Creating Confidence with Heather Monahan - Building Up Your Life Resume with Jesse Itzler Episode 14

Episode Date: August 6, 2019

My guest this week is Jesse Itzler--an entrepreneur, author, and former rapper as well as the co-founder of Marquis Jet, one of the largest private jet card companies in the world, a partner in Zico Coconut Water, the founder of The 100 Mile Group and an owner of the NBA's Atlanta Hawks. He and his wife Sara Blakely have four children. And yes it is surprising that even Jesse Itzler has wi-fi issues. Meeting Jesse was a funny experience. He was walking a little slow and explained he had just run 40 miles the day before and was feeling a little sore. 40 Miles!?!?! What?? I feel proud of myself after I do a spin class. Clearly, I was going to need to up my game. The one word that comes to mind when I think about Jesse is EXTREME. He goes after it and by it I mean whatever it is he decides he wants. That is how he became a rapper and how he built so many successful companies. When he decided he was in a funk and his routine wasn’t working for him, he invited a navy seal to move in with him and his family for 30 days and then he wrote a best-selling book about the surreal experience. Jesse Itzler is a one of a kind. He is also incredibly kind and taught me a lot during this episode. Not only do you get to learn from one of the most successful men I have ever met but I also make a big announcement on the podcast today and I am so excited to share it with you! I promise you this one is big and it may even have something to do with my guest!! HINT! And thank you to today's sponsors: Great Courses Plus = Go to TheGreatCoursesPlus.com/CONFIDENCE to access their entire catalog for FREE for the entire month  RayCon = Go to BuyRaycon.com/CONFIDENCE to get 20-percent off your order  Review this podcast on Apple Podcast using this link and when you DM me the screenshot, I buy you my $299 video course as a thank you!  My book Confidence Creator is available now! If you are looking for more tips you can download my free E-book at my website and thank you! DM your questions for the show Instagram | Facebook | Twitter | LinkedIn  See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Thank you for listening to this podcast one production. Available on Apple Podcasts and podcast one. Each week when you join me, firecast one, you are going to chase down our goals. We'll come in first aid and set you up for a better tomorrow. After you're asleep, I'm on this journey with me. Hi, and welcome back to Creating Confidence. I'm so grateful that you're here and that you're with me this week.

I am freaking out about this episode and about the story behind the story that I need to and that you're with me this week. I am freaking out about this episode and about the story behind the story that I need to share with you. So hang with me for a minute while I give you the backstory. So this whole thing started about a year ago. I've mentioned before a really good friend of mine, Scott McGregor, had reached out to me and I had just launched my book creating confidence and it had just dropped and I was all over the country promoting it really working hard getting the word out about my book and Scott reached out to me during that time and said I need a favor. I need you to write, be a contributing

author along with a number of other contributing authors in my new book Standing O, which is all about gratitude and how you're grateful for someone in your life, how they affected you in a positive way. And I thought, oh my gosh, I have no time. I don't want to take on another endeavor, another book to promote blah, blah, blah, whatever excuses I was coming up with in my head. But I just knew one thing. This guy always posts for me whenever I asked for anything or help with anything He jumps right in so I had to jump right in. It's the right thing to do So I was happy to do it. I wrote a chapter for the book standing

Oh, which is an amazing book all for charity. I mean how can you not want to be a part of something so good like that? so I Became really good friends with Scott over the past year. Now back then I hadn't known him that long and we really started developing our friendship through the book standing O and through supporting one another. So during this time he's been on this journey with me you know as an entrepreneur, as a speaker and now as a podcast host and as an entrepreneur, as a speaker, and now as a podcast host, and as an author, he's really been there every step of the way, always trying to help me out, always trying to connect me to people that might be able to assist me or help increase my network. And he's

been such an amazing ally and advocate and friend to me. So this backstory goes back to him. When I launched my podcast, he was one of the first people to call me again, and send me a note saying how proud he is of me. He's such a great writer-die friend. So anyways, he reaches out to me when I launched this show and he said, hey, we need to get you some really major guests. Let's brainstorm right now, now Heather on who would those people be.

What does that great guest look like for you? So we started talking and sharing that I wanted to showcase people who had reached massive amounts of success, overcome adversity, really done the work. And immediately he said, Heather, we need to get Jesse it's Lure on your show. And I thought, yeah, that would be amazing. However, this guy is on massive shows and my show is still relatively new. I don't know. Do you think that we could get, you know, get him on? He said, I'm

not sure. However, I am, you know, he said, he knows Jesse and he said, I know Jesse, however, I'm really good friends with his business partner. Why don't I connect you to him? And I can't promise anything, but let's start, you know, the ball rolling and see what happens. And in any situation, no matter what you're doing, you've got to, you've got to lay the groundwork. You've got to take those steps in order to get things going. Who knows if it'll take a week, a month, a year, two years,

but you've got to start that process. So I said, great. He gave me his number, sent an introduction for me. And I got on the phone with Jesse's business partner and we headed off. He's a great guy and we got along really well. I was trying to help him with a couple of different connections. And in the end, I said, is there any chance that you think

you could help get Jesse on my show? And he said, oh gosh, how there were really trying to cut back on podcasts because he was doing a number of them for a while. And it just took up a lot of time. Of course, the guy's really busy. And he said, so I don't know. I said, OK, totally get it completely

understand I had to ask. However, you know, in the future if there's an opportunity, just know them back in your mind, I'd love to have them on my show. He'd bring a lot of value to my listeners and I think I could bring him some value through promoting him on LinkedIn, you know, trying to add value and talk about how it could be, you know, mutually beneficial. And of course, I said, and I'm happy to go to him any time, because as you know, I just so believe in the importance of face-to-face and being with people, you know, live in real time. And so his partner said, okay, got you. I hear you, you know, if there is an opportunity, we'll definitely keep it in mind. So a couple days pass and all of a sudden I get an email from his business partner connecting me to Jesse's assistant out of the blue and it just said, Hey, let's get Heather's podcast scheduled ASAP if possible.

If Jesse has an opening in the next, you know, couple of months. in the next, you know, a couple of months. So I was so excited and his assistant was so nice to me and just such a sweet person. So she and I were back and forth trying to figure out, you know, how could we make this work? And I was really, you know, imposing upon, no, I'll come to Atlanta, oh no problem, I'll come there, I'll come there. And I kept getting kind of blown off about that. So finally in the end, I said, okay, whatever. You know, if the best is that we can do is a Zoom interview, let's do it because I still wanna bring the value

and we'll just move forward with that. I was a little bummed out, however, you know, life goes on. So it comes the day that I have the podcast is scheduled for Jesse. I'm on the Zoom with his assistant first because she wanted to test the computer out and make sure everything was all set for him before he came on and it wasn't working.

And so the Zoom kept going out. And I let her know, I said, listen, I just did a Zoom podcast yesterday and I didn't have any problems with this. I think it's on your end and she agreed. She said, listen, we're having some major internet problems. I don't know. Let me go into another room.

