Creating Confidence with Heather Monahan - #351: Unlocking The Secret To Age Reversal with Carolina Oliveira Co-founder & CEO at OneSkin

Episode Date: August 29, 2023

To check out OneSkin click here!  https://shareasale.com/u.cfm?d=1054216&m=102446&u=3821794&afftrack= To get your 15% one time use discount use code: Confidence Remember if you opt in for the subscription you can cancel any time but you can only use the discount code once. In This Episode You Will Learn About:  The determination it takes to get a passion project off the ground How to pivot from a creator to a marketer Using science to reverse the aging process What rejuvenating your skin will do for your life Resources: Website: https://www.oneskin.co/  Instagram: @caroll_reis & @oneskin.co Facebook: @OneSkin YouTube: @OneSkin Technologies LinkedIn: Carolina Reis Oliveira Visit heathermonahan.com Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  Sign up for a one-dollar-per-month trial period at shopify.com/monahan Go to bit.ly/pipedrive-confidence for a 14-day free trial and get 20% off Pipedrive for 1 year! Head to factormeals.com/confidence50 and use code confidence50 to get 50% off. Go to cozyearth.com and get up to 35% off site wide when you use the code “CONFIDENCE” Show Notes:  Have you ever wondered what it might feel like to totally rejuvenate your skin? I have been fighting wrinkles, inflammation, and acne for years but I have never seen results like I have with OneSkin products. The incredible creator and CEO of OneSkin, Carolina Oliveira joins us today to describe how she went from a scientist in Brazil to a groundbreaking entrepreneur in Silicon Valley. The key to her success is twofold: PURPOSE and DATA! She doesn’t leave anything to chance. Her products are PROVEN to work! And I can attest to that. Give OneSkin a chance and see what it does for you! About The Guest: Carolina Oliveira holds her Ph.D. in Immunology at the Federal University of Minas Gerais in collaboration with Rutgers University and is an alumnus of IndieBio, the world's leading biotechnology accelerator. In 2016, Carolina relocated to Silicon Valley from Latin America to co-found OneSkin, and to lead the development of the company’s disruptive rejuvenation technologies. If You Liked This Episode You Might Also Like These Episodes: Why Your Mindset Is The KEY To Success! With Sara Blakley & Jesse Itzler  Discover The Root Of Your Confidence, With Nicole Kalil Author & Host Of This Is Women’s Work Podcast  How to Make Things Happen with Heather & Kelley Tyan, Author & Success Coach!  Learn more about your ad choices. Visit megaphone.fm/adchoices

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I'm ready for my coach to come back. I, and welcome back. I'm so excited for you to meet our guest this week. She's going to literally change your life. She's changed mine already. Carolina, Olivia, a CEO and co-founder of One Skin. She holds a PhD in STEM cell biology and tissue engineering.

She's a co-inventor of five patents and co-author of numerous scientific publications. She relocated from Brazil to Silicon Valley in 2016 to found one skin, a fast growing longevity company developing products to promote skin age reversal by targeting a central driver of aging, the accumulation of senescent cells. Carolina and her team are disrupting the outdated anti-aging skincare industry with their groundbreaking research around skin and longevity. Carolina, thank you so much for being here today. Thank you so much for having me.

I'm excited for this chatting. Oh my gosh, I am too. So, Carolina, will you take us back to you were living in Brazil? I mean, this is just a big jump that you've left Brazil, moved to the US, started a company. I mean, to me, it just sounds like a lot. So can you give us a little background

into how this happened? Yeah, definitely. So I was in Brazil, finished my PhD around by 2014. And I always wanted to translate to the science that I was developing for so many years in academia in order to create something to really bring an impact to people's lives. And after I was finished my PhD, and at that point, we were studying a lot of STEM cell biology in tissue engineering, and basically how we can replicate human tissues in the lab.

So we started a project back in Brazil, basically another company. We tried to make that company work for two years for several reasons. It didn't work out. Like the Brazilian ecosystem for biotech was not, you know, ready yet, the market was not really big enough to absorb our technology.

So we were looking for ways that we can, you know, basically keep that dream alive and continue to work on this project. So we found this opportunity at an accelerator here in San Francisco called in the bio. And in the bio was just like the perfect place for us to be because they basically help like scientists to become entrepreneurs and to start a company. And this was like a lot of what I was not finding Brazil, that kind of resource, that kind of knowledge. So I moved here in 2016, and I was honestly not prepared. Like I was a scientist, I was definitely not an entrepreneur. I had a very basic English, and I didn't know anyone in the city. You know, I saw this as an opportunity to make this dream happen.

