Creating Confidence with Heather Monahan - #390: The #1 INSIGHTS From My Journey To Success: Introducing "Who Knew In The Moment Podcast" With Phil Friedrich

Episode Date: January 9, 2024

To check out OneSkin click here!  https://shareasale.com/u.cfm?d=1054216&m=102446&u=3821794&afftrack= To get your 15% one time use discount use code: Confidence Remember if you opt in for the subscr...iption you can cancel any time but you can only use the discount code once. In This Episode You Will Learn About:  The #1 takeaways from my career journey My mistakes, my leaps, & my strategies for a successful life How to generate the opportunities you deserve  How the lowest points in your story are moments for growth Resources: Listen to Who Knew In The Moment? Visit heathermonahan.com Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  Head to airdoctorpro.com and use promo code CONFIDENCE and depending on the model, you’ll receive UP TO 39% off or UP TO $300 off! Sign up for a one-dollar-per-month trial period at shopify.com/monahan, all lowercase Go to HelloFresh.com/confidencefree and use code confidencefree for FREE breakfast for life Show Notes:  I have a special treat for you this week! Today I am sharing my interview with Phil Friedrich on the Who Knew In The Moment? Podcast. We sat down to discuss all the most important insights I’ve gleaned over the years. Have you ever wondered how I got to where I am? Now you get the answers! During all the ups and downs, I have learned some of my best strategies to ensure success for the future. Let me encourage you to take these lessons and skyrocket your career! I can’t wait to see what you do! If You Liked This Episode You Might Also Like These Episodes: #333: What It Looks Like To Let FAITH Guide Your Path with Rachel Luna Certified Master Neuroscience Coach, Speaker, Author, and Podcast Host #331: The One TRUTH to Elevate Your Mind, Unlock Your Power, & Heal Your Soul with Jon Gordon 15x Best Selling Author & Thought Leader #341: The Secret To Owning Your Future with Dean Graziosi Author, Entrepreneur, & Business Expert Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 Sign up for a $1 per month trial period at Shopify.com slash monahan. All lower case. Go to shop fight.com slash monahan. Now to grow your business, no matter what stage you're in, Shopify.com slash monahan. What actions are you taking today to move yourself closer to that? Well, building that that next potential client that next potential deal that next potential close that next potential opportunity. All of it happens as a result of building that momentum and none of it happens today for tomorrow. I'm on this journey with me each week when you join me you're going to chase down our goals. We've overcome adversity and set you up for better tomorrow. After you speak to us, I'm ready for my close-up. Hi and welcome back. I'm so glad you're back with me this week.
Starting point is 00:00:52 Okay, so it's a new year. And of course, I want to try something different for you. So I was recently on a podcast called Who New in the Moment with My Friend Fell. And I thought this would be a good start of the year reminder to think of your pivotal moments that got you to where you are today by sharing with you some of mine, starting with my very first entrepreneurial decision
Starting point is 00:01:15 at nine years old to start my paper route. Just remember, you get to create the life you want and the goals you want to achieve. What do you want your next pivotalippaal moments to be when you reflect again at the end of this year? You've got this. I'm rooting for you. And for a little inspo, here's my conversation with my friend Phil. Hello and welcome to another episode of Who New in the Moment, the podcast. I'm your host, Phil Friedrich. And today, I'm honored to have Heather Monahan with me. A little bit about Heather. She has quite the
Starting point is 00:01:49 story, but to start with, I mean, at one point, she was a C suite executive, top 50 speaker, an amazing podcast that she runs, and she's author of Overcome Your Villains. And one of the quotes that she has that I really appreciate, and I think you're going to hear throughout her story is a great way to grow your confidence is to shine the light on shame you've experienced. So Heather, thanks so much for being on. Thanks, Phil. You said I am the author of one book. I am the author of two books. Do not leave out confidence creator. Come on. That's on me. She's got it though. Get both of them. No. Well, so Heather, to start your story, as a young girl, you decided,
Starting point is 00:02:26 hey, I want to try and earn and make some money and you get into delivering papers. So talk a little bit about finding that inspiration when you're young and wanting to start earning funds. Phil, that was not inspiration, right? So I grew up poor. And so when you grow up poor, it's like a blessing in a curse.
Starting point is 00:02:45 When you're in it, it sucks. You see all these other people that have these things that you just don't have access to. And at that age, you don't know the where with all how to figure it out. I didn't. But my mind, the way my mind worked, thankfully, was like, oh, hang on.
Starting point is 00:02:58 How do I get out of this situation? How do I get over there and get into that situation? Which PS we made it. So we got, however, I really was thinking about it at that really young age. And so the first thing I remember thinking myself is like, go make money. Heather. And so I was nine or 10 years old. I don't remember.
Starting point is 00:03:14 And I got my first paper route that morphed into, you know, busing tables at a diner and then working fast food restaurants and then waitressing and then bartending. And then ultimately what I didn't realize at the time is I was training teaching and developing my skills in reverse with sales person, right? So by the time I graduated college and took my first sales job, I was an expert. I had done it for 20 something years
Starting point is 00:03:38 and it's so funny, I look back now. I won every award at the Gallaud winery. I was the youngest brand manager of the state. I mean, crazy things happened for me in sales. And everyone would always say, you're so lucky. Oh my God, nothing about that was luck. What it was based on was I started working when I was nine or 10 years old
Starting point is 00:03:57 and I, through trial and error, taught myself how to sell. Yes. Now, something that's intriguing to me as people have one life experience and then they're able to radically change their life experience, but they have kids. How do you instill that element as you are now a mom when your son has a disability to grow up in a different environment than you did,
Starting point is 00:04:22 but you still want him to learn certain probably principles and things that you had to learn growing up. So how do you do that? Wait, first I have to tell you something funny. So you just remind of you of something. When I was earlier in my speaking career, I would run things by my son. Like you look at one anytime and for anyone listening,
Starting point is 00:04:39 you have a presentation, whatever. It's so helpful to whether it be your family members or people you love, be like, hey, listen, give me 30 minutes right now, I'm going to get up and do a pop. Tell me what you think. I would do this to my child relentlessly. Dinner time was like, mom's doing a talk against the night. So I gave a talk for him one night and I was doing it the next day for a charity. And it was funny because in the talk was all about raising money to help inner city youth in Miami. And I was on the board of this charity. So I was trying to get real personal with the audience.
Starting point is 00:05:07 So I had to bring in my own personal story, right? Because you want to get people emotionally charged about it. So I'm telling the story of how I grew up poor and what it looks like when you grow up poor and how limiting it can be. And my son's listening to the whole thing, listening. And at the end, how was it?
Starting point is 00:05:23 He said, why haven't questioned? And I said, OK. And he said, am I growing up for two? And he had no idea. And I'm like, buddy, living in a high rise in Miami Beach, facing star island, Jake, his house is hardly growing up for it. So I just, I'll never forget that like, it just falls on deaf ears when you don't know the kids have a worry about money in his life. So it is funny. To your point, that's a huge concern for me, right?
