Creating Confidence with Heather Monahan - Cody Rigsby, Peloton Master Instructor: The Benefits Of Being Unique Episode 65
Episode Date: July 28, 2020Showing up as your authentic self only leads to more joy and hopefully inspiration for others to do the same. The more authentic you are the more you attract the right people to you in business versus... the wrong fit. Cody Rigsby shares with us what it means to shine our unique light and authentically live in our truth to maximize all areas of life and business. About The Guest: A former professional dancer, Cody brings energy, movement and authenticity to everything he does. Born in the West but raised in the South, Cody always dreamed of a life in the big city. Now that he proudly calls NYC home–and the best city in the world–he strives to be the best version of himself while inspiring Members to be the same. Cody reminds everyone in his class to push themselves, but have a good time doing it, because we all need to have a little more fun. Finding Cody Rigsby: Website: https://www.onepeloton.com/instructors/bike/codyrigsby Twitter & Instagram: @codyrigsby To inquire about my coaching program opportunity visit https://mentorship.heathermonahan.com/ Review this podcast on Apple Podcast using this LINK and when you DM me the screen shot, I buy you my $299 video course as a thank you! My book Confidence Creator is available now! get it right HERE If you are looking for more tips you can download my free E-book at my website and thank you! https://heathermonahan.com *If you'd like to ask a question and be featured during the wrap up segment of Creating Confidence, contact Heather Monahan directly through her website and don’t forget to subscribe to the mailing list so you don’t skip a beat to all things Confidence Creating! See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit megaphone.fm/adchoices
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I'm ready for my close to high and welcome back. I'm so grateful that you are here with me today
Okay, there's so much going on. I don't even know where to start and I know that you know this
But you know some, but you know,
some weeks, especially during the pandemic, just everything feels so flipping
overwhelming that tougher than normal. And I'm right there with you.
If you feel like that, sometimes I'm having one of those weeks.
As you know, my son's dog died last week. And it was just awful watching him suffer and basically
just feeling powerless. You know, I couldn't fix it and just a tragedy and just
stinks. It's awful. Heartbreaking. So we went to the keys, which was great and
super fun. And then it kind of feels sad when you come home, right? Because you sort of escape for a minute and when you're out on the ocean on a jet ski
or on a boat or, you know, doing these things, you forget about the pandemic.
You forget about, you know, being stuck at home and trying to stay safe.
You forget about thinking, oh my gosh, is there going to be school in a few more weeks
when my son's supposed to start?
Because this is a real problem.
I, for me, working from home and having him in the next room, trying to get him to do
Zoom school was a nightmare.
You know, he did not thrive in that environment.
I did not thrive in that environment.
It was really hard.
There was no space.
There was no separation and just really challenging. So coming back from the keys for the weekend was a little bit of a bummer for both of us.
We kind of both felt a little down, you know, that we didn't, oh, I don't want this
reality that we have right now to be here again.
However, there's lots of good going on, and I'm learning so much about this new, this
new normal, you know, essentially this virtual business that I've created and I'm learning so much about this new normal, you know, essentially this virtual business
that I've created and I'm continuing to evolve. You know, I had no idea what I was doing. It may
first when I started this mentoring program. No clue. I just made it a hundred percent guarantee,
money back guarantee, because I believe in my products, I believe in doing a good job for people,
and I believe when you start from there, when you come from a place of delivering,
and bringing your best self to whatever job or opportunity
you have, you're gonna do good, create good,
and something good will come of it.
So I just took a chance and said,
okay, I'll do this program, see what happens,
whatever it was, 10 people signed up.
And in the first month, I was very structured
around my 30-day confidence creation program and steps.
And now it's evolved over the last three months
to be something that is so amazing and powerful.
And one of the value ads that I didn't recognize
was our weekly team meeting where everybody kind of holds
each other accountable, raises the bar, pushes one another in,
contributes and gives advice,
support, and help to the other members of the team,
which has been so cool to watch.
And today, so random, I guess it was two weeks ago,
one of my team members challenged me and said,
hey, you need to bring some of your really high profile
podcast guests here to our team meeting.
And you know, of course I'm thinking, oh gosh, they're
not going to, you know, these people are in quarantine, these people are stuck at home,
these people are losing their speaking revenue, you know, everybody's in this whole S show.
And I don't know that they're going to want to take their precious time and give it to
me. I'm not paying them to do it. When someone does a podcast, they're promoting themselves.
So reaching thousands of people via your podcast and there's value there, I'm not paying them to do it. When someone does a podcast, they're promoting themselves, so reaching thousands of people via your podcast,
and there's value there, right?
That's the value ad.
But if you're coming to a team meeting
at 10 people, the probability of you capitalizing
or converting that into revenue just isn't as obvious or large,
right?
But because I had been challenged, I said, OK, I'm going to do it.
And I text Chris Voss, who had been,
it's the most downloaded show on my podcast.
If you haven't heard it, go back and listen to it.
Sky's so good.
The world's number one FBI negotiator.
And he shares all of his insights and tips.
Super powerful.
So I sent the text and, you know, he came back and said,
yeah, I'll do it.
And so today we had him on our team meeting today and he was so great and so giving and
helpful.
And my team was able to ask him direct questions.
So each person was asking different questions around their business.
And how would you handle this?
Or one person shared a success story from reading his book.
And it was really special, super cool, a really unique kind of experience that I
am so proud that we were able to deliver for everyone and so grateful to Chris for doing.
And yes, the first thing I did as soon as we hung up was I ran to my computer and Googled
his favorite whiskey because I pay really close attention to specifics around people and
what's important to them, what they like, you know, what they mentioned in a conversation.
And he had mentioned this very specific 21-year-old whiskey.
So I googled it immediately and sent it to his home
as a thank you because, you know,
while I'm sure his speaker fee is probably,
I don't know, it was 30 or 40,000, 50,000 dollars a speech,
he did give that time and I wanted to show to him,
you know, it really meant a lot to me
and I'm super grateful for it.
So to that end, you know, we had this great meeting today
and it reminded me of some of his teachings
that I had forgotten about, right?
Like when you're immersed in something,
you're reading a book, you're doing an interview,
you're so in it that you're hyper aware.
But then, here we are six months later
and I've kind of forgot some of his teachings
and it just reminds me, which I hope you can identify
something in your life, whether it be a book
or a teaching or a master class or whatever it is.
You know, go back and revisit these things
six months later because it really helps to sharpen
and remind you what you forgot.
You might know something, but you might have forgotten
about it.
And on McCall today, a couple of the key things
where he was talking
about lead with what your objections are, put them front and center. So for him, he was
speaking to police officers and he was leading with, let me tell you why you're not going
to want to listen to me. I'm not a police officer. Leading with all of the things that they
wouldn't like about him, that he didn't want them sitting and stewing on, he wanted to
just bring them front and center.
