Conversations with Tyler - Brian Armstrong on the Crypto Economy
Episode Date: February 10, 2021Brian Armstrong first recognized the potential of cryptocurrencies after witnessing firsthand the tragic consequences of hyperinflation in Argentina. Coinbase, the company he co-founded, aims to provi...de the primary financial accounts for the crypto economy. Their success in accomplishing this, he says, is due as much to their innovative approach to regulation as it is anything technological. Brian joined Tyler to discuss how he prevents Coinbase from being run by its lawyers, the value of having a mission statement, what a world with many more crypto billionaires would look like, why the volatility of cryptocurrencies like Bitcoin is more feature than bug, the potential for scalability in Ethereum 2.0, his best guess on the real identity of Satoshi, the biggest obstacle facing new charter cities, the meta rules he'd institute for new Martian colony, the importance of bridging the gap between academics and entrepreneurs, the future of crypto regulation, the benefits of stablecoin for the unbanked, his strongest and weakest interpersonal skill, what he hopes to learn from composing electronic music, and more. Read a full transcript enhanced with helpful links, or watch the full video. Recorded January 14th, 2022 Other ways to connect Follow us on Twitter and Instagram Follow Tyler on Twitter Follow Brian on Twitter Email us: cowenconvos@mercatus.gmu.edu Subscribe at our newsletter page to have the latest Conversations with Tyler news sent straight to your inbox.
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Hello, everyone, and welcome back to Conversations with Tyler.
I am very honored to be here with Brian Armstrong,
who is the CEO and co-founder of Going to...
Brainbase. Brian, welcome.
Thank you, Tyler. I appreciate it.
Now, on another podcast, you said that Coinbase employs about 60 or 70 lawyers.
What makes a manager good at managing lawyers in particular?
I'm not sure if it's too different from general management of people.
I think you have to care about them and care about their growth and give them clear
direction, but also autonomy and accountability and all those things.
Yeah, I'm not sure what is too different about managing lawyers.
I think they're people just like everybody else.
But there's a kind of tech caricature of, say, companies in the Northeast that end up being run by
their lawyers. And you have a company with a lot of lawyers, but it seems you haven't ended up being
run by your lawyers. Yes, well, that's definitely true as a cultural thing. I would agree with that.
Yeah, there's something really important. You want the engineers to outnumber the lawyers.
One of the metrics that we track inside the company is the percentage of engineering.
And the trouble is if that falls too low, you start to have more people with ideas of what to do
then people to actually go implement those ideas.
And the engineers get frustrated too because there's kind of just endless meetings about
prioritization and rejurgering roadmaps instead of spending more of your time getting the actual
things done.
So I agree with that.
You do need to have that, you know, that engineering culture.
And we also we also have something that we say, which is that we're a product-led
organization.
So the product managers are considered the DRIs or the directly responsible individuals whose
job is to go collect input from legal, from finance, from engineering.
And they have to go render those final decisions so that things.
can keep moving forward and we don't get bogged down in bureaucracy.
It seems to me that Coinbase has had fewer regulatory issues and problems than in many of its
competitors. What have you done managerially to bring that about? Yeah. So again, I would say
that's probably a cultural thing that came from the very early days of Coinbase and we've had
to reinforce it and persist at every opportunity that we've gotten. So the thing that we did early on
was that we decided we were going to be reaching out proactively to regulators, not waiting for
them to come to us. And when we reached out to them proactively, we, we reached out to them proactively,
We tried to be an educational resource and we tried to be basically legitimate.
You know, we'd put on a student high and we'd go in there and try to, you know, it's amazing
how basically if somebody reads something on the internet, their default instinct is often like,
this is something bad and what are they up to?
But the minute they meet you in person, they immediately trust it more.
And so that education, advocacy, outreach sort of approach bought us a lot of goodwill along the way.
And then that translated into a bunch of other things.
Like we practically went out and got licenses before it was even clear.
that we needed them. And we were essentially pushing the industry forward and saying, we think this
should be a regulated, trusted industry. Otherwise, we felt like cryptocurrency was always going to be
in the shadows or someone was going to try to shut it down. Now, you've described yourself as an
introvert. Which personality traits do you have that make you so good at reaching out to regulators?
That seems like a contradiction. Or is it that an introvert is better at doing that somehow?
Well, in the early days of a company, I think, you know, as a founder, you do a lot of things that don't scale.
So I was able to go reach out to some of those.
Fred Erism, who co-founded Coinbase with me, did a lot of it.
And he's probably more of an extravert than I am.
But over time, of course, your job is to not do everything yourself,
but find the people who can go replicate that and do it even better than you can.
And so I'm kind of, I'm a master of nothing,
but I can dabble in almost any piece to fill in the gaps
when the company is being built over time.
If you were to explain to our listeners in 10 words or fewer,
what is Coinbase?
What's your answer?
Let's see if I can do it in under 10 words.
The primary financial accounts for the crypto economy.
What is it that you know about how the company as a corporate form will change over the next 20 years?
Because you work with crypto, a lot of which is very decentralized, but you're just a company, right, run by people.
In a sense, you're a regular company.
So you straddle the two worlds.
What do you understand that the rest of us don't?
Well, I would hesitate to say that I know for sure anything's going to happen in the next 20 years.
But I'll tell you where I think the corporation could go or it's really, it may not even be a corporation in traditional sense, but it's an organization how people come together to get things done.
So one of the brilliant things that's been created in crypto is this idea of a smart contract.
And it's instead of using lawyers to write on a piece of paper or a contract between people, you can essentially codify these these principles in software and code and run it on a global decentralized blockchain, which is something that Ethereum allowed us to do, this idea of a smart contract.
So that's kind of a nebulous idea, but what ended up happening in practice was people started creating these decentralized autonomous organizations or Dow's.
And it allowed people all of the world to kind of come participate in these groups.
And they started doing, you know, this is all very early stage stuff, but they started, for instance, raising money and then having voting proposals about how to allocate that money and all happening in a decentralized way.
None of the participants even knew who the other people were in certain instances.
or in some cases they raised a billion dollars in 17 minutes from 20,000 people all over the world,
and they had never even met.
And so these new kinds of things had come together.
Some of them exploded, by the way, in spectacular fashion.
But it is creating a really new kind of governance model out there.
One of the organizations that I like that sort of has a good demo of this is called Aragon.
