Club 520 Podcast - Club 520 - Master P & Chris Johnson on CRAZY Jimmy Butler story, AAU & NIL

Episode Date: April 3, 2025

We're back with Season 3, Episode 47 of the Club 520 Podcast! Jeff Teague, DJ Wells and B Hen hit up NYC's Fueled by Culture to sit down with legendary NBA trainer Chris Johnson, National Recruiting Director of High School Basketball Paul Biancardi, and the iconic rap star Master P. First, Chris Johnson and Biancardi tell a crazy story about Jimmy Butler and talk NIL in high school basketball and Kiyan Anthony getting snubbed from McDonald's All-American team. After talking to Johnson and Biancardi, the squad sits down with Master P to talk about the rap game, coaching AAU, and his new role as President of Basketball Operations at the University of New Orleans. Plus, don't miss Jeff's hilarious story of Master P telling him to pass the ball to DeMar DeRozan at a basketball camp! #Volume #ClubSee omnystudio.com/listener for privacy information.

This is an iHeart Podcast. Taser Incorporated. I get right back there and it's bad. Listen to Absolute Season 1, Taser Incorporated, on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I'm Clayton English. I'm Greg Glott. And this is Season 2 of the War on Drugs podcast. Last year, a lot of the problems of the drug war. This year, a lot of the biggest names in music and sports. This kind of starts that a little bit, man.

We met them at their homes. We met them at the recording studios. Stories matter and it brings a face to it. It makes it real. It really does. It makes it real. Listen to new episodes of the War on Drugs podcast season two on the iHeartRadio app, Apple podcast, or wherever you get your podcast.

I'm Michael Kasson, founder and CEO of 3C Ventures and your guide on good company, the podcast where I sit down with the boldest innovators shaping what's next. In this episode, I'm joined by Anjali Sood, CEO of Tubi. We dive into the competitive world of streaming. What others dismiss as niche, we embrace as core. There are so many stories out there. And if you can find a way to curate and help the right person discover the right content, the term that we always hear from our audience is that they feel seen. Listen to Good Company on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hi, I'm Sarah Spain, host of Good Game with Sarah Spain, and the co-author of the new book, Runs in the Family,

an incredible true story of football, fatherhood, and belonging, written with and about Las Vegas Raiders running backs coach, Dylan McCullough. It's the story of a football coach and father of four who sees his life forever changed by the unsealing of his adoption records. And it's got a twist you won't believe. Based on the viral ESPN story I did a few years ago, this book will blow your mind and bring you to tears. Buy Runs in the Family wherever books are sold. The Volume. Yo, yo, yo, yo, yo, NYC, what's happening?

Yeah. We in NYC. Yeah. Don't start. You know, T got home court in NYC, but you know what I'm saying? That's off the books for sure, man. First things first, we appreciate y'all pulling up. Shout out to my guy Marcus for having us fuel our culture.

We appreciate y'all, man. It's Club 5all, man. It's Club 520, man. I'm the host. My name is DJ Wells. I got my gang with me to my far, far left. My dog, Bishop B, hittin' out the purlies. How you doing, Nasty?

Cool and nasty. What's up, New York? You know the vibes to my right. I'm taking that back home. But so, still to my right, my dog, young Nacho, young Teague. How you doing, brother? I'm cool, man. I'm happy to be here. It's a good vibe in here already.

We can be ourselves, so that's all I needed to hear. Oh, yeah. He already set the tone, man. Listen, man, we're going to have some great guests today. Let's start it off right, man. We got two of basketball's finest joining us on the stage right now. We got from the legends, basketball savant, my man, Chris.

And last but certainly not least, one of the best talent evaluators and basketball coach, P. Paul G. All right, appreciate y'all. Come on up, y'all.

Show them some love. Yes, sir. Yes, sir. Hey, show the DJ some love. My boy going crazy with the segments. Tap me, man, for sure. Show him some love. Now, listen, man, it's a lot of basketball up here.

But first things first, you know what I'm saying? We love having a good story time here at Club 520. But Coach P and T, y'all got a connection from way back, man. Let the people know about it. Oh, yeah, he told me today. Yeah, he knew my father. So I'll let you explain it first, and then I can comment about it. So when I was, grew up in Boston,

and I used to attend practices at Boston University when Rick Pitino, your St. John's coach, was the head coach. Let's hear it for Rick and St. John's. Yeah, one time for the Johnny's. Show some love. Uh-oh. There it is. There we go. So I'm a young college player trying to walk on Division III,

and I'd go to all the practices in Boston. So I went to Boston University, watched Patino practice. Jeff's dad, Sean Teague, was there. He was one tough son of a bitch. I can say that, right? I was told I can say anything I want. That's part of my alley. Am I right, though? Your dad,

tough, hard-nosed player? I don't know. He was sad to me, but I'll let you go. That's not what I saw't know. Yeah, he was. He was sad to me, but I'll let you go. That's not what I saw him practice. Nah, so you telling me that, and he going to watch this show, and you giving him all that love, now I'm about to hear that for the rest of my life,

that he was a good player, and every day I tell him he sucks. He's an OG. Man, don't say that. Now he get an OG title, it's crazy. For sure, man. Listen, one of my favorite. Now he got an OG title. It's crazy. For sure, man. Listen, one of my favorite things about basketball is you got a lot of vantage points. A lot of people play a part in people being successful. One of the best trainers around, Chris, man, please tell the people how you got started

and say helping people get to the next level. I mean, first of all, shout out to Marcus, my guy. I met Marcus at USA Basketball. Okay. Shout out to Marcus, my guy. I met Marcus at USA Basketball. Okay. So I had a couple of players on the USA team, and I met him with Tobias Harris. So Tobias and him are really good friends, and I've been a part of the Harris family for a while.

And we met gambling with me, him, and Russell Westbrook. So we were gambling. Boy, there's some names in there. Okay. We were gambling, and me and Marcus was looking like, hey, double down on zero. We was telling Russ, the next one to hit was zero, which payout is like 33 to one.