And it was interesting, a woman on my team said, Hey, Chris, how would you handle it if people
don't like doing business with you because you're a woman?
And he said, lead with that, right?
Like get it out of the way.
And that was a really insightful teaching that he shared with me in the podcast, but I forgot
about it.
And there's so many times and instances in business where we try to cover up,
but we're not creating trust and safety
if we're not leading with truths
and really stepping into what the other person
might be thinking.
So I thought that was really, really powerful
and great advice.
He went through a number of different
other solutions, ideas, and ultimately teachings with us today and how he would handle things
that was really, really helpful.
But I was just blown away at how much we can forget in such a short window.
So whatever that teaching was that you experienced six months ago that you thought, wow, this
is really good.
It's really helping me.
Go back and revisit it.
Maybe it's a podcast.
Maybe it's listening to the Chris Voss podcast.
But go back and immerse yourself in it for a hot minute, for an hour, whatever it may be, because when
you refresh yourself on these teachings that we already know, but we might have forgotten,
it can really help us for that next meeting, that next conversation.
That was really valuable to me today.
So then I just had this really interesting conversation with a friend of mine that I wanted
to share with you.
He just launched his new business, and he was saying that he just fired his first customer
and it's scary and it's freaking hard.
And I'm so here for him on that because when you're starting out new and anything or when
times change, like the pandemic hits and you're uncertain about business and revenues,
it's hard to hold your ground and listen to your intuition and act on it.
You know, it's like that's the moment you're really being tested. And the fact is, if you want to
step into your most powerful self, if you want to be your most confident self, you've got to listen
and act on your intuition. And he did that even though he was second-guessing himself, you know, he
had signed a client who just every time they would speak, she was complaining about how much money she was paying him.
Every time they would speak, she wanted to revisit
what the outcomes are and what work was he doing.
And how much time she was just beating him over the head
and that's no way to do business,
to appreciate a partner, a vendor, or whatever.
And I really wanted to support him on that
that I always say fire your villains.
And sometimes a villain is a client
that's paying you a lot of money,
but is sucking the life out of you.
And I have another friend who works for her villain
and has worked for her villain for a really long time.
She's super successful.
She hates her boss, and every time I talk to her
she brings that up.
And in the back of my mind, I always think,
wow, I feel lucky in some ways I got fired,
you know, because I fired my villain that day, the day that lady thought she fired me,
I fired her from my life.
And that really helped open doors to allow space for positive people to show a positive opportunity
that wouldn't have come in otherwise had I still been surrounded by that negative person.
So whenever you have that chance,
whenever you're having that internal question,
fire the villain, act on your intuition,
even though it might seem scary,
even though you don't know what you're gonna do,
even though you don't know where the revenue's gonna come from,
those things will unfold.
It's not about having all those answers in that moment.
It's about standing up for you and what's right for you
and taking care of you and firing the villain.
So I just wanted to remind you guys that that's super important.
And I posted yesterday about my TEDx talk.
I posted a clip and it was all about firing villains.
So I thought that was Seren DiPitis that that came up today.
Okay. Another thing that came up this week,
one of my clients was talking about, since
the pandemic hit, her business completely just disappeared.
She had no clients.
Well over the last three months, she's taken some new strategies that we've been working
on, implemented them, and her business is flourishing right now.
So she was in a challenging situation in that the people she accepted as clients back
in March, April, were paying virtually nothing
and she was taking the business because she needed it, which is fine.
Over the last 90 days or last few months, she's really grown her business and now has very
high-ticket clients that are coming in for big dollars and not a lot of work.
So you've got to constantly re-evaluate your business, re-evaluate how you're spending
your time, and in different times, in different periods, one thing may work, something else
may not.
So she said, how do I go back now?
She said, I have to fire some of these really low-end clients that I was desperate for
back in March, April.
I don't have the time to do that or support them now.
And she felt really badly, right?
She's a nice person person and she doesn't want
to let people down. She'd made a commitment. But here's the thing and this is what I want to share
with you. You don't need to feel bad telling someone, no, you don't need to feel bad making a
different decision today. You don't need to feel bad about that. What you need to do though is
communicate. You know, that's what's critical and that's what I share with her. So we walked through,
strategized and planned and really did some role-playing around what does this conversation look like?
So my suggestion was to contact that nice person that she liked so much that is paying her nothing and let them know.
Listen, when you know at the beginning of a pandemic or, you know, whenever we started working together, I had plenty of time to support you,
your initiatives and deliver on your objectives.
However, over the last few months,
business has completely changed,
as I'm sure your world has completely changed.
Mr. Client, Mr. Advertiser, Mr. Whoever you are,
I'm sure you understand that things are changing
so rapidly for all of us.
It's been a challenge to navigate.
That's why I'm on the phone with you today.
Unfortunately, I don't have the time any longer to support your needs. However, what I wanted to do was get ahead of that and let you know, I'll finish this, you know, situation or commitment through the end of the month.
And I wanted to connect you to someone that I believe can support you in another way and has the
time flexibility to take something like this on and do a great job for you because unfortunately
for me slash fortunately my business has grown so rapidly I can't deliver on it for you anymore.
And when I explained that to her and then I said listen put yourself in the shoes and this is
an exact analogy I gave her I said let's make believe that I call you. And I say, listen,
I know that when we started working together, this was our agreement. However, my business has changed
drastically over the last few months, as I'm sure yours has, too, given these very interesting
different uncertain times. Everyone's business is challenging, changing, and you know is unexpected essentially. To that end, I am no longer going to be able to support
and deliver for you in the way that I have been
because my business has completely evolved
and now I'm taking on much larger projects which are limiting my time.
I'm not able to deliver on this one-on-one type initiative any longer.
I truly hope you understand.
However, I've got someone great that I believe
you would really like to work with.
I'd like to make that introduction for you
and continue to cheer you on from afar.
And she's so funny. She said,
okay, I totally understand and I would understand that.
However, that sucks. I don't like that.
And it was funny and I said, no, I get it.
It's not what you want, right?
It's not what you want to hear.
However, no one's going to fight you get it. It's not what you want, right? It's not what you want to hear. However, no one's gonna fight you on it.
Everyone's going to essentially understand
because when we put ourselves in that other person's shoes,
it is understandable.
And this is the process of growth
and the process of businesses and evolving as a human,
as a business person, you know, in whatever situation,
we outgrow situations, we outgrow clients,
we outgrow businesses, jobs, relationships,
whatever. And it's about communicating that, which is key. And I can't think back in my
career at a time where someone might have outgrown me whether it be an employee or a
client or whatever, that if they communicated that to me in a clear and honest manner,
I didn't applaud them, support them,
and continue to want to support them from afar.
So we don't need to feel bad about saying, though,
we just need to communicate what that looks like.
