Chit Chat Stocks - Is Big Lots a Deep Value Gem? With David Katunaric (Ticker: BIG)
Episode Date: January 26, 2023Big Lots is a retail chain that sells a wide variety of discounted home goods. The company was founded in 1967 and is headquartered in Columbus, Ohio. Listen as Brett and Ryan ask questions about the ...company, its business model, and valuation. Enjoy the show! ***************************** This episode is sponsored by Stratosphere.io, a web-based terminal for financial data, KPIs, and more. Try it out for FREE or use code “CCM” for 15% off any paid plan. Sign up here: https://www.stratosphere.io/ ***************************** Want updates on future shows and projects? Follow us on Twitter: https://twitter.com/chitchatmoney Subscribe to our Substack to receive free show notes and charts that go along with every episode: https://chitchatmoney.substack.com/ Interested to see more of David's work? Check out their Twitter here: https://twitter.com/david_katunaric Contact us: chitchatmoneypodcast@gmail.com Timestamps Big Lots | (2:48) Why is the Stock Down 75%? | (17:45) Stock Buyback | (33:55) Disclosure: Chit Chat Money hosts and guests are not financial advisors, and nothing they say on this show is formal advice or a recommendation. Brett Schafer and Ryan Henderson are general partners and portfolio managers at Arch Capital. Arch Capital and its partners may hold securities discussed on this show. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Welcome to Chit Chat Money. My name is Ryan Henderson, and I'm joined by my co-host,
Brett Schaefer. Today is our Thursday deep dive episode where we interview an analyst to discuss
a single stock. And today we have on the show, David Katnarich to talk about Big Lots. David
runs a sub stack called the Micro Cap. Cap is spelled with a K in the title, and that's where
most of his investments are focused. It's in the small micro cap space and Big Lots was no
exception. Big Lots has a roughly $500 million market cap, and I think it could be probably
classified as higher risk, higher rewards. Keep that in mind as you're listening. David also
mentioned that he was a regular listener to the show over the years, which is always rewarding
to hear. But anyways, before we get to the interview, today's episode is presented by
Stratosphere, the best web-based research terminal for company-specific metrics like KPIs and segment
revenues. Stratosphere has clean data for KPIs, segment data that is triple checked for accuracy
and beautiful data visualizations, helping save you time and frustration of digging through SEC
filings. We honestly use Stratosphere every day. It's our investing home screen. It's where we do
base. I would say it's where we start our investing day and you can use it too for free. It's 100%
free by going to stratosphere.io. That is stratosphere.io and the link is in our show
description. If you're more interested in the platform, stick around after the episode for a
three-minute interview we did with Stratosphere founder, Brayden Dennis. But without further ado,
here's our interview with David Kattenarich. Welcome to Chit Chat Money. On this show,
host Ryan Henderson and Brett Schaefer interview industry experts and riff on the world of
investing. As a quick reminder, Chit Chat Money is a CCM Media Group podcast. Ryan and Brett are
also general partners at Arch Capital. And Arch Capital may have positions in the securities
discussed in this podcast. Anything discussed on Chitchat Money by Ryan or Brett or any other
podcast guests is not formal advice or recommendation. Now, please enjoy this episode.
Okay. Today we are joined by David Kotnarich. I believe I'm saying that right. And David
David invests primarily in the small and micro cap space. You may know him as micro cap David
on Twitter. He also has a sub stack and has been putting out a lot of good content. And one of
those we kind of saw on the Twitter timeline or the Twitter sphere, and it was big lots.
And so we're going to talk about that. Probably a name that listeners are familiar with just in
terms of like brand, especially if you live in the US, but maybe not as an investment. So how did
you come across this as an investment yeah hey guys thank you thank you for having me so uh maybe
i should i should do a longer story because it wasn't that simple find i actually had the all
this bargain outlet which the american audience audience is probably also familiar with i had it
on my watch list since like the second half of 2020 as a compounder wonderful type of business
that I would once like to own
when if the price is right
and the facts don't change.
But yeah, and so I was
the price dropped from all this.
I saw the recent developments.
I read the 10K.
