Creating Confidence with Heather Monahan - #478: Do What Sets Your Soul ABLAZE with Kacia Ghetmiri, Podcaster, Speaker, & Entrepreneur
Episode Date: November 12, 2024In This Episode You Will Learn About: Why multiple income streams are NON-negotiable. The secret to staying motivated on your growth journey. How ditching your comfort zone is the GAME-CHANGING m...ove for financial freedom. Why your gut feeling is RIGHT. The reality of why you need to SUCK at something before SUCCESS. Resources: Listen to the EmpowerHER Podcast Website: https://www.kaciaghetmiri.com/ Instagram: @kacia.ghetmiri Twitter/X: @kaciaghetmiri Go to ConstantContact.com and start your FREE trial today. Sign up for a one-dollar-per-month trial period at shopify.com/monahan Oracle is offering to halve your cloud bill if you switch to OCI See if you qualify at oracle.com/MONAHAN. Download the CFO’s Guide to AI and Machine Learning at NetSuite.com/MONAHAN. Call my digital clone at 201-897-2553! Visit heathermonahan.com Reach out to me on Instagram & LinkedIn Sign up for my mailing list: heathermonahan.com/mailing-list/ Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com If you haven't yet, get my first book Confidence Creator Show Notes: Have you ever felt that gut feeling telling you, This isn’t it? My conversation with Kacia Ghetmiri, host of the EmpowerHER Podcast, reminded me of just how POWERFUL it is to trust that voice, even when the road ahead is unclear. She showed me that true success isn’t just checking off achievements; it’s about finding alignment with what sets your soul ABLAZE and daring to PIVOT when necessary. Kacia’s journey proved that diversifying passions and income isn’t just a smart safety net—it’s the foundation for true freedom and PEACE. At the end of the day, it’s not just about surviving—it’s about THRIVING in a life that YOU design. If You Liked This Episode You Might Also Like These Episodes: #175: How To CULTIVATE Your Community And Watch Them Advocate For YOU with Kacia Ghetmiri #466: CREATE Your Roadmap to SUCCESS with Jason Tartick 2x Best Selling Author, Host of Top Biz Podcast, Founder of Rewired Talent Management, & Speaker #468: The POWER of INTENTION with Michael Beckwith, Spiritual Teacher, Ordained Minister, Author, & Founder
Transcript
Discussion (0)
When I started podcasting, an online store was the furthest thing from my mind. Now I'm selling my group coaching on the regular and it is just so easy. All because I use Shopify.
I do think it's really valuable for all of us to understand that no one stream of income is safe. Not being just a business owner with one product, program or service, not being a W-2 owner, not network marketing, not insert anything. And it's like, how can we diversify
and start to give ourselves more streams of income so that we're safe? Should like the
economy change or should our circumstances or honestly, even our desires change? Like
how can we set ourselves up more for success?
Come on this journey with me. Each week when you join me, you're going to chase down our
goals, overcome adversity and set you up for a better tomorrow.
I'm ready for my close up.
Hi and welcome back.
I'm so excited.
Listen, strap in, get ready for the next 45 minutes because I'm gonna tell you, you're
gonna be so hyped.
Every time I'm around this woman, I'm hyped.
I'm going crazy.
I'm so excited and you are gonna feel the exact same way.
So if your day has been a little flat,
ooh, that's about to change.
I'm so excited.
And she's sweet multiple times.
Very rarely do I have a guest on multiple times,
multiple time guests on the show.
So Keisha, not only is she a personal friend of mine,
she's someone I freaking adore and love,
but she's a high energy life enthusiast,
a wife and a new mama.
And I can't wait to get into all the transitions,
all the changes.
Her podcast, Empower Her,
is one of the top rated personal growth podcasts
with over 11 million downloads
and they happened organically, which guys, listen,
you can gamify and do a lot of different things
and advertise and you can force people to listen.
This woman just had such an incredible product
that helped people and she's so good and so high energy.
People came to her.
She's also the cohost of the Get Investing podcast
with her husband, Sina,
which is all about helping people get started
in real estate investing.
Can't wait to get into that as well.
She's personally helped hundreds of women launch and grow,
monetize their podcasts and strategically grow
aligned businesses through programs and live events.
With her husband, Sina, she's also built a $7 million
real estate investment portfolio in the last two years.
She's all about pulling back the curtain
to transparently share her journey in life and business
to show what is possible for you too.
So thank you for being here, guys.
Welcome to the show, Keisha, I'm so happy you're here.
Heather, I just adore you so much.
I'm so excited to have this conversation and just, it's gonna be so juicy. Welcome to the show, Keja here. Heather, I just ado
going to be so juicy. I c
dive into all the things.
a minute ago and just talk
at how much life has chan
seen each other in real l
had each other on the pod
to get into it. But I lov
many different reasons. But let's go back to the beginning because one of the things that's so interesting about you is the level of success you've achieved at a very young age, things that took me,
oh my gosh, 20 years longer than it took you. So I want to kind of get to like, how did you get the
confidence to do these things? Like, how did you know to do these things? And like, why has it all
worked out? Certainly seems like has it all worked out?
It certainly seems like it's all worked out from afar watching you at such a young age.
How did you build it?
I really feel like it's one of those things where you can connect the dots when you're
looking backwards.
You know, like this famous Steve Jobs quote, we're like sitting here with you today and
just thinking about like both of our careers and businesses.
It's like, would it ever guess that one was going to work out?
And it's like, here you are.
But truly like it all started when I did the thing
that I thought that I was supposed to do.
For me, that was like college, climb the corporate ladder,
had the job that on paper made sense.
I looked around and I was like, crap, this is not it.
Like I knew that it wasn't aligned, but the problem was,
and I feel like a lot of people can resonate with this,
where on paper, everything made sense.
Where I was working at Google as my last corporate job.
I was making six figures at 23 years old.
