Creating Confidence with Heather Monahan - #12: The Secret to Mental Strength with Amy Morin

Episode Date: July 23, 2019

The Secret to mental strength is on my show now! I can’t wait for you to meet @amymorinauthor who is the psychotherapist and international best-selling author of 13 Things Mentally Strong People Don...’t Do as she gets us to focus not on adding more to our routine to become stronger, but letting go of some of our bad habits to become unstoppable. For the next 7 days take this challenge to let go of these habits that hold you back and watch yourself skyrocket! No longer: 1. Waste time feeling sorry for yourself. 2. Give away your power. 3. Shy away from change. 4. Squander energy on things you can’t control.  5. Worry about pleasing everyone.  6. Fear taking risks.  7. Dwell on the past.  8. Repeat your mistakes. 9. Resent other people’s success.  10. Give up after your first failure. 11. Fear “alone time”. 12. Feel the world owes you something. 13. Expect immediate results.  Giving up these habits even if for just a week will build your mental muscle and let you see that anyone can become mentally strong. Which habit will you give up first? And thank you to today's sponsors: FabFitFun = Sign up and $10 off your first box at FabFitFun.com with promo code CONFIDENCE LOLA = Get 40% off all subscriptions at MyLOLA.com and enter CONFIDENCE40 Review this podcast on Apple Podcast using this link and when you DM me the screenshot, I buy you my $299 video course as a thank you!  My book Confidence Creator is available now ! If you are looking for more tips you can download my free E-book at my website and thank you! DM your questions for the show Instagram | Facebook | Twitter | LinkedIn  See acast.com/privacy for privacy and opt-out information.

Transcript
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Starting point is 00:00:00 Thank you for listening to this Podcast One production. Available on Apple Podcasts and Podcast One. Each week when you join me here, you're going to chase down our goals. Overcome adversity and set you up for a better tomorrow. That's your journey with me. And welcome back to creating confidence. I'm so glad that you're here.
Starting point is 00:00:27 We've got such a great show today that really, really resonated with me and helped me immensely. And I really think it's going to help you out a lot, too, no matter what it is. you do for work, if you don't work, it's something, it's just a life scale that I don't think we think about a lot. Mental strength is something that I know I've just taken for granted or didn't think it was a discipline that you could learn or develop. And my guest today is really going to work with us on developing mental strength. And it's much more simplistic than you might think that it would be.
Starting point is 00:01:01 I certainly did. But before we get to my amazing guest, I wanted to start by giving you guys an up. update on my TED Talk. I had my first meeting with the executive head of the TED Salon, and we discussed my idea, we discussed my title, and he loved it. And I was so excited because only a month ago when I was submitting to apply, well, actually, as I said, this has been going on for over a year, but in this round, because there had been many rounds, I had written an entire TED Talk. I really loved it. I was super. excited about giving it. And it ended up that, you know, it had to go through layers of approval when it got to that final layer, the man that I spoke to this week, he ended up saying, you know what, just not edgy enough. It just, it's a little bit too basic, I guess, is what his thoughts were. So I was really hoping that after all that work I had put in, that this one he would be excited about. And he was. So, you know, again, just the reminder that the first time we try something doesn't mean it's the only shot we're going to get or that it is the right.
Starting point is 00:02:07 shot because I do believe now that I've gone back, I've redone this thing, I've worked on it for over a year, you know, that I really am on that right path and I think we're going down that right road. So I think you're going to be so excited when you hear it in October. I know I can't wait to give it. But I'm just now in this, you know, phase one where I've gotten approval. Now they're going to have me move forward in over the next two weeks I get to work with one of their trainers that gives you some advice and some direction. But ironically, our guest today, who I met a couple of months ago, she actually lives in Florida. So I was able to go to the Keys to meet her face to face. And we were working on a project in New York together. And we have a very close mutual friend.
Starting point is 00:02:52 So we actually hit it off. And we've become good friends. She's an amazing woman. And when I was thinking about my TED talk over the past couple of weeks, I decided to reach out to her. And there's a very good reason for that. Her TED Talk has over 10 million views. It's one of the most viewed TED Talks that there are. And she obviously knows the space very well. So I reached out to her and just looking for a little insight, any direction she could give me things that she thought were important. And she let me know the title is the most important thing. Because if you have a bland title or just another random title, people aren't even going to bother opening the talk up. So I've put a lot of time into focusing on what is that title, how, you know, and it's no different I'm
Starting point is 00:03:41 thinking to myself than an email subject line, right? When we reach out to someone via email and they hear from people all of the time, you need to create something eye-catching, or maybe it's when you're sending something to someone's office to get their attention. You know, it's all about using your unique individuality and your flair to own who you really are, because when you do that, you separate yourself from the sea of mediocrat. and I will tell you that is definitely what I'm going for. We're sure going to help it works out that way. So I want to tell you a little bit about my guest today, Amy Moran.
Starting point is 00:04:15 She's unbelievable. She's a psychotherapist. Her book has been translated into over 30 different languages, over 20-something countries. She's an internationally best-selling author. Inc. named her one of the top 100 speakers in the country. She's a contributor for Success magazine, Benin Forbes. She's been everywhere. And really, that TED talk that she gave was the catalyst.
Starting point is 00:04:41 And even before that, an article that she had written, I believe her success magazine went viral as well. And the topic was exactly the one we're talking about today, which is the name of her book, 13 things mentally strong people don't do. And so often, I know that I do, I don't know about you, but I focus on what else can I add to my life? You know, should I work out more? Should I make more proactive business calls? Should I follow up more? Things that I can add on my to-do list to improve and to get ahead. But Amy's really flipped things around here.
Starting point is 00:05:13 And instead of focusing so much on what else can I add, she's focusing on what can I strip away. And that's not something that I had spent a lot of time thinking about, but she makes an amazing case for it. She's a living example of it. And when you see the level of success and the catalyst that she's been for so many people to achieve mental strength, you'll see that this recipe works. So I want to just quickly walk you through the 13 things that Amy has taught all over the world that mentally strong
Starting point is 00:05:45 people do not do and challenging each of us to think about, do we do any of these and which ones are we ready to strip out of our lives? Because when we do, we're going to set ourselves up to be mentally strong, improve our strength. And I mean, she's got the rule book. on it, it works, it's tried and tested. So the first thing that mentally strong people don't do is waste time feeling sorry for themselves. The pity party. There is no time and space for feeling bad for yourself if you want to be mentally strong and that is completely within your power. Number two is giving away your power. So many people, I know people like this that will say, oh, so and so makes me so mad. Oh, so and so won't let me get ahead. You know, blaming
Starting point is 00:06:32 and pointing at others is actually giving your power to those people. I believe in this so wholeheartedly. So just being aware, first of all, if you're doing it, end that bad habit. Oh my gosh, that's a brutal one. But don't give people power over you. Claim it back for yourself. Number three, shy away from change. And, you know, I learned earlier in one of my other podcast episodes when I was talking to a
Starting point is 00:06:59 psychotherapist, she was talking about change is really a lot. loss. And that's why it's so hard for people. And when you start to embrace that, okay, change is a loss, but it doesn't mean that something better isn't on the other side. I need to let go of one thing in order to expand and get to that other place, which I think is so true. So mentally strong people do not shy away from change and you shouldn't either. Number four, squander energy on things they cannot control. So, you know, sitting around pontificating, worrying about things. It doesn't solve any problems and it is wasting your energy. So you need to come up with a strategy, whether it's going to be that you schedule a time of day for 10 minutes where you
Starting point is 00:07:39 write down the things you're worried about, but you've got to figure out a way to reframe this so that you're not randomly spending time and energy just wondering and worrying. That is a complete downward spiral. Okay, number five, they don't worry about pleasing everyone. And I know for some people this is harder to do than for others, but you realize that making choices that disappoint or upset others takes courage. Living an authentic life requires you to act according to your values. And Amy talks about making a list of your values and what's important to you and prioritizing those so that you can cross-reference things about, you know, what's important to you, what means something to you versus what other people are asking you to do.