The setup seemed interesting
because it was the lowest valuation
based on price to sales
multiple since their IPO.
And it was not that easily screenable
with like hedge fund analysts screamed the thing.
It seemed expensive on PE basis or price to cash flow basis
because they had a rough 2022 and 2021.
So I came across all these, read their 10K,
and then I decided to get a better overlook of the industry.
And one of their main competitors, if not the main competitor, was Big Lots.
And as I was reading the 10K of Big Lots,
and I also read some Sinking Alpha articles about the positive developments there.
I came across the capital allocation strategy
and I read that they bought back like 400 million shares.
And naturally, I was wondering at what valuations, how much is the market cap?
And it turned out it was equal to today's market cap, which is insane.
Also, I took a look at the balance sheet.
It said that they have doubled the retained earnings of the current market cap, which means that so far, since the exemption, they managed to generate more profits than the whole market caps.
And when you see a setup like that, it seems it's either really cheap or either it is going to zero.
And I want to pursue those types of investments because they are usually very interesting.
Yeah, that's the story.
No, yeah. I'm sure when me and Ryan talk in the intro, we're going to say that this is a deep value investment, but this is a true deep value bargain basement investment. We're going to talk about the details. We're going to talk about what makes it maybe a little bit risky later on.
But first, can you explain the Big Lots business model and who is their target customer that they refer to as, which I find kind of funny, Jennifer, on their conference calls and earnings releases?
Jennifer, sure.
Big Lots is a discount retailer, mainly home discount retailer.
They operate around 1,400 stores around the US.
The average store is around 35,000 square feet.
They do their merchandise in like seven different categories.
The largest being the furniture, 27% of their merchandise or products.
They also have the hard home category, which is like tabletops, toys, home maintenance products.
they also have a soft home which is home decor bedding frames food they also have a seasonal
category which makes up of which makes up 15 percent of their merchandise or products in the
store and it's mostly like holiday stuff and also they do have a consumables part of their store
like beauty and cosmetics products paper chemicals and the last category is apparel
electronics and another which is uh maybe self self-explanatory so as you can see uh furniture
and home related stuff uh makes make up like 60 or 70 percent of their um total sales and
also besides their brick and mortars uh they do they have an e-commerce platform that they started
in 2016 and maybe how you should think about the unique economics or the like how does
transaction look like so they source their merchandise their products in two different
ways the first one is like the simple one as other retailers do they they buy traditionally
from the manufacturers or vendors
that are usually either located in the US
or located overseas.
But the products that are located in the US
are often manufactured from the materials overseas.
So you could say that they buy stuff cheap
from the overseas vendors.
And the other part of their sourcing,
which is much more interesting,
is referred to
closeouts.
Those closeouts
they include
product overruns, packaging
changes
or something like that, the discounted
products, liquidations.
So maybe
the best analogy to
explain the closeout
purchases from Big Lots is
let's say you're having
a Christmas dinner and your mother
needs to cook like a dinner for 10 people and there's no way she will predict exactly how much
food she needs to make for the whole family and then at the end there's like some leftovers and
that's where big locks steps in and buys those leftovers on the pennies on the dollars okay
maybe not the pennies but really cheap and then they say they sell it at a premium and uh that
closeouts are usually what which makes uh like their treasure hunt or bargain hunt products for
their customers and like traditional sourcing uh is uh made out of their like private label
brands that they acquired uh maybe the audience is familiar with uh broil hill which uh that does
furniture uh yeah furniture sales and uh real living uh they sell patio or i don't know how
to pronounce it because i'm not native but that's what they do and when they buy those products
they they go to their distribution centers and their forward distribution centers and
from which are then they are shipped to the stores and put on the shelves
and that's basically the overview of the business and jennifer uh that is the name of their core
customer it was a brainchild from their ex-ceo actually uh which is also called david david
campisi and they describe her as someone who is constantly looking for value uh she doesn't have
much time to shop and often it's uh help uh during her trips to big big locks that's why
they introduced the sales representative concept of for selling their furniture and the important
thing about jennifer maybe in the recent years is they see her as a like community customer and they
they have a big focus on community on rural rural areas being the favorite location for
people that go to
discount stores in their
small hometowns
and yeah but if you
listen to their conference posts it's
really funny when they
refer to customer as she and
yeah
yeah that's kind of hilarious
that they have like a tag name for
their customer base
so let's talk about sort of
the revamp I guess you
could call it that they
embarked on i think it was 2018 2019 time frame which was operation north star could you explain
what that is and how it's played out so far yeah it's a bit cringy name but uh let's do it
they are right they started it in 2019 um their new ceo bruce thorne he joined the company in
2019 and he started a strategic overhaul of the company and now i will go uh through some details
which are presented in their 10K.
