Criminal - No Hint or Help
Episode Date: May 16, 2025In the 1950s, a new television quiz show premiered called Twenty One. But the first episode was a disaster — so the producers decided to try something. Say hello on Facebook, Instagram and TikTok. ...Sign up for our occasional newsletter. Follow the show and review us on Apple Podcasts. Sign up for Criminal Plus to get behind-the-scenes bonus episodes of Criminal, ad-free listening of all of our shows, special merch deals, and more. We also make This is Love and Phoebe Reads a Mystery. Artwork by Julienne Alexander. Check out our online shop. Episode transcripts are posted on our website. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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In 1955 and 1956, if you walk down a street in a city in the United States, when this
program was on television, there was nobody there because everybody was watching it.
Attendance in movie theaters, at restaurants, it all dropped during the...
I mean, it was a huge percentage, 50, 60, 70% of the televisions that were in use at
the time were tuned into this.
There is nothing similar.
I may be the Super Bowl, but there's nothing other than that similar in this country today.
The $64,000 question was a television quiz show that premiered on CBS in June of 1955.
It was inspired by a popular radio show where people would answer a series of trivia questions
for money.
The first question was worth a dollar.
The second two dollars.
The prizes doubled with each question.
The most money you could win on the radio show was $64. And a producer came up with the idea of vastly increasing the money reward from $64 to $64,000.
This is a story in Richard Tedlow.
Put it this way.
A policeman in New York City in 1955 made about $4,000, $4,500. If you won $64,000 in 1955 or 1956, that was
not a life-enhancing amount of money. It was a life-changing amount of money.
One of the show's first contestants was a policeman from Staten Island who really loved Shakespeare. He did
pretty well, winning $16,000 after correctly naming the two men who, in 1623, printed the
first collection of Shakespeare's works. But he decided to stop there, instead of playing
for more money. He said he was, quote, putting the conservatism of a father above the egotism of the scholar.
The show immediately made the policeman famous.
He got offers to give lectures on Shakespeare and even write a book about the playwright's
puns.
Richard Tedlow says that the $64,000 question was so successful that it made every television
network want a quiz show.
There were, at the height of the quiz show mania, I'd say at least two dozen shows like
Tic Tac Doe, Name That Tune, Dotto.
And what happened was, each time there was another episode, the producers would think of ways
to heighten the drama.
On the $64,000 question, some of the questions would come from a bank vault, which an actual
banker would bring on stage.
And the banker would be flanked by two armed guards on a stage, theoretically sort of guarding
the sanctity of the question. People started following quiz shows on television like they were sports games.
Newspapers would publish weekly lists of the prize money given out on each show.
You know, I wish I could have been on the $64,000 question.
In my head, I would do really well.
Yeah, me too.
And the thought of just answering a question and getting a rather large check was extremely
appealing.
The New York Times quoted the producer who created the $64,000 question.
He said,
My absolutely firm feeling about reality on TV is that there's too little of it.
The greatest things are the real things you see, where the unexpected is ahead of you.
But Richard Tedlow says that from the very beginning, not everything about these quiz
shows was as it seemed.
The people who appeared on them and the kinds of questions they had to answer were never random.
It was always, to the best of my knowledge, managed. They had a pretty good idea of your
specialty, the range of knowledge that you had. So they would ask you questions in that pasture,
if you will. You could graze in the pasture of if you will. You could graze in the pasture of the Crusades.
You could graze in the pasture of opera.
And in $64,000 question, for example, they liked to choose people who seemed to have
an odd interest in something that you wouldn't have expected.
Let me give you a concrete example, quite a well-known example of this. There was a
woman named Joyce Brothers, Dr. Joyce Brothers, PhD in psychology. She originally applied
to the producers to come on as an expert in psychology. And they said, look, I mean, you're
a psychologist. Being an expert in psychology
isn't going to be particularly surprising or appealing to the viewing audience. Why
don't you go out, learn something about boxing, come back as an expert in boxing?
Lila Kulikovic A producer thought it would be better if she answered questions about,
quote, something she shouldn't know about. Dr. Joyce Brothers agreed to boxing because her husband was a fan of the sport.
She spent the next few weeks studying and said it felt like she was writing another
dissertation.
Then she got on the show.
Dr. Joyce Brothers did well and came back week after week.
The $64,000 question liked to draw things out over several episodes
so people would have to keep tuning in.
She was asked questions like,
who taught the English poet Lord Byron how to box?
And what were the special gloves that the gladiators of ancient Rome wore?
Dr. Joyce Brothers became an audience favorite.
But there's a problem.
The show's sponsor, Revlon, didn't like her.
