Creating Confidence with Heather Monahan - #122: What To Do When You’re Hit With Challenges with Heather!
Episode Date: June 16, 2021This week I was faced with such a hard situation. Complications with Amazon, my self published book distribution, and extra charges of thousands of dollars was truly throwing me for a loop. But this i...s what I did and what I challenge you to do as well. Stop, do your homework, and find the solutions within the set backs. What can you do to leverage the situation and set yourself up for new opportunities? Now I am well on my way to a new partnership, new relationships, and new doors to walk through. And YOU can be too! Rate, Review, and Subscribe to the podcast here! To inquire about my coaching program opportunity visit https://mentorship.heathermonahan.com/ Review this podcast on Apple Podcast using this LINK and when you DM me the screen shot, I buy you my $299 video course as a thank you! My book Confidence Creator is available now! get it right HERE If you are looking for more tips you can download my free E-book at my website and thank you! https://heathermonahan.com *If you'd like to ask a question and be featured during the wrap up segment of Creating Confidence, contact Heather Monahan directly through her website and don’t forget to subscribe to the mailing list so you don’t skip a beat to all things Confidence Creating! See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.
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Come on this journey with me. Each week when you join me, we are going to chase down our goals.
We overcome adversity and set you up for a better tomorrow.
I'm ready for my close-up.
Hi, and welcome back. I'm so grateful you are back here with me this week. Okay, so something interesting happened this week, which has been a bit of a roller coaster. However, the ending looks really positive, but it didn't start out that way.
I want to remind you this week that sometimes some really negative things can occur.
And in the moment, it feels like all hope is lost.
But we just have to look for what other ideas or angles or perspectives or partnerships
there could be and do a little homework before we start opening up doors that lead to opportunity.
That's the moral of the story this week.
Okay.
So as you know, I self-published my first book Confidence Creator.
and self-publishing is confusing because I had never done it before, right?
So I made lots of mistakes.
My cover came out wrong the first time it printed.
You know, I didn't print enough copies the first time I went to print.
I had to defer to the company that I described that I work with on so many different things
because I had no idea of the ISBN number and the setup.
I was a rookie, right?
I'd never done it before.
I still am a rookie self-publisher because I've only done one book.
So I wouldn't call that any type of expertise, although I have some experience, but it definitely is far from being an expert in the field.
To that end, I have on my credit card, every time anything over, I don't know, $300 is spent on my credit card, I get a notification on my email and on my text, which I love.
If you don't have that feature turned on, turn it on.
Because sometimes there's errors that happen and you need to catch them and you wouldn't know otherwise.
I'm definitely not the most disciplined person going over my bills each month with a fine-tooth comb, however I wish I was, or I just wish I had a full-time CPA, preferably the latter.
Okay, so I get a ping on my phone over the last week, and it said $500 to Amazon.
And I thought, that's wrong. There's no way that's right.
So I stopped what I was doing, thank goodness, and I tried to get in.
Now, when you self-publish, you have what's called an Amazon Cellar Central.
account. That's different than your regular, you know, just a shopper on Amazon. And you have to have
different passwords and different logins and whatever. So I log in first to my Amazon account. And I don't
see any charges for $500. So I said, oh, wow, this must be in and around my self-published
book Confidence Creator. Let's go to Cellar Central. Find the login. I go in. And I'm navigating
around. Finally, I find the $500 charge was from Amazon was charging me for,
posting or holding my hardcover print books in their warehouse.
And I'm sitting, and I've never seen that before.
And so I'm saying, what the heck is going on here?
I didn't get an email about this.
No one notified me they were changing the way that they build self-published authors.
This doesn't make any sense.
So I started digging more and more and I went down the rabbit hole.
And I found that I had been getting these charges now for the last couple of months.
Tons of them.
It was ridiculous.
insane to the point where it didn't make sense for me to keep my hardcover books there anymore.
It made no sense.
So I reached out to my partner, the company that I self-published with.
And I said, I need to get on a call with someone now.
I'm really upset.
Why wasn't I notified about this?
And at first, I wasn't even thinking, if this is happening to me, it's happening to other self-published authors.
I didn't even think of that at first because I was, you know, when you're so focused on being pissed off, I wasn't thinking clearly.