I had a lot of upward trajectory in my career
and I didn't have a bad boss.
I didn't have an experience like you did, Heather,
you know, in the corporate world.
Everything made sense.
I liked my coworkers and stuff,
but like there was this like gut feeling
that was like something is off.
Like there's a different path for you and this is not it.
That's why you're ugly crying on your bathroom floor,
feeling like something's wrong with you.
It's because you're just on the wrong path.
So I started a business on the side,
way back then, 2014, it was in network marketing.
That took off really quickly because I did it in a way
that was different than how everybody else was doing it.
And I think this core belief that I've had
for my entire business and honestly, even in my life, is if something's not being represented the way you think it should, and it's kind
of bugging you, it's probably because you're supposed to be the representation.
So that network marketing business was a lot of like stay at home moms building this business.
And I was like, well, that's not me.
Maybe I can attract a bunch of people that are working corporate jobs.
And like, they just want to have like a little side hustle because they want to dip their
toe into entrepreneurship that turned into 4,000 people and speaking
on massive stages and earning several million dollars.
And then that gut feeling came back up again.
My husband, who was at NYU dental school at the time, we moved to San Diego and I was
like, I don't want to do this anymore.
But on paper, again, it made so much sense when you're at the top of your game and you're
getting a lot of like external validation, but you're at the top of your game and you're getting a
lot of external validation, but you're also making a lot of money and you're making a
lot of impact and you feel pretty good.
It seems confusing to know that you want something else, but I decided to start a podcast, my
show, Empower Her, which you were one of the first 10 guests on that show.
You've been on it so many times, but you were one of the, I think the first 10 to 15 guests
on that show, which is so wild wild way back at the end of 2018.
And again, I think people resonated with it and why it took off pretty quickly is because
it was very transparent and open.
I didn't try to pretend like I knew what I was doing.
I was kind of lost figuring out what was next for me career wise and business wise, because
I knew I wanted to make a pivot from that network marketing company. So I was like, let me just pull back the curtain and share what's going
on and figure out how to build confidence and have like authors on my show that wrote
books about that.
And just like, be really honest about my journey. And people just were like, this girl gets
it. It feels like she's my girlfriend turned into creating courses, helping podcasters,
big events, retreats, and then eventually real estate investing too. So a lot of pivots,
but it's all been very intuitively just like doing it my way
and just kind of drowning out the noise from people
that are saying this is the way you should do it.
But so break down for us,
because I've been where you're saying,
like it looks good on paper, but I didn't leave.
I stayed because I was like, it looks good on paper.
It is good.
Like stop complaining, Heather.
No, like I can remember not really being happy
going to work in corporate and saying like something's off.
I know something's wrong.
I know something's more.
And then be like, no, no, no, stop.
Like focus, you have a great job.
Be grateful for what you have.
I meant well with what I was saying,
but I didn't have that knowledge or that intuition yet,
or I didn't listen.
Like what's the difference?
Yeah, so I always ask myself, like when I've been doing something for a long time,
whether it's a pivot that I'm making in my current business from like offers,
products, program services, whatever, I'm always asking myself, number one,
like, have I done this long enough to know if I'm pivoting
because I'm just bored of it or because something's more aligned for me?
Or if I'm just like sucking at it because I'm new at it.
For example, if you're starting something brand new and you're like, I know that I want
to do something else.
Like, maybe I'll just get rid of this thing and start something new.
It's often because like you suck at the beginning of anything.
So I've always like trying to take into consideration, like, have I done something long enough to
know that it's not aligned for me?
And I've gotten past the stage of like, I'm not very good at it. Now I've put more reps in, so I got better at it. And I can say this is
not aligned for me. Um, and then in the actual corporate world, I honestly like have such a core
belief that our days are numbered here and we don't know the count. So I just don't want to
waste time. I've had two friends die at age 30, one from ovarian cancer
and one that fell out of a window, freak accident.
My husband lost his dad in 2021.
So like the fragility of life is like so, so real.
And we talk about this, but to me, I'm like,
if I don't love it,
if it's not making the impact that I want to make,
if it doesn't feel aligned, and if it's sucking my soul,
then I'm like, I'm moving on.
And I just believe in my ability to figure things out because I keep confidence and like building confidence as like
the foundation of everything I'm doing next, you know? Oh my gosh. It's so, so good. And we all
need to think more like you because you're so right. And I don't think that's wild to have lost
two friends at 30 is, you know, I'm 15 this year. And I'll tell you, I've started seeing people in my
sphere, not people that supers or close, but like people I went to high school with passing away.
And you're right. It really makes you pause and say, like, were they living the life that they
were meant to live? Like, I am curious about that stuff. And because it relates back to you to really
question yourself, like, are you living to your fullest? Are you living the purpose that you were supposed
to be here for?
So thank you for sharing that.
Okay, so I want to get into what's interesting to me
is clearly I have not made the right life choices thus far
on partner, clearly you have.
And I'm so interested in the way that you supported
your husband, you guys have an incredible relationship,
we've been together for so long,
how you supported him and getting him to transition
or encouraging him to make a huge life transition,
which ended up being such a blessing and a gift.
Yeah, so my husband is Persian.
So his parents are both first generation immigrants
to the US.
So from his perspective, he always said that like,
he felt this pressure to be like a doctor, a dentist, a lawyer, an engineer. He chose
dentist and he went through dental school and as soon as he became a dentist, like I
could tell right away that he was not excited about it. And we kind of wrote it off to,
you know, when you're not excited about something, it's often because you're not that good at
it yet, right? Where it's like, it's so much more fun to do things that you're great at.
So we kind of let him take the time to put in more reps
and see if he, you know, as he got better
and just got to like practice his skillset,
if that was when it would feel more exciting.
But ultimately he knew that it wasn't aligned,
but he wasn't ready to admit it yet.
So we moved from San Diego to Austin
for him to try out a different clinic.