Starting point is 00:05:48 Because as I mentioned, rolling up, or sucked in the moment, it was a blessing in the end, right? I have this relentless drive that I can't shake this day, I'm 49, and I've achieved a lot of success in life, and people will say, why don't you slow down? Why don't you go on vacation more? And I'm like, there's so much to be done.
Starting point is 00:06:06 You know, I'm constantly driven and focused on outcomes and getting things achieved. So and that truly, I truly believe so much of that is based in growing up with very little. So with my son, obviously we take a different approach. I didn't know like, you know, everybody, when you're a parent for the first time, I only have one child. I'm a rookie at this whole parenting thing. Well, I research it, I talk to people, like, what are the best ways to figure it out?
Starting point is 00:06:32 And people will give you all their opinions and strategies. But for me, what I learned is living who I am and who I want him to know he has the possibility of potential to be the best way I can ever teach Mike and feel you know me. So like, you know what I'm about, you know what I preach up, what I speak about, what I write about, what I do podcasts about,
Starting point is 00:06:51 whatever, I truly live it and I live it in my household. And so my son, and this is where I think it's so important to really be the authentic who you are because your kids are gonna be the ones who are gonna pay the price as a result, positive or negative, probably. And so my son sees me when I hit Roth bottom. He sees me when I lose the huge deal. Like I don't hide that stuff from him. I tell the dinner table. Like, I'm still waiting on hearing back from these guys. I haven't gotten that deal lots
Starting point is 00:07:18 up yet. You know how important this is to us. Like I bring him along in the journey so he can celebrate the wins wins but also see none of it is handed to me. It's all about, you know what mom did mom sent a life-size cut out of herself to them overnight let's see what happens when they get it today. He said why would you do that? I'm like I need to be top of mine with these people and he said oh that was brilliant. So I didn't expect to.
Starting point is 00:07:39 I share all the things that I go through with him. He watches what happened. He comes to my events. He sees me speak on stages, right? He comes to my book signings and sees people telling me their story, how my work changes their life. Cut to, this is a crazy story. During COVID, he's a big athlete.
Starting point is 00:07:55 He couldn't play sports. He was on homeschool. It was horrible for him and many children of course, being isolated. He didn't do well in school. He had to go to academic camp in the summer, nightmare, so we had to fly to New Hampshire, live in a tent for a month.
Starting point is 00:08:11 Otherwise, we're just gonna have to stay back. So he's like, I'm gonna go do it. I'm gonna get it done. I'm gonna make it work, Mom. Don't worry. So he goes, I get a phone call one night. They're like, we're sorry to inform you. Your son's in the emergency room
Starting point is 00:08:23 who's playing basketball today and he broke his arm. Um, gotta be kidding me. So I'm jumping in the next flight possible the next morning to go get him and I'm thinking I'm taking him home. He can't write. He can't take a shower. He's living in the tent and I get up there and he walks out of this tent with no bags or anything and gets in the car with me, kisses me, and I say, wait a minute, where's all your stuff? Yeah. And he's, I'm not coming home with you.
Starting point is 00:08:50 And I said, what do you mean? He's like, I didn't come this far to come this far. I'm gonna complete this thing, whether I have to get a trash bag on, and I have to errands around here with one hand tie behind my back. He said, I'm gonna figure it out, Mom, because I'm not a Twitter, and I'm not gonna give up.
Starting point is 00:09:04 I lost it in that moment when I was priming my eyes up. I never thought he had that internal strength within him, but he does. He didn't have to grow up a core to say, I'm not a quitter, and nothing is gonna hold me down. He finished that program. He was awarded the number one writer in the camp,
Starting point is 00:09:20 which was shocking, because that had never been a thing for him. He came home and he got into healthy eating as a result of that experience because he met people who ate like it was such a beautiful experience for him that truly shaped and developed him. And I know a lot of people would see that as a negatively, you know, whether you're living in a tent doing academic camp and it's horrible, whatever, and you break your arm.
Starting point is 00:09:42 For him, it was like this incredible experience that really changed and developed him into such an incredibly young man. I love it. As people, many people say, more is caught than taught, right? So there it is. You are living proof, what you're doing at home, he's picking up on.
Starting point is 00:09:57 You have your moments. Well, another great one was, my son is big in the NBA. He's going to play for the NBA and it's been this way since, I mean, he's three years old. And, you know, he's not the tallest guy in the NBA. He's going to play for the NBA and it's been this way since, I mean, he's three years old. And, you know, he's not the tallest guy in the world. He's 5'11, he's 16, but like,
Starting point is 00:10:11 there's kids he plays against that are 6'4 right now in inner city Miami, right? And so he doesn't have all the advantages some of the other people have. He has other ones. He's always said, I'm going to the NBA, I'm going to the NBA. Okay, absolutely. Like, you got to make it happen.
Starting point is 00:10:23 What does that look like? You better figure that out. I don't know. I've forgotten the NBA, so you got to figureBM. Okay, absolutely. Like, you got to make it happen. What does that look like? You better figure that out. I don't know. I've forgotten the MBA, so you got to figure that out on your own. So I'm always just challenging him to figure out what does that roadmap look like for you? And it was so funny in one day I went into his room and I see this, basically, it's like this vision board of going to University Miami and playing for Coach Al and him at, you know, in the NBA. And I'm like, what is this under wall?
Starting point is 00:10:49 And he's like, oh, that's my vision board. And I said, what is this? I look at it every morning, when I wake up, and every night when I go to bed, it reminds me all the things that I'm going to be achieving very soon. And I said, who taught you how to do that? Because I actually don't have a vision board. And he said, tell myself. And I was just like, oh my, like, this is like, he's living this.
Starting point is 00:11:09 That was a really proud moment too, that I didn't tell him to go do that. He took it to live and figured that out on his own and just wanted to go do it. I love it. Now, talking about taking initiative, you mentioned earlier that, you know, through different jobs, you end up in a sales role with a winery, and that's going well until it's not. And then you go to a chance network event and meet the next opportunity. So talk a little bit about how seemingly something that could be super stressful, like, oh my gosh, I can't, what am I going to do next? Turns into an amazing opportunity if you're willing to put yourself out there. Okay, so I'll say what happened. I was doing incredibly well. I was one of the two women
Starting point is 00:11:54 on a team of 100 men. And I was number one in the country. I was, I ended up getting promoted. I was like 22 years old. I get promoted to brand manager for the state. I'm killing it. And now I'm working for the head of the whole company and he starts sexually harassing me egregiously. I didn't understand. I remember thinking like, is this my fault? Why is this married man sending, you know, things like this to me? This is crazy.
Starting point is 00:12:17 I don't know what to do. And instead of, I wasn't very confident at the time. So instead of like, I'm going to go get a lawyer. I'm going to to map this guy and tell him, no, I just ran away. I'm like, I'm leaving. I kept a journal because I had a great other manager when I was my year before who was a wonderful human, wonderful man. And it was so committed in my success and developing me cared about me. He was like our mutual friend, like a Jordan Montgomery, just like a good person, right? And truly cared. And so I had
Starting point is 00:12:43 shared with him what was going on. He's like journal everything, document everything, and just keep doing the next right thing. That was his advice, which is great advice. I took that journal, I went to the owner of the company, I said, I want you to know something. This man is unethical and horrible, and I'm leaving your company because of it. You need to do something.