I was just so pissed that here I am.
rookie self-published author, and yet again, I have no idea what's happening, and I feel like I'm
getting taken advantage of. I get on the call with one of the women at Scribe, and she hears me out
and says, listen, I'm hearing this right now from you for the first time. I don't want to respond.
I need to do homework on my end, which is fair. And she said, I'd like to get back to you,
you know, this week. I said, sure. I said, but understand something. I'm not paying these charges.
This is crazy. I never agreed to this, nor would I agree to this. No one explained this to me.
not Amazon, not you. This makes no sense. People can't just randomly charge my credit card for whatever
dollar amount they want without communication and, you know, confirmation that it's okay. She says,
let me get back to you. A few days past, she gets back on a call with me. And I'm livid at this point.
And I'm not thinking of anything other than what am I going to do with my hardcover books now.
And am I going to still be able to sell hardcover books on Amazon? And this is a freaking nightmare.
I'm supposed to be working on my new book that's coming out. Why am I getting dragged back into
these logistics that I thought this was all handled, right? This has been working fine for the past
couple of years. So I get on a call with her and she explains to me that I'm right, that there
have been a number of charges and that she understands no one communicated to me. She said,
however, I want to let you know Amazon did change policy at the beginning of this year and they
no longer want to, you know, host and hold all of the hardcover books for self-published authors
because it's taking up too much of their space,
and they want their space for their own products.
Makes perfect sense.
Completely get it.
Amazon, I got you.
You need to do what's right for you and maximize your revenue.
However, I put all of my print hardcover books there because up until now, they were fine with it, right?
So here's the thing.
When I launched my book, we went to a traditional printer, printed whatever it was,
$10,000 for the first run, $10,000 for the second run, however many runs it was.
And then the printer would ship direct to Amazon that lot of 10,000 books.
And then as Amazon gets orders, Amazon goes into the warehouse, pulls the books up and ships them out.
It's worked amazing.
Love it.
Come to find out, Amazon now has moved to what's called a print on demand strategy, which means if you purchase a book from Amazon from a self-published author, they don't keep hardcover books on hand anymore.
They don't want to be a warehouse for self-publisher's.
they then execute however it works that they print on demand.
So your one order will be printed the day that you actually pay for it and order it on Amazon.
No longer will they house and hold all these books.
So here's what happened.
This is what I'm seeing.
There was an agreed upon strategy process and procedure in place.
I had signed off.
Amazon signed off.
Scribe signed off.
And Scribe recommended it to me, right?
Because it was a great option for the last couple of years.
Now Amazon has decided to change their model, which is their decision.
make sense for them. I get it. But now I'm sitting on a stack of a few thousand books still from
the last run, which I was told at the time was still the right strategy, made sense to do it again,
and we ran off more books. Well, now I'm supposed to be moving to this print on-demand strategy,
so I shouldn't be having a couple thousand books sitting in a warehouse. But we do.
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opinions, give me all of the facts on her end. And then I ask again,
So what is the solution? I am not paying for these charges, number one. I never authorize them. I understand Amazon changed their model. However, this was the model you recommended to me as a company, not that woman in particular, but you advised me of, and it's been working great for the last couple years. Seems like we've got a challenge now. What solution do you have to offer me? She said, I'm going to have to get back to you. Well, when I hung up that day with her, I realized something. In my mind, I thought, okay, Amazon changed their entire model, which means Amazon's impacting thousands.
if not hundreds of thousands, a self-published author. So I started thinking the company that I work
with is great. They're a huge company. They must be having calls like this with tons of people.
Anyone that has a self-published book that was self-published before 2020, right? Because that new
policy kicked in at the end of 2020. So I start thinking to myself, hmm, this is a much bigger
problem than just the conversation with me. I need to be aware that they're probably coming up
with a few different solutions right now. And I want to make sure my situation is taken care of. She
schedules a call for me a few days later. We get on the call and she explains, okay, we are going
to credit you back the money that you are billed. We agree with you. That was not your fault. We did advise
you to set up for this. So they were great partners and took care of it. And I was so grateful for
them to do that. It was the right thing to do. But then they go on to tell me, well, for an option,
now we think you should go to print to demand, which is fine. That's great. But what do we do
with a couple thousand or three thousand books that are sitting in Amazon's warehouse? We need to
move them somewhere. So she says, I can ship them to you. Well, I live in a two-bedroom condo in
Miami Beach. That's not going to fly, right? I'm not going to move 2,000 or 2,500 books into my apartment
besides shipping them as a nightmare. I just know, not happening. So I said, well, that's not going to
work. So what other options do you have? And she said, you know, we really don't have a lot.
