Creating Confidence with Heather Monahan - #164: The ULTIMATE Way To Succeed Under Pressure With Heather!

Episode Date: November 10, 2021

In This Episode You Will Learn About:  Managing unforeseen issues WITHOUT losing your cool   Helpful tools for communicating your needs clearly  How you can take on a major life change & find ...success    Resources: Review this podcast on Apple Podcast using this LINK and when you DM me the screen shot, I buy you my $299 video course as a thank you!  To pre-order Overcome Your Villains NOW and get the bonus bundle click here: https://overcomeyourvillains.com Launching on November 16th!  If you haven't yet, get my first book Confidence Creator Show Notes:  Everything may not always appear as it seems! Looks can be deceiving, and EVERYONE goes through challenges behind the scenes. Make sure to give yourself a break and go easy on others too! Support can take on many forms, so find ways that work best for you when it comes to supporting others. See acast.com/privacy for privacy and opt-out information.

Transcript
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Starting point is 00:00:00 I'm on this journey with me. Each week when you join me, we are going to chase down our goals. We'll overcome adversity and set you up for a better tomorrow. I'm ready for my question. Hi, and welcome back. I'm so excited. You're back with me this week. I heard someone talking about a duck in an interesting way, and I wanted to share it with
Starting point is 00:00:21 you because it really hit home for me. Someone was explaining how ducks look like they're just gliding along, effortless. you know, just everything is well in their world. But really, if you look beneath the water, their little webbed feet are going a million miles an hour working so, so hard, but it doesn't appear that way because we're all out in the world, not under the water, you know, taking a look at the whole picture. The reason why this resonated so well with me right now, given this time in my life, is that, you know, some of you already know this. Most of you probably don't know. But I have a new book coming out, Overcome Your Villains with HarperCollins Leadership.
Starting point is 00:01:04 And for the past eight months, it's been launched date is November 9th, 2021. And so I just want to give you a little of insight because I'm challenging myself to be the duck that shares that my legs are going a million miles an hour. And I'm working so flipping hard and I'm running into so many challenges. And I don't want anyone to think that I'm just, you know, moving through life. easily and fantastic. That is not the case at all. In fact, there's been so many challenges recently, and this is so much harder than I thought it was going to be, and I need your help. So I definitely have a big ask for you today. Okay, so here's what happens. For whatever it is, eight months, they've been planning book launch for November 9th. Behind the scenes,
Starting point is 00:01:50 just so you understand, and this could apply to any launch, right? You're launching a new product or service or, you know, anything that you're trying to promote, a course, you know, a web, You have to have a target deadline in mind, right? There's a call to action for it, to alert your community, to get people to sign up, whatever it is. Okay, so we've been promoting for eight months, as I mentioned, November 9th is our launch date. Well, what happens is you as the author, you go out and schedule tons of podcasts as many as you can, and you beg every podcaster that has you on their show to launch their episode on November 9th, right? Makes all the sense in the world. So that way, there's this tremendous frequency and messaging about your product that's all happening on the day of launch, which is the day the majority people jump in and buy, right?
Starting point is 00:02:40 A lot of people aren't going to buy in advance, even if you give all these incentives like I've done at OvercomerVillains.com. There's my $500 bonus bundle that you get for free, and it's only going to be there for one more week, and then it disappears. So I'm trying to give people a reason to order now and take advantage of the bonus bundle that will disappear, call to action, sense of urgency, and giving more value than you're asking for. So I had done all these podcasts. I had planned with all these podcasters. Everyone's going to drop all the promotion and episodes November 9th. I have a good friend of mine who agreed to do a book launch party for me. I'm so flipping grateful for that, right? So you're planning all these things. I have all these speaking engagements happening right around the book launch. And I talked every single one of them into ordering my new book,
Starting point is 00:03:31 Overcome Your Villains for their event. So I could stay and sign the books for all of their attendees. So it ends up, you know, being a win-win. I get more books sold and they get to give value to the people at their event, plus have the author there to personalize the book for them. So it's been, you know, a tremendous amount of work. The other thing, that you work on is you work on reaching out to people who have email lists, right? So this idea of one-to-one is great, right? That's like me going into my DMs and messaging people, which I do all day long around the book launch, saying, hey, I'd love it if you could order the book now and here's what you'll get for free, blah, blah, blah. But it's always going to be more effective and powerful to scale that, and that's one to many, right? So, and again, apply this back to your business, to your product launches, you don't want to just go one to one. You want to go one to many. And there's so many different ways to do that. You can do that by being a guest on other people's podcast because then you're
Starting point is 00:04:27 accessing their community, their larger audience. You can do that by asking people who have larger email lists if they'd be willing to share an offer that, you know, you're extending and then somehow you incentivize them that if they sell X amount of copies, you know, they get X amount of dollars or whatever it is, right? So this is that one to many strategy that is really important. The other one to many strategy is targeting companies that, you know, moving into the end of the year, want to thank their employees, thank their customers, and getting them to do a bulk order, right? So I didn't even know about this, FYI, just a few months ago. It's so unbelievable how little you can know about something. This is my second book, and I didn't even know about this whole bulk order thing.
