Creating Confidence with Heather Monahan - Show People What They Want That They Don't Know They Want with Ryan Serhant Episode 7

Episode Date: June 18, 2019

The American real estate broker, author behind "Sell It Like Serhant", and television personality talks about his shift from actor to successful salesman, the importance of forming interpersonal connections in the digital age, and the risk of putting yourself on television. And thank you to today's sponsors: Care/Of = For 25% off your first Care/of order, go to TakeCareOf.com and enter CON FIDENCE Great Courses Plus = Go to TheGreatCourses.com/CONFIDENCE today for access to their entire library FREE for an entire month! Pluto TV = Cut the cord and download Pluto TV on all of your devices today Raycon = Go to BuyRaycon.com/CONFIDENCE to get 20-percent off your order Review this podcast on Apple Podcast using this link and when you DM me the screenshot, I buy you my $299 video course as a thank you! Click here to review!  My book Confidence Creator is available now! Get it right here! If you are looking for more tips you can download my free E-book at my website and thank you! DM your questions for the show Instagram | Facebook | Twitter | LinkedIn See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Go to thegreatcoursesplus.com slash competence. That's thegreatcoursesplus.com slash competence. Go now and get your free month. You can say thank you. So this week has been kind of interesting. First of all, I had an event scheduled in New York City that I had been working on in conjunction with a number of different people, one being a magazine that was basically underwriting the entire event.

Now, take it back a month ago. And one of the women that was another speakerwriting the entire event. Now, take it back a month ago. And one of the women that was another speaker in the event with me reached out to me privately and said, hey, I'm seeing some red flags here. I don't know, I feel like we should potentially pull out of this event and reorg before we launch and maybe do our own event just privately with us. And what's interesting is this, I saw all the same red flag she saw,

however, and this is a big epiphany for me right now, is I selfishly was going to get some benefit from working with these people underwriting the event, and I wanted that benefit. So I decided to look beyond the issues, which were glaringly obvious. And I sold this woman on how I was going to fix it. I said, I will put expectations in writing, I will lead a call, we'll all get on it, I'll take care of this, I agree with you, there are some issues. I believe however, we can work through them and I'm happy to jump on top of this and manage it myself. Fast forward to weeks later and she was right, those red flags materialized and the magazine canceled the event somewhat last minute, which was awful as we had a number of people who had purchased tickets and people who had purchased non-refundable

airfare to New York City to go to this event. So it ended up being really embarrassing and also, you know, I hated that other people were spending money and they got refunded their tickets, but they couldn't get refunded on their flights. And it was just a mess. So not a good business venture, a colossal waste of time time and egg on our face. So of course I wasn't going to cancel my trip to New York. I decided in that moment, okay, the whole reason I was going was for this, but now I'm going to start dialing and I'm going to schedule a bunch of guests. I believe in doing everything face-to-face. This gives me a great pool of potential. People I can interview in New York City. I'm going to

start dialing everyone I know and see who I can secure within that two-. People I can interview in New York City, I'm gonna start dialing everyone I know and see who I can secure within that two day window when I'm in New York. And I get a lot of nose because timing is everything and people might not be in town. I had someone huge cancel on me last minute because he had to make it for a Raptors game in the finals and he got tickets right at the last minute.

And then I had secured a supermodel and a massive Instagram influencer and I was so excited to interview them as soon as I landed and wouldn't you know, LaGuardia shut down as I was flying in. So I got to circle for a couple of hours looking at LaGuardia, knowing I couldn't land and knowing I was missing those two huge interviews that I had secured. This is just a day in a life. So when you feel like you're taking hits,

know that I am right there with you taking those hits. And it doesn't mean I'm gonna give up and not try to get those two back on the show. However, it does become challenging when you are the reason why you cancel. You ask someone to make them self-available for you. They agree graciously. It's not like I'm paying them, right? And then you cancel on them last minute. So that was really disappointing. And by the time I got into New York, it was raining sideways and just a brutal night and a colossal waste of one day. Nothing was accomplished

other than I read my next guest book on the plane. So that was kind of good. And it was a good book, by the way, especially for anyone who has interest in sales. It's really phenomenal. So I want to share kind of behind the scenes some of the things that I'm dealing with as I go and and hopefully some things I can teach you that I'm learning like when you see red flags in partnerships that is an indicator to walk away. No matter what your benefit is, letting go of that selfishness, I wish I had done that. I learned now moving forward when I see a red flag with someone, that's it. I'm on my way because it's just not worth the risk of partnering with someone when you're really

putting your name on something. That's not worth tarnishing. So moving forward, I'm definitely gonna look at things differently and red flags will be my cue to peace out and I will continue to build pipelines of potential guests so that I can have people in and ready in different cities and try to organize things that way. So whether I'm in L.A., I have a pool of people

I can reach out to and talk to or New York and just staying organized and saving different file folders on my computer. So depending on the city and the opportunity, I can quickly look in with phone numbers, emails, and reach out and follow back up with those people. So that's one of the things I've learned now in podcasting is it's really key to have, you know, a number of different people, but by city, for me is what works best because I so believe in the face to face. It's really critical for me in business and in podcasting and just in life to be able to sit across from someone.

So while I was in New York, it's funny. I had a number of people DM me and say, Hey Heather, I'm going to be in New York anyways because I bought a ticket for your event. Sadly, there is now no event. So one woman I really felt badly, I had heard from her and so I said, well, you can stop eye and meet me. And you know, you never know who you're going to meet, but I really felt a sense of obligation since I had been pushing this and promoting it on social media and this person had bought a flight and left her family. So she ends up

meeting me and she seemed completely nice and normal. And I said, well, why don't you just join me and you can sit in while I record some of my guests today. So it ended up being a great experience. I was super appreciative of her support and understanding. And I think it was pretty cool for her to get to sit behind the scenes and see that we were sitting in a sweet Newark city recording with a very successful author. And then me explaining to her that I then upload that file via WeTransfer back to podcast one headquarters in LA. I'll then fly home, which is I'm in Miami now, and I'll record my intro for the show, and then record my end and wrap up of the show, and send that all out to LA as well.

And then my producer will go ahead and marry everything together, edit it, make sure it sounds great, and then upload different commercials, etc. into make the show a finished product. So we all see things as a finished product, but it is kind of interesting sometimes to see what goes into it and the amount of travel and the amount of work that, you know, we want people to not have to recognize. It's good sometimes to understand there's a lot more that goes into what meets the eye on the outside

and anything for that matter. So, my guest today is Ryan Sarhant. And if you haven't read his book, you definitely need to check it out. It's really a fantastic one. But one of the things that's interesting to me, Ryan is very well known. His TV shows on Bravo. He's a best-selling author. He's selling millions or or if not billions of dollars of real estate in New York, and now has opened up offices

across the country, he is painfully young. I mean, this guy has achieved massive success at a very young age and getting the chance to sit with him, learn about his story, and see how his background was really in acting and that was his passion. Connecting the dots now and looking at it, he wasn't able to make money acting at a young age. So he got into real estate sales starting out renting apartments for a very small dollar amount, but not giving up on that and continuing to raise the bar, small increments, 3,000 a month to 4,000 a month to finally a renter he flipped into a potential buyer.

