Danny Jones Podcast - #90 - Everybody Does Coke | Luke James
Episode Date: May 7, 2021watch the full episode on Patreon: https://bit.ly/koncretepatreon Luke James is a creative director, designer, and death metal enthusiast who helped create the Koncrete brand from its inception. Lu...ke has also created work for Marlboro & PizzaSlime. Follow Luke: https://www.wearejames.co https://www.instagram.com/lukejeffjames Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Hello world. This is a clip from one of our Patreon exclusive episodes. If you want to watch the full episode, go to our Patreon. It's linked below. It's patreon.com slash concrete videos. Luke James is one of my best friends since middle school. We started a ad agency together in our early 20s, working on ad campaigns and creative campaigns for big national brands, local businesses, celebrities like Hulk Hogan. On this, we talk a lot about the early days. A lot. A lot of,
lot of the things that we're not proud of, things that I'm not proud of, stupid ignorant shit,
drugs, being shitheads in our early 20s, going to Vegas with Hulk Hogan, lots of crazy-ass
stories.
So without further ado, please enjoy this episode with the amazing Luke James.
But that's, you know, accessibility makes things not cool.
I don't know why I don't like it, though.
I mean, I tried to like it.
I tried to get into it.
Yeah, you got the hat.
I tried to get some of the hype.
I understand that you guys get the dopamine from going on there every Thursday, 11-A.
It's like watching Game of Thrones.
It's competitive capitalism.
Competitive capitalism.
Because you're fighting everybody for that one little slot to just buy something.
And then that's how they get you addicted.
So not only do you get the reward buying something,
you get the reward winning over everybody else that didn't get one.
It's like, I fucking got one.
And you didn't get shit.
It's competitive consumerism.
Yeah.
The capitalism.
It's like anti-competitive capitalism.
Because they have, they're not really, I mean, are they competing with anybody?
Yeah, you're competing.
Like, I got to get to the,
the website first and not only am i going to get to it first yeah you are because you're the consumer but
i'm talking about them i mean like who is like who is supreme supreme has no competition
they drop shit they sell out instantly everything right yeah they're their own competition it's all
about yeah their website is their competition because that shit sucks slow that's by design yeah
that makes it so makes it more exciting it so i got to do it ah like i remember people in like
meetings like 11 like they'd have to push it because they'd just be like refreshing trying to get shit
I like it
What meetings?
Oh like when I worked at places
Oh
It's like people in the middle of shit
Trying to buy Supreme
When you worked at places
People were trying to buy Supreme
Yeah like in the middle of a fucking meeting
Like they're trying to
Yeah
You're fucking
Where
When I was at Leo Burnett
Like really?
Yeah
We're about to like present some shit
And there was two dudes next to me
That like had work to present
And they're just like refreshing
The Supreme thing trying to get a hat
I'm bro we've been up since
to like fucking 2 a.m.
Can we sell this fucking hard, please?
Oh my God, dude.
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That's insane.
It's addicting.
I don't think anything on there's that great.
I like the hats.
Yeah.
I'm a fan of the hat.
Yeah, the hat you wear is cool looking.
I like it.
But, like, I don't know, a lot of the stuff is, like, too much.
A lot of stuff is way too much.
Like, the chrome heart shit, too?
Like, the jeans with the crosses?
Like, T-Fu's jeans.
Yeah, dude, what the fuck?
There's a whack-ass fucking $10,000 jeans.
Well, dude, we're like, we're the old people now.
We don't get the young, what the young people are into.
Oh, I understand fashion.
I get it.
Do you?
I pay attention to it.
I see what's going on.
Don't let the fucking ratty-ass old band t-shirt fucking fool you.
Like, I'd pay attention to shit.
Keep up with it?
Yeah, I keep up with it.
Just because I don't like something doesn't mean I'm old.
It just means I have an opinion about something.
Hey, convince me otherwise.
Like, why are these fucking wranglers with fucking crosses and rhinestones on them cool?
Why do you think he wore those fucking pants?
Do you think he actually believes that those are cool?
I mean, do you think he actually believes?
Probably.
Do you think he actually thinks when you wear those fucking big ass,
can you pull up a picture of the chrome heart jeans?
It's in fucking songs.
people rap about it. They're expensive, they're exclusive.
Get rid of all that shit. All of the glamour about it and like being quote unquote Chromeheart.
Do you think that people that wear those actually think they look good?