And they've allowed anybody to kind of come in, create one of these smart contracts in a very simple interface.
And, you know, you can set up the voting structure of the government.
how rewards might happen, how funds could be allocated. And it's, it's almost like a new jurisdiction.
You know, a lot of companies or corporations in the U.S. at least are incorporated in Delaware.
That's kind of the jurisdiction. It has a lot of case law around it. But you can almost think
of these, these DAOs as operating in sort of a new online jurisdiction that doesn't have a
direct link to somewhere in the physical world. But there are, of course, real people in the real world
all over the place interacting with them. So that's kind of interesting and exciting. And a lot of things
can happen from that. But you don't run Coinbase that way, right? So why aren't you very skeptical
of decentralized systems? You still have the Oracle problem, how to connect the smart contract
to actual events in the world and who verifies what has happened. And then decentralized systems
can be very slow to improve because no one owns the thing who can just come in and fix it,
just like the English language is a mess. So aren't you actually just a lover of more or less
centralized systems and in your bones you're skeptical about decentralization?
Well, I wouldn't say that.
I mean, when Coinbase started, of course, Ethereum hadn't even been invented.
So we started with the default path that was the best thing at that time.
And I do think that decentralization is incredibly important.
So obviously, Coinbase is a centralized institution, but we're one of many centralized institutions that are interacting with the decentralized crypto protocols.
And so, and they all have some level of interoperability, right?
So if you decide one day that you don't like Coinbase or they're doing something that is not in your interest, then you can send your cryptocurrency off.
of Coinbase and it's fully compatible with any other private company that might be interacting in
that space. So there's certainly tradeoffs to decentralization. You noted some of them,
but I think it's an important component that helps preserve a lot of the great properties that
have made crypto successful and the internet and any other decentralized organization.
Now, why do companies have mission statements at all? So we would all agree, well, companies should
stay within the law and then there's an obligation to maximize profits. So what extra is the mission
statement adding? Or is that a kind of Straussian layering on top to make it all sound better?
So when we say, oh, company should stick to its mission, what's wrong with just following the law
and maximizing profits? It's an interesting philosophical question. So to me, the mission serves
a different purpose. Let's just take for granted you're going to follow the law. And what you're
really doing with the mission is you're saying, this company is aligned towards creating some
good thing in the world. And it's important for a few reasons. One is that people,
don't want to work at a company that just is his only goal is to make profit. I think profit is
incredibly important. Don't get me wrong. But if that's the only thing that people are joining for,
it tends to be sort of like a soulless company or something like that. And it's also like as a filter,
I guess you could say. You want to make sure that people are coming into the company for the right
reasons because as you hire more and more people, you can't interview each of them yourself as the
founder. So you have to put certain structure in place to make sure the people who are joining are all
aligned towards some common vision of the world that you all want to create.
And it creates that healthy culture and that selection of great people into the company,
along with the motivation.
So those are my high-level thoughts, I guess.
But say someone came along and offered you, you know, a million bitcoins to breed green rabbits,
and that would make the company a lot of money.
It's probably not in your current mission statement, but at some margin you would consider doing it, right?
So there's like a mission statement above the mission statement?
Or how does one think about that?
Yeah.
Well, so there's this inherent tension, I think, in all companies, which is that,
You have this ultimate vision of the world that you want to see, but you also need to hire a bunch of people and make payroll every month.
And the more people you can bring into the company to help you get to their faster.
So companies often have the thing that makes money, and that's a step on the path to this longer-term vision.
So, of course, Google makes most of their money from AdWords, which, you know, selling ads is not like the sexiest mission in the world.
But they obviously funnel the revenue from that into many world-changing products.
Or Tesla, right?
They want to eliminate the world's dependence on fossil fuels, but they had to start by selling a
car to rich people to get the economies of scale working. So you often have, I would say that's
somewhat true in our case for Coinbase as well, by the way. Most of our revenue today we make
from trading fees. And it's not like I'm super passionate about people investing in speculative
assets or something like that. We're trading just as a standalone business. I'm passionate about it
because I want there to be more economic freedom in the world. And trading is one of those really
important businesses. We're making more of them with custody and all these other things.
So those are the things that are helping us get the thousands of people aligned and paid to go
accomplish the bigger mission of the company. Now, you've been critical of other companies
for going beyond their mission statements and doing, for instance, politics. But if it is the
case that other values stand above the mission statement in any case in every company, what's wrong
with that? Why can't that be part of their meta mission statement? I think every company could do that
on their own. So I don't have any issue with other companies choosing to do that. They might actually
clarify that in their mission statement, which is that their mission is to serve the ultimate human
good or something more broad, right, which could include activism or politics or something like that.
In our case, my view is that the mission, which was to create an open financial system for the
world, that might involve interacting with governments in the sense of we need to go lobby for
cryptocurrency policy or something like that, but it didn't involve necessarily trying to solve
every problem out there in the world. And so that was me basically saying, it feels like some of these
companies are allowing themselves to be distracted. And if you try to solve every problem in the world,
you're actually going to end up solving none. And so there's real value in focus in solving one hard
problem. Do you think companies are letting themselves become more distracted by politics today,
as opposed to 30 years ago? And if so, what has changed to cause that?
Well, you know, I think you could look over history probably in different times,
different places, different countries. There was various levels of this.
I wouldn't presume to look back 30 years, but I would say just in the last 10 years or so in Silicon Valley,
it does feel like there's more focus on activism at companies. And so that was a change that I was noticing.
Where'd that come from, just out of the sky or people felt more guilty, they became too rich,
or the kinds of people working at the companies evolved?
You know, I'm not really sure what the origin of it was, to be honest. Others might have better thoughts on that.
I do know that, well, I think one factor that might play a role there is that Silicon Valley
had so much fierce competition over talent that really companies were bending over backwards
to kind of provide the most accommodation to people in any way they could. And that came in the form
of compensation, but also perks. And, you know, we were all really so scared of losing people
because they all had, you know, they could go get three or four offers from another company tomorrow,
kind of the top people. What's happened now is, you know, Silicon Valley has decentralized a little bit
and started to be more remote first and they're hiring, it's broadened the talent pool.
And I think that has changed a little bit of that dynamic.
If the employees are really excited about taking the company a different direction, the management
or the founders can kind of say, no, this company is about X and we're going to keep moving
in that direction.
