Creating Confidence with Heather Monahan - Lu Parker of Be Kind & Co: Being Kind and Moving Forward Episode 69

Episode Date: August 25, 2020

What does Lu Parker, award winning journalist, KTLA anchor, self-made business woman, creator of Be Kind & Co., and former Miss USA, say about achieving your goals? Become a seeker by always being hungry, hustling for what you want, and never being bored. She understands that sometimes you need to go backwards to leap forward but you never stand still. Do not sit in fear. Make the decision. And walk out your door every day like you’ve already achieved your goal. But Lu’s greatest advice for everyone is to always be kind. Because to choose kindness—for yourself, for your family, for strangers—is to shift the universe.  About The Guest: As an Emmy and Genesis Award winning journalist, Lu has worked in the television news business as an anchor and reporter for more than two decades. She is also an inspirational speaker, author, former Miss USA, animal advocate, and founder of Be Kind & Co., a lifestyle media brand. Lu has won six Emmys for her work in the television industry. You can find her anchoring and reporting the news in Los Angeles, California on KTLA 5 News. During her career, Lu has interviewed hundreds of celebrities including Bradley Cooper, Aretha Franklin, Matt Damon, Jennifer Lawrence, Clint Eastwood, Barbra Streisand, & Kanye West. Prior to her career in broadcasting, Lu was a ninth-grade English Literature teacher. While teaching, in 1994, she captured both the Miss South Carolina USA, and Miss USA titles. In addition, as Miss USA, she placed 4th in the Miss Universe Pageant. After winning the Miss USA title, Lu moved to Los Angeles, California. You can read more about her pageant experiences and find valuable competition tips in her book titled “Catching the Crown” The Source for Pageant Competition.  Lu is an avid traveler and has visited nearly 20 countries where she has had the opportunity to meet with dignitaries such as Prince William and Kate Middleton The Duchess of Cambridge and Presidents Barack Obama and Bill Clinton. While on a trip to South Africa, Lu also had the opportunity to discuss human and animal rights during visits with Nelson Mandela and Animal Advocate Jane Goodall. Lu has an English degree from the College of Charleston where she was named Alumnus of the Year. She also holds a Master of Arts degree in Education from The Citadel.  In her free time, Lu is an advocate for homeless animals. In 2010, she created Lu Parker Project, a non-profit organization dedicated to helping homeless animals and at-risk teenagers through community projects and education. She also lives a vegan lifestyle and loves living in Los Angeles with her rescue dog, Moose. Finding Lu Parker: Website: http://luparker.com/ Instagram: @luparkerla Facebook: @luparkerktla Twitter: @luparker Connect on Linkedin Finding Be Kind & Co: Website: http://bekindandco.com/  Instagram & Facebook & Twitter: @BeKindandCo To inquire about my coaching program opportunity visit https://mentorship.heathermonahan.com/  Review this podcast on Apple Podcast using this LINK and when you DM me the screen shot, I buy you my $299 video course as a thank you!  My book Confidence Creator is available now! get it right HERE If you are looking for more tips you can download my free E-book at my website and thank you! https://heathermonahan.com  *If you'd like to ask a question and be featured during the wrap up segment of Creating Confidence, contact Heather Monahan directly through her website and don’t forget to subscribe to the mailing list so you don’t skip a beat to all things Confidence Creating!   See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit megaphone.fm/adchoices

When there's a penalty on the field, referees are there to sort it out. When there's an accident on the road, Sergeant Lindros, I'm glad you're okay. That's where USAA steps in. We help make the claims process easy, so drivers can get back on the road fast. Making the right calls, that's what we're made for. USAA

Membership eligibility and product restrictions apply in our subject to change. USAA means United Services Automobile Association and its affiliates. San Antonio, Texas. I'm on this journey with me. Each week when you join me, we are going to chase down our goals. Overcome adversity and set you up for a better tomorrow. After no sleep, I'm ready for my close-up. Hi, and welcome back. I'm ready for my close-up. Hi and welcome back. I'm so excited. You are back here with me again this week

for this crazy ride called 2020. So thanks for being here. It means the world to me. You have no idea. OK. So as per usual, another insane week. Oh my gosh. My son started zoom school.

So we are literally working side by side in the next room feet away from each other. I feel so bad, not an ideal situation to say the least, definitely, hard on him. And I'm trying my best to schedule things around him, so I'm trying, it's crazy. I've tried to do anything where I might raise my voice or have to be really talkative for after three o'clock,

which is, it's just very bizarre. And I know so many of us are in this boat where things are far from ideal with the school situations. Some of my friends said that they sent their kids to school and that's been hard because it's stressful and the kids can't leave their desk. And then there's people like me that are at home with their kids and that makes it really complicated

when you're working from home. And then of course there's people who, I don't even know how they're doing it because they have to actually go to a brick and mortar store or location and their children are too young to leave alone. And really how could you leave any child alone during the day when they're in Zoom school and you need to make sure they show up for the class and don't get distracted because it's so easy for them to

look out the window or pick up the phone or turn on the TV if they're by themselves. So there's there is no good solution that is for sure and I'm feeling your pain. If you're in it you are not alone. Oh, we will get through this. That's, you know, we've got to keep saying, because we've got to find a way to do it. So we will. So that was not the hardest part of the week actually. It was so crazy. So I found out about a new LinkedIn program called profinder and I found that out from a woman that I was connected to. Oftentimes people will connect me to someone unlinked in and say, hey, why don't you meet my friend and maybe you guys could work together

or help each other or whatever. And I said, okay, I can make time for a 10 minute call. So this woman I get on a call, and this is what happens very frequently. People wanna be a guest on my show, on this show, on our show. And typically if someone's calling me, and I'm not calling them, it's not someone that I really, you know, am excited to have

