Danny Jones Podcast - #90 - Everybody Does Coke | Luke James

Episode Date: May 7, 2021

watch the full episode on Patreon: https://bit.ly/koncretepatreon​ Luke James is a creative director, designer, and death metal enthusiast who helped create the Koncrete brand from its inception. Lu...ke has also created work for Marlboro & PizzaSlime.  Follow Luke:  https://www.wearejames.co​  https://www.instagram.com/lukejeffjames Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:02 Hello world. This is a clip from one of our Patreon exclusive episodes. If you want to watch the full episode, go to our Patreon. It's linked below. It's patreon.com slash concrete videos. Luke James is one of my best friends since middle school. We started a ad agency together in our early 20s, working on ad campaigns and creative campaigns for big national brands, local businesses, celebrities like Hulk Hogan. On this, we talk a lot about the early days. A lot. A lot of, lot of the things that we're not proud of, things that I'm not proud of, stupid ignorant shit, drugs, being shitheads in our early 20s, going to Vegas with Hulk Hogan, lots of crazy-ass stories. So without further ado, please enjoy this episode with the amazing Luke James. But that's, you know, accessibility makes things not cool. I don't know why I don't like it, though. I mean, I tried to like it.
Starting point is 00:01:00 I tried to get into it. Yeah, you got the hat. I tried to get some of the hype. I understand that you guys get the dopamine from going on there every Thursday, 11-A. It's like watching Game of Thrones. It's competitive capitalism. Competitive capitalism. Because you're fighting everybody for that one little slot to just buy something.
Starting point is 00:01:15 And then that's how they get you addicted. So not only do you get the reward buying something, you get the reward winning over everybody else that didn't get one. It's like, I fucking got one. And you didn't get shit. It's competitive consumerism. Yeah. The capitalism.
Starting point is 00:01:30 It's like anti-competitive capitalism. Because they have, they're not really, I mean, are they competing with anybody? Yeah, you're competing. Like, I got to get to the, the website first and not only am i going to get to it first yeah you are because you're the consumer but i'm talking about them i mean like who is like who is supreme supreme has no competition they drop shit they sell out instantly everything right yeah they're their own competition it's all about yeah their website is their competition because that shit sucks slow that's by design yeah
Starting point is 00:01:56 that makes it so makes it more exciting it so i got to do it ah like i remember people in like meetings like 11 like they'd have to push it because they'd just be like refreshing trying to get shit I like it What meetings? Oh like when I worked at places Oh It's like people in the middle of shit Trying to buy Supreme
Starting point is 00:02:12 When you worked at places People were trying to buy Supreme Yeah like in the middle of a fucking meeting Like they're trying to Yeah You're fucking Where When I was at Leo Burnett
Starting point is 00:02:22 Like really? Yeah We're about to like present some shit And there was two dudes next to me That like had work to present And they're just like refreshing The Supreme thing trying to get a hat I'm bro we've been up since
Starting point is 00:02:34 to like fucking 2 a.m. Can we sell this fucking hard, please? Oh my God, dude. USAA knows dynamic duos can save the day, like superheroes and sidekicks or auto and home insurance. With USAA, you can bundle your auto and home and save up to 10%. Tap the banner to learn more and get a quote at usa.com slash bundle. Restrictions apply.
Starting point is 00:02:55 That's insane. It's addicting. I don't think anything on there's that great. I like the hats. Yeah. I'm a fan of the hat. Yeah, the hat you wear is cool looking. I like it.
Starting point is 00:03:06 But, like, I don't know, a lot of the stuff is, like, too much. A lot of stuff is way too much. Like, the chrome heart shit, too? Like, the jeans with the crosses? Like, T-Fu's jeans. Yeah, dude, what the fuck? There's a whack-ass fucking $10,000 jeans. Well, dude, we're like, we're the old people now.
Starting point is 00:03:21 We don't get the young, what the young people are into. Oh, I understand fashion. I get it. Do you? I pay attention to it. I see what's going on. Don't let the fucking ratty-ass old band t-shirt fucking fool you. Like, I'd pay attention to shit.
Starting point is 00:03:34 Keep up with it? Yeah, I keep up with it. Just because I don't like something doesn't mean I'm old. It just means I have an opinion about something. Hey, convince me otherwise. Like, why are these fucking wranglers with fucking crosses and rhinestones on them cool? Why do you think he wore those fucking pants? Do you think he actually believes that those are cool?
Starting point is 00:03:51 I mean, do you think he actually believes? Probably. Do you think he actually thinks when you wear those fucking big ass, can you pull up a picture of the chrome heart jeans? It's in fucking songs. people rap about it. They're expensive, they're exclusive. Get rid of all that shit. All of the glamour about it and like being quote unquote Chromeheart. Do you think that people that wear those actually think they look good?
Starting point is 00:04:17 That's fashion though. It's the glamour. It's not about looking good and being comfortable. It's about paying attention to what's happening and being a part of it. There they are. Yeah. Those are the jeans he was wearing at Super Bowl. Yeah, that looks like the fucking jeans that like Justin Timberlake wore to the fucking BMAs with Britney Spearsman, they were all denimed out. Those look like the jeans that Shane's grandma wears to church. They look like Ed Hardy
Starting point is 00:04:41 jeans without fucking rhinestones on them. They look terrible. They look like some broke-ass Kmart Wranglers that have been fucking in somebody's sock drawer for the past 20 years. Somebody pulled him out, slapped some crosses on them, and sold them at a flea market.
Starting point is 00:05:00 It's so weird that, it's just so fucking weird that people just wear those because of the price tag and because people know that they're expensive. Yeah. It's like wearing a expensive watch. Yeah. It's like wearing a fucking Ottomar Pigei watch. Like, oh yeah, bitch.
Starting point is 00:05:12 Yeah, this watch is $100,000. It sells the same time as your fucking watch you got right there. Yeah, my piece of shit, $7 casio. Time's the same for all of us. No matter how much you pay for it. But we're all paying for it. We have paying one way or another. Time's the one thing you ain't getting back, brother.
Starting point is 00:05:30 Oh, and we ain't making it out of this life alive. Do you miss working for Leo Burnett? Fuck, no. Why not? Well, it was awesome while it was going on. But I don't know. That was your dream job. Yeah.
Starting point is 00:05:41 When we worked together in Clearwater, that was like Mad Men, Leo Burnett, working in a big building in downtown Chicago or... Big tobacco. Big tobacco. That was like your dream. Working on Marlboro. You thought that was the pinnacle of your existence.
Starting point is 00:05:59 That was my existence. That was all I worked for. Yeah, just like grass is always greener. But as soon as you get there, you find out it's the same shitty grass that you were looking at just from a different perspective you get there it's great it's cool this is fun this is awesome as everything i ever wanted it to be and then like it becomes normal and then you start to see it for what it is and 70 hours a week that ain't cool it's a lot it's cool if you like it though you burn out super quick like 70 hours a
Starting point is 00:06:25 week for like a year and a half i'll catch up to anybody man yeah it ain't worth i mean it's like it's cool like i'm really grateful that i like step stepped out and did that and pursued it. People who don't know what Leo Burnett is is like the biggest, most established, oldest, most elite advertising agency in the country. Yeah, if you've ever seen a commercial, they probably made it. They had McDonald's for a super long time. So like every McDonald's commercial up until like five years ago they made.
Starting point is 00:06:54 They've done all the Marlborough advertising since the 50s. And it's still, and yeah, it's like Kraft, Kellogg, Miller. So that's like Coors. what a Miller High Life, like all those fucking beers. Nintendo was the floor below us. That was sick. But yeah, I mean, I don't know. I'm sure you've experienced it too.
Starting point is 00:07:14 Like you get to a certain point with something where you're like striving for and like, if I just get that, that's what I need. And then you get there. It's like, okay, cool, now what? And then you're just like there and you're just like looking and it's like there's still always something more. It's miserable. It was miserable. Yeah, for sure.
Starting point is 00:07:31 Like towards the end, I was super miserable. Really? Yeah. I did everything I wanted to What was your favorite? What made you want to be in advertising? Like what was like Obviously you're good at design and shit
Starting point is 00:07:44 And you're creative and you love music And but why Why an ad agency? Advertising is everything So like if you think about like a commercial It's not just like what it looks like It's like what it looks like What does it sound like?
