Creating Confidence with Heather Monahan - #340: The BEST Sales Tips From My Exclusive Masterclass With Heather!

Episode Date: July 19, 2023

Get your discounted tickets for Heather’s brand new LIVE workshop here: https://heathermonahan.com/live-confidence-workshop/  In This Episode You Will Learn About:  How to sell yourself in a way that STANDS OUT and adds value Why it is imperative to research your audience  The questions you NEED to ask to make an impression Resources: Visit heathermonahan.com Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  If you haven't yet, get my first book Confidence Creator Go to 4Patriots.com and use code CONFIDENCE to get 10% off Visit Indeed.com/monahan to start hiring now Find The Millionaire University on Apple, Spotify, or wherever you get your podcasts Go to NetSuite.com/MONAHAN and take advantage of this special financing offer Show Notes:  Sales is everything! It is so important to your work, your life, and getting what you WANT! But how does sales work and how can you embrace it in your life? Well in this final part of my Masterclass highlights, I breakdown all the top hacks to sales. I will reveal how to add value to your customer, do your research, and stand out among the crowd. You can do it! Give these tips a try and start leaving an impression today. Learn more about your ad choices. Visit megaphone.fm/adchoices

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then check out, negotiate your best life now. Subscribe to Negotiate Your Best Life with Rebecca Zung today on Apple Podcasts, Spotify, or on your favorite podcast platform. I'm on this journey with me. Each week when you join me, we are going to chase down our goals, overcome adversity, and set you up for better tomorrow. That's a no-sweet idea. I'm ready for my close-up. Hi, and welcome back.

I'm so glad you're back here this week. Okay, so first of all, I've been speaking at a lot of conferences lately for sales organizations, and I ran sales organizations for 25 years in corporate America. Definitely, I'm an expert in sales and sales leadership. That's what I feel like my strong suit is,

because it's what I did for the majority of my career. Had a lot of success in it. But like anything, you start off as a beginner, right? I started off as my first sales job, quote unquote, was working for the Galloway winery right out of college. And when I look back now, I realize that's actually not true. My first sales job was when I was nine or ten and when I had a paper route, then when

I was busing tables at a diner, and then when I worked in a fast food restaurant, and then when I became a waitress and a bartender, right, sales is everywhere. In every exchange, you're either selling someone or they're selling you. Everything. Literally, whether your kids are selling you on making them dinner or you're either selling someone or they're selling you everything. Literally, whether your kids are selling you on making them dinner or you're selling them on, you think it's a better idea that we all go out to dinner or whatever it may be, right? In any exchange, when you go to a hotel room, this just happened to me on a work trip this week. And actually, I had

two different work trips this week. In one situation, the hotels AC went out and they didn't want to do anything about it, right? So I had to sell them that the idea was I needed an upgrade and I needed my first night stay comped. I was able to sell them on that, right? So, but if you don't ask, you're not going to get, and if you don't know how to ask and how to respond, you're less likely to get what you want. That's sales, that's just sales 101.

So the more you do it, the better you get at it. And the more intentional and aware you are that everyone's in sales, the better you can be at it. You need to just understand it's an exchange. It's not personal. And you gotta get clear on what you want, put yourself and the other person's shoes, and see how you can help them make it their idea. Right?

But come from a place of gratitude. Oh my gosh, thank you so much for being willing to upgrade my hotel room for me and comping my first night. That means the world to me and I'm going to send a note to whoever I can to show that I really appreciate it, whatever it may be. So, you know, maybe you haven't been getting the raise you want at work. Maybe you have been afraid to ask the girl out or, you know, walk up to this person that you want to do business with all of it. Is sales. So today, you're going to get a little bit of some of the tips and tricks that I shared in my masterclass. I hosted a two day masterclass.

I don't know a month or two ago. I don't remember anymore. It's been a lot going on, right? But anyhow, so I brought a few new offerings class a month or two ago, I don't even remember anymore, it's been a lot co-edod, right? But anyhow, so I brought a few new offerings to the world this year. One, my first one was my mastermind, which was high ticket, definitely out of many people's price point.