Starting point is 00:05:14 Thank goodness. a very good friend of mine who has a book coming out later this year, he shared with me, we jumped on a call to help each other and talk about, you know, what are the best ways that you're able to hit these targets? Because don't forget, Harper Collins leadership told me day one, I needed to sell 7,000 copies when this book goes live. So you want to get as many of those 7,000 in ahead of time. And 7,000 is a huge, huge number. Right? So while I did have success with my first book, I never had goals or expectations or pressure like I do with this one. My first book, I self-published, so I was the only person putting
Starting point is 00:05:50 pressure on myself. This time, I'm with a huge traditional publisher who represents some of the biggest authors in the world. And really the only way, you know, I'm just going to share it straight with you that you get promotional support or help from them, you know, they were great with the editing process and giving their advice and direction on what they wanted for a cover and many different things, but they don't really put a lot of money behind pushing your book until you hit certain thresholds, which I understand. In their opinion, I've never done a book with them before, so I don't have any weight or credibility in their mind. They love the book, they're behind the book, but they're not going to actually put dollars against it. Now, as an author, that's the whole reason
Starting point is 00:06:33 why you go with a traditional publisher, right? You want that weight that they have where they can contact Barnes & Noble and say, we want her to have the front window, we want her to have this, this or that, you know, they can make things happen very easily. However, you have to deliver the numbers they're looking for in advance for that to happen. I didn't know that was a thing either, right? So anyways, my friend teaches me that I need to start using this website Porchlight, which handles all bulk orders for businesses, and start contacting every business in the world that I've ever spoken for and circling back with them and getting them to do bulk orders. Now, the good news is this is started working, right? But I only recently found out about this. So again, when you're not an expert,
Starting point is 00:07:17 when you're a rookie, which I am, this is only my second book and first traditionally published book, you don't have all the answers. And I'll tell you, that's so frustrating coming from a 20-plus year career where I have so much expertise. I knew the ins, the outs, the ups and the unders, anything and everything about sales, generating revenue, leading teams, and being in the media industry, right? I had all the contacts. I was so at the height of my game and then to start over as a rookie author, a rookie speaker, a rookie podcast host, and just realize that I have no clue. Not only is it humbling, it's hard, right? Because you know it can be so much easier, but it's going to take some time and it's going to take mistakes and it's going to take meeting the right people like my friend
Starting point is 00:08:04 that shared with me, hey, get involved in bulk orders. It'll change, you know, your situation drastically. So again, anytime you start over, it's going to be tougher for a while. You hope that tough part passes quickly, but sometimes it goes on a little bit longer than you anticipated. For me, I thought for sure, you know, I got through book one, it did well, that book two would be so much easier. And I guess in some ways it might be, but not really because the expectations are so much larger and the pressure is so much bigger too. So I'm still learning, I'm still making tons of mistakes and I want you to know that I'm the duck that's kicking so flipping hard that maybe you're even going to be able to see my feet spinning 9 million miles an hour because that's how hard
Starting point is 00:08:51 I'm kicking. It's a seven day a week, 24-7 grind right now. So we had planned everything for the last eight months around November 9th launch date. Well, if you already ordered my book, which I so hope that you did, then you got the notice on Friday that my book has been delayed one. week till November 16th. So Amazon, and I'm sure all the other retailers sent out an automated message basically saying your purchase that you made on blah, blah, blah, date was scheduled for November 9th delivery. This regret to inform you. This has been delayed and will be sent to you on November 16th. So, gosh, that was hard because Harper Collins had been telling me about all these supply chain issues, right, and that we're running out of paper and books aren't getting printed and there's shipping
Starting point is 00:09:38 issues. And I'm sure you've probably seen it in the news. There's all these, you know, containers that can't, they can't get into the port to unload. And so all these products are just sitting out in the ocean off, you know, in California, and the water just waiting to be unloaded. And then warehouses are being shut down because of COVID. And then they can't find warehouse workers. And I mean, I was like, please, let me go unpack the truck. Let me go into the warehouse and make this happen. We've been planning on. And I've done so much work around this November. or ninth date, it can't not happen. And so they kept saying to me, well, we haven't gotten confirmation, but we are letting you know it's not looking good. That's been in the last two weeks. And so again,