Starting point is 00:07:58 What is the writing? And it's just like a complete Total creative immersion of a vision for something And you're selling something which makes it even more challenging, which is what I like most about it. It's not just, like, creativity for the sake of, like, being creative. It's never really good at being creative like that, you know.
Starting point is 00:08:14 I feel like I need a problem to solve. And advertising is all about solving problems creatively. Like, oh, we need to inform these people about this thing and this way. So you have to take that messaging and then turn it into a commercial. So you're saying that you like the process of trying to sell, just as much as you like the process. is all, like, creating the art? Yeah.
Starting point is 00:08:38 The messaging. It's like propaganda for a product where you almost have to brainwash people into believing that it's good. It's like, you know, go to McDonald's. Oh, my hamburger doesn't look like the picture. Yeah, no fucking shit. It's an ad.
Starting point is 00:08:51 You fucking dumbass. What did you expect? You think there's fucking food stylist in the back of McDonald's working the drive-thru? But before you went to Leo Burnett, we were creating some sick fucking advertising. We were. So my question to you is what made you want to go work for an ad agency when we were basically creating like sick ads on our own?
Starting point is 00:09:18 We were basically like entrepreneurial creating our own. We were on the phone selling shit to Hulk Hogan. Right. But you still, you wanted to go work for an agency. Like what I personally never understood that. So I'd be interested to hear like your thoughts on or what you were feeling. What made you want to do that? We are brought to you by Manscaped, who is the best in men's below-the-waist grooming.
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Starting point is 00:10:43 And I was just there helping you realize a vision. And what solidified that and what made me ultimately leave was when we were doing the Hulk Hogan video. And at the end said, produced by Danny Jones. Well, originally it said produced by Danny Jones and Luke James. But in front of Hulk Hogan, you said, take your name off. you got to put in your time. Right.
Starting point is 00:11:06 So that didn't sit right with me. So I was like, well, I see that he's in this for himself. So I'm going to go out and see what else is up. And so then I went out, saw what else was up, worked at a place in Tampa, got to work on the Florida lottery. That was cool. So it was like a one-time reaction to that moment? No. That wasn't a reaction to that because I didn't like leave until a couple months after that.
Starting point is 00:11:25 That was just something that never really sat right with me. Oh, so it was like, so you're saying it was that one moment that you kind of dwelt on and you thought about and that moment was kind of like a turning point for you that really hurt my feelings really hurt your feeling yeah dude i thought we were in it together so that was you would say that that was like a legitimate turning point for you that you like made a decision like you dwelt on it for a while after obviously yeah and that was a reason you made a decision to go work for ad agencies for just because was it because you wanted to like learn more or was it because you just wanted to away from what I from from from me I felt like well obviously yeah I wanted to learn more because
Starting point is 00:12:09 like yeah we were doing cool shit obviously I can obviously you were resentful about that moment I could see yeah anyone would be resentful yeah I also wanted to learn from people that have done it you know it's like yeah we could like crank out cool shit like all day up there but I feel like I wasn't really learning anymore and I love learning big fan of learning and like trying to new things, seeing what else is out there. So I just wanted to go. I work for people that have been in advertising and done big campaigns and like studied advertising writing and study like positioning and messaging and
Starting point is 00:12:46 everything that goes into making a successful ad and see how I could do that to make myself a better creative. I feel like I did that. I feel like I came back a little bit stronger and sharper than I did when I left. It was kind of like a really long journey coming back to the same place. But I'm grateful for. it. Yeah.
Starting point is 00:13:05 How did you feel about it when I left? When you let, oh, dude, I was fucking crushed. Yeah. I was fucking crying. Sweet Pete. She,
Starting point is 00:13:14 it was like, you came over early. Yeah. And she was still asleep. I had a public's bag full of hard drives. Yeah. Yeah. She woke up to me literally on my couch sobbing.
Starting point is 00:13:24 Like, didn't know what the fuck to do. I had like a Johnson Jewelers commercial do the next fucking day. Yeah. You just dumped all this shit in my lap. I was fucking pissed off. I'm like, what the fuck?
Starting point is 00:13:34 this cock sucking motherfucker just drop all this shit when we know we know we have shit do like how can he not give me a warning like well the reaction was terrible i mean the initial reaction was terrible but um but yeah i mean you know big picture after like thinking about you know talking to you about it and learning from it i mean obviously it's just it's just a learning it's just growth it's just like being young and stupid making mistakes yeah you know everyone everyone is selfish sometimes. Everybody's selfish. You know, some people more than others, but you got to trip
Starting point is 00:14:09 and fall in your face and get up from it and learn from it if you're going to get better. So, but yeah, it was devastating. It was fucked up. We didn't talk, me and you didn't, people, me and this guy didn't fucking talk for like five years. That was a while. Five years.
Starting point is 00:14:25 And me and Shane would, it was like an ongoing joke with me and Shane for the whole five years. Me and Shane still talked every day. And we'd always make jokes about you. I'm like, hey, you wonder if you think Luke would want to go with us here? Let's hit up Luke.
Starting point is 00:14:37 We would still like the way we and you talked, me and you and Shane talk every day on the group chat, that was consistent through that whole hiatus. It was just like, you're just making fun of me without being there. We were making fun of you. Without being there. Except we weren't really making fun of you.
Starting point is 00:14:52 We were kind of like, like full circle making fun of me. Right. Because we know that I was the reason that you weren't, you didn't fuck with both of us. Yeah. That's how you know it's like some real hatred. I don't fuck with either of you.
Starting point is 00:15:04 I ain't fucking with you either. Yeah. Your proximity is unfuck with a bull. I can't go over there. Oh, bro. As Shane would call me every time he saw, he was like, bro, is that the fucking, what's the bar with the finger in front of it?
Starting point is 00:15:18 Downtown with the finger that points down to the door. Oh, the bends. The bends. I was at the beds. I saw Luke. Luke's dirty. I made eye contact with the Lukester. I said hi.
Starting point is 00:15:28 Oh, man. No, yeah. It was a hilarious daily ongoing. going inside joke with me, Shane, and Sweet Pee for five years. Yeah. I'm glad we patched it over. And Sweet P knew why more than anybody because she knows me better than anybody. Yeah, she knows how difficult you can be.
Starting point is 00:15:42 She knows exactly how I am. She knows exactly how, you know, selfish I was. Yeah. He still am probably, but more so back then. You're better. But, um, I noticed it. I recognized it. Yeah.
Starting point is 00:15:51 And, uh, dude, I mean, that was, give me some credit. That was a high pressure situation. You handled it. No, no, no. The Hulk Hogan situation. When Hulk Hogan was standing over our shoulders. and we were like, who's name to put?
Starting point is 00:16:06 And I'm like, they were both there. They were there. The traffic was made. The reason, the reason, it only has one name at the end of the video. Hulk called me beforehand,
Starting point is 00:16:16 and he was like, bro, how can we have two fucking names directed by at the end? Don't put this on fucking Hulk. We can only have two names. Don't put this on Hulk. I don't buy that for a goddamn second.
Starting point is 00:16:27 I had Hulk with his fucking thumb on my head, and I had you with your fucking boot. I'm about to leave again. your boot on my throat. And I had to make a decision in the moment, and I made the coward decision. I'll admit to it. I don't know if I believe that,
Starting point is 00:16:43 but it's a good story. It is true. It is true about Hulk. He made a comment about the two names being on it. And, you know, when he questioned, I mean,
Starting point is 00:16:52 obviously, if the same thing happened now and anybody questioned me like that, I would obviously take your side over any bit. Because I realize now, I'm not anything, nothing means anything without the fucking people that I'm surrounded with because
Starting point is 00:17:05 what the fuck am I going to sit here and talk like a podcast like the podcast 95% of the reason anybody watches any of these videos is because of the people I bring on right not because of me they don't like watching me this is your turn to your time to shine though yeah well anyways I've realized that
Starting point is 00:17:26 the talent around me is the reason that I'm able to do anything yeah so it's good to realize that because you know as you realize that like you can stop using people to like obtain things but you can start like collaborating with people and bringing people up with you and like really connecting with people when you're not you don't have some like outside interest in like using their skills for something like somebody sitting here like you're genuinely interested in the people sitting here you're not just using them for what they may or
Starting point is 00:17:54 may not do for you like this is just what you do yeah like you actually have like an interest in person I think the podcast has helped you grow like you're still a fucking idiot for sure 100% but You know, I feel like you've gone more empathetic since you started this. And since, like, we, since I went from not talking to you to talking to you, something happened in there where it was just like, oh, maybe I should figure out how to not be such an asshole all the time. Yeah. Well, this thing is definitely hard as fuck to do.