So I packed my bags and I came here. And it was a very challenging time. Obviously, at the beginning, we didn't know exactly what would be our product or our technology. So we went through several different like pivots. So basically we started with this approach of growing human skins in the lab to replace animal testing. This was already like a demand that we were seeing like from several industries, but mainly from the cosmetic industry that it does not justify to test animals to develop a cosmetic. So, basically, we could grow human skins in the lab and you can test this new cosmetics

in the skin tissues that we grow and this could be, you know, a great way to test those products and not use animals. But we didn't get a lot of traction for this first idea. So, we pivot to the second idea that was, okay, let's test how this anti-aging products work if they actually work because we know that anti-age is a huge, obviously market, everyone is crazy about it, but consumers are still lost like how do I know if this product is actually promoting any rejuvenation effect. There are so many marketing claims, and unfortunately, there's a lot of like pseudoscience and snake oil as well.

So we thought, okay, we can offer these skins that we grow and measure the age of this tissue that we are growing the lab and see if any product can, you know, change the biological age of this skin. I really like reducing the biological age of this skin, ideally reducing the biological age of this skin. So we started to get more traction there. We saw, okay, companies were in treasurer, like I wanna validate if my product

can actually rejuvenate this skin. And consumers were also in treasurer, like I wanna know if the product that I'm using is actually rejuvenating this skin. But what we found really fast is that none of the products that were in the market, they were designed to target aging itself. So basically, the products are designed to improve like the surface of the skin, but aging is happening at the deeper levels of the skin and all of the companies, all of their products, were basically missing the market. And because we are scientists and because we are on top of the latest research around

like the biology of aging and we know what's driving aging at the cellular level that if we intervene there, we could promote a better effect. We decided like, okay, we're not testing products, we're going to develop a new product that can actually target aging at the source and promote a real age reversal effect. But it took us like a few years to actually land into the product that we are today. So a lot of research, a lot of learnings. How did you not give up during this time? a lot of research, a lot of learnings. How did you not give up during this time? That's a great question.

When I was 18, I remember that my dad gave me this book about, you know, kind of how to succeed in life and the first thing is to have a very clear purpose. And the beginning, I didn't know like what was my purpose. But with time, like, I knew that I love science and I knew that I love like helping people to live better, like live a better life. So in the beginning, I thought, okay, maybe I'll find a cure, I'll be a scientist and I'll find a cure for disease. And then that's it, right? Like I made my contribution. But then when I started studying aging, I was like, okay, if I can actually target aging and then we are living healthier for longer, so basically are preventing the diseases. So I'm helping people in a much more impactful way.

That really resonated with me. And when things were going really hard, I was trying to, okay, if this doesn't work out, what I'm gonna do, I'm gonna go back to Brazil, I'm gonna work for a biotech company, and I couldn't picture myself doing anything else. And then I thought, okay, I found this as my purpose, like this is gonna work no matter what, and I'm just gonna keep doing my best every day. The first year was like the hardest one. I really pushed like my limits

and I went through some really, you know, down moments during this accelerator program. There was time that we were presenting and there was a rank of all the companies that were presenting and I was not doing well and we were like the last one the ring. And that day, I felt like really, I don't know, I felt like really down, but I didn't give up. And at the same day, I also got an email that gave us an opportunity later on in the future to present the company. And then on that second presentation, I won the best speech. And that opened so many doors for me. So looking back it's

just so interesting how you see that a lot of times like there will be so many reasons for you to give up but there is also like a small sign that you shouldn't give up you know you are invited to do this and I was always like you know holding into all the opportunities that I had and I was always like, you know, holding into all the opportunities that I had. And I knew that I could do it. I knew that a lot of people told me, hey, maybe you should go back to Brazil and try something there. Maybe this is not for you. And then, you know, I was like, okay, you were on my list. I'll prove you wrong. So I'll stay in like, in a few years. Yeah, so I think you need to have very like that certain