That's fashion though. It's the glamour. It's not about looking good and being comfortable.
It's about paying attention to what's happening and being a part of it.
There they are. Yeah. Those are the jeans he was wearing at Super Bowl.
Yeah, that looks like the fucking jeans that like Justin Timberlake wore to the fucking
BMAs with Britney Spearsman, they were all denimed out.
Those look like the jeans that Shane's
grandma wears to church.
They look like Ed Hardy
jeans without fucking rhinestones on them.
They look terrible.
They look like some broke-ass Kmart
Wranglers that have been fucking in somebody's
sock drawer for the past
20 years. Somebody pulled him out,
slapped some crosses on them, and sold them at a
flea market.
It's so weird that, it's just so
fucking weird that people just wear those because of
the price tag and because people know that they're expensive.
Yeah.
It's like wearing a expensive watch.
Yeah.
It's like wearing a fucking Ottomar Pigei watch.
Like, oh yeah, bitch.
Yeah, this watch is $100,000.
It sells the same time as your fucking watch you got right there.
Yeah, my piece of shit, $7 casio.
Time's the same for all of us.
No matter how much you pay for it.
But we're all paying for it.
We have paying one way or another.
Time's the one thing you ain't getting back, brother.
Oh, and we ain't making it out of this life alive.
Do you miss working for Leo Burnett?
Fuck, no.
Why not?
Well, it was awesome while it was going on.
But I don't know.
That was your dream job.
Yeah.
When we worked together in Clearwater,
that was like Mad Men, Leo Burnett,
working in a big building in downtown Chicago or...
Big tobacco.
Big tobacco.
That was like your dream.
Working on Marlboro.
You thought that was the pinnacle of your existence.
That was my existence.
That was all I worked for.
Yeah, just like grass is always greener.
But as soon as you get there,
you find out it's the same shitty grass that you were looking at just from a different perspective
you get there it's great it's cool this is fun this is awesome as everything i ever wanted it to be
and then like it becomes normal and then you start to see it for what it is and 70 hours a week
that ain't cool it's a lot it's cool if you like it though you burn out super quick like 70 hours a
week for like a year and a half i'll catch up to anybody man yeah it ain't worth i mean it's like
it's cool like i'm really grateful that i like step
stepped out and did that and pursued it.
People who don't know what Leo Burnett is is like the biggest, most established,
oldest, most elite advertising agency in the country.
Yeah, if you've ever seen a commercial, they probably made it.
They had McDonald's for a super long time.
So like every McDonald's commercial up until like five years ago they made.
They've done all the Marlborough advertising since the 50s.
And it's still, and yeah, it's like Kraft, Kellogg, Miller.
So that's like Coors.
what a Miller High Life, like all those fucking beers.
Nintendo was the floor below us.
That was sick.
But yeah, I mean, I don't know.
I'm sure you've experienced it too.
Like you get to a certain point with something where you're like striving for and like,
if I just get that, that's what I need.
And then you get there.
It's like, okay, cool, now what?
And then you're just like there and you're just like looking and it's like there's still always something more.
It's miserable.
It was miserable.
Yeah, for sure.
Like towards the end, I was super miserable.
Really?
Yeah.
I did everything I wanted to
What was your favorite?
What made you want to be in advertising?
Like what was like
Obviously you're good at design and shit
And you're creative and you love music
And but why
Why an ad agency?
Advertising is everything
So like if you think about like a commercial
It's not just like what it looks like
It's like what it looks like
What does it sound like?
What is the writing?
And it's just like a complete
Total creative immersion of a vision for something
And you're selling something
which makes it even more challenging,
which is what I like most about it.
It's not just, like, creativity for the sake of, like, being creative.
It's never really good at being creative like that, you know.
I feel like I need a problem to solve.
And advertising is all about solving problems creatively.
Like, oh, we need to inform these people about this thing and this way.
So you have to take that messaging and then turn it into a commercial.
So you're saying that you like the process of trying to sell,
just as much as you like the process.
is all, like, creating the art?
Yeah.
The messaging.
It's like propaganda for a product
where you almost have to brainwash people
into believing that it's good.
It's like, you know, go to McDonald's.
Oh, my hamburger doesn't look like the picture.
Yeah, no fucking shit.
It's an ad.
You fucking dumbass.
What did you expect?
You think there's fucking food stylist
in the back of McDonald's working the drive-thru?
