Creating Confidence with Heather Monahan - #33: Limitless Possibility with Laura Gassner Otting
Episode Date: December 17, 2019Heather breaks down the moments when being reactive can be an asset versus when they can be a liability before bringing on keynote speaker and Confidence Catalyst Laura Gassner Otting. The two discuss... their whirlwind time together in Miami, finding your passion and following the path to feeling limitless in your career. Check out Lauren's Course: The Limitless Course: Break Through Doubt and Create A Life For You See acast.com/privacy for privacy and opt-out information.
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Each week when you join me here, we are going to chase down our goals.
We'll overcome adversity and set you up for a better tomorrow.
I'm with me.
Hi, and welcome back to creating confidence.
I am so grateful that you are here today.
There is so much going on.
I have absolutely had the craziest week, not all.
all good. I will tell you that. And it wouldn't be me if I didn't share with you what's really going on.
So I've got to tell you an unbelievable story that happened this week and what I learned from it
and what I want to share with you about it, hopefully that you can take away as well.
So Monday, I woke up to an email from one of my advertisers on the podcast. He was trying to work out a long-term deal for 2020 on my show.
and he had gotten an email sent to him by the sales rep on my team that said,
oh, we're not carrying Heather's show in 2020.
So he flipped the email to me and said, Heather, what the heck is going on?
Now, when I saw this, don't forget, I'm on the East Coast primarily.
My headquarters and office is in L.A.
The team is in L.A., so there is a time change there.
I took a deep breath and I had known and I had noticed that a number of shows had been let go recently.
They weren't being picked up for the next year.
I had noticed that.
I had seen a couple of people that I've been friendly with, different hosts,
noticing on Instagram that their shows were discontinued.
I didn't really think much of it because so far the feedback's been really good on my show.
And thank you for the reviews.
Please keep leaving me reviews.
It helps so much in sharing with your friends.
it's fantastic. So I've been hearing great feedback. I really hadn't thought about, wow, I need to worry
about the show being picked up for 2020. Never crossed my mind. I signed a multi-year deal with
podcast one this year when my show launched in May of 2019. So to say I was shocked is an understatement.
Now, don't forget, I was just fired two years ago from a longtime radio executive position I had.
Then a year ago, I was with Perry Ellis International as their brand ambassador, and they
ended my contract, surprisingly.
So I have a little experience now with getting fired or being discontinued or, you know,
parting ways with partnerships, whatever.
But I love my podcast.
I love podcast one.
I was beyond upset.
But there's something interesting about me, and I wonder if you're this way or if you're
the opposite way.
When a crisis strikes, that's usually when I'm my mind.
best in some ways. Meaning I go into action mode. I go into, okay, I don't dwell on or even really
reflect on what's happened or what the obstacle is. I just focus on solution, solution.
So in that moment, instead of saying, hey, let me take a step back here and gain some more
information and communicate with the appropriate parties, I immediately jumped into 2020 and
where can my show be? I'm not giving up on this show. I need.
to move the show and I started Googling. How do you move a show from one platform to another?
How long does that take? I went and started pulling up my contract with podcast one and reading
through everything and highlighting different areas to try to understand. I went into
survival mode of how do I keep the show on the air. Obviously it was really upset. So one of the
good things about being 45, there's plenty of things that are not so good by the way. But one of the good
things about being 45 is I am getting to know myself better. And it's been pointed out to me in my
personal life a couple of times that sometimes I just react, which is what I'm explaining to you.
And sometimes in business, that's a real asset, right? That obstacles don't stop me. I always find a
solution. I teach my kid that every day. There always is a solution. And I typically just look beyond the
obstacle and find another way. But sometimes you need to say, okay, that can be an asset, but it all
also can be a liability. And knowing myself, I said, you know what, I'm going to go to the gym
right now. I've got to back off. I went to the gym and I worked out because that's where I get my
clarity and I can think. And don't forget, I'm on the East Coast and the teams on the West Coast,
so I really couldn't speak to anyone anyways. I got home and I said, you know what, I'm jumping
the gun. I'm going to send an email to the founder and the CEO of my company and just explain
to them what's going on, give them all the information, and let them know I'm really confused,
and I need their help. And, you know, I'm just asking for communication because I don't know what's
going on. And I did that. And then as I sat there, I was obviously panicking. I decided I'm just
going to call my point of contact because I don't want to sit here, not knowing and just wondering,
you know, what's going on. So I called my day-to-day point of contact, who's become a friend of
mine and he picks up immediately on a cell and says, listen, I already know why you're calling.
I got the email.
Here's what I want you to know.
It was not your show.
This is a miscommunication.
There, you know, who knows, maybe it was a salesperson who was moving fast.
There was a bunch of shows that weren't getting picked up.
So she had, you know, inadvertently added my show to the list.
It wasn't correct.
Thank goodness.
Oh my gosh.
That was such a great moment hearing that.
However, it doesn't stop there.
So I said, oh my gosh, I've been in a.
complete tizzy, you know, category five hurricane happening over here in my mind. I have been
freaking out calling, you know, trying to figure out how do people move shows and, you know, I just,
the idea of me losing my show next year really, you know, put me in a downward spiral. And he
starts telling me, well, listen, you need to know how this works. And I was happy to learn because I
didn't know. But apparently it's sort of like the Jack Welch rule, which is essentially every year you need to
evaluate your lowest tier, lowest 10% of the company, lowest performers. And listen, hey, they've
got over 300 shows. Some of the biggest shows in the podcast game are with Podcast 1, Adam Carolla,
Dr. Drew, Lady Gang, Caitlin Bristow. I mean, there's so many amazing shows. Ti's new show is
killing it. So there's all these amazing shows. And while my show, I know you like it and I'm so
happy you do, I have not grown to that level that these other shows have exploded to.
So I'd also been told this was a long game and that I really needed to be patient and commit to it weekly and see the bigger picture.
But what I was excited, my friend was teaching me was, okay, this is a business and metrics are important.
And if you're not getting X amount of downloads each episode, you could be evaluated to be discontinued or not picked up again.
So I could sense a little frustration in his voice and I'm sure it's end of the year and he's probably had to have a lot of difficult conversations.
with hosts in regards to not being picked up, which, as we all know, that's never an easy or
pleasant conversation to have. Someone's going to be disappointed, upset, or, you know, whatever it could be.
But definitely it's not a positive conversation or exciting one. So as I'm hearing him talk, I said,
listen, you know, let me ask you this then. Is my show on the chopping block? Because here's what
I know from this experience this morning. I would rather be in the know so I can,
find a solution so I can find a plan B versus be blindsided and who knows what's going on at that
time and only have, you know, a short window to transition somewhere else and panic, you know,
is there any way you could just be transparent with me and let me know? And he said, well,
I've never been asked this before. Heather, you're basically asking me if you potentially
could be fired in the future. You know what? Let me do this. It's fair because this was an error.
You know, it was a mistake, miscommunication, whatever mistakes happen.
He said, but now we're sitting on this big topic. It's sort of like the elephant in the room now that you're wondering if that is going to end up being you. And so I said, yeah, I am. He also explains me no new shows can be added until other shows are removed. So again, back to that Jack Welch rule, letting the bottom 10% go so you can bring in new and see if they perform at a higher level. So I understood the business model now, which was helpful. But also, you know, it's the burden of knowledge.
Now I started thinking, well, I'm not TI.
TI came on the same, or within the same window of time that I did,
and his show's doing millions of downloads.
I'm not getting millions of downloads an episode.
I'm in the tens of thousands, so there's a huge gap there.
I started thinking, maybe I am on the chopping block.
Please, you know, find out, talk to whoever you need to.
But I'd rather know now than just be surprised next year sometime.
So this is all happening on Monday, and I'm super stressed.
out and he calls me back. And don't forget, I had sent that email to the CEO and founder
and hadn't heard back from them, which I knew now my point person was managing this piece of the
business and the communication. So I was okay with that. I hear back from him. And he said,
Heather, you're not going to believe this. I said what? And he said, no, your show is not on the
chopping block. And what's interesting is out of this whole mess, we dug into your numbers. We dug
into the strategy that we launched you with and we just had a very large conversation with the key
stakeholders in our company about you, which hasn't happened. And this is side note. That hasn't
happened because I'm not TI and because I'm not one of the number one fastest growing show on
the platform. I get it, right? That's the 80-20 rule. You spend 80% of your time with your 20% of
your biggest clients or biggest revenue drivers.
So I get that.
I'm not the top tier of shows based on revenue, based on downloads.
That makes sense.
That's an excellent business decision.
And I'm looking at this from a business standpoint and business viewpoint,
not from an emotional, this is my show standpoint, right?
And thankfully, I have the ability to do that because my job as a cheap revenue officer
in media.
I had to look at things from a business standpoint and remove emotion.
It's crazy now that I'm on.
this side of the microphone and I am the talent, but I can still very easily see it from a business
perspective and my friend knows that. So he was explaining to me in that regard. I really appreciated
it. So, and I'm sharing this with you so you understand it. You just never know what can happen in
business, but decisions have to be made to ensure that the bottom line is growing, the company is
growing, and that goals are hit and exceeded. Get it, got it. So the funny part is,
he explains me, we had not done a deep dive on your show other than at launch, which was in May,
of course, because I'm not that top tier percent, right? He said no one had really dove into it.
What we just found is your show is doing fantastic. And the founder actually said in the meeting,
holy cow, I didn't realize, you know, this was happening, did any of you? And I guess nobody did.
And he said, listen, we need to get more behind Heather's show. Let's have a strong.
strategy meeting with Heather. Can she come out here and let's all sit down together? Let's build
out a new strategy. It's time now. The show launched in May and now here we are in December.
Let's have a plan and strategy for 2020 on how we can grow the show, all of us collaborate and work
together. And let's give her some more support. So it ends up that this awful situation,
this mistake that happened inadvertently, no one's fault. It was just an error. Mistakes happened,
not a big deal, ends up being this huge saving grace that brought attention to my show to the
most, you know, to the founder and the CEO. Because of this mistake now, I'm having the opportunity
to sit down with them and put together a game plan and strategy that I would have never asked for.