And then he sold them a property. And then he just kept moving up and and raising that bar on himself, setting higher and higher goals. So today I sit here, I'm back in Miami now and I'm excited for you to meet Ryan and hear our conversation. But I want to share with you how I raise those, raise that bar and raise my goals in a similar way. I started off podcasting a month ago. My show has been out now for one month. And the importance of that is when I started the show whenever I start anything I want to know what the success look like right we have to qualify that I want to be able to see it I want to have a vision of what success for me

for the show for the audience is and the first number that someone on my team shot at me was just focus on getting to 30,000 downloads either that that's great okay that's a great starting point well I always want to go bigger and think bigger and I challenge you to do that same thing. So to me, I knew in the back of my mind, I need to at least get to a million downloads to know that I'm reaching enough people, I'm doing enough. And so I wanted to do that within the first year. So I sort of thought in the back of my mind. Well, I guess, you know, essentially if I'm at 100,000 a month, that's 1.2 million a year. Okay, that could be a good target. And the back of my mind, that was my target, that was my goal. I did not know how

I would get there. I have never done this before as you know. So I just thought little by little, you know, each day I'll focus on different tasks and promotions and you know, I'll be strategic in who my guests are. I'll be hopeful they post about it because obviously that's out of my control But I will ask for them to post about it. I will ask my circle of influence for their help You know, I'll do all the things that I can within my control I'll respond to every DM and every message asking people to rate and review my show because I knew that would help. And then, you know, at some point, you have to turn it over to that vision and that

goal. And then hope you created a strong enough product because if your product's not good, you know, nothing else really matters. So I took all those steps and was so cool coming back from New York this week and getting home was I turned my computer on to record for these shows that are coming up and I looked at my I have a dashboard and it's so important whatever your business is that you have some type of dashboard you can look at your analytics very quickly and reference them just to gauge where you are versus where you want to be. And I looked and it said 101,000 downloads this month. And so here we are closing out a month.

My first show launched May 14th. And today I'm sitting here on June 14th while I record this. And we are over now at 106,000 downloads. And I just want to say thank you so much to every single one of you for being here with me, for subscribing, rating, and reviewing. Oh, I'm so grateful. You can't even imagine, oh my gosh, I'll cry. Okay, get it together, rather. So, you know, those little baby steps and taking those steps and then setting that bar higher for myself and envisioning that goal and focusing on what I know as the potential. So now for me like Ryan did in his career in his life, you know, you keep taking those steps and then you see that evidence of success, success begets success and now I need to go to that next

level. So I don't want to wait for a 12-month window to get to million. I've got to raise the bar on me and I want to hit one million by the end of 2019. I need to go to that next level. So I don't wanna wait for a 12 month window to get to million. I've gotta raise the bar on me. And I wanna hit one million by the end of 2019. I need your help to do that. So please share the podcast with your friends. If you haven't subscribed yet, please subscribe, rate and review. It helps me so much and really helps to differentiate

the show because what I found, and I just learned this this is when we get subscribers ratings and reviews, the algorithm on Apple Podcast is affected by that. So the more reviews and ratings I get, it auto-populates my show to the top and then someone who's just scrolling around on Apple Podcast gets served up my show. And my show is on the business new and noteworthy and on the top charts. All those things help drive new listening. So I'm learning a lot as I go through this, whatever your business is, open your mind to that there's other

ways that you might not be aware of that you can get to that next level. But we've got to first envision ourselves there and know that we can push ourselves to really make that jump in that leap. So today when I make that jump and that leap. So today when I sit with Ryan and you're about to hear that he, there's something interesting that happened. I want to share this with you. And these are the things you don't see, which is kind of crazy.

The reason why I believe so much in face to face and the importance of going face to face for anything is you get insight, you would never be able to access. I walked in to my appointment with Ryan ready to record, excited to meet him. I had never met him before. I got this opportunity through a mutual friend of ours who was able to, nice enough to extend me the opportunity to introduce me to him. I put in an ask for him to come on the show.

I invited him to come to my event for free. I told him I'd buy him and his staff tickets, trying to bring value to them in exchange for his time. He said they couldn't make the event. Thank goodness, because the event got canceled. But however, it ended up being great. He said, yes, sure, come on in and it worked out. So I walk into the office,

his door is open. And as I'm standing there waiting for him, I hear him in real time losing a massive deal, millions of dollars. So as you can imagine, he's not in the best mindset walking out of that and having to walk in to meet a woman, he doesn't know and record yet again, another show that he's going to be on when he has Bravo coming in that afternoon to follow him around for his million dollar real estate show on Bravo. So he seemed tense. He seemed really focused, laser focused and almost preoccupied with what I'm sure he was thinking about in his mind.

What went wrong? How did he lose the deal? Why, you know, all the, the upset that we have when something doesn't go our way. And that's the minute I'm catching him in yikes, not the best moment. But here's what I want to share with you so that you can use this in your life. When I've gone face to face before and in the past in my old job or in any situation in my life, and I, I face someone who's and in the past in my old job or in any situation in my life. And I face someone who's preoccupied, upset, angered and it has nothing to do with me. It's so great to be there in real time because you have that realization.

This isn't about me. This is about him and the deal he just lost. Now, for me to get what I want, which is the best show possible to bring you a lot of value, to get him to reveal things about himself and be his most most authentic open self. I've got to help get him out of this negative mindset or preoccupied mindset and and let go of thinking about that deal and instead become present with me in this moment here. So one of the ways that I've learned to do this over time with me in this moment here. So one of the ways that I've learned to do this over time

is when I can elicit a motion or get someone to pull on a memory. I mean, it could be something as simple as bringing up a song that someone might have liked when they were in middle school or high school or maybe it's a scent or a smell or an experience. Maybe I bring up something from his book about the time he was going

to Greece to get married. Somehow the goal for me when I see someone preoccupied or upset and I want to take them out of that mindset, I bring up something that will elicit emotion. Typically, if you can get someone to start pulling on a memory, they have to let go of that negative situation to shift to the memory. And once they can get there, they have to let go of that negative situation to shift to the memory. And once they can get there, they'll get emotional around that. And that really was my goal today. You're going to hear on the show.

I don't know if you're going to think I did it successfully or not, but I can't wait to hear what you think because Ryan was definitely in a pinch and he was crystal clear with me. Heather, we have to be done by 10. So I think you'll hear, I wrap up really quick because it also, and I looked at my computer and it was 9.57 and I did not want to, not respect his time. So I do a really quick wrap up with him,

but of course you'll hear me as soon as we finish and we can talk more about it then. But I think that Ryan brings a lot of value. He's an amazing salesperson and he's gonna share a couple of techniques and strategies that I love from his book that I think you'll glean some major great information from because we are all in sales. You don't have to have a sales position to learn sales.

