Creating Confidence with Heather Monahan - New Year, New Foods with Arthur Agatston Episode 36

Episode Date: January 7, 2020

In a must-listen episode to ring in the new year, author of the revolutionary South Beach Diet Arthur Agatston joins Heather to enlighten listeners about the massive (and often misunderstood) role tha...t food plays in health, happiness and productivity. See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript
Discussion (0)
Starting point is 00:00:00 Blazing deals, balance options. It's Hot Grill Summer at Whole Foods Market from June 14 through July 4. Fire up the grill with quality cuts at the best prices. We're talking animal welfare certified meat. Check out the sales on Bone-In-Rib-I, Beef Cabobs, and New York Strip Steak. Round out your barbecue with plant-based proteins, slice cheese, soft buns, and all the condiments. Plus, sales on fresh strawberries, peaches, and more. Don't forget to pie, either.
Starting point is 00:00:27 Get grilling at Whole Foods Market Terms Apply. This episode is brought to you by FX's The Bear. The hit series returns with Jeremy Allen White and the Golden Globe-winning role of Karmie. He and the team will transform their family sandwich shop into a next-level spot, all while being forced to come together in new ways as they confront their past and reckon with who they want to be in the future. FX is the bear, all episodes now streaming only on Hulu. Thank you for listening to this Podcast One production, available on Apple Podcasts
Starting point is 00:00:59 and Podcast One. This is Derek's A Riding Auto Parts Story. After the third time jumpstarting my car, I finally realized my battery was dying. So I stopped by O'Reilly to have it checked. They tested it right there in the parking lot. It was bad, real bad. But they helped me find the right battery for my car and even installed it for free. Now my car starts like new. This is no ordinary subshop.
Starting point is 00:01:35 This is Firehouse Sups. Tired of overpriced lunches that under-deliver on flavor, head to Firehouse Sups, where for a limited time you can get a 499 choice sub. Choose from a medium-smoke turkey, Virginia Honey Ham or roast beef. They're custom-made hot subs that are priced ready-made to make you smile. Just 499, only at Firehouse Subs. Enjoy more subs, save more lives. Participating locations plus tax limited time offer prices may vary for delivery. So this week is a little different in that my guest has really gotten me to think about something I rarely think about my entire life. I have been into fitness working out and I love working out. It's definitely a stress relief me as well as it helps to ensure I stay healthy and don't gain too much weight. However, I've traveled for my entire career the past two decades constantly on airplanes, which is really
Starting point is 00:02:54 challenging in regards to being able to work out. And you know, with your meeting schedule when you travel oftentimes, I'll be in LA this week and there's four days, I'm in back-to-back meetings, I won't be able to work out. So I have this swing with my weight from anywhere from five to ten pounds that I can go up and down. When, typically, when I'm home and I'm at the gym every day, I'm able to bounce things out a little easier, but I've never been one that's gotten that much into what is eating healthy. I just figured eating healthy is eating apples, eating proteins, eating salad, whatever. Well, I am with an expert this week, and it's so interesting because the basis of food, food as medicine is really new to me, and that's really what we talk about today,
Starting point is 00:03:49 so much more than just weight. I've just thought about food in the role it plays with, if I liked the way something tastes, or if it made me fat or made me skinny. And today we're diving into the conversation where food is so beyond that, and it really opened my mind to, if I want to be really successful in 2020, if I want to do things differently, go bigger, I need to do things differently to prepare myself
Starting point is 00:04:13 for that. And one of the ways that I can do it is to eat differently and eat with the goal of having food as medicine to help me and optimize me and give me more energy instead of just focusing on what a scale says or how my pants fit, which up until now that really is the only way that I looked at food. So it's really, I'm blown away, I'm consumed by this and you'll see on my social media, I did a video the second I got out of this interview, I mean I'm blown away. I'm consumed by this and you'll see on my social media. I Did a video the second I got out of this interview. I mean, I'm just as soon as I got home I started watching all these videos
Starting point is 00:04:52 I'm obsessed with this concept of food as medicine and Working with an expert and having this amazing opportunity that I did today, you know The person I'm gonna interview is the author of the South Beach Diet. And just to give you a little insight, he has sold more than 25 million copies of his book. Do you understand what how big that is, how much success this man has achieved?
Starting point is 00:05:20 This is mind-blowing. He clearly does not have to work ever again a day in his life. If you sell 25 million books Let me just put it this way. You are sitting pretty happy financially So but it's very clear. That's not why he works it He spent so much time with me. I actually missed my next meeting which was terrible But it was so worth it because he's such a loving and kind and wonderful doctor and expert in helping people care for themselves, which it's not something a lot of us think about, right? We're so busy, we're living
Starting point is 00:05:53 these fast-paced lives and to take a step back and access the information of someone who's dedicated their life to helping to address the issue of heart attacks and solving how can we make people healthier so they don't have them and you know really this journey in through medicine that this my my guest has been on it's just it's eye opening to me to see the massive role that food plays in all of this so once again into some of the takeaways that I take in the most simplistic way possible to tee you up, you know, to obviously I'm not going to be the I'm not by far the expert on this topic. I'm be on a rookie, but I think I had shared with you. I watched the movie The Game Changer on Netflix a couple of months ago and I wanted to go plant-based. And I made a run for it and was really focusing
Starting point is 00:06:46 on eating plant-based. What's interesting is that I ended up gaining weight. And yes, it was over the holiday. So of course, I definitely had more junk-type food, more desserts. I wasn't eating the way that I typically would eat, so that could be part of it. But the other part was, and I learned this from my guest today
Starting point is 00:07:08 because I shared with him what I was eating and what happened. I really was eating a lot of processed carbohydrates. And there's so much in the plant-based food world, you know, fake chicken strips, fake chicken patties, fake crab cake, fake veggie dumplings. I did all these different things, but it's essentially all carbohydrates and sugar. And I'm sure there's plenty of people that do the plant-based diet that don't do it the way that I did with so much of an artificial focus, but that's how I did it.
Starting point is 00:07:41 And that's how I found it easiest to do. But that's how I did it and that's how I found it easiest to do. However, that did not work for my body and basically my guest today explained to me why. I was shutting off my body's ability to burn fat. I was making it easy for my body to gain weight and hard for my body to maintain or lose essentially impossible. And I didn't realize that the time that we eat and the calories that we choose have a massive impact on how efficient our bodies can be, our mood, our skin, so many different elements,
Starting point is 00:08:19 it's mind blowing. So it wasn't a surprise to him at all that I gained weight on the diet that I was on. He was not blown away, but he told me, listen, if you want to be able to get back into your regular clothes, I would suggest you reading my new book, which is the updated version of the South Beach Diet. It's the new keto-friendly South Beach Diet, which is adding all of the elements of research that he's accessed in the past decade. Since the South Beach Diet came out, he is adding all of the elements of research that he's accessed in the past decade. Since the South Beach Diet came out, he's put all that research, all that information into
Starting point is 00:08:50 this new book plus 75 full-color recipes, plus testimonials, plus it's unbelievable. Plus the work that he did in school systems with children and the results that he had not only with their weight and health, but with their test scores because what you eat affects your brain in a massive way. So he's doing work with Alzheimer's patients to improve memory by food choices. It just, it really has blown me away. I'm all in and I always figure I can do anything for 30 days, you know, what you can't be hurt by this So I'm going all in for 30 days if I'm going to feel the way that I anticipate I am if I'm going to lose weight and feel better and not have to go in this
Starting point is 00:09:33 Yo-yo up and down just because I travel one week versus another Then I don't have to rely so heavily on the gym and get frustrated with my schedule I'm I'm all in and I actually remembered the last time I was at my leanest was five years ago and I went back and looked at some pictures online to see I was eating an extremely low carb diet and I did that for over a year. I don't know why I stopped but it's so funny I look back at how happy I was and how lean I was and I did that for over a year. I don't know why I stopped, but it's so funny, I look back at how happy I was and how lean I was,
Starting point is 00:10:08 and I actually worked out less than because I didn't have to, but I didn't realize, and this is what worked for me, and again, I'm not pushing this on anybody. However, the research shows that this works and the science is behind it. I was feeling great.