Starting point is 00:08:23 and, you know, taking advantage of the word no, for sure. Number six, fear taking risks. So risks can be scary. Gosh knows I have been so afraid anytime I take a major risk, whether it was when I got fired and I decided to write my first book, or, you know, anytime I pivoted my business as an entrepreneur and trying to figure out new ways to diversify revenue streams, all these things are really scary.
Starting point is 00:08:50 However, the longer I go in this, the more I realize when you're feeling fear, it's actually a green light that means go and go faster because you're onto something. It's actually much scarier if you feel comfortable all the time. It means you are not growing. So don't fear taking the risk, jump right in. Number seven, mentally strong people do not dwell on the past. And this can be really consuming if something really sad or bad.
Starting point is 00:09:16 You lost a loved one. You know, there's a lot of big life changes that happen and really consume people. however, it's removing you from today and not allowing you to be present in your life. And that's just, that's the biggest epic loss that I think there could be. So do not dwell on the past. Number eight, mentally strong people, do not repeat their mistakes. This is one I need to learn from. So, you know, some people feel embarrassed that they gave the wrong answer and they
Starting point is 00:09:43 learned at a young age that a mistake is so bad. So maybe you're hiding your excuses or your mistakes or burying them because you feel shame. So Amy really dives into, you know, the importance of identifying the mistake, understanding it's okay, it doesn't make you a bad person. However, if this situation arises in the future, how can we do it differently? And that reminds me, too, of Tim's story, an example of the comeback is not a go-back. Don't go back to that same place again. Okay, number nine, mentally strong people, do not resent other people's success. I talk about this a lot, keeping the focus on you instead of others. Number 10, they don't give up after their first failure. I couldn't agree with this more.
Starting point is 00:10:26 Failure is about giving up. There's no such thing as failure. It just pivots along the way. The only way you ever really fail is if you give up. So just don't give up. Figure out a new solution, figure out a new direction, and you will rise above and become mentally stronger. Mentally strong people do not fear alone time. So apparently this is a hard one for a lot of people. I travel a lot. So alone time is just part of my day to day. And over time, I've just become used to it. So that part hasn't been hard for me, but everybody struggles with different things. Maybe you're used to being around people all the time.
Starting point is 00:11:03 And maybe it's a small practice. You start with just taking a walk each day or meditating and finding ways to be alone. So you can really hear your own thoughts, listen to your intuition and start acting on it because those are great ways to build confidence. Number 12, mentally strong people don't feel the world. owes them something. So you find weakness when you start feeling like everyone owes you something, or I worked so hard at this promotion, I didn't get it, I'm owed that promotion, or I, you know, I've been struggling so much and I didn't give up and I still didn't get it. You know, I'm owed this. That is a huge holdback and that way of thinking can permeate all levels of your life
Starting point is 00:11:43 and can be really disruptive. Number 13, mentally strong people do not expect immediate results. I need to make this my new mantra that I'm getting rid of that one because I have really high expectations of myself and I want things to happen now, now, now. And it never feels like it's happening fast enough. So I'm definitely working on number 13 and giving myself some space to know the results will come. And I just need to keep a work in my land, doing my job, and it's going to happen. So I can't wait for you guys to meet Amy next and really learn from her. She's an expert on this. She wrote the book.
Starting point is 00:12:19 She did the TED Talk, the viral, you know, articles. She has been teaching a workshop all around the world. She's been delivering keynotes about this. She is going to be able to give you her personal story and the massive adversity that she's overcome and details some of the things she feels are most important out of the 13 to help you let go of these holdbacks and really step into your power and your strength because everyone can do it. It's a choice. So I can't wait to hear. what you think. But before we jump over to Amy, I want to tell you about this new product that I just had delivered to me that is a game changer. As we're all moving to having things delivered to us by
Starting point is 00:13:00 Amazon or whoever else, you know, saving time, not having to be out shopping all the time. One thing that has always been a pain for me is, you know, who wants to go pick up tampons? It's just, it's not the first thing that you're thinking you're jumping up or wanting to do. But I just found out about Lola. It's a female founded company and it offers, an amazing product line. The FDA doesn't require brands disclose a comprehensive list of ingredients in their feminine care products,
Starting point is 00:13:26 but Lola does. I just found that out. That's unbelievable. Lola offers complete transparency about the ingredients found and their tampons, pads, liners, and wipes. Major brands use a mix
Starting point is 00:13:37 of synthetic ingredients in their products. I mean, rayon, polyester, I don't even know how that's possible. Their products can be treated with chemicals, fragrances, dyes, and Lola products are 100% organic. no added chemicals, no fragrances, no synthetics, and no dyes. It's founded by women for women. I mean, it's just, why wouldn't we do good with every product that we're putting in us, especially this one?
Starting point is 00:14:02 So, you know, do good with this purchase. For every purchase, Lola donates feminine care products to homeless shelters across the U.S. So that's unbelievable, too. So, I mean, why wouldn't we? It comes right to your home. I mean, you don't even have to go out. and you can have it delivered to you. You can curate it for the way that you actually want it to be. You know, you can say that you want, you know, this kind of absorbency, this quantity, this frequency, that's all up to you and you can choose what works best for you. I mean, I personally, I don't love going to the store. I like saving my time.
Starting point is 00:14:37 So for me to have this discreet box show up, personalize the way that I want the right variety for my needs, 100% organic, BPA-free tampon applicators. It leaves me worry-free about what I'm putting in my body, and I want that same for you or for your loved one. We all know a woman that definitely needs this. This will take such a, it will be such a nice surprise if you wouldn't take care of this for someone that you love. I really love the product. I love the convenience, and Lola's such a great company doing good in the world. So as always, I want to give you a discount for 40% off all subscriptions.
Starting point is 00:15:12 visit mylola.com and enter Confidence 40 when you subscribe. For 40% off, all subscriptions, visit mylola.com and enter Confidence 40 when you subscribe. I can't wait to hear what you think. All right, we're going to catch up with Amy next. Hang tight. Hi, welcome back. I'm so excited that you're here with me and my friend, Amy Moran. She is the amazing author of 13 Things Mentally Strong People Don't Do. If you haven't read that book yet, you're probably living under a rock. That book has been published in 36 different languages, and she's had two different iterations of the book come out since its initial launch.