In fact, and I've shared this so many times, being an author isn't only about writing. Being an author is about writing a book and then selling it. No matter what your job, no matter what role you're in, you're either writing a book and then selling it. No matter what your job, no matter what role you're in, you're either being sold or you're selling others. So here's some great tips from Ryan and I can't wait to hear what you think. Okay, if you guys are anything like me, beginning of summer means thinking about how can I get healthy? How can I start taking better care of myself? I'm sure this resonates a little with you, right? So this is our, okay, let's get healthy. How can I start taking better care of myself? I'm sure this resonates a little

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energy. Keep the unicorns alive. Show up every day with Coca-Cola Energy. Energy you want, taste you love. Ryan Sarhan, who I just consumed his audiobook yesterday when I was flying to Newark, which took essentially as long as it takes to fly to LA. Thank God for the great reign. All right, so for those of you who are living under a rock and don't know Ryan yet, I am going to introduce you to the number one bestselling author, producer, star of Brabo's two-time

Emmy-nominated reality television series, Million Dollar Listing York, which I consume with a lot of those shows as well. It's super good. He's got an amazing vlog up on YouTube. He is by coastal now. He's really started to expand his brand and company and has offices now all over the country. His team consists of more than 60 experienced agents.

They're doing billions of dollars in sales. This guy is Annie's a baby, first of all he's way younger than me, which is annoying. But we'll get into all that. He, you know, sell it like a surhan is really the step-by-step process on how anyone can be an exceptional seller and Ryan's kind enough to make time for us today because this guy is ready set, go. Yes. Just like his father and he's going to walk us through how he does it all and makes it happen. So Ryan, thank you so much for being with me today.

Thanks for coming to Soho. Oh my gosh, I never come to Soho. Really? Never. Yeah. I'm in New York as often as I need to be. Okay. You know, I go, you have an office in New York. I'm in New York as often as I need to be. Okay. You know, you have an office in Miami now.

Yeah, we have an office in Miami, an office in LA, and we've got relationships all over the place. So Miami's good. A lot of our clients actually are moving to Florida because of the taxes. So I've been going to Miami a lot more recently just because it's too expensive, tax-wise, to stay in New York City if you don't absolutely have to.

Like, I can't move to Miami because I'm a real estate broker in New York, right? And like, my feet have to be here on the ground in New York City, but a lot of people these days, if they work in tech, or you know, some sort of gig economy job, like they don't have to pay this massive New York City tax and deal with everything. So, Florida's a good spot for them. You can get a little expensive. Yeah. Yeah. Okay. So I'm coming at you with my number one question.

I ask all of my guests. Okay. You don't know what it is and you look nervous. No. I like that. Okay. So, my show is all about confidence creation. Okay.

Give me one time in your life when your confidence was really at its lowest. Um, oh man. Like like every day, probably. No, I need specific. There's gotta be one time. Maybe it was when you guys were trying to get pregnant. Maybe it was when you couldn't get the flipping visa to go to China. Like, there's gotta be a time.

No, you know what? Honestly, it's hard for me to think about that in relation to work. Like my confidence was at its lowest, probably when I was like a sophomore in high school and I was like nice and chubby. I was like riddled with acne. It was terrible at everything and I girl that I really really liked. Like said she was gonna date me but then broke up with me publicly in front of like all the lacrosse players. So I went to

school in Boston. You have a lot of lacrosse players there and it like all the lacrosse players, because I went to school in Boston, you have a lot of lacrosse players there. And it was the worst moment ever, and I will never forget that. It's probably one of my confidence was by Bar the lowest. Okay, national security experts are warning. Our aging power grid is more vulnerable than ever. January marked a third time at Power Station, North Carolina was damaged by gunfire.

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NetSuite.com slash monahan to get the visibility and control you need to weather any storm. NetSuite.com slash monahan. This is so you just gave me a Gary Vism. Gary said the same thing when I asked him when his confidence was a lowest. It was dating girls and being a teen tween. So that's interesting that guys have those moments too. All right. So I will take that and think it was embarrassing.

There's nothing you can do. Like there's like, you know, getting our visa denied to go to China to then lose that deal, like sucked. But it didn't hurt my like confidence. Like the same thing with trying to have the baby, like trying to get pregnant, like sucked. It was depressing. It was sad. But like we stayed confident that we could make it happen when you're a young boy, right girls hold all the power like it's tough because like they'll and they'll be meet like girls are like that movie mean girls is real like those especially in high school especially in the East Coast you know like girls are mean and you know I don't know I have no idea so

yeah so me and Gary V have spent our entire lives now trying to make up for those embarrassing moments it's literally what I do. Hi! I'm ready to try to be more confident as a boy? I grew up in Worcester, Mass. Okay. So I'm next to you. I'm your mean girl from New England, but no, I wasn't mean. Where'd you get out of school?

Worcester Academy. Okay, so I went to Pingery in South Hamilton and a lot of my friends were in Worcester. Worcester? All my friends were in Worcester and Glacierst. Yeah. There's a lot of my, that's who I grew up with. All Alright, so that's where we get our work ethic from is from New England. Yeah, yeah, do or die. Definitely. Alright, so I want to talk a little bit about, I personally believe everyone is in sales. Sure. And reading your book, or sell it like, or sell it like, Sourhan, is

really a Bible and a step-by by step on how people can sell, whether it be real estate, selling your husband and why you want to go out to dinner tonight or whatever it is for you. What do you think those keys are and the basis makes someone a great seller? I mean, I kind of taking you back to the girl thing, like selling for me when I got into the business and I didn't think I was a salesperson whatsoever. I just sort of... You were an actor. Yeah, I was an actor and I was not doing so well at it and I couldn't make money so I was trying to figure out like what could I do that didn't require me to go back to school

or require me to do some sort of service based job like I didn't want to be a waiter or be a bartender and I wanted to stay in New York City because I knew if I'd left New York City then I would just never come back right. It's just too expensive, it's too hard. Life is easier in Colorado. My parents are. So I looked at selling really kind of like dating. Every time I meet somebody and I want to sell them something, it's really just the first date.

So if you meet somebody for a first date at a bar, let's say, and you walk in and you sit down with that person and you're like, hey, you look great. You want to come home with me? Like, that probably isn't gonna work. It's aggressive. It's really aggressive, right?

But most people, when they think sales and they think I'm a sales person, I deal with this all the time with people who work for me. Like, they go into showings of apartments or when I did the, like, sort of gonna show on Bravo, they're trying to sell something like, hey, we have a two for one special.

You ready? You wanna do this? Like, they don't, they don't connect the two, but it's the same thing. It's too aggressive. They don't take the time to get to know the customer, to ask them questions, to listen to their wants, to listen to their needs, to give them compliments, to create a short-term friend,

that maybe one day can turn into a long-term friend, because people love shopping with friends, but they hate being sold. That's really, really, really important. And so I've always related selling anything to first dates, because they're the exact same thing. The way someone is going to be sold on buying shoes is the same way someone's going to be sold on buying that second drink.

This is so funny. So the selling shoes is part of your book. You were talking about buying the product, remember? I'm more familiar with your book right now than you are. You're like, oh my god. I did write something. You wrote about the product.