And nobody played on it, but that's how I met Marcus. And, you know, being in the basketball space is all about community, and it's all about, you know, the youth, the ground, the grassroot. And it's all about, you know, it's a small circle. And I went from being a player and understanding, like, what my true craft is. So my true craft is not hooping. My true craft is developing people and really taking it into like a science of like understanding like mental health, mental wellness, like understanding moods, you know, looking at people and being able to identify not just what their skill set is, but who they really are. So basketball for me has been great.

And to be around the world, to be able to touch people around the world through basketball has just has been great. And to be around the world, to be able to touch people around the world through basketball, it's just been a great vehicle. Most definitely. One thing I like about you, Chris, is the fact that you said off the court is just as important as on the court. And, Coach, you can contest to this. When you evaluate talent, you have to evaluate the person as well. Do you keep that in your mind when you go through rankings

and stuff like that? It's like on court, but off the court, it's just as important? Absolutely. I put a big emphasis on traits, not just talent. There's a lot of talent out there, but talent doesn't develop without traits. I believe that your traits can protect your talent, and it can grow your talent. A lot of talented guys with red flags, that's why they don't make it in the basketball space and sometimes they don't make it in the

professional space. So character to me is huge. Every high school player I have a chance to talk to, I tell them three things to focus on. Character, academics and talent. I tell them to chase the cat. That's the acronym. So far as... That's a hell of an

acronym, coach. That might get you in trouble too so far as the talent side of it though how you go about like ranking a player like what are the steps well i coach for a long time, so I have that. Hopefully I have the experience, right, and background in seeing the players at the highest level of college. I coached at Ohio State, Boston College, so I know what the high major looks like. Been a head coach at Wright State, mid-major. And I was an assistant with Rick Majerus at St. Louis University. Then he passed away. So for 22 years, I've been in the college game as a head coach or an assistant

so i look at different categories that are important to the game talent wise first athleticism you have to see who has the athleticism who has the measurables skill level who can impact the game without scoring for me and i know for chris basketball IQ is missing in the game, and it's needed. And I look for kids that understand what they're doing and why they're doing it. Quick story on that. Talked to an NBA assistant coach just this year, and he said half our team doesn't know where to go on the court. They don't know. When I say cut, they don't understand. When I say screen, they don't know how. And this is a high-level NBA assistant.

So basketball IQ is another factor. And then I put the traits. Competitiveness, coachability, body language, and being a caring teammate. Those are my top four. Could you have Jeff ranked so low? He was in high school. So I just wanted to...

I checked that before I came. Yeah, I was going to ask you about that. Well, here's the disclaimer. I wasn't doing it then. I was coaching at St. Louis. When you come out of high school, so blame the guy before me. I need to talk to him.

What's that? They had me at 154. Yeah, they didn't know what they were. That's why I got the job. Yeah. They have bad eyes. You're right. I had your brother up high. You did.

Shout out to 520 Moo. Shout out to him. You did. Okay. So thank you for that, though. You're trying to put me in a corner. You can't put a Boston guy in a corner in New York. Not good.

For sure. Yeah, he trying to load it up on you, Pauls. But listen, we're at NYC. Y' he trying to load it up on you, Pauls. But listen, we at NYC. Y'all know what time it is. We playing them games. I said, Pauls, relax. Now, you know what I'm saying? We only got introduced to each other.

Why is Kyan Anthony not a McDonald's All-American? Facts. Yeah, what you got to do with that? I need to know. Committee votes. Who is the committee? Yes. A lot of people.

Who? Oh, different people. There's a whole list of people. We live in 2020. The reason why I ask you. You got to reach out to McDonald's to get that. That's information they didn't want me to give out. So if you reach out, they'll give it to you.

I ain't putting it on Ronald McDonald's. But honestly, it's always been a vote. Look, I recruited McDonald's All-Americans. Now I'm voting for them. There's so many great players every year. And Kyan's a great basketball player, especially on the offensive end. And he's a really likable kid. Not to get voted in. Somebody has to get left out. There's other guys, too, that had great high school careers this year. Great. I mean, great. I don that had great high school careers this year. Great. I mean, great. I don't throw out compliments unless they're earned.

They didn't make it either. We had on the West Coast, I think, six to eight McDonald's All-Americans in California. At one point, it used to be like two per state. Yeah. And so now...

Yeah, they don't do that. It's not about... It's the 24 best players in the committee's mind based on the criteria that they give you, which is who can be a pro, who's dominated the game at the high school level and who has the greatest upside among the group. And that gets difficult. As you know, you make a list. Top 100, top 200. Somebody is going to be left off that could be deserving. Just like the NCAA tournament. We were talking about that in the back room. Yes, sir. Teams that got in, maybe shouldn't have. Teams that didn't make it. North Carolina.

Yeah, okay. And other people didn't make the tournament. That's the unfortunate part of making a list. Okay. I guess that was a PR answer. What would you like me to say? The truth. I just did. He didn't make it. He didn't get voted in.

Hey, I like him. I like him. Coach, you got to watch him. You got to watch him. Chris, I want to ask you. I'm good. I got you. I'm back on you next.

Hold on. Chris Paul. Yo, that's crazy. Come on. Y'all relax. You know who he is. Hey, Jeff. Jeff, this wasn't in the contract.

Go ahead. Hey, chill out. Nah, Chris, I wanted to ask you, like, who was that first player? Did you develop him in high school, college, or the pros? The first player that I walked into? Yeah. Or even that you might have started with a pro. I heard you basically changed Jimmy Butler game around.

Yeah, I remember him in Minnesota. Yeah. Shout out to Jimmy because getting traded to Golden State, I think they're like 15-2. Yeah. Okay. So, love Jimmy. With Jimmy, Jimmy's very interesting

because Jimmy does all the things that you just mentioned. He wasn't ranked in high school. He wasn't ranked in the city of Houston where I'm from. He wasn't on the top scholarship boards. Coach Buzz

Williams gave him a scholarship going to Marquette. The 30th pick in the draft. So when he got to me, when I looked at Jimmy, Jimmy has what you need to be a pro. It really doesn't matter how you start. But when you pick up, you know that I got to prove something. I got to go out and change my life. I come from nothing.

