Creating Confidence with Heather Monahan - #347: Rescue Your Mindset With The STOP SNAP SWITCH Method with Krista Mashore Top 1% Coach & Multi-Million Dollar CEO

Episode Date: August 15, 2023

Visit theprovenmodel.com/heather to register for Krista Mashore’s 3 day masterclass, The Proven Model: Your Direct Route From 6-7 Figures A Year To Million-Dollar Months As A Coach Or Industry Expert!  In This Episode You Will Learn About:  Stopping negative thoughts from impacting your business Why it is important to fail forward & often How to make massive change without losing everything Rewiring your mind to get you unstuck Resources: Website: https://kristamashore.com/  Read Stop, Snap & Switch: Train Your Brain to Unleash Your Limitless Life Listen F.I.R.E.D. Up with Krista Mashore Instagram: @kristamashore Facebook & YouTube: @KristaMashoreCoaching TikTok: @kristamashore_ Visit heathermonahan.com Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  If you haven't yet, get my first book Confidence Creator Go to 4Patriots.com and use code CONFIDENCE to get 10% off Visit Indeed.com/monahan to start hiring now. Sign up for a one-dollar-per-month trial period at shopify.com/monahan Show Notes:  What is standing between you and creating the life you want? Sometimes the only thing holding you back is mindset! To change your mindset is to completely open up your world to the possibilities available. You can upscale your business, redefine your schedule, and make a million a month! That is what Krista Mashore, real estate expert, author, digital marketing coach, and CEO of Krista Mashore Coaching, is here to teach us. She will let us know how she made the change in her mid forties and totally transformed her life. Listen in to hear the secrets to her proven models that will open your mind and upscale your career! About The Guest: Krista Mashore has been in the top 1 % of realtors nationwide for 20 years, selling over 2,300 homes. She is also in the top 1% of coaches nationwide. Krista is the author of four best selling books focusing on digital marketing and was named Yahoo Finance’s number 1 digital marketer to watch in 2021! She can also be found among the top 125 most impactful leaders in 2022 alongside Tony Robbins according to Success Magazine. She has been featured in Forbes, Inman News, The Wall Street Journal, NBC, Fox, and many more! Krista recently went from zero to 37 million dollars in just under four years.  If You Liked This Episode You Might Also Like These Episodes: The Best Two Reframes To Get You Out Of Your Rut Today! With Heather!  How To Leverage Scarcity Marketing & FOMO To Drive Sales For YOUR Business! With Dr. Mindy Weinstein How To CREATE When You Aren’t Feeling Inspired With Jess Ekstrom, The Founder Of Headbands Of Hope  Learn more about your ad choices. Visit megaphone.fm/adchoices

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then check out, negotiate your best life now. Subscribe to negotiate your best life with Rebecca Zung today on Apple podcast Spotify or on your favorite podcast platform. Krista, you're crazy. You shouldn't do this. It's not a good idea. Like, are you sure? I'm so glad I didn't listen to them because it took me 14 years as a rules to the agent to break the million dollar mark.

And I did it in 11 months in the coaching spirit by taking the risk, taking the leap of faith, but it's because I come from an educational based marketing standpoint, you are trying to break out there. You have to get comfortable being uncomfortable number one, but you've got to get comfortable being in front of people and being yourself and letting people see the real you and exposing yourself to people. I'm on this journey with me each week when you this journey with you are going to chase down adversity and set you up

for better tomorrow. I'm ready for my close time. Hi and welcome back. I'm so excited you're here to meet our guest this week. Christa Meshore is in the top one percent of coaches and has been in the top one percent of real estate agents nationwide

for 20 years. Chris is the author of four bestselling books focusing on. Heather, that thing is too long. Just forget it. Well, let's just get into it. That thing's too long. It's embarrassing. I need to have my team change it. Oh my, you're hilarious. All right. No, but let me just say this. She's been featured in Forbes Wall Street Journal, NBC Fox. I mean, this woman is killing it. Taken stage, she's taking a stage for Tony Robbins. This week, she's taking stages with Grant Cardone, Elena Cardone, Russell Brunson, Tom Billi, Trent Shelton, and more.