Let me go outside. So then Jesse gets on and was super nice and said, hey, you know, we're trying to figure out a way to make this work. Let me go to another area of the house. Let me go to this area outside. So there was this whole back and forth of trying to get the zoom to work. In the end,

it just wouldn't work. It kept cutting out. So that's when I said, listen, one of my best friends in the world lives in Atlanta. It's such a short plane ride for me from Miami. Why don't I just come up there this week and we can just knock it out. It's 45 minutes. And so he said yes. And that was, it ended up being just the greatest opportunity for me to get the chance to meet him face to face, meet his assistant, and get to know him. So I flew out to Atlanta and I was so excited because I get to view with one of my best friends and stay with her and her husband and their family. And I hadn't seen them in months. So it ended up being this really amazing opportunity

and such a meaningful trip for me. So I go out there and of course I'm keeping my friends Scott updated with what's going on the whole time. So during this time I said, Scott, who else do I know that knows Jesse? Because while I was doing research on him as I research anyone I'm gonna interview, I wanted to find out, is there any other point of contact that I might have? And he said, oh yeah, Heather, you know his trainer from social

media, you guys are connected on social media. So I messaged his trainer and said, you know, I wanted to get him in the loop and see, do you have any questions you think I should ask, Jesse? So I was really trying to understand as much as I could about Jesse before I went to interview him and talk to everybody that he knows that's meaningful and important in his life that I might know. So I take these steps, I go to my good friend's house, we have a great time there in the next day. I'm going to interview Jesse, I was really excited, I was very prepared, and I get to his house, and I will tell you, there, I have over the course of my career in my lifetime, I have known a few different billionaires, and in my mind that stereotype or the experiences

I've had with people with that amount of wealth is sort of I see it one way now When I got to his house it I was really surprised it other than you know, obviously there was tremendous security and You know that parts, you know little different Versus what I'm used to but once you walk in the door It was like walking into your own home, super comfortable, pictures of the kids, you know, really normal is the best word that I can think of. And it was, it made me feel so relaxed and at home,

and everyone there was so nice and so accommodating, and really just, it was an amazing experience. So it was brought down into a room to wait for Jesse, he was on a call or in a meeting and I was sitting in this room waiting. So I am a little bit curious, so I start looking around and I see there was a magazine cover or book, I don't remember exactly what it was,

with Sarah Blakely, the founder of Spinks, Jesse's wife on the cover. And so I pick it up and I'm so excited looking at it and I think, oh my gosh, I should totally take a selfie holding this book standing in front of their bar, you know, and I'm put that on Instagram. And as I'm about to stand up and do what I think, oh my gosh, you knucklehead, this is probably not the best idea if you ever want to be invited back here again. I bet there's probably cameras. So luckily, now that I'm in my 40s, I have a little bit more wisdom

than when I was in my 20s. I start to look around, I see a camera and I say, okay, all right, Skippy, dial it down a little bit and, you know, put the book down, sit back down. Okay, bit and you know put the book down, sit back down. Okay, so I get myself back together and I am just looking through my notes or whatever. And in Wax Jesse and he couldn't have been nicer, amazing energy, you know, just such a great guy. And the best part about this was he brings me into his office where we could record. And I pull out my, I have a traveling microphone so that I'm able to interview people on the road and be able to go to their homes and interview them when, you know, we can't do it in studio. And I pull out my microphone and he says, oh, you're packing props. And I said, no, I'm not packing props. This is legit.

Now we're going to do the show. And he was really blown away by that. So I thought that was kind of funny. We, I pull everything out, I'm getting organized because I wanted to be respectful of his time and I did not want to go over and he said, hey, hang on a second. Tell me about you Heather, I want to hear your story first before we start talking about me and go on your show.

And I thought that was so nice. You know, so many people are rushed in their day and you know, are in back-to-back meetings, which he definitely is. However, it was really thoughtful and just really sweet that he wanted to learn about me and hear about, you know, what I'm dealing with in my life. And it was so cool. I ended up telling him about my son and how he had that awful experience at Sleepaway Camp. And I was nervous because he was actually at the Duke camp right then. And then it was so ironic. Jesse tells me, oh my gosh, I went to the men's basketball

Sleepaway camp at Duke. And I know Coach K and he's my friend. Your son's gonna have the most amazing experience. And then he opened my eyes to something really cool. He said, how the fact that he had this negative experience is good. That is a character building moment. Life is not easy. And he said, I really celebrate those challenges that my kids have and face. Because then they can see they were able to overcome that. They were able to overcome that adversity and bounce back. And he explained to me that it was probably a really great thing that Dylan had a negative

sleep away experience because now he was in this amazing experience and it would open his eyes to the fact that just because you have one difficulty or challenge doesn't dictate the rest of your experiences, it just shows you that you can grow from it, overcome it, and then have great experiences moving on. So I was so happy to hear that it really made me feel so much better. And in the end, he was so right. My son loved Duke sleep away camp already signed up for next year, wants to go the whole time, and it ended up being this great bounce back story for for a 12 year old. So that was so cool and it made me feel so much better. Now, all this goes on. We have a great interview you're about to hear it. And it was just such a great experience. I had to jet out of there because I promised

my girlfriend I would babysit her little son so she could go to a meeting. So I had to run off. But Jesse was so nice. And I said, you know, we'd love to work together in the future. And he said, let's stay in touch. And, you know, keep me updated on your progress and your business. I'm behind you. I'm cheering you on. He was just such a great guy. So I leave there. I call Scott immediately. You know, I'm so grateful and thankful for him. We're talking and he says, you know what?

Heather, you should be speaking at hyper growth Boston in September. I know Jesse speaking there. You know, you guys hit it off. You guys should work together again. He said, I'm going to call the CEO and tell him that you need to be on that lineup. So yet again, my good friend makes a phone call for me and wouldn't you know, a week later, I hear from the hyper-growth Boston team and they were amazing. And they said, Heather, we'd love to have you as a speaker at our event. Would you be able to do it? You know, let's work out the logistics. Let's set up a call. And I was so excited.

And then I heard that they wanted me to interview some people. And I at first, you know, when you create an idea in your mind of what you want and how you want things to be, you can feel a little let down when it doesn't turn out that way. So at first when I I heard I got a message saying that they wanted me to interview someone instead of doing my keynote, I was a little bummed out. However, you know, in the end it ends up being this amazing opportunity because what I found out is I'm interviewing Jesse and his wife Sarah Blakely, which is such a cool thing because now I have this

friendship with Jessie. I haven't met his wife yet. I'm so excited and honored to get the opportunity to meet her, but to be able to work with both of them together is I'm so looking forward to it. It's going to be amazing. And all this happened and started over a year ago with a good friend of mine reaching out to me, asking if I could help him with something. And I just think it's so important that we're grateful for the good people in our life

that we make time for them. And when they need us, we show up for them because my good friend Scott shows up for me all the time. And in other serendipitous information, he actually reached out to me about a week or two ago and said, how we're coming out with our new book, Standing O Encore, again, All For Charity. He said, and I met with my team to figure out

who was gonna do the forward and who was gonna do the quote for the book. We decided Jesse and asked Jesse, it's Laura, he would do the quote, he's agreed, but the team would love it if you would be willing to write the forward. I had never written the forward for a book before. I'm so honored.

