Club Shay Shay - Club Shay Shay - Wallo267 Part 1

Episode Date: February 19, 2025

Wallo267 Tears Up Talking Lil Durk, Losing Gillie's Son, Jay-Z, Saquon Barkley, Meek Mill, Lil Durk & Philadelphia EaglesThe son of Philadelphia, Wallo267, joins Club Shay Shay for an unforgettable conversation with Shannon Sharpe. In this must-watch episode, the New York Times best-selling author, top-rated podcaster, and cultural advisor for YouTube shares his remarkable journey from prison to becoming one of the most influential voices in media. A true hustler with a message, Wallo267 breaks down the mindset that helped him turn his life around, the power of resilience, and why he lives by the motto: “No one can stop you but you.”He opens up about his memoir 'Armed with Good Intentions' and why he felt compelled to tell his story. He reflects on his years in prison, the dangers of the street lifestyle, and how the storytelling of legends like Ice Cube, Dr. Dre, and Nas shaped his perspective. Wallo267 discusses the glorification of criminals in America, the cycle of generational incarceration, and the harsh realities of the prison industrial complex. He recalls breaking down while urging Lil Durk not to retaliate for King Von’s murder and how he found the strength to forgive the man who took his brother’s life. Education, he believes, is key to escaping the struggles of the Black community, and he emphasizes the importance of college as a pathway out of the hood. He also talks about the struggles rappers face in leaving dangerous lifestyles behind. Wallo267 shares how he built the Million Dollaz Worth of Game podcast alongside his cousin Gillie and the challenges of navigating success.#volumeSee omnystudio.com/listener for privacy information.

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Hey, Wallace. What's up mom look you know him I'm doing amazing. How are you? Why you put your sexy voice? So I told you when I be calling you you did that with Deon Don't do that. Don't do that. You did that with prime. So you tell me hey Shannon Running on my life Sacrifice hustle pay the price Wanna slice got the roller dice. That's why all my life. I'll be grinding on my life been grinding all my life sacrifice hustle paid the price Want a slice got the roller dice. That's why all my life i've been grinding all my life All my life been grinding all my life sacrifice hustle paid the price Want a slice got the roller dice. That's why all my life i've been grinding all my life

Hello welcome to another episode of Club CheChe. I am your host, Shannon Sharpe. I've got this stopping by for Conversation on the Drink today. New York Times bestselling author, a highly sought after motivational speaker, a revered culture advisor for YouTube, a role model, a mentor, community leader for millions, one of the most influential, successful, passionate media personalities on the internet, a global inspiration, a multi-hyphenated marketer, activist, thought leader, humanitarian, orator, entrepreneur, and entertainer.

Natural Phenomenon, a gift to the world, top rated podcaster. He was named on the Hollywood Reporter's Most Powerful People in Podcasting, co-host of the wildly popular Million Dollars Worth a Game, the son of Philadelphia. He lives by the model No one can stop you but you here. He is wallow. How you be my brother? I'm good, bro. I was a little bit introduction damn Ducks, I'm like Yeah, wallow, thanks for pulling up the club shit shit man You know you have your own thing and I know you're busy

So you're taking time out of your day to to sit down and chop it up with me. So I greatly appreciate it, man How you doing, bro? I'm doing great, man. I'm doing outstanding better than that better than good great Better not stand outstanding outstanding. Yeah Wow. Yeah No, I don't drink you're a drink no, I don't drink smoke none of it you could drink I'll take a drink of that I don't I don't drink. You don't drink? No, I don't drink, smoke, none of that. You can drink, take a drink of that. I don't drink one topical. I don't want to have to go to the bathroom and take a break. But you're going to take that, drink some of that. You're going to drink some of that, but that's another story. First of all, congratulations on being on the New York Times Best Seller list. Memoir, armed with good intentions. What made you decide to write a book, you know

Everybody feels dough when you get there in life or you you have a moment where is those success come everybody say oh Man, you just perfect your life better than mine My life ain't better yours the only thing I wanted to show in the book was that all My good intentions is filled with a bunch of losses. Hmm a loss loss, loss, loss, loss, loss, loss, loss. That's the average life. But I think a lot of times people don't understand the only thing different between me and you is I ain't stopped. That's it. I just ain't stopped. Even in the darkest moments, I said, I got to get back up. I got to figure it out. When I'm sitting in the cell, I'm like, when I get out, I got to do better. You know what I mean? And that was my whole thing.

I got to do better. You know, I mean and that was my whole thing like I didn't one of the main reasons I didn't stop I wanted to get out of jail and Show my grandma that I could do right before she leave deserve because she always see me do wrong and she always Believed in me. She always said you're gonna get it. You're gonna figure it out You're gonna fit and she you know, the whole thing was like you can't do a wrong, right? You need to start doing right, right? Wow, and so later on in life it catch you because all she would tell me was that Nanny would tell me lowest people she'll tell me boy I came to Philadelphia with two kids and ten dollars I got my house in 1963 I worked every day I couldn't even afford she said I couldn't afford a refrigerator but I got my other stuff so

father Washington from the church he signed so I give me a refrigerator I worked every day I never I never took a day off and by 1978 I owned my house like you come from some you come from some great beginning you come from you come from a good these genes of mines and I always seen a grind you know to the day even though I take care of things but it's like she said baby she didn't tell me from jail, ain't nothing ever get cut off in this house. Wow. You know better. You know right.

But everything that she's telling me, she's outnumbered with the street culture. So I'm, you know, nanny tell, boy, you, she's seeing me, boy, you can do better. And I remember I used to lie to her when I was in prison. I used to tell her all the time, she used to be like, listen, I ain't gonna be here when you get back, baby. Because I would never tell her how much time I was doing. I would tell her I'm coming home every year,

and she'd be like, I ain't gonna be here when you get back, baby. And I was like, Nanny, I'm gonna be there. I'm like, Nanny, I'll be there. I'll be there next year, next year. She said, you told me next year three years ago. Because I'm sitting here thinking, I'm sitting here thinking that Nanny wasn't as swift as she is but I learned later

she was swift, but I just wanted to get out and uh Show her that I could do good in life before she expired before she leave cuz everything she told me she was right about it And I wanted her to know that she 90 years old now Wow When you're writing this memoir, did you have any idea that it would end up on the New York Times bestseller list? I never had a doubt. I never had a doubt and the reason I never had a doubt was because You don't have a lot of transparency and things Hmm and these days you have somebody write a have a book out or whatever, but it don't be the role of them It don't be it don't be coming from an aspect of I'm just tell the truth about what I got going on

Rather rather you like it or not because everything is perfect. My life ain't person your life ain't perfect life ain't perfect Correct. So I was like, you know, I always felt that in it wasn't just about The book is the work that come after the book come out is to go into all the shout out to all all listen Shout out to all the black bookstores out there. It was a man let me tell you something Shannon when I tell you they had my back, you know, Reverend was a Baldwin and co in New Orleans Reverend was a uncle uncle uh Uncle Bobby's in Philadelphia Malik books in LA, Mahogany books in DC, the list goes on and on Kendrickson down in a down in Houston.

I think we forgot about that a lot of times we forget about reading but it's a lot of strong black bookstores out there that really helped us. I want to shout out to them support your local black bookstore because they supported me in a major way. You mentioned earlier it says a lot of our life is lost lost lost and only in the song. All we do is win win win. Is that And only in the song, all we do is win, win, win. Is that true? Only in the song?

Yeah, that's fake. But you have to, and so is that what you wanted your story to, that you think that's why your story resonates because of what you've gone through? And a lot of other people have gone through similar things. Maybe they didn't go to prison, but they suffered a lot of losses, but somehow found a way to turn it around and get some wins.