Starting point is 00:10:18 there's just so many ripple effects from this and that I had pre-sold people the book and that the books would be at their events and that I would sign the books, the book launch party, all the podcast, all the people that were sending out emails for me, social posts. There's a huge ripple effect here. And it's just frustrating. I'm trying to look at it. you know, in the best way possible, maybe this is a blessing, and I don't understand. Maybe there were some book launching November 9th, and my book would have never been able to compete. And now that it's going to launch on the 16th, it'll do better.
Starting point is 00:10:49 I don't know. Maybe so. We hope so, right? So it's just been a really hard week, and I'm still trying to unravel all of the challenges that are now happening. I have to beg these podcasters. Can you delay it? Can you move it up one week?
Starting point is 00:11:05 And a lot of them can't. And I get it. Right? It's not their problem. that my book was delayed because of supply chain issue problems. I get it. I so get it. And my friend can't do the event one week later.
Starting point is 00:11:17 It's not going to work, right? So here's the thing. Things are not always going to go as planned. And things might look like they're going really well for people on the outside. And I'm sure there's probably people who don't listen to this podcast that see me on social media and think that I'm the duck just, you know, going along swimmingly and everything is easy and wonderful. And I just want you to know it's not. It's really, really hard. And there's constant challenges and constant problems being a rookie and not knowing.
Starting point is 00:11:49 You know, I couldn't forecast any of this stuff. I didn't even know these were issues. When I self-published my book, it happened so much faster. The whole process took me from the day I picked up a pen till the day my book was out was five months. This process, you know, with Harper Collins is over two years now. You know, so it's so much slower. And then, of course, put the pandemic in the middle and all of that has been really challenging. So cut to today. Here's what I wanted to share is that behind the scenes, things are a lot uglier than what they look like on social. So the next time you think you're looking at a duck just going along swimmingly, know that you don't have half the idea of what somebody could be going through. And this is what brings me to what I want to talk to you about today is that I have a lot of people that, you know, mean well in the world that will reach out to me and send me notes. And I think these are the people, I'm assuming, these are the people that think I'm just, I have it so easy and things
Starting point is 00:12:47 are going so well. And so they'll send me notes like, oh my gosh, congrats on your book. I have to tell you, I get those messages all the time, which is nice. But as a first time traditional published author to have people sending you notes saying congrats, it doesn't feel great. And I'll tell you why. And I thought to myself, maybe people just don't know, and that's why I should share with them, because I wouldn't have known if I wasn't in the publishing world now, right? So here's what I mean is that, yes, it's nice to say congrats to people. Here's the right time to say congrats to someone. If their book ends up on the Wall Street Journal bestseller list, it's live and they're killing it. That's when you send, congrats, so happy for you, right? When you haven't launched yet,
Starting point is 00:13:29 when your book is being delayed, when everything is upside down, that's not really. the time to say congrats yet, right? Something, and it was so funny because two different people sent me DMs on Instagram within minutes of each other. One person said, congrats on your new book launch, right, which just feels really frustrating to me because it doesn't feel helpful, it doesn't feel like there's anything to be congratulated on yet, right? I hope to gosh, after the 16th that the book does incredibly well and, you know, makes the list that we wanted to and hits the sales marks that we needed to. And then Harper Collins puts money behind. it and the book takes off, right? All this work from the past couple of years, but we don't know
Starting point is 00:14:09 that yet. So one person sends me to note, hey, congrats on the book launch. And I think, oh, my gosh, it's hard to hear. And the next DM I look at is a friend of mine. And it says, hey, I know you're getting close to book launch date. How can I help and support you? And that is the message you want to get. Right. So if your anxiety, depression, or ADHD are more than a rough patch, you don't need just another meditation app. Tachiatry makes it easy to see a psychiatrist online using your insurance in days. Tachiatry is 100% online psychiatry practice that provides comprehensive evaluations, diagnoses, and ongoing medication management for conditions like ADHD, anxiety,
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Starting point is 00:16:54 are handled in-house because privacy by default is their pledge to all customers don't wait Protect your privacy, build your brand, and get your complete business identity in just 10 clicks and 10 minutes. Visit northwest registered agent.com slash confidence-free and start building something amazing. Get more with Northwest Registered Agent at www. northwesternigestedagent.com slash confidence-free. And again, this is people. I don't think people know this because I don't think anyone's doing it maliciously. But, you know, the writing process is challenging, the publishing process is challenging. Now to have these supply chain issues and delays, just kind of throwing a bomb into the whole launch. It's not a moment where I feel like congratulations are helpful because there's nothing to congratulate, right?