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Slash monahen to take your business to the next level today. Shopify..com slash monahan. And you'll be hearing this before you know it. So true, but that's not easy what you did the amount of pivoting and then the determination and the commitment to not knowing exactly how that was going to unfold. How long did it actually take you to come up with your first one skin product where you felt I've got something. Yeah, so when we decided really to research this new product and find a new molecule that could actually target aging, it took us around like three, four years. And I know it's because we are being like really truthful when we talk about like we want to make a significant impact in reversing aging is it's

hard obviously you know humanity is trying to figure out this for you know 2000 years or more so I think we were very diligent and rigorous with our research so we only would bring something to the market when we felt that we had something like better than anything else and it was like worth pursuing that idea. So it took us around like three, four years and then once we found our main peptide and I can explain more how it works. Okay, we saw, okay, we have something that's really unique, really powerful. I think there is a great opportunity for us to bring this to the market and really communicate how was this developed? Because this was not developed using the classic, I would say, cosmetic rational. There was like a more, you know, biotech or pharmaceutical rational, like really trying to address the root cause of aging, validating this internally. So we thought that there was an opportunity to bring this story.

And also like the concept of longevity, of like helping people to not only live longer, but live healthier, you know, kind of getting the knowledge that will help us to make better choices today so we can experience a better health tomorrow. So we decided to create a brand which was another challenge because obviously scientists are not marketers. And then a lot of people again doubted that, oh, you girls are like, this is not for you, like this. Creating a brand is easier for you to,

I don't know, publish a paper. Anyways, again, we ignored those people and we said, okay okay we're gonna bring this product to the market. So it took us another year and a half to really like get the product message in the visual identities and all they is strategy to bring the product to the market. So we finally launched in 2021 and the first year was it's still a very challenging year because we're, again, learning how to commercialize a product.

Everything is new for us. We don't know any marketing tactics. We're learning on the fly. But one thing that we're really good is really to be able to learn fast and adapt, like really fast things and like, okay, this is not work. Let's try something else. And then on the second year that we had our product to the market, things started to take off.

And today we're in a very healthy place. The company's growing, the company basically pays itself already. So we pass through that phase that we call the best value, right? That pure that anything can happen in your company can die. You run out of money, you're out of business, and that's simply it. So, yeah, I think looking back, there were a lot of ups and downs, but today,

it's really good to see that all these efforts and the investment that we put on the research is paying off off because consumers are really happy with the product. We have great results and so that's exciting now. Yeah, no, that's such a great point that you make because a lot of times and I so feel what you're saying in my own regard for my business, when you get into something new, when you take a risk on yourself, when you're trying to create a new space, there are no guarantees and your belief in yourself, your commitment to your purpose and your passion

propelled you facing the naysayers, facing the people telling you to go home. And then once you were able to even get that product, that was a great realization. You made, oh, now we need to figure out marketing. Now we need to figure out how to launch a brand. Wait a minute. This is what we were good at, the science.

And now we have to figure this whole thing out. That is so true. And any time you try something and you start stumbling into, oh, and then there's this next level that I have to figure out and unlock. So good for you, that you didn't let that stop you. Yeah, no, thank you. And actually, I enjoy this process.

I think one of the beauty of being an entrepreneur is, at least for me, like first time entrepreneur, is just like learning every day, every day is a new thing. I need to learn about how to scale a company now, how even you know potential to diversify your marketing channels and hire people and keep me people motivated. So every day is a new challenge and it just keep like you're bringing really like you know open and active and excited to learn and to tackle that next challenge

and then give me the next one. Here we you. I can see that you are so motivated. Tell us a little bit about the science behind one skin and how it's so different from everything else that's out there. Yeah. So as I was sharing, when we looked at all the anti-aging products in the market, what we realized, most of them were either based on retinal or acids, or even they have some peptides that can induce collagen, but none of them were actually targeting

what's causing aging at the cellular level. So retinols, for example, how they work, like they induce what we call cell renew, so it causes a peeling effect, like the upper layers of your skin are peeling out, and then you are growing a newer layer of your skin. But that doesn't mean that we are tackling what is actually driving agents. So you are just growing like a newer freshers skin, not necessarily a younger skin. The main

like downside of red now is the side effects, right? A lot of times people will experience like irritation, inflammation, and while you are peeling off, you are basically removing your skin barrier, which is so important to protect your skin against the environmental stressors and pathogens and pollution. So retinitis is kind of a double-edged sort in a way that it will make it look good, but it has like some, you compromise your skin, at least for a period of time. So when we looked at the science of aging,

we found one mechanism that was behind all tissues aging, not only the skin, and this mechanism is the accumulation of damage cells, also called senescent cells, that build up in our tissues over time. And basically those senescence or zombie cells, we call them zombie cells, are cells that are already like really damaged, they have divided either like over 50 times, they should not continue to divide otherwise they could even become like a cancer. So they stop dividing and they start secreting inflammatory signals that spires the healthy cells around the two age

