Creating Confidence with Heather Monahan - Get On Your Heels of Steel with Barbara Kavovit Episode 8
Episode Date: June 25, 2019The Real Housewife of New York star and one of Crain's "100 Most Influential Women in Business pops by to talk about how she built her empire from her desire to spread the idea of self reliance to oth...er women to learning not to be the damsel of her own story. And thank you to today's sponsors: FabFitFun = Sign up and $10 off your first box at FabFitFun.com with promo code Confidence Drop = Sign up for Drop and get a $5 gift card with promo code confidence Green Chef = Go to GreenChef.us/Confidence75 to get $75 off the first free boxes! LinkedIn =Go to LinkedIn.com/Confidence to goet $50 off your first job post Review this podcast on Apple Podcast using this link and when you DM me the screenshot, I buy you my $299 video course as a thank you! Click here to review! My book Confidence Creator is available now! Get it right here ! If you are looking for more tips you can download my free E-book at my website and thank you! DM your questions for the show Instagram | Facebook | Twitter | LinkedIn See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Each week when you join me, firecast one, you are going to chase down our goals,
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Welcome back.
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This has been the craziest week.
I just, I can't even put into words
and I have to share it with you
even though it's just, ugh, it's tragic to relive it,
but here we go.
Oh, actually I shouldn't say
that. There's also been some really high moments too that have kind of blown me away, but I guess,
you know, such as life, right? We're going to have some very low moments and some very high moments.
So as you know, my son was going away to sleep away camp for the first time and I drove him to Orlando
the first time and I drove him to Orlando on Sunday, which was a four hour ride. And then, got him situated.
Things seemed good.
I came back.
I got home.
It was about nine o'clock at night and he called and he was really upset.
He and the boy that he was roaming with, he didn't know and they they had a disagreement
and, you know, it just kind of unraveled from there and it ended up that my son was alone and didn't have a roommate and it was you know
He's only 12 and it was just a mess and I was flying to LA the next day and it's one of those moments as a parent
You don't really know what to do because you can't go get someone that's four hours away. That's not happening and you want to teach and instill confidence and the ability to stick things
out and try new things. But at the same time, your child is not 18 and only 12 and it's scary
and you want to make sure they're safe and they feel safe and being alone on a major campus
when you had anticipated being in a friendly situation can be pretty intense at that age. So it was some very difficult
nights and ultimately living on his own in a college campus was not what you know we had
signed up for and my ex-husband ended up going to get him because I had to fly out to LA
the next day. Before that happened, it was really hard at night for him sleeping, so I stayed on the phone with my son at night
and it just, it was a tough couple of days and he ended up getting to go home with his father early. He left the camp early
which stunk because obviously that was not the experience we had hoped for. However, we all had agreed in the end that he just
didn't want to live in a college dorm alone at 12 and it just
Wasn't ending it was ending up being a really hard
Negative experience instead of this really positive one that we had anticipated and plan for
Okay, so pivot, you know those are the moments. I'm not gonna lie I spent a lot of this week crying. It was really really sad
But my son is fine and thank goodness, you know, things worked out.
He's safe.
He's fine.
And, you know, we're back at it again.
Now, I left, I went to Orlando, back to Orlando, got home, woke up the next day, I flew
to LA and I was able to work with my podcast.
One team on some different projects and concepts for our show, as well as I filmed a number of shows.
I think we did five or six shows to get a bunch done
so that they're ready.
The interviews are ready to go, which is really intense,
and I'll tell you what's so weird.
I've read more books in the past month to months
than I think I have in my whole life.
I mean, this is just been
crazy because so many people have a book and I'm a firm believer that if you're going to have a
guest on your show, you want it to be relevant and interesting. And in order to make it interesting
and relevant, you need to have some insight into the individual, right? So I've been reading a lot
of books and a lot of really good, a good
books. Actually, our guest today has an amazing book. I really love surprisingly. So I can't
wait to get into that. But it's just, it's been a lot of work, a lot more work than I anticipated.
And part of that reason is because I firmly believe in face-to-face connection, you know,
I had done a number of podcasts prior to having my own show,
and the best ones were the ones I was sitting next to someone.
Now this is no different than sales.
If you can be in front of someone, you can read their body language, you can connect with
them, you can understand where they're coming from.
It's just so much more impactful and positive.
So I've been flying all around to fill my shows and I actually left LA to go to Irvine to do another show with actually to go on David Meltzher show, which was amazing.
And that was another debacle. We were supposed to do both. I was going to go on his show. He was going to go on my show, but it ended up he was stuck in traffic and was delayed an hour and I had a flight to catch.
So bottom line I did his show and then I said you know what I'll come back to LA next month
and we'll pick this up again and so we'll reboot and pick that up there. I jumped on a flight
I left Irvine and went to Atlanta and a really cool thing is I got to stay with two of my best friends
from back home who now live who are married and live in Atlanta.
I stayed with them and their kids had a really fun night
one night and woke up in the morning
and flew out to Norfolk, Virginia to do a keynote speech.
What was interesting about this speech is that
it was back in the industry that I was fired from,
you know, over a year and a half ago.
So it was the Virginia Association of Broadcasters
annual event and they
welcomed me as their keynote speaker. I made it 30 minutes before start time. Everything was great.
I felt really good about the presentation. I did a 90 minute presentation on the game changing
power of confidence creation and really applied it to their workplace and some of the techniques
that they can implement to help their efficiencies and growth at the office
and at work and with innovation and collaboration.
So I thought it went really well.
I got great feedback.
I ran out of there to catch a flight.
So I could go back to Atlanta.
