Creating Confidence with Heather Monahan - #378: Pivot Mastery Unleashed with Lori Harder: Navigate Obstacles & Surpass Expectations - Your Ultimate Guidebook

Episode Date: November 28, 2023

To check out OneSkin click here!  https://shareasale.com/u.cfm?d=1054216&m=102446&u=3821794&afftrack= To get your 15% one time use discount use code: Confidence Remember if you opt in for the subscription you can cancel any time but you can only use the discount code once. In This Episode You Will Learn About:  How tenacity & flexibility lead to TRIUMPH The easy daily practice that will keep you motivated all the way Navigating obstacles & knowing when to change your direction entirely  How you can start adding value Resources: Website: loriharder.com Pre-order glōci here Listen to Earn Your Happy Read A Tribe Called Bliss Text POWER to 310-496-8363 to receive the Power 9 Youtube, Facebook, Instagram & Twitter: @loriharder Visit heathermonahan.com Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  Right now you can get Two Memberships for the Price of One at masterclass.com/monahan Head to airdoctorpro.com and use promo code CONFIDENCE and depending on the model, you’ll receive UP TO 39% off or UP TO $300 off! Show Notes:  Are you ready to be inspired? Today, I’m delighted to bring you a truly jaw-dropping journey of resilience, self-belief, and entrepreneurship with CEO, fitness champion, author, and podcast host, Lori Harder! She is the master of never giving up, keeping her goals in mind, and pivoting before disaster strikes. I cannot wait for you to hear all her tips on staying motivated and making MOVES! It’s all about falling in love with what you do and believing in your vision. You can do it! Let’s get started today.  About The Guest: Lori went from an in debt-highschool-dropout to a multimillionaire. Her journey ranges from going door to door recruiting for the religion she was raised in, being homeschooled, helping her Dad on kitchen and bathroom installations, barista, waitress, network marketer, personal trainer, gym owner, fitness world champion, 11X cover model, women’s event host, author, podcast host, entrepreneur, educator and now founder and CEO. If You Liked This Episode You Might Also Like These Episodes: #320: THIS Is How You Know The BEST Is Yet To Come with Heather! #332: Become Your Most Convincing Self With The Power of THREE With Heather! #336: The Confidence Tips You MISSED From My Masterclass With Heather! Learn more about your ad choices. Visit megaphone.fm/adchoices

You know, as a founder, you're the visionary. You are the enroller. It is literally our job to solve problems and reenroll in the vision. Like get a different vision, reenroll, get everyone on board. I'm on this journey with me. Each week when you join me, we are going to chase down our goals, overcome adversity and set you up for better tomorrow. Hi, and welcome back. I'm so excited for you to meet our guest this week.

Lori Harder has built three separate seven figure businesses. She's the founder and CEO of the Beauty Hydration Company, H2Glow, the best-selling author of a tribe called Bliss, a transformational speaker, and the host of the Earn, your happy podcast with over 50 million downloads. Her career started in fitness as a three-time fitness world champion, 11-time fitness cover model and gym owner. She's had thousands of students attend her events, go through her courses, and be in her

membership programs. Her biggest passion is creating products and companies that support ambitious women to grow their businesses and dreams. Lori, thank you so much for being here today. I am so excited to be here. You cracked me up. All right, so people look at you and they say, oh, this woman is so beautiful. Oh, of course she's successful. She has everything going for her. I love your backstory and for anyone who doesn't know it, will you please share that your life hasn't always been rainbows and mystical fairies?

Oh, I'm so glad that you asked about the backstory, actually, because I feel like the bios are 15 to 20 years in the making. And that's one of the things that I really want people to understand is how long it actually takes. And that's also why I'm so passionate about talking about falling in love with the process as well, because we're always just only in process. So let's go back. I'm going to take you back all the way to when I grew up in a little town called Marquette Michigan, tiny, tiny town, most people don't even know where that is because it's an upper Michigan and they don't even know

that there's an upper part two Michigan. They're like, are you by Detroit? No, no, no, let's go eight hours, like, let's go Canada. Let's just say that. So from a release small town and my circle of influence was even smaller than the small town because I was raised in a more restrictive religion. So I had a congregation of about a hundred people and I wasn't allowed to associate with anyone

outside of that. So my entire life, it was just this congregation of a hundred people. I went door to door talking about the Bible and I was homeschooled through high school. So for me, when I thought of my future, it was very limited because you weren't really allowed to go out and do big things. It wasn't what you were supposed to be thinking about because really, I'm gonna use a lot of biblical talk here, but you were really supposed to be just working and storing your treasures up in heaven.

