Club Shay Shay - Club 520 - Master P & Chris Johnson on CRAZY Jimmy Butler story, AAU & NIL

Episode Date: April 3, 2025

We're back with Season 3, Episode 47 of the Club 520 Podcast! Jeff Teague, DJ Wells and B Hen hit up NYC's Fueled by Culture to sit down with legendary NBA trainer Chris Johnson, National Recruiting D...irector of High School Basketball Paul Biancardi, and the iconic rap star Master P. First, Chris Johnson and Biancardi tell a crazy story about Jimmy Butler and talk NIL in high school basketball and Kiyan Anthony getting snubbed from McDonald's All-American team. After talking to Johnson and Biancardi, the squad sits down with Master P to talk about the rap game, coaching AAU, and his new role as President of Basketball Operations at the University of New Orleans. Plus, don't miss Jeff's hilarious story of Master P telling him to pass the ball to DeMar DeRozan at a basketball camp! #Volume #ClubSee omnystudio.com/listener for privacy information.

Transcript
Discussion (0)
Starting point is 00:00:00 Hey all you women's hoops fans, and folks who just don't know yet that they're women's hoops fans. We've got a big week over at Good Game with Sarah Spayne as we near the end of one of the most exciting women's college basketball seasons ever. The most parody we've seen in years, with games coming down to the wire and everyone wondering which team will be crowned national champions this weekend in Tampa. Listen to Good Game with Sarah Spayne on the iHeart Radio app, Apple podcasts, or wherever you get your podcasts.
Starting point is 00:00:30 What's up, I'm Laura, host of the podcast Courtside with Laura Corenti, a masterclass case study of the business of women's sports. I'll be chatting with leaders like tennis icon, Alana Kloss. I don't do what I do only for women. I do it for everyone. And I want the whole market.
Starting point is 00:00:44 And innovators like Jenny Nguyen. I would say 50% of the people that come visit the Sports Bra aren't sports fans. They come to be in community. They come to be part of this culture. Courtside with Laura Karenty is an iHeart Women's Sports Production in partnership with Deep Blue Sports and Entertainment.
Starting point is 00:01:02 Listen to Courtside with Laura Karenty on the iHeart Radio app, Apple podcasts, or wherever you get your podcasts. Presented by Elf Beauty, founding partner of iHeart Women's Sports. What's up y'all? I'm AJ Andrews, pro softball player, sports analyst, and the first woman to win a Rawlings Gold Glove.
Starting point is 00:01:19 On my new podcast, Dropping Diamonds, we dive headfirst into the world of softball by sharing powerful stories, insights, and conversations that inspire and empower. It's time to drop bombs and diamonds. Dropping Diamonds with AJ Andrews is an iHeart Women's Sports production and partnership with Athletes Unlimited Softball League and Deep Blue Sports and Entertainment. Listen to Dropping Diamonds with AJ Andrews on the iHeart Radio app, Apple Podcast, or wherever you get your podcasts.
Starting point is 00:01:45 Brought to you by Novartis, founding partner of iHeart Women's Sports Network. My name is Brendan Patrick Hughes, host of Divine Intervention. This is a story about radical nuns in combat boots and wild haired priests trading blows with J. Edgar Hoover in a hell bent effort to sabotage a war. J. Edgar Hoover was furious.
Starting point is 00:02:06 He was out of his mind, and he wanted to bring the Catholic left to its knees. Listen to Divine Intervention on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. The Volume. Yo, yo, yo, yo, yo, NYC. What's happening? Yeah. We in NYC.
Starting point is 00:02:29 Yeah. Oh, don't start. You know, T got home courted at NYC, but you know what I'm saying, that's off the books, but sure, man. First things first, we appreciate y'all pulling up. Shout out to my god Marcus for having this feel about culture. We appreciate y'all, man. It's Club 5 books, but show man, first things first, we appreciate y'all pulling up. Shout out to my god Marcus for having us fueled by culture, we appreciate y'all man. It's Club 520 man, I'm the host, my name is DJ Wells.
Starting point is 00:02:51 I got my gang with me to my far, for I left my dog Bishop B, hittin' out the pearlies, how you what, nasty? Cool and nasty, what's up New York? Yeah! You know the vibes to my right. Oh, I'm taking that back home. Yeah!
Starting point is 00:03:06 But show, still to my right, my dog, young Nacho, young T, how you doing, brother? Man, I'm cool, man. I'm happy to be here. It's a good vibe in here already. We can be ourselves, so that's all I needed to hear. Oh, yeah. He already set the tone, man.
Starting point is 00:03:18 Listen, man, we going to have some great guests today. Let's start it off right, man. We got two of basketball sponsors joining us on the stage right now. We got from the legends, basketball survive my man, Chris, and last but certainly not least, one of the best talent evaluators in basketball, Coach P.
Starting point is 00:03:35 Paul G. and Artie, appreciate y'all. Come on up, y'all. Show us some love. Yes, sir. Yes, sir. -♪ Time, time, time now we got my time for time for Hey, show the DJ some love. My boy going crazy with the segments. Tap me mid. For
Starting point is 00:03:52 sure. Show him some love. Now, listen, man. It's a lot of basketball up here. But first things first, you know what I'm saying? We love having a good story time here at Club 520. But Coach PNT, y'all got a connection from way back, man. Let the people know about it.
Starting point is 00:04:07 Oh, yeah, he told me today. Yeah, you were, he knew my father. So I'll let you explain it first and then I can comment about it. So when I was, grew up in Boston and I used to attend practices at Boston University when Rick Pitino, your St. John's coach, was the head coach. Let's hear it for Rick and St. John's!
Starting point is 00:04:27 Yeah, one time for the Johnny's, show some love. Uh oh. Now you. Da da da da da da. There it is. There we go. So I'm a young college player trying to walk on Division III, and I'd go to all the practices in Boston,
Starting point is 00:04:44 so I went to Boston University, watched Patino practice. Jeff's dad, Sean Teague, was there. He was one tough son of a bitch. I can say that, right? Yeah. I was told not to say anything I want. That's part of my alley.
Starting point is 00:04:58 I'm your shit coach. Am I right though? Your dad tough, hard-nosed player. I don't know. Yeah, he was. He was sad to me, but I'll let you go. It's not what I saw him practice. Nah, so you telling me that and he gonna watch this show and you giving him all that love, now I'm gonna have to hear that for the rest of my life
Starting point is 00:05:20 that he was a good player and every day I tell him he sucks. He's an OG. Man, don't say that. Now he got an OG title, it's crazy. For sure man, listen, one of my favorite things about basketball is you got a lot of vantage points. A lot of people are playing a part
Starting point is 00:05:33 in people being successful. One of the best trainers around, Chris, man, please tell the people how you got started and say helping people get to the next level. I mean, first off, shout out to Marcus, my guy. I met Marcus at USA Basketball. Okay. So I had a couple of players on the USA team and I met him with Tobias Harris. So Tobias and him are really good friends and I've been a part of the Harris family for a while. And we met gambling with me, him and Russell Westbrook. So we were gambling. Boy, there's some names in there. Okay.
Starting point is 00:06:06 We were gambling and me and Marcus was looking like, hey, double down on zero. We was telling Russ, the next one they hit was zero, which payout is like 33 to one. And nobody played on it, but that's how I met Marcus. And being in a basketball space is all about community. And it's all about the youth, the grassroot, and it's all about, it's a small circle. And I went from being a player and understanding what my true craft is.
Starting point is 00:06:40 So my true craft is not hooping, my true craft is developing people. And really taking it into like a science of like understanding like mental health, mental wellness, like understanding moods, you know, looking at people and being able to identify not just what their skill set is but who they really are. So basketball for me has been great,
Starting point is 00:07:05 and to be around the world, to be able to touch people around the world through basketball has just been a great vehicle. Most definitely. One thing I like about you, Chris, is the fact that you said off the court is just as important as on the court. And Coach, you can contest to this.