According to a producer, quote, she didn't fit in with their concept of what cosmetics
are all about.
The producers were told to get her off the show, and so they tried to stump her. At one point, they figured they would get her off
by asking her not about boxing,
not about a boxer,
but about a referee in a boxing match.
But she knew the answer.
Dr. Joy's brothers became the second person and first woman
to win the full $64,000 prize.
In 1956, a new quiz show premiered called 21.
It was inspired by Blackjack.
Each question was worth a certain number of points, and the idea was to get to 21 points
before your opponent.
The premiere was a disaster.
The people didn't know anything.
The contestants didn't score at all.
Even the producer who created the show, Dan Enright,
said it was, quote, just plain dull.
21's sponsor, Pharmaceuticals Inc., thought so too
and called Dan Enright to complain. Then they realized, we better engineer this a little bit better, and they started fixing
the show.
I'm Phoebe Judge.
This is Criminal.
Who was Herbert Stempel?
Herbert Stempel is an interesting character.
I kind of find him intriguing and I always rather like the guy.
He was an ex-Marine.
He was 29 years old when he went on 21.
And he was a smart guy.
Herbert Stempel liked to watch a lot of the quiz shows and found that he often knew a
lot of the quiz shows, and found that he often knew a lot of the answers.
His wife encouraged him to apply to be a contestant,
so he wrote to the producers of 21.
He said, quote,
"'Doctors have told me, and many of my friends say,
"'that I have a very retentive, if not photographic, memory,
"'and I have thousands of odd and obscure facts
"'at my fingertips.'"
The producers gave him a test, and then he met with the creator of 21, Dan Enright.
Dan Enright later said he knew that Herbert would be a good contestant,
because he believed that there were two ways to get people to watch the show.
They would either have to be, quote,
hoping that a contestant will win or hoping the contestant
will lose.
And Herb, I felt, was the type of personality who would instill the latter.
Dan Unright told Herbert Stempel he wanted him for 21, but he would have to follow some
directions.
They told him always to wear ill-fitting suits, suits that were
too tight. They told him, for example, when he spoke to the MC, never call him
Jack, always call him Mr. Barry. Herbert was also told that he wouldn't actually
answer any of the questions with his own memory or knowledge. Instead, he'd rehearse
everything with Dan Enright.
They would say, look, Herb, this is the answer to the question.
Before you answer it, mop your brow three times.
And when you mop your brow, don't wipe your brow, don't wipe your face,
because you've got makeup on it, it'll smear.
Herbert said he knew what was going on, that the producers wanted to quote,
make me appear as what you would call today a nerd, a square.
But he so went along with it.
The first night he played on 21, he won around $9,000.
He said he went home and told his wife, quote,
this is the easiest money I've ever made in my life.
21's audience seemed to like watching Herbert Stempel, so he kept coming back.
And before every episode, he would meet with Dan Enright to go over each question and exactly
how he should respond.
Herbert said it was easy to remember all the answers.
But it wasn't easy to pretend to struggle while giving them. Quote, remembering, mop your brow twice, count to ten, breathe heavily. This was the hardest part.
He kept winning more money, but then the show's ratings began to drop. And the producers of 21
started thinking about what they could do.
Charles Van Doren, he was the son of Mark Van Doren, who was a Pulitzer Prize-winning poet and a famous professor up at Columbia. Charles Van Doren also taught at Columbia University.
And one night in 1956, he met a television producer at a dinner party.
He remembered later that the producer seemed curious about his family, his teaching career,
and what someone at Columbia typically made in a year.
The producer told Charles Van Doren that he worked on quiz shows and that people are winning
a lot of money on television. He convinced
Charles Van Doren to take a test just to see if he'd be a good contestant for 21.
A few days later Charles got a call from the same producer. Quote, he told me that
a man named Herb Stempel was winning week after week but he wasn't popular. You know, we're looking for a man who's going to be charismatic.
Charlie, and you're that guy.
And, uh, so we want you to beat Herb Stempel.
The producer told Charles Van Dorn
he could win at least $8,000 if he agreed to come on the show.
He could guarantee $1,000 for the first show, he said, because he would give Charles
the answers.
Charles told the producer he wasn't sure that was the right thing to do.
He thought he could try to play Herbert Stempel honestly.
But the producer told him it was a common practice, and the point of the show was to
entertain people. And so that was the way they rationalized it to themselves.
And by the way, nobody knows except you and me.
I'm not going to tell.
Neither are you.
You've got nothing to worry about.
Charles Van Doren said yes.
Dan Enright told Herbert Stempel that someone knew was joining the show.