Starting point is 00:18:24 Like, this is like, this is nothing like anything that we used to do together. It's podcast. It's nothing like doing commercials. It's nothing like, oh, no. those commercials that I've been sending you guys lately that the ads that I've been doing in the podcast those are so much fun for me to do yeah because it's actually like I get to like make a video again you have to create I get to create something with music and that that's fucking edited like this is kind of like I don't get to do any of that with this I just
Starting point is 00:18:50 it's all done right here it's all just like this exercise it's like going to the gym yeah like going to the like you don't fucking want to do it you don't want to wake up early as fuck and go to the gym and run on the treadmill and do your workouts and sit in the sauna, whatever you do. Right. It's like, that's how I feel about this still even. After, this is only like the 110th time I've done it. But it's like, it's a difficult exercise.
Starting point is 00:19:14 It's like a, it's like a game of ping pong. Like you've got to, it's like going back and forth. Keep the ball fucking going before you fumble it and make sure that you can talk. And I was thinking about it on the way here, like, doing these things, the hardest thing in the beginning was like thinking about when I'm creating, like when we're creating commercials or mini documentaries or whatever, like deck hands, you're thinking about the overall finished product. You're thinking about it from like a 20,000 foot view of it.
Starting point is 00:19:44 That's how I think about these sometimes and it fucks up the whole thing. It fucks up the podcast. So I'm thinking about like the final product, how it's going to be, what I'm going to talk about, like talking, whatever it might be. You're not in the moment. But the best way to do this thing is to like just submers yourself in the moment of it. And not think about the final product. But it's a hard thing to do.
Starting point is 00:20:07 It's really fucking difficult to do, for me at least. I don't know if it is for everybody. You got to remove yourself from the outcome and just enjoy the process of it. Yeah. And it's like you're learning how to have a conversation every time you sit down. And the biggest thing that, because I'm nervous is fuck being here too because it's like, I'm at home alone all day by myself and like not really. talking like we text and like I'll like call my mom but like I don't have very much interaction with
Starting point is 00:20:30 people so like re-learning how to talk this is the most talking I've done in probably like a year honestly and like there's a very clear difference between the way that you're talking and the way that I'm talking and you can tell that you talk a lot more than I do and you've definitely gotten better at that and I think one thing that also helped you get better too is you've gotten better at listening and shutting up Yeah. And letting people be themselves and giving them the microphone and, like, knowing when to back out. Yeah, well, I don't think I've ever been that good at talking.
Starting point is 00:21:04 I mean, I've gotten, this has definitely made me better at talking. I feel like before I was just more of like a stuttering moron. Now I just have a little bit more knowledge. The stutter still comes through a little bit. The stutter still comes through. The moron is getting pushed to the background. Dude, yeah, a photo of pinkie in the brain is the funniest fucking thing. That is you and Shane.
Starting point is 00:21:23 That is like the most accurate thing. ever, except I'm not angry, my head's not that big. But, I mean, I get it. It's exaggerated. So it's fucking so funny. And he's always got some crazy idea. You've always got some crazy idea like this. And Shane's just there
Starting point is 00:21:40 fucking milligramed out of his fucking gourd. Druling on him so like, huh? What? Where's the port's at? Oh my God, dude. That would be the funniest fucking shirt or something. That would be so good. I'd have to do it. That fucking photo of him, and down the PCH.
Starting point is 00:21:57 He's getting it. He's joining Sons of Anarchy, right? That's the first time he's been to California. Good for him. What are they doing out there? I'm really liking his whole, like, transition into, like, his biker look. I think it's better than, like, the ghetto white boy look.
Starting point is 00:22:10 How far do you think he's going to go with it? I don't know. Do you think he's going to end up in, like, leather and chaps? No, I don't know. I think he'll, like, the farthest he'll go is, like, to look in, like, Jacks from Sons of Anarchy, maybe. Yeah, he did have the flannel on today. I saw that in the rear-view mirror.
Starting point is 00:22:25 Yeah, he had a, well, you can see, his sleeve. Yeah. The flannel. I think that was the exact one that Jacks wears. He came over to Jab. My dad's house yesterday, and he was wearing the flannel. He stopped yourself from saying Jab.
Starting point is 00:22:34 He went some jab. Well, we call him so many different things. Like, me and Shane call him Rock Hopper. You call him, a lot of people call him Jab. Get that jab. Get that jab, boy. But he came over wearing fucking Harley boots, jeans, the flannel, the hair slicked back. He looked like a completely different dude.
Starting point is 00:22:51 Sweetie was like, damn. Damn. Like, whoa, easy, sweet pee. Cool it. Are you going to ride? I mean, I do. I think it's cool. I mean, I would like to be able to do it, but I don't know.
Starting point is 00:23:02 I just feel like so fucking dangerous. The mentality of ride like everybody's going to hit you. That's not enjoyable. That's what they tell you in the school. Like every car that you see, like pretend they're going to hit you. They say that in the school? Yeah. So you're like super cautious.
Starting point is 00:23:17 Did you go through it? Yeah. I had my license for a little bit. I lost it. Yeah, when I transferred my license to Illinois, I failed the motorcycle test. It's like eight times, and they're, like, you're clearly not going to pass this, so I just, I lost it. No fucking way.
Starting point is 00:23:32 Whatever. Yeah, no, I don't know. I like the idea of it. I mean, I like the idea of being able to hop on a Harley and cruise. I mean, it sounds cool. Like, I would love to be able to pull up the fucking podcast on a Harley. Yeah. But it's just fucking damn.
Starting point is 00:23:45 But that's it. Like, where do you go beyond that? That's it. That's really it. You're just going to go, like, a quarter mile and like, whammy. Yeah, that's really it. I mean, it's a cool.
Starting point is 00:23:52 I mean, it would be a cool hobby, like, to get into. Like it would be an extra like, like you like getting a beat pad and, and downloading, uh, fruity loops and yeah. It's just something to do. I mean, it would be, it would be a cool thing to like, I would like to like customize a bike and have it and just like cruise it just for, you know. Just a weekend warrior. Once a month, just like cruise it down the beach or go somewhere and, and do that. But it's just, I don't have room for it my life right now. Yeah, you're already doing so much.
Starting point is 00:24:22 Like, what else, what else you going to do? I have a kid and like, I don't want to... You get in a pool? I'm getting a pool. It's always, pool season, though? Can I enjoy my pool before I'd buy a fucking Harley? That's enough.
Starting point is 00:24:33 Do all that. Yeah. Because I don't, I don't, I don't just want to, like, if I bought one, I wouldn't just want to, like,
Starting point is 00:24:37 customize and make it look sick. I would want to make it like the Undertaker Harley. Yeah. You know what I mean? I don't want to make it like super sick. Yeah. I don't want to go all out, just like I'm doing with this pool,
Starting point is 00:24:45 which is bankrupting me. Well, I mean, but it's a pool. It's somebody you get to look at and enjoy every single day. It's my own little personal tropical paradise in my backyard. I get to come home to every day. What are you going to go halfway on a pool?
Starting point is 00:24:56 Huh? What are you going to? No, hell no. You know? No, bro. I'm just getting the above ground with the liner. Like, yeah, it's a pool. It's water in my backyard.
Starting point is 00:25:04 Bro, the worst thing about the fucking pool is that you're already spending X amount of dollars to do the pool itself. And you're getting like the big pool or six feet deep, you know, certain size. you're at like 50 grand for just the pool. And like, oh, do you want the water fountain? They're only $1,700 each, the little fucking water fountain. That point, fuck it.
Starting point is 00:25:27 What's an extra $4,000? What's that? Fuck it. Oh, okay. Well, we'll do that three weeks later. Oh, by the way. By the way, I mean, you might just want to like pave, do pavers on the inside of the patio also that match the rest of the... Really tie it all together.
Starting point is 00:25:42 You're going to have a step down and it's going to be fucking awkward. And who wants that? Who the fuck wants that? So I mean, okay, what's the price in the pavers? Five grand? Like, oh, let me talk to the wife. Yes, we want it. Obviously.