So for me, at a really young age, I remember around the age of 13, I started to get like these visions of something bigger for my life. I didn't know what it was. I just knew that when I watched women on TV who were like doing either fitness competitions or who were dancers or performers or even like speakers that something inside of me would just like my heart would race, I would like feel like like your body's coming off of the ground, like I would just get these big visions of could something like that be possible for my life. And quickly I would come back to reality and say this is

not going to fly within the way that I'm being raised. So I knew this as a teenager, it started to become really real to me that I wasn't going to be able to share about these dreams or ideas that I had because you weren't really allowed to do those things. Like it was frowned upon to go to college, it was frowned upon to do more than just be talking about the Bible. So with that, as a teenager,

that started to feel really suppressed. And I had the realization that when I was 18, I was going to leave. This became a real internal conflict. And I like to talk about this, even if you're not relating right now to exactly what I'm talking about, even if you're not relating to the religious portion, I want you guys to put yourself in this place where you've probably been before, where your dreams aren't matching your reality or your current family's beliefs or your current community's beliefs or what feels possible for you within your town or within wherever you live. And so it's like that moment of, wow, how do I even make this work within this reality where nobody thinks this is a good thing?

Nobody thinks this is possible. This goes against a belief system. So at 18 I had to make the decision that when I left, I really left. Like it wasn't just about leaving my home. It was like I was making a choice for myself and for whatever life that I was hoping to have and had to leave the other one behind. I knew nobody in this new land of like weaving. I didn't have any friends. I had a couple friends and they kind of did the same thing. But it was like being out in this new world of everything was uncertain.

That's really when I just started dabbling in a lot of different things. It got worse before it got better. It was kind of like that. You know, when a spring is held really tight and you realize that you now don't have that, someone holding you down, I just went crazy for a while. And something else I want to add was a lot of people knew me for being in the fitness world when I was in my late 20s, early 30s and growing up, I was in overweight kid.

I had to make some extra weight on me. My whole family was overweight. And my whole life I was told that it was our genetics. So, you know, I remember being around the table, sitting at the table with all of my ants. I have five ants. And I don't know if I brought up what I wanted to do or brought up that I was starting to work out. And they said, well, it doesn't really matter because you'll always be fat. You'll be fat like us forever. It's who we are. And so these were the conversations that we're going on in my head. And I remember in that moment when they said that, my whole body said, no, like I reject this statement. I'm going to figure out what it's going to

take in order to change whatever this curse you think that you have. And so that's when my life started to get into when my mom would go to grocery stores, I beg her for fitness magazines. You know, I'd be like, if you're going, can you grab me this or can I go with you and I'd bring the magazine and be like, we're getting this magazine. And I'd read that, you know, these women were saying what they were doing. And I had the realization that I wasn't doing any of those things. I wasn't eating healthy. I wasn't moving my body in the way that they were.

So I was having these breakthroughs in my teenage years of, maybe it's not genetics, maybe if I did these other things that these people were doing, I would get a different result. So it's really the background that I want to share in order to kind of say where I came from, but also to relate to everybody listening

because I'm sure that they've experienced something similar that we're all, you're probably tuning into this podcast because you're trying to break a pattern because you're trying to start something new because you're trying to find people who also, you know, believe in a bigger vision for their life. I love that you shared that these people were speaking this, what was their truth and trying to speak it into your aunts and you're rejecting what they're saying. That's not easy to do. I know firsthand when you have family speaking to you

that way because of course, they mean it from the kindness of their heart or from all that they know and just they think they're protecting you. That's not an easy conversation to have. How did you get yourself to actually leave and like make that leap? That sounds super scary for an 18 year old.

How do I leave? You know, honestly, I just was ready to do it at that point. I think because I started getting these feelings at the age of 13, by the time I was 18, I just felt like I was ready to go. And I have to give so much credit to my parents because they were so loving. And they also, my dad instilled such good work ethic into me

that I wasn't also afraid to take care of myself because it was a really big deal that everyone in the family participated and took care of something. It was just expected of you to do that. Like at a young age, we were going down to his kitchen and bathroom shop and sweeping and, you know, earning an allowance and making money and on the weekends That's what we were doing. So I think that I had a really good foundation of yes This wasn't matching and I wanted to leave but that also made it harder because they were loving people and it's not like they were doing something wrong It's that our beliefs were so totally different But I did have that really good like establishment of being able to take care of myself

How do you go from getting out on your own and saying all right but I did have that really good establishment of being able to take care of myself. How do you go from getting out on your own and saying, all right, I'm gonna start reading these magazines and start practicing what these people are preaching and seeing what happens for me to becoming literally a cover model of fitness champion. What does that look like? So that is where I love to share.

This took me a long time. So you guys, I joined my first gym at 16 years old. I was already working out literally at eight years old. I was doing my older sisters like workouts with her. And so I had already really good establishment of working, like I had established working out. I kind of like understood it. I was in my routine, but I never had the nutrition part

dialed in. And when I moved out, I got really heavy into drinking and I put on a bunch of weight because I was just like drinking, I was lost, I was depressed, I was eating terrible food because I'm in my early 20s, I'm living off from and I'm going out, you know, I'm eating three meals during the day and then I might as well be eating three more from, you know, midnight to 3 a.m. So it wasn't going well. So it wasn't until I met my husband and we got married. I got married really young. I was 24 years old, but it wasn't until I had a little bit more sturdy of, you know, a daily life and a routine that I was able to start looking at nutrition more.

