bringing it to all of their stores and it's a
very very popular let's just say you know brand in the space it focuses on mystical stuff i was
kind of checking out their website crystals uh it seems like women love this product uh it's the
reason they bought it and they got it for cheap and hey now they can distribute it one of these
high quality brands and save on their margin saving their costs throughout their stores
other acquisitions they made was new leaf naturals that was in november of 2021 premium cbd brand
acquired for 39 million u.s dollars it was a u.s u.s company and financed through a stock offering
They acquired Blessed CBD, a United Kingdom CBD company, acquired in 2021.
They acquired Dankstop in 2021, a website for selling cannabis accessories.
They acquired Daily High Club, an accessories online retailer, you'll never guess, in 2021.
So we're going to get into the history and why they're acquiring all these companies in 2021.
one but the other acquisition strategy i'll highlight which i just already mentioned is
consistently buying out existing cannabis retailers usually smaller ones usually distressed ones you
know it's as we get to it's a tough space to operate in as a solo operator and then they
rebrand it to canna cabana and that's how it's really the business model and what matters a lot
That is the retail concept. That's where almost all of the revenue is coming from.
Okay. So you can more or less, if you're a listener, shrug off half the acquisitions you just mentioned and understand that this is a retail cannabis concept throughout five provinces in Canada that has its own in-house brand and is the largest market share player in those provinces.
My question to you, is there any brand loyalty in cannabis?
Do you know?
Well, I think there is brand loyalty to an extent, but there are a lot of – are you saying for the retailers or for the actual products that they're selling?
I mean for the products themselves.
I think there is.
I was looking up some Queen of Bud anecdotal evidence online, and people were sharing pictures of this new product.
You know, they're like, hey, this is another high quality one.
Oh, I love this one.
It tasted like whatever.
I'm not not a user of cannabis, so I don't know exactly what makes something special or not.
But I do think that there is I mean, the proof is in the pudding and their market share gains.
There is loyalty to the retail concept in Canna Cabana that is offering them the everyday low prices that you might not see across these mom and pop shops.
Right.
Yeah. And certainly some economies of scale, I imagine, with suppliers as you become the leading market share player. Let's talk history, though. You just mentioned maybe some of the red flags that the company has in its acquisition history. So I guess, how did they get to where they are today? How did the stock get to where it is today? And what's kind of the history of the stock performance?
Yeah, so I think to understand where high tide is, we need to look at the cannabis bubble
of late 2020 and 2021. Now, this is, if you're trying to remember correctly,
this is not the big cannabis bubble. That was in 2018, which was right around when Canada
legalized their market. And this one was smaller. There was one in late 2020 and 2021. It was kind
of spurred on by the meme stock craze. It wasn't solely a cannabis bubble. And you can really see
it in Tilray's stock chart. That was the big bubble stock at the time. The stock was up,
I mean, just a monster amount in a month. And then it dived. And then in 2021, we saw a little
resurgence and the stock's down 96% from there. High tide is a little similar, although it wasn't
public in 2018. During 2021, the stock kind of, if I'm trying to look at this correctly,
maybe went up 3x, 4x to about $10 a share for a short while, and then collapsed down to $1.50.
So when it benefited from this cannabis craze and the meme stocks in early 2021,
high tide management became very aggressive and acquired a bunch of brands. It now owns CBD
companies, e-commerce websites, and that other tech I mentioned. Now at the time, I would have
identified this as a red flag. I mean, I still do. Since then, the pace of acquisitions has slowed
down. You know, they've really refocused on Canna Cabana. They're making acquisitions that serve
that brand. You know, you have Queen of Bud, which is that, you know, popular brand that I
mentioned earlier that they acquired that they're going to distribute throughout the stores and try
to make it so that their Canna Cabana offering is even better. They have the smart lockers and
kiosk technology and then, you know, acquiring those retail locations to add to the portfolio.
