Creating Confidence with Heather Monahan - #29: David Meltzer
Episode Date: November 19, 2019Heather is joined by David Meltzer, the CEO of Sports 1 Marketing and former CEO of the renowned Leigh Steinberg Sports & Entertainment agency whose newest book, Game-Time Decision Making, was a #1 ne...w release. David has been recognized by Variety Magazine as their Sports Humanitarian of the Year and awarded the Ellis Island Medal of Honor. See acast.com/privacy for privacy and opt-out information.
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Each week when you join me here,
you're going to chase down our goals.
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This journey with me.
Welcome back to creating confidence.
I'm so grateful that you are here with me yet again this week on this crazy journey.
So the past week's been interesting.
I was out in L.A., Irvine, Newport,
Beach in San Diego recording a number of different interviews for the show.
One of the things that I've been doing is when I can, I really want to batch and do as many
shows in a given window of time so that I don't feel that I have to change every single
week around doing a show, the show.
Instead, what I've been doing is I'll travel and do a number of shows together.
And then I just, I come back home and I record my intro and my rap.
up separately. It's just a way for me to be more efficient, but I think it's really helpful when
you can approach your schedule, your calendar as efficiently as possible. But what this has allowed
me to do is to get some amazing face-to-face interviews, which to me are critical, and connect with
some fantastic people that I can't wait for you to meet on the show. But it's also helping me
in that I know the TED Talk is going to be coming out in the next couple of weeks. I don't know
exactly when I want to build press up around it. I want to support the talk so that the idea
we're spreading gets out there. And I need to make myself available for that. Now, I don't know if that
means I need two weeks, four weeks, six weeks, or 12 weeks to support that. But I've created a
safety net and a plan so that my podcast, the show is supported. It's done. I've literally got
almost three months of shows done right now, which is kind of crazy.
But I'm super proud about it because I really banged out a lot of work on this.
I've met with some amazing people face-to-face, had great connections, amazing conversations,
and I'm super excited to share them with you.
Two of the shows that I recorded last week, one of which you're going to hear today,
and I'm freaking out about it because I love it.
But the second one was all about relationships.
And I was teetering back and forth which one to share with you today.
And I'm going to tell you why I chose this.
I decided to delay the one about relationships to next week.
And the reason why is next week is going into holiday, Thanksgiving, a lot of people going home.
I'm going back to where I grew up.
And for me, I know that holidays can trigger sadness if you're alone.
Sometimes sadness when you're in a relationship if things aren't going great or the way you think they should be going.
You know, so to me, holidays can be such an amazing experience.
My kid is like over the moon.
We're watching Christmas movies already at night together on Netflix.
We saw the funniest one last night.
But for other people, it can be challenging.
And for myself included, you know, there's definitely moments of major joy with my son
around the holidays.
But there's definitely moments of sadness and loneliness and, you know, expectations
and failing to have the expectations I wanted.
So I'm excited to share the story.
show with you next week about relationships. It's kind of a different topic I don't usually
get into very much, if not ever. But I think you're really going to like that show. But for this
week, you know, I'm introducing you to someone I'm a huge fan of. And to give you a little
background on this, I'll just tell you who it is. But I've got Dave Meltzer on the show today.
And he's such a phenomenal guy. I was connected yet again through my amazing friend, Scott McGregor,
who connects me to so many fantastic people.
He had met Dave, and actually Dave was a contributing author and standing O, Encore.
And I believe he was an encore, not the original.
And anyhow, he connected us.
We hit it off immediately.
And Dave's team is so phenomenal.
I hit it off with everyone on his team.
The first time I went to their office was back in October or September.
And we had decided I was going to interview him for my show,
and he was going to interview me for his show The Playbook,
which is a huge, really successful show.
He was running late that day,
and we had to make a GTD game time decision.
And I just said, Dave, listen, let's do one show well
instead of trying to pack two shows in and be frantic.
I'll come back.
No problem.
I come to L.A. all the time.
He's actually in Irvine, which is south of L.A.,
but I said it's not a problem.
I can make it work.
So that day we recorded me for his show, the Playbook.
because they were set up to do that.
Now, fast forward, my show had not come live yet.
And I was back in his office last week with his team, who I absolutely adore.
They're the best guys, such cool guys.
And I started asking, guys, what's up?
Why hasn't my episode dropped yet on the playbook?
And it was so easy to have that casual conversation when you're face-to-face with someone
versus had I started pinging them with emails.
Guys, when will this episode go live, you know, this and that.
What I found was, and I thought this was interesting, one of his lead teammates said to me,
Hey, Heather, you're talking to the wrong guy.
I'm not the one that handles the playbook.
I handle his schedule.
So you need to be talking to so and so.
So I was redirected to the right person, which essentially fixed the problem.
And I think these guys had just forgotten that we had the recording done.
They were so panicked and behind that day that sometimes things get lost in the shuffle.
I totally know how that goes.
And that's why I really recommend to everyone follow back up.
Whenever you can follow up face to face, it's much easier and more casual like it was for us that day.
I got to ping the next day.
Hey, Heather, we're going to go ahead and put the episode live, November 30th, I believe.
So it was handled seamlessly.
It was not hard.
It was not like some big sales pitch I had to make.
It was just reminding them that we had that content and we had forgot to publish it.
Now, I was there to record Dave now for my show.
which was so cool.
And he got emotional on the show, which made me emotional because I am a big cry baby
when I see other people really, you know, sharing their vulnerability and pain, which he does
in this episode.
And I really appreciate it.
I heard stories about his life and his father.
I wasn't previously aware of.
So I think you're really going to appreciate the insight and candor he provides for us.
Hopefully that you can see, you know, this man has built himself.
lost it all, rebuilt himself, and now really has a sustainable foundation that he centers around
gratitude and giving to others. And I can just tell you firsthand, it's real. I mean, these guys have
been amazing to me so much so that his right hand man was sitting outside with me. I was waiting
for Uber to pick me up to go do another show. And we were just, you know, having a conversation
and talking about my next book. And he started helping me with, you know, the tagline for my next book.
ideas for my next book.
And I was sharing with him what I had created.
And he was saying, that's good.
But what about pivoting here or there?
And just brainstorming with me, which is super helpful when you can be around like-minded,
high-energy people that are interested in your success and want to help you.
And they just start throwing ideas out there.