And when we can, if we can offer another solution or a plan B,
I really believe that's, you know, going the extra mile
and really trying to show that, hey, I didn't just shoot you a quick email,
I really put some thought into this
and wanna continue to work from afar together
and support each other from afar.
So, oh my gosh, there's so many more things
that I could get into right now, it's insane,
but I'm not gonna do that because the reason why
I'm here today for this show is to interview someone
that I'm a huge personal fan of,
totally fan-doubt interviewing him.
You guys know, I'm obsessed with the Peloton bike
and pandemic.
I don't know what I would have done without it
because gyms were closed
and I really, because I'm in a building
and Miami I couldn't really go out of the house much.
And anyway, it saved me.
Well, one of the things that I learned
from utilizing the Peloton,
and this is a business life lesson, right, is that I realize some people, some teachers, some individuals, some speakers, whatever it may be, are amazing in person.
However, when they have to convert through a virtual platform, they fall short. They're not as strong. And I don't know what that intangible is. And I wonder if you've had an experience like this,
like if you've seen an amazing speaker live at an event
and you're blown away,
but then they have a podcast and it just,
eh, falls flat.
There's something that doesn't connect, right?
I wonder if you've ever felt like this
or a person that you even meet in real life
and you think, wow, this person knocks me over
and then you're on a telephone call with them
and there isn't that magic is just gone, right?
So essentially that in certain environments
when their message is delivered through certain platforms,
it's one way, but in different environments
and delivered through different platforms,
it's a different way.
I hope that makes sense to you,
which I'm thinking a lot about now
because how many of us are now operating virtually
in the challenges and or opportunities with that.
Well, to this, to the point of this interview today, with my favorite and Peloton instructor who I just absolutely love,
and makes me laugh and smile on the darkest days in pandemic, and in the middle of all this insanity really connects with me.
It's such a real strong level. He's got that magic that, yes, I'm sure you can tell he's a great instructor
live. I've never taken one of his life classes, but I'm sure it's insane.
The magic comes through the machine, it comes through the computer platform,
and some teachers don't, and I've taken some different classes and seen where it connects or it
doesn't connect. I don't know what that non-tangible is.
I don't know what that magic is.
Why some people can do it or some can't.
But one of the things that he does differently that I don't see other people, he really is
himself beyond, like beyond.
And by that, I mean picture you go into a job.
And so for Peloton, you have to be able to cheer
on your clients.
You have to instruct.
You have to pick out good music.
You have to call out what the next move is going to be.
You have to create a rhythm.
There's all these specifics, right,
that everybody has to do.
However, I'm sure it doesn't say, check the box here.
If Britney Spears is your favorite artist,
and you're
going to go crazy and f things up, which is essentially what he says all the time, when she comes
on and then you're going to grab your wig and he has all these very unique directives and or
qualities about him that aren't on the check here list, right? They're not on the, and then instructor must.
It's just him bringing his crazy, unique flavor
to the party, and it reminds me just that in business
and life and in relationship and whatever,
when you bring your real flavor, the real you,
the one that sometimes you're thinking,
but why would anyone care that I'm nerdy?
And I know a lot about poems
or whatever your thing is or that I'm an artist
and that I love doing this.
You know, but when you bring your real flavor,
even when you're wondering, holy cow,
people are gonna make fun of me,
they're not gonna like this, it's not gonna connect,
I'm gonna alienate myself.
Cause that was one of the things I thought about
before I interviewed Cody who you're going to meet in a minute.
I was thinking about that. That that had to be a risk because he is a gay man and he does have a different angle and lens.
He sees things through and it is unique. And sometimes people get nervous that unique is bad.
But what he taught me and kind of what analyzing this and preparing for his interview today taught me is that that's the magic.
The freaking uniqueness is the magic.
For all those years in corporate America where I dialed down how I looked, where I pulled back on speaking up in meetings
when someone was a complete jackball and I knew I could add so much value, but I saw someone shoot me a dirty look basically saying, shut it, Heather, don't talk right now,
where I didn't take the opportunity,
where I didn't lean in.
Those are the moments now that I regret.
Not the ones I'm saying, oh wow, good job, Heather,
surviving and being, you know, a 80% version of yourself,
screw that.
This life, it gets clearer and more clear to me every day
that it's about stepping into that red dress,
about rocking your blonde hair.
That's, you know, I love red dresses
and like rocking my blonde hair when it's the right shade,
which it currently isn't, but that's a whole
another situation.
However, it's about stepping into who you really are.
There's so much vanilla in the world,
and yes, vanilla will let you survive.
And vanilla, everyone likes for the most part, and vanilla will let you fly under the radar.
But I can tell you this, I was not born to fly under a radar.
Cody, for sure, was not born to do that.
And by stepping into who he really is and owning that unique flavor, it's made him a monster,
master instructor, trainer, you know, and now he's got an agent who knows what he's going
to be doing next.
It's going to be something freaking huge because he's different because he's unique.
Yes, he has that amazing intangible that it can connect through different platforms.
Yes, he's healthy and strong and fit
and skilled in all these different things.
And yes, you had to have those things
to show up to the party,
but what really separates him from the path
is owning that crazy, unique, different flavor, which is him.
And it just reminds me that I want to own
that crazy, unique, nuts flavor that is me. and I want you to step in and own yours.
That's how you set yourself apart. That's how you become innovative. That's how you become the unicorn,
and that's how you really start to shine your light. So, can't wait for you to meet my
Fave Peloton instructor, the man that definitely got me through some very dark days during quarantine
and is going to put a smile on your face as he does on mine. So hang tight, we'll be right back.
And welcome back. I am so excited to introduce you to former professional dancer.
Cody brings energy movement and
authenticity to everything he does.
He's born in the West, but raised
in the South. Cody always dreamed
of life in the big city.
Now he's living it.
Wigs on tight. Shine your light.
I've got Peloton Master
Instructor with me. Cody Rigsby.
Welcome to the show.
Thank you so much for having me. I Riggs, be welcome to the show.
Thank you so much for having me.
I'm so excited to be here with you.
I'm so excited.
So Cody, this is so weird for me
because I very often in the business community
will get recognized for different things
from people I don't know.
And they feel like they know me
because they know my show.
But now I'm doing that with you.
I know you and you don't know me
and it is such a bizarre feeling.
Is that so weird for you
that this happens all the time?
I'm sure.
I mean, at first it was something to get used to.
I mean, I've been at Peloton for six years
and we've been building the brand
and building just our presence in the world.
And so it comes with the territory.
I've gotten used to just knowing how to navigate it.
But I also just think it's really cool when people are,
are you from Peloton?
It used to, you know, it used to happen a lot at airports.
I mean, it still does, but I have not flown in like six months
and don't plan on flying for quite some time.
But it's cool, you know, it's a unique experience.