Starting point is 00:15:58 She was USA Today bestselling author, Wall Street Journal, bestselling author. She's a psychotherapist, and she's also a college professor at Northeastern University. Amy, what don't you do? Well, that's what I talk about, what not to do, so that's a good question. Oh, that was a great lead. And I didn't even do that intentionally. So let's talk about the 13 things mentally strong people don't do. And where did this whole thing come from?
Starting point is 00:16:25 So it started as an article. I was working as a therapist and I wrote a little bit on the side. I occasionally would write articles for different publications. And 2013, I was actually at one of the lowest points in my life. And the article started out as a letter to myself. I had lost my mom when I was 23. When I was 26, my husband passed away suddenly. And in that journey of grief of losing my mom and then becoming a widow at 26, I started studying the people that came into my therapy office because I wanted to know what makes some people stronger than others.
Starting point is 00:16:56 How come some people would go through tragedy and they seemed to bounce back faster and better and they still had hope for the future versus other people that stayed stuck. Were you feeling stuck? And I was. And so, you know, after just after losing my mom, it was unexpected and sudden. And, you know, I was only 23. And I just envisioned it differently. I thought, now here I am. I'm finally launching my career, and now I won't have my mom here.
Starting point is 00:17:19 And that's what started this whole thing. I'm thinking, okay, I just want to know on a personal level, how do you go through grief? How do you become mentally strong when you go through hard times? And then certainly when I became widowed at 26, I mean, nobody's widowed at 26. It was the strangest, most surreal experience. Yeah, it was not supposed to happen. Right. What am I going to do now?
Starting point is 00:17:38 All my other friends were just starting to get married and talking about their lives together. And I think, well, now, you know, to be 26 and widowed, I thought, now what, all these. It wasn't just I lost my husband, but I lost all these dreams that we'd had and all these things we were going to do when I had to figure out, what do I still want to do? We were foster parents. Do I still want to be a foster parent? We were going to adopt. Do I still want to do that? Do I still want to live in the same house? Do I want to, how many of our dreams do I live out? And what do I give up? And it was, you know, incredibly tough. And I didn't know anybody else who was going through it. I didn't know any widows who were in their 20s. I knew people that were, you know, widowed at 80, but nobody that was widowed at 20. And so I felt alone. It was really alone. And, and. So, needless to say, I worked really hard on figuring out how do you go through pain. Our tendency is to try to go around it. We don't want to go through it. Yes. But grief is the process by which we heal.
Starting point is 00:18:27 You have to go through all that hard stuff. And as hard as it is, that's what I knew. You know, I just, I knew. Yeah, you sound like a psychotherapist right now. Imagine that, right? But I knew from the people in my office, the people that actually let themselves go through the pain ultimately healed. And so I thought, okay, I have to go through this. And then.
Starting point is 00:18:44 But what does that mean? Like, does that look like just being depressed and locking yourself in a room? I mean, what does that actually mean? I was out, you know, because when we're so uncomfortable with grief and I don't, and I do the same thing to other people, but friends and family would be like, let's go out to dinner. Yeah, to keep you busy. Right, and they want to distract you all the time. And so the tendency I could have escaped.
Starting point is 00:19:02 I could have found 101 things to do to try to escape the pain. And it wasn't about feeling sorry for myself either, but it was about knowing, okay, it's okay to be sad. And I had to honor what I lost and face it head on. And sometimes it was more about just leaning into the pain and knowing, okay, it's Friday night and I'm sitting home alone. And that's okay sometimes because it's okay to be sad. And it's okay to be on the floor crying some days when you don't want to get out of bed. And then how do you not eat the barrel of ice cream or binge watch Netflix or do something else distracting at home?
Starting point is 00:19:34 Well, you know, so I had to figure out, well, how do I take care of myself, even though this is painful? So I had to exercise. I had to make sure I was eating as healthy as I could. And it was tough to sleep. but I had to figure out how do I make myself go to bed instead of just watching TV all night? That would have been much easier. Did you medicate yourself during that time? I didn't.
Starting point is 00:19:51 My doctor tried to prescribe me some stuff, but at the time I felt like, you know, I'm not depressed. I'm grieving and there's a difference. And I didn't want to just try to like numb the pain. I just wanted to get through it. And I don't fault people who take it in di-depressants. But for me in that point, I just felt like this isn't what I need. And my doctor said, I'll give you sleeping pills. And she was really trying to give me whatever she thought would help.
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Starting point is 00:23:25 And I didn't want to get caught up in something like that. And so, you know, I did some other bizarre stuff. I kind of figured out what do I sell? I didn't need, we had a boat. We don't need a boat anymore. I don't drive a boat. And then I thought, well, What do I want in life?
Starting point is 00:23:37 I kind of always wanted a motorcycle, so I went out and got one. You do not look like, I wish you guys could see Amy right now. She's literally like just walked off an ad in Nantucket. It's so adorable. And no, I can't picture this on a Harley. Right? So I got my motorcycle license and it was something that I did because I thought, you know, I always thought it would be cool to do it.
Starting point is 00:23:57 But I probably wouldn't have done it if I was still married because we were doing other stuff. Right. So it was a lot of that kind of just trial and error and figuring out how do I rebuild life. Like who you are? Yeah. Exactly. Exactly. And now, you know.
Starting point is 00:24:10 And you really loved him. I did. I adored him. We met when we were young and sort of like grown up together and came into our own, graduated college together. And I thought, okay, now here we go and launching this life. How many years ago is this? So this was, he died in 2006. And so it took years, about four years later, I felt like, all right, and got my life back.
Starting point is 00:24:33 It took four years to go through the pain. To really feel like, you know, not just to go through the pain, like it got a little bit easier after one year and by two years, it was like, okay, I'm starting to get there. But like year three, I was like, okay, I'm living again. I'm out there doing stuff. And then... And dating again? Well, you know, my friends would be like, what do you think? You think you're going to get back out there? And at first I was like, no, you know, it's awkward to be like, I'm a 28-year-old widow. And it just wasn't interested in that. But I had a friend that I had known forever and he knew my story. And, and, you know my story. And we never had any sort of romantic connection, but about four years later, there was a spark.
Starting point is 00:25:12 And so we fell in love and we got married and I thought, this is great, you know, it's so comfortable. You weren't so scared something was going to happen to him? That's the first thing that just popped into my mind. That's scary. Yeah, I was. I definitely was. And, you know, shortly after we got married, his dad had got diagnosed with cancer. And at first the doctors were like, no, we've got this, no problems, prostate cancer.
Starting point is 00:25:34 You're not supposed to die from that. But after about two months, they're like, actually, we don't have this. And they gave him a terminal diagnosis. And I thought, this isn't fair. You know, I finally went through all this stuff in my life. I finally feel like I'm back on my feet. Now I'm going to lose somebody else. And he and I had gotten really close over the years and that I know what it's like to lose a parent.
Starting point is 00:25:51 I don't want to see Steve lose a parent. And I just started thinking, this isn't fair. I wanted to dig in my heels and say, I'm done grieving. I don't want to go through this again. Right. And it was then that I thought, all right, well, hosting a pity party isn't helpful. So I wrote that down on a piece of paper. Don't feel sorry for yourself.