on the show. So I typically get a little annoyed when that happens because it's basically me being called, you know, giving up time to be on another call or to do something else so that I can be pitched. So that was how this call started. However, the call ended up changing and she ended up sharing that, you know, hey, maybe I can help you out one of the way that I've been able to land new clients during the pandemic has been through LinkedIn profinder. So I thought, oh, that's, I don't know about that, you know, and it just reminds me there's so much in this world we do not know about. It's overwhelming, right? There's someone out there whatever problem or challenge you're having. There's someone out there in the world that's figured it

out. They found the solution, they found the software, they found the person, they found the answer, and you just haven't found it yet. That's annoying. However, you need to keep looking for it, right? So I'm always wondering, okay, maybe this is the one thing missing from my business, or maybe this is a thing that makes it easier, or you know, move faster, or solves my pipeline problem, or solves some problem that I haven't fixed yet. So I go into profinder, and I want to set up an account, and they come back to me and say, oh, you can't,

because it says you're out of the country, and I'm saying what's going on? And I'm forgetting that I started working with this amazing young woman who's handling a number of different things. But one of the goals for me is she's trying to handle some automation for me so that I don't have to be everywhere, you know, and be doing everything that she's doing things. I didn't understand, you know understand the complexity of what is involved

behind the scenes, because frankly, I don't wanna get involved in that. I wanna do the things that I need to be focused on, which are my coaching calls with my clients, my speeches, my writing for my new book, the things that only I can be managing. Anyhow, make a long story longer. I end up getting locked out of my account on LinkedIn,

and I didn't know what was going on. I just got this message that said, your account has been restricted. I didn't even know that happens. And so I was freaking out and I stopped myself. And I reminded myself that a couple of years ago, when I first got fired, so maybe it was a year after, I'd finally gotten my knowledge panel on Google, which was a big deal to me at the time. I had never had one, So maybe it was a year after. I'd finally gotten my knowledge panel on Google, which

was a big deal to me at the time. I had never had one. It said I was an author, and I felt really proud. Anyhow, my son decided to link something to one of my accounts as he will use my email addresses for different things, because he was younger and didn't have his own yet. And he ends up switching the name on my Google Knowledge Panel to sway, which was his

game name and anyhow I lost my knowledge panel. I had a nervous breakdown because I thought I worked so hard to do this and he took this away in one second and I was so upset. I wasn't mad at him. I was mad at the situation. Anyhow, I feverishly tried to fix this and worked on it and called people and asked for favors. And I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm. So I thought to myself, I want to cry. 90% of my business leads come to me through LinkedIn. Can you imagine that? Okay, so that's a huge problem now that I'm having this epiphany, right? Is that I don't want to be that heavily dependent on anything because if that thing goes away, hello, we've got a major problem to fix. So in my mind, I start thinking, okay, how to remember the knowledge panel situation.

You got it back within a month. Everything's going to be okay. You know, we'll work through this. You need to find someone that works there that can help you. So I write a nice note back to the somewhat automated email. I'd received back that said, you know, your account's been restricted and we'll be in touch. And asking a bunch of questions.

And luckily, they responded and answered to me. And asking a bunch of questions. And luckily, they responded and answered to me. And they said they just wanted to, you know, essentially check out what was going on. Make sure there was nothing fraudulent in my account. Find out of my account had been hacked. Find out, you know, in a number of different questions. Find out if I had done anything wrong to the account. So I tried to remain really calm, but then I also started thinking to myself, okay, where's case scenario? If it's gone, what will I do to get business calm, but then I also started thinking to myself, okay, worst case scenario, if it's gone, what will I do to get business for next month?

Because typically what I do is I post about my coaching programs, especially the last week of the month to drive business for the first September one start date. So next week, coming up here now, last week of August, that's when I really get aggressive and post a lot, sense of urgency. There's only two days left, only five spots left, whatever it is.

And that's been my strategy thus far, and that's been working. So I was just gonna rinse and repeat. And anyhow, I thought, okay, I'm gonna need to move to an email strategy. And so I jumped over to this young lady I've been working with, and I said, listen, we gotta pivot fast and get into an email strategy.

We gotta start getting aggressive in that direction, and LinkedIn might be gone. I don't know. I guess I'll have to make a new account, and all my testimonials will be gone. Oh my gosh, that was really sad part. But anyhow, I ended up getting it back, and I was super stressed out about it for 24 hours,

and they were very nice to me. And they explained, listen, there's rules and regulations and we can't have multiple people logging into your account and it looks like your account actually may have been hacked. And so bottom line is this, I had to reset all my passwords and I've actually been having issues where with cybersecurity, anyhow, where people have been trying to reach me

and take my passwords and try to get into my accounts. And that's why two-factor notification where you have to get a secondary code is really important for any of your accounts, bank accounts, social media, anything. That's really helpful. That's a tip that I learned.

And so I've been really diligent about that. And so I set the same thing up now with LinkedIn so that it's just me and the account. However, the strategy that this young lady had been implementing for me on LinkedIn was working amazing. And so now we've frozen that because I don't want to do anything that could potentially cause me a problem with LinkedIn. So it's just like anything I swear. When you think you have one problem solved, then suddenly the problem is back on your plate again. And then it's on you to say, okay,

what is the next solution? What is the next best solution? So I had been meeting with one of these online business managers to see if they could take some work off my plate and help me with my process and streamline things and automate things and find ways to take me out of the day to day. And I put a freeze on that right now

because I thought I need to go all in right now on the pipeline generation side of the sales process and in any sales process it's a loop right and we need to start with how do we create the pipeline and how do we funnel people into the pipeline the goal is to automate that not for us to I don't want to have to hand hold all of that just it's too much work that you shouldn't have to be doing. So that was one of the issues or issues that are back on my plate again, is drive people to the funnel, get them in the funnel. And then once they're in the funnel, record them,

keep track of them, and track somewhere on a grid, a Google spreadsheet, an Excel doc, whatever, where they are in that process. So the notes could be, hey, this one wants to do a 15-minute call for executive one-on-one coaching, has a couple of questions, and I'm supposed to follow up on such and such date. So really tracking where are they in that process? So you can start measuring, okay, what's going well, what's working, what's not working?