That's a big moment. And it was a great salesperson. The lesson I took from that and I've been in sales longer than you've been alive. And so I really, it resonated with me. The salesperson took you to a place far outside of your potential expenditure, you know, your limits. You couldn't afford this.

She was $850. Sure. However, with that person diff you got you so excited about something that when they back you down to 450, even though you only intended to spend 250, it now seemed reasonable. Yeah, it now seems like a good deal. Great tactic.

Yeah, of course. So now do you implement that when you're showing people homes? Yeah, the wow moment all day long. It's um, because you need to show people relative value. No matter what it is you're selling. Well, you know, it's same thing like I talked to reporters all the time and because I do a lot of PR for the real estate and stuff that we're selling. And the reporters always say, hey, I read your book, you know, the tactics that you use to sell real estate, I use those same things to sell my editor on using my story instead of Jim's story. Exactly. Right.

And Genghis reached out to me, they're like, hey, I use your tactics on figuring out how to get an extra, you know, an extra client a day who needs a teeth cleaning. And I'm like, that is awesome. But that wow moment is really just to show relative value so that, you know, people don't know what they want until you show it to them. And when you show them exactly what they say they want, they never want it. Right. So you got to show them what they don't even know they want that is outside of

their realm of possibility that gives them something to look forward to and then bring them back down to reality, but show them something a little bit better than that reality. And they will always buy it because it's always going to make them feel like they're one step closer to the dream, which is that wow moment that you just showed them. Because it's always gonna make them feel like they're one step closer to the dream, which is that wow moment that you just showed them. And it's also a little bit better than what they thought that they were gonna be stuck with.

So it's like, it works. Like it works every time. It is not rocket science. You just have to put in the effort to do the wow moments and to remember that you are selling when you're having these conversations. So when do people see selling as a negative connotation that would you agree with that? Yeah, when I was doing sell like Serhan Ambrava,

like everyone I dealt with said, I hate sales. Right. Why? Because I don't like being a salesperson, I hate salespeople. It's like, well, that's like, you could say that about anybody.

Like, I hate that type of person. I hate dentists. Yeah, exactly, right? But if you meet a great dentist who's awesome and who doesn't hurt you when you're in the chair Like you're gonna be like you know what a dentist is cool. It's fun. I don't know who says dentists are fun, but It could I don't you might with those teeth. Yeah But I think that

Like you do have to remove the idea that selling is taking from people So whether like you're somebody who's being sold on something and you feel like they're trying to take your money or you're a sales person who's trying to sell somebody else and you feel like you're trying to push them or take them. Like selling is just assuring people. Like all you're doing is you're assuring them of the choice that they were going to make anyway. They just might have made it in a month or a year and they might have made it online or with a different salesperson when they were ready, but you're assuring them of making that choice with you today and that's how you sell. So you're innovating the concept of what a salesperson is or what selling is? Yeah, I'm just trying to simplify it and trying to see like, you know, I really studied like the best salespeople, you know, like when I look at myself in the city, like I,

when I came here, I'm not set up to be the best salesperson in New York City whatsoever. The best real estate brokers in New York City are predominantly from New York, okay. They've been doing it for a really, really long time and they're well connected either through finance, through the synagogue, like New York City has a lot of different networks, all of which I'm not a part of. Like- You're not in the tribe. Yeah, I'm not in any of the tribes. I knew nobody, I was just trying to rent apartments to pay rent, so what was the difference between what I was

doing compared to what everybody else was doing? And a lot of it was that I just, I didn't push, and I was just assuring people of making that choice today. There's no, a lot of people say, I need to go home and think about it and talk to my wife. Most deals end that way. Or I need to go think home, I gotta think about it. So having this on about objection. It's literally just asking, like, okay, cool. But what is it, what is it that you want to think about?

Like if they don't want to buy something, you're never going to change someone's mind that way. Like if they really don't want to do it and they're wasting your time, then like you need to move on. But if they're just using that as a stall tactic because they are afraid of commitment, then it's just asking questions. And it's sometimes not even asking questions about what it is they're buying. It's asking questions about anything else, like about the game last night or about their job

and trying to figure out what is in the back of their mind. We're having this podcast right now, I'm talking to you, and I'm present as much as I can be, but in the back of my mind, I just lost a deal for 16 and a quarter million, over $100,000. And I'm gonna have to deal with that in 35 minutes. Give her take.

Clearly that's annoying you. Yeah, and so, but like, so that's in the back of my mind. And so if someone's trying to sell me something right now, the last thing I'm gonna do is be sold. But if they start asking me about work and how crazy is the market, maybe I'll open up and I'll talk about that. And then 10 minutes later, I'll get back into talking

about the deal and I'll realize, yeah, you're right. This is a good deal. And then we'll get right back to it. The same way a friend would talk to you. All right, it's 2019 people. Everyone needs a great pair of wireless earbuds. And shocker, there's not just one kind. In fact, the Raycon earbuds are about half the price of any other premium

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And I watch one of your episodes. I, you know, anytime I'm meeting with someone, I want to consume a lot of their content to understand them a bit more. And one of the episodes you were show, no, you had sold someone an apartment. It was a woman. And now she was going to sell her apartment again. And she decided to become a real estate agent in this process. So you went to me with her and you said, well, you're going to join my team, right? And she says, well, I don't know. I need to meet with a bunch of different, you know, real estate companies and decide. And I'm watching the episode. I'm like, oh my God, Ryan, close or

closer to come, you know, to your team. And you didn't, you left her with a question in her mind, which I thought was an interesting tactic and it worked in the end. You basically said, the one thing I'll ask you to do is think, are these people bringing you on because they want the commission from this one sale of your property

or they want to invest in you and develop you as a seller over the long term? And it worked in the end. Yeah, you have to also remember too, that in every relationship, whether it's spouses, boyfriend, girlfriends, boss, employee, broker, clients, the person in the relationship who has all the power is the one who cares the least. So you have to remember that always.

So like in that meeting with her, I honestly was like, I would love to have this listing. I think it would be great to have you remember that always. So like in that meeting with her, I honestly was like, I would love to have this listing. I think it would be great to have you on my team, but I don't need you. I know you need to be somewhere in order to list your property and I know you need to be somewhere where someone's also gonna help you build your career. So you probably care more than me.

And so I'm gonna put that out there. I care less than you do right now. And that gives me all the power, which means that she then came back to me. Right? And that's exactly how it worked. It's kind of like anything. You see like relationships die all the time because the person who has all the power is the one who just doesn't give a shit. You know? That sounds so awful. I know, but it's a thousand percent true. It's a one hundred percent trip. The person in relationship that's all the power is the one who cares. But shouldn't I'm sounding like such a girl right now in this. We need to be upset,

but because we're in a business setting, however I am going to be a girl. So you don't want to think of your relationship as a power or game of power and control. Yeah, no, of course not. You don't want to. But like you look at it, like where does the heartache come from? In any relationship it comes from one side of the relationship, not giving you what you need. And if they're not even gonna try, it means that they don't care as much as you do.