There's one other possible solution, but it's going to be costly. And that would be to move the books
from Amazon to their warehouse, to my self-publishing partner's warehouse and have them
sell them from their website. I said, well, that seems to make sense. And that's when I brought up also,
I'm realizing I'm not the only author that you're having this problem with. You're having this problem
with every single author you've worked with over the last decade that didn't launch a book in 2020 or
2021. So to that end, what are the solutions that you're presenting to those authors? Crickets.
She was silent. And then she said, well, we're actually customizing solutions for different people
because different people have different problems, Heather. And she explained some people are
happy to take the books back to their house or whatever. I thought, that doesn't sit right with me.
So I just said, listen, here's the thing. I'm sure I'm not going to be the only one that doesn't want
the books at their own home and doesn't want to be a distribution center. I'm sure you're running
into other people that want you guys to take this on. Why can't you extend me the same deal that you
originally gave me with Amazon, but now you offer it from your warehouse. And this would be
amazing. It actually, for me, would be better than ever because then when companies want to buy
books directly for me in bulk, I would be able to offer a deal. Amazon, I can't do that.
It just, they go through Amazon, deal with Amazon direct. There's no deal cutting or bulk offers.
But now if I was doing this with my partner, they would be able to work with me on that.
So I was actually, this terrible situation was beginning to give me a glimmer of hope.
She said, I can't promise that. Give me a couple more days. Let me have some more meetings and I'll
come back. So in that window of time, I thought, okay, worst case scenario, I have 2,500 or whatever
it is books sitting on Amazon's warehouse, they're going somewhere. And if my partner doesn't
take them on, I have to send them somewhere and they are not coming to my house. And then all of a
sudden I thought, wait a minute, I've been thinking with my new book, Overcome Your Villains,
that I wanted to offer a charity component. I wanted to have something where every time you
purchase, Overcome Your Villains, blah, blah, blah is delivered to a charity. Whether it be
my online video course, it's worth $299. One of those is given to charity, or whether it be
competence creator, one of my original books is given. Somehow, I want people to know that when
you purchase my book, I'm going to go out into the world and do good and help a charity.
As I'm sitting there, it came to me. I thought, okay, well, suddenly I have 2,500 books.
Maybe I contact the charity now, see if I can move the books to the charity, a charity that it would
benefit them to have the books, and maybe we can start that partnership now ahead of overcome
your villains coming out. It's worth a conversation. And it's to do good in the world.
okay, start dialing. So I sat down with a blank piece of paper and I thought, what are the
charities I would want to work with for Overcome Your Villains? And of course, just like I'm sure you
would do, I go right to the people I know and the charities I've already served on. People go to what
they know. And so I was on the board of City or Miami for almost a decade. So I immediately think of
them. And then I thought of a couple of other charities in Miami specifically that I had worked with
over the past few years specific to when Confidence Creator came out. I went and did speeches for them.
hosted Big Brother, Big Sister event. I was the emcee of the event. So I'm writing all these things down.
All these people that I already know that I can reach out to that have already worked with.
Then I stopped myself. And I thought, you know what? I'm not an expert in charities and non-profits.
But one of the women who's in my group coaching program is. So I decided to contact. I sent an
email to Natalie who's in my group coaching program. And I just said, listen, this is your expertise.
It certainly is not mine. If there's any chance I could get.
five minutes on the phone with you one night this week. I'd super appreciate it. I want to run by my
idea by you to see if you think that it has legs and if I'm looking at it the right way. I'm not an
expert in nonprofits. I have no idea if my concept would even fly. Well, thank goodness I did this.
I got on a call with her and she's worked with hundreds of charities all around the country.
The first thing she said was I was looking at the absolute wrong partners and she knows them all.
She said, this is not the right situation. She said, I'm going to give you two names and she gave me two names.
And she said, one of these two will be the right partner for you.
She said, trust me.
And I do trust her.
And she's an expert.
I said, okay, got it.