Starting point is 00:13:00 And he said, how much money do you want? And I said, I don't want any money. I came here because I'm leaving. I'm quitting and I just thought you should know. And with that journal, he said, how much money do you want? And I said, I don't want any money. I came here because I'm leaving. I'm quitting and I just thought you should know. And with that journal, I said, I'm giving it to you. And I gave him that journal. It's so funny now that I think back to that day. And I'm proud myself. I did the right thing. I'm sad that I didn't push it further because it's guy didn't get fired. It took years. He did it to another person. And that's when he got fired. I'm disappointed that somebody else had
Starting point is 00:13:26 experienced what I did, and I could have changed that. However, give yourself, Grace, I didn't have the knowledge I have now. Let that job without anywhere to go. I was living with my boyfriend at the time from college. We'd been together for years. And I was like, moping around the house, what am I going to do?
Starting point is 00:13:42 I got to figure something out, because I'm super driven and very aggressive. He's like, oh, you'll figure it out, don't worry. And he hadn't an event one night. And so he and I went to this event. And one of the things I know to do is like, walk around and introduce yourself to people. You never know you're gonna meet anywhere. And so the more you do that,
Starting point is 00:14:01 the more comfortable you become at it. And so I was walking around introducing myself to people and I met this one guy and I started chatting. He ends up sitting at our table. And so I'm chatting with him and he said, you know what, you should work for me. I'm like, you can't afford me. And who little didn't exist back then, by the way, really give me a number. And I said $80,000.
Starting point is 00:14:22 And I was 23 at the time. And I thought that was a huge number. And he said, that I'm going to start tomorrow. And I thought, all right, so I'll start tomorrow because I didn't have a job. Come to find out, the guys worth millions of dollars have private jets, the lore. Anyways, he ends up becoming my partner within a year.
Starting point is 00:14:39 And he stills this day as one of my dearest friends and a close mentor. When I started podcasting, an online store was the furthest thing from my mind. Now I'm selling my group coaching on the regular and it is just so easy. Oh, because are you Shopify? Shopify is the Global Commerce platform
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Starting point is 00:18:31 subscription is active. That's free breakfast for life at hellofresh.com slash confidence free with code confidence free. So talk a little bit about that because I know you said there were certain elements of you that maybe weren't super confident yet, but yet there is an element of confidence to be all that, you know, pursue people, have conversations with folks. So talk about how one person could be confident in certain aspects of their life and yet insecure or not confident in other aspects. Yeah. So for me, I've pretty much always been confident in business.
Starting point is 00:19:06 Doesn't mean in every business situation, but all on business, I know I'm going to win in the end because one thing I learned early on, if you outwork everybody else and you do the right thing, like you tell the truth, you're an ethical human being, you care about the outcomes for your clients, that's really the magic to it. If you do those two things, you'll beat anybody else. So I knew I had that with me. I know I'm a good person, I know I'm an outward everybody else. So I don't ever feel like, oh, I'm screwed,
Starting point is 00:19:34 you know, in this situation. I just know keep going back to that. Listen, I've learned a lot more and better strategy since then to layer on top of those. But if you have that foundation, you can feel pretty safe in that. However, doesn't mean in your relationships or in dealing with people who are supervisors or ahead of you, like you can lose your confidence in or endating or at the gym or, you know, there's
Starting point is 00:19:55 so many different ways. But confidence is not like a static thing that I hit it over here. I'm going to nail it everywhere. It's going to ebb and flow based upon where you're adding, where you're pushing yourself to go next. And so, yes, I definitely felt confident in those type of situations where I met that man who ended up giving me that job. But when he moved me to Saginaw, Michigan, I didn't feel confident at all. And I was taking over his company and living in a new environment, a new arena and meeting new people personally. That was incredibly hard for me, right? So the funny thing is, I'd go back to what I did feel confident, which was back to work.
Starting point is 00:20:31 So I would just keep like pushing myself back to work, go back to work, you're really good at this. And what's interesting is the more time you spend in arenas where you are confident, you can start parlaying that confidence out to other, like Heather, you can figure this out. And I do talk to myself in the third person like this and it works helps. There's actually neuroscience behind it.
Starting point is 00:20:49 I did a podcast episode of this, but I'll say Heather, you know how to get here and you know how to achieve this level of success. You can figure out how to do it over here too. Don't sell yourself short. You know, and like give myself those pep talks so that I can figure out ways to build confidence in the arenas where I'm not intrinsically confident. I love it. Now, you mention you get hired and then that is going well. One day, the relationship side is not going well and you get asked to hop on a plane and go check it out.
Starting point is 00:21:19 Yeah, that was crazy. So yet again, it's not rejection, it's redirection. I had gone away for a weekend. I've been living with my boyfriend for, I don't know, four years. We've been dating for seven years. I don't know, long time. And so I thought we were getting married and apparently he did not.
Starting point is 00:21:35 And so I went away for a weekend. I got home, come to find out he'd had a big party and had cheated on me. And cheating is like not in the, I know for some people, it's not that big a deal. Whatever, not in the parts for me, I don't do that. So I was out and leaving and moving in with a girlfriend of mine and never wanted to see him again.
Starting point is 00:21:53 I was heartbroken, I was disaster. I went to work wearing my heart on my sleeve, like no makeup on it's ears and my sweet mentor boss that becomes my partner says to me what happened to my girl like who are you what where's that and I said you know I've been cheated on and he's happily married and went on so he's like coming my office come talk to me and we sat down and talked and he said I'm really worried about you I said me too goes you know I think a great idea would be for you I'm like when he goes pop on a plane and never come back I'm like yeah that do you go? It's pop on a plane and never come back. I'm like, yeah, that sounds great.
Starting point is 00:22:25 He said, oh no, I'm serious. And I said, well, what do you mean? What does that look like? And again, Phil, I had never thought about leaving Wister, Massachusetts where I grew up. Like maybe Boston to be in the city, but never would I, all my best friends were there feeling.
Starting point is 00:22:40 And major change, she said, I'm gonna offer you a partnership. I'm gonna make you a very wealthy young lady. And I am going to make sure you never have to see that man again. And that's all I can see here was the last part. I don't know. I again, that was what was driving my decision, making the time. And he not cheated on me. I would have never, ever taken this risk or made this decision.
Starting point is 00:23:02 Because I truly was driven by about getting away from him and just freeing myself to you know move on. And so I said okay in that well, literally in that day the next day after I caught the sky cheetah. And so he said all right pack your stuff up but I'm not going to tell you where you're moving. And I said okay but I did trust him right like obviously we had a relationship we worked together for over a year he's a wonderful person I knew his family. And so he and I hopped on a plane. He did not tell me where we were going. He dropped me off and sagged on Michigan. I was 24 at this point, maybe 25. And I took, we bought a company for $25 million and I walked
Starting point is 00:23:38 in as the owner. He left, went home. And I mean, we talked on the phone 90 million times a day and advised me on what I was doing and what not but I ran that company My job was to accelerate revenue and sell that company and in under three years we sold it for $55 million which is wow wow So as you're growing your skills you're growing your talents you're growing abilities Once again you said you know being a worker is part of your driving. So it's not as if you were going to retire from that, right? It was time to move on to the next deal. And you find a new company. Things are going well until they're not.
