Creating Confidence with Heather Monahan - Sell Without Fear, Lead Boldly, and Expand Your Personal Brand with Heather

Episode Date: August 26, 2025

Have you ever felt like you’re showing up for everyone else, but not yourself? In this episode, I share the story of going from waiting tables to becoming a Chief Revenue Officer and the lessons I learned along the way about confidence, branding, and sales. I share strategies that helped me rebuild after being fired, the tactics I use to sell without fear, and the practices that keep me showing up confidently in any room. We also talk about why selling is actually helping, how to stop apologizing and start owning your worth, and why it’s time to create a category of one in your industry. Get ready to make more money, build more confidence, and expand your personal brand. In This Episode, You Will Learn Why CONFIDENCE, SALES, and BRAND are the ultimate TRIFECTA for growth. The 30-DAY PLAN that helped me rebuild confidence after getting fired. How to STOP APOLOGIZING and reframe with GRATITUDE. The MINDSET SHIFT that turns SALES from “selling” into HELPING. SEEDING an idea can change the way you pitch (and get a yes faster). The TACTICS behind one-to-many sales strategies like podcasts, speaking, and LinkedIn. Ways to use AI to CREATE content and SCALE your personal brand. The 3 DRIVERS that boost your VALUE in every negotiation. Resources + Links Join the September Masterclass for live sessions, hot seat coaching and more now!Sign up for a one-dollar-per-month trial period at shopify.com/monahan Download the CFO’s Guide to AI and Machine Learning at NetSuite.com/MONAHAN. Want to do more and spend less like Uber, 8x8, and Databricks Mosaic? Take a free test drive of OCI at oracle.com/MONAHAN. Get 10% off your first Mitopure order at timeline.com/CONFIDENCE. Get 15% off your first order when you use code CONFIDENCE15 at checkout at jennikayne.com. Call my digital clone at 201-897-2553!  Visit heathermonahan.com Sign up for my mailing list: heathermonahan.com/mailing-list/  Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  If you haven't yet, get my first book Confidence Creator Follow Heather on Instagram & LinkedIn

people think selling is such a dirty thing. No, it's not. And I found that out the hard way. I was not pushing my first book at all. I probably was embarrassed that I or felt imposter syndrome around being an author at first. And so I wasn't promoting it a lot. One day I received a DM from someone, a woman, and she said, your book changed my life. Why didn't you promote it the first year it came out? I could have been so much further along than I am now. And when you change the way you're thinking of selling, instead of saying, I need to hide this because it's going to look sleazy if I promote it. Maybe make it about the people you could serve, right? Selling is helping. I'm going to empower people to make decisions on what is best for them. And that's how I lead

through my business. That's how I lead through life. And I'm challenging you to do the same thing because selling truly is helping and you don't want to withhold an opportunity from someone. I could have helped that lady a year earlier and made her life better. Now I push everything that I have all the time. Come on this journey with me. Each week, when you join me. We are going to chase down our goals. We'll overcome adversity and set you up for a better tomorrow. I'm ready for my close-up. Hi, and welcome back to the show. I'm so glad you're back with me this week. Okay, so this is interesting. We're doing something a little different today. I hosted my first ever live webinar and hundreds of women on this webinar. And I was so excited

because I'd never done it before. The funny thing is I invited one of my girlfriends to the event, and she called me right after and said, oh my gosh, you're so incredible at this. I said, I am? And she said, yeah, it was the first one I ever did. She said, you've got to be kidding me. But here's the truth.

For years, I've been doing these for somebody else, for Dean Graziosi and Tony Robbins, or showing up as a guest speaker on somebody else's live event. I just never had hosted my own. So have you ever felt like that? Like, you know what goes on behind the scenes. You know that you've got the skill set to do it because other people are hiring you and bringing you in to do something, but you never actually took the leap and went for it yourself.

I should have been doing these years ago. So again, today, I'm going to remind you, just go bigger. Go for more. I should have been thinking, if I'm getting hired for this, I could do this for myself. I could help more people and do it for my company. I could have bigger impact and I could do it in a way that's unique and special. to me. So the feedback that I got from the webinar was incredible. Bottom line is this. Don't wait. Whatever you've been waiting on. Stop waiting. Go bigger. Pull the trigger today. And that goes for me, too.

I had never thought about doing it on my own. So I'm challenging you right now to think differently. Okay. So the other thing that I did different this time was I had never just done an event for women. Sounds kind of weird. I know. But typically I do it for men and women, right? Because my track record and history in corporate America was for, you know, leading teams with men and women. And I just never really thought about how it would be different or how it would benefit people differently until I was on the school of Hard Knocks. And James interviewed me.

That video has gone viral. It's reached 57 million people so far. And every DM I'm getting back from, I've gotten thousands of messages from this thing. By the way, when people reach out to you with a message, it's indicative of something, a problem that you can solve, a business you could start,

a program that you could create. And so when I started receiving all these messages, it became clear to me, women were asking for more female mentorship, leadership instruction around sales and finding confidence and success in work. That informed me that there was a need for this in the marketplace. So anytime I have that feeling, I think,

okay, I want to test and try something and go to market. Now, I've been doing coaching and group coaching and masterminds for the last eight years now, but I had never done one just for. women. So you are with me at the right time. My September program is live now. You can still sign up live. So if you know a woman that needs more confidence, needs to uplevel her sales game, up level her personal brand presence, to attract more business to her, to feel more confident in who she is, please share this episode with her. If you are a woman that wants to go

for more but don't know exactly how to do it, sign up for my September master class right now. It is literally life-changing. And I guarantee my results. That's how confident I am in what I teach. I've been doing these group coaching programs. As I said, for eight years, the response I get from people is literally life-changing. I'll read your testimony on the second. This woman uses those words, exactly.

It's been life-changing for her. And it's changed so many people's lives. When you're selling, you're actually helping, right? And this is what I want to remind you about today. And you're going to hear it in the teaching webinar that we're going to click to next. I'm going to let you tune in live. Well, this is actually a recording because it was live last week. So now you're just hearing the playback.

But I wanted you to hear it because I'm teaching all around confidence, around sales, on your personal brand and that trifecta and how powerful it is when we step into it all together. You're actually helping people when you're selling to them. It is not your place to deny people the opportunity to hear what options you have for them. Let them make the decision. So if you're thinking about reaching out to someone today to pitch them something, I want to remind you, give them a chance to say yes or no on their own behalf. Don't make that decision for them.

It's not fair. They might really need your help. And it's on us to reach out and let people know how we can help them and then allow them to make those decisions. So if you know a woman that you want to see up level, that you want to see move forward with more confidence that you want to see sell more, make more and step into more, right now is a time to join my September masterclass. The price is going up.