For me, I thrive in environments like that because I can start opening my mind to different
ways of seeing it, which was super helpful and help me to change.
the idea or actually the name of my book so I'm super excited about that and and then he was
pinging me all week and DM on Instagram hey hey a few more ideas and then he also he said
something funny to me he said hey Heather we should connect you to the agent that did Dave's new
book he said you know he got a really great deal on this and I said well you know I'm not
Dave Meltzer and I don't have five New York Times best-selling books and I'm not in the
new movie the secret and and he said whoa why
you're putting out this negativity out there and giving all these excuses as why you can't do what Dave does?
And it was so funny because here I am.
I'm always preaching this to everyone else.
But as soon as I was running at the next level with someone who's ahead of me, I started putting myself down and didn't realize I was doing it.
And my friend Jeremy pointed it out to me and I was super grateful because he's right.
Why would I put that out there?
Heck no.
If Dave can do it, I can too.
And why wouldn't this agent want to talk to me and want to hear my ideas and
see the value in me that I know is there. And so I'm super grateful and appreciative to him for
opening my eyes to that, helping me to see I'm ready to go to that next level, even if I don't
feel ready yet, that's absolutely the time to push yourself to go. So hoping that you are pushing
yourself today to go to that next level and surrounding yourself with people with positive energy
that are putting good out into the world because when you're with those people, you're going to do the
same and you're going to rise to heights that you just can't even imagine. And I'm so grateful for
these conversations that I had this past week in L.A. and Irvine. And I'm so grateful to extend my
network to include these amazing people. And I hope that you're going to love Dave and his team as
much as I do. So let me kick it over to them now.
Getting out of the run and staying creative is easier said than done.
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just go to his page is the importance of editing video. And I do not have a video editor yet,
although that's going to be my next hire. So one of the things that I thought to myself as,
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Hi and welcome back. I'm fanning out. I'm so excited to be introducing you to my guest today,
David Meltzer, serial entrepreneur, three times New York Times bestselling author,
CEO of Sports One Marketing and host of the amazing podcast of The Playbuck.
Thanks for being here, David.
Oh my gosh, I'm so excited.
I've waited for this.
I had such a good time interviewing you.
And you were one of those women I met.
I'm like, oh my gosh, I wish I had a younger brother.
And I wish you did too.
That wasn't married.
Yeah, that's a key component.
Yeah, but you're amazing.
So I'm so excited to get on here.
And I wanted to start because I have like this huge reveal for you.
We were talking earlier.
I know, and you won't tell me what it is.
I'm going to tell you.
So we, I took you down.
I trace calligraphies.
And I have, I have cookie things that I do, spiritual things that I do.
And I always tell people, here's the rule.
One, there can't be risk.
Like I won't do something like in a, you know, Mexico City where they're like cut off
your head and you'll go to another life or whatever.
Too risky for me.
But I trace calligraphies.
I believe they're downloads.
I have one for abundance and financial wealth and one at home for family.
They're six feet.
So I taught you how to trace these.
And for people that don't know what that means, you took,
downstairs in your office and you have this beautiful wall art that I didn't realize was actual
calligraphy that someone, a spiritual person, had created for you.
Yeah, master and Dr. Shaw.
Which is pretty amazing.
And you take your finger and run it along the actual calligraphy a number of different times in a row.
Yeah.
And it's a download, I believe.
So it has no risk.
It doesn't really cost anything.
And it works in my life.
Those are the three components.
I figured out a new one that everyone can do that has really changed my life.
So we're 80% water.
And I believe in drinking a lot of water over 100 ounces a day.
Water is the biggest conductor of electricity, but also of intention.
When you speak to water, if you've ever seen like the movie Blink or whatever,
you could talk negatively to water or plants, which are almost all water.
And it will literally turn brown or plants will die.
Same thing with positive.
You talk positively to water.
It can clear it up.
Same with plants.
They'll grow.
So I decided that all the water that I drink, that I'm going to put my intention.
for whatever it is, into the water, drink it into my body and hold that intention at a,
I believe, at an electronic level.
Like truly at an energetic level, I'm putting energy into the water, my thoughts, a high
vibrating energy, drinking it into myself, holding it all day.
So I'll say this is going to be a great interview or this is going to be a great meeting
or it doesn't cost anything.
It's totally, and I can't tell you, I almost get a feeling now while I'm drinking that it's done.
Like whatever I'm saying, the pieces come over me if there's a certain situation, life is happening with three teenage daughters and a wife or whatever.
And I completely reverse the energy or intention of what's going on in my life simply by drinking down a new thought or a new idea.
And I would highly suggest people, try it out.
It doesn't cost anything.
It's not going to hurt you.
And it has extraordinary results for me.
So you just speak what you want to come to fruition to the water before you're going to drink it.
Or think it.
Yeah.
I mean, I'm going all in.
I'll say, this is going to be a great interview.
That's right.
All right.
My most downloaded interview yet.
Sorry, Gary, you're out of here.
Yeah, Gary, take that, my boy.
So that's amazing.
And I like the fact that what you're qualifying here is there's no risk involved.
You're not suggesting people do crazy woo-woo things.
Or expensive things.
I think risk is monetary.
I think a lot of people get ripped off over hope and belief and faith that's unnecessary
and find things that truly work for.
you and experiment with all the free stuff out there that you can do that may have significant
impact on your life.
Why not?
And this all came up because I mentioned to you.
I saw the secret a year ago.
I was not someone who believed in the, I didn't even know, I didn't understand the ability
to manifest.
I had never heard conceptually about that.
So for me, I was just exposed this a year ago and I thought there's nothing I can lose
here by writing down what I'd like to manifest and then taking it to the next level and
then trace it and then speak it into existence.
And learning about opening your mind to learn about all these things has a domino effect.
Wouldn't you agree that you start finding yourself having contact with other people who are
masters in this or experts in this?
Well, that's because there's a mathematical formula to this that I try to break things down
to a really simplistic level.
So what we pay attention to and then we give it intention, creates the coincidences in our
lives.
And coinciding is a mathematical term to me.
It's not an accident.
It's two things that are perfectly coming together at a perfect time.
the right way at a perfect time. So I'm very cognizant of what I pay attention to and the intention
I give it so that I get the coincidences that I want in my life. And it really works as a mathematical
equation. I make it a consistent, persistent practice to pay attention to the right things. Now,
here's where it takes another level for me is I thought about faith. You know, like, I'm going to
put faith in this. And that got really confusing because I aggregated what I think, say, do, and
believe and I even started looking at the unconscious competencies, my genetics of personality,
traits, characteristics, obsessions, and addictions, and how all these things were my faith.