And I had an online business so I could kind of go anywhere.
We moved to Austin.
He had like the perfect clinic that he was working at.
He had great hours, great pay, great career trajectory.
And one day I got back from speaking on an event and I walked in and he was like, Kesh,
I'm pouring us a glass of wine and like we need to talk about something.
I was like, oh, okay.
And he tells me I want to quit dentistry.
And I was like, hell yes.
Like please, please, please quit.
And honestly, the real reason was kind of like a couple of parts.
One was I just knew that he didn't like it.
And we have been together since we were 19 years old.
We've been together for 16 years.
He's my favorite person on the planet.
I just don't want him to not be excited about what he's doing in his life.
Number two, I don't want to be married
to someone who doesn't love what they're doing in their life.
Cause that massively impacts me.
And then I didn't want him to be an example
to our future kids, which we didn't have then
of someone who wasn't excited
and just would come home every single day,
like womp, womp, womp about his life.
I'm like, that's not what I signed up for.
Also because I know how smart and capable he is
that anything he puts his mind to
that he would be ridiculously successful at, he just needed the permission slip that like he needed to give it to himself. But because he had
never stepped outside of this very linear path, like he almost needed an overly enthusiastic
person saying like, let's go to just remind him that like he could do this. He wanted to be a
quote unquote real estate investor and quit dentistry. So he quit. Two weeks later, his
dad gets cancer and we fly up to Seattle where we're from. And he spends the next 12 weeks
by his side as he moved from like the hospital to hospice, you know, only child. His parents
were divorced. Like he was like the primary caretaker. It was like jolting. He had already
left dentistry two weeks before that and made that decision. But I think it really stamped into like both of us,
the need that like, you don't want to get to the end
of your TBD amount of days here with coulda, woulda, shoulda
is wondering what would have happened.
His dad had big plans of like retiring
and then like traveling the world
and doing all these things that he just didn't get to do
because he died.
And like, that sounds again, so heavy
but it was like so important for us to realize
like he had made that decision on his own.
And then once this happened to his dad, it was like, okay, like whatever I want to build like whatever my dream is.
And for him, it was real estate investing. So he stumbled so much.
And I want to acknowledge this because one of the most difficult parts about being in a relationship with someone who is stepping into entrepreneurship when you've been the entrepreneur longer is I wanted to help him bypass some of the roadblocks, but the roadblocks
and figuring out how to get through them are what helps you build up the confidence and
also like feel proud of yourself.
I was like robbing him of a lot of that because like, no, you should be just be doing it this
way.
Do it this way.
Do it this way.
Good intention, but like really freaking annoying.
He would say to me, he was like, Keisha, you know, I feel like I'm a really good swimmer, but I just got dropped into an ocean.
And I have no idea what direction to swim. And I wouldn't have to stop myself instead of giving him
like some action plan like I would to someone I was coaching. I was like, good, like you're in the
game, babe. Like you got this. I'll like stand on the side and like cheer for you. And eventually
that led us into the real estate path
where now we have a bunch of rental properties,
we have long-term rentals, midterm rentals,
luxury Airbnb's, and he's basically the COO
of this business and he loves it and it's freaking awesome.
Meet a different guest each week.
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Let's talk about goals for a minute.
How are you tracking with the ones you set for your business earlier this year?
Are you close?
If not, do you know why you haven't hit them yet?
I mean, let's be honest.
It's so important to track our goals, to set goals.
Goal setting is where it all happens.
Taking us from where we currently are to where we know
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So you see a significant change in your husband, the man who would go to work and be like,
not loving his job to now he's completely into it.
Well, and also like, I mean, we have a one-year-old
at the time that we're recording this,
and it's like the lifestyle that we would have had
if he had to be rushing to do root canals,
we're still not sleeping through the night.
Like our son still wakes up in the middle of the night.
So it's like, can you imagine like a sleep-deprived dentist
like doing root canals and leaving at 8 a.m.,
leaving me with a baby?
Like I can imagine that it would have resulted to a certain degree and some resentment of
feeling like I had to give up my business for him to go be a dentist and him not even
loving it.
So it's like, again, you can't connect the dots until you're looking backwards.
But I see he had to get uncomfortable.
He had to also try out different environments to make sure that it was actually not the
right career path for him. I think there are probably some people listening in that it's like maybe you're a director of
marketing at a company and you need to make sure that before you just walk away from that,
you go try being a director of marketing at a company that solves a different problem
or that's a different environment to see if it's an environment problem versus just a career problem.
And I think because he had the experience of trying out different types of clinics,
he felt confident enough to even say he didn't love it.
Cause like truth of the matter,
dental school, 77 grand a year tuition for four years,
eight years of his life and like the education space.
And when he left, so many people were like,
what are you gonna do to like pay off your student loans?
And I was like, you could pay off student loans
for dental school with other businesses that aren't dentistry. Like any type of money can
pay off loans. Like we'll just go build the money somewhere else, you know? So I think
like the truth of all of this is like sitting here now, I have so much gratitude for him
being willing to say what he didn't want, what, you know, so many people were clapping
for, like, look, you did this thing, you're this dentist,
and look, you're super, so proud of yourself,
but he didn't love it and he had the courage to say it.
But to be really honest, in particular
for any of the entrepreneurs that are listening into this,
we often talk about the doors that we're opening
for a future version of ourselves
or the impact that we can make
or the impact that we can make on our kids.
But I did not know when I became an entrepreneur and started to build this
business that I would be opening up a door for a future version of my husband that I
didn't even know that he would one day want to have the option to walk through. The fact
that he even knew that financially he could leave because I had a business that was making
way more than his dental career was. And I was like super excited to have him leave.
It's so incredible.
That's a really good point.
You just don't know who you're going to impact and it might not be the person or in the ways
that you think.
But the example is always what actually does the impact, not what we say or how we encourage
people with our words.
