Danny Jones Podcast - #1 - Omar the Director
Episode Date: November 4, 2018We sat down with Hip Hop music video creator Omar The Director. His music videos receive millions of views on WorldStar Hip Hop and he works with recording artists such as Gucci Mane, Lil Pump, Kodak ...Black, Peewee Longway, Plies, and many more. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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No, really welcome to the concrete podcast.
Today we got the infamous Omar the director,
Academy Award winning hip-hop video director,
working works with the likes of,
Plies, Kodak Black, Gucci Man,
and pretty much all the biggest names in the game.
What's up, dude?
How you doing, man?
Good.
Thanks for having me.
Yeah, of course.
What are you up to?
I'm trying that shit down a little bit, though, because I can't really.
Yeah, yeah.
I got 80D, man.
We're going to get a copyright claim on this video.
Turn it up too loud.
Yeah.
So what's up, dude? How you been?
I've been good, man. I haven't seen you a while.
Yeah, it's been a minute.
The Egg Beater video, you let us shoot the behind the scenes.
Oh, man, yeah, that's true. Is that the last time?
Maybe not.
I believe so.
That was crazy, though. That was really crazy.
You got real high that night, right?
Yeah. Oh, my God, I did get really high.
What was that?
That was in downtown Clearwater. We shot, they were shooting the video.
Peabee was like the first one there.
And he was rolling Blackwoods back to back.
back to back to back and I think I hit one like towards the end of the night and then I was just
fucking done after that dude I was so fucked up I couldn't even I couldn't even look at a video
camera I had to go home that's great but yeah that was fun dude that was a that was a sick video
I like that it turned out pretty good so so for the for part of my terrible introduction but for
those people who may not know who you are get people skip give them the full story for
for people that may not comprehend.
Or the full,
give me the elevator pitch of Omar.
The elevator pitch.
Oh, man.
This is why I started doing that,
so I hate elevator pitches.
But.
That's how you got to sell.
You know, I just do, you know,
hip-hop videos, specifically, like,
the trap genres that really were.
I believe, like, I've, you know,
made a dent, if you could say.
Mm-hmm.
Yeah.
I edit, I shoot, I direct,
kind of where, you know,
wear multiple hats, so.
Mm-hmm.
You're kind of like one of the guys, I mean, from my point of view, at least, it seems like you're one of the guys that's more like ominous that kind of like stays in the shadows.
You don't really like, you don't really put yourself in the spotlight too much.
You kind of like try to stay like you're more ominous than the rest of the guys.
You seem like, I don't know, you just seem like more behind.
You seem a lot of people don't really know what you look like.
I mean, you post a couple pictures, but.
No, you're right about that.
I agree.
Because it's funny, like a lot of people think I'm black.
Really?
So, yeah.
You know, like, so when they meet me for the first time, like, like,
Like, they'll either walk right past me or just or not pay attention.
Yeah.
And it's like, hey, you know, I'm Omar.
Yeah.
And oh, shit.
Oh, no.
Oh, man.
Even on set.
And then it's like, I thought you were black, man, you know?
So it's funny.
Like, I, what's the craziest time that's at?
Like, who?
I'm going to tell you, like, I was on FaceTime with Waka Flaka.
And he's looking right at me.
And he's like, Omar?
And I was like, yeah, what's up, bro?
Stop.
And he's like, damn, I thought you were black.
Like, you know, da, da, da.
And he really couldn't believe it.
Like, he was actually kind of upset, I think.
Like, I could tell that he's like, damn, like, what the fuck?
He wanted you to be black.
But it's funny.
I mean, I kind of just take, like, a compliment because I feel like, you know, it's
like, that's not my world, but it's like I've, I feel like I've, like portrayed it
and brought it to life in a very particular manner.
Yeah.
And people from that world, like, love it.
Yeah.
You know?
That's crazy.
Yeah.
So, like, where did this whole thing start?
Like, like, take me back.
to the beginning, like, how did you get into doing all this?
And what made you want to start making, making videos or even rap videos, for that matter?
I think I've always wanted to do something like in the, you know, like, artistic feel, right?
Whether it's like photography or...
When I look back, I remember, like, being very young and, like, trying to, like, you know,
like, steal, like my dad's camcorder or something or, you know, like, not steal it, but, like,
try to, you know, use it or just to try to do stuff or...
Yeah.
But I think like to answer your question like just like corporate America you know I had like a job and all that and just
What were what were you doing? I was in the financial industry, you know really? Yeah, and
And it's just I don't know, I just I just I had this calling like I felt like I needed to do something
You know yeah, and literally just I just I bought a camera and that's where this all started really I mean I was I always loved rap music. Yeah, yeah and
I was just watching videos
I was like these videos like suck
or like you know like you this is like you know
like a while ago this is like before the whole like
YouTube thing. Yeah. So like
you'd love a song like listen to it forever
and then the like you like you want
the video to come out the video comes out. You're like
what the fuck was that? Just let down.
Can we can we cuss on here? Yeah yeah
of course. So I'm like you know
so you're like what the fuck was that? Like man you know
I mean you feel cheated as like a
fan or a consumer or whatever
so that's really
why I started doing it.
I felt like I could do it better.
Where are you originally from?
Like, what do you mean?
Where are you front?
Like, where were you born and raised?
Like, where were you born?
Where's your, if you want to go back to where your family's from, then where, tell me, like,
give me like a timeline.
So I was born in Pakistan.
Okay.
You know, and pretty much grew up in, you know, in America.
Well, how well were you when you moved here?
I don't even know, to be honest with you, but I know it was probably like third grade or
something like that.
Did you move here with your parents or by yourself?
Yeah.
Yeah, no, I moved here with my parents.
You did?
Yeah.
Okay.
But you go back, do you ever go back there?
Yeah, I try to go back like every couple of years.
Yeah.
You know?
I love to travel, but.
You got family there?
Yeah, all my family is there.
Really?
So it's like very interesting because I don't have any family here.
Yeah.
It's just in the States.
Like no grand.
Like I never had that like grandparents or like cousins or, you know.
Yeah.
That's crazy.
I remember I saw your, I think it was like a Instagram story or something like a year ago.
And I saw all this.
all this crazy shit in Pakistan.
I'm like, what the fuck?
This dude's like, got this like,
he's rich royal Pakistani family out in Pakistan.
No, man.
Yeah, I mean, I don't know, man.
It's like a double-edged sword, right?
Yeah.
But.
That's crazy, though.
That's really cool.
Shout out to them.
Shout to all the Pakistani fan, bro.
Shout out to Pakistan.
They don't have to leave so they don't leave.
Just put it that way.
That's right.
You know what I mean?
That's what's up.
Yeah.
But I'm here, you know, so.
And I love it.
Like, this is where I want to be.
And came to Florida first?
No, so, like, Seattle is kind of like where I grew up, right?
Oh, really?
Yeah.
And then I went to college in Chicago at DePaul.
And a lot of people think, like, oh, like, he went to a film school there.
I wish I did.
Like, I remember walking by, like, the film school and all that and, like, seeing these kids, like, on their bikes and shit.
And just, like, laughing.
Yeah.
It's sad, you know, like, laughing.
Like, they're going to be broke or, you know, like, what the mentality is, like, oh, those, you know,
people don't take it seriously. I feel like in our culture for the most part.
And especially from in my culture, it's like they don't even like really respect like the arts.
Right. So and I wish it wasn't like that because I would have probably gotten a really early start.
Mm-hmm. You know, yeah, yeah. Yeah. So that's great. But I know, so I went to DePaul. It was actually for business, you know, not for film. And then through that, you know, I was actually able to be a part of this like very interesting kind of like,
role, you know, with a company.
And they had an opportunity for someone, you know,
they needed somebody down in Tampa.
And I, like, jump, I jumped on it.
So that's when you moved down here?
Yeah, yeah.
How old were you then?
I don't know.
You're young?
I graduated college, like, I want to say kind of late.
Okay.
That took, like, some years off and, like, I traveled and stuff.
Right, right, right, right.
But I don't even remember, man.
I got to be honest.
Like, to be honest.
No, no, no, no, no, less than that.
Oh, less.
You've been here, less than that.
I haven't been there that long.
So you got out of the financial business and you bought a camera.
Yeah.
Then what?
What happened next?
Well, I was still working, right?
So bought a camera.
Then, you know, it's like you start, like, taking pictures and stuff.
Yeah.
And I felt like that was kind of, like, easy for me.
Just to be honest.
Like, it was like, I wasn't, like, swimming upstream or whatever, right?
So bought a camera, took pictures.
You know, you put my, like, Facebook was, like, big, you know, like, a while ago.
Before Instagram, people, like, would just, like, love it.
And so I'm, like, getting, like,
all this feedback and I'm like, yeah, you know, kind of bleeding my own bullshit at the time.
Right.
That kind of turned into like, you know, like the video.
I mean, it was always about doing video.
But as a beginner, it's like everyone tells you the same shit.
Oh, you have to like, do, you have to be a photographer first.
You have to get your style because, you know, the labels and the people won't hire you
because they want to hire you for your style.
And that from like coming from a business background, like never made sense to me.
Like, why would I want to appeal to just one kind of a,
product line or whatever.
So, you know, whatever, videos.
I remember, like, I used to, like, beg my friends to, like, make videos.
You know what I mean?
Like, you know, like, you know, I need to, like, how do you find this stuff to shoot?
Right.
You know, so it started from, like, just, oh, it's a Halloween party going on.
Okay, I'm just going to, like, film my friends, like, getting ready for Halloween and, like,
just whatever.
And it's actually, that video is on YouTube.
Is it really?
It's on my channel.
Wow.
Like, literally it's on my channel, bro.
That's crazy.
Yeah.
And it was, so, like, how did you try?
transition to the shooting like with with like recording artists like who was the first who was the
first recording artists you you first it's very funny so there was another co-worker that I had actually
yeah at the time and he he he you know he he still is a you know manager shout to him you know
Jason Johnson he's a good guy um he used to manage like some artists or whatever he's like
hey you know you want to like come down to like they were having a show so whatever like you know
I wasn't to go see their show in Tampa and then I actually asked him like hey like
you know, could I shoot a video for you guys?
And they weren't, like, taking me seriously.
Because, like, one of the artists he had, like, you know, he was kind of, like, you know, like, he was kind of like, you know, like doing his thing, like, bubbling.
He had a deal, he had a record deal at the time.
And he was signed to, like, some, you know, Grammy winning people, producer guys, Justice League.
Really?
Yeah.
And I remember, like, chasing, not chasing him, but I remember, like, the whole, like, phone tag thing and that whole thing.
But it actually, you know, it came fruition.
I drove to Atlanta at the time to where he was staying and we shot a video, which was like my first
video. Yeah. I remember releasing it like on Christmas. Really? And it ended up being like one of like the top
30 watched videos on YouTube. What? Yeah, like for that day. It was insane. And it's, it was just like very
weird. Like I remember my mom was in the hospital that day. I was this like, was this like, like,
like pre-World star? Or was it like when World Star was still? This is like, I think, I, this is like, I
thing World Star was there, but nobody was going on there.
Right.
Yeah.
Not like they are now.
Like every video goes on.
No, now it's, you know, World Star is like every music TV channel come running into one.
I don't think people understand that.
Yeah.
Yeah.
You know?
Because a lot of people ask me like, oh, have you been on TV?
Yeah.
Short answers, yeah.
