Creating Confidence with Heather Monahan - The Secret To Getting ANYTHING You Want In Life With Jennifer Cohen, CEO of Suprema Fitness Episode 179

Episode Date: January 4, 2022

In This Episode You Will Learn About:  How to maintain healthy habits   Achieving all of your goals     Finding opportunity despite your fears  Resources: Website: jennifercohen.com & supremafitness.com  Listen to Habits & Hustles  Email: [e-mail]  Join Suprema Group Facebook: @Jennifer Cohen Instagram & Twitter: @therealjencohen Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  If you haven't yet, get my first book Confidence Creator Show Notes:  You should never hold yourself back from what you really want, or settle for anything less! Don’t let the obstacles you face stop you from committing to and accomplishing your goals. Joining us today is successful CEO and globally recognized speaker, Jennifer Cohen, here to share her expertise when it comes to creating a brand and committing to your dreams. Jennifer wants us to know that over time, we can build up the confidence to make even BOLDER choices when we recognize and enjoy our small wins. There is nothing you can’t accomplish when you believe in YOU! Change your life by finding opportunities instead of just taking what’s available.  About Jennifer Cohen: Jennifer Cohen is a best-selling author, brand strategist, international speaker and educator with a specific focus on building healthy habits to drive positive behavioral change. She is the CEO of Suprema Fitness, a full service agency backed by venture fund MDO Holdings, which primarily invests in health and wellness tech startups. Just recently she was named "100 Most Influential People in Health and Fitness" by Greatist and is currently ranked #16 "Most Impactful Fitness Entrepreneurs" by Web MD!  See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Blazing deals, boundless options. It's Hot Grill Summer at Whole Foods Market from June 14 through July 4. Fire up the grill with quality cuts at the best prices. We're talking animal welfare certified meat. Check out the sales on Bone-In-Rib-I, Beef Cabobs, and New York Strip Steak. Round out your barbecue with plant-based proteins, slice cheese, soft buns, and all the condiments. Plus, sales on fresh strawberries, peaches, and more. Don't forget to pie, either.

Get grilling at Whole Foods Market Terms Apply. So you're winding down with the podcast. Sounds like you have no plans to leave the couch tonight. Nope, you just want to unzip your jeans, slip on a pair of fuzzy slippers, and rip open a bag of skinny pop popcorn. Because the only place you're going tonight is the bottom of this bag of popcorn. Anything's a skill that you need to practice. I was not always this way, but over time as you win smaller, what you have small wins or you kind of put yourself out there and you act going doing not just sitting around thinking about it

That is what helps build the confidence to then get bold That's how you really change your life as opposed to just taking what's around and available You find opportunity by putting yourself in those situations and the only way to really do that is to move and do I'm on this journey with me. Each week when you join me, we are going to chase down our goals. We've come at diversity and set you up for a better tomorrow. That's a new speaker. I'm ready for my close time.

Hi and welcome back. I'm so excited for you to meet my new friend, Jennifer Cohen, bestselling author, brand strategist, international speaker, and educator with a specific focus on building healthy habits to drive positive behavioral change. She was recently named 100 Most Influential People and Health and Fitness by Greatless and is currently ranked number 16, most impactful fitness entrepreneurs by WebMD, Holy Cow.

She's a CEO of Suprema Fitness, a full-service agency backed by venture fund MDO Holdings, which primarily invests in health and wellness tech startups. In 2021, they launched their first platform in partnership with Ryan Lockheed called Lockheed in training. In 2019, Jennifer took her passion and experience the, and host one of the fastest rising regularly ranked podcasts, Habits and Hulsal, featured on entrepreneur.com, which brings together thought leaders and notable game changers and thought-provoking conversations, identifying effective techniques and ideas to help listeners level up their physical and mental capabilities. Jennifer's got best-selling books. Jennifer's got unbelievable TED Talk

that I is off the charts with millions of foot-in views. Jennifer is a total badass, and Jennifer, I'm so excited you're here today. Thank you, Mary, much, Heather. It's great to be here. I love your podcast. I love your platform. So this is really exciting.

So thanks for having me. Okay, so let's start here with the secret to getting anything you want in life. I loved your TED talk and I was hoping you could share a little bit about that story with us. Absolutely. Well, first I don't want to give away too much because I want people to actually go and listen to it.