faster. So we like to compare a senescent cell with like a rotten apple in a basket because one you know bad apple can really spoil the good cells. So that's what's happening in our tissues when we have senescent cells like those cells are really basically deteriorating the tissue. And our hypothesis was, and we saw other studies that were doing this successfully for other tissues. If we can remove those senescent cells just like the bad cells, then the healthy cells will proliferate, we start to function normally again, we start

producing more collagen, this improves your skin barrier, and this, you know, even improves your appearance as well. So no one was doing this in the industry, so we decided to start testing new molecules, more specifically peptides, because peptides, it's a biological molecule, it's obviously a small piece of a protein and it is generally safe. So we tested nearly a thousand different peptides in the lab to find which one could actually decrease the amount of those senescent cells in the skin. So again, these took us around like two, three years. Once we found this peptide, we tested like in aged skins that we can grow in the labs. And we could see that the peptide by reducing the amount of those

senes and cells reactivates collagen production again induces proliferation, is strengthens your skin barrier and improves like the thickness of the epidermal layer as well. Meaning that your skin is stronger, is more functional, more resilient. And we can actually measure how much we are reducing the age of the skin as well. So we can quantify that we reduce like 2.5 years

the age of the skin in the lab over course of like five days. Obviously this is a lab experiment. We can translate exactly to humans, but it shows us like, okay, is that different just targeting the surface of the skin, this peptide can actually penetrate, go to the deeper layers and reduce the amount of those aged cells and then help your own tissue to basically regenerate and rejuvenate the skin from the inside out. And the other great point is that

there is no irritation of no side effects. It actually helps like reducing inflammation and sensitization. So I usually say people love retinol for whatever reason, combine with a product like ours because we'll help like counter the react to this side effects of red no. So at least you can get like the best of both sides. Oh, if red no is not for you, this is like a great alternative. And a lot of people have switched and have seen also better results as well. Yeah, I mean, I use the products and have been using the products for months now. And I will tell you, I am a person and I don't know if anyone listening has a sensitive skin.

And I've had sensitive skin of my whole life, whether it be I could get a rash on my arm from, I mean, virtually nothing, you know, walking outside to my skin gets very, very red and, you know, it can feel hot. And I was signed up for retinol for years because that's what society has told us. Yeah, I didn't know any better, right? We only know what we know. I'm not a scientist and I'm not setting it like how you devoted your life to this.

So it's so interesting because the majority of companies are selling and pushing retinol, that's the messaging I hear as a consumer and I continue to buy it. And like you said, I see, I can tell because I can see skin coming off. So I'm like, you gotta be working great. Well, I stopped using the retinal when I started using one skin. And it was so interesting. A couple of things came up for me. I'm 49 years old.

And I will tell you, sometimes I was having breakouts at 49, like, what is this? I need to deal with fighting wringles. I can't all of a sudden be having adult onset acne that I would joke with people and say this, but it was truly because now that I've used your products and read so much about your science, my skin was irritated and like you said, there was inflammation that I was dealing with that I don't have any ish,

I mean, it's completely gone. And there was also that element of feeling like your skin looks thin. And I, mm-hmm. There are people you will see on the streets and their skin just looks thin, like something's off. And you don't know. I even felt a difference.

And like you said, like, it seems my skin seems stronger. It's not red anymore. I'm not having any breakouts. My skin looks hydrated, but the craziest part, Caroline, and I hope you can explain this. And it's hard from a consumer standpoint is, I don't have to use 18 products to have success with one skin, and it freaks me out sometimes.

I'm like, someone will see me getting ready. And they're like, you're not gonna use a hydrating serum. You're not gonna use this. And I'm like, stop it. I'm just trying to follow the program because it's working, and just want to stick to it So how it's very very confusing Yeah, but I mean in the end I think the industry pushed us like so much on like you need more products and more products and more products

And honestly, that's not the reality like if you find like where we you should like reality, like if you find like where you should like intervene to really address the problem, you can get like with a few products, you can get like your best, your health is skin. So that's like the philosophy at one scene. And honestly, the more products that you put out there is just, I mean, for people it's confusing, you needed to evaluate all the ingredients if they work for you, if you're not going to have any sensitization to any ingredients. So if you can nail down, what are the main ingredients that can make a difference in your skin and can really address the problem at the source? That's what we believe that's the best thing to do. Because in the end, obviously, you need to nurture your skin,

you need to support your skin health, but you don't need like 10 products to do that. And a lot of times more, it's just like causing more, you know, stripping is just like, you can easily compromise your skin with so many products out there. So being very thoughtful, very mindful of like, what are

the essential ones? And stick to them consistently. I obviously consistence is really important to see results. But that's why we like to simplify. So it makes easier for people to follow like the routine. I'll tell you personally that I had just in the past two years started noticing that my skin on my legs seemed like creepy.