Starting point is 00:24:13 Talk a little bit about the new company and how everything seemingly is going well for a period of time. And then, you know, do the different circumstances, relationships just don't work out inside the firm. It's not everyone's life like this. Like, you're killing it, you're getting killed. You're killing it, you're getting killed. I don't know, it's crazy, right? So this is the theme of my life. So the company that acquired us in Saginaw, Michigan that we sold to put a non-compete, non-solicit on me and my partner, meaning they thought they were going to keep me living in
Starting point is 00:24:43 Saginaw, Michigan after I sold this company. It was ridiculous. But we want to tell us, so we're like, sure, no problem. But what that meant to me was, I couldn't work with my partner anymore for, I was like a five year window or something. I said to him, and to your point, I'm going to work. I couldn't sit on the beach. I look back now. I'm like, why didn't, what was wrong with you? But anyhow, I couldn't at the time. And so I said to him, if I can't work with you, where should I go? Because at this point, I'm maybe one of my 26, 27. I'm still really young. So it's not like I'm ready to go start my own company.
Starting point is 00:25:16 I wanted to learn and develop more and have more experience. And he's like, you should go work for a friend of mine. And so he sent me to a publicly traded company, media company that was across the US much bigger than his company. I interviewed with this gentleman, son, who is the president of the company. And he said, I don't have anything open, but a smaller role, much smaller than what you've been doing in Naples, Florida. I can't pay you anywhere near what you were making. And I said, I don't, that's not of concern to me because I'll get an option to you what I can do. And then you're gonna find a way for me
Starting point is 00:25:49 to do something much more. And he said, okay, great. And so I moved to Naples, Florida. I took over their operation and Naples, Florida. And under six months, I turned it into the number one market in the company. And I asked him to go to lunch. We sat down for lunch.
Starting point is 00:26:04 I pitched in this idea for me to be the VP of sales for the whole company. He thanked me for my efforts and said, please get back to work. You're doing so well in your role. We're not interested in that. And so I started dialing for dollars, found another job in Boston.
Starting point is 00:26:17 And I was gonna go back to Boston. Now I've been gone for a while, it was over the guy. I'm like, I can go back to Boston and be at home. I gave him one more shot. I met with him. I said, heavy thought about my proposal. He said, yes, I'm like, I can go back to Boston and be at home. I gave him one more shot. I met with him. I said, have you thought about my proposal? He said, yes, I have. We're not interested.
Starting point is 00:26:28 I said, great. This is my resignation. And it's so key. Always go face to face with people when you have a really important discussion. And so, that give me a minute. He ran out of the restaurant, came back five minutes later and said, I want to offer you the newly created position of VP of sales. And I said, where did you go? He said, I want to offer you the newly created position of VP of sales. And I said, where did you go?
Starting point is 00:26:45 You said, I had to call my dad. And it was a great reminder that even though you think you know that someone's an ultimate decision maker, qualify it, never take a note from someone who can't give you a guess. And so being the VP of sales and over the next decade, I was promoted three more times. I became the chief revenue officer of the company. And during my tenure more than double the company's revenue,
Starting point is 00:27:07 we were doing hundreds of millions of dollars in revenue. I was crushing all of my goals. We were crushing our competitors. And I was named one of the most influential women in radio and three weeks later, the end of 2017, I was fired when the CEO I had worked for for 14 years became ill and decided to elevate his daughter to replace him and she fired me immediately.
Starting point is 00:27:29 Like Matt Rollercoaster, things are going well, right? It's not performance based, the things are... It wasn't well, I mean, I was killing it and I was being noticed and recognized nationally for it too. Yeah, so when you're in that position, I think it can be really easy to lose control of emotions, right? And to find yourself in a deep dark spot and then not do anything about it. However, after dealing with that for a period of time, you said, I better make a post because, you know what, I just got to let people know. And from that post,
Starting point is 00:28:06 there's an interview that ends up getting to happen. So talk a little bit about that from your journey, like going through that, you know, dark spot. I mean, you know, hey, were there good mentors and friends in your life that were checking on you? Did you feel isolated in that moment of time? And then what ended up being the catalyst actually take the risk and share that story out with the world? Well, it happened so fast. So I was fired. I got home and I realized I went under a weighted blanket. Like I was a disaster and crying. It was very upset. And 24 hours later, I'll never forget. I remember thinking, no one's calling me. Like I've been in this industry for two decades. I'm no, how does no one caught? And I've done favors for thousands of people. I'm no, how does no one caught and I've done favors for thousands of people? Something doesn't add up.
Starting point is 00:28:47 And I remember thinking, this is similar to when I got to course, if no one knows your single, they're not going to ask you on a date. No, no, I'm available and just up fired. They're not going to call me. I need to know. I've been fired. And I knew that was an unconventional approach, right? That most people don't do that. But I thought, if it worked with divorce, then it's going to work with this. That was just the way my mom worked. So it was 24 hours after I got fired. I decided
Starting point is 00:29:14 to put up a post on LinkedIn and Facebook. I don't even know if Instagram was a thing back then. And so posted, I've just been fired. If I've ever done anything to help you, I need to hear from you now. Right? Like, I told them what happened. And then I asked for help. And that post on viral, millions of views. And when I tell you thousands of people reached out
Starting point is 00:29:37 to me to offer help, and one lesson I learned in that, number one, it's me for help is something strong people do for anyone listening. Don't get afraid to ask for help. You know, people don't know you need them unless you tell them. So be deliberate and be intentional. And everyone needs help at some point in time. So there's wrong with that.
Starting point is 00:29:54 I'm proud of myself for doing that. But the other thing I learned and realized is when people reach out to you and extend the olive branch they want to help you, convert it in the moment. Things move so fast in our world that a week later, you think like, oh, I'll get back to them in a week and maybe I can add, no, they've been gone. They have their own problems. They're own, so maybe now they're asking others for help.
Starting point is 00:30:15 They didn't bring that opportunity in the moment when someone reaches out. So I started doing things like I was getting so many messages, how can I help? How can I help? I just started saying things like, can you leave a review on my wall of my work? Can you intro me to someone that you know that maybe is looking
Starting point is 00:30:30 to bring a C-suite exam? Like just random thing that would start asking for, throwing, you know, just to try to convert some of these. So during this process, and this one on for a few days, I get a tweet from Froggy from the L-listeran show and for anyone listening, L Elvisteran show and for anyone listening Elvisteran has one of the largest radio shows, millions, 10 million listeners a day or something huge, astronomical.