So that's one factor, but there's probably many that are at play, I would say.
Now, recently you cited an estimate that if Bitcoin were priced at $200,000,
that about half the world's billionaires would be from crypto.
How is that world different?
What does it look like? How does it feel different from the world we have?
Yeah, that's a big question. I mean, I guess the most honest answer is I don't know for sure.
One thought I've had, though, is that if there are more people who generate a lot of wealth with crypto,
which I think is already happening and it'll probably keep happening, most of the people who bought
crypto early on, they are, they're believers in the power of technology to change the world.
They're interested in the ethos of crypto in many cases.
And I suspect that they would allocate their capital towards more things.
in that vein. So you could almost have this, I don't know if you'd call it like a Renaissance or a
golden age or something of people who are, you know, technology believers and they want to see a better
future from coming from science and technology and they're going to use their capital for good
in that direction. So that could be one outcome. Now with some of your capital, you started something
called givecrypto.org. Why do that instead of giving the money to existing charities? What's the
advantage? Yeah, well, there's lots of good charities out there. In fact, one of the ones that was
GiveCrypto was kind of inspired by it was called give directly.org.
And the main thing that I didn't see anybody doing that I wanted to try with
give crypto was the idea of these direct cash transfers but using cryptocurrency.
And one of the things that cryptocurrency is good at is making global cross-border payments,
especially in small amounts, directly to the recipient.
And sometimes there's fraud and there's middlemen.
Like if you wanted to say send $100 to somebody in Venezuela,
there's a lot of fees and issues where people might skim that along the way.
before it gets into the hands of the actual recipient. But crypto allows anybody with a smartphone to
participate in the global crypto economy. And so it allowed us to do these kinds of experiments,
like sending direct cash transfers to people in those countries. So that's what I wanted to try
with that. And it's been going well, and we've been running some interesting experiments.
If that can work, why isn't crypto more widely used for remittances? Western Union and other
companies, as you know, they take out big fees. You don't get a great exchange rate. But there is
a last mile problem? What's the reason to think that crypto can solve the last mile problem better
than, say, money transfer offices? Yeah, so, well, I'm not sure it can. So, you know, crypto is great
when you're doing crypto to crypto transactions, but to your point, if you need to do a fiat conversion
on one side, get it into crypto to crypto, and then a fiat conversion on the other side, you're going to
encounter some fees there. I can tell you in the case, for instance, of give crypto, we were able to
see that, you know, over 90% of the people who received the crypto, we're actually able to find a local
exchange place or merchant who accepted it. And so they were able to make that work,
but they were people who were very highly motivated, right? Like there are situations where
remittance corridors are more efficient, and I guess crypto hasn't met the threshold where
it's actually easier to use in those situations yet. But is the implication then that most
philanthropy should flow to people who are very highly motivated, because that would lower the cost
of transfer? Maybe. I mean, I like the idea of it flowing to people who are highly motivated. I'm not sure
it would lower the cost of transfer in every situation because some of those markets are very inefficient
as well. But yeah, maybe. How bullish or bearish are you about the future prospects of San Francisco
in the Bay Area as a home for tech? You know, short-term bearish, I would say it seems like it's
not in a great place right now. And there are a lot of talented people who are looking at other
locations. But I suspect long-term it will be okay. It's probably going to have a dip and a correction
of some kind and have some sort of revitalization.
But, yeah, short-term, it's not doing so well.
Now, I've seen estimates that about 20% of Bitcoin has been lost or people don't have
their passwords or it's somehow abandoned or whatever.
Let's say that 20% were found.
Those people would be better off, right?
They'd have more wealth.
Who is then worse off?
So I'm asking generally, what is the incidence of crypto?
Is anyone else worse off?
Is everyone else worse off?
If I'd find a lot of paper money under my mattress, while I'm better off, other people are equally
worse off, right?
Yeah, I suppose you have dilution, right?
You have inflation if you're kind of increasing the money supply somehow like that, yeah.
But then if we ask the general question, the social value of Bitcoin, Bitcoin in general,
again, clearly a benefit to the people who bought at low prices.
They, in essence, found Bitcoin.
But if someone else in the system is losing an equal amount, why think that the social value
of Bitcoin is positive?
Well, who's losing the equivalent amount in this case, just so I understand.
Well, I don't know exactly who, but someone else has less purchasing power, right?
So Bitcoin isn't apples.
You can't eat it for lunch.
So if I find some Bitcoin, clearly I'm better off, but I'm commanding resources that would
have gone to other people.
And it's not clear where the efficiency gain arises that's giving someone somewhere
in the system more apples.
Well, it's not clear to me that Bitcoin is a zero-sum game.
I mean, something new of value has been created, which is that,
We now have a global decentralized store of value and, you know, with other cryptocurrencies,
of course, because it's not just about Bitcoin now.
We have medium of exchange.
We have security tokens, smart contracts.
So this is actually driving a lot of innovation and new value, I would say.
So, yeah, it's not clear to me.
It's zero sum.
I think there's something inherently of value that probably made people net better off
overall there.
But what is that?
Like, when do I get my apples, so to speak?
Where do they come from?
Well, I mean, anybody can participate, of course, right?
So if you, I'm not sure I'm answering your question super directly.
But yeah, of course, anybody can participate in this global decentralized network.
And it's there to benefit anybody who wants to use it.
I think now about probably 10% of Americans and maybe 60 or 70 million people globally have
crypto.
So at least it's been growing in a lot.
Here's a question from a reader, and I quote,
cryptocurrency fluctuates too much and too often to ever be a common medium of exchange.
Why do you disagree, unquote?
That's for you.
Well, you have to realize that there's lots of different types of cryptocurrencies.
So let's take Bitcoin, for instance, and some people use it as a medium of exchange,
but as you pointed out, it's kind of volatile.
So it's more often used as a store of value or an investment.
And in an investment, volatility can be a feature, not a bug.
You actually, when you buy it, you want the value of it to change.
If it just stayed exactly the same forever, that would be a bad investment.
Now, there's other cryptocurrencies that people are starting to use more as mediums of exchange.
You could look at stable coins.
You could look at Ethereum.
You could look at layer two solutions on top of Bitcoin, all these things.
So I think there's many different types of cryptocurrency.
They'll fill different roles in the crypto economy.