I don't know if the red flag can be entirely put to bed, but they definitely have looked more sober
in the last few years. I should mention when talking about management, I don't really have
a section here specifically talking about them, but they are founder-led. I should really get
this guy's name right. What is his name? Let's look it up. Raj Grover. So he started the company
at age 20, 22, and he really started it first as an accessories company. It was actually a
almost like he found out that you could buy cannabis accessories in india at like 10 of the
costs as what he could sell them for in canada so he almost just became a small middleman there
with a local shop and then just spurred on from there and he's had all these ideas on how to play
the space he's been leading the company since its start you know i think almost 15 years ago at
least over 10 years ago now i'm curious what you think ryan do you do you think his kind of the
bubble period of you know the stock going from ten dollars to one dollars one dollar share
is good it's good that you know the founder experienced that the whole time was leading
the company and perhaps now has grown up as he's aged and you know gotten older and more mature
yeah i think it's a good thing being able to have gone through this and for one been you're
going to talk about it here in a second but be cash flow positive through this is one a good
stress test for the business so it's not like the sometimes you see a company where it seems
like stock sentiment and business performance is tight at the hip true yeah this doesn't seem to
be the case uh hopefully he will have learned that just acquiring companies that will especially
ones that are not core to the business especially at this size is not really the way to go even in
bubble periods so i seem to realize that cbd was not as big as people thought yeah yeah so
disappointed that they did that. I think going through this certainly helps them or will help
him take more of a sober approach to capital allocation and kind of focus on the core
business, at least from the outside looking in. That's what it seems like they've done.
Yeah, exactly. Exactly. And I do like how he talks about free cash flow now,
as opposed to building a cannabis empire. But what is interesting about this story is when the
stocks started going down and you know as the the bubble popped in 2021 canna cabana started running
a free discount loyalty program which had not been tried in canna canadian cannabis until then
and this was kind of their the one thing that they figured out that has worked extremely well
and they just pushed it and pushed and pushed it and used this model and it's how they've you know
had so much success. I mean, maybe it's because the sector is so fragmented, but it doesn't seem
like some sort of revolutionary model. I mean, look, this is the stuff a lot of companies do.
You join their loyalty program, you join their membership program, and they give you discounts.
But if you look at what happened with their market share since this launch, it basically went from
maybe we'll call it 5% to 12%. So clearly worked. And then in late 2022, they began selling a
Cabana Elite paid membership, all capitals, which I think is funny, driving a true discount
membership model somewhat in the Costco mold. Now, I know that they're not exactly like Costco,
because Costco is different in the fact that you can only shop there if you pay the annual
subscription. So it's different, but Canna Cabana is using some of the principles here to hopefully
drive recurring spend, you know, all the things that make the Costco model work and growth really
took off. After this new discount loyalty program was launched, they are now at 1.55 million Cabana
club members, which is the free one and 57,000 elite members who pay $35 a year. Management says
they want to bring that annual fee up to $50 to $60 over time, just because they've seen such
strong demand and they actually bumped it from 30 to 35 with no, you know, if we look at the chart,
the elite membership since launch, which I'll have in the newsletter, growth has accelerated
in 2024, which is nice to see. And it's not going to be like if you do, let's say they have what,
100,000 people paying $60 a year, that's $6 million. So it's not like, I guess,
compared to their market cap, it's a decent amount of money, but it's not going to be a huge
needle mover. It's more of getting those recurring customers, getting those loyal customers. And as
we see with the market share hitting 12%, it's worked. And this is the big reason why the stock
price has recovered. We're seeing it in the underlying financial statements now on their
income statement, if we exclude some of those write-downs that they're doing in the free cash
flow, Tana Cabana is by far now the leading retail brand in Canadian cannabis and the big driver of
the high tide business today. Yeah, there's a lot of benefits that come from running a paid
loyalty program. So for starters, it's high margin revenue. So Brett just outlined there
potentially $6 million, I think you said on 60,000 members at $100 or was it reversed 100,000 members
at 60? Yeah. I'm saying that as a hypothetical. Right now they have 57,000 who pay $35 a year,
but if we're just extrapolating some number, I was just trying to do some mental math there
on what it could look like and what it probably will look like within a few years.
Yeah. So for starters there, you get high margin revenue, which for a retailer specifically,
You see this with – people talk about this with Costco all the time about how it's like 1% of their sales, but it's a good chunk of their profits.
It's kind of changed a little bit, but basically the membership is high margins.
But the other thing you get out of the free – I don't think too highly of the free loyalty program because everyone kind of has that.
But the elite member status, when someone pays $35, $40, maybe if they're able to bump it up to $50 a year, that's a commitment essentially from them to say, I'm going to go back here.
Because you've now paid $50 a year.
If you're choosing between Canna Cabana and another retailer, you almost have this sunk cost fallacy where you're thinking, well, I'm already committed there, so I've got to go.
I've got to make my reward or the money I've laid out to be a part of the rewards program worthwhile.
So it builds a little more customer loyalty in a market where that might not be that common.
Yeah, I agree.
And what's interesting is they are further investing in the elite program, the paid program, which I like.
I think at the beginning of this year, they had about 10% of their inventory tied to discounts for elite members.
