Creating Confidence with Heather Monahan - The Secret To Achieving What Matters Most In Life & Work With New York Times Best-selling Author Jon Gordon & Co-author Alex Demczak Episode 217
Episode Date: May 17, 2022In This Episode You Will Learn About: The importance of integrity and how making the wrong choice can cost you How to find a mentor When to take the leap and leave your comfort zone for the unkno...wn Heather shares the one time she made the wrong choice when it came to integrity and how it influenced her biggest decision years later Jon Gordon Website: jongordon.com Read The Sale Get your NFT Email: info@jongordon.com LinkedIn & Youtube & Facebook: @Jon Gordon Instagram & Twitter: @jongordon11 Alex Demczak Website: alexspeaking.com & www.streamlinebooks.co Read The Sale Get your NFT Listen to The Athlete Podcast Email alex@alexspeaking.com LinkedIn & Youtube:@Alex Demczak Instagram & Twitter: @AlexDemczak Resources: Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com If you haven't yet, get my first book Confidence Creator Show Notes: Stop questioning your goals, and just go for it! Don’t let the fear of the unknown hold you back from accomplishing your dreams. Jon Gordon and Alex Demczak, co-authors of The Sale are here to talk us through choosing the path that may scare us, but pushes us to think BIGGER and BETTER. They'll clue us in on the BEST business moves to further our careers and help us recognize where our blind spots may be. Take the leap TODAY!        About The Guests: I am SO excited to introduce our two amazing guests today. Alex Demczak is an entrepreneur, keynote speaker, and author, who challenges businesses and sports teams to make a difference. With his expertise and guidance, he helps companies increase their performance and enhance their leadership abilities! My second guest today, Jon Gordon, has inspired millions of readers around the world and has authored 26 books. As the top keynote speaker in the US, he’s here to share his wisdom with us, as he returns for his second time on the show!   In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success.   If You Liked This Episode You Might Also Like These Episodes: Zack Friedman, Speaker, Entrepreneur, & Bestselling Author, on Living a Lemonade Life Tim Storey, Life Coach, Motivational Speaker, & Author, Answers Your Questions The ONE Thing To Do Now To Make This Your Best Year Yet! Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
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Crunch. What a name for a chocolate bar. Tells you what you're signing up for.
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One of my mentors, they said Alex right now, your boats are not only close together, but they're
docked together and tied up and they're actually causing friction. And so I can tell you make
this jump one way or the other, you're just going to be banging your head against the wall.
So you need to go for it. And I think for your listeners, someone that's thinking about
what should I do, should I go for it? As, assess what boat are you in and what boat you're trying to go to,
and how can you get those boats closer so that when you jump, there's not a huge splash.
I'm on this journey with me. Each week when you join me, we are going to chase down our
goals. We've come at a first date and set you up for a better tomorrow.
That's our next week. I'm ready for my close time.
Hi, and welcome back.
I'm so excited for you to meet my two guests today.
Alex Demchek is a keto speaker, entrepreneur, and author
who challenges businesses, schools, and sports
teams to make a difference.
Alex has worked with a wide range of organizations
across various industries to help individuals increase
their performance, enhance their leadership, and maximize their potential. Now, my second
guest today has been on the show before. He's amazing. You know, I love him. John Gordon. He's
inspired millions of readers around the world. He's the author of 26 books, including five children's
books, and 12 best sellers. I mean, ultimately he's a man.
He's the top keynote speaker in the US.
He beat me on the ranking, but he's got no shot at beating me one on one in basketball.
John and Alex, welcome to the show.
They're great to be with you.
And you know what?
We were on the same list.
So that was an honor that we're on the same keynote speaking list in terms of top leadership speakers in the country. So congrats on that. That was awesome to see you there.
Thank you so much. All right. But today I'm super interested in getting into your new book,
The Sail. You know my track record and businesses all around sales, sales, leadership. I love
anything about selling. But I want to start off Alex with you. How the heck did you get picked to be a co-author
with John Gordon, Hashtag Blest?
I had to pay him a lot of money.
No, I'm kidding, but no, I've had the opportunity
to be mentored by John for the past six years.
So I played college football at University of Missouri
and I was a walk on quarterback and John and I connected
and over the years through being on his team and really just learning from him.
It was kind of a no brainer for me as we kind of talked about this book and there was a ton of symmetry and what we were doing.