And that's why, by the way, I like using that word, the crypto economy because it really is almost like a new alternative economy that's being built where people are not just trading Bitcoin.
They're earning a living.
They're launching new startups, crypto startups.
They're borrowing and lending.
They're doing all different types of economic activity, buying products and goods and services.
That part is still newer.
Most people come into crypto and they just trade a little bit as their first.
experience, but that part is, it's there and it's working and it's growing with things like
defy and all the things we've seen in the last years.
When they stop making more Bitcoin, what will happen to the net fees for mining?
What does that equilibrium look like?
Or do you think it will fork?
And one branch of the fork, they just keep on making more, you know, Bitcoin new or whatever
they call it.
Well, I don't think it will fork, at least nothing with substantial adoption.
There will only be 21 million Bitcoin, and that's how that's going to stay.
I feel pretty confident about that.
But so it depends what layer you're talking about.
If you're talking about the base blockchain layer of Bitcoin,
we're probably not going to grow the capacity of that to do tons more transactions.
And so it will only be used the base layer of the blockchain to move pretty large amounts
infrequently that the transaction fees as more and more people use Bitcoin globally could go up there.
But there's things called like Layer 2 solutions, which would offer faster payments
or there's other blockchains that are trying to target more that medium of exchange layer
where fees could be very low forever and really focused on scalability.
So it's kind of like the Internet had to move from dial-up to broadband
and enabled all these new applications.
There's a lot of people working on the broadband
or the more scalable versions of blockchains
that could enable that medium of exchange use case.
But if we know the net mining fees are going up,
shouldn't our prediction for the long-term equilibrium be one of very low velocity
and in some ways the uses of Bitcoin will be more restricted than now
and it will be quite inert?
it will be there as a thing in portfolios, but actually in a funny way, a little boring.
Yeah, I mean, look, I think of Bitcoin as being kind of like digital gold.
And so it may turn out that it's not going to be the medium of exchange, right, unless those
layer two solutions start to really work.
If we don't get layer two, then I think Bitcoin will probably stay as kind of like a digital
gold.
And you're right.
It will be large, slow moving amounts.
It's kind of like the asset that people flee to in times of uncertainty, almost like
the reserve currency of the crypto economy.
So I don't know if it's boring or not, but you may see lower movement of money and that kind of thing.
Why isn't it a Pareto improvement then to have a fork to give up on the old agreement,
have something called, you know, Bitcoin New, where they do create more than $20 million,
and that will keep the mining fees lower for Bitcoin New, and that will outcompete classic Bitcoin.
When you say mining fees, do you mean the transaction fees keeping those lower?
Well, at some point, you won't be able to pay people with new Bitcoin to maintain the blockchain, right?
because the Q, the quantity, hits a ceiling.
What year has that happened?
I forget.
I mean, I think the last, it's a kind of asymptotic curve,
but it's probably 80, 90, 100 years away
or something like the very last one, I forget, yeah.
I think your point is when the new Bitcoin's being issued per block
starts to decline, transaction fees are how the miners were going to get paid.
Right.
Yeah.
And you're asking, why don't we make a new blockchain?
Why not scrap, yeah, make a new blockchain,
scrap the quantity limit on Bitcoin and allow the miners to keep on being paid with
the creation of this new asset, called it Bitcoin New. Right. Well, so there are other crypto assets that
have different inflation curves, if you will, and they have made a, some of them have clarified that.
Some of them have left the door open to it, I should say. But Bitcoin and the community behind it
feels very strongly that there should be a capped supply. And I think it really is emulating gold
in that regard, that they're not going to, you know, unless we start mining asteroids or something,
they're not going to find more supply. People behind it feel that that's important to have, I guess,
deflationary asset. And it's one of the components in this new crypto economy. Is it the one that
people are going to use? I guess the market will tell us. What's the best model we have for how to think
about the value of Bitcoin? Value of it. You know, there's so many people sort of tie themselves
into knots trying to think about like what is the intrinsic value of it. What are you actually able to do?
You know, you can think of it hypothetically as like it's almost like when you're spending
minor fees or transaction fees, it's like giving you right access to this global decentralized
or something. People come up with all these ideas. But I think, you know, the simple answer there
is there's probably not really like a true intrinsic value to Bitcoin. It's valuable because
people think it's valuable and it has some use cases. It's useful for some things.
After the Ether 2.0 rollout, what will I be able to do that I can't do right now? What will
that do for me? Yeah, so Ethereum 2.0 does offer a few things. I think one of them is
scalability is probably one of the most important and underrated things. So,
Today, as I mentioned, the transaction fees are a little bit high, right?
And it's kind of like that dial-up going to broadband for the internet.
Whenever you sort of lower the friction of something, it kind of adds all these new use cases.
And so it's just to give you a specific example.
Today, people in DeFi, they're doing borrowing and lending marketplaces.
But borrowing and lending is something you do relatively infrequently.
So, you know, you might actually have to write something to the blockchain if you were to do a borrow or pit back.
But something, if you imagine recreating like Twitter or something like that on,
Ethereum blockchain, you'd have to write to the blockchain every time you tweet or every time
you heart something or make some kind of an action like that. And so you can imagine the number
of actions per second would be hundreds of millions probably, right, at a certain scale.
So to get to eventually some kind of a scalability like that, we're going to have to have
applications like Ethereum to go out there. And, you know, that's one example is the scalability.
There's other things that could be improved along the way there in terms of privacy and usability.
So, you know, an example is today when you're sending to Ethereum, an Ethereum, you're sending
to another Ethereum address. And it looks like this random string of characters. You could say it's a
machine-readable address. But, you know, there can be this thing, we call it decentralized identity.
They would allow you to send it to a kind of human-readable name. So instead of going to an IP address,
you go to Google.com. Well, in this case, instead of sending to a random Ethereum address,
you could send it to, you know, tower.com or something like that.
But is there a reason to think there's currently a large, suppressed,
demand for micro transactions.
If the main transactions costs to those are psychological,
and now I can do it sort of easily.
I don't have to put my visa card.
I just connect through platforms built on top of Ethereum.
What am I going to use that for?
I can tweet now for free.
Where do I get my apples again, so to speak?
I'm not sure if we'll understand the question.
Can you repeat it?
The new transactions that will be enabled by Ethereum 2.0,
what exactly will I do with those?
So I understand if I have this suppressed burning desire to make micro payments,
like to read people's articles and pay them a fraction of a cent,
that this new platform might help me do that.