But they're going to bump that up to about 20% to 30%, hopefully, over the next couple of years, which will hopefully convince more of those existing customers to join the paid membership.
And I would like them to push into that over time, just because you can't really call yourself the Costco of cannabis if you have a free loyalty program.
The key is in the paid membership model.
Yeah, the analogy is stretched here, but I like the idea of just a retailer with a paid loyalty program.
Yes, you could at least make the comparison, I guess, to Costco.
So let's talk a little bit about the regulatory landscape for most investors.
That is probably the first thing that comes to mind when they hear cannabis stock.
So how has the regulatory landscape developed?
Where is it at today?
And what kind of cyclicality has the cannabis industry overall seen?
Yeah, so this one's going to be talking specifically about the Canadian cannabis market.
We'll talk about international expansion and legalization in another section.
But if we look at Canadian cannabis market, it's been oversupplied now for around, I actually wrote two years now, it should be at least four years, if these charts are telling us anything. Average selling prices have collapsed for, say, what, like per kilogram, per pound or whatever, as too many stores were open after legalization, while also dealing with a still large illegal market. And cyclicality has been brutal and hurt a ton of players in this space.
And in a time of high inflation for Canada, so we've seen basically their CPI or whatever they
call it there. If you index it to zero or a hundred in 2019, it's just gone up and to the
right. But if you index the price of cannabis since 2019, it's gone down and to the right.
And Ryan's showing this here. This is a pretty hard one to, the chart was so big, at least on
my computer screen, that was hard to see, but it's gone in the opposite way of inflation.
There was some good, from this article I found, there was some really good data on the amount of
stores out there and how these average selling prices and oversupply has impacted some of the
mom and pop shops. So here are the quotes. There are more than 3,600 authorized cannabis stores
in Canada, with 1,939 in Ontario, according to the Alcohol and Gaming Commission. This number
does not account for unauthorized stores or the illegal market. Second quote, when I started
working here, there were five stores within three blocks, said Zoe Ammo, an employee at
one plant, Glebe, a cannabis dispensary.
Now there are only three because the others went out of business.
So it seems like a classic capital cycle where we're seeing oversupply and then low prices
are the cause of, you know, low prices are the cure of low prices because we're seeing
a, you know, reduction in the amount of retailers and all this stuff.
What's interesting, though, is despite these headwinds, High Tide and Canna Cabana have
shown the phenomenal growth we're seeing, you know, in same store sales, market share
gains, the loyalty program.
And in fact, I think this cannabis bust will benefit them over the long term.
You know, competitors are going to go out of business and they will be able to acquire
them with these distressed retail locations and turn them into a Canna Cabana.
And then if cannabis prices go up, I think High Tide will benefit.
But, you know, it's not, they don't own a lot of the brands that they're selling in their stores.
So it's a little bit different than being a grower and having that impacted.
But it's probably a better position because you're not as impacted by commodity prices.
You know, you just have to have a slight markup there.
But, you know, they do have some of the white label stuff in the queen of bud now.
So maybe it'll help them a bit.
The thing is, though, despite this deflationary bust, unit economics for their stores have remained strong and free cash flow is now positive.
And regulatory actions within Canada seem to me to be pointing in a positive direction.
In Ontario, a company can now own 150 retail cannabis locations, you know, 150 over, you
know, under one brand versus 75 previously.
I think that's probably bumped up specifically for high tide.
There's really no one else that will benefit.
And regulators in the province have been giving a large budget to crack down on illegal sales.
It's going to take a while, but I would say illegal should become a much smaller part
of the market over time. I mean, no one is drinking bootleg liquor anymore, but I bet they
were five years after prohibition was lifted. Historically, now one final note here that I
think is important. Canna Cabana has under indexed to Ontario, which that's the biggest province,
right? That's Toronto. In the next few years, this will change because as I mentioned,
they are, the cap was 75 locations and now it's 150 for a single company.
and management has said they're going to reinvest and add more stores to this province where they've
under indexed. Ontario locations do around $3.47 million in annual sales per store or average unit
volumes AUVs compared to $2.27 million in Alberta. So more Ontario equals higher AUVs, at least I
would think, for the company as they expand, which is something to note when you're modeling growth
for the stock yeah makes sense and for anyone that's thinking oh well you know they've got
to compete against the illegal or illicit sales just think about where the cannabis industry was
10 15 years ago relative to today if you're uh above the legal age chances are you're probably
going to a legal place a legal dispensary because there are a lot more safety and security benefits
i imagine to shopping out of canada cabana as opposed to buying things illicitly so
yeah at least compared to the u.s i mean the u.s has some ridiculous rules where they have to carry
like all the cash on hand at the stores which is just like a bullseye sign on them for robberies
it's just a ridiculous rule um but in canada i'm sure it's it's safer yeah you didn't know that
ryan they can't did not there's no no credit cards at dispensaries in the united states so
So it's just like once these criminals learn these rules, they go, okay, well, I guess we're targeting these places.