But at the end of the day, it's really all about asking for what you want and being bold and kind of not being fearful of rejection, really. And it's about being resilient and making those attempts. So because of the truth of the matter, as most people don't really go for what they want, they usually acquiesce to what's available or what's in front of them.

And my entire message and my entire platform is really about chasing what you want and not just taking what you get, more or less. It's such a powerful message and the story that really leads you up to your message in the top is incredible. And it just reminds me of that, you know, we're constantly told no, we're constantly,

everyone is putting the self-limiting beliefs on us that this is not possible for us. But you just persevered through with this unwavering determination and boldness as you say that is, it's very inspiring. Well, thank you very much. I think that listen, I think that it's like anything else, anything's a skill that you need to practice, right? So I feel like I was not always this way, but over time, as you kind of win smaller, what you have small wins, or you kind of put yourself out there and you act. I know we both are big, big believers in just action going, doing, not just sitting around thinking about it.

You know, that is what helps build the confidence to then get bold. And that's how you really change your life, right? As opposed to just taking what's around and available, you kind of find opportunity by putting yourself in those situations. And the only way to really do that is to move and do. Well, I'll tell you, I haven't given a TEDx talk and knowing the pressure around it. There was a little girl that kept showing up and like saying things in the background of your talk. How did you not let that deter you?

That was like the one thing I was thinking to myself. Oh, everyone said that. Well, first of all, there was a baby that was crying. What you didn't see, actually, I had to do it twice. So I started it my first time and there was a technical difficulty with the sound. So I was like about a minute and a half or two minutes in and they're like, excuse me, can you start again?

So I had to like walk off the stage and kind of walk back on. And yeah, it was one of those things where it was super, it was so petrifying, you know, you know how it is. You're not allowed to take any notes with you on the stage. So I had like all these like little notes on my hand that I was like trying to remember because I'm usually, you know, that was the first time I was ever on a stage like that before. And so I was like very, very nervous. And so I, and also you kind of like create your own anxiety,

right? Because like, I, no matter where I am, I like made myself worse. But I'm really happy that I did it because I don't love public speaking. That's the one thing I absolutely hate. And that's kind of why I did it. I actually was one of those people that didn't apply to do a TED talk. They approached me.

And I actually initially was like, no, I don't think I should, I don't wanna do it. And then I rescended that message and I went for it because I was so fearful and I am so uncomfortable with it that that just showed me that that's something that I have to really lean into more and conquer that fear. And it worked out really well. Like you said, the talk went viral and I've gotten so many different opportunities because of it. I'm doing another TED talk, two TED talks in the next year. So yeah, it's really exciting. And I actually now, because I practice the art of speaking in public like that, that kind of forum, I actually am liking it now and really,

really am making that like a core piece or pillar of my business. So I appreciate you sharing that because so many people hate speaking and to hear that you were not really feeling it and you were afraid of it. But instead that told you this is a sign for me to lean into it. You went for it and that thing went viral with millions of views. I mean, Jennifer, that's a major accomplishment

and it just shows you're living the message that you're preaching to everybody else. Yes, thank you. I appreciate it Heather. I try to. I try to really be someone that is not just like us talking head saying, do this from my white tower, right? Like I really do.

Everything I talk about is authentic to who I am. It's what I've done. All my messages, the TED talk about being bold, making 10 attempts, and you know and everything is trial and error. I would never tell anybody to do something or try something without me trying it first, and it's from personal experience. I don't believe that you have to be the smartest person

to be successful. I think it really is about the attempts, about putting yourself out there for the opportunity to present itself. And even if you don't get that goal, you had in mind another opportunity will present itself that you never even you existed by just even attempting.

So that's basically how I kind of like go about life. And that's how I would talk about a lot. I'd like to back it up a little bit for people who don't know your story and don't know where this all came from because your trajectory in fitness and then into being an entrepreneur and then to the TED Talks and the books and the company, it is not linear and it definitely is not the typical trajectory that you would see for someone with your background. Yeah, it's definitely linear is definitely, it's definitely not linear, right?

