Creating Confidence with Heather Monahan - Start TODAY, With Heather! Episode 262

Episode Date: October 19, 2022

In This Episode You Will Learn About:  Leaving your insecurities behind you   Taking action NOW  Why timing is everything Leaving a positive impact Resources: Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  If you haven't yet, get my first book Confidence Creator Show Notes:  Waiting is NOT the answer. Done will always be better than perfect! So go after what excites you, and stay open to the possibility that ANYTHING CAN HAPPEN! When you take action, even if it’s messy, you’re putting yourself out there and adding value to others’ lives as well! Try letting go of your doubts today! You never know what’s waiting for you around the corner.  Learn more about your ad choices. Visit megaphone.fm/adchoices

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Learn more at amazon.com slash Prime Day. I'm on this journey with me. Each week when you join me, you're going to chase down our goals. If you're coming at first aid, it's at you up for better tomorrow. After no sleep, I'm ready for my close-up.

Hi and welcome back. I'm so glad you're back here with me this week. Okay, so when I'm so glad you're back here with me this week. Okay, so when I'm asked a question, a multitude of times, I take that as a sign. I should share the feedback and the answer with you on the podcast. So recently, I've received so many DMs asking me

how to start a podcast, how to land big guests, how did you get Gary Vaynerchuk, how did you get Sarah Blakely? So I keep getting these questions. First and foremost, this is sort of interesting. I don't really think of it like how do you start a podcast or how do you start a business or how do you make a career change? All those things are essentially the same, right?

I mean, there can be some nuances in regards to, when you launch a podcast, should you just do solo episodes, A.K.A. what we're doing right now? Or what category do you wanna be in an Apple podcast, right? There are some nuances that are unique. It's same thing with, you know, starting your own business, you know, what product or service are you gonna sell? What problem do you sell?

Right, there are unique questions you're gonna ask around it. But here's the reality. And this is what the majority of people struggle with. Just do it. Waiting is not the answer. Done will always be better than perfect. Take messy action. And I've just seen so many people wait so long. It's that analysis of paralysis, right? You just, you want it to be the perfect time, the perfect conditions. Oh, the marketplace isn't right.

All of that is BS excuses. And I get it. Listen, for over a decade, I was not happy, not living my best life, not living up to my potential in a job, but I was afraid to leave. I was afraid to pull the trigger. I didn't, I couldn't see what was on the other side of that gap, right? If I'm going to leap, well, what's out there? I had no idea. And because I couldn't see it with clarity, I thought I

couldn't go. I was wrong. I think all the time now, if I had left corporate America and that job where I was not treated well, I wasn't respected, and I allowed it to go on, if I had left corporate America and that job where I was not treated well, I wasn't respected, and I allowed it to go on, if I had taken that leap that I took five years ago, now, could you imagine if I had taken that five years earlier? I'd be light years ahead. I can't even imagine. So no matter what it is that you're thinking about in your life, if you're always questioning if you should leave the relationship, if you're questioning, if you should leave the job, if you're questioning,

if you should invest in yourself, start the podcast, start the business, whatever it may be, the answer is start now. There's never going to be a perfect time. Take the messy action and go for it. Here's a quick story. When I first got fired, one of the things I wanted to do was partner with a massive brand to give me that brand Cache that I felt like I had lost because I no longer had a massive company behind me anymore, right? Which also that's just all ego and BS, but it's what I needed at the time So anyhow, I ended up partnering with Perry Ellis International, which is a multi-billion dollar clothing brand And I felt like this is exactly the kind of partnership that I want that's going to give me

that swag and presence. And, you know, the PR teams were announcing it everywhere, and it made me feel really happy. I felt like, okay, I'm back. That was fast. All right, way to go Heather. However, to the point done is always better than perfect. I pitched Perri Ellis on this clothing line that I wanted to launch together in partnership with them because they already have the clothing factory set up. I didn't. I knew what I wanted the messaging to be the marketing. I knew that I wanted to sell it on TV on HSN.