Yeah.
Or, but the real answer is like, the real answers, I don't give a fuck, bitch.
I've been on World Star.
Right.
I'm on World Star every week.
Yeah.
It's like saying, have you been on radio?
You know?
Like, I'm on the time.
Yeah.
I'm on the top of World Star every week, so I don't give a fuck about MTV.
Right, exactly.
And I've been on MTV too.
But it's like, World Star is all that shit combined into one.
Yeah.
You know, there's no comparison.
That's crazy.
When you started shooting, like, actual hip-hop videos, like, the kind of stuff similar to what you do now, like, where were those people from?
And, like, how did they start, like, hitting you up and actually, like, asking you?
Or were you reaching out to them being like, hey, let me shoot your video, this is the stuff I've done before?
Like, how did you get those conditions?
It was really, it was some real like grassroots grinding.
Yeah.
Like straight up.
Like, you know, obviously I already had like some work I had done.
It wasn't like famous people or whatever, however you want to say it.
Yeah, yeah, yeah.
I felt like it was good music and I felt like we had good videos, you know.
So I actually, what I would do is.
Really like sending emails or were you?
No, fuck all that bullshit, bro.
Like, I'm going to tell you exactly what I did actually.
You know, there's a festival.
Atlanta is called A3C.
It's like, I want to say outside of South
West, Southwest, it's like one of the bigger ones.
Yeah. You know, I went to Southbett Southwest.
This is like iPad days.
iPad, you know, whatever.
Yeah.
Like, when it was like, you know, cool to have one.
But I was like, how do I use this shit to my advantage?
Yeah.
I put my director's reel on the iPad.
Okay.
I went out there.
All these guys were there, like the rappers,
their managers, the fucking people from the labels.
Yeah.
And I would go, like, I would see one in passing.
Like, back to Walker Flokker.
I ran into him at the gas station there.
What?
He's pumping his gas and it's Bentley.
I'm like, hey, you know, Walker, check me out, man.
You know, shoot videos.
He's, you know, I press play.
I'm showing him.
You know, just back to the business thing, trying to be efficient.
Like, here, look.
10 seconds in, he's like, no, bro, turn that shit off.
Like, I already, I get it.
Like, yeah, you shoot my video.
Like, stop.
Really?
You know?
That's the first time you met him?
That's the first time I met him.
And actually, I never shot his video.
No?
And then we actually reconnected like five years later and we shot a video.
No way.
What video was it?
It was actually a video with him in El Dorado Red.
We shot it, I want to say last year sometime.
Really?
Yeah.
And he actually remembered like the encounter and everything.
Did he really?
But outside of that, you know, I met other rappers there.
So, you know, I felt like that was like a way to meet them face to face and show them what I had going on.
Yeah.
Because I knew one thing, like the product, like you can't, it's understanding.
undeniable. I just had to get into it. I knew that. Yeah. Like, I knew that. And I believed in that. Like, there's, it's just undeniable, you know.
How did you, like, is there like, like, how did you develop your, you're, like, filming and editing style? Like, like, obviously you didn't go to school for that. Like, how did you, how did you learn how to do it all yourself? And, like, for, you know, how did you, was there, like, somebody you looked up to? Or was there, like, another, another filmmaker or someone that you kind of, like, looked at and, like, liked their style and kind of wanted to, like, follow in their footsteps? Or did you just.
I don't think like there's anybody's style that I like copied or whatever.
Because like I'm really not like I don't want to like be like that guy that says, oh like I'm a filmmaker and like I love this director and this is like film is life.
I'm not that guy.
But I am the guy that will tell you like I love to tell stories.
And I love for people to like be where I'm at without being there.
You know?
So like I think that was my approach.
obviously I love Hype Williams' shit
I think it was dope
because that's what he used to make me feel like
I'm in Chicago on the fucking train
and snowing
like yeah I want to be where those palm trees are
and all that shit and where all the awesome shit's going on
with the yacht and all this stuff you know like
it wasn't just about showing those things
it was just like the way he did it's like
you wanted to be a part of it
or if you weren't there like you got it
like this is what that life's about
you know so but do I copy
Be Hyte Williams?
Fuck, no, I don't.
You know?
I mean, it's going to be inspired by people, too.
But I took that from it.
Like, I guess, you know, I like that aspect.
So that's what I try to make my videos be like.
Yeah.
Like, you know, I feel like some of my videos you watch them.
Like, you can smell my video.
Oh, yeah, for sure.
You know what that smells like, bro.
Yeah.
Like, it's just like, I'm trying to hit all your senses, bro.
Like, you know, like scent.
You know, like all of them.
Which video is this?
Nothing else talking about?
Yeah.
Yeah.
How long ago was this shot?
I don't even know, man.
I shoot something fucking videos.
I want to say like...
What's your schedule like, dude?
Like, how many fucking...
Like, what...
I'm going to shoot one after I leave here.
It's 2016, June.
Okay, there you go.
So two years ago?
Yeah.
Yeah?
I remember when you released this.
Two years ago.
This video right here, bro,
was like, it really set a lot of trends in the industry.
All these muzzle flashes you see going on.
Yeah.
No one had done that before.
Right.
I was the first one to do that, you know?
Yeah, they would all just point the guns
at the cameras, there wouldn't be this.
Yeah, it's like they were pointing on a gun, but nothing comes out.
You know, so once again, like...
My favorite comment of this video is, I think it's the top-rated comment on the comment
section of this video.
I think it goes something like, 1,000 videographers were killed during the making of this video.
Yeah.
Bro, can we talk about that word, videographer?
Yeah, I hate the word videographer, dude.
This is my videographer.
Do not call me...
If you call me that, like, we're not shooting video.
Yeah.
We're done.
We're not doing it.
Let's explain to the people listening to the why.
Like how it makes you feel.
It's like a, just like degrading, right?
I feel like videographer is just a guy that presses a record button.
Right.
You know, it's like the dude that comes, films your prom or something.
Yeah.
I'm not that guy.
Yeah.
A videographer is like someone who shoots, records weddings.
Or, ah, we don't want to piss them off because, you know, they got a lot.
Yeah, we don't want to disrespect the wedding guys either.
It's like anybody you, anybody you hire to do anything to say he's your guy for that?
Like, this is, this is, this is, this is.
my my car wash guy or this is uh it's just like people love to do that right it's just super yeah because at the
same time there's like proud videographers out there yeah so i don't want to like take anything from them
but i'm not that i feel like yeah i bring more to the table definitely you know i'm gonna if you're up
for it if you want to know i'm gonna tell you how to dress right i'm gonna tell you where the location
needs to be yeah i'm even like tell you how to you know perform yeah this is how you should do it
to convey that line better or yeah this you know what we shouldn't even show you're rapping this
where we should show something else happening, you know.
Yeah.
So what's your schedule like with these videos?
Do you pump out so many fucking videos?
How do you, like, have time to do anything?
How many do in a year right now you think?
I was just counting the other day because somebody asked me on Instagram, but like,
average, like, let's just say, I would say like 80 to 100.
Right.
Yeah.
So every week you're doing a new video at least?
Yeah, multiple videos.
Multiple videos in one week?
Yeah.
What video are you shooting after this?
Can you not talk about it?
Yeah, I don't think I can talk about that one.
Yeah.
You know, but we got some fire coming.
We got something going on today.
Some heat coming.
Yeah.
Do you ever get in any weird sticky situations from being, like, hanging out with these guys?
Because I remember you were saying earlier before we were recording,
you got to hang out with so many different types of people that not aren't necessarily
don't have the same background or personality as you have.
Like, have you ever just like, been.
like chilling and just like been in like a really sketchy weird situation that made you feel
uncomfortable or man i try to keep a professional but i can't even lie like i was in lakewood right
yeah with like uh artist rachie yeah so this is like where like young thug like peewee all these guys
kind of grew up out there yeah and like all of a sudden like someone that was in the video
his girlfriend pulled up and they got into i guess they were in an argument and she started shooting
no i don't know like what the fuck is all that sees people
running like everybody's just running you know and uh it was kind of like pretty it was kind of crazy
because it's like you like you just like you know i'm like i hear something but i don't know like
what's going like where it's coming from or what's going on so that was kind of crazy this was like
in the middle of a scene yeah we're in the middle of a scene so what do you do you shut down and packed up
or you just keep going yeah i mean yeah we in the moment we stop right and then i was obviously ready to
leave.
Right.
Because I don't think it's cool, like,
like safety or,
right.
That's not a cool thing.
No,
it's not necessary.
Like,
it's,
like,
I value my life.
Right.
Of course.
So,
um,
I wasn't happy about the fact that that that happened or whatever.
So,
but then,
you know,
Rachi kind of explained some things to me.
He's like,
no,
you know,
like,
let's,
you know,
let's finish.
Like,
you know,
nothing's going to happen.
Yeah.
You know,
the person,
whatever,
you know,
like they kind of had it under control.
Yeah,
Yeah, yeah.
I don't want to go into too much, but that was pretty crazy.
You know, you know what?
That is insane.
It was, and I never thought that would happen, but it did.
And I definitely kind of changed some things around after that happened.
You did?
Yeah.
All, like, a lot of the guys that you might think are, like, dangerous dudes or have, like, a lot of shit going on.
If we do hang out, it's like, we're not hanging out on those terms or, you know, like, if I see peevee, like, we're just, like, hanging out, like, doing our thing, you know.
we're probably in the studio
listen to songs
trying to think of video ideas
or...
Yeah.
You know, we're just not...
I don't think I've ever been in, like,
an environment like that
with any rapper.
Yeah.
You know?
So you're, like...
So, I mean, I wouldn't even know, like,
what, if they're in those environments,
I just know that...
I hear a song, I bring it to life.
Yeah.
You know?
Oh, yeah, for sure.
What's that, like,
like, coming up with ideas for videos?
I want to, like, is it always just you?
Yeah.
Yeah, all my ideas.
Like, it's easy.
I just, when I hear the music, it's just, I just close my eye.
I just start singing random shit.
I see color and see all kinds of stuff.
You listen to it and put it together.
Yeah.
Yeah.
Yeah.
That's funny because I feel like everything I've ever made, like any kind of video I've
ever made, I feel like I've always, like, stolen something from somewhere else.
Oh, yeah?
I feel like, yeah, I feel like that.
Because I feel like I've always, like, all the shit that I've seen, I'll be like,
I'll see one video.
I'm like, I fucking love how they shot that and how they did.
did this the whole time. I want to
take that and remake it into
my own, like, my own thing. You know what I mean? I feel like
I'd never have taken something just completely original
out of the air. So you haven't gotten caught. You know what I mean?
Yeah. So you haven't gotten caught. Yeah, I haven't gotten caught, right. So then you're
pretty good. The most creative, what is the quote? The most creative people
are just the best at hiding their sources.
Yeah, there you go.
Yeah. That's funny though. I mean, there's so much
going on. Even if you're not trying to, like, copy, or let's
just say, being inspired by something.
Yeah. You're still going to, the odds are
like you're going to probably end up having something similar to somebody else in a different country.
Chances are you're the first one to do anything.
Exactly.
Yeah.
Yeah.
Are there any other guys that are kind of like in your lane right now that you like, that you like what they're doing or that you work with?
No.
I don't watch anybody else's shit.
No?
You don't keep up on it.
I'm in my own world, bro.
Yeah.
That's how you stay focused, right?
Yeah.
For sure you got to have.