And I heard that from a lot of people, hey, I'd love to do this mastermind with you, Heather, but it's expensive. Well, as I let people, though, you know, I'm taking what I've learned over the last 30 years and boiling it down into the best tips and tricks to get ahead in the speaking business, own your confidence and explode your personal brand. There's major value there. I would have paid 10 times what I was asking for

for when I got fired. Had I known somebody that was doing it, but I didn't know anybody that was offering it at the time. So that's why that price point so high. Then I decided, okay, people wanted a lower price point. I offered my two-day confidence sales and branding masterclass, which is not as much, it's nowhere near as much involved as the one-year program that I'm running with my master rein. But this was another offering, right? Another opportunity, lower price point, less information,

less time, but still gaining some really good insight. Of course, and I'm repackaging a lot of this stuff here for you now, for free, thank you to my sponsors, so that you can get a taste of, all right, what are some of the things that I can learn? What are some of the hacks that I can use to help propel you forward? So I hope it adds a lot of value to you,

but I promise you this, the sales portion of my master class. I mean, all three parts are really important. I did, it was the trifecta of confidence branding yourself and sales. But this is really a life scale that everyone should have. They should teach it in school, frankly. I just, oh my gosh, confidence, sales, branding, this stuff is so important.

Right, it's really, it's going to help elevate you, help you get what you want, help you step into your power, live your biggest, boldest life, jump in, let me know what you think. I hope it's helpful to you. If you like the show, if you like that episode, please share it and leave a review, reviews help so much. And when you share my show, it helps so much. I'll always repost, retag you when you episode, please share it and leave a review. Reviews help so much, and when you share my show,

it helps so much I'll always repost, retag you when you tag me and share. And that also helps me to understand what you like or don't like. So when you're reposting and tagging me, I know, okay, oh, they love this episode. I got a lot of great feedback on the Alex Hermosi episode. If you haven't heard it yet, go listen to it at Drop Last Week.

But again, we got into a lot around sales, driving revenue, how to push yourself ahead and overcome adversity. So really great lessons on that episode. And thank you for reposting for everybody who did. Okay, so we're about to get into the most important skills that in business, sales, sales, sales, and sales. I love it.

Can you tell I love it? I want you to love it too. You can love it. You don't have to have my personality to love sales. I mean, you can share the testimonials of your clients with other. You can ask your clients to give you referrals. You can upsell your existing clients. There's so many ways to sell. But come from a place of curiosity. Make it fun. Challenge yourself to do it, even if you feel uncomfortable and just go bigger. Okay, but I am, I did hear from people that the $2,000 price point for my master class was still too expensive for a lot of people. So I do believe that information is readily available, but you should get it from whoever it is that you want. And that's why I started off the high ticket. Mastermind, then I dropped down to a smaller opportunity,

which was the masterclass. Well, now because I still got more feedback that some people couldn't afford it, and I don't want anyone to be boxed out because of money, I am doing my first ever 90 minute confidence live a workshop. By the way, when I do these for companies and organizations, I get paid,

like, big, big, big, big money, right? It's incredible. I love it. Not only do I love doing it, but it's great to be able to work with an organization. So you're serving thousands of people live for them on a stage. You get paid a lot of money for that, right? But I'm doing this for them on a stage, you could pay a lot of money for that, right?

But I'm doing this for you for a very, the lowest price point I've ever done. It's actually the 90 minute live workshop is on August 1st. If you haven't gotten your ticket yet, please get it. You're gonna love it. And this is gonna be the lowest price point offering that I have to do anything live with me.

It's $197, but right now, today, just for this week, I've discounted the price down to $77. So that's just for this week. Please click the link in the show notes so that you can go to my page, get your seat, and the Zoom link to the live event, 90 minute event, will be sent out to you days before August 1st, and I will see you there live. And I can't wait. So again, when you let me know that something doesn't fit your needs or doesn't work for you and give me feedback, I'm able to adjust

and try to do things in a different way. So I hope this serves you. I hope that it adds value. Again, today you're getting some insights into my teachings anyway that people were paying $2,000. I'd take it to go to, but I heard you, I know that that was at a range for so many of you. So now I've got my 90 minute August 1st live confidence workshop. It's ready for you. It's gonna be incredible. Our reviews from my masterclass were 10 out of 10 from every single person that was there.