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Well, one of the reasons, one of the big reasons
I really wanted to, number one,
I'm a huge fan, you know,
you're my favorite instructor on Peloton.
Love your classes, so much fun.
But to me, what is so unique about you
and so very different that I don't see out there
in the world is you really show up
and are unscripted and rock
your vibe, your thing, whatever it might be that day and it's different on
different days and it's really so authentic and real to you and I'm so
curious I have to ask you have you always been this way did you step into this
when you became an adult how did this all unfold? know, I've always been an extrovert.
I've always been someone just like,
you know, I was the kid in school
that I always got in trouble for like talking too much.
Like that was definitely on my report card.
Like Cody talks too much.
Like shut his ass up.
Like he's just like, chatty, chatty, chatty.
And I've always just tried to live through authenticity
and that's in everything that I do.
I've learned it throughout the years
and especially like through meditation
and therapy and just confronting my own BS
that like when you don't live in truth,
when you lie to yourself, when you lie to others,
you're like you're impeding your joy,
you're impeding your happiness.
So I just love to show up and be exactly who I am.
And a lot of that is in hopes to inspire other people
to be their authentic self.
And most importantly, I think it also drives
from growing up in the South as a young gay boy
and constantly being afraid to be myself
in certain scenarios.
Let's even talk about like I was thinking about this the other day.
I just did a 30 minute and British spears ride
and I've been waiting so much because I'm such a Britney Spears fan.
Well, I remember being in high school in my car
and like pulling up into the parking lot in my high school
and being like, I got to turn down this Britney Spears
because I don't want anybody to think that like,
I'm gay or this is too much, like this is girly music.
And so I think it's, once I became an adult,
once I accepted who I was and once I had these platforms
to express myself, I was like, you know what?
I'm going to be exactly who I am so that I can inspire
anyone at home, especially those young gay men
who don't know who they are to be their themselves, you know.
And just so you know, I have a 13
year old son who is not gay, but he
loves, he comes in when I'm on
Peloton and we'll say when he walks
in, are you listening to Cody?
Because he your message resonates
with him and that you're funny and
you're outspoken and you're yourself.
And I love him seeing that. So funny and you're outspoken and you're yourself.
And I love him seeing that.
So I think it goes beyond, you know, whatever sexuality someone has, it just that message
of like, who cares?
Like this is where we're at and this is what we're doing.
This is who I am, whether you like it or not.
And I also like that on your Instagram handle.
It says, opinionated homosexual, which I flipping applaud that all day long,
that takes balls to put stuff like that out there.
Yeah, I mean, I think part of my role at Peloton
is also not only recruiting, but developing new talent.
And so when I'm in the process of you
they're launching an instructor
or giving them feedback and like in their process of things.
I always like, I remember saying this to Leanne Haynes,
who's one of the UK instructors.
I was like, just have an opinion.
Have an opinion about things.
Don't worry if it's going to be polarizing.
Don't worry if it's going to, you know, not a fan,
but like, don't worry if some people aren't gonna like it.
There's gonna be people that are gonna like it and they're gonna connect with you.
So I always think it's like, I want to have an opinion no matter how polarizing it is.
Just have an opinion, you know, and like put it out there, stand for something or fall for everything, you know?
Absolutely. And I like in that too, you know, there's vanilla that's out there and that's for everybody.
However, I'm not vanilla. And I appreciate that I'm not
vanilla. And the more you do, in my experience, show up as that real you, the more you attract
the right people to you instead of the wrong ones, which can really complicate things. Have
you ever had that where you weren't really showing up as the real you when you started
pulling the wrong people towards you?
You know, maybe in my dance career, I think that a lot of what I was,
you know, I enjoyed dance.
I did some amazing jobs that I'm really proud of.
But a lot of that was,
or lack of a bit of like kissing ass or networking
or trying to be friends with people
that I don't want to be friends with
just so I can be seen or get a job or get to the audition.
And that was a lot of the reason that I became unhappy
with myself in my dance career.
Not only was it not like paying the bills
like I wanted to in order to give me the security,
but I just remember thinking to myself,
like I don't want to have to, I hate faking it
to appease anybody else.
And I feel like when you fake it or you're not yourself,
you are attracting people that just aren't your folks.
And it's okay that certain people aid on like you
or that you don't click with everybody.
Like you're just not going to please everybody.
And the sooner that we accept that,
we can just live in our truth, hold our space
and feel comfortable with who we are. Which is such a beautiful thing. Who taught you that,
was it just the life lessons that you found yourself in doing it the wrong way,
taught you to pivot? Was it something your parents taught you? As a lot of New Yorkers or a lot of
people who moved to New York, and I moved to New York right out of college. So I was 22 and right after the 2008 financial crisis.
So just like trying to find my way.
And I was one of the hardest things about moving here
was feeling really alone and not having, you know,
you leave college and you've gathered up
these group of people that you feel really comfortable with
and you feel like you're really shining.
And then you kind of like leave college and you start right over in a new big city and
completely, completely lost, but just really trying to find your way. And I was really fortunate to
find a chosen family here in New York City of other like really amazing
gay men that I just really absolutely love and adore and have learned and have learned from and it's through that observation of really strong people that I was was given the blueprint of how to move forward but also just like sit back watch and like feel inspired by other parts of my family friend group just like really being their most authentic specifically, my best friend Quentin, who I've known from probably close to a decade
now, and he's just always paved the way of just being such an authentic person and it inspired
me to just do that myself.
Wait, is that the DJ that you had on the ride with you?
No, that's Sean Michael.
That's Sean Michael with my friend.
But John Michael, it lives out loud
and it's his most authentic self, 100% all the time.
Yeah, that totally came through on that ride as well.
So what took you from this high pressure dance career
to ultimately end up a master Peloton instructor?
Sometimes you just like opportunities just come
and you have to either be ready for them or be willing to jump into them and fake it so you make it and honestly I was at a point in my life where dance was like I said I did some cool stuff really proud of for what it was. And I saw a lot of like either companies
or artists using dancers and not paying them.
And I just was at a point where I was like,
ugh, I don't know if this is exactly what I want to be doing
moving into my late 20s or you know into 30s.
And I decided one fall, I was just gonna like hustle hard.
I was gonna take whatever opportunity I was just gonna hustle hard.
I was gonna take whatever opportunity I could to just make money.
I just wanted to get my bank account up, feel secure,
whatever.
So I was like, there was a point where I was waking up
every day, I would go to the gym,
I would go to do either bartending or catering,
and then I would go and work at a club at night,
bartending, and something like that.
And then I would get home at four, go to sleep, go to get up,
go to the gym, you know, just this constant cycle,
just trying to make money.
And there was really no passion in it.
But it was actually at a club that I worked at,
which has a show, it has like a, like a burlesque show.
And the choreographer knew that I was a dancer.
And he was like, hey, a friend of mine is working for this,
like digital fitness company, like spinning. And they're looking for performers that like are also into fitness. I was like, okay, cool.