They literally have to use armored vehicles for some of these cannabis dispensaries, but that's different.
Canada Cabana doesn't have that issue since they're in Canada.
No, and if anything, that speaks to probably the benefits of being part of a larger company.
If you're a solo operator and you're the one that has to pay for security and stuff like that to fend off any crime, you're at a disadvantage relative to the larger player.
Let's talk about growth though.
What kind of growth are you expecting for Canada Cabana or high tide I should say in Canada specifically because we're going to talk about international expansion in a sec.
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chitchat stocks. Yeah. And let me mention here that we are recording this early and it's before
the Q, whatever the latest earnings is going to be. So that's going to be out before this. So if
anything radically changes with that, just know that that's not going to be in the quick model
I'm doing here. So how am I modeling growth in Canada? I'm really focusing on Canada Cabana.
I'm ignoring everything else. And I'm going to assume that management is correct that they can
get to 300 retail locations compared to the current 188. And if you look at the total stores
in Canada, what is it? 4,000, something like that across the Canadian market. There's plenty of room
for Canada Cabana to reach 300 stores, if not larger. And I believe these market share gains
can continue. They gave out a good note that in Alberta, which is their most densely penetrated
market from a store count perspective, they're at a 19% market share. So I'd assume that at least
they can get close to that across the whole country once they scale up and at least get
more of these locations in Ontario. And I just don't think that the market share gains are going
to be at the same aggressive rate of the last few years. Yeah, I think we can hit 15%,
maybe 20% eventually. Sure. But assuming that they're going to be a monopoly in this market,
I just don't think that happens in retail concepts. They can be the market share leader,
but it's not going to be something that's a winner take all space. I'd expect strong same
store sales growth to continue. And I estimate the model I'm using here is 10% AUV growth,
which is revenue per store in both 2025 and 2026, followed by 5% growth in the two years following
that. That would bring us to around $3.47 million in total revenue per store in 2028. And I have a
table outlining all of this in the newsletter. I expect their store level EBITDA margin to remain
at 12%, which is today's level. Sure, maybe. I think that's probably fair. It's not like they
have too many costs that can change things here. Even though the price of cannabis has declined a
bunch you know that can maybe help them with uh like some of their input costs and if it goes up
if you kind of get what i mean like since the price of canvas has declined you could argue
there was a little bit of a benefit just because it's more attractive to the customers but on the
other hand like the whole i don't know a lot of the retailers have collapsed because of this and
it seems to be a headwind for a lot of these retailers just because there was so much there's
just too many store locations out there when there was this boom and then bubble collapsed.
And when I look at how one of these stores is run, there's low inventory turnover. There's
not high volume needs. You don't need a ton of employees. There aren't too many commodity costs
that can impact you. Compared to a restaurant, it's a lot simpler. And I think the unit economics
are going to be much more stable i mean look opening a new store costs just 260 000 i think
that's canadian dollars but still not that big of a difference and they're doing 2.6 million dollars
in revenue per store right now i mean margins aren't that great but they're good and that's
why the store level even to margin the reason i talk about that is i think assuming you can stay
at 12 is is fair yeah that makes sense only only other thing is you said low uh inventory turnover
i think you just meant a high yes high inventory turnover yeah it does turn over quite quickly
so i guess why don't you get to the final numbers here you're expecting
your model goes out to 2028 here what do you think's achievable for them yeah let me just
mentioned that they have positive net cash on the balance sheet, and they're generating positive
free cash flow now. So I have no concerns about any balance sheet impairment or high interest
expenses just bringing down this. And I think store level EBITDA is a pretty good metric for
how much cash can be sent up to the parent company for overhead costs, new store openings,
interest payments, taxes, and eventually returning cash to shareholders. And under these assumptions,
which I'll reiterate, I have, oh, I didn't mention that store count growth is going to be,
or excuse me, total stores will go from 188 in 2024 to 329 in 2028. Not insane growth and
something that I think is doable. We'll have revenue per store growing at what I talked about,
10%, 10%, and then 5% and 5%. Store level EBITDA margin of 12%. That leads them to be trading at
6.1 times 2024 store level EBITDA estimates and 2.6 times 2028 store level EBITDA. I think that
looks pretty cheap. Now, Ryan, I'm showing there'll be some of these charts here on the
newsletter. Interest expense is about $11 million a year. Free cash flows up to $26.6 million a year
and has been
inflected since
at least the
beginning of
2023.