The bonuses are coming off. It's happening now. click the link below in the show notes sign up for the september master class now i guarantee the results that confidence that you've been lacking the revenue you've been wanting it's all there i'm going to teach how to get it and it's going to happen in one month's time you want to see major transformation this one you don't need to go under the knife and have plastic surgery for i ran into my friend's boyfriend the other day and i said wow he seems more confident than ever she said oh yeah he had plastic surgery you didn't notice. Yes, oftentimes when you have plastic surgery, you might

come out the other side feeling a lot more confident, but you don't need to go under the knife to actually gain more confidence. I've been teaching on these tactics and techniques now for eight years. I wrote two books on it. As you know, I've got the podcast. If you've been riding with me, thank you for riding with me. It means the world to me. But I want you to know there are very simple, strategic, proven frameworks that take people to the next level. This one that I'm talking about today will hopefully add some massive value to you it will and please share it with anyone that you think could use it but also my masterclass in september program is guaranteed results it's going to change your life you're going to do it with a team of incredible women who are

all in that same boat wanting to go to that next level and this is your girl included i need to remind myself now that i finally did this webinar i should have done this years ago don't wait anymore don't delay start stepping into your power and owning who you are now. The best investment you're ever going to make is the one you make in yourself. Okay, let me just read you a couple quick feedback on some of the things women have said that have worked with me in my 30-day program. This came from Sarah. She had some major wins. What can I say about Heather Monaghan's mentorship program? Simply put, it's changed my life. For years, I was stuck running on a hamster wheel, exerting a ton of energy but going nowhere. I define myself by my vocation and

success meant finally impressing the leaders with my creativity and innovation. I was suffocating. After an org change that resulted in the elimination of my role, I decided it was time to change. I found Heather's program through LinkedIn. During the first team meeting, I was petrified. Everyone looked more interesting, smarter, had better jobs. But right away, I felt at home, even though I was shaking.

Heather made us feel comfortable. We established five goals for the month, and I was off and running. I embraced every element of the program. The online course, daily gratitude, the song, the image. Oh, there's so much here. I did it all. month past, I could feel my confidence growing. By the end of the month, my startup was accepted into a tech incubator program. I impressed the board with my drive and passion, just being myself.

The biggest breakthrough was the realization that I created that hamster wheel. Now, with confidence and freedom, I'm able to accomplish more in 30 days than I ever dream possible. I see my future self as a CEO of a big company, an author, a speaker, and every day I'm sprinting in her direction. This woman's LLC was approved by Pennsylvania. She created a website in three hours. She sent her bio and logo to the incubator and was accepted and she updated her profile for her new company. This woman accomplished so much in 30 days and I just want you to know it's possible for you too. Anyone can cheat this a level of success when you are running with the right team. You're getting the right direction. Never take direction from someone who hasn't been where you want to

go. If you want to achieve big things and big goals right now is the time to do it. Do it with me. My September masterclass, I guarantee the results. It's literally life-changing. Okay, this one's from Janine. I just completed Heather's 30-day mentorship coaching program, and I have to say it was life-changing. Heather planned out daily steps and challenges to help me gain clarity, find my strength, and create more confidence to pursue my goals.

After Heather's coaching program, I am now pursuing my passion and launching my own design business. The best thing I've ever done was investing in myself. Thank you, Heather, Janine. So those are just a couple of reviews from people who have taken my program in the past. in 30 days you have no idea how much you can accomplish until you get on a team with like-minded people get that right direction get that right team supporting you encouraging you on my program you are now going to have this is next level version 2.0 Heather Monahan because now we have

AI Heather Monaghan she's literally in your pocket wherever you go you have 24-7 access my tech partners have uploaded all my books all my podcasts all of my keynotes into AI Heather and it's literally like having me ride and die with you in your pocket 24-7. You get four weeks of live coaching with me every Friday at 1 p.m. EST for one hour. This is where our team power hour comes together and the magic happens. You're on a WhatsApp group with incredibly empowering women cheering one another on and you're stretching you to go, to grow for more, to take action and support one another. You're going to get my confidence video course. You're going to get the replays from each week, you are going to learn how to make a mine movie, which is going to change your life

and some other tips, hacks, and tactics that I've implemented in my business over the past couple of years that have been game changing. Don't deny yourself this opportunity. Take action now. Usually joining my team means joining my mastermind, and my mastermind is extremely expensive. It's a high ticket offer. This is affordable for everyone, the September masterclass. Click the link in the show notes below. Join me there and let me know how life-changing it is for you. Okay, right now we're going to get into my free training on sales and confidence and that trifecta of personal brand confidence in sales.

So remember, selling is helping. Let people know what your offerings are and allow them to make the decision. If this could be helpful for someone in your life, please share this episode with a woman who needs to level up, needs more confidence, needs to go for more, or maybe needs to leave the job she's in or ask for a raise, whatever it may. Maybe she just needs to earn more money. Send this episode to her. Let her gain a little bit of insight and to see if this September masterclass is right for her.

Join me now. The price is going up. Click the link in the show notes below. I can't wait to see you in September and let me know what you think about this episode. Meet a different guest each week. Thank you so much for being here. I'm so grateful to all of you. All that I know and all that I don't know.

Okay, welcome to my home. First of all, here's what I want to say. I'm so grateful for everybody being here. It means the world to me. This is my first Zoom webinar I've ever done. And anytime we do something for the first time, get ready for, we don't know what's going to happen. I thought I'd be able to see you guys.

Okay, there we go. Check that box. We can't. But here's what I want you to know. Number one, I'm grateful for you. Tell me where you're coming from in the notes below in the Q&A. I want to see you. Hi, Lauren.

Oh, I'm so happy you're all here. There's so many people that I know are here. I'm so grateful. My old hood, the Northeast. Love it. Hi, New York. Oh, NYC, baby. You know I love it.

Oh, Georgia, 404 girl. Boston. All right, I'm from Boston. Let's go, peep. Toronto. Oh, my gosh. Okay, this is amazing. I love that we can all come together here.

All of these amazing women from all over the world. That's surreal, right? Like, oh my gosh. I just, I feel your energy. I'm so hyped to be here. Okay, thank you. grateful to all of you for being here. Okay, here's the thing.

this is what I want you to know, is my name is Heather Monaghan, you're in the right place, and I'm going to promise you a couple of things. I don't take promises lightly, unlike some people in the world, they mean everything to me. So I'm going to promise you this, you will get value today. If you act on it, implement it in your life and your business, you will see results. I will guarantee that. Okay, I guarantee everything I do because I am crystal clear on it because I've done it myself.

Okay, so I'm going to drop some mad wisdom on you today that I've learned the hard way. you implement it in your business and in your life, you will make more money, be more confident, and be able to achieve a lot more. Who's here for that? Anybody feeling that? Okay. All right, so here we go. So here's what I want you to know. Oh, P.S. This is 60 minutes. Also, if you stay to the end, I'm giving you some free stuff. I love it if you could stay at the end. If you have to drop off, don't apologize. We don't apologize around here. We say, thank you for your understanding because we are confident ladies. Okay. Who is with me in giving up saying, sorry. No more apologizing. Chapter and I love that. Okay, Kathy. So here, wait, Kathy, did you raise your hand

because you need me or are you just raising your hand? I don't know. You will respond back and let me know. Okay, because as I said, I am a rookie at this. So I don't know what's going on. All right. So here's what I want you know. I'm Heather Monegan. I'm going to give you a high level overview of why I am equipped to teach you today about sales and confidence. Because one of the things I don't like about our social media world is all these people that turn up and tell me if you agree with this, saying, I'm an expert, I'm an expert in sales, and they're 22. I'm like, wow, like, I'd love to hear, like, what did you sell? And how much revenue have you generated? Again, I'm not throwing shade. I get everybody's out there marking themselves, but let's do it with

integrity. So I'm going to tell you with integrity who I am. So this girl started from the bottom, now we're here. We're on level 51 in Miami. But here's the thing. I want you to know, I literally came from nothing. I had a paper route when I was nine years old. That taught me sales 101. then got into busing tables that taught me sales 102. Then I became a waitress that taught me sales 103. Then I became a bartender and that was like the epitome of major sales. You're learning referrals, upsells, how to, you know, charge a higher ticket with your clients. I learned so much before the time I actually got out of college and went to work in my first sales job, went to the Gallo Winery, was the top salesperson my first year there. Heck yeah, because I did it differently than

everybody else. We can get into that in a minute. And then I was awarded the job brand manager for the state, was sexually harassed, had to get out of there, was not putting up with toxicity in my life. Thank goodness. My boyfriend cheated on me. I was in the radio business next, and it ended up being this incredible blessing and gift.

