Creating Confidence with Heather Monahan - #338: The Branding Insights You NEED From My Masterclass With Heather!

Episode Date: July 12, 2023

Get your discounted tickets for Heather’s brand new LIVE workshop here: https://heathermonahan.com/live-confidence-workshop/  Go to https://heathermonahan.com/sales-confidence-masterclass/ to get on the waitlist for Heather’s next masterclass!  In This Episode You Will Learn About:  How to STOP chasing down business & ATTRACT it instead What it means to define your unique value  How your brand will create your community Resources: Visit heathermonahan.com Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  If you haven't yet, get my first book Confidence Creator Go to 4Patriots.com and use code CONFIDENCE to get 10% off Go to stopboneonbone.com/confidence, stock up 55% OFF today on Native Path Collagen Visit Indeed.com/monahan to start hiring now Find The Millionaire University on Apple, Spotify, or wherever you get your podcasts Show Notes:  You have a personal brand whether you know it or not! Are you making it work for you? Your personal brand is so important to building your community, making conversions, and bringing business in. It is so vital that I spent a whole third of my masterclass discussing it. If you missed my class, this is your chance to hear the highlights. You are unique and valuable. Now let the world know! Learn more about your ad choices. Visit megaphone.fm/adchoices

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then check out, negotiate your best life now. Subscribe to negotiate your best life with Rebecca Zung today on Apple Podcast Spotify or on your favorite podcast platform. I'm on this journey with me. Each week when you join me, we are going to chase down our goals, overcome adversity, and set you up for better tomorrow. That's your no-sweet down. I'm ready for my close to- Hi, and welcome back.

I'm so glad you're back here with me this week. Okay, so if you were not able to attend my masterclass, it was two days, six hours jam packed with so much info. It was wild. By the way, we got a 10 out of 10 reviews from everyone who attended. I'm super proud of that. I love getting reviews of my work. I'm sure you do too.

If you're not, please start getting reviews and testimonials of your work. It really helps so much to guide you to what could be missing, how we can get better, and then share the feedback with others so that others know what's rocking on your products and on you. Okay, so I got a lot of negative feedback

from some people that it was too expensive. And I got that same negative feedback when I launched my mastermind earlier this year. Here's the thing, I listen, I'm pro capitalism all day every day, right? For sure, love this country, love how we can do business and make things happen. However, because I grew up poor, I always feel like everyone needs a shot, right? And that's the beauty the world we live in today because there's so many different platforms that you can access.

Like right here, this show is free, right? Thank you to all of our sponsors and advertisers. But the thing is, there's different ways to get material information. Yes, some things are high ticket because they're high-touch and you know, you're distilling 25 years of expertise into a certain window of time and answering questions and that all takes time, money,

energy and resources. But I do hear people loud and clear and I do want people to know that I am willing, ready, and I am creating offerings for people that will not be so expensive. In fact, they are, this is a serious deal. So because I got that feedback about the master class recently, it was too expensive for some people, I am holding my first ever, this is like a year of a lot of first-ever's.

I'm holding my first ever confidence live 90 minute workshop. So because I'm running this for a shorter, tighter period of time, we're gonna cover a lot of the same stuff we did in the master class. We just won't have as much time together, but it's still gonna be game changing. If you've been looking to boost your confidence, work with me in a live setting, be there. This is the ticket you can't afford to miss.

And right now, for the next five days, I am offering it for $77 a ticket. That's right, $77. Literally the cost of going to Starbucks daily for a week. Sadly, I spend even more than that there. It's tragic, but don't let money be the obstacle for you getting in. Definitely grab a ticket while it's only $77 a price

will go up. And I can't wait to see you there. I'm super excited. I've been teaching on this for a long time now, and I love sharing the things, tips and tricks that I've learned to help you leapfrog media credi out there and get yourself to the next level. And I've seen it work so incredibly well with my students.