Starting point is 00:07:19 When you evaluate talent, you have to evaluate the person as well. Do you keep that in your mind when you go through rankings and stuff like that? It's like on court, but off the evaluate the person as well. Do you keep that in your mind when you go to the ranches and stuff like that? It's like on court, but off the court is just as important? Absolutely. I put a big emphasis on traits, not just talent.
Starting point is 00:07:33 There's a lot of talent out there, but talent doesn't develop without traits. I believe that your traits can protect your talent, and it can grow your talent. A lot of talented guys with red flags, that's why they don't make it in the basketball space and sometimes they don't make it in the professional space. So character to me is huge.
Starting point is 00:07:53 Every high school player I have a chance to talk to, I tell them three things, focus on. Character, academics, and talent. I tell them to chase the cat. That's the acronym. So far as the... That's a hell of an acronym, Coach. That might get you in trouble too.
Starting point is 00:08:12 Y'all wildin'. So far as the talent side of it though, how you go about like ranking a player? What are the steps? Well, I coach for a long time. So I have that, hopefully I have the experience, right, and background in seeing the players at the highest level of college. I coach at Ohio State, Boston College, so I know what the high major looks like. Been a head coach at Wright State, mid-major, and I was an assistant with Rick Majeris at St. Louis University.
Starting point is 00:08:42 Okay. Then he passed away. So for 22 years, I've been in the college game as a head coach or an assistant. So I look at different categories that are important to the game, talent-wise. First, athleticism. You have to see who has the athleticism, who has the
Starting point is 00:08:59 measurables, skill level, who can impact the game without scoring. For me, and I know for Chris, basketball IQ is missing in the game and it's needed. And I look for kids that understand what they're doing and why they're doing it. Quick story on that. Talked to an NBA assistant coach just this year
Starting point is 00:09:21 and he said half our team doesn't know where to go on the court. They don't know when I say cut they don't understand when I say screen they don't know how and this is a high level NBA assistant. So basketball IQ is another factor and then I put the traits competitiveness, coachability, body language and being a caring teammate. Those are my top four. Could you have Jeff rank so low? I was in high school so I just wanted to. Wait, I checked that before I came. Yeah, I was gonna ask you about that.
Starting point is 00:09:56 Okay, all right. Well, here's the disclaimer. I wasn't doing it then. I was coaching at St. Louis. When you come out of high school, so blame the guy before me. Who was that? I need to talk to him.
Starting point is 00:10:07 What's that? They had me at 154. Yeah, they didn't know what they were. That's why I got the job. Yeah, they had bad eyes. You're right. I had your brother up high. Mm, you did.
Starting point is 00:10:16 Shout out to 520 Moo. Shout out to him. OK. So thank you for that, though. You trying to put me in a corner. You can't put a bossy guy in a corner in New York. He trying to learn a little for you, Pauls, but listen, we're at NYC. Y'all know what time it is. We're playing them games. I said, Pauls, relax. Now, you know what I'm saying? We only got introduced to each other.
Starting point is 00:10:39 Why is Kanye and Anthony not at McDonald's All American? Yeah, what you got to do with that? I need to know. Why is Kanye and Anthony not McDonald's All American? Facts. Yeah, what you got to do with that? Uh-huh. I need to know. Committee votes. Who is the committee? Yes. A lot of people.
Starting point is 00:10:55 Who? Oh, different people. There's a whole list of people. We live in 2020. The reason why I ask you is... You got to reach out to McDonald's to get that. That's information they didn't want me to give out. So if you reach out, they'll give it to you.
Starting point is 00:11:06 I put it on Ronald McDonald. But honestly, it's always been a vote. Look, I recruited McDonald's All-Americans. Now I'm voting for them. There's so many great players every year. And Kyan's a great basketball player, especially in the offense event. And he's a really likable kid.
Starting point is 00:11:21 Not to get voted in, somebody has to get left out. There's other guys too that had great high school careers this year. Great. I mean, great. I don't throw out compliments unless they're earned. They didn't make it either. We had on the West Coast, I think, six to eight McDonald's All-Americans in California. At one point, it used to be like two per state.
Starting point is 00:11:42 Yeah. And so now it's six in one state. They don't do that. It's not about, it's the 24 best players in the committee's mind based on the criteria that they give you, which is who can be a pro, who's dominated the game at the high school level, and who has the greatest upside among the group. And that gets difficult. As you know, you make a list, top 100, top 200, somebody's going to be left off that
Starting point is 00:12:03 could be deserving. Just like the NCAA tournament, we were talking about that in the back room. Yes, sir. Teams that got in maybe shouldn't have. Teams that didn't make it. North Carolina. Yeah, okay.
Starting point is 00:12:13 And then other people didn't make the tournament. That's the unfortunate part of making a list. Okay. I guess that was a PR answer, it's fair. What would you like me to say? The truth. I just did. He didn't make respect. What would you like me to say? The truth. I just did it. He didn't make it.
Starting point is 00:12:27 He didn't get voted in. Hey, I like you. Coach, you got to watch him. You got to watch him. Chris, I want to ask you like, who's that? I'm good. I got you. I'm back on you next.
Starting point is 00:12:37 Hold on. Chris, come on. That's crazy. Come on, y'all. Relax. You know who we are. Y'all come on. Hey, Jeff. Jeff, this wasn't in the contract.
Starting point is 00:12:47 Go ahead. I'm saying. Hey, chill out. Nah, Chris, I wanted to ask you, like, who was that first player? Did you develop him in high school, college, or the pros? Like, the first player that I walked into. Yeah. Or even that you might've started with a pro.
Starting point is 00:13:05 I heard you basically changed Jimmy Butler game around. Yeah, I remember him in Minnesota. Yeah. Yeah. Shout out to Jimmy because getting traded to go to state, I think they're like 15 and two. Yeah. And-
Starting point is 00:13:19 Okay, so some love, Jimmy. With Jimmy, Jimmy's very interesting because Jimmy does all the things that you just mentioned, right? He wasn't ranked in high school. He wasn't ranked in the city of Houston where I'm from. He wasn't on the top scholarship boards. Yeah.
Starting point is 00:13:42 Coach Buzz Williams gave him a scholarship going to Marquette, the 30th pick in the draft. So when he got to me, when I looked at Jimmy, Jimmy has what you need to be a pro. It really doesn't matter how you start. But when you pick up, you know that I got to prove something. I got to go out and change my life.
Starting point is 00:14:09 I come from nothing. When I get that type of ingredients, like a player like Jimmy, it's easy to develop because he already had the mindset. He already had the competition. He already had the will and the want to be that. So I put Jimmy on a five day workout plan, like five workouts a day. Like in my group, I had him train with the point guards, I had him train with two guards, the forwards and the centers. So when you watch him play now, we go to the stage, he can play anywhere on the court.
Starting point is 00:14:46 He got all the footwork, and he has the ability to make the team better. And so that journey with Jimmy was great because he gave me an opportunity, a platform to be able to build him and to build him into something great. And that year, people don't know, Jeff, when he was in Chicago, Jimmy had a contract,
Starting point is 00:15:07 I think, about $46 million. He came to me and was like, say, bro, I'm gonna decline it. I was like, bro, I can't tell you to decline $48 million. I ain't got $48 million. I can't tell you to decline it. He was like, nah, I'm gonna get max. I put in the work, I'm focused, and I don't give a fuck. And he turned it down.
Starting point is 00:15:30 And once he turned it down, at the end of the year, he was most improved player of the year. First team, all NBA, NBA All-Star. Got a picture of us taking that picture of signing a $ million dollar max contract for the Chicago Bulls. And that's a player that wasn't ranked. He wasn't on nobody's board.
Starting point is 00:15:53 It just comes from pure desire of what you want to become. That's a fact. Now listen, if that ain't the best advertisement to tap in with Chris with your trainer, no, what to tell you? You just sold the shit out of me. I'm about to get back out of here. I'm about to tell him. Get it.
Starting point is 00:16:07 You would have took that risk. Hell yeah. No, no. Hold on. That 40-8 would have been signed. That's a game. See, I was saying, Chris, you right. You right.