And so at that point, these different visions and dreams of what I wanted to do were starting to get a little more clear. And I had seen women doing fitness competitions on TV. And I was like, okay, I'm seeing that these women who are on covers of magazines are also doing these fitness competitions. So maybe this is something that I should do. And that's when I thought, okay, I'm going to try to learn how to do this. And I started dabbling myself with like kind of following what they were saying in the magazines, but there wasn't a whole world. This wasn't really online. Nobody was like saying how to do it. And one day I was watching MTV of all things

and there was like a real life show on there where it was real life. I wanna be a fitness competitor. And there was a woman named Kathy Savage on there who was helping this woman become a fitness competitor. So I started researching her the next month she came out in this oxygen magazine that I read all the time, which is a fitness magazine, and she was putting on a fitness camp, like to teach women how to do fitness competitions.

I had never flown alone. I hadn't really ever even traveled much at this point. I jumped off the stairmaster that I was on ran over to my husband and I was like, I'm gonna go to Boston. You guys, I'm from the Midwest. I really didn't travel. I didn't even know what East Coast people were like. I was like, I'm going here. I'm gonna do this thing. I'm gonna just figure it out. So that's what I did. I go to this fitness camp. I'm like a total introvert at this point. Like I was the most shy human being ever. I had social anxiety, I would have panic attacks, I had plenty of them all, I was there. And so I land in Boston that I just remember it was like the

biggest culture shock of my entire life. Like I thought everyone was yelling at me even though they were just talking like how they normally talk. And so I go to the fitness camp and I'm just like a wall flower in the back. And I remember it being so overwhelming that I was like, I don't know if I'm going to be able to do this. Like this isn't my personality. These girls are so loud and they're like really good at getting a tension and they're just like outgoing and out there. And it was the last day of that fitness camp.

And I'll never forget which she had us walking like doing these like model picture, like being an introvert and like being so scared and having her asked for you to do a model walk in front of everybody, like a stage walk. And so I was like, you better just suck it up and give it all you got because you're going to look stupid, like scared and stupid, or you can actually look like you're trying. And so I did it. I like really tried. And she said one thing to me, one thing. She was like, oh, you're made for this. That was it. And I had never had somebody breathe life into me with words like that.

And I had no idea what that was capable of doing for someone. And that was the first moment of, wow, like when you were around the right people and when people who were doing it say something to you or something positive, you can actually change the trajectory of someone's life and that's what she did. I took those words and ran with them and really started to throw myself into fitness competitions which by the way did not go well for a while. It took me four years to end up winning a fitness competition and it took me like six years to get on a cover

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Thank you for sharing the timeline. How long it took? Because that's amazing. And thank you for also sharing how you felt like you are so out of your element, but you invested in yourself. You took the risk. You showed up. You risk looking like an idiot, right? Like you risked it all and moved forward. Anyway, the funny thing is I am from Boston. I am friends with Kathy. And I was with Kathy a couple years ago. She was saying the kindest things about you and about your husband. She's such champions for both of you. And it just, to me, just reminds me good people and doing good and taking care of people and life always comes full circle because that's how you end up getting connected to other

good people. So it's just, it's so amazing. You know, she's so proud of your journey. She's so proud of you. And it just, like, she's your biggest champion in the world still on the East Coast East Coast. I mean, I can't imagine. I don't know where I'd be if that's the importance of people and putting yourself out there and when you're drawn to someone like just go, just go, you never know what's going to happen. All right, give us a cover story. Okay, so this is year five, I believe. And at this point, I had done so much pitching to this particular magazine called

Oxygen Magazine. This was the big dream. It was to get on the cover of this magazine. It's like back in the day, you guys, if you were in the fitness world, it's the cover of magazine you wanted to be on. From when I started doing fitness competitions, that's also when you would start doing like your photo shoots and you'd be pitching and you'd write in, hey, I want to be in this is who I am. I do this, I work out like this, I eat like this, I wanna be in the cover, this was old school pitching, right? You just kinda just like, look at me,

I'm doing another photo shoot, look at me, am I good enough for the cover? And so, you know, I'd send in once a month, like literally once a month, I'd write to these people, is it possible for me to be on the cover and that, you know, get a layout or whatever this looks like? I'd love to do a workout for you. No, no, no, no, no, no, every single month. Like, they were very nice, but every single month that was a no. And so, you know, you try to get these different contacts and you go to these

different places where the editors are and you try to get to know people. And that was really, really helpful of, like of actually establishing relationships. Then I got the, like, I'm not sure where this whole idea came from. I think it was just like podcasting and starting to hang around with people who are really doing the do. And I had the realization that pitching is one thing, but creating relationships is a whole other thing and adding value. And so this is when my pitch is really started to change.