And this is back to, you know, with copy points or with email blasts or whatever, you know, let's test a couple different things. And then let's see what has the best response. Let's optimize that and lean into that. And let's ditch the stuff that's not working. And then the goal would be, at some point, to have somebody filling in these things for me so that I don't have to do all of them,

whether it be someone doing the one-on-one calls for the qualifying calls, the 15-minute calls. Anyhow, so all this process, I'm constantly looking at how can I improve it, how can I accelerate it, how can I automate it, and how can I hand it off to somebody else, and then this situation occurred where something that haven't going really well has now stopped.

And I'm in this moment in time where I'm saying, okay, how can I diversify my funnel, and I need to start leaning into different things. So I really am gonna start trying to lean more heavily into email because I own that. That's not something that someone, you know, can shut down on you. At least I don't think so. I'm hoping that doesn't happen.

So and I'm just saying that joking, but it's just because it's so crazy that I never thought my LinkedIn account could even go away. Much less it did for 24 hours. So anyhow, it's so good to build up a personal brand and it's so good to build credibility and trust with a community so that people like you know you want to do business with you, but you need to be aware at any point in time those platforms could disappear or your account could disappear, you know, whether it be by your choice or something you did wrong or not.

And anyone could get hacked at any point in time and that could appear as if you did something wrong. So sharing this with you so that you look at your business and look at where your funnel comes from and look at your brand and see where you could be exposed and where you could potentially diversify your business, your audience, because leaning into much on one thing or one solution is really risky.

And I felt the pain of that this week. That is for sure. I was so excited when it finally went back on. So that's my big epiphany moment from this week. And the thing is, I love LinkedIn. I think it's so interesting. I love the people that I meet there because we're all there business, and we're all there to learn and push each other. And I've met so many amazing people.

And first September, I already have so many amazing people from LinkedIn coming into my coaching program, and I'm really excited about the opportunity to learn from one another, push each other and hold each other accountable and go to the next level. So it's been great. I'm praying it continues to be great

and continues to grow, but I'm also committed to diversifying my funnels and where those funnels are coming from. And I hope that that sharing that story with you at least helps you to think about what your current strategy is and if there is a way to diversify it and improve it and automate it, of course, wherever it can. Okay, so today, this is so interesting. I met the guest that you're about to be. I met her a couple of years ago in LA, the first time I went on her show, and she's legitimately the most gorgeous human being ever.

Truly, she's former Miss America. You know, she's rather intimidating, she's very tall and completely dropped and gorgeous and articulate and amazing. And so when I first met Artisette, oh gosh, this lady is a flipping knockout. I can't believe it. And in the end, it was funny because,

and she'll tell you the story. Actually, when we sat down and talked next, she asked me for some help and it was so ironic because she wanted help with speaking. And this is after I already had launched my speaking business and I had been picked up by a number of speaker bureaus and I was killing it on the speaker circuit. So it was super easy for me to help her

and I jumped at the chance to do it. And like me, she was blowing away when another woman really wants to help. Another woman, because as we all know, that it's not always the case sadly sadly so many women want her hurt and set up other women but anyhow she is not like that I am not like that and so we headed off. I love this woman. She is an absolute doll truly one of the nicest people that I know and you're gonna love her. She's gonna drop so much wisdom on you right now.

I mean, you have to listen to this interview. It's so flipping good. And it's really the first time that I've had a good friend of mine on the show, so I can't wait to hear what you think. Hang tight, we'll be right back. We meet a different guest each week. We're going to turn off the screen.

Hi and welcome back. I'm so excited for you to meet my guest today. She is a former Miss USA PoliCow. She is an anchor for KTLA TV and an unbelievable anchor that Emmy award winning journalist. She is the founder of Bee Kind and Co. And she is a very dear friend of mine. Luke Parker, thank you for being here. Hi, beautiful. We did it. We figured it out between the six month old puppy and my year, everything going on. We figured it out. It's a beautiful thing. It is a beautiful thing. So thanks for being here. And I wanted to get into, you've achieved a tremendous amount

of success in the public eye. You're very much in the public eye, especially out in LA and worldwide. Can you talk to us a little bit about how did this all begin for you? Like where does this come from? Did you, when you were a little girl, did you know that your life was gonna play out

the way that it did? Of course I didn't know that your life was gonna play out the way that did? Of course, I didn't know that my life was gonna play out the way it did, but when I look back, I attribute a lot of it to Girl Scouts in a crazy way. When I look back, I know that sounds crazy, but you know in Girl Scouts, were you a Girl Scout by chance? Yeah, for a hot minute.

Okay, so remember when you had to get the patches, you could win the patches if you did this, this, and this, you got that patch. And if you did this, this, and this, you got that patch. So that's very small goal oriented I had to do this, this, and this, right? I don't know where that came from. My parents never pushed me to be successful or to get out there and go and do, but I've always had this yearning inside that there was something out there that I was supposed to be doing.

I never, and still, don't know exactly what that is, but it's always inside saying, move forward. And so, I don't know. I grew up in a really small town. My parents divorced, great relationship with them, still throughout the years. And so I grew up as a country, like way out in the country. A small school played a lot of sports.

It was very successful because there was no one at the school. So basically, you're definitely, you have a space to be successful because it's not like 500 people in your class. I graduated with 32 people, I think, my senior year. So, but after college, I went to graduate school and then ended up being a high school teacher. I don't even know if you know that.

I did it know of that. Yes, I was a high school teacher for about a year and a half and then decided to be in a pageant. And that's when everything sort of flipped. And I was living in Charleston, South Carolina at the time and ended up winning Miss South Carolina, USA, and then represented the state in USA and somehow walked away with that crown. That was crazy. It was a long time ago. So what happened there was once I won Miss USA,

I was living in Charleston teaching school. They moved you to where the company was based. So they flew me to LA, set me up an apartment with a chaperone. I was 25 years old. And I thought I'd died in Gondheaven. And I'm still here. National Security Experts are warning. Our aging power grid is more vulnerable than ever.