You know, it just, it was great. So I love helping people. I love sharing the information that I've learned across my career, across my life. I know it can impact and help you because I've read the reviews of my books, the podcasts, my speeches and any of my masterclasses and mastermind and teaching. So I want to help you. If you want the help, if you want the help, if you need the help, if you need a confidence boost,

if you're looking for a kick in the pants, if you wanna go bigger, don't know how to, click the link in the show notes below and sign up for my 90 minute August 1st Confidence Workshop. It's live, it's with me, you're a girl, I got you, and you're gonna walk away more confident than ever. And I will see you there.

And like I said, for the next couple of days, it's discounted to $77 for a seat. Go get it. Now, don't sleep on this. You are worth more. All right, let me know what you think if you like this episode. Share it, tag me, and I will repost and tag you as always

until then, keep creating your confidence. And here comes some sales tax for you right now. Okay, so this is an example of pitching in a different way. And I know that we've got a number of people who, you know, writing books, coaching, being a guest on a podcast is a way to develop authority, be seen as a leader and expand yourself beyond your bubble. Your industry bubble, your circle bubble.

That was one of my biggest failures when I was in media is I only lived in that bubble, my little circle. The goal is to blow up that bubble and access the world, beyond justice, one little network you live in. Remember, there's billions of people out there and we could be helping so many more, but we don't know how to reach them. High cast is such a great way to be able to borrow the trust from that

host to their audience and then drive that audience somewhere. They're going to see you as an authority. They're going to see you as a leader and it elevates the way, you know, you're perceived beyond your industry, which it's time well spent because you get the opportunity to be asked questions to teach, to share, right, with others. It's incredibly powerful. So, one of the challenges is that pitching, how do you pitch yourself, right, to be a podcast guest? You know that when you get on, like, Christie, you could be on teaching people about how to write the best copy, right, to be a podcast guest? You know that when you get on, like, Chrissy, you could be on teaching people about how to write the best copy, right? Like anyone here could be a guest on a podcast.

You all have value that you can add. What you need to do is figure out how to frame it up to add value for that audience and how to sell that post on why you're there next great guest. Okay, so to actually get on a show, you need to have done your homework on the show. Like, why is that audience important to you? How can you monetize that audience?

Like, how are you gonna convert that audience into paying customers in some way or a guard? And, you know, who are the guests that have been on those shows that have done well before? And you can see all the stuff. There's a website called Chartable. You can actually go into Apple iTunes. And if the shows that are do the best are gonna rank higher,

you're gonna see it. So you know those are larger audiences. That's better use of your time, stronger ROI. But if you're just starting out going on podcast, you're probably gonna wanna start on some smaller shows first. So you can test and try a material to see what works before you start going on bigger shows as well. Alright, so you want to do your homework, you want adding value. Right? So when you're selling someone anything, right now we're trying to sell a podcast host to have us on their show, we want to show

them how we're adding value. This is the most basic way. It takes two minutes, and I will tell you anytime somebody sends me an email, I get hundreds of emails a week of people pitching me to come on my show. 99% of them go right into the trash. I don't even read them. They're so bad. But anytime someone says in the subject line, just left you five star of you. I open every single one of those emails up. Because you know, I am grateful.

That I am so grateful. Every review counts. Like that's meaningful to me. Like you're talking my language. Like you took a moment of your day to support me. Thank you, right? So just know sometimes it's basic little things you your day to support me. Thank you. So just know sometimes it's basic little things you can do to stand out from the crowd. Those reviews are huge.

Then take a screenshot of the reviews so that you're showing what you actually wrote. And you need to identify how can you further add value to them and to their audience. And there's so many different ways. Okay, I'm giving you some examples. And these aren't to say that these are bad people. These are bad pitches. And that's what many different ways, right? Okay, I'm giving you some examples. And these aren't to say that these are bad people, these are bad pitches, and that's what I wanted to do. These might be great people, and they might be great guests. They're never gonna get on my show, because they're pitch sucks, right?

