Creating Confidence with Heather Monahan - Go Big or Go Home with Gary Vee Episode 1
Episode Date: May 14, 2019In the world premiere episode, Heather welcomes the Belarusian-American entrepreneur, author, speaker and internet personality as he shares the secrets of learning not to care about praise OR criticis...m, raising children without a sense of entitlement, and how the strongest people in his life have shown him the effects of nature versus nurture. Review this podcast on Apple Podcast using this link and when you DM me the screen shot, I buy you my $299 video course as a thank you! Click here to review! My book Confidence Creator is available now! Get it right here ! If you are looking for more tips you can download my free E-book at my website and thank you! DM your questions for the show -- Instagram | Facebook | Twitter | LinkedIn See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Hi, this is Heather Monahan, and I'm so excited that you are here with me for creating confidence
I'm so excited first of all
that you are here with me for creating confidence. I'm so excited. First of all, everyone struggles with confidence once in a while, whether it be in your relationships or maybe at the gym or maybe
about going for a promotion or asking for something you want or putting yourself first. You know,
no one's got this whole life thing on lock and I'm really excited that I'm finally at a place in my life where I can share with you my low moments
my high moments and how I overcome the adversity that I face every day
Each week when you join me here we are going to leap frog the villains overcome
adversity and chase down our goals and I'm gonna teach you the tips and tricks
I used to do it and we're gonna meet a different guest each week that is doing it and creating their confidence and
success. And we're going to find out how they do it differently, what their insights
are, and how you can apply that to your light. I'm also going to answer your questions.
So please DM me the questions you would like me to answer email me Heather at Heather Monahan
Your questions or hit me up on podcast one or in the review notes or in the show notes
Just leave me a message wherever you can and I will absolutely answer your questions each week
So for those of you that don't know me. I want to tell you a little bit about myself
I grew up poor and my mother was a single mom with
four kids working three jobs and those days were really tough for me and back then I now
can see I was very insecure. I felt very afraid and I was exceptionally driven by wanting
to get out of that situation. So I started working at a very
young age and I made work in creating wealth a priority for me. I decided at a
very young age I would chase a paycheck. That is absolutely the wrong answer.
However, I didn't know better at the time. I share it with you now just in
case you are chasing the paycheck. I ask you to
open your eyes and try to find your passion because it took me 43 years to figure that out and I
don't want you to have to wait as long as I had to wait to find a better life for myself.
So I learned to outwork everyone. That was my strategy when I was really young. I started off
after college going to work
for the Gala Winery.
I became a top seller within the first year
and I was sexually harassed at work.
I did not have a high level of competence,
so I ran away and I went to work in the radio industry,
which is where I spent the majority of my time
in corporate America.
Actually for Wilkes Broadcasting at first and he gave me an equity partnership which was an opportunity to make a lot of
money to work a massive amount and to have to move away from my friends and family in
order to take the opportunity on. So I boarded a flight and moved to Saginaw, Michigan, and lived by
myself for almost three years where I ran a $25 million property. My goal and direction
from my partner was to accelerate revenues as quickly as possible so we could sell the
company for a profit. And we did just that. Within under three years, we accelerated revenues
and drove home a $55 million sale price
on that $25 million property, major success.
From there, I created my confidence with my wealth.
I created and affiliated how I felt about myself
with how much money I make and how I performed at work.
And that is a really slippery slope
However on the outside other people would look at me and they would say oh she's so confident and has it together
But personally in my personal life I did not feel confident
I really struggled and a lot of times I'd find myself looking in the mirror saying Heather
You have no one to count on but yourself you need to make make this work, you need to find a way, don't rely on
others.
And while on the outside, it looked like I had this amazing thing going on because all
signs were pointing to that, the reality is I felt really empty inside and really lonely.
So getting to know myself over the past couple of decades, it's been interesting
to understand some of those days where I was making the most money that I made were some
of my darkest. So from there, I sold the property for 55 million and I moved to Florida to
take us up backwards in order to join a larger company. So I went to work for this radio company that had radio stations across
the country. I ran their Naples, Florida operation and took that operation to number one in the company
in under a year. When that happened, I called the president of the company and asked for a meeting.
When we met, I pitched him on an idea. I said, listen, I was able to create this amazing turn around
in under a year in one operation. Why not create a position, vice president of sales,
that will manage this same operation, but expand it to the entire country, your entire organization,
and allow me to deliver these same type of results for this one finite location to your
entire company.
I worked out the numbers, showed them how much more money I could make him and the shareholders.
And he said, great idea, but we want you to stay in your job.
Thank you.
So I left that day.
I called around and I found another much bigger job.
And about a week later, I met with him again and I pitched him again.
Here's a job.
Here's my vision. Here's a job, here's my vision,
here's the value I can bring you." And he said the same thing. Thank you Heather, we love
it, but we're not going to create that job. We love having you here in your position.
And that's when I resigned. I said, well, then I'd like you to accept my resignation.
I'm going to be moving on to a much bigger job actually in Boston. It was great working
for you. I'm glad I was able to deliver
this value for you, but now it's time to move on. And that's when he said, hold up and
he ran out of the restaurant and came back five minutes later. He had called his father
to ask permission to create this position. Now, what's interesting here and I want you
to note is you can never take a know from someone who cannot give you a yes.
And I nearly ended up walking away because I didn't realize he was not the ultimate decision
maker.
So always be really clear on who you're dealing with and if they are the ultimate decision
maker because I wasn't dealing with the ultimate decision maker.
So now that we were dealing with the CEO, we got the approval. And at that time, I took over as VP of sales for the entire company. And the company was
building about 100 million in revenues a year at that point. Over the next 14 years at
the company, I was elevated to executive vice president and then ultimately chief revenue
officer for the company. And during that time, I took the company
from $100 million.
My last year when I left, we were billing
over $200 million in revenue.
So a really nice run there, a lot of growth,
and a lot of success, and a lot of advancement.
And I was really feeling good about myself.
About a year before I left the company,
I had decided I wanted to start leading a more of a purpose
and passion driven life.
So I decided to launch my own personal brand,
the hashtag is Bossinheals, which is actually now the name
of my company, and I launched that personal brand
and was met with so much resistance and negativity
in a very toxic environment at work.
And what I found is when you begin shining your light
and really stop playing small,
people who are insecure and unhappy
will feel threatened by that.
That's when you realize those are not your people
and you need to move on.
However, I didn't realize it at the time.
I felt scared and I felt tethered to that paycheck
and the idea of leaving and walking away
from that team that I had built
and the success that I had built and the paycheck
that I counted on, that security was so scary to me,
I couldn't fathom it.
And when things like that happen
and you're in the wrong place,
inevitably something will happen to get your attention.