My boss saw that I was really upset, and he said, you want to be my partner and get into an equity deal? I was 25 years old, 26. I said, yeah, if it means I can leave here, let's go. He dropped me off in Sagin on Michigan. We bought a company for $25 million. I accelerated revenues with my team in under three years. I sold that company for $55 million,

netting myself and my partners, $30 million in profit. Giddy up, let's go. That was a big, big, big, big, bold move, big sale. So that put me from the map in the media business in regards to what I could do around revenue generation. I took a big step backwards to go to a much larger company. I went to a big media group, publicly traded, national and scale, and I pitched them for a job that didn't exist.

and I'll teach you how to do that. I put myself in the shoes of the person that's buying and solve problems for them. And so I was awarded that job. I became the VP of sales and then ultimately the chief revenue officer. That was an industry decline. If you are in an industry in decline, get out.

That is a hot tip, pro tip for you right now. I didn't realize that back then. There are plenty of places your skills can be applied outside of an industry in decline. It's negative, it's toxic, get out of it. Anyhow, I stayed in it. over a 14-year period, I was promoted, promoted three different times, became the chief revenue officer of the company.

And all along that while, there was another woman in the C-suite. She was a CFO. She was not a fan of mine. Anyhow, she became the CEO, fired me immediately. I had an 18-month, non-compete, non-solicit, and so I had to start over somewhere as a beginner. So I took that opportunity to start over, and I wrote my first book, Confidence Creator. It trump Donald Trump for number one on the business biography list, the first week it

came out, heck yeah, and I've got the screenshot to prove that one. From there, I signed with Harper Collins leadership, wrote my second book, Overcome Your Villains, landed my first board seat, launched my coaching programs, my mastermind seven years ago, started speaking on stages, gave my first TEDx. I've spoken on stages all around the world, been named top 50 keynote speaker in 2020 and 2022. I was named top 10 executive coach by real leaders in 2024. I mean, whatever athletes do I have out here? I don't know. I've got a lot. So the point is this. I want you to know your girl knows sales and your girl knows confidence.

And it's really the foundation of so much that I do and also the foundation of what I want to teach you today. Because this is about you. And I want you to get value today. I want you to be able to drive more revenue and go bigger, chase your dreams down. Because when we all start turning our light up, we all start making a big imprint and affecting so many people in a positive way. And that's really what I'm here to do with you today. Okay. That was seven minutes.

okay, good job, Heather. I didn't go too long. I have this whole, you cannot believe. I'll give you quick behind the scenes, because I love letting people know behind the curtain what's really going on. Alex Hermose did the world's largest book launch last weekend. I watched it at home. Did anybody else out there watch it at home? I need to look and see. It was really impressive. And here's what, wait, I love this. Oh, Lisa Henderson, what's up, girl? Okay, so I want you to know this. Success leaves clues, right? So when we see people doing the biggest something, like he did 100 million in revenue, Guinness Book of World Record showed up. It was like incredible what he achieved.

Pay attention to those people. We don't need to reinvent the wheel. We need to reimagine it. So as I watched that, I was taking all these notes. I bought the product. You know, I bought $6,000 for his 200 books or whatever it was. Really, it's for a digital course. So it's all in packaging.

It's all in sales, right? What he was doing. But as I'm watching this, I'm thinking to myself, wait a minute, why don't I do? this. What does he know that I don't know? And I love Alex. Alex has been on my podcast. He's a wonderful human. His wife is wonderful. They've achieved great success. But it's not like he's flying around on a magic carpet out there. He's doing the same kind of things as I am. He was just doing it bigger, larger, and at scale more so than I was. So I took a step back and I started thinking about it. Cut to a few years ago, I started working with Tony Robbins and Dean Graziosi. And they would

bring me in to speak for their webinar launches. Now again, they had nine million cameras in the background and it looks, you know, very cheek and cool. We're in my kitchen, right? I'm a little bit more regular. We will get that studio soon. We just don't have it today. But I want you to know this. I was in these situation doing these things for other people so they could make the hundreds of millions. But I was the one showing up and teaching the things. I was the one showing up and connecting with the audience. And I'm going to challenge you right now. Where are you the way? one in your life showing up, doing the work so that other people can make money off of you. And listen, I did that forever in corporate America and never thought twice about it, but I want

you to think about it today. So as I started thinking about this, a good friend of mine and a business partner mine who worked on their team came to me and he no longer works there. And he said, why don't you and I partner, why don't you start doing these things? We know the roadmap. You've been behind the scenes. You've done it with them for them for years. and that's when I had the epiphany. You know what? Okay, I want to be the one leading in and doing this for myself.

And that's when I thought, wait a minute, I want to do it just for ladies. I've never, can you believe this? Never done anything just for ladies. So this is a complete reimagined of how I've been showing up. I've been showing up for other people for a long time. But now I'm showing up for me

and I want you to show it for you. I'm glad that you showed it for you today because you deserve it. You deserve to go bigger. You deserve to be your most confident self and make as much money as you, want. Let's not just leave the $100 million for Alex Formosie. Let's you and I go take it. So Gidey up. Let's go. Okay, now I want to go to, I am going to share my screen with you. Let us pray.

You're going to see how messy my computer actually is. Don't throw a shade on your girl. All right, here we go. So we're going to talk about the ultimate trifecta. This is what I found in business for me has worked is when you mix confidence, a strong, old personal brand and some expertise and sales, that cross section can be incredibly profitable for you. And so today, what I'm going to do is I'm going to drop some tactics, some hacks, and hopefully some things that can help you drive some more revenue, create some more confidence, and elevate your personal brand. I'm also going to share with you my September master class, which is coming up soon. We're going to get into so much more detail in that entire month into these things. But today, whether we work

together in your future or not, I want you to take the things that I teach, apply them to your life and go make more money and become more confident because this stuff works. Okay. So here we go. And it doesn't want to advance slides. Of course not. Ooh, there we go. All right. So one thing I wanted to get into with confidence that's really important. And I'm going to give you guys, take out your pen, your paper, whatever you've got, take out a recording, whatever you want to do. But I'm going to give you some challenges on each of these slides, things that I want you to do to implement in your life, right? So one of the things that I did when I got fired from my job in corporate America was I created a 30-day plan. When things can be overwhelming, you want to take a step back and say, okay, where am I right now?