Starting point is 00:10:25 I'm giving the same plan a shot now, especially after meeting with my guest today to see this is proven through medicine, through so much research, through so many testimonials of patients, and it really opened my mind to so many things. Here's some of the keys that I took away. Sugar, it's a killer.
Starting point is 00:10:48 I didn't realize that it's more addictive than any drug that's out there. Grazing is a failed strategy. That's how I used to eat. I would just eat bits and snacks all day long. I thought that was the right thing. No, intermittent fasting was the right thing? No. Intermittent fasting is the right thing. And I just started yesterday not eating breakfast and not eating at least until noon if not later.
Starting point is 00:11:13 And it wasn't actually that hard to do. I also learned that a lot of self-doubt happens to people when they gain weight because they think, oh gosh, I don't have self-control, I don't have willpower when that's actually not the case. So your confidence can be affected by your weight, which is actually being driven by your food choices. So let's say it's the holidays and you eat more sugar, base products and foods, your body is gonna crave more sugar and it's not gonna to have an ability.
Starting point is 00:11:45 It's going to shut off the ability to burn fat and burn these, burn the sugar off and you're going to start craving it. You're going to get hungrier versus if you make different food choices, eliminating process carbohydrates, eliminating sugar and choosing different foods that, you know, we'll get into the buckets into in detail with specific recipes. You know, it's healthy fats, proteins, green leafy vegetables, low, very, very low carb vegetables. So when you lean into that food plant, you don't feel hungry and you are able to constantly burn fat. So the real eye openers for me were sugar.
Starting point is 00:12:28 Sugar is in everything. And if you think it's easy to eliminate, it's not because now I am so dialed in and looking where it is in every food, but doing all that you can to eliminate sugar from your diet, ending grazing, ending snacking, instead looking into intermittent fasting. Some people fast for a day or two a month just to reset their metabolism. I have not tried that yet. That sounds a little aggressive. However, I guess there's benefits there too. Getting rid of process carbohydrates, getting rid of fruit. He gives a great analogy of grizzly bears as to why high sugar fruit is not helpful. And the impact that this has had on people this diet has had on people is not only weight.
Starting point is 00:13:14 It's helping to eliminate anxiety, depression, heart attacks, improve mood, improve sleep, improve energy levels, and so many other amazing things, specifically brain function, and it's been reflected in grades with students. So I'm blown away by the research that I was exposed to. I'm blown away by my guest today, who's such an amazing human being person and doctor. So let me give you a little bit about our guest today. Our guest is Dr. Arthur Agustin. He is an internationally recognized pioneer in cardiac disease prevention. Dr. Agustin worked with Dr. Warren to develop the Agustin
Starting point is 00:13:55 score also known as the calcium score, a method of screening for coronary calcium as an indicator of atherosolaris that is used at medical centers throughout the world. Dr. Aguizen and colleagues initiated the Healthy Options in Public Schools study, which demonstrated that by providing healthy school lunches combined with an innovative education program, pre-K through grade six, you can encourage healthy weights and improve blood pressures and standardized test scores in children. This project continues through the Agustin Urban
Starting point is 00:14:25 Nutritional Initiative at the University of Pennsylvania. This is so amazing. And that's getting rid of sugar, getting rid of process carbs, healthy fats, healthy proteins, and vegetables. Dr. Agustin is an associate professor of medicine at the University of Miami Miller School of Medicine and a clinical professor of medicine at Florida International University,
Starting point is 00:14:43 Herbert Worthyme College of Medicine. He's a member of the American College of Cardiology. He is the medical director of the Agiston Center for Private Medicine. He's known as the author of the internationally best-selling book, over 25 million copy sold, The South Beach Diet, his first non-academic work. Dr. Agiston created his balanced approach
Starting point is 00:15:04 to healthy eating, to help his patients improve their blood chemistry, lose weight, and prevent diabetes, and heart disease. Today, the South Beach Diet remains a trusted choice of millions with more than 23 millions copies of. The book are sold. Dr. Agustin's most recent book, The South Beach Diet, gluten solution was published in 2013,
Starting point is 00:15:23 but his newest book actually just came out in 2019, and that's the one that we're talking about today. Dr. Aguizen has published more than 200 scientific articles and abstracts in medical journals and is a frequent lecturer across the US and around the world on diet, cardiac imaging, and the prevention of heart disease. All of these things go hand in hand. In recognition of his contributions to cardiac prevention, the Society of Cardiovascular Computed tomography created the prestigious Arthur Aguist and Cardiovascular Disease Prevention Award, which is given annually to pioneers in cardiac prevention. He was named one of the Times 100 Most Influential People in 2004 among his many television appearances. Dr. Agaton was featured along with President Bill Clinton on Sanjay Gupta's 2011 CNN special,
Starting point is 00:16:12 The Last Heart Attack. So to say that my guest today is an expert is an understatement, but to let you know what a really sweet, nice caring person he is. He really is. He's fantastic. He's a wealth of knowledge. And I'm so excited that I got the chance to sit with him and spend hours with him, learning from him. Some of the information you're about here is going to blow you away. But I figured if I really want to go to the next level in 2020,
Starting point is 00:16:41 this is definitely a difference maker that can set me up to do it. And it can set you up to do it too. So I'm really hoping that you give this a shot. It's I'm going all in and you can keep up with me on it. Before we get there, I've got a 30 second commercial for you. And I'm going to throw a lot of numbers at you. But please stay with me in just 15 minutes. You could say 15% or more on car insurance. with me in just 15 minutes, you could save 15% or more on car insurance. This company has been offering great rates and great service for over 75 years. And anytime you need help, you can speak to one of their trained specialists 24, seven.
Starting point is 00:17:15 The company is Geico. Go to Geico.com today. Sorry for all the numbers. And in five, four, three, two, one, I'm at a time. I'll be right back. America and frankly the world now is becoming fat, error and sicker on what were the national recommendations. And we have a very good handle on what happened. But the main thing is people blame themselves.