They say that Operation Northstar has three primary objectives.
The first one being drive profitable long-term growth.
How will they achieve that growth?
By growing their store count,
they found they can increase it by at least 15 net new stores in 2022.
And after 2022, they could accelerate it by 80 or more per year, which is great.
Also, they've been reducing their store counts for underperforming stores,
or they were putting in an intervention program that boosted their same-store sales.
Also, the focus is on, as I mentioned, sales productivity.
they focused on growing their
Broyhill brand
they want to grow it to
1 billion in sales
it is in
700 million
maybe a bit more
also they are reliving
products and also
they included
two other stuff in their
store
layout which is the lot section
which is focused on
unique limited time exclusives which are primarily bargain hunt products and the queue line they put
it in front of their stores for people to do like more more impulsive purchases under five dollars
which then encourage the that bargain hunt experience also they are on their way to
accelerate their e-commerce sale now now they're make they make up i believe 15 of of whole sales
i'm not sure actually okay let's now do the the second objective which is fund the journey
how will they do it they will do it with their own money which is attractive by itself by expander
their gross margin rate and increasing store efficiency.
And also, the third
and maybe the most important one for the shareholders is
their objective is to create long-term shareholder value.
I have a quote from
D10K, which is maybe good to read. We continue
to optimize our capital allocation to support operation north
our initiatives while returning capital to our shareholders through share repurchases
and dividends when appropriate. So they give the excess liquidity back to you,
which is attractive by itself. Also now, how did it go? It went below their predictions,
below expectations, but also attractive for the shareholders. They did over-promise and
under-deliver, but the progress was still attractive. I will give you first the good.
The Mill Road Capital, which is a 5% owner, did a good overview, so I will just
read you or tell you his stuff. They improved the company's merchandise assortment and sales
productivity. They also expanded the brands, which I mentioned. They achieved e-commerce
sales penetration. They grew, which is important to mention, the Big Lots loyalty rewards program
to 22 million members and those members make up like uh 60 to 70 percent of sales each year and
those are the members that usually do like recurring purchases so you can be more confident
that they just don't want will not uh like leave the company uh the next year and also uh one more
More important thing, capital allocation-wise, they initially owned the distribution centers.
And now they did a sale and leaseback activity, which is more simply explained.
You sell your distribution center to somebody who is lesser, and then they lease it to you.
You pay a lease or a rent, but you don't own the distribution center anymore.
And they did one transaction in 2020, which was $725 million.
And what went wrong?
Well, it was worse than expected store growth.
They didn't manage to pull off the 50 locations open during the year, not even close.
and they became too heavily reliant on their furniture type of items.
Usually in history, Big Lots was much more like a bargain type of store.
Now it's more like discretionary.
Also, their gross margin didn't improve so far.
We'll see how it goes beyond this point.
And it actually got worse.
and also they timed the buybacks wrongly.
Yeah, so that was the good and the bad
about the Operation North Star.
Yeah.
All right.
Yeah, that's some good context.
And we're going to get into, say,
what you think about the business today.
But one more question about, you know,
when someone looks at the stock,
they're going to see it's really declined
by about 75% since it's 2021 high.
what were the missteps here is it just kind of a gross margin deterioration has there been
a worry about say among the investment community of a huge cyclical cyclical downturn within the
the furniture space what do you think has caused that and what was it management's fault or is it
kind of just you know they got to ride some of the industry you know cyclicality sometimes
as you know nobody likes cyclicals now and i would say that it was a management's fault
maybe i should give you an overview of last three years 2020 happened a pandemic hit and everybody
got their stimulus checks in the pocket and everybody wanted to improve their home so
naturally the the first choice for people that look for cheap stuff is that they go to to big
So they had a great 2020 and even 2019 before that.