I'm just so proud of it. So you will not regret this. It's 90 minutes you're not gonna to miss. It's August 1st and For the next five days. It's only $77 check the link in the show notes. Make sure you're at this workshop. You're gonna love it. Okay. So Because so many people couldn't attend the masterclass. I am giving some insights during this episode last week We covered some of the confidence tips. This week we're covering some of the personal branding. Here's the thing people say, well, I don't need a personal brand. Spoiler alert, you already have one. Everybody's got a personal brand. You're either directing it or you're letting the rest of the world direct it for you. So definitely take control, take that pen back

and start writing the narrative to your own personal brand. I'm so grateful I did. I wish I had done it years before. I started really taking ownership of my personal brand six years ago. It was a year before I got fired. And it's been game changing for me. And open doors that I can't imagine. It's allowed me to attract business to me instead of forcing me to always chase business down. It's allowed me to build trust with others before I even know and meet them. This is a game changer, guys. I definitely want you to listen to this episode. If you like it, please share it with someone that can benefit from this. Please share it with someone who isn't managing their own personal brand, the way they should or monetizing it, the way

that they should or have the potential to. This really has changed not only my business but my life. I'm so grateful that we have the opportunities that we have through the platforms we have to share who we are with people. It just makes a world a better place when you can help people at scale. I think it's pretty exciting. So shine your freak flag. Own your UVP. You don't know what that is. Please stay tuned. And I hope you like this episode. If you like it, please share it. If you like the episode, please rate it. Ratings help and your girl always needs your help.

Nobody succeeds alone and that includes me. I will see you August 1st. Let me know if you like this episode. Okay, now that we're in the thick of the summer, you may be like me in over-cooking three different meals a day for you and for your family. That's where factor, America's number one, ready to eat meal kit can help you fuel up fast

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Shopify.com slash monahenahan and you'll be hearing this before you know it. When I first started my personal brand, it was six years ago, I was in corporate America, I was a cheap revenue officer, and the whole initiative why I did it was I remember we had such it was so challenging to hire and recruit talent in the radio business. Nobody wanted it. Everyone was old and aging out. Like I couldn't find young talented. I couldn't find the jewelies of the world. Like I wanted young talented females specifically because I saw they were the ones that were accelerating and succeeding in sales. I couldn't even get meetings with these young people. And so I thought, okay, I am so sick of chasing people down.

I need to reverse the flow and attract people towards me. And that's what made me launch a personal brand, which is so interesting because now, that's how I convert all of what I create into business is I attract it to me. I don't run and chase down business anymore. I create posts and then I attract opportunity to me and then I convert. And you will do the same thing every single one of you.

So it works. And again, Gary V is like the father of all of this stuff. I do not come up with the idea. But I did it for my corporate job. And it ended up paying massive dividends for me personally that I could have never forecasted. So no matter how you're going to use your brand today, know that it is time well spent.

It's compounding value for you. And it's going to benefit you. And it's going to use your brand today, know that it is time well spent. It's compounding value for you. Like, and it's going to benefit you in so many ways, and you already have a brand, so why not be intentional about it, right? So get clear on what your attention is. I remember when I first started, this is how I started, was my brand was about empowering others

and teaching, it was big and important to you back then that I wanted people to know you could be a leader, you could be in the sea suite, if you grew up poor, if you have blue hair, if you have blonde hair and a ponytail or if you were skirts or didn't. Cause when I was a kid, they said you couldn't unless you were white, old and more blue pantsuits. And I didn't like that,

that I had been told a certain way and it wasn't real. So that was like my full message. That's all I wanted to talk about. And so that's how, my brands differ now, but that's how it started. So my point is there's no right or wrong how you start. The key is just to start, right?

So I launched a website, I took all my social media channels public and I had an intention and an initiative to be the one that was holding the pen while telling what my personal brand was about. And I would teach back then about how to get ahead and business how to get promoted in corporate America. That was really like how the whole thing started, but the goal was so that people could get to know me

so I could attract talent towards me and start firing that way of people coming in and DMing me asking for jobs. And that did work. It worked great. So get clear on what is your intention with your personal brand? You already have one. So let's get intentional about it. How do you want to appear to others? How do you want to impact others? What are those brand pillars? And again, they can change. Like my at first was about how to get ahead in corporate America. And it's evolved many times since then. As you evolve, your brand is going to change and evolve with you.

People do business with people they know and trust. When you are forward facing, founder stories and big companies or any companies are so powerful, people don't want to just hand their money over to some blank spate. They want to know the people they're doing business with, right? Like that personal founder story and every one of you is a founder of your own business and your own brand. You've got to be telling that story so people know who you are. They will be much more readily interested in doing business with you when they know, like, and trust you. And the easiest way to do that is through creating content that's real to you, posting on social,

being a guest on podcasts, speaking at events, being featured in different lists. All this stuff is giving you credentials and credibility and just allowing you to be more and better known. This allows you to reverse the flow of business. It is so much easier to attract business to you versus trying to chase down opportunity. It's easier, it's cost-effective, it's more efficient. Unique value proposition, and this is a question that you want to answer for yourself, what is special different unique about you?