He planned for the two of them to come to a tie.
They played for the first time in November of 1956.
Charles Van Dorn seemed relaxed and tended to talk through his answers.
When he was asked to name the volumes of Winston Churchill's memoirs, he said,
I've seen the ad for those books a thousand times.
How did the audience react to him?
They loved him.
He got many, many letters.
He got proposals of marriage.
He became a celebrity.
One writer said, quote, he appeared lanky, pleasant, smooth in dress and manner, but
never slick.
He seemed to coax information out of some corner of his mind by talking to himself in
a kind of stream of consciousness.
Like a good American, he fought hard.
Herbert Stempel and Charles Van Doren played each other again a week later.
And this time, the plan was for Charles Van Doren to win.
He was, according to NBC, a rating sensation.
Dan Enright told Herbert Stempel, quote, You're going to have to go.
But Herbert Stempel didn't want to. We'll be right back.
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When Herbert Stempel found out he was supposed to lose to Charles Van Doren and leave the show,
he started trying to negotiate with producer Dan Enright.
He asked to be able to continue on the show
without answers.
In other words, I don't want to be managed.
I want to just take my
chances." And they said, nope, you're out.
But Dan Enright promised Herbert he'd get him another job on TV. So he agreed to go
along with the plan. Charles Van Doren and Herbert Stempel played their final game in
December of 1956. 50 million people watched the episode.
The host of 21 said it was, quote, the biggest game ever played in the program.
And at the very beginning of the episode, he explained why.
Tonight here on 21, Herbert Stempel, our 29-year-old GI college student, can win $111,500, the highest amount of money ever to be won
on television. But to do this, he's risking much of the money he has won thus far.
When Charles Van Doren and Herbert Stemple walk on stage, Charles looks relaxed. Herbert
doesn't.
How are you tonight, Mr. Van Doren?
I'm all right.
You're okay?
Yeah. And Herb, you got your $69,500 riding here at stake. How are you tonight, Mr. Nandoren? I'm all right. You're okay? Yeah.
And Herb, you got your $69,500 riding here at stake.
How do you feel? Okay?
That's fine, thank you.
Good enough.
The plan was for Herbert to start in the lead.
First, he was asked to name the Southern senator
who refused to leave the Senate
when his state seceded from the union in 1861.
He got that right.
Andrew Johnson from Tennessee.
Then he was asked about boxing.
Who was the famous boxing promoter largely responsible for staging fights outdoors?
The answer was Tex Rickard.
He got that one too.
He had 16 points while Charles Van Doren had none.
But then, Herbert got to the question he was told to miss.
What motion picture won the Academy Award for 1955?
You need some extra time to think about it?
I sure do.
I'll tell you when your time is up.
The right answer to the question is a movie called Marty, which happened to be one of
Herbert's favorites. He related to the main character, a romantic who sometimes felt lonely
in life. But Herbert wasn't supposed to know the answer, so he said something else.
I don't remember. I don't remember. I don't remember.
You want to take a guess at it? On the waterfront?
No, I'm sorry, the answer is Marty.
He took a dive.
It gave Charles an opening to win.
He was asked to list almost all of Henry the Ace's wives and what happened to them.
Oh my goodness. You want me to name the second, third, fourth, fifth wives and what happened to all of them?
That's right.
I'll have to think a minute there.
He talked to himself and the audience as he thought through his answers.
He named the first four, Catherine of Aragon, Anne Boleyn, Jane Seymour, and Anne of Cleves.
But he seemed to be stuck on the fifth.
Oh, I think that Henry VIII married three Catharines.
Now, who was the other Catherine?
Catherine Howard.
Right.
And what happened to her?
Just what happened to her.
Did he behead Catherine Howard?
He did.
You've got 18 points. And what happened to her? Just what happened to her. Did he behead Keff and Howard?
He did! You've got 18 points!
Just as planned. Charles Van Doren won.
Before the end of the episode, Herbert Stempel got to say something about his loss and his time on the show.
Well, Mr. Barry, this all came so suddenly.
I would like to thank you and the members of your staff for all the kindness and the
courtesy which you've extended to me.
Herb, I want to say one thing.
We may have a lot of contestants in the future, but I doubt that anybody will ever display
the knowledge, the fighting spirit, and the courage that you have in this program.
Charles Van Doren kept appearing and winning on 21. He won over a hundred thousand dollars, which would be more than a million today. He answered questions about everything from history to music,
and seemed able to outsmart anyone, even in one case, a college president.
But he was still getting help from producers.
And he would sometimes read about questions
to which he was given the answer.
Now and again, he said, you know,
can I do this legitimately?
