Creating Confidence with Heather Monahan - #450: Use AI to DOMINATE Your Market with Phil Stringer CEO, AI Efficiency Coach, & International Speaker

Episode Date: August 6, 2024

In This Episode You Will Learn About:  How AI won't take your job—but someone using AI will Unlock the secret to effortless content creation How to stay relevant and avoid the Blockbuster fate How a five-minute AI intervention can save hours of prep time Resources: Website: https://philstringer.com/ LinkedIn: @phil-stringer Instagram: @philstringer TikTok & YouTube: ​​@phil.stringer Get 50% off The AI Academy with promo code CREATINGCONFIDENCE Your Business AI Audit: https://philstringer.com/audit Sign up for a one-dollar-per-month trial period at shopify.com/monahan Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/confidence Get your KPI Checklist, absolutely free, at NetSuite.com/MONAHAN.  Want to do more and spend less like Uber, 8x8, and Databricks Mosaic? Take a free test drive of OCI at oracle.com/MONAHAN. Call my digital clone at 201-897-2553!  Visit heathermonahan.com Reach out to me on Instagram & LinkedIn Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  Show Notes:  Sitting down with Phil Stringer BLEW MY MIND. I always thought AI was this complex, intimidating tech world I had no business in, but Phil broke it down so simply. Phil’s AI Agent Academy is revolutionizing how professionals approach AI, making it accessible and easy to implement. The fact that AI can handle everything from creating detailed marketing campaigns to editing videos in minutes is beyond INCREDIBLE. And training ChatGPT with specific business details to get customized, effective content? Genius! This isn't just about keeping up; it's about LEAPING ahead. If you're not diving into AI, you're missing out on massive time savings and potential revenue. Let’s SEIZE this opportunity and get ahead of the curve together! If You Liked This Episode You Might Also Like These Episodes: #423: STOP Worrying: Don’t Let Your Brain Trick You Into Fear with Heather! #403: Your Empowerment Blueprint: Mastering Confidence & Boundaries with Heather! #405: The Art Of Challenging Yourself: My Tips For Leaning Into Fear With Heather!

When I started podcasting, an online store was the furthest thing from my mind. Now I'm selling my group coaching on the regular and it is just so easy. All because I use Shopify. I mean, this is the greatest advancement in technology that we have seen since the creation of the internet. It is not going anywhere. It's here to stay. And if you don't implement it in your business, you will be left behind and your competitors will be able to do so much more in less time if you were in your business 25 years ago,

right? And you didn't decide to evolve with technology and you said, I'm not using the internet, right? You would be out of business right now. It's the same thing with AI. Come on this journey with me. Each week when you join me, we are going to chase down our goals, overcome adversity and set you up for a better tomorrow.

That's when you'll see a difference. I'm ready for my closeup. Hi team, we're back at it again this week. And I'm so excited you're back here with me today. We've never gotten into this topic yet until today. We need to, let me tell you, I need it. Our guest today just had to help me launch Record on Zoom because there's new AI functionality that I had no clue about. But guess what topic we're going to get into it? AI. We're

getting into AI, how to understand it, how to put it to work for you, how to make money off of it, and why you need it in your life. Stop hiding under the covers and start paying attention because I'm with you, I've been hiding too. Let me tell you a little bit about Phil. From launching a nationwide online business and his team means, stop it, you can't even believe his backstory, it's crazy, to becoming an international speaker

on artificial intelligence, Phil Stringer's journey is a testament to innovation and perseverance, serious perseverance. He began as a self-taught entrepreneur, scaling his business to six figures at a very young age back when I was like slinging drinks, probably as a bartender. His innate talent for sales was evident when he joined G&E and was crowned top sales agent worldwide in his debut year. What? At only 18 years old, his closing rate was unmatched at one, one thousandths above the global average. How do you what I don't even know what that is.

Phil eventually ascending to the role of COO at one of North Carolina's premier real estate brokerages. However, it was not as leadership skills that were making waves. His coaching techniques, which cover everything from sales strategies, mindset management have transformed the careers of agents across the nation. And in your life today, my people, he's a game changer. The AI Agent Academy, as its founder and CEO, Phil revolutionized the way professionals from diverse fields, real estate, medical, software, engineering, business, perceived AI. With over a thousand clients spanning 50 states and 20 countries. His academy rapidly gained

international acclaim. Industry titans like people I don't even know, but I mean these are industry titans. They are all praising him and how he has changed their business, made them so much money, saved them so much time. Today with a wide monthly social media reach exceeding 600,000, he's been on all major platforms. Fox, CBS, NBC, here with us, come on, good morning America. He's everywhere alongside the accolades and achievements. Phil also has a real passion for music, loves singing, enjoys leading worship for local churches. The role he cherishes above all, of course,

is that of father to his three kids. He's not just a name people, it's a brand synonymous with innovation and transformation. To hear more about Phil or his academy, visit philstrenger.com and we'll get into that. Phil, thank you so much for being here today. Oh my goodness. Are you like for hire? I feel like I would love to take you on tour and then you just do my intros.