And is that, and it's the connection of that everything like you might see the small the upbringing of the losses but since I came on from prison I showed you 37 years old man getting out of prison in my grandma middle room I make videos out of nanny middle room you know what I'm saying so it was like and the only reason I could make parole to nanny middle room rest in peace to my aunt Ruby. That was my baby. She she had a heart attack. She died in that room hmm, so I was able to make parole there and uh, And I and I showed you my videos. I wasn't perfect. I showed you living in any house I showed you running down the street. I showed you on the subway the bus you see me just

Most of it wasn't all perfect, but it was me There were a lot of rappers that gone serve time. Why do you think that's such a common thing in the rap industry? In our community, rap has always been an expression of the environment. It been a lot of time rap was escape for us. Okay, growing up, you know, it changed a lot. Growing up, it was a, you know, personal expression. It was a documenting of the environment that we come from. A lot of people were

storytellers of what they seen. We didn't really do this you know. Nas never did what he's telling but he talked about a lot of people ain't do this. As you can see Ice Cube was smart, Dre was smart, these dudes were smart but they just talked about I think in rap it became a challenging sport a violent challenging sport to the point of where it's dope If I say something, oh, yeah, you really that I'm a challenge. I'm gonna see if you really can I'm gonna see oh man, we got to die about this shit so that's what came about and I think a lot of times a lot of aggression that come with it and Sometimes we speak our own we speak our own feet

And and you know and some people talk about dying like it's cool like on the aspect like when I die, you know I make sure y'all so, you know power in the tongue Yes power in the tongue and um, we got to live out the rap sometime. Do you feel like rap glorifies prison? You know, it's crazy It don't glorify prison. I'm not gonna say it all the way because it definitely it definitely could teach you how to get to prison. It's definitely a directory. You know what I mean?

It's definitely a directory. It's a map, huh? It's a how-to guy. It's a map, right? But it don't glorify it because most people that rap about it never been to prison. These dudes never been to prison. So it's like, I ain't gonna say

glory but it definitely direct you to a cell. But why don't you think that guys have learned because you've seen guys that have gone there learn from their mistakes and not try to go back but you see these young guys as you mentioned they try to be like and they talk about things they don't know anything about and they feel like they need to do something in order to get that for real that cache like I'm really about this life. You know what it is I believe that when you young you was young I was young you don't believe nothing that anybody older tell you because you think they disconnected from the reality of life as it is now not knowing it was once a reality

of life that they was living in themselves when they was younger. So they're just trying to share, you know, if you tell me, man, don't go down that block, there's a hole right there in the ground. Man, I can get around that hole. So it's hard sometimes when you're young, because we did the same thing. We just didn't do it to the level of maybe violence or stupidity that some people do it today,

but I just think it's hard for people to hear it. And they think it's not going to be me. Yeah, W are you did 20, but oh gee, they ain't gonna be me I'm smarter than that What you gonna do right, you know I mean so until they get there and then I'm now I'm talking to him on the phone cuz the uncle call me Oh, we call while oh man. You was right. Oh, so it took you to get 30 years for you to be right You you still you still got it Right, you still got it. Why you couldn't learn from wallow experience

Why did you have to go experience it for yourself? He already did it He already told you the the path that you was traveling down where was gonna land you but you ain't want to hear that Mm-hmm. And you got a thing about this The street game is a game. It's a game. OK, if you play Monopoly, how many people go in? Probably one. If you become an athlete of a game,

how many of y'all really going to go to the NFL? How many of y'all really going to go to the NBA? How many of y'all? Do you know how many people play basketball in America? And how many people is in the league? It's not a lot. How many people is in football? It's not a lot.

How many people? So you got to think about this. It's a game that majority of the people lose. And the reality is like I always tell people this is me from me being in prison. You show me ten dudes in a game or you show me ten dudes that's from a corner. You show me ten dudes I'm gonna show you seven dudes that's gonna tell on them anyway. So the mask don't mean nothing. None of this. All this stuff is cat. Everything that we thought it was is cat. Because we live in a world where everybody is so,

they choosing them first. Do you think little Bobby is going to go to jail when they ready to give him 15, 20, whatever, and he never been to jail before? You think he leaving Keisha with that nice little sexy, beautiful body? You think he leaving her? And his mom going to come in that interrogation room,

Bobby, you better tell what they done. We see it all the time, but we think my homies ain't gonna tell. That ain't gonna be me. Your homies gonna tell on you. They gonna tell. Do you think like, what about, you know, these type of this show, I think it was called

Scared Straight. Yeah, that was my show. You know what I'm saying? OK, we're going to take you because we see where you guys are headed. You know, I mean, a lot of you guys are in alternative schools or you're in juvie. And so we're going to show you where you're headed. This is the recipe that you're cooking up right now.

It's going to lead to this perfect dish right here. So we're going to give you an opportunity to see where you don't want to be. Do you think they think it's cool to be in prison? You said a lot of these guys that rap about it ain't ever been there. No, you know what's crazy? I'm not even gonna hold you. And I'm gonna just talk about me growing up me growing up. I seen some vicious. Do you remember blood and blood out? You remember the penitentiary movie? I've seen some vicious movies. I've seen

it on on TVs and all that stuff. But I thought I was smart enough. I don't think a lot of people think they gonna make it there. So until you make it there, you like me, I get there and I'm like, I get to prison and when that big gate closed behind me and I'm on that bus, I'm praying to every guy that I could think of, like please help me,

please, please don't let these people take me, they don't take my innocence, please. I'm scared to death. Because I see, when I walk through you know, I see, you know, when I walk through the hallway, first, after they tell me, as I get out of the shower, dude tell me, wash it up. Shower like a minute.

Get up out of there, wash them balls. Get that crabs and lights up off you. Get up, throw your stuff away, get your little box of ladies say, in case of emergency, where you want your body sent? I'm like, what type of shit? Whoa, whoa, whoa, I thought I just happened to do some time. I ain't talking about no dying. I'm a juvenile that just committed an adult crime and they certified me as an adult.

Well, why we got to die? Like, what's going on? Why I got to die? Please don't let, like, could you call my mom and let me get out? She peeped my, she peeped the fear in my eyes and she said, she reworded the word, no, baby, like in case of a, she said baby to me too. So she let, she peeped and I'm really a key. She like, in case of anything happen, baby to me too. So she let she she's peeped and I'm really a key She like in case of anything happen who you want us to call like emerging you help him out And then I grabbed that box. I went in that hallway greatest for a prison

I seen the biggest black man I ever seen it here make you look like a midget It was so big it was like he was lifting weights in places. I didn't know you could lift weights He was so big coming out the joint with a tank top on and when I seen him It's like he coming I'm gonna look down at the ground. Oh my god, you gonna get me. Yeah, cuz I'm not I'm not one of these dudes out here That's talking like I thought my ass was on the line when I went to prison. I was scared, right? I'm not I'm not I'm not telling you like I was tough all that tough shit that I threw I knew and I thought I was On the street that shit went out the way when I got to the

penitentiary because I'm like somebody gonna get I always thought that somebody was gonna get me and then now you start you realize that you're not doing days you're doing years you're doing decades they get real. Oh that shit get real. But is it isn't the allure that got you into it. Was it the allure of fast money quick money? Was it a lifestyle that you wanted to have that you weren't willing to go say work a Fast-food job or it work your way up. What was it about that life that attracted Wallow to it because when I grew up I Realized quick that America respect the successful criminal mmm, so when I'm sitting on the steps, Shannon, and I see Mike pull up with the bins,

the gold chain on the music blasting, and when he come up to get the most beautiful, he pulling up in his bins to get the most beautifulest girl in the neighborhood. She's the most beautifulest girl in the neighborhood. When he pull up, I notice that, I ain't just noticing. I ain't watching him. I'm watching Miss Jackson, Miss Brown, Miss Green. You know what they saying to him? Hey baby! I'm like, oh shit. And then as the girl get in the car, they all speaking to her, hey ma'am. But when I see Mr. James come home from work and he walking down the street, he's a plumber, he all dirty, don't nobody speak to him.

Ms. Brown, Ms. Jackson, they don't speak to him. This in the 80s, this show time, baby. I'm talking about this is, I'm talking about, I didn't see Mr. James name on the marquee. I seen the dude with the Benz name on the marquee, the lights is shining. I'm talking about this is prime time, baby. He got the chain on, the pinky ring, the Rolex watch on,

the music blasting, Ice Team high roller coming out of the Benz, this shit is movie shit. I'm like, I got the chain on the pinky ring the Rolex watch on the music blasting ice-team high-roller coming out of the bins This shit is movie shit. I'm like I got to be him. He's a superhero not mr. James Yeah, they speak to him. They look down on me. They look down on mr. James. Mr. James He's a hard-working man in the ghettos of America black man. I said I got to be him. I Got to be him you went viral when you broke into tears telling Lil Dirk not to retaliate and King Vonsdale. You know, it was so emotional because Dirk, he said, I need you to come here, right?