And I think all these organizations, teams, schools that we speak to, there was this one overall theme that I think we kept seeing and that's what we decided to write the book about.
How do you guys write a book together?
I've written two books, both I've written all by myself
and then I email it off to editors to make changes.
How do you come together collaboratively to work?
What does that look like?
Yeah, Heather, Alex deserves a lot of credit for that.
He really wrote the book, had the idea initially, right?
So he came to me, I've been mentoring him for all these years.
He's been speaking for me for various organizations,
companies, he did about 13 different universities,
college students, college athletes on a tour, one time.
I couldn't do it.
They did have a big budget.
Alex went and did it throughout the Northeast
from city to city sharing the message
on positive leadership came back. And he was an improved speaker by doing that think about he was starting when he was 23 24 years old he's now 29 years old he's 29
but he was starting this when he was young so I've known him this whole time and he has lived this message of integrity of doing the work because I saw him work hard, I saw him go out there
and do anything, anywhere, right?
Hey Alex, you're going to South Dakota, Alex,
you're going to Kansas, you're going here, Alex,
you're going to this place and you know it,
and they only have this much, but you want to do it,
y'all do it.
So I saw him hungry, I saw him work hard,
and he was going to do the work.
And so when he came to me with this idea of the sale,
I said, you know, I love that.
It's all about integrity.
You know, it's all about focus.
I love the story.
And then we got into then reworking it, tweaking it.
I had to put my touch on it, right?
I've written a number of books.
It had to be something that would be part of my voice as well
that I feel felt comfortable sharing.
So I did a lot of editing and a lot of tweaking.
We changed the ending, we changed some parts in the middle,
but the main gist was him, his idea
and all that story still remains.
And it was an incredible story.
I was like, wow, this is a really good book out.
It looks like what you wrote is really strong.
And when I saw it, I thought, you know,
especially with the title,
this will make a great book to do.
So that's how we ended up doing it together.
Well, for everyone listening,
what I just heard John share is that Alex was coming up,
he hadn't, you know, quote unquote made it yet.
And John gave him a lot of tough things,
gritty, not glamorous, not sexy, not write a book
with best-selling author, John Gordon,
but hey, hit the road and hit this challenge city
in this area, right? So but hey, hit the road and hit this challenge city in this area.
So Alex, really, you took the opportunity, but then you put that work in.
Well, yeah. And when I first started working for John, you know, John has people just like you,
I'm sure reaching out all the time, like, hey, can I get some of your time? Can I do a book with you?
And so at the beginning, John was like, hey, go out and do these free gigs. You know,
and he's like, and John would tell me he's like speaking leads to more speaking. And he's like, hey, go out and do these free gigs. You know, and he's like, and John would tell me, he's like speaking leads to more speaking.
And he's like, the more you put yourself out there,
the more these opportunities will come.
And yeah, when I was 23, I didn't really know what I was
getting into when I'd go to a company sales meeting
or like John was saying, I did this big tour
in the East Coast, it was, I think he said,
13 talks in 14 days.
And so it was just insane, right?
I was feeling sick, but I pushed through it.
And it's John, I think seeing that in me and saying,
hey, just go for it.
And there's times where it was hard.
And I'm like, wait, why am I doing this talk for free?
I should be at like a normal nine to five job.
But for all the people listening,
that like when you see what you want to do,
and I saw that in John, like if I thought about 20 years
from now, what do I want to be doing?
It's what he gets to do.
What's it's what you get to do? And I'm like, wait, why wait 20 years when I can start doing this now, what do I want to be doing? It's what he gets to do. It's what you get to do.
And I'm like, wait, why wait 20 years
when I can start doing this now, even if it's free,
even if I have to grind a little bit.
And so it's just been really fun ride
these last few years.
And so thankful for his mentorship
because that's him pointing to me has allowed me
to do this work.
And I'm so grateful.
And Heather, like you and you left corporate America
when you were done with corporate America, like, okay, I'm gonna now build my brand. I'm gonna go out there and do it. I I'm so grateful. And Heather, like you and you left corporate America when you were done with corporate America,
okay, I'm going to now build my brand. I'm going to go out there and do it. I look same way.