Starting point is 00:17:49 So it's super helpful when someone instead says, hey, how can I help? How can I help to support you? So I want to tell you, and this isn't just for me, but this would be for any author. but I figured I can't assume everybody knows this because if that's the case, then I'm just frustrated that if people know this and they still send the congratulations before your book launches and when everything is in turmoil, that is not fun. Oh my gosh, please save that message for a later date. But thank you. And I'm going to give you a little insight into what actually is super helpful for an author or anybody really going through product launch or a new business launch or any type of a launch. This would be helpful.
Starting point is 00:18:29 Okay. Number one, well, first, what's most important is I need to ask for what I want and I need to share the insights, right? Because like I said, I was getting frustrated, reading a lot of these notes. And then I thought to myself, it was funny, it became clear to me yesterday. I was at my son's basketball. They launched their basketball season. And the head coach for the whole school brought all the parents in. And I don't want to say he gave us a lecture, but he set expectations.
Starting point is 00:18:55 He was, he communicated so clearly. doesn't mean you had to like everything he had to say, but he was super clear and then, okay, here's what I need from you. And he went down a list. And also, you know, not only did he have the verbal conversation with all of us, he provided it in writing, he provided it in digital links. He was so thorough and clear on expectations and communication. And that really landed with me the whole ride home. I was thinking in my mind, you know what, maybe I'm not doing a good job asking for what I want. maybe I'm not doing a good job communicating things and maybe I can show up differently or try it a different way and see if that can help my initiative. Right. So that's what I'm trying to do today. I'm
Starting point is 00:19:36 trying to be like the head of basketball at my son's school is to communicate clearly what it is that I need or what it is I would wish for, hope for, and want. And then, you know, see if that might be helpful to those that do want to help. Right. And again, I get it. Not everybody's in a situation right now to help. And that is, I feel you, I've been there, done that. So for me, I love to help other people. I love to jump in and do anything I can in the windows of time where I can, meaning right now I'm 24-7 in on my book launch, probably not the time I'm going to be able to jump in to help people with different things or, you know, give a lot of time to things that would take me away from the book. So I get it, right? Right now might not be your time. And that is so okay. And I'm still here for.
Starting point is 00:20:24 for you for that and I still support you and send you love and encouragement and thanks. So that's okay. That's nobody's fault. But if you are in a window where you're thinking, yeah, I'm in a good space right now. I'm on top of things at work. Things are going. Okay. I could help, you know, in my opinion, that's great karma.
Starting point is 00:20:41 Great to do to lend a hand to others. But if you can and you're not in that window, don't feel bad at all. Everybody's been there. I'm there right now with you. Right. So keep it moving. You know, silent cheers to you. and shout out to you, and, you know, there'll be another time.
Starting point is 00:20:57 So it was funny because I got a note from someone who works at Forbes today on LinkedIn, and the person wanted to connect with me, and she was asking me for, you know, small favor. And I said, yeah, sure, and, P.S., is there any way you can help to get my new book featured in an article in Forbes? And she wrote right back, okay, send me an advanced digital copy of your book. Let me read through it if I like it and see a fit. Yes, I'm happy to do that. And then she responded, but at the same time, would you be happy to support my book launch next year? Well, heck, yeah, right?