And there is always something, I mean, it does not matter who you are, there is always something. Right, so understand that that frequency and expertise and background and experience and what makes you unique is gonna connect with a totally different audience and somebody else, even if you're seeing the same thing, there's still massive value in it. So, on that, figure out what is your unique value prop as those 10 people in your life,

how they see you differently so that you can start looking at yourself with those rose colored glasses, just like we did yesterday with the guy from the Navy. What white space can you own? Listen, you don't have to own a white space. I did because nobody back when I got fired was talking about getting fired, right? So it was sort of like a white space. Anytime you can own a white space, you're going to grow faster. It's just, it's fact, right? Because it's unique and different, but you don't have to own a white space in order to move forward with a personal brand to brand yourself. It's great when you can, but it's, it's not necessary, and that can happen over time as well. Depend on yourself if the power grid ever quits for a day or longer, January marked the third time a power station in North Carolina was damaged by gunfire recently. Authorities are saying the attack raises a new level of threat.

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You're welcome. All right. Create community and convert. Okay. So listen, there's a plethora of different kinds of content. I'm simplifying it here because I just believe keep everything as simple as we can. But really, we're creating content to create community. So that could be my positive messaging stuff that I was saying earlier.

If success was easy, everybody would have it. And that's just a quote card. That's just creating community and and like adding value, right? I'm not asking. I'm not selling anything. Then there's content that is like directional in your face, like by this book now, like I'm converting into paying clients I'm seeing for business.

And then in my opinion, there's a merge and blend of both. And that's what I'm, I've been very intentional about doing a better job up. And where I made huge mistakes that I don't want you guys to make mistakes, I for years just created content to build community and didn't convert. Here's why that's a failure is number one I could have been making more money, which means I could be doing more good in the world and helping more people. Epic fail, but I also didn't even let people know how they could work with me. So people would want to be working with me and they wouldn't even know, right?

Because I wasn't making it available to them. And that same goes for all of you. Like, if we don't let people know, oh, here's how I could add value to you. Selling is helping, right? The more we show up and sell our services, our products and our offerings, we're helping other people. Don't deny people that opportunity

to get the help that they need, because truly that's what you're doing. That's what I was doing for years, because I thought, oh, I don't want to be too salesy on social, that's embarrassing. Actually Gary Vee has a great book. I think it's called Jab, jab, right hook, but his full strategy is around create content to build,

create, create content to build new boom, hit him with a sales hard pitch. So he does two and then one. So his, he, he'd be horrified if you knew just for years, I was just doing, no, no, no, no, right. Like his thing is to create community boom, hit him in the face with a sales pitch. If that is like, he's the freaking leader of all social media,

you know, or at least definitely one of them. And that's his success in building that. That's a, you know, again, only take direction from someone who's been where you want to go. That dude's always hitting you. He's selling his podcast. He's, you know, he's selling his books. He's selling his new companies, his new wine company. You know, he's selling everything. And Kelly Roach, the one that I showed companies, his new wine company. He's selling everything.

And Kelly Roach, the one that I showed you, you're going to follow her on social. She's awesome. She was the one that she's like, she hit me in the face. She's like, you're sleeping on multi-million in business. She's like, and I'm really disappointed in you. She hit me really hard. She's like, you're not converting people enough. And I just was like, wow, thank you for talking to that.

So meaning, I still create content, which is like some of the quote cards I said, but I will always, when you go to the comments, that first comment is from me converting them to something. I'm either saying need more support, like the post above, slick here, and I've got your back, and it's driving them to my podcast,

or it's wanna join my masterclass, only a few spots left. Click here. Wanna join that, like, there's in everything I do, there's a conversion mechanism and a call to action. Now, that doesn't mean from what, like, you just see in the post, but where I'm taking them. Does that make sense? Check, love it.

Can I think, like, listen, and it's nicer, because it's like, listen, some people aren't even going to see that you guys, right? Like, not everyone's going to go look at my comments, but sometimes people will see it and sometimes it does convert and it's worth doing. Like, don't, don't sleep on the opportunity. It's not offensive at all. And, and I, I'm so glad I'm doing it. Now I wish I had done this sooner. I never post on my business page. The reality is your personal page will do exponentially better than your business page. It's just fact, people do business with people. Right, no one really wants to do business with your company.

You need to have the company profile up to connect it back and I have followers in my business page but I don't really do anything with that. I connect it to so people can see, oh, there's different offerings on here or whatever but I really am not good at posting from it. And my mindset is, I don't have a team of a hundred people like Gary Vee, right?