It just wouldn't have even crossed my mind because I had been in this for the long haul and, you know,
the CEO had always explained to me that, you know, don't get hard on yourself and don't compare yourself to
Tia, don't compare yourself to some of these other people because you just follow your path,
your game plan, which was our plan at launch, and it's going to continue to evolve and grow.
So it was so great because this one mistake, this one error, ended up being a conversation
starter that is now going to help me, help the show, help grow our audience, help find ways to
get better.
And it also showed me something super important, which is when you're in the audience, you're
a tough spot and you feel like you're backed against a wall and you reach out for help,
people are going to show you their true colors. And the founder of Podcast One showed me his.
And it was the most amazing text exchange that I had with him. After I got off the phone with my
friend at Podcast One, I sent the founder a text and I just put in all caps, thank you, with all
exclamation points. And he wrote back to me, I'm sorry for this misunderstanding. As you know,
now that was never the intent looking forward to meeting with you and having this strategy
meeting. And I just wrote back, you are the best. Thank you. And he wrote back and so are you.
And it was such a cool feeling, especially because you know my situation in corporate America
where people didn't have my back. They were trying to sabotage me. Here was someone that when,
you know, a light was being shined on my show. And no, I'm not at the top tier there. So it could be
easy to just say, oh, ignore her or whatever. He didn't. He said, how can we help her and how can we
help grow together as a team and how can we work on this together? So it's so important to, when people
show you who they are, recognize that, appreciate them or make decisions otherwise, meaning when I was
in corporate America, I would just kind of turn a blind eye and look away when it was very clear.
People did not have my back. I would just, you know, refocus on me and get back to work. Now,
It's unbelievable how nice it feels to know someone at the highest level totally has my back
and wants me to succeed as me and part of the team.
And it's just unbelievable.
So next time something negative happens to you, take a moment, take a breath,
focus on getting clarity and communicate with the right people, ask good questions.
You never know what the circumstance may be and you never know what greatness might come out of it.
So it's just, oh my gosh, I'm so happy.
This really low moment for me turned into such an unbelievable opportunity and a chance
for me to see how this company has my back, how they support me, and how I work with
fantastic people.
And coming from a place where I didn't, it makes me so grateful.
So definitely a time to be grateful for people who support you.
Let them know how much it matters because when you feel appreciated, it is such a game
changer and and I'm so grateful and so grateful to podcast one for having my back and supporting me
and grateful for this experience and reflecting on the importance of clarity and communication
and as always gratitude. So the next morning when I woke up, I was saying to my son,
oh my gosh, honey, I thought I lost my show yesterday. And in fact, I didn't lose my show.
My show is going to be great in 2020 and bigger than I ever thought because of the amazing people I
work with and he was high-fiving me. And I said, what are you grateful for today? And we started turning it
into a conversation around gratitude. So who you work with is so important. Make sure people have your
back. And if they don't start taking action now to get yourself out of there. I've heard from a lot of
people recently that are unhappy at work and thinking about next year. And I'll tell you what,
now is the time. I mean, there isn't any time like right now. And today on
the show, I'm really excited for you to meet a friend of mine, a new friend of mine, actually,
my new friend, Laura, you're going to hear the whole story, how she came down to my
Amy to see me.
We went to an unbelievable party together on the sickest yacht I have ever been on in my life.
Oh, yeah, might just have to say the owner of the Red Sox yacht.
Yeah, crazy, epic, unbelievable party.
She's such a cool woman.
You're going to love her.
you're going to love her book. Wait until you see right now. Good Morning America just came out and named it one of the top 10 books for gifts for this holiday season. So you've got to check out Limitless. And because she flew down here last week, we actually had to do our interview on Zoom because she lives in Boston. I live in Miami. And the whole goal was to do the podcast face to face because I believe in that so much. But because she'd gone so out of her way for me, I said, you know what?
Let's just do it on Zoom.
We'll put the videos on so I can see you.
And now that I know you, I feel a lot more comfortable.
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free account today and meet happy with Zoom. So this is my Zoom interview, no joke. And I'm so excited
for you to meet Laura and can't wait to hear what you think. And I'm just so excited and grateful
in general and overall. And so looking forward to continue this journey with you in 2020.
Oh my gosh, I could cry. Hang tight. Hi. And welcome back. I'm so excited you're here to meet
my good friend, Laura Gassner-auding. You are going to
love her. We are going to share a personal story, but first, I want to give you a little bit of
background into this amazing woman. Through limitless possibility, Laura collaborates in,
she's a change agent. She works with entrepreneurs, investors, leaders, and donors to push past
doubt and indecision that can sign great ideas to limbo. She delivers strategic thinking,
well-honed wisdom, and catalytic, holy cow, it's a big word, perspective informed by decades
of navigating change across the startup, non-profit, political, and philanthropic landscapes,
wholly diversity.
Laura's 25-year resume is defined by her entrepreneurial edge.
She served as a presidential appointee in Bill Clinton's White House.
We need to get more into that.
She left a leadership role at respected nonprofit search firm as Isaacson Miller to expand
the startup exec searches.com and founded and ran the nonprofit professionals advisory
group. I mean, this goes on and on. Laura is a complete boss. She is a bestselling author. Her book
Limitless, we're going to dig into today. And it's really going to benefit everyone into looking
at that next level of confidence and how you find your passion, which, Laura, I have to tell you,
I am asked about this so much. And I don't always have the right answer. So I'm so excited. You're
joining us today. Thanks for being here. I am so excited to be here, although I wish I was in the
sunshine with you again in Miami.
Really better than the snow in Boston.
Yeah. So we have to get into this. This is so crazy. So for months, Laura and I have,
we both travel. Laura is also a very highly regarded keynote speaker, travels the country.
And for some reason, we are continually missing each other in cities. And we have been looking
to get Laura on the show, Laura wanted to come on the show. And we couldn't find a date
where we were going to be in the same city to work together. So this was great. This past Saturday,
I get an email, it was either Friday, maybe it was Friday. I get an email from Laura saying,
hey, are you going to be in town this weekend? I can actually come in on Saturday for an event.
Would love for you to come with me and then we could do the podcast simultaneously. So I said,
yeah, let's do it. So Saturday morning, Laura flew into Miami and just said, all right, let's go.
came by, picked me up at my house in an Uber. We shot over to an unbelievable party, which
ended up being so unbelievable that we never actually recorded our podcast. So here we are
a couple of days later, finally getting this done. And I'm so glad, Laura, that you're the
kind of person that just says, hey, there's a chance for us to get together and do something.
I'm hopping on a plane. Let's make it happen. I think so many times in my life, there are,
Like there are stories that like it looked, you look super, super successful in the moment, but it,
it only happened because there were like 15 other little things that you said yes to, maybe
months ago or years ago that when you track back, you go, oh, it all started because I said yes
to going to this event where I met this person who then introduced me to this other person,
it became a mentor who then gave me the opportunity for this job. And here I am in this,
you know, great bestselling experience because I said yes to that thing that I had no idea was
going to result in where I am now. But you know, you can't, you can't write those plans and, like,
I've had people come up to me all the time and they're like, how did you do it? I'd love to hear.
How did you go from doing executive search to becoming a, you know, a speaker and an author?
And I'm like, well, I could tell you and I could make it up that it was a strategy because I
can write that backwards. But at the time, I had no idea. So for me, I think, you know,
do interesting things with interesting people. And interesting stuff happens. And I've party sounded like
an interesting idea. Your podcast seemed like an interesting opportunity and you seem like an
interesting person. So ding, ding, ding, let's say yes. Well, you know, it's funny. You just
opened my eyes to something else. How we originally got connected was through a previous guest
of mine, Kendra Hall, who happens to be a friend of yours, but it's not like you guys grew up
together. You connected with her when you were out on your speaking circuit, which not every,
some people view other speakers as competitors, especially women against women, but you didn't
that? Well, not only didn't I do that, when I was asked to be on Good Morning America,
I texted her and I was like, hey, you live in New York City, right? Any chance you're going to be in
town on May 23rd because I'm going to be on Good Morning America, want to come with me.
Because she and I had been, we'd been in this like this exercise fight club. It was me and
five other speakers. She was one of them. She was the one person I didn't know, but I was
invited into this group by another person who's this, you know, incredible speaker. So, of course,
I'm going to say yes because I want to be in his club. And the goal was you have to work out three
a week or you owe everybody else in the group $100. So, you know, work out three times a week,
or it's going to cost you $500, which means you're going to get your ass to the gym three times a week.
So there was one number I didn't know and I finally figured out who she was months into it.
I looked her up and she seemed pretty neat. I saw that she had a book coming out and I thought,
well, I'm going to Good Morning America. She seems like a good person. I bet she wants to let people know
about her book when it comes out too. So if I bring her with me, then I can like low key
introduce her to the producer, Good Morning America. And maybe we can get her on when her book
comes out also. I don't know. Why not? Right. Like it didn't cost me anything to bring her along.
It wasn't going to make me less successful to help her be successful. Like success is a pie.
We can all have plenty of it. So yeah, I brought her along. And I think because I did that,
she said, you should really talk to Heather Monaghan. She's crushing it. She's got this podcast.
you should be on her show because everybody is going to hear about your book.
And so by helping someone else, I help myself too.
Yes, that's so interesting to me.
And gosh, you already know this.
You know, not my experience with women in business has not been that positive, typically.
So it's so refreshing for me to hear about, and I want people to know this because I'm in the same game of, you know,
promoting yourself and creating contacts at different shows.
it's very challenging. It's very competitive. So to have someone that wants to help you and is not looking for anything in return is unbelievable. Speaks to your character immensely. I saw it firsthand because you were doing the same thing with me Saturday at this event with very high profile people walking me around, being my wingman, introducing me to everyone and promoting me telling them about my TED Talk, telling them about my show. You know, that doesn't happen often. And that's why I believe.
that good things keep coming back to you because you put so much good out there.