When I get that type of ingredients like a player like Jimmy, it's easy to develop because he already had the mindset. He already had the competition. He already had the will and the want to be that. So I put Jimmy on a five-day workout plan, like five workouts a day. I had him train with the point guards. I had him train with two guards, the forwards and the centers. So when you watch him play now with Golden State, he can play anywhere on the court. He got all the footwork and he

has the ability to make the team better and so that journey with jimmy was great because he gave me an opportunity a platform to be able to build him and to build him into something great and that year people don't know jeff when he's in chic Chicago, Jimmy had a contract, I think, about $46 million. He came to me and was like, say, bro, I'm going to decline it. I was like, bro, I can't tell you to decline $48 million. I ain't got $48 million. Yeah. I can't tell you to decline it.

He was like, no, I'm going to get maxed. I put in the work. I'm focused. And I don't give a fuck. And he turned it down. I put in the work, I'm focused, and I don't give a fuck. And he turned it down. And once he turned it down, at the end of the year, he was most improved player of the year, first team, all NBA, NBA All-Star.

He got a picture of us taking that picture of signing a $100 million max contract for the Chicago Bulls. And that's a player that wasn't ranked. Yes, sir. He wasn't on nobody's board. It just comes from pure desire of what you want to become. That's a fact. Now, listen, if I ain't the best advertiser, just tap in with Chris with your trainer.

No, what to tell you? You just sold the shit out of me. I'm about to get back out of town. You would have took that risk. Hell yeah. No, no. That 48 would have been signed. See, I was saying, Chris, you right.

You can't take that risk because there's so many players that have had, your teammate before I think you got to Minnesota took that risk. I ain't going to say his name, but he wound up in China the next year. Damn. Oh, I know what you're talking about. You know exactly what I'm talking about. Yeah, 48 on the table. And he was like, I want 60.

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Tap in. Compounded drugs are permitted to be prescribed under federal law, but are not FDA approved and do not undergo FDA safety, effectiveness, or manufacturing review. For full safety information, go to roe.co slash safetyinfo. I know a lot of cops, and they get asked all the time, have you ever had to shoot your gun? Sometimes the answer is yes. But there's a company dedicated to a future

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We are back. In a big way. In a very big way. Real people Greg Glod. And this is Season 2 of the War on Drugs podcast. Yes, sir. We are back. In a big way. In a very big way. Real people, real perspectives. This is kind of star-studded a little bit, man. We got Ricky Williams, NFL player, Heisman Trophy winner. It's just a compassionate choice to allow players all reasonable means to care

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Cote. Marine Corvette. MMA fighter Liz Caramouch. What we're doing now isn't working and we need to change things. Stories matter and it brings a face to them. It makes it real. It really does. It makes it real.

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and sports collide. And hear how leaders like Anjali are carving out space and shaking things up a bit in the most crowded of markets. Listen to Good Company on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. That mother could have said You want to know who's on the committee Say his name So where was you at when Jimmy went crazy on us You was part of that He was

Part of that So you called Rachel Nichols Yeah he trained him. I'm going to tell you. Jimmy's a true competitor. Jimmy. Praise his swap. Hey, yo.

Pause. You said trade me Mike. Let me put this motherfucker in there. Jimmy is the type of guy that keep receipts. Let's just start there. He ain't forgetting. He plays dominoes. He's ultra competitive.

You know, and sometimes guys that are really competitive, they just black out. And they just focus on what's that in the moment. And him going to practice was just a buildup of what was going on in his life at that moment. And when you have that in you, where he started from nothing, playing with the third team and going after cad and going after people, those are true stories.

But he was there to show them that he wanted to win so bad now jeff before you got there the year before let's talk about this after all-star break jimmy tore his meniscus he euro stepped against the rockets oh no i was there oh you was on the team yeah we, we came the same year. Yep. Jimmy called me. I wish he wouldn't have. He should have told me he was going to do that shit. I would have stayed in Indiana.

Exactly. But to show you the type of competitor he is, show you that practice, Jimmy could have canceled the season. For sure. I told him once again, cancel the season. He looked at me and was like, Minnesota had never been in the playoffs like in 14 years or something.

He was like, I'm going to come back. I'm going to make us go to the playoffs and I'm going to sacrifice my body for this team and for the organization. And we left. We went to California and we trained. He went out of surgery. We started training

the next day sitting in a chair dribbling. Four weeks later, he was back and I think he had like 38, 36. First game back

was in LA. I told him to sit out. I was trying to kill. They was in there that night. I had seen. I was trying to kill. They was in there that night. I had seen some people I wanted to do something about. Crazy. All right, man, before we get out of here,

I want to ask both of you gentlemen, keep it as brief as you can, obviously. Is there a big change or how you go across dealing with younger athletes with the nil effects well nil now is in the high school game 40 states allow nil and the other states will eventually doesn't affect what i do at all it's more so what happens to the players. The public schools have lost a lot of kids going to private schools because a lot of the public schools, and Jeff, you could probably speak on this, being the head coach at Pike High School, kids will leave for the private schools because the NIL is more open. Each state association makes their own rules,

but at the end of the day, the government is going to decide NIL, not state associations. But for what I do, the only thing I notice is when kids get NIL, I take a look to see if their game starts to digress because of all the distractions. I tell every kid that will listen and parent, you know, your brand is not your brand. Your game is your brand. And when they decide to have a brand, to have a business, to make money, we're all cool with that. But when it affects your game or your grades, it's not a good thing. So, and it's a hard thing to balance because adults can't balance money and game. So now you have a teenager, grades, school, game, money. It's a hard balancing act. But for me, I just continue to watch the progression or the digression of them on the

court, their talent, their impact, and then I always keep an eye on their traits. Most definitely. Chris, I want to ask you this. As a parent of a kid that's going crazy right now, you know what I'm saying? Obviously, you got the game and the knowledge, but you see his other teammates. How was that for them to kind of adjust to this new type of lifestyle or opportunity? You got a lot of kids, like you said, they come from nothing. Somebody wave a check in your face,

you can change your mom's life today, but that check may not last longer if you go crazy later and get more money. Yeah, as a parent, my son going to Colorado, shout out to Colorado, Big 12. Yes, sir. And he's, yeah, a tab boy. He can play.