If I did, yeah, great content all day long boys, like go set it up and let's get it up. But I don't have that much bandwidth. So to me, I wanna be effective, efficient, and where is my best ROI? That's from my personal brand. One day, I will have those guys up there and that's what they'll do.

But for right now, I want to focus where I get the return and where I get the return is on my personal brand 100%. And there's so many different things you can do. Like, if I was going to spend more time, I would spend more time in the comments. If I was going to spend more time, I'd spend time on my competitors comments, right? And looing their audience over to me. If I was going to spend more time, I'd be targeting more companies competitors' comments, and luring their audience over to me.

If I was gonna spend more time, I'd be targeting more companies that I wanna speak for because I saw my competitors spoke for them last year, and I'd be in their comments, so I show up. So they see me, oh, there's Heather. I should check out Heather. Maybe she shouldn't speak for us, right? There's so many savvy ways that you can get into people's heads

just by going and gauging on their comments. And then there's a whole DM strategy that you can have by going into the DMs and shooting people, Hey, I saw that you like my post recently and meant the world to me. If you ever are thinking of looking for a speaker, would love to talk, let me know if you want to jump on a call, love to add value. There's so many, to me, that's better use of my time versus creating content for my business page. That's just my opinion on it. The thing about running your own business is every single higher counts

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Just go to indeed.com slash monahan. Indeed.com slash monahan, terms and conditions apply, cost per application pricing not available for everyone. Need to hire? You need Indeed. So first of all, never put an actual link as your post. And I'm going to show you what that looks like in a second. But so say it would be like a picture of you.

And there was a new story of the submarine that, you know, the people were trapped in and whatnot. And it's a horrible story. But, you know, what is the business situation there that you could add some perspective from? Like anything, like there's anything that when it's trending, like you can just talk about that trending situation and like relate it back to your audience and to you

and like how you would have handled it differently or like or you know, just your perspective on it or what you thought they did well or didn't do it. Like all of that is content. So sometimes people get hung up on like, what am I gonna create for content? Take a look at all of these trending news stories. There's so many that you can jump on.

Again, it doesn't just have to be unique to your industry. It can be your spin and take on it. And maybe you're in sales and you're like, okay, here's how I would frame this up. What are your thoughts? Give it to me below. And then now all of a sudden your community's commenting on how they would have framed it up differently, right?

And then gave and starts spiking. I decided to change that thing and I'm like, I could have been more excited for what you're getting here. Start learning and growing. And inevitably something will happen. No one succeeds alone. You don't stop and look around once in a while. You can miss it.

I'm on this journey with me. I hope you're enjoying this episode so far. I'm Jennifer Cohen, host the top ranking business and entrepreneur podcast, Habitson Hustle, apart the YAP media network, the number one business and self improvement podcast network. So, most people live the life they get and not the life they want. And I'm here to change all that.

My goal with each episode is to give you the habits and hustle tips you need to show up to your life better, bigger, and bolder. Tune in now, and I'll not only help you answer the questions like what do you want most in life and why don't you have it, but will also help you make it a reality. I also picked the brains of top thought leaders

on how they've gone to the top, and the advice they have to help you get there too. Head over to Happets and Hustle, once you've done listening to this episode, and get one step closer to boldness, one episode at a time. This episode is brought to you by the YAP Media Podcast Network. I'm Holla Taha, CEO of the award-winning digital media empire YAP Media, and host of YAP

Young & Profiting Podcast, a number one entrepreneurship and self-improvement podcast where you can listen, learn, and profit. On Young & Profiting Podcast, I interview the brightest minds in the world and I turn their wisdom into actionable advice that you can use in your daily life. Each week we dive into a new topic like the art of side hustles, how to level up your influence and persuasion and goal setting. I interview A-list guests on young and profiting.

I've got the best guests. Like the world's number one negotiation expert, Chris Voss, Shark Damon John, serial entrepreneurs Alex and Leila Hermosi, and even movie stars like Matthew McConaughey. Its number one negotiation expert, Chris Voss, Shark, Damon John, serial entrepreneur's Alex and Leila Hermosi, and even movie stars like Matthew McConaughey. There's absolutely no fluff on my podcast, and that's on purpose. Every episode is jam packed with advice that's gonna push your life forward. I do my research, I get straight to the point, and I take things really seriously, which is why I'm known as the podcast princess, and how I became one of the top podcasters in the world in less than five years.

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