I mean, like I know some guys.
Like, I don't watch their videos.
Like I know them like they follow me on Instagram.
Yeah.
I'm my following back.
But you gotta know some people though, right?
I mean, people don't reach out to you at all.
Like, no other, like, no other, like, video directors
or people creating, like, big dope hip-hop videos
ever reach out to you, like, trying to collab or anything?
I guess you can say that they do, but...
Besides me, at least?
I mean, yeah, they do, but I don't really...
I'm not into that shit, man.
Yeah.
Yeah.
So what are you been doing lately?
Like, what's some of the latest stuff that you've been...
I know you've been working on a lot of new Gucci videos
for the evil genius?
Evil genius, man.
What's up with that?
How did that all happen?
Shout out to Guwop.
Yeah, shout out to Guwop, man.
Evil genius.
I don't know.
I think you'd have to ask him how it happened,
but...
We should have brought him on the studio.
We needed here.
You know, we've shot some videos.
I think they're pretty exciting.
I know even doing videos,
like the first video with him
was way, way back,
way before he even got locked up
the last time, right?
I was actually with him, like,
three days or two or three days
before he got locked up.
Really?
Yeah, in Atlanta, like, at the studio,
like, he was playing, like,
at that time, the new project he had coming out.
What was that?
You know, the song, he had, like, Pablo, Pablo, Pablo.
It was with him in our Honorable Sino.
It was, like, a whole project.
I remember the El Chapo.
So, I don't know, something like that, bro.
Anyways, it was, like some,
a new project he had coming out.
It was dope.
I don't think it was Tribe God, but.
Kind of, like, a trillion projects.
Yeah, but I know him, like, since those days.
How did you link up with him?
How did that happen?
I was shooting a video with Yogadi at the time.
It was in Orlando during an All-Star weekend.
And it was a song with Jewel Santana, Yogadi, and Gucci Man.
Really?
Yo-Gadi had commissioned it, but Gucci was on there.
And that was like my first time meeting him.
And you shot the video.
We kind of like had like a short conversation.
Yeah.
And I kind of explained some ideas I had for him at the time.
And immediately he was like, hey, like, table number down.
Really?
And I, you know, took his number down.
And I hit him and he actually hit me back, and I was kind of surprised.
Wow.
And he kind of went from there.
That's so sick.
Yeah.
That's dope.
And then what happened recently with the recent projects,
you've been working on him with him?
Yeah.
Yeah.
Off of his evil genius project, you know, some stuff.
I can't give away like the, all the details.
Yeah.
You know, because I feel like he hasn't.
put some of that stuff out, but let's just say it's some really awesome songs with him and other
people. And where did you shoot? Where did you shoot? How many videos did you shoot? Three. Three. All in like the
past couple weeks? It's been like yeah. It's been a few weeks, yeah. And you shot him, where'd you
shoot him? Miami. Miami. In and out of different parts of Miami, yeah. Really? I shot all of
yeah. And who's all in the videos? Are there any other people that he collabs with him? Yeah, there's some big
like collabs in there. One I can tell you because we put the trailer out. It's him and Rich
the kid.
Him and I urge the kid.
Yeah.
That's the other one I can't say shit.
You can't say shit about it.
But you see it.
That's awesome.
Yeah.
My favorite Gucci video out of, I mean, there's thousands of them.
But I think my favorite, I mean, you got to like, you have like the favorite OG ones, but like my favorite modern Gucci video is the last time video.
You remember that one?
No, how does it go?
So you just don't watch any other videos.
I don't know.
Tell me.
Can you pull it up?
Yeah, which one?
It's just called last time.
But it's basically, I don't, I don't.
I don't know if Harmony Kareen did direct it or if he had anything to do with the creative of it,
but he must have, because he's in it.
It's with him and Travis Scott, I think.
Yeah, Travis Scott.
And it's the car's on fire the whole time and the car starts lifting up into the air.
That video just does something to you.
It does something to me.
It moves me.
I think we're supposed to say pause after this.
It's like rap, right?
Yeah.
Pause it first.
Pause, Danny.
Like this look, right?
here this this black light type look it's like night vision night yeah the night vision yeah that's what
i meant how sick does he look in night vision dude like you can see all the tattoos perfect oh yeah so
yeah it's hard make yeah yeah yeah so it's hard yeah yeah yeah yeah so it's hard they get that night vision
dude my camera doesn't have the a7s doesn't have and then red don't have night vision it's like
that's like the old dv cameras used to film like yeah yeah the dv cameras actually had it
built in yeah yeah yeah i actually i have a sony so do i that has that this got the night
vision in there really you could like use it so it like through people's clothes
and shit.
Yeah, yeah, yeah.
I never did that.
There's like a cheesy effect in Premiere.
You can get that, but I don't know if that's what they did.
Oh, yeah.
Bro, what the fuck?
Get him a seat, bro.
That's my favorite video.
Get this guy's a seat, dude.
We need Forrest in here, man.
I love that video.
Bro, that's like the best video, period, like straight up.
Is that when he's driving the Lambo doors open?
Blue fucking Evane door.
His foot out the car.
I think it's a Mercy Lago, the blue.
Oh, yeah.
Yeah, my fault. It's a mercy lot of here.
It's the mercy.
Yeah, yeah, yeah. And he has that
I forgot that blue Kenny chain.
Bro, he hit the fucking candy chain.
Oh, my God. If you don't know about the whole
Gucci main like Kenny chain phase,
like you're not even a real fan, bro.
What about the dog?
Oh, the Odie?
That's like throwback, super throwback.
That's a dope video though.
Same size. Yeah, the last time video
was probably one of my recent favorites.
Yeah.
But yours hasn't come out yet, so I'm sure that I'm.
Yeah, it's going to be like the shit, yeah.
I can't wait.
Look, okay, I'll tell you what.
I guarantee you, like, at least one video will get like 100 million views.
A hundred million.
Within the first month.
First month, 100 million.
Yeah.
So you put them all on World Star?
I mean, like, I guess, yeah.
I mean, not all of them get debuted on World Star, but they all pretty much end up on World Star.
Yeah.
What video that you've made are you most proud of?
What's your favorite? What's your favorite of all time?
Like, which video could you look at and you could say defines you?
It's not, we're not there yet.
You're not there yet.
No.
So today, which video do you think you're most proud of?
I couldn't even say it because they're all, like, for me to, I can't watch them.
They're frustrating for me to watch.
Really?
Because it's always going to be something that I couldn't have finished in the video or didn't get done or.
Yeah.
I kind of think that's what keeps me going, bro.
We're trying to get to that point where it's like I can say, yeah,
this is it.
Yeah.
You're grinding to get to them.
Right.
What's that pee-wee video where the monkeys are drinking lean?
And all those chicks are in the hot tub, twerking?
Jumangi.
Jumongi.
Yeah.
We shot that in Tampa, by the way.
Explain to me how the fuck you that you got, you pulled that off.
How did you get monkeys to drink lean?
Who's the guy on the Huronara bill?
What's his name?
Ben Frank.
Old Ben Franklin.
There's a price tag on anything.
Price tag on anything.
It's cool.
Yeah, I mean, and you know what's funny about him is like, people who probably don't even know this.
He's not, that's just, he's just being himself, bro.
Yeah.
Yeah.
I've already seen peevee with 10 bitches doing that in real life.
So it's not hard to recreate it.
It seems to be like he's like a real life cartoon, dude, like in real life.
He's just like so animated and everything he does.
Yeah.
Like, he already does that in real life, bro.
Like, so this is like him every day normally.
absurd.
I mean, I'm just saying, bro, like,
the dude's really, that's his life.
Yeah, that is.
Look at his fucking necklace, bro.
Look at his fashion sense.
Like, he's independent.
Like, that whole outfit, right?
It's a thing, it's a brand called Off White.
Like, bro, this shit's like three months old.
Like, people are just buying that shit now.
Right.
Yeah.
Where did you get those money?
So do they, like, contact him and just send him free shit or?
No, I think what it is is they just know that he has the buying power for this shit.
So, like, you know, he gets it.
Hey, you finally have the jet ski in the pool.
But obviously, they won him promoting it, you know, in the videos.
Yeah.
I mean, jet ski in the pool, right?
That was what you were saying?
Yeah, I remember we were talking about that before.
Yeah.
We made it happen, bro.
You made it happen.
Got a crane.
And we made a crane to get it in there?
Yeah.
No, what?
Was this house on, was this house on the water?
Mm-hmm.
Okay.
Yeah, it was.
He was on, like, the same thing the monkeys were on, so.
We couldn't, like, really go too.
You're crazy. You have to be safe, you know? Yeah.
Yeah. So, but
but it was definitely on, bro.
That's the other thing. Like, we don't do no fake shit, bro.
Is that camera still wrong? We don't do green screen.
No, yeah. I hate green screen, dude.
You know. In this video, right? So let's just say, it wasn't just by getting a house.
The people had to be comfortable with having a jet ski.
Of course, yeah. Right. That's what I'm saying. Yeah, we're going to have monkeys.
So maybe it was like the house I wanted, but then they're the ones willing to let us do the jet ski thing.
Right.
So that's kind of how you kind of drill it down.
Yeah.
Get what you can get.
We want to use your pool.
We're going to have a jet ski.
Yeah.
And then you show up with four monkeys.
Yeah, maybe you leave the monkeys.
Ten gallons of lean and 20 strippers.
What is something like that cost?
It wasn't bad.
The jet ski was like three grand.
I remember that.
Really?
I don't remember the total cost.
But I want to say like, I don't know, man.
like that was like a lower budget one for him like maybe like 25,000 for that one.
Wow.
Yeah.
Some of the simplest videos do the best.
Yeah.
The simplest concept, one shot.
It's back to the whole like storytelling thing.
Yeah.
Like I think people like really connected with that video.
Yeah.
I think so.
Yeah.
Yeah.
I think I think there's something about just the simplicity of of something like that that people
really just like they just get it and then it just resonates more with a lot of.
of people.
It's funny.
Like, I don't watch
these videos.
Like, I'm, like,
watching it right now.
Yeah.
Like,
I'm catching myself
watching my own video
because I don't fucking watch them.
So what do you film them
and then you edit them
put them out?
How long does that take?
Between filming and putting it out?
It just kind of depends,
like, on the vibe,
but yeah.
That one right there was like
overnight.
Yeah.
So you film it,
you go home,
you edit it.
It had to go out of a world star
the next day.
So we have to meet the deadline.
So we're like,
boom,
we're shooting it.
You know,
it all,
It actually all, I didn't even know I could do that, bro, until, like, until I shot a video with Ply is called Rich Carlton.
Yeah.
Or it was called Ran Off on the Plug twice, I think, or something like that.
And, yeah, bro, like that.
We shot a bit.
He was like, hey, oh, you know, I have a slot on World Star for this day, you know.
But, you know, I'm going to chain up the video that I want to put out.
There's a new song I'm going to put out.
And I was like, oh, shit, okay, boom.
So we shot the video.
and then it was like
the next day
I'd have to go out
you know
we shot the video
like I think in Orlando
drove home to Tampa
no way
and this song was
it was huge
that ran off on the plug
twice dance like
yeah
yeah that's the video man
yeah
it was like
that was my first
overnight
that was a whole
era
where ran off on the plug twice
like ran the internet
yeah like it just
it just happened
out of like necessity
like I knew I had to get it done
like
so I made
I just found
sometimes that that shit
happened
just knew it
under the
under those circumstances when you're under a cert,
like a huge, like a really strict deadline.