I think the big thing is building a system and community around the kids, right? The money's always been there. So the money's not changing kids. Social media has changed kids. And the fact of, like, showcasing what you actually have. So you just need to educate kids on how to utilize the platform of social media to be beneficial. So versus them having to do it themselves, just hire a team, you know, so it's there. So we just need to educate the kids, the community, the system, the people around them of how to hire people to put in place that can manage those things for them so they can keep the main thing the main thing. Now, what I've learned having people,

kids that come from affluent houses, those are your top basketball players right now. The people that can afford training. You don't see a lot of kids in the hood getting the right training because they can't afford it. It's become a business now. So like for myself, if I got a person that's in a hood I can make enough money where I can just hey you good I'm gonna take care of you I'm gonna build

you from the ground up so his sacrifice would be different but you find people now that parents can afford training their skill sets are much better so it really has nothing to do with NIL it really come down to what's in your chest, who's around you, if you want to really play basketball or you want to be a celebrity or an influencer. Because there's three different levels to that. So we can't box a kid in

because I got people that parents are filthy rich and play basketball in the NBA. There's so many kids that I have that dad played in the NBA that's better than a kid straight out the hood because he has more opportunity to get trained

and to be developed. So that's why you look in an NBA now, you see a lot of kids of dads that played in the NBA because they have the resources to be able to get to that level. But do you think it lacked passion now? Because, like, I think when you come from nothing and you start hooping,

the passion be a little different. It does be a little different, but then I look at Steph Curry. But then I look at Anthony Edwards. I think we all can relate to him a little different than we can to Steph Curry. Right. I mean, but we can relate. But when I look at Steph, I look at Klay, I look at some of the two-parent

households that are in the NBA that people don't talk about. Because the game of basketball, no offense, Paul, is a Black-dominated game. And so when you look at that... No offense, but it's

dominated by Black players and so a lot of people don't talk about two parents i'm not black they don't talk about the two-parent household you know and so being a two-parent household you can produce a mentally tough kid you don't have to be abused to be mentally tough yeah yes sir can i finish we're down on time but i want to tell this for everyone watching whoever coaches trains parents we talked about social media you talked about mental wellness yeah we can talk about basketball all day long and the biggest thing that i've noticed whether it's was millennials, generation Z, and now it's, I think it's generation alpha. The biggest problem that kids are experiencing is not on a court. Social media, first it was the internet, now it's social media. And the one game I tell everyone not to

play is the comparison game. It's a never ending game. You can never win the comparison game. It's a never-ending game. You can never win the comparison game. And so many kids are playing that comparison game. And it's a recipe for unhappiness. So you don't even get to the trainer. You don't get to the coach. You're just unhappy all the time because you're constantly comparing what other kids have versus what you don't have. So if I can encourage everyone to help kids not to play the comparison game. Someone's always going to be better than you. You're going to be better than somebody else. That's the way life goes. But if you can keep them focused on their own growth, their own development, they'll be happier and they'll make faster progress. The comparison game is the quickest way to fizzle out of anything,

whether it's somebody at work or somebody in sports. I just want to get that in. Well said, Coach. I needed to hear that. Hey, man, we got to move on. Make some love for Coach P and Chris Johnson for sure. Gentlemen, we appreciate y'all. We're going to take a quick break and we'll be back at it.

We get to be in the presence of a mogul, philanthropist, and most importantly right now, President P. Man, we got the one, the only, Master P in the building. Make some love for Master P, man. Thank you, man. It's an honor to be in your presence tonight, big dog. Before we start, can I say something, P? Yeah.

Hey, DJ, can you play Break a Mouth song real quick for me? Yeah, we got to set the vibe. We ain't got Master P? Yeah. Hey DJ, can you play Break Them All something real quick for me? Yeah, we gotta set the vibe. We ain't got Master P up here. They don't understand. They know. In my household, there's like a national anthem. No, no, no, no, no, no. No, no, no, no, no.

No, no, no. Break them all something. Hold on, hold on. You ain't got that? That's cool. Respect, respect. Don't worry about it. It ain't got that? That's cool. Respect. Respect. Don't worry about it.

It ain't hurting. That's my mama. It's cool. Let's do it in the over. Oh, there we go. Now the bombs are getting right. Here we go. Hey, you don't understand.

I had to do this with my sister. She said, if you don't tell him how we feel about this, I ain't going to never forget you. Yeah. She said, if you don't tell him how we feel about this, I ain't going to never forget you. I said, yeah. What they say, how you start off? Hustle ball against the caterpillar. Who I beat? Your neighborhood drug dealer.

A young nigga. Hey, turn me up, T. Okay, walk off. Whoa, whoa, whoa. O.V., O.V. All right, all right, walk off, DJ. I just had a show. I don't care. What's up? Whoa, whoa, whoa. OV, OV. All right, all right. What's up, DJ? I just had a show. I had a show.

Yeah. All right, the vibes is right now. We locked in. Turn me up, T. That's my song, man. That's my song, for sure. Listen, man. First things first, congratulations on your new role.

You know what I'm saying? New Orleans holding down the president of operations. Man, tell us what inspires you to take that role. Man, you're so successful with everything you've ever done. What made you go on this journey? When you look at black athletes, a lot of these people don't understand us. They don't understand our culture. For me to be a coach and to be president of operations of a major university and coming from hip-hop, this is definitely history.

I'm just letting God lead me on this journey. Y'all know where I come from, and this is big for our culture and our people because we always talk about the negative things. So think about it. It's been 25 years that I've been doing right. And so I know that this is a way that God has blessed me, and I'm just taking this journey. Most definitely. T, listen listen you got a little bit of

lineage with Master P and he don't even know let him know about it nah so um you remember when y'all went to ABCD camp you took Romeo and DeMar DeRozan well I would happen to be on the team with DeMar DeRozan and I was having some bright moments at that camp and um you tapped me on my shoulder at one time and you was like hey man you nice he was like but it's a it's a cat on your team right there he was like man trust him he can play too and you told me drive the ball to the lane and throw it up i promise he'll go get it we played the next game i threw it up to demar he wouldn't go get it and And I ain't get the ball no more. Like, it became his team. It was my team for a minute.