I mean, Chris, give yourself a little bit of the accolades, please. You're so cute. I need to tell my agent, they'd have changed us, tuning along and it's embarrassing. I have, you know, like you said, people, that what's the elevator pitch? It's not that one. All right.

Well, you have a cheap, massive success. And I want to take it back to you were in the real estate business for quite a long time in your come up. Take us back to what that was like and what made you so successful. Oh, man. Okay, so I have not lived at home since I was 13. There were some physical abuse in my home from my mother,

who I'm very, very close to now. I'm very close to my family, quite frankly. I'm gonna have my parents tonight, but it was almost like I lived in two families. I had a very loving dad and a loving mom at times, but then a very abusive mom at the same time. So it was kind of a rough childhood, but that was also a very good one.

But when I turned 13, I started running away from home, ended up in juvenile hall and and then grew up, grew home for girls, and then I fostered him. So I haven't lived at home since I was 13 years old. So, and now fast forward, you know, a lot of years I ended up getting married. And at one point found out that my husband was having an affair. It was not the first affair. And so I ended up leaving my very safe teaching job to kind of be a stay at home mom, because my daughter had gotten sick, and then right after that,

I found out that my husband at the time was having an affair. So within a matter of a couple of weeks, there was drain bank accounts. I had, we just fought in a brand new house. I had two little girls, four and two, and the new girlfriends picking up my daughters on Thanksgiving, driving my car.

And it was just like, so I had to. I did so well in real estate because I had to. Because of my upbringing and the abuse and just the feeling of not having the safest home my goal was I want to make sure that my two daughters are healthy and safe and happy in their home. So that was why I was so successful in real estate. Wow, that is quite a driver. I mean, how were you able to keep your head above water

and not crumble so many people in a situation like that would go under a blanket and not come out? Well, I think people ask me all the time, you know, my first year in real estate sold 69 houses. I did it by differentiating myself, but I was like, my why was so compelling. I wanted to keep my daughter safe and I don't get wrong. I was broken. I lost like 30 pounds. I'm already pretty thin. It was just the worst couple years of my life because my exit that I made it very, very difficult. But I just have to, right? I just I would cry alone and put a smile on during the day, right? I was happy for my daughters. And then behind those doors when they were in bed, I follow apart and I just did that until I didn't, if that makes sense. So I just kept

rummaging through and looking back now, it was the best thing that ever happened to me because I have a very happy marriage. My husband and I are great. He's my soul mate, very loyal, very loving. That seems so horrible then but now it's a great thing and it's been like the catalyst to my success. I mean, it's stems from the abuse, right? And really trying to prove that I'm good enough to myself even half the time and also from the divorce. So I think all the bad things that happened to us end up, you know, not being as bad after you get past it.

The bad things end up being the blessings. It's just it's so difficult to see in the moment. Have you learned a way now to see those challenges and blessings when they happen these days? I do. Yeah, I actually wrote a book. It's called Stop, Snap, and Switch. And I'm super into mindset. You have to be into mindset. Like when you're abused by a parent, there's a constant tug of war of not feeling good enough, wanting to be liked, feeling not feeling worthy. So I've studied a lot of brain research and I am obsessed with the way

the brain works. And so I've always I've known that it's harder for me and I have to work on it. So I'm always looking for skills like different ways to make be successful because people will always like teach me to build a million dollar funnel. It's like I can't teach that until I get your mind right. So there's a strategy called stop snap and switch and what it is is we have between 30,000 and 70,000 thoughts today that run through our mind. Research shows that about 85% of those thoughts are negative. And so when you can identify the negative thoughts because energy goes for focus flows, what you think about actually happens. The neurotransmitters in your brain does not know the difference between what you think and reality. So if you're constantly thinking, I'm tired, I'm too old, I don't have any energy, I'm not good with technology, I can't do this, right?