Have you heard of like the mastermind molecule?
No, what's that?
Bro, there's a book called a mastermind.
You should read it.
But like that shit really happened to me that night.
Really?
Yeah.
I mean, I'm a firm believer in that.
What is it?
Yeah, what is it?
It's just like,
um,
it's basically saying that your brain has the power to,
to do anything.
Yeah.
When it comes down to it.
Right.
If it's like a life or death situation.
Like if somebody has a gun to your head and saying you have to fucking make a million dollars by the end of the week.
But the mastermind molecule is getting in that mindset without being in that position.
Yeah.
So imagine that.
Getting there naturally.
Yes.
Turning it on and off.
Right.
Yeah.
Wow.
Who's that book by?
I don't remember the author.
What was it?
Mastermind molecule?
Just, I think you feel like a mastermind.
It's really cool logo.
It's like an M, like a yellow M.
Is this most viral video you've ever done?
No.
it's the first one though
it's the first one yeah
but it's like
this is what like
two years old
probably how many views
is this one
I don't know if it's even that old is it
I feel like I wasn't long
it's got 15
almost 60 million views
yeah 16 million real ones
so this was 2015
November
but three years old
on social media
we're probably talking
billions
right between everybody doing
between everybody's grandma
doing the dance yeah
yeah it's billions easily
so you pretty much
all applies as
videos now?
I'm not sure because why is like, yeah, it's funny.
Like, he always has something up his sleeve.
What do you mean?
I just, I don't know.
I feel like he probably has like 30 videos ready to go.
Really?
You know.
No, I'm going to look at it.
I got my phone right here, bro.
I'm going to tell you right now.
The DMT spirit molecule?
Yeah, it's funny.
You'll never know what will pop off.
Sometimes the stuff that you put the least amount of work into.
No, we put some work into that one, though.
It's, you know, once again, it's true to life.
Songs called Ritz Carlton.
Like, we're really at the Ritz Carlton.
Yeah, yeah.
Like, we're really there doing all this.
Now, is this, like, one of those situations where you would, like,
you'd rather beg for forgiveness and ask for permission?
You just kind of, like, go, just kind of like...
We asked them, though.
Oh, you did?
Yeah, we did.
You know.
Sometimes you just got a run and gun.
Sometimes you just got to fucking go.
I mean, with the bigger artists like that, like, I can't risk asking for forgiveness
because there's so much at stake, right?
Yeah, yeah.
But like with like an indie artist
Yeah, we might do some shit where I will just try to get it done
What's it like what's it like working with an artist like this
Where you have to go through a label like do a lot of labels
Like try to like breathe down your neck when you're making a lot of videos and
Really fuck with you
I can't speak on like anybody else's experience but I think me personally like I haven't had that
No?
Yeah I haven't had that
So they pretty much give you complete freedom
I deal with like my relationships have always been like with the artist
So it's like even if it's a label situation
It's like if the artist saying, hey, I want to shoot with Omar, you know, boom, boom, whatever.
And the label steps in and does whatever they need to take care of.
But you don't ever do any communicate with the labels at all.
Yeah, I do.
You know, like you have to for the whole legal thing.
Yeah.
You know.
Yeah.
Sometimes disbursement of funds.
I mean, it just doesn't matter.
It differentiates, yeah.
And who's that girl you're working with that you're selling music video with?
Recently?
Yeah.
Yeah.
I was Asian doll?
Oh, yeah, yeah.
Yeah, I did one with her.
Yeah. What was that?
I was thinking somebody else.
Tell me about her.
I don't really know much about her.
She's dope.
Gucci signed her, right?
Yeah, Gucci signer.
That song we shot the video for, like, I saw her record it, like, that day.
Really?
She recorded the song the same day, shot the video.
Well, we shot it the next day.
We weren't shoot at that same day, but I was there for the whole process.
I actually have it on video, like her.
She's like, she's a girl, bro.
So she's super organized.
She's like, she's about her business, like.
Yeah.
You know.
Next Cardi B.
She did a whole.
whole like project with south side uh in the one day no way one day bro and like it was it was it was
awesome like seeing because i have it was my first time seeing like a girl in the studio yeah making music and it was
pretty cool really she definitely like has a more like methodical is that a word methodical maybe it is for
now approach you just made it you just made it a new word where's she from um i think she's i want to
since she's from Dallas.
I might be wrong.
Okay.
But I know she's 10-17,
so she's all over now.
Yeah, for sure.
I don't think I've seen her
in the same city for two days
ever since I've met her.
Hey, Asian, if you're watching this interview,
can we just go to
Tokyo, please,
and shoot, like, three videos?
Yeah, let's do it.
I'm gonna come, too.
And you know what, fuck that.
One in Tokyo,
one in Bangkok,
and one in Shanghai.
All three back to back?
Yeah, and I'll pay for my own flights.
because I got hell of miles on emirates.
Oh, shit.
Yeah, straight up, business class.
We'll be riding business class.
Don't worry about that flight shit.
Let's get out there, though.
So why over there in Asian?
You think that's just, that's what you see for her, right?
She's Asian dolls.
You just close your eyes and you visual it, bro, right in the middle of Tokyo.
We just, we, we need to connect that dot, bro, because I feel like all the Asian dolls in Asia, like, they need to see her.
Yes.
She needs to see them.
Yes.
It'll be.
Have you shot over there before?
Nothing like professionally.
Yeah, yeah.
Like me, like just fucking around.
I've shot stuff.
Yeah, yeah, yeah.
Do you have a place that was like your favorite place
that you shot a video or,
or, I don't know, a different country you went to or something?
Not really, bro.
I prefer to shoot videos in Miami, though.
Yeah.
As a preference, yeah.
Is that where you shot the money-to-my-ear video?
Racks up to my ear?
Oh, racks-up to my ear?
Yeah, that was in Miami.
Is that where you got, I mean,
I figured the drag queens dancing.
Drag queens?
Yeah, dude, there was a bunch of guys dressed as chicks.
What are you talking about, bro?
Racks up to my ear.
Yeah.
Play it.
What, the Ply's one?
Yeah, that one.
I swear they were watching some crazy videos or something.
Yeah.
No, that was in this video, dude.
I'm positive.
Where, this is Miami?
Is this with, this is with Dolf?
The Dolf, yeah.
Shout out young Dolf.
Oh, yeah.
Plies.
got to be a funny character, right, to work.
But he just seems like a comedian, super funny.
Yeah, he's funny, but he's also, like, very, I respect him, bro.
He's a really professional.
Yeah, no, I don't mean that in a disrespectful way.
I just mean, like, his personality.
No, I know, I know, I know, too, but I don't, yeah, like, I've definitely, like,
learned a lot from him, you know, like, I don't think any artist from, like, his era
has been able to do what he did.
Yeah.
Like, he's still relevant today.
Right.
Yeah.
He's been around a long time.
He just clowns in every video.
It's so funny.
Where's the drag queens?
You're coming up, you'll see.
Cue the drag queens.
Just show me when it comes up.
I can't look at this right now.
You can't.
You can't.
I'm already looking at shit
I should have done a bit different.
So when you ever watch your stuff,
is that why you don't do it?
You just see stuff you would have done differently
and then you start critiquing yourself.
To me, it's like always you turn,
you're always turning in an incomplete, like, final essay or something.
Yeah, yeah, yeah.
You always see things that you can fix or do better or do different.
So you look at, yeah, you just critique your work.
So you don't even watch it because of that?
Yeah, you just got a pump-out.
When you're pumping out that much shit, you just got to be a factory, man.
You can't, you can't worry too much about perfection, though.
While I'm editing, though, I definitely have, like, a feeling that I get.
Right.
That I know that it's okay.
Yeah, well, so you can get, like, a certain feeling, you know, all right, I'm at a point where this is good.
Yeah, like, sometimes I know the shit's going to go crazy.
Yeah.
I already know it.
Yeah.
Like, I have, I just know.
I think I've called you a couple times.
Like, yo, bro, I got some shit coming out.
Yeah, you have.
Yeah.
There's going to be something special.
Yeah.
Yeah.
Oh, yeah.
Every single time.
Right here.
You just missed it.
Run a vet.
Rewan.
Rewan by like 10 seconds.
Right there.
Bro, that's a lady.
That's a chick?
Yeah.
That looked like a dude to me when I saw it.
No.
No, that's a woman.
I hope it wasn't anybody's mom.
She's out there in Houston, man.
She's, uh...
So she's like a girl you work with before, like...
No, no, she's like an Instagram, but that's Savannah right there.
Is that Savannah?
Savannah?
Right there.
Where is she...
Yeah, who's Savannah for the people listening?
Right there, Ling.
Look, look.
Ling Ling.
Pause it on Savannah.
Instagram star, right?
Yeah, we got to pause it on Savannah.
It's Dolph.
There we go.
Boom.
What's up with Savannah?
So she's making music or?
She's another future, like, legend in the making.
Yeah.
Yeah, bro.
But once again, back to the real stuff, right?
That's her, that's her money.
She does that anyways.
Yeah.
You know, if you go on her page, like, she's been doing that shit, you know.
Yeah, she's sick.
She's from Houston.
She's from Houston, too?
What does she do?
Is she just an Instagram star?
Yeah, she's an artist, too.
She's released, like, a few successful videos.
I did a video for her.
You have.
Bro, it did 1.6 million views on Instagram.
So, once again, I think...
Just like a teaser?
A teaser, yeah.
One point...
Like, that's insane, you know?
That is fucking wild.
How old is she?
You already say?
I'm not sure.
She's young, though.
She's definitely the youngest flexor of the world.
I want to say, now she's like 12.
Really?
Yeah.
I did like the, so far, we have a few of them coming out,
but the one that's out is called Chunli remix.
Yeah.
Yeah.
You know who like Jimmy Boy is?
The jeweler?
Yeah, yeah, yeah, yeah.
That's his daughter.
Oh, is it really?
Yeah.
In a small world.
Jimmy, well, he's like a jeweler for the artists and stuff, right?
Yeah, he's a celebrity jeweler, yeah.
Right.
What about Florida?
So, like, what's coming up next?
Any big artists coming out of Florida that you've been working with?
How are you feeling about Florida right now?
It's fucking high.
Florida's on fire.
On fire.
On fire.
Yeah.
What do you mean?
Everyone's buzzing from Florida right now.
Yeah.
Really?
In all parts of Florida.
Mm-hmm.
What do you think about all the new Kodak's coming out?
All the new Kodak blacks that are coming out of the woodwork?
Wait to see what Kodak says about it.
What do you think he's going to say about it?
I'm not sure.
I'm not sure.
He gets out soon, right?
Yeah.
Next year?
No, this year?
This year?
Oh, in a couple weeks?
Yeah.
No shit.
A couple weeks, yeah.
Will Pump is awesome.
He's from Florida, too.
Is he from Florida?
Yeah, he's from Miami.
Or I don't know what part of Miami, but we have a video coming out.
You do with L'Pomp.
Yeah.
He's on fire now, too.
Mm-hmm.
Will Pump and who?
I don't remember.
Beep.
Yeah, we'll censor that.
It was like a while ago, but some dope shit coming out with him.
Yeah, we just shot a, like, a, kind of like a vlog-style video with Rod Wave
and Glock 9, and then we shot their show,
and everybody compares him to Kodak.