Like the love isn't there as much as you want it to be. And maybe sometimes there's ways to fix it. Like maybe they don't know that they're supposed to give that to you. Or maybe they do know when they just don't care. And it's the same thing on deals, like this deal at 16 and a quarter, which is a big deal that we really wanted to get done today. Like going into it, I knew in the back of my mind, like we really need to sell. My seller on this apartment bought it for $21 million in 2012. Okay, the New York City real estate market is really, really, really hard. He was willing to take

a $5 million loss just to get its sold today because he wants it out from under him. He cares way more than anyone else. The buyer and the go-shaded, haggled all weekend, came back, asked for another haircut of $100,000 yesterday, and my client was like, you know what, okay, like I just want this done. And by giving him that last little inch, the buyer then said, you know what, I don't want to do it anymore. Oh, because he just doesn't care as much. Like even if we give him a million dollars off, he probably still wouldn't have done it. So I can't get that beat up.

Like it just wasn't a deal that was ever going to happen anyway. But how did you qualify that this guy was serious about buying? Like the CEO of a massive company that you would know if I told you the name. He's incredibly wealthy. He was jetting off on his private plane today at Paris. He's a very real guy. He's an impulsive guy. He's bought a lot of real estate. It's very public. And he's just a dick that way. There's nothing I can change about it. And what you learn in real estate, and it makes you very, very tough. If you get into the real estate business, you realize that people are incredibly greedy, and they are also incredibly stingy. Like the same seller that will not come down,

you know, $5 because a principal is the same guy that's gonna go and negotiate the price of a bagel. That is what you've learned. And grandmothers will lie to you the face of baby Jesus in the city to save $4 like you so that's not you though, and this is why I like you and I know you learn it and it's hard Like it really makes you it gives you like a thick skin because you just go into every situation now With like you know your defense up just because you know you're about to deal with somebody who is in some way shape or form I'm gonna try to lie to you.

Oh my gosh, take a deep breath, because I'm not gonna lie to you, and I'm not trying to tell you anything. No, I know that. But we're not in a sales position right now. No, but what I'm saying is I understand why you've been conditioned this way. Of course. However, what I want you to open your mind to is that, and I see this way, what I, oh my God, I just noticed how many bracelets you have on that tragic. All right, listen, here's what I want you to know why I like you.

I watched one episode where you had this guy, and I don't know if he was a construction person or a designer, but he would sunk his whole life savings into like four property, and you sold for more than, you killed yourself to deliver for this. It was the, I was like cheering you on on the sidelines and it was so emotional for that guy. It changed his life. Yeah, saved him from bankruptcy. Literally, it did.

And so I love that. And then when I read about the charity work that you do now, like that's what makes you, in my opinion, a champion. Yeah, thanks. No, I just have talking about all these things with you, just because we're discussing it in relation to how sales works and the type of things that we have to do as sales people, especially in New York City, doesn't mean that I'm that way.

I go into every situation, unfortunately, brutally honest with everybody, and lay it all out and let them know how I feel, how things are going, and a lot of times it just backfires because people don't appreciate it. You know, they don't realize it. Like ignorance is bliss in 2019. That is for sure. Oh, I don't agree with that.

I know, I don't like it. I don't like it once at all. But like you can see it across the board. Like people prefer to be ignorant now versus understanding truth or reality because it's just too hard, it's just too complicated and for the most part people just don't understand. We'll give me an example of that then. Um, oh man, it's like all day, every day.

I mean just look at like, like, you know, the politics, but just look at that. That was a first thing to pop. Yeah, I guess because it's easy, right? Just look at like like look at any like protestor ever on the streets in New York City. Right. You know, like one of the things that like I've done in the past that is super confusing is like you go and ask that person what they're protesting about and most of the times they don't know. They can't talk about it. They're doing it because someone told

them to do it because they thought it was cool. Like and because it's cool on social media and it'll be a cool Instagram photo. But when you really ask them about what they're marching for or what they're protesting for, they literally don't know. One person might, but most of them don't. So there's this crowd mentality that just has taken things over,

in part because of what social media has done. And they don't, I don't know. Yeah, but that can go back to the same peer pressure we had and that you even explained with dating the mean girls or, you know, like part of it. I didn't actually date me, so. Ha ha ha. No, you weren't killing it, you weren't closing the deals back then.

So what pivoted for you to go from that kid, like as you explained, a chubby kid that couldn't close a date, to now this guy that's closing billion dollar deals. Um, uh, broke. Just, I, I, I, it was, it was trying to figure out how to get out of my own shadow in New York City or move home. You know, my parents were in Colorado, so it wasn't like it was me homeless. Like I lived in a terrible apartment in Koreatown and I just needed to figure out how to make it work. With roommates.

Yeah, initially it was roommates, but eventually when I moved to Koreatown, it was by myself and then I shared a bathroom with like all these people, it was just terrible. But it was, how do I figure out how to stay in New York City and kind of get rid of all that shyness and just have no shame and go out there and just puzzle or it's literally go home to Colorado. That was it. It was one of the others and I knew if I moved home to Colorado I'd be screwed. I just wouldn't come

back. One of the things that you had going for you in my opinion is your brother and your father. That really came to me from the book and I believe in, listen, people have villains in their life and negative people, and they have to fire the villains. You seem to have, from what I can see, some really positive influences in your life. Yeah, yeah, my dad was really, really tough. I think I presented a lot of the way that he raised us

as I was growing up, but hindsight is always 2020, right? And thank God he was tough on me, because I don't think I'd be where I am today if it weren't for him. For sure he wouldn't. Yeah, and putting us to work and like teaching us the value of the dollar and even little things. I don't remember if it's in the book or not, but like teaching us how to make friends like and just marching us down the street. Yeah, so he would like march us down the street like we moved to Thompson when we first moved to Boston outside North Shore. We were in Topsefield and we moved to Topsy when we first moved to Boston, outside North Shore, we were in Topsyield. And we moved like eight times before I was in fourth grade.

And so we moved again when I was about to go into fifth grade and so is the going to a new school, all new friends. And he took me and my little brother, so I was 10, my little brother was seven. We walked down our driveway and he said, we're going to make friends. And he made me and my little brother knock on everyone's door and say hi.

My name is Ryan. My name is Ryan. My name is Jack. We just moved in across the street. Would you like to be our friend? Oh my gosh, you look like a total psycho. Yeah, you, yeah, but we were little, so I think it was okay. It was a yes, I got it. I think I did it now.

I would be shocked. Um, but at the time, like, it was terrifying, but I am still friends to the day, to today, with some of those people that I met. Stop it. Yeah, and and like it just shows you that like most people don't reach out like most people Never would anyone do that today. I would never make my 12 year. Could you imagine when your daughter's a little bit older making her do that? I don't know. I'm thinking about it. Oh my gosh. That's a little crazy. Are you you're gonna do the ready set go with her? Yeah, probably. Yeah, because it works for me. Yeah, that's it Even in like my business here, you know like some of the agents who do the absolute best who sell the most are ones who spend Half an hour a day 10 minutes a day an hour on a Sunday Just talking to people on the street like total strangers and they will find that one person needs a place to rent one person's mom

Is actually looking to try to sell a department hasn't sold yet one person doesn't know anybody But they're gonna forward off their information to somebody that they met on Instagram. It's this trickle-down economy and they get business from it. There are so many people on the street who can provide opportunity to us. We just have to ask them and talk to them. Most of us are so scared of the fear of rejection. We just stay inside our car or inside our office or inside our office, or we keep our heads down,

or now we're so plugged into our phone, we're going to look up, and it's like, it's a scary, scary thought, like that's what scares me the most about my daughter. It's like, how, how will she have personal connection with people in 15 years, when she's a 15 year old girl growing up in the city? It'll be so different today.