Because in fact, actually, nobody ever knows how to like, what were to put me into it. What do you do? Are you with this or you with that? Do you do this? Do you do that? The reality is like, now I get very much pigeonholed into being a fitness person, like a personal trainer,

even though I haven't been a trainer for many, many, many years, right? Because there was no real like dovetail of anything. personal trainer, even though I haven't been a trainer for many, many, many years, right? Because there was no real like dovetail of anything. So when I first started my career, actually, I was working for a sports team. Then I went back to school to get a business, a master's in business, and got poached to work for BMG Music, which is a record label. And I was really on that trajectory, like that trajectory.

I was working as an executive at a very young age and really kind of going up those ranks at a label where I got a job opportunity to go from living in Toronto to moving to Los Angeles. So that's what I was doing. And I kind of fell into the whole fitness business by total accident. It was something I did as a hobby, as a passion.

And when the music world was really changing, like in the 2001 with like, do you remember that with the dot coms and iTunes, I'm totally aging myself, but it was a totally different business. I decided to like quit a business, a place where I was making a lot of money and really rising up those tracks.

And I was a VP level at a very young age at a record company. And I left all of that money and my visa behind. So the one piece of this is when you are a Canadian like me, you're only allowed to work for the company that's sponsoring you in the state. So that was what I was doing. And when you quit, then that's it. Like you cannot make money legally. So I had to figure out a way to make money illegally or under the table or cash to survive until I figure out my next move. And that's how I'm like, I'll become a trainer just because I thought that was the easiest way in the path of least resistance. I can get a certification. I can start training people and figure out my life living in LA without having a visa,

being, you know, with a company. And while I was doing that, it dawned on me that I had all of these relationships and all these different, I did, like, from my old life, that I can usually, I can integrate into my new life. So once I got that training certificate, I didn't want to be capped at $100 an hour or an hour,

whatever, that I went back into the labels and I created a job with president of the MCA Universal and I said, let me be a label trainer. I'm going to train all of the talent before they go on music videos or before they go on tour and I will get them fit and ready because I knew how the money was being worked in the marketing, right? And he's like, what do you know about that stuff? That's not what you do. I'm like, but yes, it is. I haven't my first certification.

Give me a shot. I know how talent works. And I do this. He's like, fine, try that. And that way I would get paid a monthly retainer legally, because I'm now with the label. And I didn't get capped by whatever, I hourly job I would have more or less.

So that's how I even got into the fitness business. And then I was fortunately successful and one labeled turned into six. And then I had a whole staff of people that was working for me going around the country, training people and doing all of that. And that's how I kind of like became a fitness person. But I was, I really was like an entrepreneur within the

fitness space. So that was in my blood, and that was what I really liked to do. That just took me on a whole different path from there to writing books and to start in my first fitness company, which was a shoe company. But again, it was under the health and fitness, which I sold, and then I did a fitness app, which then got acquired by Weight Watchers. So I've really always done these like very, you know, entrepreneurial businesses within the fitness space.

And yet people still don't see me as like a business person. They still think that I'm like fully squad. I only know how to squat, lunge and do a push up, which is Iran. It's like hilarious to me, but it is what it is. And so I guess my message is people can be much more than just one thing. And perception is very, very often not reality.

National security experts are warning. Our aging power grid is more vulnerable than ever. January marked a third time at power station, North Carolina was damaged by gunfire. Authorities are saying the attack raises a new level of threat. Authorities are now checking our grid for vulnerabilities. They've identified nine key substations. If these substations are attacked power could be knocked out from coast to coast for up to 18 months. Imagine a black outlasting not days, but weeks or months, your life would be frozen right in time right when the power goes out.

That's why having your own solar power is more important than ever. With the Patriot Power Generator, you get a solar generator that doesn't install into your house, because it's portable. You can take it with you. Even use it inside. But it's powerful enough for your phones, medical devices, or even your fridge. And right now, you can go to FordPatreots.com and use code code confidence to get 10% off your first purchase on anything in the store, including the Patriot Power Generator. You'll also get their famous guarantee for an entire year after your order.