He sounds just like Kodak.
Really?
I mean, he sounds.
What does you say about it?
He has one song where it's called Tom Bout that he just came out with,
and the first line of the song is like,
talking about the next Kodak, uh-uh, I want to be Glock 9.
But like, any of YouTube video, any conversation about him has Kodak's name in it.
Rightly so.
Well, I mean, you can't say they don't sound similar.
No, they definitely sound similar.
But I mean, given they're from the same area almost, you know what I mean?
They're not far apart.
It's like a...
It's a Florida thing.
Yeah.
Like, I feel like, you know.
And it's just hot right now.
Yeah, I mean, you could have more of the same product if there's no demand, why not?
Right.
You know?
There's definitely a lot of demand now that codex.
But if people are saying, I mean, I don't know who you're talking about, but if people are saying that, like, I think it just speaks to, like, codex greatness.
Yeah, for sure.
getting that while he's still alive, bro.
Because usually you don't get people emulating you till your dad.
Right, that's true.
Yeah.
That's wild.
Yeah, he's already legend.
He's still young.
This is him.
Yeah, this is him.
This is Glock 9.
I don't know.
I don't know how old is.
I think he's like 18 or something.
He's from Orlando.
Yeah.
Well, I can't see him, bro.
I can't see him in the video, really.
What's the videographer doing here?
I don't know what he's doing, dude.
I don't know who the hell shot this.
Maybe it's his thing, though, like, mysterious and stuff.
Yeah, yeah.
I can dig it.
That's cool.
So what else, bro?
What's next?
What do you got cooking?
My own Marrott's got a movie coming out soon.
Oh, yeah?
Yeah.
Full-length movie.
Full-length movie.
So if you love the videos, you're going to love the movie.
So I expect everyone to, you know, download it, stream it.
Don't torn it.
What's the premise of the movie?
Like, what's the inspiration of the movie?
Lifestyle shit, same, you know.
I like to just show.
So it's like the next best.
No, not at all. Not at all. But it's definitely going to be something that's going to entertain you, make you ask questions.
Got some big artists in it? Maybe create some arguments. Yeah. You know? Yeah, I'm going to have a few artists in there.
Yeah. Any names you can give us? Any kind of details? If you see them on my Instagram pages, they're probably going to be in the world. Yeah.
Yeah. That's sick. So everybody.
Everybody.
You got a name for it or anything?
No, I haven't bought the domain yet.
You haven't bought the domain yet?
Yeah, don't say the name.
What's ETA and when we're going to get this?
I wanted Christmas.
Christmas?
It's my Christmas gift.
All right.
This Christmas.
This Christmas.
No way.
Have you already been filming?
I'm sure.
No.
No.
He's going to shoot one week out by Christmas.
Hey, bro.
We shoot critically acclaimed music videos.
In 24 hours.
Shoot them, edit them, and release them in 24 hours.
so just wait
to what I do
in this movie shit
It's gonna be like a 48 hour
film project
He's gonna fucking bang that shit out
in no time
Not that's dope
I mean I don't want to cut myself
York but
Yeah
Where are you gonna release it
I think I can do it
How are you gonna distribute it
Speaking to a couple of people right now
About that
Okay
Yeah
So possibly not the internet
It's definitely internet
Definitely internet
It's definitely internet
I know where I want to go
But
I'm just trying to work
Through a couple
of different offers
right now.
Bro, we gotta get Forrest on the mic
because Forrest was...
Forrest, come ask one question.
Come ask, come ask.
He had some gyms.
Walk around the other way.
Yeah, fuck that.
Maybe Forrest has some spice for this.
This is podcast 1.5, bro.
Get Forrest in here.
Forrest, ask whatever you want.
What do we got?
This is ask me anything.
Here, take this.
All right.
Well, I was just wondering, like, on a lot of those videos...
Forrest, by the way, just for everyone out there,
Forrest is basically a prodigy
tech.
tech genius he can wire any sound or visual system anywhere in the world and we have a failed
youtube channel at me and danny he has his own youtube channel it's called what's it called felt tech tv
failed tech tv you can look it up it'll be in the description you can check it out as well omar will be
in the description so what's your question i was wondering like a lot of these videos like you're in the
middle of the street or you're in some type of weird you know area talk in the mic you got to like
you got to like shut down that area or how do you like if you want to like film on like i4 like on a street like
How do you get that?
That's like a big ask, isn't it?
Yeah, it just depends on the budget.
So you said anything can you get done with money?
No, I don't know if it can or can't, but that's like a pretty crazy statement.
But it's true.
I know that, you know, I've gotten permits in the past for like bridges and different areas that do have high traffic.
And if you do like at a certain time or you pay their fee, which they call it a business impact,
like how much money like the town or whatever's losing.
then, you know, you can do it.
Yeah.
Yeah.
So Omar's like the, he creates magic.
Like, you think of something crazy, like I want to.
Well, Omar pretty much will think of it.
If it's...
Yeah, he thinks of it.
He thinks of it.
You can just guarantee it's fucking crazy as fuck.
You know what, though?
I think, like, that's where the magic is,
is making it happen and with the budget that you have.
Because that's the constant battle, you know.
But it's like, once you have that vision in your head
and you see, like, I want a fucking...
I want him on a jet ski in a pool with monkeys.
there's no, you're going to find a way to make that happen no matter what you have to do.
Yeah, mastermind.
That's what seems like his secret sauce is he makes it happen the right way.
He doesn't, not corners, he makes it out.
He got a crane.
He didn't try to, like, his rig it up.
He made it happen.
He does make shit happen.
That's why he's Omar the fucking director.
You guys are crazy.
What about these cars, these expensive cars?
A lot of these, are these the artist's cars?
Or do you rent them?
It's like 50-50.
Of course, you got to rent some of them.
Yeah, some you rent.
and some they own.
But look,
sometimes they might own the exact car,
but it's not the color that you want in the shot.
Like,
I got artists that have the Lamborghini,
but,
like,
it wasn't the color that we needed.
Even,
even,
even,
like,
stuff in,
I think it was it the stepped-on video
where we used Ben's Rolls-Royce?
Wasn't it,
oh, yeah,
that wasn't stepped on.
So,
like, Omar was in,
and he was here in Clearwater,
and he had to finish one of Pee-We's videos
that was,
I think it was due,
like, the next day or something.
I don't remember what it was.
And he needed,
he needed a quick shot of lean,
pouring on the high tech yeah the high tech at that time heard that in your blog i saw that yeah he needed
the high tech going on the on the flying lady of the rolls royce yeah so he came over to ben's house
that video is so crazy like i got like death threats from like the people in the church bishops and all
kinds of shit that was crazy that video was yeah and like a lot of people thought that it was like
a angel that we were pouring blood on it was people are crazy bro do you have when it comes to religion
people are absolutely insane. This is the stepped-on video.
Do you have anybody that you won't shoot for?
Like, is there anybody that you don't like?
That's a good fucking question for us.
That's why I'm here, man. I had to step in. I couldn't stand in fucking amateur hour.
Danny's just like, uh, you, uh, you drink Diet Coke?
Fuck you.
I mean, I'll shoot for anybody, bro.
Really?
In any genre, I feel like it's, I would love to do some different things.
That's cool. That could really open, you know, open horizons.
How about Lil Hank?
Oh, that'd be crazy.
I'd give, bro, I'll give Lil Hank the most fucking awesome video ever.
I guarantee you.
Little Hank's the shit.
I bet you all the people that hit on Little Hank after the video would love him.
Hell yeah.
Little Hank, if you're watching this.
Only if Omar did the video, though.
If not, it would be, it would be pointless.
Fuck with Omar.
Yeah, this is the one of the video.
How many times do you guys see videos and do you hate them when they come out?
A lot of times they don't.
A lot of times they just, they're a letdown when the song's really good and you see the video.
It's like.
They're just me just doing some field research.
Yeah. A lot of people
just don't even have a plane, right?
They just go and turn the camera on.
Have you ever been Starstruck?
Like, you got a call from somebody
and you're just like, holy crap, I can't believe it.
I'll tell you, like, I don't know if it's called Starstruck,
but I didn't believe it.
Is that what that means?
Yeah, yeah.
I think that's why I have no pictures with any artists.
Yeah.
Because I don't really care about that.
But I got an interesting story, I'll tell you.
I was eating, like, dinner one night,
and I think it was, like, I was having sushi somewhere,
and I got a phone call.
and it was like, hey, what's up?
You know, this is Yo Gotti.
And I was like, what?
And you never talked to him before?
Yeah, no, I hung up the phone.
I was going to have praying on me and shit.
Yo, God, you know?
So a few minutes later, I think I was leaving the place.
He called again.
He's like, yo, like, I could tell he had a little, you know.
He was more assertive, I could tell him.
He was like, hey, you know, this is your Godi?
Like, what's up?
You know, trying to get a video.
And I was like, oh, and I heard more, since I heard him,
speak a little more. I was like, oh shit, this is Yogadi.
Like, he didn't say, like, he didn't, like, answer the phone to go,
it's your boy, yoga?
Nah, man. Like, I mean, I thought right away he would say that, you know.
No, no. Yogadi's another person that's, like,
super fucking about their shit, bro.
There's, like, a few people when you meet them,
that you just know why they're successful.
Yeah.
You see it. Of course.
Plain sight.
What's the most cash that you've ever, like, you know how they,
pretty much every video you shoot has a lot of cash in it.
Well, I'll tell you, okay, look,
before the music video stuff, it was a million.
It was 1.2 million.
And I did it because of my job, right?
I was at the Federal Reserve in, I think, Ohio, I don't know, the city.
And I, at the Fed, right?
Yeah.
And I grabbed, like, $1.3 million.
In cash?
In cash.
Whose bank account?
Work stuff, I don't know.
And, like, I remember picking it up, and it was so heavy.
I was like, yeah, like, if you steal this, like, you can't even, like, get far with it.
Like, it's sort of heavy.
It's great.
You know?
but on music videos like
like two million one time
in cash?
In real yeah
real cash bro yeah
yeah
always real
no
I don't think it should be real
I don't I don't know why
like hip hop
artists are like so
in the cash
no it's not about that
I feel like people
judge them too much
and they expect too much out of them
like oh you need to
you don't expect like
Martin Scorsese to have real money
in Wolf of Wall
street.
Because do we agree
that money was not real?
Yeah, for sure.
The fun coupons were just that
coupons.
Yeah.
Right?
Yeah.
So why do we expect
like a rapper
to do it?
Yeah.
Because Omar's videos are real.
You know?
Maybe because they're portraying themselves,
you know,
in a movie you're portraying somebody else.
Yeah.
But we accept,
but we accept it.
Yeah, that's true.
I think it's like an unbelievable thing.
Like people look at it and like,
damn, I wish I had that stack.
I think for sure.
I could have, you know.
There's just something about
about that.
No, I'm going to go into detail about that, bro, because look, that needs to change.
We just extended this motherfucking podcast.
That needs to change.
That needs to change because, like, it's just like when a rapper gets in legal trouble, you know,
they get, like, persecuted because of, like, their lyrics.
But then we don't say, oh, like, it's entertainment.
So it's, like, we need to, like, clearly define that.
And then stick to it.
And then I'll say, okay, fine.
But, like, somebody who, like, was it, played a mass murder, like, they don't get to say,
oh, you're, look at how he was acting in this movie.