I started, my hair started falling out,
I threw my back out and couldn't walk.
I mean, literally, I was physically becoming ill
from the negative environment, toxic environment I was in.
And that's when the most beautiful thing ended up happening.
The CEO, I had worked for
for 14 years, stepped down as he became ill and he decided to elevate his daughter to the CEO position.
It was not very long after that that I got the phone call to come in and meet with her.
And when I did, I walked in and she pushed two different papers at me. One was a memo that said Heather Monahan has been fired.
The other one was a memo that said something to the effect of Heather Monahan,
wonderful person, has decided to go on and pursue other opportunities.
We couldn't be more proud of her and excited.
Blah, blah, blah.
So I then saw there was another stack of papers and I knew what those were. Those were a gag clause order that she wanted me to sign that would essentially say
I would not speak about the company, I would not speak about her or my experiences there. And in order to
get the paycheck that she had on the side
waiting for me which I'm sure was pretty large I had to sign that gag clause. So in
that moment she was smiling and I was broken inside realizing or thinking I was
losing everything in that moment and I decided to change that dynamic like you
can in any moment you can completely change the dynamic and energy in the room.
I pushed those two papers back to her and I very calmly said, I did not sign either. I will not sign either one of these.
I did not write either one of these, so why would I sign them? If there's nothing else to say here, I'll be on my way. And I stood up and she was shocked.
She went from smiles to absolute rage.
Her face was red and she was livid.
She had counted on my chasing that paycheck
and wanting that income.
She thought she had me that I would sign that clause.
And I'm so proud of myself now that I didn't however
It was one of the hardest and scariest things I've ever done professionally in my career
It was by far the best decision
so I
calmly changed that dynamic I stood up with total composure and walked myself to my car and then I cried like a baby for the three-hour
ride home devastated feeling like I lost everything. I got under a weighted blanket in my house and
claimed my space told everyone in my life that I needed some time and I couldn't handle other
people's problems and issues and I needed people to be supportive and kind to me. And I asked for what I needed.
A lot of different things happened from that moment on,
which eventually led me to writing my first book,
Confidence Creator, to moving into the very dark,
unsure world called Entrepreneurial Life,
which is now my current life,
over a year and a half later.
And it's become a bit more clear
since then, but I was so used to this very clear linear world in corporate America. It
was comfortable. And even though it was toxic and awful at times, I was so used to it. What's
amazing is in the last year and a half, I've learned more than I had learned in the last
decade in corporate America. So if you are somewhere and you're feeling really comfortable is in the last year and a half, I've learned more than I had learned in the last decade
in corporate America.
So if you are somewhere and you're feeling really comfortable and complacent and not
really happy, you've got to start taking those steps to set you up for a better tomorrow
to stretch yourself and to start learning and growing because one thing I know for sure,
making that leave as hard as it was to not sign
that memo, to not go back and just work for another radio company, it's the best thing
that I ever did in my professional career and I want that feeling for you, whatever that
looks like for you.
So a lot of people have asked, why don't you start a podcast Heather over the past year
and a half, I've heard that from a lot of people.
And of course I wanted to,
but I was at a place where with writing
and self publishing my first book,
then promoting my book, then starting my speaking career,
then starting to figure out the online course world,
there were so many different things happening
and I was a beginner at all of them,
which can be really overwhelming
and that idea of becoming a beginner at
podcasting and not knowing what I was doing and having to try to figure it all out, I just thought
to myself, I've got enough of my plate. I need to take a step back and wait on this one.
And I'm so glad I did because during that time, I realized there are huge companies out there
that are specifically created for podcasting.
They're the experts, they're the best in the business.
And for me to really do this and do it big the way that I wanted to and bring massive
value to you each week, I needed to work with a team.
No one succeeds alone.
And that includes me.
So that's when I was introduced through a great
friend Lauren to podcast one and got the opportunity to go on the Lady Gang
show and that showed it incredibly well and then I followed up and asked for a
meeting with the head of podcast one and and that was over five months ago. We
were negotiating for a while and here we are today, I'm so proud to be a part
of the podcast one team. I'm so proud to be working with experts that know how to position
a podcast, know how to edit a podcast, know how to promote a podcast, and know how to
train me and set me up for success. So I definitely didn't want to do this alone. And I'm not
now. And I couldn't be more excited for what you're going to hear for you to come on this journey with me because today I
am a beginner and this is my first day and like with anything I feel nervous I'm anxious
to hear what you think but I'm also so proud of what I've created and can't wait to hear
the feedback that you can give me on what you think of the show.
I can't wait to hear the feedback that you can give me on what you think of the show. I can't wait to hear your questions.
I'm gonna answer them every week.
And I'm so excited for you to listen to this.
Our first guest on Creating Confidence,
go bigger, go home.
You know it's gotta be GaryVee.
So stay tuned to listen to this one. So welcome back everyone. I'm so excited. This is my first show and I go bigger, go home.
So my first guest, I'm so excited to introduce you. You already know him. You know him and
love him. It's Gary V. And a brief file for anyone who might not know. I hate the one
Trowdy sent me. So I'm going to go off what I think he's the chairman of a Vayner ex
He's co-founder of empathy wines, which we're so excited about
co-founder of Vayner media. He's an international best known for his speaking his writing best-selling author
Five New York Times best-selling books. He is a social media phenomenon and
books, he is a social media phenomenon and mentored to millions and overall badass. So I'm so glad to have this time with you today. Thank you so much.
Yeah. All right. So I want to start today. You know, this is interesting because I'm looking
at the show around how do we create confidence for ourselves and others and diving into
some of the hard times in life and how we bounce back from them. Just so you know, I reached out to your team
and I said, guys, I, your team's amazing, by the way.
And I said, guys, I need your help.
Help me dig into his past
and let's find some times he struggled with confidence.
That must have been hard.
No, you're gonna love this one.
This has happened to know it.
Heather, we spoke to his family.
We spoke to all employees.
There aren't any times
that some man has struggled
with confidence. Is that true?
You know, I would say outside of the sixth to like 10th grade window around singularly,
like am I starting to like girls and do I have the confidence like ask them out is really the only even resemblance
of anything.
Here's what I've done.
This is super interesting where you just took me with that question.
One of the things I'm most proud of is I talk about only things I know.
One of the reasons I'm improv, one of the reasons, I mean look we're doing this podcast, you
could see I'm like trying to run the company seconds before we sit down.
I'm like trying to be corg, I felt back because I have fires going on right now.
But you're like sitting here, we had a few minutes before we started this.
And I'm like, shit, let me put this down and I wanted to be nice.
I'm like, I don't want to be that, right?