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to weather any storm. NetSweet.com slash monahan. Your whole life changed from that one incident. Were you nervous back then competing and competing at that level? I have thought about that over the years and I really wasn't. It was, of course I was nervous

and of course you're excited. But I had this great guy who I met. It was the first gay man I'd ever met or known. This was in the 90s. So I went to get my hair colored and he had heard that I was gonna be in a pageant. He worked at the salon and he said, well, can I see your application? And I had handwritten the application and he was like, girl, you can't handwrite the application.

You got to like type it out on a typewriter, right? Not a computer because there were no computers back then, right? But anyway, so he kind of took me under his wing and said, this is the deal. You walk out of, and this is great advice, Heather, for the listeners too, when you have a goal or when you're trying to achieve something or you're going on a job, he said, every day from now until the day of that pageant

when you step on the stage, you walk out of your house every single day as Mish USA. You're not Mish USA yet, but you will be and you walk out knowing you are Mish USA. Act like you're Mish USA everywhere you SA, you're not miss but you will be and you walk miss you SA act like you're even if you're at CVS. advice. I totally agree when I did my first t

for the two months leading I would say 50 million f I would really get excited the of my TED Talk, I killed it. I would really get excited about, I visited the venue, you know, and all of it was around this. Oh my gosh, I killed it. And I truly believe that works. Well, it's a visualization, right? They say visualize you doing what you're dreaming of, visualize yourself and the relationship that you want to be in, visualize yourself in the house you want to own.

By the way, I listened to your podcast the other day about, that's the house that Heather bought. No, that's a house that Heather built. A bill. That's right. The house that Heather built. That's a great podcast. By the way, I'm not sure which one that one is, but you guys should do it. That was the Nina Susman podcast. That's right. Thank you. I'm putting that in my new book.

I'm putting that story in my new book because I've gotten so much feedback that it resonated with people. Yeah, of course, because it's like, what? All right, so one of the things that we were talking about offline is how different your life would have been, what different trajectory you had gone on

if you had been first runner up instead of the actual winner and how close of a different those two positions are. After I won and I judge several pageants afterwards, figuring out that I won, it was like a lottery. I mean obviously all the girls that were at that level were you know had done really hard work. They you know looked good, they had shown up prepared, right? So a lot of the girls could have been in the USA. So it just narrows down, narrows down, narrows down. And then I just believe it's fate

when it gets down to like the top three. It's like who answers the question properly? What question gets asked? And so it's fascinating that, so if I'd gotten first runner up, I would have gone back to Charleston, South Carolina, and I was still going to be teaching. I probably would have ended up,

I had just been asked to coach the JV basketball girls team, so I probably would have gone back and coach basketball and kept teaching. But I know in my heart that I would have ended up being propelled to do something, maybe I would have ended up in Atlanta or maybe I would have, I'm not sure. Who knows, we can't assume that, right?

I probably would have gotten married and had kids. Maybe who knows? So it's so interesting though to just think of that, those one, it's like for me getting fired, right? Like that totally changed my life and my career. And it's interesting when you get a little bit older so that you can look back and reflect on those really,

you know, those moments that were everything pivoted in your life and you can't imagine if that hadn't happened where you'd be. Right. Exactly. And California, I had heard of Los Angeles, but I didn't know really what to expect when I got here. And I moved here and the weather is

amazing. And my mom always reminds me, she said, Lou, you don't remember this. She said, but in high school, you always said, Mom, I want to live somewhere where I can wear what I want to wear, say what I want to say. If I want to have purple hair, I can have purple hair. I don't think I ever wanted to fit into a mold into like a puzzle piece, right?

I wanted to be able to express myself. And here, no matter how you express yourself, I'm like vanilla boring here, you know, compared to like what goes on here, because there's so much, you know, creativity and diversity. And I think I like that. I think I like living in that space. And so maybe, you know, L.A. was a magnet for me

and drew me here through the pageant, who knows. But I do love it here. I've been working here as a TV news anchor for 15 years. It's so crazy. I'm like, where did the 15 years go? But clearly, I'm having fun. Clearly, I enjoy my job. Clearly, things are good because the 15 years is just like and I'm never born. I'm gonna put it that way. Lou, how did you end up landing anchor at KTLA? Because obviously that's the most sought after job in TV. Yep. A lot of work. I definitely paid my dues. So I was living out here as a Mishu SA, you get paid for a whole year, travel and do your thing. And then

literally we always say you arrive in the limo and you leave back then in the cab. We leave an Uber now. But literally it's like you're a Mishu SA, we leave in an Uber now, but. Um, but literally it's like, you're a misUSA, you're this and that and then the new girls here, they're like, all right, push your ass hard. You're going to be out. That's right, but I mean, clearly I did that to someone else, right?

Um, so I stayed for an extra year and just dilly dallyed, I'm not even sure what I did. And then it came to the point where I was like, you know, I got to start figuring out what I want to do. And I had an agent at the time and she was just, they were kind of pushing me to act. And I am not a good actress.

So I just, it made me squirm to be in auditions. It just, but when a camera was on me as Lou, I felt very comfortable speaking and expressing myself. But if I had to be someone else or cry or whatever, it was weird. So I guess my agent happened to see back in Charleston, South Carolina, where I was from, that they were hiring a education, again, fate,

an education reporter. And so they had followed me, the CVS station had followed me to Miss USA and a Miss Universe where I competed in the Philippines. So they knew me. And so I went back and interviewed, they offered me the job and I told them no because I was like, I don't wanna go back.

I wanna stay out here in California, but I do, my acting coach said, as long as you're on camera, you're moving forward. If that's ultimately what you want to do. So I packed everything back up, went back 3000 miles, back to South Carolina and worked at CBS for two years. I was horrible. I look at some of the live shots.