So this is like kind of a kiss-up moment for you here on your show, but I'm going to kiss
up anyway and tell you how awesome your TEDx is. And by the way, to all of your listeners,
if you haven't watched Heather's TEDx, watch it, share it, comment on it, because the more
that you watch it and share it and comments on it, the more Big Ted sees it and goes, oh, we should
put that on Big Ted's site. So pro-tip, watch, comment, like. But what I loved about the talk is
that really echoed a lot of my own experience.
So when I was 22 years old, I found myself working in the White House, right?
And we can talk about, you know, how I got there and all of that.
And I walked in and I was like, wow, this is amazing.
There are all these powerhouse women here.
And I tried to talk to them.
And I found almost every single one of them climbed up the ladder and slammed the door behind them.
And there were very few.
And those very few were exceptionally transformative in my career.
But there were very few of them.
And I remember thinking so often, God, what if we were all like that, right?
Like once you've gotten up to the high place, helping somebody else, like building, you know, more rungs on the ladder, doesn't take anything away from you.
And so I think early on, I just decided, I promised myself that I would continue to do that for other people because it just feels crappy when somebody shuts you out of the room.
It just, there's no reason to do it.
And so I didn't realize that, in fact, it's actually pretty.
selfish because you get tons back in return. But that whole, you know, women being sometimes the
worst enemies and not the best allies in work was really, I mean, I love that you put that together.
And I love that you put it out there in such a brave way because I do think it's, it's counterintuitive
to what most people expect. And it goes against the like rah, raw, his sisterhood that we all
support each other. Because the truth is we don't all support each other, but we should.
Absolutely, and thank you for saying that. Thank you so much.
So, you know, one of the things you just brought up and you said, you know, it was courageous
or whatever to put that TEDx out. And a lot of people had said that to me. But I didn't think about
it in that regard very much. And let me tell you why. And it's similar to what you mentioned to me
about working in the White House. Once you get to a certain level of fear and taking on really
scary things and pushing yourself to that next level, it starts becoming easier because you see,
wait, hang on, I didn't die. I lived through this. And for you, it seems like the White House,
which sort of is the top of the top, once you took that on and were able to survive that
environment and with that really high caliber level, working with the president, I mean, you start
asking, okay, should I really be afraid of writing a book? You know, there's a certain point in your
life where you're like, well, I've gotten this far. As you said, I didn't die. So I guess I'm going to be
okay, you know, I think that true confidence comes from competence. Like every time you put one foot
in front of the other, you go, oh, okay, I didn't die. So I put one front of the other. I can run a
mile. Okay, I made it a mile. Maybe I could run a 5K. I've done a 5K. Maybe I could do a 10k and on and on.
And every time you show yourself that you can do something, you develop competence. And out of
competence comes this confidence to dream bigger dreams. And, you know, I guess lecture a lot
entrepreneurship classes. And there's always somebody that's usually a young woman in the back of the
room and kind of sheepishly raises her hand at the end. And she's like, you know, you've been a serial
entrepreneur. You've created all these businesses. How long does it usually take you to create your
business plan? And I'll usually say like, well, you have a cocktail napkin? It's all right for you
right now. I usually do things because I can't not do them. But what I say is I turn the question around
to her and I say, well, let me ask you a question. You're sitting here in an entrepreneurship class.
what are you going to do with the business plan that you're busy writing fails?
And she goes, well, I guess I'll go back and I'll find a job in a cubicle and I'll work there and pay my bills until I write the next business plan and start the next thing.
And I said, great, you have a plan B then.
You know you're not going to die.
So now let's focus on plan A, right?
You spend all this time worrying about failure, which is what we do when we're worried about confidence.
We worry about what's going to happen if I fail.
The truth is we all know what's going to happen if we fail.
Like, what's the worst thing that can happen?
So let's stop thinking about that and let's think about the best thing that can happen and think about success because we spend time planning for success.
Then when we get it, we actually can do something with it.
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That's such a great point because if we're putting our focus on something,
we're putting our energy, our thoughts, our creativity towards it.
So we're actually going to self-sabotage if we're constantly thinking about what
if I fail.
And I mean, I know I've done that before when I went out on my own as an entrepreneur.
I definitely thought just as much about what if I fail as what if I succeed and how do I succeed?
And I would toggle back and forth.
And it wasn't until I closed the door on that, okay, what if I go back to corporate America?
What if I don't, you know, succeed as an entrepreneur?
I just decided I'm not going to go back.
So I don't need to think about it anymore.
And when I made that shift, I suddenly moved much faster.
Yeah.
I mean, like what if we stopped saying that voice in our head that says you're going to die,
you're going to fail, everyone's going to laugh.
you, it's going to be terrible. You know, you're like, high school nemesis is going to point their finger
and be like, ha, ha, right? Like, what if we stopped listening to that voice and instead heard that
voice rather than the governor that tells us to stop, stop, stop? What if we heard that voice as the
cheerleader saying, holy crap, you're doing something you've never done before, right? Like,
you're going to be amazing, good for you for doing something brave. The first marathon I ran, it was 93
degrees on Marathon Monday in Boston.
And I have this funny little non-exciting condition called Bezovigosyncope,
which means that I'd pass out when I get really dehydrated.
So, you know, 93 degrees of marathon, it's pretty bad.
So I didn't really even know my name by the time I got to mile 16.
But timing it to mile 20, which for any of your listeners who run marathons,
know is as far as you go in training, I got to mile 20.
And at mile 20.1, I remember thinking to myself, I wonder what happens now.
I've never gone this far before.
I've never run this far before.
This is a crazy midlife crisis.
Why not?
And there was a voice inside my head that was like, oh my God, you're going to die.
You have to stop.
Like this is going to be terrible.
Stop, stop, stop.
And my feet are like, poik, poik, poik, you know, like dripping into the asphalt.
And there was another voice inside my head that was saying, oh, my God, you're going to do it.
you're going to be a marathoner.
Like run, walk, crawl, cartwheel.
You get over the finish line and somebody's going to put a metal around your neck
and a big silver heat shield around you like a superhero.
And for the rest of your life, you're going to be a marathoner.
Right?
And only one of those voices gets to win.
And you have to be the one that decides.
And if we listen to the voice that says stop as like the thing that keeps us safe
rather than the cheering section that goes,
oh my God, good for you. You're out on the very bleeding edge of your incompetence. And that's where you
learn and you grow and you change and you get better and you get stronger and you get
richer and you get more successful. Yeah. Like I want to spend my time there because who doesn't
want a big cheering section around them? Yeah, that's really powerful. And I couldn't agree with
you more. And you brought up so many different things that relate back to your book that I want to
dig into two points that you just encapsulated it within that story is, you know, it's about
success, but sometimes success doesn't equal happiness. In this instance that you just described,
it does because you've grown and at this point, you're in a place where your success is
leveling up with happiness. But for a lot of us, myself included, I have appeared successful
on the outside, but haven't been happy on the inside. And a lot of limitless and some of the
founding principles around your book are about success, not equaling happiness.
I mean, how much have you looked into that?
Yeah.
So think about the career that you've had, right?
You've been super successful.
You have this beautiful resume.
On the outside, it looks perfect, right?
And everybody comes up to you at events and at parties and at speeches are like,
oh my God, you're amazing.
And sometimes it feels like you're amazing.
And sometimes you're like, well, I'm not so sure, right?
because we spend, I mean, now it does because you've made very specific changes in your career to be where you are today.
But for most people, most people, they spend a lot of time filling out these checkboxes, right?
Like think about it. When you were younger in your career, you had a scorecard that you kept in your back pocket.
And the scorecard was probably given to you by somebody at some point along the way.
And you probably even remember when you got it.
But that scorecard might have been a teacher saying, you know, Heather, you're a pretty,
argumentative, you should be a lawyer or you could talk people into anything. You should go into
sales or, gee, you seem like you like science. You should be a doctor. And we all go, oh, okay, I guess I
should be a lawyer or I should go into marketing or I should be a physician. Check. For me, in my case,
I was argumentative. And I was told I should be a doctor. Or I should be a lawyer. So I said,
okay, fine, fourth grade teacher. You seem like you know what you're talking about, even though
you possess no crystal ball or Ouija board. But I'll still take my own.
entire path and change it and end up in law school. And then I ended up in law school. And I hated
every minute of it. And I thought this is terrible. I don't want to be here. Right. So we have these
scorecards that might have come from a teacher or maybe a parent told you who you should, who you should
date and who you should marry and when you should have children and where you should live and where you
should set your kids to school. Or maybe you had a boss that said success here is, you know,
getting to a certain number, billable hours or sales or whatever your goals might be. And so you
did all the things you were supposed to do. And on paper, you got the promotion, you got the perfect
white wedding, you got, you know, the educational path. Then you woke up one day and you're like,
all right, well, so I'm successful, but am I really happy? Am I really fulfilled? Am I really doing what
I want to do? And oh my God, is this it, right? Like, surely I must be meant for something
more. There has to be something bigger or better. You know, this is where midlife crises come
from and quarter life crises and three quarter life crises. I've had millennials and Gen Xers and boomers
all come up to me alike saying, yes, I get it. Yes, this makes so much sense. And what I found in,
you know, did I look into it? I spent 20 years interviewing leaders at the very top of their game.
And they were super, super successful, which of course is why as a headhunter, I wanted to talk to them.
But they weren't happy, which is why they wanted to talk to me. And what I found was that the few
that were actually happy didn't just have success. They had consonants, right? They had alignment.
they had flow, the who they were matched what they did.
So you know those moments when the very best of what you do is being called upon to solve a problem you actually care about?
And you're being rewarded for it in some way that's financially or carmically interesting to you, right?