And to be a part, again, of standing, oh, in this time, the encore, I am just, I was about to rap Jay-Z. I had to pull myself back. However, I'm so grateful, I'm so appreciative. And it's just crazy how serendipitous this is all working out. And I truly believe that when you follow your passion, when you show up as your real authentic self and shine your light, amazing

things just start connecting and working out. And I feel like I'm really on the, I'm on the cusp of that right now and it's such an amazing feeling. So I don't want to give you so much backstory because I just want to get to the interview because you're going to flip out and love it. He's such an amazing, extreme guy. Extreme is definitely the best word because when I first met him, he said to me, I'm so sore. I ran 40 miles yesterday. I about fell over. I don't even under, he's older than me. I don't even know how this man's knees hold up, but I will tell you, if you want to be driven or pushed, he is definitely the one to follow on social media and you're gonna get that kick that you need to go to the next level. Surrounding yourself with people that are ahead of you is always such a great idea because it pushes you

to realize how much more you can do, how much farther you can go, and how much harder you need to try if you want to get to that same level of success. So as always, you know I have some deals for you guys and I really have an amazing deal right now. So please jump on this. This is not an ad. Hyper growth. I am getting an amazing opportunity to interview Sarah Blakely and Jesse Itzler.

It is going to be unbelievable. I'm so excited. And I want to see you in Boston. So September 3rd. you, Sarah Blakely and Jesse Itzler, it is going to be unbelievable. I'm so excited. And I want to see you in Boston. So September 3rd, you better meet me in Boston. These tickets are expensive. And for good reason, the lineup is insane. However, I have a code for you today.

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Bringing together the next generation of leaders to share their strategies for building, selling, and marketing products in a customer-centric world. Join me there September 3rd. Use the code, monahan, you're going to get a free ticket. I'm saving you $500 and you are going to love this event. I cannot wait to see you there. Can you tell them what I'm a little excited? I'm so, so fired up about it. But I'm not going to just give you one deal. You know that I'm always going to bring you another deal. So I want to give you an amazing deal on the great courses today too. So you know, I recommend checking out the outsmart yourself brain-based strategies for a better

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slash confidence, you are really going to take your knowledge to the next level. So I've been talking enough and now I am so excited for you to meet my unbelievable guest, Jetsi Itzler, and if you want to join us, meet us September 3rd in Boston at Hyper Growth, and if you don't want to pay for a ticket, just type in the code monahan, and we're getting it for you. All right, let's go. Hey Jordan here. I know a lot of you create your own podcasts, and a lot of you already have one like me. I obviously love what I do. It's taken a lot of hard work to own podcasts and a lot of you already have one like me. I obviously love what I do. It's taken a lot of hard work to get to this point of success. You shouldn't have to pay fees for platform hosting, distribution, analytics, or fees to

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say that's true. I'm seeing it happen. Love is a run DMC because he's tricky, tricky, tricky, and enjoys living life out of the box. That's actually an understatement. He co-founded Marquis Jett, the world's largest prepaid private jet card company in 2001, which he and his partner sold to Berkshire Hathaway. That was not an easy meeting to get. He then partnered with Zico Coconut Water, which he then sold to Coca-Cola in 2013. He is a former rapper. I mean, I can't even believe this.

This is insane. He produced and sang both the NBA's Emmy Award-winning. I love this game, Music Campaign, and popular New York next anthem, Go New York Go. What are you doing living in Atlanta? It's Ler is also the author of Living with a Seal, New York Times bestseller, number one LA times, number one Amazon, that book crushed it, and Living with the Monks again, another crazy move

when he's not out training for his next 100 mile run or yesterday 40 miles. Jesse can be found at the NBA's Atlanta Hops game where he is an owner of the team. He's also married to Spanx Founder Sarah Blakely and a couple and their children, their four children, live in the ATL. Jesse, thank you so much.

I love this. We're face to face. I know. And we're only face to face because your internet wasn't working. I know. I love face to face. I love that you took the initiative to be like, I'm running it. My internet wasn't working. Like, I'm gonna come through this live. Yeah, because you know, and one thing in researching you, you and I are very similar in that way. If an opportunity is present in the moment, it's key to convert because you never know what's going to happen a couple months later. Right.

Well, you took advantage of it. And here we are. I'm super psyched to do this. Oh, thank you. I'm so excited. So one of the things that I wanted to, I watched so many of your interviews and read so much of your material done your course, you know, build your life resume, that concept, which is your online course.

It's interesting, I grew up and lived the build your work resume, send out resumes, and I remember hearing that when you were leading school and you weren't big into school, that wasn't your jam necessarily. All your friends were building their work resumes and sending out work resumes, and you weren't. What were you thinking back at that time? Well, I mean, I was always a go-getter. So, even when my friends in college were sending

out resumes and obviously I had to get a job, I've always, you know, I've always really focused, always. Even when I had no money, I slept on 18 couches when I was coming up, trying to make it in the music business, et cetera. I always invested in experiences. I always felt like that was the best networking opportunity and made me more interesting and made me feel more alive. And even at a young age, if there was an opportunity to go to a conference or to take a trip, I would figure out a way to make it happen, whether I had a volunteer there,

see in there, save money, put it on the credit card, I just always was really into experiences. And I just remember, it's funny, it's funny, it's when I was starting out My dream was I'm gonna work mega hard to make enough money that I could take a two-week vacation Like if I can make a two-week vacation 50 weeks of work will be worth it the two weeks that I can go to why instead on the beach and Those goals started to change and two weeks became four weeks and four weeks became eight weeks

But no, I mean I've worked really hard in my life to get to where I am, but I do believe in building your life resume. We focus on traditional resumes so much and they're important, but it's also important not to lose track of, you know, putting on experiences and living and doing what you love to do, especially when you get older. National security experts are warning our aging power grid is more vulnerable than ever. January marked a third time at power station North Carolina was damaged by gunfire. Authorities are saying the attack raises a new level of threat. Authorities are now checking our grid for vulnerabilities. They've identified nine key substations. If these substations are

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What's the advice or direction you give people in those situations? I mean, most of the things that I've done in my life don't cost a lot of money. I mean, it's an easy excuse to make and I'm sensitive to it. Obviously, and I can afford to take a trip. But I just, I went camping in this winter with my son, my oldest son, outdoors at Mount Washington. He's slept in this snow in a sleeping bag and minus five degree weather. It cost $18 to park. Now, of course, you need a sleeping bag.