And so the management assumed that there's going to be an even better 2021.
So they prepared their shelf full of inventory.
They bought like 20% more inventory than they did prior years.
and then
that is when the disaster
hit, they weren't able to
sell those inventories
and they had a high level
so the holiday season was bad
the spring after that was bad
they had to do a lot of
promotional activities
also
if you were following
closely the supply chain
disruptions and everything
the price of containers
was was like um in 2020 and early 21 uh maybe 20x than it was before the pandemic so the freight
costs were insane and also they did a strategic mis misstep in early 2022 that they locked in
agreements with suppliers and the price didn't go up so those agreements were like um bad because
they locked in a higher price and they didn't manage to pull off their 15 net new stores growth
and they plowed money into capex by opening two additional forward distribution centers
and the worst thing maybe is their balance sheet which was i have data here
at the
end of Q2
of 2021, they had
293 million in cash
and no debt. And now
after Q3 of
2022, they have 60 million
in cash and 450 million
in long-term debt. So
they switched completely and
it was a disaster,
basically.
Yeah, that is quite the
inversion.
So I guess then that kind of, it makes it sound sort of pessimistic or as if that might continue.
Let's get kind of to your thesis, which is they get back to profitability, I'm assuming.
Why do you think that's possible?
What would cause them to not generate any profits from here?
Let's take one question at a time.
Why do you believe that it was structural? I saw the industry peers, and as you can tell, if you are watching closely, everybody had the decline in the gross margin rate. Maybe not everyone, but especially their peers, all these bargain outlets, for example, they had a significant decline in gross margin.
uh that's something that you really usually don't want to see because it usually indicates the lack
of pricing power but like if you look at it from other point of view you can see that the company
was in business i mean it was a public company since 1985 that's like 37 or 38 38 years of
business and so far it has shown extremely stable gross margin rate i mean it never fluctuated under
39 or above 40.5 which indicates by itself that it is uh like um not impacted by uh competition
that it has some pricing power or or at least it is a low-cost producer and um out of those 37 or
35 years. They've been profitable
every
year except for three.
Even in 2008 or
2009, they had
positive cash flow from
operations as
people were traded down from
higher ticket purchases to
more discounted stuff in
big lots.
What I assumed in the
write-up, I said
if they get back to
4.5%
free cash flow margin, then
it is a
great investment.
Maybe
the thing is
the current valuation of
Big Lots is below
0.1
price to sales.
If you assume they're
4.5% free cash flow margin,
that gets you to less than
2x normalized free cash flow.
That by itself is really cheap.
So
So you do have bad management, which is kind of ruining the business in the recent years.
But if you assume that they are going to only generate 2.5% or like half the 4.5% free cash flow margin,
that still gets you to like four times free cash flow.
so um and i think this management is incentivized to do that as they have like
operating profit targets eps profit targets um operating operating margin and sales so
i think it's a short-term problem and only cyclical and so far they communicated it well
And I do believe that it will get back on track.
Yeah.
If I'm looking at the stratosphere chart,
operating margins since the great financial crisis has been around 4%.
So that's not say asking for them to get better.
It's just asking them to get back to where they were.
But then COVID threw a wrench into things.
So I'm looking at the number of their operating margins shot up to what,
like 14%.
And then now we've kind of hit the brunt of that back to negative ones.
But we'll talk about the valuation a bit later and their capital allocation.
I think the one thing...
Oh, go ahead.
I should tell you one more thing.
The valuation is so low that after the bankruptcy of BetBet and Beyond that happened like two weeks ago,
I watched the valuation of BetBet and Beyond, and it was like, at the time, higher than BigLot's valuation,
which is pretty much insane.
yeah and there are uh we'll talk about the buyback as well which has either been impressive
or maybe aggressive we can hear your thoughts on that but the one thing i think people are
concerned about and they're always concerned about with a retailer is e-commerce competition
you wrote in your write-up that so far they've been insulated from e-commerce competition and
that that should continue what gives a discount retailer like this uh that installation okay um
First, I will again mention the history.