The next thing you know, it was his team. And so that's what I want to tell y'all, right? When you look at DeMar DeRozan, Lance Stevenson, I coached all those guys. Jalen Suss, Big Chad Hogan. And my thing is is those guys come from real community places of poverty.

And I think a lot of these coaches, they give up on our kids. And that's what I tell any kid in college right now, right? The reason why you want to play for me at the University of New Orleans is I want nothing but dogs, no puppies allowed, and I know real talent. But I'm also going

to help these kids get to the next level, whether it's to the NBA or even your education. It's more important because I call it, we all should be seeking wisdom and not money. Right? Think about it. A lot of us use wisdom as avoidance stuff. No, you don't avoid wisdom wisdom is advancing so i'm going to show the next generation how we advance and so when you look at me and say man i grew up in the care of your project just like you was listening to break them off right so if you follow me on that journey then you're going to follow me on this journey showing our people how to get our money how to take care of families, how to build generational wealth. And so that's the journey I'm on right now, educating our people.

So y'all give yourself a round of applause in here because everybody in here, we on that mission. We want to get better. Right. Y'all know that I was able to accomplish this. I mean, I lived in a project with my grandparents, and they had 12 kids. Me and my brother made 14. That's 16 people in a three-bedroom project. And so my goals was to get my grandmother a house. So that was my motivation. One day I want to get my grandmother a house,

so you also have to have that why. And if you have that why, you can be successful. Most definitely. And with you, like you said, accomplished so many things across the board, the discipline, the things, the foundation, the place, helped you accomplish that. And listen, we love basketball. We're going to talk about it.

How was that like making it to the NBA? You know, it was something I think basketball changed my life and saved my life. So I've been playing with all my life, saved my life so I've been with all the all my life right but the thing about it is right people didn't understand that because I had made it in music and so people forgot that this was my first love this is where I came from this what took me out to ghetto and so I've always was putting in the work and I showed my son my son right now played for University of Houston they're the number two team in the country and I showed him

how it worked because I know if you stay in the gym there's like anything in life this the game of life it's not just basketball so I just use that as as just what took me out the project but I also use that in my business so So it teach you dedication. It teach you consistency because it's all about consistency. So think about I wouldn't be here where I'm at if I didn't put the work in. And so basketball gave me that. And so, you know, think about it. We all sitting up here, but you're going to get older. You can't play basketball. You can't do what you used to do on a basketball court. Hold on now. You can't do that right now. Hold on. You can't play basketball forever. You can't do what you used to do on a basketball court. Hold on now.

You can't do that right now. Hold on. You can't do that. I know you can't. I was rolling with you, P. Bro, you can't do what you used to do back in the day. Man, you want to tie him up or what? Because you act like you want to play.

See that? Y'all see how, you know, that's what they do too. That's why it's a mental thing, right? You like start thinking that you could do what you used to do back in the days. And you know, I mean, look at Michael Jordan. That's why we're having this conversation. Product outweighs talent. So think about it.

Product is going to be around when we're not around. And so when you look at it, the reason why Michael Jordan is still so successful, because of those shoes. Think about it, you still wearing them now. That's a fact. And he ain't even playing no more. And if you ask Michael Jordan that same thing, he'll probably say, man, oh yeah, I can do it.

You can't. It's called father time, right? Hold on, bro, I'm only 36. Bro, that's old in basketball. Nah, bro. I'm only 36. Bro, that's old in basketball. Nah, respect. It's true that they said you were the oldest while you was in the league

and they were shooting between you and Brad for basketball. Huh? I heard a story about that when you was in the office. In basketball? Yeah. When I was playing with what the Hornets?

Yeah. Yeah, I mean, my music is what got me out the lead. It wasn't basketball. So the GM was listening to the ice cream, man. And I'm like, man, where you get that from? So I knew, y'all, I was done. So I walked in there and sit down.

This older white man, Bob Bass, he not here no more, but he sent me down. He said, man, your music is pure feel. It's a Bible-built state, and your music is pure feel. He said, I love your basketball. You tough. Because he seen

me and Anthony Mason get into it. So he said, why you not scared of Anthony Mason? Man, Anthony Mason was a tough dude on the basketball court, like, for real. And when I got to the gym, Anthony Mason said, I'm from New tough dude on the basketball court. Like, for real. When I got to the gym, Andy Mason said, I'm from New York. Give me the ball.

I'm like, damn, big dog, for real. I just got in there. I just got in there, man. And so what I like about it, right, I had fouled Andy Mason, right? And he was like, man, rookie, when I get in the back, I'm about to whoop you. So I'm thinking to myself, damn, them over like six tens. I was like, all right, I got to get back to that locker room first, right?

So I got back to the locker room first. I was ready. He said, nah, big dog, I like you. We ended up being friends. But the GM couldn't understand that. He said, your music purefuel and you ain't afraid of Andy Mason. Man, we decided to go

another direction. Man, they changed the codes on the... So think about it, y'all right? By the time I left, I had left something in there. My cold wasn't working no more. I had to call security. So that's why I said, right, we have to start thinking about being entrepreneurs.

Because, you know, we get locked out of situations when it's over for us. And it had nothing to do with basketball. I was going hard every night. I mean, they had some great players on that team. B.J. Armstrong used to tell me, slow down. You'll ask him this story when you see him. And I was out running everybody. B.J. Armstrong said, man, we got 82 games.

Why you running so fast? I was so used to running from the police, dog. This was nothing for me. This was nothing. And I'm thinking, man, I'm on this team. Y'all ever play one-on-one at practice? Against who? Like, I'm just anybody.

Like, we always used to play ones at practice. Anybody play ones? I play with everybody. Who you beat? Man, come on, dog. You acting like I ain't from the project, dog. I just told you I grew up in the project with 14 people. I'm saying you play BJ Armstrong one-on-one.