Like those are the moments where you're in alignment, you're in flow.
You feel like you could walk through fire.
That's when you're limitless, right?
You're in consonants.
Everything that you do matches everything that you are.
And so the book really goes into what makes up consonants and how everybody individually can create their own rubric at whatever time in their life to find their own consonants.
So what you described, I've felt that maybe once in my whole life.
And, you know, I'll say, yes, I'm doing passion-driven work now, mission-driven work that I love.
However, I'm still a company of one and I'm constantly overloaded and my revenues aren't where they need to be to hit that tipping point to build out the team, which is really what I need to start doing.
so I can start breathing again and then enjoy where I am, right?
So it doesn't mean you can do passion-driven work,
but it doesn't have those other pieces necessarily that you describe.
You're not really in that consonance, in that flow, right?
Well, so continence is made up of four things.
The first is calling.
And calling is, it's like this gravitational force.
It's this thing that you care about.
It's a business you want to build, a family you want to nurture,
a bottom line that you want to reach.
It's a cause that you want to serve, right?
is something that inspires you. So for you, it's building the speaking business, right? It's
building the podcast and the speaking business and the sort of Heather Monaghan brand. And we all have to
have something. It doesn't have to be the thing that drives you, but it has to, there has to be
something that you actually care about. The second piece is connection. And connection answers the
question, do you actually matter? Like, does your work matter? What if you called in sick to work
tomorrow. Would anybody notice? Would anybody care? In your case, everybody would notice and everybody
would care because it's just you. So the question is how much of the work that you're doing
in a daily basis is directly in line with building Heather Monaghan brand. So how much connection do you
have to your work? I'm guessing probably a lot. A lot, yeah, for sure. Though I didn't, when I didn't
when I was in corporate America, but now that I'm working for myself, I do. Yes. So number three is
contribution. So if connection's all about the work itself, contribution is really about you. And
contribution is an understanding of how this job, how this brand, how this paycheck contributes to the
community that you want to build, to the company's bottom line, to serving that cause, to whatever
it is that you want to do, how you manifest your goals on a daily basis, how it builds your career
trajectory. So how is the work that you're doing contributing to the life you want and the lifestyle
you need? That's number three. And then number four is
control. And control really reflects how much you personally are able to influence how much connection
your work has to your calling and how much that calling is contributing to the life that you want.
And so I would say for you, you have this calling, right? You have, you know, this thing that you
want to build, the Heather Monaghan business. You're clearly connected to that work. It's contributing
to the life that you want because it's allowing you finally to step out from corporate America and
to be out of the shadows. And you have control, but because you're, you're, you're, you're your own boss.
But what you're probably feeling is this is, so what the work that you're doing right now,
you have consonants in your work, you would just like to have more control, right? If you had more
control, then if you had more control, it would probably affect how much that work is connecting
because you could then delegate, you know, some of the production of the podcast or some of the,
you know, outreach for the speaking or, you know, we were talking on Saturday night that now you
have this great representation from speaking agencies. So, you know, you have a little bit, you know,
less of having to do the grunt work around setting up speaking engagement so you can spend more time
doing, you know, being connected to the work that matters, which is building those great talks.
So for everybody at every age and at every life stage, your own personal rubric of consonants,
how much calling, connection, contribution, and control you want will be different. So what you
didn't have in corporate America, you absolutely built up where you are now. But you're probably,
if you were to look at your business plan, you would say, in order for me to be both successful and
happy, I need to make sure that, in fact, my contribution is way higher, right? I'm making more money.
My connection is much purer so that I'm doing only the stuff that only I can do and everyone
else should do everything else, because that will allow you to really have control over the work
that you have. The calling that you have is guiding everything. But so it's, it's, you really are sort of
pushing much more towards consonants now than you were in the corporate world, but you know very
specifically what you need to do in order to really fulfill that. I think what I want people to know,
because I couldn't agree more with you right now. And I was totally unaware of this idea of
consonant, of limitless back when I was in corporate America, I didn't know any of this existed,
had no idea. So for the people that are listening right now and they're saying, oh, easy for Heather,
you know, she got fired and she's in the situation now. I'm at a lot.
a job every day where I used to like what I did for work. I did feel connected to it. I thought
everything was good, but lately I'm just not feeling it anymore. How do they know? Is it because
of their boss? Is it because the industry is starting to decline? Is it because the work isn't
challenging any longer and they're evolving? How do they figure out, hang on, I need to leave this
industry. I need to leave this company. What do I do? Because I hear from so many people, how do I find
my passion? I don't know if I'm in it or not.
So there's a couple things that I would say to that. I think the first is, and I know you know this because I know, I know that, you know, you know the recruiting world. We get recruited to jobs with a certain rubric, a certain scorecard, right? And then we get retained in those jobs by a totally different one. So when I was recruiting in those 20 years of doing executive search, I used to listen for about eight motivating factors that I would say motivated any candidate at any time to take a job. And if I heard, you know,
one or two or three of them, I was like, all right, this is cool. I know there'll be another conversation. And if I
heard four or five of them, maybe six, I'd be like, all right, if they're qualified, I can probably
get them in front of my client. And if I heard seven or eight, I was like, the fish is in the boat. I'm
all set. I'm going to look at my other 20 clients that are, you know, burning a fire in my, you know,
in my inbox right now. And there are things like, what's the mission of the organization of the
company, right? Like, is that inspiring to people? How inspirational is the leader? How much will I
learn from this person, how good of a manager are they? How many, what kinds of skills am I going to
develop? So, you know, new skills, new skills onboarding. What is the scale of impact that I'm going
to be able to make in this? What is the geography of the organization? Where are they based? What's
the brand prestige? How good look at my resume for the next job? And of course, money, right? So we all
care about that. But money isn't the thing that motivates everyone, first and foremost. And in fact, for most
people, it's not. It's a factor, but it's not usually the top one. And so what happens in companies
is that we get recruited because we care about certain things, maybe the boss, maybe the mission,
maybe the money. And what happens is maybe we're not making as much money as we thought,
or maybe we're making the money, but our boss is left. And so we don't really like the new boss as
well. Or maybe the company's had a little bit of strategic redirection and we don't really love
the new way that it's going, but they keep throwing money at us so we feel badly and we're not really
sure. So I would tell people, first, revisit those things. Why did you actually come to the company
in the first place and to think about whether that's really what's keeping you there now?
The second thing is I would say that we all change, right? So if you take a job when you're
28 years old and five years later, you're married and you've got a young kid, the thing that
you liked about the job may be totally different. The thing that you're looking for in your life
may be totally different. It may be that you went to go work for a nonprofit organization because
you wanted to save the world. And then you decided you actually liked to fly first class. And that's
okay. It may be that you went to a job because you were all 100% fully in. And then you had a kid
and you were like, you know what? I actually want to, I want to get home every night and read my kid
a bedtime story. And that's okay too. It may be that you took a job and you realize I'm actually
hungrier for career advancement than I thought. And I'm going to be all in on this job. And that's
okay too. Like I tell people all the time, your calling may be curing cancer, but your calling may also be
buying a Maserati in a beach house. And I'm not here to purpose shame anybody. Like whatever your calling is
is your calling. But I think we get purpose wrong and passion wrong because we think that it has to be
part of this like big, big thing that's, you know, holier than now that we wear the white hat. And the truth is,
it really just has to be the thing that you care about. And so people always say, tell me what you would do
if you knew you wouldn't fail and that's your passion. And I'm like, that's bullshit. Tell me what you would do
if you knew you would fail for sure, but you'd still be willing to do it over and over and over again
because you want to get better. People say follow your passion. I think follow your passion is the
world's worst advice. In fact, I like to say on stage that it's the spoken word illegitimate
sister of the live, love, laugh tattoo. And I just know that at some point someone's going to come up to me
afterwards and like yell at me and show me their live love laugh tattoo. But it really is. I mean,
it's like an Instagram meme. So like don't follow your passion. Do the thing where you would fail for sure,
but still want to do it because that's investing in your passion. You're learning and you're growing
and you're challenging yourself and you're on that edge of incompetence. So if you don't just follow
your passion, but if you invest in it, you're going to be much more successful because this idea of
I'm going to follow my passion and find bliss tells us that the minute something goes wrong,
the minute you fail, oh, that must not be your passion. Go find something else, right? But I know you've
had people on your show like Jesse Itzler and Sarah Blakely and Gary Vaynerchuk and even Kendra Hall.
And think about them. Their stories are not great stories because they're only successful.
Their stories are great stories because they are passionate about what they do because they failed over and over and over again.
And that's how they figured out how to get better. So they didn't just find their passion and follow their passion.
They invested in their passion.
But here's the challenge. And I agree with what you're saying. But I also.
have tremendous empathy because it was only two years ago I was in corporate America being the person
that wanted so bad to be living in flow and love, you know, and doing something different, but I was so
scared. And I also saw it or was told it was selfish, crazy, what are you nuts? You know,
people would say, people that I regarded highly, you're, you know, you make a lot of money. Are you nuts?
Why would you want to risk this? You're a single mother. You know, and I started getting more and more
scared. And I'll never forget, I took the largest stage I'd ever taken at that point. And I
had some situation at work that night and it went really well. And I got amazing feedback. And when
I flew home, I remember thinking, I have this amazing feeling like magic right now from what happened
this night. And I've never felt that at work before. Something, how do I get into that situation again?
And then I thought, I don't even know. It was a fluke incident that I got that opportunity. I don't
even know, get back to, you know, get real, Heather. And I just, I couldn't figure out how to connect
those dots to take that next step to make it happen. So I just forgot about it. And that was six years
before I got fired. So that's a long time ago. I had an inkling that, hey, I might be a really good
speaker and I might get joy out of, you know, doing something like this. I had the idea, but because
I had people around me who cared about me that would say, you're crazy, no way, you're supposed
to be here, you're doing amazing, you know, I talked my.
out of it and I froze when the opportunity came to say, okay, how do I take that next step and make
this happen? And I think so many people listening to the show right now do that exact same thing.