But I'm not sure I have such a demand.
What else can the platform do for me,
or do you think the demand to make micro payments is really very strong?
Yeah.
So, I mean, I don't think there's anybody who's sitting around saying,
God, I wish I could make more micro transactions.
I agree with that.
But I think whenever you give developers and entrepreneurs new tools,
they tend to create new apps and they try to take advantage of that medium and do something new.
It's, you know, it's just like the early days of the internet.
A lot of people looked at it and they said there's some kind of blinking text or there's a,
you know, a video of a cat or something like, this is a toy.
Why would we ever use this?
Why would people ever spend their time on it and that's not real?
And of course, over time, people made new things that took advantage of that medium that people
really resonated with.
Or you could say the same thing about smartphones or the same thing about movies, you know,
versus the theater.
when movies first came out, they were kind of just like filming what might happen in the theater,
but they had to take advantage of that medium and do something new.
So I think the same thing is happening here with crypto, and that scalability is just one of those
new tool that it's really hard to say what could come out of it.
But I do believe people will be creative and come up with new stuff.
Now, as you know, central banks have started talking about doing electronic reserve currencies.
China might be the first to do this.
Sweden and Singapore have at least raised the idea.
Do you view that as a competitor to crypto or something critical?
crypto can somehow build upon or work with a compliment to crypto.
Yeah.
So I think of central bank digital currencies as primarily complementary to crypto.
On the one hand, you know, it's a great sort of endorsement of this technology that central
banks are starting to look at it and they're showing that there's things that they want to
go build with it.
On the other hand, to me, the thing that's more exciting is really these decentralized
cryptocurrencies, because if we want to use centralized or fiat, you know, currencies,
we can do that today.
ensure blockchain might be able to improve some of the efficiencies around that, like interbank
settlement or maybe foreign exchange or something like that. And by the China is, I think, very far ahead
on this with the digitized yuan. But the more exciting thing for the world is kind of to have
this global decentralized currencies. It's kind of like if a country came out with their own
private internet, I'm more interested in the global decentralized internet. I think that
unlocked more innovation. But if I could access an electronic reserve currency, again, black and gray
market aside, that I understand. Why, for instance, what I want to use a stable coin when I have
some other system of direct digital transfer that I can just do? Yeah, so stable coins are an
interesting discussion. There are some use cases where they really make sense today. For instance,
people are trying to make, you know, they're making decentralized exchanges and various things
where you want to have these currency trading pairs and you want to make something that's dollar or euro
or yen denominated. And so it makes sense to have a crypto asset that is one-to-one linked with
fiat token underneath. I will say in addition to that, there's a lot of people who, you know,
they live in countries where they don't have stable currency. Maybe they want to have a dollar
and they can't open a dollar denominated bank account, for instance, but they do have a smartphone
so they can have a USD coin, you know, denominated account on their smartphone. So there's use cases
like that. But I agree with you. I think longer term, the more interesting thing are those decentralized
crypto assets for people to really start to participate in a more global, more free, more
fair economy. And that might sound like a very niche thing today. And, you know,
but I think over time it'll become bigger and more important.
What will happen with the Facebook asset formerly known as Libra, now called Deem,
which I think is a bad name, but I still think of it as Libra.
Oh, okay.
So they rolled it out.
Why don't you like Diem?
It confuses D-I-E-M and D-E-E-M, and it looks like a Vietnamese word, and Libra, I thought,
was fine.
Oh, okay.
And it doesn't evoke anything.
The name of your company, Coinbase, it's a great name, right?
It base solid coin, money evokes notions of banking and payments and transfer and funds management.
But deem, what do you think of?
You think of like some obscure general in the Vietnamese war in the late 1950s.
I think of like per diem or something like your daily payment you'd get.
But by the way, naming things and turns out to be incredibly hard just because of global, you know,
trademark issues and all these things.
You know, it's so hard to find unused names that are good.
But what do I think will become of it?
So, you know, look, I give them a lot of credit for being forward thinking on this.
They're of the big fang tech companies, Facebook was really one of the first to go embrace this
technology in a big way and see some of the potential of it. And they've taken their own approach
to it, which now, of course, is not run by Facebook. It's this bigger organization.
Of course, they managed to upset everybody in D.C. pretty much by doing it, which I didn't think
was totally fair. As I mentioned earlier, China, I think is pretty far ahead in digital.
V1. They've been working on this for maybe six or more years. They have this thing working and
there's people actually using it. And in the U.S., we don't have necessarily state-controlled things.
We try to rely on the private industry to innovate. And in my mind, that was Facebook trying,
at least, whether they're going to succeed or not, who knows, but they were trying to kind of
innovate there and do something that would help America and globally. The U.S. government had a pretty
negative reaction to it, I think, because it was Facebook. But then once they realized that they were
maybe potentially a little behind China,
the U.S. Treasury started to think about, all right, what is our solution going to be?
And they're now kind of looking up for that, I think.
And I hope that they continue to make progress on that, whether they use USD coin or DM
or they create something entirely new themselves because it would be unfortunate to see
the yuan, you know, from a global perspective, maybe who knows it would be bad.
But from a U.S. point of view, it would be bad to see the U.S. lose its, you know,
reserve currency status or something like that over a miss in technology adoption.
Who is Satoshi?
Give us your best guess.
Yeah, my best guess. Obviously, I don't know who it is, and it's definitely not me. But my guess is that there was a handful of people who came together to work on that. And there might have been one or two. There's some good candidates out there, you know, Hal Finney and people like that. My guess is it was a collection of people that some of the early cypher punks, and they one or more of them wrote it and they decided they wanted it to stay totally disconnected from them.
Now, in all of these conversations, we have a segment in the middle, overrated versus underrated. Are you ready? These are the easy questions.
First one. City of Houston. Underrated or overrated?
Underrated, I think. You're asking because I went to school there at Rice. And, you know,
Houston's a pretty great place. The weather's not great, but it has an amazing economy. It has great
people, great culture, great food. And a lot of really important industries and, you know,
NASA and health care and oil and stuff like that. It's, yeah, it's a really cool place.
Monty Python, overrated or underrated?
I think Monty Python is pretty funny, but I think that's a widely held view.
So I don't know.
It's probably a little underrated or something.
The movie director, Ridley Scott.