That was quite impressive. I don't want to go on tour with you and we've talked about this. Literally travels more than than and I always think I travel so much and I feel so bad for myself until I got to know you and see your travel schedule. You're truly in a different state sometimes every single day in a week. What is that all about? It's been insane. We're obviously very blessed with the exposure that we've gotten and a lot of people want to hear about AI. It's obviously a hot topic and so we were perfectly positioned to help people with that and it's been quite a wild ride. I'm going

to have to slow it down a little bit because it is constant, I feel like. I think that what that says to me or I glean from it is there's such a thirst and knowledge and need for someone who can make AI understandable, AI simplistic, and relate to people like me who literally didn't know how to launch the new app this morning because I don't understand AI. How can we use it? How can we leverage it? So tell us a little bit, how did you become an AI expert? I mean, obviously, you're pretty young, so I would imagine a lot of this you just immersed yourself in, but can you explain to us a little bit about that backstory? Yeah, I mean, I enjoy technology and I'm good with it, but my friends are the real smart ones. I have some friends that are developers and engineers. Those

are the guys who are crazy smart. And I remember Heather sitting in some conversations with those really, really smart engineers and thinking, okay, there's things that are just going over my head. So I know what it feels like to be confused and not really understand. And I was sitting there and I was like, you know what, I bet a lot of people feel this way with emerging technology. And I thought, I have a gift of communication. I can break the hard things down into small bite-sized chunks that I feel like anyone can understand.

And so I felt like I had really a market there where I could take the confusing things, because I do understand it, and make it to where it's really simple, to where anyone can understand. It doesn't matter if you hate technology, if you're like, dude, I don't even like being on my phone. It doesn't matter your age or your experience level. What I teach is so simple, and I break it down so easily. I tell people, I'm like, look, I'm going to talk to you like you're five years old, but I'm doing this on purpose because that's how I like to be taught. I don't want you to assume that I know anything.

Let's start from step one and let's go to step two and step three. That's where I've been able to capitalize on this is taking the technology and understanding it but breaking it down and communicating it in a good way. You know, I was always in a traditional business. I was in the radio and media business before I went to work for myself. And what's funny is that business has been around for hundreds of years, right? Like there's nothing new and innovative about it at all. However, we would still deal with salespeople on my team and on, you know on various teams that I competed against that would try to make things so complex. And to your point,

if you can't simplify it for a five-year-old or a 95-year-old to understand, then you don't frankly get it well enough, in my opinion. It's our job as a communicator to simplify things. So I'm so grateful that you have done that because there is this huge intimidation factor. One of my best friends is not innovative. And she had called me and said, you know, I'm really anti all this AI and I'm really against it. And I'm like, oh, how's that working out for you? Like, are you stopping the future of AI because you know, you're against it. Like, how's that hanging out in your life?

And she's like, no, it's not stopping anything. But I just feel it's negative because it's going to hurt my child because my child won't get the same kind of jobs that we were able to get. And I know there's a lot of people locked in that kind of mindset. How do you unlock that for them? Yeah, you know, I think when there's any type of advancement in technology, a lot of people are scared that AI is going to replace their job. I've said for about two years now, I've said the same thing at every one of my events, and I'll probably continue to say it, that AI is not going to replace your job. Someone using AI will replace your job. Anytime you have an advancement in technology, it is going to eliminate certain tasks.

So you think about telephone technology, right? We don't need telephone operators anymore because that task has been eliminated by the technology advancements in telephone technology. But anytime there's an advancement in technology, there's also additional tasks that it will produce. So now you have cell phone towers and maintenance on cell phone towers and maintenance on cell phones and different things where it looks a little bit different.

But I would like to encourage people to look at this to say, look, this is not something scary where AI is going to replace your job. You actually have an executive level promotion opportunity in your job. If you just implement some of these easy strategies before other people do, you'll have a leg up and you'll be running circles around your competition. It's not that hard to do.

Where do you start with people? Where is the beginning? Because I want to start at ground zero. Probably the most common platform that's being used with AI is ChatGPT, right? That's probably the one that most people are using. You know, there's a free account that's available, so you don't even have to pay to get in. You can start with the free account, and it's widely readily available to literally anyone. So it's a company called OpenAI.

You know, you can go to ChatGPT.com and you can create a free account. That's kind of where I have people start because chat GPT is what's called a large language model. If you hear LLM, that's what they're referring to as a software or a tool like chat GPT. There are multiple tools since chat GPT came out, that are similar. So you might have heard of, say, Google with Gemini. You've heard of all these different tools that are the same type of thing. But essentially, all that it is, is it's a conversational response.