I know, what is it? What is it? I mean, I just can't, I mean, I see it with like young kids now from my clients and like for my nieces and nephews, like what they have to go through with like the pressure that they have in school because of social media. It's just like awful, it's awful. I don't know.

But people, okay, this is where I don't agree with you. People back when we were kids when I was a kid that the phone was, this is gonna ruin everyone's life, the phone or TV. There's always some new iteration of whatever technology is going to be. And there'll be something different when your daughter's older.

It's just, it is what it is. It's not, social media is not gonna ruin anybody. Yeah, I don't think so, but it is. It does provide more pressure on a 24-7 basis. Like, at least when I was growing up, like, I didn't have to see all the kids or hear from them or deal with them

till midnight every day. Like, I saw them in school and like, I could talk to my friends on the phone, but like, no one would call me names because we didn't even have email, right? Like, none of that happened now. I see it with the kids of my clients. And like I said, like, nieces and nephews,

they are, they have to be plugged into Snapchat. Otherwise, they're gonna hear about it the next day. Like, and people are gonna give them shit and they're gonna be bullied about it. Like, we didn't have that 24-7 through our phones when we were growing up. So like, I agree with you, but at the same time, it is now like, it's all of what we had before.

It just amped up on steroids, like attached to your hand, which is a little bit freaky. Well, you should know what that means already. That's the best kind of notification. That's the sound of another sale on Shopify. And the moment another business dream becomes a reality. Shopify is a commerce platform, revolutionizing millions of businesses worldwide.

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by listening to the Millionaire University podcast. New episodes drop every Monday and Thursday. Find the Millionaire University on Apple, Spotify, or wherever you get your podcast. Keep coming back! You got plenty of space. Oof, not how you would have done that. You like working with people you can rely on, like USAAA, who has helped guide the military community for the past 100 years.

USAAA, get a quote today. Well, here's what's empowering, it's a choice. You can choose to launch the app or you can choose not to. And that's, you know, creating confidence, this is what it all goes back to for me, for my child sending him out into the world every day. He has that choice to say when someone says, oh, you weren't on Snapchat. He says, I don't even have, he doesn't have a Snapchat account. And he says, I don't have, I don't need it. And it's about instilling in your kids and in ourselves, you know, this sense of self worth it.

I don't need someone on the outside to tell me, hey, how they're launch Snapchat, otherwise you're not worthy. Yeah. I mean, that's really where it all starts. I hope so. I just think it's hard. Like I think it's, listen, there's peer pressure.

And I think like everyone wants to feel like they fit in, everyone wants to have friends, everyone wants to be liked. Like you, I think it's very to feel like they fit in everyone wants to have friends everyone wants to be like to like you I think it's very rare to find a kid who is that mature to be able to say no, man I don't need social media like I think it's just even for me like I Like Instagram is now a business for us like I don't want to be posting stuff all the time But I have to otherwise I will literally lose business. And so there is that professional peer pressure that way too. Like the vlog on YouTube, which brings me business, it's fine.

Like I can do it, but it takes a lot of work. It takes a lot of work. I have to have a whole staff to pay all these people. It's like, and there's pressure from it too, because I see it out there. You know, like I have to be always on the forefront of promoting myself in some sort of innovative way, otherwise other salespeople will get those clients. And so yes, I can't say no. I could be like, no, I don't want to do any of this,

but then I'll sell less. So it's always a trade-off. And I think for kids, it's like, yeah, I don't have to do that, but then I'll have less friends. So it's like, it is a trade-off and it's hard. I want to, well, if success was easy, everybody would have it, right? Of course.

So that's, I mean, that's part of the process. When I want to pivot a little bit to the business side, one of the reasons why I believe you have the success that you have on the outside looking in and you can educate me is because you have done such an incredible job branding yourself. Would you agree with that? I guess, yeah, I mean, I've tried.

I don't know. Like it's branding yourself is so hard. yourself. Would you agree with that? I guess. Yeah, I mean, I've tried. I don't know. It's branding yourself is so hard. I just sort of consistently success begets success. So I've consistently put my name out there as much as I possibly can. I want everyone to see surhan and think real estate, you know? And the more that happens, the better it's going to be for my business down the line. And I try to do as much as I can through social, through millionaire listing, through the book, through the vlog, through talking to you right now. Like there will be people listening to this that I don't know.

And that's right. Like that'll be at least one other person who will follow me, let's say. And then hopefully it'll just build and build. But I think, like for me, the brand is about promoting success. I think if you look at anyone's brand, even an athlete, like LeBron James' brand is the fact that he's a very successful basketball player. And so then people want to be attached to that. So then he gets licensing deals and promotion deals,

but as a successful basketball player, and he's promoted that success over and over and over and over and it's sort of become kind of this brand, you know. So it's funny that you said you want to be known for real estate, but when I when you said that in my mind, I thought, how do I know you? You know, and I just only met you today, but I researched you to me, you're known for sales. Yeah. Which is great. That's how you don't want to be in your face. The book isn't sell real estate like Ryan, right? It's sell it. So I think that's how you don't want to be in your face. The book isn't sell real estate like Ryan, right? It's sell it.

So I think that's an important takeaway for people to know, even if you want to be known for real estate, you don't push real estate in everyone's space, you push the value, you bring to them so that they garner something from you, right? Yeah, 100%. So it's really important to give people value at the end of the day.

And to put it out there into the atmosphere Like I have so I'm a big believer in that, you know like the like vision boards and the power of positive thinking like You know, I don't necessarily believe that if you like talk into the air the air is gonna respond to you But you know it's like if you wake up every day with goals in your mind and you put it out there It's gonna change the way you talk to people. It's gonna change the way you walk It's gonna change the way you cross the street It it's gonna change the way you walk, it's gonna change the way you cross the street, it's gonna do little things that are gonna make those dreams realities.

Just because you are subconsciously gonna be moving towards those positive goals that you set up for yourself. Like, you know, I told myself, one million dollar list you started, like, oh shit. Now I'm gonna be on a national television show as a real estate agent, I better not screw up. Otherwise, everyone's gonna see it. That's very vulnerable,. I better not screw up. Otherwise, everyone's gonna see it. That's very vulnerable, I agree with you.

Yeah, like everyone's gonna see it. Because it's people, that show follows me 11 months out of the year as I'm at work. It's not like, it's not a family show where it's like, hey, let's do something fun on this episode with my wife. It's like, they will be here for two hours this afternoon following me at work. And if I say something stupid or do something wrong, it's a good chance you're gonna put it in. Oh, you don't get to edit out what you don't like. Okay, I didn't know that.