Either you talk yourself out of it because you're scared and you don't know what that next step is to
take because it's dark, it's not clear. And you just stop and go back to what you know or you have
people in your life that are saying, don't do this. It's going to be the biggest mistake of your life.
And that paralyzes you too. So I think that those people who say don't,
do this, it's going to be the biggest mistake of your life, are really saying, you shouldn't do
this because I could never do it. It would be the biggest mistake of my life. And I'm scared.
Yes. That happens all the time. And then we see their pain and we onboard their pain and we go,
oh, okay, I guess I shouldn't do it because this person who I regard highly is telling me they
shouldn't do it. But if Michael Jordan said to Tom Brady, you shouldn't throw a 50-yard pass when there's
three seconds left of a football game because, oh, my God, I couldn't do that.
Tom Brady would not be, you know, the Super Bowl MVP.
Sorry, I live in Boston to all your fans who are in Miami or the Patriots,
and here I am.
Everyone hates us Patriots fan.
That's okay.
What can I tell you?
But, you know, you're from Boston too, so I figure I could do it.
But I'm saying, like, Michael Jordan, one of the greatest basketball players that ever lived,
and yet he would love Tom Brady and say, you're crazy, man.
Like, why would you do that?
Just because somebody's great at something and you look up to them doesn't mean that they
know what's right for you. And I think we have to stop getting votes in our lives to people who
shouldn't even have voices. So there are people in our lives who we love, our parents, childhood
friends, maybe, you know, other moms, maybe met at the play group, maybe other people in our
divisions at work who are very comfortable and happy where they are. And change is really scary.
When I sold my company, I ran into a friend of mine at Starbucks and she was like, hey, what's going on?
And I said, I just sold my company. Sign the papers this morning.
She said, that's amazing.
What are you going to do now?
And I said, I don't know.
And I didn't say anything else.
And you could see the look of horror come over her face.
Like, well, now I don't know what to do.
I don't know what box to put you in in my brain.
We all need these sort of, you know, shortcuts.
I don't know.
I don't know how to think about what you're doing.
I don't know if I'd be comfortable with not knowing.
What's she going to do for money?
Are we still going to be able to go out to dinner?
It's like, it's all these questions.
Like, every time you do dry anywhere.
and your friends look at you like, are you still going to be fun?
It's like, yes, it's all going to be okay.
Like, my choices don't affect you.
It's all fine.
And but I think we have people in our life who really are super well-meaning,
like that fourth grade teacher or the parent or maybe the boss,
hopefully the boss, who tell you what they think success should be
and what success should be for you because it's what success is for them.
And it's very difficult for people to say, you know, that seems crazy to me,
but what a great adventure that would be for you.
And I think we need to find what I call framily,
which is like this combination of friends and family,
that are like your found family.
You know, like, you know, you meet people along the way.
Like you and I, like, we met each other
and we were like instantly bonded, sisters, it's awesome.
And these people become the wind in your sales.
And they don't just say, hey, yeah, go do that crazy thing.
They go, hey, let's talk about what you would do if you failed.
What you do is succeeded.
What kind of support you need around you.
and whether it makes sense for you to do now, as opposed to like, no, anybody who shuts down
your crazy hairbrain big ideas immediately, like the party of no people, they should not
be in your life at all. The party of let's talk about it, let's explore it, let's see if it makes
sense, people, fine, have pragmatic people in your life, but like the party of no,
like those are toxic vampires and you have to get rid of them. Or at least, at the very least,
don't ask them for advice. And when they give it to you, go, thanks,
much. It's so great. It means so much to me that you care so much about me. And then move on.
Will you share on the same topic the Good Morning America story and how you opened up and
engaged with the audience and what happened? Because I think that this is so relevant to your
point that you're making. Oh, yeah, on actual live TV. So the way I got in Good Morning America
was that Robin Roberts and I spoke at the same event. And so she got my book and she handed it
her senior producer and said, book her on the show, which is amazing because I'd already been
turned down by like three other producers that my publicist tried to get me on the show. So,
you know, keep asking, right? Yes, and ask different people. And ask different people, right? You
want confidence? Confidence is of what this person thinks you and that person thinks of you, right? It's
like, you just ask the wrong person. It's not their judgment. It's finding the right person.
So the night before, Robin gets pulled away on some other news and is not able to interview me.
And she'd already tweeted about my book and put it on Facebook and Instagram and send it out to like millions and millions of people.
So I was like, this is going to be awesome, totally friendly audience.
She's going to make sure I succeed.
Cool.
Like live national TV.
Amazing.
Huge.
And it was not just like a sit down segment like the one I did on the Today Show, but it was like a standup.
Like they built a set and props and all sorts of stuff.
up. It was like a feature, a feature segment.
It looks so good. And you guys can check it out.
If you Google it, GMA limitless, Laura,
online, you'll see it. And what they did was amazing.
The logo, everything was so cool.
It was amazing. So the night before I get it, like she Instagram messages me and tells
me that she can't go and it's apologizing and Amy Roebats is going to interview me
and take great care of me and fantastic.
Okay. Awesome.
So call time, it's fear. Fear.
Fear moment. Totally. Like, I mean, I was like, well, I guess I'll
I'll be thinner on TV tomorrow because I just lost my lunch.
So I show up at the studio at like 445 for rehearsal and rehearsal and hair and makeup
and all the stuff.
And Amy is just learning about me in the moment, just learning about the book in the moment.
And so the producer is saying to her, so I want you to, there's going to be a certain point
and you're going to ask the live studio audience, how many of you have ever made a decision
on, you know, for your life based on what someone else thinks you should do.
And every single hand in the audience goes up.
And I said, oh, and I should ask then how many of you are happy?
And every hand will go down and the producer looks at me and Amy looks at me.
Their eyes get big like saucers.
And they were like, that's really dangerous.
This is live TV.
Like, that might not go well.
And I was like, hold my beer.
And then we go on TV.
and she asked the question and every hand goes up and I asked the question and every hand goes down.
And it was like, I could not believe it went as well as it did.
Like there was one hand like in the second row that sort of tentatively went up and then she was like,
no, actually no.
But it was so incredible because the audience was so engaged.
And even if that wasn't necessarily the answer that they felt, they knew what the right answer
was going to be.
They knew what it should have been.
So it just, it flowed so well.
But at that point, I'd given the time.
talk so many times that I really knew how people were reacting to it. I really knew that this,
I thought I wrote a business book, right, about how do you like live this great life through
changing your career? And what I realized by that point, a couple months after the book came out,
is that I really wrote this personal development book and sort of how to be your own,
you know, personal leader. And what it really came down to was that we are defining success,
by the way everybody else defines it. And so even though we're going at it, and even though we have
the right bank account and the right car and the right job and the right this, it doesn't feel right
because it's not actually right for us. And so by that point, I was so confident. I knew. I knew it was
going to go fine. And I can't tell you how many comments I got on two things. The first, how did I know,
like, how was I so brave to ask this audience that question and know it was going to be okay, number one.
And number two, there's a moment where I sort of rip up the ballot of everyone else's votes.
and then I pushed the ballot box away.
Amy was supposed to let me pass in front of her,
so I would just push the thing right off to the right a little bit easily,
but she didn't because, again, like, she just met me that morning,
and it was very quick.
So I had to, like, reach around behind her, grab and then, like, kind of push it.
And the ballot box fly, it, like, it kind of twirls behind us,
and then it lands 10 feet behind us,
but smack in the middle of us on the camera angle with the logo facing perfectly forward.
And you know at that moment, the guys in the control of them were like,
Yes.
I got two comments.
The first was, how were you so brave on live national TV to ask this question of a completely
random set of strangers?
And number two, how did you make the battle box land so perfectly?
Were there magnets in it?
Like, did that work?
And I just, the first one I knew, competence leads to confidence.
And the second one was just sheer dumb luck.
Well, it came out so good.
And it was so eye-opening to me because it, you know, you always,
reflect on yourself and the question that you ask, you know, when people have a vote in my life
and I choose to let them have that vote, wow, many times. And like you also just said, Laura,
it's as much as this is a business book and it really is about finding that ideal career and
ideal life for yourself. It is more than that because the same principles apply to your
personally. Yeah, I mean, because you said, I had this moment. I felt so good. Like you were
limitless. You were in consonants. Like you were kicking ass and taking names on that stage. And by the way,
your limitless moment, it could be this loud in front of people like big sale, big speech, whatever it is.
It could be like a quiet moment where you're helping a loved one through a really tough situation or
you're working with a colleague through like an tractable problem. It could be quiet. It could be
private. It could just be you working on that proposal. It could be loud. It could be quiet. It's just this is
when you were in your fundamental best state of you. So you had that.
moment where you were limitless and then you said these words I talked myself out of it
but I don't think you did I think you let other people talk you out of it right like you had
those two voices in your head and you could either put one foot in front of the other and make it to
the marathon finish line or you could say you know what maybe I'll just stop now because I should
be comfortable where I am and I think comfort I think comfort is the very enemy of confidence
absolutely you know you posted something on Instagram the other day that said like confidence is not
about feeling great about yourself. It's about or it's about it. I think it was like
confidence isn't about having other people like you. It's about being okay when they don't.
Right. And there will be people in your life who don't like you when you're more confident.
Because when you are more confident, they see that as a reflection of them being less
confident. And my next book is I'm sort of working on this. I was telling you about it Saturday
night is this idea of wonder hell where you you are you are so humble.
and amazed and grateful.
And it's so wonderful that anybody wants to spend even five minutes
looking at a thing that you created where you've been successful.
And also, it's exhausting.
And you've never been so tired in all your life.
And it's kind of hell.
It's wonder hell.
And you're probably in this now where you've got this great TEDx.
You've put it out.
People are paying attention.
You're speaking.
Things are starting to grow.
And you've learned that you have this burden that rests on your shoulders.