Like, that was really him.
I see what you're saying.
Right.
And what you were saying was true.
I'll agree with you 10 years ago.
But this new era of rap, this new shit going on, like, it doesn't matter, bro.
Like, the new wave rappers are not the street guys.
If you don't know, I'm just going to let you know now.
Yeah.
It's pure fantasy, bro.
It's straight up.
It's really some awesome DiCaprio shit.
It's who can look the part.
So do you think some of them put on?
the put on a like I always think this is not rap but like Lady Gaga like she puts on a
persona and that's her brand she sells to her people she she's a branding expert like some of
these guys like they're really not like that in real life but they just do that for their
videos and stuff because that's their brand I think all the new guys that's why you're
always getting robbed and shit because they're not really that guy right you know I mean
yeah straight up but that's like you say you know you go to business school and you
you know you push the brand you know you wear coke shoes coke shirt push coke you're
all Coca-Cola, you know what I mean?
Yeah.
Like, that's what you do.
You just push it all day, all night.
But how, do you think that'll change?
I mean, do you think it's possible for that kind of?
I mean, if it needs to, I guess, you know?
But, like, right now, like, that's, I'm all about change, by the way, so I'm not knocking
the new guys for faking it or, if they can rap about something better than the guy who's
living it, like, why not?
You know what I mean?
Yeah, I don't care.
Probably just disappointing.
to like, you know, hardcore.
Hardcore guys, yeah.
And it's proven to work, though, not going that way.
I mean, if you look at, if you look at, you know, like a lot of like the new guys,
like he's not new, but like if you look at Yadi style or XXX, you know, his style, extantion,
extanticon, however you say it.
Man, bro.
You got to get more respected.
How do you say it?
I mean, I think it's XXXTentatio.
X, X, X, X, X, Xten, yeah, yeah.
RIP.
Bro, you know, I never, like, I never heard his, like, whole project.
Yeah.
Until, like, after he had passed.
And, like, I regret that.
I feel, I was, like, man, I wish I knew about his greatness while he was still alive because he was dope.
Yeah.
He was dope.
And his age to do all that?
I really like what he did.
I like the style.
I wasn't, like, that type of music.
I'm not, like, the biggest fan of that kind of music.
Yeah.
But what he was doing was dope.
Like, I like the style.
Which one?
The latest one that he released.
Yeah, I did.
I listened.
I didn't listen to the whole thing, but I listened to it.
I can tell because you need to listen to the whole thing.
All right, I listen to the whole thing.
Because you can't even say his style because there's so much variety on there.
I think that's why I respect him because it's really truly a gift.
Yeah.
Kodak, same thing.
Yeah.
The way Kodak explains things, it's special, bro.
Yeah, it's special.
And he was doing that, you know, he's been in the game now for.
a while but like yeah he was doing that like a like a much younger age mm-hmm can I say
something for the haters here yeah yeah so I sometimes when I'm listening to the newer
rap and you go back to the old stuff like young Jeezy or you go back to like three six
mafia like you know the beginning stuff or even that's a little bit after the beginning
you know closer but like I see like a lot of the that rap like you know the lyrics were like
more real to me you know what I mean like I could listen to in the car and they're talking
about like their daily life and stuff like that you know that and the struggles that they had in
their life and then you listen to some of the rap now and they've got some elements of that but it's
more just like kind of not like not i listen to rap now too so i'm not hating but like a lot of
it's a lot just nonsense you know it's like there's not like you say telling a story like jeng jes
you tell stories about you know this is what i do for a job this is what i do when i get home and
this is what you know my trouble my trouble is my life and now it's just like you know like
it just seems like to me like it's less of a story yeah who do you like now oh geez
Now you're fucked.
I mean, Rick Ross still has, he's still got some stuff.
It's not kind of the new age.
No, but Rick Ross, yes.
I'm saying New Age who you like.
I'm trying to think.
You have to love him.
I'm saying you like it.
Like what's some new rapper you listen to recently?
I'm going to get crucified on the comments.
No, dude, you're a legend.
The comments are going to love you, dude.
What's her name?
I like a lot of the girl, you know,
the woman emceesies, like the Nicki Minaj,
She's not new age though, bro.
Cardi v.
Yeah, like, Cardi v.
rap.
I really like, like, stuff where, like, they mix in the Spanish stuff, like,
Pitbull, some of his stuff's cool.
I know he's not really, like, a hard rap or, like, street trap stuff.
Yeah.
Oh, I do listen to some of the trap stuff, but, you know, like, it's not something that I'd,
like, tell my mom about, you know what I mean?
Like, oh, I listen to a little pump, you know?
You got to, bro.
You know, my mom listens to all that, though, really?
Yeah, I was going to ask you that.
Like, when you go back from...
My mom's been on FaceTime of Kodak, the whole nine, bro.
That's crazy.
Your mom has?
Yeah, she had a picture with Gucci, man.
Yeah.
I love, by the way, Gucci.
I like, you know, I listen to his stuff.
And that's, that's kind of new age, too, but not really.
I mean, yeah, he has, like, a newer style, I think now.
He's evolved.
He's evolved.
Crazy evolved.
Bro.
Like, if you go back and listen to, like, Nelly, like, country.
Yeah.
No, look.
Like, that's crazy different than now.
I'm going to help you out, bro.
I'm going to put all your frustrations with this shit to ease.
I'm not, I'm just talking.
We're just two different things.
You shouldn't compare them.
Maybe it's just two different genres.
I'm just, yeah.
Yeah.
It's not, it is.
Because I, I have all those CDs, bro.
Like, I got the CDs of all this shit you're saying, like, like the GZ CD and, you know,
like back when you, you know, ludicrous and all that.
But I remember at that time listening to this stuff, like loving it and being entertained by it.
And listening to like Little Pump Today or like Smoke Purp or whatever.
And I'm entertained just as much.
Yeah.
You know?
It's like an evolution.
And I'll try to, if I, and it's like, if you go to certain, like, markets, they will, they
pay a lot of the older shit on the radio still.
Yeah.
And I can't stand it.
Because I don't want to sit, you know, speaking back to the, no, because it's like back
the whole change thing.
Like, I'm like, a million miles a minute.
I really don't want to, like, decipher the fucking lyric and see what the guy meant.
It just entertained me, bro.
Like, some of the best stuff.
Smoke Perp song, a minute and 56 seconds.
Perfect.
Yeah.
Boom.
It gets the job done just as effectively as like some nods shit that I used to love.
Yeah.
Some of the best stuff is like, is like,
Gucci is like one of the best because he could come up with like the most absurd lyrics
that you've ever heard of.
The watch around my wrist cost some Mercedes truck.
Have you ever heard of the CD?
Picture perfect, picture perfect, how I'll hold the pot.
Like every, every other line is just some fucking absurd thing he made up.
One of my favorite Gucci records is he had a mixtape that he made on the phone from jail.
Oh yeah.
I remember that.
I love that.
That's so good.
And the way they mix it is so good.
When you go back home and, you know, is your family, like, can you get this kind of music over there?
Like, now with the internet, I'm sure you can.
But even before.
Is there, like, radio stations?
Everything.
Really?
Yeah.
That's pretty cool.
I don't know who.
Someone big just did a concert out there, too.
I don't know if it was like Calvin Harris or somebody.
Somebody did a big concert out there.
I heard like some of the guys over there, like, you know, the big money, like they have, like,
personal, like, they have Beyonce and Jay Z come, like, do you.
show for just them for $10 million or something like that?
Probably, man.
They do all kinds of weird shit out there.
How do they make their money out there,
oil mainly?
I don't know.
Oh, no, no, no, no, no, no.
I can say it's, like, big in the average.
That's just what Ben told me.
Yeah, Ben doesn't know shit.
Next subject, next.
Next subject, next.
No, it's, um, our biggest export is like,
well, anything white, like we deal in heavily.
Really?
Yeah, so, no, no, no, like,
so like cotton, right? It's white.
Heavily, like the best.
Salt. Like, you heard of
Himalayan salt. Yeah. That's where it comes from.
Really? You know, the Himalayas are
in my country.
In my mother country, yeah.
Yeah. Himalai Mountain.
You ever thought about rapping yourself?
Oh, all the time, man. I wish I don't know how.
I wish I could, though.
You got, like, all the grates in your phone.
I know. I could, like, my mix say it would be lit.
Yeah, it would.
I'd have all the, like, super-produced fucking beats.
I was actually thinking about that.
Your phone must be like a treasure trove of numbers.
Yeah.
Like if like a fanboy got your phone, they'd probably decide.
Yeah, like I don't use like, what's that shit called?
Apple Cloud.
Yeah, I don't use I clock for that reason.
Yeah.
Extra long password.
That'd be a good rap song too, extra long password.
Yeah.
You should be a ghost rider for us.
Who me?
Yeah, I'd do it on the side.
That'd be dope.
That'd be dope.
And then Omar can make my videos.
Yeah.
Yeah.
Where, if people want to find out more about, like, what you're working on and stuff,
I know you got Instagram and stuff like that, but you, you have somewhere we can go, like,
you know, see what you, like a blog or something like that.
No, I have, like, all of me, all the different social outlets or whatever, but I'm just
heavy on Instagram, bro.
You have you on Twitter, too, that, aren't you?
You tweet a lot.
Twitter is, like, sporadic, man.
We'll link it.
Yeah.
So if somebody wants a video by Omar, they Instagram you, that's how.
But I changed my Twitter, though.
Like, I changed it up.
my tweets.
Did you?
I only, I only, like, tweet, like, real shit, like, personal shit now.
Oh, really?
Yeah, like, what I'm going through.
So it's, like, non-music.
What made you decide to do that?
I feel like I needed it, like, a place to, like, not vent, but just to be me.
Yeah.
Therapeutic?
Yeah, exactly, bro.
Like, it's very important.
Because I'm around, like, yeah, like, I'm around so many different personalities.
And then you bring, like, drugs into the equation and all this shit.
And, you know, you got, you can't forget who you are in the,
middle of all of that. Yeah. Like, it's my work, it's my passion, but like, it should be like one part
of me, like, not the only part, you know? Right now you're kind of like underground, like,
so people don't really, like, know what you look like, like on the street, but are you ever
afraid that you're going to get like, so people are like, you know, be on, like, paparazzi and stuff
on the street, just be like, that's all? Like, like, DJ Cow, like, he started off as a DJ.
Oh, yeah, I mean, bro, like, in, like, in some bigger cities, it does happen, though.
Like, people want to, like, take pictures or as, so.
Yeah, like they do.
But not like a celebrity or whatever, I guess you could get to that.
Like that could be like overnight.
Like in one video it hits it off and you get famous.
I can't wait till that that Omar direct, the Omar the director video comes out.
The peewee video, the peewee song.
Can you talk about that?
Oh shit, man.
Oh shit.
We're dropping it here now live.
Bro, we need to ask him.
Is he ever going to like put it out, bro?
He's going to text him out.
Let's call him live.
Let's face time and live on the podcast.
I don't know if you'll fucking pick up.
We got to FaceTime.
We got to ask him about the Omar video.
bro you guys you can just beg hey we're on this podcast we just know is this song coming out
pee we by the way are you feeling better now that i came in the podcast that you're waking up
i know d'am you made it so much better for us putting you to sleep you i couldn't take it
peewee wrote a song about omar that's hilarious
peewee looks like a funny guy from all the videos i'd never heard of them before today i'm going to
check him out after this is live right here live from concrete studios
Can I ask a nerd question?