Yeah.
Yeah.
And just the knowing too, where it's like, like he knew that we
financially would be fine if he left. And like, I think that gave him the ability to
even let his brain, which is so much more analytical than my brain, I'm so much more
like jump in the net will appear like super comfortable with risk. Like I'll just build
the plane on the way down, like that type of thing. But he is like, I mean, he's a logical,
analytical guy. Like he became a dentist because he likes biochemistry
and like, and you know.
So it was a big thing for him to leave,
but it's been so incredible in our life now.
It's so interesting because I have to imagine,
especially with his background, his heritage,
that there's these level of expectations
and not everybody, I can't imagine,
not everyone was happy when he made the decision
to leave dentistry. How did he handle that? Did he kind of just like put blinders on? This is my decision. I'm not letting people get me to second guess.
Yeah, I think he was really impacted by the fact that people that he thought would really be supportive weren't supportive, in particular family.
And I was like, remember, like, you wouldn't want to trade places with
them. Like you don't want the life that they're living. And they can only give advice from
their perspective. And I think often we like to say like, oh, people don't support me,
like screw the naysayers, blah, blah, blah. But I'm like, what if we just frame this as
they want to support you, but they've never done what you want to do. They don't feel
like they can give you advice. So you're just going to have to go do it on your own without
their support. And one day they'll come back advice. So you're just going to have to go do it on your own without their support.
And one day they'll come back around.
And that's exactly what happened.
Like especially some of his family was openly very unsupportive of this decision.
And I was like, well, good thing it's just the two of us living together because like
I'm super supportive.
I've got you.
And I knew that my role was like to super hype him up as he was also grieving the loss
of his dad and trying to figure out how to navigate all of this.
So I think it's like drowning out the noise a little bit and knowing that like most often
the people that are giving you negative feedback is just because they haven't done what you want to
do. Like you and I were talking before we started, it's like the podcasting space and some of the
things that we're doing business-wise where both of us are like, who can we connect you with? And
like, how can I support you? What's going on? Because people that have done things that you
want to do or in the arena doing it with you, they want to support you because what's going on? Because people that have done things that you want to do or in the arena doing it with you,
they want to support you because they know how hard it is when
you're first starting. So he had to get really intentional about
drowning out that noise. I took a big hype role. And then we
really quickly connected him to other people that were in the
space, like emphasizing like going to real estate meetups and
just like finding people that were doing what he wanted to do.
So he understood like how to get more comfortable
with the risk and have like people
that he could bounce ideas off of.
And then we moved to Denver
and there's a huge real estate community here in Denver.
And we plugged right into that
and made a bunch of like close friends.
So that was super, super helpful for us too.
Being in community with like-minded people,
I think oftentimes it's underestimated
and or because of COVID and people became more isolated.
They've forgotten often and people like working remotely or whatever.
And I know that works for a lot of people.
But when you do get a group of people together that are like-minded like you and I love,
like doing in-person events and being around people, it's extraordinary.
The level of accountability you start holding yourself to, how excited you start becoming and the possibilities. I said this to my business partner yesterday, I happen
to be in person with her. I leave every in person meeting with her so hyped because she's
ahead of where I am. And so she's always like, of course this is possible. What are you talking
about? Like, don't question that. Of course we'll do that. And just having that assurance
of another person who's been pers places you want to go sud
so crystal clear. So thank
that. Right. Tell me a lit
whole idea of being a beg
at first because it's int
gone through it so many t
you've done so many thing
almost get excited about
your husband do it. I wou
even harder because it's someone you love and you care for that you want to help.
So I think what's interesting is we talk often about not comparing ourselves to other people,
but what I've struggled with more is comparing myself to a prior version of myself when the
circumstances were different, right? So like, for example, when we had our son and I decided I was
going to start going back
into work and like starting to host like retreats and events or whatever I was going to start
doing.
And I thought that I could approach it the same way that I did before having a baby.
So I was trying to compare myself in this current new mom version who's like hormones
are all over the place, like super sleep deprived.
I'm like, this is how I'm going to approach business because, you know, four months ago
before I had this baby, like I was able to do this, so I should be able to do it now.
Same rules apply with doing anything new,
where it's like my first business in network marketing,
I'm making like three or 400 grand a year,
speaking on these huge stages, know what I'm doing,
and then I decide to start a membership
for my podcast community.
And I was riding on an easel with a Sharpie,
and I was like, brr, brr, brr,
I don't know what I'm doing, I feel so stupid doing this. It was a $17 a month membership. So like the Delta of the amount of money that I was making,
like I was just like, I don't know what I'm doing. Like it's so much easier to go back to the familiar
because when you do something at the very beginning, you just suck. It's like par for
the course, you know, where like, of course, as you keep putting your reps in, like you're going
to get better and you're going to feel more confident. But I think I always have to keep in mind,
I've never done this thing
in this season of life before ever.
As a mom with a one-year-old,
everything is drastically different.
I don't sleep eight hours every night anymore.
That's a huge part of my productivity and my energy.
So it's like, anyone that's listening into this
is making sure that your success criteria
for this season of life and also your tenure with the thing that you're doing, whether it's a new career or it's a new business or it's a new offer or program service in your business.
Your first time public speaking, you're so sweaty and awkward.
You have no idea if you're going to like puke or like whatever what's going to happen.
But after you put a couple reps in like, okay, I've got the experience from my past that I can look back on and say,
see, last time I did this thing, it worked out.
And I think sometimes we just don't give ourselves grace
and we beat ourselves up because it's like,
we forget to take into consideration the season.
And I know like, this is huge for me right now
because I'm like, a one-year-old is so different.
Where like, I can jump on a plane
and go keynote at an event and come home.
And he's not saying to me, mom, I wish you stayed home.
You know, two years from now,
that could be a different conversation
when I have a three-year-old,
like how am I gonna make choices in my business?