Starting point is 00:16:19 That was good. No, you can't take that risk because there's so many players that have had your teammate before I think you got to Minnesota took that risk. I ain't gonna say his name, but he wound up in China the next year. Damn. I know who you talking about. You know who he talking about.
Starting point is 00:16:35 Baso, yeah, Baso. Yeah, yeah. He had 48 on the table. Yup. And he was like, I want 60. Yup. And he was in China the next year. Not me.
Starting point is 00:16:43 Say his name. Y'all messy. Nah. and he was in China the next year. Not me. Say his name. Y'all messy. Nah. Who scored big in the NBA this season? You are, with all the new ways to get in on the action at DraftKings Sportsbook, an official sports betting partner of the NBA.
Starting point is 00:16:57 You can pick how many points your favorite player will score, rebounds, assists, or any player props offered on DraftKings, the home of the EBA player props. New customers bet five bucks and get $150 in bonus bets instantly. Take it to the record DraftKings Sportsbook where every point counts. Download the DraftKings Sportsbooks app today. Use code club520 that's right code club520 for new customers to get you $150 in bonus bets when you bet just five bucks only on DraftKings, the crown is yours. Gambling problem, call 1-800-GAMBLER.
Starting point is 00:17:27 In New York, call 877-8HOPENY or text HOPENY467369. In Connecticut, help is available for problem gambling. Call 888-789-77777 or visit ccpg.org. Please play responsibly. On behalf of Boothill Casino and Resorting Kansas, 21 and over, age and eligibility varies by jurisdiction. Voighton, Ontario. Bonus bets expire 168 hours after issuance.
Starting point is 00:17:49 For additional terms and responsible gaming resources, see dkng.co slash audio. Hey, what's going on? It's DJ Willis from Club 520. B. Hen from Club 520, what's up? You know what time it is. Official RoleSparks part is here, man. Big fans of the brand for sure.
Starting point is 00:18:04 Listen, it's getting warm outside. You know what happens when they get role sparks part is here man big fans of the brand for sure This is getting warm outside You know what happens when they get warm outside be here for show man always a good time even when it's cold outside man Role sparks only takes 15 minutes to kick in and also lasts up to 36 hours man For sure get straight to it make sure you go online and make sure you qualify to use this medicine is prescribed for you for Professionals you have nothing to worry about like being saidend said, man, once you get active with it, how long it take to kick in, my boy? Just 15 minutes, man. For sure, man, if you're really getting to it,
Starting point is 00:18:30 last up for 36 hours, man. So the fun don't stop until you stop. You feel me? Behend, tell the people that I should subscribe at. Make sure you go to the site and get prescribed row.co slash club520. For sure. If prescribed, new sexual health patients
Starting point is 00:18:44 get up to $15 off Sparks on a reoccurring plan. Connect with the provider at Roe.co. slash Club 520 to find out if the prescription for Roe Sparks is right for you. That's right. Roe.co. slash Club 520 for $15 off your first order. Tap in. Compounded drugs are permitted to be prescribed under federal law, but are not FDA approved
Starting point is 00:19:04 and do not undergo FDA safety effectiveness or manufacturing review. For full safety information, go to row.co. slash safety info. It's Julie Stewart Banks. I'm doing a new podcast from iHeart podcasts and the national hockey league. And I'm paired up with one of my favorite players, the always quotable Nate Thompson. I wore nine NHL sweaters and I have story after story to share. And believe it or not, I have plenty to say and not just about hockey.
Starting point is 00:19:30 Believe me, he does. Energy Line with Nate and JSB is the name of the podcast and it's gonna be, well, it's gonna be quite the ride. We're officially line mates, Nate. We're the Energy Line. We'll have plenty of folks join us, current players, some of my former teammates, Hall of Famers, and wait to see some of the connections that Julie has. She has quite the Rolodex.
Starting point is 00:19:51 Okay, we'll lean into Nate's playing experience and tap into our interests away from hockey and try to do what Energy Lines are supposed to do, provide an emotional boost. How do you feel about all that, Nate? I'm vibing, Julie. I'm ready to roll. Listen to Energy Line with Nate and JSB on the iHeartRadio app, Apple podcasts, or wherever you get your podcasts. My name is Brendan Patrick Hughes, host of Divine Intervention. This is a story about radical nuns in combat boots and wild-haired priests
Starting point is 00:20:21 trading blows with J. Edgar Hoover in a hell-bent effort to sabotage a war. J. Edgar Hoover was furious somebody violated the FBI and he wanted to bring the Catholic left to its knees. The FBI went around to all their neighbors and said to them, do you think these people are good Americans? It's got heists, tragedy, a trial of the century, and the god damnest love story you've ever heard. I picked up the phone and my thought was,
Starting point is 00:20:51 this is the most important phone call I'll ever make in my life. I couldn't believe it. I mean, Brendan, it was divine intervention. Listen to Divine Intervention on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I'm Camila Ramon, Peloton's first Spanish-speaking cycling and tread instructor. I'm an athlete, entrepreneur, and almost most importantly, a perreo enthusiast. And I'm Liz Ortiz, former pro soccer player, and Olympian and like call me, a perreo enthusiast. And I'm Liz Ortiz, former pro soccer player
Starting point is 00:21:25 and Olympian and like commie, a perreo enthusiast. Come on, who is it? Our podcast, Hasta Abajo, is where sports, music, and fitness collide. And we cover it all, de arriba hasta abajo. Sit down with real game changers in the sports world, like Miami Dolphins CMO Priscilla Shoemate, who is redefining what it means to be a Latina leader.
Starting point is 00:21:47 It all changed when I had this guy come to me. He said to me, you know, you're not Latina. First of all, what is that move? I'm out this wide open. Yeah. History makers like the Sukar family, who became the first Peruvians to win a Grammy. It was a very special moment for us.
Starting point is 00:22:04 It's been 15 years for me in this career. Finally, things are starting to shift into a different level. Listen to Hasta Bajo on the iHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Presented by Capital One, founding partner of iHeart Women's Sports. I'm Israel Gutierrez, and I'm hosting a new podcast, Dub Dynasty, the story of how the Golden State Warriors have dominated the NBA for over a decade.
Starting point is 00:22:30 The Golden State Warriors once again are NBA champions. From the building of the core that included Klay Thompson and Draymond Green to one of the boldest coaching decisions in the history of the sport. I just felt like the biggest thing was to earn the trust of the players and let the players know that we were here to try to help them take the next step not tear anything down. Today the Warriors dynasty remains alive in large part because of a scrawny six-foot-two Hooper who everyone seems to love. For what Steph has done for the game he's certainly on that like Mount Rushmore for guys that have changed it. Come revisit this magical Warriors ride. This is Dubb Dynasty. The Dubb's dynasty is still very much alive. Listen to Dubb Dynasty starting April 8th on the iHeartRadio app,
Starting point is 00:23:16 Apple podcasts, or wherever you get your podcasts. That mother could have said. You want to know who's on the committee, say his name. Oh no. Talk to a ghost. So where was you at when Jimmy went crazy on us? You was part of that. He was? Yeah, he was a part of that.
Starting point is 00:23:43 Listen. So you called Rachel Nichols. Yeah, he was a part of that. Listen. So you called Rachel Nichols. Yeah, he traded him. I'm going to tell you, Jimmy's a true competitor, right? Jimmy, praise the swat. Hey, yo. Aw, shit. He said, he said, Trayvon Mike.
Starting point is 00:24:09 Jimmy is the type of guy to keep receipts. That just start there. He ain't forgetting. He plays dominoes. He's, he's ultra competitive. You know, and sometimes guys that are really competitive, they just black out and they just focus on what's that in the moment. And him going to practice was just a buildup of what was going on in his life at that moment.
Starting point is 00:24:36 And when you have that in you, where he started from nothing, playing with the third team and going after cad and going after people, those are true stories. But he was there to show them that he wanted to win so bad. Now, Jeff, before you got there, the year before, let's talk about this. After All-Star break, Jimmy tore his meniscus. He Euro stepped against the Rockets. Oh no, I was there.