What do you edit on you? Mac or PC?
Mac, yeah.
Yeah, Mac Pro?
Yeah.
Yeah, but you still edits on Final Cut.
The one looks like a...
No, I just got some new shit called the IMac Pro.
Oh, dude.
That thing looks...
That thing looks...
He's got everything to...
He does?
Danny, you got...
The I Mac Pro looks good.
Danny's got the old one, you got the new one, so...
I got the trash can one, the old one.
That's why...
Yeah, bro, like...
Nerd question, like...
That shit.
You could edit 8K on it.
Yeah, that's sick.
That's really...
Red Raw 8K, no problem.
Yeah.
I did it, yeah.
It's pretty cool.
You talk to the guys that read
like they know you or you just...
No, they don't.
A lot of that shit, bro,
I feel like a lot of people
who should know me
and like want to like collaborate on stuff
and like these big brands,
they've just like not been around
because of like the stigma on hip hop type shit.
So now that it's like more accepted,
they're still not really there.
They don't know, bro.
They're so out of the loop.
Because I'll see brands, like, link up with the most weirdest fucking artist.
I'm like, yeah, that guy was hot like five years ago.
Like, what are you doing?
And then...
It's just like a cycle, because it's like, then you...
Like, if you're a whatever brand and you give this guy money,
it doesn't do shit for you.
Then now you'll probably never will give money again in that industry.
You know?
Yeah.
Yeah.
When you guys get paid for your videos,
do these rappers pay you in, like, briefcase with cash?
or they give you like a check that says Gucci Man on it.
Oh yeah, no, I mean like, I don't know, but other people who like,
I prefer like a bank wire, you know.
I'm not going to like the...
Yeah, no, I mean, shit, people want to know.
Cash would be dope.
Yeah, but it's just like, then you have like, what do you do with all this cash?
I just have to take it to the bank and deposit it.
Get this cash off me.
You know, then they're like, what are you doing?
Are you stripping on this?
Shooting rap videos, what do you expect?
Can you ask Gucci next time you see him if his credit card says Gucci Man on it?
Yeah, yeah.
Yeah, no, I'll ask him.
It probably does.
He probably has one that says Gucci Man, right?
Yeah.
He probably has Gucci Man, LLC.
I mean, you can get a car with whatever.
That's pretty legit.
Yeah.
They wouldn't do that for me.
Would you ever, do you think he'll ever shoot any big commercials for, like, big brands?
I would love to.
You would love to?
You would like to?
You would like to?
You would like to.
I understand, like, my, like, my world.
Like, I feel like I get it.
And, like, you know, like, the engagement's there on the social media.
Yeah, for sure.
So I feel like they need to, like, reach out, bro.
I think so too. I think eventually the lines will get more blurred and I think that I think I'm not trying to
yank your chain or anything but like I think you have like the business side you got the video side you got the
creative side so like a lot of these guys like they just go to Kmart or or Best Buy they buy a camera and they go I'm a creator you know I'm a director oh yeah
and that's that's the thing is they got to realize like you know the value proposition that you get when you hire
Omar it's more than just a guy with a camera but that's why people are learning that now though
I have like the best cameras and shit too.
Don't get me wrong.
And I have like the stuff that is not really up there in price.
But if anyone tries to sell you on their product of what they own, sorry, if they try to sell you on their equipment, just look the other way.
Run.
Run.
Really fast.
This is like the YouTube era.
That's like this is like the YouTube era.
Like everybody buys a Mac.
They buy a camera and they go, I'm going to go make videos, which, you know, which is how you started.
But there's a difference.
Yeah, but that doesn't mean like they're going to be successful.
Right.
You know, so.
But that doesn't mean also that they can't be successful at it.
Yeah, it doesn't.
Yeah, it doesn't.
It really, you're right.
It doesn't.
But if you're an artist and, you know, you're trying somebody that's new, not
you're past that now, but let's say you were new, you know, you're taking a risk,
you know, hiring somebody that might be the next to Omar or they might be not.
Right.
And you don't know.
You get what you pay for, though.
That's very true.
So get in while Omar is still inexpensive, relatively speaking.
Oh, yeah, yeah.
I feel like I'm a bargain for what I do.
That's what I'm saying.
I'll tell you how much they are.
And you tell me if it's a bargain.
Well, yeah, I'm saying right now.
Okay.
Oh, that's way less than I thought it would be.
You know what I mean?
Yeah.
That is a bargain.
I feel like that's a bargain for what you're getting.
Because you're going to make millions off the shit.
Yeah.
Why are you on secrets?
It's less than a Lambo.
Yeah.
Less than a Lambo?
Yeah.
That's a fucking deal then.
You can buy Omar Video, make money off of that.
Or you buy Lambo and make nothing.
I mean, which one you're going to buy?
right yeah the thing about i mean yeah obviously it's not about equipment but do you honestly like
shooting with reds no i hate shooting with reds dude i feel like they're like great for movies which is
why they're made right right yeah for and and for 8k and in studio yeah like we're not in we don't
have the luxury of being in hollywood bro like there's no paramount studios here and yeah and people
spend the same amount of time grading footage that they will editing an entire video like if you want to
spend 18 hours color grading all your footage.
I mean,
is it like,
you shoot on a red.
Let's talk about it.
Because people ask me a question a lot.
Really?
Like,
is it better?
It is.
Do I feel like the average consumer can tell the difference?
No.
Absolutely not.
Not on YouTube.
And also, you know, it's sometimes with these deadlines, you know, you can't, it's not
practical to use it.
Right.
I've had, like, because I've shot, I shot a, um, a commercial for Land River, USA, like,
five, six years ago.
And I shot the original video on a Canon 7D, right?
Yeah.
And it was like, I fucking knocked it out of the park with the video.
Like the video turned out perfect.
They paid me for it or whatever,
but they asked me to reshoot it on a red.
So when I went back again to shoot it on the red,
and I had never shot anything on a red before that.
I went and reshot it the whole fucking second,
the whole, the second video sucked.
It was just not anywhere near it.
It wasn't nearly as good.
Like, the lighting was different because we tried to go big budget on the second commercial by hiring a whole freaking grip department.
We had giant nine foot freaking screens.
We were bouncing light off of.
And like a whole like monitor set up, like a whole video village set up and everything.
And it was just a disaster, dude.
Like the best one was the one we did on a whim in one hour in a parking garage with no lights on a 7D.
And then now we got all this red foot.
with the color grade and do all the stuff and it was just it was honestly it was a nightmare for me yeah
you know i was just thinking about is like when you when they spend money on these videos like that's
literally like it's going back to the business side like that's an investment like so yeah if you
have a good video like that could make you millions of dollars yeah like these videos go viral
you know you have a good song that's cool but like you get the video you get the whole package
it goes on you know so like you're really in that when you buy these videos you're really
investing in your brand so it's a no-brainer buy today
Bye now.
What does Ben always say?
By now.
By today.
Don't delay.
By today.
No, but I feel like Red needs to step it up, bro.
Red.
I buy all my shit, so I'm going to tell the truth.
I don't care.
Have you heard of Black Magic?
Yeah, they're cool.
I don't like them.
I don't like them either.
The, what do you call it?
Reliability shit.
So it's like, we can't be doing all this.
We can have monkeys sipping, lean, and then the camera turns off.
Yeah, yeah.
But Red, like, if they want to get into the music video world,
which I don't think they give it.
shit.
No.
They gotta do better, bro,
because it's like you can't go past,
the native ISO is, I think,
800.
So if you go past,
it gets noisy.
So night shoots,
music videos,
you have darker skin tones,
good luck,
you know?
Like,
it's just not,
it's not,
practical.
Good luck getting a kid
coming up who's,
you 10 years ago
buying a fucking red camera.
Yeah.
You're not going to get anyone,
you're not going to get,
people don't want to spend
more than two grand on a camera
nowadays.
I don't care how good.
Yeah.
You can shoot,
any of these music videos on a $2,000
Sony camera or Panasonic camera.
I mean, it's not about the equipment, like you said.
It's about everything else.
Yeah, I mean, there's so many other things that matter
besides, like, resolution.
Resolution is just some marketing bullshit, bro.
You know what I mean?
You got to know how to use the equipment.
Yeah, I mean, when you goes to the movie theater,
bro, it's usually like a 2K image.
And most Hollywood movies get mastered in 2K
because it's too expensive to do 4K.
You know?
What's the crazy?
shoot I was just thinking about the monkeys I was that was that the craziest one or can you think of one that was crazier like you're like I can't believe this is going on right I think for me personally like stepped on was like the video with Peeley because I didn't even know this till like later that night when we wrapped up but like he was going through like a legal situation and it was pretty serious at the time yeah and you know it was it everything like we we we wrapped up went back to like the studio his lawyers walking up
like, you know, like super happy.
Like, you know, hey, everything is like resolved.
Like, you know, like, you weren't at her fall.
And that's what they, you know, said.
And then she was told me, like, what was really going on.
And the fact that he was shooting a music video and doing all these scenes and just the way his demeanor was that day,
I was like, man, this guy is, like, insane.
Like, to be able to keep his composure, like, doing this, you know,
while he was going through a really serious situation personally,
No one knew.
Right.
Yeah.
It made me like, not just get more respect for him, but just know that, like, it was crazy.
Like, damn, like, he really did this shit.
Right.
And you couldn't even tell, like, for face value.
I mean, back to, like, the persona shit, right?
Like, all the shit people rap about, like, he was really that fucking guy.
Right.
I got him to, like, crawl on the ground and, like, roll over on stairs and all this kind of shit.
Yeah.
Because, like, he respects me and what I, my vision is as much as I do his.
Like he believe in that enough to do it
Right
Waring a $6,000-dollar outfit
You know, $1,500 shoes
Like he really got on the ground for that video
I can't get enough
You know
And crawl down the stairs
You get all that
And you know
So it's like you know
Gotta love it right
Oh, that you do man
Every day all day
Omar the director
But look see like on his collar
It was like a real
It was a snake that Gucci had
In their line of that season
and we had the real snake from that.
Oh, really?
On his collar.
Because he sat Gucci on my collar in the verse.
Oh, so you get deep with some of these shots.
Yeah, I mean, if you, like, those people that, like, sit there and, like, you know, look at this shit and, like, you know, like, write it out and find all the hidden meanings and shit.
There's so much hair.
And this is, like, right here, this is, like, a little, like, intermission part where there's some, like, church music in the bad.
This part's not in the song, right?
No, it's not.
What do you think of a little dicky?
Yeah, he was dope.
I mean, I haven't heard shit from him for a while, though.
But his, like, his music video with the Save That Money.
I always think of that because you're talking about, like, how much he shoots costs.
I haven't seen it, but I remember reading about it.
It's like he did it for free or something like that.
Yeah, he tried to do it as least cost as possible.
And it actually came out pretty cool.
He just likes Little Dickie because they're both Jewish.
Yeah.
Are you Jewish, bro?
Yeah.
That's what's up, man.
They're those pork chops, dude.
Yeah.
That's cool.
I went to business school, man.
That's what we do.
Did you really?
Yeah, I have an NBA.
Really?
Yeah.
I didn't even know that.
That's why I can see the value in Omar.
That's what I learned in school.
That's the smart side of the table.
What to look for.
Look for skills.
Yeah, we run the world.
You guys.