There were no direct flights to Miami.
My flight was delayed for hours.
I was stuck in the airport and ultimately made it back late late into Atlanta at night went back to my friend's house for the night
and woke up first thing this morning and grabbed a flight to Miami, picked up my son and we are
finally back home. So it's kind of been a whirlwind. One thing that I didn't mention that was so crazy
that happened during all this chaos this week is that
while I was on the road I'm really big into posting on LinkedIn and creating content on LinkedIn it's just been such a growth mechanism for me and platform for me. So I posted a bunch of pictures
that were professional pictures that were taken of me at a speech I gave a couple
weeks ago. And it was just like any other post. I didn't think it was anything big. And
I posted these pictures with a very short comment that essentially said something like this.
It said, you know, really blown away about this week, big week, five cities, five days.
So excited to be going back to the industry.
I was fired from a little over a year and a half ago
to be the keynote speaker for an industry association event.
No one takeaway here is just never give up
because you never know what's gonna happen tomorrow.
And that was really all the post was,
but the post went viral. And I've never had a real viral
post before. It's so crazy. You just start looking at your phone and the numbers just multiply
every second. They start multiplying. And I believe I'm near a million views right now on LinkedIn
on my post. And I just, I can't even believe it's so funny why that post I have no idea. I wish I knew it what made it viral
But one thing I do know is posting every day and committing to creating
Content that adds value shares my insight and just showcases who I am has been a
Great investment in use of my time. It's allowed for opportunities for me to convert people to now listen to my podcast,
to hire me for my keynote, to buy my book, to buy my course. You know, there's so many,
it's such a great opportunity. And if you're not elevating yourself on LinkedIn, oh my gosh,
start now because I don't have some special recipe. However, my post just reached a million people.
I mean, that's just mind blowing, right? So get on LinkedIn, update your profile,
showcase your highlight reel,
and just be who you are and share it with the world,
and watch how good things start happening.
In all of the chaos and craziness this week,
it ends up being a really successful week,
and I'm feeling so good about the show
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My guess is one of these women that unfortunately as you know I've been in situations in corporate
America where I worked with women that were pretended to support other women but it was total BS,
not real at all. And this woman, my next guest, actually is someone who supports other women in a really
genuine caring kind way. She was so fast to give me her cell phone number and text me
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And how can I help you in just such a cool real lady? I really enjoyed meeting with her
and she really dropped a lot of knowledge.
I took away a lot from this interview. I know you will. And it's kind of cool to peel the
curtain back and look behind the scenes in real housewives of New York because we see
all this insanity on TV. And you wonder how much is real, you know, how much is just
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But my next guest is really gonna share it all with us. She's such an amazing woman. I can't wait for you guys to meet Barbara Kay
and learn so much about her, her rise to success, her major failures and her bounce back more importantly because that's the name of the game. There is no real success without failure. It's just how you pick yourself back up and this woman
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I'm so excited for you.
I'm so excited for you.
I'm so excited for you to meet my next guest,
I'm so excited for you to meet my next guest, Barbara Kavivit, aka Barbara K. I can't believe you nailed my name.
That means so much to me.
People love to hear their names said correctly.
You know, I was on the Andy Cohen's watch what happened live.
Oh my gosh I left him. A few weeks ago and I swear to God he said my last name 50 times
and maybe on the 50th he got it right. But what is good about him because clearly he doesn't
enunciate properly, he did endorse the heck out of your book. He did and I love him for that.
Love him for that. He had such a great quote, and he, you know,
like big shout out on a show, so.
That's a good friend.
All awesome.
So Barbara, for my listeners that haven't read your book
like I have, they haven't read Heels of Steel,
they don't know who you are, they don't watch
Real Housewives of New York, can you tell my peeps about you?
Yeah, well, I started construction company right
out of college because I heard my mom and her friends just gathered around the table bashing
their husbands saying that oh my husband hasn't done this and my partner hasn't
done this and the handyman hasn't shown up and I was like well you ladies should
know how to do these things yourself so I started a home improvement business
standing outside of a shopping center I made some business cards at a local print shop, so outside of a shopping center and I went
up to women and said, is there any repairs or fixes that you need done in your home?
Like, is your faucet leaking?
Is your toilet hot?
But how did you know how to fix things?
I didn't know how to fix things.
I didn't know how to fix anything, but what I did do was I looked in the local paper and I said,
okay, I'm selling these services. I need to find these guys, the carpenters, the electricians,
the plumbers to do the work. So I would look and help wanted section of the local paper and I
would call up the carpenters and I say, I would say, listen, I have the jobs. I'm going to bring
you to the jobs. You're going to get work from me and I'm going to make the difference. I'm gonna bring you to the jobs. You're gonna get work from me,
and I'm gonna make the difference.
I'm gonna charge the homeowner $200,
and you're gonna charge me $150,
and I'm gonna make sure that the job is neat and clean,
and done perfectly, and the homeowner
doesn't have to talk to you, Mr. Plummer,
with a crack in his jeans.
You know, she's gonna plan to like cute little me.
Okay, I wanna highlight something to like cute little me.
Okay, I want to highlight something here for my people listening.
What you just did, you saw a white space and you jumped in on, this is so important in
business, that Barbara identified a need in the marketplace because women didn't want
to talk to these men with the pants falling down and they felt scared bringing them into
their home.
Barbara saw that as a need and she filled that void. You didn't know how to fix the problem yourself.
So you created a different solution. You jumped in and I think that's brilliant.
Yeah, I mean, what I saw was there was an intimidation. Women were
intimidated in their own home. So my mom couldn't fix anything in her own home.