He said, we can do it in Miami, whatever, but I need you to come here because I need you to talk to these dicks. That's what he told me. He said, I need you to talk to them, Wild Lord. I need you to talk to them. I said, all right, I need you to talk to him, Wild Lord. I need you to talk to him. I said, all right. I got him.

And when I get there, I didn't know it was going to be that many. It was like 100 of them. We in the basement in Chicago. It's 100 of them. And them niggas, they ready to ride? Yeah, no, they just was there for, you know. OK, they want to hear what you wanted to say.

No, it wasn't even that. They didn't even know why they was there. Dirk is like, we going to do it in the hood. OK. I want you to holler at them, boom, boom, boom'm like I got you when I got there. I'm like, he like man listen, I need you to holler at him. It just so happened that when I'm talking to him, I understand because I'm talking to a couple of them on the side. And I understand that nothing is more important in the ghetto than revenge. Revenge is king. Yes. Closest thing to God,

because the black man is willing to die about his ego The ego killed more black men in any other disease and nothing killed black men more than the ego that ego of You hit me Shannon people saw that I can't let you go. You got to die about this shit And my mama raised me so I grew up soft. I had no structure of no father there So I'm just emotional when I so when I'm in here, I'm telling them, I had to, it was emotional for me because I'm letting them know, the man that killed my brother, I forgave him. Am I a coward? Am I a punk? I don't know what that shit means, but I knew that forgiving him mean that I was willing to live for my brother

in an environment where we celebrate dying for somebody. I say, no, I'm going to live for my brother, my grandma, my brother, kids, my mama. I'm going to live for them because don't nobody talk about that. But I know that I'm going to just be straight up. I know that I'm not built to die right now because I know it's more things that I got to do and I know I got a responsibility. That was my older brother. You know what I'm saying? So it's like I got to step up. I got to got a responsibility. That was my older brother. You think what I'm saying? So it was like, I gotta step up, I gotta be a man. So I gotta think as a man would think,

not as a street would think, that would die about his ego and leave his babies, leave his mama, tear down the community about the ego. My ego wasn't built like that. I wasn't that strong to have that type of ego. I wasn't cut like that. Who's scoring big in the NBA this season? You are with all the new ways to get in on the action

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wagering, and eligibility restrictions, terms, and responsible gaming resources. You mentioned that you had to forgive your brother's killer. How long did it take you? Because they say forgiveness is not for the person that wronged an individual. The forgiveness is for the person that's been wronged. May May came to see me.

So, my niece, she come to see me the week after her dad get killed. This the first time I meet this little dick. I'm telling you, she was like five, four, five. She was like probably four or five, but she was like 50. So when she came in and she ran around the visiting room, she jumped on my lap.

She said, oh, will you come home? You're not leaving. You're not coming back, is you? I'm like, no, I'm not coming back. She said, I need you to take me here. She telling me all this stuff. And my nephew there too, I'm just, no, I'm not coming back. She said, I need you to take me here. She telling me all this stuff. And my nephew there too, I'm just talking to him. And I'm like, damn.

Somebody finally counting on me. Somebody looking at me in a way I never had nobody look to me. You see what I'm saying? In that way, my little brother, I was always in the penitentiary. So my little brother, Jalil, we really didn't have the time. So I'm like, damn, this little person looking at me like that, she putting a lot of power and a lot of energy on me. And so I already had it in my mind

because I'm gonna just tell you something. Shannon, I'm not built like that to go kill no black man. I'm not built like that. I'm not designed like that. I'm not tough like that. I'm not ruthless like that. I'm not heartless like that I'm not tough like that. I'm not ruthless like that. I'm not heartless like that. That's just not me.

And my worstest fear in the history of life, I don't give a fuck how I die, I don't care what happened. But if a black man kill me, you gonna hear my scream into life then for everybody. You gonna hear my pain. You gonna hear, you gonna, my tears gonna flood the ghettos of America. I don't care about nothing else.

But don't let me go out like that. So I said to myself, I ain't do like that. To be the... Why I want you dead? Because I don't know... Listen, I don't know what happened that night, why it happened. Only thing I know is my brother got shot. He ran into my brother got shot.

He ran into my grandma's house. She opened the door. He died of an arm. I ain't built like that to see nobody else cry like that. I ain't built like that. I ain't cut like that, Shannon. I'm just not any design like that. Just because you hurt Nanny, I don't want to hurt, Shannon. I'm just not in the time like that. Just because you hurt Nanny, I don't want to hurt your grandma.

For what? If I hurt your grandma, when this shit gonna stop? It's a continuous cycle. You said that by not retaliating, it gave you the freedom to spend time with your family. When I got out of jail, right, I ain't have a lot, but I had everything. Because I remember something. Back in the day in the ghetto, we ain't had nothing, but we had each other, so we had everything.

So I'm like, damn, I told her I was going to take her to these places that I ain't even know I had to take her to them. Right. Because I ain't know these places, I was just telling her, I'm in jail, she's like, you going to take it to her. Right. Because I didn't know these places. I was just telling her, I'm in jail. She's like, you gonna take me in? Yeah, I know that. I'm just listening to her on the phone.

I got you, I'm gonna take you there. So when I get there, I'm like, you ain't telling me this shit cost all this money. You know I'm going to bunch it. I ain't know, it said fire below. I going out and spent $50, God damn. They said fire below, I'm thinking I'm gonna get a bunch of stuff for $5. Right. So she got me in there, I'm like, don spending $50, God damn. They said fire below. I'm thinking I'm going to get a bunch of stuff in five dollars.

So she got me in there, Mom, don't be buying all of them. I got to. I just wanted to show up, not just financially, I wanted to show up mentally, emotionally. I wanted to show up for them. And that was my whole thing. So it was like, bang. That was all it was about, was living for them

and being able to see them, them to see me. For me to be an example to my niece and nephew and even for my grandma like, boy, you can do something with yourself. Because I wanted to prove Nanny right. She always said, you special. But I'm like, special? What do you mean?

Why would I be special? I'm thinking she crazy. Telling me I'm special. I live in the ghetto. I didn't know you could be special coming from the ghetto dirt said This mofo really dropping tears for this issue Do you feel like you heard what you were saying feel like the guy? Not only did they listen because a lot of times people listen to respond, but did they listen to understand what you were saying?

I hollered that a lot of the math was, someone would call me. It's not about them listening, it's about conditioning. It's about environmental. You can listen to everything that I say, but a lot of time, as I'm still growing, I don't have the resources to remove you from the danger that you're up against every day.

I'm Tisha Olin, former golf professional and the host of Welcome to the Party, your newest obsession about the wonderful world that is women's golf. Featuring interviews with top players on tour, like LPGA superstar Angel Yin. I really just sat myself down at the end of 2022 and I was like, look, either we make it or we quit.