And that is your burden of your potential.
You realize that you're actually meant for something more than you
realized before. And every one of your listeners knows this feeling that you're like, oh,
actually, the burden of my potential is as big as my ego. And if I think that I can do more and I
should do more and this idea that I have can be bigger, it can only be bigger if I choose to serve.
If I walk through the Rubicon and I choose to serve it and you had a moment where you chose not to
serve your ability to be out there and be a messenger and to be a speaker and that be a proselyzer
of your ideas. But you can't get away.
from it came back to find you, right? Because it was what you were meant to do. And so the next book I
want to write about is wonder hell, where you make a decision and you actually lean into the burden that
you have, of the potential that you can actually build this thing to be something bigger. And
one of the themes in the book, I think, will be that you're going to have to get rid of a lot of people
in your life who don't like you when you've outgrown the place that you've held for them,
right?
Like people like us when we're at the place that they've always known us to be.
And as soon as we start getting bigger, they think they're getting smaller, which I think
brings us back to the beginning where everybody can get bigger.
We can all rise together, right?
Success is not pie.
We can all have plenty.
And so I think the more that you grow and the more that you dream and the more that you're
confident, the more that you just have these big, audacious, hairy goals, right?
I've never met a revolution I didn't like.
Like, I love the audacity of the big idea.
But there will be people in your life who go, oh, well, if she's got a big idea, then maybe
my ideas are small.
Oh, if she's buying a fancy car, maybe my car's not big enough.
If she's giving money to nonprofits, maybe I'm selfish.
Like people can only judge themselves based on the sort of echo that it makes with you.
And I think we have to stop doing that to ourselves because that's just illogical.
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Well, I like that point that you make that when you're growing, when you're going to that
next level, when you're stepping into your flow, other people aren't going to like it because
they're not in theirs.
And we need to realize we might have just outgrown some people.
And that can be scary and hard at first.
But it's not our decision.
We're still showing up as ourselves, our best version of ourselves.
And if other people can't handle it, that's just part of growing.
It's unfortunate, but I truly believe you just have to, you know, let grace and let go.
You can't try to change you to make somebody else happy.
Yeah.
And I think that if we stop,
Well, if we start letting who we are today hold us back from who we want to become, then we're failing to serve our potential.
But if we let other people stop us from getting there, well, then shame on us.
That's just us.
There's nobody doing that to us but us.
And, you know, that goes for the fourth grade teacher or the parent or the boss.
And, you know, I started my own company because I had a boss who, who, I tell the story in the book.
he had a number of partners who were partners in name only.
And one day, in the middle of the night, they all decided to leave and, you know, go do their own
thing.
And when they did, they left him with a lot of debt.
And I woke up one day and I thought, well, I just got married.
We just bought a condo.
I got to pay a mortgage.
This company can't go under.
I better start hustling.
And I started selling my own work, right?
I started selling my own book of business.
And I walked into his office one day.
And my title was associate, right?
I was Laura Gassnerotting associate.
And he was Arnie Miller of Isaacson Miller.
Now, the story is a happy ending because I did dedicate my book to him.
He's been a wonderful mentor and friend to me, even all these years later after I left him
and started a competitive firm.
But I walked into his office one day and I said, Arne, I'm 28 years old.
I look like a kid.
I'm selling my own book of business.
I think you should give me a better title because that will make me look more real to the
outside world.
Like I have confidence in myself, but they don't have confidence in me.
and I need you to give me the little, you know, check boxes that give me that.
And he basically threw me out of his office.
He was like, ah, that's ridiculous.
You're being selfish.
You know, you don't need a title.
I don't have a title.
I was like, your name's on the door.
You want to put my name on the door.
Fine.
I don't need a title.
But until you put my name on the door, let me help you get more money into this firm.
Like, you know, I was like, I'm doing this for you, right?
Like, yeah, for me too.
But, like, we're all going to win here.
And he basically yelled at me.
told me I was selfish, set me on my way. And about two weeks later, he walks into my office.
He says, I want to introduce you to somebody. I've just hired to be a vice president in our firm
because we need some more grownups around here. And he introduces me to a friend of his of like
30 years, a woman's like, you know, 60 years old, his peer. And I looked at her and I looked at
him and I said, well, that's really interesting. I'm going to go home now. It was like Friday
afternoon. I said, I'll be back on Monday. And we should have a conversation then about
what my future is in this firm because right now I don't see one.
Good for you. I love this story.
I think that there are very few moments in your life where you hold all the cards.
And I think there are even fewer moments when you know you do.
And it was so clear to me in that moment that I was like, wait, what?
This woman who has no background in search, who has never sold a piece of business in her life,
who's just been your friend for 30 years and she's here because she's got gray hair.
And I'm the one who like saved your ass?
Like, no, no.
That's not going to work for me.
And he calls me Saturdays all day, all morning, all afternoon, calls me Sunday.
And I finally pick up the phone on Sunday.
And I'm like, I'll be in the office tomorrow.
Goodbye.
Like, I'm not having this conversation over the weekend.
So I come back to the office on Monday.
And he sits me down and he says, so I'm prepared to make you a vice president.
So I'd like to apologize for what happened.
And he gives me this huge promotion, this huge raise.
And, you know, the moral, the story is I just wanted to be senior associate.
Right?
But if I had said, oh, you're right, I shouldn't get a better title.
And you're right.
I'm really too young and oh, you're right, this older woman really should have this job.
And, you know, I should sit back and let you define for me what makes sense and how I should be
successful and whether or not, you know, I should have confidence in the work that I have,
it wouldn't have worked.
But I knew what I was doing.
And I firmly believe that if we sit around in life and we just wait around for all we deserve,
we're never going to get what we demand.
And so my challenge to your listeners is, what do you get a demand from this one big, juicy
life you have. I know you've got listeners that are sitting there and their corporate office is going,
God, well, you're right. I do want to change, but I'm really scared. And I have all these people
telling me I shouldn't. And I don't really know. And I'm not sure what my backups is going to be.
And what if I ask and they say no? What if you ask and they say yes? Like, you have to know what to ask for.
You have to know what matters to you? Like, what hell are you going to die on? Because if you don't
know the answer to that, then you're going in asking for them to just throw whatever, like, keep you
quiet money at you. And I don't want keep you quiet money. I want FU money.
Like you have one life on earth. So go live it and like live into it fully. But you have to
decide what that means. And it could be curing cancer or it could be buying the Maserati.
But it's up to you. So one, this is interesting to me because sometimes things can appear so
good on the outside and making some decisions, some small pivot, small changes can really take you
to where you're meant to be. And that takes me back to when I watched your TEDx, which I think is
fantastic. And I think you're a phenomenal speaker. And I am very critical of speakers since we
spend a lot of time doing that. I very rarely give people compliments. And you're a very good
speaker. And when I told you that, you said to me, oh, no, that is not good. And I'm so much
better now. And I wanted to hear from you, what was it? First of all, you are really good on the
TEDx. But so why is it that you're so much better now? What are the things that you did differently
to take you to that next level? So the TEDx was my very first speech I ever gave in my life.
I can't believe that. I can know. That's sort of ridiculous. It was in front of 2600 people at the
Boston Opera House, which, you know, as you know, is this beautiful, gold.
gilded, you know, crystal chandelier plays where like they do the knuckraker every year.
And I had no interest in doing it.
I got asked to do it and my immediate reaction was like, F you, no way, I have no interest.
And my then 14-year-old, 17-year-old was sitting in the car next to me.
And I think I told you the story, but I'll tell it for your listeners.
And I took a call on speakerphone and then I hung up the phone.
I was like, no way, no thanks.
I don't want to do it.
Thanks for asking, goodbye.
And hang up the phone and we're driving in my.
my little pisher of a son sitting in the front seat looks over at me and he's like,
so, mom, don't you always tell me I should do things that scare me.
And don't always tell me that if it doesn't challenge me, it doesn't change me.
And don't you always tell me that life starts on the other side of the fear?
I was like, yes.
And it's like, so what gives, mom?
It's like, oh, God, I guess I got to do this.
So I call him back.
I do it.
Six weeks later, I'm up on the stage.
no notes, no net, go, right? Just like, gha, do it. And I think the reason that that talk was good.
I mean, it was good for like, the talk's like 11 and a half minutes and it's, I think I crushed it for
the first 11. And then there's a moment where you see me look off stage left, right? If you know me,
you see the look on my face and you're like, she has no idea what to say next. And I literally
blanked on the next line and then I took a breath and I remembered the line after the next line.
So I didn't get like one of the really important lines in, but, you know, I'll take credit for 11 great minutes.
I don't have a minute talk.
And the reason that the talk was good is because it was an issue about which I'm really passionate.
But I got up on stage and I was told this is how people deliver TEDx's.
This is what you should wear.
This is how you should act.
This is the way the cancer your voice.
And I spoke like a TEDx talker.
I was very, you know, I just did it the way.
that I saw other people do it.
And the woman who trained me for it, bless her heart, said, every time I got on stage to
practice, she's like, where'd you go?
She's like, you got on stage and LGO disappeared.
And I just, I was so nervous about giving the talk that I just wanted to wear somebody else's
armor.
And I wanted to pretend I was someone else, you know, doing the Todd Herman alter ego thing, right?
So I put on my Todd Herman clothes and I went out there to be Brenne Brown or, you know,
to like Amy Cuddy or to go speak like them.
which is great because their talks are amazing, but they're not me.
So when I tried to be them, I was just a poor version of them.
I was just an iterative version of them.
Now you fast forward a few years, and I've spoken on stage enough times,
and I've forgotten my next line enough times,
and I've had people interrupt me enough times,
and I've had, you know, I now do live coaching on stage.
So like I've had random things asked of me.
I've done training, I've done improv classes,
I've done all these things that have made me realize, I know what will happen if I fail.
So now I know what I can do to succeed.
And if you watch a talk I give now, I get on stage and I am so me.