Starting point is 00:26:08 And that, all right, that's something that would drain me of mental strength. What else? And so I wrote a whole list. And when I was done, I had 13 things that mentally strong people don't do. And these, you pulled these things just from your life experience, all the things you've seen and what you've gone through. And what I'd seen in my therapy office, I knew, all right, if people didn't do these certain bad habits, their good habits were much more effective.
Starting point is 00:26:30 Like blaming someone else for all your problems. Right. All these years I had just sort of observed. a lot of these people have the same habits, but some people, it's more effective than others, and other people get stuck. What's the difference? Well, these people that are doing better don't do certain things. And so I pulled, I drew from that and came up with this list, and then I thought, well, if it helps me, maybe it will help somebody else, because I was reading it over and over, and I just found some comfort in it. So I published it online, stepped away from
Starting point is 00:26:56 my computer, and thought maybe it will resonate with someone. Didn't imagine it would go viral, but 50 million people read that list. 50 million. 50 million. It got picked up by Forbes and got 10 million views there and Business Insider and Success Magazine. Before I knew it, MTV in Finland and CNN in Mexico are calling me to talk about this list. And you had no idea it was going to have this effect.
Starting point is 00:27:17 Right. And even when it was out there, so basically the list that I published was basically just the list. It didn't give the backstory. And so people thought, this is great. You're a therapist and you've mastered this list and you don't do these things. And for a while, I didn't say anything. What nobody knew.
Starting point is 00:27:32 So I'm on, you know, there's an interesting. where I'm on Fox News talking about this, but they didn't know my father-in-law had passed away four days before I'm on national TV talking about this. I wasn't ready to open the floodgates. Right. But luckily, a literary agent called and said, you should write a book. We love that one, but that wasn't luck. You were putting yourself out there with your message, and that's how she was exposed to you. Right. And then I, you know, in the book, was sort of able to explain, here's the rest of the story,
Starting point is 00:27:57 that I struggle with these 13 things as well. And I have to make a conscious effort to not do these things. But that's the real story. And that's to me why the book resonates is because you're vulnerable in sharing that. Right. And as a therapist, I wasn't used to that. I was always the one listening to people's stories and asking them questions. I wasn't sharing my own.
Starting point is 00:28:16 So it was so scary to do that. In fact, I wasn't going to at first. Even I said to my literary agent, like, I don't know. I don't really want to tell the story. And she said, well, you don't have to, but it would probably give you some more credibility. People resonate a little bit more with your story when you share why you wrote it. And it seems ridiculous now. but at the time I thought, I don't want to tell anybody that I'm struggling with these things too,
Starting point is 00:28:37 but I'm glad that I did. But that's the common theme in any business, book, anything, when you, and even social media, when you're vulnerable and allow people to see us without the filters and the makeup and the BS or in the hype, that's when you really get people's attention because we've all been there, whatever that pain might be dressed up differently for someone else, but we've all felt pain. We've all felt shameful, embarrassed, sad, whatever. those feelings are, I think that's amazing that you were able to step into that vulnerability because so many people, especially people, in my opinion, in a doctor-type profession, a psychotherapist,
Starting point is 00:29:13 because the world puts this pressure that you have to be perfect or that you are, assume, people assume you're different than us. Right. I think that's it just exactly, to be able to now talk about it and say, yeah, you know, we're all human and we all do experience pain. And even if you haven't lost a spouse or you haven't necessarily lost a loved one, life is painful at times. We don't really talk about it. We don't talk about how do you be sad? How do you go through tough times? How do you come out on the other side? Instead, we just want to kind of sugarcoat it or like you say, share on social media, all the happy stuff. We don't want to talk about the hard stuff. It's so true. And when you were just explaining, I was thinking my own son that
Starting point is 00:29:50 sometimes I'll find myself trying to distract him if he's getting upset, you know, because I told him you can't play Fortnite. How? Do you want to go to the movies? You want to go to the beach? I just inherently do it without even thinking about it, which is kind of scary. Well, you know, and I think part of it is knowing, you know, sometimes it's helpful to distract yourself. If you're really, really angry, you distract yourself for a few minutes, so you can calm down and then you can make a rational decision. Or if you're so sad that you can't get out of bed and you can't go to work, you probably get involved in an activity. Lying in bed won't necessarily help you feel better. So sometimes distracting yourself, if it helps take the edge off, is good.
Starting point is 00:30:22 But I think in today's world, we're so used to distracting ourselves with our phones and to try to do anything we can to not feel anything but numb. And because of that, we're really uncomfortable when our anxiety goes up or when we're sad. We don't know what to do with it. So this is a good challenge for everybody. And someone gave me this challenge. They said, Heather, when was it the last time you're in an elevator with someone and you engage in a conversation with them, someone you don't know in a building instead of looking at your phone?
Starting point is 00:30:50 And I thought I had no idea. And it was a way for me to distract myself from being in a small space with someone I don't know. How can it be that painful? but I found that forcing myself to look at someone and say, hi, how's your day going? It feels weird. Yeah, and I think that's a great example because I think we do the same thing, you know, when you're sitting in an airport or you're on a bus or whatever it is. When we're around other people now, we tune them out rather than engage with other people
Starting point is 00:31:18 because it feels awkward or feels uncomfortable and we're so used to not talking to people that everybody's face is buried in their phone. And how much of our life is spent in lines, in airports, you know, just years of our life is spent just, you know, waiting for different things. If we took those moments as an opportunity to connect with someone, say hello, ask how someone else is doing. I wonder how more rich our life could be. Yes.
Starting point is 00:31:43 Actually, I wrote an article once about why you should talk to strangers on a plane. Stop it. They did this whole study on how just saying hello to the person next to you and even if you only engage for a couple of minutes boosts your mood and it boosts their mood. But yet we have this idea in our head of, you know, I don't want to talk to this person because maybe they don't want to talk to me. I think what if they're a psycho and then you're stuck in a conversation
Starting point is 00:32:04 with a psycho on the whole plane ride? You can't escape. That was the other reason why people said they don't engage because they thought, you know, I'm sitting next to this chatty person and once I open the floodgates, they're not going to stop talking. But they challenge people who were commuting on the subway
Starting point is 00:32:17 or people who run a plane and they said, just try it for a week, talk to the person next to you and see what happens. Nine times out of ten that didn't happen. But then they talk to people too. Well, what do you do? You sit next to somebody who then starts talking and they don't stop, what can you do?
Starting point is 00:32:29 Well, maybe after a few minutes you say, I need to listen to something and you put on your headphones or you disengage with them again. You're able to do that. But we're so scared of doing that. I don't want to be rude. I don't want to be offensive. So then we just don't even say hello.
Starting point is 00:32:43 It's so bizarre. That's just our society today, but it's a great challenge, and I think that's so funny that you wrote an article, but I spend way too much time in an airport, and on a plane, I'm going to have to challenge myself because I carry earbuds with me for the singular effect of letting people know I'm on.