You know, Alien was such a breakthrough film that it's hard to ever, and I think Blade Runner, right?
Correct.
Yeah.
I mean, those are just incredible films that changed so many people's lives, and I think those
will forever be underrated.
but some of the more recent films I just, I've really struggled.
I'm not sure what's different.
In fact, if I ever meet Ridley Scott for some reason, I kind of want to ask them,
what was the process behind, say, Prometheus versus some of those earlier films
because it feels like something materially is different now.
Chinchulines, the food from Argentina.
Chinchulines.
I don't think I know what that is.
Oh, they're kind of disgusting.
They're from the intestines of the cow, I think.
And they serve them in Buenos Aires.
Like tripe and that kind of thing.
Okay.
It means something very special.
specific, but I couldn't tell you what. I'd probably never tried it, so I couldn't say.
That must mean it's underrated then, right? Maybe, we'll see. What is the biggest obstacle to
charter cities in today's world? Well, yeah, I mean, I'm interested in charter cities. I think one of the
biggest obstacles, of course, is that all the land is claimed by a sovereign. So it's hard to get
one that's truly independent of, I guess, the legal system around it, although I know there are people
trying that. There's one called Prospera in Honduras that seems to have gotten an exception
from the government for this area of land to run its own legal system and court system.
There's some people doing really interesting work here in terms of trying to bring people
together in the cloud, so to speak, initially because that's the unclaimed land, so to speak.
You've basically got to see-steading or go to Mars. It's probably easier to get people together
in VR or on a Zoom call, at least, and getting in the cloud, this community. And then once you
have some kind of critical mass happening and you might be able to go do
collective bargaining and negotiate with a sovereign to get a little piece of land. But that feels like
the hard part to me. What was the best part about living in Buenos Aires? You know, the best part was
that I got to see a country that had gone through hyperinflation, which might sound weird to say
as the best part. But what it ended up doing was it helped me really understand the potential for
cryptocurrency later when I read the Satoshi white paper. Having a country that went through hyperinflation
like that, it affected really every part of the culture, just in terms of like people's
optimism about the future sometimes, I think it really harmed that. It's almost like live today
to the fullest because, you know, tomorrow it might all be gone. It was almost like this feeling that
had lived underneath that. And only the richest people who were able to buy assets that were
that adjusted for inflation like real estate, they were able to survive through these periods or to get
their assets outside of Argentina. And so inflation was so insidious because, you know, it eroded
the wealth of the poorest people who held their wealth in cash. So anyway, just seeing that was
obviously tragic, but it led me to understand and appreciate the potential for cryptocurrency more
broadly. Let's say we had the potential to settle Mars. We had the technology. And 5,000 people would
go. What principles would we use for choosing which people and what kinds of rules or governance
structure should they live under? Let's say it's more or less self-sustaining when they get there.
Solar power works. There's some other source of energy. They're not completely dependent on us.
And they're going to make their own way. Five thousand people.
Do they all come from one country?
Is it all young people?
A lot of old people.
How do you do it?
Yeah, well, my first reaction is, why don't we let the market decide?
You know, who wants to buy a ticket, who wants to go there?
The market's good at, as you've written about, you know, in other contexts and vaccines and all kinds of things.
The market is good at sending information, transmitting it through prices.
So I like the idea of letting the market decide.
In terms of what governance system they would live under, I mean, I think there's some really interesting ideas about how to make the next version of democracy, because,
democracy was such a breakthrough, but it has some issues that are cropping up here and there that
people are thinking about how to improve on it. For instance, we sort of have this accumulation of laws
in the U.S., right, and people make these analogies to like tech debt and software. And I think the
IRS or the tax legal code is like 150,000 pages or something at this point. It only grows. And so one
interesting idea for democracies, right, is that you kind of put like a sunset clause in every law where
after four or eight or ten years or something, it's sort of, unless people actively go to re-initiate it,
it sort of sunsets and goes away. I also think, yeah, it might be interesting to have other ways to
keep the amount of bureaucracy and overhead kind of low. Like, you know, it takes two-thirds to add a new
law, but it takes only 50% or less to remove a law. I also think that a lot of laws, like they have
these issues where people, you know, they want to add in all these additional special, special interest
things to get the votes to get it approved. And so you get it.
these laws that are like thousands of pages and they have all these kind of special interest
inserted. But if you had some rule that it was like, you know, every law should only be
two pages maximum, otherwise it can't be a law, you know, you'd kind of break it down into
these smaller chunks that would be actually the law itself and not these massive things that
people didn't read before they voted on. So I don't know, I'm not an expert on this, but there's
lots of ideas about how we could probably iterate on democracy and Mars might be an opportunity
to do that. If you could do one thing to accelerate progress in science, what would it be?
Well, you know, I've thought about this a lot because I think it should become more like open source software, basically. And there's a lot of pieces that go into that. There's a project I've been working on called Research Hub, which is trying to help with this problem. There's all kinds of issues in science around, you know, reproducibility and funding. And why aren't there more scientific research that translates into products that can be commercialized, right? There's sort of, I think there's this huge divide between, you know,
academia and scientists and entrepreneurs. And most entrepreneurs are starting companies that don't have
any kind of scientific innovation behind it at all. It's purely marketing or they're making some
new beverage or clothing line or something like that. And then most scientists are completely
disconnected from business too. And sometimes, you know, they'll try to leave academia to start a
business, but it's not what they're schooled in. And so I want to try to help bring that divide
together and create some kind of a prioritization mechanism that's like if you're the scientist who
discovers CRISPR or something like that, and a bunch of entrepreneurs can license that and go
commercialize it in various ways. Like, you know, that science should, they should be a billionaire
from that. Like, those are the incredible breakthroughs that are really improving the world and
improving people's lives or at least have the potential, too. So anyway, we have some first
attempts at that research hub, but it's a much bigger problem to try to make science and engineering
more efficient. If genetic engineering of our children truly were possible, would parents
choose to have too many or too few autistic children?
Hmm.
You know, I think a lot of people are worried about this idea that something like autism
is a great example.
Like, you know, it has some drawbacks, but it has some incredible benefits.
And will people choose to just move away from these things?
The thing that they're not contemplating, I think, is that there's such great variety
in human preferences.
And people have a desire for uniqueness, too.
It's almost like you see these avatars and video games, right?