He recently just quit his job at a mortgage company where he was working, getting a paycheck,
a good paycheck, supporting his family's married as a daughter, right? And so he is basically,
he's like an old soul. He's like a 40 year old person at a 29 year old body because he thinks about the future. He's got a 401k. I even think about a 401k at 29. When Alex
is thinking about all these things and he's like, you know, should I give this up and pursue
this? I'm like, Alex, this is what you want to do. Then you should. And he is recently
giving up the corporate life to now pursue this just as you did stepping out into the unknown
and going after it. I have a lot of respect for that.
Yeah, he is an old soul by looking at him with those old AirPods on for sure. I get that same feeling from.
All right, Alex, tell us a little bit. How did you come up with, and for anyone that hasn't read John's books,
you know, one of the signatures of his books are these fables that he shares that really pulled a reader in.
Alex, how did you come up with this fable about Matt?
Well, I think the biggest compliment we've received
in the last week or two is that people have said like,
wow, this feels like one of John's other books.
Like, it fits right in.
And I think that's been the coolest compliment to hear
when I think back to just getting started with speaking
and going to these schools, going to these organizations,
what doesn't matter what industry,
the message of integrity
kept coming up.
And I think if you could even just trun Netflix, there's documentaries about whether it's downfall
with or Hillsong.
There's all these documentaries right now that you could look into that deal with integrity.
And I think as we started to talk about that topic of what does it look like to lead and
to make a difference, but do it the right way.
So when you look back, you're proud and you're excited of how you lived and the other people
around you, they looked at you as a person who did things the right way.
And so as John and I started to formulate the story, I think that that's what it was.
We wanted to make the main character, Matt, a very relatable person.
And I think when you read the story and you see Matt and what he goes through, you're like,
wow, I could see myself wanting to have success, wanting to do the right thing,
but also being torn because that's as we'll get into the story. That is the
story. Matt has the chance to make the sale of a lifetime. He's in sales a
very lucrative industry and he has the chance to make this sale of a lifetime.
He would make seven million dollars. I mean, that's a lot of money where I'm come from.
So $7 million, but the only problem is he has the lack integrity and some pretty major
ways to go through with the sale. And so that's the story is he meets this mentor named
Randy who teaches him these laws and principles about integrity. And Heather, John and I can't
tell you the ending of the story. You'll have to, everyone, all your listeners have to
see the ending, but it's very cool
to see the transformation in Matt's life
learning about these different principles.
So for both of you, I'm interested to know,
at what point in your life did you have to face this question
of do I go left or right on the road to when it splits
and there's a choice between, you know,
following integrity or taking the other road? I think it's a choice daily. I think it's a choice between, you know, following integrity or taking the other road.
I think it's a choice daily.
I think it's a choice that comes up quite often.
I mean, even just recently, I had an engagement
with the Women's Basketball Association
for college coaches.
And they asked me to speak.
It was supposed to be a certain time.
They changed the time.
And then I had to go to Fort
Lordeville from Minnesota where Catherine, my wife, was and where
there's an event that we were supposed to go to. And there was the
only fight out was at 1040. And so if it was at the time that they
changed it to, I wouldn't be able to make it. So I reached out to
them, we talked and I could have just canceled. But I said, no,
let's try to make it work. And they were a little upset.
They were disagreeing and I was disagreeing.
And finally, I just said, look, don't pay me.
Don't pay me and let's just do it at this time.
And they said, okay.
And so they were, they were happy to do it, you know, at that time, I didn't get paid, which was fine.
But I just felt like I did the right thing by saying don't pay me because we took that out of the equation.
I spoke for 30 minutes instead of an hour, we started half an hour early.
The talk went incredible.
Like probably one of the most powerful talks of the year for me.
The response was unbelievable.
I made my flight and made the weekend and it all worked out by me just saying, look,
don't pay me.
For me, that was a choice, right?
And there's been other, I guess, situations where, you know, when something happens, do
you let someone know that they double paid?
You know, I've had that happen before as a speaker.
Have you ever had that happen when you got to check?
No, I have had people not pay me, and I'm chasing them down, John.
I'm so happy.
I've had that two checks, and I've had to let them know they sent me two checks and send
that back.
Again, little things like that that come up a long way.
Of course, there's those big decisions.
But for me, I don't even see them as decisions because I'm really going to take the right path
and the right road.
So it's really not even a decision.
You're very decided.
So to me, it's not a decision because you're very decided.
All right.
But you sound like the cover of Wee-Dees right now.
Like, you're, you're, there's the face on the Wee-Dees box.
And here's a thing for if somebody hasn't heard the first episode that you were on,
you did not always live your life.