Starting point is 00:32:57 occupied. Right. It's sort of the universal signal for don't talk to me. Okay, you know I'm obsessed with LinkedIn, but hiring isn't as simple as putting an ad in the paper or posting to job board anymore. When you're juggling hiring with everything it takes you to grow your business, it's important that you reach the right candidates at the right time. And that's exactly where LinkedIn comes in. I am on LinkedIn every single day. It's the place where business gets done. I mean, you can't believe the amount of people you can reach. You can't believe how fantastic the algorithm is and this is where everyone is that's working. So you found the place to go if you're looking to hire. Over 600 million members visit LinkedIn to make connections, learn about
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Starting point is 00:34:19 Again, that's LinkedIn.com slash confidence to get $50 off your first job post. terms and conditions can apply. And while you're there, check out my profile, Heather Monaghan on LinkedIn. I'm all over it, giving you new ideas and creating new posts every day. So take advantage of this. It's a great deal, and you're going to love it. So tell me, what are the few core messages out of the 13 that you feel like resonate the most with people or the most popular?
Starting point is 00:34:47 So that one out of all the 13, the one that people want to talk about the most is number two, which is that mentally strong people don't give away their power. And that one is really about saying, all right. It's up to me how I think, how I feel, and how I behave. Because you can see it in our language that we tend to blame other people. Like, this person makes me mad. Yes. Nobody forces you to be mad.
Starting point is 00:35:07 Right. You know, you're in control of how you feel. Or we say, you know, I have to work later. My boss makes me work late. Are you really in control of how you feel, though? Because I mentioned something that upset me, that happened to me, that email that I received that was upsetting to me. I didn't know I was controlling myself to feel upset, hurt or sad. You know, and I think it's not about saying, you know, that you have to be happy all the time,
Starting point is 00:35:29 but when you get upset, you have options than what you do with it, right? So when your anger hits a 10 on the meter or you feel really sad because somebody hurts your feelings, well, then what are you going to do next? Sort of like, how are we going to respond to it? Because I think that's a big misconception. People think if you're mentally strong that you don't feel anything, that you're going to not have any pain, that everything just bounces off you. And that's not what I'm trying to convey at all.
Starting point is 00:35:50 But it's really about being aware of how you feel, knowing how do your emotions affect you? When are your emotions helpful? When aren't they helpful? And then knowing which kind of action you should take after that. And so you're suggesting to people that it's empowering to think that you play an important role in this. Right, right. And that, you know, you don't have to let other people affect your mood nearly as much as you might think. I talk to a lot of people who will be like, oh, you know, so-and-so is in a bad mood, so it brought me down.
Starting point is 00:36:15 Well, don't let it. Figure out, how are you going to cope? How are you going to respond to people around you? But you don't have to let them drag you down or hold you back. I say fire those villains. because I am one of those people that the same way that if I am in an environment with no sun, it's like, oh, I feel so down. And then suddenly the sun comes out and I'm, well, I'm back.
Starting point is 00:36:33 You know, I feel the same way when I meet someone face to face and I connect with their energy. These are my people. I'm with my crew. Conversely, there is a spin instructor where I work out that for some reason when I'm around that guy, I feel an energy drain. And I just, I can't take his classes. I don't want to run into him. but I mean it's a visceral effect.
Starting point is 00:36:55 Right. And I think to just be aware of how the people around us are affecting us, because I think it's important, too. How do you set your life up to be mentally strong if you're surrounded by toxic energy vampires? You can't. Right. And, you know, you have a job that you hate and it's a dead end job, but you like the money. Well, the consequence is you're not going to stay very strong working there. If you're surrounded by friends and family who are always berating you or people that are always really needy and they never give you anything back, it's going to take a toll on you too.
Starting point is 00:37:21 Okay. Well, you hit me with a lot. the one when you're at a job, when you're making a lot of money, but you're surrounded with negative people and you don't like what you're doing. That was me up until I got fired a little year and a half ago. When you're in it, Amy, I don't know, have you ever been in a situation like that before? I've had jobs I didn't like, for sure. But when you're in it, don't you find it hard to see that there is options outside of it? Absolutely. So how do you get there? How do you get that vision without getting fired like me?
Starting point is 00:37:48 What's about balancing sort of the logic and the emotion? Sometimes you just say, what would I say to a friend, right? That's an awesome perspective. If a friend came to me and said, gosh, I'm in this job and there's nothing else I can do, you'd be like, of course you have options. Of course. But when we're in it, you know, our emotions are so high that sometimes your judgment gets clouded and so just stepping out or sometimes it's a matter of talking to somebody. If you can't be the voice of reason, you just talk to somebody, hey, listen to what I'm going through. And to really listen to what other people say, your trusted core people. Do they have ideas for you? And are you always saying, yeah, but that won't work for me? Or are you really willing to listen and
Starting point is 00:38:22 say, you know, what can I do about this? And I'm ready to try to do something different. Right. Because it's so much better when you get that vision and accept what's going on for what it really is versus having to wait to be pushed out of a situation like that. I would totally recommend option A on this one, people. So one of the things I wanted to ask you about, because you had shared with me when we first met the story of how your book came to be this massive phenomenal success.
Starting point is 00:38:50 because as you know myself, my listeners were so interested in creating confidence. And on the outside looking in at you, people could say, well, okay, she had a tough personal situation. However, she's a psychotherapist. She's an amazing author. You know, it was destined to succeed. But you living this past few years with this book, you didn't always know this book was going to be a runaway success, did you? I did not. So we thought it was going to, my publisher was pretty confident it was going to do well when it came out because 50 million people read the article. The book came out. I mean, of course you're going to sell 50 million books. Obviously, right? And they're going to buy one for a friend. But it doesn't really work that way. It didn't work that way. And so it was disappointing.
Starting point is 00:39:29 The first, you know, I remember when it first came out and sales were not particularly awesome and thinking, uh-oh. That's a lot of pressure. It really was. And, you know, we had all these interviews lined up and I was doing as much media as I could, but it wasn't necessarily selling the book. And so after a couple of months, it was sort of like I'd faded in the background, at the big publishing houses they are working on other books. And my media interviews and opportunities were slowing down. And I thought, this is really sad. It could be just ending now.
Starting point is 00:40:00 Were you feeling that way? Yeah. So I thought, all right, that was cool. Like, I'm a therapist and I got to write a book. That's awesome. But you were just going to go back and be a therapist again. Right. And I thought, that's what I'll do is I'm just going to be a therapist.
Starting point is 00:40:10 And that's fine. I thought this was an amazing opportunity that I had. And I had a conversation with my agent at some point. It was probably a year after the book came out. And I said, what do you think? and she said, you know, you did a great job. You did a great job, and I can probably get you a publishing deal with a different publishing house someday if you want to write a different book.
Starting point is 00:40:28 That's depressing. Probably not with this publisher again. And it was like those words, like just clicked. And I thought, okay, challenge accepted. And I just doubled down on the articles that I was writing. By then I was writing for ink and psychology today. And I thought, you know, I'm just going to keep working at this. I'm not ready to give up.
Starting point is 00:40:47 And I just want to see what happens. So I just kept writing and writing. And before I knew, articles were starting to get picked up in other places, and Glenn Beck and Rush Limbaugh started talking about it on their radio shows. And just amazing things started happening. And it was then that I hit the Wall Street Journal bestseller list. It was over a year after the book came out, which is unheard of.