I mean, I had so much of this business plan mapped out and I was ready to hit the ground running, but I needed someone who could actually manufacture the clothes. And I wanted to bring great quality products to market. Okay, so they needed some new revenue streams. It seemed like a great partnership for months, about nine months. We worked on the line. We worked on the messaging. We worked on some really unique strategies, and we were ready to go to market. I went to HSN, I got us the meeting, bottom line is this, we did not get the deal. And that was a really difficult no to take because we had worked so long on the product

line nine months when I had just lost my job, right? So I needed revenue and I was so fixated on this idea, hasn't come to fruition yet, or didn't come to fruition the way that I thought it would, right? No, can also be not right now. So what I learned from that situation, why I'm glad I still just jumped in and did it, is I learned so much about HSN. I learned so much about QVC selling products and services online, I made so many contacts at QVC, at HSN, right? And basically, here's where it led me. Again, it hasn't come to fruition yet.

Listen, I believe the best is yet to come. It's God's plan, not mine, right? I have these ideas, I have these senses in regards to, ooh, this is a great concept, marketplace is ripe for it. I love that it solves a problem. It's within my community, right? Like I get a feel to, ooh, this is a great concept. Marketplace is right for it. I love that it solves a problem. It's within my community, right? Like I get a feel for, okay, this could be amazing. It's right in line with my brand and what I live and believe.

And I get excited about things. I go for them. They don't always come to fruition or happen or they haven't yet. And it's about keeping your mind open to that possibility. So to that end, I am continuing to work on different products and services. I still have that vision for me. I've made such great contacts that I know I could tap at any point in time. And they've taught me the key that I was missing when I was

with Perielis is their products were too similar to stuff that they already had on the air. It wasn't unique enough. It wasn't special enough. it wasn't different enough. And so, Perry Ellis didn't want to change who they were right there, a multi-billion dollar company, that's cool I get it, but I'm a smaller company, I can change and pivot fast, right?

So take advantage of what's unique and different about you. Perry Ellis is a massive company, they can't pivot quickly. I'm a smaller company, I can pivot really fast. Thinking you're my, yeah, you might not be the multi-billion dollar Goliath in your industry, but what's unique and different about you that you can leverage to get yourself ahead. The key is, in my opinion, done will always be better than perfect. Move fast and break things. You'll figure out solutions along the way that will direct you to where you're really supposed to be going. Maybe Perry Ellis wasn't my partner, maybe somebody else is and maybe these new relationships that I've been forming along the way are going to reveal

who that right partner is. And when the timing's right, watch out. You know, you can't connect the dots looking forward. You can only do it looking back and you've got to have faith and belief in yourself. Okay, done will always be better than perfect. Move fast and break things. Okay, so I want to get back to these questions I kept getting at and I'll start with the Gary Vaynerchuk story if you haven't heard it before. So people ask me, how did you land Gary Vaynerchuk for a guess? That's incredible. Yeah, it was incredible. Number one, I got really clear on my intention. I knew I was going to do it and I did not know how.

Story of my life, right? But I had faith and commitment. I was getting him as my first guest on the show. So you need to get really clear, what is your intention? Get clarity around the goal, write it down and hold yourself accountable. I started DMing Gary Vaynerchuk. Chuck and I actually DMed him for a couple of years before he ever got a response back. Then I got a response back and got blown off.