But it wasn't like you know you're not serious right but it's something that will always remember we still talk about it. The experiences that I'm talking about are really more about just getting out of your routine. Most of us live our life in routine so we get super comfortable in our day to day stuff and life goes really fast when you do that. You hear it all the time. We were just talking about your son, and six years, he's going to be, and went like, this, he's going to be in college in six years. When you get outside of your routine,

instead of maybe watching football every Saturday, once every month or two, all the sudden, you take your kids on a picnic, whatever it is. It just changes the dynamic, and that's the kind of thing that for me has been like a tremendous gift to my kids to myself and I don't really unorthodox business career a very unconventional journey. I'm happy to talk about it but I think the number one thing that I was am proud of is just like I've had amazing life experiences with amazing people and became really bonded through those experiences.

So where does that unconventional approach stem from because it truly goes back to the beginnings with you from what I can see? Yeah, I started out in the music business when I was in college. I grew up in New York in the 80s when hip hop and rap was coming on the scene and when I went to college I was really into it. I was like, I'm making a record man. I'm making a record no matter what and when all my friends were making resumes and sending out resumes I was going to like open mic night. I was in the studio and I didn't have a resume I'm like I'm gonna go figure out a way to get a record deal and

Because that's what I wanted to do and if everyone was telling you know obviously everybody yeah there was no white wrapping no not really this is pre-M&M days pre-M&M pre-even-ill ice oh my god just a 3rd base I'm sure everybody's doing it in their own garage or whatever right super early and I just felt like that's what I wanted to do I can always go back to school I can always go get a job but this is happening's what I wanted to do. I can always go back to school. I can always go get a job, but this is happening now. And I want to be, you know, and there was no B plan and I got a tremendous amount of rejection. My dad on the plumbing supply house

and Minneapolis along Island, I didn't have any connections and like the end of the movie was I'm getting a record deal. And then I had a film with the plot and the script changed a lot. The the plot changed but that end of the movie was always like completely unwavering and I figured out a way to get myself into a meeting where I kind of took a liberty to say I was somebody else I don't know if I would do this at this time I was a black rapper I got named Gainer Dane because I knew the owner of the record company loved Dane Dane and he thought he had a meeting of Dana and I gave him a while away for Dana

Can I play my demo? And he was like sure and I was like great. We're gonna be waiting here forever for Dana So I'm glad you said that and I played my demo and that led to To get inside that's after a lot of rejection a lot of knows You know a lot of two years of just having partners that quit because they couldn't go the whole distance. Most people can go the same 95% of the journey, but the last 5% it was just a phase right so everybody get weeded out and I was just kept going until I got this meeting and ultimately got the deal. That's a good way to see it. That's the weed out phase. When you start seeing everyone hit the

adversity and some people are just giving up, that's when a lot of people want to say I should give up too. This doesn't make sense. Obviously everyone else is going that way but in fact that's the weed out moment so that you survive. Yeah, I mean you mentioned this 40 miles I ran yesterday I'm training for an ultramarathon and you know I get energized and this is probably not the right root for everybody, but there is energy when you see that you're stronger to certain point than others. It does give give you like, wow, this training did work. I do feel good.

Like it is reinvigorating. And again, I'm rooting for everybody. I'm not rooting for anyone to not to well at all. But when people start to drop, because they can't do it, it's like, are you kidding me? It makes me even more fired up. Like I don't want that to be me, because when you quit, it's over.

You're done. You're done. So that's never been because when you quit, it's over. You're done. You're done. So, that's never been my, it doesn't always work out, but, you know, I've always really wanted something, I really, really wanted something and that want is bigger than the obstacles. I like my chances. If the obstacles are bigger than how badly I want it, they're going to defeat me. So you talk a lot about having that vision. Is that about manifesting for you?

Is that about when you just see something you create that vision you focus on it? Is that manifestation for you? I just go three years out. Like I always say, I've talked about this in my life a lot. Just I always go to the future. Like Mark, I always go to the end right away in my head What could this be can I do this what what would this look like what is success look like? That's how I start the conversation. I don't start with I'm scared. I don't have experience

I don't know anybody. I start with what's the opportunity? It do I have a different take on it can I be disruptive and I go to the end? How big can it be? I already ran the hundred miles wherever I ran my hundred mile race. I had a film The Blanks But I really ran it in my head. I already had the victory party the documentary was filmed my Parents were congratulating me. We were crying. It was super visual for me And then I just okay now I got to go to to work. I gotta go to work to get there. So the power of visualization is a key to your success? It's one of many strategies that I use to help me.

But yeah, I mean, I could give a million examples of it. I just got involved with a gun company that I'm about to purchase. And I went right to like, what could this be? Why are we, I asked myself all the time, why are we different? How are we different? What makes us different?

And what could this be? And if I can check the box on, wow, we're uniquely positioned this because of this, we're going to be disruptive because we have this, so we're going to stand out. And this is going to get sold to a major company because of this. And then, you

know, whether or not I have the tools to get there is irrelevant to me. I don't know anything about the dumb space. I don't know anything about music. I don't know about running. That's irrelevant to me. It's like, you know, I'll figure that out. I'll hire that. But it is the end of the movie clear. And that's the starting point for everything. So you bring up the white space the unique value Proposition which really for you and your the way you story which is so important in in sales and marketing It is about the brownie and I love that brownie story. Can you share that story? Sure, I was just thinking like I think I might have been married to my wife before even that

I think I might have been married to my wife before even that. I think we were fully in a full-blown relationship. And then I just had a convincing. No, I mean, I learned it at an early age. I was in taking an advertising class in my senior year of college and we had to create a fictitious brand from scratch, billboards and packaging and slogans and all that stuff. So I had a roommate in college that had an aunt Franning and she used to send us shipments of brownies every month and I don't know what she put in it. She was a little hippie-ish but leave it everybody happy and I was like I'm gonna mark at these

brownies when I get out of college. I don't want to go work for anybody. I'm gonna just I'll start a brownie company called Antfandies Brownies. So in this advertising class for our final, we had to create this whole campaign. I'm like, well, let me do the campaign. If I can learn from the class, I'll use it as my R&D department. And if they like the campaign, I'll just roll it out

after college. And that'll be how I'm going to market this Brownie company. And I got choked selected to pitch this campaign in front of the class. And 30 seconds into my presentation, the professor stopped me. My parents paid $160,000 for four years of tuition. It's like $40,000 a year to go to college or something. Or at least that's what it is today.

I think it's the only lesson that I learned. And the professor stopped me in the middle of my pitch. And he said to me, you know, what's your point of differentiation? And I was like, what does that even mean? He said, how is your brownie different than all the other brownies on the market? Because if it's not, this doesn't really matter.