But like I can go on in a second because I will only talk about what I know.
It's the same answer to what I'm about to tell you.
I have basically only done things that I know. It's the same answer to what I'm about to tell you. I have
basically only done things that I love and I'm good at. So it's super hard for me
to lack confidence when I'm disproportionately passionate and disproportionately
capable of the thing that I'm doing at all times. Plus, then I'm also really, really good with people
and don't overvalue their opinions. And so, look, everybody has struggled with confidence,
but like one of the reasons in that investigative reporting that it's been tough is I've, I've
no question I've now come realize I'm a little bit of a unique kind of dude. And I think there's strengths and weaknesses in that.
You know, like I don't, I've never experienced skydiving
because I'm like, I don't like that.
And I don't want to do that.
Like, you know, like, it's, there's a lot of things
that are limited about me.
Sure.
But it's also the reason that that was the answer.
And I think the overarching answer, and I just touched on it,
is that I, one thing I can tell you is you will be hard pressed
to go through life and find many people
as deeply insular as I am.
I am remarkably incapable of getting too high
on people's positive feedback or too low on,
I'm just in this deeply weird zone of like, it is what it is. I have super
good intent, I have zero expectation of others, I have no entitlement that I deserve anything.
I am just in this very interesting mind zone that I am so grateful for now that I've come to realize
it as I've lived and been about and no adi just grati.
It was, you know, it's really funny about that.
And thank you for noticing that.
I posted it yesterday like, like, it is remarkable that so much of what everybody aspires to
get from meditation, from medicine, from self-health, like from
all these things that 99.999999% of people are trying to get to this place through these things,
my mother and my circumstances and my DNA and my father and my sister and my like my circumstances
and DNA and so I'm so grateful for this zone I'm in. I'm really really
confident. Have you always felt that great? Wow that's music. Let me phrase. I
always I didn't know the word was grateful. I always was like, I was super in love with my mother.
You know, like, because I knew something good was going on.
I was super, I, I, I, never complained.
Never, like just don't have that gear.
Can you start working with children more, please?
I, listen, what do you think I'm up to? Right? Like so much of what drives me today is the fact that there is an enormous amount of 13, 14, 15, 16 year olds that think I'm cool because of Instagram and I am secretly
So grateful for the opportunity to like form some of their opinions. Absolutely. I really am.
A woman the other day tweeted yesterday,
she took a screenshot of a text message
with her and her son.
And she said, finally, finally, finally,
somebody's penetrated my son.
And I can't tell you how good it made me feel.
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The overarching theme to me is more than the gratitude is that you're leading this purpose
driven passion life, which so many people do not live in.
So many people go to work to chase a paycheck or because this is what my parents told me to do or you know so how did
it end up? Was it by chance that your dad started the wine library and you
ended up just loving wine and sales was there? How did those dots connect?
They started in fourth grade I believe when I decided consciously off of intuition and feelings
that I didn't believe in school.
And that I knew, think about how young you are.
You know what I'm saying?
This is frustrating as a mother because I'm an 11 year old
and I'm all about you encouraging, you know,
these kids not to complain.
However, it's dicey when you start saying,
I wanted to get out of school and school is not for everyone
It's dicey if you hold the institution of school being an a on a pedestal And I think that's fine. I don't I want none of my opinions to be anyone else's opinion
I want to share my opinions that I've lived or I've observed very closely and
Want to talk about them. I get 10,000 DMs a week from children 13 to 20 saying things that they would never tell their parents. And so when
I say things about, hey parents, you're buying your daughter a BMW because she's begging for it,
but she's telling me behind the scenes that
I hate my parents for making my life so easy.
Now that kid's talking out of both sides of their mouth, but they're 15-year-old.
And so like, what's the decision-making process?
That is an unbelievable conversation.
We have a whole generation of parents shitting on millennials, but they're the ones who raised
that entitlement. You know, I think of it as enormous self-esteem building in parallel with radical
candor and lack of entitlement. And that's what I think my mom did. She told me I was the
best, but when I went over for in a literally game, she didn't blame the umpire or my coach. She said
you weren't good enough.
It's leadership by example. I mean, that's all it is.
You know, but it's very rare in our society today because parents want to build self-esteem,
but what they actually did was build entitlement. And kids got soft. And we're collectively
soft because we didn't pay the piper and have a recession in 2009.
Everything is materialistic. We all care to keep up with the Joneses. Everybody's valuing
everybody's opinions. Opinions are flying heavier and more black and white than ever because
of social media. And we've gotten into this massive cocoon of everybody's listening to every
voice but their own. And then when some people tell me, well, Gary, my voice says, I suck.
I'm like, that's not your voice.
You've taken on the voice of someone else.
Liz Gaga said something yesterday on social
because she crushed the Met Gala.
And she said something like,
I once had a boyfriend who told me I would never be famous
that I would never win a Grammy.
Did you see that?
I love that.
Yeah, that's not for me.
And she said, and I replied to him by saying,
one day after we're broken up,
you're not going to be able to go to the deli
without hearing my name or seeing my face.
She put it out into the universe, she owned it,
and I show that to my kid.
That's so funny.
You just brought that code up.
And I just so understand that I was told by the system,
by my report card, by the friends, parents, by my teachers, by
everybody that I would be a failure. These are the F's. You're gonna be a failure
in life. The only voice I listened to was my own.
And still by your mom. Correct. Through self-esteem, I hope I'll never forget it.
Opening a door for elderly woman when I was eight years old at a McDonald's, I can see it now, Oak Tree Road, Bradley's,
Edison, New Jersey, 1983, maybe 84,
before November, opening a door for a woman,
sunny day, and my mom went off
as if I won a Nobel Peace Prize.
She instilled positive reinforcement
around a very good behavior.
My mom also punished me on every report card.
She punished me consistently through high school,
no Nintendo, no TV, no phone, no friends, no going out,
all the way through my senior year of high school,
even though I was proving to her that I was capable,
sports cards, helping my dad's business,
she held me accountable. I was still a student and I was capable sports cards, helping my dad's business. She held me accountable.
I was still a student and I was failing at school and thus you should pay the price.
That accountability mattered.
A lot of moms and dads are overacting the other way.
They decided entrepreneurship is cool.
Their kids getting F's and they're like, hey, you're going to be an entrepreneur.
But what I'm worried about is they're creating be an entrepreneur, but what I'm worried about is their creating entitlement.
And so this tightrope of self-esteem building
while being accountable is remarkably difficult.
And then back to this six to 10th grade of like,
I like girls, but I'm scared to ask them out
because I don't want rejection.
I also didn't conform to peer pressure ever.
And that was because I just couldn't hear anybody else's voice.
I couldn't hear anybody else's voice, but my own.