That's fine. Part of sales, right? Sales is a numbers game. So I knew I'd keep pursuing and take a different angle or pursuit. That's when I took out a Google alert on Gary Vaynerchuk's name. Now, if you have a target or someone you're going after that you want to have as a business partner or want to pitch for an idea, take a Google alert out on that person. It is brilliant. Every morning when you wake up, you're going to have in your inbox what's going on in their

life. And so within a couple of weeks, I saw an announcement that Gary Vaynerchuk was launching a wine company with a partner. And so I jumped on that partner's name. I saw he wasn't as well known as Gary Vaynerchuk. So I figured he'll be easier to get to. Then the next thing I did is I said, how can I add value to this person? Right, when we show up wanting to serve other people,

people are gonna be more open to taking our calls, to wanting to hear from us, to wanting to be helped. So I sent a DM to his partner on LinkedIn, and on LinkedIn, I have a presence, right? I've been showing up there for years. You can tell him a real person, and if you look at my page, you can see the reviews of my work,

get reviews and recommendations of your work, and create content that showcases who you really are, you know, not a fake persona, so that people say, oh yeah, that's a kind of person I don't wanna take a call from, right? So you gotta do the work, invest in yourself, show up on these platforms, and I shot this guy a note.

I said, hey, I saw that you are partnering with Gary Vaynerchuk to launch a wine brand. Just wanted to let you know, I've had tremendous success in business and in marketing and media for the last two decades. But prior to that, I was actually in the wine business and launched a massive campaign for Gala Winery and learned what to do and what not to do with an alcohol launch. If you wanna hear some of my hats so that you don't have to make mistakes,

I made I be happy to jump on a quick call and share them with you. Add value, how can I help this person solve a problem or gain information they may need? He responded right away, oh my gosh, I would love to. Thank you, you know, what day works this week. We jumped on a call, we were on a call for over an hour. And at the end, you know, I was sharing with him everything that I had done wrong, everything that I had learned and trying to give him some, you know, a step up or a boost of

help. And in the end, the last thing he said to me was, thank you so much. How can I ever repay you? If there's ever anything I can do for you, don't hesitate to ask, consider it done. And I said, oh my gosh, it's so funny you say that. But I'm launching my podcast and I really wanna have Gary Vaynerchuk your partner

as my first guest, Can you make that happen?" And he started laughing and then he did. So you never know. I didn't know that he would offer that to me, right? But I just know that I'm gonna be nowhere if I do nothing. I'd rather go out, put my best foot forward and find ways to help people solve their problems, help add value to them,

and then start building a relationship from there. You never know how quickly that could turn into something an open door to exactly what it is that you're trying to accomplish, which you know for me was to get to Gary. And then when I was at the end of my interview on my show with Gary Vaynerchuk, I asked, hey Gary, do you think that you would want to have me as a guest on your show? I believe I can add value to your audience by ABC&D. I on the spot showed up and talked about how I could add value to his audience and I went for the clothes and he said yes and inevitably he had me on his show too. So you've got to be willing to take those risks.

You've got to be willing to show up. You've got to do the work, right? Establish your brand, create the content, get the reviews and recommendations, show who you are, showcase your brand, your persona, and allow people to get to know you before they actually meet you, and that can invite opportunity in as well. Okay, that is how I landed Gary Vaynerchuk, which I'm super grateful. He was my first guest go big or go home. If you want to laugh go back and listen to that episode it was in 2019, I definitely was nervous.

We'll just leave it at that. Of course I was nervous, but Dunn will always be there, than perfect. I'm so glad I did it. I'm so glad he was my first guest and super proud of that. National security experts are warning. Our aging power grid is more vulnerable than ever. January marked a third time at power station North Carolina was damaged by gunfire. Authorities are saying the attack raises a new level of threat. Authorities are now checking our grid for vulnerabilities. They've identified nine key substations. If these substations are attacked power could be knocked out from coast to coast for up to

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And interestingly enough, Sarah Blakely is a very different story. So I have a very great friend, Scott McGregor, who if you're listening, shout out to you, a writer, die, an incredible person who has helped me so much, I try to repay him in any and every way I can because he's just an incredible person, doing great work, does so much work for charity, just a wonderful person, just he's a give back guy, my kind of people.