Starting point is 00:41:08 Most books hit it the very first week they come out or they don't hit it at all. But I was hitting bestseller lists over a year after the book came out. And I thought, okay, here we go. But what's important to highlight here, in my opinion, is that you reached that pinnacle moment where you could have packed it up and said, okay, I'm going to go back to my original plan A, which is I'm a therapist and forget about this literary world. Or I can take this as the biggest challenge that's been thrown on my plate in a while, and I'm going to jump in and work my butt off and make it happen. And you chose to go for it and take that risk. I did. And I'm so glad that I did. So are so many people, thankfully, right?
Starting point is 00:41:45 That this book helps so many people. Right. And as it started then spiraling, you know, where were your mouth caught on, I just had to, like, hit this threshold. And once it hit this certain threshold, then I had enough people out there talking about the book, that then it was selling more copies. And so here it is, almost five years later, the book is still in Target, which Target doesn't carry a lot of books, and they normally don't carry them that long. And then CVS just, I don't know, two months ago, CVS called and said, we're going to sell your book.
Starting point is 00:42:10 How many years later from launch are we right now? So I wrote the book, and the book hit the shelves at the end of 2014. So it's been almost five years. And you're still getting firsts right now five years later. Right. It's amazing. Still selling in other languages. We just sold it in simplified Chinese this past week.
Starting point is 00:42:27 And so it's still spreading. You haven't really made it until you're in simplified Chinese. Right, right. That's impressive. But as an author, even just to be republished in any other language is a huge accomplishment. Right. To get a call from a publishing house in another country and they say, hey, we want to translate your book. And you don't have to do any of the work.
Starting point is 00:42:47 That's like the most amazing email. They just take your book. They hire somebody to translate it. They do the cover. And then if there's an audio book, somebody reads it and you don't have to do anything. It's the most amazing thing. What's so amazing about that. And I never thought about this in my old career.
Starting point is 00:43:03 And I'm interested to know if you thought about it when you were specifically a therapist or only a therapist for lack of a better expression. Passive income is life changing. When my life in corporate America was every day the grind, every day get up. There was never a vision in my mind. That's what you're supposed to do. And that's what you get paid for. Now that I'm learning the book world and e-learning world and there's so many different products
Starting point is 00:43:27 and services out there. But when you get into this passive income world, that's a beautiful business model. It is. To make money in my sleep, I'll wake up in the morning and I've sold a course in my sleep or I've managed to sell a certain amount of books or I just got another book deal and another language. I didn't have to do anything for it. I mean, it's life changing for sure. As a therapist, you're on this treadmill. You can only see so many people per day. You can only see a certain amount of clients a week and still be effective. And then you just don't have the energy after that to say,
Starting point is 00:43:58 okay, now I'm going to go out and get a second job. I'm going to go do something else. You're drain. You have to take care of yourself. When you want more, start your business with Northwest registered agent and get access to thousands of free guides, tools and legal forms to help you launch and protect your business. All in one place. Build your complete business identity with Northwest Today. Northwest registered agents has been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. They are the largest registered agent and LLC service in the U.S. with over 1,500 corporate guides, real people who know your local laws and can help you in your business every step of the way. Build your business identity fast with Northwest
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Starting point is 00:45:20 and get your complete business identity in just 10 clicks and 10 minutes. Visit northwestresisteredagent.com and start building something amazing. Get more with Northwest Registered Agent at www. northwest registered agent.com slash confidence free. So your compensation is limited. Right. And as long as I was working as a therapist, that's how it was. Sort of like if you get sick for a few weeks, good luck. You're not going to make any money if you aren't seeing people.
Starting point is 00:45:54 So you feel like you're on this treadmill and it's hard to get off. Did you ever have a vision back then that there was some bigger business plan for you that you did want passive income that you did want to go there? I did. So strangely, we started. my husband and I had started a online e-commerce jewelry business, and it was a drop-ship company. I didn't actually physically touch any of the products, but I was able to get them drop-chipped from a wholesaler. And that was my first experience with passive income.
Starting point is 00:46:20 I thought, you know, I go to work as a therapist all day, and I work really, really hard. Meanwhile, at home, my computer just goes, chiching, chiching, chich, because people are buying bracelets and rings and necklaces. I never actually physically handle the products. It took a little bit of work. You had to go in and edit and put in there in. shipping address, but that was it. And I was making money that way. And so I had that spark and that interest in knowing there's stuff out there. There's opportunities. But I just didn't know what to do
Starting point is 00:46:47 or how to turn therapy into something that would make more money for me. When you look back on your life now, do those dots connect that it all made sense now, why you started as a therapist and then while you got into becoming an entrepreneur and then an author? Yeah, absolutely. And how I've been able to build on things. You know, when I was doing the jewelry business, I learned so much. about marketing and that's what how my husband learned how to make websites well he now makes my website and now that I'm an author and I use so many of the marketing things that I learned back then and so many of the writing because writing was just a small side hustle after I was widowed as a way to earn money but now writing turned into a business that earns me an income and so it just so many things
Starting point is 00:47:24 an amazing income right it's just I want people to know how there's a lot of authors out there there's not necessarily a lot of authors that are profitable or make an amazing income and it's important to know to reach that tipping point, to put in the level of work that you did and belief in yourself, that seems, that was the difference maker. Absolutely. I know it's, it's so hard to sell books. They say people read two books a year. You're kidding. The average person, right. Maybe that's our issue, people. How do you get to be one of the two books that somebody's going to read? Wow. And so to get it in the hands of people who are actually going to read it and to keep reaching a new audience and to keep it spreading is really, it's a tough thing to do. So I
Starting point is 00:48:05 won't say it's easy, but I'll say it's possible and it's an amazing adventure if you can do it. So what does the future look like for you now? Great question. So my third book just came out, the book about women in particular. I wrote the parenting book. So now I... And these are 13 things mentally strong people don't do for women. So it's 13 things mentally strong. Parents don't do is book number two. Book number three is 13 things mentally strong women don't do. Okay. And so people keep asking me, what's your fourth book? And to be honest, the parenting book came out of readers of my first book kept saying, how do we teach kids how to be mentally strong?
Starting point is 00:48:41 So I thought, oh, it makes sense to write the parenting book. And then after the parenting book came out, readers kept saying, well, what about women? We have so many examples of mental strength, but they're usually a Navy SEAL. Or we talk about elite athletes of men. And I thought, oh, you're right. So I'll write the book for women. And so now I get lots of other questions. I have so many people say, can you write one for entrepreneurs?
Starting point is 00:49:00 Can you write one for teachers? You're so qualified to do the entrepreneur one. I think that's a great one. I think so too. So I'm actually meeting with my publisher soon, and I think we'll talk more about what's next? What do I do next? How do I keep spreading this message without watering everything down?
Starting point is 00:49:15 And I don't want to repeat anything I've done. I want to do something new to reach a new audience and make sure that it's useful and helpful for them. Will you be afraid to take a risk and reinvent yourself yet again because you've had massive success? Will that be too much pressure to try to completely do something different? I don't think so. I think at this moment, I think, you know,
Starting point is 00:49:33 I never imagine I'd be speaking. and doing online courses and all of that. But I've just been open to opportunities and saying, let's see what happens next. But I don't have a really clear plan. I know a lot of people think you need a super clear plan and you need to know what you're going to do next. But I think for me, if I had said,
Starting point is 00:49:49 this is what's going to be next and I followed that path. I would have missed out on the stuff that came along. You would have stayed a therapist for your entire career. I also think what you just described, that is being an entrepreneur is moving forward, not knowing what the next step is. Moving forward in the dark is really, that's the life of being an entrepreneur.