Well, there's no way you would have been able to get
to where you are today, specifically from the social
media standpoint, where there are so many haters,
there's so much negativity and attack online
that you developing this authentic confidence has got to be one of the reasons why you could
get here. You know where it comes from also balancing it with empathy. Let me give you my
perspective on when I read something that says, well, you're a crack head Gary, or you're a charlatan, or you're lucky, or you're daddy gave it to you,
and they don't know the story of what I actually did
at Wine Library.
All those things penetrate first level hurt.
You know, nobody wants to hear it.
But immediately my place doesn't go into
I'm confident, you, my place goes to, man,
God, thank you God for not letting me live a life where I would actually take the time to spend and consume somebody's
content. I don't even consume anybody's content to begin with let alone consume
with the interest to tear that person down. You have to be so unhappy inside to want to manifest hearing somebody outstown and I, I,
listen, I don't like talking about this, but this is your first episode and I want to give you
something. Thank you. My grandma was remarkably negative. You know, she has dimension now,
she's been in essence gone for five to seven years, but
she's been gone to me for 25 years because she was the singular most negative person I'd
ever come across in my life.
And the reason I checked out from her at 16, 17, 18, whenever I did was because she spent
100% of her time tearing down other people.
My father, my mother, my mother, my aunt, my son, other people. My father, my mother.
It's your father's mother.
Yes, my aunt, my sister.
She tried to do it to me, but I was like, so in a,
like, you know, she gave up on tearing me down, I think.
At some level, because she could sense
that I didn't give a fuck.
You know, but nonetheless, I, I'm disproportionately
optimistic and positive.
But I live, my grandma spent her whole summer with us, every summer.
So how would you create boundaries to protect yourself from someone like that?
I couldn't hear her.
But other people can, how did your sister do it then?
She did it.
Oh.
Do you understand?
That stinks.
It sucks.
And so like, what people don't know is everything about me because I don't
share everything like I just shared with you and the reality is like I've seen it up close and personal
I know the extreme positivity I know extreme negativity not only was she disproportionately negative
person she lived her adult life until she was my age right now 43 before she moved to America
you know and like lived in Soviet Russia she was a widow with a 15-year-old.
Like, she had, she had tough life. She had tough life. Like, was a child in World War
II. Like, I don't judge her. But I also understand what it is. And I understand why my dad is the
way he is, because that was his framework, mother. His environment was the Soviet Union and that mother. Mine was America and coming of age and my mother. So I'm grateful. How did your dad and your mom get
together? Because they sound so different. Some of the deficits attract. And my dad is amazing
in a lot of ways. But he will look at the world negative. My dad starts with no. I start with
yes. That's a very different way to see the world. Are they proud of you? Now your dad specifically. My dad is my dad and I are
I'm readjustly close and my dad you know just because he starts with no or just
because he had a negative mom and because he's negative doesn't mean there's
so many. I mean my dad is ridiculously loyal. Outrageously proud. No you know
let me do what I mean please please. I want to do a better job with this question.
When I wrote my first book some people my family were upset. They don't like I'm not really proud of that. You know what, let me tell you what I mean, please, please. I want to do a better job with this question.
When I wrote my first book,
some people in my family were upset.
They don't like hearing about inside your life
because it was inside our life.
You know what's funny, I think my parents,
well first of all, my mom, I literally made her out,
like my mom loves to like,
Well, she worshiped me from the get right she lost her mother at five
She her dad went to jail when she was a kid like for 10 years. She had a tough life too way tougher than my grandmother
Well interesting thus as you can imagine it's very hard for me to accept
People blaming their childhood when my mother lost her mother at
Five and lost her dad for 10 years to jail when she was a teenager and
Like who raised her came a stepmother?
Wow who wasn't thrilled about it because she was just devastated from losing her new husband to jail
And then she came to America and was poor and she worked every day of her life when I'm zero
Vick my mom and I went on two family vacation like like my mom never complained a day in her life. Her life is shit
compared to 99.99% of people that come to me with complaints. It's hard for me
to get going to accept your complaints when that's my mom's life and it's right
in my face. Forget about my life. Which had its hard hardships, but not compared to most,
or just in the mix.
You know, like, my mom's the most positive,
like amazing, like I'm byproduct of her.
So what do you think that is, a choice?
DNA is big.
Chemicals that were put in her,
cause she didn't decide at five years old
to be like, get all face this disaster. I think chemical is real. I think chemical is real.
I really look, this has been figured out long before us like DNA and environment is
real. DNA is crap shoot. Environment gets into an interesting game, right? It's
also crap shoot. You don't pick your parents,
but what you decide to listen to and whom
becomes a very interesting debate to me.
You know, one of the things that I'm very proud of is I am the practical positive reinforcement
in a lot of people's ears right now, and I take that very seriously, and it really makes me happy.
Because a lot of people don't have the luxury of having family that is true. Exactly. You know most
people have family that's booing for them. Misery loves company. Most people
want to tear down everybody else's building to make theirs feel bigger. You
know it's very rare to have pure practical positivity being pumped into the ecosystem
hence why all the attention I have and easy for me not to get high on my supply because as you
can tell by this conversation, I view that as a co-sign to my parents and my circumstance.
I'm not special. My parents are special. My circumstances were special. I'm just living out
special. My circumstances were special. I'm just living out the circumstances. Do you ever get afraid? And this is kind of off-topic, but I'm thinking about you
being special. You know, first of all, I think everyone's special, right? So in their own unique way.
They are. However, you created this real strong forward facing personal brand first.
Yes. I think of Gary V. first before VaynerMedia, right?
You're a question. Of course. You and everybody else on the phone.
Before empathy, why?
You and everybody else.
So, you know, do you ever get worried from a business perspective? Am I so big that what
if I get knocked off by bus tomorrow, what happens to the company?
No.
What does happen?
It folds.
Or they rally and decide to keep it afloat in the honor of their fallen leader.
You never think of that.
No.
Because it's a silly thing to think about.
It's interesting.
It's an ideology.
For sure, it's selfish.
Like, I'm dead.
Why would he want to set your people on your team's a habit sense?
Not the company, them.
F**k the company.
I care about them.
Do you know what happens to Dustin?
He writes a blog post and does his story
of what he remembers about Gary this one time.
He said this thing to me, posted on LinkedIn
and 400,000 people asked him to be on their personal brand team.
This is where I'm unbelievably selfless.
I don't care about my company.
I care about the human.
You like it?
Pretty striking.
I've been in corporate America my entire career
until the last year and a half and I will tell you,
I have never once seen a chairman or a CEO come
from business at that perspective
and I think that's unbelievable.
Because I actually think it's also practical,
not just altruistic.