I mean, it's like when you're in sales for the first time and you go on that first call or whatever you're doing, right? You've got to get the experience or if you're a trial attorney or whatever it is or building a business, you know, you're doing, right? You've got to get the experience or if you're a trial attorney or whatever it is or building a business, you know, you're learning, but I was learning, unfortunately, on camera in front of people. So that's painful, but luckily I got,

two years later, I got a job in San Antonio, Texas as Weekend Anchor in General Simer Reporter. Now that means I've gone from education reporter talking about education now to anything, death, destruction, school board meetings, positive stories, whatever. And then I was anchoring on the weekends. And I was there for about four years.

They got a job at the CVS affiliate. They're always with the intention with my eyes on LA. I would spend my holidays. I would come out here and try to do interviews even on my vacation days just because I wanted to, you know, I was a hustler. I still am a hustler. Like I like the hustle. You are. You definitely are. Yeah. You are too. I know they're very with that gene, if, you know, for the listeners out there, if you have that, where you're always hungry for something else. Maybe it's we're seekers that I like to say I'm a seeker, or maybe I'm, you know, just trying to continue to learn.

I just don't want to slow down. I never want to say the word I'm born. I hate when people say I'm born. I'm like, how can you be born? I have a list of things back there and like 12 projects I want to do. And 20 countries I want to visit and you know Anyway, I luckily finally got a job out here in

2005 I got the weekend anchor gig and I could not have flown out here faster But Liam that's a great story of having to go backwards in order to leap from forward. And I think that's a really important point to make to everybody. I did the same thing. In my career at one point, I was running my, I was an equity partner, I'm coming running a pretty decent sized company. And I took a step back to have a much smaller job and a much bigger company because I knew that once I was in, I could elevate very quickly. So, sometimes that is the take.

Well, and you definitely things are a little different now on TV, but you can't in any job expect to all of a sudden be great at it, right? It's like with anything a sport, you have to go out

and hit the baseball like hundreds and hundreds of times or shoot the free throw a million times, right? To get good. And it's the same thing in business. So, and then when you're starting over exactly the same thing, even with B kind and code,

this, you know, company that I've started, I'm starting it so at scratch, right? And I'm looking at Goop and Thrive Global and all these companies that started 10 years ago. You think, oh, Gwyneth Palshrow just started Goop and like, you know, a year and a half ago, and now it's this huge company, they've put 10 years in, right? Ariana Huffington put so much into thrive, global and Huffington Post. And she actually, I was reading an article the other day, and I was sort of thinking, what am I doing, which I'd love to talk about eventually,

but like just making a decision, like I was sitting in fear for the longest time creating, well, basically I should say what be kind and co as this lifestyle media company that I've started. And I'm wanting to take it to the next level. And I was sitting in fear about it. And Ariana Huffington is turning 70. And she wrote, she's like a role model of mine, but she wrote a blog. and she was talking about turning 70 and what that means and looking back. And then she just out of the blue was it was my sign, the sign that I was looking for. It said, I didn't start Huffington Post until I was 55, and I didn't start drive global until I was 66. And I was like, there it is.

There it is. Because I keep, you know, cause then women and men maybe too, but for me as a woman, the older I get, the more I'm like, well, I am too old to start this. Or maybe I'm too old to do that, or maybe I'm, but no, we're not. I mean, we've got like 40 more years to go, right? And so it's so true.

When I read that, I knew it was a sign from the universe. I'm a big sign looker and watcher and very attentive to that. And when I read that, I knew it was a sign from the universe. I'm a big sign looker and watcher and very attentive to that. And when I read that, I was like, there it is. And I literally made the decision the next day and hired the branding marketing person. Absolutely. I wanted to say that. Yeah.

So that's such a great point. And I talk about this a lot on LinkedIn, which is, we are never too old. It is never too late. And now is always the right time. Easier said than to believe that, right? I'm like, yeah, I hear you, girl. But then with your, you know, so example, you know, I'm wanting to take B kind and co, which started out as a passion project and a blog. I want to take

it to the next level. And so for the listeners, I'm trying to take it from, you know, a blog to more of a magazine style website. And I'm wanting to up my game in terms of getting content out there to everyone I want to also get some really cool hats and t-shirts and masks. But to do all that, I can't do that alone. A, I don't know what I'm doing in terms of that. I need knowledge. I need someone to actually go in and do that on the website. And I have a full time job, right? And I'm single.

I'm like, how am I going to spend this money? What should I be spending this money? The world might end in October or what happens if everything shuts down. What if I lose my job? Like I just went through all that, right? And what if what if what if what if what if? And then I finally just, you know,

I wrote about it actually, I wrote a blog about it. It's like make a decision, right? A friend of mine said to me a couple of months ago, they were like, just make the decision and move on. Just make you'll feel better. And once I did, I did feel better. That's the cool thing about it. It's like when you make that decision, what's the worst thing that can happen, right? Yeah, I

lose some money. It doesn't work out. But in the process of taking that chance, trusting myself, moving forward as opposed to being stuck, maybe not what I envision is going to happen, but something will come from that. Maybe someone sees what I'm doing and something comes out just like with my speaking engagements. I nurse all see coming from BeKind and Co, and all of a sudden I get an email from someone saying, hey, will you come speak at our convention?

And I'm like, sure. So it's weird how you have to really trust the system, trust the universe, right, and go with your gut. So, so true. And I even remember, Lou, remember that the getting a pandemic when you were working so much because obviously anyone who is covering the news right now is busier than they've ever been, right?

Like, you were all hands on death all the time. And I remember when you sent me text. And the studio too, not at home, because we're essential. So now I'm having to go in the studio too. That it's a lot. Yeah, it's scary. There's a lot of energy that has to go into that

that is just intense. I remember you sending me a text saying, I feel like I want to do more. I feel like I want to do more. I feel like I need to create something. Should I do a podcast or a book? I'm like, only Lou would be freaking working around the clock just in a pandemic and trying to figure out if she should write her first book or launch a podcast. That was. I know.