Starting point is 00:25:04 Oh, you was on the team? Yeah, we came the same year. Oh, no, I was there. Oh, you was on the team. Yeah, we came the same year. Yep. So... Jimmy called me. I wish he wouldn't have. He should have told me he was going to do that shit. I would have stayed in Indiana, but...
Starting point is 00:25:16 Exactly. But to show you the type of competitor he is, show you that practice, Jimmy could have counsel canceled the season. I told him once again, cancel the season. He looked at me and was like, Minnesota had never been in the playoffs like in 14 years or something. He was like, I'm going to come back, I'm going to make us go to the playoffs, and I'm going
Starting point is 00:25:38 to sacrifice my body for this team and for the organization. And we left, we went to California, and we trained. He went out of surgery, we started training the next day, sitting in a chair, dribbling. Four weeks later, he was back. And I think he had like 38, 36. First game back was in LA. I told him to sit out.
Starting point is 00:26:04 I was trying to kill. They was in there that night. I had seen some people I wanted to do something about. Crazy. Alright man, before we get out of here, I want to ask both of you gentlemen, keep it as brief as you can, obviously. Is there a big change in how you go across dealing with younger athletes with the NIL effects?
Starting point is 00:26:33 Well, NIL now is in the high school game. Forty states allow NIL, and the other states will eventually. It doesn't affect what I do at all. It's more so what happens to the players. The public schools have lost a lot of kids going to private schools, because a lot of the public schools, and, Jeff, you could probably speak on this, being the head coach of Pike High School,
Starting point is 00:26:58 kids will leave for the private schools because the NIL is more open. Each state association makes their own rules, but at the end of the day, the government is going to decide, NIL, not state associations. But for what I do, the only thing I notice is when kids get NIL, I take a look to see if their game starts to digress
Starting point is 00:27:17 because of all the distractions. I tell every kid that will listen and parent, you know, your brand is not your brand. Your game is your brand. Your game is your brand. Bars. And when they decide to have a brand, to have a business, to make money,
Starting point is 00:27:31 we're all cool with that. But when it affects your game or your grades, it's not a good thing. And it's a hard thing to balance because adults can't balance money and game. So now you have a teenager, grades, school, game, money. It's a hard balancing act. But for me, I just continue to watch the progression
Starting point is 00:27:53 or the digression of them on the court, their talent, their impact, and then I always keep an eye on their traits. Most definitely. Chris, I want to ask you this. As a parent of a kid that's going crazy right now, obviously you got the game and the knowledge, but you see his other teammates How was that for them to kind of adjust to this new type of life store opportunity? You got a lot of kids like you said they come from nothing somebody wave a check in your face
Starting point is 00:28:13 You can change your mama life today But that check may not last longer if you go crazy later and get more money Yeah as a parent my son going to Colorado shout out to Colorado big 12. Yes, sir He's the ad tab or he can play As a parent, my son going to Colorado, shout out to Colorado, Big 12. Yes, sir. He had to have one. He can play. I think the big thing is building a system and community around the kids, right? The money's always been there. So the money's not changing kids.
Starting point is 00:28:37 Social media has changed kids in the fact of showcasing what you actually have. So you just need to educate kids on how to utilize a platform of social media to be beneficial. So versus them having to do it themselves, just hire a team. You know, so it's there. So we just need to educate the kids, the community, the system, the people around them of how to hire people to put in place that can manage those things for them so they can keep the main thing the main thing. Now what I've learned having people, kids that come from affluent houses, those are your top basketball players right now. The people that can afford training. You don't see a lot of kids in the hood getting the right training because they can't afford it. It's become a business now. So like for myself, if I got a person that's in the hood, I've make enough money where I can just,
Starting point is 00:29:31 hey, you good, I'm gonna take care of you, I'm gonna build you from the ground up. So his sacrifice would be different. But you find people now that parents can afford training, their skill sets are much better. So it really has nothing to do with NIL. It really come down to what's in your chest, who's around you, if you wanna really play basketball
Starting point is 00:29:52 or you wanna be a celebrity or an influencer. Because there's three different levels to that. So we can't box a kid in because I got people that parents are filthy rich and play basketball in the NBA. There's so many kids that I have that dad played in the NBA that's better than a kid straight out the hood because he has more opportunity to get trained and to be developed.
Starting point is 00:30:16 So that's why you're looking at NBA now. You see a lot of kids of dads that played in the NBA because they have the resources to be able to get to that level. But do you think it lacked passion now? Because, like, I think when you come from nothing and you start hooping, the passion be a little different. It does look... It does be a little different, but then I look at Steph Curry.
Starting point is 00:30:38 But then I look at Anthony Edwards. I think we all can relate to him a little different than we can to Steph Curry. Right. I mean, but we can relate, but when I look at Steph, I look at Clay, I look at some of the two-parent households that are in the NBA that people don't talk about. Because the game of basketball, no offense, Paul,
Starting point is 00:30:57 is a black-dominated game. And so when you look at that... Hit Hillary. When... no offense, but it's dominated by black players. And so a lot of people don't talk about two-parent households. I'm not black. They don't talk about the two-parent household.
Starting point is 00:31:18 And so being a two-parent household, you can produce a mentally tough kid. You don't have to be abused to be mentally tough. Yeah. Yes, sir. Can I finish? We're down on time, but I want to tell this for everyone watching, whoever coaches, trains, parents.
Starting point is 00:31:36 We talked about social media, we talked about mental wellness. We can talk about basketball all day long. And the biggest thing that I've noticed, whether it's millennials, Generation Z, and now I think it's Generation Alpha, the biggest problem that kids are experiencing is not on a court.
Starting point is 00:31:55 Social media, first it was the internet, now it's social media. And the one game I tell everyone not to play is the comparison game. It's a never-ending game. You to play is the comparison game. It's a never-ending game. You can never win the comparison game. And so many kids are playing that comparison game. And it's a recipe for unhappiness.
Starting point is 00:32:14 So you don't even get to the trainer. You don't get to the coach. You're just unhappy all the time because you're constantly comparing what other kids have versus what you don't have. So if I can encourage everyone to help kids not to play the comparison game. Someone's always going to be better than you, you're going to be better than somebody else. That's the way life goes. But if you can keep them focused on their own growth, their own development, they'll
Starting point is 00:32:41 be happier and they'll make faster progress. The comparison game is the quickest way to fizzle out of anything, whether it's somebody at work or somebody in sports. I just want to get that in. Well said, coach. I need to hear that. Hey, man, we got to move on. Make some love for Coach P and Chris Johnson for sure. Gentlemen, we appreciate y'all. We're going to take a quick break and be back at it. We get to be in the presence of a mogul philanthropist, and most importantly right now, President P. Man, we got the one and only Master P in the building.
Starting point is 00:33:12 Make some love for Master P, man. Thank you, man. It's an honor to be in your presence tonight, big dog. Before we start, can I say something, P? Yeah. Hey, DJ, can you play Break Them All something real quick for me? Yeah, we gotta set the vibes.
Starting point is 00:33:28 We ain't gotta mess with P up here. They don't understand. They know. In my household, it's like a national anthem. No, no, no, no, no, no. No, no, no, no, no. No, no. Break Them All something, hold on, hold on.
Starting point is 00:33:43 They ain't even got that? That's cool. Hold on, hold on. You ain't don't got that? That's cool. Respect. Respect. Don't worry about it. It ain't hurting. That's my mama. It's cool.
Starting point is 00:33:52 We'll just do it at the open. Oh, there we go. Yeah. Now the bombs are getting right. Here we go. Hey, you know what I'm saying? I had to do this for my sister. She said, if you don't tell him how we feel about this,
Starting point is 00:34:05 I ain't gonna never forget you. I said, huh? Yeah. I'm sorry. I'm sorry. I'm sorry. What'd they say? How you started off?