I've died. I'm not gonna care. Because I actually think it's also practical, not just altruistic.
I've died.
I'm not gonna care.
I don't know.
I literally don't know what's happening.
It's over.
It's a wrap.
What I've done is I've built such a progressive,
forward facing personal brand
that the collateral on my employees is remarkable.
Do you know what's going on right now? My people
are getting offered all sorts like especially for team Gary, these two characters like they
just have options and that makes me happy. Can he just left the team? He got a great gig
in California. Now I think it's super great here that people are naive about and I think
that you know I'm a uniquely kind of interesting character. And it's, I make it look a lot easier than it is.
And that will either play out or not for Kenny,
but like he's now family.
And I think I've done,
that's what the best part of what I'm doing is.
I'm just in the middle, right?
I just established to you my, what's above me, right?
My parents, my circumstance.
And what's below me is my employees. They're feeling all the benefits of it.
It's so interesting because I'm just seeing right now your brand is just pulling people towards you, people wanting to be a part of this.
You're constantly recruiting, but not from a fake standpoint, from just a true organic showing the world to you are, it's genius.
Yeah, and it's very, look, this is a very, I know a lot of people are listening right now,
have never heard of me.
So, this is going to come across pretty aggressive.
So I'm hedging, so please bear with me.
I hope you see the purely good part of this, not the narcissistic part,
but my ambitions are remarkably high.
Like I wake up every morning trying to have a statue made of me.
You know?
Hashtag goals.
You know, like, and here's why it's worthy of a laugh
and why I had to hedge it.
One could see that and be like, ugh.
Like what is that? I see it as,
if that is actually your framework, the only way you do that is a human that is not an
athlete or a politician, is you have to be disproportionately one of the great, nice
humans of all time. I'm trying. I think I was gifted something. It'd be like, if you're
LeBron, you don't wake up in the morning at 13
when you realize, oh my God,
I could literally be one of the greatest
basketball players of all time.
You don't kind of then run away from that
and say, like, I'm gonna be a painter.
Sometimes people do Gary, that's the thing,
and that's what's important about this show,
and about your content is letting people know
your job is to chase your passion.
Your job is even though it's scary,
even though it's scary, even though
it's hard, even though everyone's telling you not to do it, even though the
money's not there yet, go anyways. Look, you're preaching. I think that one of
the manifestations of my work that I'm most proud of is if somebody goes and
reads Crushit, which I wrote in 2008 and came out in 2009. We're talking about a
decade now. I mean, I not only do I fully believe in what you just said, because it was the manifesto,
I also ended up being right, because in 2008, it didn't seem possible.
There was no podcasts.
There was no Instagram.
You're preaching, sister.
Like, here's why.
If you never get anywhere close to my level of notoriety or financial rewards, you will
be just as happy as me in the process of chasing the practical passion.
You should know what that means already.
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Cheerio, cheerio, cheerio, cheerio,
ABC tonight. This batch of the game. I'm not a fan of the game. I'm not a fan of the game.
I'm not a fan of the game.
I'm not a fan of the game.
I'm not a fan of the game.
I'm not a fan of the game.
I'm not a fan of the game.
I'm not a fan of the game.
I'm not a fan of the game.
I'm not a fan of the game.
I'm not a fan of the game.
I'm not a fan of the game. I'm not a You're the roses. Don't the chest, but who's to say I can't clip that off? Oh!
The Baxlorette for years, tonight, 9-8central on ABC and stream on Hulu.
Don't worry, I'm getting there.
I believe you, and I'm saying that to everybody who's listening.
You know, like, I was as happy as I am right now in the basement of my dad's liquor store
packing boxes.
You truly were.
I'm gonna really fuck with you right now. You ready for this?
Ready.
Happy.
I love the process.
And I love when nobody knows who I am.
And when I'm underestimated.
I love it.
I love it.
I have a chip on my shoulder.
I'm an underdog.
I like being underestimated.
The thing that is most difficult in my life right now
is that I'm overestimated now
That's interesting uh-huh now I've crossed the chasm where I could say anything to a certain group of people
And they're gonna think I can pull it off and the wines may fail. We have a lot of headaches
That's gonna be shocking to everybody. I really wanted to happen
to everybody. I weirdly wanted to happen. Trappy does not. Trappy doesn't because, and he shouldn't because this is his first big
at bat. He's disproportionately tied into it. I'm not. I don't want the loss. I don't want
the scarlet letter. But boy, one of the great ways for people to understand the true
me is for me to have a loss in a wine business of all things.
Right.
I don't know.
I don't know to tell you, I'm not scared of that loss.
You're so unique that way in that, as I mentioned before, I had very successful career in
corporate America.
I became very comfortable.
It was safe.
I could see.
It was linear and you just keep getting promoted and the money is coming in.
It's very comfy.
I've had to learn in the last year and a half to take the leap into the unknown.
There's total darkness and this is good for you.
What you're doing right now, Tradi, you know, starting this new company, you have to just
keep moving forward and it's scary.
And where you love that scary is what I'm hearing.
I don't because I'm so used to loving the comfort.
It's really, it can be really hard
pure bread entrepreneurship
This is some you really hit me in my heart because you articulated so well from the other perspective
This is why I hate so many people going into entrepreneur my friends
I couldn't agree more with you need to go chase your passion all those things that we just talked about
This is what led me to self-awareness.
Please make sure you're hearing both of us very clearly.
You chasing your passion doesn't mean you can't be a number four.
Your passion, your happiest place might be the number four for a leader that you blindly
believe in for the next 63 years.
I'm not sure D. Rocks ever going gonna leave now, whereas two years ago and two
of his teammates who are in the trenches with him are like, that might be true, they both
just shook their head. Because I think that might play on a main not, and tomorrow you
could walk in, that's fine, but where I'm going with that is self-awareness. You're right
I love the dark, I started when I was nine. You're in fourth grade.
Of course, you're supposed to go through school. It's also 1983, 84, 85. There is no entrepreneurship.
College is the only way to win in our society, right? You want to have a real dark? I've only
lived in dark. I've only lived in the unknown.
In a weird way, that's, that was an amazing gift that you were given,
although I went the other way at that time,
I would have thought your life was hell
that you had to live in.
Everybody thinks that.
It sounds so hard.
What's hard is not doing something that is true to you.
And so I want to really redefine success.
I really, really do. I really like, this is my new thing, which is like, okay, wait a minute, right?
Everybody starts with a North Star. If I, through my sheer will and gifts, can start a true movement of conversation that success needs to be happy and calm, not rich and famous,
boy, could I really be good when I do finally get hit by a bus?
Like, that has to be the ROI.
Like, it has to be.