No religious context at all.
Then I met a guy who wrote Atomic Habits, James Clear, and he talked about voting.
And I started saying, faith is like voting.
I'm just going to vote for what I want.
And the biggest mistakes in my life, I'm always voting for what other people want for me.
And then I'm pissed off when I get it.
And I'm resentful when I get it.
And I'm just very hard now.
I know what I'm voting for and I know it's going to be elected into my life.
And so I keep voting for what I want.
And if my mind tells me something that I don't want, I don't vote for it.
And I see so many people voting for what they don't want and then really upset or resentful
or offended when they get it or even surprised.
And so I think all of these things combined together, combined to voting is what I'm paying
attention to.
The intentions, the action, right?
So it's not just paying attention and saying, I want this or thinking about it.
It's actually, get off your butt.
Don't sit at home high on your mom's couch.
Sick.
Do something about it.
Be efficient, effective, productive, and accessible.
We were talking earlier, I heard you, Dave doesn't like busy.
No, I hate busy.
Busy means inaccessible.
I'm active.
I have activity.
I get paid for, activity I don't get paid for.
I'm productive and accessible.
I provide value, and I'm accessible to what I want and accessible to others.
So how do you get to that place?
because I know you weren't this way your whole entire life.
That's for sure.
Right?
You went through some very hard times to get here.
What are some of the things that you can point to that the listeners can take ways so they can
implement for theirself?
That is great because I was lost.
Even though I made a lot of money at a young age, I was a millionaire.
A lot of money.
A lot of millions of dollars in your 20s.
Lost, yeah.
But I was lost.
And I was, you know, what I see as in an ego-based consciousness.
So one of the tools that I started using was to defundians.
was to define what that meant, right?
What people meant when they called me a narcissist,
when they told me I was lost,
or creating all these negative interferences
or corrosion to whatever I was doing.
And my wife and my mom were the leaders
in telling me how I lost.
And they were the biggest recipients of all my money,
which is really ironic, right?
And which I think causes problems and relationships.
But I started to define these needs that I had
that weren't humble needs,
that were creating interference or corrosion
to my happiness or to that which inspired me to me accelerating and growing because that's what
inspiration does to us.
When we're inspired, we accelerate and grow.
We expand.
So I started looking at my number one.
I had a huge need to be right.
And I started looking at a lot of people have that.
And I wasted so much time, emotion, energy and money on trying to be right.
And then I had a need to be offended.
And then I had a need to be superior.
Then I had a need to be inferior.
Then I had a need to be separate and altogether.
These are just, I started identifying.
I didn't need to be afraid.
I didn't need to be angry, frustrated.
I get choked up.
I just, I literally started looking at myself and stopping and saying,
you're not happy.
Why?
And I started practicing ending fear or this ego-based conscience.
I just started practicing it and saying,
how long is it going to take me?
I'm pissed off right now over nothing.
How long is it going to take me?
to feel good again.
And instead of trying to move through being angry or scared or resentful or offended or right,
I would say, okay, I feel this way.
How long is it going to take me to get back to over here where I feel good?
This is a waste of time, energy, emotion, and resources and money.
And I wasted more time, emotion, resource, and money over the ego based off.
And so I actually help people get back to center quickly.
and I use the stop, drop, and roll philosophy
that anytime my mind, body, or soul,
or all three are on fire, I stop.
I drop down to center to breathe.
I'll take the six breast of Buddha.
There's a variety of things you could do.
And then I roll, just like if I was on fire,
I roll in this trajectory I want to go in,
not the one that caused me to get in these awful fights
with the people that I love the most of my...
I look back in the first 10 years of my marriage
I don't know why my wife is still with me.
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Thank you.
She is.
Yeah.
But I literally, I'm like, what a moral.
Like I wasted.
This woman is extraordinary.
And I was looking and putting faith or voting for the things I didn't like in her.
And I got more of those.
And then I exacerbated the situation by focusing in, paying my attention and putting
intention into what I didn't want from her.
and that's what I was getting.
And all of a sudden, I started making the shift.
And now we went out with Teddy Mellencamp and Eddie.
They're friends.
But they're married in those first 10 years.
And, you know, my wife said, oh, well, Dave and I probably have argued twice in the last 10 years.
And she lit up.
She's like, wow.
Can you teach Ed?
I'm like, well, first of all, tell them how many times we argued in the first 10 years.
She's like twice a day.
That's how much I was ego driven.
I would hold on to things and focus in on the.
wrong things. Now, I find the light in everything and I try to understand things. I forgive it
and I pray for its happiness. What was the pivot moment for you? Was it going bankrupt? Was it mentally
something that happened? That's awesome because most people think it was the bankruptcy, which is not
it at all. There's three things that I, looking back, realized, made a major shift for me. The first
was when my dad gave me a birthday present when I was 30. My dad forgot my birthday when I was 10.
He was my hero. He left my mom when he was five. One of the
biggest things I'm still processing guilt-wise is I would sit in the back of a station wagon,
which my mom packed me a dinner with five of my siblings and was working a second job after she was
teaching to fill up greeting cards at the 7-11. And I was in the backseat at five, six, and seven
calling my mom a loser, asking her why she wasn't more like my dad. And my dad was a rich, deadbeat
dad who married a girl closer to my age than his. And my mom never said a word. You can't be choking up.
I sit there going, oh my gosh, so when I was 10, he forgot my birthday.
I got pissed off because he lied to me and said he didn't believe in birthdays.
And I, until I was 30, he didn't get a present from him.
And he finally gave me a gift, a jacket with no pockets.
And I got pissed off and called him.
I said, what is this?
He goes, it's a jacket.
I go, what's it for?
He goes, to remind you that you're just like me.
And I'm like, what, an asshole?
Like, I'm just like you?
He goes, yeah, you're an overseller, back in the seller, a liar, and manipulator just like me.
Oh my God.
And I was like, I'm none of those things.
I'm a good husband.
I'm a good father.
I'm nothing like you.
You know, I'm rich.
I go, I'm successful.
And he goes, no.
He goes, you're just like me.
And I don't want you.
I want you to hang this jacket to remind yourself you can't take anything with you.
I don't want you to be the richest man in the cemetery.
You're lost.
And I was like so mad.
I hated him.