It's like weight loss, you know, I weigh whatever the number is. Here's where I am. Here's where I want to go. I did that with confidence. I'm challenging you to do that right now. Where are you with your confidence? And in a month from now, where do you want to be? And start mapping it out and actually take the action steps daily to step into fear in the smallest way possible to begin to get yourself going and build some momentum. Another tactic we dropped already today is stop apologizing. Far too many women apologize for everything in life. Anyone out there do that because it was definitely me for a long time. Let's reframe those apologies instead as gratitude. Thank you for your understanding. Thank you for your patience. And watch the shift that has on

your confidence. It's incredibly powerful. This is a really important one. I want you all to write this down and I want you to reach out to 10 people after we get off the webinar today. We'll be off in one hour, I promise. I'll keep my promise on that one. So I want you to reach out to 10 people and I want you to send in this email. They can be people in business and your personal life and your church. It doesn't really matter. But I want you to reach out to them and say, I'm working on my unique value proposition. I'd love some feedback from you in regards to how you see me. What is unique and different about me that I might not be able to see? Then when you get these back, I want you to screenshot them, save them in a file called FAM,

love and you can thank me later. It's incredible what you're going to see. Too often we put on rose colored glasses when we look at others and we don't put those rose colored glasses on when we look at ourselves. So this is going to be an opportunity for you to see how good you really are and how special you really are. Okay, so get that done for me. Oh, this is a really good one. Take a screenshot of this or take your camera out and take a shot of this. I'm going to give you guys a couple of different hats to leverage AI today to help you get more content, more reach, and really show up in a bigger, bolder way on LinkedIn. These are just some different prompts that you can use. And you need to insert your industry, you know, again, the specific platform I'm talking

about using LinkedIn. Another way you can also educate AI if you're using chat GPT, which the new version is phenomenal, is you can take your link from your bio. So I take my handle. I bring it over to chat GPD and I give it to chat GPD and I say, this is my Heather Montingham profile on LinkedIn. Please do an analysis of it and then do an analysis of me and my competitors. And you say what industry. And again, I write it all out for you here, but use these prompts and you will be blown away at the direction that you get from chat GPT. It is so incredibly helpful.

If you just do these four steps right here, here's the next four. Okay, take a screenshot of this one. Again, this is going to help you generate content calendars. it's going to give you. I use this a lot. Jesse Itzler had a viral post on LinkedIn the other day. I took a screenshot of it. I fed it into chat GPT and I said, reimagine this post through the lens of Heather Monaghan. And chat GPT gave me three different ideas that I could potentially go viral for if he was able to go viral for that same concept. So again, use these prompts. They work. I can teach you the stuff, but you need to take action on it. So take action today and go get blown away by chat GBT and how phenomenal feedback is there.

Okay. All right. To sales. Sales is super important. And this is where I know I can drop a lot of value for you. I don't know how many. Have you guys seen that viral video of me on School of Hard Knocks? Okay.

Yay. I'm seeing some handwritten. Yay. Okay. All right. So I showed it. It has 56 million views as of yesterday. Who knows how many it has.

It's wild how that thing is burning up. But what I notice is this, data doesn't lie, right? So if something's going viral, that's to inform you. And this is the same for you. It doesn't have to be viral, by the way. It could be like, oh, that post is doing better than typically they do. Pay attention to those things. Oh, wait a minute, I've been getting a lot of questions around this topic, this problem.

That's a potential business for you. So the first thing that I noticed when I saw this thing go viral is, okay, I looked at the feed. What's different? He doesn't have a lot of women up there, right? But there are a couple other things that are different. But it was very clear to me from the DMs that I started getting. It was women only and women with sales. And so that's why I'm here today.

That kind of opened my mind to this, which then once you open your mind to something, it's incredible what doors start opening. I ended up at the Alex Hermosey event. I started the guy that had worked for Dean reached out. All these things started showing me, wait a minute, this is a direction I'm supposed to go. So pay attention to these signs in your life. I definitely am. Well, here's what I want you to know in regards to sales right here.

Write this one down. Okay, a couple of different things happened this day. James is an awesome guy, by the way, love him, school hard knocks. So we were, this is between us. We were meeting up in the design district in Miami. And right before we were going to go on camera, he said to me, I don't know, Heather, I just have a feeling this is going to go viral and get at least 10 million views. That is what I call seating. Okay, write this down, seating. Seating is super important. I dated a guy a couple of years. ago who was the best cedar I've ever seen. Does anyone know a really good cedar? Okay, this is back to the Bible, like the power of the tongue. Okay, Amanda, you know a good cedar out there? Maybe you dated the same guy I did. Okay, these are people that, and I'm a cedar too. These are people that are going to speak something into existence and drop it into a conversation, unbeknownst to the other person, right, in hopes that that thing that you're saying is going to materialize. So James did that when we were standing there. He said, I don't know what it is. I just have a feeling this thing's going to go viral and get at least 10 million views. He seeded a thought in my mind, write this down.

Seeding works, guys, right? And I want you to test this today, too. So you want to promote, you might want to seed that idea in your boss's mind before you actually pitch him on it, right? Start seeding things. Once you've planted these thoughts in people's mind, they start thinking that they are their own. That's the most powerful way to sell, right? Is when you have somebody else wanting something so bad, thinking it's their idea when it actually was you that put that seed in their mind to begin with. So once he seeded that idea with me, I stopped. And I said, and this is something super important. When you want to achieve anything, you want to ask great questions. You want to qualify them. So he's an expert. He has many videos that have gone viral.

We are the second most viral video on his page. Shout out to the guy with the Lamborghinis that beat me. And yes, your girl's very competitive. Okay. So any competitive people else? there, by the way? Do we have any competitive ladies out on this team? I hope so. Okay, I see you. All right. Okay. So what I want you to know is I said to him, James, obviously, you know a lot more about viral posts than I do. What is one thing that I could do that could help to ensure this goes viral? Ask the question. Make sure you're asking someone who's qualified to answer it, first and foremost, never take direction from someone who has not been where you want to go. James has been where I want to go, viral posts. So I ask him. He says, one thing.

most people don't do, which I hope you will do, is look direct to camera. Boom. I did not know that, right? If you look at his page, now you'll go back today and look. Most of the videos are these guys from the side. They're not looking at the camera. I didn't know to do it. He ceded the idea in my mind.

I qualified and asked for direction from someone who had been where I wanted to go. Boom, boom. That's sales right there. So I knew I need to look direct to camera. Then I just got excited. Sales is an exchange of energy. I want you to know this. Anytime you're going into a sales call, I'm already, I'm at $2.20.

I'm like way behind right now. You guys, I'm going to have to get it, but move faster. But I want to teach you guys so much. Okay, anytime you're going into a sales call, set an intention first, have a goal in your mind of what's going to happen, get your energy up and good. There is a huge amount of power in how you show up into a meeting. Again, be the most confident version of yourself, be as prepared as possible, be listening to your fired up music on the way over, and then realize it's an exchange of energy.

And in this exchange, someone's going to be sold. I hope it's going to be you selling them. And I'm hoping to empower you to do that. Finding great candidates to hire can be like trying to find a needle in a haystack. You get too many resumes and not enough great candidates with the right skills or experience. Do you feel me? But not with a zip recruiter. ZipRecruiter finds amazing candidates for you fast.

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Again, that's ziprecruiter. Dot com slash confidence. ZipRecruiter, the smartest way to hire. I ask you to try to find your passion. Okay. Ba-bba-Boss. Deadlines. Implement accountability. Selling is helping. This is one of the biggest. gnomas, especially with women. People think selling is such a dirty thing. No, it's not. And I found that found that out the hard way. I was not pushing my first book at all. I probably was embarrassed that I

or felt imposter syndrome around being an author at first. And so I wasn't promoting it a lot. One day I received a DM from someone, a woman, and she said, your book changed my life. Why didn't you promote it the first year it came out? I could have been so much further along than I am now. And when you change the way you're thinking of selling, instead of saying, I need to hide this because it's going to look sleazy if I promote it. Maybe make it about the people you could serve, right? Selling is helping. I'm going to empower people to make decisions on what is best for them.