When you type something in asking a question, it will either create content for you or answer questions in a conversational manner. So for an example, if you were to type something into Google, like let's say we said, okay, who won the Super Bowl in the NFL season 1995? Google's gonna tell us that the Dallas Cowboys defeated the Pittsburgh Steelers in that Super Bowl. If I type that into a tool like ChatGPT,

it will also give me a response saying, hey, the Dallas Cowboys defeated the Steelers. This was the score. But here's the difference. If I type into Google, who was the quarterback? Question mark, hit enter. It's not going to have any idea what I'm talking about. It's going to say, here's a list of the current NFL quarterbacks. If I type in that same thing into chat GPT or one of these large language models, I just say, who was the quarterback? It's going to say Troy Aikman was the quarterback of the Dallas Cowboys when they defeated the Pittsburgh Steelers. Here was Score, because it refers to what you've been talking about. And I know that doesn't seem like a huge deal, but the way that these large language models

work, if I can explain this in a very simple way, it calculates the answer that it gives you based on three different variables or criteria. Number one is it calculates based on the large amount of data that it's been trained on. It's been trained on a lot of information. Number two, it calculates the response that it gives you based on the prompt that you put in or the question that you type in. Now it's garbage in, garbage out when it comes to these questions. Some people are like, I'm getting really basic answers.

It's because you're giving it a basic prompt. So the more detailed your prompt or the more detailed your question, the more detailed your response is going to be back. And then the third and the most important thing is it calculates the response based on the chat history of what you've been talking about in that conversation, which is why I could say my first question, who won the Super Bowl in 1995, and it's going to tell me the Cowboys won. And then I can just ask a follow-up question, who was the quarterback?

And it's going to know that that's the game that I'm talking about. So why is that so important for entrepreneurs and for business owners? Because if it will reference everything we've been talking about in that conversation, then I can train it, prime it, prep it, load it with data before I ask it to create content for me. And this thing can write you full blogs at any word length that you want. It can create YouTube scripts for new videos. It can create short form video content for Instagram reels and TikToks.

It can write you email sequences. It can write you text message drip campaigns. It can do a lot of different things. It could write you a podcast outline or a podcast script, right? So you think about content and marketing being so important. If you had an assistant creating this content for you, but then you were able to find out how to actually train it and prep it the right way. That's where the power comes in, because then you're

not going into this tool and just saying, Hey, write me an outline for my podcast. And it knows nothing about who you are, knows nothing about your business, doesn't know about your guest. Well, if you can prep it first and prime it first, then that's how you can get really, really good results. And so to give you an idea after it goes through those three variables,

it calculates all of those things to give you one word. And then it recalculates all three of those things to say what should the second word be based on the first word. And then it recalculates again to say what should the third word be based on those first two words. So, chat GPT and these large language models

are nothing but a language predictor. It's predicting what word should come next, but it's doing it based on all of those calculations. There are 175 billion, with a B, calculations per word that it spits out in the response to you, which is why it's so crazy that this technology is available to so many people, because I could copy one prompt in and hit enter and Heather, you could copy the exact same prompt in and hit enter and we're going to get different responses because you're in a different market, you're in a different business, right?

And there's all these different variables. And so that's why I teach our Academy students to just copy and paste the prompts that I've written and have a whole marketing sequence that just absolutely changes the game for people. Meet a different guest each week. Paying on entertainment. Confidence cleared. When I started podcasting,

an online store was the furthest thing from my mind. Now I'm selling all my digital courses and coaching on Shopify. It's so easy, all because I use Shopify. Shopify is the global commerce platform that helps you sell at every stage of your business from the launch your online shop stage to the first real life store stage,

all the way to the, did we just hit a million order stage? Shopify is there to help you grow. Whether you're selling scented soap or offering outdoor outfits, Shopify helps you sell everywhere from their all-in-one e-commerce platform to their in-person POS system, wherever and whatever you're selling. Shopify's got you covered. Shopify helps you turn browsers into buyers with the internet's best converting checkout, 36% better on average compared to the other leading commerce platforms. And

sell more with less thanks to Shopify. Magic, your AI powered also star. Shopify is constantly teaching me so much things that I never knew about conversion. I am not a master on any of this selling online. I'm a master in coaching people in the things I do, but I did not know how to convert it. Shopify is always sending me tips, tricks, articles and offering different partners and solutions for me to improve my conversions,

which means ultimately drive more revenue for my business and diversify my business. Thank you, Shopify. Shopify powers 10% of all e-commerce in the US, and Shopify is the global force behind Albert's, Rothy's, and Brooklyn, and millions of other entrepreneurs of every size over across 175 countries. Plus, Shopify's award-winning help is there to support your success every step of the

way and it's so good because businesses that grow, grow with Shopify. Sign up for a $1 per month trial period at Shopify.com slash Monahan, all lowercase. Go to Shopify.com slash Monahan. Now to grow your business, no matter what stage you're in, Shopify.com slash Monahan. If you're like me, then you are getting so hyped for fall dressing now that fall is right around the corner. I'm so thrilled to hear from one of our favorite sponsors, Jenny Kane. They are the experts in classic elevated wardrobe essentials,

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So for an example, I recommend that people start off with a prompt that, let's say you go into ChatGPT and you want it to write you an email marketing campaign for your business. Well, it doesn't know anything about you. Doesn't know about your business. It doesn't know how many times you want to send an email. It has no idea about your messaging, your voice, your branding, nothing. And so what I do is I start off with a prompt and I give this to everyone where they copy it, they paste it, and they hit enter. But basically what this prompt says is that I want ChatGPT to interview me before I ask

it to create content for me. So I can actually read you the exact prompt and you'll kind of understand how this can be so powerful. So here's how it goes. It says, prepare to generate content for me in future prompts. Before we proceed, I want you to fully comprehend my business, customers, target audience and goals.