Starting point is 00:50:07 That's what I've found. Yeah, absolutely. And knowing that sometimes your path may not take you to where you envisioned anyway, but to be open to knowing and what are people saying? And when you open one door, then what else is going to open and to just keep going going to go? And when you were a child, what did you think you were going to be when you grew up? I was going to be a doctor.
Starting point is 00:50:25 Even when I went to college, that was my passion was I thought, I'm going to be a doctor. And I realized, no, I want to help people, but I don't want to get into the blood and guts and gory of being a doctor. I'm not interested in that. It took a bit to come to that decision. You know, there's other ways to help people without becoming a medical doctor. And you definitely achieved that. I mean, the amount of people you've helped with this book alone is just, it's amazing. It's overwhelming. I get emails from people in other parts of the world and they'll send me a picture of somebody reading my book on the beach in Egypt. And I just think, how did that come to be my life? Is it the most amazing feeling though? And you get the
Starting point is 00:51:04 these heartfelt notes from people? It is. And it just really opens my eyes how a lot of other countries don't have access to to be able to talk to a therapist. They don't talk about mental health. They have no idea. And the emails I get from people that will say, you know, this has been so helpful to me. Thank you. It's worth so much. So living a purpose and passion-driven life for you is really everything, right? I mean, because you're helping people. That's been your goal since you were a child. Right. Absolutely. And I just, I never dreamed that this would be the way that I get to help people, but I'm so glad that it is. So when you look back over your entire life, I'd love to ask all my guests, when was the moment in your life that you felt you really struggled with your confidence the most?
Starting point is 00:51:48 Oh, probably like middle school, junior high. It's shocking to me how many people say that. Yeah, I was, you know, the really chubby, shy kid that sat in the back of the class and never spoke. I've never said a word. I can't believe this. I'm in shock. And I was so shy. And, you know, I used to have a teacher. And my face would turn bright red.
Starting point is 00:52:10 And so the fact that I'm a public speaker now is just nothing I would have ever imagined either. But if the teacher called on me, like my face would just instantly turn red. And I hated talking to the point that even in high school, my English teacher would read my papers for me because I didn't dare read them in front of the class. And now you have a TED talk that has over nine million. views. Right. So how did you go from that child to the TED Talk woman? You know, going through the tough times that I went through, one thing it taught me was it's not really about me. It used to be when I would step up on a stage. If I was going to step up in front of the class for a project, I was just thinking,
Starting point is 00:52:46 oh gosh, everybody's looking at me, and they're going to know I'm really nervous, and they're staring at me. And after my mother passed away, I wanted to give the eulogator funeral. And I thought, wow, that was really brave. It was, but I thought it's not about me. I don't care if people are staring at me or if they know that I. It was about her. It was about making sure that people heard the message that I wanted to talk about with her. And like it was like a light switch flipped in me for as far as public speaking is concerned to say it's not about me.
Starting point is 00:53:14 And if I look like an idiot up there, it's more about am I conveying the message and helping the audience. So now that I can think about that, public speaking isn't a big deal anymore. Okay. This is so funny and embarrassing. But what you just explained is so beautifully well said. I couldn't agree with you more. However, the way I've always explained it is so terrible.
Starting point is 00:53:33 I've always said, it's not about you. No one's looking at you. They're all looking at their phone scrolling on Instagram. So I've always seen it. Yeah, it's not about you. And we think the world's looking at us. But I like the way that you articulated that so much better because it is about the message. It is about making sure people knew who your mother was and what she represented and all of those memories.
Starting point is 00:53:54 So I really like how you articulate that. But I do see the other side of it too. Sometimes the challenge is trying to get anyone to pay any attention to it. Right, right. But I think a lot of us have that fear sometimes that we're being judged. People are looking at us, that they're thinking about us, that they're critiquing us. But the truth is, most people aren't thinking about you nearly as much as you think that they are. It's so true.
Starting point is 00:54:14 I don't know why we all actually believe that when you think about it. Right. We think, you know, everybody's judging us. No, they have better things to you than sit around and think about you. So aren't you so proud of yourself now and you sit to think about that child that you were and that you would turn red in the face to even answer a question, and now that you take these massive stages? I am.
Starting point is 00:54:33 I have to sort of pinch myself, and I'll think, is this really my life? Am I really doing this? And it's almost like, because I'm not terrified and because I dare to do it, I just have to take a moment sometimes and be like, I'm really doing this. And you don't get nervous when you get up on stage.
Starting point is 00:54:45 You know, I get more excited than nervous. Like, sometimes I still get some jitters, but I have fun while I'm up there, which I didn't even know was possible. It's unbelievable what can happen when you reframe something, which is really what it sounds like empowered you to reach this level of success with speaking. But sometimes it's just conquering the fear, taking that first stage and realizing I didn't die.
Starting point is 00:55:07 I made it through. Right. Anxiety is uncomfortable, but it's not the end of the world. And when you face it regularly, you think, oh, yeah, okay, that's tolerable. I can do it. Right. It's temporary. This two shall pass and we are going to make it through.
Starting point is 00:55:17 Right. So if you have not read the book yet, it's 13 things mentally strong people don't do. Please get it. It makes the world a better place. the more people that we have understanding that they can be empowered to manage themselves. Absolutely. Amy, thank you so much for coming on. I appreciate it immensely.
Starting point is 00:55:34 Thanks for having me. All right. Stay tuned. Hang with me. So I hope you enjoyed meeting Amy as much as I did. I really got so much from her. She is a wealth of knowledge. Her book is phenomenal.