And being a young woman who just graduated from college,
I was like, no woman should ever be a damsel
in distress.
So to me, it was about being self-sufficient
and independent in your own space.
And that's what I couldn't understand how my mom and her friends
didn't feel that way.
Did you learn to fix things along the way?
Yes.
Yes.
The funniest thing is that there's always something in your childhood that you're
not sure that it was important at the time, but then years later you're like the light bulb
goes off in your head.
And when I was nine, I was playing with the Barbie dolls in our apartment in the Bronx,
and my dad comes through the front door with a bunch of 2x4s. Wood 2x4s. And we lived in a small apartment in the Bronx and my dad comes to the front door with a bunch of 2x4s, wood 2x4s, and we
lived in a small apartment in the Bronx and he said, I said, Dad, what's going on here,
what are you doing?
He goes, well, we're going to build bunk beds for you and your sister to sleep on so you
have more room in your bedroom and you're going to help me do it.
So he handed me a hammer and there he was holding the 2x4s together and I'm nailing, you
know, the nail with the hammer and I'm nailing, you know,
the nail with the hammer and I was just like, it was such a feeling now that I look back
on it. Like this, this, my father, my, like, who was, you know, to me, like the greatest
gift in the world. I had the best dad took his time to teach me how to build, you know,
and it was the greatest gift because it was such a feeling of self-esteem
for a young girl to learn how to make something, to sleep on something, and to accomplish something.
Wow, that is, I wonder if your father understood him making the time and investment in you build your confidence,
but then teaching you to create something of value created confidence for you to. You know, I think he really did. Like he really instilled this this empowerment message and me.
He always he had two daughters and he was always like you girls can do whatever you set your mind to do.
You know, and he wasn't we weren't we didn't come from anything. He just really believed in
the power of doing it yourself. He believed in DIY before DIY was even an accident.
It was so.
So, okay, so you started this side business
where you were really the middle man
of for lack of a better term.
And then how did you transition from there
to where we are today, this massive construction company?
Well, you know, I always believe that you have to have a dream.
If you're an entrepreneur, you have to forecast and kind of think into the future. So I saw a company. You know,
I envisioned myself as the CEO of a company, but okay, so how do I get there? So what I did
was I started to call the largest corporations
in my neighborhood in the Westchester County neighborhood.
IBM, readers, digest, Coca-Cola.
I was just going through the Fortune 50.
You know, I grabbed my dad's stock stock book
and I was like, who are the biggest companies
in Westchester County?
And I said, okay, well, these companies must need
things done in their offices.
So I went from doing these little jobs in Mrs. Burmbalm and Mrs. King's home to calling
IBM to thinking, well, they have the same problem.
They can't get things done in their offices.
So I ended up with a two-year contract at IBM's corporate headquarters.
But after I'd called them for six straight months.
So you called, you did you persevere, you were getting nose, nose for six months.
Yeah.
And finally you got a small.
I was getting no return phone calls for six months.
But that didn't deter you.
No, you know, and that is one of the lessons that you need to learn.
Like a lot of people will just give up.
Of course.
They don't call me back.
I'm done.
Oh, no, they didn't work out.
Yeah, it didn't work out. But I and that's why I think after my successes and failures, even when I fail,
I'll say, okay, I just have to do it all over again. And I already know what it's going to take to get
there. Like the first time you don't know. So there's to fear but fear itself so I just was like this young girl and I was like you know I had my first
cell phone you know I had a cell phone before anybody had a cell phone I think and
then I joined an organization called Professional Women in Construction in
New York City. How is there such a thing? How was there such a thing? There was
an older woman whose family was in the construction business and
she started this organization and it was like myself and three other members. Wow. And
I was the only woman that actually owned a construction company. So a developer, there
was a huge project in Wehawk in New Jersey that was shut down by the unions and the developer
said, well, I'm going to hire this woman. She'll come and negotiate.
Are this down for a million years of me?
Did you read the book?
Yeah, so the book is really based on,
you know, the, all, everything that's happened to me,
that's why I say heels of steel.
You know, you have to keep walking,
you have to keep talking,
you have to keep forging ahead
and your heels, even though they get
worn down, you know, you keep, I keep getting them fixed like I go to the shoe store and
I get them fixed over and over and over again, because you need heels of steel. Like you
just, it's a metaphor, you know, even though it wears you down, the heels eventually
wear down. My heels never did because I kept just forging ahead.
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The image, by the way, in the book because our listeners can't see this right now.
And I visually you've got to see that it's actually a building as the heel.
And that's such a powerful message once you read the book and understand, you know,
exactly what transpired for you.
You just mentioned failing.
And when we're talking about some of the stories in heels of steel in your book, I'm thinking
about the marriage and how business started falling apart when he was placing the union
workers and you were in the car.
And I don't want to get too much detail and give away the whole thing.
But for you in that moment, when you knew you were looking at failure essentially, how
do you reboot and pick yourself up after you worked so hard to build this company and everything was falling down. You know that's a good
question. I think a lot of it comes from my dad you know I mean I saw he was
not financially and as far as professionally he was not like this super
successful guy and he had a lot of ups and downs, but the one thing that he always
continued to have in the same thing with my mother, it was the always the ability to get up and do it again in the morning.
Like no matter what you never, and this is what I live by, don't think about yesterday, learn from your mistakes from yesterday or the day before, but don't dwell on anything that is negative.