And I get so many that I don't have time to be like reading them all. Do you see how this is just like so text heavy? I literally won't read this email. It says, leadership expert for your podcast. If that isn't the most generic thing I've ever heard in my life, like I don't have time to read that and then I glanced at it and I saw all this writing.

No, it went right into the trash. I don't even know what it says guys, but I want you to know this is how somebody is gonna see it. Right? It's generic, it's not thoughtful. It's all about them, it's nothing about my audience, it's nothing about adding value and their it, right? It's generic, it's not thoughtful. It's all about them. It's nothing about my audience. It's nothing about adding value and their own, okay? Bye. This is better, but it's not great.

First, I like that it's not as much text, right? Like just visually, like it's a little bit better and there's some credibility on the bottom. Do you see, they listed the shows this guy has been on? So it gave me a little bit of credibility for reference, which I do like. It's much more brief than the last one. But then they sent me a video that I'm supposed to click on.

What? Like, first of all, I don't even know if that's a bad link. Like, I don't know. What is that? I'm never going to know that went right to the trash. Okay, bye. All right, here are the best pitches. And of course, I couldn't find one when I was putting this deck together for you. And they're, because you know what,

they're actually rare. I was gonna say there's a few of them, but there aren't. Okay, so the subject line is always, this is how I would lead, just left you a five star review, or like say it's a huge show that I wanna go on. I curate and come up with a specific strategy like, and I'm gonna all all get into Gary Vee. I get really psychotic about a big pitch like that,

because you have to treat those things a little bit differently. If I'm getting hundreds a week, if they're or show bigger than mine, they're getting thousands a week. So you have to further separate yourself to break through the clutter. Okay, include screenshot, talk about the episode you love. And again, I'm not saying write a love letter. I'm saying like a bullet point. Like, hey, that episode with blah, blah, blah,

was fire loved it. Like just let people know I actually listen to your show. I mentioned that you haven't seen blank topic discussed on the show yet. Okay, one of the things podcast hosts are struggling with is they wanna keep their listeners happy. They wanna keep their listeners coming back. They want their listeners getting value. It to all of us listeners, right?

So you want to be thinking, how can I add value to this show in a way that they haven't been doing weekend and week out? Like, how can I be different and unique in add value? Again, it's a sale. Like, how can I solve a problem for this host so that the audience loves this episode? And that's on you to figure out like what your unique skills at how could, like what is the topic that you could speak about, you know. I am making it up because I'm looking at Christie, but you know, maybe she sees that on a certain show

they've never talked about copy and how copy is really, you know, sales and sales is really storytelling. And maybe like, you know, she can bring this concept forward and give some specific examples that listeners can then implement in their light. Like the podcast was like, great, you're adding value in my show. Great. So you want to figure out like, how are you adding value? Why does it make sense for their audience? Give some type of credibility so they know you're not a crazy person and make

things easy. Like don't put links in there that people have to go listen to who has time for any of that. That's insane. Share how you add value and solve a problem, right? So another thing that I would do is if I'm going on a show or I'm pitching myself to go on a show, I'll say I'm happy to include my free 30-day email accountability program for any of your listeners

to add more value. I'm happy to promote your show to my email list of blah, blah, blah people. Talk about how you're helping them. Hey, I'm a part of a Facebook group that has 3,000 people in it and about authors in Boston. I'll drop the episode one. We go live. I'll drop that link right for those 3,000 people. Think about different creative ways.

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Again, this is when you're a guest on the show. Ensure that your links are in the show notes. That's a really important piece. You want to drive people somewhere. What are you giving away? How are you converting them into your email list? Because then you want to develop a one-on-one relationship to sell them something. Have a call to action.

Like I was saying, I oftentimes do this. Oh, my free accountability program, my free this, like something that people could be like, oh, I'll click on that and give it a shot, but something that's gonna bring them back into your world, asked to show it to give something way on your behalf on their social media. That was the biggest success I had was when I went on Lady Gang,

I asked them if they would give away something. We did a book giveaway on their social media. That was huge for me. You don't know if you don't ask. They were happy to do it. They're like, oh my god, our audience will love that. Yeah, let's do it. Their social media is 10 times what mine was, right?