I think it's a problem. I think I think I might have to diagnose myself with some thing. But you know, I took your advice. You know, you've been so great, like just giving me advice. And quick too, you are like fast on the money with Texas and emails. I'm always like, Heather got back to me so quickly. I'm so bad about like I'll delay it like half a day or whatever. You're like, just do it. Move forward. Go. And I'm like, I know you and I know that's all you need to hear. Like, all right, this one's going to take this long.

This one can take this long. Which one do you want to do it? Now go. Just get it done. Just go and do it. So I've been playing around with that a little bit with the podcast and coming up with a concept. I hired someone to in the beginning just to work with me in the development stage with it,

I have not pulled the plug on it, but I definitely have started the flow forward, which is a great thing. And even like the other day, I was thinking to myself, you know, I was putting pressure on myself, which I think a lot of people do, is they put pressure on themselves to either achieve or to be better or have a better body or,

you know, have a better job or whatever it is that you're a better friend or a better lover or whatever it is that we don't sit back and say, look at our progress and where we are at this point, right? And be grateful for that. And look back, you know, someone said, one time, go back, I know not everyone has a bio. We have bios, because we work in the media and like in this life, we have bios, right? But if you don't have a bio and you can't go back and read your accomplishments occasionally, just list out everything

you've accomplished in your life and everything that you've accomplished. And people will sometimes say, well, I don't know if I've accomplished anything, you know, there's nothing I've done so far, but there, I mean, anything, right? Graduating from school, having a baby, getting married, finding your first job,

moving away from home, all those are accomplishments. And it helps to look back at your bio, sometimes I think, too. I do that just to be a cheerleader for yourself. I think we forget, and we doubt ourselves. And even before this interview, you think, I wanted we forget and we doubt ourselves. And even like before this interview, you know, you think I wanted to talk about certain things. And then I'm like, well, you've got to look and think like what you've done. And it just feels weird to me to do that. But

at the same time, who's going to be your biggest cheerleader if you're not, right? You're with yourself all the time. Mine will be your biggest cheerleader, right? I mean, you have to go out and be like, Hey, I did this and I did that, but just tell yourself that. And then it gives you more energy. Yeah, and it gives you confidence. And actually, one of my mentoring clients, we had that task. We said, go get your resume or look to your LinkedIn profile.

It was all business people. And read through it as someone coming in and meeting you for the first time and then you'll begin to see yourself through that, you know, rose colored glass. So that is really impressive and also reading back testimonials that people will leave you or I keep a file on my phone called Fam Love. And any time someone sends me a really nice note, I screenshot and I put it in there and I know when I'm having a tough day, you know, I look through those little notes and say, Oh, yeah, I remember this is all good. Yeah. I mean, because I think a lot of times we can focus on the negative

comments, you know, there's that whole thing about non-attachment and that don't get attached to the good or the bad, right? I remember someone saying something about non-attachment. I was like, well, I can't go into a relationship, non-attached, or to, you know, starting a business, non-attached. But I think their point was, and I think it's a Hindu belief, possibly, if someone knows they can email us, but it's non-attachment to the good or the bad. So you're not attached to the high, you're not attached to the low, you can flow in both spaces and not be like rollercoaster with it, right? So your emotions are not rollercoastered because of what people are saying. If you're struggling with swelling in your legs, ankles are feet, you're going to want

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It's high. It's low. It's scary, low. It's really high. It's so exciting. I'm screaming. I feel it. I'm growing up now.

Literally. Welcome to quarantine. So tell me, where did the whole kindness thing come from? Well, you know, it's so interesting. Growing up, my mom says, now that I can really sit back and look, she said that I'm very much like her mother, my grandmother, too, we call it a grandma, too, I'm not sure why, but when she passed,

my mom said she found a piece of paper in her purse that was just written on, it was like in the 70s, I guess, and it said kindness is the oil that takes friction out of life. And so my mom cross stitch that and it hung in our house all my life, right? So it was always around, because my mom had made that of her mom's quote that she had found somewhere.

Was that word just embedded there? Always were my parents who I totally consider very kind people. They're very happy. I feel like they were born happy and born kind and always allowed me to be kind to animals. Like I saved every animal in the neighborhood, get the rat or the squirrel or the dog or the cat with three legs or whatever. Wait a minute, I'm starting to get a glimpse into some of the boyfriend choices you've made right

now. Teeving everyone! Okay, go ahead. Oh my God, that's a very good point, Heather. There is a little bit of a savior of fix, like help. There is definitely a helping thing, which I think is coincised with kindness, right? But I would say probably the big shift of why it actually happens is like about four years ago, I had a situation happen to me where I actually was doing an act of kindness

for someone and I literally got in trouble for it, which was another pivot in my life. And so much so that it was a pivot where I almost gave up on kindness. I was like, I question my own kindness. I question like, I remember saying to myself, you're so gullible and like stupid and like, why do you always have to help people? Why do you always have to pick things up? Why do you always have to? Why? Why? Why? Why? Why? I didn't give up on kindness. I actually chose not to fight the hate with hate or the misunderstanding with more misunderstanding. I just knew that in the end that the truth would be told,

kindness would elevate. I didn't know it was kindness at the time. I just knew that my truth would elevate in some capacity. So I started writing a lot because I like to write, which turned into maybe this should be a book. Maybe this should be like one of those calls to actions on the internet. Nothing ever felt right. So I started looking for signs. And then about six months later, I was like, stop it already with the kind of like leave it alone, like clearly something's not happening here. here clearly whatever's supposed to be

Formulating is not working for you Lou and I was driving down sunset Boulevard and I saw a guy with a sign that said Something about kindness and I was like there it is right and Then next couple days I woke up and I knew I was like I know what I wanted it to be I want it to be like thrive global like, I know what I wanted to be. I wanted to be like, thrive global. Like, because thrive global is about like environment and positive and it's a magazine website. So I called a friend that I had known for many years who was in marketing and branding

and just gave him the idea and said, what do you think? And we just took off from there. But that was two years ago. And I've just been sitting in that space and developing that space. And it's amazing how things show up. I'm like, oh, there are more kindness things out there.