Like, let me go like, let me go collect. This is another opportunity to make a little bit of coin. Like, let then my old boss, Mirian, was just like,
you know what, you've got it, you've got such a hot talent,
I wanna see what you can do.
And that was honestly the opportunity that was given to me.
I knew I was at the bottom of the totem pole,
I knew I was gonna have to fake a lot,
but I knew that my hustle, my determination,
my resilience was gonna get me to where I needed to do,
and it took a lot of hours and work, but I made it.
I made it through the process and look at me now like six years later.
Such an amazing place and opportunity.
One, you took the opportunity, right?
You were a hand of the opportunity, but you jumped on it saying,
I might not be ready, but I'm going to go in anyhow.
And a lot of people are afraid to do that.
So that is so definitely,
you know, just to double down on yourself and go for it. And to to know that there's so much
opportunity and business for us to be in declining environments, declining brands, declining industries
versus growth opportunities industries and brands, and that leap that you've made into such a fast growing industry,
especially now today,
given the pandemic and everything,
you chasing a little potential coin turned out to be
starting a completely different career path,
which is now setting you up,
which I'm so excited for you for so much more opportunity to come.
It's just, it's amazing to watch.
Well, thank you.
Yeah, I always think of career or I'm not very much
like a five-year plan person.
They're like, this is what I'm gonna do next.
But I always envision myself of being on either stepping stones
like in the water and sometimes you're ready
to jump to the next thing and sometimes you're not.
But you have to, but you have
to trust that you have the foundation and all this, all this skills that you've learned
from one either job or education or experience is going to give you that foundation to just
like take that leap and you're going to have to trust that you have everything enough to
learn and grow into the next experience, even though
you're not 100% ready or you might not be the perfect thing.
Yes, and that said, I love that analogy with the steps.
It's so good.
When you were transitioning through this period with the pandemic and as we all went through
it with you, right, in my experience, I mean, Peloton gave me life.
I don't know what I would have done without it.
That's like the only outside human connection
that you have, right?
When you're stuck and even to see you
because you and you still are going into the studio,
it's that sense, at least it gives us that sense of like,
oh, it's a studio and he's there
and life is a little normal, right?
Like, oh, my gosh, I get, I am so excited to see that.
What was that like for you as a leader with the pressure
of a whole community on you to lift people up?
Cool.
You know, I think we're all processing this in a complete,
in a different way each and every one of us,
and depending on where we are,
on what we're going through.
And I think it changes each and every day.
Sometimes, I think sometimes we're so distracted
or we're so lost in the new cycle or Instagram
or even work, and we kind of forget to grieve the process.
Like, I don't want to get so dark or deep,
but our world is,
there's people dying, there are people losing their jobs,
and it's hard to hold on to hope and to know
that there's a step forward.
But what kind of gave me hope and gave me power
was just like, what can I control in this situation?
I can stay focused on my job.
I know that I have the strength and the ability to create joy. So like, I need to be strong in this
moment, do the best that I can, knowing that there are literally millions of people who are feeling the same type of way and how can I just use movement, music, storytelling to keep
people feeling connected and sane and inspired and hopeful. And Peloton is awesome because it's
although our members are very in love with the instructors and put us on this pedestal. We're just as dependent on
our members to show up for us. And we want to lead and we want to be there for each other. So
knowing that we have this common space, the peloton experience, the apt tread, the bike,
that we can all come together and feel connected and feel like we have someone that is rooting for us in this reciprocal relationship
gives me a lot of hope and I hope that I give others that strength and that power to kind of keep going.
Ab, so Lutley, you absolutely do. I like how you articulated music, movement, and storytelling,
which you do a fantastic job storytelling. So sometimes you don't realize you're working
out, which for me, I'm there for that. That's what I, you know,
I love that because you're out of breath. You're burning
calories. You're having fun, but you're not even recognizing
how hard you're working at the time, which it's like, it really
is enveloping and it takes you out of that space when you get
into a bad head space, which obviously all of us do during this time,
there's some days harder than others.
For me, that escape is really where it's at.
So yeah, having the high fives right there
and people encouraging you,
you're shouting people out,
but then they're individually shouting us out,
on our boards is such a cool
and powerful moment during this time.
How long have you got a bike or how long have you been with Peloton?
Oh my gosh, Cody, this is so crazy. So I'm an extrovert and I love being with people. And so I
never, I knew what Peloton was, of course, but I never thought about even, you know, tapping into
because I go to my local spin studios and my local bar classes and, you know, bouquets. And when it was a week before we were on full quarantine, I said,
if I'm going to be locked into my apartment for an uncertain amount of time,
I'm getting a peloton right now. And I, you know, Googled and jumped on and
bought it. And it said, you know, this bite might not be delivered for
X amount of time. And I'm on the phone and by some miracle,
they were able to get this thing in the day before lockdown.
And it was, I mean, what a flipping game changer.
I don't know what I have,
would have done with it truly.
Like it's literally saved me.
So I'm so grateful I got it when I did.
And not only like as you mentioned,
do we have the bike, but we can cast to the TV
and now take your dance class, your meditation,
and all of these other elements too,
which have been so incredibly helpful.
Did you just pivot to those different things now
or had you been wanting to branch out to those things
and bring those to light as well.
Peloton is always looking for new ways to get people to move, to connect.
You know, we started as an indoor cycling digital space and we've grown to so many different pieces of content
and that's why our rosters grown so much as well.
And I want to inspire people in as many ways as I can. And recently I just launched
meditation in June, meditation content, and I've actually been a meditator for about four years.
And I started my training as a teacher about two and a half. Oh, and that was like a six months
teacher training program. And then I also did a-long silent meditation retreat outside of Seattle,
which was one of the most unique and challenging experiences, but one of the most rewarding experiences
I've ever had. It was so, but I probably like four or five days in, I was like, I'm a general. I
can like, I can really like, I am so into and know what's going on. I was like, wow, that's always
been in the works. And I even have my
certification, but I got my certification like a year and a half ago. I think timing is everything,
and it finally kind of like all the stars aligned for me to start moving into that content space.
And I'm really happy that I kind of waited, but I'm really happy with the content that I've been
putting up for meditation. And then Dan's cardio is always an idea that we were playing with. And I'm so happy that we actually kind of tested the waters right before.
We recorded everything like right before quarantine.
And it got such an amazing response because people were locked in their homes and just like craving
something fun for themselves to do or to do with their families.
So yeah, I think those are just things that I'm authentically into and have expertise in.
And using that to bring other people joy
is just like the cherry on top.
That's amazing.
I can't believe you did one week knowing how much you talk.
I cannot believe you did one week without speaking.
Wasn't it killing you?