Well, I'm not gonna worry
about a future version of me's problems right now.
I'm just gonna focus on what I need to do right now
to keep moving forward and adjusting as I go.
But I think we all need to do this as humans, you know?
Wow, it's so powerful.
And what's weird,
and I'm interested to hear your perspective on this.
When you work in corporate America,
so much of your time is spent forecasting forward, right?
It's like we're in Q4 right now,
but we're planning for Q1, we're planning for 2025.
Well, how are we gonna hit that mark for two, Q3, Q4?
And then what does that plan look like?
I was always spending time in the future, so much so.
I do believe, to your point, it allows for more worry.
Because you're like, well, how am I going to figure this out?
I have no idea.
And I shouldn't be expected to know how to figure out
because technology is going to change.
AI is going to be different by then.
I have so many more tools and opportunities and bigger
network by then.
And what I've learned only in the past couple of years,
having worked for myself is to trust that
that's all gonna unfold,
but just be where I am in this moment right now.
And that is a discipline and a practice.
And I just remind myself all the time,
wait a minute, you're worrying about something
that could happen in 20 days.
Hang on, why don't you just get present in this moment
and make this the best day possible.
Something great could happen today or tomorrow that changes that whole forecast.
How do you set yourself up to stay in that moment?
Yeah. So I have a really interesting way that I do this in my head on a regular basis where
when I put my feet down on the ground, I'm actually in my head, this is where you are,
be present where your feet are. But I have a relationship with one year ago version of me
and one year ahead version of me.
And I kind of toggle back and forth sometimes
where like I have this perspective of like so much gratitude
for the life that I'm currently living.
Cause I recognize one year ago, I mean, actually
like right now one year ago, I was like waiting
for this baby to come out who was like six days
past his due date.
And like remember just like wishing for this life
that I currently have now
and the opportunities that I have now
and the network that I have
and the income and the impacts that I've made.
Like I know how much work I had to do
to get to this current stage that I'm at.
So I can feel gratitude for that prior version of me.
And then I also recognize that one year ahead from me
is gonna be able to look back
on this exact version of me now.
And like, what gifts am I gifting to her?
Right? Like, what confidence does she have? Like, what connections does she have? Like,
what type of impact is she making? What opportunities does she have? Like, how is
she showing up the world? What type of marriage does she have? What's her health like? Because of
all the actions that I'm taking. So instead of getting too worried about, like, you know,
especially people that listen into this podcast, it's like, like you and I, Heather, it's like,
we have such big visions of things
that we wanna do and the world is at our fingertips,
like, let's go, let's take it to the moon.
That can also be really overwhelming
if we get caught up in the distance
between where we are now and where we wanna go.
But instead, I just write it off right now
where I'm like, of course I have no idea
how the hell I'm gonna do that,
but that's why I need the space,
the distance between where I am now and where I wanna go.
That's like my qualification period,
where I stumble and I learn the resourcefulness,
and then I meet that person that I need,
and then I connect with this person, and I do X, Y, Z.
That's what the whole path is for.
But it's difficult because we live in this
instant gratification Amazon Prime culture
where we're socialized to believe
that if we get something more quickly,
it means it's more desirable,
or we should be more proud of ourselves.
Everybody's celebrating how fast someone did something.
But in reality, if we're honest with ourselves,
and I know Heather, you're so into fitness,
so I feel like this is a good example for everyone,
is a lot of people would be like,
I wanna lose 15 pounds tomorrow.
It's like, okay, if you lost 15 pounds tomorrow,
would you actually be able to maintain that?
Would you have the habits and the stress management tools
and the workout routine and the accountability
and would you be eating well?
No, what would happen is you would lose 15 pounds
and you would gain it all back and probably some more
because you didn't build up the ecosystem to support it
with like your habits, right?
So it's like, we almost need to just start to get more
obsessed with the process of getting there
rather than just what the process could produce
or the end goal so that we don't get anxious,
overwhelmed all the time, doubt ourselves,
and so that like, we just enjoy our days
because we don't know how many we have, you know?
It's so interesting.
And I have to express to you like what you just said, who,
it reminds me of Gary B.
As you know, he was my first guest here on the show. And him explaining to me like you have to
enjoy the journey. And you know, what's funny is I wrote this post right after he explained that
to me. And I was like, yeah, easy for him to say, because he's already at the highest. He's like,
got the biggest podcast in the world. Like he's got more views than anyone. He's got more, you
know, whatever written more books, blah, blah, blah. So he's done all the things podcast in the world. Like he's got more views than anyone. He's got more, you know, whatever,
written more books, blah, blah, blah.
So he's done all the things that I wanna do.
And I remember thinking like the journey is hard,
like it is hard, but to your point,
like the longer I'm on this planet,
the more I'm starting to realize giving yourself praise,
being in that present moment.
And part of that is seeing like what good thing
is happening today that I can
focus on be grateful for because this journey is actually where
it's all at like so little of it. And I remember I related to
the come up in corporate America, the come up for me was
like, oh my gosh, you know, probably my early 20s until my
early 30s, like a decade, like really like where I'm climbing
the ladder before I hit the top in corporate America and made it
to the C-suite.
And I'll tell you like that grind was hard, but I now I look back, I learned so much, I met so many incredible people.
I did have so many unbelievable experiences.
I don't know that I was really enjoying it because I was so focused on, I got to
break this glass ceiling, I got to get in there.
And so I've sort of learned from that, that, okay, I'm going to get to where I
want to go.
I know that I have total belief in faith.
I can see it. I know it's happening. I don't know how it's happening. I don't know when it's happening,
but I'm coming for you, future me, future accomplishments. I got to start celebrating
these wins along the way. And it's like a new discipline. Like it's, I don't know,
it's just still, it's elusive to me. It's not easy every day.