It wasn't this clear to you when you were younger.
Right. So, yeah, I was miserable.
I was negative.
I was not always a great person.
I did not always live within tech-ready, right?
So, in my younger ages, I wasn't like Alex.
Alex has been, you know, an integrity kind of guy
since he's probably like a teenager.
Not true, not true.
Okay, well, then you'll get it,
you'll have to get into that, Alex, but I wasn't.
But along the way you learn, you grow,
you make the decision, and then you truly choose
to live your life that way.
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It's important for everyone listening.
John wasn't always living his amazing life.
I certainly wasn't listening to you share that story reminds me.
I remember when I was an equity partner in my early 20s, I scaled this company huge.
We bought it for 25 million, sold it for 55 million, and under three years, I was so proud of my work. However, I remember
right at the line that we're about to sell the company or about to close, they were doing
their due diligence, someone brought me in on a conversation and said, hey, it looks like
the books have been cooked, which I didn't even know what that meant back then. It was so
young. And I said, well, I don't understand, it explains me. I don't know what I didn't even know what that meant back then. It was so young. And I said, well, explain, I don't understand,
explains me, I don't know what I don't know.
And so they started talking to me about
we had moved revenues from month to month,
not duplicate revenue, but shifted to our benefit
so that the growth trajectory would look
as attractive as possible.
And that was not ethical.
And I did not know, right?
I sat there, I listened to the conversations
and then I knew, okay, we've been doing something wrong and I didn't make it a bigger deal. Fast forward
to after leaving that deal, we left with a lot of money, did really well in that deal. I remember
never feeling great about it. I remember being on the plane leaving Michigan, I remember thinking crap.
I did a great thing but I don't feel so proud.
This sucks. Cut to, you know, 20 years later, whatever it was when I'm getting fired.
And that woman that fired me asked me to sign a non disparaging agreement to never speak
about what I had went through with that company. And if I would do it, I'd get a really
big check that would take care of my son and I. And I remember pushing those papers back
to her, no matter how bad I wanted that money.
I was not going to walk away from a big business deal and say I just don't feel great about who I am.
And that first, not so great situation, set me up for big success in that next one.
So I totally appreciate what you shared, John, that you didn't always have this clear vision.
I certainly didn't either. Alex, give it to us.
What was your moment that you learned about the importance of integrity?
Yeah.
Well, Heather, what you just said is perfect.
And honestly, for your listeners, once you read the book, what you just described
is pretty close to the storyline of the sale, which is super exciting.
And the cool thing is that you identified the second time, right?
Like you lived that first experience, but then you made the correction.
And I think all of us have opportunities to do that. And so I think back to my junior year of college,
it was really big for me. I actually got cut from the team. And I was living the dream as a
college football player, a quarterback doing all these things for this SEC school. And they came in
and they said, long story short, we're bringing someone to take your spot. That was my identity.
Like that's who I was. And so in a blink of an eye, it was taken from me.
That entire junior season, I had to do all these small things.
All these things I did not want to do, did not feel like doing.
I had to make the people who took my spot look better.
That was talk about humbling. That entire season went by.
It was tough. I didn't do it perfectly.
In my senior year, I continued to work out, got back on the team as a quarterback.
It was an awesome experience,
but for the first time in my life,
I had to take ownership.
Because early on, I was blaming the coaches, saying,
oh, they made the wrong decision,
like kind of gossiping, well, he's not that good.
And I think for me, that was an integrity issue of,
yeah, I'm gonna try to make him look worse
when I'm the one I got cut.
And so I had to learn,
I have to own my responsibility.
I have to own my actions and try to get better and when what are my blind spots?
And I think for all of us we have these blind spots if I ask my wife. Hey, what are my blind spots?
She could give you a list of all of them pretty quickly, right?
And she's she's awesome and great
But if we have that open and trust relationship, we're gonna be real with each other and I think just like the story
You just described I think so many of us have these opportunities
in life to do something that maybe will make the quick buck or a lot of bucks in the situation
you just told us, but how cool is it that you're able to say, you know what?
I'm going to push the papers back across the table and I'm not going to move forward with
this.
And that's I think the message we're trying to share in the book.
They asked how it looks to actually coach.
If you want to be a volunteer coach, the leader that he chose
when they cut them, they said, you could still be involved in the program, but not as a
player as an assistant coach, basically a go for doing all the things that we don't want
to do.