Starting point is 00:18:01 They say, I thought I was following the guidelines. I must be doing something wrong. And since nutrition has not really taught at medical schools, it may be just beginning now that doctors aren't very, aren't very helpful. Which is really perplexing to me. And as you know, it's challenging because we have to wonder as end users, who do you trust? There are so many different messages out there from plant-based to intermittent fasting diets, to like you said, low fat or now low carb. Keto, it's very hard as a parent and as someone who wants to live within a healthy diet,
Starting point is 00:18:40 how there's countless movies out there. And I know we discuss some people without credibility, without research and without experience telling us what to do, how do we figure out what that right approach is? Yeah, and I mean, I think the evidence is overwhelming. So, and more and more doctors, in fact, you know, a cardiologist and cardiologist, one of the reasons they didn't teach the low fat approach
Starting point is 00:19:09 was it just didn't work. And by the way, I'm not saying you can be a healthy vegan. There's a big variety of diets. They talk about the French paradox, because here they're eating all the cream and cheese and good stuff and they never had heart disease. But then, if you say, well, I'm just a low carb advocate. Well, what about the Asian paradox
Starting point is 00:19:38 that they were having all rice and the Okinawa? They were having a lot of sweet potatoes. And they were just fine. Okinawans were living, there were more sent to genarians there than any place. And we do know how to put it together. But the other thing is trying the approaches that we advocate now. There's no downside and you feel better in a matter of days, weeks and months
Starting point is 00:20:14 and there's no downside. And if you wanna try to be a pure vegan, it's tough. But people can do well if they avoid the bad carbohydrates and the bad fats. And so what we always said from the original South Beach diet is it's not low carb versus low fat, it's the right fats, the right carbs. And we stick to those principles today, but we've also learned a lot more about nutrition since 2003, 2005, when we wrote the first books.
Starting point is 00:20:58 And one of the real issues with men and women, but particularly with women is they said, well, they followed the rules and it didn't work and they blamed themselves. And my kind of interesting experience, which led to the current book, was the summer before last, the summer of 2018. And so I was a cardiologist and diet doctor, but I would do the first phase of the South Beach diet, which is quite low-carb. What we call keto friendly. You don't actually have to be in ketosis and we can discuss what that is.
Starting point is 00:21:47 actually have to be in ketosis and we can discuss what that is. But as soon as I went to the second phase and added back particular fruits and whole grains, I would begin to put on weight and put on a belly. And my wife would say author, no more TV for you, only radio, because you know, here's a doctor putting on a belly. I could hide it pretty well with a suit, but it was frustrating. And so it was last summer. I was actually reading a great book by a friend, Dr. Robert Lustig. He's a pediatric intercranologist. He's one of the foremost really educators about sugar is really our primary enemy.
Starting point is 00:22:39 And he also wrote a book, Howe. It was called The Hacking of the American Mind and how so many of us are truly addicted to sugar. And it's a real addiction. It lights up the same area in your brain called the Neucreus Accompanes. As is lit up, if you're an alcoholic, you're addicted to cigarettes, to gambling,
Starting point is 00:23:03 to video games with kids. Vaping is a total disaster because it's very addictive. But when you do an MRI, the same area of the brain lights up. And I was reading a book and we were on vacation with the family, both my boys were visiting and we had a good healthy dinner, salmon and broccoli, and then brought out dessert from a favorite local farm, farm stand,
Starting point is 00:23:34 which was a blueberry pie. And so after eating the good healthy usual dinner, inhaling the blueberry pie as I tend to. And my wife says, you know, author slow up. And my son says, Dan, like, what are you doing? I say, okay, okay, I stop. And then the family clears out of the dining here in kitchen. I sneak back, I finish the entire blueberry pie. Telling myself, Mr. Diet Doctor, your blueberries, their antioxidants, they're good for you. Which, and then I'm reading the book,
Starting point is 00:24:20 and there's more and more about addiction. It's just recent years with much better science, we call functional MRI, where you can really see the pathways of the brain. And one of the interesting things was in studies in rats, when they were made addicted to both cocaine and sugar, and they could hit the sugar bar or the cocaine bar, they hit the sugar bar more than the cocaine bar.
Starting point is 00:24:50 And so I realized and I thought it was lack of discipline. My wife and kids are not addicted. At least not now. I mean, my wife, I think it's too late. She's not addicted, at least not now. I mean, my wife, I think it's too late, she's not addicted. She could have scoops of a dessert, but if here we were in Jo's and having a key lime pie for dessert,
Starting point is 00:25:16 I would finish a thing before anybody else got a more shared desserts before anybody else had a chance. So once I realized I was truly addicted, not to mention, you know, patients, I always said, oh, I'm a chocolate, which I am and was, but it was almost half, you know, kidding around, now I realize this had really happened.
Starting point is 00:25:44 So I set August 1st of 2018 is my D-Day and really went cold turkey from sugar which I had done this anytime I went back to phase one of this out of beach diet. It worked like a charm but our first phase was only two weeks Our first phase was only two weeks for a bunch of what seemed like good reasons at the time. And so now I realize I couldn't go back to these, some of the phase two fruits and what seemed like whole grain bread. But our whole grain bread is not really like what our grandparents and great grandparents were eating years ago. And so with the knowledge I insist in prolonging the phase one diet, the really low carb approach and no sugar at all and no processed carbohydrates, which are the carbohydrates that turn to sugar quickly when you consume them. And I lost my cravings and my belly as I usually did with the first phase,
Starting point is 00:26:59 but now I sustained it. And what makes me sustain it today, now it's a year and a half, is that I just feel so good. I mean, people say I look younger, I look better, skin improves for sure. I mean, there's so many things that improve that I won't go back just because I feel so good. I feel mentally much better focused. And my, well, one reason we extend the first phase of diet is it takes time to get what we call fat adapted.
Starting point is 00:27:43 And this one thing we didn't understand and know when we did the first book. So, if you were runner, I forget you. And some long distance running. I used to do long distance until I had problems with my knees, but yes. But anyway, so in marathons, you carb load and the idea is you load up as much sugar, carbohydrates in the form of glycogen in your liver and your muscles. You have the pasta parties a night before, so that it takes longer to burn through all that starch, the glycogen carbohydrate. And because once you did burn through that, it was called hitting the wall.
Starting point is 00:28:40 You'd run out of the starch and you'd have to begin to burn fat. And none of the storage and you'd have to begin to burn fat. And none of the marathoners ever practiced, they ran, but did not train hitting the wall. And I recalled in this fat adaption, I actually went to the very first international meeting on the marathon in 1976 in New York when I was a resident. National security experts are warning our aging power grid is more vulnerable than ever. January marked a third time at power station North Carolina was damaged by gunfire. Authorities are saying the attack raises a new level of threat.
Starting point is 00:29:17 Authorities are now checking our grid for vulnerabilities. They've identified nine key substations. If these substations are attacked power could be knocked out from coast to coast for up to 18 months. Imagine a black outlasting, not days, but weeks or months, your life would be frozen right in time right when the power goes out. That's why having your own solar power
Starting point is 00:29:35 is more important than ever. With the Patriot Power Generator, you get a solar generator that doesn't install into your house because it's portable. You can take it with you, even use it inside. But it's powerful enough for your phones, medical devices, or even your fridge. And right now, you can go to FordPatreots.com and use code Confidence to get 10% off your first purchase on anything in the store, including the Patriot Power Generator.
Starting point is 00:29:58 You'll also get their famous guarantee for an entire year after your order. Plus, free shipping on orders over $97, and a portion of every sale is donated to charities who support our veterans and their families. Just go to 4patriots.com and use code confidence to get 10% off. That's 4patriots.com and use code confidence to get yours today. If your business earns millions or tens of millions of revenue, stop what you're doing and take a listen, because NetSuite by Oracle has just rolled out the best offer we've ever seen.