The brain goes, okay, you're right. And it doesn't look for ways to help you overcome that. So if you can recognize what you're saying and train your brain to start thinking about good things, recognizing good things, seeing your successes. And I call it stop. Like when you have a negative thought, like, oh my gosh, I am who in the heck would ever leave their career, their, their career, 47 to change careers, right? That's a negative thought. I was that happened to me when I was 47. I decided I wanted to become a coach. I was making about $1.1 million

a year as a real estate agent. And I was told that I was crazy to do that because no one's going to listen to you at 47 and normal people at 47 don't leave their successful career to do something different. Not a good idea. And so what I said was I thought, okay, I've been doing this for, you know, 17 years. I'm very good at it. I was successful at that. If I was successful at that, I could be successful at this. So you have to stop and recognize the negative thought. The negative thought was, who the heck is going to listen to you, Christa? You don't have a list. You're just a girl who wet the bed until she was tan and couldn't read until 5th grade because of the abuse.

Like, you don't have enough knowledge. What are you going to say? You don't have a following. I had to change those thoughts into stop and stop recognizing, go, no, because of your success, right? You stop and you snap, stop the recognize, recognize the thought. You stop it. You snap the bracelet and you switch it over the other hand.

You say the opposite of the negative thought. It's called stop, step and switch. If you do that, anybody, I guarantee you, do it. Have your kids do it. Have your spouse do it. Have your friends do it. Like stop, step and switch, you will be amazed at how you can train your brain to start working for you.

And so now when things happen, or the fear comes up or the negative thoughts, it's more like moments or minutes, Sometimes a little longer depending on how bad it is, right? Instead of days, hours, weeks, months, years, kind of a thing. So. Wow. I love that stop, snap, and switch strategy. And I had never heard that before. So thank you for sharing that. All right. So tell me a little bit about why at 47, I got fired at 43. And it was a scariest thing in the world. Why would you be the one to pull the lever and say, I'm out of here at 47? It was scary, I will tell you.

I mean, it was really scary because you would think that a normal person doesn't leave their career at 47 that's very, very wildly successful, right? I was exhausted, Heather. I looked back for the past 17 years and I realized just how much I had worked. I had averaged 100 homes a year every year for 17 years. It was actually average of 135.

And I realized I had missed a lot. Like I was even though I didn't work on the weekends because of the way my marketing is, my digital marketing, but I was always on the phone. I was always at like a high level of stress because real estate's so stressful. I was operating like a machine and I just I was tired. And I realized I didn't want the next 20 years to be like the last.

I wanted to have the success, but with more freedom, more time and being more present. I realized that I missed a lot with my daughters and quite frankly, I felt guilty. And I thought to myself, I've been doing this. I can't keep doing it. I have to do something different. So almost at a desperation for, like, I had to leave that at a desperation for not wanting to stay in it because it was so hard, even though, you know, I was a millionaire at the time,

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that taking that scary leap of faith, and again, if I had known you, I'd be like, what are you doing? You're killing it, oh my God. But you checked in with yourself. You knew this wasn't, you didn't know exactly what was gonna happen next, but you were willing to make a leap

and tell us a little bit about getting into the coaching, starting that business, the digital marketing and how you scaled it massively in the past couple of years. I became a good realtor by utilizing digital marketing, social media, and video to dominate my market. I became a marketer instead of just an agent, and it worked like crazy good for me. So I thought to myself, that's what I have to do when coaching. So, and mind you, when I did this, literally my family said, Christa, you're crazy.