Yeah. It's one of those things where like all of us have the double-edged sword of like our strengths,
where for me, like, I'm probably one of the most like optimistic, happy-go-lucky, excitable people that I literally know.
But on the flip side of that is if I'm bored, I have to get so good at like staying in the mundane, unsexy,
like doing the reps because I get shiny object syndrome.
Where I'm like, oh, that looks like that could be more fun.
That could be more fun.
That would be more energizing.
So it's like, all of us have our own thing.
We're like, you are super, super goal oriented.
We're like, I will do the shit.
Whatever I need to do to get me where I want to go.
Like I'm in it, blinders on.
You're like my husband in that way.
Where it's like, this is the goal, see the goal,
hit the goal, go.
Versus me, I'm like, but it's going to be so fun
along the way, which I think that joy part is so required, but it's also everything has its double edged sword where you can miss
some of the joy along the way. If you're not intentional, I can miss getting to the goal.
If I let myself squirrel with all these like squirrels raving in my brain, like, Keisha,
do this, do this, do this. It's like, no focus. So every personality type has its things that
we have to work on.
Oh, that's it. So, so true.
But I'm appreciating you explaining that because I didn't realize so much of it was personality
till you just broke it down.
But you're right.
And they're literally kid, you're one of one.
So you're like the only one on the planet like that.
And it needs to be celebrated.
Okay.
So talk to me a little bit about we were talking offline about the beginning of your entrepreneurial
career involved being in an MLM.
And when you broke down for me what's happened
over the last couple of years, I was shocked.
I had no idea.
And I want you to share with everybody
so people can understand why it's important
to set themselves up for not just having one job,
one revenue stream, because you put yourself at risk
in such a big way.
Yeah, oh my gosh.
This is like one of my favorite topics to jam about in
so many different ways. So for context, for people that don't know network marketing, like MLM
structures, basically how it works is instead of a company having brick and mortar locations,
they have representatives and different companies. They're called different things.
My first network marketing company that I worked with, and the only one I've ever worked with,
was called Beachbody. People are probably familiar with like 21 Day Fix, Insanity, P90X. These are some of
the workout programs that they created. Well, back in the day, they had a network marketing
model where you made income based off of selling like subscriptions to their workouts or their
supplements or their shakes. But you also made money off of the volume of people that
were in your organization. So as you help people learn how to build their business,
that's where the multi-level marketing comes in.
So what they just did a couple weeks ago
is Beachbody announced,
as many other network marketing companies have announced,
there's been five or six major ones
that have announced this in the last year or two,
that they switched from that network marketing model
where you're paid out based off of your team volume
and recruiting people in to a direct affiliate model.
Meaning you've got a code that people use
or a link that people use,
and you just get paid a percentage
off of someone buying the product.
So for people that built up massive teams,
and there are some people in Beachbody
that spent decades building up thousands and thousands
and thousands of people teams,
their income is gone come January 1st.
Except for if they want to sign up for this affiliate model,
which like, take an example,
that would be like 5% of their total income
compared to what they used to make.
So why that's important.
Obviously there are some people listening into this
that maybe you are interested in network marketing.
I actually do think it's a really awesome business model
in that like I started in that
and it was like my gateway drug into entrepreneurship.
And I was able to leverage my experience there to take those skills and then go build my
own thing.
It's a lot easier to build a network marketing business, but you don't own it.
So it's just keeping in mind that at any point in time, the company can change the structure.
Just like my personal beliefs are that a W2 job is not any safer than being an entrepreneur,
because at any point in time, a company can restructure, layoffs can happen.
So I think this experience of thinking about my husband was a dentist during COVID, when
COVID happened in California, they closed down all offices.
You could only do emergency procedures.
So his income was basically gone.
We would have been totally screwed if we were completely reliant on that.
And then thinking of this network marketing model, closing their doors and people that had all their eggs in that
basket, what that looks like. I think of friends of mine that are executive level at corporations
that layoffs happen and restructures happen. And it's like, I don't say that to scare people,
but in a way I do think it's really valuable for all of us to understand that no one stream of
income is safe.
Not being just a business owner
with one product, program or service,
not being a W2 owner, not network marketing,
not insert anything.
And it's like, how can we diversify
and start to give ourselves more streams of income
so that we're safe?
Should like the economy change or should our circumstances
or honestly even our desires change?
Like how can we set ourselves up more for success? And I've been thinking about this since I left network marketing
in 2019. I've been thinking like, there's no way that that will continue. And I was wrong that it
took so much longer for it actually totally to like be gone, but this has always been in the back
of my mind.
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Well, one of the things you were talking about was with your son Brody and how obviously
your life has changed so much.
I mean, from becoming a mother is just like, I believe it's probably the biggest shift
that any woman will go through right in your life from being an individual just has to
take care of yourself to all of a sudden having a second person is wild and incredible, as
you know, and are so excited about it, it's amazing.
But when you explained to me setting yourself up
so that you could take a break from business,
which is incredible, and I'm so happy you were able to do that,
one of the ways you were able to do that is because years ago,
you started saying, I want to diversify and set myself.
So how did you set yourself up for that?
And then how do you move forward now that you have a child?
How does that all change?
Yeah, what you're referring to is like,
when I was working as an entrepreneur,
I had a bunch of different products, programs, and services,
and everything that I did required me.
So, you know, podcasting for my own show,
and, you know, hosting big events and retreats
and speaking and courses that I was on for.
I really liked what I was doing business wise though.
So I wasn't really interested in like creating a bunch
of like evergreen courses and stuff like that.
Cause I loved getting to intimately work with people
and I love in-person events.
So I love hosting them, but like there was no way
for me to take myself out of my business.
And I saw that as a problem for giving me future options
but I also like didn't want to change it
because I loved what I was doing.
So instead I was like,
what if we use this business to fuel another business
that didn't require my face, my voice, my time,
me physically being there?