Starting point is 00:34:14 Hustle, ball, a gangsta, cap killer. Who I beat, your neighborhood drug dealer. A young nigga that. Hey, turn me on, T. OK, what's up? Whoa, whoa, whoa, whoa. Oh, okay, my fault. Oh me, oh me, all right, all right, my fault DJ. I just had a show low, I had a show low.
Starting point is 00:34:30 Yeah, all right, the vibe is right now. We locked in, turn me up T. That's my song, man, that's my song for sure. Listen man, first things first, congratulations on your new role. You know what I'm saying, New Orleans holding down the president of operations. Man, tell us what inspires you to take that role. Man, you're so successful with everything you've ever done.
Starting point is 00:34:47 What made you go on this journey? Well, so we look at black athletes, right? A lot of these people don't understand us. They don't understand our culture. And for me to be a coach and to be president of operations of a major university and coming from hip hop, this is definitely history. And I'm just letting God lead me on this journey, y'all.
Starting point is 00:35:09 Where I come from and this is big for our culture and our people because we always talk about the negative things. So think about it, it's been 25 years that I've been doing right. And so I know that this is a way that God has blessed me. And I'm just taking this journey. Most definitely.
Starting point is 00:35:27 T, listen, you got a little bit of lineage with Master P and he don't even know it. Let him know about it. Nah, so you remember when y'all went to ABCD camp, you took Romeo and DeMar DeRosa. Well, I would happen to be on the team with DeMar DeRosa. And I was having some bright moments at that camp. And you tapped me on my shoulder at one time
Starting point is 00:35:46 and you was like, hey man, you nice. He was like, but it's a cat on your team right there. He was like, man, trust him, he can play too. And you told me, drive the ball to the lane and throw it up. I promise he'll go get it. We played the next game, I threw it up to Demar, he went and go get it.
Starting point is 00:36:03 And I ain't get the ball no more. Like, it became his team. It was my team for a minute. The next thing you know, it was his team. And so that's what I wanna tell y'all, right? When you look at Demar DeRozan, Lance Stevenson, I coached all those guys. Jalen Suss, Big Chad Hovey.
Starting point is 00:36:23 And my thing is, those guys come from real community places of property. And I think a lot of these coaches, they give up on our kids. And that's why I tell any kid in college right now, the reason why you want to play for me at the University of New Orleans, I want nothing but dogs. No puppies allowed. And I know real talent.
Starting point is 00:36:47 But I'm also going to help these kids get to the next level, whether it's to the NBA or even your education is more important because I call it, we all should be seeking wisdom and not money. Right? Think about it. A lot of us use wisdom as a void and stuff. No, you don't avoid wisdom. Wisdom is advancing. So I'm going to show the next generation how we advance. And so when you look at me and say, man, I grew up in the Cali, your private, just like
Starting point is 00:37:16 you was listening to break them off. Right? So if you follow me on that journey, then you're going to follow me on this journey showing our people how to get our money, how to take care of our families, how to build generational wealth. And so that's the journey I'm on right now, educating our people. So y'all give yourself a round of applause in here because everybody in here, we're on that mission. We want to get better, right? Y'all know that I was able to accomplish this. I mean, I lived in a projects with my grandparents and they had 12 kids.
Starting point is 00:37:49 Me and my brother made 14, that's 16 people in a three bedroom project. And so my goals was to get my grandmother a house. So that was my motivation. One day I want to get my grandmother a house. So you also have to have that why. And if you have that why, you can be successful. Most definitely, and with you, like you said, you accomplished so many things across the board, the discipline of things, the foundation of the place
Starting point is 00:38:13 helped you accomplish that. And listen, we love basketball, we're going to talk about it. How was that, like, making it to the NBA? You know, it was something I think basketball changed my life and saved my life. So I've been playing with it all the time. All my life, right? But the thing about it is people didn't understand that
Starting point is 00:38:33 because I had made it in music. And so people forgot that this was my first love. This is where I came from. This is what took me out together. And so I've always was putting in the work and I showed my son, my son right now played for University of Houston, they're the number two team in the country
Starting point is 00:38:51 and I showed him how it work because I know if you stay in the gym, there's like anything in life, this the game of life. It's not just basketball. So I just use that as this what took me out the projects but I also use that in my business. So it teach you dedication, it teach you consistency, because it's all about consistency.
Starting point is 00:39:13 So think about it, I wouldn't be here where I'm at if I didn't put the work in. And so basketball gave me that. And so, you know, think about it, we all sitting up here, but you're gonna get older. You can't play basketball forever. You can't do what you used to do on a basketball court. Hold on now, hold on now.
Starting point is 00:39:29 You can't do that right now. No, no, hold on now. You can't do that. I know you can't. I was rolling with you, P. Nah. Bro, you can't do what you used to do back in the day. You wanna tie him up or what?
Starting point is 00:39:40 Because you act like you wanna play. See that? See that? Y'all see how, you know, that's what it do too. That's why it's a mental thing, right? You like start thinking that you could do what you used to do back in the days. I mean, look at Michael Jordan. That's why we're having this conversation.
Starting point is 00:40:01 Product outweighs talent. So think about it, product gonna be around when we not around. And so when you look at it, the reason why Michael Jordan is still so successful because of those shoes. Think about it, you still wearing them now. That's a fact. And he ain't even playing no more.
Starting point is 00:40:16 And if you ask Michael Jordan that same thing, he'll probably say, man, now, oh yeah, I can do it. You can't. It's called farther time, right? Hold on, bro. I'm only 36. Bro, that's old in basketball. Nah, respect.
Starting point is 00:40:31 I just wanted to say, uh, I sat in the office while you was in the league in nature, playing basketball. I heard a story about that. I was in the office and like... In basketball? Yeah. When I was playing with What the Horn Is? Yeah.
Starting point is 00:40:45 Yeah, I mean my music is what got me out the lead. It wasn't basketball. So the GM was listening to the ice cream, man. And I'm like, man, where you get that from? So I knew y'all, I was done. So I walked in there and sit down. This older white man, Bob Bass, he not here no more, but he sent me down, he said, man, your music is pure filth.
Starting point is 00:41:09 Damn. It's a Bible built state and your music is pure filth. He said, I love your basketball, you tough. Because he seen me and Anthony Mason get into it. So he said, why you not scared of Anthony Mason? Man, Anthony Mason was a tough dude on the basketball court. Like, for real. When I got to the gym, Andy Mason said, I'm from New York.
Starting point is 00:41:31 Give me the ball. I'm like, damn, big dog, for real. I just got in here. I just got in here, man. And so what I like about it, right, I have filed Andy Mason, right? and he was like, man, rookie, when I get in the back, I'm about to whoop you. So I'm thinking to myself, damn, this motherfucker like 6'10".
Starting point is 00:41:54 I was like, all right, I got to get back to that locker room first, right? So I got back to the locker room first, I was ready. You said, nah, big dog, I like you. We ended up being friends. But in the gym, couldn't understand that. He said, your music pure, and you ain't afraid of Andy Mason. Man, we decided to go another direction. Man, they changed the codes on the...
Starting point is 00:42:24 So think about it, y'all, right? By the time I left, I had left something in there. My code wasn't working no more. I had to call security. So that's why I said, right, we have to start thinking about being entrepreneurs. Because, you know, we get locked out of situations when it's over for us.
Starting point is 00:42:41 And it had nothing to do with basketball. I was going hard every night. I mean, they had some great players on that team. BJ Armstrong used to tell me, slow down. You were asking this story when you see him. And I was out running everybody. BJ Armstrong said, man, we got 82 games. Why you running so fast?
Starting point is 00:42:59 I was so used to running from the police, dog. This was nothing for me. This was nothing. And I'm thinking, dog. This was nothing for me. This was nothing. And I'm thinking, man, I'm on this team. Y'all ever play one-on-one at practice? Against who? I'm just anybody. We always used to play ones at practice.
Starting point is 00:43:14 Anybody play ones? I'm playing with everybody. Who you be? Man, come on, dog. That was the answer, man. You acting like I ain't from the projects, dog. I just told you I grew up in the projects with 14 people. I'm saying you played BJ Armstrong 101.