Ironically, today I hate my dad for all the things I hated about myself.
Then the second thing that happened was my, in the fourth grade, my best friend, Robbie,
he asked my wife in sixth grade camp to go steady.
And he asked her in front of everybody.
He goes, well, you go steady with Dave Meltzer.
He said, no.
She said, no.
Tell him to ask me himself.
This is the lady I married.
So I threw an egg at her.
That's how long I've been friends with Robbie.
But two weeks before another event, my friend Robbie and I went golfing.
And I asked him, why don't you hang out with me?
And he said, because I don't like who you hang out with.
And I said to him real quickly, hey, man, I'm not doing what those other guys are doing.
We can hang out.
I'm still the same person.
And he said, you can lie to me, but don't lie to yourself.
That really killed me.
And then two weeks later is when my wife, I came home, wasted, drunk, my wife threatened to leave me,
told me that I was, that I better take stock in who I was and what I wanted to become.
The next morning went into my room figuring out how I was going to get divorced, how pissed I was.
they need to be right, they need to be offended.
I literally went through a list of how could she do this to me
with all I've given her.
And then it just hit me.
All three of those things went through my mind.
My dad was right.
I'm sorry.
My wife was absolutely right.
My best friend was right.
And I said, it just came to me.
And I got really depressed.
I lied in bed.
I remember going, how did I screw?
And this was two years before I lost everything.
I'd set it myself up.
for some great failures from being an ego maniac,
but I literally lie there depressed going,
I've ruined my life.
Like, how could I be this foolish?
Like, I literally, so I started outlining
and then I remember Rocky coming on the TV
and he was getting beat up and he just kept getting up
and that's when I decided.
I'm like, if I can look up, I can get up.
And I got up and I apologized to my wife
and I gave her a list of four things
that I was going to live by from then on.
Gratitude, forgiveness.
accountability and I was going to live an inspired life again.
I was going to be the guy that could do anything when they told me I couldn't play college football
if they told you know whatever it was I was the can-do person right the try-me guy not the why-me
guy the try-me guy and so I told her if she'd give me another chance that I would live this
way and sure enough I from that day you know took me and all of a sudden I watched the secret
right no I was so resistant to all this stuff and I met this lady that taught me to
meditate in India. And then I started meeting all the people from the secret. And then all these
things happened. I end up being in the place that I am in this amazing. The scariest part,
people asked me, two years when I went bankrupt, two years after that, I worked for Lee Steinberg,
the most notable sports agent. I was making money. But I was in a rented house, rented furniture.
My wife was pregnant with her fourth child, three girls under 10. Terrified my wife. I was not
terrified at all. She kept saying, this was the recession too, correct? Yeah.
Yeah, 2008.
So my wife kept saying, you're not worried.
That worries me.
She said, are you okay?
I said, yeah, I'm fine.
I got my check.
I wrote a check and said, is this okay?
I'm going to give this to Warren Moon,
my business partner's charity for kids to go to college at risk kids.
I said, because I couldn't have gone to college if someone didn't pay for me.
And she looked at me and started crying, said, wow, you finally get it.
And I was like, you're okay with this?
She goes, yeah, I'm okay with that.
She goes, you finally trust the universe.
I was like, yeah, I really get it.
I do.
And she goes, then double it.
That's why I look.
I literally told her, I said, I go, I don't trust the universe that much.
I literally said that to her.
I said, I'll give this.
And it's important because every time I give and still today, I fight scarcity, right?
I fight fear.
I still sometimes I write checks to charity and I think to myself, I have four children,
two of them in college, they got to go to graduate school, get married.
I have a retirement.
I have all these things in the community I want to do.
Should I be doing this today?
And then I remember lying in bed.
Gratitude.
And bam, abundance comes over.
And I get choked up people like, dude, doesn't work unless you cry.
I'm like, no, I'm just emotionally connected.
I truly live this way.
I live this way.
And I avoid, if I get fearful, I go back to center and I get connected to that emotion that you saw of that's the truth.
the truth vibrates the fastest and I'm okay with people thinking I'm vulnerable or whatever.
I'm not.
I'm just connected to what I think people need to learn to get out of their own way and experience
this unbelievable overwhelming feeling of giving.
Why can't vulnerable be a positive thing, though?
I think that is a wonderful thing.
Yeah, I think my vulnerability makes me invulnerable.
Exactly.
That's really where your power lies.
Yeah, it's a superpower.
And it's just being truthful.
My life changed when I started illuminating who I truly am and stopped trying to
pretend to I'm not.
Boom.
That is so true and it takes for so many people, myself included, so long because you're
trying to follow the advice others are giving you the direction they're telling you.
You're not going to succeed if you act like that, if you dress like that, if you look like
that.
And the more you try to mold yourself into what they're telling you, the less successful
you become.
Yeah, you're voting for the wrong things, right?
Right.
That's exactly it.
Now, you talk about abundance.
You talk about lack and scarcity.
I think that you have three different ones.
How do you lay those out?
So there's three worlds that I think exists.
The first is the world of not enough.
And tons of people live in the world of not enough.
Even if they have a lot of things, there's never enough.
And that's an extremely scarce world.
It's competitive.
It's filled with void shortages and obstacles.
When there's not enough, that's exactly what you're going to get.
I have friends in Newport Beach that have extraordinary homes that are worth more than cities in the Midwest.
And they're always talking about it don't have enough.
They're looking for the next plane.
They're looking and they're not happy.
Then there's the world, which is confusing, of just enough.
And a lot of positive optimists can live there, philanthropists can live there, where there's just enough of everything.
You know, I'm happy.
I'm just enough.
And I really don't think that's a healthy place to be at all because there's a world that I live in that is more than things happening to me as a victim in the world of not enough, happening for me in the world of just enough.
There's a world of things happening through me of more than enough, an abundant world where every,
Everything comes through me.
My duty is appreciation, meaning I'm supposed to add value to everything that I get
and then give it away.
And then that expands me so I can get more.
I'm one of the biggest capitalists.
I've made more money since I went bankrupt being a capitalist, but I'm driven to make a ton
of money to help other people and have fun.
Nothing is for me.
It's all through me.
I have a complete predetermined distribution system from my wife to my kids.
to my mom, to my other relatives, to my local community, to my state, to my country, and even
the world.
And I take all emotion out of it.
I know that my goal is to stay focused.
Even my savings, I don't risk anything in funky stocks or whatever.