But he'd never
push too hard. But basically, basically the man sold out. He got all kinds of
offers, one of which he accepted, which was from NBC to appear for five minutes
on the Today Show, you know, reading poetry. and that was a $50,000 annual contract.
It was a lot of money.
At one point, Charles Van Doren even made it onto the cover of Time magazine.
Richard Tedlow says Herbert Stempel stayed a little famous too, but mostly because he
had lost.
That was very hard on his ego.
People would bump into him in a restaurant, say,
how could you miss something like that? After several months of this, Herbert
Stempel still hadn't gotten the TV job Dan Enright had promised. And he was so
resentful of the the Van Doren image and the way it was portrayed. He decided to
try to tell the truth,
and he was perfectly willing to say,
look, I was given answers,
but so was this guy Charles Van Doren.
He's not the all-American boy you think he is.
In June of 1957,
Herbert Stempel went to the press.
It was very difficult to get anyone to publish
the story because he had no corroborating
proof.
Plus, Richard Tedlow says, the papers were afraid the television networks would sue if
they printed anything, so nothing got out.
But then, about a year later, someone else decided to talk, except they weren't from
21.
It was a contestant from another quiz show called Dotto.
The man said that before one of Dotto's episodes was recorded,
he was waiting in a dressing room with another player,
someone who'd been on a winning streak.
And he saw the player reading a notebook very carefully.
Later, when everyone was gone,
he snuck back into the dressing room to look
at the notebook and found all the episode's answers inside. He tore out a page and started
showing it to people. Eventually, the show's sponsor, Colgate and CBS, heard about it and
immediately canceled the show. But they didn't tell anyone why.
Rumors started going around.
And a week later, The New York Times reported that people were starting to think Dotto had
been rigged, and that other shows might be doing it too.
The article told the story about a man who bragged about cheating on another show to
people waiting in line to see a taping.
In another article, The New York Times interviewed some former contestants.
Charles Van Doren was one of them.
He said, quote, I never got any kind of hint or help.
In August of 1958, The New York Times reported that the New York District attorney had opened
an investigation into quiz shows, and he was going to be interviewing
contestants. A grand jury was impaneled in Manhattan, and 150 people wound up testifying
before the grand jury, including Charles Van Doren. When he got to court, Charles told the
grand jury the same thing he had told the New York Times, that he hadn't gotten any help.
He wasn't the only person who lied.
Of those 150 people, 100 perjured themselves.
Why?
I think that they probably thought everybody else was going to...
This is pure speculation. I think they were afraid. I think
they didn't know what was going to happen to them. I think they thought everybody else
was going to lie too. But 50 of them didn't. And there was a number of people having discovered
that some people told the truth, went back and changed their testimony.
Because actually what they were doing wasn't illegal.
I mean, it didn't look good.
It may not have been moral, but it wasn't illegal.
Absolutely. You're absolutely right.
The assistant district attorney said,
nothing in my experience prepared me for the mass perjury that took place.
The grand jury wrote a 12,000-word report
about their investigation and delivered it to a city judge.
But the judge thought since cheating isn't a crime,
the whole investigation should never have happened.
He ordered the report to be sealed.
It seemed like the quiz show scandal might be over.
But then Congress got involved.
We'll be right back.
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A man named James Snodgrass was a contestant on 21 in 1957, and he was also told exactly
how to answer the questions.
But James Snodgrass didn't always play along. During one episode, he was asked which poet wrote, quote,
Hope is a thing with feathers.
He was told to say Ralph Waldo Emerson.
But Snodgrass actually answered, quote,
One of my favorite poets, Emily Dickinson.
He was right.
James Snodgrass also did something else while he was a
contestant. He wrote down all of the instructions he got from a producer
ahead of two different episodes and then put them in an envelope and mailed them
to himself. He wanted them to be officially dated, postmarked before each
episode was recorded, proving that the show was fixed.
And those letters wound up in possession of the Congressional Oversight Committee episode was recorded, proving that the show was fixed.
And those letters wound up in possession of the Congressional Oversight Committee, and
that was the kind of proof that the Congress needed that this was fraudulent.
Congress announced that it would conduct an investigation into quiz shows, starting with
a hearing on October 6, 1959.
Two contestants testified on the first day.
One was James Snodgrass.
The other was Herbert Stempel.
Herbert told Congress everything.
But he didn't have any proof that his opponent,
Charles Van Doren, knew all the answers.
When he was asked if it felt, quote,
reasonable to assume, he said yes.