Everybody. I played Steph Curry, Dad. His dad was on the team. Yeah, okay. You're not the ones with Dale? Turn up. Yeah, he was. Man, you know what?

You had to foul Dale back in the West. I know. That's why Steph's so good. When he touched the ball, I'm slapping him. He can shoot too good. He shoot too good. Nah, you can shoot, though. I ain't going to lie.

You got to jump. I've been watching you. Man, I learned how to shoot in a project with no lights. So imagine when the lights come on. I'm like, man. Look at that light right there. You were shooting here. I ain't going to get no shoot contest with you.

I seen you, too. Most definitely. One thing I like about you is that everything is always based on family. And like we already talked about this. We was in the age where we saw them shows on TV. You know what I'm saying? Everybody remember those shows on Nickelodeon? We remember the movies.

Uncle P, come on, tap in. I don't know, we too old, but y'all remember that. The dope part about it is you have DeMar DeRozan. You have the Branded Jiu-Jis. They get to see that type of life as an influence. What's that being able to pull your family up as you excel as well? Yeah, no, I mean, I'm grateful and thankful. I just talked to Brandon Jennings the other day, and I was like,

Brandon, what made you make it? He said, Coach P, because I'm like, and I'm Coach P for real, right? I started thinking, because, you know, it don't hit you until you get older. And he was like, you know, you believed in me when nobody didn't believe in me and then you showed me stuff because you already had the mansions you had the nice cars all this stuff he said that made me go harder and so I do the same thing with my family with my kids right so I didn't give my son he's one of the top players in Cal he's the number one player California, and he's a freshman at Houston right now. He didn't get a car until he got to Houston.

So I started realizing right there, you've got to start making people work for what they want. And I think with this generation, we give these kids everything they want. Even if you look at it right now, we've got to stop that. We've just got to start being real parents and make them appreciate everything that you give them. That's a bar for sure.

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I'm Clayton English. I'm Greg Glod. And this is season two of the War on Drugs podcast. Yes, sir. We are back. In a big way. In a very big way. Real people, real perspectives. This is kind of star-studded a little bit, man. We got Ricky Williams, NFL player, Heisman Trophy winner.

It's just a compassionate choice to allow players all reasonable means to care for themselves. Music stars Marcus King, John Osborne from Brothers Osborne. We have this misunderstanding of what this quote-unquote drug ban. Benny the Butcher. Brent Smith from Shinedown. Got B-Real from Cypress Hill. NHL enforcer Riley Cote. Marine Corvette.

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And to hear episodes one week early and ad free with exclusive content, subscribe to Lava for Good Plus on Apple Podcasts. I'm Michael Kassin, founder and CEO of 3C Ventures and your guide on good company. The podcast where I sit down with the boldest innovators shaping what's next. In this episode, I'm joined by Anjali Sood, CEO of Tubi, for a conversation that's anything but ordinary. We dive into the competitive world of streaming, how she's turning so-called niche into mainstream gold, connecting audiences with stories that truly make them feel seen. What others dismiss as niche, we embrace as core. It's this idea that there are so many stories out there, and if you can find a way to curate and help the right person discover the right content, the term that we always hear from

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Yeah, so for us in New Orleans, what I see, right, and I know a lot of people talk about what went on before I got there. I just got there. So we're going to be way better than, I mean, we was last year. But I'm giving kids second chances that I know that deserve it, that can change their lives. Think about it. Like, none of us are perfect. All of us done did something that we could hide from or go and act like or whatever. think about how do you get to the lead if nobody really pull you to the side and believe in you so I told you I coached Lance Stevenson right so y'all know Lance Stevenson out here in New York he was wilding out at first and so I was able to see the good in

him and showed him the value like Like, man, slow down. And me and his dad built a good relationship. So it's also what I'm going to do is build relationships with these parents at the same time. It's all about holding accountability. But my thing is asking them, what do they really want out of this? So you got to know what you want. Do you really want? Because I had to change. My parents couldn't change me. You know, once you get on that school campus, you could go wild out. Yes, sir. And I had to start policing myself. I had to start saying that I want somebody like this. So I'm going to show these kids everything that I've been through.

I got a brother there. I got a brother incarcerated. Right. So it's nothing you can fool me with. But I got real love. These kids are part of my family. And so when you use that word family, that we're going to be able to know each other even after life, after basketball and still keeping those relationships. How many of these other coaches do that with us? Because once it's over, they don't care about us no more. That's a fact. Think about it. And that's what I'm going to be able to give the kids that come into my program like i i mean i'm looking out here some i want some of the top kids in new york we're able to give them the same nil deals that we could that they could get from any other university and so i think that's going to be the good thing about it but i want them to know this is about getting an education because once that nil money run out what you're going to do so i'm going to teach them how to invest some of that money.

And don't just take this money in your personal name. They don't teach our athletes that. So go get your LLC. Go get your incorporated business so now you can write some of that off instead of just taking that money, even though we call it name and likeness. But we're saying now take this money and invest it in something so when them four years come, you got your money done triple, double, quadruple. And so they're not going to teach us that.

They just want to give us the money and hopefully if we don't win for them, then we go back to the hood. And I want to change that. Most definitely. Yeah, clap it up. That was a ball right there for sure. Well, listen. Think about it, right?

Everybody up here, how many coaches still keep in touch with you? Let's be honest. Me and all my players, we still in contact. Yeah, I don't know. See? Think about it. I definitely talk to them about coaching. Tips, I talk to tips.

I talk to Mike Boone. That's the NBA, though. Like college and high school. AAU coach, I still talk to him. But other than that, college, nah. See? It's a rumor. It's a rumor.