I mean, I get on stage and I am cracking jokes and I'm telling stories and my voice is cracking from the emotion of a story that I tell.
Because I understand now that a speech isn't a speech, it's a performance and that you have to sort of give all of yourself.
I can't hide in somebody else's clothes that my alter ego is actually not Brune or Amy or Mel Robbins or Rachel Hollis.
My alter ego is just LGO, right?
Like it's, I don't want to be Laura Gassnerotting TEDx talker.
I want to be Laura, I want to be LGO cocktail party attendee, right?
Like I'm much more fun at a cocktail party.
And so, you know, I did, I worked very hard to try to just show up fully as me, not worrying about the judgment of the audience, not,
thinking, you know, you know when you speak, you're giving your talk, but there's also a voice
in the back of your head going, where's that guy going? And is she going to the bathroom?
Where she didn't look at her lunch? And is that guy tweeting my brilliance? Or is he texting his,
you know, friend, oh my God, I'm so bored. The speaker sucks, right? So you're giving,
you're talking out of your mouth and yet you're hearing something else in the back of your head.
So now I understand that unless I'm so fully in the speech that like my fit, my whoop registers it as a
workout and I'm so fully into the speech that I can't even hear that other voice in the back of my
head because I am so locked into the people that are right there emotional with me,
then I'm not really fully in it. So now I have fun not like when I wrote about this is what I
learned from the scariest thing I ever did, aka my TEDx, I talked about that there's nothing
as loud as the deafening silence of 2,600 people waiting for your next breath. And now there's
nothing as exciting for me as the deafening silence of those 2,600 people because you know that
they're listening and they're there with you and they're processing. Like they may be looking at you
with this resting bitch face, but really you're hating them in the gut and they're like, oh,
oh, oh. And they're thinking so deeply that they're not in control of like doing the happy smile
nodding thing that we want audiences to do. You're actually like you're reaching into their
core and you're changing their DNA. And that.
is fun to play with.
And so now I see that as like a challenge,
and I see that as exciting as opposed to terrifying
and a judgment on me as a person.
And that's only three years from TEDx till now, correct?
It's only three years.
And I almost hate to admit this,
but it's not even three years of really speaking.
It was like I did the TEDx,
and then I got asked to do a speech in Idaho,
and then that led to a couple speeches in California.
and then I did like a bunch of other small ones.
And then I thought, you know, there were small ones, but big fees.
And I thought, these other people who have big fees all have books.
I should get me one of them, right?
Like that makes a lot of sense.
And I had written a book when I did search about how to go from corporate to nonprofit work.
So I was known as like the nonprofit girl.
Here's another problem with confidence.
But other people write your story, right?
Like I come from politics.
If you're not telling your own story, somebody else is.
And they're not getting it right.
I can 100% guarantee it.
And even if they are getting it right, they're not delivering it with the passion and the energy and the magnetism that you can.
And so the fact that I had a book already was actually worse than not having a book at all because it defined me as something other than what I currently was, which was so much more than just nonprofit.
And so I thought, I should get, I should get me one of those books that makes a lot of sense.
And so I actually spent during the three years, I probably spent a year in the process of like the development and the writing and the, you know, putting the book together.
So I've really only been speaking for like a year and a half.
But the truth is I've been me for almost 49 years.
I'm really good at being me.
I'm getting better at speaking, but I'm getting better faster at speaking because I'm
not trying to be a speaker.
I'm trying to be me.
And when I'm me, I know how to do that.
I've been doing that forever.
That's so powerful.
That's such great advice for everyone because for so long when I'm,
was younger, I did channel different people, different personas and situations when I was nervous,
because that was the best I could do at that time. However, now this year and last year, I've really
leaned into being the flawed version of me, whether that be that I forgot a line or I tripped over
something walking out on the stage. I make it a joke. That's who I am. You know, laugh with me,
hate me. It's irrelevant. This is who, this is who I am. And the more you truly step into that,
oh my gosh, the more you connect with people, the more transparent you become, the more
powerful you become. That's sort of where all that magic lies. It's so true. And, you know,
I hate the advice that people are like, well, fake it till you make it. I just like, that makes me
crazy. Like when I, when I was 22 when I was working in the White House, I had people,
mostly guys who were like, fake until you make it. And it was just such broie advice. And so I'd walk in,
you know, I went to University of Texas. And I got to the White House because I just kept
showing up on the campaign over and over and over. And I just met people who ended up in
interesting places and who were kind to me along the way. But most of the other people who
ended up in the White House at my age went to Ivy League schools were super hot shots whose parents
were huge donors. And they just like, they went to like they went to prep school with each
other since they were like four years old. They were like in the club, right? And I definitely
felt like like the gross, you know, the gross fat cousin with the warts. Like I definitely felt like
I did not.
I mean, I was literally wearing my mother's clothes.
Like I, like I have pictures, multiple pictures of myself with President Clinton,
literally wearing my mother's suits, like 1980s, you know, shoulder pads.
Because I didn't have my own clothes.
And these people, like, they just, they'd gone to, like, events.
They just knew how to be in these situations.
And we'd walk in in the morning and they'd come in with their beautiful, you know,
leather satchels that were handed down from, you know, great grandpa, whoever.
And, you know, you know, Bunny, the grandmother.
And they, they would have their new.
papers, their New York Times and in Washington Post, and they'd be like dog-eared and highlighted,
and they'd come in and they'd sit down before a meeting started, and they'd be just writing
down ideas on their paper, writing and writing and writing, the furious, brilliant ideas.
And I remember thinking to myself, I don't have any of those.
I don't have any of those clothes or those briefcases or those newspapers or those ideas.
Like, I don't have any of those.
So I would sit there before the meeting would start, and I would just write random stuff on
They were like my grocery list.
I mean, I just, I couldn't, like, I remember writing a letter to my parents once because I
felt like I had to, like, write things that didn't look like list form.
And I was faking it till I made it.
But what I missed during that time was I missed all the conversations that were happening
around me, how people communicated about what they did on the weekends and what meetings
they were going to and the relationships that they were forming and all the learning that was
happening and the resources that were being discussed and the networks that were being
created.
Because I was so busy faking it that I actually.
missed the good stuff that was happening. And not only that, once I faked it and once I made it and
once I got to the place that everybody was, I didn't even know if I wanted to be there because I didn't
spend any time failing and learning and growing. And when I went there, as soon as something that
went wrong, I'd already built the house on such a false foundation that I wasn't prepared for failure.
And so I think fake it till you make it just doesn't work because of that. And people want to
see authenticity. They want to see that we're human. They want like people. People,
People want me to get up on stage and the first story they want me to tell is about how my kids were so terrible in the first day of school.
I didn't get that perfect, I didn't get that perfect photo.
And I cried about it.
And I'm emotional when I tell the story on stage and people are like, oh, so her life that looks so perfect from the outside, actually, she fights with their kids too in the same way that I do.
Like, it happens, it happens to all of us.
And I think when we're so busy trying to prove to the world that we're perfect, right?
We're so busy faking it.
we're so busy, it's exhausting to try to always have like the shiny Facebook photo and the shiny
Facebook friends and all of that. So, you know, if you follow me on social media, you'll see that
I'll post things of like, you know, me with no makeup on and, you know, like me like with,
you know, terrible accidents, you know, like, you know, when I'm running because I'm so clutzy.
Or like, I post little stuff because it's human. And I think I can be the messenger of being a badass.
You can be a messenger of being confident.
we also know what it's like to not be a badass and to not be confident. Because otherwise,
like, if it's just, if it's just like, I would never want to go to a dentist that never had a root
canal. I'd never want to go to an OBGYN who didn't have a baby. Like, I want them to know what
the bad stuff feels like, too. I don't want to just go to a dentist who flosses his teeth four times
a day. Like, that's, that's no fun. What am I going to learn from that guy, right? So I think,
like, we need to, we need to be with people who know what the muck feels like, because they can also
appreciate how good the shine is. I love that you shared that, that we are all in the muck,
and it does not stop. It's always ebbs and flows coming and going. So Laura, please tell me where
can everyone find you? Where can everyone grab limitless? It's an amazing holiday gift. If people are
looking for a holiday gift or if you're looking for some answers for yourself, where can they find it?
So the book is available on Amazon.com and Barnes & Noble anywhere. Five books are sold. And if they go to my
website. If they go to the website, they can get it there as well. We have the book, as well as a little
necklace that says limitless, which is a great gift also because it's a lovely thing to remind
you or someone you love that they are, in fact, limitless. I'm on all the socials at, hey,
LGO. So all my good friends call me LGO. So hey there, hey LGO, on Instagram, Facebook, LinkedIn,
Twitter. And then a special thing, if people are listening and they're like, you know, this consonants
thing really does sound like my path to confidence and I really want to find it. I want to figure
out how much calling, connection, contribution control I need to have in my life, they can go to
limitless assessment.com. And it's like a 20 minute quiz. So it's kind of intense. It takes a little bit of
time. But for anybody who's listened to this podcast, they know that I'm kind of intense too.
And, you know, it's your life. You should give it 20 minutes. But at the end of the quiz,
you will get a beautiful little radar graph that shows two things. The first,
is how much of each of those four calling, connection, contribution, and control you have in your
life right now, and how much of each you want to have in your life, and they overlay. And where they're
not, you know, incontinence is where you're not incontinence. And then there's some very quick
tips for each one of the four about if you need more, here's what to do today right now in
order to start making moves to get there. So when you're sitting in that corporate job or you're
sitting, you know, in school, or you're trying to figure out what it is that you want to do
and you want to know what to ask for, right? And those moments where you hold the cards and
you're going to go out and demand what you really want to have in your life,
this is actually a roadmap to help you figure out what it is you actually care about.
Amazing. So we will put those links in the show notes, so everyone has them.
Please check Laura out, take the quiz, make the move.
And Laura, thank you so much for being here.
Thank you for flying down to Miami to hang with me.