There's a thousand brownies and substitute it for a piecaster, author, restaurant tour. Whatever it is you do, there's a lot of those that come out every year. Your brownie, whatever your brownie is, has to be very different than everybody else's. And from that moment on, as a 21-year-old kid sitting in class, I've always asked myself, you know, well, what does make my product different? How is my book different? How is, you know, how do I treat my customers differently or retain them differently? If I have a podcast, how do I follow up with my audience? How do I make them feel really emotionally connected to me, etc.?

And I ask myself a lot of questions around that. And that's always been a driver for me. Okay, you know that I told you I was out in Atlanta staying with my best friends and they had this amazing stationary bike in the house that you're able to work out and not have to leave the home. So I'm on her stationary bike working out and she had these old school ear buds with the one-fold long string that hangs off that literally you weren't in 1980s. I mean, what's up with that? Every time I would move my arms, I was knocking the earbuds out of my ears. It was so annoying. I would say it was five times in the one hour I worked out in our house. I knocked the earbuds out. I mean, that's a major problem. So I've got a major solution for you and it's 2019. If you don't know about this yet, if you don't know about wireless earbuds, we've got an issue. You probably don't have kids either because any child is

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will not be sorry. That takes me to the 15 principles that you share in Build Your Life Resume course because a lot of those principles they're really old school but they're grinded out work like handwritten thank you notes like your top 25 hot 50. I mean you to me the the biggest takeaway other than extreme risk taking which I see from you is also extreme grind that every day showing up and making the most out of every minute of your day. Yeah I mean I try to do this the blocking and tackling that everybody has to do

right? My day starts the night before I map out what my day looks like and actually see it on my board right now. I'm map out where I am so I'm not at a phase and none of us can afford to just wing it. You know like wake up and be like I don't know what is today like too many there's too much talent to just wing it. So I try to prepare the night before and I do all the blocking and tapping that everybody does that you have to do. I deal with the problems and on, but I think the one thing that I do is a layer on top of all the obvious stuff, the stuff that like a lot of people don't do, let me give you an example.

The other day, we were just talking, we probably should have rolled the tape earlier, we were talking about how your son's a Duke basketball camp. Coach K is the coach at Duke University, he has a basketball camp for guys 35 and older and he's been doing it for 15 years. I've been going to some 35. I've been going for basically all 15 years. And about three months ago, I landed in Carolina and I just said, oh, Carolina, my head went to Coach K and I sent him a text and I just said this. I said coach, I just wanted to thank you for having this camp. You know, for those five days, it makes me feel like an eight year old. I'm reverse aging. And I know you don't have to do that, but it really

has had an impact in my life. You don't have to respond. Thank you. Now, there's 500, maybe a thousand people that have gone to that camp. Nobody texted them for them. They might send them a thank you note after the camp. Here I get 100 of those, 200 of those. No one's texting them four or five months before the camp. Three things can happen. One, he might share that with his wife. Got this really cool text. And it was more emotional than I'm saying. I'm giving it the spirit of it. He might share it with his staff. But three, it's definitely going to stand out because it's like so out of the thin end. When I go to camp in a month, and there's 500 or 1000 campers or whatever, who's going

to get the first hug? I know I'm permission to go up the coach's cave. I see him in a restaurant, I'm like coach, I'm saying it text, I don't think I got it. I have permission because I'm not, I don't want anything. It was like an authentic thing. Now, that text took me 45 seconds. If I invested three minutes a day, three minutes a day, to send three of those to a supplier, to a customer,

that's a thousand, more than a thousand texts that I'll send in a year, for three minutes a day. That three minute investment will hit 1,000 people in a year. Now if you do that with the blocking and tackling with a handwritten letter with all the other stuff that I do, I'm talking about the 15 things that I do, and I do pretty much all of them, your chances go up a lot greater than someone who's just cold calling or going, you know, whatever they're doing. So I do everything. I do everything, every day. It sounds exhausting though. So how do you not get burnt out? It's not exhausting because it's like, I also say note it a lot of stuff.

I've focused on the things that move the needle in the most important buckets of my life, like my customers, influencers, part of being an entrepreneur is figuring out how to get from A to B the fastest. Coach K is a guy that can move the needle and get me from A to B the fastest on certain things. If I have a chewing gum and he tweets it or likes it, that's gonna reach a lot more people and follow him than me.

So I focus on the right things and I say to note the things that like are time killers and you know I get a lot of requests from my time and I do of course a yes to things but 15 minutes of because if someone wants to pick my brain you know four times a week is an hour a week you you know that's like that's like fifth it's and adds up so I really focus on on the it's exhausting if you don't do it right if you're organized and you do the important things I've been taking three hours a day for myself some 21 years old and every day religiously and that's cumulative it could be an hour run in the morning 15 minutes sitting I'm getting a massage to whatever it is. But I don't have any guilt that I'm not with my wife

or my kids are working when I take that time because it makes me better at work. It makes me better with my wife. It makes me better, more present with my kids. It makes me be where my feet are because I'm checking the box of the things that are important to me. And when you do that, the other shit's not exhausting

because you've already taken the most important stuff, you've already put yourself first. And that's like an unwavering characteristic about me. There's nothing to do with money, there's nothing I did when I was sleeping on couches. How did you know to do that back then? It made me feel good. It made me, I would go into work and I'd be like,

I look at people and do this commute, and I got stuck, and they're like, I wish I could have ran today, but I had the time, and I was like, people were miserable. And I was like, I had nothing. I had $118 in my bank account, and I was loving life. I was going to concerts that were free at Irving Plaza. I was running Marathons that cost $65 to register for. I was fishing on the East River, you know, with a fishing like I was doing shit that billionaires were doing and I had $118.

And now I'm doing it. I'm just doing it bigger. I don't have to sneak it to the end. I have my own swimming pool, but I'm still swimming back then. I was going under offense, but I was still doing it. That's amazing. It took me until my 40s to realize putting yourself first is not something to feel guilty for. So kudos for you getting that early. If you could free up, let's say I'm 50, let's say I live to 80. If I freed up three hours a day every day, I would basically get four and a half bonus years of time. And that's 24 hour day bonus years. If you took it out to sleep eight hours a day,

it's like six hours, six years of life. I have bonus years. I'm just like, I figured out. I've invested a lot of time and resources to figure out. I had optimized my life, you know. And I really, I don't have it all figured out, but, you know, I do really, I don't have it all figured out, but you know, I do prioritize myself, my family, the things I like to do, and I still work really hard.

And it works. You work very, very hard. Clearly, I have been able to get a glimpse of that, and that's hard. Nothing beats hard work at the end of the day, wouldn't you agree with that? Uh, smart work, I think beats hard work. Being more efficient, sure, for sure. But you just still have to show up and do, it's the grind.

When I've looked in research so much. I need to rough recycle. Yeah, sure. I found that I'm not the smartest guy for sure ever in the room, but I've realized that I could be one of the most interesting in the room. So through these experiences, taking my son camping, I can win.