No, you shouldn't do this. It's not a good idea. Like, are you sure? I'm so glad I didn't listen to them because it took me 14 years as a real estate agent to break the million dollar mark. And I did it in 11 months in the coaching spirit, utilizing, and now we're doing million dollars a month. So we've had, we've done over a million dollars a month,

the past 31 months in a row, right now, during a recession, during an economy, during it all, by taking the risk, taking the leap of faith, but it's because I come from an educational based marketing standpoint. I'm a marketer first. Like I love digital marketing. I love funnels. And if you're somebody right now, like you are trying to break out there, you have to get comfortable being uncomfortable number one, but. You have to get comfortable being uncomfortable number one,

but you've got to get comfortable being in front of people and being yourself and letting people see the real you and exposing yourself to people. I pay for attention. And that's how I've kind of gone about the whole digital marketing aspect of it is all put money behind running ads just to get my face in front of people without any call to action. Because research shows it takes about 47 times for someone to see you before they actually click

and the more value that you add, the more you speak directly to some of them or that they will click. So instead of asking somebody to download my book in the beginning or to give me their contact information in exchange for a lead magnet, what I do is I just give value value value and then I'll ask them to click, right? So that has been my strategy and it's worked really, really well for me. was I just give value value value and then I'll ask them to click right so that has been my strategy and it's worked really really well for me. Russell runs and in fact he's the owner of the CEO of ClickFunnels. He actually had me talk about that on stage two years ago. The pre funnel like what is your marketing strategy

before you drive traffic to your funnel and that's been the way I did it in real estate and the way that I did it in coaching. And so when you started doing this in real estate, where a lot of people doing it, like to me, Ryan Sturhand who I had on the show, it was a one who pops into my mind immediately, like I think he was doing this years before everybody. What did that look like when you started doing it? Oh yeah, when Facebook first came out,

so I just spent like over 11 years, I would say, nobody was doing it when I started and that's how you know you should do it. It's no one else is doing it. And I had a videographer come to me and say, Christa, you should start creating video. I'm like, about what? Like no one cares about real estate.

And he's like, yeah, they do. So I literally paid him thousands of dollars. I remember one time I paid three thousand or was it? No, $6,000 for a 30-second commercial. And I took that 30-second commercial and I put it on Comcast, my local channel. I also put out the movie theaters. And that got me massive exposure. People will still say, I see you at the movie theaters. I haven't marketed at the movie theaters for like six or seven years. They say, I see you there, right? So it's like they remember. And so I

started doing it early on. I was scared. Nobody else is doing it. It went from what the hell are you doing to what? What are you doing? Can you teach me, right? Because people saw my growth and success so fast. I was uncomfortable. I know one, especially then, like nobody was doing it. So therefore, I was more of target. But what happened was is that people got to know me. And I call it winning before you arrive. And so I would position myself as the authority in real estate by adding value, talking about the market conditions, doing local community videos, entering, like interviewing local businesses.

And it just like flew off like wildfire. The cool thing is, is that what cost me $6,000 should do for a 30-second commercial. And $3,000 a month to market myself at the movie theaters, now you can do for a 30-second commercial and $3,000 a month to market myself at the movie theaters. Now you can do for like pennies, right? pennies. So it's so much better now.

That's amazing. So all right, you became aware I'm going to start teaching people how to do this. Then how did you launch your coaching program? Did you have like a plan or a strategy or framework or were you just still going to just test and try and just move forward with what happens? I kind of sort of did the same thing in real estate,

but I had to just take, like I believe in, like I'm very fast action taker. I failed forward, I failed a lot, but most people are getting ready, they're aiming, but they don't fire enough. I have fired a lot, right? And so therefore I'll make, you know, eight mistakes, but two of them will be good,

where most people haven't even started because they're still thinking about it. So I'm like, two steps ahead, right? So what I did was I just started the same exact strategy in rural state. I started creating a lot of video content, putting an ad spend like 30,000 dollars a month ad spend because I had the budget behind getting myself out there in rural state because nobody knew me. I didn't have a list.

I only was known locally. Nobody knew me outside of my town. And so I thought I have to do the same thing. I didn't have a list. I only was known locally. Nobody knew me outside of my town. And so I thought I have to do the same thing I didn't real estate. So I did that nationally for about six months, just put content out there, like very prolific content, things like open houses suck. You shouldn't do them. I was contradicting all the normal things that people were saying. And at first, people were like, you're an idiot.