But before you went to Leo Burnett,
we were creating some sick fucking advertising.
We were.
So my question to you is what made you want to go work for an ad agency when we were basically creating like sick ads on our own?
We were basically like entrepreneurial creating our own.
We were on the phone selling shit to Hulk Hogan.
Right.
But you still, you wanted to go work for an agency.
Like what I personally never understood that.
So I'd be interested to hear like your thoughts on or what you were feeling.
What made you want to do that?
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Honestly, I felt like what we were doing wasn't really mine.
I felt like it was you.
Concrete is you.
And I was just there helping you realize a vision.
And what solidified that and what made me ultimately leave
was when we were doing the Hulk Hogan video.
And at the end said, produced by Danny Jones.
Well, originally it said produced by Danny Jones and Luke James.
But in front of Hulk Hogan, you said, take your name off.
you got to put in your time.
Right.
So that didn't sit right with me.
So I was like, well, I see that he's in this for himself.
So I'm going to go out and see what else is up.
And so then I went out, saw what else was up, worked at a place in Tampa, got to work on the Florida lottery.
That was cool.
So it was like a one-time reaction to that moment?
No.
That wasn't a reaction to that because I didn't like leave until a couple months after that.
That was just something that never really sat right with me.
Oh, so it was like, so you're saying it was that one moment that you kind of dwelt on and you
thought about and that moment was kind of like a turning point for you that really hurt my feelings
really hurt your feeling yeah dude i thought we were in it together so that was you would say that
that was like a legitimate turning point for you that you like made a decision like you dwelt on
it for a while after obviously yeah and that was a reason you made a decision to go work for ad
agencies for just because was it because you wanted to like learn more or was it because you just wanted to
away from what I from from from me I felt like well obviously yeah I wanted to learn more because
like yeah we were doing cool shit obviously I can obviously you were resentful about that moment I
could see yeah anyone would be resentful yeah I also wanted to learn from people that have done it
you know it's like yeah we could like crank out cool shit like all day up there but I feel like
I wasn't really learning anymore and I love learning big fan of learning and like trying to
new things, seeing what else is out there.
So I just wanted to go.
I work for people that have been in advertising and done big campaigns and
like studied advertising writing and study like positioning and messaging and
everything that goes into making a successful ad and see how I could do that to make
myself a better creative.
I feel like I did that.
I feel like I came back a little bit stronger and sharper than I did when I left.
It was kind of like a really long journey coming back to the same place.
But I'm grateful for.
it.
Yeah.
How did you feel about it when I left?
When you let,
oh, dude,
I was fucking crushed.
Yeah.
I was fucking crying.
Sweet Pete.
She,
it was like,
you came over early.
Yeah.
And she was still asleep.
I had a public's bag full of hard drives.
Yeah.
Yeah.
She woke up to me literally on my couch sobbing.
Like,
didn't know what the fuck to do.
I had like a Johnson Jewelers commercial do the next fucking day.
Yeah.
You just dumped all this shit in my lap.
I was fucking pissed off.
I'm like,
what the fuck?
this cock sucking motherfucker just drop all this shit when we know we know we have shit do like how
can he not give me a warning like well the reaction was terrible i mean the initial reaction was
terrible but um but yeah i mean you know big picture after like thinking about you know talking to
you about it and learning from it i mean obviously it's just it's just a learning it's just growth
it's just like being young and stupid making mistakes yeah you know everyone everyone is selfish
sometimes. Everybody's selfish.
You know, some people more than others,
but you got to trip
and fall in your face and get up from it and learn from it
if you're going to get better.
So, but yeah, it was devastating.
It was fucked up.
We didn't talk, me and you didn't, people,
me and this guy didn't fucking talk for like five years.
That was a while.
Five years.
And me and Shane would,
it was like an ongoing joke with me and Shane
for the whole five years.
Me and Shane still talked every day.
And we'd always make jokes about you.
I'm like, hey, you wonder
if you think Luke would want to go with us here?
Let's hit up Luke.
We would still like the way we and you talked,
me and you and Shane talk every day on the group chat,
that was consistent through that whole hiatus.
It was just like,
you're just making fun of me without being there.
We were making fun of you.
Without being there.
Except we weren't really making fun of you.
We were kind of like,
like full circle making fun of me.
Right.
Because we know that I was the reason that you weren't,
you didn't fuck with both of us.
Yeah.
That's how you know it's like some real hatred.