And they're both, you know, phenomenal organizations.
Then she said, here's the one I'm leaning towards.
And she had me pull up the site.
We were on the phone.
And she was pulling up the site on her end.
She's like, look at the CEO of this company.
She's amazing.
She went to Harvard.
She's overcome so much.
She's so successful.
And as we're looking at the page, I see one of the board of directors is a friend of
mine. And I had no idea my friend Kate was on the board of this charity. Huge charity.
And I thought, oh my gosh. So I said, Natalie, that's my friend right there. I can call her.
She said, okay, well, let's go through what that conversation would look like. And we role played.
And it was so incredibly helpful. While I know business, while I know, you know marketing and sales,
I don't know nonprofits. And she told me, she gave me all of the elements that are really
important to a nonprofit. And then conversely, she said, here's how you can get value out of them.
They can put an email blast out to all their donors suggesting that the donors' companies purchase
your book. She went on and on. She gave me five or ten ideas on both sides. What I could offer
the charity, which was no financial impact to me, and what the charity could offer me, which was no
financial impact to them, a true partnership where we both would benefit and do good in the world.
So I was so grateful to her, so appreciative.
And that next day I called my friend Kate and I said, listen, I told her everything that was going on.
And I said, I would love it if you and I could have a conversation around what it would look like, me partnering with Overcome Your Villains with you and the charity you're on the board of.
And she said, can I stop you right there for a minute?
I said, yeah, of course.
She said, here's the thing, Heather.
And she explained a very famous person, who I know, she said, this person.
came to me a month ago with nearly a very similar conversation that you're having. And I connected
her to the CEO and it went very poorly. It didn't go well. So I asked her. I said, why is that?
Why did it not go well? And she said, you know, she had some demands on her end. And immediately,
I felt so grateful I had talked to Natalie because Natalie told me I couldn't make demands. I could have
an ask, but she told me, here's the things they'll be able to give to you and deliver. And here's the
things you should be able to give and deliver to them. So I heard Kate out, I listened to her,
and then I reminded her. I said, I'm not that person. I said, and in fact, I had a really helpful
phone call with a very good friend of mine, who's a senior leader, has worked at so many nonprofits,
and she advised me what she thought a really amicable partnership could look like. Can I run
it by you right now? She said, yes, I ran it by her. My friend loved it. She said, this is exactly
the kind of collaborative partnerships we love to have. Thank you, Natalie. So I was so grateful that I took
the time to have that phone call and that I had this resource accessible to me. So she went ahead and
scheduled a meeting for me with the CEO, which is going to happen later this month. And suddenly,
this awful situation about Amazon charging me thousands of dollars to keep my books in their warehouse
has now turned into a potential partnership that I wouldn't have been exploring yet. I wouldn't
have even started exploring this partnership till probably it was too late, right? I probably would have
waited until October right before the book was going to come out. And thankfully, this prompted me
to take action and try to create this relationship now instead of delay. And luckily, in my
group program, I have an expert in nonprofits who was able to advise me and help me. So even though
the Amazon situation has been a headache and definitely not something I'm excited about, it has now
created a further opportunity for me, my business, and moving forward, that could be.
be much greater that I would have never come up with on my own. So I'm super, super excited about that.
And I'll keep you up to date on how my meeting goes with the CEO, but I have a very good
feeling it's going to go well because I did my homework. So to that end, I have a very dear friend
who's just started getting into the speaking business. And I saw that there was a speaking opportunity
in her, in her market that they weren't paying speakers. They had reached out to me and I declined
the opportunity. But when you're first starting out and speaking, you need to speak for free first.
And it was right in her backyard.
So I sent all the info to her.
I said, I think you should apply for this.
Now, mind you, this was a month ago.
And I sent it to where I said, listen, I think you should apply for this.
I think it's a great fit for you.
You'll do an amazing job.
Then you'll have testimonials from them.
Then you'll have video from them.
You know, it's easy.
It's in your backyard.
You can sleep in your own house and just, you know, show up for the day.
I think this is great.
She says, okay, great.
Thank you so much.
She said, if I have questions, can I come back to you?
Of course.
Well, here's the kicker.
She waits to the day before she's going to submit.
the deadline was upon her. And she sends me a text, I need your help. And of course, I wasn't home.