So you just need to ask, think about how can you add value and then ask for what you want. Ask if the episode can be sent to their email list, like anything to expand reach so that you can reach more people. And then obviously ask how you can support them. Like, what can I do to help support this? What can I do for you? People want you to help them as well. The EES is such a great way to develop authority for yourself to expand your reach and audience to grow your business,

to grow your reach and audience to grow your business, to grow your community, to take other people's stages and borrow their trust so that you attract and pull more business to. This is, it's very similar to creating content on social media, right? It's just a different form of it. And this is another legacy piece where, you know, Sean and I talked a lot about this around legacy

with a TEDx top. That's something that's going to live forever that you want to be proud of, that is going to expand generations. It's very similar to leaving a book when you're gone. I love that there's so many different ways that you can show up and still have these same effects and impacts on your business, on your bottom line, while helping so many people. So I think that speaking is so important, not only to increase your audience, to increase your

revenue, but to think about the people that can actually truly impact in a really big way. And there's a lot of different ways to drive revenue from it. You can sell from stage. You can access others' audiences from their events, as I said, and convert those people into potential paying clients. You can use the recordings of you speaking as social media for you to further save yourself time, be more effective and efficient, and showcase some of the things that you're great at. So there's just so much you can do with when you actually are speaking. And you can even take those things that you're great at. So there's just so much you can do as when you actually are speaking. And you can even take those recordings

when you're speaking virtually. I've done a lot of that. Like I've done a ton, I still do a ton. Some Verizon doesn't even hire me to do in-person events anymore. Everything is done virtual. They don't do in-person. So a lot of these companies, really big companies,

have just walked from in-person events. So even leveraging those virtual talks and using that as social media content is super helpful. And again, it allows you to be seen as a figure of authority on whatever topic it is that you're speaking about, which elevates you, which means you can charge higher prices, etc. Okay. So one of the things that I think is really valuable, it's for everyone to understand is when you, they someone reaches out to you and they're like, oh, you know, Christie, I am doing a virtual conference.

I'm not gonna pay you. I've got five different speakers that are coming. I want you to speak about copy writing, you know, okay, great, let's jump on a call, right? The to speak about copywriting, you know, okay, great. Let's jump on a call, right? The most important thing is when you get that interest in you to get on a pre-call with somebody. And this is the same for paid clients too, right?

It really is no different, but you need to qualify, you need to set expectations. Really, you need to sell, you want them to empty their glass and give you all the information that you need, but then you also want to sell, what are the things that you're asking for? Are you asking to sell from the stage? Are you asking to have your offer emailed out to the audience and community app? Like what is it that, you know, how are you going to convert this into a meaningful opportunity for you?

Because you're giving your time, your energy, your effort and your expertise and you're boiling it down into a 30 or 20-minute top, which is really valuable, right? And oftentimes, when you do these virtual ones, they'll ask you in turn to promote to your audience too. So you've got to figure out what works for you, and it is meaningful for you. But the first thing you want to do when you get on these calls, you need to figure out who that audience is, right? Because you need to be able to serve them, and you want to set the expectations correctly with whoever's hosting this event to make sure you can add value to them. There are certain audiences that you're not going to necessarily align with or add value to. You want to find out what is the audience's painful? What are they struggling with? Once you understand that, you're going to understand how you can position your talk, you know, or what you're going to be teaching your talk

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Just go to Indeed.com slash monahan. Indeed.com slash monahan, terms and conditions apply, cost per application pricing not available for everyone. Need to hire? You need Indeed. conditions apply, cost per application, pricing, not available for everyone. Need to hire? You need indeed. What speakers have done well and why? That's a question I always ask, and then I go and I research those speakers because I can learn a lot, but I had a pre-call the other day on Friday and you know he said to me, oh so and so was some guy I'd never heard of him. While I'm on the call, I'm on the internet looking this guy up. And I'm like, tell me more about that guy. Because when I saw him, like, why did this guy do well? Well, when I said, tell me more, they started saying, Oh, he actually had this

handout that was on all the seeds. And then it was on a screen. And once I knew that, I'm like, Oh, these people are visual, they're visual learners. Like, it starts cluing you into like what they like. So I had the clue right then. Oh, I need to do one of my workbook experiences for them. Like, I immediately, I knew, like, you have to connect the dots

on, like, what they like, what's work well for them in the past, what their audience likes, and what do you have that could potentially align. And sometimes you have to create things, which is fine too, if it's worthwhile for you. Which speakers have not done well in why. That's an awesome question to ask. Here's why.