Starting point is 00:30:29 NetSuite gives you the visibility control you need to make better decisions faster. And for the first time in NetSuite's 22 years as the number one cloud financial system, you can defer payments of a full NetSuite implementation for six months. That's no payment, no interest for six months. And you can take advantage of this special financing offer today. Net suite is number one, because they give your business everything you need in real time, all in one place, to reduce manual processes, boost efficiency, build forecast, and increase productivity across every department. Now, listen, the importance of having all this information in one place to make better decisions is unprecedented.
Starting point is 00:31:07 The offer in that suite is giving you is unbelievable. And it's making it all possible for you to have it. Now, 33,000 companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, e-commerce, and more. If you've been sizing NetSuite up to make the switch, then you know this deal is unprecedented. No interest, no payments. Take advantage of the special financing offer at NetSuite.com slash monahan. NetSuite.com slash monahan to get the visibility and control you need to weather any storm. NetSuite.com slash monahan.
Starting point is 00:31:42 And it was so much about car loading, but there was a group from the University of Florida and he took his endurance athletes and he trained them on super low carb and this was before any low carb was popular. And he actually thought if he trained them, when they had hit the wall and had to burn fat, they would do better, and they did. And so now we actually know that you can train yourself to burn fat much more efficiently. So today endurance athletes, the triathletes, the super endurance runners who do 50 mile races,
Starting point is 00:32:29 more and more marathoners are going low carb where they're training, you have enough fat to last for, you know, really for months to burn. Whereas, I mean, if you're running, you run through your starch in a couple hours, otherwise depending it stays before you run out of the starch, and then you often feel weak, because you're not so good at metabolizing your fat.
Starting point is 00:33:04 But when you stick with it, you get better and better. And so, you know, for me, I came back after the summer vacation. And I, one of my favorite sports now, is boxing. And don't worry, they can't hit me. I only hit them with the, sometimes it's me, but not hard. And I did with my trainer who was never easy on me. It was a Tuesday morning when I trained. The end of September was hot.
Starting point is 00:33:40 And I used to have to sit out around or two, depending on the heat and how much I ate the night before, I guess. And so I felt fantastic from the time I woke up, and I didn't take any rounds off. And I said, boy, I've now been on the low carb long enough to become fat, adapted. And now we've seen that the studies have been done about fat
Starting point is 00:34:09 adaption and it's really important. And unless your low carb and get rid of all those starts, glycogen stores, you will never efficiently metabolize and burn your fat. And how long does that take? That takes a month to some time several months. And many people improve. One of the interesting studies was done with a majorly,
Starting point is 00:34:38 American majorly soccer team, where they went low-carb and they wore GPSs. And they found that they ran further during the soccer match and faster with low carb and once they were fat adapted. And there are a lot of good studies. The only question with that is if you're doing speed work, there's an argument that you may need some starch. And what kind of carbs are you saying that you can eat during that period? Well, if you're the cars we recommend are the vegetables that are low in starch and they're all low in sugar.
Starting point is 00:35:25 So it'sparagus, broccoli, cauliflower, all the leafy greens, spinach, and brussel sprouts, one of my favorites. And so that's where those are healthy. And we always lump vegetables or fruits and vegetables together. And vegetables were really made to ripen in the fall. And that's when it was good to get some sugar, to build up some fat in your belly for winter famine. And you know, it's my best example I use in the book is with Grizzly Bears.
Starting point is 00:36:19 And so what happens at the end of the summer, they naturally have their insulin levels and be important to talk about insulin, the insulin levels go up because they have to begin storing fat for their winter hibernation. And insulin is the fat storage hormone. As we can talk about, we're always in either a fat storage mode or a fat burning mode.
Starting point is 00:36:51 And if you're heading towards a winter hibernation or for early man, which we are no longer, which we are no longer, and it's important to store a lot of fat and calories. So the grizzly bear, they first, their insulin natural goes up. In humans, it goes up before with pregnancy, because you have to store enough fat for you and for the baby. And you may have run into women who are marathoners, who they no longer menstruate because they have very little fat. And if you're exercising that much or if you're dieting that severely that you don't have enough fat, then you don't have enough fat to carry the pregnancy.
Starting point is 00:37:45 And so naturally at the beginning of pregnancy, your insulin levels go up and that's why with women today, they always do a glucose tolerance test. It should be an insulin tolerance test, but they have a tendency and often, if they're heading for diabetes, it's unmasked during pregnancy because of the higher insulin levels. And the other is adolescents who they need a lot of energy for the growth spurt and their
Starting point is 00:38:16 insulin levels go up. So with the grizzly bears, they get that head start, and then the fruit ripens. And the Grizzlies, they completely defeat, to plead berries and fruit from the forest where they're living. They have up to like 10,000 berries a day. It's been looked at. And they are storing fat.
Starting point is 00:38:44 And now they have already 400, 600 pounds in the late fall turning winter of extra fat. So why are they ravenously hungry? It's because their insulin levels have gotten higher and higher from the fructose, the sugar in the fruit. And that blocks the access to all that stored fat. The first, what insulin does is it stimulates, activates enzymes that build up the fat and it blocks enzymes that break it down. So if you sit at the airport and I talk about where I do a lot of my research while I'm waiting for a plane and you see, you're frankly overweight or just people with little bellies coming out of fast food with the cogs and they look like they're starving and
Starting point is 00:39:45 don't they have any self-discipline and there's all that energy. They do feel like they're starving because their insulin levels are high and that blocks access to the fat in their bellies and even to the starch in their in their liver. So, you know, when people who have pre-diabetes, what I call pre-pre-diabetes, high insulin levels, they wake up in the middle of the night, really starving. And that's because at night, normally you eat during the day, and when you eat, you increase insulin levels. That's what gets the blood sugar and energy from your bloodstream into your cells when you need it, and some of the excess is stored as fat and as starch in your liver. And then when you're not, when you're doing an overnight fast, your insulin levels go down
Starting point is 00:40:46 and you have access to the starch and to the fat. And that's why you don't die in the middle of the night and you normally sleep through the night. But when you've had so much sugar and bad carbohydrates, your insulin level doesn't drop down during the night. So it's blocking access to that starch and to that fat. So you wake up in the middle of the night, and even though you've got plenty of starch and fat, you don't have access to it. And so you go down and hit the refrigerator. And so, the role of insulin is so important.
Starting point is 00:41:34 I caught the invisible killer because we always call, you know, hypertension the silent killer, because you can measure your blood pressure, but pressure, but it doesn't cause symptoms. I mean, high blood pressure where it is today just doesn't cause headaches, it doesn't cause symptoms. It's kind of a myth. But insulin is way before your blood sugars are elevated. That's why we should be measuring insulin levels which we can describe.
Starting point is 00:42:08 It's a pretty simple, inexpensive test. But your insulin levels are high for many, many years before your blood sugar goes up in your diagnosed as prediabetes or diabetes. And that's seen in teenagers, they're bad, they're excess sugar, and they're bad carbohydrates, the white, red, white, white rice. Or that bad diet is turning the sugar and bad carbohydrates into fat.
Starting point is 00:42:51 And the fat is in their liver. That's the first place it goes. And it overflows, the cells in the liver causes a fatty liver, which fatty liver is the number one cause of liver failure, cirrhosis of liver and liver transplants today, and it starts in teenagers. They're turning sugar from eating too much sugar. It reverses when they just get rid of sugar for a few weeks. It begins to reverse. They're very, very good studies.