And like, my big thing is like,
like cars and diamonds and wine and like sneakers and homes
and planes and tickets to big events.
Like, please don't make that your aspirations fine sneakers and homes and planes and tickets to big events like
Please don't make that your aspirations fine if you want to like knock yourself out But like please understand that making eighty eight thousand dollars a year
loving it
Will always always be making two ninety seven
Hating it absolutely and we don't have that conversation in our culture just yet
And when people just heard follow your passion,
where they get stuck, let me give you an example.
If we did this podcast 11 years ago,
following your passion, and the other person on the other line
says, well, my passion is to play video games.
There was nothing for him or her to see
that they could make enough money
to live in society around playing video games.
When I say that now, everybody
knows that you can be an eSports star and not only can you live your passion, you can
be rich and famous being ninja. I'm familiar, my 11 year old tells me every day.
So what happens is, that's my concern. My concern is that everybody listening right now,
follow your passion, do your thing. If that thing is knitting, or if that thing is sports gambling,
which would be highly not acceptable right now
by most parents of 11-year-olds,
though the math behind it is very similar to poker
and all this other stuff.
And I do believe that moms and dads
all across the world right now have 11-year-olds
whose number one passion is sports betting,
and they look down on it because what they look on
was the past bookies, the Mafia, Las Vegas.
That's where we're all coming from our past.
And I always look at the future, that's my knack.
So what I see is that the game, the sports better,
is gonna be put on a pedestal similar to the stock trader
or similar to a professor,
or let me give you an example, it's already happened.
If you walked into your parents house in 1987 and said, Dad, I want to be a chef.
Your dad would have been like, what?
You want to be a cook and a restaurant?
You loser.
But what would have happened is you could have gone on to become a famous chef, which is
what culture was 10 years ago.
It's not as cool today to be a famous chef as it was 10 years ago.
Still pretty cool.
But it's still pretty cool and it's crazy compared to 1985,
where your parents would have thought you were a cook.
Well, you just taught me and I think it's really important to highlight this.
We're all coming at something from our past experience.
What we can stop in that moment and do instead is come at it from what our
future may be and look to see what it may be and open our minds to thinking differently.
And if you listen to your kids, they're going to give you insights to the what the future
can be.
That's so brutally.
And this is a very powerful parenting tip.
Every parent is judging their kids based on yesterday, but your kids are living in today,
which is a better indicator of tomorrow.
That's really, really powerful.
Drop a knowledge, Gary.
I'm trying to give D some microcontent
for my Instagram.
You know, but this is, I really like how I articulated that.
Like that makes a lot of sense to me.
And that has been the, you know, when I said to my dad,
I wanna open a.com in 1996, my dad had never been on a computer at that point. I'm being serious right
now. I had never physically used a computer at that point. So he's you know 43 years old
and has never in his life used a computer. So for him to judge me deciding to launch a
.com I ended up being historically correct.
I also luckily had an incredible father who at that point saw what I did in the liquor store
from 14 to 21 and saw that I worked hard and I wasn't an idiot and I paid my dues
and he gave me my opportunity to do that.
A lot of kids go into their family business and expect their parents to let them do something
but they didn't put in the seven years that I put in. People
always say, Gary, how'd you convince your dad to let you do those radical things by working
my face off from 14 to 22 by the time nobody understood that. So anyway, man, I'm really
excited. We're talking about this. I think I just, I think we just helped a lot of parents.
I really mean that.
And hearing that you have an 11 year old,
like he's more right than you are.
Now, the key to this whole thing
was, it's funny that I brought 14 to 22.
The key if your son wants to be a professional sports
gambler or a sports card flipper or a sneaker flipper
or an eSports star or an Instagram celebrity is work ethic.
This is where parents often make the mistake in reverse.
When I turned 14, I was a bad student, I was already a baseball card entrepreneur, my mom
and dad looked at me and said, you now work in the liquor store every day.
You're not going to be a Harvard big shot?
That means you're going to have to work.
You might as well start now.
So if your kid tells you that they're not going to follow the school system and they're
not going to be in the NBA, they might not be able to be on three basketball teams.
You may have to cut them to one because you want them to still have a balanced life,
but they better work.
Parents are not putting kids into the working system early enough.
So now you have a kid that's getting decent f's, but he's telling you mom, don't worry, I'm going to be next Mark Zuckerberg.
Mark Zuckerberg sold CDs.
Mark Zuckerberg built apps when he was a kid.
There's a second part of this conversation that's not being talked about.
I've never talked about it.
I'm pumped for putting the sun film as well.
If you're going to let your kid be an entrepreneur and that's the path, I want that kid to actually work.
So what job do you want that kid to actually work.
So what job do you want these kids to get?
Either a business that actually makes money that they're doing by themselves, that's fine.
Get a joint account, show me Ricky, not ideas, f**k ideas, execution.
You got a business this summer?
You're a DNF student going into ninth grade, now we're going to high school, we've had
a very adult conversation that you're not going to maybe go to college or you're going to high school. We've had a very adult conversation
that you're not gonna maybe go to college
or you're not a grade student, okay?
In between your summer from eighth to ninth grade,
instead of slacking off and getting ready for high school,
you either A, go work at Walmart
so you can get dirt under your nails
because that's the future of your life.
Ooh, no kid wants to do that.
Or you better start flipping on eBay or stock X or show me
that your Instagram account around magic, the gathering or around fashion makes money.
So I'll give you June, but if on 4th of July, you can't show me a bank account that has
$2,000 in it because you sold ads on your Instagram. Now you're going to Walmart. Suffocating that is the key to practical parenting
instead of ideological parenting.
And that is the framework of my optimism.
And confidence.
And confidence.
Because what happens is that kid gets real life.
And so what's gonna happen is Sarah
is either gonna sell $480 worth of slime, which the market
is gonna give her positive reinforcement.
Not her friends saying that she looks pretty, the market buying $480, that becomes, that's
what was my positive reinforcement.
I didn't need my teachers or my friends or the system.
When I did a baseball card show and I sold $2,000 worth of cards,
the market was telling me I was good.
Validating you.
Validation.
The market.
No individual human to do it.
The market.
Look, I'm literally getting, look at these goosebumps.
It's a really interesting insight.
That is really powerful.
It's why nobody's opinion ever mattered to me,
but everybody's collective opinion matters to me.
My reputation matters to me.
Just not Dustin's singular point of view.
And Dustin's matters to me,
because he knows me better than you do.
And now you matter more to me than you did 30 minutes ago.
But Ricky Pant's 49, who leaves a comment on Insta,
he just knows what he sees on Insta.
Right.
He doesn't know me.
Your closest friends and relatives don't know you.
Nobody actually ever fully knows you.