So instead what we started to do is take all of the revenue
that was coming in from like horses, memberships,
events, sponsorships on podcasts, all of that.
We took all that revenue
and I basically just passed it to my husband, Sina, who had left
dentistry and was in real estate investing, and we would just buy properties.
So in the last two and a half years now, we've bought seven different investment properties.
The first Airbnb that we bought here in Denver made more than he made as a dentist.
And we were like, ooh, baby, we're onto something.
And it was so fun and it was so creative because we looked at the market here in Denver when we first got into
real estate investing and we're like, there's a need for like bachelorette party retreat themed
houses. Why is there not that many of these in Denver? So we created one, it crushed. We're like,
okay, let's figure out how we can do the next one. We did the next one. We're like, okay,
now let's go to the mountains. Let's do like an A-frame. Let's do the next one. And like,
we've just been kind of scaling, taking one property,
getting up and running, then moving it, doing the next property.
And now we're sitting here with this awesome investment portfolio
that spits off an ash cash flow, but it gives us a lot more optionality
of what we want to do next.
So I share that because I think that like there are some people
that are listening into this
that are really relying on something being safe.
And like the economy changes and market change
and like things change all the time in business
and definitely in the corporate structure too,
that it's like, what could you do on the side?
Or how could you like set yourself up
if you're a dual income household?
How could you take one income and start using that
to start like diversifying on the side
or building a personal brand or starting a podcast or creating something outside of what you're
doing so that if one of these really blows up, you have another stream that you could
pour into.
So you're not having to come from this desperation place, but you're doing it because you can
kind of funnel from one to the other.
It's so smart.
And you're not watching people when you are in corporate.
It's not really talked no what if people were doing
anybody was people just t
five and you're 401 K and
more the standard or more
looking at it and the way
about, it's literally the
and because of the learni
like you and your husband
through podcasts how to d out there, people's out there. People are teaching it. People
are often doing it many times through podcasts for free like you are. What are some of the
experiences you've had teaching people how to do the same things that you're doing?
Yeah. So from a real estate perspective, I think it feels really nerve-racking for people
because it's such a big investment, like buying a property. But like what I always remind people is like everything
that's ever broken on a house has broken before, right?
And with like changes in technology and stuff,
it's like, I will bet forever
that physical people need physical houses to live in.
So it doesn't matter what happens with AI
or different industries.
Like, you know, I was talking with one of my friends
that's in the recruiting space,
which is what I was in way back at Google in 2014.
The recruiting industry is going to change so drastically in a couple of years because
of AI.
So it's like looking at your own job and looking at your own business and being like, what
could change based off of the way that the world is going?
And asking yourself, am I willing to get uncomfortable with something like real estate investing
and learning how to diversify
my income.
Can I get a little bit uncomfortable doing that?
Or am I going to be really damn uncomfortable later if my job is gone?
And I care about this because I just truly believe that we're here on this planet, all
of us, to live lives that we're obsessed with.
And I want people to have options.
And the freedom that comes from really diversifying yourself from an income
perspective means you get to spend the time doing the things that you want to be doing.
And if you have a shitty boss or you hate where you're at, you have the option that you could
leave and you could at least float yourself for a few months while you found something else.
You don't have to stay in environments that are sucking your soul from a tactical perspective.
I think it's figuring out what type of asset class that you're interested in.
Like we talk a lot about short-term rental because we are big in the short-term rental space.
We've also done midterm rentals, which are like 30 day plus days. We have a long-term rental
property and like starting to just think like, what am I curious about? And then asking the people
that you're connected to if anyone else is curious about that. Because so often we tell
ourselves a story like, oh, I don't have the capital to invest in real estate.
Where it's like, I bet you,
you might have someone that you went to college with,
that you worked at in a previous job,
that you're connected with now,
that might have the capital,
but they don't wanna operate the deal.
Or maybe you're really good at finding the deal,
but somebody else can fund the deal.
Or maybe you can fund the deal
and somebody else can find the deal.
Like there's so many different components of this.
And so I just wanna encourage people that it's like
the thing that's stopping you, there's a solution to that thing.
And sometimes you just have to raise the necessity
to actually want to go do it
because you have to picture a future
where like you have more options because you did this now.
So I relate this back to a conversation
I had yesterday with my son, which is so funny.
I love this idea of give yourself as many options as possible.
You know, don't be a victim to not having the
options, which I sort of felt like when I got fired, I was
like, I'm optionless, I have non-competent, I have no
options. It's so weird that I thought that way back then. And
I don't want him to think that way, right? Because that's not
true. That was a lie. I was telling myself, it's limitless,
the options that you have, I couldn't work in the media
industry. So what, right? That's like one tiny industry.
Anyhow, it's all how you perceive
things. He gets his PSAT scores back the other day and they weren't bad. They
weren't horrible. They weren't great, right? They were okay. Clearly I was not
worried. It's the first time he ever took the test and I said, let me know
what you think. And he's like, I think it's, you know, it's fine. I said,
right. I said, so do you think we should get a tutor or put you in one of these
classes that, you know, so that you can get some reps in so you don't have to be a beginner at it. So you won't suck next time. And he said,
um, I don't know. I don't know that I need it, you know, cause what 17 year old boy wants
to take a PSAT class, right? I get that. I'm a couple of the same old, I'd rather be out
having fun. So I said, okay, let me just explain one thing to you a year from now. Do you want
to have a ton of options available to you by way of different universities
that you got into? Or do you want to kind of be like, Oh, shoot, I only got into one,
I guess that's one I have to go to. And he's like, Well, obviously, I want all of the options.
I'm like, great. So if we take it on the chin right now and do something hard taking a class
for eight weeks or whatever it is, and it's gonna suck a little bit, it's not like something
you're excited about, that's gonna unlock all of these opportunities.
Is that pain right now worth that reward
for a year from now?
And he's like, oh yeah, it is.