And then it started switching after I kept giving value. And then I launched my book, Sell 100 Hums a Year, and then started creating challenges, teaching people how to use video. And then that turned into funnels and just kind of evolved from there. So when did you decide this can actually move beyond real estate? And maybe this can even move beyond coaching individuals?

So Russell Brunson says, and Dean Grazi asked you just today, he said, you should look at what you were doing 10 years ago, or five years ago. And so five years ago, five and a half years ago, I was where, like teaching people like me now, I was a successful real estate agent who was tired of doing real estate. And so now, like we've really figured out a system

on how to legit do million dollar months, month after month, they're month. And so now, since've really figured out a system on on how to legit do a million dollar months, month after month, the month and so now, since I like Russell Ronson have me speak on his stage in front of his two comic club members, his million dollar earners and teaching this model. And that once I did that, I was like, okay, there's something to this. If he's having me teach this, and so then I launched after doing that, I was like, and people were like, this is really good. And I realized people don't know this, right? And so that was when I got the idea, I love teaching real estate agents, but I know I have

a bunch more to offer. I know I can help people. It's such a small amount of people that are doing the kind of business that I am. And I just had the aha. Let's do it. Now mind you, I have failed miserably. Let me just say that miserably because I launched this in February. Actually, sorry, January. I failed miserably. Let me just say that miserably because I launched this in February,

actually, sorry, January. Now we're in July, and I had this whole way of doing it. I took about 50 people, and I said, I'm gonna give you my whole business model for free. I'm gonna give you the sales, funnels, the scripts, the swipes, the templates, the SOPs, I'm gonna help you hire sales team.

You're gonna get, like my ad copy, you're gonna get everything in my business.. Now it took us like six months. We've ever got a paycheck. People weren't doing the work. Only about 20% of them would do the work. And we realized that was not the best model. Now the good thing was is that we've learned a ton throughout the way. We've learned what not to do. We've learned how to position it better and now we're launching officially in August the end of August actually we're launching and we're gonna be doing a three day event teaching people this model But we're charging our offers gonna be $50,000 paying full or $60,000 payments for a six month program But I had to risk I had to learn the hard way the past six months because originally my model was gonna be Okay, I'm doing it's gonna be you know 50k and then it's going to be 50% of you know getting 1,500 people to an event as many as it takes and it's just been a complete beep show like it didn't work because

you know people are like I'm going to be paying you like they legit would make a couple hundred thousand dollars and they realized holy god, maybe we hit paying you a lot of money and they forget that you're the one that helped them get there. So as they're writing me, we check for a hundred and seventy eight thousand dollars, it's like they're mad about it, even though they weren't making anything before. It's the craziest thing you may have people think, I don't think that way, but we realize that people do, so we're changing our business model. You know what's so interesting. Do you know Alex Hermose? Oh, I love Alex. I actually paid 25 grand to spend eight hours with Alex. So yes, I know. Your story is so similar to him.

And it's so interesting to hear, he had the same realization that he had to fail miserably along the way in order to crack the code so that he could have massive success. So I love that you, I just had him on the show. I think two weeks ago. So I'm so grateful that you just shared that story. So now you're moving into this new,

essentially, I mean, it's the same business, but it's a new business because you're repackaging it. You're doing it differently. Do you get nervous or are there like tips that you can give everyone listening? How, when you're doing something for the first time, how do you ensure that you have success? Here's how you assure you have success,

is that you just don't stop. I think I would have been more fearful if I didn't start this. I feel like the universe has my back so much because the real estate market right now with the recession, we were on track last February, like a year and a half ago,

we did $4 million in one month. Okay, so we were on track to start doing like two, $3 million a month. Well, then the market crashed and interest rates, like interest rates went to 7%. There's no inventory, there's a recession. So I am so glad that I took the risk and took the leap of faith

because I think I'd be more nervous now if I didn't have this. This isn't gonna end up being bigger than my other coaching business. I know it is, right? Because we've helped hypnotists, we've helped people that are teaching investing, teaching leadership, public speaking.