Starting point is 00:25:55 We're throwing in an extra five grand for the papers. We're getting the favors. So now we're like, we're up an extra 15,000 over budget and we're doing the whole goddamn thing. And the problem is like you can justify it. We're like, oh, yeah, it's, I'm putting it into my house. I'm going to get my money back. It's, I mean, it's an investment. That's the story you tell yourself.
Starting point is 00:26:10 It's not. To convince yourself that it's fine. The pool, the reality is, In this area, the value of a pool, if you have the same exact house, without a pool, with a pool, it's only about 30,000 bucks extra. So, whatever you spend on a pool, 30 grand, you'll get back. They're above 30,000, whatever you spend above 30 on a pool is basically just lighting on fire. Are you within that scale of fuckery? I am, the pool is, I'm already about $60,000.
Starting point is 00:26:47 Holy fuck, bro. What are you filling that thing with? So 30 I'm lighting on fire, basically. God damn. But fuck it, dude. I can't wait to come over. Everything can't be objective, analytical. No.
Starting point is 00:27:01 Sometimes you got to do shit emotional. Pure enjoyment. Yeah. What's wrong with that? Yolo, bro. Yolo it. Fuck it. I'm in my early 30s.
Starting point is 00:27:08 I want to enjoy life now. Yeah. What are you going to do? Wait to enjoy it, like when you can hardly fucking walk. Yeah. At least I don't have any student debt. Hell yeah. You don't have any right.
Starting point is 00:27:19 Hell, hell. know. Good. Nope. Almost every guy I have on here that's like a filmmaker, you went to full sale. I've had like four people on here that went to full sale, and they all say they owe like 50,
Starting point is 00:27:28 60 grand back. Yep, people that go to Ringling, fucking 100 grand, easy in debt. Is it the Sarasota College? Yeah. I got none. I had, my parents had Florida prepaid. My parents, I had that too.
Starting point is 00:27:39 And then I had bright futures. So I actually got, I got paid when I went to college, and I just spent all, like, I'd get money back. So I'd get like a couple hundred dollars a semester for like, whatever, and I just spent it on guitar gear.
Starting point is 00:27:52 Really? That's pretty sick. Bought amps, guitars. Cool shit. I had prepaid for it prepaid, but I got the, I, uh, I did the thing where you, like, get the money, like, I didn't go to college, so I just got the refund from the state. Yeah. But it's only like 20% of what they originally put into it.
Starting point is 00:28:09 Fuck it. You don't have debt, and that's the most valuable thing you can have going into any career. Yeah. Because it didn't, like, force you to do something that you didn't want. You know, helped you start all this shit. Yeah. Well, I also didn't go into it. anything with debt.
Starting point is 00:28:21 Like I didn't, like, create, like, a business that is based on money owed back. Like, I started everything from money in. Like, like, let's make money before we spend it. Let's not borrow a bunch of money and get investors and, and pay ourselves before we're actually making money. Right. And that's the thing about, like, this kind of work. It's, like, it's very little overhead for, like, making content and, like, being creative.
Starting point is 00:28:47 Yeah. So a lot of it is just, like, fucking off the top. which I really appreciate. Yeah, we're rare. We're right on here in Florida, kid. It's not like California up north in Silicon Valley. Hell, no. Basically just going to a lunch or a dinner
Starting point is 00:29:00 and raising a couple million for your idea. Fuck that. Yeah, when we moved here from Chicago, Sam kept her job, she got a fucking raise because of the taxes were so different between here and Illinois. So she got like a couple extra hundred bucks a month. Really? Yeah, taxes are crazy up in Chicago.
Starting point is 00:29:16 Really? Oh, yeah. Are they as bad as California? Never been? I don't know. I don't know what, I don't know what, like, the numbers are as far as, like, um. It's, like, $13. Which part of the, that's, that's my gauge for things.
Starting point is 00:29:29 Like, how much is a pack of cigarettes? A pack of cigarettes in Chicago was, like, $13. That's a lot. What's the last time you bought a pack of cigarettes? Duh. I don't think I've bought a pack of cigarettes. Years. I have no idea about a pack of cigarettes costs.
Starting point is 00:29:42 Years. I just bum them off people when I smoke. I just bum Newports off shame. I just bummed up Shane. I just bumping cigarettes. Yeah. Bro, smoking cigarettes is underrated. What do you mean?
Starting point is 00:29:54 People like to hate on smoking cigarettes. Cigarettes suck. Cigarettes suck. And I worked for fucking Marlboro. I know you worked for Marlboro with Leo Burnett. You did a whole ad campaign for them, right? Yeah. You designed, what did you do for them?
Starting point is 00:30:08 The displays behind the counter at the convenience store when you go. You know where all the cigarettes are? Yeah. So, like, you know, they have like the big banner up top. It's like Marlboro. Yeah, yeah, yeah. I designed two of those that went nationwide. That's fucking sick.
Starting point is 00:30:22 all like the fucking signage for every convenience store in the country. Did you ever go into a store and see one of your designs? Oh yeah. That's fucking sick. Yeah, I remember it came home one time. I went to the corner store and I got a picture of me behind the county. Really? Yeah.
Starting point is 00:30:34 Hell yes. Hitting it like that. Yeah. Cigarettes suck. Cigarettes are underrated though. They brainwash you, dude. No, no, yeah, yeah. I get all that.
Starting point is 00:30:41 But having a cigarette every once in a while, nice. Yeah. Can you agree with that? I can agree on a cigar. What about a cigarette? No. No? No.
Starting point is 00:30:53 Because it's like the Larry David thing. You smoke a cigarette different than you smoke a cigar. And you're smoking a cigarette. You know, it's like a thing. No, there's like a thing to it like, you take a big, a big fucking hit of a cigarette. You inhale it and it gives you a little bit of a head rush. And you get like energy from it.
Starting point is 00:31:09 It gives you like it gets the neurons fired up in your head. Like when I smoke a cigarette, when Shane comes over, that's just the oxygen cutting off and you fucking get lightheaded in that big ass fucking dome. That's what that is. No, bro. I'm telling you, when Shane comes over and I smoke one of his new ports, before we do some of the crazy podcasts, I'll feel like more just dialed in and laser focused
Starting point is 00:31:31 after I smoke a cigarette. Something about the nicotine. I don't know if it's the nicotine. I don't know what the chemicals or the sciences of it. But something about it just like really gets me fucking on fire. Just one. All I need is one. You should start smoking more.
Starting point is 00:31:44 One. No, I mean, you don't need to start smoking. You don't need to, I mean, if you go and buy a pack of cigarettes, you've gone too far. But it's okay to bum them. It's okay to have a cigarette on occasion. Like if you go out to a bar. So you're saying if you get it from somebody, it doesn't count.
Starting point is 00:32:03 Exactly. But like where does that line stop? Oh, I don't have the bag on me, but I'm going to just go to a couple bumps. That gives me a lot of energy too. Oh, it's not, these aren't my pills. I just took one from my friends. It is about the same. Yeah, you could say it's the same thing.
Starting point is 00:32:19 Like you're not buying, you're not buying this shit. I didn't spend any money on it. Yeah, you didn't spend any money on it. I didn't buy this. You just benefited from it. But I could say, like, doing a couple bumps when you're drunk is beneficial. If you got to drive home and you're wasted, you got to do a couple bumps to get you home. What's the harm in that?
Starting point is 00:32:37 Where's the harm in that? A little cocaine. I mean, you're not doing it every day. You're not abusing it. You're not a cokehead. I'm not buying it. You're not buying it. I'm not holding it.
Starting point is 00:32:46 You're not holding it. You're not, whatever. I mean, I think cocaine should be illegal. I mean, legal. Cocaine should be legal. Why do you think it should be legal? Because if it was legal, it would be safer. If it was regulated by the fucking FDA and the government said, hey, you want to buy cocaine?
Starting point is 00:33:01 Yeah, you can go. You can, do you know you can get prescribed cocaine? I learned that on a podcast. Cool. You can get prescribed cocaine legally. Where? Anywhere. Like, it's a, there's a medical condition.