Starting point is 00:21:29 So, again, it just goes back to clearly communicating, asking for what you want, and not feeling bad when it isn't the right fit, you know? The more I've thought about it, maybe I was just getting frustrated, but the person I should have been frustrated with was me, right? I'm getting all these congratulations, but I'm not clearly sharing what's really going on. Because remember, people might think we're the duck when really they don't realize. the duck is the one with the legs going nine million miles an hour working so flipping hard. So people perceive things differently. People see things differently. And 90% of people aren't seeing the whole picture anyway. So that's what I wanted to remind you of today. And that's why I'm painfully going through this today. Okay. So here's the thing that authors would want, right?
Starting point is 00:22:13 If someone's got a book launch coming up. And it's so funny because for years, there's a really big author that I'm friends with, have been friends with for years. We used to be on a board together, and he's incredibly famous, has, I don't even know, probably 50, you know, bestseller books out there. And it's funny because I used to wonder, why does he send so many messages, always asking for, asking for a review, asking for a pre-order, asking for this, asking for that. And I thought, gosh, when you're just working in corporate America at your own job and your own career, you don't do things like that, right? He wouldn't have been able to help me in my job. He wasn't going to go buy a big media campaign, right? That's how people could help me back then,
Starting point is 00:22:55 or that's how I thought about it. So it's funny that now I'm sending out the emails, I'm sending out the ass, right? The shoes on the other foot, and it's just interesting to see you never really know what it's like until you're in it. So here's the things. Here's the things he would have wanted. And I didn't know this back then, but I hope this helps. If you do want to help, and I'd love to have your help, if this isn't the right time, then maybe in the future, you'll be able to support another author, or maybe it'll help teach you a little bit and you're thinking about doing a book launch someday yourself
Starting point is 00:23:22 or product launch or any kind of launch. Number one, post on social media about the book. The hashtag is Overcome Your Villains and Tag Me. That's super helpful, right? It just reaches a larger audience. It gets the message out there that the book's available for order, that their bonus bundle is available only for one more week, right? So maybe if you're saying, you know what,
Starting point is 00:23:43 I don't have a lot of challenges, I don't face adversity. maybe you know someone in your light that does, and this is the perfect holiday gift, right? This is November. We're so close to the holidays. And one thing is for sure, with these supply chain issues, things will not arrive on time. So definitely order now so that we can guarantee you get things in time for the holidays. And again, that goes for more than just my book. Everything is going to be delayed, guys. Okay, so hashtag overcome your villains, tag me and put social media posts up. If you can communicate this in text messages and email to anyone in your community, and ask them to order the book, super, super helpful.
Starting point is 00:24:17 When the book actually goes live, now on November 16th, used to be November 9th, formerly known as the 9th, now the 16th, can you tell them a little annoyed? All right, if you can leave a review that day, day of, that's huge, you know, the reviews that, and I didn't know this yet again, I had no idea, but it really impacts the sales on the book when people go to Amazon or Barnes & Noble and see all the reviews on there, or Goodreads is another great one. when people see that, that gives them that credibility and sense of safety that they want to buy the book and they should buy the book or gift the book to someone. Okay. Again, the bonus bundles disappearing in one week. So if you're thinking about getting it, you're thinking about getting it as a gift for someone, do it now before you lose that bonus bundle. There's a lot of value there. My $299 confidence video course, my new workbook that I created, there's so many, my email accountability program. There's a lot to help you reach bigger goals, overcome challenges,
Starting point is 00:25:12 and really go for more. Okay, companies that might be willing to bulk order. Let me give you some examples. So far, some of the companies now that I know to do this, didn't know to do this a couple months ago. Oh my gosh, crazy. Okay. So this is the one to many strategy and apply that in your life to is how instead of going one to one can you go one to many? And there's so many different ways because I didn't even know about this one. And I just learned, gosh, it's crazy. I just learned about this. All right. So I've been pitching companies that I've spoken for before, and what you do is you go back to them and say, hey, I know that I did a virtual event for you last year. I would love it if there was any chance with the end of year coming that maybe you do a bulk order for, you know,