Plus, free shipping on orders over $97 and a portion of every sale is donated to charities who support our veterans and their families. Just go to 4patriots.com and use code confidence to get 10% off. That's 4patriots.com and use code confidence to get yours today. If your business earns millions or tens of millions of revenue, stop what you're doing and take a listen. Because NetSuite by Oracle has just rolled out the best offer we've ever seen. NetSuite gives you the visibility control you need to make better decisions faster. And for the first time in NetSuite's 22 years as the number one cloud financial system, you can defer payments of a full NetSuite implementation for six months.

That's no payment, no interest for six months. And you can take advantage of this special financing offer today. NetSuite is number one because they give your business everything you need in real time, all in one place to reduce manual processes. Boost efficiency, build forecast, and increase productivity across every department. Now, listen, the importance of having all this information in one place to make better decisions is unprecedented. The offer NetSuite is giving you is unbelievable and it's making it all possible for you to have it. Now, 33,000 companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, e-commerce, and more.

If you've been sizing NetSuite up to make the switch, then you know this deal is unprecedented. No interest, no payments. Take advantage of the special financing offer at NetSuite.com-slaSH-monahan. NetSuite.com-slaSH-monahan to get the visibility and control you need to weather any storm. NetSuite.com-slaSH-monahan. You should know what that means already. That's the best kind of notification. That's the sound of another sale on Shopify, and the moment another business dream becomes

a reality. Shopify is a commerce platform, revolutionizing millions of businesses worldwide. Whether you're selling books or courses, Shopify is simplifies selling online and in person, so you can focus on successfully growing your business. Shopify covers every sales channel from in-person POS system to all-in-one e-commerce platforms.

It even lets you sell across social media marketplaces like TikTok, Facebook, and Instagram. Packed with industry leading tools ready to ignite your growth, Shopify gives you complete control over your business and your brand. And thanks to 24-7 Help and Extensive Business Course Library, Shopify is there to support your success every step of the way. I love Shopify. What's been incredible for me about Shopify is how no matter how big you want to grow, Shopify is there to empower you and give you the confidence and control to revolutionize your business and take your business to the next level. Now it's your turn.

Get serious about selling and try Shopify today. This is Possibility powered by Shopify. Sign up for a $1 per month trial period at shopify.com slash monahen all lower case. Go to shopify.com slash monahen to take your business to the next level today. shopify.com slash monahen. When you describe your journey, you were able to connect thoughts. Other people weren't seeing just because of who you were. Your unique experiences that you thought, okay, if I get in this fitness thing, how do I tie that back to where my entire network was?

And no one else was thinking of that. It's very, very astute of you. So I agree with you. So everyone has something that they're good at. My superpower, if I were to have one, would be a very good at connecting the dots, like figuring out really quickly how this can lead to that strategic and vision in that way. You know, because a lot of us have these micro skills that we think that we can't do something because it doesn't seem like, you know, straight on that we're

able to do it. But if we really kind of like take a minute and think about all the things we've done in the past, we've learned a lot of skills just in different areas that we can really apply to what's in front of us and be successful at it. And we have resources and connections and contacts that we're helpful. A lot of times the people in front of you can be super helpful that you don't even think

that they are because you're not thinking broader or big enough, right? And a lot of times it's the people that you least expect that are the ones who actually are the most helpful. Because I don't believe that anyone is successful just in a silo by themselves. I really believe it takes a team and a village of people who are helping other people.

And so even if those people don't want to help me necessarily or I don't get anything from them, that doesn't deter me from always paying it forward and helping others. Because it always does come back tenfold. And so I really kind of, really all the time, I was very good at leveraging other opportunities and other contacts and other relationships and other resources that I did from something else that I took along with me for my next thing. And I still do that to this day. So it's really, it's a very

valuable skill if you really want to be successful. What's another example of when you leverage a relationship in one area or one industry or one business and apply it to another? Well, when I was younger, and I say when I was younger, when I was really kind of like in the fitness space hardcore, where I was now like training all these people with all these labels and had all these other trainers underneath me, that was like the time when influencers were very different than they are now. Now we have social media.