Nothing, I'm sure other people probably weren't noticing it, but I certainly was noticing it. And I never stopped to think, oh, there's got to be a product out there. I mean, thank goodness you stopped to create one. But when I started using the body part, I literally saw, I would say it was within two weeks. I mean, it was noticeable difference. My skin is not creepy at all anymore.

I'm like, how does that happen so quickly? Yeah, it's all about the peptide and the other supporting ingredients that basically help you skin to produce more collagen again. So, you know, the creats comes with like the loss of collagen, the breakdown of collagen that comes with the aging process. So, our cells are still there and they just need like some kind of, you know, some push, some activation to start like doing what they used to do again.

And obviously remove those bad cells that are, cells that are kind of impairing the good cells to work at their best. So I'm so glad that you share that because the body has been like a great success for so many people. And even for older people that when they skin gets pretty fragile and tends to tear really easily, people have seen amazing improvements in their quality of lives because they used to get

bruises skin all the time. They used to be flaking, eating. And that obviously affects your day to day. And we were happy to be helping these people to ameliorate those conditions. So it's so interesting how we decided from a moisturizer, we already went to your body because we don't want to ignore like the 97% of your skin, that's the rest of your body. And a lot of companies just focus like 10 to 20

products for your face and don't care about your body. And in the end, we need to treat the skin as a whole, right? Like the skin is our largest organ. It is like protecting our whole body. You're going to like this study. We have data showing that the skin aging and the generation because it accumulates those senescent cells that

start producing inflammation can actually impact our blood levels of inflammation because the skin is kind of covering your whole body. So if the inflammation is coming from your skin eventually we'll get into our blood. So one of the studies that we ran with the body product was actually treat your skin topically and collect blood and measure the effect of a topical product on the levels of inflammation in your blood. And we could see that in three months, we can significantly decrease some of inflammatory

cytokines that's in the blood. So really interesting to see like, okay, I need to take care of my skin. It is impacting my overall health. Like inflammation is one of the main drivers of age-related diseases and chronic diseases. So if my skin is a source of inflammation, I need to treat my skin as well. So I think there's so much that comes with this product and we are really proud that people are seeing, like benefits like you're seeing, but we're delivering even more that you can't even see. When you advise people that are trying to products for the first time, what do you like to

tell them in regards to when they can typically see results? I mean mine came within two weeks, but is that normal? Yeah, that's a great question. We run clinical studies for all of our products. But so on the clinical study, we usually measured the efficacy after six and 12 weeks. And we see that after six weeks, you can already see a significant improvement and it gets better with 12 weeks. So it gets better with time. But some people will see results earlier. I think you're too very depending on each skin type.

I would say that from two to four weeks, you can already see an improvement in hydration in your texture, on the roughness of your skin. It's going to feel much more like smoother, but the real makeup of changing the makeup and inducing collagen, this can take up to three months. So we ask our consumers to try it for three months. Some people will see much earlier, some people will see around three months or even a little later, it varies. But that's the data that we been conditioned like I was that you have to be peeling your skin off and you need to have retinol all the time. How do you advise them to make that leave because I know for me initially I was like, oh gosh, I'm so nervous to take a month off to even give it a shot. I'm so grateful I did it, but that was one of the things that I was thinking about. Yeah. And honestly, I was exactly like you. I started using Red now because I had acne. And then I kept using for its anti-aging properties. And I was peeling all the time and I was like,

okay, I'm getting younger. And that's I don't like how I look. But okay, this is for a good purpose, you know. And then it wasn't until we start testing red now comparing other molecules in the lab that, okay, this is supposed to be our gold standard. So this should perform really well. And when we start seeing the genes associated with aging and inflammation, going like super high, that's not how it's supposed to be. So at that point, I basically stop using red now. And what I usually say is that, okay, this could be the acute phase of red now. In which the beginning, you can get like more redness, more inflammation.