Just continue to move forward and forge ahead because I really do believe if
you keep taking those steps to move forward no matter what it is. Like don't look
sideways, don't look backwards, use your experiences from the past, but just keep
moving forward. You will eventually get to where you need to go. I truly believe that and my mom like when certain things happened in my life like when I was 10 she took me
swimming like I was part of this red cross and it would be raining and she'd be like get out there
and swim like those types of things disciplined discipline, discipline. It's all about discipline, determination,
moxie, how do you communicate?
How do you sell yourself?
What's your passion for what you're doing?
It's all, I mean, I love building.
I think the ability to create something
from nothing or transform something that's been dilapidated
and needs to be rehabilitated, it's just an unbelievable
talent to have. You know, to be able to come on to a job site and work with men to coordinate them
and you know, build something beautiful, build businesses, build enterprises. I mean, when I think
about, you know, the offices that we all sit in and how we, you know,
work every day, it's because of companies like mine.
It's amazing, but it didn't.
You weren't born into some big company and your father handed you the company and you're
running it.
You created this from this very small opportunity that you started when you graduated college,
just trying to figure out how to make some money and fix some problems around women's
houses.
Yeah, I mean, I started with $60.
And that was for the business cards.
And it was literally, if you have the business cards,
the business cards, it said, don't fuss, call us.
That was a good tagline.
Yeah, and it was so, because I didn't have any money
for advertising or I didn't really know anyone, what did you do?
If you believe in something and not you stand outside,
you spread the word.
How do you spread the word?
You go up to people, you go up to your target market.
My target market was women.
You know, I wanted to talk to them
about the problems they had in their home.
And you know, 10 years, 15 years later,
it was a hundred million dollar business. Wow, that is mind blowing. And 10 years, 15 years later, it was a $100 million
business.
Wow, that is mind blowing.
And what's interesting is, and you just laid out
for everybody, very succinct simplistic business
principles.
If you don't have advertising dollars,
who is that target?
Audience, how can I reach them?
And you were doing it hanging outside a grocery store
years ago.
Today, you've gone on real housewives of New York
doing the same thing to reach the audience now to connect them to heels of steel.
Yeah, I mean that was when I was asked to do real housewives of New York, a light bulb
went off in my head.
You know, I could either stand outside and wave my book heels of steel, or I can go
on one of the most successful franchises and TV shows on reality TV today and that's what I did and you know
it creates an awareness much quicker than if I were just walking the streets
or advertising or you know spreading the word on Facebook or you know I'd
have to pay for that now it's like instantaneous fans who get to know me
through this vehicle and if they like me they want to
learn more about me and it's really more than just meets the eye. I mean I'm
really an entrepreneur. I'm really someone that promotes women in business, believes
in women should always be independent on their own homes or you know be
self-sufficient or rent their own homes or if they're in a
bad relationship, leave that relationship and how is that for you and you are in a bad
relationship leaving it?
You know, in the beginning, you don't want, you want to control the situation and do
whatever you can to try and improve it.
But it's hard to do those things if there's only one person participating.
And as much as you want to save something, if the other person does not have the same goal, it's impossible.
And sometimes you realize it's more than just yourself.
There's other people that have illnesses in their minds, you know, and they don't necessarily understand or comprehend
what their problems are.
Super, you were becoming accepting of that other person's problems and that is what
allowed you to separate.
Yeah, I was, you know, I finally realized that these problems are never going to change
because of who that person is.
That's a hard realization to have. It is. And my mom helped me do it because she made me realize, and that's why I'm so
patient with people and accepting of others because I truly believe that not everybody has
the same talent. As a matter of fact, nobody has the same talent, of course.
You know, and you really have to, and this is what I've worked on, is that I've really dug deep
in my life to know what I'm good at and what I'm not good at.
And what I'm good at, I try and enhance and what I'm not good at, I try and hire the people
that are good at it, you know, better than me at least.
Well, something that you're really good at, I think people know from listening right now,
obviously, you're a creative construction, construction creating building.
However, I said this as soon as I met you, you're an amazing writer.
Thank you. I love to write. You know, again, I have to go back to high school. Like I didn't do well in high school.
I got seized across the board and the only class I did well on was creative writing. I got an A and you know, sometimes you people have to think, what was I good at? What is it in me that I was naturally born good at
and writing is something that I'm a naturally good writer
and I'm a really great entrepreneur.
Well, some people don't, I think so many entrepreneurs
didn't necessarily succeed, quote unquote, in education
because it is a very black and white world
where entrepreneurials, you have to be someone who could navigate in the dark and
the grays and the unknown. You hit the nail on the head. I mean it's really, you
know, I was not a good student and if and you really have to embrace what you're
good at, I always felt bad about myself because I was never someone who did well in school and the harder I worked it seemed at a course,
the worse I did. It was almost like I was a futile. Yeah, it was like it didn't
make any sense for me to even study 10 hours because my brain only, you know,
processed an hour of information. But when it comes to business and being able to build,
not only construction, but build businesses, it's almost like I'm a natural born singer
or actress.
It just comes to me and that's why I love helping women with it.
And so along the way through, even with the housewives, you know, I've gotten so many messages from people,
how did you start your business?
Can you give me any advice?
And how to start a business?
And hey, maybe one day I'll do a podcast too on that.
I think you should.
What is the advice you would give someone
on how they start a business?
I think really, it's, first of all,
you have to be honest with yourself.
What are you good at?
What are you passionate about?
And when you understand what your strengths and weaknesses
are, that's the first step in understanding.
Some people aren't made to be honest with them.
Or some people are made to work in corporate America.
And they do really well.