And that's how I lead through my business. That's how I lead through life. And I'm challenging you to do the same thing because selling truly is helping. And you don't want to withhold an opportunity from someone. I could have helped that lady a year earlier and made her life better. Now I push everything that I have all the time. You can make the decision if it's for you or not. and you will make that decision today on my September program if you hang on to the end.

Okay, this I'm giving you this for free. This is incredible. During that video, I talked about Mind Movie. My partner had brought a billionaire in to teach us about Mind Movies. I broke it down for you. You can go to Heather Monaghan.com, backslash Mind Movie. Just go to Heather Monaghan.com. You'll see the Mind Movie link.

Jump on that and it breaks down for you step by step how to do it. This is one of the biggest game changers I've seen this year in people's lives. I didn't invent it, the billionaire didn't invent it, Joe dispensed it didn't invent it. This goes back so many years ago, but I want you to take action and do it, and I'm going to give you a bonus later on to make sure that you do. Okay, so I got this email from LinkedIn the other day saying, Heather, advice for navigating a tough job market, LinkedIn's workforce confidence survey shows Americans' confidence in finding or keeping a job right now is at an all-time low. That was interesting to me, and that's another reason why I'm here today. When the marketplace is uncertain, people start getting scared. They get fearful. I remember leading my company in 08 and 09. It was so heartbreaking to watch how panic so many people felt. There is opportunity in any moment. You can either lean in and take advantage of that or you can backpedal and get in a fear space and not take action. I promise you, taking action is the answer, showing up here, investing in yourself, getting training, getting better skills. A lot of people, are afraid of being replaced by AI, I've gone down this rabbit hole a lot. Yes, a portion of

sales forces will be replaced, but not the top 1%. Whatever you're going to do, if you're going to be the best at it, you will not be replaced. You will not be replaceable. So lean into you, lean into becoming your best and whatever it is that you're doing and understand everyone's selling no matter what job you're in. Okay, this is what I'm going to say right here. Okay, so just some basics on sales in every exchange someone sold. It's either you selling them or them selling you. My son's going to sell me on making him dinner tonight or I'm going to sell him on making his own dinner. When you start looking at sales in that big picture way, you start having fun with it and start playing games to see like, oh, maybe I can try this tactic or maybe I'll try this tactic and see what end result you get.

But the more you practice anything, the better you're going to get. start embracing you are always in sales. I've got to keep moving here because I'm clearly getting too far behind. Desperate is so unattractive and yields no ROI. People sense desperation. This is where confidence comes into play with sales. You want to be your most confident version. And I want you to know this.

There are billions of businesses out there. There are billions of men out there. You don't need to be desperate for the date. You don't need to be desperate for the deal. There will always be another deal, another guy. or another partnership available. Desperate is unattractive and doesn't deliver results. So start seeing life through that lens.

Too often in certain industries, we just see that existing pool of business, that existing way to pursue it. There's always a new way. There's always a different way. And there's always a way to sell one to many instead of one-to-one so you can start advancing yourself and making more money and finding more success more rapidly.

Challenge yourself to find it. Okay, people buy from people. they know like and trust. This is huge. And this is why I lean so much into LinkedIn. LinkedIn is where business gets done. LinkedIn is where people have funds to spend. Yeah, I'm on Instagram too. But LinkedIn is really where I find so much business and you will too. People need to get to know like and trust you. The most important thing is having a personal brand, being active with your personal brand because this is how you develop relationships one to many instead of going from every cocktail party in a city at night and shaking hands individually with people, which is great, now you get to

let millions of people get to know you by showing up every day, talking about things that are important to you, teaching about things that you're good at, and allowing business to be attracted to you. Shift the flow. You don't need to chase one to one, allow one to many to reach as many people as you can and start thinking in that regard. Okay, one to many. Going as a guest on podcasts is a great way to sell one to many. You are leveraging the host trust with their audience when they bring you on. You want to teach and add value. You want to research the show ahead of time to make sure that it is the right fit for you to be on to begin with. And you need to pitch yourself to actually be a guest on a podcast, which is selling again. And you're

borrowing that trust from that host and then in turn showing up as someone that they feel like they're going to know like and trust too. So this is just a very specific example of how you can begin to sell one to many and start borrowing relationships and trust from somebody else to bridge that gap for you in a much more rapid way. Now, getting on a podcast can be challenging. So I want to give you, I have a podcast. I've had it for six years. So I can, I'm sure that we've got some of the people here today have podcasts as well and get pitched all the time. Here's the important keys to help you get a spot on the show. Do your homework. Like, don't be lazy. People will say to me, I can't ever, you know, I don't ever land any guessing spots. You're probably not going through the

actual steps to do it because when people do it right, it's hard to say no. So do your homework ahead of time, learn about the show, listen to some episodes, research the ones that have done well. You can do all of this through iTunes, through Apple. Listen to the episode, leave a review. This is the easiest one, right? Anytime you want to get someone's attention, do something. something nice and giving for them. It makes you much harder to not listen to or to ignore. So when people send me an email with five-star review, I'm going to open that email, right? So it's a really smart sales tactic. When you're adding value to others, they are suddenly advocating for you. They suddenly like you. So leave a review, take a screenshot,

send it to the host, screenshot the review, identify how you can add value and make it easy guys, right? So when I get a pitch with a five-star review, I open the email, I'm going to read it. When they show, hey, Heather, love the episode on blah, blah, blah, so I can tell, oh, they actually listen to the show. They did the work. Cool. They know what I've got. Hey, I haven't heard you talk about this topic before.

Here's 20 questions you could ask me that would bring great value to your audience. Hey, also, I have an email list of 100,000 people and I'd be happy to share it with my audience once the episode came out. Well, guess what? Now, that person's piqued my attention. I want to reach 100,000 new people. I want to bring more value than I've been bringing, and I don't even have to read a book or research the person to do it

because they made it so easy. Ding, ding, ding, I'm in. Make it easy for people to do business with you. Okay, this is an example of a pitch, generic, not thoughtful. They made it about themselves. I'm so great because of blah, blah. This is Sales 101 right here. Anytime we're making it about us, we're losing.

We're not going to actually sell. Make it about the person you're trying to sell. Again, we just walk through this, how to actually make it easy, do the five star, and write out the questions for them. Okay, this is a quick story. I launched my show. A lot of people will say, start small, you know, and then get bigger. I think differently, and I'm challenging you to think differently. I thought, how can I make some waves? Get the biggest guest out there. I decided Gary B. was going to be my guest. The first thing I did was take a Google alert out on him. If you have like a big fish you want to go after, take out a Google alert on that person. Every morning when you wake up, you're going to get a note on what's going on in their life, in their world, in their business. And one warning, I got a note that he had just formed a wine company with this guy, Trouty. And I thought, I bet Trouty's easy to get to.

Gary V's not. So I went to LinkedIn where I already have a persona. People know like and trust me. You can see I'm a real person. And I sent him a DM. I said, hey, Trouty, saw that you're launching a wine business. I was in the wine business, had a lot of success. A couple of failures would love to jump on a call, had some value to you and teach you what I

did right, what I did wrong. So hopefully help you in your brand. He's like, great, call me now, got on a phone and called him, spoke for an hour, added value, added value, end of the call. He says, if I could ever do anything to repay this to you, consider it done. I said, great, I want to get your partner on my show. Can you make that happen? So again, you lead with giving, you do the work ahead of time. You pay attention, add value, and then you go for your ass. Always convert your audience. If you do end up as a podcast guest, you want to bring them back somehow to your community. So you want to extend a free e-book. And ebooks are easier than ever right now to create. Chat GPT will do it based off of just you. You can actually take the podcast episode, feed it into Chat GPT, and ask ChatGPT to create a free ebook for you off of that. A PDF will be dropped onto your computer and then you upload it onto your website.