Starting point is 00:43:28 Everybody. I played Steph Curry then. His dad was on the team. You caught the ones with Dale? Turn up. Yeah, he was... Man, you know what? You had to foul Dale back in the way. So I know that's why Steph's so good. He touched the ball on him. I'm slapping him. He can shoot too good.
Starting point is 00:43:44 Nah, you can shoot, though. I'm slapping. He shoot too good. He shoot too good. Now you can shoot though. I ain't gonna lie. You gotta jump. I've been watching you. Man, I learned how to shoot in a project with no lights. But damn, that'll do it. So imagine when the lights come on, I'm like, man.
Starting point is 00:43:55 That'll do it. Look at that light right there. You were shooting here. I ain't gonna get no shoot contest with you. I ain't seen you too. Most definitely. One thing I like about you is that everything is always based on family.
Starting point is 00:44:08 And like we already talked about this. We was in the age where we saw them shows on TV. You know what I'm saying? Everybody remember those shows on Nickelodeon. We remember the movies, Uncle P. Come on, tap in. I don't know, we too old, but y'all remember that. The dope part about it is you have the Marlowe's
Starting point is 00:44:21 and you have the Branded Juniors. They get to see that type of life as an influence. What's that, being able to pull your family up as you excel as well? Yeah, no, I mean, I'm grateful and thankful. I just talked to Brandon Jennings the other day and he was like, Brandon, what made you make it? He said, Coach P, because I'm like,
Starting point is 00:44:40 and I'm Coach P for real, right? I started thinking, because you know, it don't hit you till you get older. And he was like, you believed in me when nobody didn't believe in me. And then you showed me stuff, because you already had the mansions, you had the nice cars, all this stuff. He said, that made me go harder.
Starting point is 00:44:57 And so I do the same thing with my family, with my kids, right? So I didn't give my son. He's one of the top players in California. He's the number one player in California., he's one of the top players in California, he's the number one player in California and he's a freshman at Houston right now. He didn't get a car till he got to Houston. So I started realizing right there you got to start making people work for what they want. And I think with this generation, we give these kids everything they want. Even if you look at it right now, we got stop that. We just gotta start being real parents
Starting point is 00:45:26 and make them appreciate everything that you give them. That's a bar for sure. That's a bar. That's a bar. It's Julie Stewart Banks. I'm doing a new podcast from iHeart Podcasts and the National Hockey League. And I'm paired up with one of my favorite players,
Starting point is 00:45:44 the always quotable Nate Thompson. I wore nine NHL sweaters, and I have story after story to share. And believe it or not, I have plenty to say, and not just about hockey. Believe me, he does. Energy Line with Nate and JSB is the name of the podcast, and it's gonna be, well, it's gonna be quite the ride.
Starting point is 00:46:02 We're officially line mates, Nate. We're the Energy Line. We'll have plenty of folks join us, current players, some of my former teammates, Hall of Famers, and wait to see some of the connections that Julie has. She has quite the Rolodex. Okay, we'll lean into Nate's playing experience and tap into our interests away from hockey and try to do what Energy Lines are supposed to do, provide an emotional boost. How do you feel about all that, Nate?
Starting point is 00:46:27 I'm vibing, Julie. I'm ready to roll. Listen to Energy Line with Nate and JSB on the iHeartRadio app, Apple podcasts, or wherever you get your podcasts. My name is Brendan Patrick Hughes, host of Divine Intervention. This is a story about radical nuns in combat boots and wild-haired priests trading blows with J. Edgar Hoover in a hell-bent effort to sabotage a war. J. Edgar Hoover was furious somebody violated the FBI and he wanted to bring the Catholic
Starting point is 00:46:59 left to its knees. The FBI went around to all their neighbors and said to them, do you think these people are good Americans? It's got heists, tragedy, a trial of the century, and the god-damnedest love story you've ever heard. I picked up the phone and my thought was, this is the most important phone call I'll ever make in my life. I couldn't believe it. I mean, Brendan, it was divine intervention.
Starting point is 00:47:25 Listen to Divine Intervention on the iHeartRadio app, Apple podcasts, or wherever you get your podcasts. I'm Camila Ramon, Peloton's first Spanish-speaking cycling and tread instructor. I'm an athlete, entrepreneur, and almost most importantly, a perreo enthusiast. And I'm Liz Ortiz, former pro soccer player and Olympian and like Kami, a perreo enthusiast. Come on, who is it? Our podcast Hasta Abajo is where sports, music, and fitness collide. And we cover it all. De Arriba Hasta Abajo.
Starting point is 00:48:02 Sit downs with real game changers in the sports world, like Miami Dolphins CMO Priscilla Shoemate, who is redefining what it means to be a Latina leader. It all changed when I had this guy come to me. He said to me, you know, you're not Latina. First of all, what is that? I'm out in wide open. Yeah. Historymakers like the Sucar family who became the first Peruvians to win a Grammy. It was a very special moment for us. It's been 15 years for me in this career. Finally things are starting to shift into a different level. Listen to Hasta Bajo on the iHeart Radio app, Apple Podcasts, or wherever you get your podcasts.
Starting point is 00:48:40 Presented by Capital One, founding partner of iHeart Women's Sports. I'm Israel Gutierrez, and I'm hosting a new podcast, Dub Dynasty, the story of how the Golden State Warriors have dominated the NBA for over a decade. The Golden State Warriors once again are NBA champions. From the building of the corps that included Clay Thompson and Draymond Green to one of the boldest coaching decisions in the history of the sport. I just felt like the biggest thing was to earn the trust of the core that included Clay Thompson and Draymond Green to one of the boldest coaching decisions in the history of the sport. I just felt like the biggest thing was to earn the trust
Starting point is 00:49:09 of the players and let the players know that we were here to try to help them take the next step, not tear anything down. Today, the Warriors dynasty remains alive, in large part because of a scrawny six-foot-two hooper who everyone seems to love. For what Steph has done for the game, he's certainly
Starting point is 00:49:25 on that like Mount Rushmore for guys that have changed it. Come revisit this magical Warriors ride. This is Dubb Dynasty. The Dubb's dynasty is still very much alive. Listen to Dubb dynasty starting April 8th on the iHeartRadio app, Apple podcasts or wherever you get your podcasts. What do you see New Orleans going? What do you see for the future for these kids? Yeah, so for us in New Orleans, what I see, right, and I know a lot of people talk about what went on before I got there. I just got there. So we're going to be way better than, I mean, we was last year. But I'm giving kids second chances that I know that deserve it,
Starting point is 00:50:21 that can change their lives. Think about it, like none of us are perfect. All of us then did something that we could hide from or go and act like or whatever. But think about it, how do you get to the league if nobody really pull you to the side and believe in you? So I told you I coached Lance Stephenson, right? So y'all know Lance Stephenson out here in New York. He was wilding out at first. And so I was able to see the good in him
Starting point is 00:50:46 and showed him the value, like, man, slow down. And me and his dad built a good relationship. So it's also, what I'm gonna do is build relationships with these parents at the same time. It's all about holding accountability. But my thing is asking them, what do they really want out of this? So you gotta know what you want.
Starting point is 00:51:03 Do you really want, because I had to change. My parents couldn't change me. You know, once you get on that school campus, you could go wild out. And I had to start policing myself. I had to start saying that I want something out of life. And so I'm gonna show these kids everything that I've been through.
Starting point is 00:51:19 I got a brother dead, I got a brother incarcerated, right? So it's nothing you can fool me with, but I got real love, these kids are part of my family. And so when you use that word family, that we're gonna be able to know each other even after life after basketball and still keeping those relationships. How many of these other coaches do that with us? Because once it's over, they don't care about us no more.
Starting point is 00:51:40 That's a fact. Think about it, and that's what I'm gonna be able to give the kids that come into my program. I mean, I'm looking out here. I want some of the top kids in New York, we able to give them the same NIL deals that they could get from any other university. So I think that's going to be the good thing about it, but I want them to know this is about getting an education, because once that NIL money run out, what you going to do?