So why are you letting somebody's anonymous comments dictate how you feel about yourself?
That's so important.
I get so much feedback from people that haters crush their confidence and they really struggle to overcome them.
They value other people's opinions.
You know what Ausa does?
People are like, Gary, you're so humble.
I don't value other people's opinions.
So when people come in and say, you walk on water, I'm like, cool.
No, really, it goes both ways, right?
A lot of people talk about the trolls or the haters.
You know, when you kind of cross the chasm and now you're getting macro ridiculous.
We like the praise though, we like the praise the pray and I think people that's where people's
vulnerabilities are they right the praise so now they're validating other people's
singular opinion but then whoops what just happened?
You know, pretty goes to ugly really fast right and now you're caught because you
love them when it was pretty but now but somebody said ugly so really it's it's
taking those compliments off the pedestal and saying we're even all the time,
we're all equal all the time.
And whether the comments positive or negative, I'm not going to let it happen.
And I would tell you, if you said push comes the shove, Gary, which one do you hear more?
I have empathy for the negative feedback because I want to continue to evolve.
And I don't want to just say it's a hater.
How many people say somebody's a hater or a troll but that person's
actually right? No, I never thought about that. So I see a lot of people who
are selling spam, selling bullshit products and services. And when somebody
leaves a comment that says, your snake oil says, well they're like, hey,
they're nah, nah, you're saying that these goji berries cure cancer because you have an MLM and you're
trying to sell people into it. They're right. You're wrong. So I never want to become that
character sure of myself. I never want to be resistant to feedback. So even though I don't
value the opinion, I listen. It may not penetrate my soul or my behavior, but I listen and I always try to calibrate it again
So like do not become delusional do not become a character-turve yourself
Got it. It's very easy to get caught up when you have as much positive, you know, reinforcement as I have right
But I try to keep myself very much in his own
I
Like that idea of you know really instead of thriving off of the compliments, thriving
off of the positive feedback, let it come in, accept it, listen to it, like, listen to
everything that's out there, but don't allow it to affect you.
Listen, I'm more likely to, like, really be thoughtful about a troll comment than smell
the roses.
I really am.
And I think that, uh, that level of, you know, if you're going to have confidence, you need to balance
it with humility.
That's where it gets really going.
And then you sprinkle a little empathy for the other person.
Again, everybody who's listening, if you literally stop posting because somebody said
you're ugly or stupid, like you have to understand that that person's in a bad place, we have
to start talking about that. Like it takes energy to muster up watching something and then leaving a bad comment think about how mr
Could you imagine if that was your life? No, it's very sad like I've never done that in my life once no
But you're right. It's it's all about them. It's not about the person that's receiving the version of me. That's like that is sports me
Like I just said I just, I've never done that
and I actually just thought of something
that almost happened yesterday.
Yesterday, the Milwaukee Bucks beat the Celtics.
You might be a Celtics girl since you're from up there.
And it goes to three to one, the series.
And I wanted to tweet a Paul Pierce,
who after game one when the Celtics won,
so the series was over and the Bucks were finished.
I wanted to like, tweet and be like now what dick?
Cuz I hate Paul Pierce because I'm a nix fan the only again back to I mentioned my grandmother
Because I have a version of me where I'm sad as a nix and Jets fan and I want to pull down the patriots and Celtics
I'm like, ooh that's sports. That's a different area.
That's a different life.
But I really feel it, but that's sports.
Wait a minute, that's how people actually live life.
If my real life was Jets Fan Gary, I would be devastated.
And the fact that that's how everybody actually is acting
right now about politics and life in social media,
that's why I understand certain things.
I'm self-aware that I am, you know,
envious of other teams being successful.
I'm sad that my team is not winning.
I don't feel in control.
One of the biggest reasons I tell everybody
you're fully in control is because I believe it.
I believe I'm in fully in control, makes my life happy.
I am not in control in the New York Jets. Why do you think I want to buy them? That's misery. I want to get into
control. If I own them, then I am in control. And so like that's how people live
their lives. They feel like the governments in control. They feel like their
spouses in control, their boss, their corporation, the system. Yes. I don't
believe that. I believe you can be very, that doesn't mean that women don't face more difficult things
than men.
That doesn't mean minorities don't feel like there's systematic issues, but like everybody's
got problems.
Having too much is a problem.
Sure, it can be.
I've been talking more, not only do I think it can be, if you actually hear what I said
earlier, the BMW story, like I spend way more time
on the entitled Rich Kids than I do on the poor kids.
I think the poor kids have a good,
because they have a chip under shoulder,
and with the new internet, nobody's stopping them.
Right.
I think it's the Rich Kids, or the over spoiled kids
that are in deep, deep, deep, deep shit.
They're soft.
What about your kids?
Gonna be soft.
I'm kidding. I'm not joking.
But what can you do then to address that?
I'm gonna do the thing I'm gonna do,
which is I'm gonna cut them financially off, completely.
Oh my gosh.
Completely.
Are you serious?
I feel like I'm going down an inevitable path
of giving away all my wealth to charity.
I really believe that, which is wild,
because 10 years ago I would have laughed you out of the room
if you told me I'm an immigrant
With your family money. I just think the money is a problem
That's shocking. You know it's shocking for you to even to come out of my own lips
But this is what happens when you live something this is why I love talking about things
I know instead of judging things I don't I judged Bill Gates and Warren Buffett 15 years ago when I first heard it
But that's because I hadn't lived it yet
Now I realize oh my god if my kids know that they have a parachute at all turns
They can't live that comfortable. Wow, which then leads to uncomfortable
Exactly for but but but I have to watch them because they're still young for example
It's uncomfortable to me because I would never want anything I achieved to be hedged
That it wasn't done by me. But that's me not everybody's like that
Some people love the idea of being third generation wealthy and just enjoy they I have too much pride and love of the process
Some don't like it. So you've got to you've got to listen. So I'm just going to be thoughtful and
woke and open to all these things with my kids. And we'll see. I have no idea. Most likely
one of the kids is going to want to climb my mountain and be bigger than me. And one
kid's going to want to give away all the money in Africa. And all of that's fine. I will
not judge my children on how they react to their circumstance in DNA. I will not. I have
no interest in my kids being entrepreneurs. I have no interest in my kids being
entrepreneurs. I have no interest in my kids being competitive. I have no interest in my
kids being like me. I have interest in one singular thing. Can they have as much peace of mind
and happiness as I do? That's what it's all about. That's a real confidence. It sure is.