Expert tips to help improve your swing and the craziest stories to come out of your friendly neighborhood country club. The drinks were flowing, twerking all over the place, vaping. They're shotgunning. Women's golf is a wild ride, full of big personalities,

remarkable athleticism, fierce competition, and a generation of women hell-bent on shanking that glass ceiling. Welcome to the party with Tisha Allen is an iHeart Women's Sports production in partnership with Deep Blue Sports and Entertainment. Listen to Welcome to the Party. That's P-A-R-T-E-E on the iHeart radio app, Apple podcast,

or wherever you get your podcasts. Presented by Capital One, founding partner of iHeart Women's Sports. Hey, you guys, I'm Catherine Legg. I'm a racing driver who's literally driven everything with four wheels across the planet. And I've got a new podcast. It's called Throttle Therapy. This season, I'm gearing up to make history,

competing in some of the world's most notorious racing events, starting at the Indy 500. Join me as I travel from racetrack to racetrack in my quest to continue a memorable career in racing. I'm also going to bring you inside stories with legends of sports, new faces from the next generation of auto racing, and conversations with the people who supported me throughout my career. We'll be getting into everything from karting to NASCAR, even Formula One. Whether you dream about being a pro athlete or an astronaut, we're talking about what it takes to make it. Listen to Throttle Therapy with Catherine Leg,

an iHeart women's sports production in partnership with Deep Blue Sports and Entertainment. You can find us on the iHeart radio app, Apple podcasts, or wherever you get your podcasts. Presented by Capital One, founding partner of iHeart Women's Sports. Jon Stewart is back at The Daily Show and he's bringing his signature wit and insight straight to your ears with The Daily Show Ears Edition podcast. Dive into John's unique take on the biggest topics

in politics, entertainment, sports and more. Joined by the sharp voices of the show's correspondents and contributors. And with extended interviews and exclusive weekly headline roundups, this podcast gives you content you won't find anywhere else. Ready to laugh and stay informed? Listen on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. A lot of things these young brothers, they do hear as they smart. A lot of things these young brothers they do here as they smart a lot of them is smart

But environment their environment don't allow them to grow Because I can't move out of this environment right here, and I know them dudes down them block. They want to kill me I got to protect myself. I want to kill so it's deep We tell these kids a lot of things we and all we do is criticize young black male every way possible. We criticize them as much as possible, but we don't we don't bring no resources. You know, I mean, people make money off of just criticizing us and talking down on not just us as black people, but they don't they don't got no. OK, you criticize us.

You got all these gigantic platforms. What we doing is cool, Shannon, but they got huge media platforms. They just wanna tear the people down in the black community, but they ain't coming up with no solution and they ain't bringing no funding. So I can tell these young brothers this, that, and the third, but they still gotta take care of their baby, but they gotta figure out the only way that they know.

And in order to really take somebody to another level, you gotta have time, energy, and resources to deprogram them so you can reprogram them The programmer was hit The the dehumanization of black people by black people was strong This is some shit that we've done it started from when the little boy is young And he planned on the swing and he fall he start crying boy be tough don't cry We're taught to ignore and bury our emotions and our feelings and our vulnerability That's not cool, that's not tough.

So all that stuff right there, it's a real big program and it took place by us alone. So how do we come up out of that? It's gonna be deep, it's gonna take a lot. How does one outgrow the environmental aspects to constraints in which he or she is brought up in if they're not removed from that environment because the fish is only going to get so big if the tank is not conducive for it to grow

a tree is only going to get so big if their environment is not conducive so if you just put it if you put a tree in a tub it's only going to get as big as the tub allow now if you take that tree out of the tub and let it grow in a 50 acre field, it can grow, it can flourish. How difficult is it to reprogram, you say reprogram so I can program in the right aspect, how difficult is it to do that? In the history of our community, the people that was able to do that, it was multiple, it was a few, a few. Educational relocation is the greatest thing that happened to college. See, a lot of people talk, oh, you only college,

we understand that you might come out and have bills, but college exposed you to other cultures. See, the hood lack exposure to the world. And a lot of times, you don't never, think about everybody that left. Mostly everybody that left. You never really see them come back because they see they meet other towns. They go to they get relationships with people and it's just and they go.

They go and they see the world. They're the ones that come back. Most of the time, the people that go and get the education, they're the strongholds of the family. They're the ones that the family count on. Call your uncle, call your aunt. She down there, she's a doctor. She's a lawyer. She did.

We got to start educating ourselves, making sure the kids is educated, putting books in their hand over tablets. We got to start there because I'm not gonna say we had to point no return, but some people is just stuck and they're using that as a badge of honor. Sometimes in our hood, ignorance is a badge of honor. It's a cool thing. Nobody want to you know we can't say that about because anytime black people say things about black people they ain't supposed to say that out loud or whatever I don't know how that chicken yeah but sometimes it's a badge of honor. Oh I'm this. Think about it. We put on a pedestal the

criminals American way the American way at the end of the day we love The successful criminal we love Tony soprano. We love Scarface. We love Michael Cooley own This is proof The judge the judge the lawyer the district attorney the president's all them people they love the movies That's the day they want so the programming is deep How difficult is it to really break a cycle when, you know, you see a father that goes to jail, he had brothers that go to jail, and now you see a kid, the only thing that he knows is disruption, corruption. How difficult is that one? I'm a product of generational incarceration. My stepfather, Hip, he was in Dallas penitentiary in the 80s. Me and

him were cellmates in Dallas penitentiary by 1998. By 2005, me and my brother Steve were cellmates in Dallas penitentiary. And there's a picture of me, it's inside of the book. Me, HIP, and Steve on a visit when I was a kid. And I want we all wind up being in that same prison. Wow. It's a cycle because prison is, you gotta think about this.

The ghettos of America build communities. And when I say the ghettos of America build communities, this is what happened. As we do so much crime in the cities of America, there are small towns in America, middle of Pennsylvania, middle of Ohio, middle of California, where, oh, population is up. Then one day you just see this landfill, you see some construction workers come. And then a truck, these 18-ers come, bunch of them. And they start putting these new prisons together like Legos. Then the gas station, they build the gas station.

Then the Walmart park up. Then a hotel pop up. We building communities. And I'm gonna tell you a story, deep one. It was this guy named Skeever, I used to go back and forth with him on the tier. Because he just, I used to always speak up because he would go in people's cells when they in the yard and do check-in. He ain't supposed to be nobody. I used to say little stuff. So we used to battle.

One day, he set me down. I go to the bubble to get some legal mail, because when you get the legal mail, you got to sign for it. And he said something strong to me. I Never forgot this He said come here people's that's my last name. I said what man what you want man? I'm just signing for my mail He said look he opened up his shirt and in between his shirt and his vests because they had a staff who vest He pulled out an envelope the envelope was folded. He opened the envelope. It was a picture

He put the picture down says I'm signing for signing for my woods name, he opened legal mail. I stopped, before I leave, I stopped. He said, you and the homies, man, you and the homies. Being sarcastic, using the word homie. You and the homies took care of him. Thanks to you and the homies. I'm like, I looked at the picture. It was his son standing in front of a big house

with a pickup truck and a big boat there I said you want homies got me that Usually I have a verbal little verbal spar with him, but he he stuck me that day I couldn't I was wounded so I just walked back to the cell and sat on the bed. I said damn Ain't mean none of the homies never bought our mom no house We never sent our kids to college. But you know how many kids, you know how many homes and kids is going to college that me and the homies is taking, me and the homies is doing that.

But it ain't going to our community. We sending, we taking care of families, we taking care of generational because in prisons you have with neplicism. You got the warden, the warden brother is the security captain. His other brother is the lieutenant. His sister is the head of the medical. The other cousin is the head of the gymnasium. The other cousin is the activity director.

The other cousin is the head of the work force. You walk inside a prison, you see 15 family members that go home every day and 15 family members that don't. That's the prison system in America. So it is deep. But it's deep. And it's going to take a lot to break that. Why is it that a lot of times that you see rappers and they rap about that, they made money millions and they still go back to that culture? Why can't they let that go? Why can't they escape that one?

Because in the ghetto, everything is about ego. You got to prove to the dudes, the ops or whoever they are. Everybody want to prove to the people that they are doing better than, that they still real. You mean you real, you just bought your mama a house. That's real enough. But it gotta be, you know, people wanna prove that I ain't no chump, I ain't no turkey. Listen, let me tell you something, man.

You just rap some songs, right? I'm telling you, you went in the studio, rap some songs. You got that publishing money. You got a bunch of money, it depends on how, rap some songs. You got that publishing money. You got a bunch of money. It depends on how you deal with structure. You got all that tour money. You got $10, $15 million in the bank. I think it's about time to start being a pussy, man.

I think it's about time to start being a pussy. I'm just being real because I'm not the one designed and I'm not built like that to tell you some bullshit Shannon to say be tough. No, everybody else telling you to be tough. I'm not gonna tell you that I think because All the rich people I don't think they trying to worry about what somebody saying about them from a neighborhood They're still trying to figure out life So I think it's cool to be Not be that tough no more man. Master P said

something last night on our live show he said sometimes man people be trying to get trying to get you to trick off your position like you're in a great position and they get you. No no a lot of people fall out they get you to crash out. Yeah because you said you told them that look you're gonna finesse yourselves out of this position your family like you got your family in a great situation and you will let somebody finesse you out of it. But what did I tell you early in the interview? The ego is the number one killer of black man. It's the number one finesse out of the position. Like Shannon, how many people say some

crazy stuff about you? Just imagine if you just you know if you if you if you just reacted to everything. A lot of times it don't even be a lot of times it don't even be that people don't like you. It be that people can't get around you and utilize your resources and utilize you. A lot of people, you see them, you might see somebody say something to the joint, I know you got a memory, you be like, they'll see you, Shannon, what's up? You be like, why you say that stuff about me, man? No, man, I was just, no, man.