Starting point is 00:30:54 And so Froggy tweets at me because now this post is now on Twitter, which I didn't even put there, it's on Twitter. And he tweets at me, hey, if there's ever anything I can do for you, just reach out and let me know. So I tweet back, great. Get me on the show. Yeah. I didn't know what I was going to say. Didn't know what we would talk about. I just knew this. If I stay in the small bubble that I've always been in, I'm going to see the same people and opportunities I've already seen. If I want opportunity beyond that and ideas and potential and contacts beyond that, I've got to break out of that bubble and get into a larger arena.
Starting point is 00:31:29 Again, I don't know what that looks like. I don't know if it's going to work. And so he said, okay, he gets me on the show in a month. I'm flying out to New York to go on the Alpha Star Rancho. I'll never forget I was at the hotel bar the night before eating alone, sitting at the hotel bar, eating cheese and crackers. Like, what am I doing out here? What am I gonna say?
Starting point is 00:31:49 I hope I don't fall walking out because they have getty images. Like it's a whole thing. And I saw a tweet from Elvastran, Heather Monay and it's coming out of the show. It's tomorrow morning. And so I walk out on that show. I'm nervous at the biggest show at this point.
Starting point is 00:32:01 I've ever done in my life. I have no media training. I was always on the back end of the business side, not on the other side. And I found on that show and he starts interviewing me and it was amazing and we had this amazing interview and halfway through that interview, he says to me, you're writing a book and I said,
Starting point is 00:32:19 obviously I'm writing a book, but I wasn't writing a book. Was he spoke this truth and this conviction and this vision that he had into me and I took it and ran with it and I held myself accountable and I said, yeah, and it's gonna be out in the next year. I was not a literary major. I'm not the smart one in my family.
Starting point is 00:32:37 I'm the sales one. Like it went against everything that I had been told I was and I had to get rid of those labels and break those limiting beliefs. And I jumped on a plane and I googled, how do you write a book? And it said just right. And I thought, well, I've been fired.
Starting point is 00:32:52 I have nothing else to do. I might as well start writing. And so I did. Hey, I want to let you know that you should be listening to TLDR, Canada's 20 minute podcast about the most interesting and important stories from the world of money. The vibe session is this idea that economic data points can be doing great, but people are feeling really bad.
Starting point is 00:33:11 The stock of the year, if you had to choose one, was in a video. It feels really impossible to lock down a piece of property as our best way to invest. Plus, all the gossip and the drama. I can't believe you didn't want to mention that you were as a nicotine patch to try to raise his IQ by 10 points. Learn what the hell that means until D.R. Gently used, barely sanitized. The skate's my smell funky, but the comedy is always fresh. Catch DJ Demares, starring in the brand new secondhand sporting goods workplace comedy one more time. New episode Tuesday on CBC Gem.
Starting point is 00:33:43 So there's a lot that I want to unpack here. One of them though is, you know, this is You're weapons of Tuesday on CBC Jim. I believe to myself to be successful in business, but as for running a company, maybe I wasn't right there for it. Hey, I had somebody say, you're writing a book, of course, and you're like, yeah, sure, I'll write a book. So talk about, you know, having those people in your life that are willing to instill confidence and belief in you, maybe before you either recognize that that's the potential for you or before you believe that it's possible for yourself.
Starting point is 00:34:24 Well, I definitely didn't know I can write a book. I knew that the Google like, can any of us write? Is that even legal? I had no idea. You know, these were not beliefs I held. I accepted these beliefs that were being thrust upon me by somebody that I thought was of value. And to your point with my old boss, Jeff,
Starting point is 00:34:42 like if he's confident just dropping me off here, there's got to be something to me that means I can do this. Yeah, it was huge for me. And again, people are different in regards to what they need to create confidence within themselves. For me, that validation of having someone that was ahead of me, say to me, oh, clearly, like it was so obvious to them, I decided to accept that and say, okay, that's going to be that obvious to me. Doesn't mean it always was, right? I still struggled with it, like the self-doubt and posture syndrome, all these things. But I would remind myself to go back that even small things, like I'll never forget, maybe a year after getting fired when I had a book out, the book was doing well,
Starting point is 00:35:21 I'd given a TED talk, you know, some of these things were starting to happen, but I haven't made it. I remember one of my old employees, one of my managers from the radio business, the company I got fired from, had called me and he said, I just want to call you to say, I always knew you'd make it wherever you went, whatever you'd, you'll always be successful. And I held on to that conversation for a long time because it reminded me on the tough days when things aren't going well, when you're not getting a deal with Harper Collins, when you're being told no, when so many negative things have happened, like it is a roller coaster to get through those low moments. I hang on to those conversations that's like,
Starting point is 00:35:58 you know what, that kid noticed that in the long, long, long Friday. I gotta remind myself, Heather, don't forget, he sees that you can succeed. I still remind myself of the elvestering conversation. And then it starts that ability innately within you to foster that belief within yourself without having it triggered from the external world. I love it. Now, in regards to that, I think something that you've clearly shown and demonstrated that you do well is you show up every day and you give it your all, right? And I think that's when people will make comment like that like I knew you'd have success regardless of what you ended up doing, right?
Starting point is 00:36:33 And it's because they saw consistency in that hey When Heather shows up like I don't have to worry about what version I'm getting like she's here She's gonna get her job done So maybe talk to somebody that's listening right now that they've got good days and they've got days where maybe they're slackening it, and not bring it every day, but just know somebody's always watching, right?
Starting point is 00:36:54 And that next promotion is based on what you're doing today. The next opportunity or door that's gonna open is based on somebody viewing what you're putting forth today. Yeah, well, it's also like, I mean, you look at numbers. Numbers doesn't lie. Data doesn't lie. Like, I always want to go back to the things we know are factual. For me, sales is really like, that's what my real expertise in life is.
Starting point is 00:37:15 I always go back to any time I'm forecasting projections or I'm looking at revenue goals and what are attainables and pastings and what not numbers and data to get to something. You have to go back to 90 days prior to. You have to go back to 120 days prior to one year prior to. It doesn't happen overnight. There's no difference whether you're building a personal brand or you know you've got quotas for this month and this quarter.
Starting point is 00:37:39 It's all the same. It goes back to what actions are you taking today to move yourself closer to that goal, building that pipeline, building that next potential client, that next potential deal, that next potential close, that next potential opportunity. All of it happens as a result of building that momentum and none of it happens today for tomorrow. It's the seed that you plant today is not the harvest that you're going to reap today or tomorrow. That's going to be reach, it could be seven years now. A great example of this is in 2020, well, in 2019, I launched my podcast, I had no idea what
Starting point is 00:38:13 would happen, right? All I do is support other people in that show. I don't ask them for anything. They come on, I want to highlight them, I want to highlight their gifts, their books, their events, whatever they're doing, and I want to give value to my listeners. Essentially, I'm losing money on the deal at first. I'm a producer, I'm paying to promote it, but I'm not making anything, but I'm doing it because I'm like, this is something that I feel called to do, and I feel like this is part of what I should be doing.
Starting point is 00:38:37 I have Dean Graziozi on my show. He's promoting this new event, Human Tony Robbins are doing. I highlight them, I promote them. We're like high-fiving virtually on the thing. You know, we hit it off. Okay, bye, see you later. I don't see him for a few years. And wouldn't you know this year, his team reached out to me,
Starting point is 00:38:55 hey, Dean's launched a show. He'd like to have you as a guest on. Only because he met me on my show, right? So here, three years later, unbeknownst to me, this is happening because it's something I did back in 2019, when I launched my show, 2020, when I had him on my show and promoted him and asked for nothing in return.