Do any of
these estimates
feel off to you?
Do you think
store-level EBITDA
makes sense?
Any concerns?
No, I think
the profitability
for each store,
I don't see
any reason why
it shouldn't
be able to
remain where
it is today.
So that's
what you've
got in your
model here.
Store count
growth, I buy
the store count
growth story for
them because
they are
dealing with or they're competing primarily with not necessarily underperforming operators but
less advantaged operators the solo operators yeah distressed that have to basically their
fixed costs are just higher as a percentage and they don't have the uh shared resources
like that of a larger company like high tide so i i believe they are going to be able to continue
to grow their store count and the proof's in the pudding there.
They've done a good job thus far.
And if they move and a lot of that store count comes from the Ontario area, then yeah, you
should likely see a higher revenue per store across the board.
So I think that all makes sense.
It checks out.
And just to repeat the numbers there for listeners that may have missed it, that's 6.1 times
2024 store level EBITDA, the enterprise value.
So that's next year, which is, I think, I guess, yeah, forward the finishing up 2024
now.
So 6.1 times, yeah, it looks very cheap.
2.6 times 2028, that's a little more speculative.
But obviously, if things go well, that would look cheap as well.
Why don't we, I guess, question for you.
the interest expense. Is that just debt that they're using to open new stores?
Yeah. I mean, they've had debt historically. They've taken on some debt. I'm going to be
honest. I don't have the exact details of the debt in front of me, but one of the nice things
about, and it's a good lead-in to talk about our sponsor, Finchat.io, is that I could pull up a
chart of their interest expense, easily visualize it, see that it's about $11.4 million over the
last 12 months, something that's stabilized and that they do have net cash on the balance sheet.
So you can use all these charts. And then I pulled up free cash flow and saw it was $26 million
and the fact that they've paid down some of their debt. All of that I was able to do
on FinChat.io. So go check them out. Use our link FinChat.io slash chitchat and get yourself a 15%
discount. Save yourself on one of those annual subscriptions, a good chunk of change. The link
is in the show notes there. But yeah, to answer your question, they've used the debt before they
free cash flow positive. And I would hope that given how it's probably fairly expensive,
especially given that they're a smaller company, Canadian company, they haven't historically been
that profitable. The debt's probably pretty expensive and we could probably pull it up there.
Or at least I could pull it up. I probably should have the exact interest rate.
I would hope that they pay that down, especially because they're positive net cash now.
and either way it's not a concern and i think that they may try to refinance this they may
try to do whatever i know management actually mentioned taking on more debt to fuel store
expansion i would hope they don't see the need to do that given that their capital needs for
new stores aren't that much you know 260 000 i mean you can grow pretty quickly with just your
internal free cash flow. Either way, it's not a concern, nothing that I would get too worried
about. Now, the one question someone might have, though, is over $1 billion in annual sales,
which is what I have on my 2028 estimates, is that achievable just in Canada? You know,
I think they are. By 2028, the Canadian legal market is expected to reach $6.5 billion in
annual sales. $1 billion in sales is close to that 15% market share estimate I have.
and I would think they can get to maybe even higher than 15% market share given their numbers
in Canada. And these estimates don't really, they don't factor in too much growth, which I like,
because I think sometimes we extrapolate the demand for cannabis and act like it's going to
be as big as, I don't know, coffee. And I just don't think that's the case. I think it's more
of a niche market than people are assuming but even if we do assume that the numbers look fine
i think there's plenty of room for high tide to continue growing with the canna cabana model
all right let's talk international expansion what's in the cards here
yeah well we talk about regulation you know the canadian one has been a blessing for them
but it can also be a curse you know how regulators are regulation keeps competitors at bay but it
also hamstrings your growth. And I think back in 2018, which is when Canada fully legalized
cannabis around the country, you may have thought that other countries would immediately follow suit.
I think that's why some of that cannabis bubble, that's why it formed. I mean,
the Canadian legalization spurred on that bubble to boom and then pop. The United States, you know,
you think they would do it given how popular that initiative is politically. I mean,
it is like the majority of people want it legalized which will lead to you know dominoes
to fall in other western markets but this hasn't really happened you know for reasons that are
above my pay grade and ryan's pay grade cannabis is still illegal in the united states on a federal
level it's curious why why that is but i everyone can have their own theories of why that hasn't
happened yet some of the states have legalized it but it's extremely difficult to get banking
set up which we already talked about you know you have those things that just cause so much
trouble for the industry. You have all these mom and pop shops with the huge bullseyes on their
heads to get robbed because they have to transact in a bunch of cash and keep cash on their
premises. It's not an ideal operating environment. Luckily, Canada does not have these issues. But
overall, the cannabis laws, they seem tricky, illogical, overly complicated, unpredictable.