So think about it. Because all they're doing is bring one player in, then once it's over, they're looking for the next best player. Yeah, that's a fact. Yeah. Well, we see, like, because you coach a bunch of NBA players. You, man, you one of the most influential people ever. Will we see a lot of people at New Orleans,

like kind of like Coach Prime did in Colorado? Man, let me tell y'all something. I modeled what I'm doing after Coach Prime, because he the GOAT. Yes, sir. And to be able to celebrate a black man that did something historical, it let me know that I could do it in basketball

what he done in football and so you're gonna see you're gonna see everybody at our games but you're gonna you're gonna get a a great game because these the players that I bring in there the goal is to get them to the NBA and to create more testimonies and so more players that we get into the NBA, that's when we get more students to the university and we bring enrollment up. And so that's the page I'm on. So the basketball part is one thing, but for me, it's the education. And that's about changing lives and saving lives. I feel like this is my most important job, to be a servant. So yeah, I got to shout out Coach Prime, man, because he paved the way. And i'm just about to kick

the door down especially coming from hip-hop think about you think they want to give me this job coming from hip-hop no so that mean i had to be doing right a long time for sure because they they put me under the microscope right but like and it's hard to do so i had to have a degree i had to have a good record so all these things that I want to show our culture, that we can leave the past behind and we can grow up and get better. They do. They got tattoos under their suits. They done been in trouble before.

Let's be honest. But they get a second chance at changing their lives. That's why I said I'm looking for dogs. I'm looking for players that they done gave up on. And we're going to have an opportunity if you're really about changing growth. And I'm going to show them these diamonds in the

rough that they forgot about. All they needed was a chance. And that's all I need. I'm going to live in testimony that if you put your trust and faith in God, you could actually go to the next level. Most definitely. Make some noise for that. What a bar there.

Now I got to ask, obviously, you went in many markets and dominated just about everything you did. Getting into the snack world, we all love rap snacks, man. How was that transition going from rap music to making chips? You know what? Nobody believed in rap snack. Me and James used to go to all these different places and tell people about

it, but it's all about the flavor. And think about it. We understand what flavor is. And our people, we eat chips. We got the honey buns now. We've been eating this stuff a long time, but we don't think that we can create this stuff. So

this has been a journey for over 25 years. I know a lot of people think that it's a success story overnight. It took us 25 years. So how many people willing to be in business that long? In the stand business, the sustainability. So when nobody believed that you could put artists that look like us on packages and bags, we did. And that's what changed the game most definitely

you like a to my community people i grew up around you like a superhero you did everything you played basketball in the nba you rap you act everything that a black person want to do, you did. Straight up. We all dream to be in TV movies. Who? Rap. Man, what's that feeling like? Like, you kind of just, when you come here, like, you probably don't feel that way, but we like, bro, you an icon of us, so it's a little different for us.

How that feel for you? We both, favorite movie. So, to be honest, y'all, I'm more thankful. Like it don't really, it don't really touch me like that because I know where I come from. And I know that I had a lot of close calls in life. And if God didn't spare my life, I wouldn't be here with y'all right now. And I'm all about helping our community and our culture.

You know, me and one of my guys was laughing the other day, right? So in California, I got a program called Urban Born. And Nipsey Hussle was in our program in the eighth grade. And so it's all about helping people look like us, knowing that you are important. So I'm looking at life, thanking God, like, man, you spared my life because I had a lot of close calls, and I'm thankful and grateful that I could be here with y'all and show y'all that we can change and grow because a lot of people, they think that we got to be tough,

we got to be real. What is that? I never wanted to be tough in all this. I've always just wanted to survive. I wanted to be tough. We got to be real. What is that? I never wanted to be tough in all this. I've always just wanted to survive. I wanted to be better. And I tell people all the time that we invest five, 10, 20 to the life and going to prison. Why can't we invest four years to go to college or to create a business or a brand. And so I'm a living testimony that if you do that, then you can live a legit life. Because think about it, we do all this negative stuff. And so when I start making these movies, I invest my own money

into it. I want to show us that if you believe in yourself, put your money into what you believe in, because you're going to get the bigger piece of the pie. But when you run around and you want to be pampered, that means you don't want to put the work in. So all those things that you talk about what I've done, I've never been pampered. I've always get out and put the work in and then I get my bigger piece of the pie because I made the biggest investment in myself. And so when you look in that mirror, I want y'all to look in that mirror and say, what am I doing? How can I get to the next level? Am I spending my 24 hours wisely? Think about this. Most of us turning up. If you're turning up 24 hours, then you're not going to beat me. You're not going to beat me at nothing I'm doing. And I think that that's what my motivation is.

And I know a lot of people say, P, you did this, did this this and this but I love what I'm doing so I don't see it as like oh you're doing all these different things no they all go together like think about like you say every athlete in the hood they love music they love movies they gonna love products and

all these different things and I just like this is what we do anyway and I just said that you know when I stopped saying that I wanted to be a boss and I wanted to be a leader, it's two different things. Because a boss just, he controlled everything. Being a leader, you're going to create more leaders. And so when I got to that part of my life, I feel like that's when God spared my life and saved my life. Say, hey, you know, you can lead the people. And the ones that want to listen. Because think about where we come from, a lot of us don't want

to listen. That's why I told you I got a brother dead and I got a brother incarcerated, because that's all about that one word, listening. So you got to be able to listen. They say a wise man learn, but a fool never will. And I learned from not only other people's mistakes, but I also look at my life and say, okay, if I go that way, I'm going to be good. But if I go this way with all my homeboys and I'm going to prison, I stopped getting in the car and wanting to go to jail with my homeboys and said, man, look, I'm going to invest in my education. I think that was the only thing that changed my life.

And that's why I keep telling y'all wisdom is the most important thing that we could have because think about most of us pray for money man lord I need to pay my bills help me no man if you get the wisdom the money gonna come and that's what's been happening for me my whole life and one thing I want to applaud you on, getting back to the music, obviously your success in it, but the way that you ran your record label

needs to be applauded. If you look everywhere from the marketing aspect, when we talk about some of the best people to market, your name needs to be on that list. Everybody here know a no-limit cover when you see it. Marketing genius. The quality, hey, you know, tap in. The quality was there, the marketing was there, hey you know tap in the quality was there the

marketing was there and you was a well-oiled machine you look at so many people who have so many sad stories of music you was an independent I won't let you talk about the boss of leader but you was a real boss in the music industry when you came to that realization what was like to say all right I see what everybody else is doing but I'm doing this way different and way better? Yeah, so when I first got in the music business, you know, every business I create, I find a problem. So I found a problem. None of us was making money in the music industry. And a lot of us was superstars.