Okay, so anytime you're giving back, you know, again, you're creating that flow of other good people to come to you and more good things to happen. So leading with positivity, leading with giving to others. Anyhow, Scott and I got to know each other when he was creating a book for charity. I wrote a chapter for him. I was supporting him. He was supporting me. We became really good friends. I was supporting him, he was supporting me, we became really good friends. At some point when he heard I was launching my podcast, he said, well, give me a list of ideal podcast guests you want to have on. And I thought, oh my gosh, Sarah Blakely definitely, right, like I put this huge list together.

And he said, you know what, I actually know Jesse Etzer and I know Sarah Blakely. Maybe there's a chance there. Can't promise anything, but maybe you never know. It's worth trying, right? So again, I just put it out there who I was going after. He said, well, maybe this is one I could help with. Let's see what happens. You know, and just kind of leave it there.

Well, for a while, nothing happened. And then one day he called me and he said, you know what I was thinking? I just had a call with Jesse's partner, his business partner. I could put you in touch with him. and who knows what can come from that conversation, at least it's something that might open up the door. So I said, great. So he sets up a call for me with Jessie's business partner.

Gosh, this is so round about the way that things come together. It's incredible. Serendipitous. And I had no idea if I'd ever get to her or get her on my show. So I take the call. First thing I ask is how can I'd ever get to her or get her on my show. So I take the call. First thing I ask is how can I add value, right? So we get on the phone and I said, listen, tell me how I can be of assistance help to support you in any way.

He starts telling me about this new initiative that they have, two new business initiatives. And he was wondering if I could support it somehow through social media. I had my podcast the time through my podcast, you know, what were some of the ideas? How could I add value to help support him? So I went through a bunch of different ideas that I had, and I actually had just met someone who in that space was, you know, doing some support work that I thought

could add value as it'll make an intro there. Right, I was just talking about how can I add value to him? Always see things through that lens. How can we help others? And when you see through that lens first, you are just destined to have good things happen. Maybe not in that call, maybe not in that one exchange, but at some point, good is going to come back to you. Keep leading with good, keep adding value to others. So at the end of that call, he says to me, I heard that you wanted to get Sarah and

Jesse on your show. And I gotta be honest with you, Sarah absolutely not. You can't. And Jesse, he really doesn't wanna do podcasts much anymore, he's too busy. I said, I totally get it, no problem. I just appreciate that you took the call and whatnot.

So, you know, I'm kind of getting a no at that point. We end up staying on the phone a little bit longer. Anyhow, he says, all right, can you make that intro to that other guy and contact you? Have sure, no problem. Appreciate it. Let's see where this goes in the future.

And anyway, I can help you. He had an event coming up. You know, I said, let me know if I can support that, whatever, move on. Okay. So the next day I get a message from him after I make the intro and he sends me text, hey, I think I might be able to get

Jesse to do your show. However, there's only a couple of dates and it's not for a couple of months. And I said, no problem, right? This is on a left field. Okay, no problem. Whatever it is, I'll make it work. So he connects me to Jesse's assistant, who gives me a couple of dates. I pick one and I say, okay, I want to fly to Atlanta to interview them. She says, no, he only does Zoom interviews. Okay, I'll take what I can get. No problem. Again, not fighting it, make it easy, make it so simple

that people want to work with you, want to be in business with you. So the day of the interview, it just sees internet kept going out. Yes, these people are billionaires with a B and for whatever reason, certain dipitus, universe, something else, the higher powers at work here, the internet kept going out. So finally, I get a text message. It was from Jesse. I didn't know. I thought it was from the assistant says, listen, this is ridiculous

and embarrassing. My internet keeps going out. I'm sorry to have wasted your time, but it doesn't look like we're gonna be able to do the show. And I said, well, how about I jump on a plane and fly to Atlanta? It's only 45 minutes flight from Miami. And he said, would you really do that? I said, yeah, of course I would. Oh my gosh, be amazing.