Base your future responses on my provided answers that I will give to you. I want you to fully understand my objectives for creating content. To achieve this, ask me at least 25 questions about my business, customers, target audience, vision, goals and any other necessary details to complete the upcoming tasks to the best of your ability. Your understanding

is crucial for optimal results. So what we're doing is we're actually flipping it back onto chat GPT and saying, look, you know what you need to know to give me the very best content. You know what you don't know. So interview me and ask me what you need to know so that we can get the best content that's specific to my business So then it asks you the top 25 questions that it needs to know to give you the best email marketing campaign or YouTube script right and you answer those questions and Then once you do everything you do in that conversation any type of of content you create, no matter if it's emails, podcasts, scripts, doesn't matter, it all refers back to the 25 answers that you have answered,

and it does it specific for your company, your business, for your marketing. And that's where this thing can just absolutely go crazy because it's no longer just a generic basic response. It's crafted to your product, your service, your market, your price point. Wow. That just made me understand. This is so interesting. I have an AI avatar, Heather, that another company created for me, partnered with me, created for me.

What they did, which is, I mean, now they didn't need to, now that I understand this, what they did was they uploaded my books, all my podcast episodes, all my speeches, all my interviews into it manually so that it would know how to respond. You don't have to do that. You don't have to pay a company to do that based off what you're saying. All you have to do is tell ChatGPT

what to ask you in this interview and then just answer the questions the way you normally would. And suddenly you have your own avatar view. That's exactly right. And this is almost like if you were to hire someone to create content for you. So let's say you hire someone full-time

to do your content creation, and they're in charge of your marketing. Are you going to hire someone who knows nothing about you and just say, okay, write me a blog? They don't know anything about your bit. That's what people are doing with chat GPT without training it And so what this does is it says hey, we're gonna tell you exactly what our goals are This is what we our target audience. This is what we want to do. These are our goals, right?

This is our product and our service and our price point. Here are our competitors. This is what they're doing that we're not doing This is what we're doing that they're not doing. This is what we're doing that they're not doing. So you answer all these detailed questions and it's almost like you're training this employee to create specific content for you based on what you're trying to accomplish. Wow. So it takes all of 20 minutes to do something like this? Yeah, I would say if you set aside 30 minutes to answer those questions, you could do it. And you don't have to answer them extremely long. You don't have to be extremely detailed. Just answer what you can. Answer the questions that you can. And the more information you give it, the more context it's going to have for your business and your marketing plan. And what are some of the results that you've had some of your students enjoy after they even

just go through some simple things like this. So we have seen, we've tracked on average how much time we have saved. So there's two things for me with AI. Does it save me time? And does it make me money? I think that there are a lot of different tools and a lot of different things that are confusing people because everything is AI this, AI that, where AI will either be your biggest time saver or it's going to be the thing that wastes the most time because you're

going to go down all these rabbit trails and you're not going to know what to do. Do I do this tool? How do I use it? And so if it saves me time, then good. I'll do it. If it makes me money, then good. I'll do it. Anything else, Heather, I don't care about, right?

It's a waste of time to me. And so some of the things that we've seen, because we've tracked, and we have over a thousand students now in multiple countries, like you mentioned at the top of this podcast, but we have tracked the time savings of our students. And on average, they save 470 hours over a course of a year just implementing these strategies because of the marketing pieces that we're able to create. We can create things so much quicker than before. You can imagine if you were to train chat GPT on exactly what you want to do, and then let's say we have another prompt that goes right after that, which is creating 90 content

ideas that your target audience may want to know. They're lesser known topics specific to you, specific to your target audience that they want to know. Now you get a list of customized, really high quality content ideas for your business, and you can use that for blogs. You can use it for podcast ideas. You can use it for email sequences, text message campaigns, short form, long form video, whatever

it is, and you can create these pieces, these marketing pieces for content. We've even write ads with our sequences that we do with ChatGPT. Specifically, we have a prompt sequence that people just copy and paste. I've already done all the work. I've already written it all. It's in our program where they just copy and paste. I've already done all the work. I've already written it all. It's in our program where they just copy, paste, hit Enter. But essentially, what it does is it, step one, creates a buyer persona based on your target audience for your product or service.