You know, there was definitely parts
where I was like felt really weak,
but it was incredibly like a unique experience
and I felt at times really, really clear
and really, really like also living in New York
and having this job that's constantly go, go, go, go, go,
go, go, go, like literally constantly going
to have that moment of press pause, to breathe,
to just connect with myself was just so rewarding. And on top press pause, to breathe, to just connect with myself, was just so rewarding.
And on top of that, no phones, no books,
no nothing, no TV, nothing.
So, but it was so cool.
Wow, I mean, you're getting major cred,
but I just, I don't know that I could ever do it.
That is serious goals.
It's not for everybody, but I don't know when the next time I would jump
into an experience like that, but I'm super glad that I did it. Well, you might need it after this
pandemic, because I feel like there is so much on all of you. And how has it been for you? I shared
that I love that you go into studio, but was that something? Was that a hard decision to make?
Was that, did you feel nervous going in there at first?
How did that work out?
If you're talking to me back in March or April, I think we were all just like,
we don't know what's going on and there's so much misinformation in there.
You don't know what's going on.
You don't know what this virus is doing.
You don't know how to react.
You don't know what's safe.
You don't know what's not safe.
So I think at first, a lot of of fear setting and I was just trying to find opportunities
to show up for our community but also stay safe and stay safe for our employees and anybody
that's involved with the company.
So we did take a break, we did close down the studio for about four to six weeks or something
like that where we weren't in the studio and some of my colleagues were doing classes from home. And that was just, you know, we didn't know what's going
on. Let's keep everyone safe. Let's let's stay in it. But I think the more that also Peloton could
like gather the information, gather resources to make sure that we're all safe and doing everything
the best that we can. That for me took any sort of fear out of it. I'm at a place where, you know,
fortunately, we're in New York here.
We kind of peaked at the beginning
and we were the first ones to get hit really hard
and I think we've learned how to navigate this space.
I'm super proud of, you know, New York,
we always get this bad rap that New Yorkers are mean
and we, you know, this sort of stuff,
but I do feel really proud of our of this city
and like it does feel like this large, but intimate community.
And I'm just proud of us for showing up,
taking care of each other,
doing the social distancing, wearing the mask,
taking care of each other.
So I don't have that fear anymore of going into it anywhere
right now, as long as you're being safe
and you're doing what's socially responsible.
Yeah, I was excited to see that you got away on the beach.
I was, of course, follow your Instagram and saw that,
you know, we all cried that you were taking a few days off,
but happy that you got, we were happy that you got a little break.
I'm in Miami where we're the new epicenter now
and it's a complete disaster.
What is it like now?
Is it more back to normal or no,
just, you know, definitely at this new normal?
I think it is a new normal.
And, you know, everyone's scared right now because there's so much unknown.
And what I say is, it's like, this is not going to be forever.
We're not going to be wearing masks forever.
There's going to be a time that we, nothing like this last forever.
We're going to get out of it.
We're going to persevere.
We always do, right?
Like, look at our lives.
Like, I'm 33 years old.
I've been through a lot of things.
I've been through a lot of up and down. I've had a lot of traumas. But guess what? I'm standing here. I I've been through a lot of things. I've been through a lot of up and down.
I've had a lot of traumas.
But guess what?
I'm standing here.
I've made it through it and not everything lasts forever.
New York, I mean, you know,
we're still cautious.
Like the gyms are closed.
Restaurant, you can't, you can't dine in,
but you can dine out.
And it's nice to see the city kind of come back to life.
But we also don't have all the tourists here.
So it's really nice.
Like there's no traffic.
There's not like big weights at restaurants.
Like the parks are still like popping, but not overcrowded.
So I think we've learned what to do.
We're doing it.
And we're making the best out of it.
And you know, I, as much as I, like, I use summer as a trap, like, to travel and
like, get away. And something about having to be here and either connecting with those
who are close to me has been such a blessing. I think I, even though we're doing social,
like this year we did pride, we went to a Black Lives Matter march. And then we had like
a social, distant date in the park with everybody.
And I don't know, like something about that intimacy and taking the time and to
savor the people that you're with is special, you know, and I think this will be
a time that it will never forget.
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That is for sure.
This is one for the history books, no doubt.
Now, as I mentioned what we first got on,
I mean, to me, I feel like you need to be jumping on with bravo.
We need to have the behind the scenes,
Cody Riggsby reality show, what is going on with Bravo. We need to have the behind the scenes, Cody Riggsby reality show,
what is going on with that?
One step at a time, you know?
I love Peloton and I have no plans of going anywhere.
So this is always gonna be my base, any opportunities,
any opportunities that come my way,
that I can expand my platform and have a voice
to inspire people I'm gonna take. Let's get there.
But you know, I'll be honest, like, I don't know if like the brabo situation is for me. I don't want
to be like fighting with friends on TV. But if I can find something where I'm like inspiring people
and spreading joy and love and fun and all that sort of good vibes, I'm here for that.
We know you are so here for that
and we are so here for you, Cody.
Thank you so much for your time.
Thank you for inspiring,
shining your light with us every day.
Please tell everyone where they can find you.
They can find me on Instagram at CodyRigsby,
just my full name.
And of course, on the Peloton bike and app,
you can come take cycling, strength, dance cardio,
meditation, classes with me. If you haven't ever experienced Peloton bike and app you can come take cycling, strength, dance, cardio, meditation,
classes with me. If you haven't ever experienced Peloton or curious about it, the app is on a free trial
and that takes no hardware or equipment. So you can just download it to your phone and feel the fantasy.
That is a major gift. Thank you Cody so much and I will see you on my bike later today. Bye,
though. I ask you to try to find your passion. Hi and welcome back. I hope you loved meeting Cody
as much as I love hanging out with him. He is fantastic. And if you haven't checked him out yet
on Peloton, go take a class. You will fallipping. Love it. I mean, I'm obsessed. Okay. So on to my Q&A segment and actually I want to ask you a question first and foremost,
you know, we're looking at adding more shows each week. I want to hear from you. Do you want more shows each week?
And what kind of shows do you want? Should I just be recording on my own giving tips and tricks? Should I just be answering questions?
Should I just be sharing what I'm going through in my journey,
or should I be going back and editing out,
you know, best moments of the past year,
now that we've been up and running for a year.
So I would love to hear that from you,
I would love your feedback as we're evaluating,
adding shows, adding episodes,
I would love to hear what you think.
Okay, first question, came on LinkedIn.
I recently came across your TEDx talk,
which PS, if you haven't listened to my TEDx talk,
it's 10 minutes out of your life,
you gotta listen to it.
It is the bomb, I'm so proud of it.
I was so freaking scared that day.
I have never been more nervous about a talk in my life,
and I did a really good job.
I'm super proud of that.
Okay, so check it out.
And yes, it's promoted to TED,
which I didn't even know was a thing.
I didn't know you could get promoted to TED,
but apparently you can.