We was on all these billboards. We was on all these records. But we wasn't making no real money. And when you look at it, deals was like us making 7%, 12%. The biggest percentage in music was Michael Jackson. He was making 22% of the record. And I said, I need to change that. And so, and then I started making my own covers. I came to New York, so when I first did Body Body, I came to New York. I went to every hood out here.

And people was like, man, that's you on that poster. I said, nah, man, I'm from New Orleans. We all look alike. But I came out here, y'all, and put my own posters up. Because think about it. You know, back then you would pay somebody to put your stuff. But we don't have social media back then. They might throw it in the garbage can.

Street teens. I came up. I was my own street teen. And so when people start seeing me, and then when the girls, you know, I sounded different. So I got this big donkey gold chain on, right? And the girls, I'd be talking. Yeah, what's up, baby? How you doing?

She's like, I like the way you talk. I'm going to listen to your music because nobody knew who I was. And just being able to communicate and network with the people, people that look like us, even though I sounded different, but New York really gravitated to me. That's when I knew. I was like, man, I think I'm going to make it in this business because I come all the way from the South and they

started messing with the body about it. And I tell the DJs and I tell the people in the community out here, I appreciate that because this was the first spot that really outside where I came from because I was in the Bay Area and I was in New Orleans, but to actually see

a whole different culture because music you know, music started. So I felt like I needed to come here, go in these clubs and test the waters. How can I get New York to like my music? And when I got New York to like my music, I mean, the rest was history because they jumped around in the clubs. That's what my music was. It was all like that military jump around, get you up, and this party. Now, I appreciate you guys. I just always wanted to say thank you, New York,

for believing in me. Yes, sir. Hey, here we go. Cheers. And I want to tell y'all, right, so I know y'all see me in the music side of the business, making music, but as a young person, I also got into investing into other artists and so

that's when I took on doing concerts and shows I was able to do the 50 cent first tour and uh invest into other artists and so I think that was the part that started taking my my my business to the next level then I signed Snoop Dogg Dogg and all these incredible artists that I was able to sign and help their careers and jumpstart their careers. And it's been a blessing, man, because I feel like when you help other people get to where you're going, God will keep blessing you. Most definitely. Now you talk about being able to get Snoop Dogg. Is there an artist that you wish you got? I think in the IRE, I didn't know like that type of music. So she used to come to

my house and sing and I was just like, I just don't want to mess up your career. And I think that was the one that got away that I just could have just... But I didn't know because y'all know what I'm saying. That's why I say education is so important right I'm only into the hip-hop and it's like man I got this diamond in a roof right here and I

wanted to I'm like how much you need to do this but I didn't know personally how to do like an R&B tour so I told her that and I think that was that's probably the one artist that I feel like that I really couldn't. Let me tell you right now, if we got Indie Ari on a No Limit cover, shit would have been crazy. I am not my hair.

Hooty hoo! See, but that's what I'm, but that's what I'm saying about being, about being sincere. I truly didn't know what to do. Nah, but. Like, I have never done that type of music. And so I think didn't know what to do.

I've never done that type of music. I think that God has blessed her too on her journey because I feel like I probably would have stopped her. That's real. That's definitely real because I would never have thought Indio Irie would be Yeah, I was too.

That kind of threw me off, man. But that's how influential you've been. I mean, people just want to be around you. Like we said, I know the show about the end or whatever, but we just really appreciate you even taking time to sit with us. I want to tell y'all I'm not finished. So if you follow me on my music journey, follow me on this journey with the University of New Orleans,

changing lives, saving lives, helping our future athletes and student athletes get to where they need to go at because we give up on us. And I'm not going to give up on us. I'm going to give our culture the blueprint. And I want you all to know that everybody think they got a lot of time. But Junior Bridgman played basketball.

He died the other day, right? Yes, sir. Me and him used to sit down and talk about all the things that we was going to do. I want us not to sit down and do that. I want us to move, make moves. Don't wait until it's too late. And if you have an idea, bring it to life

because the most treasures are in the grave, and we got to stop that because we keep thinking we got so much time but use our time wisely just start now whatever ideas you have whatever business you want to start go for it and create it and do it and there's no limit from there i did it you can do it most definitely man let's make some noise and match the beat one time for the one time. Yeah. The Volume. I know a lot of cops. They get asked all the time, have you ever had to shoot your gun? Sometimes the answer is yes.

But there's a company dedicated to a future where the answer will always be no. This is Absolute Season 1, Taser Incorporated. I get right back there and it's bad. Listen to Absolute Season 1, Taser Incorporated on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I'm Clayton English. I'm Greg Lott. And this is season two of the War on Drugs podcast. Last year, a lot of the problems

of the drug war. This year, a lot of the biggest names in music and sports. This kind of starts that in a little bit, man. We met them at their homes. We met them at the recording studios. Stories matter and it brings a face to it.

It makes it real. It really does. It makes it real. Listen to does. It makes it real. Listen to new episodes of the War on Drugs podcast season two on the iHeartRadio app, Apple podcast, or wherever you get your podcast. I'm Michael Kassin, founder and CEO of 3C Ventures and your guide on good company. The podcast where I sit down with the boldest innovators shaping what's next. In this episode, I'm joined by Anjali Su, CEO of Tubi.

We dive into the competitive world of streaming. What others dismiss as niche, we embrace as core. There are so many stories out there. And if you can find a way to curate and help the right person discover the right content, the term that we always hear from our audience is that they feel seen. Listen to Good Company on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. author of the new book, Runs in the Family, an incredible true story of football, fatherhood, and belonging, written with and about Las Vegas Raiders running backs coach, Dillon McCullough. It's the story of a football coach and father of four who sees his life forever changed by the unsealing of his adoption records. And it's got a twist you won't believe. Based on the viral ESPN story I did a few years ago, this book will blow your mind and bring you to tears. Buy Runs in the Family wherever books are sold. This is an iHeart Podcast.