And I'm so grateful for you.
So fun. And we're going to have to do it again.
Of course we are.
That's for sure.
L-G-O.
Thank you.
Awesome.
I hope you enjoyed meeting Laura as much as I loved hanging with her.
She is the real deal.
And I'm so excited to share something else with you.
You know, she's always looking to connect and help others.
Well, I'm excited to say that Amazon Prime, one of their producers, reached out to me about doing a TV show with them.
I'm actually meeting with them on Sunday to discuss specifics.
And when I was with Laura, I asked her what her goals.
were in what she was looking to achieve moving forward, and she said, I really want to do a show.
So I ran the idea by my contacts at Amazon, and they said they were interested, and I paired them
together, so they're going to meet and see if they can work on something, too. So I'm so excited.
Good people, help good people. When you put good out there, good comes back to you. So, you know,
whatever you can do today to help others, it comes back tenfold. I live my life like that,
and I'm certain of it. Before we get started with your questions, I want to be.
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Okay.
So what I wanted to get into is and share with you, I posted on LinkedIn last week about my
TEDx talk dropping.
If you've not seen my TEDx talk yet, it is 10 minutes.
I guarantee you will freak out, love it, be obsessed with it.
I have gotten pictures.
Companies are playing it for their employees.
Yeah.
Sales teams are playing it to fire up their sales teams.
It is really doing so well.
If you have not watched it, go to YouTube, type in Heather Monaghan.
You're going to see it.
Please like it, comment, share.
It helps me so much.
You have no idea.
But more importantly than that, it's really opening up this big idea, which is, yes,
the Me Too movement's great.
But we can't just look at male harassers in the workplace.
when the most evil villain a woman will ever encounter at work is another woman.
And we need to shine a light on that taboo conversation that no one wants to talk about calling
out the mean girls.
They're there and we cannot allow it to go on and turn a blind eye to it.
I'm done with that.
I hope you hear this in my voice.
I'm very passionate about this.
But what's interesting that I didn't expect, I posted about it on LinkedIn a week ago.
That post has reached over 850,000 people.
go on my LinkedIn and you'll see it. It's crazy. It's been shared 172 times so far in a week.
And there's 600 or 700 comments currently. When you go into the comments, I really encourage you to do this.
Also, because I want you to see how I structured this because you can get your post to go viral if you use my blueprint.
And I'm happy to tell you how I did it. But anyhow, so, and I'll tell you in a minute, when you go into the comments on this post and you can't miss it because it's eight pictures of me on a TEDx stage.
It's very simple.
You'll know exactly the one I'm talking about.
So when you go into the comments, you're going to see everyone is sharing their own story of being bullied and harassed a lot most by women in the workplace and how awful it is for them.
I mean, there are so many stories.
It's just going to be mind boggling to you.
It's more common than I thought.
I mean, I knew it was a big deal, but I didn't realize to what extent.
And it's really disturbing.
if we don't do something about it, if we don't shine a light on it, it's not going to go away
on its own, clearly.
And I have personal, too much personal experience with this.
We've got to shine a light on bullying, shine a light on women bullying other women and put
an end to it.
I'm so flipping over it.
So this 10 minute talk, I swear, I guarantee you will love it.
I crushed it.
I am so proud of myself.
And I so need your help to spread this message and get this big idea out there and put
an end to this bullying. Gosh, you're going to flip when you see the comments. I'll just read one of them.
Thank you for sharing your story. I have a close family member who constantly, this is on my wall on the
post. Like you'll see, people are writing me so many personal stories. I have a close family member who
constantly feels attacked, marginalized for being an introvert. Sounds like that kind of
discrimination is so much more widespread than I thought. You also bring up a good point that I've
seen over and over again. It's the victim of bullying that leaves the organization and is stuck with the bully,
there, which is so counterproductive.
And that, unfortunately, is typically what happens.
And then this person goes on to say, my villain used a death by a thousand paper cuts approach,
where each cut seemed insignificant and made me feel like I was possibly overreacting
until I saw the consistent slices started adding up.
So you are right on point about how bullying is often disguised as something else.
There are so many stories, literally, I think it's 700 now, stories on this post that
you're going to see you're not alone.
If you've been dealing with a bully,
and I don't care if it's a man or woman,
it's irrelevant.
But bullying isn't just happening on playgrounds.
It's happening in the workplace,
and it's got to end.
And I'm so hopeful that this TED Talk is going to get elevated to TED,
which only happens if we get so many views on TEDx.
So please help me comment, like, and share.
But, you know, it's going to bring some attention to this conversation
that just isn't happening.
and something needs to happen about it.
I know that Gretchen Carlson's out there advocating that people don't sign NDAs anymore,
and you'll see in my TED Talk, that's exactly what I did not do.
I pushed the NDA away, and I'm so proud of myself for that too,
and you will feel my emotion in that because it's so real.
And P.S. one other thing, some hater wrote on my LinkedIn wall
that they didn't believe that I was actually chased by a Rottweiler.
That's true.
That story is 100% true.
Happened in Worcester Mass when I was dating a police officer.
Whole story is legit.
Whole TED Talk is true and legit.
So just letting you know that.
Please check it out.
It's 10 minutes.
It's worthwhile.
And I need your help to spread this message and this bullying in the workplace because I'm so over it.
And I'm so grateful today to work with great people that have my back.
And everyone should have that opportunity.
It's a right.
Everyone should have that opportunity.
Which brings me to a couple.
of questions that I've received this week. I've received some people specifically telling me that
they hate their job, messaging around. I hate my job. I've been miserable for two years. However,
this is coming from a lawyer. I just received a really good job offer at a new firm and I'm
paralyzed with fear. Hang on. This is what I said to this woman. So you're telling me you hate your
job. The people that you work with don't have your back. If anything, you feel like they
quietly sabotage you and don't help elevate you.
They don't believe in you.
But you want to stay there instead of take a chance on yourself and this new opportunity.
Here's the thing.
And she said, yeah, I wish I had left 10 years ago, but right now might not be the ideal time.
BS, that's fear talking.
Just because as kids, we learn when you're scared, run away.
As adults, here's what I know.
If you're feeling fear, that's your opportunity to grow.
Go, step into fear.
it's a green light that means go.
This woman is holding herself back.
And here's what's going to happen.
Fast forward in your mind five years.
So let's put ourselves in this woman's shoes.
She's been miserable for the past couple of years at work.
If it had been up to her, she would have left now that she reflects, she should have left
a couple years ago.
Well, if a couple years ago was the best time and that didn't happen, then right now is
the only other time.
Go and go fast.
Leave.
I mean, aren't you sick of listening to yourself complain about work?
of the relationship, whatever it is, but take action and do something. Now is the time we're wrapping
up a decade, people. 19 is a wrap. We're moving on to 2020. Let's do it with a clean slate going in
with opportunity, expectations for ourselves and goals that we're going to achieve. And that all
starts with us and holding ourselves accountable. So if you're sick of hearing yourself complain,
frankly, I'm sick of getting messages like this from people. Pull the trigger, step into the fear,
and go for it. Take a chance on you. Then I actually got a phone call from a friend of mine who's
explaining how she's marginalized at work in a very big way. Her boss will laugh at her ideas in front
of other employees. Her boss made a joke about how inadequate she was in front of a client.
Okay, those aren't red flags. Those are reasons to leave a company and leave now. And I understand
and people will say to me, well, it's not easy.
Listen, I was fired at 43 years old at the top of my game.
I get not easy.
It's scary.
It's hard.
But if success was easy, everyone would have it.
None of this stuff is easy, right?
You have to step into this fear.
You have to believe in yourself.
You have to take the chance on you.
If you don't believe in you, nobody else will.
And we're teaching people how to treat us.
So the more we allow situations like that to go on,
the more they're going to intensify, the more frequent they will become,
and then we'll be banging our head against the wall at home at night saying,
how did it get like this?
Pull the trigger, update the resume, go on LinkedIn, leverage LinkedIn.
It's unbelievable.
You're going to see my post with over 800,000 views and say,
wow, I should create a post like this to network and get myself out of my current job
and elevate myself and my brand by investing in me.
And I want to share with you one of the strategies behind that post.
So ask people for what you want.
In my post, I always say, please like, comment and share.
Ask people for their help, right?
If you guys like what I'm writing, please like comment and share it.
It helps me, and that works.
Use hashtags on LinkedIn.
They definitely help so much.
And then it will tell you when one of your hashtags, your post is trending in that hashtag.
I use hashtags that are contextual to what I'm writing about.
So if I'm writing about the TED Talk, I use hashtag TEDx, hashtag TEDx women, hashtag TED Talks.
Right. So you want people that might be interested in that topic to see it. And I'm vulnerable in my post. You know, I share real true stories and I'm transparent and that's different. If you're going to go on LinkedIn and say, here's the top three sales goals for growing your business in 2020. Boring. Get real. Talk about the difficult conversation that you had with an employee and what you learn from it and how you grew from it or how you learned you did something incorrect.
Right? Or like me, how you allowed a miscommunication to almost derail you. And now you're becoming more disciplined to take a deep breath and communicate better moving forward so you have all the information.
You know, just be real and that will separate you from everyone on LinkedIn or any social media platform for that matter anyways because so few people are real on social media.
So I know that right now at the holidays, everyone is strapped for cash.
myself included. So I started thinking, hmm, what's in my jewelry box? And I wonder what it's worth.
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going to be so glad you did. So as always, thank you for hanging with me for another week in this
crazy life. Know that they all of these days are not good ones. There have been some low moments,
but specific to this week. Wow, what a lesson that I take away from miscommunication and the
importance on gaining clarity instead of focusing on next steps and action. I'm so grateful,
again, for working with good people. If you are not working with good people, pull the trigger,
update the resume, get on LinkedIn, and get out of there.
This is a sign you've been waiting for.
Get going.
Until next week, I hope you keep creating your confidence, and I look forward to see you then.