Your skin can either adapt over time. If you feel that you're still like peeling and inflamed. This is definitely not good. So usually we recommend if you can adapt you can use retina like two or three times a week in a way that don't feel that your skin is being like sensitive or I would say even like vulnerable because for example when you're peeling if you go to the, you feel that you are much more susceptible to sun damage. So this is definitely not good. So if you feel that red now is not like compromises, can still like, and parents with a product,

with like hours that can really like nurture and help your skin from the inside out. I'd say, okay, if you want to continue two, three times a week, only at night, but if you want to, you know, completely switch to your product that does not cause any irritation and targets like the root cause of aging and induces collagen, hyaluronic acid, the similar levels of retina, one scheme is like a great alternative. So, depend on yourself if the power grid ever quits for a day or longer.

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Cozy earth has been featured on Oprah's favorite things. Five years in a row. All products come with a 10 year warranty. Cozy earth is so comfortable. My tea is incredible. I love wearing it. I feel cool when I'm wearing, I mean, literally, the products are incredible.

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And when you can make small changes like this, you're excited to get into bed at night. You're excited to put your t-shirt on. You just get happy and joyful. And isn't that what life is supposed to be all about? I think it is. So if I can make some small changes, like adding cozy earth into my rotation,

into my sheets, into my linens, and into my clothes, I'm pulling the trigger, and I already made it happen. Cozy earth betting is temperature regulating. For me, that's everything. I cannot be sweating at night. Listen, cozy earth made over his favorite things five years in a row. For a reason, the products are incredible. Don't believe me? Check it out.

Cozy earth provided an exclusive offer for my listeners today. And for you right now, you're getting up to 35% off. Cozy earth dot com site wide when you use the code confidence. That's 35% off right now. Cozy earth.com. Say wide, use the code confidence. You're welcome. What age should people start using your products? There is no, I would say, limit in terms of how young. Usually we say, like, when you are 25, if you're already looking to prevent aging,

our product works really well on the preventative side because it basically helps your skin cells to be more efficient in repairing damage. So if you're exposed to, you know, sun all the time, it's good to have a product that will help your skin to always be fighting those aging docers. But most people that use our product, they are over 30s because they already have the signs of aging and they want to basically treat those signs or minimize the wrinkles and the fine lines. So there is no limit from 20, 25 to customers that are 80s and they are still seeing results and they send us the before and afters and it's on

the website that you guys can check and it's so impressive, it's so nice to see when someone, oh I'm 67 years old, I start to use your products and you know I had amazing results, this is why before and after, this is kind of the best rewards from our work to really see how we are impacting people in many different ages and different states of their lives. It's incredible. What about how many, I'm thinking of everything through the lens of a woman,

but when I'm hearing you sitting there talking about all the different demographics, do you have a lot of male customers as well? We do, and we love that. We designed a brand to be gender neutral. And our main proposition is to improve your skin health. So this applies to anyone, right? The anyone that cares about their health.

So it puts men and women. And we're not caring more about their appearance as well. And obviously, that's okay. I think men, they are usually kept going away. I think this is all BS. I don't know if I'm gonna spend my money. But when they see this science and the data that we have, and we always connect with longevity,

with like improving your overall health and performance, so they really resonate with our messaging. So we have around like 30% of our customers that are men, which is really high for, you know, a skincare product because most companies have like 98% or 99% that are women. And it's really nice to see that we are attracting more people, you know, different g gender than everyone is like caring about their skin health and we are there obviously to support them on their journey. Well, I personally think it's a great part for men

because men don't want to be doing something that's seven or ten steps. Exactly. A simple, right? Like a... Simple. Wash your face, put a moisturizer, you're done. And now we are coming up with a sunscreen soon. So it'll be like the last step that's missing. So that'll be super exciting because we have also great data on this sunscreen because we added the peptide. So the sunscreen protects from the damage, but the peptide helps reversing the damage. So if you have accumulated damage over time, which many people have, like a lot of people like sun tanning and doing all the crazy stuff,

and we didn't know better at the time, right? It was lack of information. So we're really excited to bring this product that can help like reverse the accumulated damage and also continue to protect with a very clean and mineral sunscreen that blends well in your skin tone. So this one is coming up soon. I've been talking about how simple the line is. Can you talk us through the actual product so that everyone understands truly how simple it is? The first part that we launched was a face moisturizer containing this peptide that we call OASO-N. So this can be used on your face, neck, hands, the areas that are more exposed to sun damage.