And when you can dress up your avatar however you want,
want, it gets boring to be the stereotypical, you know, tall or whatever kind of attribute you'd
want to name. And so people start to come up with the crazy wild things. And so I guess to get
back to your question, I think that I don't think it'll be too many or too few. It's like the people
who are really interested in that might opt to move more in that direction. The people who aren't
will move in other directions. And we'll just have more creativity and variety. Now, the sector that
Coinbase works in, in the longer run, what will the regulation of that sector look?
like? Will you be regulated like clearing houses, like banks, like commodity brokerages? How is that
going to be? Well, so of course, crypto is really touching many different industries and they'll
each be regulated a little bit differently, right? So there will be custodians for crypto that are
regulated like trust companies or banks. And there will be brokerages for crypto that are regulated
like brokerages. There'll be exchanges that need to have, you know, an ATS license. There'll be
even payments and remittance companies.
There are also, by the way, there will be some that are just not regulated like traditional
financial services.
They're just like software companies.
So for instance, if you're creating what's called a self-hosted wallet, which means
you, the company never take possession of customer funds, but you're just enabling people
to store their own crypto and use it, those I think will be regulated more like software
companies, which allows them to, you know, move quicker and launch in every country on day one
and a lot of benefits like that.
So, you know, crypto is really touching many different industries and they'll each be
regulated differently. But should those wallets themselves then be regulated like banks and say forced to
have capital requirements? Because I could hold the wallet. I could make loans. I could do something
that would be a bit like taking deposits. I could be transforming relatively illiquid assets into fairly
liquid demand liabilities. And we recreate the problem of runs. What should regulators do about that,
if anything? Yeah. So if you're talking about a crypto company that's actually storing customer fund,
And then the next question you have to ask is, do they have kind of a reserve ratio or are they, you know, like are they storing 100% of those assets or have they lent out a bunch of them and doing kind of more of it?
So obviously, if you're in a world of fractional reserve, then you would probably be regulated like a bank.
If you are storing 100% of customer assets and you're not in any kind of fractional reserve, then you might be regulated more like a money transmitter or someone like that.
So, you know, this is one of these fascinating things where whenever you're trying to create something,
something new in a regulated industry, which is where a lot of the opportunities are for entrepreneurs,
you know, you always go to the regulators and they're like, we have a box for this, one for this,
and one for this. And you come in and you're like, mine's kind of like none of those boxes.
It's, should we make a new one or do we check the one that's kind of closest? And that's always,
most people in the world are not as excited as entrepreneurs to try to make the new box.
And so you kind of sometimes have to, there's such an art to this. I actually feel like half
the innovation we do is on technology. And the other half we do is on regulars.
compliance and policy and things like that, just trying to explain it's not quite like any of those
boxes and work with them to come up with a solution.
Do you worry then, though, about regulation becoming countercyclical?
So say you issue some liabilities and you hold a bunch of assets.
When the value of assets is high, it's like 100% reserves.
Something bad happens to the economy.
The value of the assets falls.
You're now not really 100% reserves anymore.
So they come in and they regulate you more strictly.
and then the value of your own enterprise falls,
and then the problem becomes worse
than the regulations have to keep on becoming worse.
Yes, so I do think that as the crypto markets evolve,
the regulation around it will also evolve.
In fact, we're seeing history repeats itself,
or what does that phrase?
Like it repeats, it rhymes, but it doesn't,
anyway, I'm forgetting exactly.
But some of the regulation is happening,
like those traditional market structures
we saw in financial services
are in some ways being replicated in crypto,
but in some ways it's new.
We're seeing things like decentralized finance, decentralized exchanges that are,
they can't really be regulated like the traditional way because they're running on some
global decentralized computer.
There's no centralized entity to it.
So I think in some ways it look the same.
In some ways, it'll have to evolve and look new.
I was speaking to someone online a few nights ago, and I suggested that maybe the crypto
companies that make the most money will be those that learn how to work with regulated banks
and to merge their products into that highly regulated structure.
Agree or disagree.
You know, biology would tell you the opposite, right?
The future is going to be some kind of radically decentralized setup
that the regulators won't even be able to get at.
Well, so I disagree that integrating with the traditional banks
would be the best way to go forward.
And the reason is that traditional banks are notoriously slow at adopting new technology.
And that's because they are so heavily regulated.
I think, you know, you could almost say they're like quasi government institutions, even in the United States, that their decision making at the top level is the board and the CEOs and everything is it's largely about how do we not get on the bad side of the regulators.
It's almost like a risk function is like the mindset at the very top.
And I know that that's probably not entirely true throughout their entire organization.
Many of them are trying to become more like tech companies.
But I think it's hard to deny that banks are very slow at adopting new technology.
So I think what's more likely is you're going to see new companies like Coinbase, right?
It's almost like, I don't know what's the analogy, like the traditional newspapers when the
internet came along, there were very few newspapers that successfully made the transition to being
online, right?
You saw social media and search engines, basically like tech forward things that succeeded in that
arena because jumping across that chasm was almost like too much of a divide.
Are stable coins mostly about regulatory arbitrage because they're less regulated than
banks, but if they were regulated at the same level, why would I want a stable coin rather than a
traditional bank account? Yeah, that's true. I think if you needed to go through all of the
overhead to open an account to store stable coins, then it would lose a lot of the value. I agree
at that. I think part of what's innovative about stable coins is that with a self-custody wallet,
you can be anywhere in the world, just have a smartphone and open an account in a few minutes.
That's a big deal. There's a lot of people in the world who wish they could open a bank count,
but they're unbanked, they're underbank, you know, all these kinds of words.
Where do you think the changing regulatory landscape is headed?
So if you think about the Bank Company Holding Act of 1987,
among other things, it creates a certain separation between banks and commerce.
Insofar is fintech and banks either work together or use each other's ideas,
that seems to break down the traditional separation between banking and commerce.
That in turn gets the FDIC worried about the values of which assets they're actually protected.
what's the long-run regulatory equilibrium there?
I'm not sure. I'm not sure. That might be a little above my pay grade.
It's the world you'll be living in, right?
Yeah. Arguably pretty soon. So how Coinbase positions itself,
imagine there will be some larger superstructure that tries to regulate everything in some way.
That's what I would expect. It will be very hard for them to do that. But if stable coins
become larger, say, as plausibly they might, at some point, banks Yelp, community banks seem
to be very good at winning political battles.