I literally put it in annuities that either make, they're guaranteed 2% if the market crashes
or I get the upside of the market if it does well.
But it's guaranteed annuities, right?
It's a savings because I want to spend 100% of my time just focusing it on receiving.
because receiving is giving to me.
Every single dollar, everything that I receive,
I have a plan and intent that is going to go help somebody.
And that's inspiring to me.
And that's the world of abundance of more than enough.
And my goal in life is to impact a thousand people like you
that I know can impact a thousand people to impact another thousand to be happy.
Because if I can impact a thousand times a thousand a million,
a million times of thousands of billion in my lifetime,
over the next 60 years or so,
if I can impact over a billion people to be happy,
the whole world would live in abundance.
There would be so much of everything.
You won't even believe
what that collective consciousness
or belief would create in the world.
And I truly am living that.
I don't believe it.
Like, I live that.
I live the way that works.
You can see that happen from the effect
that you have on people
and the connection that you have with people.
You just brought up an interesting point
receiving versus just giving.
And I've heard you make some great points on this
that everyone wants to give, but not everyone is capable or thinks are capable of receiving.
Why is that?
Judgments and conditions, we feel as if when we receive, someone has put judgments or
conditions on what we've done because most people don't give unconditionally.
And you notice all my emails always say unconditionally.
It's because I've tried to separate judgments and conditions from my life that receiving
and giving our one and that I want people to feel comfortable receiving that they're worthy
of everything.
My biggest problem when I lost everything wasn't giving.
I gave with conditions.
I gave my money, my mom because I wanted to be the favorite child.
I gave my money in the community because I wanted my name.
I wanted people to say how generous I was.
All of those different things.
Now I do it unconditionally.
I don't want to trade anymore.
I just want to give and I want other people to receive and get the blessing.
When you give and receive, the giver, serotonin's release, it makes them happy.
The receiver, serotonin's release in their money.
it makes them happy. But the most powerful thing about giving and receiving, anyone that witnesses
giving and receiving serotonin is released, whether it's on TV, the internet, a movie. If you witness
giving, people are happy from witnessing it. I didn't realize that. There's no greater thing that you
can do than create the flow that I'm talking about, this energetic flow. And don't forget,
money is the object of energy. It's a currency that goes into the current or the flow. The more you
have the more you'll attract in that. The same as this faith or voting. The, you know, green card gets
you so much, gold card, platinum, black card from Amazon. Same thing with faith or voting. If you
have black card faith, that's abundance. You just have green card faith. You're not going to get a lot
out of the universe. The same as Amazon. So one of the things that's really unique about you that I feel
coming into your office is your energy. How do you describe to people how you've affected or changed or
honed your energy and put it to work for you.
Yeah, I think the whole office has a different energy.
And I think it's the biggest compliment that we get here is I love the energy in this place.
Well, I believe everything is connected.
And there's two sources of energy that we have to focus in on.
And the first is the one that most people don't understand.
It's that we are like a lamp.
We're plugged into the biggest source of energy.
That's why in your pinky, you could light up all of Los Angeles for an entire day.
That's how much energy you have just in your pinky.
That's because you're connected to an unbelievable source.
source of light, energy, this unbelievable vibration. And so my first focus is what's corroding or
interfering with that connection. And I know that by the temperature of my feelings, why do I feel
scared? Why do I feel angry? Why do I feel tired? And so I'm very conscious about if there is
an interference or corrosion or I don't feel that I'm getting enough suck from that huge energetic
source, then I'm going to fix that first. And then I worry about the appreciation process of
that energy coming through me, me adding value to it.
And then, which is difficult, all these different connections that we have in here with
the five people in the studio right now, I want, I called it holding the energy.
I want to make sure that I'm sincere and authentic about my own frequency.
The strength of my signal, the spectrum of my signal, and the clarity of my signal.
So that when you and I are in an interview, that we truly feel connected.
It's an emotional connection.
And I'm channeling a lot of these ideas through me, but they're going through you as well.
And it's a different interview than even with like Gary, who's one of our friends, right?
But it's different.
Mine is an emotional connection that I truly am honed in on.
I'm really motivated and inspired by this.
And it's coming through me.
And I can feel the connection between you and I in an emotional level.
And the content will hopefully carry the signal, the spectrum, and the clarity to all the listeners as well.
Do you see that ability to connect with others as one of your strong suits?
Yeah.
And I think it's a practice skill, you know, the people buy on emotion for logical reasons that we have to.
There's five steps to learning that.
One is credibility.
The higher your credibility, people ignore credibility.
The higher credibility that you have, the more people will connect to you easier, meaning
that if I had 100% credibility, I could ask you anything and you would say yes.
The second is the emotional connection.
We got to find this common connection.
We have to energetically connect to someone.
And we have to ask questions or talk or get somebody to feel.
And I know it when I get choked up that not only am I connected here, which is I was trying to articulate,
but I also could feel your eyes getting watered up that I was connected.
Of course, because it's heartbreaking and know that you're feeling that pain and remembering that.
It was touching you.
Right.
It was touching you.
Then the easy part where most people try to make the connection, it's quantified.
reasons, impacts, describing the features and benefits or the capabilities.
And then that's where people get lost.
They start at the bottom, right?
And if you lose sales as an example of connecting, people always start on the features
and benefits.
The majority of them, if they would start with credibility to be able to connect to somebody,
then the emotional connection, then describe statistically, efficiently, you would get a shared
vision and be able to expand and accelerate that vision.
Whatever it is, it could be selling, but it also could be.
to get your kid to eat his peas.
But don't, so, but isn't, that's a great point that you bring up.
Getting your kid to eat their peas is selling.
Terrific, yeah.
I mean, life is selling.
It's a really tough sale, by the way.
It's a very tough sale to get them to do it consistently.
However, don't you see that one thing that I learned from leaving corporate America becoming
an author and doing these different things?
My sales expertise is what made me good at books because there's great authors out there.
They don't know how to sell books.
Oh, yeah.
So it doesn't matter what you're doing in life to hone that five-step process that you just
detailed. I hope everyone really picks up on that. That's for everyone to learn. So if you want to go out to
dinner with your husband tonight, you need to sell them on why it's a great idea. And if you're not
approaching it that way, it's not a negative. It's like what you're saying. Be credible.