I'm just more aware of the kindness that's out there, right? Not acts that I see, but things that are being said about kindness. It breaks my heart as a news anchor, to be honest, to see all the negativity and the people being mean to each other. And it just, like, why can't we get along? Why can't we be kind to each other? Instead of like pushing some, some woman push another woman down in a store the other day. She was like 70 with a cane and something happened about a mask, a fight about a mask or whatever.

And the woman, the other woman pushed the 70 year old woman who, I mean, it was just like, I was like, who are these people? And why can't we just be kindness wins, right? Why can't we just be kind to each other, right? I know. You know, you just made me think of something, you know, everyone's saying take a break from the news and take a break from media

because it's overwhelmingly negative, right? You can't take a break from it, holy cow How that must do a number on you seeing that much negativity every day. It's very difficult. I think we just as journalists learn to we say like put the wall in front of the heart because if we got emotional about every single story, we'd be a basket case. But I truly believe that our souls and our bodies can't help, but I'm taking it in and then not only taking it in, now I'm sharing it with you, which is interesting,

right? I mean, we also tell great stories and we tell good stories and we help people and we find injustices that are happening. And so the power of TV is amazing because we can raise a bunch of money for someone who needs it or find someone who ran over someone and then kept going because we are able to share that story. But you know, that's why we have vacation. And that's why, you know, in terms of self-care. And what I talk about a lot with Be Kind and Co is self-care. Like, we have to, no matter what profession you're in, mine's just a little bit more intense, but think about like firefighters, police, people who drive ambulances, first responders, nurses,

doctors, think about what they go through as well, right? But then like what we're all going through, now collectively, even hearing the stories of tens of thousands of people dying. If we don't stop and check in with ourselves and say, how do I feel about this? You know, because stress is starting, you can feel the tension around right now, right? Everyone's like, it's just getting to the point where, but I think it's because we might not be checking in, right? So we've got to like, and I'm guilty of it too,

just to stop, meditate, just get quiet, take a bath, go on a walk without your air pods or whatever they're called, the ear things that I finally just got. You don't have to always have those in your ear. You don't always have to be listening to something, including music. I'm not a big TV watcher and Sunday night. I did something like I was like, I got home and I said, you know what tonight, you're gonna give self care to yourself, you're just gonna watch a movie tonight. I don't know what you're gonna watch, but you're gonna sit on the couch, you're gonna turn on the TV and you're not gonna work, you're not gonna listen to a podcast, you're not gonna, you're just going to check your brain out.

And it was so awesome. I haven't done that in three months. Gosh, you needed a break. I'm so glad that you gave it. It wasn't important. I mean, it was just like some a documentary on Netflix, you know, but it allowed me to check out, which is important for everybody. You got to figure out whatever your check out is to do it because if not, we're going to implode.

But that's where B kind and co comes in because it's a place for people to go where they can feel good and know that they're going to get positive uplifting messaging, not negativity and that can be the check out and that can be the escape. Exactly. Thank you. And it's not be kind and co like, woo, fluffy all the time, like, you know, helping in relationships, its with your kids, its kindness in that moment when you're driving, when you wanna be like, I'm actually a very patient driver, but I have friends who are not, and I'm like, whoa, what are you doing? With the horns getting ready to get hit

before anyone's doing anything wrong, right? And so just recognize those spaces, right? Where I really believe that I actually get off on letting people in front of me or letting someone, not honking at someone when they're sitting in the light because they're texting, because I've been guilty of that too. Giving them three seconds now,

it's 10 seconds, they're gonna get the horn. But giving them that three seconds, for me, it's very gentle, right? So they go, Oh, no, oh, I just realized I'm at the light. Oh, she didn't honk at me. Oh, that's cool. She didn't honk at me. Their day is much better, right? Because they're not going to get the like, you know, yelling at them, right? And because then all that does is stress me out, it stresses them out. And why not, if you can be kind one, if everyone could be kind one time a day, that energy in the universe, it shifts, it changes just like being negative shifts the universe as well.

Oh my gosh, it's so well said. And I'm so grateful that you created be kind and code to put more good in the world. And thank you for featuring me and giving me an opportunity to write for it. So I really appreciate you doing that. No, you've been so awesome. I know Heather and I met at KTLA. She came on to speak. What were you talking about your book?

I think my book. Yeah. She came on to talk and I had just started thinking about getting into the speaking world where you speak on stage and she had mentioned that she did that. So I was like, I don't want to ask her. I don't know her. And so I just pulled her aside and we didn't know each other at all. And I said, Hey, I'm just sort of thinking about the speaking thing. And what do you think about it? And Bobo and she was like, she thought, you totally should do it. Of like, she totally should do it, of course.

You totally should do it. This is how I did it. I'll send you an email with some information. And I was like, oh, you're so sweet. Thanks, Heather, Lou, nice to meet you, whatever. Literally like seven hours later, I get like seven pages of like everything she's ever like done research, contacts,

who I should link into, what bureaus I should go to. It was just really cool. That was an act of kindness. Because if you really think about it, it's women to women too, which is an issue a lot of times, is women don't want to support other women, right? And I talk about that a lot. I think it's so important for us to hold each other up.