And I think betting on countries legalizing cannabis in a rational way doesn't feel smart.
For example, Germany just technically legalized cannabis. But if you look at how restrictive the law is, right now, Canna Cabana could not operate there. And there's supposed to be some new legislation to allow retail concepts.
but right now it is a country where cannabis is legal to grow which if you try to grow it
yourself i mean that's a huge undertaking you know what are you going to do grow it in your closet
uh and it's it's legal to grow and use but not legal to sell at a retail outlet at least as of
this writing and as of this recording so it's just like the government wants to incentivize
illegal sellers to be wildly profitable. I don't know, besides the point for Canna Cabana,
but I think it shows how uncertain the legalization stuff is and why betting on that
and why betting on international markets opening up for high tide is not something I want to put
into my model, but maybe is a cherry on top. Hey, look, if federal legalization happens in a
rational way in the United States, that would be huge for Canna Cabana. That would probably
5x 6x 10x their total addressable market but am i betting on that happening anytime soon i don't
know it it hasn't happened since 2018 and nothing's really changed about people's views on the product
so i don't know are you it's good follow up are you sure that regulations and rules and the system
in place in canada are better than four in the states then we we talked about a lot of the
concerns and the lack of predictability and illogical uh restrictions on the market here
in the u.s and germany and probably some other international markets as well okay it's clearly
better yeah i mean the yeah i don't need to go through all the stuff on the very they do have
province level stuff that can be tricky but yeah it's definitely better for operators okay all right
let's talk i guess anything else there on the international expansion it sounds like you're
basically saying not factoring in but great if it happens yeah i guess they talk about if the new
germany legislation comes through the potential to expand there and that's probably the closest one
because if they cannot get the ability to open up retail locations,
well, it's already legal to use.
So there is a pretty, you know, the bar is lower than in the United States.
And the United States, they're not going to operate in
because one, if they start selling cannabis in the United States,
they're going to get delisted from the NASDAQ.
And they don't want that.
And it also just comes with too much trouble as we talked about.
But in Germany, hey, we could get there soon.
Maybe, I don't know.
You know, the population is much bigger than Canada. It seems like the usage, I saw some figures that about 4 million people in the country use cannabis out of like 80 million. So it seems like a pretty good number, pretty sizable figure there.
But the fact that this current, like, the first laws they put in were so illogical and restrictive, I just, I don't want to bet on Germany becoming this huge new market for Kanakabana.
Like, are we really going to bet on European legislators being logical?
I don't, or regulators being logical?
Come on.
That's not something we should do.
And it doesn't matter.
They can still win just in Canada.
And I'd honestly like them to just focus on the market for now.
Yeah, that makes sense. Focusing on the core business seems like the right thing to do, especially at their size. Let's talk the retail model overall, though. Do you think this business has a moat? And what will you be watching to, I guess, monitor the development of that moat?
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Yeah. Do they have a moat now? Maybe. If anything, though, this is one where you're betting on a moat forming over a five to 10 year period. And that's you're not you're not betting on, you know, the comeback of an existing moat or something. You know what I mean?
And I think looking at them, it's clear the concept has promise given the market share
gains and the fact that they are reinvesting into this concept of the loyalty program and
the paid membership program, I think will work and should pay benefits.
And if I want to own this stock, I will be, you know, as an investor, you want to track
whether this retail moat is expanding or contracting or stable or just fine. Because if it
is, you know, the earnings should be good and they should follow suit. And I believe for Canada
Cabana, it's a pretty easily understandable moat to track. You know, they pride themselves on
having everyday low prices for its members and having a wide, you know, inventory. We have seen
this work in other retail concepts and at big box stores. We're seeing the proof already work
with Kanakabana, and I see no reason why they won't continue.
Now, there are some companies, maybe not just a few, that have, quote unquote,
operating principles, but they don't really follow them.
I think that's one of the things you need to track as an investor and be skeptical about.
And if Kanakabana is actually following these operating principles, I think we'll see
consistent comparable sales growth, probably above the overall Canadian cannabis market.
you know, you're going to see continued loyalty plus membership growth and steady gross margins.