Connect on emotional level. You know, if you really step into that and own that power,
it will take you to such stronger, greater places in your life. Yeah, you know that. I try to get out of
the selling, because I'm a born salesperson like you. So I love talking about sharing a vision, right?
stimulate interest, transition interest, share a vision.
And if we're able to share that vision, then it's our responsibility to manage and develop
the vision to actually execute on what we're doing with value.
And if you do that, everything in your life will thrive.
You'll create ambassadors in your life, all those closest to your relativity, to the
farthest relativity.
I'm always trying to coach people and live my life to have ambassadors.
I don't like followers.
I want someone that will implement.
impact other people with what I teach them, and that's an ambassador.
And all you need, you know, I came up with this, but I was Gary, I'd tell people,
you know what, millennials or young people, you guys are thinking two years, six years.
I'm thinking 20 years, 60 years.
And when I say that, if you do the math, if you can get two ambassadors a year,
people that will impact two people themselves every year, that will impact two people,
by 10, well, in just five years, you'd have 64 ambassadors.
In 10 years, you'd have 2,000.
In 15 years, you'd have 64,000.
In 20 years, you'd have 2 million ambassadors.
Do you know impactful you are with 2 million ambassadors?
You're like Gary V. level of an impact.
And yet, most young people are on the 2 to 6 year plan.
I'm on the 20 to 6 year old plan.
So when I take the time to sit down with you,
I know that you're going to leave here as an ambassador.
or someone that's going to impact people
with the knowledge that I've shared with you
in order to manage and develop that so it thrives.
You're good for the rest of your life.
There'll be one or two tidbits.
You might even go back and listen to this
that you start impacting people
and then someone 10 years from now
like, oh my God, you changed my life.
That was amazing.
That's what I look for.
And I think time is a variable
that young people have to look at.
Stop looking at things in two to six years.
Look at it in 20 to 60
because you're going to live to 110.
I hear you saying that
and I'm putting myself in there.
their shoes because I've been there.
Yeah.
The other one, you've been there too, right, at different times in our life.
That was worse.
For sure.
And it's a tough position to be in.
When I remember those moments, though, it was because the struggle was so real and so hard,
it felt too overwhelming to look that far ahead.
Does that make sense?
Yeah.
And two, you don't have the situation.
It's easy for an old guy to say, look 20 or 60 years when you've already worked for 25 years.
Right?
I totally get that.
And the only things that we can do, though, and why I teach this so much even to you,
young people is I know that when they're ready, I've planted a seed.
And some 22-year-olds, the seed will water today.
Some at 32, some at 42, and some at 52.
But I feel a responsibility or duty or because my vision is to impact so many people
to plant those seeds in everyone that I have.
Because whether it's Dave Meltzer, you or a coach or a teacher or a preacher,
whoever it is later on in life, when they're ready, the plant will grow just like bamboo.
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This is so well said because I'm running through my own mind
connecting those dots, the coach that first planted the seeds for me,
and then my mentor in business when I first started out.
I just started connecting all these different dots
to sitting right here today with you.
that is literally how it works.
Somebody along the way, whether it be someone in your family, a friend,
it doesn't matter some type of a mentor or even someone you follow on social media.
You know, those dots will connect.
You just need to allow for that time to transpire.
One of the most significant lessons I've learned in my life was when my dad planted a seed when I was 30 years old that didn't take root until I was 38, right?
The jacket?
Right.
I planted a seed and at the time I didn't see it at all.
I was so against him.
I thought it was an insult.
I thought that he was manipulative.
He was an overseller, a back-end seller, and a liar.
And yet he was admitting it to me, but I couldn't admit that I was, that I carried that
quantum memory, that I carried that genetic trait that was in me and that I was going
to stop the chain, the genetic chain of that obsessive behavior, that different behavior.
I was going to stop that.
And he was trying to plant the seed.
But I, at 30 years old, with all that money and everything on my side, the might is
touch, I had no capability of watering that seed or letting it grow until I was 38.
Did you keep the jacket?
Yeah.
Got me be buried in the jacket.
So the jacket still hangs today.
Oh, of course.
Reminds you every day.
I kept it even when he told me and I hated them.
There's something that told me not to throw it away.
At first I thought I'd burn it.
And I just kept it.
Even when we lost our house, it went into storage.
It was one of the first thing I'd look for because almost everything I own went into storage
because we had this tiny rent-a house with rent-a-furniture.
instead of the rancho Santa Feholm,
that was one of the first things I looked for.
That and I have an all-star jersey from Gene Tennis.
I like the juxtapose there.
How did you end up or did you end up forgiving your father?
Oh, I did for sure.
So through the process of the gratitude, accountability,
forgiveness, and inspiration,
I learned about people that I had to be around
that either bleed me or I had resistance with.
And I learned the lesson of one understanding.
So all the challenging relationships in my life, I set forth on understanding the relationship,
not trying to change a 70-year-old man.
I wanted to understand him and learn lessons from him and then finally to forgive him and to pray
for his happiness.
And once I did that, my dad and I became closer and closer.
Passed away the day after Father's Day two years ago at 80 years old.
Most people, for me, that's really young in my family, but the man lived on three packs of
cigarettes and candy.
So it's an extraordinary health miracle that he lived that long.
You really ended up so not like him because I know how committed you are to your health.
You're eating.
You're working out.
I mean, all of this.
Yeah.
And but I was on the path to end up just like him.
But you chose to change it.
And that's what really hit me from the story when you, your wife put you against the wall and
said, okay, you know, I can't do this anymore.
And you thought about it.
You came out saying, here's what I'm going to do.
No one was making you do it.
You decided you want to do it.
to do it. Yeah, something came through me. People talk about being saved, you know, and I try to
keep things out of religious context because it separates us, and I don't want to do that to the
listeners. But for me, something came through me at that time because I was really angry and lost,
and it just hit me. And those four things came through me like the Ten Commandments. You know,
I wrote those things down. And I still, this office has the energy. My books have it. It's those
four things. Anybody asked me, I make quick decisions because they're just based.
off of gratitude, forgiveness, accountability, and inspiration.
I literally am very hardcore on those values.
And I believe in making a lot of money to help a lot of people and have a lot of fun.
Everything simplified to me in mathematical.
I love how you reframe the idea of making a lot of money because so many people, and I felt
this way, you know, they look down on you.
Yeah.
Why do you want material things or why are you doing this?
And it's such a better way to embrace it, embrace abundance, embrace that you're bringing value
to the world.
and it's just an exchange of value,
but you're also going to bring more of goodness forward
when you're supported to do it.