Starting point is 00:25:54 100, 250, 500, whatever it is so that, you know, to give back to them and I can personalize it, I can sign book plates for you. I can do personal video messages. Or if someone can do a large enough book order, then we could do a live Zoom book club Q&A or, you know, customizing different ideas. And if you know of any companies like this that you think might be interested, please send me a DM. I'm happy to jump on a call with you or with them and see how we can add value and work a deal out. And again, the bulk orders are at a reduced price. So all the incentives are there, you know, they're not paying that retail dollar
Starting point is 00:26:31 month that everybody else is paying. So some of the companies that have already ordered my book in bulk, which I'm so grateful for, right? Because to sell 500 copies of a book to someone who just takes off, instead of sending 500 DMs, you know, one-to-one, it's a one-and-done situation. And gosh, it's really game-changing. Starting the year with a wardrobe refresh, Quince has you covered with Lux Essentials that feel effortless and look polished. They're perfect for layering, mixing, and building a wardrobe that lasts. Their versatile styles make it easy to reach for them day after day. Quince has all the staples covered, from soft Mongolian cashmere sweaters that feel like designer pieces without the markup,
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Starting point is 00:28:40 I've had sales groups. I have media companies, digital media companies, banks, right? It's been amazing that different companies that have stepped forward to support me and to offer a gift for their employees and for their customers for end of year. So it's been huge. If you have any in mind that you think might be interested, please send me a DM. Like I said, I'm happy to jump on a call with you or with them and see what we can work out. Intro me to different women's groups.
Starting point is 00:29:09 Intro me to book clubs that you know of. Book clubs are huge. I just had one of my good friends added me to a book club. They're all buying the book. And then I'm going to do some live Zoom Q&A for them on the book. Okay, so, you know, features, promotion, any type of email list or publicity, all of that help. So any intros you could make, anyone that you know, that might be willing to, you know, give some press or share some press on the new book would be huge. So those are some of the different
Starting point is 00:29:41 ways that people can help an author or anyone in a product launch or me, maybe me, with Overcome Your Villains. And again, I am not beating anybody up. I don't know if you saw this and probably shouldn't even say this, but on social media last week, there's beyond a famous author, millions of followers, you know, New York Times best-selling author. And it looks like it appears, and I won't say his name, that on social media, he had a nervous breakdown. And he started saying to people, if you're following me and don't buy my book, unfollow me. Oh my gosh, it was harsh to watch. I watched it. The sad thing is, I get the pressure, right? I'm not going to do that. That's not my thing. But, you know, I felt bad for him that I can see how people crumble under the
Starting point is 00:30:23 pressure of this. He's definitely got more pressure than I do because he's a better established author, you know, who's already hit the New York Times list and all the Wall Street Journalists and all these lists that I haven't even been able to compete for yet. I was just doing self-publishing prior to this. So, you know, again, it's just there's a lot of pressure out there. And I definitely saw him as the duck, by the way. I saw him just swimmingly going along. Everything looked easy for him until I saw this Instagram live story that has gone viral. And, and, you know, and, you know, thought, wow, he was probably kicking so hard and he's not getting the traction he needed and the pressures on, he snapped. So I want you to know, I'm not going to snap on you. Yeah,
Starting point is 00:31:04 I'm under a lot of pressure, but we're going to make it work by hook or crook one way or another. We'll find ways. And I've been so excited. Some of my older friends have been showing up lately out of nowhere. My good friend Cindy just showed up out of nowhere and said, hey, I want to get pressed for you on the new book. I'm going to intro you to five different people. I've got a shoot we're doing on Monday. I want you to show up. We're going to get you coverage here there. I'm going to pitch you to all the TV stations out of nowhere just to help out, right? So she had a few minutes and she said, gosh, I don't know why I haven't thought to reach out to you sooner. Let me jump in and help you. So there are plenty of good things that show up too. And I'm
Starting point is 00:31:40 super grateful for them. And I'm grateful for you being here. I'm grateful for you sharing the podcast, listening. And if you can order the book, please do. The book will also be in libraries. So if you don't have the funds to invest in the book, don't worry, you'll be able to access it for free at different libraries. Then I'll tell you, this was so crazy. I had someone commented on one of my posts on LinkedIn today saying, Heather, I tried to order your book. I've been calling all of the bookstores in my area. I don't like ordering from Amazon, which is fine. I get it.