I don't fuck with either of you.
I ain't fucking with you either.
Yeah.
Your proximity is unfuck with a bull.
I can't go over there.
Oh, bro.
As Shane would call me every time he saw,
he was like, bro, is that the fucking,
what's the bar with the finger in front of it?
Downtown with the finger that points down to the door.
Oh, the bends.
The bends.
I was at the beds.
I saw Luke.
Luke's dirty.
I made eye contact with the Lukester.
I said hi.
Oh, man.
No, yeah.
It was a hilarious daily ongoing.
going inside joke with me, Shane, and Sweet Pee for five years.
Yeah.
I'm glad we patched it over.
And Sweet P knew why more than anybody because she knows me better than anybody.
Yeah, she knows how difficult you can be.
She knows exactly how I am.
She knows exactly how, you know, selfish I was.
Yeah.
He still am probably, but more so back then.
You're better.
But, um, I noticed it.
I recognized it.
Yeah.
And, uh, dude, I mean, that was, give me some credit.
That was a high pressure situation.
You handled it.
No, no, no.
The Hulk Hogan situation.
When Hulk Hogan was standing over our shoulders.
and we were like,
who's name to put?
And I'm like,
they were both there.
They were there.
The traffic was made.
The reason,
the reason,
it only has one name at the end of the video.
Hulk called me beforehand,
and he was like,
bro,
how can we have two fucking names
directed by at the end?
Don't put this on fucking Hulk.
We can only have two names.
Don't put this on Hulk.
I don't buy that for a goddamn second.
I had Hulk with his fucking thumb on my head,
and I had you with your fucking boot.
I'm about to leave again.
your boot on my throat.
And I had to make a decision in the moment,
and I made the coward decision.
I'll admit to it.
I don't know if I believe that,
but it's a good story.
It is true.
It is true about Hulk.
He made a comment about the two names being on it.
And,
you know,
when he questioned,
I mean,
obviously,
if the same thing happened now
and anybody questioned me like that,
I would obviously take your side over any bit.
Because I realize now,
I'm not anything,
nothing means anything without the fucking people
that I'm surrounded with because
what the fuck am I going to sit here and talk
like a podcast like the podcast
95% of the reason anybody watches
any of these videos is because of the people I bring on
right not because of me they don't like watching me
this is your turn to your time to shine though
yeah well anyways
I've realized that
the talent around me is the reason that I'm able to do anything
yeah so it's good to realize that because
you know as you realize
that like you can
stop using people to like obtain things but you can start like collaborating with people and bringing
people up with you and like really connecting with people when you're not you don't have some like
outside interest in like using their skills for something like somebody sitting here like you're
genuinely interested in the people sitting here you're not just using them for what they may or
may not do for you like this is just what you do yeah like you actually have like an interest in person
I think the podcast has helped you grow like you're still a fucking idiot for sure 100% but
You know, I feel like you've gone more empathetic since you started this.
And since, like, we, since I went from not talking to you to talking to you,
something happened in there where it was just like,
oh, maybe I should figure out how to not be such an asshole all the time.
Yeah.
Well, this thing is definitely hard as fuck to do.
Like, this is like, this is nothing like anything that we used to do together.
It's podcast.
It's nothing like doing commercials.
It's nothing like, oh, no.
those commercials that I've been sending you guys lately that the ads that I've been
doing in the podcast those are so much fun for me to do yeah because it's actually like I get
to like make a video again you have to create I get to create something with music and that
that's fucking edited like this is kind of like I don't get to do any of that with this I just
it's all done right here it's all just like this exercise it's like going to the gym yeah
like going to the like you don't fucking want to do it you don't want to wake up early as
fuck and go to the gym and run on the treadmill and do your workouts and sit in the sauna,
whatever you do.
Right.
It's like, that's how I feel about this still even.
After, this is only like the 110th time I've done it.
But it's like, it's a difficult exercise.
It's like a, it's like a game of ping pong.
Like you've got to, it's like going back and forth.
Keep the ball fucking going before you fumble it and make sure that you can talk.
And I was thinking about it on the way here, like,
doing these things, the hardest thing in the beginning was like thinking about when I'm creating,
like when we're creating commercials or mini documentaries or whatever, like deck hands,
you're thinking about the overall finished product.
You're thinking about it from like a 20,000 foot view of it.
That's how I think about these sometimes and it fucks up the whole thing.