And then we launched the body product that is basically to treat your whole body, has a little bit lower concentration of the peptide because your body's not exposed. So it makes sense and even in terms of feasibility of like a price point, this was what makes sense for us as well. Then we launch a cleanser that's again, it's a very gentle facial cleanser that cleans

deeply your skin without its tripping your skin, microbiome, without the deeply your skin without stripping your skin microbiome, without drying your skin. And we actually have data in the lab showing that if you cleanse your skin with our cleanser, it's more than doubles the penetration of the peptide. So it's a cleanser that will just optimize the results with the face product. And most recently we launched the eye product that has been like a great success. People are obsessed with that one. And that one also we have like a very interesting data behind it. Because when we were studying these skins, you know, in our body,

the difference of the skin around your face, your eyes and in your body, we realize that the skin here is obviously thinner. And when we measure the biological age of the skin here, it's around 20 to 30 years older than just the skin around your cheeks or temple. So can you imagine that like this skin ages, we know that ages faster, but having this biological data was so interesting. So we know that accumulates more of those senescent cells. So we decided to create a very powerful formulation that contains a higher concentration of the peptide and other active that helps like with the puffness,

like circles and really other concerns around your eyes. And the clinical study from this product is the strongest one. Like we see amazing improvement on hydration, on elasticity, on firmness, and the skin barriers, well, many that the skin is getting thicker, is getting stronger. So we launched

this product at the beginning of the year, and it's been like, you know, already our second best selling products and people are seeing results really fast. So we're really excited about that one. And then the next one that's coming up is sunscreen. So very simple. It's only like right now we have four products. The only one that's missing is sunscreen, but at night you just cleanse your skin with the cleanser prep and then you apply the face moisturizer and the eye product and that's it. In the morning you don't need to cleanse your skin again because it was already cleaned from last night.

So you wash your face or if you shower just apply the face moisturizer as again in the eye and then sunscreen after that's coming but that's less than five minutes. You're good to go. It's so simple. It's scary, but it works. It is incredible. And one of the things I want to mention to you, you're packaging and how thoughtful you were about your, if you can just talk to us a little bit about that's really impressive. Yeah, obviously we care about helping people's health, but we also care about our planet. And we feel so bad when we see so much plastic out there and mainly plastic that can't be recycled. So we designed this refillable bottle that now people that already have bought our products or they are a subscriber every time that they receive a new product is going to be just a refill. So they keep the case and then you add a refill and you save so much, we saved like 50% the amount of plastic after we introduced this refillable bottle. So we've done this for phase, we've done this for the eye.

The body one is a little more tricky, but it's a bottle that's completely recyclable. And yeah, we deeply care about sustainability in our planet. So our customers also really appreciate this effort as well, because it's a little challenging. The beginning, there was some challenge. We went through them and we learned it, but now it's working super well. I mean, I'm already a subscriber, but for anyone who is listening right now and doesn't understand what is the subscription process like. If you go to our website, you can select either like one-time purchase or you can subscribe. You get a 70% or a varies the discount,

but you get a discount when you subscribe. You can decide if you want to receive that product every 30 days, 60 or 90 days. Even if you subscribe for whatever frequency and you want to push your subscription, if you want to escape your subscription, it's pretty easy. You have like your account, but we also send the text messages and you know it's pretty easy to just escape a subscription. So just like a very convenient way for people that okay you know I'm

sat and done. I like this product, I just want to receive it on my doorstep ever two, three months. Usually the products last from two, three months, so you can definitely have that convenience. And it's working super well. We have our retention rates are really high, meaning that the people are satisfied with the product, with the system, and it's convenient for the customer as well. Have you gotten any kickback from other skincare companies? I feel like it's a radical move that you guys have made that they're, I mean, you're disrupting an entire industry. Yeah.

I mean, a lot of the bigger companies, they're definitely interested in what we're doing. They want to partner with us. They're kind of, you know, we can collaborate or if you're you know, interested in exiting, let us know. But from the other ones, I don't think that we're not getting any attack or anything because we have the data to prove everything that we say. So it's hard to fight against the data, right? So I think we have this amazing advantage that the data, right? So I think we have this amazing advantage that we continue to have like our research team in the lab that is developing the science and generating the data. And if you are a subscriber, if you get like our newsletter, you can just go to our website and get our newsletter.