Starting point is 00:32:11 She said, and I was only able to find one that said they were going to have it, and they're only bringing in one book. Okay, this goes back to me being a rookie, not seen as an established, credible, you know, blah, blah, blah, author or whatever. And I guess it's based upon numbers, right? That once they see, if you hit the 7,000, the retailer, Harper goes back to the retailers and pushes more on them. But until then, they don't. And gosh, these are, it's crazy because one of the biggest reasons you go to a traditional publisher is to get the distribution that, you know, They're in Walmart, they're in Target, there in Barnes & Noble, there in books and books, they're in every retailer, and you assume your book will be in every retailer in mass quantity.
Starting point is 00:32:59 And what I'm learning is that's not exactly the case. So things are often very different than you anticipate that they will be. I'm hoping in the end that it all comes together, which I'm sure it will, but I do need your help if possible. And again, if not, no problem. We keep it moving. We work together on something else in the future. And again, I get it because I'm not in a situation right now where I have a lot of free time to help other people myself. So, okay, one of the things that I wanted to do today while I have you is to read you a few reviews. Now, here's, and this is my opinion, but I believe we live in a review and recommendation world, right? And so often it's more powerful what others say about us versus just what we're. were saying, right? Because some people might think, oh, yeah, of course she loves her own book. She wrote it. It took her two years. But do other random people that don't know her love it? Well, let's just see about that. Okay, again, in publishing, apparently, they have these advanced digital copies that they send out to random people. The site is called NetGalley, which I had never heard of before.
Starting point is 00:34:07 Shocker, I have no idea. And there's all these members, and they download the book for free. They get these advanced copies, and they leave reviews, you know, just whatever they think of. your book. So I don't know these people. Here we go. Carolina B. Reviewer. Wow. What a great read. Heather's story and the way she tells it is so inspiring and entertaining. Yay. I really enjoyed reading it and listening to her podcast as well. I recommend this book to everyone. Carolina, thank you so, so much. Yes, that review is helpful. Okay. Amy G. Reviewer. Wow. Just another mind-blowing example of how believing in yourself and taking charge of your own life can really change it for the best. taking steps to move forward, launching ideas before they are perfect.
Starting point is 00:34:47 Heather is an example of how a strong woman can transition from one career to her life's purpose in just a few short years when you are pushed out of a career that is not for you. Was this review helpful? Absolutely. Thank you so much. Amy G. Vanessa S. This book is an amazing resource to help you tap into your personal greatness.
Starting point is 00:35:05 Heather's actual guidance is a game changer for anyone looking to live their best life, both personally and professionally. Thank you so much, Vanessa S. Okay. Daniel L. A few years ago, I went through some transitions in life and stumbled over a podcast with Heather Monaghan. That was a defining moment in my life. Her message about how she was treated when she lost her job helped me a lot because I had a similar experience. With Overcome Your Villains, Monaghan is brutally honest and authentic and her warm, heartfelt writing. That makes me so happy.
Starting point is 00:35:33 Her story speaks volumes and so does her conclusions and the lessons she teaches. I'm so proud of her for sharing the journey with the rest of us. Anyone that has had a tough time in life, And wants the winning mindset back should read this book. Thank you for writing this book. The world needs this message now. I would give it a 10 stars out of five if only I could. So, okay, so the reviews are going really well. I'm super excited.
Starting point is 00:35:57 We know the haters will show up on the 16th when it is out publicly. I know that's coming. Of course, I'm not looking forward to that. But, you know, this is my second book. So I do know that is on the horizon. And I will chalk it up to if I was vanilla, Everyone would like me. I am not vanilla. And neither are you. I wasn't born to be ordinary. And neither are you. And yes, there's moments. It gets a little stressful. It feels a little scary. And we just remember that we've been through hard things before and we can get through these hard things. So thank you so much for tuning in today. If you can share the podcast with just one person or on your social, tag me. I appreciate it so much. No one succeeds in this world alone. And that includes me, my friend. All right. So go to Overcome Your Villains.com right now. Get that bonus bunzo, please. And if you don't want it for
Starting point is 00:36:48 yourself, do it for someone for a holiday gift. I promise you, I'm not letting you down on this one. This book delivers massive value, and it's changing people's lives already. And for that, I'm eternally grateful. Until next week, keep creating confidence. You know I will be.

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