Starting point is 00:43:24 This is not controversial at all. And all gastroenterologists are seeing liver dysfunction. At the beginning, you don't see the dysfunction liver. You can only see it if you do a very high resolution MRI, which is not practical, and it's not being done. But you can measure the insulin levels. And so the insulin is turning the sugar in the beta carb hygids into fat. The fat overflows from your liver.
Starting point is 00:43:58 That's why you get the belly fat. Anybody you see, again, in the airport with a belly, and people don't think of themselves as overweight or fat. I mean, the big fat belly is, you know, it's clear, but many others have it and don't realize it. But if you see belly fat, you don't have to do an MRI. You have fat in your liver. And the way the fat is metabolized, because the fat is overwhelming our storage mechanisms, some of that fat turns into small cholesterol particles, which are the particles that get into our vessel walls
Starting point is 00:44:43 and cause heart attacks. And one of the big problems, you know, the full fat dairy, saturated fat meat will increase our total cholesterol, but it's increasing mainly big cholesterol. It's only little small cholesterol particles that stick to our vessel walls like Velcro and get in and cause the plaque buildup. So that was one of the reasons for a lot of misunderstanding about saturated fat,
Starting point is 00:45:18 full of that dairy in meats. And it doesn't cause part disease and it also doesn't cause cancer. The other interesting part about insulin is the high insulin levels are associated not just with obesity or diabetes but with heart attacks as well, but also cancer, autoimmune disease, which affects your skin, affects your whole body. And this is when I talk about all the things it can cause, you know, I sometimes feel like
Starting point is 00:46:03 a snake or all salesman because I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll say, I'll, I'll say, I'll we know the reason for most of this. So high insulin levels will cause what I call the big five obesity, diabetes your head down, headaches, dizziness, you know, ringing in the ears, asthma, irritable bowel, reflux. So many of these complaints, anxiety, depression, even schizophrenia. It's all associated with our blood sugars bouncing around all day because of bad insulin levels and it's causing us to be sick and the other thing is we're walking around hungry all day because our blood sugars are on a roller coaster. They're going up and down,
Starting point is 00:47:27 and that's part of what makes us anxious and sick, but also snacking all day. And so compared to 1970s, when we have three meals, maybe a snack, they're very good studies now where most people are what we call grazing. I mean when I grew up, I mean we never heard of that, they are sort of eating around the clock and that doesn't give time and your insulin levels stay high and you so you can't access your fat day or night and that's why frequent frequent meals can put it this way. If you eat a given number of the same food in one meal at the evening versus six, seven feedings during the day, when you do time
Starting point is 00:48:36 restricted feeding, you do lose weight and you feel better because your instant levels aren't being jacked up all day. And that's the intermittent fasting that you talked about in the book. That's the reason for intermittent fasting. How many hours is there a recipe for success with it? You know, should you only eat once a day or twice? Well, it depends. The higher your insulin levels, which has to do a lot with genetics.
Starting point is 00:49:08 If there's type 2 diabetes in the family, then you have some of the gene. If you have a history of putting on weight, particularly in your belly, and a lot of, by the way, yo-yo dieting is a sign of pre-diabetes. Some people are what we call fat and fit. Their skin, their fat is under the skin, but not in the belly. And that's safe fat. You can be extremely overweight. And that, well, the good news is you won't get heart disease or diabetes or cancer, the bad news is it's tougher to get rid of that fat. And that's when you don't have belly fat.
Starting point is 00:49:52 And that's when you don't have belly fat. And you really sort of have diffuse fat. And to the degree, Americans in general can store a lot more fat under the skin than Asians. So if you're in Mumbai, they're in Mumbai, Beijing, Dubai. Their incidence of diabetes is pretty much the same as it is in the US now, but less obesity, because they're not able to store their fat, we call subcutaneously, under the skin.
Starting point is 00:50:27 It goes right to the belly. And the belly fat is what overflows the liver and causes a lot of disease that way. And fat under the skin, when depending somewhat on genetics also, as you add more fat, you develop more fat cells. So the individual fat cells are never overwhelmed. In your belly, you can't divide the fat cells.
Starting point is 00:51:00 So the individual cells gets bigger and bigger what we call hypertrophy, until it disrupts the structure of the cell and it causes inflammation. So inflammatory cells come in and anybody with a belly will also have markers of inflammation and more likely to have joint pains and again all kinds of symptoms from inflammation. And it's too much belly fat.
Starting point is 00:51:34 Sometimes we call people tofies that on the outside, fat on the inside. We do imaging and we can see a lot of excess belly fat and they don't think of themselves as fat at all. So there is a whole spectrum but we know certain populations, particularly Asians, who were living in with a lot of famine up until recent decades. And the ability to store belly fat is what helped them survive the inevitable famines. And so it's a little bit different than other Western groups. So what do you suggest now for us for intermittent fasting?
Starting point is 00:52:22 So that's, so it depends on individuals. I would start in general by skipping breakfast in the morning when you get up. Hormones, your cortisol, your adrenaline starts firing to get you ready for the day. And that also causes you to burn some carbohydrates, the storage, and the fat. So you're usually less hungry because you're feeding off your own energy stores. And so skipping that and then having a good lunch.
Starting point is 00:53:05 And you know, we prefer certainly that it is, we call low glycemic, low sugar lunch. If you want eggs for lunch, eggs are great. They rarely increase your cholesterol, and if they do, it won't hurt you. And then you can extend the fast. So eating within from an A to a 6 or even 4 hour window is, I didn't have lunch today.
Starting point is 00:53:39 I didn't have breakfast. And I exercise fasting, which helps you burn whatever starts you have left over and burn fat. And you just, you do have to keep up with salt and fluids. And we should talk a little bit about that. That's called the keto flu when you don't keep up with salt and fluids. But then, I'm not hungry. I generally break the fast around 3, 4 o'clock, and then I do get hungry, but that's because you produce a hormone called grellen, which is what makes your stomach growl and makes you
Starting point is 00:54:24 hungry, but it goes up and down. So I'm sure you've had the experience where you in a sense work through lunch. You feel a little hungry, but you're busy with a project. You don't work, and then it's all of a sudden two, three hours later and say, I'm not hungry anymore. And that's because the Grellen goes up and then goes down, and when it goes down, you don't feel hungry. And it's completely safe not to eat until three or four minutes.
Starting point is 00:54:50 Absolutely, say, the one thing, and this has to do with ketosis, when you're burning fat and not getting fluid, there are several things that happen. For one thing, when you begin low carb or keto friendly and the first thing you burn off is the starch in your liver and in your muscle. And that is stored with a lot of water, a lot of fluid.
Starting point is 00:55:24 Actually, fat is not. So at the water, a lot of fluid. Actually, fat is not. So at the beginning, and a lot of diets say, oh, lose, you know, 12 pounds in one week or whatever they say, most of that at the beginning is water weight. And it's not, you can't really lose more than a pound a day if you're fasting. And so you're fasting.