And I started to look at this magazine as a business because that's what it was. Where a lot of people were not thinking of it that way. It was just like, put me out there. Don't you want me to be in the cover? Like, no, they don't. They want to know how you can help them. Like, what is your audience? Like, what value can you add? So this was a huge epiphany realization for me of how can I add value to them? And I started really even just setting up my life like that, like thinking how can I be valuable enough for these people, for them to even want

to put me on the cover, for them to want me in a layout. So I wrote a cookbook, I did some like YouTube channels where I was doing recipes, I had started a big community, a fitness community, and I worked really, really hard on just building up value within my community and building value with women and building value in relationships. And so my pitches had started to change. And when that started to change, they were like,

okay, we'd love to have you come up. You can do like some recipes, you can cook. You can also put this on your YouTube. I know that you said that you were gonna go speak on stage. We would love if you would share the cover like you said, you would like all these different things. Okay, not the cover, whatever you're doing. So I go up in there, I'm going to go shoot a test cover.

Now, you don't get flown up to these things. You pay for everything yourself. Like, you get ready, you dial it in. I prepped for the 12 weeks. Like, I am like hungry and tired and broke. Because at this point in our life, we also have just lost our house. We lost our cars in the recession.

Like everything was downhill for us. So this was a really big deal that I was taking money we didn't have. And I was investing it in something very scary. That may not happen. Like my husband was not super excited about it because he was like, this is a little hobby. Now, he doesn't say that anymore,

but this was like the whole narrative going on. So I fly up there to do a test cover and a layout and we do a whole cover shoot all day long. Everything, the outfits, the hair, the makeup, they're like, this is amazing. Like very much, this is to be used as a cover. And so I go home and I'm like, oh my God, my dream has come true. Like they get the cover story and they do the whole thing.

It's coming out the next month. And so this is now year five in the making of rejection. So when I finally get it, I'm like, oh my God, this is it. And so a month before the cover comes out, I get an email that the cover is not coming out. And so there were rumors that this happened a lot. And once that you didn't come out, you never went up again. Like it was like the kiss of death.

And so I just had this moment of my dream is over. Like I can't believe I just did that. Nothing's coming out. Why isn't it coming out? They don't give you a reason. So you're just stuck there thinking that you're ugly or something or that you suck. And so I was like, oh my god. So instead of letting my brain go there, which I did for a day header like everybody, like truly, I was like, oh my goodness, this is the worst thing

that could ever happen. I decided that I was just going to be so valuable that I was going to become undeniable, not only to them, but everybody else into myself. And so this went on a year trajectory of creating a life where it was like, no one's going to ignore me because I'm not going to ignore myself. I'm going to decide that I'm valuable with or without this cover. And so that's always a choice we can be making. I could have either said, I suck, I knew it. LeCa long I waited and I'm still not the girl.

They won't even tell me why. And it was a decision to go, nope, I am deciding that I'm good enough and I'm enough and I'm going to show them. And so I kept pitching. I just kept right on pitching the whole next year. One year later, I went up again, finally, the next year they said yes, we can try this again. And then that went on to 11 covers.

Oh my, that is incredible. I love that story because it's just so much rejection over and over again and not quitting and choosing to add value. And sadly, and I'm saying this because I don't want people to think of you this way, but sadly, many people do whether any type of beauty, fitness, people will marginalize a woman and say, she's just pretty, you are so smart, so business savvy. You've built such a massive community,

businesses. I mean, you have so much success. Was it hard for you? Once you achieved this great success over in this arena to get people to take you seriously in a business context? I think at the beginning, it was, but I also, I never really had a problem with like pivoting for some reason. And I think it's because I don't look at it as pivoting. I just look at it as there's so many things in life that are layer, like even fitness, you can't do fitness without mindset. So I would always talk about the mindset portion of fitness.

So during my fitness years, I never was just talking about the workout ever. That was so boring to me. Anybody can, you could literally download any workout from the internet and get really fit from it. Yeah, you have the mindset and you have the nutrition. It wasn't like rocket science. There's no thing that's going to make you a certain way, unless you have all the puzzle pieces. So for me, it was, I had always been talking about mindset because it was always my biggest struggle, you know, still to this day, I wake up and it's me against me. Like, there is still a girl in there who wants to be lazy,

who still finds it very easy to say really negative things to herself. Like, so I, every single day started almost doing it for me on Facebook, like writing mindset posts, and that is where it didn't seem weird for me to start transitioning into personal development is because I was already really talking about it. And so it took me about a year to really notice from like my events and even email lists and like social following when I really decided to go from fitness into personal development. I did notice it took about a year to like really get more into the arena of personal development pivoting into it, but I had been talking about it so much that when people think about pivoting,

you should really just start talking about the thing that you want to do next. We're adding it in or showing that, hey, it's not, I'm not just this, I also love this. And so it doesn't feel like a crazy pivot, or it doesn't feel like people are only gonna think of you as the other thing that you were, you're really showing that you're more well-rounded. Oh, I love that because if we're not pivoting all the time, we're not growing, we're not gonna figure out

that next great opportunity. So I've watched your journey. I saw you take the TEDx, write your book, a tri-pop list. I mean, you had on the outside looking in, it looks like massive success after massive stage, book deal. Did it feel that way going through that time? It didn't, didn't. I was proud of myself because I was doing the things. I have tried during my fitness career was more when I was like accumulating these wins, but I wasn't allowing myself to feel it. And I will say that I learned this lesson because when I won fitness competitions finally after year four, I had one

three fitness competitions in one year, like three national titles and went from nothing to that. And I remember after I won the first big one, I went up in my room and sat alone on the bed and said to myself, was this it? Like this was the moment that I was waiting for this whole time and that I didn't allow myself to enjoy and that I struggled for and thought for and didn't have weekends for and I'm literally sitting in a room on the bed by myself. Like, it's not the finish line you guys. Yes, it felt really good.