If you see a gross margin trend, that's all you need to look at.
If it's extremely stable, it means it doesn't face competition issues.
But also e-commerce and Amazon primarily in the US, it's there for 25 years.
And so far, it only put out of business the traditional retailers, the mom and pop shops.
And there's not like a specific case where Amazon, at least that I'm not familiar with, that Amazon put a discount retailer out of business.
Not Ollie's, not Big Lloyd's, nothing.
And also why I think that is the case
is that people usually either trade their time
or their money for the goods that they are buying.
When they buy on Amazon,
they usually trade their money
to get the convenience for the goods
to be delivered at their doorstep.
But the customers, the Jennifer's
that shop in big lots,
they trade their time they make a half an hour drive to big lots and they see what's discounted
how can take advantage of the opportunity or the the discounts and and if you look at the
one guy i don't know what's his name made a great write-up on on the value investors club and
he compared the prices in walmart and amazon compared to big lots and big lots has like
15% or 20%
advantage and
also one thing about
Amazon compared to Big Lots
is Big Lots
only generates
6 billion in sales
which is
300 million in free cash flow
if you assume the 5% margin
and 300 million in profits is
nothing to Amazon
and
also Olis which is
main competitor of Big Lots, doesn't even have
an e-commerce platform, which by itself means that
the discount retail environment
is not made for e-commerce, but it's made for actually brick
and mortars. You can also see it at the five below that they do operate
an e-commerce platform, but they get more profitability from their stores.
And so it's just a different value
proposition that
Big Lots is offering
and also now
if e-commerce does
eat an app or anything, Big Lots
does have an e-commerce platform
which is I think the
biggest brand out there. I'm not familiar
with any other brand that does
discounting stuff
so that's why I think
the
competition from
e-commerce is over
accentuated.
Also, I imagine it's also a difficult thing to ship profitably. I believe you mentioned the majority of big lot sales are furniture. I saw a stat it was like 25% last quarter was from furniture. So I imagine that's tough to ship profitably and a lot of people probably want to see it in person.
um but yeah i guess moving on the the other it sounds i guess you could say risky and i think
you you you laid that out as to why um and you have a quote that said i'm confident that the
stock will either crash to zero or be a five to ten dagger in a few years can you talk about
why you think that is yeah sure but first uh i want to mention one more thing about the
The question that, you know, like I got a light bulb in my head.
I don't know the expression, but the furniture thing, I agree with you.
They do have like they're the only one of the retailers that have you can directly buy the furniture at the store.
You don't have to wait for it to be shipped to your door.
You can just buy it and pick it up, which is like a great thing for people that shop there.
And concerning the valuation, yeah, it's a bold statement, but there are a few reasons why I think that.
First, maybe we should take a look at the industry peers and the industry valuations.
I will do it on the price-to-sales basis because I cannot normalize the earnings of each company,
so it's maybe best to compare it on a price-to-sale basis.
and so we have a big lots first which is under 0.5 0.1 price to sales then we have dollar three
which is 1.2 dollar general 1.4 five below 3.3.5 price to sales and all is 1.6 so except
five below the other uh other retailers that are competing with big lots they have like 15x
premium to Big Lots valuation and what I think is
that Big Lots is not 15 times
worse business than those other retailers are
and also if at
0.1 times sales if your business
goes in the perception from investors to
if they say now they're probably saying it will go out of business the next
year and maybe in three months
they assume that it will
only go under in five years
you make a lot of money because
the multiple must
re-rate and
also
why I think there is
such a wide distribution
of outcomes is
I said either
5 to 10 beggar or 0
I explained the 5 to 10
but I didn't
explain the 0
The zero is because they don't have an attractive balance sheet anymore.
They destroyed it with their buybacks.
And if a prolonged recession is to happen, I don't know if they would have survived.