Three days later, the congressional committee issued a subpoena to Charles Van Doren. The
New York Times reported that by 7 a.m. on the day of the hearing, there were already
crowds waiting to get into the House caucus room for a chance to see him speak. The headline was, Van Doren still draws a crowd.
The article said he looked, quote, wan and frail, his eyes red-rimmed and darkly circled,
and that he asked to read from a prepared statement.
And that was what finally had Charles Van Doren under oath in front of the cameras.
And it was an interesting moment
because Herb Stempel was in the audience.
And that was where he had to confess that, you know,
this was not a legitimate enterprise.
The New York Times printed the entirety
of Charles Van Doren's statement the next day.
In it, he said, quote, I've learned a lot about life, about the responsibilities any man has
to his fellow men.
I've learned a lot about good and evil.
They're not always what they appear to be.
He also said, I would give almost anything I have to reverse the course of my life."
Newspapers all over the country reported on Charles Van Dorn's testimony.
The Chicago Tribune said, quote,
"...in telling the truth for a change, he is not doing any more than what we expect
every day of people without his opportunities or pretensions."
The Atlantic Journal called Charles Van Dorn a symbol of the, quote,
disease that's eating away at the moral tissue of our nation,
the fanatic urge to make a fast buck.
Well, Dwight D. Eisenhower especially, who was the president at the time,
thought it was awful.
He compared it to the Black Sox scandal, which was when the Chicago White Sox
threw the, I think it was the Black Sox scandal, which was when the Chicago White Sox threw the,
I think it was the 1919 World Series.
And he felt it was a terrible thing to do to the American people.
Danielle Pletka Charles Van Doren and a few others pleaded
guilty to second-degree perjury for lying to the New York grand jury.
Charles Van Doren NBC fired him immediately.
And when he got back to New York, he learned that Columbia had
accepted his resignation, which he actually had not submitted. But he was out, basically.
And so were the quiz shows. 21 and the $64,000 question had been canceled, and many of the
producers were temporarily blacklisted from television.
Richard Tedlow says the television networks were worried
about how the scandal would affect their reputations.
The networks were panic-stricken that they were going to lose their franchises
with the American people because of this fraud.
Which is one of the reasons, Richard Tedlow says,
the head of NBC approached Congress during the 1960
presidential campaign.
Richard Tedlow, Former President of the United States of America
And said, look, here's an idea.
Why don't we have a debate between the contestants for the presidency?
We as NBC, and I'm sure the other networks will go along, would be happy to donate free
time to both major political parties.
Danielle Pletka That year, Richard Nixon and John F. Kennedy
appeared in the first televised presidential debates. These scandals are what created televised
presidential debates?
Richard Nixon I'm reluctant to say created, but they certainly
mattered. I mean, if you've ever watched those debates, which you can, by the way, you can still see, there is a Pulitzer Prize-winning historian
named Daniel Boorstin who has written, you know, to me, this looks like $64,000 question.
After all the scandal, it seemed like no one would ever be able to make a popular quiz show again.
People would never believe they were real.
That's what a television producer named Merv Griffin thought.
In 1963, he was talking to his wife about how much he missed the old quiz shows on TV.
She thought he could make one of his own.
If the problem was that people would think the contestants had all the answers,
she said, quote,
why don't you give them the answers?
So instead of guessing the answer,
they would have to guess the question.
And if they guessed wrong, they would lose money.
She explained, quote, that'll put them in jeopardy.
And Jeopardy, Merv Griffin thought, was a pretty good name.
Criminal is created by Lauren Spore and me.
Nadya Olsen is our senior producer.
Katie Bishop is our supervising producer.
Our producers are Susanna Roberson, Jackie Zagico, Lily Clark, Lena Sillison, and Megan Kanaan.
Our show is mixed and engineered by Veronica Simonetti.
Julian Alexander makes original illustrations for each episode of Criminal.
You can see them at thisiscriminal.com. And you can sign up for a newsletter at thisiscriminal.com slash newsletter.
We hope you'll consider supporting our work by joining our membership program, Criminal Plus.
You can listen to Criminal, This is Love, and Phoebe reads a mystery without any ads.
Plus, you'll get bonus episodes.
These are special episodes with me and Criminal co-creator Lauren Spore,
talking about everything from how we make our episodes to the crime stories that caught
our attention that week to things we've been enjoying lately. To learn more, go to thisiscriminal.com
slash plus. We're on Facebook at This is Criminal and Instagram and TikTok at Criminal underscore
podcast. We're also on YouTube at youtube.com slash Criminal Podcast.
Criminal is part of the Vox Media Podcast Network.
Discover more great shows at podcast.voxmedia.com.
I'm Phoebe Judge.
This is Criminal.