I'll use Verizon as an example. I speak for Verizon all the time. However, Verizon has 100 different groups within Verizon. So just because I've spoken for Verizon a hundred times doesn't mean I've spoken for the women's initiative group or that I, you know, there's all these different groups, which is different subsets, different people, different jobs, different areas in the country. You need to learn these different audiences.

So the last poll I did for them, we were on the pre-call for a group I had never done at Verizon. And I said, guys, which speakers have not done well for you and why? And they said, oh gosh, the ones that aren't engaging. And I'm like, I'm the most engaging speaker in the world. What do you mean? But just because I think that everybody there knows me, doesn't mean that they know me, right?

So I said, all right, tell me more about that. What was that like? And so they started saying, oh, we had this person that was monotone, that just stood on camera that didn't ask any questions. It was horrible. People were dropping off like flies. I'm like, great. How many questions would you like me to ask? Let's set up polls. Let's let's let's plant a couple people in the audience. So people start saying things.

Let's reward the behavior we want. And I'm going to give away some digital books and some audio books that get like let's brainstorm. How does that feel free? Like, does that work for you? So you want to throw different ideas out to people to really find, to understand what it is they want to achieve? And then whatever that big goal is, I write that down at the top of my page. I write that down the day of my event. That's top of mine for me that I'm going to deliver on that. What do you want the audience saying or feeling when they leave and what is your ultimate goal that day? These are important questions because some event managers will say I want everybody leaving there with three specific tasks that they are going to go implement that after noon

Well, that's a lot different than someone saying I just want everybody to feel good Be excited to be and know that they're appreciated and loved by that company. Like, there's very different goals and there's a whole spectrum in between. You need to figure out with them what specifically are there for that event. Oh my gosh, virtual events demands so much more energy of you, which is crazy. This is for me personally and you know people could handle this differently. You have to show up with so much more energy. Like I think it's 50% more energy on a Zoom than you would if you were actually live.

So I get myself so hyped up because everything appears more dull and static because you're just looking at a screen. So for you to really like bring your energy forth, you need to be next level, which can be a little exhausting, always stand, never sit when you're giving a virtual talk. Like, you cannot,

because your energy immediately lessons and gives the audience, this is like the number one best piece of feedback I get from my talks. I'm always going like this, give it to me in the chat below. I wanna hear from you right now, is anybody out there grateful blah, blah, blah, can you get asked anything, right?

Or has anybody else ever had to deal with a villain at work? Give it to me in the chat below. You always want people on the chats, responding to the polls, to the comments, as long as the event planner agrees that they want that. Most people want that. And then you want to, like, very specifically, ask them very targeted questions.

My friend Tim's story is one of the best speakers I've ever seen him in like, what he does, and I'm told, I already told him I'm stealing this and doing this. It's so good. He'll be like, give me a round of applause right now. If anyone is ready for a miracle. And people start going crazy. And I'm like, why don't I do that? That's so smart. I never thought to do that.

There's different ways to engage people, but the whole key is to get them to engage. 99% of people end up looking at their phone and paying no attention to anything you're saying if you are not engaging them. There's so many different ways to do it. Ask for feedback, polls, plant questions ahead of time, I always plant people. And if I don't know somebody at the company or can't get to someone at the company, I plant the person that's hiring me.

I'm like, listen, you're my plan. So when I ask a question, you gotta be the first one responding because oftentimes people don't wanna be the first to respond, but once they see somebody else leave, they'll jump it. In corporate, a live Q&A session, people love live Q&As. You just have to be prepared that anything can come in.