No, they own me. So it's all edited. That's a risky. Yeah, it is super risky. It's all edited in LA. Good for you. Yeah, so you'll see, I should like, so like what you see on season one of the show

when it came out in 2012 is slightly different from what you see on season 12 because we all watched it and we're like, oh man what did I just say? The things I think are funny are not funny and when it's on national television. And so yeah, so it's just putting yourself out there as much as you possibly can. I think that's that's the secret to me and just not being shy about it right and consistently thinking about that girl that dumped me in public. Hahaha! Wait, tell me what's the vision board right now?

Well, the vision board at the, you know, what was it? Like, eight years ago, seven years ago, was be the number one real estate broker in New York City. You already did that. You're right. So, now, it's like, how do I become the number one real estate broker in the country? How do I do that? Where are you right now ranking? It's hard to look.

As the number one real estate broker, incredibly low, probably, but as a team wise, because they just have a lot of people around me, we're pretty, I don't know, we're like number three. But what I mean more is, in terms of growth sales, how do I build a big enough team or company to be number one? So that when people think real estate in the United States, they think me not just the guy that sells and does some real estate stuff in New York City. So are you gonna acquire more companies or maybe maybe trying to figure out like the market is complete It's the market is changing a, both for sales and for real estate and how it integrates with tech.

Like there's a lot of moving pieces now and there's a lot of companies that are coming into the play that have like venture capital money that just have no need to ever make money. And so that becomes hard. Like how do you compete with someone who's willing to lose money all day every day? That's bizarre.

It's hard. Yeah. And so I don't know. I don't know, I'll figure it out. Well, the one thing that I really liked about following your trajectory is that you had this background and acting and now you put the stand up comedy and these exercises that you do with your peeps.

All of this background now goes to work for you in that you've got the vlog, you've got the TV show. Isn't it interesting to see how these dots connected for you? Yeah, I think so I think I think some people have called it very lucky Right, but I do believe and I did a vlog about this last week that like luck is when opportunity meets preparation Sure, right. It's just about being in the right place at the right time But then when you're in that moment you know what to do. So like me and you're listening for me

What yes was lucky that the show decided to cast a New York City, but I went to an open casting call with 3,100 real estate agents at that Hudson hotel. Was that intimidating? Kind of. But like, I was, I've been only been doing real estate for a year and a half, and I was renting apartments for like a thousand bucks a month. So I showed up because someone told me to go and they were like, why should you be on the show? And I was like, because I'm the greatest real estate agent in the history of the world. And they were like, what is really weren't yet? No, of course. Okay. No. But they bought it. And then I had to figure it out. And so we call that reverse engineering. Correct. Yeah. That's most of my life. It's the power of

inception. Like, how do I make what I want to happen? Someone else's idea, and how do I plant that seed? So once they decide to make it happen, I can just smile. That was the, you just did the best job articulating sales. You made it the other person's decision that they wanted to happen, and that that is what sales is all about. Yeah, yeah. Good. I mean, that's that, that's the wow moment that we talked about at the beginning of our

conversation, right? It's like, I'm going to show you something that you're not going to buy because it's too expensive and totally crazy, but you need to see it. And then I'm going to show you something a little more expensive than what you want and what you can afford. And then I'm going to take you back to what you really want, which is what you told me you want because that's what my job, like I'm not trying to upsell you. I'm just trying to show you, like a few options, but I just planted the seed that you're not gonna buy, which I told me you wanted. You're not gonna buy what you can't buy

because you can't afford it that I showed you, but you're gonna buy it with my middle option because I know you want it and I know you can afford it. And I know you're gonna figure out a way to do it, even though I'm gonna tell you not to. And it's gonna be your idea, 100%. Oh, that's such a strategy, I love it. Yeah, it works.

And it works, and it works on me. Like, that's how I learned it, because it worked on me. And I was like, we're swiping my credit card. And I was like, oh my god, what just happened? You upsold me, but you didn't really, like you made it my idea to buy these shoes for $200 more than I wanted to spend.

I need to learn how to do this. The best sales people are the easiest sold. Yeah, of course, I'm stupid. I love starting to call you dude I I love being sold like I love going into situations and seeing how people sell me because it teaches me stuff Like the way someone in retail is gonna sell me a pair of jeans Is is interesting to me to see how they talk to me? Well, you know

Here's a thing you have so many amazing lessons in the book, so like, Sartana, I love it. I'm a huge fan, and I am not a huge fan of a lot of books. So I need to give you props for that. I think you're listening to it. That audiobook took me from. I've never did. You did a really good job because, and then this goes back, you're acting,

you're very animated, which is engaging for me as a listener, so great job there. I wanna talk about your vlog, you're killing it with the vlog. I wanna bring you some value. I love to come about your vlog, you're killing it with the vlog. I want to bring you some value. I'd love to come on your vlog and work with your team and help them create some confidence because I know you're expanding your business. You're growing rapidly. I've got a lot of expertise with that. Let's set that up the next time you're back in New York. Yeah, the vlog's on YouTube. There's a

new episode every Wednesday night. The book is everywhere. The audiobook is everywhere. And Millie Nourle is in New New York comes back August 1st at 9pm. I can't wait to watch. Yeah. Ryan, thank you so much for that. Thank you. It's happy to meet you. If you've been looking for a legal way to watch your favorite TV shows and hit movies for free, and frankly, who isn't looking for that, I definitely am. But now I know there's no more waiting, no more need. Never pay for TV again by downloading Pluto TV.

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So I hope you loved getting to know Ryan as much as I did. I really am impressed with how much he's accomplished at such a young age, how he constantly raises the bar on himself. And something funny that I wanna share with you, if you listen to all my shows and you heard the Gary V episode, today made me think of something. Gary Vs achieved massive success just like Ryan has. And I mean, they're different, but they're similar in many regards. They're both in New York City, they're both running major companies, they're both raising the bar on themselves. However, they are so incredibly different. And this is important for you to know,

there's not just one way to success. There's so many different ways. And I was thinking about how similar they are, yet so different. Meaning Gary was so late for my meeting when I interviewed him. I was starting to freak out if he wasn't even going make it and then he was on such a tight schedule but he went way beyond our given allocated time because he wanted to do such a great job on that show. So I'm sure this guy's schedule ran behind for hours all day long because of this domino effect that had occurred while I was there. Conversely, working with Ryan today, he is so punctual. It is amazing. I mean, to the, you know, to the 9s, like, oh, like we've got 60 seconds left, like, to the moment. I mean, this guy is running a tight ship, tight schedule, and everything is, you know,

it seems really black and white. So that seems so different from both of these extremely successful people. Again, just, you know, I want to share with you success is not just come one way. It's about being who you are and doing what works for you to make it work. So today I want to share with you that I've been asked a lot of questions over DMs lately about how am I able to be successful in business and be a mom. And, you know, it's sort of an interesting question. It's not easy, heck no, it's not easy, but I'll tell you this, my son is 12 now,

and it's so much easier than when he was one, and two, and three, it was really hard back then because he didn't understand why I was leaving or he would be having a fit. And I could hear in the background when I would call and check on him, those times were really, really hard. And I've mentioned this before, my confidence was really low.