It creates this buyer persona for your market, your price point, exactly who your customer is. It creates demographics, psychographics, everything. But it also creates potential hurdles and pain points and issues that that buyer could face when purchasing your product or service. And then once you create that persona, remember, chat GPT is gonna reference the prior information

once you keep going, you create the persona first, and then you create ads, and you create content around solving the problem of your target audience. So now your ads are actually solving problems for the people who are going to have issues or hurdles purchasing your item. And we've seen that work extremely well.

We had a real estate agent who threw $100 at a Facebook ad. He created the buyer persona for a home in his market, his price point. They threw $100 at a Facebook ad. They ran the ad solving the problems of this persona, got 72 leads from that ad, and from the 72 leads, they closed three home sales. So I think anyone in their right mind would be like, yeah, I would trade $100 for three closed deals, right, for home sales.

And so this works with any industry. It doesn't have to be just real estate. It can be any product or service, and you run ads, you run content surrounding surrounding all around solving the problem of the target audience. Wow. I mean, that is just mind blowing. It's this simple.

How long have you been teaching this? Because to me, this is like the first time I'm really hearing in depth that it's this simplistic. Yeah. It's been about a year and a half that I've been teaching this and it's been a little over a year that it's been full-time. When I was doing my very first, I think my first live event was in Virginia Beach and I remember the host wanted to bring me in to speak on social media.

I remember asking them, I said, is it okay if I do social media but that at the end introduce this thing called ChatGPT? And she was like, yeah, I mean, sure. I don't know if she had ever even heard of it. The entire room, I think there was one or two people who knew what it was, right? And so it was almost like I was introducing this technology to them and they had never seen it. And the look on their faces when they saw, I just did it right in front of them.

We were creating content together. They freaked out. Like the entire room was just like, what is going on? And so I was able to jump on it very early. Even before ChatGPT was released, I was working on my AI program. And I have devoted every moment that I can to solving two problems. And Heather, I realized very early when this thing comes out, when AI gets big and when chat GPT rolls out, I said there's going to be two problems.

One, people aren't going to know what to ask it. And two, they're not going to know how to ask it. Because again, it's garbage in, garbage out. So even if you know what to ask, you'll be like, it's kind of a basic way to ask it. I don't know how to ask it to get really good results. And so I thought if I can change those two things, if I can solve those two problems for people, which is me writing the prompts the correct way, and then they just copy and paste it, they don't have to think about it. If I can solve those two problems,

I can change any industry. And I have worked tirelessly for, next month will be two years, August 22nd of 2022. I have not turned on a TV since August 22nd of 2022. I've put all of my attention towards this. It's incredible. It just reminded me, when I was in Saudi Arabia, I just wanted to share that this goes above

and beyond just targeting potential customers and email sequences. I was in Saudi Arabia. I was so tired. I was on the wrong time zone. I was interviewing so many people. I've been hired out there to speak every day while I was in Saudi. I was exhausted and I couldn't keep up with the notes for this next interview for this next stage. And it was 11 football fields, big, it was wide.

And so they would have these green rooms set up on the side for all the speakers. And I was sitting in one in pure panic mode, like, OK, which is the next talk I'm giving? Who is it to? Who is the audience? Who is it? I'm interviewing. Who am I on stage with? What is the goal? Because I'm refreshing my memory because there's so many things going on. And I'm like, you know, feverishly writing down and I'm Googling things and I'm going through notes and this gentleman comes over to me and he said, can I ask what you're doing?

And I explained to him and he said, you're not leading into AI on this. And I said, it didn't even, it hadn't crossed my mind. This was in March, right? This is only a couple of months ago. I, it just didn't crossed my mind. This was in March, right? This was only a couple of months ago. It just didn't cross my mind. I'm 49 years old. Like it didn't even, I just do what I kind of always do. Not because I'm saying I'm the smartest,

it's default because that's what I've done for so long. Sometimes we don't think to say, wait a minute, press pause. There's a way better way to do this. And he said, I'm really gonna encourage you to stop doing this right now and let me save you like the next hour of your day and get you some better answers in five minutes and walk me through, you know, in a similar way to the thing. And wouldn't you know, within five minutes, I had such a better outline, I had such a better handle on, and it took no time or effort from me.

And it's just, it's a new way of thinking to say, okay, we've got these solutions. You've written all these prompts, you've got all the answers and the keys right there for us. Now we just need to plug and play in any situation to get the answers we're looking for. 100%. And I have seven general use cases for people. This might be helpful just for inspiration on what it can do. So number one is simple questions. Any type of question that you

would type into Google you can chat GPT as well. So you know like asking who won the Super Bowl? Easy. Number two is you can generate lists. So ideas, a list of hobbies, questions, business ideas and you can tell it how many things you want in the list and it will give you however many things you request. So when I'm talking about garbage in, garbage out when it comes to the simplicity of prompts, for an example, I could go into chat GPT and I could say, hey, I want to pick up a new hobby. Give me 10 ideas of things that I could do.