Certain companies will curate and control the Q&A so that you're only fed the questions they want you to take, which is great. Oh, this is a great app that you guys should definitely put on your computer on your phone. It's called Virtual Teleprompter Pro. I don't think it costs anything, but what I use that for is like,

I have to, someone hires me to do a commercial and it has to be scripted, right? Like, you have to nail the words. It's an overlay that goes over your zoom and the words just pop up for you. That's a great, like if you're super nervous about doing something, you could use that to get yourself started,

but I would not encourage you to do that and like read from a telecoms or on the, it just looks like very canned, but it is a good, like, you need a little help to get through a difficult situation. A whiteboard, um, I'm actually, I'm doing a deal with staples right now, and I have this huge whiteboard in my house, and now I'm gonna start my virtual talks. I used to just do it me on the screen, but now I'm gonna use my whiteboard because it's still engaging. Like you're writing things out.

It's like in real time and people are watching it happen and you can actually give them a visual too. Any way to like keep you and the audience engaged and like a part of your program is the super important. Okay, when you're doing in-person the best, totally different than a virtual, literally like nothing that's saved, movement is so important, like covering a whole stage,

asking the audience for a response. Like that example I gave with Tim's story, he does that all the time, it does up so well, asking the audience questions, like you're not necessarily gonna be saying, like what part of the Like, you're not necessarily going to be saying, like, what part of the country are you from? But, you know, yes or no questions. Or like, can I get a hand if, you know,

if this resonates with you, plant people in the audience, ahead of time, always. Oftentimes, what I'm seeing now at in-person events is that it's actually a hybrid event. So this is something to be aware of that there's going to be a camera in back, they're going to show you where the camera is. That's going to be streamed to thousands of people. And then you have the audience that's in front of you.

Those are the most challenging events period because they're going to have different goals for that camera versus for that audience. And so you just have to manage the expectations on the front end and be like, listen, I'm going to do the best I can. I'm servicing this audience in front of me. And I will talk to the camera, you know, a few times. But I also want to be fair that, you know, they know, they know that's a little bit more challenging. Watch other speakers. Anytime you can go to a venue ahead of time, time I talk about this for his TEDx talk,

like get to the TEDx location two weeks ahead of time. Take video and footage there, like, immerse yourself in your mind in visualizing something ahead of time, taking video and footage there, that day. Like immerse yourself in your mind in visualizing something ahead of time. I used to do this with big meetings when I was in media. Like I would wanna go to, we were doing a big pitch for a huge client. I wanna go to that conference room a day before time.

Like I wanna see myself in there, I wanna know what I'm walking into, and I'm the same way with that, if I'm speaking in an event, if I'm speaking in an event in a city I've never been to, I'm to know what I'm walking into, and I'm the same way with that, if I'm speaking in an event. If I'm speaking in an event in a city I've never been to, I'm wooing everything at a time to look at the images, because the more I can immerse myself in that situation before I actually get there, when I actually land,

I'm like, oh yeah, I know this. I know, I feel like I feel more comfortable. So set yourself up for success by putting yourself in the most confident position possible, which is actually putting yourself in the venue or event ahead of time. And then what I'll also do is I try to go see speakers like oftentimes there's like, you know, it's like a three day event and I fly in the day before. I want to go attend the event because I want to see with there's also something. Number one, I can see how the audience is interacting,

what's working, what's not working. I see it's really dark, or I should wear a different color than I planned, like you just inform yourself with all this knowledge, but then what's fun is like you can also bring up cool things that one speaker said, and like bring that up on your speech. Just like everybody heard about yesterday

when Sam was discussing, like people love when you do that. It's like, look at that. This person actually cares. Like, they're involved and they care. So I always watch the other speakers and stay after and watch speakers. You never know what context. One of the great things around referrals with speakers is, most companies aren't like Verizon.

Verizon keeps hiring, keeps hiring the same people over and over again. Most companies will like hire somebody and then next year they're not hired someone else. And then maybe two years later they bring you back, but typically they're not bringing the same speaker in every quarter. So I have like three or four different speakers that we all speak around different topics and we refer each other. So like after I give a speech, you know, wherever, my friend Jess will send me a message and be like, Hey, I just did a realtor conference. Um, it was like 5,000 people. I'm going to send you the ladies info. You should pitch yourself for next year.