A lot of people just be wanting to hug, Shannon. They just be wanting a lot of people just be one to hug Shannon. They just be wanting some love they just be wanting to get embraced and they don't know how to go about that you utilize the proper channels to say damn Shannon I'm trying to do something with you man. Is the time right? Is the time right can I get on your show? Or whatever it may be people don't know how to do that. You know what you recently sat down with Kodak back and you had a conversation with him about his drug use. Well let me ask you a question. How do you determine who, I mean, if they reach out, you willing to sit down and talk to anybody, chop it up, have combo with anybody that reaches out. How do you go about who you sit down and talk to and impart wisdom on?

Oh no, you can feel that shit. You can feel it because when you're doing it, you can just feel it. You can, and you know, I still know what's going on. You're moving around, you know what's going on. And everybody with these artists is sad. Most of their teams and managements are pussies. They got a bunch of yes men around them. A person is not, they care more about getting a check off

of them than this person living. These people don't be giving a about these young bloods because they don't come come from it so they don't understand it. Now the ones that don't come from it and they're afraid of it cool but if you come from it it's your duty to put the check in on them. Like come on man somebody got to be in line to check everybody scared. I came with some joints I'm like damn anybody scared of this? Yo my man what you doing? Oh what's up? What the f*** you doing man? Type of drugs you using, man? I done walked the rooms on people like that. Like, damn, you bigger than this, man.

You know what you... You got the baby you got. And that's a lot of them, but you know, you just fill the energy with the... You know. How... So, you kind of touched on this circle of friends, and I'm a firm believer that you have people in your corner

that tell you what you need to know not what? You want to hear now you say something very interesting Because see if I tell you what you need to know you're gonna stop the bus while on ask me to get off Bro, I need that refining to shine come when you walk up in the club. I'm with wallow They see wallow popping bottles eight. I ain't wallow, but I went wallow so I know what comes along with it Mm-hmm. I can't ask you that I can't tell you what's real It's a wallow man you a you effing up because you won't stop the bus and ask me to get off it now I'm gonna see you reflect. Let me see while oh is only poppin pure few I'm not gonna pop

Make sure you go get that this you hydrate hydration drink in the fill of your sister in the Chicago sky I'm owner, but listen the tropical punch mm-hmm. He's drinking a watermelon I don't drink I don't smoke, but I'm saying but you understand what I'm saying Yeah That if I tell you the truth you're gonna stop the bus you're gonna ask me to get off and I can't go with you I you're not gonna always in time But but you know what they got a double back because sometimes that don't always happen But it need to be done because they come back when they in prison or whatever happened or somebody they gonna come back

But somebody got to do it but somebody got to do it somebody got to do it Celeb you've been you've been to prison. Yeah, and you a you not you weren't famous. So you in g-pop Yeah, you got diddy and you got our kill was in GP I was in GP right right, but I wanted to be in PC some days cuz it got a little brutal when I can imagine Yeah, we want to slide be in PC some days because it got a little brutal. I can imagine. We want to slide up and PC like a little this day, too many stabbers, man. Let me just y'all. You got some space back there.

Y'all need somebody to move. Y'all need myself. I was some days I wanted to be in PC. How difficult how much how different is it for a soleil being in a situation than a regular regular city? I think it's different. It depends on what environment you in. Federal, state, it depends.

I just think, I've never seen nobody coming here and then have any problems. That was celebrity when I was in prison. You had some celebs that came in there when you did that? Yeah, some came through, but it wasn't like they wasn't on narrow level. That's a mega star. People will be in there just fanning out sometimes.

You'd be shocked, man. Dudes being jailed man everybody it ain't all what the movies play out especially if you ain't got no problem with nobody you know what I mean but I ain't saying somebody won't press you like yo man I need this money send it to you know I don't know that you know but but that happened did that really happen yeah it happened it happened to get protection you got to get protection and no no I ain't saying you gotta get protection but somebody might press you man somebody might be doing life you might come in there you might have some you might have had to get money not even on a that level

And then you might got a sense of my and people might I guess some people some money. That's all Yeah Let me ask you a question is the true ghillie started a million dollars with a game podcast How did you I mean you get out? So how do you guys how did he have the foresight and the forethought to come up with a million dollars worth of game and say, you know what, my homie just did a bid?

Cousin, no, this is what happened. I'm gonna tell you what happened. When I was in the joint, he was doing million dollars worth of game on Instagram, 2012. Let me get y'all a million dollars worth of game. Boom, he was popping it. So when I get home, see, one thing about this is like this. The great thing about me and Cuzz, we know our rules.

I'm more of the researcher. I'm more of that person. I'm more of, I'm going to get with you, Cuzz. When these people start talking, and we got to get legal involved, we got to go sit down, then I'm going to call you. But I'm going to go do that. You sit down. You do what you're going to do.

You did enough. You build a whole following before I came home. I'm going to add value to it. Because I'm one of these type of players. I'm a player like this. If your name is on the marquee, Shannon, and I'm really about you, I'm going to get you water, I'm making sure you right, then what you need, man.

You see how your brother came over here, I don't know who that brother was, made sure you was right, it was no ego involved. Man, I ain't finna be no dude boy, I ain't doing all that wallop. No, I'm just saying, see, that's your problem. That's why you got to go back down the way. Come on, you ain't going on the road, baby.

Go home. See, that's why you got to go home. But that's the problem. I knew we had different parts to play. That's why we work so good. You know what I'm saying? So one day, he already doing it on Instagram. We doing our thing.

We had already had content on Instagram, just the everyday content, riding in a car, all that type of stuff. I'm up four o'clock in the morning, and I like to read articles. I think it was on Apple. I love reading articles to get information. So it said,

Spotify allocate 400 million to podcasts in the first quarter of 2019. I called him early in the morning. I said, yo. He all, man, what the? Yo, get up, read that article. I just text you that article. Read shit read it, please cuz he read it So when he read it he called me back he said yo, we got to get this shit rolling

We got to crack out the mics. Talk about podcast. Yeah at that time Maurice Claret, that's my homeboy brother from another he used to always call me like while oh you and Gil got to start a pocket He called me and Gil y'all y'all got to start a pocket whatever this the first time that this dude woke up and I'm like this he called me back and I'm like he ain't gonna talk to him later he called me back he was like cuz we got to do it crack the mighty give it all that money that day I call my homeboy Nick rich graphic designer so I need a. That afternoon he had the logo. I called my attorney, Shay M. Lawson, I said,

Shay, I need this trademarked. We get the LLC off, got everything done. Got the LLC, all that shit, boom. April 17th, we dropped the first episode of Million Dollars Worth of Game. It went number two in comedy on podcast on Apple and number four in all categories in like seven hours. I said we got something baby. We got something. And we just started knocking. I said cuz this what I'm gonna do.

I'm gonna go, I'm gonna get a deck created, and I'm gonna take all our social media and this is the business of podcast I'm gonna take our social media following because he had a million I had a half a million I said I'm gonna take our social media following I'm gonna put that on the deck and I'm gonna tell sponsors people that want to be sponsors I'm gonna tell them this if you sponsor on this show every time we put a clip up on on our page because million dollars worth of game that's gonna be a million hours worth of game page on gilly and Wallo page we're gonna tag sponsored by

Shannon sharp show whatever whoever you is he said all right do you think I said I got you One of the first place I went was to a funeral home. I Go to a funeral home because I went to this funeral, right? boy's funeral home alright in Asia was like she was like I went to this funeral, right? Boyd's funeral home. All right? And Asia was like, she was like, she was at the funeral license, nice looking sister. But my homie, that nigga looked like he was still

living in the casket. I said, you bad. So I go there, I said, listen, I got a package for you. My sister from another mother, Mary, she hooked up the decks for me in the different entries of sponsorship. Right? So I go to her. I said, listen, she said, yeah, I want to do something like this. I want you to market this joint. And this is when I'm just learning and creating my personal business of podcast.