Back then it wasn't really social media based. It was very much about like your influential based on your reach. And so we had like gosset magazines like Us Weekly and all that stuff was very, very big. So I'll give you two different stories. Number one, I would align myself at the time with very big companies like Nike or I was a NASA trainer for Nike for a while. And I did big deals with spokesperson deals with big companies where I was able to leverage that name because unfortunately, how people work is,

you're much more valuable or you see more valuable if you're associated with let's say a Nike versus if you're alone in yourself. I did a lot of different business deals early on where I would be able to capitalize on their name. So I did that a lot. That was the first thing. Secondly, with my relationship, so let's say for example,

I was with muscle milk, really early on. Muscle milk was one of my first, I was like a spokesperson for them. And they really needed to be in like a smagazine because at the time that was like when people would read those magazines and see a celebrity doing something and they're like, oh, I want that. And that's how you would sell things before, you know, now it's all about Instagram, social media.

So I would like give product to Ben Aswik, who I would work out with and say, can you do me a favor? Can you hold this muscle mill? Can you walk outside? There's this paparazzi out there. And can you take a sip of it so they can, so then they'll see you drink it and then do do do do. And so I would leverage relationships in that way because it was extremely valuable to my brand.

But it's about like using who you have around you. And that's not a bad thing. It's how business actually works. Like if you want to get that whatever opportunity, you've got to think strategically of how you can actually get that opportunity, because you've got to make yourself invaluable to whoever you worked for and with. And I'm a big believer in that. I always want to be someone who over-delivers and under-sales.

And because everybody in this world is replaceable, unfortunately, with companies, you have to set yourself apart by being invaluable and figuring out ways to become invaluable. So I'm not saying you know, bed-aflicking, you should give a muscle milk to go outside. But what I am saying is, you know, think about what you have that makes you unique and what makes you really special

and really kind of leaning on that and play up those strengths because you are unique and you there is something that you have as a superpower and really kind of enhance that because that's how you make yourself invaluable. Oh, it's such good advice is lean into whatever that unique thing is about you even if the industry isn't showcasing that or highlighting that the more that you lean into that you'll find your own path, you'll find your own way. Absolutely. I think a lot of times people are trying to kind of like fit into what they think is like

the thing that is like popular or trendy and whatever else. And at the end of the day, the only thing that really works is authenticity, right? And that's when you shine for good or for bad. And I'm a big believer in that. And I may be a little bit like non-traditional in a lot of ways. And a lot of the way not like me or my style, but guess whether they're not my tribe or not my people anyway. Water finds its level and you gravitate to what's good for you

and what's right for you. And everything personally and professionally. Amen to that sister. All right, so how did you find your way to launching habits and hustle and launching your business? How did that all come to be? So because I was already doing a lot of entrepreneurial stuff

in the fitness space, you know, the, you know, in 2015 when I created the fitness app and it was acquired by Weight Watchers as my second exit now, because I had the shoe company. I was very much like now working and being very involved private equity funds, venture funds, and looking at different trends and in the marketplace of fitness and health,

because I always was very, very interested in, like I said, the business within the health and fitness and wellness space. So how it all happened was the podcast was actually supposed to be a TV show. I sold a show to NBC. That was this was called Game Changers, which was a show based on like doing a crib's version of entrepreneurs where you're going into some entrepreneur's house or wherever and looking what they eat

to drink their habits and all that. And it was sold to NBC and it just stayed on the shelf and nothing happened. It was sold and we were gonna do a whole pilot of how it would work. And we couldn't figure out, like not we, they couldn't figure out what it really meant when I was like, we're talking about entrepreneurs.

They wanted to do Chloe Kardashian. We yes, they're entrepreneurs, but I was thinking more of like a Mark Cuban. Like it was like, I wanted to do more of like the profit show and they wanted to do more of like a pop star-y type of thing. It was like a disconnect and one month turned into six months, turned into a year and I was like, this is crazy. I'm not going to like put my destiny in somebody else's hands and just sit back and wait.