Starting point is 00:52:05 So I'm going to teach them how to invest some of that money. And don't just take this money in your personal name. They don't teach our athletes that. So go get your LLC. Go get you an incorporated business so now you can write some of that off, instead of just taking that money, even though we call it name and likeness.
Starting point is 00:52:22 But we're saying, now, take this money and money and investors in some so when them four years come You got your money than triple double quadruple and so they're not gonna teach us that this won't give us the money and Hopefully if we don't win for them, then we go back to the hood and I want to change that Most definitely. Yeah, clap it up. That was the ball right there for sure Well, listen think about it right everybody up here. We're listening. Think about it, right? Everybody up here, how many coaches still keep in touch with you? Let's be honest.
Starting point is 00:52:51 Like, me and all my players, we still in contact. Yeah, I don't know. See? Think about it. I definitely talk to them about coaches. Tips. I talk to tips. I talk to Mike Booth, that's the NBA though.
Starting point is 00:53:04 Like college and high school, AAU coach, I still talk to tips, I talk to Mike Boutenhove. That's the NBA though, college and high school. Hey, you coach, I still talk to him, but other than that, college, nah. See? So, the thing about it, because all they doing is bring one player in, then once it over, they looking for the next best player. Yeah, that's a fact. What we see, because you coach a bunch of NBA NBA players, you man, you one of the most influential people ever.
Starting point is 00:53:27 Will we see a lot of people at New Orleans, like kind of like Coach Prime did in Colorado? Man, let me tell y'all something. I modeled what I'm doing after Coach Prime cause he the GOAT. Yes sir. And to be able to celebrate a black man that did something historical, it let me know that I could do it in basketball what he done in football. And so you're gonna see everybody at our games, but you're gonna get a great game
Starting point is 00:53:54 because these, the players that I bring in there, the goal is to get them to the NBA and to create more testimonies. And so more players that we get into the NBA, that's when we get more students to the university and we bring the roadman up and so that's the page I'm on. So the basketball part is one thing but for me is the education and that's it about changing lives and saving lives. I feel like this is my most important job to be a servant so yeah I gotta shout out Coach
Starting point is 00:54:24 Prime man because he paved the way and I'm just about to kick the dough down especially coming like this is my most important job, to be a servant. So yeah, I gotta shout out Coach Prime, man, because he paved the way, and I'm just about to kick the dough down. Especially coming from hip hop. Think about it, you think they wanna give me this job coming from hip hop? Nah. So that mean I had to be doing right a long time.
Starting point is 00:54:37 For sure. Because they put me under the microscope, right? Like, and it's hard to do. So I had to have a degree, I had to have a good record. So all these things that I want to show our culture that we could leave the past behind and we could grow up and get better. They do it. They got tattoos under their suits. They done been in trouble before.
Starting point is 00:54:58 This is beyond. But they get a second chance at changing their lives. That's why I said I'm looking for dogs. I'm looking for players that they done gave up on. And we gonna have an opportunity if you really about changing growth and I'm gonna show them these diamonds in a rough that they forgot about.
Starting point is 00:55:16 Like all they needed was a chance. And that's all I need. I'm a living testimony that if you put your trust and faith in God, you could actually go to the next level. Most definitely. Make some leverage to that. You're gonna bar there. Now I gotta ask, obviously you went in many markets
Starting point is 00:55:31 and dominated just about everything you did. Getting to the snack world, we all love rap snacks, man. How was that transition going from rap music to making chips? You know what? Nobody believed in rap snack. Me and Jane used to go to all these different places and tell people about it, but it's all about the flavor.
Starting point is 00:55:51 And think about it, we understand what flavor is in our people, we eat chips, we got the honey buns now. We've been eating this stuff a long time, but we don't think that we can create this stuff. So this been a journey for over 25 years. I know a lot of people think that it's a success story overnight. It took us 25 years. So how many people willing to be in business that long
Starting point is 00:56:16 in the stand business, the sustainability? So when nobody believed that you could put all this that looked like us on packages and bags, we did. And that's what changed the game. Most definitely. You like to my community, people I grew up around, you like a superhero. You did everything.
Starting point is 00:56:36 You played basketball in the NBA. You rap, you act. Everything that a black person want to do, you did. Like, straight up. We all dream to be in TV movies, who rap. But what's that feeling like? Like, you kind of just, when you come through, like, you don't, you probably don't feel that way. But we like, bro, you're an icon to us.
Starting point is 00:56:58 So it's a little different for us. How'd that feel for you? We both, one of my favorite movies. Exactly. So to be honest, y'all, I'm more thankful. Like it don't really touch me like that because I know where I come from and I know that I had a lot of close calls in life. And if God didn't spare my life, I wouldn't be here with y'all right now.
Starting point is 00:57:25 And I'm all about helping our community and our culture. You know, me and one of my guys was laughing the other day, right? So in California, I got a program called Urban Born. And Nipsey Hussle was in our program in the eighth grade. And so it's all about helping people look like us, knowing that you are important. So I'm, I'm looking at life, thanking God like, man, you spared my life because I had a
Starting point is 00:57:52 lot of close calls. And I'm, and I'm thankful and grateful that I could be here with y'all and show y'all that we can change and grow. Because a lot of people, they think that we got to be tough, we got to be real. What is that? I never wanted to be tough in all this. I've always just wanted to survive. I wanted to be better. And I tell people all the time that we invest five, 10, 20 to the life and go into prison. Why can't we invest four years to go to college or to create a business or a brand? And so I'm a living testimony that if you do that, then you can live a legit
Starting point is 00:58:31 life. Because think about it, we do all this negative stuff. And so when I start making these movies, I invest my own money into it. I want to show us that if you believe in yourself, put your money into what you believe in, because you're going to get the bigger piece of the pie. But when you run around and you want to be pampered, that means you don't want to put the work in. So all those things that you talk about what I've done, I've never been pampered. I've always get out and put the work in and then I get my bigger piece of the pie because I made the biggest investment in myself. So when you look in that mirror, I want you to look in that mirror and say,
Starting point is 00:59:06 what am I doing? How can I get to the next level? Am I spinning my 24 hours wisely? Think about this, most of us turning up, if you turning up 24 hours, then you're not gonna beat me. You're not gonna beat me at nothing I'm doing. And I think that that's what my motivation is. And I know a lot of people say,
Starting point is 00:59:24 Pete, you did this, this and this, but I's what my motivation is. And I know a lot of people say, P, you did this, this, and this. But I love what I'm doing. So I don't see it as like, oh, you're doing all these different things. No, they all go together. Like think about, like you say, every athlete in the hood, they love music. They love movies.
Starting point is 00:59:40 They going to love products and all these different things. And I just like, this is what we do anyway. And I just said that, you know, when I stopped saying that I wanted to be a boss and I wanted to be a leader, it's two different things, because a boss just, he control everything. Being a leader, you're gonna create more leaders. And so when I got to that part of my life,
Starting point is 01:00:02 I feel like that's when God spared my life and saved my life, say, hey, you know, you can lead the people. And the ones that want to listen, because think about where we come from, a lot of us don't want to listen. That's why I told you I got a brother dead and I got a brother incarcerated, because that's all about that one word, listening. So you got to be able to listen. They say a wise man learn, but a fool never will.
Starting point is 01:00:23 And I learned from not only other people mistakes, but I also look at my life and say, okay, if I go that way, I'm gonna be good. But if I go this way with all my homeboys, I'm going to prison. I stopped getting in the car and wanting to go to jail with my homeboys and said, man, look, I'm gonna invest in my education.
Starting point is 01:00:41 I think that was the only thing that changed my life. And that's why I keep telling y'all, wisdom is the most important thing that we could have. Because thinking about most of us pray for money. Man, Lord, I need to pay my bills. Help me. No, man, if you get the wisdom, the money gonna come. And that's what's been happening for me my whole life. And one thing I want to applaud you on, getting back to the music, obviously your success in it, but the way that you ran your record label needs to be applauded. If you look everywhere from the marketing aspect, when we talk about some of the best people in the market, your names need to be on that list.