And there's lessons in every,
there's lessons in buying a Ferrari.
Now, I owned a Ferrari for the wrong reasons,
but there's lessons in owning a Ferrari.
So even to self-absor monetary things,
I look at it in a different way
to learn the lessons and to make it a profit.
It's a little different than most people,
but I actually, if I'm going to buy something,
I look for some sort of lesson experience
or profitability that can come from it.
So I look at that.
things, which automobile, which food I eat.
There's just a different perspective that I have.
And I make sure that I have enough not only for me, but for everyone else as well.
That's so beautiful.
All right.
You can't get off this show without answering one question.
Sure.
When in your life have you struggled the most with your confidence?
Still with my children.
So, I mean, I practice ending fear.
But the one fear, I just, you know, I walk outside in my 17-old's daughter's car is not there.
or, you know, they're on prom or the nine-year-old playing in the street or whatever it is, you know, the only thing that I truly, you know, I'm dealing with that way is my children.
I will continue to practice ending.
I just am emotionally attached so much to their well-being and feel responsible for them.
That's such a real.
And I relate to that with a 12-year-old son so much that watching them go through these hardships and changes and challenges that we know they're facing is hard.
I'll let him do things that you did.
My son wants to play tackle football and I'm like stuck, right?
Mine too.
You know what's so interesting about confidence building is that my son had never played.
He went to middle school and came home.
I'd like to play tackle football.
And immediately I said no.
And he asked me to open my mind to the idea of trying to learn something new.
I ended up letting him do it.
He ended up really striving so hard for something that he was a complete rookie in and had great camaraderie, a great experience.
He came out of that season more confident than I've ever seen.
him because he stepped right into that fear and went for it. And it was such a great learning lesson for
me more than for him. That's beautiful. It's a beautiful world. David Meltzer because of you. So
thanks to make me an ambassador of you because I am. Well, vice versa. And anytime anything I can do
for you, let me know. I appreciate it so much. Thanks for being here. Hang tight. We'll be right back.
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You just never know what you don't know.
So that was an amazing moment.
But ever since I threw my back out two years ago, a little over two years ago now, I've
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I'm so grateful that I did.
So I hope you loved meeting Dave as much as I loved hanging with him.
That was my second time there with him and his team.
And I have to tell you, I just, I have the greatest sense of positive energy, being amongst
like-minded people, people encouraging me, cheering me on and truly just support.
supporting me. So it's such a great feeling. I am such a fan of him and his team. Equally, they're just
the best. I'm so excited. He and his wife are going to come to Miami for the Super Bowl. So thank
goodness Miami is holding the Super Bowl down this year because we're going to have so many
amazing tourists coming in and guests that week. So I'm super excited for it. But before we get to
answering your questions, I want to remind you that Pluto TV is the leading free streaming
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favorite devices today, including your phone, Roku, Amazon Fire TV, Apple TV, Smart TV,
PlayStation, and anywhere else you stream. Wow, it's a lot of TV. Okay, so I have a lot of inquiries
or questions that came into me in the past week, so I want to jump into a couple of them. And actually,
a couple of them were about speaking and work, and I think it's kind of interesting. So this is a DM that
came into me off LinkedIn. Hey, Heather, one of the leaders in my organization who's believed in
me since day one. Oh, I love that. Bought your book and even stayed at a conference you were speaking
at for you to sign it for me. Funny enough, the day before she heard you speak, we had lunch.
And she told me the only thing holding me back from rising to the top is my confidence.
Ever since reading your book, I cannot tell you how connected I feel to you. You have been so much
of an inspiration and motivated me to be a better version of myself. Oh my gosh, I love that. I've always been,
extremely afraid of public speaking. I've been in sales for two years, and I'll tell you much like
yourself, I've thrived in every way possible, yet nobody can understand because to my peers,
I come off as outspoken and confident. However, like you mentioned, throughout your book,
on the inside, I'm actually really the opposite. And this is so true because people, oh, this is
sidebar right now. My entire career, people thought I was so confident, but I really, I really wasn't.
I really struggled inside.
And a lot of my book is about that.
Okay.
So I've been approached multiple times to speak.
And the long story short is I keep putting it off by saying I'm not ready.
So that's an easy way to deflect when you're not feeling really confident.
Here's the bottom line.
If you're not taking risks, if you're not stepping into fear, you are not growing.
And I need you guys to be growing with me.
Either grow with me or people are going to outgrow you.
Take some chances for so long.
I didn't, and I just see what I've done in the last two years on my own.
Every day, I step into fear.
Every time I turn the mic on, you know, every time I jump on a stage, every time I do something
different.
It's just, it's all about growth, and I feel so proud of myself all the time.
And that's what builds confidence.
Staying stuck in protecting yourself and coming up with excuses is the antithesis, and that's
how you'd ship away your confidence.
Okay, let's get back to her.
As I prepare, oh, so anyway, she ended up agreeing to,
do a speech. Thanks to your book and podcast. Last week, I decided to take the leap of faith. I
agreed to present in front of my entire team. And even though it scares me, I couldn't be more
proud of myself for committing. Yes, that's totally the answer. As I prepare, I continue to listen
to your podcast over and over where you talk about your tech talk and how important it was for you
to leave notes around your house, which I did. My son thought I was crazy. I remind myself daily that
even if I don't blow away the audience, I will still be proud that I faced my fear. And that is
100% correct. So I remember, and I know I've mentioned this to you already, the day of my TED Talk,
I was in panic mode and I said to myself right before I took the stage, Heather, if you don't walk out here
right now, you will never forgive yourself. If you walk out there and you blow it, I will be so proud
of you for taking that red dot. Just take it. And that was the last thing I said to myself and the rest is
history. And P.S., by the way, the TED Talk, I was told, is everything is uploaded and will
definitely be out by the first week of December. It will be live. I'm super excited to see it.
I'm freaking out. And I'm definitely all over press trying to make sure I can get any press
possible picking up the story, telling the story of my TED Talk, and spreading that idea
we're sharing. I hope you love it. And I can't wait to hear your feedback. Okay. So for my friend
that submitted the question on the DM and asked, she asked,
basically, are there any tips you can give me for speaking?
So I did an entire episode on this with Kendra Hall, who's one of the biggest speakers
in the U.S. right now.
She's killing the game.
So definitely check out that episode.
If you haven't heard it yet, again, it's on my podcast.