Now you have a magnet converting audiences into your community. You're getting their email address and then you can potentially sell them something moving forward. Okay, another way to sell one to many. is speaking. And so this can be, you know, presenting in front of small groups. This can be doing a Zoom webinar right now with hundreds of people or this can be on actual stages. Don't get too caught up in which way it's going to be, but just start taking the steps and actually doing it. And a lot of you, I've heard from a lot of you, get nervous getting up and presenting. Here's what I know. I've been taking stages since I was 22. So reps count, right? Putting the work in counts. And I know that that's not

glamorous. I know that that takes some time, but you're not going to start seeing the progress unless you start showing up and doing it. Find ways and opportunities to speak about what you love and take the stage. Push yourself to do it. Every time you step into fear, you become stronger, you get better. And suddenly, before you know it, you're going to be taking bigger stages. Okay, anytime that you get the opportunity to speak for someone, it could be for a panel. It could be, you know, speaking up at a sales conference or a sales meeting for a friend of yours. Here's what you want to do. you want to get the other person to empty their glass. And this is the same with any time you are trying to sell anyone on anything.

What is their ultimate goal? These are questions you want to ask. Who is the target audience? The more that they empty this glass, what pain points are they dealing with? What problems do they need solve? These are all different ways you can add value. You can't do that until you have these answers. So the more questions you can ask, the more they can empty that glass to you,

the better opportunity you're going to have to ultimately connect with them and then sell them into whatever it is that you want to do. Which speakers have done well in the past. That's a great one. What does success look like? Get clear on what your goals are. Virtual. Oh my gosh.

Virtual is an interesting conundrum because we can reach so many people, but you need to bring your energy. So you want to bring the energy, stand up. You don't want to sit down when you're presenting virtually. It lowers the energy. Like you want to bring your best. You want to make sure you have great lighting. You want to show up as your most confident self.

and understand people make mistakes. That's part of life. That makes you more real, more likable. I almost face planted on stage in Boston a couple years ago. I was interviewing Sarah Blakely live in front of thousands of people. My shoe, my heel got caught, and I almost face planted. And I turned it into a joke. I'm kind of funny.

So I just said, who there saw your hometown girl? Almost faceplanted. And people went wild. Last week I was on the Aspire tour in Texas and I kicked. my shoes off on stage and people went, wow, the weird quirky things about us that maybe we think, oh, I don't know how this is going to land. Lean into it. Those end up being the most memorable things. You are not vanilla. You were not born to be vanilla. I am not vanilla. So let's start leaning into what makes us unique and different and people will see us as more memorable. In person events,

use the whole stage, use your body. You know, you want to practice ahead of time. You want to, I always go in before a mic check. Like, I want to see the venue. I want to research the venue. The more you can put yourself there ahead of time in your mind, the more success you're going to have when you actually show up. Same thing with presentations at work. Go to the office that you're going to present them. Like, the more you can already see it in your mind and see the outcome going amazing, the better chance you actually are going to perform in an amazing way. Not flawless, but amazing. Okay. Power of three, this is incredible. So always tell them what you're going to tell tell him and then tell them what you said. The power of three is an interesting thing. And I don't

know if you've heard about this before, but this is the father, son and holy spirit, red, yellow, and green, moon sun, stars. It is a phenomenon that there are really powerful things when they travel in three together. A hat trick, primary colors. There's so many examples of this. So whenever you feel stuck, dial things down to three and lean into that. And it allows for a powerful presentation. Okay, I just go on to explain how to give a talk around the hero's journey using the power of three. And again, make it about the audience, make it about where they are, where they want to go. Like with you, becoming the most confident, successful version of yourself, selling millions of dollars. You know, you want to acknowledge the challenges that they face along the way.

And you want to bring it into the power of three, which is tell them what you're going to tell them, tell them what you said. Okay, best speakers, lean on what make you unique. ask for the cheers. This is something I didn't know early on, but you can say to them, where are my people at? Can I get some applause? Right? Like, I'm asking, like, is this landing with you? You want to tell people what you're asking for. I've seen a speaker go out and say, I really need a standing ovation today. How do you feel about that? People want you to win. People want other people to win. Start asking for what you want in a confident way and know that people want to help you. It doesn't cost them anything. Okay, we keep it moving. We keep it moving.

Oh, a TEDx talk. This was the scariest talk that I ever gave. It's very controlled and different. Anyone ever have to do something in a big different way. And it seems very upsetting and challenging at the time. That is definitely how I felt with a TEDx. I put in the reps. I practice. But one of the things that I want you to know that I did was I put billboards all around my condo of my big moments. And I wrote out the big moment words. Right. So I'm a visual learner. When I see something a lot, it becomes a ingrained in my mind. Know what kind of a learner you are and sit down and write the talk out, put the big visuals up. If that's your thing, if it's not, dictate the talk and then listen to it over and over again. But really ingrain these things in your mind. And the more you put that type of work in, the more you can't fail. Okay. Unconventional. Again, we are not vanilla. We need to lean into what's unconventional about us. That's how you can get new clients, create new opportunities, reimagined referral programs, sell your existing clients more. We can take different approaches by rethinking the way that people have always done it.

In the September master class, I'm going to get big into this. The more we do it, the way people have always done it, the more we're not going to grow. We've got to reimagine what could this look like. And what's interesting is, the more I work across multiple industries, I realize, oh, in the airline business, they're doing this piece really well. We can apply that back to the oil business. You can take what's working in various industries and apply it back to your business in the role that you're in.

So pick up your head out of your industry, get around groups of people like we are here today and teams of people like we will, the September master class, so you can start dialogue with others in different industry, learn from them, and then take that knowledge and apply it back to your business. Always be unconventional. Unconventional wins. Okay, growth is going to come from getting more. customers, increasing customer average purchase value over time, or getting customers to buy more

frequently. So often we're afraid to ask a customer to buy again. Here's what I want you to know. If someone's already doing business with you, they're your best prospect. They already know like and trust you, like the results that they're getting because they're staying with you. Go to them and upsell them. And I just had an experience with this recently. I had launched my masterclass. I have some one-on-one coaching clients. And I thought, you know what? I'm doing a disservice to them, not letting them know that I have this other high ticket opportunity to work with me. So I went back to two of them and said, hey, I don't know if you want to layer this on, but this is an opportunity for you. It's community. It's next level. We do in-person

events. Both of them said yes. So don't deny people the opportunity to do more business with you. They already know like and trust you. They're going to refer other people to you. They're going to be advocates for you, and they're going to want to find ways to be further tethered to you. Make the pitch. Don't decide for them. Okay. Selling it in category one is super important. The unique value proposition challenge that I gave you at the beginning of this,

when you find that information out, start thinking, how can I apply this information about what's unique, different, and special about me to create a category of one for me? You want to be the escort in your industry in, boom. Not sure what it is. Test and try. Pay attention to the DMs. and emails and text messages you get from people, the problems that they're bringing to you

could be how you could create a category of one and differentiate yourself. But you've got to pay attention to what people are asking you for. Meet a different guest each week. Confidence clear. I ask you to try to find your passion. Find the right market.