Or some people are made to be singers and actresses,
and then there's some people like me
that are born entrepreneurs, that I don't wanna read
legal documents, and that kind of thing,
I wanna give it to my lawyers, but I understand
what it's like to coordinate, to schedule,
to put together people, to, but, and also understand like big organization, financials, communication skills,
how to write, those are all really important skills, but you don't have to be experts in them.
You just have to know how to do each one, but you don't have to be experts in each of those fields.
Like finance, I'm good with numbers,
but like you would never see me as a financial analyst and a corporation. Right, you know,
that wouldn't be fun. Yeah, but but heels of steel is really, you know, it's just such, first of all,
I'm so passionate about this book because it's based on my story, based on my experiences based on my life that I felt so
passionate about telling someone that I didn't come from a rich family. I came from a very
middle-class family. I didn't come from nobody gave me anything. Nobody handed me an investment and
said, oh, here start your business. It was never like that. It was like using my own mind, my own hands,
my own legs to, you know, to write, to speak,
to walk, to, you know, promote, to do all those things.
But did you know all those things along the way
were in your wheelhouse, meaning I didn't know
I would be a strong entrepreneur
because I was in corporate America for so long. I didn't even have that vision to look beyond it.
Sometimes people are in a certain situation and they believe that's all
there is. So how did you connect those dots to know you would be great at writing
in addition to creating and constructing and everything else?
You know that's a good question. I think sometimes, you know, you have, like, I've had huge failures in my life.
You know, I've gone bankrupt before.
Like, I've made millions of dollars
and then seven years later, broke, living at home.
Yeah, it's so, it's the...
Living at home with your parents?
Yeah.
And it's those situations that give you the knowledge
to know that you have this perseverance and this determination.
I mean, it's not going to happen in your 20s or not necessarily in your 30s.
You know, it didn't happen to me till I was 40, that I started to like connect the dots.
So embrace, you know, now that I've looked back on it, I have to, I embraced my failure
by learning my failures from learning from those
failures and realizing what did I do wrong and how can I change it.
It's the people that say, oh no, I'm perfect, I did it all right and it's everybody else's
fault.
I mean, you know, take responsibility, you know, for what you did right and what you did
wrong and try and learn from it and move on.
And so that's my advice to people is to, you know, if you're in a situation
and it's not going the right way, well, then try and make a change.
You know, a slow change, trying to explore different avenues.
Don't say in things that make you, whether it's a relationship or whether it's a job or no matter what it is.
You have to find it within your own, you know, strength to make changes because if you don't then, you know, I don't know how else to...
It's not gonna happen.
Yeah, it's not gonna happen.
All right, before we continue, I have got to get into this. You know how I feel about LinkedIn. I'm obsessed.
Just check out my post with over a million views.
Hello viral.
I'm so excited.
But LinkedIn is where I hang.
That's where I spend my time.
And anyone who's in business is on LinkedIn.
So you need to fish where the fish are.
If you're looking to hire talent,
the idea of running an ad in the paper
or even a job board is passe. Those days
are over. You need to be on the social platform that has 610 million members looking for work,
looking to showcase their talents and looking to connect and network with other business
professionals. This is the hub. It's where it's happening. It's where I am every day. I get so many
speaking engagements from LinkedIn. I get so many amazing networking opportunities. I found my admin
on LinkedIn. You know, if you want to find your talent, if you want to hire talent, this is the
place to do it. The old ways are for the old days. Okay. Let's move over to LinkedIn now. In fact,
I mean, it's just unbelievable
the new solutions that they have for you.
If you're looking for talent,
you really need to take a look at LinkedIn as the job solution.
It's just hiring isn't as simple as it was
back in the old days.
You have to think in a social mindset.
You're trying to grow your business.
You know you need to find those right candidates.
Now you need to check out LinkedIn jobs.
LinkedIn jobs is where you will find the right candidates that fit the
profile that you need.
They make sure your job post gets in front of the people with the right
hard skills and soft skills to meet your role requirements.
They're going to make sure you find that right person, whether you're looking
for work ethic, collaboration, innovation,
or very specific resume set skills, they're going to find that person for you.
I know it, I use it, I'm on LinkedIn every day.
This is me helping you grow your business.
Find the right people, find them quickly, use LinkedIn.
It's definitely the solution for you to find that right person fast.
Of course, I'm going to help you do it. So to get $50 off your first job post, go to LinkedIn.com.
Slash confidence. Again, that's LinkedIn.com. Slash confidence to get $50 off your first
job post. Terms and conditions may apply. You've got to check it out though, because this
is where you can find the really talented people that might not be that happy in their current job. Maybe they're working for an
evil villain like I was and you're just going to pluck them right out of there. I can't wait for you
to give it a shot. You're going to love it. How did you start in writing? And I think that this
is interesting for people to understand. It wasn't that you had some grandiose idea one morning
you woke up. I'm going to be an author author. Right, well I actually have, besides writing
for the post for six years,
I actually have two other books that I published,
how two books, one is called Room for Improvement
and the other is called Invest in Your Nests
and that was still really about me explaining
to written by a woman,
for a woman that you can improve and enhance your home
with not that much money
and you can still make yourself comfortable
and live with style.
And also you can invest in your nest.
It was all about how to stake your claim in real estate.
Like take every penny that you can possibly save
and invest it in real estate.
Cause there's nothing greater than owning your own home
and fixing up your own home
and creating equity in your own home.
So I already had that writing bug
and I always thought about writing a novel
and writing my story,
but I was literally sitting outside
in my house on the Hamptons
and it was just burning like the words were coming out of me
and I started to just type on my computer.
And before I knew it, I had 14,000 words written.
And I had, was introduced to an agent.
And she read the 14,000 words.