I could control the tone of a meeting in the first 10 seconds without anybody even knowing. If I walked into a meeting with somebody and I saw he had all these rot, you know, I don't know, it's gotten a lot of adventures or it's a runner, whatever. A lot of times in the offices, my office is included here now. You get an idea of what people are about. And if I, I'll just use adventure, but I could use business school or anything. Actually, I'll keep it neutral. If I walked in and I said, oh my gosh, I'm so glad my parents are elderly and they're

staying in my house. I just last night I was getting my dad ready and taking his pajamas off and whatever. And it's like, it's just exciting. Excited to be here because it's just breath of whatever. I've already said to them, I'm loyal, I'm a family man, my priorities are right, the meeting hasn't even started and they've already realized like they can trust me. I'm loyal, I have my priorities right. So like working hard is important but working smart and you know and experiences.

If I said, I just just the example, I just took my kids, we got back from out Washington, my son was outside in the snow, and just feels good to be in a warm office. I've already said so much. I've connected with that person, if that's something that they're aligned with. Through my experiences now,

he's interested in me. Selling whatever I'm selling is gravy because we've already connected and that's always how I've operated You are a rapper you talk about that in the beginning. We can talk about that. It's gonna be compelling. You ran 100 miles We can talk about that you take care of you can talk about that You have we can talk about all those things and it's like you're there's a high chance You're gonna you're gonna want to talk to me at the lunch table or do a deal with me as opposed to someone that went to business school. I learned a lot there and then I was in the county.

And that's important, but sometimes the other stuff is more important. You should know what that means already. That's the best kind of notification. That's the sound of another sale on Shopify and the moment another business dream becomes a reality. Shopify is a commerce platform revolutionizing millions of businesses worldwide. Whether you're selling books or courses, Shopify is simplifies selling online and in person so you can focus on successfully growing your business. Shopify covers every sales channel from in-person POS system to all in one e-commerce platforms. and even lets you sell across

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Well, that's about connection, what you just described through being authentic and through being yourself. When you're your real self and you show up, like you said, you pay attention, but you share your story in a real way with someone that draws people into you. A lot of people don't wanna be vulnerable. The guy that's instead saying, hang on, let me tell you my work resume right now, I went to the school and here was my GPA.

That person's not gonna connect at the same level. No, there were a lot of months where I was the lead salesman at Marquis Jett, and I was probably losing the lead stuff out of the airplanes. And the reason was, I would go in, and if I saw a guy that was running, I'd talk about running. And we would just talk, and we would get comfortable, and we'd have conversation. And like, you know, I always say this, you're the business plan.

You are the business plan. So if you got comfortable with me, then I could be like, look, if you want to find a private jet, I have this amazing company in the co-founder. I love to talk about it, you know, call me, no pressure. Now it was myself, tactic, and like it worked. And it won't work for everybody, but it worked for me. And so going back to what we talked about at the beginning of our conversation, your life resume.

It's important. And, you know, I just turned 50. The average American lives to be 78. So if I'm average, I have 27 summers left, I hope I'm not. I hope I have way more than that. But like when you start to think reverse engineer what you have left, reverse engineer like, okay, your son, hopefully he lives to be 120 and he's got, you know, 108 more years, but you only have six years left in the house. You only have 300 weekends left with him in the house. He's gonna be away some of those weekends.

He'll be away some of those weekends. When you start to really think about things, instead of like we're gonna live forever. You get urgency, it changes. I don't want to be 80 and look back and be like like I didn't take that trip. I didn't run that race I didn't go to that CEO because of you know I was scared but I don't have that kind of regret so I really really really really Prioritize that in my life and I've been doing it since the young age. So do you think your kids are seeing this with you and live Like how are they different growing up the way you grew up versus the way they're growing up how can you project their future or do you think about that? Well I have a couple of strategies that did the beneficiary up so one of them is is I take one on one trips with my kids my you know my parents are amazing but they didn't have

the luxury of doing that. Sure. I would take family trips. I mean, and what I do is I schedule that before the year, before the year starts. I have a big calendar, I'll show it to you. And I reverse engineer the year. Instead of being like looking at the year, I mean like, what are we going to do here? What does the summer look like?

I'm like, here's 10 things that I'm doing this year to make it a 10 out of 10 year, or rock star year. I'm running this race. I'm taking my kids to the ski resort, to this mountain, we're gonna go fishing, and I schedule it. So there's a beneficiary of those kind of experiences. And I, my, our parenting style is to emphasize effort.

Not the results, it's effort, and to allow our kids to experience disappointment. That's how we parent or try to. And the trips and the experiences, they're encouraged to do it because they see me doing it. They see me doing it all the time. Every eight weeks, in my calendar, I do something. I do some kind of trip, some experiential thing. And they're around that energy. So I hope it rugs off on them. I was just at a, is my 80 do you

kick it in? No. Let me know. Tap me on the shoulder. I was just at a meeting with the financial planner. We were talking about being a different brownie. 50 financial planners have pitched me over the last five years, and basically they come in with the same deck with a different corporate logo. Hey, I'm from this bank, I'm from this, and they go through the same kind of spiel about life planning or insurance and this and that. I'm craving someone to walk in and give me a different perspective on this. They're like, listen, on top of this, I have a nutritionist and I have a bit of, just

give me like a different thing to chew on. Anyway, someone came in and he opened the conference in the meeting and he said, look, if you could leave your kids with a lot of money or a lot of life experiences and you had to choose one, what would you choose? And of course you choose life experiences. So they know how to, you know, handle it. So that, that's sort of what my kids are experiencing. So one of those stories that I think is so interesting and to me describes your creativity, which I on the outside,

your creativity is a big part of your success. Would you agree with that? Yes. Your creative approach to different things. One of the stories I really liked that I heard was how you got your wife to go on a date with you. Huh, yeah. Can you share that story?

Yeah, I mean, Sarah, my wife was a customer of ours at Marquis Jett. We met at a customer appreciation poker tournament. We were only allowed to, each rep was allowed to invite one person from their territory. So the Georgia rep sent a picture of Sarah. I'm like, she can go, don't send me more applicants. What are coming? from their territory. So the Georgia rep sent a picture of Sarah. I'm like, she can go, don't send me more applicants. We were friendly. We became friendly, but you know, like the sauna. No, I was talking about when you called the assistant, so you would run the race. Oh, yeah, yeah. So I mean, there's, again, like the movie was already baked in my head.

Right. You knew it was happening. Plot things that had happened for me to, you know, out kick my coverage. But I was running this 100 mile run and I was sort of friendly with Sarah at the time, but not in a big way. And I just called up her assistant. I was like, look Lisa, I'm Jesse Yitzler, Marquis, Sarah, this and that.