On stage was amazing. I cried. It was incredible. But it's so brief that you better love who you are and you better learn to fall in love with the process. So that's really the moment after that that I was like, girl, you better love your day-to-day life. And you better love the challenges and you better learn to love the struggle.

And it's not like I fell in love with it overnight. It's not like I still even love it, but my perception of it is so different and I understand that I need it. Like I need the challenge and I need the struggle and I need to be solving challenges in order to be happy because when you're not, you truly are not happy without that and you're not growing. That's really where I learned to fall in love with the journey. So when things were all happening after that, I guess it felt like I was doing all the things that I wanted, but I will say the new struggle that I was having

outside of falling in love with the journey was comparing myself to other people. So even though a lot of people it looked like I was doing amazing things, and I was. I was comparing myself to people who were a hundred times further than me. So I didn't know how good I was doing until now to be honest with you. And I wish I could go back and go, girl, like you're doing amazing. Don't compare yourself to those people's journeys. How did you finally get that? Because so many people struggle with comparing themselves to somebody else, myself included. Martin, it was getting in the rooms with those people later, like allowing myself to get in the rooms with the people who were away ahead of me, like thinking I was worthy enough to do that, to actually listen to the conversations of, oh, I heard those numbers,

but I didn't actually know you were splitting that with all of your team and your people, and I didn't know that, you know, you did X to scale, and I'm just not willing to do what you did in order to get there. So then I'm fine with it, fine with you being there if I'm not willing to do that, or, you know, the numbers that you're hearing really aren't real. Like that was happening a lot too. You start to like hear these different things in the industry. And you have no idea. So I think that getting those rooms and hearing the real story, that's one of the biggest

reasons I love. I am obsessed with events. I'm obsessed with mastermining. I'm obsessed with sitting in groups of women and really talking about our numbers and what's going on. Otherwise, you fall into a trap of thinking you're not good enough and not knowing the story when that's not the case at all.

When you could actually be doing better than people, even though your launch was less and they just had to pay people out way more. I learned that one as well. I was like, wait, I was doing better than these people. I was comparing myself to because they were paying so much more in out though to even get those numbers. That is so true that we can cough these stories in our mind of what's actually happening,

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Like, I'll talk about the podcast just because a lot of people say, like, how do you grow your podcast so big? Well, it's a year seven, and I've done like three episodes a week for seven years. So, I mean, that's one way is just being consistent. And, you know, people really started to notice my podcast like three years ago on what? You're fine. So it's kind of like, the whole theme, you guys, is just finding something that you can do consistently,

that you somewhat enjoy, because it's all going to turn into work. But also, if we can create some joy around it, that's amazing. And just keep showing up consistently, because there's so many brands right now that I'm even looking at and comparing but also being inspired for this new brand

that I'm about to launch. And I'm forgetting there on your five, you know, I'm looking at them going, oh my God, they're crushing it. It's important to go and look when were they established? What did the start look like? And I was just sitting with a friend last week that we were visiting.

And he said to me, he goes, you know, I'm about to start my podcast. And you know what I did? I went back and I listened to your first podcast. And then I went back and I listened to Ed my list's first podcast. And then I went back and I listened to, he just kept naming these people and he said, you know what?

I feel good. I feel like I can start my podcast. Everyone sucks at the beginning. You have to start. I love it. Yes, it was such a good thing to think about is you guys, I remember I used to compare myself to Marie Forleo the time when I started doing video.

I had started a YouTube channel. And I wish that I would have gone back. I did later and go watch her first YouTube's because I'm like, oh, I can do that. We all start in the same spot. So I think that that's, you know, one of the most important things you can do on the journey. I know that not every business that you have had has been successful. Can you walk us through what it's like for you having some failures in business and how do you

come out the other side of it? I've had a lot of small failures. I think every week is made up of small failures, but I've had some very big big epic failures. And I actually would never, ever wish them away because the woman that I've become on the other side of them is you I am so proud of myself for making it through the last two and a half years that I've made it through that I would never wish it away. Even though in the moments, it was very dark. Like 3am waking up stressed out scared and I'll tell you why. So right before the pandemic, I think 2019 or 2020, I had set out, I had gotten this big vision that I wanted to do

products. It was very interesting and products. I wanted to do a product company. I was like, you know what? I love courses and I love events. But like, I really want this new challenge. I want to connect women in a different way. So I started a non-ocaholic Rose Spuritz company and an alcoholic version.