I'm like, so what I'll do is I will just do this as a podcast and then kind of see what happens and let the chips fall as they may. So that's what I did. So the game changers show turned into habits and household podcasts and then like I was able to call the shots and do my own thing and decide who I wanted as a guest and whatever else. And I really wanted to have a podcast or a show that was for people who truly wanted to figure out practical ways that they could integrate into their life to be successful, both personally and professionally,

mentally and physically. Because the physical part is a huge component to your mental, and mental is a huge component to your physical. And so I just took the bull by the horn and decided that I'm not going to let someone else tell me what my destiny is, and I just did the podcast. So that's how that happened. I do a lot of business strategy, and I work with a lot of businesses

because, like I said, that's my passion. I like to like work with emerging brands in the health and space and take them from where they are and make them bigger and like figure out ways to do lots of non-traditional marketing, which is really what I love to do, non-traditional marketing strategies to take them from A to hopefully like L or you know not all the way to Z, but like I take them pretty far. So, you know, that's how it worked. That's really what my groove was. And the books and everything else came naturally from what I did in the fitness space. I never set out to do a book. I never set out to really do anything except doing things that I like passionately like to do. And that was like an evolution of what I was doing. Can you share with us what that brand strategy looks like for one or two of the brands that you work with? It's not really a strategy

like, okay, so I can't say, okay, for brand one, this is what you should do because it's not a formula, right? It's not like you do A plus B equals C. It's a more about like, okay, where are you in the marketplace? Okay, and how do we elevate your brand? How do we get like the real taste makers to promote you? How do we make people really like engage and interested in your brand?

And right now a lot of it is social media, but a lot of it also, there's also a big component of off social media, right? Now, not so much right now because of the pandemic and events and everything else are really slowed down, but it depends what the brand is. I mean, I think a lot of it is having the right people know that your brand exists and get them to be your mouthpiece,

right? And that doesn't have to always be just having someone on social media. There's a lot of influential people that are off of social media who can be very, very helpful. You know, there's some traditional media doesn't do anything, but there's a few that actually pop. But I think that it's about being clever and standing out

from the noise. So like a lot of times, like someone's marketing material needs to really be tweaked. And it has nothing to do with the actual product is about like how they're presenting themselves to the world. And I like to really kind of like lean, I see that we're a lot this in this podcast,

but like really kind of go into like how the product and how the brand is unique, what are they standing for? Who is really their demo? Who really is their target market? How do we laser focus on into that? I don't believe that you can be someone for everybody. I think the more niche you get, the more successful you can become as a brand, as a personal brand.

The truth of the matter is in today's time, everybody's a brand. You're a brand, I'm a brand, this widget, pen is a brand, anything, and everything is a brand. And you have to really kind of know what that brand stands for, and then like reverse engineer how to kind of build it.

That's how I would say it. I totally agree with everyone has a brand, whether they think they do or they don't, they already are a personal brand. So many people think, well, I'm not like you, I don't have a personal brand, I don't need a personal brand, but you're here to tell those people you already have one and you might as well lean into it. Say you have a business idea, but you're not sure what to do next.

Don't go into debt spending four plus years on a degree, listen to the Millionaire University podcast, learn how to run a successful business and graduate rich, not broke. Don't go into debt spending four plus years on a degree. Listen to the Millionaire University podcast. Learn how to run a successful business and graduate rich, not broke. Trust me, you need to check out this podcast. The Millionaire University podcast is hosted by Justin and Tara Williams, who started their business from Square One and now have years of valuable experience. They hit lows and dug themselves out of debt, and want to share the lessons they've learned with aspiring entrepreneurs.

You don't need a degree to succeed. Millionaire University will teach you everything you need to know. From specifics like how to start a software business without creating your own software, to more broad topics like eight businesses you can start tomorrow to make 10K a month. In each episode you'll get insights from entrepreneurs and mentors who know what it takes to be successful. So don't wait! Now is the time to turn your business idea into a reality by listening to the millionaire university podcast. New episodes drop every Monday and Thursday. Find the millionaire university on Apple, Spotify, or wherever you get your podcast.

Blazing deals, balanced options. Its hot grill summer at Whole Foods Market from June 14 through July 4. Fire up the grill with quality cuts at the best prices. We're talking animal welfare certified meat. Check out the sales on Bonin, Ribbye, Beef Cabobs, and New York strip steak. Round out your barbecue with plant-based proteins, slice cheese, soft buns, and all the condiments. Plus, sales on fresh strawberries, peaches, and more. Don't forget to pie, either. Get grilling at Whole Foods Market Terms Apply.