You have to do it.
Alex chose that role, right Alex?
Yeah, I mean, Heather, I was literally making coffee for the coaches printing off copies.
And this was where, you know, football for me was it.
Like, that's what I wanted to do. That was my passion. And then they're telling me, essentially,
you're not good enough. Here, do these menial tasks, right? That brought me low pretty quick.
And yeah, John, you're right. I mean, it was, it was humbling and that was tough. So that,
that for me was a time where it was very easy for me to be like, screw you guys,
but I had to really learn and be humbled through that experience to say, you know what? I'm
going to take ownership for me and how I can improve. Screw you guys, but I had to really learn and be humbled through that experience. It's like, you know what?
I'm going to take ownership for me and how I can improve.
Heather, I remember my mom when I was younger.
My mom caught me in a lie.
I was a teenager and she said, don't ever lie to me.
She said, if you lie to me, I can't trust you.
And if I can't trust you, then we can't have a relationship.
So make sure you always tell me the truth.
And I never lie to get after that. So make sure you always tell me the truth. And I never lied again after that.
So that was a really defining moment for me.
Okay, I'm going to rewind that and play that back
for my son, my 14-year-old.
Thank you very much for that, John.
All right, so guys, tell me, to me, integrity in business,
I don't want to say goals without saying,
but you just assume people know, right, although,
and you were mentioning this earlier, Alex, when you look through business today, you look assume people know, right, although, and you were mentioning this earlier, Alex,
when you look through business today,
you look at headlines today.
CEOs of companies are being ousted
because of lack of integrity.
I mean, where industries are going down
because people are out there making claims
that aren't true, lying.
I mean, it's beyond.
They've forgotten about integrity.
So who is this book for?
Is this book for everyone in business? It's absolutely for that person who I think you just described
in business who is maybe running out of pace in life where they're having success. They want to have
success. And maybe they're in a corporate job. Maybe they're an entrepreneur, but they're someone
who is achieving these high levels, but at what cost? Like, I know for me last September, I started
to get these heart palpitations.
I started getting this racing heartbeat. And I was doing so many things in life. I had a new
child. I was doing all these different things. So I actually went to a counselor and they said
they did the EKG. They said everything was fine. They said you're running at a pace of some
sustainable. This is going to stop you if you don't scale down. And so I eventually did. And
that led to me eventually
quitting my job to go on and on speaking.
But I think this book is absolutely for someone
who is saying I want to have high levels of success,
but do it the right way.
Because just like Heather, you mentioned the CEO
who's in the headlines, what if the CEO that maybe has years
worth of small rationalizations, of maybe decisions,
behaviors they get away with, that all the sudden,
someday it's an explosion. What if this CEO could read a book like this and maybe think about
introspectively their character and integrity before that explosion happens? I think that's why we wrote
this book. The man in the mirror, right? It's really about looking in that mirror and owning who you
are, mistakes. And one of the things I had liked, John John that you've done, you know, your career has been decades, 26-book, it's incredible what you've achieved. But you're always innovating,
you're trying to find a new different way to evolve and grow. And I love this NFT initiative
that you took on with the book The Sail.
Yeah, really cool. And innovation is something that we are proud of. We do want to do new
things and stay current, right?
And stay young, we got to stay young.
So for me, it's about how can we use
the latest technology and what we're doing?
And I really love NFTs have been following the crypto world.
My son got into it when he was home last year
from the quarantine and everything with college.
And so he started investing in crypto.
I was investing with him. I so he started investing in crypto. I was investing with him.
I started to learn more about it.
Started to follow NFTs and what's happening there.
So what we're doing is like with the sale, for instance,
if you buy 11 copies of the sale, 11,
you get a free NFT.
And NFT is a non-fungible token.
It basically exists on the blockchain,
and that's even hard to explain.
But basically you get this sort of digital product,
this digital currency, it's a token say,
and it's worth something.
It's almost like the cracker jack box
or the set of baseball cards
and you have these cards
and when you have this box
or you have these cards,
you don't know what's inside.
So we're giving everyone an NFT.