And I'll be like, Oh, great. Well, this week I did this here. Here's a ladies contact info. You can reach out to developing networks of people that are out there speaking that aren't competitive with you. There's so many of them and just saying, Hey, we can better service and help our clients in this regard and add value. Like, why not? And it's collaborative. They're giving you a leave. You give them. Okay, this is super interesting. And this is something that it's so crazy. It's called the power of three. It's something that I've been doing my whole entire life. I did it in both of my books and I didn't do it intentionally.

It's so interesting. So, and this is all back to neuroscience, but ultimately this rule of three, which is, it's easier for people to process. It's, there's something about our brains that it says it's a renowned writing principle that suggests that when things come in threes, they are inherently funnier, more satisfying, or more effective than other numbers of things. Think of a famous phrase or slogan and chances are, it's structured in a three. My books, when I go back are structured in a three.

Like there's so many things, this presentation, by the way, the Tri-Facta three. That was not done intentionally, so funny, but like the human brain processes things, we receive things in a better, more positive light if it's structured in three. So the Bible, Father, Son, and Holy Spirit, a stop light, right, yellow green,

the moon is on the stars, the tri-facto, this presentation, confidence, personal brand, and sales. Regoles is a hat trick, three primary colors. So this is something that you'll see and now you'll start paying attention to it. You're gonna see it everywhere. And it's just another powerful way for you to lever to strategy

that's gonna help you appear funnier, more successful, more thoughtful. This is something that I did for a long time and speaking. I highly recommend it for anyone, especially if you're more on the beginning of your journey and speaking. Tell them what you're gonna tell them. Tell them, tell them what you said.

The power of three. So when I was first starting out in media and I started speaking, this is a long time ago, that's how I structured every single talk. And for me, I like that idea of like, it's an easy one. I know the structure. I'm gonna tell them what I'm gonna tell them. I'm gonna tell them what I said. So it just, for me, that was like that idea of like it's an easy one. I know the structure. I'm going to tell them what I'm going to tell them. I'm going to tell them what I sent. So it just for me that was like a repeatable process. I didn't realize it at the time, but that made great sense because I was

leveraging the knowledge of the power of three to make me look on here to make you know the the whole process and speech more successful for the audience. So this is a great tool to use. If you're just especially if you're just starting out, it's going to help you be more successful for the audience. So this is a great tool to use. If you're just, especially if you're just starting out, it's gonna help you be more successful in your speaking. Teach three learning specifically. If you're speaking for an hour, teach on three things, three key points, because of bringing and process that,

retain that information, and you'll get better feedback. The hero's journey is like a great example of this. So the hero's journey is, and a lot of people do this in speaking, it's, and really the hero of any speech is the audience, right? Sometimes a speaker will confuse it and they make the hero's journey about them. You can be telling your personal story, but if you tell it through the lens of how the real hero here is the audience, not you. But the hero's journey is in three different parts, right? It's where they currently are that they're unhappy in.

The challenge obstacles and journey they must go through, this is the middle point, the transition point, and the end being that future outcome, which is like the big dream. Realizing that everybody's on a journey that's there, they are the hero of the story. And whatever story you're leveraging to teach your principles, you know,

keeping them in three parts and thinking about that journey for that audience, it's another really help your team. I wanna make a move with you. I decided to change that tiny amount and the right bell out. I couldn't be more excited for what you're gonna this episode so far. I'm Jennifer Cohen, host the top ranking business and entrepreneur podcast, Habits and Hustle, apart the YAP media network, the number one

business and self-improvement podcast network. So most people live the life they get and not the life they want, and I'm here to change all that. My goal with each episode is to give you the habit and hustle tips you need to show up to your life better, bigger, and bolder. Tune in now, and I'll not only help you answer the questions like, what do you want most in life and why don't you have it, but we'll also help you make it a reality. I also pick the brains of top thought leaders on how they've gone to the top, and the advice they have to help you get there too. Head over to Happets and Hussle once you've done listening to this episode and get one step closer to boldness, one episode at a time. This episode is brought to you by the YAP Media Podcast Network.

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