I talked about this a little bit before I was in the radio business for way too long. If you're in a business in decline, pick your head up and start taking a look at where else could my talent and skill set be applied to benefit me in a better way. If an industry is in decline, there's no doubt you're dealing with cuts. There's no doubt you're dealing with negativity and there's no doubt you're dealing with an old way of thinking. Free yourself from that and start looking at other opportunities.

I challenge you to do that. Promise me you will pick your head up and get out of your industry if it is an industry and decline. There are countless industries out there that are exploding right now. You just need to pick up your head and go find it. It's so much more fun, by the way. Okay, so we need to find the right market when we're out. And this is an interesting thing. A lot of people want to get into a business. Don't get into a business if you're serving people with no money, right? You want to get into a business or an opportunity or a side hustle or your main corporate job where you are serving people who have the wherewithal to spend. And that's really important.

So make sure that there is purchasing power there. Make sure it's a growth marketplace and make sure those people are easy to target and they have a pain point that you can solve. These are just basics for sales, but it makes your life so much easier. Higher price, higher value perception. This is so true. Right. I thought it was crazy that Alex Hermosie wanted me spending $6,000 on books this weekend,

but I bought it and so did 100 billion other people, right? So when you really set that number so, so high, people realize that that, value must be so excessive, so massive, that I can't afford not to jump on this opportunity. Don't get discouraged by that idea. I've got a lower prices. The real reason people aren't buying is because of the price. No, it could be the market that we're targeting. We're fishing in the wrong pond. So we need to move from the pond that we're currently in and get to one where people have funds and wherewithal to buy, or we haven't sold them on the value yet. Either one could be the problem for us, but we want to have a higher price. There's a higher value

prop for you, which is going to elevate your brand and the business that you do. Okay, for drivers of value, perceived likelihood of achievement, does this seem realistic? Can I become more confident in a month? Can I sell more revenue in a month? The answer is yes, by the way. Okay, what is a dream outcome? I'm delivering more revenue. I'm the most confident version of myself, and my LinkedIn is exploding. That is a dream outcome. That is guaranteed to happen if you implement the tactics that I'm going to share with you today that I'm sharing with you and in the master class in September. Perceived effort and sacrifice, perceived time delay and between the beginning when you begin something and to get to that goal. Let me show you

which ones you want to lower in your pitch. Okay, you want to increase the likelihood of your dream outcome. I'm going to be so confident in making more money and more revenue than I ever have. The likelihood of achievement, I'm going to guarantee you it's going to happen if you take action on the things that I teach you. I know it because I've done it and I've taught it so many times. Okay, decrease. This is what you want to let people know. that you're going to decrease or shorten for them. The time delay from how long this will take where I am currently to the goal, I don't think 30 days is too long.

I think that's doable. We can all get through 30 days. Okay, the effort and sacrifice, what is to be expected of me? You're going to have to take action. You're going to have to make yourself a little nervous, but change doesn't happen by chance. It happens by choice. And I'm here to help you get through fear

and choose to see fear as a green light that means go and go faster. Okay, let's go through a list of objections. Whatever you're selling, whatever your product is, you know what those objections are. The more you dial those down and really list them out and start testing and trying different ways to overcome them, the more prepped you're going to be, the more confident you're going to be, the more successful you're going to be. So let's turn these opportunities of an objection to maybe it's a new product or service that we can sell. I gave the example of do it for you, do it with you. There's so many different ways to package and present things and actually create new products off of an objection. objection. So keep your eyes open for that opportunity. We're moving through a lot today. I hope this is

bringing you some value. Okay, we got to activate offers. There's got to be a reason to buy now. So often, people don't give a reason. They'll go make a great pitch. They've got a great product. They're super excited about it. They don't go for the clothes. Or they don't say this opportunity, I'm creating this opportunity for you for the next 24 hours. We've got to be very deliberate in giving people a reason to buy now. And I will tell you, Alex Hermose did this incredible. readably well. Everything's gone in 24 hours, right? Like that sense of urgency for someone, suddenly or that scarcity, fear of missing out, there's only so many seats left. There's only so many of these products available. Okay, customers, we need to get clear on who are the right customers

to pursue and not pursue. Do not spend your time and promise me that you will not do this. Don't spend your time with negative people that complain a lot. Typically, the ones that spend the most, they care the most, but they're not the problem clients. It's the ones that didn't have the wherewithal to actually get in and spend the money to begin with, and they create headaches for you. The more we can keep negative people out of our sphere, out of our client roster, and out of our world, the more productive and successful we will be. So you want to work with your raving fans. You want to work with these great people who are doing business and positive ways that you're excited to go see and deal with. Fire the customers that are not those people and start gravitating and moving towards the ones that are.

There are billions of people out there. okay all right so turning a no into a yes this is interesting this is where selling really gets good and i'm just going to give you a quick example when i came out with my first book confidence creator it was self-publish and so i wanted the bookstore local to carry it and they didn't want to because it didn't come from a publishing house so first of all anytime you get an objection and it's important to you and you really want to address it go face-to-face right like who's here for face to face. When you go face to face, it shows people you care, right? Like, it shows, hey, this is important to me. I want you to show up and sit down with people. It's going to show

them. It's really important to you. And then it becomes important to them. So I went face to face. I found out who the ultimate decision maker was. Always qualify who the ultimate decision maker is in any deal. This is critical to you shortening the gap between pitch and close, right? You don't want to find out later that a partner had to be there too and you're going to have to come back again. qualify on the front end, who are the ultimate decision makers? And will everybody be present? Okay, so I got there and I said, listen, Jim, I'm super excited. You know, I shared my passion. I said, have you ever written a book? Like, I'm asking great questions of him. Why do you love this job so much? I want to get to know, like, and trust him and him to get to know, like,

and trust me. And he tells me about all that. He said, listen, Heather, I get it. He said, the reality is this. He said, it's just more difficult to work with self-published books. So it makes it harder on me. So I ask the question. how can I make this easier on you? And I said, what's the real problem? He said, well, it comes down to delivery of books and the price. And I said, what if I bring the cases in for you and I give you an extra case for free? Then would your margins be met? And then would the problem be solved? And he said, yes. So he took the book in. Now, I wouldn't have found that out if I hadn't gone down there, if I hadn't got to know him, and if I hadn't joined with him and trying to find a solution for the problem.

Right. So those are just some basic steps to turn a no into a yes. Don't see a no as a death sentence. It often is an opportunity to form a relationship. Oh, the same thing happened with Harper Collins. It was during the pandemic and I was supposed to have a hardcover. Same exact thing happened, except I wasn't able to go face to face because it was 2021. And my representative from Harper Collins came back, said the prices on paper are through the roof right now. We aren't doing hard covers anymore. And I said, listen, I think you and I both know, some people are. aren't getting hard covers, but some people are. And she said, well, yeah, no, you're right, Heather. Some of the authors are the ones that we know are guaranteed to sell out. I said, so let me ask you this, because I'm a little confused. And that's a great response. Anytime there's a challenging situation is to say, I'm confused because we had a deal that I was supposed to have hard covers, right? She's reneging on the deal. I said, I'm just a little confused. We had a deal that we had

hard covers, what can I do to help you to get us to reengage with what our commitment was to each other? And she said, oh, gosh, I guess I have to sell my boss on it. I said, can I make that easy for you? And I drafted up a pitch for her. I sent it to her. We got on a Zoom and walked through it. And she sold it through to her boss. So find out what the real objection is. But know this. When people say, oh, no, nobody's getting that. 99% of the time, that is not true. There's always exceptions. Ooh, this is just to give you a little bit of feedback on what people say about my courses. I have literally thousands of reviews online. I stand behind everything that I do. I get people massive results and they come back again. And whether you decide to become a part of the

September master class or not, I just want you to understand. It's so critical in business to do what you say you're going to do and deliver on it and take good care of your clients. Share your testimonials. That's how you get more business. Ask people for testimonials. The next time someone reaches out to you and says, gosh, you did such a great job on blah, blah, blah, I'm so appreciative. Say, hey, would you mind sending that to me in an email so that I could use that on my testimonials? Hey, could I send you a LinkedIn link and make it really easy for you to copy and paste that so I can post that on my wall? Leverage and ask for the testimonials when people raise their hand and say, what a great job you've done for them. Super important that you have your testimonials.