So you have something of value
but you don't know what it is. What happens is technology wise, there's a randomizer that will randomize
what you receive and what value it has. So someone might win, right? The chance to get the
played tennis with me or they get to hear a virtual keynote from Alex. They can come to a keynote
or they can have one for their company. I'm going to do where someone can come with me to one of the sports teams I speak to, college or pro team,
someone's going to win that. They get to come with me on that. Then there's simple things like
you might get the opportunity to come to a training that we're doing or attend a virtual webinar
that we're going to do. There's going to be a lot of people who win that. The idea is that each
thing has value and then you actually can use it, actually,
you know, experience it or you can trade it or you can sell it. So if you win a virtual
keynote with Alex and accompanying, that might go for $10,000 and now you have a $10,000
value on your coin and you can actually trade it in the market, which is very popular
in the NFT world.
You can trade it or sell it to someone they might buy it from 5,000 or 7,000 and you just
made 5 to 7,000 dollars.
So we're not going to make money off this whole NFT thing that we're doing with the bug.
The idea is to do something innovative, something cool.
You'll see the crypto coin on the front cover.
So we tied it into the story as well.
Can share how and why, but let's just say a lot of
money could be made, right? And they will maybe maybe get paid in crypto. We'll see if that happens,
because we know that's happening in the world. And so we also tied that in to the story and to what
we're doing here. So we had some fun with it, which is really cool, but also using it as a way to
create value, create community.
Now I'm having all these people getting these books and they're part of this community.
And now they're going to basically have these different valuable things that they can use.
And then from there, they'll be able to make money from it.
So it's a great fun thing. I'm going to come out with another NFT in the future
based on the energy bus. And that's going to be our big drop.
This is sort of like our initial thing to get,
you know, going with it and have some fun in the process.
And get more people involved in the book.
We've got a lot of crypto people that are now,
for the first time, getting to know about me and my book, right?
They're reading the sale,
if they're first book, they've ever read a mine.
And they're like, wow, this is a pretty cool book.
I love this book, so we're getting great feedback.
So it also opens us up to a new market
and reach a new market.
A lot of entrepreneurs, entrepreneurial people, crypto people.
We're already big in schools, right?
Businesses, corporate leaders, sports,
but not as many like entrepreneurs
or people who are striving on that level.
So it's fun to reach that market as well.
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How do people get and access the NFT?
Where do they go?
All they have to do is go to the salealebook.com, thesalebook.com.
You go there and there's instructions
on how to get your NFT.
You buy the 11 books, then you actually share proof
that you bought the books, and then you submit a form,
and then once the NFT is ready,
we'll be ready by the end of May.
What we do is we then will send everyone their NFT via
an air drop, which is a whole way you do it. It sounds complicated, but it's not, and we do is we then will send everyone their NFT via an air drop, which is a whole
way you do it. It sounds complicated, but it's not. And we're making it really simple.
Like we have this great designer and developer that's doing this for us. And we're going to be
making it really simple with videos on, here's how to open up and create a wallet. Here's how to
receive your NFT into your wallet. It's like a virtual wallet, how it works. And so we'll be
guiding people on how to do that.
And this will be a lot of people's first time into the NFT world, but that's one of our goals too, is to bring people along with us,
teach them because this is here to stay. Sounds foreign to most people, but it's a new language. But this is something that's going to be part of our world and our
lives for the foreseeable future. And we're just getting it on the
ground floor. And we're helping people do that. I see a Heather Montahan NFT in the future.
It's coming. And it's going to be fun. And you're probably doing it. And that's the whole
point. Like I want to encourage others. Gary Vee is the pioneer. I got to give him credit
in doing this. He deserves all the credit. He showed us what was possible. So now what
I'm showing is an author like me. I'm not a social media icon like him,
a regular old author like me could actually use that idea
and do it this way to show proof of concept.
And since Alex is 29,
it's a perfect idea to do it with someone young.
You know, I think it's so interesting because to me,
I have trepidation around getting into cryptocurrency
and NFTs because I don't have knowledge.
I don't want to jump into something.
This is the problem with, you know,
I talk all the time.
Fear is a green light, it means go,
but when it comes to my money and my risk,
I'm like, eh, hang on, pump the brakes for a second.
Let me take a step back and, John,
that's why I'm appreciative that you're sharing this with me today, because I feel like, hang on, pump the brakes for a second. Let me take a step back and John, that's why I'm appreciative that you're sharing this with me today
because I feel like I definitely am more in your boat
than in Alex's, right?
So I have to say, okay, if John's willing
to go out there and jump into this,
I've got to be willing to push myself into it.
And I had a phone call was one of my dear friends the other day.
And he said, you know, we both have kids
around the same age.