Starting point is 00:33:12 I forget what the fuck it is right now. Maybe you can look it up, producer. There's a way you can go to the doctor and if you have a certain medical condition, You can get prescribed cocaine. I was listening to a podcast. I have anxiety. Does that work? Like with a weed card?
Starting point is 00:33:25 Hamilton Pharmaceutical. You know Hamilton who has the show about doing drugs? Yeah. He said it. He said that he met a guy. Hamilton said it. Yeah. He's kind of the authority.
Starting point is 00:33:33 He's a drug god. He's the drug lord. He's the drug lord. He's the drug overlord. Yeah. But no, no, no. If cocaine was regulated and it was safe and it wasn't cut by some fuck lord in his, in a trap house, cutting it with fucking borax.
Starting point is 00:33:48 And it was actually safe to use. under certain circumstances. Like a cocaine bar? Not recreational. Recreational? We're talking about like a hookah bar? There was a limit. If you're fucked up,
Starting point is 00:34:00 I mean, it'll blow your mind the amount of people that sweet pee knows and her cousins know that are like in their 20s that do cocaine every night of the week. It blows my mind. Everybody does coke. It's insane.
Starting point is 00:34:13 Still, like, even people my parents age are still doing it. I never realized it. Why do you need to be 60 years old doing Coke? You're a fucking death wish, bro. Dude, I never realized how many people did it. Yeah, it's everywhere. It's fucking insane. Yeah.
Starting point is 00:34:27 It really blows your mind when you go out somewhere casually and you just see people like doing coke. Or you like see people in the bathroom. You see a baggie somewhere or you see like somebody in the bathroom. You're just casually going to the bathroom and you hear somebody at the stall doing. Yeah, yeah. Like, why does it surprise me so much? Yeah, we're the weird ones because we don't do it anymore. Right, we don't do it anymore.
Starting point is 00:34:48 Yeah, but it's so surprising. But when we did it, or when I used to do it, like back in the day when we were younger and we'd go into a fucking bathroom stall and sneak a couple bumps in, I always thought like we were fucking breaking some crazy law or we were being so deceptive. But now, I go to a bar and people don't even give a fuck. No. They do it right out in the open in line to go to the bathroom. Yeah. You don't even need a stall anymore. It's just a little, whatever.
Starting point is 00:35:13 So what I'm saying is like if it was legal and all of the shit was, it was safer and not cut with like really dangerous things. and, you know, it was regulated. Like, if you didn't have to go to a drug dealer. It was taxed and regulated. It was taxed and regulated. Maybe your doctor only gives you an eight ball a month. And you got, okay, I got to conserve this eight ball for the month. That ain't happening, boy, I tell you that much.
Starting point is 00:35:37 That's the, that's the problem with it. That's the problem with it. Once you start, you can't stop. Mm-mm. Was it once too many? One's too many, and a thousand ain't enough. A million, boy. A million ain't enough.
Starting point is 00:35:49 That's a fact. Dude, I don't understand how so many people, like the guy fucking Billy Corbyn I interview, the old school people who are like, from Hollywood, these movie producers, people who make all these famous documentaries, they claim they've never done cocaine. Yeah, I don't know.
Starting point is 00:36:03 I mean, there are people out there, but I feel like, too, a lot of people just aren't coming to terms with the truth of their past addictions. Or maybe they're still doing it. They're just like, oh, no, I don't do that. Yeah. How are you going to be around all that and, like,
Starting point is 00:36:15 do the film and, like, not be a part of it? Like, don't you want to see what all the fuss is about? No You don't need that You made the cocaine cowboys documentary The one of the most famous cocaine Real Life documentaries In the history of the world
Starting point is 00:36:33 And you're connected with like the sweetest... You live in Miami The best cocaine in the world Is just like coming to you And you're meeting all the people That have their connections Than anybody But never
Starting point is 00:36:44 Had the interest to just give it a whirl That's some willpower if that's true That's some willpower. Or it's some shitty lying. What do you think? Do you think he was lying? Yeah, I do. Do you don't believe him?
Starting point is 00:36:58 I don't believe him. I feel like you can see through people. I feel like once you do drugs and like you talk to people about doing drugs, you can see it. When you make eye contact with somebody, like you can tell if they've like been in it. It's weird because everyone likes to talk like no one has shame and talking about doing any other kind of drugs. Like like smoking pot, taking mushrooms, doing acid, those kinds of. of drugs, like the psychedelic drugs. Yeah.
Starting point is 00:37:21 But when it comes to uppers, nobody, it's like, they avoid it like the plague. Nobody wants to admit to taking them. What do you think that is? I don't know why that is. But nobody wants to admit to ever trying cocaine. I think it's just got such like a stigma to it. Yeah. Why?
Starting point is 00:37:38 It's just the way that it's talked about in the news and the way people. It's not in the news? Yeah, like, well, I mean, like, how, like, you, like, hear about it. Like, whenever people talk about it's like, cocaine is, like this, like, awful thing and, like, the drugs led to murder, and then the, blah, blah, blah. It is kind of, like, a gross thing.
Starting point is 00:37:56 Yeah. You snort it is kind of gross. Yeah. I don't know. It was fun. Snorting is kind of safe. But I'm really grateful. I don't do it anymore.
Starting point is 00:38:05 Grateful I did it. Cool. So what that was all about. Like, I think it's cool that, like, we got out of our system early. Yeah. You know what I mean?
Starting point is 00:38:12 Some people are nerds and they don't get exposed to it later until, like, later in life. Yeah. Like in their 30s or 40s. They try it for the first time. And they got so much to ruin at that point. If you're trying it that late, you're a fucking loser. Yeah.
Starting point is 00:38:23 But if you tried it and got out of your system in your early 20s, mid-20s, then I feel like that's fine. I feel like that's normal. I feel like the people that try it in their 30s are the people that end up like, it really hits you hard. Yeah. Like, wow. I've been sleeping on this for way too long.
Starting point is 00:38:38 I better make up for lost time. Yes. And then like you just lose your entire life completely. Yeah. Instead, you know, we almost had some near-death experiences in our 20s. from doing too much cocaine. We learned our lesson. We went through the real world.
Starting point is 00:38:52 We ain't no Michael Rappaports over here. No, we're living. We're living. Fuck yeah, brother. Doing it, man. But about, like, legalizing shit. Like, when I got my card in Illinois, like, a couple months later,
Starting point is 00:39:09 I guess ketamine became legal. And, like, get your ketamine card today. Wait, what the fuck is ketamine actually? I have no idea what it actually is, but it's just, like, a similar kind of, like, stimulant that just gets you super fucked up, apparently. It's a horse tranquilizer, I think
Starting point is 00:39:24 Is it the shit people talk about? No, no, no, no, that's spice. I'm thinking of spice. In prison, people smoke spice. You heard of the stories about that? Uh-uh. Okay. Yeah, I don't, never mind.
Starting point is 00:39:35 Spice is the fake weed, right? It's fake weed, yeah. They smoke it in prison, and they're, like, they, like, start having seizures after they smoke it, and they, like, freak out. I have no idea what ketamine is. Ketamine is. Not prepared to go in depth with it, but, I mean,
Starting point is 00:39:48 it's just, like, I think at some point everything will be, like, legal. to some extent, or, like, decriminalized. Have you tried smoking crack? No. I got offered crack once. Really? I had a photography job that I went and, like, took pictures with this guy and his fucking family.
Starting point is 00:40:03 He picked me up. Should have been a huge red flag right here. 8 a.m. Oh, you told me this. I told you this before. Fucking dude picks me up in, like, this fucking beater-ass astro van, 8 in the morning in Chicago, standing on the side of the street. Like, him, his family's in the back.
Starting point is 00:40:19 I get in the front seat. There's a cooler in the middle. He cracks a beer. on the seat belt that he's not wearing and gives it to me. So we just start drinking on the way to the thing. And then like, we just keep drinking all day and take some pictures. Yeah, cool, whatever. Get lunch.
Starting point is 00:40:31 Go home. And then, like, he's like, all right, I'm going to take him home. And so we go out to the car and then there's this homeless guy that lives on the block too. He gets in the car. Like, okay, this is cool. I guess he's got a random homeless guy. I guess he's like his crack buddy. Like, whenever he wants to go smoke crack, I guess you don't want to smoke crack alone.