And she was like, this is a really interesting story.
And so she hired a writer for me at that point.
And because it was a novel, typically,
you can't get a deal with a major
publisher without having the full manuscript but the writer and I spent so
much time developing the characters and developing my character and developing
the other characters in the book that when we were finished with half the
manuscript I ended up getting a deal with Harper Collins. Wow that's huge. It was
really amazing. It just goes to show it doesn't have to be one way.
You explained that books are only sold when they're written in completion for a novel.
However, you were able to take it, pitch it, and get it done. Yeah, I mean, it is the norm that most novels are
given or a green lit when you have a full manuscript, but
you know what, there are rules that are broken and this rule was broken.
I mean, I believe so strongly in this story. And this story to me is, you know, when somebody reads
about Bridget Steele, who is the main character in the book, they are going to absolutely love her.
You love her and you go on the journey with her and you can relate to her so much. So when she
was standing on the dock negotiating with the head of the union, can you give us
some of those tactics that you used in that negotiation because you won in the end
and it was scary to the wire.
Yeah, I mean the negotiation was really that's what it was, the negotiation.
It was, you know, we were on a, there was a job site and there was a project staring me in the face that I was potentially
going to get.
And this guy was preventing me from getting this project.
So they shut the job down because the developer could not afford the union wages for all the
people and he wanted to figure out an alternative way to do it. So we came to me to be the spokesperson really for him. So I went into the union,
Paul and I said, how about we match men? I take one of your guys and you give me one of my guys,
our hour guys, and we'll have work harmony, we'll have lots of people working, it'll be a robust job site.
And at first, he didn't like the idea.
He was like, what do I need to give you anything for?
You're nobody.
I was like, oh honey, I am somebody.
And it's all about that confidence.
So I was, and that's the other thing I have to say,
fake it till you make it.
I was like, oh, you know what I do. I build. I have that
right Ford Econoline Van in the parking lot with a gang box and 50
power tools in it. We are going to do this. So it's all about, you know, real,
and this is how I do it on real housewives of New York. You know, I was like, well,
how come you don't like screaming yelling at all ruffled? Because you get more from being, you know, a little bit of sugar sometimes. You know, you can be
stern, you can be confident, you can have, you know, your strength without screaming and pointing
in somebody's face and still get your message across. In fact, I am a firm believer that when you
scream and get emotional, you're giving that
other person all of your power.
Conversely, if you choose to give it some time and calm down and this happened today,
I got a really nasty email from someone.
They thought they were sending it to someone else written about me.
And I was, my heart was racing when I read it.
I was so hurt that a person, a friend would do this to me, but I said, you know what?
I'm putting that email away and I'll deal with this tomorrow because if I respond
to that individual today, it would be emotional and upset.
And I know tomorrow I'll be calm and I can be calculating and I can figure out, how do
I want to handle it?
How am I going to leverage this to my advantage now that I have this knowledge?
And it's really about take emotion out of business.
That's, you know, one of the most important tips
that you can give someone, I always say,
and you did it, process the information,
take your time to process it, don't rush to respond,
but then, you know, once you've processed it
and really understood where it's coming from, then respond,
and do it in a very methodical, you know, intelligent, productive way.
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Now that is not what you think of when you think of real housewives of New York.
I know.
And that's why, you know, and that is why I probably was not my vibe.
You know, it should be on that show.
I'm not a screamer.
I'm not a yeller.
I'm not that underhanded. I don't like to ridicule
other women. I like to really promote and support women and their mission and their dreams
and goals. I don't see a lot of that happening on this show.
No, but in your life you do, you actually started another business years ago where you created
a line of tools for women.
Yes, yes, the line of tools is called Barbrake and today it's called
Diva by Barbrake and it was really taking me back when I first started in my
early 20s, those women that were so, you know, intimidated by tools and by
getting things done in their home. Well, give them a great set of tools. Hammer, screwdriver,
a wrench, hex key, a tape measure, a flashlight, interchangeable screwdriver, and
not only give them the tools, give them a great bag to put it in and give them a
little guide book so they can understand how to take each tool and perform a
task in their house and accomplish their goal. Every young woman needs this.
Every woman needs a toolkit, their own toolkit.
Not their partner, their husband, their fathers,
their uncles, their own toolkit.
And some people say, well, why do I need my,
why can't I just use a man's, you know, and any hammer?
Well, you know, how do you not understand,
you have to understand the things to do with a hammer.
You know, what are the things that you can do
to make your home beautiful with a hammer?
You know, it's all about thinking in terms of that.
Well, a hammer just sits in your drawer,
but did you know you could hang a picture with a hammer?
Did you know that you can fix, you know,
you can, you can, if there's a nail sticking out of the floor,
you can take it and tap it.
Like, there are things to do in your home
that you're always like, oh, I wish I can get them done.
Take a tool and then I'm not.
Jump in and do it yourself.
Yeah, and accomplish your goal, feel empowered
that you didn't have to spend $100 to call a handyman,
or waste the time to waste.
That's a confidence building moment instead of deferring
and leaning on someone else to help you
standing up and helping yourself.
Help yourself. And that's that's it and you know even
like the smallest things that you do in home at home to fix things or improve
your own home. It's like such a confidence booster. It's like makes you feel
like proud. Yeah I don't need anyone to help me. I'll go get that job. I'll you
know take care of that car and you know get the oil changed and I don't need, you know,
somebody to help me. It's really empowering. Every woman should be able to understand how to do
things for themselves or at least how to talk intelligently because like you said a few minutes ago,
knowledge is power. Definitely as a knowledge is one of the ways to create confidence. You seem
so confident today sitting here with you was there ever a time in your life where you really struggled with confidence?