Starting point is 00:55:45 And so you're losing that water weight, which tends to make you dehydrated. And then the most common cause, actually, of high blood pressure today is, again, high insulin levels, the invisible killer. We used to call it essential hypertension, which meant we didn't know it was causing the hypertension. And hypertension doesn't occur in primitive societies where they don't have sugar or the process carbohydrates that are increasing
Starting point is 00:56:21 their insulin levels. So insulin causes you to retain salt from your kidneys. And that raises your blood pressure because you have this extra fluid from retaining salt that keeps fluid in your bloodstream. When you go on low carb and you lower your insulin levels, and you lower your insulin levels, you no longer retain that salt. And so you're excreting salt, and you're losing fluid that way. And so at the beginning, it's been called the keto flu or low carb flu,
Starting point is 00:56:58 a patient will come in, and we always tell them they have to keep up on salt and fluid. But they'll say, oh, I did the diet for the few days. And I'm not hungry, but I'm weak. I'm tired. My exercise endurance wasn't the same. And I tell them, that's a very good sign. Why then I feel lousy and sick?
Starting point is 00:57:19 That's the keto flu. That means that your insulin levels dropped and you burned up the starch and you became dehydrated. Somebody who's fat and fit doesn't have high insulin levels to begin with. That's a small minority of the overweight people in this country. The whole epidemic of obesity is from insulin and eating. And so you should know what that means already. That's the best kind of notification.
Starting point is 00:57:59 That's the sound of another sale on Shopify. And the moment another business dream becomes a reality. Shopify is a commerce platform revolutionizing millions of businesses worldwide. Whether you're selling books or courses, Shopify is simplifies selling online and in person so you can focus on successfully growing your business. Shopify covers every sales channel from in-person POI system to all-in-one e-commerce platforms. It even lets you sell across social media marketplaces like TikTok, Facebook, and Instagram. Packed with industry leading tools ready to ignite your growth, Shopify gives you complete control
Starting point is 00:58:30 over your business and your brand. And thanks to 24.7 help and extensive business course library Shopify is there to support your success every step of the way. I love Shopify. What's been incredible for me about Shopify is how no matter how big you want to grow, Shopify is there to empower you and give you the confidence and control to revolutionize your business and take your business to the next level. Now to your turn, get serious about selling and try Shopify today. This is Possibility powered by Shopify.
Starting point is 00:58:59 Sign up for a $1 per month trial period at Shopify.com slash monahen all lower case. Go to shopify.com slash monahen to take your business to the next level today. Shopify.com slash monahen. Say you have a business idea, but you're not sure what to do next. Don't go into debt spending four plus years on a degree. Listen to the Millionaire University podcast, learn how to run a successful business and graduate rich, not broke. Trust me, you need to check out this podcast. The Millionaire University podcast is hosted by Justin and Tara Williams, who started their business from square one and now have years of valuable experience.
Starting point is 00:59:39 They hit lows and dug themselves out of debt and wanna share the lessons they've learned with aspiring entrepreneurs. You don't need a degree to succeed. Millionaire University will teach you everything you need to know. From specifics like how to start a software business without creating your own software, to more broad topics like eight businesses you can start tomorrow to make 10K a month. In each episode, you'll get insights from entrepreneurs and mentors who know what it takes to be successful.
Starting point is 01:00:08 So don't wait. Now is the time to turn your business idea into a reality by listening to the millionaire university podcast. New episodes drop every Monday and Thursday. Find the millionaire university on Apple, Spotify or wherever you get your podcast. in rib-eye beef kabobs and New York strip steak. Round out your barbecue with plant-based proteins, sliced cheese, soft buns, and all the condiments. Plus, sales on fresh strawberries, peaches, and more. Don't forget to pie, either. Get grilling at Whole Foods Market, terms apply. I love that idea that it's not self-discipline. It's the food choices that we're making,
Starting point is 01:01:00 driving how we feel. Absolutely. And that's again, that when I realized, and here I'm a diaddoctor, and I'm coming in, and if I have a belly and it's not covered up, you know, well, my wife was always the first one to point it out. But I knew it was there, And once I realized it was truly in addiction,
Starting point is 01:01:28 and it wasn't my fault, my lack of discipline, for me, that did it. And the first year I was feeling so good, I didn't the whole first Thanksgiving holiday season, I did not cheat. Since then, I have cheated, and I mean over Thanksgiving this year, I said, yeah, I'm gonna have the pumpkin pie and everything, and I gained a bunch of weight in one day, and I knew it. Any big swings is fluid.
Starting point is 01:02:00 It went away, I frankly did longer fast, but it all went away also in a few days. And some people, you know, particularly if you're doing the time restricted feeding or fasting, can get away with the dessert or they want their glasses of wine and you we see all this all the time and It's it's an individual choice and there's flexibility What people can get away with? when I you know it was it was my first Joe's key lime pie when you know I took a bite or two and I didn't Inhale the whole thing. I had lost a lot of that addiction,
Starting point is 01:02:52 but I've already had the experience. It can come back quickly, but I know what to do and I'm confident now. And again, it's been a year and a half and I feel too good, I feel it's too important, again, mentally, physically, that I'm just not. It's more than, wait, it's wellness. It's it's it's wellness. It's absolutely. Well, I'm going on it. I'm telling you right now. You have sold me. And for people that don't know where can they find your book, your new book that you're talking about.
Starting point is 01:03:31 It's on Amazon. And there's a South Beach diet dot com website. And it's again, it's not your fault. I should say with the fasting that you can prolong and longer fasting can be effective. And sometimes we do it in type 2 diabetics. And some people it's all or nothing. And we want them to feel the benefits. So we'll do a longer fast, but you should only do that with professional guidance. I mentioned you lose some salt. You have to keep up with salt and fluids, which by the way is a big myth is the super salt,
Starting point is 01:04:21 low salt diets are healthy. They're not, they're actually dangerous. And so, now, if some people have salt-sensitive, high blood pressure, that they're eating fast food with a lot of salt, I mean, you can certainly overdo it with a salt. But we used it when we admitted patients to the hospital, it was a 2 gram sodium diet, particularly for heart patients.
Starting point is 01:04:50 We now know that when you get below 4 grams a day, which is a teaspoon or so, you actually do worse. So we were literally putting patients on a diet, which was making them more likely to have a heart attack and stroke. And that's a bit of a longer story. We describe it in the book. But particularly, once you're low carb, you need fluids,
Starting point is 01:05:24 and you need soil. You need to make sure you get enough magnesium, enough potassium. And so if we're both at the beginning of a more strict low carb, if you're truly doing keto, then we measure electrolytes, the potassium and the magnesium. And that becomes important. You actually lay out that plan and you lay out 75 full recipes for the diet within the book. So everybody needs to check out the new keto-friendly
Starting point is 01:06:00 South Beach diet. You can find it Amazon or you can find it on your website, the South Beach Diet. And check it out because Dr. Agatson knows what he's doing. This is his life's work. He not only is a cardiologist, but he is a diet doctor, and you will read in the book Testimonials from your patients and experience their journey with weight loss and just well-being. We are amazed with the results with our patients. And over the years, we've seen good results. Everyone would stay on the first phase of the diet
Starting point is 01:06:27 for more than two weeks. And they were right, we were wrong. We thought they just enjoyed the fast weight loss, but they saw psoriasis go away. They felt headaches go away, reflux, and that was all the benefits of getting rid of all the grains and the sugar. All right, well, they're out at my house and I can't wait to report back.