Starting point is 00:40:50 I don't smoke in the morning. This was in the afternoon. This is early afternoon. So he drives me home, stops at the bank, gives me money. And he gives me the money. He goes, so me and my guy back here, we're going to go smoke some crack. You can keep this money, or we can go spend it on some crack and smoke it together. I think I'm going to go home and take my money.
Starting point is 00:41:09 I really appreciate this. You guys enjoy the afternoon. Oh, my God. That's a great fucking story. One of the many twists in terms. In Chicago. That's the best. Family photography.
Starting point is 00:41:22 I've never been offered. But I always thought that I would want to try it before I go, before I die. I want to know what it's like. You know, all the jokes and all the stand-up, all the Dave Chappelle that I've watched. Like, I want to know what the fuss is all about. It's not going to end well. No. There's never a story like, he smoked crack and then he really turned his life around.
Starting point is 00:41:38 No. It's usually like, it's got to be doing just like doing a lot, too much coke. Maybe. It's got to be the same. It's the same thing, chemically, right? It's got to be different. It's got to be different. There's no way.
Starting point is 00:41:51 I say it just hits way. harder and it wears off way quicker. That sounds terrible because Coke already doesn't even last long. Exactly. Why would I want this to be like even more like like gotcha. Gotcha bitch. Gotcha. Yeah, you're right. Now you need more. Don't smoke crack. Don't smoke crack. Don't smoke crack. Don't smoke crack. Don't smoke crack people. Smoke cigarettes.
Starting point is 00:42:12 One cigarette. One cigarette. One cigarette. Every once in a while. Occasionally. Enjoy a cigarette. Don't smoke it. Don't buy a pack of cigarettes. Yeah. If you see some fucking loser who bought a pack of cigarettes, you can bum one of his cigarette. Yeah, without, but first, make sure you, that's a good start. Criticize them for buying the pack,
Starting point is 00:42:26 but then take one. Yeah. And smoke it. No, no, no. Take one first, then criticize them. Because if you make fun of them. As you're smoking it. Yes, yes.
Starting point is 00:42:33 So that way, like, you're on their level. So it's like, hey, I understand what you're going through because I'm smoking too. Bro, watching Mad Men made me want to smoke cigarettes. Watching people smoke cigarettes makes me want to smoke cigarettes. Can you relate? I mean, it's just all the trigger. Like, it's, again,
Starting point is 00:42:48 it's just like the habit. You see people smoking and you see people enjoying it. Yeah. triggers that thing in your brain. I was like, oh, yeah, I do like smoking cigarettes. Or,
Starting point is 00:42:55 oh, yeah, I do like drinking. Oh, yeah, I do like fucking doing drugs. Like, whenever you see people doing it in movies, it triggers it in, yeah. This is my first drink in, like, a month. And I haven't smoked weed in, like, three weeks.
Starting point is 00:43:08 Damn. Any reason in particular? Yeah, I had a, like, a panic attack three weeks ago. I smoked too much, and I took a fucking edible. And I was, like,
Starting point is 00:43:18 I was in bed having, like, a fucking panic attack. And it was the worst thing ever. I'm glad you made it through Too far on the edible, bro I don't fuck with the edibles Went way too far I've never been that fucking disturbed
Starting point is 00:43:30 Did you almost go to the hospital? No No, I just sweat it out I sweat it out And I was like I'm fucking done with weed for a while Just rode it out I'm a lightweight when it comes to that shit
Starting point is 00:43:39 I feel like you never learn your lesson though No You always fall off a cliff eventually later You'll learn your lesson for a couple months And then eventually you'll You'll fuck up again That's your style though Like too much all at once
Starting point is 00:43:51 Yeah There's no There's nothing in the middle Bro You're either like You're a fucking haul gas No break You're a fucking haul gas
Starting point is 00:43:59 You're the same way I've toned it down a little bit You're the same fucking way Bro You're all or nothing Yeah I can handle it a little bit better I can ride it out Let's get a little quiet
Starting point is 00:44:11 Yeah we have addictive personalities Yeah Yeah we do Fuck it I think that's like a part Of being like a hyper creative person too is just like I don't know it's like something to
Starting point is 00:44:25 help like calm the chatter and like the overthinking of everything and over analyzing. Yeah. Yeah, the overanalyzing is a fucking problem dude. Yeah. Big problem. Do you think way too much about nothing and then it gets in your way? And you think the weed helps with that
Starting point is 00:44:43 but it just makes it worse honestly. Yeah. Because then it like really makes you think about it and then you go like start really going inside and seeing those things. Which is, I mean that's that that's the biggest thing about the biggest difference between shit like coke and weed is because you do coke, you don't really get anything from it when you're done.
Starting point is 00:44:59 If you get really high, at least you kind of like you take something from it. You're like, oh, wow, I realized this. Or like, I thought about that. And you can remember it after. And you're like, oh, that actually made sense that I thought about that because that's an actual problem. Yeah.
Starting point is 00:45:14 You know what I mean? It's like pulling weeds kind of. Yeah. But with fucking doing shit like Coke, you don't really get anything from that. You're just like, I fucking wish I'm never doing that again. You're just stamping in the garden. And not pulling the weeds. All you're doing is fucking stealing all of the dopamine from the next week right now. Fucked.
Starting point is 00:45:30 It's the worst. I know a lot of people who are very successful and function off it every single day. Yeah. It becomes habitual. It's like caffeine for them. It's like they need it to function. After a while, your body gets used to it. And it's like a part of your body's chemical balance.
Starting point is 00:45:47 I wonder if it's a, I mean, do you think normal people know as many people, like, know the amount. of people in their circle that regularly do that shit? Do you think it's just because of the area we live in maybe? It's everywhere. You think? Yeah. I've lived over other places and I've seen just as much cocaine use. Shit, I saw people
Starting point is 00:46:07 in fucking like meeting rooms. Like every Friday, hey, let's party. Cool. Everybody starts drinking or whatever. Like people duck off to like a backboard room and fucking hit a couple bumps. Yeah. I don't know. I don't know because I've never left this town.
Starting point is 00:46:23 It's the creative center of the universe, bro. You got no reason to leave. Seminole is the creative center. I'm like the only person. Me and Amato. No, no. Amato even fucking left. Amato left. I never left Seminole, bro.
Starting point is 00:46:35 I came back. You did. Twice. When are you leaving next? I think I'm here. You think you're here? I'm in it. It's a great base.
Starting point is 00:46:45 I like it here, bro. It's a great base. I mean, you could travel anywhere around the world, but like living here and having like this area I mean now we can it's easy to say I told you so now because everybody's moving to Florida right now yeah because of the fucking pandemic
Starting point is 00:47:05 but yeah because it's like everything's open right it's like nothing's even happening and now everyone uses excuses like oh it's better because it's open but oh the taxes are better taxes are better and all that but now they use that as excuses but the only people who really benefit from now are people like Tony Robbins who have like an insane amount of money who saved Tony Robbins probably saves like
Starting point is 00:47:25 a hundred million dollars a year by living in Florida instead of California. Right. But, but this part, bro, this part of Florida is really great. I'm a fan. It always,
Starting point is 00:47:38 it sucks you back and it's like, you know, been around, go places, you see shit, but like home is home. And this is a good place to be. And it doesn't matter,
Starting point is 00:47:47 like, after seeing what I've seen and like the places I've, gone and worked and shit. It's like, you can do anything from anywhere with the right attitude. Like, you don't need to be somewhere physically
Starting point is 00:47:58 to do something cool. You just got to be in a good place mentally and, like, have the right attitude and, like, want to do the work. And you can do shit from fucking anywhere. Nobody's going to an office anymore. It doesn't matter.
Starting point is 00:48:08 You don't need to be in a fucking city anymore. That's why I feel bad for people like Mark. Why's that? Because, like, I mean, people like me and you and Danielle, we're just like, we don't have, yeah, we don't have to go to a fucking office anymore. We can work from home. We like,
Starting point is 00:48:21 working from home, like subcontractors, people who do creative work, people who do whatever, employees of creative companies, they get to like, they love working from home. They hate the fact they have to go in office. But I also sympathize with people like Mark because they, they like, they, Mark created that big ass office downtown. Oh, yeah. Beautiful place. And he was like, it gave him life to see employees go in there every day.