Because now their product mix is much more reliant on the furniture and discretionary type of purchases.
and uh in 08 09 when they were profitable it was more like bargain type of um stuff so uh that's
why zero is a possibility okay maybe not zero because um they have um inventory um i mean their
book value is at one times book so if you like don't look at it deeply you would assume that
the downside is protected because of the book value if they could sell all the all their assets
for the book it will be the whole market gap and you have the downside protected but the thing is
they do have a lot of inventory on the balance sheet and if you mark it down by 50 let's assume
that that would get you to only half the book so essentially your downside at the current moment
is 50 in the worst case if they don't manage to if they manage to sell inventory for 50 discount
and your upside is a multiple re-rate which is no one can say how much but i say five to ten better
All right. Our next question here is about valuation, but you really covered a lot of
that. And I want to hit the buyback because one, it was a big negative, but if they continue at
these current prices and they do it rationally, it could really, really help investors over the
long haul. And if I'm looking at Stratosphere here, going back to say 2004, they had 117 million
shares outstanding or maybe even 118 million and today we're below 30 million so i think that's
about a 75 discount what are your thoughts on the buyback because you don't want this to be a bed
bath and beyond but if they stay if things recover as they look like they might they could be highly
accreted for shareholders yeah that's true um actually i have a few thoughts on their buybacks
The first one, which a lot of investors that read my write-up don't agree on,
is the problem wasn't about the timing of their buybacks.
They say, oh, they bought back at three times the current price.
But that wasn't a problem because still at the three times the current price,
their price to sales multiple was 0.3.
So it wasn't value destructive.
It was like value enhancing.
But the problem with the buybacks was the sizing.
They did so much buybacks, and so they left their balance sheet without cash.
And that was the main problem.
And historically, maybe what to say about the buybacks is that they bought back 8% to 9% of the CAGR.
CAGR was 8% to 9% annually.
so what you do have here is like um shareholder friendly management that is willing to do it in
terms of buyback and also in terms of dividend they've been paying it since 2015 now they
they cut the dividend and the buybacks i agree with the decision because the i don't want the
business to go under because of the dividend or the buybacks but um yeah that are my thoughts i
don't know if i didn't dance for something that you know yeah that makes sense it sounds like
theoretically if the results didn't kind of deteriorate the way they did over the last two
years that that buyback would have been great but kind of unfortunate timing considering that
they added the debt and now they don't have the cash to do it at assuming that the if the company
got back to profitability now would be the best time to do it obviously but that's what the
sorry for interrupting ryan but let me tell you something we have a we have a saying in croatia
it goes something like uh it's easy to be a general after battle i don't know if you have it
in the us but it means like um if uh they um if their prediction turned out to be good
everybody would praise them for their buybacks they did the most um the best thing ever they
bought back
half their
market cap
or everything
but it turns
out that
environment
got to
them and
they weren't
able to
do it
but yeah
all right
I guess
last question
you've kind
of alluded
to it
throughout the
show
what would
you mentioned
the downside
what would
cause that
to happen
how could
an investment
in the
glass go
poorly
well
I have
a few things about the downside
that I don't like, but
that's why you have to size it
correctly.
The first thing is when you
listen to the conference calls
from the management, they do tend to
overpromise and underdeliver.
I usually stay away
from those kinds of businesses.
Also, what could happen is
that these problems turn out to be
structural. They don't turn out to be
short-term, which
Also, there is a possibility of a dispute with China and they, as I said, source most
of their products from China.
So that would have a great impact on their profitability.
Also mentioned, they mix their product shift to discretionary products, which we still
have to see how they do in in recession because customers usually first trade down in their show
shops that they buy stuff from they trade down to the lower ticket purchases and then they go to
like shops like big lots and we'll see if that happens and also i have a concern if
the management
is
bumping their head into the wall
and trying to reinvent
the dying business instead of
giving cash back to
the shareholders
and
maybe the most important thing about
the downside is their leverage
they do have
300 million in leases every year
which is like a fixed cost
they do
I believe most of their leases
are like one year contracts
so they can have the option
not to renew
them but still
300 million is a lot
which is
like operational leverage
and it can have a bad effect
in bad times
and also they do still
have a big inventory
build up and
now the management says that those
inventories are more like bargain
type of stuff
but still one cannot know how much will there be a promotional activity
to be done with those inventories.