Gross margins expanding too quickly would actually be a bad thing. You know, if they're calling
themselves the Costco of cannabis, management shouldn't know that maintaining a low gross
margin at increasing scale is how you build and expand your moat. Don't want to say scaled economy
shared, but that's essentially the principle. And the loyalty and membership growth, well,
that's not something that they can put in the financial statements.
They can technically not tell you that.
The telling point will be whether they keep updating investors with these figures.
And if they stop disclosing them, well, it's probably because growth has slowed down.
And it's not a complicated model.
They want to offer the best prices in cannabis with a wide selection of products,
Have the membership program to incentivize people to regular shop with them and give them these discounts, which I think it's already proven it can do profitably.
And because of increasing scale, if they use this model and the scaled economy shared stuff, they will be able to, you know, each year further widen the gap between their prices and the mom and pop shops.
Okay, let's go through the valuation.
all that makes sense i agree let's talk valuation is the stock cheap yeah this is what i mean look
clearly looks cheap you know trades at ev to free cash flow of about 13 at the time of this
recording it's about two weeks before we're releasing this uh net income is negative right
now because of restructuring charges and asset write downs but i have a little rhetorical
question here how are all those cbd acquisitions going probably not so great i think it's telling
they don't talk about those anymore. And I would hope that they learned their lesson and got a
little sober on that. But you know, look, despite those struggles and those write downs, the core
Tana Cabana business is generating a lot of cash that is now accumulating on the balance sheet.
And with the company's growth prospects, 13 times free cash flow is attractive. And it's free cash
flow that is technically slightly depressed because of their reinvesting in new locations
to up their store count. I think free cash flow could easily double in a few years,
even if management is still reinvesting in new locations. We talked about it above,
six times their current store level EBITDA estimate, and 2.7 times 2028 figures based
on my estimates. I think all these figures are plausible. And if they can double their free
cash flow, a free cash flow keeps growing. They could probably generate half of the market cap
in cash over the next five years, which is something that you don't really see
within high growth companies usually. So I think that the numbers clearly are attractive,
but there are two concerns I really have. I don't know if you technically call it the
valuation work, but it should be included in how you kind of weigh the risk reward analysis
this when thinking, okay, how risky is buying this stock? What would keep this stock from the
numbers, you know, materializing, but the stock really not doing that well, or the numbers not
materializing? First one is, what is management going to do with this free cash flow? In 2021,
management, I think, damaged its reputation by making a lot of dumb acquisitions.
Now that the company is generating cash flow and the stock is starting to soar again,
perhaps the same thing will occur i'm not sure i i would like proof from management in you know
repetitive communications and their actions that they will you know either pay down the debt return
cash to shareholders or further reinvest in new locations if the opportunity presents itself but
i want them focused on that and that only and if i see any sort of nonsense acquisitions
it's kind of like you know all right fool me once right uh shame on you what is it fool me once
shame on you shame on me yeah that that would be oh yeah yeah sorry i got it backwards yeah
fool me once shame on you fool me twice shame on me yeah it is concerning to some degree about the
acquisitions because you think okay maybe that's in the past they're generating cash flow now but
It's a legitimate question.
What are they going to do?
Because the second question you ask is important too, which is – I'm not going to spoil it here.
But if they aren't able to reinvest that much anymore, are they going to decide to give it back to shareholders or are they going to be in this empire building mode where they're trying to build the biggest cannabis company possible, which means a bunch of poor acquisitions?
yeah and look they've made a lot of progress over the last two years and i think rebuilding
that reputation i don't think this is a risk that should totally keep you out of the stock
but it's something to watch out for and they have that it's the same founder so he had he
seemed to have things got a little bit away of himself or ahead of himself there and yeah look
most acquisitions don't work so hey i'm not talking about acquiring those retail locations
because that's just part of the existing operating strategy almost i'm talking about these adjacent
ones like cbd companies at 40 million dollars luckily those are in all stock um so today
doesn't look as bad but cbd was 40 million one of them was yeah oh my gosh i missed that all right
that's in all stock i think um you know not as expensive now but still you know they're not
making those today and remember the queen of bug one is just a million dollars that that makes much
more sense for them yeah what's the second concern you have my second concern is how large large of a
market is this the canadian cannabis market according to the statista estimates is estimated
to hit around 6.5 billion dollars in 2028 not really that much growth from today uh people say
the u.s market is estimated to be around 30 billion dollars right now and some estimates say
that will double by the end of the decade.
I kind of call BS on that one,
on the doubling part.
I mean, where is the growth coming from?
Like, are we going to have that many more people
switch to using these products?