Starting point is 01:01:20 Everybody here know a no limit cover when you see it. Marketing genius. The quality, hey when you see it. Marketing genius. The quality, hey, you know, tap in. The quality was there, the marketing was there, and you was a well-oiled machine. You look at so many people who have so many sad stories of music, you was an independent, I won't let you talk about the boss of leader, but you was a real boss in the music industry. When you came to that realization, what was it like to say, all right, I see what everybody else is doing, but I'm doing this way different and way better.
Starting point is 01:01:47 Yeah, so when I first got into the music business, every business I create, I find a problem. So I found the problem. None of us was making money in the music industry. And a lot of us were superstars. We was on all these billboards and we was on all these records, but we wasn't making no real money. And when you look at it, Dills was like us making 7%, 12%. The biggest percentage in music was Michael Jackson, he was making 22% of record. And I said I need to change that. And so, and then I started making my own covers. I came to New York, so when I first did Body Body,
Starting point is 01:02:30 I came to New York, I went through every hood out here, and people was like, man, that's you on that poster. I said, nah, man, I'm from New Orleans, we all look alike. But I came out here, y'all, and put my own posters up. Because think about it, you know, back then you would pay somebody to put your stuff, but you, we don't have social media back then. They might throw it in the garbage can. Street teams.
Starting point is 01:02:55 I came up, I was my own street team. And so when people start seeing me, and then when the girls, you know, I sounded different. So I got this big donkey gold chain on, right? And the girls, I'd be talking, yeah, what's up, baby? How you doing? She's like, I like different. So I got this big donkey gold chain on right. And the girls I'd be talking, yeah, what's up, baby? How you doing? She's like, I like the way you talk. I'm going to listen to your music because nobody knew who I was and just being able to communicate and network with the people, people that look like us, even though I sounded different. And but New York really gravitated to me.
Starting point is 01:03:23 That's when I knew I was like, man, I think I'm gonna make it in this business because I come all the way from the South and they started messing with the Bout It Bout It. And I tell the DJs and I tell the people in the community out here, I appreciate that because this was the first spot that really outside where I came from, because I was in the Bay Area
Starting point is 01:03:44 and I was in New Orleans, but to actually see a whole different culture, because music started here. So I felt like I needed to come here, go in these clubs and test the waters. How can I get New York to like my music? And when I got New York to like my music, I mean, the rest was history,
Starting point is 01:04:01 because they jumped around in the clubs. And you know, that's what my music was. It was like, you know, it was all like that military jump around, get you up, and list party. And so now I appreciate you guys. I just always wanted to say thank you New York you. Thank you. Thank you. Thank you. Thank you. Thank you.
Starting point is 01:04:27 Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.
Starting point is 01:04:35 Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.
Starting point is 01:04:43 Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. So I know y'all seen me in the music side of the business, making music, but as a young person, I also got into investing into other artists. And so that's when I took on doing concerts and shows. I was able to do the 50 Cent First Tour and invest into other artists. And so I think that was the part that started taking my business to the next level.
Starting point is 01:05:03 Then I signed Snoop Dogg, and you know, all these incredible artists that I was able to sign and help their careers and jumpstart their careers. And it's been a blessing, man, because I feel like when you help other people get to where you're going, God will keep blessing you. Most definitely.
Starting point is 01:05:19 Now you talk about being able to get Snoop Dogg. Is there an artist that you almost had that you wish you got? I think, in the outreach, I didn't know that type of music. So she used to come to my house and sing, and I was just like, I just don't wanna mess up your career.
Starting point is 01:05:39 And I think that was the one that got away that I just could've just, but I didn't know, because y'all know what I'm saying. That's why I say education is so important, right? I'm only into the hip hop and I'm just like, man, I got this diamond in the rough right here. And I wanted to, I'm like, how much you need to do this? But I didn't know personally how to do like an R&B tour.
Starting point is 01:06:02 So I told her that. And I think that was, that's probably the one artist that I feel like that I really could have. Let me tell you right now, if we got any R&B on a no limit cover, shit would have been crazy. I am not my hair, whoo-dee-hoo. But that's what I'm saying about being sincere.
Starting point is 01:06:25 I truly didn't know what to'm saying about being sincere. I truly didn't know what to do. Like I had never done that type of music. And so I think that God has blessed her too on her journey because I feel like I probably would have stopped her. That's real. That's definitely real because I would never thought Indi or Irene would be... That's real? Yeah, I was too.
Starting point is 01:06:46 That kind of threw me off, man. But that's how influential you've been. I mean, people just want to be around you. Like we said, I know the show about the end or whatever, but we just really appreciate you even taking time to sit with us. Yeah, and I want to tell y'all I'm not finished. So if you follow me on my music journey,
Starting point is 01:07:01 follow me on this journey with the University of New Orleans, changing lives, changing lives, saving lives, helping our future athletes and student athletes get to where they need to go at because we give up on us and I'm not going to give up on us. I'm going to give our culture the blueprint and I want y'all to know that everybody think they got a lot of time, but Junior Bridgman played basketball. He died the other day, right? Me and him used to sit down and talk about all the things that we was going to do.
Starting point is 01:07:33 I want us not to sit down and do that. I want us to move, make moves. Don't wait till it's too late. And if you have an idea, bring it to life. Because the most treasures are in the grave. And we got to stop that. Because we keep thinking we got so much time. But use our time wisely.
Starting point is 01:07:53 Let's start now. Whatever ideas you have, whatever business you want to start, go for it and create it and do it. And there's no limit from there. I did it. You can do it. Most definitely, man. Let's make some noise for Master P one time for the one time.
Starting point is 01:08:07 Yeah. The Volume. Hey all you Women's Hoops fans, and folks who just don't know yet that they're Women's Hoops fans. We've got a big week over at Good Game with Sarah Spain as we near the end of one of the most exciting women's college basketball seasons ever. The most parody we've seen in years with games coming down to the wire and everyone wondering which team will be crowned
Starting point is 01:08:35 national champions this weekend in Tampa. Listen to Good Game with Sarah Spain on the iHeart radio app, Apple podcasts or wherever you get your podcasts. What's up? I'm Laura, host of the podcast, Courtside with Laura Corenti, a masterclass case study of the business of women's sports. I'll be chatting with leaders like tennis icon Alana Kloss.
Starting point is 01:08:57 I don't do what I do only for women. I do it for everyone, and I want the whole market. And innovators like Jenny Nguyen. I would say 50% of the people that come visit the Sports Bra aren't sports fans. They come to be in community. They come to be part of this culture. Courtside with Laura Karenty is an iHeart Women's Sports
Starting point is 01:09:15 production in partnership with Deep Blue Sports and Entertainment. Listen to Courtside with Laura Karenty on the iHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Presented by Elf Beauty, founding partner of iHeart Women's Sports. What's up, y'all? I'm A.J. Andrews, pro softball player, sports analyst, and the first woman to win a Rawlings Gold Glove.
Starting point is 01:09:37 On my new podcast, Dropping Diamonds, we dive headfirst into the world of softball by sharing powerful stories, insights, and conversations that inspire and empower. It's time to drop bombs and diamonds. Dropping Diamonds with AJ Andrews is an iHeart Women's Sports production in partnership with Athletes Unlimited Softball League and Deep Blue Sports and Entertainment. Listen to Dropping Diamonds with AJ Andrews
Starting point is 01:09:56 on the iHeart radio app, Apple Podcast, or wherever you get your podcasts. Brought to you by Novartis, founding partner of iHeart Women's Sports Network. My name is Brendan Patrick Hughes, host of Divine Intervention. This is a story about radical nuns in combat boots and wild haired priests trading blows with J. Edgar Hoover in a hell-bent effort to sabotage a war. J. Edgar Hoover was furious. He was out of his mind, and he wanted to bring the Catholic
Starting point is 01:10:25 left to its knees.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.