And it's going to give me 10 random things. It might be knitting and cooking and painting and things that don't really mean anything to me because I'm not good at those things, but it will give me 10 things. Now if I were to do the same type of thing but say I'm a 35-year-old male who lives in Greensboro, North Carolina. I enjoy outdoors and sports and music. What are 10 things that I could do because I'm looking to pick up a new hobby specific to Greensboro? Then it gives me 10 things that a 35 year old male who enjoys those things might like,

but it'll also give me specific locations of, well, you could hike this trail, and here's the address. And so when we think of garbage in, garbage out, there's always a more specific way that we can ask the question, which is the problem that I've eliminated by writing these prompts in a very detailed manner, to where people are like, OK, I need to write an email. Click this.

Here's the prompt for you. It's already been written. But we don't always think about the correct way to ask because it's garbage in garbage out. If you put in a basic prompt, you're going to get a basic result. So simple questions, generate list. Number three would be long form written pieces. So blogs, articles, you can tell it how many words you want it to be. I want to write a 2000 word article on this topic. Number four would be feedback prompts. You can ask it to give you feedback on stuff that you've done. It'll critique you and it'll give you tips on improvement. This could be a text message. This could be an email that you've written, a blog, really anything. I have people in sales who do you know, do cold calling. I have

them load in an audio file of the sales call and I say, hey, give me some feedback on how I could have better closed this customer. And it'll analyze the conversation and say, hey, you're basically role-playing with chat GPT and it's like a sales coach for you, right? So feedback on anything that you've done. Number five would be modification prompts. This would be translating to another language, lengthening something. You could take something that is one sentence and say,

hey, expand this to 100 words, 500 words. You could reword or rephrase something to mean the exact same thing just in different words. Shorten something, paraphrase something, outline something, rearrange something. Number six would be instructional prompts. This would be how-to's, guidelines, any type of instruction. You could say, hey, how do I build a birdhouse? And it's going to say, okay, here's your shopping list. These are the materials you'll need. And then step one, step two, step three, and it'll take you through the entire thing. If you have like a specific printer, you'd be like, hey, I have an Epson 35i.

I just totally made up that model number. I don't even know. But you could say, how do I change the toner? And it's going to tell you, okay, on this model, you need to do this, you need to do that. And then the last one is information extraction. You can extract data from text. So you could say, hey, provide me with an entire outline for the book, you know, Good to Great. And it's going to say,

all right, Good to Great is a book written by Jim Collins, published in 2001. Here's the full outline. You can have it give you a summary, expand it, give you chapter outline for articles, links, transcripts, books, you name it, you can extract information. You might have a 500 page PDF, and you say, tell me what I need to know in 200 words. So you can extract information from text as well. So there's a lot of different ways you can use it. Hopefully that's helpful for people to kind of get their mind moving on,

oh, well, that's a way that I can use this thing. I use it, Heather, because I have a very strict diet. I trained it on my dietary preferences. And now I take a picture of any menu at any restaurant and I say, what should I order? And it says, based on your dietary preference, you can have this. And it'll even say, you can do this, but ask the waiter to hold this and, you know, change this to this or you can do this and this, but make sure you ask for no butter on that. Right. And so you can literally use this thing in many different ways, business

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50,000 followers. Right now, Kajabi is offering a free 30-day trial to start your business if you go to kajabi.com slash confidence. That's K-A-J-A-B-I dot com slash confidence. Kajabi.com slash confidence and join the creators and entrepreneurs who have made over $7 billion. I asked you to try to find your passion. Are there other AI tools that you recommend people use

or is it just chat GPT? Yeah. There's a lot of different tools and I do training on, I have 10 that I really enjoy. I train people on, hey, here are the ones that will actually move the needle for your business, save you time, make you money. These are the ones that I've seen work very well. I train people on those. That could be not even just a large language model like ChatGPT, but there's a tool that you can load any video into and it will edit short form content from whatever video it

is. You could set up a phone at the back of the room, hit record, doesn't matter if it's vertical, horizontal, whatever. Load in the entire video. It could be 10 minutes long, 1 minute long, 50 minutes long, doesn't matter. And it will create short form edits from whatever video you load in. Now, the really neat thing about this software is it uses something called AI curation, which takes the transcription of the video

so that it understands what you're talking about. So we could load this entire podcast into there, and we could get short form clips from what we're talking about, but it understands our conversation. And then it says, here's the best, most shocking hook. We're gonna put that at the very beginning to draw people's attention in,

and now we're gonna pair that hook with relevant highlights to create one Instagram reel, one TikTok, one YouTube short. And it gives you several different options to choose from where you have 10, 15, 20, depending on the length of the video you load in, different short form contents already edited. The captions are in, they do the emojis, they do auto b-roll, which is the stock video that it cuts to where you're talking about something and it just keeps people's attention because it's moving to something else.