We grew up together and he said,
gosh, Heather, it's too bad. You know, we're not, if we were age. We grew up together and he said, gosh, Heather, it's too bad.
You know, we're not, if we were our kids,
we'd get into crypto right now.
If we were our kids, we'd get into the NFTs.
And I hung up with them and I'm thinking,
but we don't have to be our kids to actually do it.
We just need to immerse ourselves and start learning.
Alex, are you up to speed on all this stuff?
I'm up to speed and I'll say this.
My grandparents bought 11 books, Heather,
so they have an NFT. So there you go. Wow, you're totally
normalizing NFTs at any age. I absolutely love it. Alex, now that you've got this
book with the sale, which it didn't go number one already on Amazon. Yeah, and if
you categories, it's been selling pretty good. So it's been exciting. Yeah, the reviews
are incredible already and it just came out. So now that you've gone into this author world, what are
your thoughts for you on your future? There are more books that you're going to be coming out with.
Gosh, I haven't even thought about that yet because right now it's just been the sale, the sale
launch, but been really excited. And I think I have seven speaking engagements in the next two
weeks. So that's going to be exciting. And yeah, just been continuing to learn from John
about speaking writing world.
And just we're just so excited about the message of the book.
And honestly, the last week just being flooded with people
saying, like, oh my gosh, thanks for writing this.
I needed to hear this book.
Like that's been worth all the money in the world
because yeah, you don't write in the book for the money.
You're doing it for the impact.
And so that's been really cool to see.
But it's important for people to know,
you weren't sitting on millions of dollars
when you made that leap from corporate America,
you took a risk too.
100% and had a mortgage and had a new baby daughter
and a wife that stays home.
And so absolutely, one thing I would say for people
who are kind of on that fence is I actually talked
with 12 people before I made the jump.
John was one of those 12.
I talked to people in the speaking industry like John, I talked to people in the mortgage industry
and kind of just spilled my guts and said, hey, here's what I want to do. Here are my numbers,
here's where I'm at. What do you think? And every single person, 12 out of 12, they literally said,
not all of them said it this way, but most of them said, it's a no-brainer. You need to go for it.
And I even heard Dave Ramsey one time talk about on his show, he said, whenever you're
making a jump, you need to make sure that if you're in one boat, you don't make a splash.
When you go to the next boat and one of my mentors, they said, Alex, right now your boats
are not only close together, but they're, they're docked together and tied up and they're
actually causing friction.
And so they're like, until you make this jump one way or the other, you're just going
to be banging your head against the wall
So you need to go for it and I think for your listeners someone that's thinking about what should I do?
Should I go for it assess what boat are you in and what boat you're trying to go to and how can you get those boats closer?
So that when you jump there's not a huge splash
That was so good and when you're describing that I'm thinking myself the same goes for relationships
People you know, they want to say you know, I'm still with this person, but I'm thinking to myself, the same goes for relationships. People, you know, they want to say, you know,
I'm still with this person, but
I'm not really happy. I'm going
to start seeing what else is
out there in the world until you
make a clear decision to get
out of one boat and go do
something else. You're never
really going to open that door
up for opportunities. So thank
you for that reminder, Alex.
It's a really powerful one. And
if Alex could go make this jump
with a mortgage with a stay at
home, wife, and a new baby, I'm sure everyone listening can
to move into fear. I remember I interviewed Sarah Blakely a
couple years ago and she brought a big bag of gifts for me and I
took it back to my hotel room after and I was going through
everything and I saw this one card and I pulled it out and it
said the only risk in life is not taking one. And I just thought of her trajectory of success. And you know what?
What this woman had achieved and that was the one parting message she wanted to leave with me. And I'll never forget that. I still saved that card.
And for everyone listening, take the risk. We don't know what tomorrow holds. Get the NFT. Go get the 11 books of the sale. This one's a winner and be a part of a winning team.
Guys, I'm so grateful to have both of you here.
Until next time, we will be creating confidence with you.
Go check out the sale map.
I'm gonna write a word over here.
I decided to change that time and the end of my bailout.
I couldn't be more insane than the world.
What you're gonna hear is starting to learn it
and growing independently. Something will happen. No one will succeed alone. I hope you're enjoying this episode so far.
I'm Jennifer Cohen, host the top ranking business and entrepreneur podcast, Habits and
Hustle, apart the YAP media network, the number one business
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