Your success does not mean my failure, right? It's like success. There's so much opportunity. And by you helping me that day, you help propel me forward, right? And now here we are now, right? Whatever that means. But I'll never forget that because you took it upon yourself and said, oh, I'm not gonna help this TV anchor. She already has her job and she has it. It'll be competition for me on stage. You totally were like here, blah, you gave me everything. You know, I believe much like you that putting good out into the world comes back to you,

tenfold and I never know what it's gonna be, but if I keep showing up and doing that next right thing and supporting people, it will show up for me. And how many times have you guys have me back on KTLA since? And how much, you know, we've gotten, know each other, become friends. And, you know, we're able to do

so many different things together. And we're gonna hold events in the future when life comes back to a more normal life. So it ends it up, I'm so glad I was able to help you with that and shoot that email to you and support you in some way, because it's snowballed out of that You know to be so much more so for all that you've done for me. I'm super grateful

Well back at you. Well, you are a unicorn my friend. I have to tell you an incredible woman full of kindness in a world That isn't always full of kindness and in a business that definitely isn't full of kindness So thank you for creating time and coat. How can people find you and find Be Kind and Co? Be Kind and Co is easy. It's just bekind and Co.com. And we have all the content there that you can check out. I just wrote a blog about decisions and the power of making a decision and why when you just make it,

how much better you're gonna feel moving forward. Like we talked about earlier, you can go on there and sign up for our newsletter. We're gonna feel moving forward like we talked about earlier You can go on there and sign up for our newsletter. We're gonna have weekly newsletters now We used to only have monthly and now we're gonna have weekly and I'm like Weekly, you know, but the cool thing is I'm gonna be able to connect with everybody on a weekly basis and say hi And and also find out what you guys want to listen to and what you want to hear and what you want to read and what your interest are. Everyone knows they can find you on KTLA and catch you there, but how about on social media? Social media is Lou Parker LA for Instagram and then Lou Parker. But you know, be kind and co is where we're focused a lot right now.

And I think if you're interested in the kindness, I'm always talking about kindness with Lou Parker stuff too, but there's be kindin c platforms linked in and for Lou Parker. Thank you we're gonna be right back the show notes below. You to lose it's there. Full I hope you enjoyed mea

I hope you enjoyed me I enjoyed just getting to sit down with her even though it was virtually just seeing her face and oh and I'm actually gonna share on social media on LinkedIn of course and Facebook and Instagram and Twitter I'll put up a video of her and I jamming out on Zoom so you can actually see this complete knock out. She's unbelievable! Okay so hopefully you love Lou, I love Lou and check out her stuff. She's doing amazing work about kindness and it's

definitely worthwhile. We're checking out, as we mentioned, I did a blog for her on her new media platform and be kind is I mean you get to check it out. Okay, so I was asked actually today I was on a coaching call with one of my clients and he asked me he said, how there where do you see yourself and what does your business look like in the next 5-10 years? And I laughed and let me tell you why. When I used to be in corporate America, it was very clear to me. I would end up being a CEO of a major company and I'd innovate that company and I'd win awards and you know get covers of business magazines, whatever. That really was my path and that's what I was going to do. I was a chief revenue officer. So I was the number two at a publicly traded company. And for me to

get to the next spot, I would just need to either be promoted or jump to another company and do that. As we all know, that did not work out when I got fired and ended up going to work for myself, complete irony. I am the CEO now, just not a publicly-traded company. So when my client asked me this, I said, listen, here's the thing, I reflect back on that time in corporate America, and I was naive to think that I just could plot it all out. And for a long time, my little plotting out had been working, so I was deferring to that same methodology.

I just thought it would always work, and you know, I'd get that next step. And again, it's not because it would be handed to me, I'd have to push, and I would always work and you know, I'd get that next step. And again, it's not because it would be handed to me. I'd have to push and I'd have to, you know, it was finagle my way and figure it out, but I would. And then I became an entrepreneur and then I didn't know I'd write a book. And then I didn't know I'd launch a speaking career because I didn't even know speaking was a business. I didn't know people got paid for that. And then I didn't know I'd launch a podcast. And then I didn't know, I do a TED Talk and then I didn't know I'd launch a podcast and then I didn't know, I'd do a TED Talk and then I didn't know I'd sign with Harper Collins leadership for my second book and

then I didn't know the pandemic would come and I'd launch an executive coaching program and mentoring program. I didn't know any of these things. And to that end, this is why I believe this now, here's what I can tell you what my business will look like in the future. I will be helping as many people as possible. I will bring good into the world. I will teach and share all that I know. I will be making millions because the more money that I make, the more I can give back, the faster I can grow and help others and support people. That's what I want to do.

That's what I'll be doing. Do I know what that looks like? Heck, no. I don't. And to say that I'm so clear on what it looks like isn't real. And sometimes I think we say those things because we want safety and prediction or we want to believe it'll be a certain way.

But I'm not naive anymore. I know that the path will reveal itself as I continue to move forward. And this is a micro example of that. Who knows if the pandemic is gone when the vaccine comes out six, nine months from now, whatever, whenever it is. And suddenly the speaking business blows up and I'm speaking everywhere, every week again. And that's my number one revenue driver. And suddenly I have to pivot everything I get. Who knows if my new book next year will take off.. And suddenly I have to pivot everything I get. Who knows if my new book next year will take off,

and then suddenly I'm charged with writing another book immediately, and I have to really change my schedule. Who knows if the podcastism will blow up and suddenly, who knows? We don't know. So what we have to do is just show up as our authentic self every day, have confidence

and certainty that we don't know what's going to happen next, but that we believe in ourselves and who we are in doing good, that other goods going to happen for us, and that we're just going to keep on moving forward and figure it out along the way. That is what I hope for you. That is what I'm stepping into, and that is what I'm sticking with. So until next week, I hope you keep creating confidence within you because I'll be right here with you doing it together. I decided to change that dining room.

And if I fail, I couldn't be more excited for what you're getting here and start learning and growing. And inevitably something will happen. No one succeeds alone. You don't stop and look around once in a while. You can miss it. I'm on this journey with me. I hope you're enjoying this episode so far. I'm Jennifer Cohen, host the top ranking business

an entrepreneur podcast, Habits and Hustle, apart the YAP media network, the number one business and self-improvement podcast network. So, most people live the life they get and not the life they want. And I'm here to change all that. My goal with each episode is to give you the habits and hustle tips you need to show up

to your life better, bigger, and bolder. Tune in now, and I'll not only help you answer the questions like, what do you want most in life and why don't you have it, but we'll also help you make it a reality. I also pick the brains of top thought leaders on how they've gone to the top and the advice they have to help you get there too. Head over to Happets and Hustle,

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