Starting point is 00:48:45 And it gave, that was literally like his oxygen. Yeah. And now it's like left. It's just like a rug. And people don't want to go there. bro, people do not want to go in there. No. And I feel bad for people like him because I can relate to him as much as I can relate to people
Starting point is 00:48:59 like, you know, myself, you and Danielle. You know what I mean? So it's a weird. It's a weird thing. I don't know. I don't know. I feel bad because I think there's something to like going into an office. I do miss the like connection.
Starting point is 00:49:16 Yeah. With people and like as much as like I used to fucking hate to like, Hey, how's your morning going? Oh, hey, what's up? It's like, motherfucker, we just talked like six hours ago. It's like, give me a minute. When Danielle first met you, she called me or she texted me right after the time she first met you. She goes, why the fuck are you and Luke?
Starting point is 00:49:40 Like, why do you guys act like the same person? You guys have like the same demeanor and the same like shitty sarcastic tone. We spent a lot of time together. We spent way too much time together It was so fucking funny, bro That rules That was great That was a funny ass thing to like read
Starting point is 00:49:58 To hear her like Make that connection Because like I felt like When I would go to I would go into the office Like Prior to Like us linking back up
Starting point is 00:50:12 I would go into the hawth maybe A day a week Two days a week Whenever they had free lunch Fridays Free lunch Friday I would go in And even though I went there
Starting point is 00:50:22 One day a week I felt like that Like how you described Like I'd walk in there I'd be like Of course I was stroll in at 11 o'clock Yeah Everyone else has been there since 8
Starting point is 00:50:31 And I'd be walking in And seeing everybody like in their little cubicles Doing their own thing Like in their own little worlds With their dogs And their cats And their whatever the fuck they have Their flare
Starting point is 00:50:42 And I'm just like I don't fucking want to even make eye contact With anybody You know what I mean I don't want to fucking be here It's just not me Blinders but at the same time
Starting point is 00:50:51 there's like a huge benefit it's like doing this like walking into that studio is the same thing for me walking into that office and passing all those employees and saying hi to people is the same thing for me
Starting point is 00:51:03 as sitting down here and having like a four hour conversation with somebody I don't know. Yeah. It's like the same uncomfortable thing feeling where like I don't like it I'm uncomfortable with it I don't want to do it.
Starting point is 00:51:16 But I get something from it. It shakes, you up a little bit. And I think the thing that you miss about it now, it's like, it's really great to, like, have the option to hate something when it's just pushed in front of you. It's like, here's this thing. I don't like this thing. But it's here no matter what. I don't like this thing. But now it's like taken away. It's like, actually, I kind of miss that. Why did I hate that in the first place? Why did that bother me so much? Yeah. Yeah, you want things more when you can't have or when they're an option or when you can't have them. Yeah. but I don't know discipline is like the biggest thing I think I think discipline is one of the biggest things that I've learned from this
Starting point is 00:51:58 or like learning from talking to people or learning from I mean discipline is one of like the most important things I think until like coming up with creative shit yeah is having is being disciplined about like even a routine
Starting point is 00:52:13 or processes of doing shit or sitting down and trying to get better at something, like it doesn't matter how good, how creative you are. Creative doesn't mean anything. Uh-uh. It literally is like, it means nothing unless you have discipline with it at the same time. Creative is just like, how many times can you show up and still have the same attitude?
Starting point is 00:52:35 It's talent with no direction. Yeah, I mean, to a point, but like anybody can be creative. It's a muscle, like you said earlier. It's like, you just got to show up and, like, do the work and prepare your, self. And when I say self, I mean like your head, like your mind, your body and like everything. Like you can't think of shit unless you're like snapping and like peak performance. And you got to treat yourself like an athlete to be able to think clearly and to be able to come up with like really cool shit that people want to hear. It's like, you know, like you work out a lot.
Starting point is 00:53:06 You do like the supplements and like you care about that kind of shit. And like you care about like brain optimization, health optimization. And it's no different than the way like people in the UFC treat themselves. or people at any elite level treat themselves. Like, this is a job. Yeah. Like, I don't fucking drink during the week. Like, I treat my, like, I eat super clean.
Starting point is 00:53:28 I stay super hydrated all the time. And, like, I make sure that I get enough sleep because, you know, that's how you perform. And then that's how you develop that your brain. And, like, if you show up, like, whatever you want to work on, whether it's, like, being creative, whether it's talking to people, whether it's fucking playing Fortnite. Like, you got to be in the right state of mind to be able to create and produce.
Starting point is 00:53:47 and like rise above everybody else. Yeah. I'm super fucking drunk right now, dude. I've had like three of these whiskies. Bro, you're nodding out over there. I feel like you didn't hear a goddamn word I just said. I'm just getting fired up right here. Dude, your tolerance is so much higher than my...
Starting point is 00:54:05 And you're slamming a bud light. I've got to back it up. God damn, son! How do you feel now that you're not vegan? I feel good. Do you feel any different or no? Um, how long were you vegan for? Seven years.
Starting point is 00:54:22 Seven years? Yeah. Like, strict? Not super, I do you like cheese every now. Did you sneak some shit in when Sam wasn't around? No meat. No, never. Never?
Starting point is 00:54:30 Never. We were in it together. You weren't like, I don't go behind her back for anything. Like, no. I know you walk into 7-Eleven and you see those slim jim staring at you, brother, and you want to snap into a slim gym. Ooh, I see those, those greasy glizzies on the fucking roller, and I just want to. No, I don't. I don't do that kind of shit.
Starting point is 00:54:50 Because, like, again, it's all about, for me, what it was. Like, I went vegan when I started, like, going to an office. And that was a way for me to, like, almost, like, put up a wall between me and, like, everybody else. Because, like, I also didn't, like, I was sober for most of the time that I was, like, at those places, like, when I was working. Because I didn't want to, like, make, like, any, like, true. Like, I had friends and everything, but I didn't want, like, those things that, like, tie. me to those places because it was always just like a pit stop to get to like where I'm at right now because I just wanted to like learn and everything things to tie you to those places.
Starting point is 00:55:26 Well so it's like everybody eats together. Everybody does like same shit like, hey we're going to go to a restaurant. Do you want to come with us? Like, oh no, they don't have anything for me to eat there. Like, oh, no, I don't drink so I can't go to happy hour. I'm just going to go home and hang out with sand. So it was like my way of just like kind of like, eh, I'm good. But what was it?
Starting point is 00:55:44 What were you saying? I forgot. It's about going vegan. Oh, vegan for seven years. Oh yeah, yeah, yeah, you were saying when you were up in Leo Burnett, you went vegan, and it was also a way for you to, like, disconnect from the people that were there. Yeah, and it was also just a way to, like, clear my mind. I was, like, going through a lot of stuff, and I felt like, you know,
Starting point is 00:56:01 like changing my relationship with food was a big way for me to also, like, get off of, like, the old habits that I had, and, like, I just kind of wanted, like, cut that, like, I don't know, it's, like, it's hard to explain because I've never really, like, thought about it until right now, but I think the biggest thing that I enjoyed about, like, being vegan was just, I felt like it was something that me and Sam shared together no matter where we were at, because we didn't get to spend a lot of time with each other because we were always working, but, like, I always knew, like, wherever she was, like, we were, like, in this thing together. Yeah.
Starting point is 00:56:37 And the thing that broke me was fried chicken, because I had this thought when I was, like, Oh, yeah. Do I really want to go to the rest of my life without eating fried chicken? So, that's what broke me. And I don't feel any different. I feel just as easy. You feel the same. Yeah, I didn't get sick when I transitioned out of it.
Starting point is 00:56:52 Yeah. I didn't like. A lot of people like to hyper sensationalize, like, the difference of being vegan and not being vegan. I mean, I don't know any of the science. I don't know any of the research. I don't know whatever, but, like, I don't feel any different. I feel good. I'm also grateful, too, that, like, a lot of, like, one of the things that always really bothered me about it was, like, say you'd go somewhere.