We live in a state that it's been legal
for maybe 10, 15 years now.
And it's not something that is used
by a vast majority of the population.
No, just legalizing it does not,
doesn't necessarily enhance the addressable market like maybe people maybe people that
were on the fringes and didn't buy ads regularly now it's a little more accessible but it's not
like oh it's legal now everyone else is going to use it and buy it so yeah i do i have some
skepticism around the figure doubling this decade yeah and the good thing though is that's the u.s
and canada cabana doesn't really even play there let me for anyone that's really optimistic about
cannabis growth. Let me flip this around. If cannabis is such a growth industry, why has the
Canadian market been oversupplied since 2019? I don't think you can answer that question.
But as we close out here, I still think Canada Cabana has done really well to take share in
this market. They've done well, you know, their income statement and their unit economics look
fine, even with such a bad operating environment right now. They have acquired a great brand
in Queen of Bud, and they have this loyalty program and membership model that works,
that they can reinvest in, that can hopefully be, and I know these are buzzwords, flywheel,
economies of scale, scale economy shared, blah, blah, blah. But I think there is some,
it is working, regardless of how you describe it and what framework you used.
and they trade at 13 times free cash flow
and six times store-level EBITDA.
I'm on the fence on whether to buy shares.
Maybe, well, I wrote this,
that I might make the decision during this episode.
When I wrote my notes,
I said I'm leaning to keep it on the watch list for now.
I think that's still true.
I could definitely see myself owning shares.
Maybe it's one that would work better
for someone that has a starter position model.
which I don't at the moment.
That's not how I run my portfolio.
So if you have stuff that is half a percent position,
1% positions, that might make sense for high tide.
I could...
The thing is, though, I could see the stock
being a really good multi-bagger
if things work out for them.
Yeah.
Yeah, I could see that as well.
I find it encouraging that the stores are so cheap
to get up and running.
like the per store economics are really good it looks like yeah i mean 250 000 or whatever it is
to open a store all you need is four walls a couple display cases and you've already got the
supplier connections through the parent company so much easier than a restaurant so much way
easier than even a coffee shop yeah it i like the model i like the growth the blueprint that
they've been able to replicate store after store but i think i'd have to get more comfortable with
management i'd probably have to read through i guess maybe the recent calls and see how things
have changed relative to 2021 if he does if the ceo here and the team yeah if it feels more sober
in terms of capital allocation and they really feel focused on the core business
i think a starter position could be okay
yeah i think i think it's one where like i'm not immediately sold on it so the way maybe this can
kind of we can close things out with a quick discussion on how you like i don't know do
portfolio management and weighing your ideas this is one where i think i need to rank or force rank
my existing holdings and then look at the bottom one or two and then compare them to canna cabana
or sorry high tide and say look what one do i like better and maybe if i really like high tide
more than my least favorite holding that i actually own okay maybe i can switch it out
but if you're someone that has like starter positions then maybe you just add some but
that's not how i do things either way i like high risk high reward stock looks pretty attractive um
ryan yeah anything else before we close up was this two three weeks ago now as of record as of
this being published we looked at david gardner and his one rule his biggest rule was is it a top
dog and an important emerging industry i think this is it is the top dog important
it's a it's it is a fairly large industry relative to their size industry it is somewhat big and i
guess you could people make the case that it's emerging i think it's been emerging for a little
while so i don't think this is this summer new market with massive yeah with massive implications
But I think it kind of checks that box and it sounds like the regulatory landscape is much more favorable in Canada, which is very nice.
I'm definitely interested, but I think that's going to do it unless you have any more comments, any more thoughts on Hightide.
Yeah, I think that's it.
I mean, I guess for the listeners, if you're someone that's going to buy this, just know
that, you know, don't follow what we do.
This is just for research.
These are episodes that sound like we're making recommendations here, but I'm not buying today.
I guess I usually do portfolio updates across our newsletter and Twitter.
So if you really care about that, I do that like once a quarter.
But to sum up with Hightide, as Ryan mentioned, it is the leading brand.
It's an emerging brand.
And industry is, we have some, you know, concerns about the stock looks cheap and it looks like
a high risk, high reward potential opportunity.
And I'm going to be interested in following this one for the next couple of years, at
least not owning it than talking about on the podcast and lamenting if the stock goes
up 5X, 6X, 7X from here.
All right.
Well, I think that's going to do it.
Thank you all for tuning in and listening to this episode of Chit Chat Stocks.
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We also have plenty of conversation going on there as well.
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Thank you all for tuning in.
Brett and I are not financial advisors.
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