Yeah.
We're just the face.
We're just the pawns.
Yeah.
That's dope, though.
No, but it's interesting.
That's my favorite shot shooting through the screen of the altar.
So that that wasn't even an altar or a confessional.
Confessional.
It was a 1999 little thing from Home Deep.
that I made...
Shout out Home Depot.
That was sick, dude.
That was like...
And that, like, I had no choice
because no church would let us do that.
Like, that's like the whole, like,
the whole, like, scandal shit was going on
with the Catholic stuff.
Yeah.
And they were like, no, like,
you cannot go into confessional and shoot.
So I was like, fine, we'll just make something out.
I saw a thing on...
That was so sick, dude.
There was some music video that was shot
into church and they got in big trouble
for letting it happen.
Yeah, it's probably this one.
I got crazy voicemails.
it goes from like nice to like aggressive to like death threat you ever you ever worry about that kind of stuff
like like because i know like in the rap game and i'm like super not in the rap game so like in the rap game
like you know so it makes you such a good interviewer uh yeah i'm like Howard stern and like you know these
guys like have people that don't like them or whatever and then like if you're friends with Gucci
and they don't like him they probably won't like you and then that makes you like a target you know what i mean
No, I mean, I've never really thought about it like that
Because to me, it's like, I'm afraid of everything
I'm not, I'm not Gucci Man at the end of the day, so
You know, but you're his posse
I'm really not like, just the director doing the video
Yeah, you know
But like when he makes the song called Omar
He doesn't mean that
No, I know, but when the rappers make that
That makes you like you're his boy
I mean, yeah, I mean, I guess with Pee we, yeah
That is my boy, but like he doesn't do
He doesn't have that kind of energy
Like he's not putting that energy out in the world
He's a musician so
Yeah
I don't think...
I'd be scared.
I'd have, like, an armored car and shit.
Yeah, I mean, I don't think at the end of the day.
I don't think, I don't think Omar would be shooting videos with dudes who had a lot of people that wanted to fucking kill them or something.
Yeah, or that too, though.
I mean, I guess to answer your question, like, I do say no a lot.
Not just because it's, like, dangerous or something, but you have to know, like, what's...
Because you have relationships, you have to maintain.
Yeah.
I'm afraid to...
People all the time and get you up for videos.
Yeah.
I'm afraid to everybody, dude.
reach out, people got money, but I mean you just take everybody.
Exactly.
Which also kind of sucks at the same time, because it's like, if you go to the mall,
like in Nordstrom, like, they don't care, like, where, what you do or...
It's so much easier, right?
Like, you know, yeah.
So, but I guess in music for some reason, it's, like, more personal.
Yeah.
You definitely have to know, like, one to say no and...
Yeah.
Yeah, and one to say, yeah.
But it's also a luxury, but if you have it, please...
Do it.
Please.
Yeah.
In the situations where you wish you would have said no?
In the past, probably, but I don't like to repeat history, so not recently, though.
Yeah.
I feel like if someone I really can't afford the video, then I don't do it.
Or if they're having to like...
Because I feel like they're going to expect too much out of it.
You ever throw anybody free video?
Like, just because you're like, you know, like, I know this guy's good.
I know he's going to be up and coming.
and like, you know, if I throw them a video now,
I might, you know, help them out to, you know.
Like, if you believe at this point,
if you believe they really got potential,
but they might not have money.
Like, you might be able to find somebody at this point.
I don't, man, because I don't even gamble and shit.
I don't think that's a gamble.
Yeah.
I don't think it'll ever pay off.
I've done videos for people in the past
because I just wanted to do it.
Yeah.
But it wasn't because, like, oh, they might blow up.
Yeah.
Because you, I don't know.
But that be, I mean, on the flip side of that,
if you really want to make,
if you're not established,
you want to make a name for your,
you should do as much free shit as you can.
Oh, that's a different question.
That's a completely different.
If you feel like that will help you, then you should do it.
Right.
You know, but the problem is from what I've like been hearing, it doesn't really work out, you know.
So you think that from the beginning you said Yogadi was your first major?
He was the first one, yeah.
Was that like the turning point where it was like this is where, like, you know, like if you could think back,
it was that the turning point where it was like everybody started calling me after I did the Yogadi video?
That video went viral.
So that was it.
Before, like, that was the thing.
It was a big deal at that time in those days, I think.
So you should take Yogadi out to, like, Waffle House or something?
Man.
We would have plenty of dinners at, like, Ruth Chris and shit like that, bro.
He's a man.
Yeah, I guess you get to go to the high-class places, right?
Extra butter.
I've done a lot of his videos.
We actually, one of the last ones I did, though, was the one he basically put out right
before he signed his first, like, big deal with Epic.
yeah really yeah you shot in Miami like at my condo believe it or not that's hilarious yeah which is pretty
cool that's so sick and uh I love that you guys just rolling up into Ruth Chris there's probably like all
old people like all like trying to be quiet having like and then you go up in there with the yo Gotti
that's hilarious yeah yeah shout out to Ruth Chris so shout out Ruth Chris shout out to Waffle House
great this was an awesome podcast two hours two hours a straight straight heat and I feel like I
nothing out there into the universe that I wanted to.
Really? Well, what else? Get it out.
Get it out now. Let's get it out.
Here's what they should take away with the video.
Omar's the best. If you invest in Omar video,
you get a good return. How far?
We're like 30 minutes, probably. Yeah, 30 minutes.
Half an hour.
Let me see if this guy is...
Any shout-outs, Omar?
He's probably got a lot.
I just thinking, like, if you want to... I love this fucking video.
Look, I want to give a shout-out, but I'm going to do a little cryptic shout-out
because I think is cool. Pull up that step-down video.
I notice all your videos you have like colors popping.
Yes, because that's where, you know,
I feel like that helps your,
you figure out what we're doing.
What about the tag?
The Omar,
the nerds.
Yeah, yeah, yeah.
I mean,
who is it?
I don't know who it is,
but I paid someone and do it, yeah.
Is it the same one you've always used?
Yeah,
yeah, same one.
You get on fiber.
Fiverr?
No, no, it's actually a producer from Tampa.
His name is L.A.
The craftsman.
and he's the one that I was like,
you don't need to tag,
I want someone saying my name,
but he's the one that put that together,
like finding the person,
putting that cool echo on there.
Like, that was his genius, you know?
Do you think girls are like,
in order to have a rap video
you need to have girls in it?
No, I don't,
because some of my biggest videos
have no girls in them.
Yeah.
Like, there's no girls
that run off on the plug, right?
No.
So how do you know when to use them or not?
or it just feels right
it's all about the idea for us
at the same time
I don't think you could go wrong with having a girl
yeah you could throw a girl in and it won't ruin it
well that's such a big component to wrap though
would you ever consider doing like consulting
for other directors
yeah yeah I'll do all that shit bro
that's make good money doing that
I really feel like I have a lot to offer these brands
bro I'm like they're just
they're so oblivious
but like a lot of these brands like they want to get into the culture
they want to understand it and it's a lot to go over
There's so much bucking money for it.
Yeah, bro.
But you have a good grasp on it, you know, so like, and you have the business side of it.
Like, you know, no disrespect at any of the rappers.
I'm hoping to catch up, bro.
I don't want it to be a situation where, like, they get hip too late.
Yeah.
Because that doesn't help me.
Like, I want my fly shit now.
Just to say everybody else, you know.
Well, like, if you needed, like, this sounds really weird, but like rap tutoring.
Like, you're a business, Mr. Businessman, you want to sell your stuff to the rap game.
Yeah.
Like, these guys, they're good rappers, but they might not be the best.
best of business.
That's like directors have to do both sides of it to make it happen.
Yeah, do you do any management?
Do you manage any people, any artists?
I got one artist right now.
I don't want to say his name yet though because we're not ready to go out there.
Yeah.
I mean, it goes right along with video.
I just feel like it was a situation where it made sense, you know?
Just play it.
It'll pop up.
Damn, his grill is pretty pretty, looks pretty expensive.
Oh, his grill?
He has a new one now with diamonds in it.
shout out that person right there, bro.
That's like my secret weapon, I think.
Shout out to the girl with the blonde hair and the golden pistol.
Yeah.
I don't know if it's blonde.
They might be gray.
Oh, is that gray?
You can put in the comments who you think it is.
Yeah, shout out that right there, man.
That's my secret weapon, bro.
My secret weapon with a weapon right there.
Shout out to her.
Tell her be careful.
That's what's up.
We got peevee heading back.
So you can tell me.
You can introduce yourself.
Yeah, we got introduced force to peewee.
Oh, God.
Yo. Hey, man.
Hey, these people got a question for you, bro.
What was my question?
Shit, I'm going to let you talk to them. Here you go.
Hey, make sure the mic can hear him.
What's up, dude? How you doing, man?
Look at this. We're doing this podcast here.
Look at this. We got microphones.
What's up, we?
What's up, man?
Yeah, we're talking about your, with your boy Omar. We're talking about how legit his videos are for you.
How legit Omar makes videos for you?
Yeah, yeah, definitely.
And it's way more organic than the end of all the video, man, on Earth.
Damn, you know, I like looking, you're the only person on FaceTime
where I like looking at their teeth.
Ain't, ah.
Ask him about, ask him about the Omar song.
The song about Omar.
What about it?
Ask him about, say, what's up with the song about Omar?
You wrote a song about Omar.
What's up with that?
It's going on state of art.
That's the more state of the art material.
State of the art material?
Yeah, my camera man tells.
I love it.
You got any more questions for him?
I don't want to take up too much of your time, man.
I know.
Omar's a man.
Look at him.
He's chilling right here.
Hey,
see you soon, bro.
All right.
All right.
Thanks, man.
Appreciate it, man.
See you.
Dude, he's the fucking man, bro.
Dude, all I saw the whole time was just straight diamonds.
It was like freaking Zales or something.
I don't think Zales has those diamonds.
No, I don't.
He had a smile on his face the whole time he's talking to me.
Bro, that's the real deal right there, bro.
Yeah.
You know what I mean?
I think, I don't think.
You've met him, so you kind of know what I'm talking about.
Yeah, he is.
He's the real fucking deal, man.
But, like, look at, like, freaking, you have just any, like, people, like,
listen to these rappers on the radio, and you're just like, oh, let me call Peewee real quick.
Like, Omar's my dog.
That's just so cool.
No, it is, bro.
I think it's definitely special.
I'm not going to downplay it, but it's cool.
That's super cool.
But I like what we do together more.
Yeah.
I don't feel like...
So when you hit it super big
and you're a millionaire,
what kind of car are you going to buy?
How do you know he's not already a millionaire?
I love cars, by the way.
You know, I've owned a lot of cars already that I love.
Like, what was your favorite one?
I don't want to put it out there, but...
Oh, okay.
Yeah, I mean, I would love selling like a Lambo or something like that.
Yeah, that'd be cool.
No candy catac or something like that?
Nah.
Not my style.
Yeah.
The foreign.
He bucks with the foreign cars?
I thought you like all the colors and stuff
I see like
Oh yeah yeah
You can get like
Captain Crunched Cadillacs and stuff
Lyme green
Like a ventador
Super Velocce
You know
Ready to go
Danny's got the plug on Lambe
Yeah
Do I?
Yeah
With who
That Lambo video
Oh yeah
Yeah
I do have the plug on Lambo
Yeah I do have the plug on Lambo
Yeah