Starting point is 01:06:49 Okay, we'll look forward to your report. All right, well, thank you so much for sharing your knowledge with everyone and for helping us and creating this fantastic book with this step-by-step process. We're all in. Thanks. My pleasure. You can enjoy it. All right, Hank Kite will be right back. I hope you enjoyed meeting Dr. Aguistan as much as I did. I'd love for you to check out his book.
Starting point is 01:07:13 I'm really impressed with it. I'm so impressed with the work he's doing. And I'm going all in. I definitely know it's going to be tough to completely remove sugar, but I'm going to make a run for it. And over the next month, I am anticipating some big health gains, which will set me up for further success for 2020 and achieving my goals. And I hope you join me.
Starting point is 01:07:33 But before we get started in my Q&A, I've got to give some podcast one. Love. If you love True Crime Podcast, podcast one is the perfect destination. We've got two awesome True Crime Podcasts trending trending right now and you have to check them out. First up based on the iconic series on Annie Cold Case Files explores some of the most difficult to solve murders, which Steineed investigators and went cold. Sometimes for decades, next up copycat killers is the latest podcast from Reels and Podcast One.
Starting point is 01:08:05 Every episode takes you behind the scenes of real life murder cases, which copy memorable slang seen in Hollywood movies. Check out both cold case files and Copycat Killers. They're going to be your next favorite shoe crime podcast. Be sure to subscribe on Apple Podcast, Podcast One, and many of your favorite podcasts listening apps. Oh my gosh, I cannot watch scary things like that because I get nightmares, but I know so many of you absolutely love them. So I want to talk today about a couple of questions that I received recently. These are DMs that I received. One was on Instagram and one was on LinkedIn. So if you ever have any questions, shoot them at me at my website, Heather Monahan.com, or you can DM me on any social media platform.
Starting point is 01:08:47 Okay, hey Heather, I'm a salesperson. I'm not going to say in what city in the electronics industry, big fan of Gary Feet, V, huge entrepreneur at heart and admire your story and respect your accomplishments. Wanted to ask about trade shows. I'm working a booth for a customer of mine. And he tells me about the product. That's actually me holding the guitar in the picture. So wondering if you have any advice
Starting point is 01:09:10 on how to find buyers, distributors, and the big fish to help sell the product as big, fast, and wide as possible. So here's the thing. This is a lot of work. So I liken that to me getting to Gary Vee, or I liken that to back when I was in the radio business. I'll never forget.
Starting point is 01:09:32 I went on a meeting with one of the largest companies in the US, one of the largest advertising brands in the US. And I met with the ultimate decision maker. And I'm not saying who it is because I don't want to call them out. But I basically said to the client, I said, listen, I'd love to expand our relationship, grow your business this year. And I'm committed to showing you, I'll provide you results, the best service. You know, I was going through the whole list of things I would be able to provide them.
Starting point is 01:10:01 And he said, ah, that stuff doesn't excite me anymore. I can work with anyone, Heather. Why should I work with you? I said, well, what matters to you? He said, I want to eat at this restaurant called Reyes. And that was in New York. And I said, okay, no problem. Done. I'll get your reservation. He started laughing. He said, you get that done. And I guarantee you I'll double your business with me. Great. I'll make it happen. I'll be in touch. Well, little did I know at the time, this is a few years ago, Reo's was incredibly hard to get into. There was only, I think, 10 tables in the whole restaurant. They were actually owned individually by a family, each
Starting point is 01:10:34 family owned a table. And so you'd have to get to someone, it's just impossible. You couldn't do it. So every one I asked told me, it's impossible, Heather, you can't do it. Well, I like a challenge. So I, here's how I approached, you can't do it. Well, I like a challenge. So I hear here's how I approached it. And this is how I would suggest to this message of how do I get to the big fish. I was relentlessly focused on it. And it took me a month, maybe even two months, I called American Express and asked them if they had any ends to get into there. I called different vendors, people who I thought rolled at a real high level, maybe they could get me in. I called in favors, I posted about it on social media.
Starting point is 01:11:09 I called the restaurant, I planned on going to the restaurant on my next trip to New York. I asked every single person I could think of and every single day, I would ask, you know, 10 or 15 people if they could help me to get a reservation. And this went on like I said for a couple of months. So I was getting no luck, getting no luck, and it was a Friday night, and I was out for dinner with some friends, and we went up for drinks at this restaurant after dinner, and there
Starting point is 01:11:37 was this huge group of people, and I walked up and introduced myself to them and said, does anyone here have any way to get a reservation at Raios? And one guy started laughing. He said, yeah, my brother-in-law owns a table there. I said, could you call him right now for me? And he did. And I got on the phone with this brother-in-law, didn't know him, and the guy was so gracious
Starting point is 01:11:58 and super funny. We hit it off on the phone. He said, I'm happy to give you my table on such and such date, it's available. you know, just go there. It's yours. So I was able to get something that no one else could get done. And it wasn't that I had some really tricky approach. It was that I was relentless and frequent in my messaging, frequent in my asking,
Starting point is 01:12:20 frequent in trying different people, trying different approaches. So if you want to get to the big fish, Google them. Find out everything that there is to find out about them. Find out who is in their inner circle, see who they are connected to and reach out to the people they're connected to. The way I got to Gary Vee, I was DMing him for years on Instagram. And occasionally he'd messes back, but he'd never commit to meeting with me. And finally when I knew I was launching in this show and I wanted him as the biggest guest to kick off my podcast, I googled him and saw he had just launched a new business, a wine business with Trowdy. And so I googled Trowdy, I found information on him, I found him on LinkedIn and and I thought, I bet it's easier to get to this guy, Trowty than it is to get to GaryVee.
Starting point is 01:13:08 I direct message Trowty and said, listen, I was in the wine business for years. I drive hundreds of millions of dollars of revenue in advertising and media. I definitely can help you and give you some suggestions around growing your wine business. Do you have time for a quick call so I can share some of my ideas with you?
Starting point is 01:13:25 I was going to him, telling him how I could help him. He took that call. After the call, he said, hey, Heather, I'd love to help you out sometime and anyway, you can help me move more wine. I said, how about I'll help you move more wine? Can you get me a meeting with Gary Vee? And he did. And I helped to move wine and he helped get me a meeting. So, you know, make it about the other person, find everyone in anyone in their circle, be relentless in your pursuit. Don't just give up. Google other ways. Google different ideas.
Starting point is 01:13:54 Ask different people. Ask their competitors, you know, just be relentless in your pursuit and you will figure it out and you will get to that person. But it's done through frequency, consistency, and trying different approaches. I've had people say to me, yeah, well, I reached out to this person. I never heard back. I guess they're not interested. No, I think of it this way. I reached out to this person. I didn't hear back. I bet they were probably on a plane. My email got buried amongst 700 others. They received that day. It's on me. I've got to find a way to step out from the crowd and raise my hand.
Starting point is 01:14:28 And, you know, that's exactly what I did with Ed Mylet when I was trying to get Ed Mylet on my show. I DMed him and DMed him. I would comment on his post and ask how I could help. And then I DMed him and said, I can help you grow your LinkedIn following because I saw he was rather new on LinkedIn. You know, I'm relentless in my pursuit of trying to differentiate myself and raise my hand. And one day, he just responded back to the DM, hey, Heather, how are you?