Starting point is 00:39:12 He has me on his show and I said, you know what, tell me what you're working on. Just ask me if I can help him with anything. He's actually have another event coming up. Do you wanna bring me back on your show? I'm like, love to have you back on, love to promote you, help add value. He's like, you know what, there's something special about you. I'm like, oh, have you back on, love to promote you, help add value. He's like, you know what,
Starting point is 00:39:25 there's something special about you. I'm like, oh, thanks. Well, let's talk about more the next time. I see you on the next Zoom. The next Zoom we get on, he's like, Heather, there's something here. I'm like, I think so too. He's like, let's set up a Zoom after this
Starting point is 00:39:36 for you and me to brainstorm how we've been work together. So I had them on my show to highlight him and his event with Tony Robbins. He then asked me for a meeting to how can we start working together. And that's how we started. I just did a course for him in Tony. I've done some virtual events for them. So all these things that are happening that people see and they're like, oh my gosh, she's on the biggest virtual stage in the world, millions of people watching. Yeah, it looks great. This stuff started back years ago and I had no
Starting point is 00:40:02 idea this was going to materialize in the future. That's why it's so important to keep taking those chances, keep doing that next right thing, keep adding value to different people and not asking for things in return. But instead say, I know I'm playing the seats today that down the road are going to yield a strong harvest for me. Boom, I love it. Now, in regards to the speaking side, speaking started because you were good at what you were doing as a career.
Starting point is 00:40:30 And so come as well. Like gosh, if you can run a sales organization, you can hit these numbers. We'd love to have our team listen to you. And so you're doing things for free and you're just helping people out. And then eventually you've done a few of these and the question of, well, what would you charge to speak comes up. And once again, you do some research and you throw out a number. So talk a little bit about the beginning of public speaking for you and messages you were delivering and then how that really grew and transformed to getting into the paid speaking world. Yeah. So this is an important part for people to understand, because a lot of people look at me and say,
Starting point is 00:41:06 Heather got fired six years ago, and she just fell into becoming a top speaker in the world. No, that is not true. Here's what really happened. I started leading sales teams when I was 23 years old, as we talked about. So when you lose a sales team, at least once a week,
Starting point is 00:41:23 you're standing in front of a team of people giving a talk. That's reality, right? So it's your job to engage them. It's your job to add value to train them. It's your job to deliver results and have specific outcomes, whatever they may be. I did that. I'm 49 now. Right? So I've done that for decades at this point. This is what I've done. I put the reps in on the regular. Now, during that time, when I became VP of sales and EBP and keep revenue officer, I started taking massive stages, not paid. You know, my company would send me, hey, there's a tech conference, they want someone from the organization to be there. We want you to represent the team. So I would start taking big stages that weren't necessarily about, you know, my teams anymore, but to add value to teach and represent the company I work for.
Starting point is 00:42:07 So I took some national association broadcaster stages, like some really a thousand, thousand, thousand of people. And so I got an opportunity not only to take smaller stages and bigger stages within my organization, but now as an industry, right? So I started seeing different audiences, how I get impact different people, giving different speeches, give it different talks. And I kept getting feedback. You're a really great
Starting point is 00:42:30 speaker. You're really great speaker. And I remember thinking, gosh, I love doing this. I wish I could make money doing it. But I didn't pay because our industry didn't pay on speaking. They just, it was expected. And the point I want people to take on this is pick your head up out of your industry. If you love doing something, start googling it, start talking to different people outside your industry about it and learn more. There's a way you can turn that into business. I promise you, don't give up until you figure it out. I would have left my career years prior to getting fired and just gone into the speaking business.
Starting point is 00:43:00 That's what I love to do. I had enough expertise. I had enough experience to do it. I just didn't know what existed, right? I didn't's what I love to do. I had enough expertise. I had enough experience to do it. I just didn't know what existed, right? I didn't know what was possible for me. And so when I got fired, I wrote the book, as we know, and I googled how do you sell books?
Starting point is 00:43:13 Speak. It said, you can go on podcasts. And so I started pull calling companies. Can I come in and speak for you? I'm going to help elevate your team, giving them more confidence so they can deliver more revenue, they can innovate more. Yeah, Heather, come in, come in.
Starting point is 00:43:25 And then finally, one day, somebody said, well, what are you charge? And I said, hold on. And I googled speaker fees. And I'll never forget. It was 2018 Gary Vaynerchuk showed up, and it was $300,000 for a 60-minute keynote for him. And I remember thinking, forget the books.
Starting point is 00:43:41 I'm getting into speaking flow. So that's when I made my move into really focusing on launching my speaking career. So two things that you said in this conversation array, and I think it's very counter the way people often feel. They say, I know my worth and I want to be treated fairly. But you said, first when you got hired after you had sold the company,
Starting point is 00:44:04 hey, I know you're not paying me what I'm probably worth today But I'm willing to take that to prove to you and get the opportunity Speaking engagements I probably should be getting paid to do these right or I'd like to at least But I'm willing to do them even without getting paid for a period of time because I know I'll prove my worth right and eventually I could be able to do that so Somebody listening right now is saying, I'm kind of on my last straw and, you know, I'm enjoying doing it, but there's no monetary value out of it, right? Haven't found a way to monetize this thing yet. What's your encouragement to them?
Starting point is 00:44:38 I mean, how do they step out? How do they feel confident to ask for money, right? Hey, I've been doing it for free for so long. Can I even ask somebody to pay me at this point? Listen, everything is a negotiation. Any exchange someone's being sold, may be the other person, not you. And when you start approaching life that way,
Starting point is 00:44:54 I find it to be like entertaining. It's fun. Oh, I wonder who's gonna be sold in this exchange with this person is filled in a cell me to come on a show. Or am I gonna be the one that I'm not available? So often people are like, sales is a terrible. I'm not in sales. Yes, you are.
Starting point is 00:45:08 If you're living, breathing, human being, you're in sales. So why not embrace it and get strategic about it, right? So you can ask for anything that you want. It's up to the other person if they're gonna be sold on it. It was funny. I had a call today with a partner mine that I worked with and someone reached out to me and linked in and said, hey, I was wondering if you'd come in and do some consulting
Starting point is 00:45:26 for my company for 2024 and laid out all this huge engagement. And she and I were talking about it today because I wanted to bring her in. It's so big. I can't do it with myself and my teammates. I think I need to bring you in on this deal. And she's like, I said, so let's go over some questions first. Like, what your questions are?
Starting point is 00:45:43 What my questions are. So I can circle back with them to see if we want to move forward. And she's so funny. She's like, well, I want to know what the budget is. I said, what do you care what a budget is? And she said, what do you mean? That's one of my first questions. I've never asked someone what their budget is.