We've taught all these different businesses, tapping, like, you know, how to do really, really well. And so yes, I was scared to death, but I have learned to stop, snap and switch. I've learned like, Chris, that keep going, like, stop saying that to yourself. That's not serving you right. It's, you're not, those thoughts are not training your brain to help you. I stopped, snap and switch my way right out of it because trust me, there's been serving you right. It's, you're not, those thoughts are not training your brain to help you. I stopped stepping switch my way right out of it because trust me, there's been plenty of times

like every day where I'm like, ah, I have to just turn that little, you know, negative voice, I call it the bad wolf, the amygdala, I gotta shut it off. So I know that your ultimate goal with launching your coaching initially was to have more time for the priorities you want. Some more freedom so that you could be more present.

Do you feel like you've been able to achieve that? I love it. You're saying that because the answer is absolutely yes. I always saw my husband and I'm like, baby, I have more time now than I ever had as a real estate agent. And here's a very, very something I need to just to say. Is that when I spoke at Final Hocking Live two years ago, I thought, oh, I'm going to launch this new mob, this new business, right?

But I didn't because my other business wasn't set up correctly. So for example, when I went into coaching, I didn't have my real estate business set up to operate without me. So I went from like making, you know, several million dollars a year to not making that much, you know, all that business because I didn't have it set up. So when I went to fly out, I'm last year, I won number two for the Dean, Dean and Tony challenge. So I got to fly out to meet with Dean for four hours. And he said, make sure you have your business set up. And I said, guess what? I have. So for 18 months, I spent making

sure that my coaching business could like not run without me, but be very, very efficient. I started giving more to my leaders. I didn't back off more, but I backed off in the more of the decision that I trusted them. So we are 1,000 percent ready to do it, but I only I waited. I waited. And usually I'll say, don't wait, don't wait, don't wait. But I had to because I had to make sure my company in my coaching company for realtors was set up in position in a way that I could focus more on the entrepreneurs, right? The experts of the world to teach in this model.

And so, you know, make sure that you're set up whether you're leaving a job or you're ready to get to that next level, just make sure that whatever, that you're set up for success. And for some of you that might me that work on this corporate America, like you got fired, Heather, but if you can have a little bit of a nest egg, you know I even heard Alex talk on podcast once he was saying how you know if I was gonna leave

I wouldn't leave my my full-time job until I would work like four hours at night I'd work every weekend and I'd start getting some momentum and getting some money and I wouldn't leave until I had at At least 50% of my salary and why would you leave at 50% because then he wanted to push to do more, right? So it's just setting yourself up for success, not stopping because I think most people stop too soon. And just being as consistent as you can with it, I think that's what most people don't do.

They don't see the results quick enough. They don't start quick enough. They're afraid of making mistakes. And God, you and I both know we've made tons of mistakes. Like, insanely, one of my team members used to work for the Navy, was it Navy, Army Navy or Force Marines, one of those. And there's a word in that they used a lot and it's they want you to learn resiliency, right? It's one of their words. Be resilient, resilient meaning you can fail and make a mistake, but you've got to be able to get back

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that match your must-have job requirements. Visit Indeed.com slash monahan to start hiring now. Just go to Indeed.com slash monahan. Indeed.com slash monahan, terms and conditions apply, cost per application pricing not available for everyone. Need to hire? You need indeed. It reminds me of so many things that we might forget about when you just have a bad day, right? Like it's easy to get off course. I think I'm a master of mine. But just listening to you, you know, like you just gave us a new idea and how to get your your mind back on course in a different way. You never know what that one tip or trick is that's going to break through to someone that's going to really be a catalyst for their success.