So I said, all right, I got you. She paid me. I think she probably gave me like twenty thousand for four for four minutes. Right. A minute. This this how I was selling it I was selling minutes by you get on each show You get a minute worth of advertisement your logo won't pop up your number gonna pop up Everything will pop up and I'm gonna run it down. So she said alright cool Pay me the money. I said, alright, let me go. I'm winning done the ad By the time I got to the second area because we only do four shows a month one a week by the time

I got to the second area. She called me while oh stop. I said, what's up? She's I ain't got enough work I'm getting too many bodies baby. I get in too many bodies Episode come on this episode of me and I was worth a game is brought to you by boys funeral home one thing about life You're gonna die one day and when you die you want to be laying in the casket looking like you living even though you did You want to be looking like you're gonna get up out of And when you die, you wanna be laying in the casket looking like you living even though you dead. You wanna be looking like you're gonna get up out of the casket. You wanna be looking like, wow, I wanna look like that

even if I was living while you laying in the casket. I'm breaking it down. She was like, it was that. Next thing, Springfield Hyundai. I go to them, bang, they say, listen, we gonna give y'all 25,000 a month. Four minutes, back, let's do it baby. I'm coming back, Gil like, I said, yeah baby.

I wasn't going off of CPMs and all that other stuff they were doing. I'm creating my own industry. And business, you gotta know your value. When you bring value to value, it increase your value. I knew that we was valuable. I knew people wanted brand visibility cause we was cultural.

But I'm also a good partner whereas though, I wanted to be mutually beneficial. We doing business, I need to make sure you're getting taken care of. Forget what you're giving me. I'm not gonna feel right if I know Dan Shannon gave us all this money, man, and we didn't do what we needed to do.

That's not business. So we popping it, it just kept popping, popping, popping. One day I get the most scariest call in my life. I'm in the crib. Phone went to answer number. Just before when I was answering numbers and I ain't know what it. I mean, I ain't had no money there. So I said, how you doing? This is Wallo, right? I said, yeah, this is Wallow. Is Gillie around? I said, yeah, he said, this is about the podcast. I said, all right.

Called Gill, yo man, got somebody on the phone. He said, hi Gill, how you doing? He said, yo, what's up man? Gill like, who this man? You know, Gill B. He said, hi, I'm Courtney Holt. So me, I'm a vicious researcher. I'm like, this one out of the phone.

I sent it to Gil, screenshot. Oh shit, this dude, this dude that ran it, he's the head of Spotify at the time. I'm like, how did, I'm saying to myself, how'd he get my number? I'm Tisha Olin, former golf professional and the host of Welcome to the Party, your newest obsession about the wonderful world

that is women's golf. Featuring interviews with top players on tour like LPGA superstar Angel Yin. I really just sat myself down at the end of 2022 and I was like, look, either we make it or we quit. Expert tips to help improve your swing and the craziest stories to come out of your friendly neighborhood country club.

The drinks were flowing, twerking all over the place, vaping, they're shotgunning. Women's Golf is a wild ride, full of big personalities, remarkable athleticism, fierce competition, and a generation of women hell-bent on shanking that glass ceiling. Welcome to the Party with Tisha Allen is an I Heart Women's Sports Production in partnership with Deep Blue Sports and Entertainment.

Listen to Welcome to the Party. That's P-A-R-T-E-E on the iHeart radio app, Apple podcast, or wherever you get your podcasts. Presented by Capital One, founding partner of iHeart Women's Sports. Hey you guys, I'm Catherine Legge. I'm a racing driver who's literally driven everything with four wheels across the planet. And I've got a new podcast. It's called Throttle Therapy. This season, I'm gearing up to make history,

competing in some of the world's most notorious racing events, starting at the Indy 500. Join me as I travel from racetrack to racetrack in my quest to continue a memorable career in racing. I'm also gonna bring you inside stories with legends of sports, new faces from the next generation of auto racing, and conversations with the people who supported me

throughout my career. We'll be getting into everything from karting to NASCAR, even Formula One. Whether you dream about being a pro athlete or an astronaut, we're talking about what it takes to make it. Listen to Throttle Therapy with Katherine Legg, an I heart women's sports

production in partnership with Deep Blue Sports and Entertainment. You can find us on the iHeart radio app, Apple podcasts, or wherever you get your podcasts. Presented by Capital One, founding partner of iHeart women's sports. John Stewart is back at The Daily Show and he's bringing his signature wit and insight straight to your ears with the Daily Show Ears Edition podcast. Dive into John's unique take on the biggest topics in politics, entertainment, sports

and more. Joined by the sharp voices of the show's correspondents and contributors. And with extended interviews and exclusive weekly headline roundups, this podcast gives you content you won't find anywhere else. Ready to laugh and stay informed? Listen on the iHeartRadio app, Apple podcasts, or wherever you get your podcasts. In culture, you don't got to ask nobody to do nothing for you. When you popping you hot, the people that need to find you, gonna find you.

It ain't about nobody reposting you. They gonna find you. I don't know how he got my number. So now I'm on the phone and I'm like, I said, he said, what do you guys want? I said, what you talking about? I said, no.

What do you want? He said, no. How much money do you guys want? Now I'm stuck because I don't even know what to tell him. I'm stuck. But it's like, I said, we want ownership. We want all our IP. We want to keep owning our IP. Yes. He said, we want your IP. So how much money do you want? I'm going to join Texas Gill this year again, spooky Gill, because I think this like some movies, some shit that you know, when they tell you go into the other room, I'm like, all this

guy, I'm like, oh, shit. Right. So I'm like, all right, I'm gonna take can I have my lawyer? Can you see I'm going to text you the email? Let's get on the email chain. And our legal get involved. When they start talking about legal, you know, this shit is real. Right? It's game time. Yes. I'm like, back. Gil was like, who was that? I said, I don't know, man. And I sent him all this shit. I'm like, that shit was scary. I was sweating on the call because I mean, you know, you know, I never had because I'm in I'm still trying to come up. That's when we got in the game. We had them to be negotiating with them

and negotiating with Barstool. It was and it turned us up. But at the same time, I'm already getting the money from our own sponsorship. I'm already doing it. I'm getting a bunch of money. We're doing it. We're killing it. I'm doing all the brand deals, all that stuff. We was killing it. Normally people say don't do anything with family, but you and Gilly seem to work. How did you know that it was going to work? And you guys go 50-50 on everything. How did you know that it was going to work? And you guys go 50 50 on everything? Yeah. How did you know cuz family man sometime? Why little man, you know, family do you bad? One thing about cuz cuz and me and cuz ain't got no ego. I can check him and it's done right there. He can check me and it's

done right there. Because if we wrong, we wrong. If we right, we right. We don't and then we not in competition with each other. Like, I'm so, like, you gotta understand this. You gotta understand this. I'm so excited for him right now in this moment, because, simply because the Eagles is winning. And this dude, when I say he loved the Eagles. Oh yeah, man.

Listen, when I say he loved the Eagles, he told me, he said, cuz, we was say he loved the Eagles he told me he said cuz we was on uh Bustle with the Boys card he said I won't have sex with my wife for a year if the Eagles go win the Super Bowl. They gotta win by ten Super Bowls. But that's what he said so I'll be so happy that listen Eagles is my team now you know I mean right I don't really you know I bounce around people know I got different teams a year This the first time in the history of my life that I've been faithful to a team for a whole season I've never done this shit in my life. I usually bounce around especially in the playoffs

Oh, they got dropped out your New Jersey. I pull my jersey out You're right. I mean, I don't even know where my jerseys at but I'm gonna say that Like we so excited for each other. We always champion each other when we win that's different, bro You don't see that everybody want to compete with each other when we pose to eat with each other We just not doing that shit. We ain't built like that. We just not built like that What made you guys sign with Barstool because? Talk to Portnoy he's like, hey, yeah, we signed him, but we didn't really know. Because, I mean, culturally and fan base wise, I mean, that's not where they that's not where we are.