So I'm running this 100 mile run and I'll run the whole race in spanks, like women's on the map for a testimonial from my website from Sarah. And she's like, why? She put me on, oh, she's like, Sarah, this nut job is on the phone saying he's going to run 100 miles for like a testimonial or maybe a donation from from Sarah. So I was like, I think I know this guy and a year later we were married. Oh, I love that. But it's just that, that is that quote unquote, thinking out of the box that so many people struggle with. Do you intentionally find yourself saying,

okay, how am I gonna come up with a creative approach to this? Is there a plan or strategy you have to do that or it just happens naturally for you? I think I'm really not scared to be bold, you know, and my brain is wired of like how do I get like this stuff? It's not wired, you know, this is how everybody else does it. It's just I remember when I was a kid we went to the US Open, I grew up in New York in the summer and we would go in those tickets, we'd take the train to Shay, we walked in the US Open, and I was with my friend like we got to figure out a way to sneak in So we can get into the US. I was like we can't get in we don't have a ticket

I'm like of course we can get in we said the figure out is sneak in like we don't need a ticket And we figured it out if we can held on to the wire when the camera guys walked in the CVS truck into the thing They would think we were interning and just walk right in so we walked in and with my friend Todd Neve He was like this is unbelievable. Let's go watch the matches. I was like, watch the matches. I'm gonna go back out and figure out how I can sneak in again. Like, I don't want to watch the matches. I want to figure out how I can keep sneaking in. It was a challenge. Right. So that's just always been like what I meant to. Embracing the challenge. Embracing the challenge, not going through the

front door, dancing to a different drum, differentiating yourself, being a different brownie. You know, you mentioned like handwritten letters. That's not, you know, like that's old school. But it's not, it's really new school because nobody gets handwritten letters anymore. So think about it as a kid how excited you are when you get a letter. You read all your mail. You don't read all your emails.

That's so weird. You don't read all your emails. You don't read all your DMs, but you read all your mail. You talked about, I forgot we said about a car. You were saying something. I don't remember what you were saying, but like, you know, if you drive an old car, there's a, the zillion cars you can see on the highway today, but if you see an old car, you're like, whoa, what's that?

You know, or a yellow car, you're like, wow, so I don't do it just for the purpose of doing it. It's just, I recognize that different works, man, different and true to yourself works. True to yourself is so critical. Yeah. so many people haven't learned to listen to themselves Do you meditate do you journal? How do you tap into that inner voice? I? Don't know I just remember telling people at marquee like I would go to sales meetings at marquee jet company We had and I would listen to people pitching. I'm like you sound like me and Kenny my partner. I'm like, you're a single mom. I co-founded this company. Use that to your damage.

Talk about it. If you're quirky, be quirky. If you're shy, tell people, or just, you know, but like, don't try to like, do my speech. I would do your speech. You know, you have to be your own version and then figure out within those parameters, people like, it's relatable.

I just got a DM from somebody that's like, this is like and I'm really introverted and this is uncomfortable for me and I don't relate to that. I was like wow, it's super honest, really vulnerable and nobody else sent me something like that. Everyone's like, hey, I'm getting out of my comfort zone. I want to, you know, so you just have to be that fine mat coming, you know, that ground. That's, it reminds me of my son was doing a speech and the last minute the swelch on he had to change the speech that his speech was to race or whatever the word as they use. So with 24 hours before his performance he had to take a

very bland approach and he was essentially reading it in a monotone because you know it's affecting him mentally and you can see it on his body and everything. His quirkiness was gone. So I found out there was a speech teacher because you know they don't want, kids don't want to listen to you in that moment, right? Because he's, no mom, you don't understand. I can't make this fun. And so I took him to a speech teacher and she said exactly that and it was so powerful for him to hear lean into that quirkiness. She'd let him do a speech talking about whatever he wanted and he was tilting his head and doing this big smile and he was animated. And when he read the one he had to, he was reading it forced in monotone. And she was able to highlight

and show him when you start stepping into your quirkiness, the little funny things that are unique to you. Everyone feels connected to you. It's so powerful. Oh my gosh. I love thinking about how important being ourselves is for all of us. One of the questions that I like to ask everyone that's on my show is when have you struggled in your life with your confidence the most? I mean, I was struggling with it a lot. Still you do? Come on. I do.

That's hard. You have a very strong presence. That's hard to believe. And certain buckets I do. I mean, I've gotten comfortable getting having a lot of egg on my face. I've had a lot of egg on my face, a lot of failures, and highly embarrassing stuff. I have. And when I was younger. Obviously, that's not the stuff that comes up today, my friend.

Earlier, I know I've had disease that I've failed, I've raised money and that's really hard to tell people that it didn't work. You know, I've had projects, music projects that didn't work, you know, songs that fly, everything. But I think, so what was the question of confidence? When in your life, when you look back, has your confidence been the lowest? Or when have you struggled the most with it? I mean, I just remember when I started out in the music business, I was in an airport coming in Pittsburgh.

I landed in Pittsburgh for a show and I was on the cover of a magazine called Rap Agents. And I was like, oh my God, I'm on the cover of a magazine. This is, like I gotta call my mother. Yeah. So, I grabbed it. I was super excited in the headline arc was our white rappers ruining hip-hop. Oh, no. It was me. And I was super excited in the headline arc was, our white rappers ruining hip-hop.

Oh, no. It was me. And I was like, I'm like, please don't be the soul. I'm in Pittsburgh and it's like a national magazine. And I thought, everywhere that I went, people would be like, this is the guy that's ruining hip-hop. We always think everyone notices it. No one noticed it.

People notice. People notice. So that was, took me to a lawyer. I dropped from my record company. I moved back to New York with no money. I was a kiddie pool with them. I mean, just everything. I've had, I struggled with it.

And I've always looked for small wins to get a little momentum, to perk up my confidence. I take inventory of things that I've done. You know, I come about to run this big long ultra marathon and I'm struggling with like, I'm not the same person I was when I was 38. Sure. I have luxuries now, I have an easier life now, I'm not as mentally like, I don't think where I was back then when I was really hungry, like ridiculously hungry.

And I did a 40 mile run yesterday training and I was like, I'm just not where I was 12 years ago. And I don't own barriers to myself, run this race, put myself out there. And people like, what? It's supposed to be this like, you get all this stuff and you only do like 20 miles, you know? And so, you know, there's that fear around how people are gonna react.

And that's a confidence thing. You know, like that, it starts to really attack your confidence. So I deal with it all the time. And the way that I handle it is, fucker, you're not even in the race. You're gonna be in the ring if you want to eat this. Even 7 billion people, there's 200 people signing up for this race. And I don't care. It's like I've already gained so much in my discipline in the training The friendships through my friend Mark and I that we've gone through in the in the training at night and the rain and

I've already it's already been a tremendous win for me So I start to think take inventory of those kind of things and then I'm like, you know So that's one thing and then I'm like I'm gonna do the best I can do and lower expectations I'm not and I'm not negotiating my like my goal. I'm just I just they're like just Be the do the best you can do like you have four kids now you have a job you have a wife you have parents They're getting older you can't invest eight hours a day to train. And that's okay. And like just to be the best version of the 50 year old dad of four that you can be in

this race. Right. And if I do great, great, but I'm not going to, like, I'm not going to quit. I'm not going to like, but if it's embarrassing, it is what it is. And like, I can live with that. So what does the vision of your future look like now? And is there a specific goal? Is there a specific amount of wealth you want to achieve?