Starting point is 00:57:18 and somebody would make something for you, like, oh, we made this. And then you have to say, oh, I'm vegan. I can't eat that. Thank you for your generosity, but please just put it in the trash. I'm not going to touch it. And that was something that always really bothered me,
Starting point is 00:57:30 like having to say no to people's generosity. And I think that's the thing that I'm most grateful for, transitioning back into just eating, whatever. Yeah, I mean, I get it. I feel like, I mean, I hate eating. like sweet pee loves buying the fucking like public's chicken breasts that are like this big oh yeah they know they were injected with all the most fucked up shit what animals did this come from right yeah some fucking chicken on steroids like i hate i always feel like she eating that but she loves buying it
Starting point is 00:58:07 but she doesn't like it's a good deal it's a great deal they were bogo it's a good deal they were bogo you gotta look past it it's a good deal like i don't know i feel like eating for me eating like chicken's I don't mind chicken. Chicken, chicken all tastes the same. It tastes like whatever. It depends on what sauce you put on it. Yeah, sauce. But like sauce dripping.
Starting point is 00:58:27 Dripping sauce on it on the chicken? But like, like eating like a good steak to me is like eating a dessert. Yeah. It's like it's so fucking good. It stands on its own. It doesn't eat anything. Yes. You don't even eat anything.
Starting point is 00:58:40 Like I could just eat like like going to Ruth Chris with Mark just ordering the fucking big T-bone or the. the rib eye with that garlic sauce butter all over it, dude. Like, there's nothing better than just eating just a big, fucking juicy piece of meat with nothing else. There's something really cool about just, like,
Starting point is 00:59:03 eating with a knife, too, because that's something you don't really do when you're vegan. Yeah. Because everything, like, a lot of beans, a lot of greens, you know, a lot of veggies. So it's all just, like, bowls and grains. And you don't really need a knife for anything.
Starting point is 00:59:17 Have you ever gotten, like, blood work done? and looked at it. You do it a lot? Well, I had a health screening at one place that I worked at when I was vegan, and it came back like fucking A1. Really? The healthiest fucking person in there. Really?
Starting point is 00:59:31 And then I got it done again, like a couple weeks ago, after I've been eating meat for like a year, and it's like everything's still like... Same? Yeah. That's interesting. I got mine done a couple, like a month or two ago, and I had super high cholesterol.
Starting point is 00:59:44 Mm. And I'm like the healthiest. I'm like the You're on it I'm super on it With what I eat Yeah I pay more attention to what I eat
Starting point is 00:59:54 Than probably anything else Yeah I'm very conscious Conscientious about what I eat What I put in my body And everything And I try not to eat Shit,
Starting point is 01:00:02 trying to eat carbs Try to only eat vegetables And meat And I had really high cholesterol So I'm like what the fuck So I email this guy That had the podcast This guy Dom
Starting point is 01:00:10 Who's a Oh yeah The scientist Nutritional scientist The weightlifter He's a yeah The guy who deadlifts Yeah
Starting point is 01:00:17 He's the only person I know who's dedicated his life to nutritional science and how it affects your body. And the cool thing about him, like he's his test subject. Yes, and he tests everything himself. He literally tests all these products on himself and test his blood every single day to the molecule, to the fucking whatever it is. And I was, I was texting him back and forth about it. I'm like, dude, I'm like freaking out. I'm like, I'm going to have a heart attack any day now. My cholesterol is through the roof or whatever.
Starting point is 01:00:44 And I found out he's like, cholesterol is a. myth. He's like high cholesterol is not bad. It's like it's been this thing, this propaganda that people have pushed on us like for years that high cholesterol automatically relates to heart disease when it's not because there's a lot of he's basically, he was showing me that he basically sent me all these studies of these crazy athletes that do like that are like marathon runners and triathlon people who are super super keto and all they eat. eat is meat and they don't need any carbs or whatever. And these are like people that run
Starting point is 01:01:22 10 miles a day when they're not doing marathons so on their off days. Just a casual attempt. And they have super high cholesterol. Hmm. I wonder why that is. But it's like some sort of like, I don't know, I guess it's like a genetic thing or whatever,
Starting point is 01:01:35 but his whole thing was with all his studies, he's been, he's come up with the hypothesis that cholesterol is not bad. It's a, it's a myth that's good person on us. Like you know what? it's not bad. It's not. Not anymore. I'm gonna go ahead and say it, not bad.
Starting point is 01:01:53 But a lot of people agree with him, though. I mean, he's just like a scientist that people can agree with now. It's like, he comes out. I was like, it's not bad. And he's like, see? Told you. Yeah. Now he's like that person.
Starting point is 01:02:05 Yeah. But it was weird. Who fucking knows. Who fucking knows, man. Everyone's different. And that's the thing, too. It's like you can't just do what you think is good because it worked for somebody else. You got to do like what's good for you at the end of the day.
Starting point is 01:02:19 Like, what makes you feel. good. Yeah. What does fucking Bud Light? Bud Light. Bud light. Cold beer on a Friday night. Cold beer, some teeling and some liquid death.
Starting point is 01:02:27 You know what makes me feel good? What makes you feel good, Luke? A pair of jeans that fit just right. Woo! A cold beer on a Friday night. And you know what? I'm going to turn that radio on. Luke stir, let your hair down.
Starting point is 01:02:41 I'm letting my hair down. Ooh. Oh boy. And a little timeout. We should make our own country song. We should. Me, you and a motto. Should make a country song.
Starting point is 01:02:49 Yeah, we could get Jake to stand in for, like, the guy singing it. That opener up song was, that music video, but that was really whack. I didn't see the video. I was not impressed with it. No? I saw beans were being poured on somebody in the Instagram clip. Really? Did they pour beans on somebody in the video?
Starting point is 01:03:06 I don't know. Hey, pull the, uh, open her up music video. YouTube, open her up. Oh, they actually released the whole video. It wasn't just the teaser? They released it yesterday. I'm glad we're doing this. This is cool.
Starting point is 01:03:18 This was great. We should do this more. We should. This was actually fun. Yeah. Even if we got Shane on here, it'd be really fun. Like, just us three talk. We'd talk about, like, funny shit. And we, like, actually, I think it was good.
Starting point is 01:03:27 I think it was, yeah, I was a little, like, I was, how can I carry a fucking podcast? I haven't talked to anybody but my cat in the last fucking two months. It's like, it's like an exercise. It's like a mental exercise. Yeah. For me at least, because I suck it. I suck at communicating, but. And you know what I'm grateful for?
Starting point is 01:03:44 Like, we actually got to, like, talk about shit. Yeah. Because we never. Yeah. Yeah. Talk about it. Everything else is so like whatever, like in passing. Right.
Starting point is 01:03:53 It's like a text about this, about that. It's not really like a wholesome communication. Is this? And you know what? It's like I said, like can two bros have a conversation in 2021 without it being on a podcast? I think my answer is no. That's a hard no. No.
Starting point is 01:04:07 Nobody is having this conversation. No. Without microphones in a camera. Dude, that's insane. I think that's the title of this podcast. Can two bros have a conversation? We'll see if that clickbait works on the 50 people on. I don't know. That's a hard clickbait to think about. Look at that. Let's watch it. Let's
Starting point is 01:04:24 let's end the podcast by reviewing this music video. Jelly roll. Open her up. Volume up. Hey, Dan. I get the door. Get the door. Whip it. Oh my god. This pubes. Hey, what's up? Hey, Sam. How many times is he going to be jerking off in this video? Is he drinking Basil Hayden, that ain't country. That is not a country. Is that really Basil Hayden? Look like it. Danny, I don't think I could turn it up anymore. I think you have to turn up the TV. You have to use the TV remote.
Starting point is 01:05:11 Take it. You want some whiskey? We got some good whiskey, Sam. Open room! Open road! Oh my God. I want some C-section scars. I mean, I'm into it. It's fun. I appreciate it.
Starting point is 01:05:50 Yep. For a guy from New York doing country, I'll take it. But he's been in Florida for like two months and he's already singing country songs. I think it's getting to him. A pissing section. Do you think this is going to be the song in the summer? Florida's been opened up like this since July. You should see crabby bills.
Starting point is 01:06:53 This ain't even shit. That's a light crowd. First of all, these guys are in Miami, so they don't even really live in Florida. That ain't Florida. Miami's not Florida That's pretty good Alright, we're done We're done
Starting point is 01:07:09 We did it Alright let's do it next week Fucking nailed it Listen to the new cannibal corpse album Wooo What's up world You just watched a clip from one of our Exclusive Patreon episodes
Starting point is 01:07:31 That's right You can get weekly Pure uncut content Straight from the jungles of Columbia If you want to watch the full episode Make sure you go to patreon.com concrete videos. Peace.

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