Yeah, I mean, you know, I can't say, I've always known that I have the power.
You know, unfortunately there are obstacles that get in the way of power, one's power, one's spirit.
You know, there are things that could bring you down, make you depressed, make you sad, make you feel like you're not worthy, take yourself a
scene away. There are so many things in life that could make you feel bad about
yourself or depressed, but you know, coming from a place of my strength is all
about your inner strength. How badly do you want it? How much do you want to succeed? Your
determination, your energy and being able to grab a mentor and talking to someone and having that
person be on that same page as you and not surrounding yourself by people that tell you you can't or
you won't. Keep that out of your life.
And, you know, so yeah, there were times, there were times where I,
like I said, I didn't have two nickels to rub together.
I had to move home.
I had a back operation.
My dad passed away.
I mean, so many things that, you know, it's hard.
And all I could say is, you know, if you need the time, take the time.
You know, take that time to rebuild just like when you, if you break your arm. You know, your arm is, it, take the time. You know, take that time to rebuild,
just like when you, if you break your arm.
You know, your arm is, it's like the same type of thing.
You need time to rebuild to get your, your bones better.
It's the same thing with your brain.
Sometimes you need to just like, not do anything,
and take a moment for yourself to rebuild.
Sometimes that's the hardest thing to do.
I find, if I'm feeling like that,
I keep myself even busier because to stop and really think and process what's going on can be hard.
Yeah, I mean it really depends on I'm the same way. I cannot, you know, stop. Like even when I was
broke in my parents' house, like I was still doing business. Like my parents would say, well what
kind of business are you doing? You're not making any money. But to me, it was silly act of doing the business. It wasn't
like I was bringing in revenue or anything, but it wasn't like I was getting atrophy either.
You know, so even when you break an arm, you're going physical therapy, you're working it.
You got to keep continuing to work your brain and keep it moving. So that's why I was saying earlier, always keep it moving. You know,
you might need a minute, but keep it moving, right? Write something down, go out, you
know, explore research, whatever it is. Don't stop dead in your tracks.
So what does that vision look like for you for your future now?
Well, I'm going to take heels of steel
and I'm going to make it into a TV series
and or a major feature film.
And I'm going to write another novel because Bridget's going
and she's building.
She's building not only skyscrapers,
but she's building other things too.
And I think Bridget's got heels of steel
and we're gonna see her walk the walk and talk the talk.
That is, it's so important for people to know,
I only met you today and I'm so proud of you.
You're not allowing yourself to be put in a lane.
You didn't allow yourself to be put in
only men are in construction.
And then once you got to the top of the construction game,
you didn't just stay there,
you said I'm also going to be an author
of a successful novel. I'm also going to reinvent myself this way. I there. You said, I'm also going to be an author of a successful novel.
I'm also going to reinvent myself this way.
I'm going to try this.
I'm going to mark it differently.
You're smashing through lanes and showing everybody.
You can be whoever you want to be in any role.
Yeah, you absolutely can.
I mean, once you lay a foundation and you have something solid,
there's no reason why you can't branch out
and take that credibility and use that credibility
to branch out into different things.
I mean, safe focus.
Don't go off on a million tangents,
like I own a construction company.
So a natural extension would be to have a line of tools.
A natural extension would be to write a novel
based on a story of a woman in construction.
You think so?
So however 99.9% of the rest of the world would not think that's a natural extension.
I will let you know that.
Okay, well, I guess it's just, you know, a fiancee or a maid.
Where can people find you? Where can they get the book?
So you can get the book on Amazon at Target, Walmart, Barnes & Noble.
And you can find me on Instagram, Ms. Barbara K and Twitter, Ms. Barbara K.
And I'm happy to answer, you know, people ask me questions all the time and I try and answer as many as possible.
Because I love when women have ideas and I'd love to just, you know, support in any way possible.
That comes through so clearly, so I totally back in and endorsed that and
heels of steel guys, unbelievable book. I never thought I'd read a novel and I'm so glad that I did.
Oh, thanks Heather, I'm so glad you did too, because that really means the world of, to me, and I hope other women read it too.
They're going to that, things going viral.
Alright, Barbara, thank you so much and I'm going to be right back.
Okay, before I answer your questions, I need to give you another opportunity to save money
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Okay, so I am ready to answer some of your questions and I've gotten a lot of questions on
Insta's story actually and as well as on LinkedIn and in some different DMs.
So I'm going to just answer a few of them
and hopefully these will be helpful.
So I was asked by Christopher,
what was your biggest obstacle to getting where you are now
and what would you say helped you get beyond it?
I was definitely the biggest obstacle, no doubt.
For a long time, I forgot fired.
I was back and forth with, okay, do I go back to corporate America? Do I go back and do the same thing and just, you know, apply to different companies.
And I was so panicked and so afraid in lacking so much confidence.
I didn't realize that at the time. I'm articulating it differently today than I would have then,
because hindsight is obviously so helpful. However, I didn't have hindsight then.
I was in pure panic mode. So I was really stopping myself. When you're so focused. However, I didn't have hindsight then. I was in pure panic mode. So I was really stopping
myself. When you're so focused on fear, so focused on lack on what can't happen, on what potentially bad
could happen, nothing good's gonna happen, right? So until I really shifted and got into a place of,
you know what, I am gonna manifest and create this vision for my future. I am going to step into my power, own who I am, and I'm going to allow that to create
opportunity for me.
You know, I didn't know a year and a half ago that my book would be a bestseller.
I didn't know I'd have my own podcast.