And you have all these edited videos and you're like, oh my gosh. Now you might say, well, I don't edit my videos anyway. I pay someone to do that. Can you imagine giving this tool to the person you pay to do your short form content. Now you're 10Xing their output for the same amount that you've been paying them. It's almost unbelievable. But you've seen all this stuff and it's as good as it sounds. I use it every day.

So that's the real gap that's happening now between businesses is people are operating the old way, which is just what we know in our own experience, versus propping up our employees, our teams, our vendors, and ourselves by empowering through AI. Training their employees, their team to use these tools, they're going to be able to run circles around any other business. This also levels the playing field from a solopreneur or an entrepreneur that's trying to match these massive

companies who have huge marketing budgets. Well, now they're able to do so much more with these tools that they're almost able to bridge that gap. Or these people that are in corporate America, still in a job they don't necessarily love, but they've started the side hustle and they don't have the time to do it. Now they're moving at a much faster speed. Exactly. So let's talk a little bit about the evolution of your business because I love this standpoint from when people start asking us about problems they're having, how it presents a new business opportunity. And I know you've been traveling literally all around the world teaching and training on your courses on how to leverage AI to advance business, save time, drive more revenue. But while you've been out doing that, people and businesses and companies have started asking you your courses on how to leverage AI to advance business, save time, drive more revenue.

But while you've been out doing that, people and businesses and companies have started asking you new questions. Let's talk a little bit about that new iteration of your business. Yeah, so we've done the course where we have the course, the on-demand video set, where we do live weekly calls to answer questions,

but then we also have this on-demand video course teaching people how to use these tools to save time, make money. But then also, as we've been going around speaking, we've had a lot of different companies and business owners from as small as a solopreneur to large, massive enterprises with 37,000 employees. They've said, hey, can you come in and do one-on-one consulting? And so we've been able to open up a consulting portion of our business too, where yes, we have the on-demand course for the do-it-yourself, but now we also have one-on-one consulting

where we can go in, assess the problems, say, okay, what are your current problems? Where's the holdup? Can we save you more time? Can we reduce overhead? Can we create a system where automation and AI can generate more money for you? And then here's the blueprint. This is exactly what you need to do. Step one, step two, step three. They can take that blueprint and implement it, or we can implement it for them. And so we're able to help companies even on a custom level, which is very exciting for me as well. It's incredible. And so we're able to help companies even on a custom level, which is very

exciting for me as well. It's incredible. And again, for everyone listening, anytime someone comes to you with a pain point, that's a potential business that you can launch. You know, again, it needs to make sense and be within the wherewithal of what your expertise is. This obviously was, it's the next iteration, right? So not only do you have the on-demand training courses, but then you have the group training live for the people attending your courses so they continue to get better. You're constantly coming out with new trainings

based upon the new technology, but now you're also offering consulting one-to-one for your team and these companies, as small as one person's company, so as many as 30,000 plus, to show where they're losing time, how they can start saving time and driving more revenue. It seems like such a natural progression,

but I know you and I know how rapidly things are changing. For you, how do you keep up with all this level of change? Yeah, you know, it's a full-time job for me because AI is moving so quickly. I have to stay on top of new tools, what's going on. We do a mastermind where we give access to a weekly call where we just give updates. Every single week we say, okay, just so you know, this is what's new. Okay, just so you know, this is what's coming.

And we give them updates on the world of AI. This is what you should expect in the coming months. And so being able to help people with the course is certainly, I mean, it's life changing for people's business. But then also having this mastermind in this community of people where it's like, hey, we're going to stay on top of this together. What are you guys learning? Here's what we found out. It keeps us on our toes and it keeps us involved with the technology and the advancement of the technology.

Do you think at this point that we've seen the most growth from AI that we'll see and it will start tapering off or will it start accelerating? I think it's going to start accelerating. It's not going anywhere, which is why if I hear people who are like, oh, it's just a phase, I'm just going to hold off, it makes me so sad because those people will be looking for a job. And I don't say that to scare anybody, but I mean, this is the greatest advancement in technology

that we have seen since the creation of the internet. It is not going anywhere, it's here to stay, and if you don't implement it in your business, you will be left behind and your competitors who are using AI will be able to do so much more in less time. They'll run circles around you. And so I always tell people it's like, man,

if you didn't implement the internet into your business, if you were in your business 25 years ago, right, and you didn't decide to evolve with technology and you said, I'm not using the internet, right, you would be out of business right now. It's the same thing with AI. The people who jumped on the internet early, look at Jeff Bezos, those people won.

And the people who jump on AI early, they will be winners. And it's exciting to see, and it's kind of sad to see people who are just like, not even gonna pay attention to it. Oh my gosh, sadly for me, I was in an industry that did not adopt to the internet early on. Could have, they could have dominated digital audio because we owned the audio division,

but instead they lost everything. It's shocking to me to see how they lost out instead to digital providers that immersed as audio providers when there was a whole industry built around audio, but they didn't embrace technology. Looking at the Blockbuster versus Netflix models, and everyone thought Netflix was crazy, and no one even remembers what Blockbuster is anymore.