So I can't wrap up this show Gary without
coming in hot. Anytime I'm scared of doing something I have to do it. So I got to ask
you something. Go ahead. So I listen to your podcast all the time. Yes. My career was all about
coming from nothing and smashing through the glass dealings, getting to the C sweep,
being a cheap revenue officer responsible for hundreds of millions of dollars,
then getting fired and rebooting and starting my on company, I would love to share that message
with your audience on your show.
You want to be on my show?
Yeah, it's done.
You are the man.
Thank you.
You're welcome.
As a mother, I appreciate a lot too.
Thank you.
I hope that you love hearing me as much as I did.
I'm so excited that we got to spend this time together and spend it with him
learning how he creates his confidence definitely different than
most of the stories that I've heard. So, so appreciate you guys being here. One of the things that people
have asked me is how do I get to a Gary V? And how does that happen? So I want to share with you some
of the things that I do. First, starting with, was looking at Instagram yesterday
because GaryVee was posting about me.
What's so interesting is in the DMs where it shows up
that someone mentioned you, I start scrolling up
and you need to know this, ready?
The first time I reached out and sent a DM to GaryVee
was December 15th, 2016.
I wrote this big note about I love the process of what
you're doing. My hashtag is bossinheels. I'm providing the same level of
transparency and success from the female side. Could we please collaborate and
bring more value to your audience? Blah blah blah. Okay, so that was December 15th, 2016.
I did hear back. I told him that I lived in Miami.
He said that he's never in Miami.
I said, but I come to New York.
I can meet you anytime.
Crickets, nothing.
Heard nothing back.
Okay.
Then April of 2017, I reached out.
Um, crickets, nothing back.
April of 2018, I reached out.
And this was a good one.
I like this one.
I said, Gary, I'm so excited that people are buying my book and buying yours too.
I feel like I'm in great company.
And I sent him a picture that I got off Amazon that said people that buy crushing it are
buying confidence creator.
That's cool.
I thought that was really relevant.
Crickets.
Nothing.
Okay.
May 31st last year, I reached out.
Gary, my new book came out. It's a best seller.
I was just on the James Altouture show discussing it. I would love to bring your audience these tips.
Blah blah blah. Crickets. June. Gary. Every time I look at Amazon by a book says people are buying it
with your book. I can't believe this. It means we're meant to work together.
Crickets.
And then all of a sudden, yesterday,
I'm working with GaryVee.
So this is a long process.
And when things don't come together quickly,
this is over a three-year time period
that I've been reaching out and trying to work with GaryVee.
The way that I ultimately got to him this time
was I decided what I'm doing is not working. I need a new strategy.
So I reevaluated and I was clear that going directly to him, even though that's my goal,
it wasn't working. I needed to find someone that was in his space that I could get to. So I googled
his name and then I clicked news and I saw that he had just formed a new company Empathy Wines and that he had a partner John Troutman. So I thought maybe I can
get to Trouty and I went on LinkedIn I connected to him I messaged him and
ultimately everybody has a need and a want and if you can fill that need or
want you can potentially get what your need or want is.
And Trowdy was really clear with me that he needs to move cases of wine.
Well, I have a background in the wine business.
I have a 20-year track record of driving hundreds of millions of dollars of revenue.
And I know there's one thing that I know in that sale so that I could help him.
He said, well, if you can move cases of wine for me, I can get you to Gary Vee.
So I made a deal directly with Trowdy, who was amazing and actually, as you saw, or hopefully saw, and the video portion,
Trowdy sat in on the interview portion with Gary Vee with me. He's an amazing guy.
So the point or takeaway here is that when you can't get to the person you're trying to get to, take a step back and look at other ways to connect those dots.
What other way, what other person can you find?
And remember, I've been working on this basically for three years since 2016.
That was the first time I reached out to GaryVee.
But the key is, I never gave up.
And you should never give up, too.
So I'm dying to answer all of your
questions. I actually had a question that came in yesterday that I wanted to share. And this
is with someone that I've known for a while and has been on this journey with me. And reached
out to me to say, Hey Heather, I just got this new job. I was so excited and today they presented me with my letter of agreement
to sign and the compensation was not near where I thought it was going to be.
I can't take the job like this.
I phoned the woman who's in charge to speak to her, but I'm feeling very nervous.
I want the job.
I love the job, but I'm scared to counter what do you think?
She also put, I'm rereading part five and six of your book competence creator,
I thought it would help, which was really cool.
So here's the thing, in any situation,
there's a value exchange, but the bottom line is this,
people will pay you what you are worth.
That is facts.
So you need to know your worth, know what works for you,
and you need to stand firm in it
in a very kind, calm, positive way. There's no room for emotion in business. You need to take
emotion out of it, getting upset, crying, yelling, feeling angry or hurt. That means you're taking it
personally. This is business. We don't know that person's situation. Maybe they were told there's a cap on what they can pay
But now it's on you. This is where the negotiation begins
What is the value proposition that you're bringing to the employer?
How is that going to make them money? Doesn't mean that you know
You don't just have to be a salesperson to know you're helping a company grow your goal is to show the company how
You're delivering value and increasing their value and net worth.
So you want to frame up your conversation in that way in a really positive way that you're so excited to go to work there.
That you can't imagine how successful that you're going to be as a team.
Here's how you're going to drive value for them.
However, the current offer will not work as it stands and you want to work
through a way and a solution to get you guys to where you need to be. Oftentimes, you
might be working with an HR director or a head of one department and they don't have any
more funds, but maybe by going to the president of the company, you can access more funds.
So you want to also ask that person, hey, would it help you if I speak to anyone else?
Is there, do you have, you know, if you're having, hey, would it help you if I speak to anyone else? Is there do you have you know if you're having budgeting issues?
Would you like me to come in again and meet with some other people so that you could potentially
access more funds and bring this together so it works for both of us?
I know you and I can find a way together. You know really believing in yourself, believe in, believe in finding a solution
and be collaborative and positive with that
person.
Oftentimes, you will see that they may need your help or they just need to make another
phone call and ask for additional funds.
So the good news is I heard back today and this woman did go ahead and she claimed her
ground.
She said, this package isn't going to work for me. And I want to work with you.
And the good news is is that they came back and I'm going to read this to you. She told
me she will ask for more money. She will fight for me for more money. And she thanked me for
my honesty and told me she has a lot of respect for me for making the call and putting it out
there. So congratulations. Putting it out there and owning your thoughts,
your value, others will respect that and that's when you know you're in the right place.
Can't wait to see you next week on Creating Confidence. Thank you. 1 tbc 1 tbc 1 tbc
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1 tbc 1 tbc 1 tbc This episode is brought to you by the YAP Media Podcast Network.
I'm Halataha, CEO of the award-winning digital media empire YAP Media, and host of YAP Media Podcast Network. I'm Holla Taha, CEO of the award-winning digital media
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