Okay, I recently came across your TEDx talk
and I was absolutely taken aback
by how powerfully you conduct yourself.
Thank you.
I watched a few more of your videos
and I'm just so inspired by you and all
that you have accomplished.
I was wondering how you were able to learn
to speak so well in public.
Do you have any advice you could share?
So here's the thing, and I want people to know,
it's super important to me to people to know this.
I got into sales leadership being a sales manager
when I was 21 years old.
I'm 45.
At 21 years old, I started running sales meetings.
What that is is basically a speech for an hour
where you stand up in front of a group of people and you have to talk. I am sure they were not amazing at first,
but when you're doing something every single week for 24 years, you get really good at
it, right? Like picture you. If you did something every single week for an hour for 24 years,
do you think you'd be better at it?
I'm going to go ahead and check the box. It says yes. You would. So I have put in a tremendous
amount of reps on speaking. And in my old industry when I was back in the radio business,
people didn't get paid to speak. You were expected to speak as part of our community, our jobs,
whatever. So I would get asked to go to things. I would donate my time, and I would go speak at things.
And sometimes it was on huge stages,
sometimes small ones, sometimes local schools,
sometimes like 10 days after I gave birth,
the CEO that I worked for at the time
had me go to his alma mater and give a speech,
whole different story.
But so my point is I spoke in very different environments
to completely different audiences at a very high frequency for two decades.
That really helps. And there aren't cutting corners on that. Now, that's not the only way to become a better speaker or a good speaker.
But I do want you to recognize that. A lot of times now I'll hear people say, oh, you're a confidence expert. And I laugh. I say, really, I've got almost three years in right now
into this whole, you know, since I, two years ago,
I put out the book Confidence Creator,
a year ago I launched this podcast,
Creating Confidence, you know,
I've kind of gotten into this space
over the past couple of years.
To me, that's not an expert.
If you want to point to something I'm an expert at,
I was delivering hundreds of millions of dollars
of revenue annually in corporate America leading sales teams. That's my expertise. I did it for two
decades, right? I do believe my opinion. You have to have a certain amount of reps in,
certain amount of hours in on something to really be an expert. Now, there's always hacks, right?
So the number one hack for me was speaking is practicing at home. I practice in front of my son.
I practice in front of a mirror.
I video myself.
I critique myself.
I practice, practice and practice because the more comfortable I am with something,
the more confident I'll be on a stage or in front of a computer.
Now with this weird virtual speaking world.
So point is, no your material, the more comfortable you are on it.
If I had
to speak at an event about how to learn how to speak Spanish, I'd be screwed. I don't
know how to speak Spanish. Right? So it doesn't matter what how great of a speaker you are if
you don't understand your content really well. My best speeches that I've given in my
life are the ones where I just go off the cuff and riff and talk about my experiences and you know,
something I'm really confident in.
Those are the ones you'll be best at too.
So be mindful of that, be intentional about it, and pick topics that you feel comfortable
and confident speaking on.
Put the time and prep, work, do it for other people ahead of time, do it for yourself many
times, and do it on video.
Okay, I truly live this.
Like you have to know that I am the person that puts the
reps in on this stuff to make sure that I do a good job.
Okay, next, another hack that I have, and I did this on my
TED Talk, I put key big moments.
So, my TED Talk there was, I don't know, six or ten of them.
And I had them, like, essentially on poster board, all over
my condo.
My son thought I was crazy.
I like plastered them on the wall.
He said, why are there signs out here about your TED talk?
And I said, because I want to remember them.
I want to remember the powerful moment.
So I somewhat pause and own that moment.
That's a really powerful tip when you're speaking
is to own certain power moments.
So one of mine was when you are a threat,
you will always be the target.
So I had that plastered somewhere here.
So I had a bunch of those moments and so much so
and I practiced that way.
So I was visualizing, I was seeing it,
I was practicing it and I was really slowing myself
down in that moment.
And I can see myself now
and I watch my TED Talk, I nail those power moments.
You wanna nail your power moments, right?
So ask yourself this question,
what is your objective, what do you want them to take away
from your talk and bullet point those things down?
Just very simply, this isn't like some big deal.
It's just real simple, what do you want them to walk away with?
Okay, next, you gotta tell a story. No one likes to sit and watch slides of numbers, you know, poor CFOs,
they have to sit there and run through numbers all the time. Well, that's boring. People
want to be interested, they want to be surprised, engaged, you know, they want to be paying
attention and you want them paying attention. So I always lead with a story, no matter what.
I'm coming out hot with a story
because you have that first 60 seconds
to grab these people.
So sometimes I make it something.
Shocking, emotionally heartfelt, whatever.
But be real, be you and tell a story.
And the story leads you into a teaching that's really important.
And I've actually gotten some feedback in one instance
that I did too much story without
enough specific direction on their step.
So I learn, you know, I always ask for feedback on every single speech I give, every speaking
opportunity.
I read all the DMs you send me, anyone sends me, I want to see what's connecting and what's
not.
Those are lit mistests for you to then implement into your next book or your next
speech or your next whatever, right? So, acknowledge the feedback you get. I keep a document,
you know, that says feedback from talks on the things that people really like. And then
I make sure no matter what, I incorporate that in the next one. And then I test different
things and evaluate, oh, that landed, that didn't, you know, whatever. So you're always
getting better. You're always growing, you're always evolving,
and feedback is a super helpful way to direct you,
you know, in regards to what works and what doesn't.
Okay, another tip was speaking,
go to the location ahead of time.
I went to the Ted location a couple of weeks ahead of time,
walked around, it took pictures, took video,
I stood on the stage, I danced around.
You wanna see yourself in that location, took video. I stood on the stage, I danced around. You want to see yourself in that location killing it.
Another thing that works really well for me
is I have a routine that I go through
and this, you have no idea, it transforms my mindset.
I dress a certain way, I wear my power colors,
I write notes on the bottom of my shoes, I can't, I will.
I bring lavender with me in case I my shoes, I can't. I will. I bring lavender
with me in case I get nervous because I can sniff that quickly. It's subtle, it calms
me, it reminds me of my routine. I have a playlist that hasn't changed in the past two
and a half years that is my, I am about to kill it playlist. And when that music hits,
and yes, it's Drake, it's Jay Z. It's, I mean, it's all of my rap that I worship and love.
And that's what works for me.
When I hit that playlist, get out, get off the road, get out of my way,
get off the stairs.
I'm coming for you.
And I just know from the minute I hear that playlist, it's just, it's like,
I'm trained to know.
I'm about to go crush it.
And you can train yourself that same way
It's just it's the habit and the repeated process right and then listen the other thing that I did my TEDx talk was I lowered
Expectations on myself. I started getting super scared right before I walked out and I set I closed my eyes
And I said if you go out there and bomb I'm gonna be so proud of you if you don't walk out there
You're never gonna forgive yourself If you go out there and bomb, I'm gonna be so proud of you. If you don't walk out there,
you're never gonna forgive yourself.