And yeah, that's basically the downside covered.
Makes sense.
Sounds like it may be a good time to be a shopper at Big Lots as well
if we see any sort of liquidations on some of the inventory they have.
Yeah, yeah, yeah.
All right. I think that's all the questions we have. Brett, do you have any more? I'm getting the shake of the head. So that is going to do it. David, this was fun. Thank you for joining us. I'm sure we'll have to have you on again sometime. But let's close this out with a disclosure. Brett and I are not financial advisors. Anything we say or discuss here on Chitchat Money is not formal advice or recommendation. We are, however, general partners at Arch Capital, so clients may have positions in the securities discussed in this podcast.
Thank you all for listening. Thank you, David, again, for coming on the show. We'll see you all next time.
Okay, I'm welcomed by the founder of our exclusive sponsor, Stratosphere.io, Braden Dennis. Braden, welcome.
I wanted to basically give listeners that are interested in Stratosphere more context around
what the platform is. So let's start there. What is Stratosphere? And then why did you
decide to start it? Yeah. Thanks for having me. I appreciate it. And I'm glad to be sponsoring
the podcast as a listener myself. I like the deep dives. I like the different guests,
the different perspectives on some interesting companies. So I think it's a good concept for
a podcast, which is kind of what led me down to making Stratosphere in the first place, which was
I was making content online and frustrated with the tools that were available to me.
So I started building a very scrappy version of the product just for free, just to figure out
how can I overlay 10 years of financial side-by-side up to 35 years we have now,
and how can i actually build out a proper database of of company kpis that are not just revenue but
like if you're looking at like costco like how many warehouses do they have how many paid members
are are in like our costco members or you know if i want to do a comp against like the streaming
like how many netflix subs versus uh hbo plus discovery plus no disney plus like how do i build
out proper comps of those because those are the metrics that actually move the business those
are the ones that actually move the needle more than any like gap financial metric you'll find
and so it started off as just purely a passion project and i figured let's just make the leap
into entrepreneurship and uh see where it goes and you know it brought brought us here today
yeah and like you mentioned it is the stuff that you can't find anywhere else at least not now i
I mean, you could find it page by page on their financials.
Exactly. You can go through 35 PDF filings and find it.
Be my guest. And that's basically what we did for a long time.
So what do, I guess, maybe describe the pricing model so people know,
but you're going to say there's a free platform.
What do free users get?
Yeah, good thing.
Because our mission was to always build a free platform.
And so we really kept true to our mission and give like an amazing platform for free, which gives you 10 years of financial statements on 40,000 global security.
So we don't list you just to US securities.
It's on global stocks.
We give you a watch list, the screener, comparisons on competitors, fundamental charting up to 10 years, filings, transcripts.
you can look at the press releases right inside the app, news, ETFs, funds, super investors,
hedge fund letters, investor holdings, and financial calendars. Those are all the features
you'll get on the free tier. Now, on the middle tier, the personal tier, you're going to unlock
up to 35 years of financials and just kind of like nice to have, like quality of life,
like notifications being built in, price targets for building models, like business owner mode,
where you can hide prices, like kind of like just that next level for individual investors who want
to level up. And then the top tier is for like investment teams and professionals who want to
unlock that KPI data and request KPI coverage as well. Like a firm will be like, here, we want
these 10 names in our coverage and in your coverage. And then you'll have basically our
entire universe that we're looking at, which is great, right? Because like earning season comes
around and we have it updated within 15 minutes when Netflix comes out with their net subscriber
ads, like it's right there in one place, especially easy to handle around the peak of
earning season that matters a lot for these people. And so we have a premium tier for that
as well. That's the three plans that are available today. And now a perfect time to shameless plug
our code. If you use CCM, you get 15% off any of the paid plans, but I think that covers it
pretty well. If you're interested, please go ahead and check out stratosphere.io. We'll have
a link in the description as well, but thank you, Brayden, for joining us.
Ryan, keep it up. I really like what you and Brett are doing and I'll be listening along.