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That's where opportunity happens. That's where you can really move the needle. So he says, okay, how about next week, you know, today won't work, but what about next week? I said, sure, give me the day time. I'll be there. My best friends live in Atlanta. It's easy for me. No problem. So I fly up the next week. I go to his house. I interview him. We have such a great time. He's so nice. Was so welcoming. Just such a cool guy. He mentioned that he liked my microphone. So as soon as I left, I bought such a cool guy. He mentioned that he liked my microphone. So as soon as I left, I bought him a microphone

overnighted it to him with a thank you note. Right, I'm always thinking how can I make people feel special and act on the things that are important to them. And I just wanna separate myself, right, and be thoughtful. And so when he received it, he sent me a text. He said, hey, thanks so much for that. That was really thoughtful of you.

Appreciate it. If there's ever any way I can help you, let me know. So I said, thank you. I did not ask about trying to get Sarah for my show. I thought that might be a little bit much coming and a little hot with another ask right after I got him to do my show. What did you know?

Literally a couple of weeks later, my very good friend Scott McGregor calls me and he says, you're not gonna believe this, but a sales and marketing conference is looking for someone to interview Sarah Blakely and Jesse Itzler live on stage in front of thousands of people. And I was just talking to the event coordinator and your name came up because you already know Jesse.

I just met Jesse. We had hit it off. I had just promoted him on my show, right? So I was trying to do things to help support him and we had just gotten along what during the interview. Super great guy, amazing entrepreneur, father, husband, great person. Anyhow, so cut to I end up getting higher to interview him and his wife live on stage, and I had so many meetings with Sarah's team, and it was all lockling into it, right?

And so I really wanted everything to go flawlessly. Of course, it didn't. There was tons of problems and issues, but we had such a great time, and the event coordinator was so happy with how our Interview went that I went up to her that day of strike while the iron's hot and I said will you allow me to Repurpose this content on my podcast. It will give you reach. I will promote the heck out of your event. I will help you sell tickets for next year. Right. How can I add value to you? And she said yes. I'll sign the release and let you

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I'll tell you, you know, there's so many different ways to try to just keep adding value to people and just wonder, okay, I'm gonna keep adding value. I'll ask for what I want. When I see the opportunity, I might not always get it in the moment. I'm gonna have that clear intention. I'm gonna keep showing up and adding value

and keep knocking on different doors. And eventually, that hope is that those dots end up connecting. We don't know how they always will, but in the end, most of the time, they do. And if they don't, it wasn't really meant for us. Okay, so those are a few examples. Oh, here's another one.

Ryan Sirhant, there's another big name guest, millions of followers. This one happened so easily. So the Sarah Blakely one was definitely a bigger roundabout way, way more work, time, effort, etc. The Gary Vaynerchuk one, same thing. Like that did not happen overnight. That took a while, actually a couple of years to come to fruition. The Ryan Sirhant one though, you never know. I had a friend who was interviewing him for his podcast and when he was about to get off his podcast interview with Ryan, he said, you know what, my friend has a really big show

would you wanna do her show? It's called Creating Confidence with Heather Monning and he just asked for me, I popped in his mind and he said, sure, no problem, put her in touch with my assistant, and I'll go ahead and do it. So they had just hit it off, and my friend offered up this opportunity. I had an ask them. I didn't have an intention to get this guy on the show.

But we had talked before about the kind of guess I was looking for. So my point to this is, there's going to be times where things are a struggle and doesn't seem like they're lining up the way that you had hoped. And that's okay. And we keep moving forward with our vision and our work, right? And adding value and doing the next right thing. And then there's times things just fall on your lap. Such a good example of this in my life recently is when I got the call from Dr. Phil's producer.

Right? I was in the middle of my move. It was the worst time ever for me, not like there's ever a perfect time. And I just randomly got a bunch of DMs on social media saying, we need to have you on the show. Can you be here next week? And again, the timing was far from perfect. I was in the middle of a move, my first move in 17 years, but you know, I thought this is a once in a lifetime opportunity. It can help me reach a broader, larger audience. And if it's going to help one person, I need to be there. I've got to show up and make that happen, right? So it seemed like that just happened at a left field, cut to when I got to know the producer better, which she's amazing.