Just go out there and give it a shot.
You're not gonna die from this.
And when I just lowered the pressure
of doing it perfectly, doing amazing
and just saying just doing it's good enough,
that's why I got myself to walk out into that little red dot
and that's how you can too.
Okay, next question.
So those are just a few tips.
And I actually, I think I'll do another episode on this because I get a lot of questions
from you guys about speaking.
Okay Heather, saw your post on conversation about price.
Okay, this was something I posted on LinkedIn.
I sell a service construction.
I have to compete against other contractors and people buying these projects are all comparing
the competition primarily on price.
They have to win the job as well, usually competing on price.
How do you put that aside when it's a big part of the outcome? Okay, I will not have a conversation
around price. And we're not selling if we're having the conversation around price, right? We're
already, we're set up for failure, so we've got a backtrack. So let's go back to the beginning
around the initial engagement. Now, first of all, people do business with people.
They trust, with people they feel safe with, with people they like.
So trust safety, liking someone, you know, we've got to exude that or exhibit that on the front end.
One of the ways I'm able to do that is building a presence on social media.
You can do the same thing.
You're building a rapport with people on social media
before you're ever having a business discussion with them.
Most people that I bring on as clients
are coming to me from social media.
So they already trust me, they know me,
they already like me, and they feel safe around me
because they're engaging in my community online.
Now that doesn't mean you have to do it that way, but that is one benefit that you can. You know, it's giving
yourself an edge. Create a personal brand, create a company brand online, so people already
trust you feel safe with you and like you before you're ever getting into any negotiation
or conversation with them. Listen, I know the first thing that you're going to say to me
is that you want to get right to price and you're going to work with a person that is the
cheapest. However, I've got to let you know we're in this very thing that you're gonna say to me is that you wanna get right to price and you're gonna work with a person that is the cheapest.
However, I've gotta let you know
we're in this very challenging and unique time
where safety is of the utmost concern for everyone.
I know that you wanna be safe.
I know that I wanna be safe
and I have built my company off of that pillar.
Safety is of the utmost importance to all of us.
Safety in delivering what we promise you.
Let me share a couple of different testimonials
with you on the work that I've done
and how safe people are and how much they trust me
because I deliver on my word.
And really shift that conversation back to safety and trust
and share and highlight the social proof
that you have from people saying, oh my gosh,
this is the first construction company I've worked with, the delivered on time, that over
delivered, that kept everyone safe, that didn't cause headaches or problems.
I'm in a situation right now with COVID, I can't afford to get bad estimates.
Every dollar is accounted for and they delivered just as they told me they would.
Show and highlight your trust and safety around what you do through the eyes and lens of other consumers because that's the best proof that
you can have is from other people's testimonials to your work. Put that on your
website, put that on your social media and bring that to a meeting. You could
even say, I'm not the greatest salesperson in the world, but for me the best
salesperson for me are my clients. And I'd love to showcase a couple of the
different stories and feedback they've given me, but right now what I do know is safety is what counts.
Your trust is what counts.
So, you know, really getting that conversation back
to what we know people are thinking about,
shift the con into the next generation.
And then, you know,
you know, you know,
you know, you know,
you know, you know,
you know, you know,
you know, you know, you know, you know, you know, you know, you know, is what counts. So, you know, really getting that conversation
back to what we know people are thinking about,
shift the conversation.
And another way to allow people to feel heard,
right, you wanna listen to them,
you wanna ask them questions.
At the end of the day, it is so not about price.
I have to tell you that as a consumer
and as a salesperson, I know that you know
that when you really think about it, if you really thought to yourself, okay, I could buy
this really cheap product that's going to be a little crappy, or I could pay a little
bit more and have this amazing product, which one would you do? Do you want to, you know,
have the headaches and fall out and actually end up paying more in the long run to fix
things? Because you miss deadlines, right?
So you need to address those fears
and really highlight those issues.
And a lot of times I just tell a story.
So I'll say, you know, Jim, I completely get it.
I've actually been in your shoes.
And at one point, I went on the cheap
and I hired a really inexpensive digital marketing agency because I wanted them
to accelerate my business and I didn't want to spend a lot.
Instead of getting results, I had a really crappy few months, not paying a lot of money and getting
no results. However, when I decided to really go all in and work with a company that I could trust
and I knew would deliver on me and guaranteed results. Yeah, they cost a little more.
My results were unbelievable.
The ROI was there, the return on investment.
So it's getting them to focus on what is the end result
that they want, poke some holes in the people
that essentially are just, you know,
price gouging or whatever, and create that sense of,
can I really trust them?
I don't know.
I don't see them leading with testimonials. I don't see them don't know. I don't see them leading with testimonials.
I don't see them with social proof.
I don't see them even talking about safety or deadlines.
Those things are important to me too.
Right, so we've got to create that questioning
of what really does matter
and what does one really inexpensive, cheap price
actually cost you in the long run
because we all know in construction
if something is cheaply built, amount of days hours months of reconstruction
reinvestment and fixing what was never done correct in the first place that's
a headache nobody wants and that's a cost no one can afford so that's sort of
how I would change the conversation I hope that helps I hope that answer your
question and I hope you all got some value out of this. If you did, please leave me a review.
It helps so, so much.
And I'm launching my new August mentoring program in a week.
So I have a couple spots left.
Go to my website, HeatherMonahan.com or in the show notes below.
And you can get the link and sign up.
Grab your spot.
And you will be a part of this whole experience next month.
Thanks so much for being here, and I am with you in this journey on creating confidence.
Keep creating yours.
I'll be here with you next week.
I decided to change that tiny amount.
And to my fill out, I couldn't be more
and say that the more I was here,
and start learning and growing,
inevitably something will happen.
No one sixties alone. You don't stop and look around once in a while. You can grow it. Inevitably some people happen. No one seems alone.
You don't stop and look around once in a while.
You can miss it.
I'm on this journey with me.
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It all starts with a mindful moment.
That was a great dinner.
So great.
Wait, where'd you park the car?
Oh, the one I just sold to Carvana.
What?
When did you do that? When you were still looking at the menu, just sold to Carvana. What? When did you do that?
When you were still looking at the menu, I went on Carvana.com and all I had to do was
under license plate or vinn, answer a few questions, and got a real offer in seconds.
They picked up the car already?
No, I parked around the corner. But they are picking it up tomorrow and paying me right
on the spot.
Oh, no wonder you picked up the check.
Yeah, about that. Don't worry, gone havesies.
Sell your car to Carvana. Visit Carvana.com or download the app to get a real offer in
second.
About that, don't we're going to have these.
Sell your car to Carvana.
Visit Carvana.com or download the app to get a real offer in seconds.