I love sharing anything that's helping you that might be helping elevate them. It means the world's me to help my listeners. So tell me, I know you have something that you wanted to offer the listeners today. If you go to theprovenmodel.com, it's theprovenmodel.com slash Heather. Theprovenmodel.com com slash Heather if you go to that

It's gonna give you a registration for our three day event where we teach people sales and persuasion tactics on how to do virtual events to Southern all it doesn't expert or as a coach or as a consultant So if you're a coach or a consultant or an expert you're not scaling you're maybe you're stuck at the $200,000 month mark, or the $2 million a year mark. This is the event you want to go to because we're going to teach you our whole strategy on how we do million dollar months. So it's theprovenmodel.com slash Heather. So that's anyone that has a product that they need digital marketing for.

Is that correct? It's not. It's like somebody that's an expert already. Like it's be somebody, like just to say for you example If you're like, oh, I don't know what your finances are, but you're like Christa, I'm doing really good But I'm not scaling. I'm a speaker. I'm a coach. I'm this and that but I want to do it at a higher level It's for someone like that. We've helped brand new people that have left like they were an expert in their field And then started from scratch, but that's not a ideal client. We really need, we want somebody that,

you know, kind of already is an expert, has a product, but they're just not scaling it enough. The ProobanModel.com slash Heather, go check it out. I will link it to the show notes below. Chris, thank you so much for your time and expertise today and know that I will be cheering you on for your show day on the Tony Robin stage.

Uh, thank you Heather. I appreciate you so much. Chris, where do they follow you? Where can they find you? Yeah, Chris and me sure you can find me all my socials, you know, Instagram, TikTok. We're on all of them. So it's just Chris, that with a K and me sure, M-A-S-H-O-R-E. All right, guys, until next week,

keep creating your confidence. You know we will be. I'm gonna write a word over here. I decided to change that line in the end of my film. You know we will be... I'm Kevin Miller, a former pro-athlete author, father of nine, and self-help guide. I broadcast the self-helpful podcast from my sanctuary high up in the Colorado Rockies. I'm a fan and critic of self-help. So I invite today's most important influencers to grapple with their own wisdom and stories in an authentic, relatable conversation about self-help and what drives them. With each guest, I conduct a four-part series that distills the guest's greatest wisdom and methodologies

into practical, transformative steps that you and I can use to create our path to a life of growth, freedom and fulfillment. These unique conversations and candid explorations of paradigm shifting perspectives is why the Self-Helpful Podcast has been downloaded over 60 million times by people like you and me who take responsibility for our personal evolution. Change comes through connection and personal experience and this is what I strive to deliver with the Self-Helpful Podcast. I invite you to join me as we elevate our personal experience of life and the way we show up for others. This episode is brought to you by the YAP Media Podcast Network.

I'm Holla Taha, CEO of the award-winning digital media empire YAP Media, and host of YAP Young & Profiting Podcast, a number one entrepreneurship and self-improvement podcast where you can listen, learn, and profit. On Young & Profiting Podcast, a number one entrepreneurship and self-improvement podcast where you can listen, learn, and profit. On Young & Profiting Podcast, I interview the brightest minds in the world and I turn their wisdom into actionable advice that you can use in your daily life. Each week, we dive into a new topic like the Art of Side Hustles, how to level up your influence and persuasion and goal setting. I interview A- list guests on Young and Profiting. I've got the best guest. Like the world's number one negotiation expert, Chris Voss,

Shark, Damon John, serial entrepreneurs, Alex and Laila Hermosi, and even movie stars like Matthew McConaughey. There's absolutely no fluff on my podcast and that's on purpose. Every episode is jam packed with advice that's gonna push your life forward. I do my research, I get straight to the point and I take things really seriously, not on purpose. Every episode is jam packed with advice that's going to push your life forward. I do my research, I get straight to the point, and I take things really seriously, which is why I'm known as the podcast princess, and how I became one of the top podcasters in the world in less than five years. Young and profiting podcast is for all ages. Don't let the name fool you. It's an advanced show. As long as you want to learn and level up, you will be forever young. So join podcast royalty and subscribe to Young & Profiting Podcast. Or yap, like it's often called by my app fam. On Apple Spotify, Cast Box, or wherever you listen to your podcast.