And we were talking, she explained it was my TED talk that sold her on me. So it wasn't that I just brandly popped into this woman's head and fairies were just flying all around. But back in the end of 2019, I had worked incredibly hard on my 10 minute TED talk. And somehow it was served up to her through the YouTube algorithm somehow. So I don't know how that happened, but this is one of those situations where we're going back to 2019 and really we're going back from beyond that because I have been speaking

for years before I took that TED stage. I've been speaking for about 20 years in corporate America. So I mean, this road to get to the Dr. Phil show might look like it was seamless and just miraculous, but it really wasn't. It was years of me working on my speaking craft and then landing the TEDx talk and then the TEDx talk getting promoted to TED and then somehow an algorithm serving it to the producer at Dr. Phil.

So, there isn't always rhyme or reason, but putting the hard work in does pay off. It just might not pay off in the moment. I remember at the end of 2019, my TEDx talk came out the night before Thanksgiving 2019 and feeling so deflated because nothing massive happened. I thought overnight I would have millions of views. Like in my mind, this is how it was gonna go down and millions of opportunities. And it just didn't really happen.

And in fact, a lot of the people in the speaking business, they weren't excited about my TEDx talk because they thought I should have done one on sales and sales leadership so that they could go out and sell it to corporate America. I did it around the elephant in the room that no one talks about women in the workplace bullying other women. And it was something that was really passion to me and I want it to be different unique. I can do a million talks about sales and sales

leadership, but this one story was something that was different, right? Nobody's talking about that, and I want to show up and be unique and different and Taking those kinds of risk doesn't always pay so it was a after the talk came out I was a little discouraged right? I was thinking oh my gosh This kind of sticks that I maybe I should I start wondering should I have done it differently? And here I am today, you know almost three years later I'm so grateful that I move forward with my truth, that I took the risk on being different and not showing

up vanilla, like everybody else. So my message to you today is you might not always see the payoff right when you put the work in, but have faith that those dots are going to connect that things will come together. And the more you keep adding value, showing up is that real true version of yourself, regardless of what anybody else thinks or says, things are gonna start working out for you. They are gonna come together for you and you're gonna keep going bigger.

You're gonna capitalize on that momentum and allow it to launch you forward towards your goals. Well, that's my hope for you anyways. And all of that is about creating confidence within yourself, believing yourself and taking the risk because so many of us freeze up and are afraid because we want it done perfectly. We don't know if the timing is right.

Well, I don't either, but I know I'm never getting back right now, so that's why I'm going for it. That's why I'm glad I took the flight to LA to do the doctor Phil show even though I had complete chaos going on in my life. It wasn't easy, but it was worth it. And I've received so many beautiful DMs from people from that message. So, you know, keep leading as that real version of you. Yes, it's not always easy. Yes, there's going to be work that needs to go into it, but I believe in you. I believe that the best is yet to come for you and you've got to keep moving forward, taking chances and doubling down on you. If you like this episode, please share it on social media, tag me and when you do, I'm going to repost it. I'm going to appreciate it so much, because no one succeeds alone,

including this girl right here. Until next week, keep creating your confidence. You know I will be. I'm gonna make a room over here. I decided to change that diamond. I thought I'd fail out. I couldn't be more excited for what you're getting here.

Start learning and growing. You can inevitably something will happen. No one succeeds alone. You don't stop and look around once in a while. This episode is brought to you by the YAP Media Podcast Network. I'm Holla Taha, CEO of the award-winning digital media empire YAP Media, and host of YAP Young & Profiting Podcast, a number one entrepreneurship and self-improvement podcast where you can listen, learn, and profit. On Young & Profiting Podcast, I interview the brightest minds in the world, and I turn their wisdom into actionable advice that you can use in your daily life.

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