Yeah, I think if you have a Facebook page, you know, Facebook's like, you know, you have a brand. If you have an IG, if you have an Instagram page, you have a brand. So, that like, to me, that's very important. I think also the authenticity piece that we talked about is super important and standing for something. Have an opinion on, even a brand like this or the BLK water, you, me, Mary Jo down the street,

stand for something. I think that when you're a tool in the middle and wish you watched, you don't stand for anything, that's how you get lost in the shuffle. That's how you get lost in the noise. You know, like I'm not saying to be super polarizing, but what I am saying is like don't be afraid to speak your truth and speak your opinion because you're afraid you're gonna insult somebody or you're gonna be canceled. I mean this whole world now is about like, oh my god I'm scared because of cancel culture. They're not gonna like like me. They're not going to want to, okay, well then, then what? So you're going to like, you're going to mute out anyway because then you're

just like, you're become beige. You don't want to be beige, you know? I always say that I call vanilla. If I'm vanilla, I upset nobody, but I don't want to be, I wasn't born to be vanilla or beige or however you want to be. Exactly. I'm so with you beige or however you want to be. Exactly. I'm so with you. And when you deter to this cancel culture and say, I'm not going to show up and be my unique self because I don't love what's happened. To be honest, I don't love how everybody now is so disingenuous. I feel like that people just

are just like jumping on the bandwagon that is like hashtagged friendly and trendy because they're so nervous of like, you know, upsetting the Apple card and not being, you not being looked upon a certain way. But to me, it's like, if you can't live your life like that, I mean, the pendulum has to start swinging the other way eventually. And if you be the person that pushes that pendulum, you know, so that's how it works. It's a much more real way to live. It's a much more alive way to live. I was, you and I were talking about this earlier,

that I was on a virtual event the other day, was someone who came on camera and asked, hey, Heather, I've been really miserable at my job for about 13 years now. Things just aren't getting better. I really want to leave, but I don't know how to get myself to do it. And I just, it was done founding for me now

to listen to someone that unhappy for that long, but just so afraid of what is it look like to step out of being beige? That whole concept and idea scared her. And I felt so much more scared for her to stay in this awful situation, which just sounded dreadful to me. I totally, I totally understand that. I think people are very fearful, right? Of like doing that.

And then the question is, how do you kind of overcome that fear? How do you kind of overcome it? And you know, you'd say it one way, I say it in a different way, whatever resonates with the person is the most important part. But I think the best thing to do is you just have to do, you know, like I hate to say it, but like there is no magic. It's not like I'm going to say, well, first you do this, then you do that, and then you won't be afraid anymore. Well, no, you, you, the only way you're not going to be afraid is to actually put yourself in confront that fear because that's the only way that the fear goes away, like me with public speaking or anybody else with something else. It's much scarier in your brain and your head than it really is

in real life. And so you have to just do it,, let the chips fall where they may and work, keep on like doing and doing. That's the way for everything. That's like doing is the best way to build confidence. It's the best way to like get away from fear. It's the best way to build resilience is actually just doing it. And people don't realize sometimes unfortunately that the hardest part, the stop is always in the start, right? If you just start it, it's much easier to keep on going. And I use fitness a lot for analogies because we think, oh my God, I don't wanna work out,

I don't wanna work out, sounds so daunting, like I'm 30 minutes, the 45 minutes. But if you're like, you know what, I'm gonna start, I'm gonna do it for five minutes. Okay, I can do it for five minutes. Chances are, the second you start doing it, the five minutes will most likely turn into like 20, 25 for five minutes. Chances are the second you start doing it, the five minutes will most likely turn into like 20 or 25, 30 minutes. But like you don't even allow yourself

that beginning because you just like are so overwhelmed by the entire thing because you don't want to do the start. But if you just think in small little pieces, it makes it easier. Oh my gosh, that's I just did a post on LinkedIn yesterday about this. Don't do yourself off stage before you even have the chance to go on because that's a thing you get in your head and just think, you know what, this isn't going to go well or I don't have the energy or I can't make this work. I'm not even going to give it a shot.

And that's just withholding everything, all that potential within you from the world, which is not going to make the world a better place. And frankly, we need the world to be a better place. Totally, oh my God, I totally agree with you 100%. So Jennifer, tell us what is coming next for you? What can we look forward to? I mean, I am writing a new book and the book will be out for like a hundred years.