Kendra Hall's the guest.
And it's a great episode just talking about the, you know, how to handle speaking and
how to be more confident you're speaking.
But the reality is this, lower the expectations on yourself.
If you are able to reach one person with your speech and connect with you.
them. You've done your job, right? Practice obviously pays, utilizing story to engage the audience on the
front end. It's really important. How I dress and how I position myself that day, listening to the
playlist that fires me up, that reminds me how powerful I am, looking at different instances in my
career where I thought I was going to fail, but I succeeded. All of those steps and actions that I take
before I speak before I do something big, they put me in the right mindset. I visualize.
going to that place, you know, take yourself physically to where you're going to speak,
see yourself killing it in your mind.
Sometimes scent works.
I used lavender the day of my TED Talk totally got me centered and calm.
I always write notes on the bottom of my shoes.
For my TED Talk, I wrote, I can, I will.
Ted X, 50 million views.
Let's go.
So, you know, Babe Ruth, put it out there.
You're going to kill it.
And at the end of the day, if you don't, you took the flipping stage.
You got in the arena.
I mean, that is the ultimate win.
Sitting on the sideline and being the Monday morning quarterback, you know, telling
everybody how they could have done it better, no thanks.
That's not my people.
And again, you got to start growing and growing means getting in the game.
So I'm super excited for this woman to take this stage on Thursday.
Okay.
Another question I got.
Actually, this was on, I think this was Instagram.
Okay, I got a DM on Instagram.
said yesterday I was delivering a workshop for school leaders late in the afternoon after some had
been at work for 10 hours. This was not my choice. I do this often. I'm always confident,
but for some reason this time I wasn't. I was distracted by two comments early on that derailed my
confidence. I don't think they knew it, but I was fully aware and I felt like I did not deliver
or do a great job. I ran short on time because they delayed the start time. My most valuable component
was at the end and we didn't even get to it.
Today I was complimented by the client,
but I'm having a hard time accepting it.
I was beating myself up over this all night,
knowing I could have been better.
I offered to go back and finish.
I explained that I cared about the team leaving more informed.
I mean, this person cares a lot.
I also need to leave it on a positive note too
because my reputation depends on this.
I'm definitely my own worst critic.
Have you ever experienced something like this?
How would you have handled it differently?
Okay.
Here's the first thing that I said back to this woman.
Number one, the client complimented you.
Okay.
First of all, thank you to the client for giving you the compliment.
I love ratings and reviews.
I'm always asking, put those in writing.
Can you put that on my LinkedIn wall?
Can I share that on my website?
You know, so leverage that review, number one.
Number two, just because you thought you didn't do a great job doesn't mean you didn't do a great job, right?
So sometimes we are our own worst critics and we need to accept that when other people feel good about what we did, we can thank them for that.
grateful for it. And we can learn from situations as we go. In the future, you'll set expectations
differently with a client that you need X amount of time. And if people are running late,
that you'd like the ability to go late, right? We'll communicate better and we'll set expectations
better on the front end so that we don't need to have these challenges in the moment. As far as having
someone derail you with comments, nothing beats this one for me. I was preparing the morning of the
TED Talk. We had to go there super early in the morning. I was in my sweats with my eye patches,
not feeling my best. And they said, Heather, get on the stage and start doing your talk.
I wasn't prepared for it. But I jumped up and then suddenly five minutes in, I went blank and
froze. It's never happened to me in my life. I got off that stage and someone was on the
sideline saying to me, oh gosh, that was a nightmare. I had a friend like you who totally choked
in an NFL game and missed the, uh, the, the few.
field goal in the most important game of his life. Now, that person I don't think was trying to harm me,
but that comment sat with me in a very negative way. So what I did was I smiled and I said,
this is not helpful for me right now. So I'm going to excuse myself from this situation.
And instead of really focusing on that comment that person made to me, instead I jumped in my car,
I put my fab playlist on that fires me up and I drove myself to be surrounded with two people that
fire me up that love me, that know me, that encouraged me, and I started practicing. I got in my
zone, you know, so I got around the people that I trust, the people that I love, the people that
love me and support me. I got dressed in the clothes that make me feel powerful. I sniffed my lavender.
I listened to my music and brought it together. And it wasn't easy, but then again, if success was
easy, everyone would have it. Right. So it's about having that mental warfare to say,
okay, I'm getting attacked or I feel like I'm getting attacked and I'm in a weak moment.
How can I turn this around?
Now, maybe the comments that this woman got were happening while she was on stage.
I don't know.
But I also know this.
People, when they come from a place in negativity, that's about them, right?
It's not about you.
And people could be feeling jealous.
People could be struggling in their own personal life with battles we know nothing about.
So I try to be open-minded about.
that and have empathy for them instead of, you know, taking it inward. But the bottom line with
this woman who wrote me this note is this, how's it working out for you beating yourself up? Does that
help you? Does that motivate you? Probably not, right? And I know this because I went to therapy
forever in college and in my 20s and into my 30s. And my therapist used to say the same thing to me.
I was my own worst enemy. And I would beat myself up all the time. Why did you do this? You should
have done better. I can't believe you blew it. That's.
was my tape I would run in my mind. Now, I've rewritten that tape. And if you read my book,
Confidence Creator, I teach all about it how I did this, but I did it with repetition, frequency,
clarity, and being very direct on how I wanted that tape to run. So now it runs on automatic pilot
that great job. Well, it wasn't perfect, but nobody is perfect. And you are shining your light,
and I'm proud of you. And for me, that works out so much better than beating myself up. And
works out well for my son too. I remind him all the time, hey, nobody's perfect. You know,
no one flies in here and kills it every day. We all make mistakes and that's how we learn and grow.
I applaud and embrace the mistakes because I'm human and I want you to know I'm human because
anyone who says they're perfect, those are the people we need to run from. So instead of being
our number one villain, let's start loving ourselves, encouraging ourselves and reminding ourselves
that we've all got flaws, the more we rock them and step into them, the better and stronger we become.
So thank you for being with me yet again this week. I love that you're here. Please, if you could please
leave me a review when you rate and review my show, send me a DM, a screenshot of the review,
and I buy you my $299 confidence video course as a big thank you because reviews really help so much.
when you share my show, tag me online, tag me on social.
I will reshare your post because we need to get the message out there.
When everyone has confidence, this world is such a better place.
Can't wait to see you next week.
Thank you.