Starting point is 00:45:56 And she said, well, why would you not ask what someone's budget is? I said, because I'm so focused on what people want to achieve. If I can get a handle on what success looks like to them, what their goals and vision are, and I know I can achieve that for them, money doesn't matter. Because people find money, they will pull money, they will borrow money to get it. If it's that important to them, so often we just get hung up on, well, I couldn't ask for that.
Starting point is 00:46:20 Well, you know what, that's not really up to you. You should ask for as much as you possibly can and begin the negotiation there. You might be shocked how often people will say, if you approach it the right way and you sold them on the idea of this vision that they gave you, they have and all about you guaranteeing that you're going to help them achieve that. Suddenly, money's not an issue. Yes. Now, you also mentioned the podcast and you mentioned Gary Vee and you found out it's speaking, but you did some back door ways to make sure that he would come on the show and be one of the first guests or the first guests on the podcast. So, talk a little bit about the cleverness that was the wine company and the parlaying that onto your show.
Starting point is 00:47:03 Yeah, so I just believe in Go Bigger Go Home. So I thought, I'm going to do a show. Everyone's telling me it's going to fail. Everyone's telling me I'm too late to the game. I thought, well, then have the biggest guests in the world on. And so he was like the premier podcast guest at the time in 2019. And so I took a Google alert out on him. Whenever you want to know what's going on with someone, take a Google alert out on them. Have one on yourself. Be the first one to get informed on what the news is saying about you. It's super helpful.
Starting point is 00:47:31 And so I was getting an alert message every day about what was going on in his life. I was also DMing him. Like I was commenting on his post like, listen, I do all the things. I don't just try one way. Like I spray and pray. And so I get this note that he's launched this wine company with this guy from Boston, Traudy, and so I thought,
Starting point is 00:47:50 I bet Traudy's easier to get to than Gary Vee. I'm gonna go find Traudy. And here's the case that I have a personal brand and that I show up on LinkedIn on the regular. People know I'm not a crazy lunatic, they can go to my profile and say, oh, that's how they're on hand. She's like successful smart, whatever. They know I'm a real person. Please invest in your personal brand on LinkedIn because it's going to pay you dividends you cannot see yet.
Starting point is 00:48:13 And this did for me. So I sent him a DM from LinkedIn. He said, hey, just read an article on you that you're launching a new wine company with Gary B. Super excited for you. I hope it's going to do really well. Listen, I was in the wine business for a number of years. I was the youngest, you know, and I gave him some of the, like, things that I had done. I had launched this brand with the success, whatever. I had success, and I said, love to tell you the tips and tricks that I learned and what hit falls
Starting point is 00:48:37 to avoid that I made, that definitely set me back so that you don't make the same mistakes I made. Let me know if you wanna jump on a call, nothing expected in return just wanna to help out another Bostonian. And so he writes back, yeah, can you talk today? I said, sure. So we get on a call. I give him an hour of my time.
Starting point is 00:48:53 I didn't charge him. I just said, like, listen, I'm just want to help another person out at the end of the call. He said, oh my gosh, you are incredible. I can't believe you did this for me for nothing. He said, if there's ever anything I can do for you, how they're just name it and it's done. And I said, great.
Starting point is 00:49:09 I'm watching my podcast and I'd love to have Gary as my first guest. Can you secure this for me? And he's like, oh my gosh, well played. Okay, let me get back to you. So the next day, call me back. So I talked to Gary. Gary wants you to make an order for the wine business.
Starting point is 00:49:22 He wants you to buy some wine. I'm like, okay, fine, I'll buy some wine. So anyways, like listen, there was more steps that had to go through it, right? It wasn't a layup, but I ended up getting him as a guest on my show. And here's the importance in the gatekeeper. Whenever I meet someone, listen,
Starting point is 00:49:36 you're not gonna be talking to Gary Vee every day for the rest of your life, but you might be able to talk to his assistant every day. And so I made friends with all the people that I got connected with from Trowdy. Trowdy intro me to everybody else in the Gary universe. And I made really good friends with his primary assistant at a time. So when I got to New York, I walked in the office, I was excited to see Tyler not Gary, right? Because I know Tyler and like I'd send him things and he's like my guy. And so I ran over to give him a hug and when I was up in his ear I said
Starting point is 00:50:05 I have one question for you who's the ultimate decision maker to get a guest on Gary's show and he's like I guess it's Gary and I said well then how can I pitch myself to him and he said okay here's what you do when you're on air right now and we're recording and everything is on footage and tape ask him on air that way he can't ever get out. And I said, okay, thank you. And he's like, yeah, go for it. I'm behind you. Like you can do this. And so I had his number one guy that's with him 24-7 telling me how to sell him and get it done. And so at the end of my show, while the team was reporting, I pitched him and said, Gary, I'd love to be a guest in your show. You know, could I add value to your audience? Boba Blah. And he's like, yeah, definitely.
Starting point is 00:50:47 And we had the whole thing reported. And so I took the clip, sent it back to my guy, Tyler. And it's a Tyler, go ahead and set this up for me. And they did. I love it. I love it. So for you, you know, all of these worlds start really going on top of each other, right? The book is important to the speaking engagements. The speaking engagements open up doors in, the podcasting, and I think for a lot of people, they view them as separate silos, right? Like, well, this is one thing.
Starting point is 00:51:14 And really, when it comes to personal brand and what you're trying to accomplish, they're all interconnected, right? And they're all leveraging and bringing the other one up. So how do you, you know, now at this point, continue to scale, right? And I think that's probably a skill you learned as your, you know, different businesses and sales teams you ran grew, right? Like it's one thing to do it at this level, but it's another thing when you have events every day, right? Or all of these events. So how do you grow and how did
Starting point is 00:51:39 you scale well? I mean, listen, there's plenty of things you didn't see that happened and didn't come to fruition, right? So we had launched a clothing line with Perry Ellis International, multi-billion dollar company. It failed. But like there's a skincare line that I launched to fail. Like there's so many clonestly testing, trying and moving forward with different ideas. I have a shoe product line that's sitting over there Like that. I'm not selling right now. There's so many things I've done. People oftentimes only gravitate towards the success like the podcast I'm eating in my books, whatever, but there's so many other things that I have a whole third book like outline and ready to go that I'm like, I look at the ROI I'm like, I'm not making my most money or my most impact right now for my books. Even though I might want to write the third book
Starting point is 00:52:23 Is that really where my best time is spent right? Like constantly looking at stepping back, don't be in the middle of the book, step back from it and view it and say, I know that I think that that could be good for my ego or that could be great or whatever, but is that really where my time is best spent? I always ask God, this God, please enlarge my territory, allow me to impact and relate to more people so I can help more people on your behalf. If that's the mission of why you're here is to help more people and do more good in the world, what does that look like?
Starting point is 00:52:51 So I'm constantly praying about that every single day. And I'm open to it. It doesn't have to be my way. It doesn't have to be my third book because I want to be a New York Times best selling other. I started thinking myself partnership is probably a way I need to start exploring. Even though like I said, with Perry House, I've done some things with bare things and it didn't work out. Just because that didn't work out doesn't mean it can't maybe partner with John Maxwell or with Tony Robbins or like some of these different people.