No, it's gonna be out like, I don't know, this podcast will be January. So in seven months, I am right, my book is coming out, so look out for that. I am doing a lot of stuff. I'm working with a lot of amazing brands right now. One of them is a huge disruptor in the health market. It's called Fend FVND.

And it's about like hydrating and hygiene for your respiratory system, which is really big for your immune system. And it's a big one. It just actually won time magazines, best invention of the year. People could go to Hello Fend, and it's like a spray that's amiss of saltwater.

And if you do it three times a day, it's supposed to like completely change your overall hydration, your overall respiratory immune health. It's supposed to be a game changer, seriously. I'm not just saying that. And the reason why I am working with them is because I harassed them. I met the inventor at I was doing a talk at MIT and he was a talk a speaker. He was an MIT guy slash Harvard professor and

I was so enamored and awe of who he was and what he's done that I was like I'm pitching my wagon to whatever you're doing. And I like beg them to be involved. And it is because I believe so deeply in this product. Another one is this company called BLK, it's a water company. Again, another water that has fulvic minerals. It's a mineral that you find in the soil, which is amazing for your health, overall health benefits. So everything that I really participate in, or I'm involved in, there has to be an element of, like, again, the authenticity. I really stand behind it. I really believe in it.

I would do it regardless if I work with them. I approach them because I like them. And I'm a big proponent of that. Again, part of my entire thing is if people don't wait for someone just to give you a job, you know, look at what you really love what you do day to day and laser focus and then chase after what you really want, like work with the people you really want, the companies you really want, and just don't give up until that's a possibility because that's how you actually have,

you really enjoy what you're doing. If you stand behind that, you stand behind the message, the passion, you know, then you're living a life that is true to who you are. And I think that is so important. So that's what I'm doing. And then of course, Trinayagin, which is an NAD, anything what NAD? That's what we have to explain into us. NAD is something that our body naturally produces. But as we age, we make less and less of it. And it's really fantastic for your overall energy, your cellular health, your recovery. Lots of athletes take it. A lot of people who are super into longevity and biohackers. I've been taking it for years. I'll send you some. It's another game changer. It's great. Where can we find out more about you and all these amazing products?

Well, you can just follow me on Instagram at therealgencoin.com, or you can, my website is also great when Jennifercoin.com. Habits and hustle, my podcast is another option. And that's a good amount of places to find me. I think it's some great tips and great hacks that everybody's gonna get.

Jennifer, thank you so much for being here. Thank you so much, Heather. I had a great time with you. All right, guys, until next week, keep creating your confidence. You know I will be. I'm gonna write a word over here. I decided to change that time and the time

I fell out. I couldn't be more excited than for what you're getting here. Start learning and growing. And inevitably something will happen. You know what? 16th alone. You don't stop and look around This episode is brought to you by the YAP Media Podcast Network. I'm Halataha, CEO of the award-winning digital media empire YAP Media, and host of YAP Young & Profiting Podcast, a number one entrepreneurship and self-improvement podcast where you can listen, learn, and profit.

On Young and Profiting Podcast, I interview the brightest minds in the world, and I turn their wisdom into actionable advice that you can use in your daily life. Each week, we dive into a new topic like the Art of Side Hustles, how to level up your influence and persuasion and goal setting. I interview A-List guests on Young & Profiting. I've got the best guest. Like the world's number one negotiation expert, Chris Voss, Shark, Damon John, serial entrepreneurs, Alex and Leila Hermosi, and even movie stars, like Matthew McConaughey. There's absolutely no fluff on my podcast, and that's on purpose. Every episode is jam packed with advice

that's gonna push your life forward. I do my research, I get straight to the point and I take things really seriously, which is why I'm known as the podcast princess and how I became one of the top podcasters in the world in less than five years. Young and profiting podcasts is for all ages. Don't let the name fool you, it's an advanced show.

As long as you wanna learn and level up, you will be forever young. So join podcast royalty and subscribe to Young & Profiting Podcast. Or, yeah, like it's often called by my app fam. On Apple Spotify, Cast Box, or's time to upgrade your vehicle. CarBingo.com for people who are serious about selling their car, and where you can get a real offer in two minutes, they'll pick up your car and you get paid on the spot. Palette 7 CarBingo Find CarBingo.com today on the World Wide Web. Make a decision that everyone can respect.