So there were two versions. And I was going to put questions on the back of the can because I wanted more mainstream women to get this message of connection that I was talking about in my books and that I was talking about on my podcast. And I thought what are mainstream women doing? We're kind of connecting over cocktail hour. We're going out. We're having wine. And we're wondering why we're coming home, you know, feeling disconnected and crappy. So I thought I'm going to make this light rosé spritz. I'm going to put these connection things on the back of the can. Well, everyone thought it was a great idea because we all wanted something lighter and we all wanted to connect.

So I had raised $2 million from 54 women who all love this vision and also loved the journey of being in a products company because if they got to see it, maybe they could be it as well. So that's why a lot of women were investing too. Well, they got to see it, but they also got to see a lot of the struggle, which is very powerful. And so they're still on the journey with me. But as the pandemic kept going, what happened?

It took me a while to even raise the money and get ready to even start this company. And as we were getting started, the pandemic is happening, which then something happens during the pandemic called the pandemic, where you can't even get aluminum cans and where the price of aluminum went up, then the price of shipping went up, and then co-packing got shut down for a while, manufacturing, co-packing. They weren't able to take new people,

but what was happening is the people who were helping us set up, we're still taking your money, even though the people on the other side, we're not really working. So it was a very interesting moment in time where if you had products or anything like that, it was just kind of either all unhold or skyrocketing. So during this period of time, it's like we're trying to move the needle, we're trying to make things happen, we're trying to like have all this stuff come together.

And we went to hundreds of different places, literally the number on the spreadsheet of the all of the different places that we were going to, we went from being able to, before the pandemic, like, get the people that we would want to work with, and maybe have them like, help us with pricing because they want your business to, having them say things to us like, okay, maybe we'll take you, but you have to pitch us, and you have to tell us how much money you think you're going to make in the first three months, and you have to set the number that you think you're going, this is a real story.

Set the number that you think you're gonna hit in three months, your projections. Then you need to give us $15,000 on top of this to hold it. And if you don't hit that projection, then we keep your $15,000 and you're out. This is from a vendor. So I would create Pitches. I'd get on there and grovel.

And I was like, this is where my time was going is I was like, this is insanity. And so I had a few moments where I was like, there were things that put us at a complete stop, which I'll tell you, but in that moment, I was like, wait, even if we land this, and I give them the 15K on hold, and we don't hit it. Like, let's just say we don't hit that number.

They're going to keep my 15K, then I don't have somebody to go to, and we're out. Like, that would be done because I'm not in line for another spot because no one's taking me. Do you know what I'm saying? It would be stopped. It would be on a halt. And so I was like, well, I can keep going. I can get another backup plan to then do what? It was a crazy, crazy time. So with that said, then I was running into these different things,

my investors, where the licensing company first thing wanted other socials, which that's not a great thing for them to part with. They didn't want to give their social securities, but they ended up doing that. And then the second thing that they came back to me with two months later, as we were going down the road of licensing, was they wanted each individual fingerprint of every single investor. And I'm like, I have celebrity investors. They're not going to go give you their fingerprints as well for an investment. Like, they're going to say, no. So that was a huge moment for me where I couldn't move forward. Not to mention we had done all the numbers as much as we could. I'd be operating in the red in hopes of getting bought into to three years without knowing and continuing to operate in the red and just raise more money. I had a very, very, very

universally lucky god sent woman sent to me and she is a huge deal in the alcohol industry. Talking about like, if you have an alcohol brand, you're consulting with this woman, or she's worked with you. So we actually become friends. And she says to me, I'm gonna tell it to you real. Because I'd show her everything. She says, you can either continue to raise money

and you would need to start raising 10 million more dollars today to even have a chance to get out in the world at all. And maybe, maybe you'll do this. She's like, I'm just telling you the honest truth. Like if you were a celebrity, maybe, and I even tell them this. So I was just looking at two roads.

And I was like, this is not a smart business anymore. This is where a true business woman, where a true business person would say, this is dumb. Let's pivot. So that was my moment of, this is not smart. Like, even though everybody thinks we're going in this direction, even though this was the dream that we raised the money on, this is no longer a smart vision. Like, you will be stupid to continue down this path that you're just going to lose their money and then you're gonna have to ultimately tell them,

sorry, this failed, even though I had a feeling it would right around this point, but I kept going because I was too scared to tell you or I felt too stupid to pivot or whatever other reason is going through your head. This is interesting to me because I can see both sides. I also believe in there's always a solution, right? Like we can always find a way and like you said,

there's another vendor out there, there's another shipping company, whatever it may be. What have you learned from that experience that can help inform you and others moving forward? How do you know when it is time to let go and move on to something different or when it's time to push through? Well, I had pushed through at that point for like a year and a half. You know, we were throwing

money at it, but just money wasn't working. I was like really getting great relationships with people who were high up in the alcohol industry. That wasn't working. And honestly, at the end of the day, it was just your numbers. Like, if your numbers aren't going to pan out no matter what you do, I couldn't charge way more for this product of the day, it was just your numbers. Like, if your numbers aren't going to pan out no matter what you do, I couldn't charge way more for this product. In fact, I was already going to be charging the very top, top, top. And the only way to get those numbers down was massive scale. And I wasn't going to be able to hit that massive scale at the rate that I wanted.