So I felt desperate to make my work trips, desperate to deliver at work, where I feel differently now. When I go on a work trip, like being in New York this week and having so many meetings and interviews set up, I'm so excited to go because I'm creating value, not only for you today, which I'm hopefully

you're able to take value from the show, but also for the long term for me and for my son, which is so cool. When I was in corporate America, I was creating value for the company and the brand I worked for. And that was okay at the time. However, now I'm creating it for me and my family for the long run. So it's not only my creating value for this moment, I'm also doing it for the long term.

I'm investing in myself and I'm investing in my son. And I explain that to my son a lot. So there was a really funny situation that occurred the other day. My son plays Fortnite, which drives me Kuku. However, it's very popular with young kids right now. And he's always asking for money to buy V-Box, which is insane. I mean, brilliant for the gaming, for Epic Games,

but not so brilliant for me. So I've been telling my son, no, you can't have money to buy, you know, V-bucks. Get a job. I don't know what to tell you. So I've been shutting him down on the V-bucks, and this was so cute. He came out to me last weekend, and he said, mom, you need to grow your YouTube. And I've got some good ideas on how you can do that. And I said, oh my gosh, thank you.

Tell me. And he brings me all of these Nike gift cards and iTunes gift cards. And I said, what's that? And he said, well, the best way to grow audience and subs subscribers on YouTube is to do giveaways, mom, and you haven't done any. So I'm going to give you all these gift cards.

This is $150 worth of gift cards. And I want you to give you all these gift cards. This is a hundred and fifty dollars worth of gift cards And I want you to give these away on YouTube so that you can drive subs for your channel And I said oh my gosh, that is so nice of you. Thank you I would never have even thought to do that. I appreciate you sharing with me And he told me how some of these different YouTubers do it and why it will work and how it's gonna benefit my business. And I said, oh, thanks so much. I said, well, I can't take that from you. I'm gonna have to give you some money.

And he said, mom, you don't have to. I said, yeah, this is a business transaction and I'll buy these from you. And he said, okay, great. Can I just have $150 worth of B-bucks then? And in that moment, I learned something really powerful. I learned that my son watches me run my business and conduct business every day.

Oftentimes he'll come with me on trips and see what I do. And we talk about what I'm building and he's seen my low moments like when I got fired and I was crying. He's seen my really high moments too. So he's learning how to be resourceful and a very good salesperson. So it's kind of like, yes, it's hard being away from your child a lot. There's, I can't

miss words about that. It's really heartbreaking at times. However, I'm so proud that my son is learning real value and real life skills in real time. And I told them that I said, listen, I know what you just did to me. You just sold me. And I'm really proud of you because you brought me value, not asking for anything. However, I felt compelled to offer you some value and return. And I just wanted to say great job because I feel really proud of who you are and what you're becoming. Now, this is this is funny because it's happening at an interesting time. My son just graduated

from fifth grade. And it was an emotional day because I noticed how the school he went to really had they done such a great job of recognizing the accomplishment that these kids had, you know, they had this commitment entering in first grade that they would finish and they had this whole tradition of celebration and all the kids in the school were out there clapping for them and that we had a formal graduation and a formal graduation party.

And it just reminded me the importance of recognition in any business, in life, and padding yourself on the back and recognizing what you are accomplishing. So often we forget about that. So this Sunday I'm taking my son to a sleep away camp for the first time in his life and it's really, it's, I'm conflicted in that I'm so nervous for him. However, I'm so proud of him that he's courageous and confident enough to go. So I started thinking to myself, how can I help him? You know, let's talk about things ahead of time. And so luckily we had visited this location once before a couple years ago,

and I talked to him about how I'm so proud of him, you know, years ago we went and he was too scared to attend, but now he's so much stronger and bigger And I'm really proud of him taking this step in this leap of faith He happens to know a couple of kids that will be at the other side of the camp They're going to the soccer side my son will be in the basketball side And I said I'm so excited for you two that you know a few people that will be there and he said mom Let's keep it real. They're not roaming with me. They're not going to be the same buildings with me. They'll be on campus, but I'm probably not going to see them much. And I said, you're right. I agree. However, is nice to know that there are some good people in the community

and that you'll get a chance to lease, you know, pass by them once or twice a day, right? That's better than nothing. He agreed. And then I reminded him how many different instances in his life where he started a new school or a new basketball team and or a new camp and made friends so quickly. It's definitely one of his superpowers. And I reminded him of specific instances where he didn't want to go to something and then he showed up and he connected with people. And that smile came out. And then he's a great player and people are drawn to his excitement around the game. You know, so reminding him of specific instances where he really created confidence by showing up and taking that risk going into something new and the more you do that,

the easier it becomes. So as his mother and supporter, I want to remind him that he already has that confidence within him and giving specific examples is always a great way to do it and also having something to look forward to. So, you know, I said, what are you looking forward to most about the week and he was giving me, you know, I have, well, Heather, mom, I really like the cafeteria and the idea that I'm in this, you know, this campus and I'm really looking forward to seeing, you know, you and you pick me up on Saturday. So try to get someone to focus on what the positives are, you know, what we can look forward to. And then create a vision of how fantastic it's going to be is also very helpful when going into a new

situation. So that's definitely what I tried to do for him. We'll hear how it goes, fingers crossed, and I'm sending good vibes out there. If you've got peeps going off to on their own for the first time, it can be scary, but it's so important that we support one another and believe it's gonna go great

because that's how we get it going, get it rolling, and get that momentum there. So thank you again so much for being with me. I appreciate it immensely. Please share the show, please subscribe, rate and review. Oh my gosh, that's getting old. And if you haven't signed up yet

for my accountability partner, you wanna get an email from me each morning. Check it out on the show notes, Heathermonahands.com, it's my website, and it's free, and I'd love to support you. So, here's to you creating your confidence and me too. Thanks for being on the journey with me. This episode is brought to you by the YAP Media Podcast Network. I'm Holla Taha, CEO of the award-winning digital media empire YAP Media,

and host of YAP Young & Profiting podcast, a number one entrepreneurship and self-improvement podcast where you can listen, learn, and profit. On Young & Profiting podcast, I interview the brightest minds in the world, and I turn their wisdom into actionable advice that you can use in your daily life. Each week, we dive into a new topic like the Art of Side Hustles, how to level up your influence and persuasion and goal setting. I interview A-list guests on Young & Profiting.

I've got the best guest. Like the world's number one negotiation expert, Chris Voss, Shark, Damon John, serial entrepreneur, Alex and Leila Hermosi, and even movie stars like Matthew McConaughey. There's absolutely no fluff on my podcast and that's on purpose. Every episode is jam packed with advice that's gonna push your life forward. I do my research, I get straight to the point, and I take things really seriously, which is why I'm known as the podcast princess and how I became one of the top podcasters in the world in less than five years.

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