Is there a number that you chase after? What does that vision look like now? I mean, it's definitely not money driven, and it never has been. Never. I mean, I enjoy money. I like what money allows me to do, especially with my friends and family. Never. I mean, I enjoy money. I like what money allows me to do, especially with my friends and family.

Never. I mean, I have the same wardrobe. I have used my money to help me build an amazing portfolio of experiences. Yes, I have a bigger house, less worry as far as paying the bills. But I don't have Picasso's and I'm invested in my time goes to experiences. If you look at my last year, the trips I've taken, the mountains I've climbed, the paddle boards, the rivers I've crossed, that's what I like to do. But the next 20 to 30 years is just about putting more on my plate of the things I love to do with the people I love to do them with. And I have a course called Bill's Your Life Resume that I'm really passionate about because it's helping people.

I give specific strategies towards business, living life hacks, etc. That's really important to me. And then legacy becomes important to me. I don't want to leave this planet. If I took all the energy I've invested in, since I'm 19 years old, towards building businesses, making money, getting into rooms, convincing people to do deals, and I channeled all that into something cause-related. I mean, I think the impact would be valuable. And so that's something that's, I don't know what exactly that cause is yet

or causes, but that's something as I get older is really important to me. Jessie, you are so interesting and your energy is powerful and it's so great to be around you. How can I know my listeners are going to want to get a hold of you? How can they find you? Well, thank you. I'm on my website is just jessie-it-sla.com. That's where the VYLAR courses. And I'm on Instagram at jessie-it-sla. And all Twitter, Facebook, all under my name.

And I build your life resume is such an amazing course. I did it. It's really powerful. And you do live calls. Yeah. I mean, that's a really unique advantage to this program. So please, if you haven't checked, just the out. Yeah, please check them out and check out the course. And thank you so much for being here with me. Thank you for coming here. That's a different brownie.

That is. We could Skype, but now we are connected through this experience. I love it. Yeah, you got to go to the distance when you have the opportunity to jump on it, because you never know what's going to happen. Now, I need a 45 second investment on a text from you and a handwritten letter. Done and done. Done. All right, thanks. We'll be right back. I hope you loved meeting Jesse and I hope you're going to join me September 3rd at Hyper Growth Boston. Don't forget, use

my code monahan if you want a free ticket. That's a $500 ticket. Holy cow. Jump on that. You know it's selling out. I don't even know how many codes I'm able to give out. So just grab it now while you can. If you're looking for other free things, Pluto TV is the leading free streaming television service. Watch over 100 TV channels and thousands of movies on demand.

Completely for free. Pluto TV never even asked for credit card. You don't need to sign up. You just watch for free. Pluto TV never even asks for credit card. You don't need to sign up, you just watch for free. Pluto TV is easy and completely legal way to watch your favorite TV shows and hit movies for free. What are you waiting for? Never pay for TV again by downloading Pluto TV. You can download Pluto TV for free on all of your favorite devices today, including your phone, Roku, Amazon Fire TV, Apple TV, Smart TV, PlayStation, and anywhere else, you stream. Oh my gosh, that's a lot of TV. So since I talked so much with the beginning of this show, I'm going to try to keep this tight for you so that you

can get back to your life today. So thanks for hanging with me. One of the questions that I had sent to me this week came from a friend that said, how dare when you feel overwhelmed, what is it that you do? Do you start putting more pressure on yourself? What steps do you take? I'm having a really tough day. This is a friend of mine. And here's what I responded. Number one, I put down my phone step away from the phone. I've learned that when I'm on my phone too much, checking social media, reading media, whatever I'm doing, I start getting antsy. Another thing that I do, so step away from the phone

is always helpful. I just go put it on the charger, whatever, piece out. And then another thing that I do is meditate if I can. Now, I work from home sometimes, and if my son's home, there's zero chance that I am meditating because that's just not gonna work out. So if that's not an option, another thing I love to do is to work out.

I have a gym in my building, so I can always run down to the gym, even just for 20 minutes, and run on the treadmill, or do the elliptical, and listen to a podcast like mine. And, you know, just getting stepping out of that negative space or stressed out space and moving my body always helps getting outside always helps. It live in beautiful Miami.

And while it's pretty hot right now in the summer, it's still amazing. And I feel really grateful when I'm outside stepping into gratitude is always an answer to calm myself down. Looking at how far I've come is another thing that I like to do. And I keep actually a journal on this of the things that I've accomplished. I also keep on my phone. I recommend everyone do this.

You know, if you keep by year the things that you did, it blows you away when you see all of the change and accomplishments. And yeah, challenges and solutions and how you overcame things. So I go to these different albums on my phone. I also keep positive feedback that I get from people that's meaningful and special to me. It was so cool. I got a note actually yesterday from my old boss and mentor Jeff sent me a screenshot.

His father listened to this show, Creating Confidence, and sent him a note and said, Hey, I don't know how I found creating confidence with Heather, but I remember she used to work for you. And I just want to say her show is great. And she's a really smart, powerful woman. And it was just it meant the world to me because this is someone who I looked up to, this is his father who he adores and looks up to and it was just it was so meaningful and so sweet that he sent me that feedback so that went right into my fam love I call it my fam love album and

whenever I'm feeling down overwhelmed I read through those notes notes and it really picks me up. So the next time someone sends you a nice note or you know you have a grateful thought, jot it down, put it in a file or a folder like that so you can access it quickly and it's, it definitely works for a good pick me up. So again, I hope you join me September 3rd Hyper Growth Boston. If you want a free ticket, type in the code monahann all caps. I don't know how many free tickets that are going to be. So please jump on it right now. If you want a free ticket, type in the code monahan all caps. I don't know how many free tickets that we're going to be. So please jump on it right now. If you can join me, I would love to see you there. And until next week, I can't wait to see you creating your confidence. Love to hear your questions. Love to hear feedback. If you haven't,

please subscribe, rate, and review the show. It helps so much, and please share it with your friends. Until next time, keep creating your confidence. [♪ music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, music playing, an entrepreneur podcast, habits and hustle, apart the YAP media network, the number one business and self-improvement podcast network. So, most people live the life they get and not the life they want, and I'm here to change all that. My goal with each episode is to give you the habits and hustle tips you need

to show up to your life better, bigger, and bolder. Tune in now, and I'll not only help you answer the questions, like, what do you want most in life, and why don't you have it, but we'll also help you make it a reality. I also pick the brains of top thought leaders on how they've gone to the top, and the advice they have to help you get there too. Head over to Happets and Hustle. Once you've done listening to this episode, and get one step closer to boldness, one episode at a time.

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