Are you kidding me?
I used to hate the sound of my voice.
And that is a straight up truth.
So to see how things have changed, evolved, and unfolded,
I'm constantly in shock about it all the time,
I really am.
However, every single day, I read my mantra,
I'll read it to you right now.
I have to grab it.
Okay, so I'm literally grabbing this off my table every day,
I read this and I just stand there for one minute
thinking about how positive and exciting it is the vision I have for my future. I say I'm so happy
and grateful that I've sold over a million copies of my book. I have helped so
many people and now money flows freely and easily to me I create and enjoy my
life by shining my light. Your wish is my command. This is coming true.
And I do that once a day just to get my mindset right that yeah this is where I'm going.
It's not crystal clear how I'm going to get there or what that next step or opportunity is.
There's definitely going to be failures along the way and those will redirect me to where I'm supposed to be going.
So, you know, I was the biggest obstacle in my way. And the thing that really helped me get beyond it,
there's so many, this is one of them is to get my mind
right, my vision right, each morning when I get up
and really open up that opportunity to connect those dots
and take those leaps of faith,
but believing in myself, focusing on creating confidence
and surrounding myself with people that are way
beyond where I am and think bigger because it encourages me to think bigger too.
Those are some of the keys that I would offer on that question.
Okay, the next one.
All right.
How do you handle managers who manage by fear?
Okay.
So you get away from them.
Number one, if you're in an organization and you're being managed by someone who utilizes
fear tactics to manage you, that is not your person.
That is a bad manager.
So you're either working for the wrong person or you're working at a bad company.
And I don't know which one it is.
So you need to do that homework.
And what I mean by that is you could just be working for a bad egg.
You need to get off that team, jump on another team, you'll find there's another great manager, leader there, and then you can grow and blossom and develop. However,
if you're in a toxic environment, a toxic company, which I've been in before, it's not going to
matter if you leapfrog and move to another team, you're going to be faced with that same type of
fear mongering. It's a really negative strategy. It does not work. It crushes the company.
really negative strategy, it does not work, it crushes the company, it's, you know, it drives employees away and it creates this really negative, fearful environment for everyone, which will
hold you back, fire your villains and set yourself up to take off. If you, you know,
if you're saying, I can't pay my bills, believe me, I felt the same way when I got fired from
corporate America in a toxic environment and really fired my villain. I was petrified. However, you know, what I, I guess I could have
done better back then was more aggressively update my resume, position myself better on
LinkedIn and start going after opportunity. I should have started writing my book a year
before I got fired. So the day I got fired, I could have launched it. You know, take the action now to get yourself out of there. And maybe it's just
reaching out to people, sending out resumes, you know, going on interviews,
connecting with your network and letting them know what you're looking for.
Maybe it's your starting to manifest this future of you leaving and creating
that opportunity. You know, open that door to what is possible. Take action
against it. showcase your highlight
real for the world to see and start moving forward to get yourself away from that fear-mongering
knucklehead because that guy or girl is going down and you're not going down with them.
So definitely get out of there.
Okay, my next question was, I had posted about a post that just said, take your dream seriously. And I really take
mine so seriously, it's unbelievable now, but I didn't use to. And so I really preach
that a lot now. And someone wrote me back and said, okay, I do, but what do you do when
you're spouse or a significant other doesn't? You know, it's an interesting question. And
I have been asked this a couple of times,
and I'm certainly not a relationship expert by any mean.
However, what I do know is that when people don't believe in you,
they're putting their limiting beliefs on you,
they're kind of dragging you down,
it does affect you.
Right, we can say that, you know, we create boundaries
and protect ourselves, it's going to draw on you.
So I would have the conversation with that person and explain in a real loving way that,
you know, I care so much about you.
However, it negatively affects me and holds me back when you're not supportive of me.
You know, we need people that are on our team not fighting against us.
And maybe they have fears that you want to go start your own company and
they're fearful of what could happen. Maybe they're insecure and it's really about their insecurities and
their fears of trying to do something new and they're trying to project it onto you. And they think
they're being loving and kind doing that. But the reality is it's not helpful. And you've got to
protect yourself from those situations, those people, and you've got to stand up for yourself and claim your greatness, whatever that may be.
So surround yourself with other people
that are cheering you on, stretching you
and challenging you to take those risks and go for it.
And you're going to decide, you're either going
to have that conversation with the significant other
and they're going to evolve beyond their fear
and become a cheerleader and help support you
or they are probably going to weed
themselves off the team because it's so rare that you see someone in a relationship and the other
person is you know talking them out of what their hopes and desires are. That's just not a congruent fit
and it typically is not going to work. So I would say you know first thing is first have the
conversation be clear on what you need and communicate that effectively and then the other thing is first, have the conversation, be clear on what you need and communicate
that effectively.
Then the other thing is, start surrounding yourself with people who do support you, who
do stretch you, and see how different and good you feel in that vibe, and things will
start working itself out.
But definitely take action, have the conversation, and don't let anything get in the way of
you chasing down what you know is right for you.
Alright, thanks so much for joining me this week again. Love being here with you.
Love being on this journey with you. Please, if you haven't yet, subscribe,
rate, and review the show. It helps so much. You have no idea. And I'm so grateful for you doing it
with love. If you could share it with your friends because this whole world needs to be creating
confidence in every moment just like me and just like you.
Thanks for being here.
I'll see you next week.
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I'm Jennifer Cohen, host the top ranking business and entrepreneur podcast, Habits and
Hustle, apart the YAP media network, the number one business and self improvement podcast
network.
So, most people live the life they get
and not the life they want.
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