Starting point is 00:53:15 If there's a way that I don't need to be the lead guy on it, I can come in and support and add value to other people but then reach that many more people and help them, for people that maybe aren't being helped yet. Like, that's an answer to me too. Like, I'm open to it all and I'm open to whatever God's plan is. I love that you said that. And I think something that's interesting and, you know, I've noticed in my life, and I'm sure you're gonna be able to speak into this.
Starting point is 00:53:40 And that is, there's parts of your life where saying yes is probably the most important thing you can do because you just don't have a lot of doors that are open to you when you're starting in something. But then all of a sudden, there almost becomes this pendulum shift where it's like, I shouldn't say yes to as many things as I'm saying yes to. I need to get better at saying no, but you also have this guilt about saying no because you're like, well, I've only ever had this opportunity because I said yes to so many things. So how did you or how are you finding that balance of saying yes to things that are important, but yet knowing it may not be a priority.
Starting point is 00:54:15 And so it might be best suited for me to actually say no to this. The centess bread is so unattractive, right? And so that goes for business and partnerships and romantic relationships. Whoever is the most needy for the deal is the one that has no leverage. So yes, to your point, when you're in your early 20s that you're seeing as everything and you are desperate, right? You're like, I'll take care of it. And that's part for the course. But along the way, you have to start kind of redefining that and reframe it for yourself that, yeah, maybe it's going to be harder if I just have to build it myself,
Starting point is 00:54:45 and I don't have access to Tony Robbins, or like some of these big names, because I certainly didn't for a really long time, but you know what, we're not gonna be desperate for it either. I'm gonna keep creating value, adding value, and as I do that, I'll attract those right people towards me. So the bigger your personal brand gets, the bigger territory that you can reach
Starting point is 00:55:04 and the more your reputation grows and the more results you get and garner for people. Yes, people are going to be more attracted to you and want to present you opportunities. You're going to have to start saying no. You only have a limited amount of time in the day and you have to look at where is your time best spent. And that answer can be different for everybody, right? Like for me, I'm working out every day. I don't care and I understand like that means I'm going to walk away from some partnerships, some opportunities. That's fine. To me, I've learned in my life, I don't put myself first, take care of my, like the most important partnership I have is with me. Listen, there's sometimes when I'm traveling
Starting point is 00:55:36 like crazy and of course I'm going to say I'm in a window right here, I'm going to suck it up, I'm going to get through it, but I've learned through trial and error. I don't just let it go on and on for months at a time. I might do that for a week. I definitely put it up and I'm going to get through it. But I've learned through trial and error. I don't just let it go on and on for months at a time. I might do that for a week. I definitely put myself first. And I think that's the most important partnership. And yes, you say yes to always. But then you have to constantly be re-evaluating.
Starting point is 00:55:56 Marketplaces change, trends change, industries change, people change, opportunities change. And they can change on a dime tomorrow, right? So the thing is what I'm learning, don't get in bed with somebody or against some long-term contract unless you're like your heart's so in it and you're like, I prayed about it,
Starting point is 00:56:12 like I know this is what I meant to be, this is exactly where I'm clear on it. If it's not backseer to you, don't do something that's gonna lock you up because you don't know what's coming tomorrow. And I've learned that the hard way, right? Like I've locked myself up with different deals and opportunities and non-compete and the legal agreements
Starting point is 00:56:28 that then take me out of play for other opportunities. So be mindful. You don't know what's coming yet. Like anticipate and expect the best thing and the biggest thing is gonna come. But until then also rely on yourself that if it doesn't, you're gonna continue to build and build and build and attract and do that next right thing.
Starting point is 00:56:44 But just don't be desperate for it. I would always say don't be desperate for something like that you have to have that. And we're going to make it like go back to that number one. You're a number one commitment is to you. Your number one partner is to you and keep doing that next right thing for you. I love it. Now you mentioned a couple of times you know faith prayer and things like that. Has faith always been an important part of your life or was there certain seasons of your life where that became a more important piece to you? Yeah, I mean, definitely for me, there's seasons where I have leaned so much more
Starting point is 00:57:15 into my faith and then seasons where I haven't. Like, I remember getting divorced and I was like, it was awful, like you're supposed to go into the Catholic church. There's all these things that I just, I was so angry about like, why can't they just be understanding and I remember moving the stuff back to my faith, thinking like this doesn't feel right to me, right?
Starting point is 00:57:33 So there's different. And then I remember my son came to me during COVID and said, we need to strengthen our relationship with God for freedom. He said that to me. And I'll never forget I messaged John Gordon and I said, where do I take him in Miami of all places? Yeah.
Starting point is 00:57:48 Boo Church. And it was still it. Like I was led to message John Gordon for that question. And immediately, like my friend runs Boo Church, go. And we've been going to Rich Wilkerson Junior and his church, Boo, since. And it's the most incredible spiritual, religious experience. I've ever had in my life. Never was exposed to anything like this, you know,
Starting point is 00:58:09 both prior to and I have been in many Christian churches before, but never anything like this. So some of it's divine time. I feel like and sometimes you need to not have something for a while to be so grateful for it. So I'm like, yeah, there's been plenty of times that my faith hasn't been as strong and been. I've been in the Catholic church and the more traditional, I grew up in that environment and I'm not a part of that now. Now I'm very much a part of the Christian movement and spiritual movement and people need to figure this stuff
Starting point is 00:58:35 out for themselves. I don't like this idea that it has to be one way and that's the only way God is going to love you. I believe God is love and like, and just be open to it and you know if you have questions read the Bible like go back to the one original piece of work in the world that exists. Go and read the Bible like if you have questions you don't need to listen to someone preach
Starting point is 00:58:56 you or tell you figure it out for yourself and you will unpray about it you know but don't do it. People tell you have to do do it like your letter called to do and those right people will start showing up and your doors will open. Those messages will be answered and have faith it. You'll figure your way out. Well, Heather, you have done just that. I want to say thanks so much for sharing your journey and your story and all the amazing work you're doing. I mean, let's get in between speaking your book podcast and social media content, right? I mean, you job good and nuggets all the time. So
Starting point is 00:59:25 thank you so much for coming on, sharing your story and your journey. And excited to continue to watch it. I mean, four or five years from now, we're have to do this again in highlight book number three, maybe four at that point. And who knows how many other businesses you'll have started by that? Well, I can't wait to see what you're doing by then. They'll be exciting to watch. And I'm grateful that you have me. Thank you. Thank you. I'm a little like a woman. I decided to change that tiny amount.
Starting point is 00:59:49 I thought I'd go out. I couldn't be more insane than a bird. Once you're in here, start learning and growing. And inevitably something will happen. You know what? 16 is a woman. You don't stop and look around once in a while. You can miss it.
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Starting point is 01:01:39 I'm Halah Tahha, CEO of the award-winning digital media empire, YAP Media, and host of YAP Young & Profiting Podcast, a number one entrepreneurship and self-improvement podcast where you can listen, learn, and profit. On Young & Profiting Podcast, I interview the brightest minds in the world and I turn their wisdom into actionable advice that you can use in your daily life.
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