I was heading to a meeting. And I just jumped on the phone with her quick. And I said,
what's going on? She said, that deadline's tomorrow. I said, why did you wait until right now?
I'm driving. I can't even see what you're trying to send me. I said, just, you know, tell me what it is.
And she told me and she had made it, when you send a pitch in to speak at something, your submission,
if chosen, will end up, you know, populating on the actual schedule and planner. So she made it all about
her podcast and really kind of push her podcast. Here's why that's the wrong approach. You want to make it
about them, make it about the words they use, choose, and are supporting. So for me, if I was applying for
this, I would have gone to their website. I would have gone to their past events so I could see their
past schedule, past descriptions. I would use the words that they're using and promoting this upcoming
event so that they could see my message aligns with them that we're in unison approaching
things the same way. And by doing your homework and really digging into the past events and past
descriptions with the current themes and current words they're using, you're almost guaranteed to nail it.
But unfortunately, we didn't have enough time. I did explain to her my methodology and how I really
encouraged her to do the same. So we'll have to wait and see if she ends up getting it. Hopefully the changes
were made in time, because if she does speak in their words, in their terms, and take a look and consider
what's worked in the past, you have such a better chance of nailing it for this one.
Okay. And then the final story I wanted to share with you from my group coaching is I have
amazing people in this program all from really different backgrounds. One woman is just the
ultimate connector. She knows everyone and connects everyone without a second guess. I mean,
she's constantly connecting me to companies, opening up doors. It's phenomenal. And she's
just such a giving person. Her name's Lauren. Well, we were all on our team call this week in one
of our team members has a company that it's a multi-level marketing company where she's,
she's trying to, number one, attract a team of people to work with her on selling the products,
and then she's directly trying to sell products to people. And as we were talking about what
she's doing, I asked everyone to pause for a minute, and I asked Lauren, I said, Lauren, can you
lend some fresh eyes on her business right now? Because sometimes I find it really helpful to have someone
in a different industry, take a look at the model that you're running with because they'll be able
to see holes or opportunities that you can't see because they're looking through it, through a totally
different business lens. So the first thing she said is, I don't like the idea of one to one.
How can you scale if your business strategy is to connect with people on a one-on-one basis?
She said, conversely, what I would do is one to many. She said, let's take a look at how you could
partner with different groups, different companies, businesses, or associations that would have
a need for the product and services you sell, but you'd be able to go one to a thousand or one to
five thousand instead of one to one and scale your business so much quicker.
And it was such an eye-opening moment for everyone on the call is so often we just get in the
rut of how we're doing business, right? For me, it's how am I selling books or how am I getting
podcast downloads or how am I getting speeches, where is the opportunity for one to many instead
of one to one? So I challenge you to look at your business that same way. How can you see it
through a different lens and tap people in different industries and have a conversation with
how they would reimagine it? It's all about accessing people in different marketplaces,
different industries, and starting to be collaborative to help you in your business and them
and theirs. Hold tight. We're going to be right back.
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Okay, so this was interesting.
I received an email to my website this week that I, it's kind of big, but we're going to have to get into it.
Okay.
Hey, I've never reached out to someone.
like this before. I love the Q&A section of your podcast. Thank you. And I'd like some advice.
I have been listening to your podcast and your book is next on my list. Thank you. You're going to love
confidence creator. Okay, I resonate with your story, especially some of the events that have occurred
while you're in corporate America. I'm a mom with three little kids. And okay, here's the situation.
It looks like she was getting fired or let go or furloughed or whatever. And they offered her the same
type of deal that I was offered. And what this is is it's essentially a non-disclosure. So in corporate
America, when you're laid off or fired or whatever, parting ways with a company, the company always
wants to protect their rights, their entity, their team members, their leadership team, their board
members, whatever. They want to protect the information that's gone on while you're there, the
information that you have that's relevant to the company, the employees, or whoever. So they ask you
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you're going to retire off of. If mine had been retire worthy, I probably would have taken it.
But I, in that moment, for me, I had to say, am I going to take some B rate check right now to basically
force me to put a muzzle on about what I've gone through? Or am I going to roll the dice on me and
just go for it. And I, as you know, chose option B. Well, this woman, and everyone has to choose
what's right for them in the moment, right? So at the time I chose not to take the check and not to
sign, I was 43 years old. I was pretty confident in myself. And I was pissed that they had
treated me so poorly. And that kind of fueled me as well. I don't know this woman's situation,
but it's different because she decided to take the check, which by the way, 95 or 99% of people do
in my experience anyways.