Oh my gosh, this is like key. I can't get through all of it right now because I am running a little late. Okay, first of all, that cutout that you see right there is a life-size cut-up. This is one of the ways that I guarantee I get meetings with anybody. When I send one of these life-size cutouts to someone, I've never not got the meeting. What I want you to know is this. Did I know that was going to happen? No, but I'm always trying to see things differently, take chances, and show up in a way that's memorable.

Yes, I'm sure some people thought it was obnoxious, but the reality is this. I knew it would get their attention. It's going to stick out from the crowd. and I've never got the meeting when I sent her ahead of me. Okay, so one of my favorite, actually, Chris Foss has been on my podcast four times, and he's a very famous hostage negotiator, FBI negotiator. His tactics are incredible. And so after working with him a number of times, I try to share this with all my students

so that you're empowered to learn from one of the best negotiators in the world. Again, I've had him on my show so many times. I've had Alex Carter on too, so I've had a lot of exposure and experience. working with negotiators. I'm sharing all that with you, the scripts, the tactics so that you can negotiate better so that you can close faster and you can make more money. Tactical empathy is Chris's core of his business, mirroring to people what they're saying, how they're the level of which their volume is, the speed at which they speak. There's so much to get into in September in regards to all this. Calibrated questions. Getting someone to say no first, which makes

them feel more comfortable. It's an incredible strategy. Labeling things. It takes the power away from them. There's so many great tactics here. These are some actual scripts that you guys will get showing how to close a high ticket opportunity, what to say when someone says, I need to back off on this. There's a solution for every single one of these. I'm going to empower you to actually have these scripts so that you can practice them on your own and then put them into play in real time. Because the reality is this, there's all the information in the world out there for all us. If you're not applying it, information, application yields transformation. And that's what I want for you. For you to change, for you to go to that next level, you're going to have to apply this stuff

to transform. When you join a group with me, with my team, with like-minded people, you're held accountable, you're challenged to go for more, and suddenly you start taking action and you deliver major results. And that's what I want for you. Okay, so, oh, I love this. I thought about quitting, but then I noticed who was watching. You know, there's been many times over the last eight years as I've gone out on my own, as an entrepreneur, first time entrepreneur, first time author, first time, all these things that I don't know what's going to happen next and I'm figuring it out along the way. And it's been scary.

But for me, I look to my son as I need to be the role model. I need to find ways to show up and deliver for him. And I'll tell you he's 18 now and it's paid off. He's starting his own company. He's super confident. And I realize and I hear him. say things to me that mirror back things that he watched me do. Because no matter what we tell our kids to do, they're going to do what we actually show up and do for ourselves. So investing

in yourself, if you want your kids to invest in themselves, something so important, taking big action, going bigger, being more confident, saying no to the things that are not for us. Those are all examples that you will create. So when your child is 18 and showing up, or maybe already is 18, is going to say, wow, I see this in you. And that allows me to know what's possible for me. Okay, this is another important stat I want to share with you. Sitting near top performers, boost your productivity and performance by 15%. Sitting near bottom performers decreases your output by 30. When you join a team like this, when you run with me for a month, you are going to be more productive, guaranteed. You're going to be more successful. Guaranteed. These are stats from,

I mean, I think it's a Keller Institute. This is a very well-known researched phenomenon. If you're working around people who are negative, it's impacting you negatively. You've got to find ways to break away. This is one way for you to create your own community, create your own team and join me. I'll believe in you enough for you until you start believing in it. Okay, this is, again, the Alex Hermosey book launch event, $6,000 in digital course says, I did that because I want to be around people who are running at a higher level than me. He's at a higher level than me right now. I've got to put myself in that room and arena so I can see what's possible for me and learn from them. And by the way, for everyone joining this September program, I'm boiling down that six

hours of content he created into the key takeaways. And I'm going to boost you right up and give them all to you. So again, the marketplace is uncertain. The marketplace is changing. AI is taking people's jobs. You can sit and do nothing or you can take action now. I'm going to give you a reason to. And I'm going to make it really simple. It's my four-week September masterclass, my WhatsApp group, so you are with the entire team. I have my own proprietary, Heather Monaghan, AI. She will be in your podcast. 24-7. She will be in dialogue with you, constant conversation with you. I've got an email accountability program to make sure you take action and deliver. My Confidence Creator video course,

you get all the replays of our team meetings. I'm going to host a live My Movie Instructional next week for anyone who purchases and joins today. If you join today, you're going to get another email from me and I'm going to invite you to this private event. I'm going to teach you and do it with you in real time. Get Canva. Get 20 images of what you want your life to look like in the next in Q4, and you are going to see how fast is materialized in your life. I can't wait. You're getting scripts for overcoming ejections, scripts for sales, AI frameworks that deliver results.

I was with the team at Google and learned directly from them, and I'm going to teach you. You're going to get weekly challenges that you need to implement. I mean, this bonus is, again, people have been asking me for this like crazy. I want you to know it's going to change your life. I guarantee it because I've seen it happen for so many people. We're going to do that next week when you join today. And then also for people who have already joined, I created, people start asking, can you do a live Q&A after?

So I'm doing a VIP upgrade. If you want to join that, there's 20 seats available for that. The link is right there, Heather dash monaghan. Dot my Shopify.com slash products seminar registration. It's also in all the links in my Instagram and my LinkedIn, it's everywhere. You'll also get an email back out to you. And we are only holding this price for a very short time. So I'm so hopeful you join me in September.

If you can, I hope that you take action on the things that you learned today because I am certain they will change your situation, boost your confidence, and drive revenue through you. And I just want to ask you this. If not this, what are you going to do? Because I don't want you to wake up in December and say, I didn't take action. I'm feeling worse than ever. I want you to wake up in December and say, I'm so glad I went all in on me.

I'm so glad I had the best key floor. I'm so glad I feel so good. about myself. Let's do it together. You don't need to go it alone. Your girls got you. And I can't wait to do this with you in September. All right, my people. So I made it to one hour. I held good on my promises. Did I deliver you some tactics and tips that are going to help impact your life in a positive way? Okay, that is what I definitely want to see. I would love to have you join the team. Go to Heather dash monahan.com.com slash products slash seminar dash registration. The links are on my Instagram. The links are on my LinkedIn. The links are everywhere.

And they'll also be in your email. And you can also shoot any questions to Heather at Heather Monaghan.com. I'm grateful for you. Thank you for being here. Wishing you the best. And keep creating your confidence. You know I will be. I'll see you soon. I'll see you in September. Or next week. Don't forget the bonus. You sign up today. I will see you next week. And I will teach you the my movie in real time. And let's do it together. Okay, see you there.