Banks in general always get bailed out when they need to.
Crypto politically is very decentralized,
and it's a lot of, you might call them unusual outsiders
who don't necessarily have political cloud,
even if they have a lot of money.
So if crypto on average loses those battles
and the Fed, FDIC and other regulators
try to bring you all under the same umbrella,
I would think personally that's the future
and that actually Coinbase is fairly well positioned for that,
precisely because you have fewer problems with the regulators.
But that's what I think about when I think about the future of your sector,
what that political equilibrium will look like.
I think it's true that companies like Coinbase could be pulled into those regulatory frameworks more and more,
especially if you look at the piece of our business where we actually are storing customer assets
and looking more like at least a money transmitter, if not a bank, longer term.
Of course, I should mention the parent company Coinbase has different subs.
And one of those is a self-custody wallet, which is it's regulated more like a software company than a financial service company because it never takes custody of any customer funds.
And of course, there's many other crypto companies who are following that model.
And so I think those will, I don't really see a world where those would be treated like banks.
That would have to be a massive redefinition of what it means to be a bank because you have to take deposits.
And those companies are not really taking deposits in any sense of the word that I can think of.
So those I think would operate in a new regulatory environment, and that's where you're probably
going to see a big unlock of innovation.
This is like one of these trends of history, right?
It's like whenever you see something like software or the internet or whatever that's
operating outside of a massive regulatory oversight, you see this kind of flourishing of innovation.
And so I think you'll see that with the self-custody aspect of crypto as well.
Now our final segment is about what I call the Brian Armstrong production function.
And here there is no room for modesty whatsoever.
So Coinbase has been a big success.
What exactly is it about you that made that possible?
So yes, you're smart or you worked hard or seven other things.
But what's actually the unusual side of you that accounts for the success of Coinbase relative to your competitors?
Well, let's see.
So there's one aspect that I think was important, which was I don't have the same risk aversion, I think, as some people.
It's not like I'm actually not very risk-loving in the rest of my life.
I don't really like, you know, do base jumping or any extreme sports or anything like that.
But I also, I've never really understood this.
When I read the Bitcoin white paper, I thought about it for a few years and I said,
hey, maybe there'd be something like a cool company that would be built in this space that would help people use this.
And in my view, I was like, why don't I go try this?
This sounds really cool.
I'm interested in it.
But most people, for whatever reason, don't do that.
it's kind of one of those entrepreneurial skill sets.
So that's number one, I'd say, is just maybe some kind of risk aversion or willing to
try something new, even if I'm the only one who thought it was interesting in my friend's
circle.
The second might be determination and just kind of being relentless.
There is something about that where I'm kind of, you know, uncharacteristically determined.
I just building a startup is kind of like moving from one set back to the next with enthusiasm.
And, you know, you get sued by various people, you know, employees quit.
like you're almost out of money.
There's cybersecurity risks.
And like, you know, people have all these kind of people issues and fighting.
And there's sort of just nonstop issues.
And so I've just always been very determined.
You know, having a little bit of a chip on your shoulder, I think helps, by the way, with that.
People who want to go build new things.
It helps to kind of have something you need to go prove to the world.
I think there was a part of me maybe as like a shy, introverted kid who always felt like,
you know what, I have cool ideas, but I'm not very articulate.
If people don't want to listen to me, I got to go.
show the world I can do something cool and I thought it would be fun. So yeah, those are a few
ideas. I'm sure there's lots more we could talk about in terms of how I prioritize my day or focus and
those kind of things too. But yeah, those are a few ideas. What's your greatest interpersonal
skill? That's my greatest interpersonal skill. I think I've done a pretty good job of hiring good people.
So I guess that's more of like an assessment skill of understanding if I would work well with them
and if they're good at their job across a number of different disciplines.
I don't think I was always the most, I'll take one I was not very good at.
I don't think I'm the most inspiring or compelling person.
I've gotten a lot of practice at it over the years,
but in terms of the early days, especially at Coinbase,
in terms of fundraising and pitching people and recruiting.
And I was never very good at that.
I was kind of like B a B minus.
I was enough to get to the next stage, but I never ended up being world-class at that.
What do you hope to learn from composing electronic music?
Well, you know, I always love learning new things.
It's kind of one of those things I'm addicted to that's just fun.
And so that's something I've been trying out recently is trying to learn how some of these electronic music composition apps work and meeting some other artists who use it and getting some lessons from them has just been kind of a fun way to decompress on the weekend.
So that's my scratching my learning itch.
How do you overcome CEO loneliness?
What is CEO loneliness?
I guess maybe, yeah.
Well, the people you work with clearly.
typically are your friends, but there's a certain kind of distance that they're not quite in
every way like the other friends you have. But yet, if you're determined and you're in some
ways a workaholic, you're spending an awful lot of time with the people you work with, and that
often breeds something that's been called CEO loneliness. Yeah. You can't confide to them about
every worry or trouble in the business, for instance, that you might have. Yeah, that's true. I mean,
the relationship with somebody you work with can be very build great friendships, but you're right,
It is a little different if you're their boss.
I think the answer for me is that I've made friends with other founders and CEOs.
Some of my best friends are people that, you know, in fact, one of the things that's really
helped me kind of stay sane over the years is I've built this group of friends.
It's, you know, it's about 10 friends.
We get together about once a month and go on a trip once a year.
And they've all founded different companies and most of them are CEOs of it.
But it's, that's been a great friend group.
And we all learned from each other various challenges we're each facing in our own companies.
I think, by the way, maybe everybody should have a group like that.
of friends that you invest in. I think it's been great. And last question, what is it you hope to learn
over the course of the next year? I mean, one thing I think is that as crypto keeps getting bigger and
bigger, there's going to be more and more scrutiny and attention on us from government relations,
policy point of view. So I'm learning how to build out a policy function. I'm also learning how to
build out our marketing function. To date, we have gotten to where we are largely based on just
organic growth and people telling their friends and things like that. And,
I think we're at a stage now where if we really get good at marketing and branding and everything
like that, we can even just throw fuel on the fire.
And so I was never somebody who naturally understood marketing, but I'm getting kind of
a crash course and talking to a lot of people in the process of interviewing folks.
Brian Armstrong, thank you very much.
Thank you, Tyler.
Thanks for listening to Conversations with Tyler.
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