Starting point is 01:14:57 I just landed. I'm in Vegas. I'm going to give a speech. I just heard your message. Thank you so much. Yeah, I'd love to be on your show. So that came from, I don't even know how many Messages that I have reached out that I have sent how many comments I've made on his post how many times I've shared his post. Oh my gosh
Starting point is 01:15:14 I'm constantly promoting his brand. So you know find ways to help people be relentless in your pursuit of them and do Not give up because giving up is something Quitters do and we are not Quitters. Okay, so I've got some interesting news for you. If you don't know your numbers, you don't know your business and if you don't know your numbers, we've got some issues. That is what NetSweep by Oracle has set out to solve for you. Most companies don't have a clear picture of their finances and that's why most businesses fail. The question for any business owner out there is, are you confident that
Starting point is 01:15:49 you've got the right numbers at your fingertips and that's exactly what you need? Serious entrepreneurs and finance teams run on NetSuite Bioreical. The world's number one cloud business system and you might remember I had Evan the founder on last week talking about the business innovation and changes and growth that NetSuite has been through. If you haven't heard that episode, definitely check it out. There's no more guessing, no more worry that what you don't know could kill your company. Schedule your free demo right now and receive their free guide, seven key strategies to grow your profits at net suite.com slash confidence set up your free demo and get your free guide today at net suite.com slash confidence net suite.com slash confidence.
Starting point is 01:16:38 Okay, so my last question that I'm going to answer today because I do not want to keep you on your podcast forever. Well, actually, I would like to, but I'm trying to be respectful. Okay. So this, I get a lot of these questions and I don't talk to you guys about them a lot, but I've got to share this one. Hey Heather, I just got fired and I had moved out to this new city for my job. It's just crazy. It's awful. I'm a great asset, but I want you to know bullies are real. I didn't sign the severance offer that I was offered. You're my inspiration for that. I'm listening to your audio book. I'm weighing out options and I have a few. I have a story to tell. I want the possibility to branch out on my own and call these people out for this awful stuff. They did to me. My question is this, how did you navigate the waters of telling your truth while not
Starting point is 01:17:29 being unprofessional or unlawful? This has happened to me a few times and I am ready to stand up for myself and stand in my power. Any advice on if I should negotiate with the CEO to get a larger severance or should I just walk away and share my story? Okay, first of all, this is a very personal question. should negotiate with a CEO to get a larger severance, or should I just walk away and share my story? Okay, first of all, this is a very personal question. No one can tell you what to do
Starting point is 01:17:50 on something a magnitude of this, right? Someone's not asking me, I'm happy to answer a question where someone says, how do I get to the big fish? I'll give you a million different ideas on how to do that, right? And I just shared a couple, but this is a very personal experience and I've been through it. People will tell you, I don't think you should do that, right? And I just shared a couple. But this is a very personal experience. And I've been through it. People will tell you, I don't think you should do that. I think you should do that. Whatever. That's about them. They're fears, they're limitations. Only you know your truth when it
Starting point is 01:18:16 comes to something like being fire, being bullied, you know, that's up to you. I can tell you this. I the past couple of years since I got fired had been super scary because Of course anyone can sue you for anything So knowing that in the back of my mind right before my book came out or right before my TED Talk dropped You know, I would have this resurgence of oh my gosh What if this is the final straw and they just they try to shut me down and you know they try to sue me and what and what if what if what if I Whenever I think about that I go back to this James Altoucher podcast that I was on I was on his podcast in 2018 in 2019 he was on my podcast
Starting point is 01:18:56 But I go back to the podcast where I was on his show and I said to him I'm really scared I'm gonna get sued with my book dropping and he did this whole Q&A with me where he explained, yeah, anyone can sue you for anything. However, you can turn that into good publicity and PR for you. And if they're going to sue you, they're going to shine a brighter light on your book, helping you garner more book sales, more press. The reality is companies want to hide errors that they make.
Starting point is 01:19:24 The company will probably never sue you. he ends it up being absolutely correct. But I decided to take that risk and make that decision because I had a burning desire and felt a drive and need to do it. If you don't feel that really strong desire, even though I felt afraid, don't get me wrong, I was petrified. But fear is different than, you can feel driven to do something and feel afraid to do it, but if you're not really feeling
Starting point is 01:19:49 driven to do it, it doesn't have that purpose or passion to you that you really feel there's something bigger pushing you to do this. I would say don't do it, because it's not an easy ride and it definitely is a scary one. And people close to you, will tell you you're crazy, and everyone will second-guess you, and you'll second-guess yourself.
Starting point is 01:20:09 It's definitely a very serious decision to make. So I would say, get quiet, listen to yourself. You have that answer, tune everybody else out. And the other thing is, show up is you. The more you tell the truth and show up as the person you really are, the less you have to worry about those other elements. Again, I'm not saying it's easy, but it is pretty simple. Just tune into your own voice, listen to yourself, and make the best decision for you. I think back, I would have regretted it so much had I not written my book, had I just
Starting point is 01:20:42 gone back and taken another job in corporate America. I'm so grateful. I doubled down on me and took the chance to go to work for myself. So I'm super grateful for the decisions I made. However, there have been countless sleepless nights. There's been so many challenges along the way, navigating, becoming an entrepreneur, becoming an author, becoming a speaker, becoming a podcast host, being here with you now. All this stuff is new to me.
Starting point is 01:21:07 And anytime you start off new, you're a beginner, you're gonna make mistakes, you're gonna fall down, you're not gonna know the fastest way to grow, the right things to do, and that can be hard. So just get ready for it, you've gotta just jump into it and don't look back. And that's how I feel about 2020, on to bigger and better.
Starting point is 01:21:27 I'm setting myself up with this new found information on how to be as efficient as possible and use food as medicine to help me get to achieve my goals and live a better life. So I'm super excited. I hope you enjoyed this show today. I hope it helps you. If you could please
Starting point is 01:21:51 Leave a review of the show on Apple podcast send me a screenshot. I will buy you my $299 confidence video course as a big thank you It really helps so much when I get reviews Please share on social media and when you tag me I will retweet. I will repose I will put it in my stories and I appreciate your support immensely until next week we will be creating confidence together Retweet, I will repose, I will put it in my stories, and I appreciate your support immensely until next week we will be creating confidence together. I hope you're enjoying this episode so far. I'm Jennifer Cohen, host the top ranking business and entrepreneur podcast, Habits
Starting point is 01:22:19 and Hustle, apart the YAP media network, the number one business and self improvement podcast network. So, most people live the life they get and not the life they want. And I'm here to change all that. My goal with each episode is to give you the habits and hustle tips you need to show up to your life better, bigger, and bolder. Tune in now, and I'll not only help you answer the questions like what do you want most in life and why don't you have it but we'll also help you
Starting point is 01:22:49 make it a reality. I also picked the brains of top thought leaders on how they've gone to the top and the advice they have to help you get there too. Head over to Habitson Hussle once you've done listening to this episode and get one step closer to boldness one episode at a time. Our friends Jeff and Tiffany Sebastian have officially added Buick GMC and Hummer to the classic E-Leap family. If you're wanting a new Buick or GMC look no further than classic E-Leap Buick GMC. If you're not a classic E-Leap Buick GMC, you are at the wrong place. Shame on you. Make sure you're at classic elite location for a VIP red carpet experience.
Starting point is 01:23:28 Remember, it's classic elite, our friends Jeff and Tiffany Sebastian winners of the GM dealer of the year for 12 years in a row now. Classic Elite.com.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.