Okay, so to everyone listening that they're like, okay, Phil, we get it, we need to do something. I guarantee the majority of my audience hasn't done enough around AI yet, and now they're cluing in, wait a minute, maybe my competitors are, and that's why I'm getting beaten. What are the first steps they take? How do they work with you

and what are the different ways they can do that? The easiest way would be the on-demand course. And we have a course, you can go to Phil Stringer, P-H-I-L-S-T-R-I-N-G-E-R.com forward slash academy. And we have this academy where it's on demand, right? You learn how to use these tools. We also have the live calls every week for Q&A that you can jump in, ask questions. That's going to be the easiest way.

And for your audience, we actually set up a promo code, a coupon code. I don't know if my assistant told you, Heather, but this is the largest discount percentage that we've ever given. It's actually matches our Black Friday deal. So I'm excited to do that for your audience. It's all one word creating confidence. You have to put creating confidence in the promo area at checkout. It takes 50% off the entire course. So really, really good opportunity there to take advantage of that on entire course. So really, really good opportunity there to take advantage of that on-demand course. That's for people who want to do DIY,

jump in, learn how to use the tools. Obviously, we do the custom one-on-one work as well with consulting. That is by application where we go in and we take a hard dive into what you're doing, figure out how we can help you and give you the blueprint, even build the blueprint out and implement for you if you'd like us to.

But that's kind of the one-on-one consulting. The web address for that is PhilStinger.com slash audit because we do a full audit of your business and we help you figure out how to do that one-on-one side. So PhilStinger.com slash audit, there's a little questionnaire there that you have to fill out to apply. Once you apply, then we will connect with you

and see if you're a good fit. It's kind of more of a custom solution than the all in course. What are the biggest or newest things that you're looking forward to happening in this whole technology AI world? There's a lot of things coming with the advancement of technology.

And even just some of the tools that are out now that people don't even know are available. I mean, this thing is going to, it's gonna make our lives so much easier. I know some people are like, man, this stuff is creepy. They think of Terminator and robots and all of that. And there's certainly going to have to be some regulations on some of these things.

But the amount of time that it can save you and the amount of money that it can generate you, if you just do it, if you just take action, it's really an exciting time to be alive. And if you can get over the whole, man, you know, this is going to replace my job feeling. And you can look at it from a positive perspective,

not a negative one of, man, I have an opportunity to really change my business forever. If I just implement this, if you can be positive and take massive action, you are going to look back and you are going to really be happy with what you're able to do using this technology. It's like having a full-time assistant helping you with so much and you can do it like you saw with your speaking notes that you were talking about. In five minutes, you're like, I would have spent hours on this. You just have to

know how to do it. Oh my gosh. You guys sign up for the course. You're getting 50% off. Go to Phil's site. I will have the link in the show notes below. The code to get 50% off is creating confidence. And if you think you might be a fit to work with Phil and his team one-on-one for your company, apply at the site as well. Phil, thank you so much for the work you're doing. Thank you for speaking to us in simple ways that we can understand, because now I actually feel like I get it. I'm set up for success.

So thank you for all that you're creating and thank you for keeping it real. I love it. Thanks for having me. All right, guys, until next week, go to Phil site, check it out. Get the 50 percent off. Don't sleep on this. I'm telling you, people on radio when I was in my early 20s and say all the time, nothing's going to change. You'll see. And those people are I don't know where they are anymore. But I promise you this, they're was in my early 20s and say all the time, nothing's going to change, you'll see. And those people are, I don't know where they are anymore, but I promise you this, they're not in the radio business.

So get ahead of it this time. Get with Phil. Get the technology, the information and education you need to go to the next level. You know I will be. Until next week, keep creating your confidence. What's up everyone? I'm Hala Taha, host of YAP Young and Profiting podcast, a top 10 entrepreneurship podcast on Apple. I'm also the CEO and founder

of the YAP Media Podcast Network, the number one business and self-improvement podcast network. That's why they call me the podcast princess. On Young and Profiting podcast, I interview the brightest minds in the world, offering actionable advice to level up your life. I've interviewed marketing legends like Gary Vee and Seth Godin,

serial entrepreneurs like Alex Ramosi and Damon John, and even the godmother and godfather of AI, Fifi Lee and Stephen Wolfram respectively. I've interviewed so many inspiring guests, and I don't really like to put my podcast in a box. We talk about anything that will improve your life as an entrepreneur. I tend to talk a lot about brand, marketing, sales strategies, and better understanding psychology and human behavior to get what you want.

But we also cover things like balance, biohacking, and mental wellness, and of course, hot topics like AI. One thing my listeners always say is that my podcast is highly motivational. If you want to get pumped up and take your life and business to the next level, come listen, learn, and profit with the YAP fam. We're young and profiting not because of our age, but because we're committed to ongoing learning and self-improvement. So join podcast royalty and subscribe to YAP Young and Profiting on Apple, Spotify, or

wherever you listen to your podcasts.