So how did I know? I think that, you know, there's a spot where you just need to really sit and look at your numbers realistically and say, is this even a smart business? Are my margins at a place where in the next year or two years they could even be where I want and the answers were no. And how do you retain those investors, retain those funds, and then bring them on the attorney with you to something new?

Well, you live a little bit of your personal nightmare by yourself for a while. What, it was like a solid week that I had to process. I cried, I was up in the middle of the night, I was like, I can't believe I have to go and tell these people this. And so I reached out to a few other people who had companies and a few people's companies who we invested and I was like, wait a minute, I'm an investor in these companies and they've all pivoted, all of them. They've all pivoted from their original products. They've all just continued either a product, maybe they had a product suite of like three products, they've just continued one or two and added two more or they've

added 10 more since they started and then really kind of stopped this other one that's not really working. So I was like, wait, I think this happens all the time. I just need to talk to somebody to help me learn how to tell the story to my investors who's been there before of why this is a good thing. So that's what I did. I got in the fund with these people and I said, hey, here's where I'm at.

Here's why this is so much smarter. Here's why this new idea is way better. What do I do? And they're like, oh my god, this happens all the time. And actually, you're one of the people who people like to invest in because it means that you're not willing to get so stuck in your ego or fear or worrying about what people think to not go and change. So that really helped me that they're like, no, no, no, this is a trait that you want in a founder. This is amazing. I'm so proud of you for doing this. I'm proud of you for doing it while you have money left. And I was like, wait, I'm proud of you for doing it.

Okay, I'm going to be proud of the fact that I see that there's money left, like a good amount of money that we could go and create something with the same vision to different product. So I think this product is even more aligned now. So what happened is, you know, as a founder, you're the visionary. You are the enroller. It is literally our job to solve problems and reenroll in the vision. Like get a different vision, reenroll, get everyone on board. So I just took that on because I am a natural enroller and I thought, okay, I first have to like really understand and see how this could be better. So I let myself sit with that. It's like such a better fit for the community. The margins are a million times better. It's a better product. I'm more excited about it. We can market it in such a

a way that doesn't have all the red lines that alcohol has like we were so limited and I can create an ambassador program with this one. I couldn't pay people on the other one. So I just gathered all of that evidence of why this is better, created a story around it, wrote that investor letter, really truly believed it when I sent it. I still do and I still know it. And I can say that 98% of them were super excited and the other 2% I literally got on the phone with. And I had a conversation.

So as I got those emails back, I asked if they would jump on the phone. I love that you conversation. So I just, as I got those emails back, I asked if they would jump on the phone. I love that you reached out to people who had done it before so that you could have them talking through what succeeded for them or didn't succeed for them. So smart. And then you were your honest vulnerable self and stepped into what your strengths were

and made that work for you. So congrats on that because I've never gone through something like that, but listening to it, my heart was racing just hearing. I mean, when you set up at three in the morning, crying, of course, because you're thinking you're, you're jeopardizing the trust that other people put in you and just when you really care with a lot of risk, there is a lot of heart weight and anxiety that can come with it. That is not easy, but excellent job. Are you so excited moving forward with this new product? I am so excited because, you know, as we were building the other company,

it felt like I was going uphill and every time I'd get higher, extra weight was added. And with this company, I feel like things are happening. The relationships are working. We're so excited about our vendors. Like people are excited to work with us. We actually get to negotiate on pricing. It's a totally different world.

Not to mention, the product is just such a better fit. It's a daily beauty hydrator. The name that we have chosen is Glowsea because it's all about glowing skin. And it is a skincare routine that you can drink. So we're really excited about it because I'm all about little things in your life, little daily rituals that really move the needle

for you and make you feel really good, that just kind of like reconnect you and recommit to who you are. And for me, whenever I've had hydration products, because I love them, always have loved them, especially once I moved to the desert, I was like, oh my God, I need all of the hydration products possible. Plus, I don't know about you guys, but I'm like a toddler when it comes to water.

I want it to be flavor when I drink it. It just helps me drink more of it. And so I'm excited about this product because it's something that I use, that I love, that I know that my community loves and I also know that we typically drink water, not just because we want to hydrate, and we know we shouldn't, it makes us feel better, but we think about our skin, right? Whenever I drink water, I'm like, I know I need this, my skin's really dry. So why not put all of these amazing skin superfoods in there that are also going to help your skin

and it tastes amazing? So it's just a really great fit for my community because I know they're already using it. I feel like a lot of us are in that place where we do want to feel our best and we want to look our best. And I think that's women in general. And I can also be able to create a beautiful ambassador program which, Heather, I have a background in network marketing. I love helping people get paid women especially. So that's what's really exciting me most right now is the idea that I can also give people a product that they become obsessed with. And when they do, they can also get paid if they refer it.