Okay.
Early on my time of the company,
they had made me a shareholder
and thanked me for my extra efforts.
At the time, I didn't realize
there was no out clause
and it was really just a way
to prevent me from leaving.
Major life lesson learned.
Declining to leave was a legal battle.
They did pay out my shares.
I did sign the NDA
as a breadwinner for my family.
The buyout was, you know, the bridge play.
And I totally get it.
You felt you had to do it.
I understand.
And that bridge play gave her the ability to start her own business.
Here's the complication.
They're paying me out over time.
Yeah, that makes it way harder.
And she has to play nice because of certain people who work at the company who are still in her circle.
Here's my ask.
I feel stuck with my NDA.
That sucks.
I'm just going to say it right now.
That sucks.
There's certain decisions we make in life that we look back on and we say, oh, I would have done it differently.
I will tell you this.
For me, that day when I got fired, I thought to myself, this sucks.
I wish I had quit five or 10 years ago.
I really feel like that.
Had I known what the future held, I would have left years ago and taken that time and effort
instead of building that woman's company, I would have been building my own company, right?
But these are the moments you have to say, I'm going to learn from this in this moment
and apply this knowledge to the future version of me because I can't do anything about the past one.
So it sucks.
I feel you on that.
And we are with the NDA, but you are now on your own and you are building your company,
which is super exciting.
Okay, I feel like they still have the power over me.
And I totally get that.
That's why I didn't sign it.
I totally get it because they will not allow you to tell your story to speak about what's happened.
How do I navigate building a successful business and showing up authentically while honoring my NDA?
That's confusing to me.
You absolutely can show up as a real version of you.
You just can't tell the story of that business.
That's fine.
You have other stories in your life.
That wasn't your whole entire life.
I tell a lot of stories of my business today and lessons I'm learning today.
and less about what happened when I was at that company.
So the further you distance yourself from that time, the more time that lapses, the more stories
you have.
So you don't have to just focus on that one window of working at that company.
And also during that time, you have other stories you can share and tell that happened
outside of work that aren't part of your NDA.
So I wouldn't get so laser focused on that.
I challenge yourself to see what's outside of that in your life.
And it's a full life.
You have three kids, right?
you totally have other stories outside of just that when you worked at that company.
Without some of the context and backstory, I feel my experience is less credible.
I completely disagree with that.
Your experience is only less credible if you say it is.
You can come to market and you can go to social media and position yourself on your website
or podcast or whatever does you do that you are exceptionally credible.
And here's why.
And here's what my clients say about me.
Right. Testimonials and experiences working with someone are so incredibly powerful.
I would leverage those. That's not you telling your story. That's somebody else speaking up and telling it. And that's a really powerful credibility point for you. And you don't, again, need to be talking about the other company. You just need to get creative in how you do it. And you need to believe in yourself that you are credible, whether you can speak about something or not. And you absolutely are. So she doesn't feel like she's going to be taken seriously. And I totally disagree. And I challenge you, if you're listening right now, to see that differently and to have that conversation with yourself. Tell yourself a different.
story first. Tell yourself, I signed an NDA. It gave me the bridge play to start my own company.
For that, I'm super grateful. Now I'm challenged to find a way to tell my story without being
disparaging to the company that I worked for, and I'm going to make that happen, and it's going to
work better than anything else. Get really clear and intentional about what you're going to do
and challenge yourself to do it. Just remember, I was so upset a week ago when I saw all these
charges from Amazon and thinking, yet again, a complete debaubon.
on something I can't figure out. And now that seems just a week later that it could potentially
be opening up some very major partnerships for me, opportunities for me, and things that would
have never occurred had I not been faced with that challenge. Stay focused on the solution.
Challenge yourself to find the solution and the obstacles will not stop you.
Okay. If you can, please subscribe. Rate and review the show when you share this on social media.
I always repose, tag you. Super appreciate.
If you haven't left a review yet, it would mean the world to me.
Please leave me a review.
It helps so much.
Until next week, I'll be creating confidence, and I know you will too.