Starting point is 00:55:48 Definitely check it out. 13 things mentally strong people don't do. Dropping those bad habits make all the difference instead of folks. focusing on what we can do to get better, which is a completely different way of thinking for me, and it definitely works. That's for sure. So definitely try to drop some bad habits this week, even if it's just for seven days, pick whichever one that you want to rip out of your life and see how much stronger you get. Amy knows what she's talking about. She's dropping some serious knowledge. Okay, so now on to the questions that I've had sent in, and this is a lot of this,
Starting point is 00:56:21 this first question that seems to be a lot about the speaking business. So this woman is asking, me approximately how long should your reel be? I saw Kendra's was over 10 minutes. She's referencing Kendra Hall's episode where she talked to us about how to become a public speaker and how she becomes confident on stage, et cetera. So listen, here's the thing. There's no hard and fast rule. I was told it had to be 30 minutes. But then talking to Kendra, you know, Kendra when she first started out, she just did a reel that was a few minutes. My reel was only five minutes when I first put one together because that's all the material that I had, right? So you know, you want to be able to show that you have a presence on stage, what your message is about,
Starting point is 00:57:02 what problem you're solving and include testimonials. Those are the keys. But start where you need to at first and you can always grow it over time and improve it over time, which you should, which we all should as, you know, in any business, that doesn't have to be speaking alone. Whatever your highlight real is, you always want to get more reviews, more recommendations, and build those in to whatever packaging that you're using. What is a realistic expectation for a number of speeches to book in the first year? So I don't really believe in this kind of stuff, a realistic expectation. It depends if you want to go all in. It depends what you want to achieve. I believe in going big. So to me, my realistic expectation is it's massive. I want to achieve so much
Starting point is 00:57:45 and I love speaking and I've been having a lot of success with it. So I don't say, I might say to myself, I need to book a minimum of two speaking engagements a month just to plan ahead for myself. But to me, you know, I don't think there's an expectation on it. It's more about what am I willing to do work-wise to put the work in, to make the context, to send out the pitches. It's all a function of the work that you're putting out, what you'll get back, making sure you've got a good reel, making sure you've got a good message, a good kit. You've got a ton of testimonials. And then connecting with those right people ahead of time, you've got to get people, they want to, have to want to hear your message, believe in your message, believe in and trust you,
Starting point is 00:58:26 whether you refer to them or it's your testimonials or you're real, and then that has to align with their meetings. So there's a number of different things that have to occur, but I don't have an expectation for number of speeches. It's really, you know, it's up to how much work you want to put into it and how hard you're going to try. Number three, is it rude to have an assistant reach out on your behalf? I don't think so. Absolutely not. I do it both ways, have an assistant reach out, but I would also reach out If I see an opportunity, I'm on my computer and I notice that there's a big event coming up, I'm not going to wait to hand that off to an assistant.
Starting point is 00:58:59 I'm going to jump on right away. And what I do, because I believe timing is of the essence. And if I'm seeing something, somebody else is seeing it too, right? I can't be the only person. So I jump right away on something like that. I just saw that there was a really big woman's conference coming to Florida and I didn't know about it. So the first thing I did was I went to the page. I went to About Us.
Starting point is 00:59:20 I want to find the board of directors, the staff. I want to see who the person is in charge of the event planning. No one had that title. So the next thing I shifted to is I have this software, which I was introduced to through a good friend I met on LinkedIn called Seamless AI. And what I do is I go into that software. I type in those people's names. I go into LinkedIn.
Starting point is 00:59:43 It overlays on top of LinkedIn and then it gets me their email. Somehow it's able to pull through LinkedIn their email addresses. And then I email each. one directly asking for help. I'm not sure if you're the right person to contact. However, you know, here's the value that I would bring. Here's why I would help you promote the event. Here's the reason why it's going to have impact. Here's why it makes sense for you. Here's why it's great for you. Blah, blah, blah. And then I send it out that way. So I don't think there's anything wrong with having an assistant. And that's one approach. But I also would not use that as the only
Starting point is 01:00:13 approach, especially as you're building your business. Okay. If you could go back and start over again in creating your speaking business and brand, would you change anything? I mean, the only thing that I would change is I didn't know in the beginning that the speaking business was going to be my primary revenue stream. That's my largest stream. I had no idea. So I guess what I would have done earlier is I would have spent more time leaning into sending out pitches, which I wasn't doing because I was working on, you know, setting up the podcast
Starting point is 01:00:42 or I was working on my second book or I was working on promoting my first book. You know, I had so many different things going on. and you just learn as you go, so I don't beat myself up over that. If I could go back, I would have just sent out more pitches earlier on, but live and learn, right? We just got to keep on going. Okay, what has been the most challenging aspect of the business for you? The most challenging aspect of the business for me is every time I'm looking to do something new, I have to teach myself how to do it, and I have to figure it out.
Starting point is 01:01:13 And, you know, that sometimes takes time. It's sometimes frustrating. So, you know, it's scary and frankly, you know, trying to connect those dots when you hear there's an opportunity and then you'll have a dialogue with someone and then they go dark. And then you're trying to reach out, but not annoy them, but you want to make sure you get booked before their event or, you know, it's these interesting nuances that are the same in any business. But when you feel like you're under that new umbrella, that new industry that you're not, you know, I don't have millions of contacts in this space. I'm learning them and I'm developing them. However, I came from a career of 20 years in one industry where I had millions of contacts. So it just makes it a little bit more challenging.
Starting point is 01:01:56 But I also know that I was able to do it one time so I can definitely do it again. And you can too. It's just about putting the time and effort in. Okay. So then I'm going to flip over to something else. This is kind of interesting. I was on a show, Cal Fussman's show. He's a friend of mine who has a great podcast.
Starting point is 01:02:14 and he had me on. And when I was on his show, he asked me a lot about sales and sales leadership. And he really got into the sales aspect of my career. So this is great. So I got this note from someone. I'll leave their name out of it. But I want to share this story with you. Heather, I'm sure you get these a lot, et cetera, et cetera.
Starting point is 01:02:36 I'm an executive director of a nonprofit and heard you on Cal's show. every year we take our team on a trip from Washington to South Dakota and we don't have a large budget for it. But this year, we were intense and horrible weather alert came. Tornado wins. It was a major crisis. Flooding occurred. I had to bring everyone to the nearest city to get hotel rooms for the team. And I remembered the story you told on the podcast about appearances and about asking for discounted rooms. And I did just that what you suggested. And we got more than 40% off each room and free breakfast. I would have never thought to do this if you hadn't taught me on the podcast. So he says it seems trivial, but I have a whole team and we were so excited to be able to get in
Starting point is 01:03:20 and be safe and then be able to get back to work. Thank you so much. So what I shared on that podcast I was on and I want to share now in case you didn't hear it is that, you know, number one, in any situation, everything is negotiable. And that goes for hotel rooms, that goes for restaurants. I mean, that really goes for everything. So this idea that, oh, I walked into a hotel and it's too expensive, you know, that's on you to say, okay, Mr. Front Desk Manager, I would love to stay here. However, that's a bit out of my price range. There's something that you can find for me in this price range. I know you can do it. You know, and then if you get no, you ask, well, is there someone else I could speak to that maybe could approve that? You know, who would be the person has that ultimate
Starting point is 01:04:07 decision-making ability. And I've found myself in situations like this many times. My son and I one time were in Canada and it was freezing and we were told a hotel was sold out and I asked for the manager and I explained my situation and I asked for his help. And they always have rooms that they hold back. That's just the nature of the business. Or, you know, whether it's you're going in for dinner and you didn't make the reservation and you told all your friends you had, you know, I have in the passed, walked up and said, yes, Monaghan, it's a party of four, and they'll, you know, look at me. But if you approach things really from a confident standpoint, these places always keep tables back. They always keep, you know, an opportunity to, in case someone important comes in.
Starting point is 01:04:52 And 99% of time, they're going to help you out because just like us, they're normal people, usually. And it's just about asking and going up and being your most confident self while being nice and smiling, you know, and everything else. But it's about giving it a shot. And I'm so glad to hear that gentleman was able to pull that off for his team. I can't wait to hear what you can pull off. So thank you for being here again with me this week. If you would please share the podcast, subscribe, rate and review. I know it gets so old hearing that, but it really helps so much. And I'm so grateful for you being here each week with me on this journey. And I can't wait to see you next week. And give up those negative habits this week for seven days. Let's do it together.

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