It's amazing. You can see the dots connecting when you look back, but it was impossible for you to know looking forward where this was going. You had to move forward through that unknown, taking those risks, having those 3 a.m. nights where you couldn't sleep to now come to a place where you're saying everything is actually coming together. Do you think looking back, I had horrible situations in COVID as well? Do you think looking back, it was a function of timing or do you think looking back that this was the plan the whole time you were meant to do this better product, this more innovative product. I believe firmly, it's always meant to be this. And I also believe I was meant to go on that journey.

The lessons would take me a month to sit here and tell you about. And I know that you know that because you are out in the world doing big things. But yes, I believe it was always meant to be this. I can't actually believe I started with the other one now that I'm here. But yes, I think it was always meant to be this. You mentioned that you have these routines and these small things that you do over and over again. I know that you have a text program. Can you break down for us? What those routines are? What are you sharing with people and tell us how to sign up so we can get more of this wisdom. Yes, well, you know, for me, I've never been that

person. It may sound like it in my life where it's like, I just go all in with these big things and my life changes. It's always been little incremental things that I have done. It's like habit stacking, right? It's the idea of atomic habits. It's like, just start this one thing because Heather, I know you talk about confidence all the time. It's like confidence comes from when we keep promises to ourselves. And I think we lack confidence and people don't know how to create it because they over promise to themselves. I learned really quickly in life. Just start with a little promise to start small and be

like, okay, I did this for a week. I'm proud of you. Okay, I did it for three days. That's so good. Let's do it again next week. Chris and I, my husband started something called the Power 9 probably 10 years ago. And it's super easy. It's just in the morning, we wake up into each other. If you don't have a partner, you can write it in your journal,

you can do it to yourself. You can text it to a friend. Chris is traveling on the road right now. We voice-note it our power-9 to each other. It's three graditudes, three excited abouts, and three things that you're manifesting. But I will send it to you and tell you why this works

and exactly how to do it and what it's done from me and my life. So all you have to do is text the word power to 310-496-83863. And then I'm gonna send you the power nine because truly, that's been the thing that even throughout all of this, Heather like building this new company, I have kept my excited about like within my business instead of focusing on what's negative in the morning, I'm like I'm so excited

to build this. I'm so excited that I get to include women on this. I'm so excited that I get to create a community with this, even if I'm feeling so much anxiety about something or scared to send that investor letter or whatever it is. And then also the manifest, it just stays right in front of my mind every single day. And I think it's so important to say, what am I shooting for today? And that's really what this does. Clearly, it's working, right? So, guys, sign up for this text program. I'm going to put it in the show notes below. I'm signed up. Lori, thank you so much for all the work that you're doing. I am cheering you on. Guys, check out Earn Your Happy Podcast

over 50 million downloads. This girl's put the work in and she is breaking it all down for you. Lori, we are cheering you on. Thank you so much. Thank you so much for having me. This was so much fun. Oh my gosh. Guys, until next week, keep creating your confidence.

Hi friends, I am here to tell you all about a new podcast that I am loving, creating confidence hosted by my friend Heather Monahan, who is part of the YAP media network. Heather sits down with experts like Gary V, Sarah Blakely, and Les Brown to share with you the techniques and strategies to create your confidence, pursue your dreams, and leapfrog the villain you'll meet along the way. Creating confidence is all about elevating your confidence to its highest level ever and taking your business right there with you. I love Heather and I love her approach to really supporting women in this online space. And I want to share with you some reviews so you can hear what it's all about. I love that this person says that Heather is so inspiring and each episode is filled with

tips and tricks on how to become more confident and live the life of your dreams. I especially love this one. I love how open and vulnerable Heather is and it makes her so relatable. She just draws you in and is able to relay her message so eloquently and in such a wonderful and encouraging way. I agree with that 200%. If you are looking to up your confidence level, you have to check out creating confidence now.

You can subscribe to creating confidence with Heather Monahan today on Apple podcasts, Spotify, or your favorite podcast platform. This episode is brought to you by the Yap Media Podcast Network. I'm Holla Taha, CEO of the award-winning digital media empire, Yap Media, and host of Yap Young & Profiting Podcast, a number one entrepreneurship and self-improvement podcast where you can listen, learn, and profit. On Young & Profiting podcast, I interview the brightest minds in the world, and I turn their wisdom into actionable advice that you can use in your daily life.

Each week, we dive into a new topic like the Art of Side Hustles, how to level up your influence and persuasion and goal setting. I interview A-List guests on Young & Profiting. I've got the best guests. Like the world's number one negotiation expert, Chris Voss, Shark Damon John, serial entrepreneurs Alex and Leila Hermosi, and even movie stars like Matthew McConaughey. There's absolutely no fluff on my podcast, and that's on purpose. Every episode is jam packed with advice that's going to push your life forward. I do my research, I get straight to the point, and I take things really seriously, which is why I'm known as the

podcast Princess and how I became one of the top podcasters in the world in less than five years. Young and profiting podcast is for all ages. Don't let the name fool you. It's an advanced show. As long as you want to learn and level up, you will be forever young. So join podcast royalty and subscribe to Younger Profiting Podcast. Or, yeah, like it's often called by my app fam. On Apple Spotify, Cast Box, or wherever you listen to your podcast.