And their culture and their fan base is kind of not where we are. But it's a match that works. You know, you know why? Because. We was going back and forth with Spotify. It was cool. Spotify wanted to box us in. Cause Spotify, they take you off of YouTube and say, you over here now. The visuals, you can't put the whole show. It was like that.

I'm like, no, what about our people? Everybody ain't got no money for no subscription for that. Barstool was like, not only was he gonna give you the paper, not only do we don't wanna own your IP, but we gonna make sure y'all still stay over there so y'all can do what they want to do. When we signed Dave and Eric and Ardini was so real, when they met up with us, it was like they didn't play. They asked us for a number. I said it, but I should have said the number too early. Yeah, yeah, yeah. It's a little low number. You should have went a little high.

Because, you know, I'm just thinking about cuz I was broke at the time I wasn't broke, but I was JVM just barely making it. Yeah So I'm like damn so I'm like, so I told him I said this just the first deal I say listen We in Demons, it's out of Philadelphia. They come down and get on train come see me again We go there Gil say you got it. Go ahead. Go ahead cuz I'm at the table They said we just 36 month, you know Distribution deal, you know the whole thing

See how much I Think I'm popping my shit. I Said three million cool. She said all right Hey, you know, you don't screwed up you thought you screwed up the video you said 3D said Nia. I didn't even get the three million out. Because I'm like, damn. Now I'm sitting there, I'm like, Gil kicked me like. But he said, I told you to say something.

I said, damn, nigga, what you want me to say? You know what I mean? We shook our hands, signed it. You know what I mean? We shook our hands, signed it. You know what I mean? Lori got the information, you know, all that shit. But it was like, now I ain't gonna hold you. What we did in two and a half years into that contract, man, the first offer that came through and the renegotiating, Two and a half years into that contract. Man.

The first offer that came through and then renegotiating cause now we ready to start a bid war cause we ready. We got to leave, we got to leave. Our joint coming up. The first joint that came through 25 million, 36 months. Licensing deal. That was the first deal. Dave told me, he said on the pot, I got a blank check for y'all. He meant that shit. Because Dave is a little different.

He definitely different. Having talked to him, he different. And one thing I say about Dave, that I, Dave don't respect money. Respect loyalty. He don don't respect money. He don't care about money. Don't. Like it's different when you got somebody that better you. Yeah, I could have went to Amazon,

yeah we could have went to Spotify, yeah we could have went to anybody else who the numbers was there. I'm talking about, and the same thing, it's just coming through the different deals, right? But I said, these people better know what's the name. we went in the room for five minutes shook hands walked out we stayed with bars too. Bunch of money and I'm like yeah cuz I see you pull up with a new part a part damn near every week I might go get one after this show just because

I got you know I mean just because but but but this is this is this is the thing about it is we put the work in man right every day we getting up putting the work in Shannon you put the work and you won't get what you need You know, I mean you've been out here doing some other you work. It was about putting the work in so it was like damn And it's just the business game one thing I'm gonna say about bar stew When I would when we went to bar stew, I Stayed in a hotel for about a week In New York and I went to the bar stool office every day.

And that one week of me staying in bar stool, I'm going to the office, talking to different people in the office, that one week I learned the whole podcast game, the whole business side of it. I'm talking about Dave and Eric Cunardini, that's why I mess with them. They took us to their plug. They took us to their investors. As we got to, they said, listen, these guys are getting too big, man. We want you to introduce you to, we go and have a meeting with the people that gave them

money. They was like, where they do that at? Wow. Where they do that at? Wow. Where they do that at? You know what I mean? This our last year in Boston, new deal coming. This our last year. Wow.

Turning down deals, obviously, you know, sometimes you have to walk away. Yeah. It's not an easy thing because that money you like, damn, that's a lot of money. But at the end of the day, it has to, does it have to feel right? Does it have to represent you and Gilly

in order for you to like, okay, this is what million dollar worth of game, we'll rock with it. You know what it is? We need partners that understand what we doing and understand that we trying to grow and got the infrastructure and everything to support that. That's the first thing that we looking for.

You're gonna have differences no matter where you go. Any big company in America or in the world, there's gonna be things there that people gonna do shit, say things that you might not like, but it don't matter where you go at. But our thing is we need the infrastructure for growth. We need to make sure that these people believe and they see the vision of what we're gonna do.

And they're gonna get out of our way. They've never been in our way. So moving forward, you want you and Gil want to keep creative control of what we own our own stuff. We own million dollars worth of game. We got our own facilities. We got all our own equipment. Everything is like we're not the people that say, oh, this is the problem with people. People want other people to say, i want to use this facility i want to use your equipment i want to use your people i want to do all that and i want all this we don't do that we got our own equipment we got our own cameras we got our own team we got our own shit yeah we just created this should be

that this should be that this should be that you don't say so, you know, well, partnerships, I mean, you got Reebok, you got hand Puma NFL Network, Global Citizen Foot Locker, Philly Union, a lot of them. How did you know? Well, how did you know how to do this? Because I mean, had you had any formal training or informal training or so? So how did you know how to like, okay, you know what cut this up you know ads I'm gonna do this for I'm gonna do this for a minute you get one minute per week we shoot four shows a month you get every and I'm gonna hey boom boom boom it first started in the streets of Philadelphia I used to write on walls I remember I went to this event and it was like a block party or something. And I told somebody my name was like, yo, you the guy that be writing on walls, you wild up.

Okay, so when I got to jail, this is what I did Shannon, I'm in the jail. When I'm in jail, we had TVs in the state penitentiary in Pennsylvania. My celly said one day, why every time all you do is just keep clicking watching commercials? I was fascinated with commercials because I always was wondering, every time I went to McDonald's my Big Mac ain't never looked like that, man. You dig what I'm saying?

So I'm studying that, then I realized, hold up. I started reading books. This was an advertising agency that did this. McDonald's didn't make that. Then I started studying advertising. Then I read a book called Damn Good Advice by George Lois. George Lois is the one they made the TV show

Mad Men about, the ad show. He's one of the greatest admin in the world. At the same time, the only show that I'm watching religiously, the only person I wanted to meet when I got, was Anthony Bourdain. Parts are known, no reservations to lay over. He was one of the greatest, he was one of the greatest explorers to me.

Because that and the travel channel was taking me around the world, but I'm looking at that, but the advertising thing I knew one thing. You got God, then you got marketing. In that order, can't nobody tell me nothing different. You got God and then you got marketing because you're marketing to who your God should be. What church you should go to, what car you should drive, what food you should eat, what

you should wear, what restaurant, what school you should go to. Market, market. Everything is marketing to you. That's the most powerful thing on the planet. You don't make the decision. The marketers make the decision for you. They force your decision. I said, I want to be a marketer.

Nobody want to do that. Nobody want to do it because it's not shiny. That's why if you see my stuff, when I came home from the prison, I went to businesses in the community and said, listen, I want to promote your rib shack, even though I don't eat ribs. I want to promote your rib shack because I know it't eat ribs. I want to promote your rib shack Because I know it's people in the city of Philadelphia. That's 15 blocks away. They don't know what's here. Hey everybody

I'm Wilo27 welcome to Shannon Rib Shop. One thing about these ribs They fall off the bone the sauce is a sauce that you never taste before one thing about this sauce when it hits your tongue It grab your tongue and it slap your tongue. The sauce is so juicy. You never tasted this Nobody wanted to do that. I said, I'm gonna step into a field where I don't have nobody in my way. I gotta worry about ad agencies and all. I ain't worrying about them.

They disconnected from the reality of culture of now. And I ain't talking about black culture, I'm talking about the culture of what's going on now. A lot of them is disconnected. That's why I got a company called We Control Cool. It's a company that connect businesses that need that next level thing, that need to be connected with cool,

that need to be connected with everything that's next level. That's what We Control Cool do. You're a cultural advisor for Google and YouTube. What does that role entail? So I'm on a phone with Leo Cohen and I was talking to a role to equality. It was like a couple hundred Google employees on a on this call and I'm telling him my story in a Leo Cohen said Wow, what is it that you want to do? I said man? I want to come to YouTube and start my own program I don't like these dudes on YouTube because every time it's a tutorial they too wordy

Nobody want to hear that shit and the average person don't know what they talking about Nobody want to hear that shit. And the average person don't know what they talking about. So we need to teach people how to start their YouTube, how to scale on YouTube, how to monetize their YouTube. You serious? Yes. Let's get on another call. I started a program called YouTube Avenues. YouTube Avenues, we went over to 10 cities and what we do is this.