It was just like this great teaching moment for him
to say, yeah, you're right, I don't wanna do it,
but now suddenly I'm raising my hand.
I do wanna do it, I want the options.
Yeah, that's such a good lesson for all of us
regardless of like age or stage of life where it's like going back to like, what are you gifting to a future version of
you? Are you going to feel more stuck? Because like the thing is, too, there are some people
listening into this, I know that are in stages that you and I have both been in, where it's
like, I have this thing that I want to do, like, uh, but insert like this habit of hesitation,
like next year, next month, or I'll get to it or
down the road or eventually. And it's like, I just don't want someone listening into this to have
this thing that they want to do this change that they want to make. And then know that one year
from now, they're going to be in the same place because that's one year of action that you could
have taken. It's going to get you closer to the vision that you have. But also like one year that
you sat there waiting on the sidelines, watching other people do the thing
that you wanted to do when they're not any more capable
than you are, they just decided to go and suck
and put their reps in.
And now you're comparing yourself to them
because they're good, because they sucked
at the beginning while you were just waiting, you know?
Oh my gosh, it's so obvious.
You've got to show up and suck at first.
All right, talk to us a little bit about,
you had so many options, because you set yourself up this way
by putting the reps in,
taking the risk and betting on yourself.
You had so many options after having Brody.
What is it about the Empower Her podcast
that made you want to lean back there?
Yeah, so I started the podcast, you know,
like we mentioned, at the end of 2018.
And the whole idea behind it was that
it was going to be this very,
come with me, let's figure out life together type of show rather than like a look at me.
I've got this all figured out because I was craving it.
Like I remember so many podcasters at that time.
It felt like they were giving advice in hindsight.
Like back when I was in that season of life or in my marriage or in my career or my business,
here's what I did.
And because I'm five years removed from it, let me tell you about it now, which is so
helpful. I've learned so much from people
that are a couple of steps down the road.
I mean, I've learned so much from you
being a couple of steps down the road
in different areas and stuff.
It's interesting because I was craving someone
that was like ugly crying on their bathroom floor with me.
That was like, what do I do now?
I don't know what's next, like crap.
Like I just, I really wanted it to be like,
almost like we were girlfriends chatting.
I used to always talk about it on the show where I was like,
it was like, we're girlfriends chatting
over spicy margaritas.
Like that was the vibe that I wanted it to be
because I think we're just supposed to create
what we wish existed.
So I was like, why are people not have podcasts like this?
I was like, well, shoot, I guess, you know,
it's not being represented the way I want.
I guess I'm supposed to be the representation.
So what's been interesting about this journey now,
you know, you and I both having shows for such a long time
is like, especially becoming a mom, I've evolved so much.
And I truly gave myself full permission
to play out every option of what I could do next,
where I was like, do I wanna be a stay at home mom?
I played that out for like five minutes
and I realized that that is not aligned for me.
I played out like, should I just burn everything
to the ground and start something completely brand new?
Should I jump into this real estate business that we have
and just go full send in that with my husband?
That doesn't really feel aligned.
Like I played out to the end, like pros and cons
of like every single thing of what was next.
And I was like, what's always true to me is like,
I love bringing people along on the ride
and peeling back the curtain and talking about the things
that most people aren't willing to talk about.
And like, I was so open and transparent about my journey of like, what am I doing with
my business? Do I burn it down and move to a deserted island and work at a tiki hut? Like,
what do I do? And I think a lot of people resonate with that. And that's where I feel like the most
at home is when I'm just being myself, rather than having to feel like I'm posturing like I'm an
expert. And I'm an expert in certain things, but like the podcast,
it feels so conversational and fun for me. So like, I'm excited to kind of like lean back
that direction and start really like asking, what is it that that community wants again,
I've always created from a place of like, what problems does my community have that I'm most
excited to solve? Like, Ooh, I'll create courses, events, insert whatever for them. So like, I'm
excited to kind of like feel like myself again
after this like weird journey of postpartum
and now I'll jump back into it.
Oh, you're so back and better than ever.
I am so proud of you.
I'm so grateful that you're leaning into the show
that people worship that show.
And I'm so grateful to be a guest on it guys.
You got to check out the episode.
I'm on Casey's show and I can't wait for you to listen to it
on Power Her Podcast. I'm gonna Casey's show and I can't wait for you to listen to it on power her podcast. I'm
gonna link the show in the show notes below. And I just want to
tell you, I'm proud of you. I love you. And thank you for
doing all the great things that you're doing this world needs
you so big. Thank you. I love you, girl. Thank you so much.
Alright guys, check out empower her podcast, check out my
episode. Let me know what you think and until next week, keep
creating your confidence.
You know I will be.
I'm gonna make it all over again.
I decided to change that dynamic.
And then I fell out.
I couldn't be more excited for what you're gonna hear.
Start learning and growing.
Inevitably, something will happen.
No one succeeds alone.
You don't stop and look around once in a while.
You could miss it. Come on this journey with me. Hi, everyone.
I'm Robert Glaser, host of The Elevate Podcast, a podcast about reaching full potential in
life, leadership, and business.
The Elevate Podcast is a conversational show where I sit down with world-class CEOs, New
York Times bestselling authors, and the best thought leaders and performers in their fields. You'll
hear stories about triumph, failure, and resilience, and more importantly, all of the learnings
along the way. Some of our guests include Atomic Habits author James Clear, grit author
Angela Duckworth, quiet author Susan Cain, and morning brew founder and CEO Alex Lieberman,
and hundreds more.
Every episode shares valuable insights on how to expand your capabilities as a leader
and align your life and work to your most important principles.
My goal is that you'll leave each episode inspired and with plenty of next steps
that you can put into practice. If you're looking to elevate your life,
your leadership, and your business, the Elevate Podcast is for you.
Subscribe to the Elevate Podcast today on Apple Podcasts
or your favorite podcast platform.
Hope to see you there.