You're going to learn like the data that we developed and this builds like trust. So I think for now, you know, we're good, we didn't have any problems, but we feel that we are already kind of causing a little bit of discomfort in the market, which is, you know, every disruption causes that. So it's fine. I mean, when we talk about bread now and that kind of thing, but I also used to use bread now. I saw the data and okay, I need to re-evaluate. So it's all falling the data. It's not the personal. The thing about running your own business is every single hire counts and no hiring partner

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they are designed to be safe first for every single skin type. So as I said, it works for people from 25 to whatever age they are different skin types. So we haven't had any significant adverse effect from a different skin type. So it's definitely suitable for our skin types. And you said that you cancel, you use retina, you just want to use that on a different day and take a day off from using one skin. No, actually you can use in conjunction. So I definitely recommend either like applying one skin first

and retina on top, basically you are creating a layer of protection when you have one skin. And then you add the red now to do do its work but without again damaging your skin. So whenever you use red now, also please use one skin but then give up a day off of red now and then you can use again. So mostly alternate the days that you are using red now but you want skin you should use seven days a week morning and night because it's pretty gentle and it's just going to make your skin healthier and stronger. And so if you are using any product, not even just retina, you should use the one skin

first before you use anything else. Yeah, we usually recommend that because it will allow the peptide to absorb best. So we want to make sure that the peptide that's the main ingredient is being able to penetrate in the skin. Otherwise, if you layer too many products, then your skin is basically already blocked. So we want to make sure that the peptide gets in there. Well, thank you so much for the work that you have put in that has not been easy to figure all of this out and to help so many people. You're helping me and I'm so appreciative. Every friend that I have shown my legs to like jumped on your products and every single one of them is telling me the same thing that I'm saying. So thank you so much for making it easier to be

healthier and look better at the same time. Thank you Heather. So happy to hear this feedback. That's what keeps us motivated, you know, to continue to do our best every day. And thanks for having me today. How do people get a hold of you? They have questions or where can we send them? Yeah, check out our website onesk.co.co our social media at oneskin.co and again, subscribe to our newsletter. If you have questions, we also have our customer support that can help, but yeah, we'd love it to hear any feedback and we are there to talk and share a little more. Well, you know, I've never backed a skin product before.

I'm backing this 100%. I'm gonna put a link in the show notes below. Give it a shot. You will not regret it. And you'll be sending me and Carolina a big thank you. And kill. And next week, keep creating your confidence. This will give you a major confidence boost too.

Okay, you know there's zero chance. I am going to teach you so much about such an incredible product line that's literally gonna change your life. Well, it's gonna change how you look, which then changes how you feel, which then changes how confident you are. That's how it works for me anyhow.

Well, I'm gonna give you a deal because I'm your girl. So here's the thing, go to the link in the show notes. There is a link there. Click on that link, it's to take you to one skin. This is what I would do. There's three products. There is the eye product, which is the highest percentage of peptide.

It's incredible. Look at the before and afters on the eye. Crazy. It's so good. The skin, OSO1 product, same peptides, and the body, OSO1 product. Literally the crepiness on my legs gone doesn't exist. Bye.

That ship has sailed, thank goodness. Okay, so the code that I'm going to give you is a one-time use. You're going to get 15% off once. So I am a go-all in kind of person. Clearly, you know that about me. I suggest you get the subscription on all three products. Here's why. Then you get the discount on all three products. Here's why. Then you get the discount on all three products forever in perpetuity. And you can cancel it at any point in time. So

even if let's say you're going to order all three and you don't know, you're like, well, am I like Heather? Do I really need the body product? Get all three. If in a month you're not noticing something cancel, but you will I mean I certainly did for sure and look at them before and after is obviously I mean 3700 five star reviews read them. It's incredible So you're gonna love it. I'm super excited for you I would do the subscription on all three and then at any point in time you can cancel if you want to It's so straightforward so easy and so powerful. Game changing. I'm so grateful that I found this product line and you're going to see how many other

people are to when you click the link, the code, one time use for 15% off, everything confidence. Click the link in the show notes below. When you're going to cash out, you type in confidence and you get a 15% discount. One time you use and you're welcome. I can't wait to hear what you think. Let me know! I'm gonna play the role over you.

I decided to change that time and the end of it. I feel like I could have been more insane than the world once you're in here. Start learning and growing. You can inevitably something will happen. No one seems alone. You don't stop and look around once in a while. I'm Kevin Miller, a former pro-athlete author, father of nine, and self-help guide. I broadcast the self-helpful podcast from my sanctuary high up in the Colorado Rockies. I'm a fan and critic of Self-Help. So I invite today's most important influencers to grapple with their own wisdom and stories

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