We go into a city, we put four or 500 creators, whatever you wanna do, inside of a room and my team come, when I tell you my team, I got a mean team. I'm talking about Tuma Bassa, right? One thing about Tuma is this, he's one of the most beautifulest people, one of the most honest people you ever will run into in the history of the music business.

This dude, this brother is real. He's the head of black music for YouTube. We go there. He put a team together. Him, shout out to Viviann Lillard. Rachie, Mahalet, Adam, Brittany. I'm talking about as a team of us, right? We went from city to city and we put 400 fine people in the cities inside of a room and teach them how to start their YouTube, how to scale on YouTube, how to monetize YouTube.

Philadelphia, DC, Baltimore, Detroit, Miami, Houston, Oakland, London, and the list goes on. But we went to all these cities and we left something special there. And it's all because I had an idea and I said, yeah, I could come over there and just talk about me, but no, let's do something for the community. And that was the first program they ever had on that level

to give back out of all these platforms. You mentioned that how Dave introduced you to the people that gave him money in order to do what he wanted to do. And they introduced, he introduced them to you. And now, and Dave, like I said, I talked to Dave and he's like, hey, people get big and they leave, hey, bless them.

Dave ain't no hater. He's not. Listen, everybody that been on Barstool, Barstool has been an incubator for them. They went to the next level and they got shitload of money. Call her daddy, example. Pat McAfee, example. Like every, Bustin' With The Boys.

Caleb, example. Dave is the type of dude you go to Dave and be like, listen man, you're like, all right, cool. And then the thing about Dave that I respect, it was some people that didn't even own their IP there, he gave them their IP and said, go ahead, do your thing. Where they do that at?

Wow. What did you learn most about business, Wawa? I learned that it ain't personal. And I also learned that business is 90% about relationships. Relationships is worth more than money. And the thing I like about business is you got to understand the power of partnership. Partnership is this.

Shannon, you got a bunch of resources. I'm gonna say damn Shannon. I'm gonna bring this idea I got over here to you and return I'm gonna give you some equity So in return you want to open up your resources to me. Mm-hmm That's all business is business is a is about equity is about fair treatment is about Understanding that is not personal. Sometimes things might not go your way, sometimes you might get outbid, but this shit is really about who you can get on that phone. I got a strong phone. I tell people all the time, being on this side, it's about relationships because you never know somebody might have been on a

starter role three years ago in a bigger role five years ago and the you know what I met what I met while oh I met this gentleman about four years ago and I think he's doing something let's give him a call and he remember how you treated him how you respected him that's why I respect anybody in the room at the end of the day Shannon is like like this. They don't understand, there's a difference between you getting the deal for 50 million and you getting the deal for 65 million. And that one, listen, that 15% more,

that 15 million more was solely based off of I was doing it by myself, but Shannon, you knew somebody over there at that platform or dead bit inside Oh that was named and they said Shannon you're part of this Let me see the numbers. Oh, yeah, we can do this I'm talking about this shit is five minute phone call business man. Yes, tens of millions is traded from finding five minute phone calls People don't understand it. Oh Yeah, this episode is uh super but you know

what people and I tell people look the toes you step on today might be on the foot connected to the leg that leads to the one you got to kiss tomorrow yeah you got to be careful how you treat people because you treat somebody bad one day he's gonna be he or she might be in our role and you know what it always happened like that though that God was a jerk to me And now somebody that might not be as qualified maybe not as deserving or earned the opportunity But because you are jerk three years ago five years ago maybe even ten years ago now they get that opportunity that you pass by only because You look down on that person and the funny thing about thing about this thing for everybody up there that's coming out,

the most powerful people, the most biggest deal makers. They look like some dude that's stressed out with some beat up here with a beat up here, a hook of sneakers on, some skinny jeans and a Panagonia little vest on. And you're not even going to pay attention to them. And they're the most powerful shot call in the room, man. Yep. I'm telling you, man.

I think that's how I go. You and Gillie, y'all put together pay-per-view, boxing events, concert, your own drink company, sale merch. What have you learned from each endeavor that you embark upon? What have you learned, Waller? I learned that relationships is worth more than money. It always go back to relationships, because one relationship one call I got that's why I tell you in this

game is about having a strong phone. And the way you get a strong phone is through relationships and not giving nobody number out and calling people for what you need to call them for not to BS because you could lose my in the process is just calling people to call. You could text people, check up, but that's all that. So when I was, for instance, Clover, everything I had done, I always knew somebody that I could call. They could give me a better GPS.

They'd give me better directions to get here quicker or safer. Sometimes it might be longer, no, Wild Love. Don't do that. Damn, but I got listen to me. This is how it's gonna play. You move here, do you move here, do you move here, then you'll be here at 36 months with what you're doing. I'm telling you, this is a bigger play. Alright, cool. Sometimes I got to slow it down. Sometimes it, you know, and that's what is good to having good advisors and good people in the game that's that really been here to the Sean G's, the, the, the Troy Carter's, you know, the different people that I have that I can call on, you know, I mean, that could really like give me some, you know, Tony Drapers. Right. Since securing these big deals, how has your life changed?

Right. Since securing these big deals, how has your life changed? Man, it's lonely at the top, man. It get crazy, man. I'm gonna tell you something, man. Once the success come, people find ways to fall out with you, man. Because, you know, you start getting smart because it's hard, man. Because, man, I'm gonna tell you. It's hard once you slow down and realize people just want to use you and I'm not saying everybody but but when you know sometimes family friends they just see you as a dollar sign and they don't see you as a friend no more Shannon if I'm calling you all the time

we laughing about shit on Instagram you see that post that shit was good and then now I'm calling you Dan what's up man oh man man you don't believe this man boy doing bad they just they just took my call man they told my Steve, damn what's up man? Oh man, man you ain't gonna believe this man. Your boy doing bad. They just took my car man, they told my car. But what happened man, I owe these tickets. Man how much you owe man? They said I gotta pay 45,000 man.

Your car cost 5,000 man. What is you talking about bro? Because it's hard, you know what the time it is? It's hard. It's hard for people to sit back and just enjoy and be happy for you They want to also live exactly what you doing. They want to come and fake work Man, I'm gonna come work for you know, you know, you know, you ain't gonna work You just want to come around and get you want me to sponsor this lifestyle because a lot of times from our culture

Everybody wants somebody to finance a lifestyle that you might not be living. I don't party, I don't go to clubs, I don't smoke hookah. You know what I mean? But I didn't look out for people and they go do some dumps and then they back at my door again. This concludes the first half of my conversation. Part two is also posted and you can access it to whichever podcast platform you just

listened to part one on. Just simply go back to club Shae Shae profile and I'll see you there. Catch Jon Stewart back in action on The Daily Show and in your ears with The Daily Show Ears Edition podcast. From his hilarious satirical takes on today's politics and entertainment to the unique voices of correspondents and contributors, it's your perfect companion to stay on top of what's happening now. Plus you'll get special content just for podcast listeners like in-depth interviews and a roundup of the week's top headlines. Listen on the iHeartRadio app, Apple podcasts

or wherever you get your podcasts. Hey, it's Bobby Bones. Join me and former NFL quarterback Matt Castle every Wednesday for our new podcast, Lots to Say with Bobby Bones and Matt Castle. Between us, we have over 17,500 passing yards, multiple New York Times bestsellers, and one mirror ball trophy from Dancing with the Stars. So where else are you going to find a show with that much athleticism and football insight? We talk sports, but we talk pop culture and music and a little bit of everything.

Listen to lots to say with Bobby Bones and Matt Castle on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. This is Mel Reed, LPGA Tour winner and six time Lady Juvien Tour winner. And Kira K. Dixon, NBC Sports reporter and host. And we've got a new podcast, Quiet Please, with Mel. And Kira, we are bringing you spicy takes on sports and pop culture, some interviews with incredible people and host.