It fucks up the podcast.
So I'm thinking about like the final product, how it's going to be, what I'm going to talk about,
like talking, whatever it might be.
You're not in the moment.
But the best way to do this thing is to like just submers yourself in the moment of it.
And not think about the final product.
But it's a hard thing to do.
It's really fucking difficult to do, for me at least.
I don't know if it is for everybody.
You got to remove yourself from the outcome and just enjoy the process of it.
Yeah.
And it's like you're learning how to have a conversation every time you sit down.
And the biggest thing that, because I'm nervous is fuck being here too because it's like,
I'm at home alone all day by myself and like not really.
talking like we text and like I'll like call my mom but like I don't have very much interaction with
people so like re-learning how to talk this is the most talking I've done in probably like a year
honestly and like there's a very clear difference between the way that you're talking and the way
that I'm talking and you can tell that you talk a lot more than I do and you've definitely
gotten better at that and I think one thing that also helped you get better too is you've gotten
better at listening and shutting up
Yeah.
And letting people be themselves and giving them the microphone and, like, knowing when to back out.
Yeah, well, I don't think I've ever been that good at talking.
I mean, I've gotten, this has definitely made me better at talking.
I feel like before I was just more of like a stuttering moron.
Now I just have a little bit more knowledge.
The stutter still comes through a little bit.
The stutter still comes through.
The moron is getting pushed to the background.
Dude, yeah, a photo of pinkie in the brain is the funniest fucking thing.
That is you and Shane.
That is like the most accurate thing.
ever, except I'm not
angry, my head's not that big.
But, I mean, I get it. It's exaggerated.
So it's fucking so funny.
And he's always got some crazy idea.
You've always got some crazy idea
like this. And Shane's just there
fucking milligramed out of his fucking gourd.
Druling on him so like, huh?
What? Where's the port's at?
Oh my God, dude. That would be the funniest
fucking shirt or something. That would be so good.
I'd have to do it.
That fucking photo of him,
and down the PCH.
He's getting it.
He's joining Sons of Anarchy, right?
That's the first time he's been to California.
Good for him.
What are they doing out there?
I'm really liking his whole, like,
transition into, like, his biker look.
I think it's better than, like, the ghetto white boy look.
How far do you think he's going to go with it?
I don't know.
Do you think he's going to end up in, like, leather and chaps?
No, I don't know.
I think he'll, like, the farthest he'll go is, like,
to look in, like, Jacks from Sons of Anarchy, maybe.
Yeah, he did have the flannel on today.
I saw that in the rear-view mirror.
Yeah, he had a, well, you can see,
his sleeve.
Yeah.
The flannel.
I think that was the exact one that Jacks wears.
He came over to Jab.
My dad's house yesterday, and he was wearing the flannel.
He stopped yourself from saying Jab.
He went some jab.
Well, we call him so many different things.
Like, me and Shane call him Rock Hopper.
You call him, a lot of people call him Jab.
Get that jab.
Get that jab, boy.
But he came over wearing fucking Harley boots, jeans, the flannel, the hair slicked back.
He looked like a completely different dude.
Sweetie was like, damn.
Damn.
Like, whoa, easy, sweet pee.
Cool it.
Are you going to ride?
I mean, I do.
I think it's cool.
I mean, I would like to be able to do it, but I don't know.
I just feel like so fucking dangerous.
The mentality of ride like everybody's going to hit you.
That's not enjoyable.
That's what they tell you in the school.
Like every car that you see, like pretend they're going to hit you.
They say that in the school?
Yeah.
So you're like super cautious.
Did you go through it?
Yeah.
I had my license for a little bit.
I lost it.
Yeah, when I transferred my license to Illinois, I failed the motorcycle test.
It's like eight times, and they're, like,
you're clearly not going to pass this, so I just, I lost it.
No fucking way.
Whatever.
Yeah, no, I don't know.
I like the idea of it.
I mean, I like the idea of being able to hop on a Harley and cruise.
I mean, it sounds cool.
Like, I would love to be able to pull up the fucking podcast on a Harley.
Yeah.
But it's just fucking damn.
But that's it.
Like, where do you go beyond that?
That's it.
That's really it.
You're just going to go, like, a quarter mile and like,
whammy.
Yeah, that's really it.
I mean, it's a cool.
I mean, it would be a cool hobby, like, to get into.
Like it would be an extra like, like you like getting a beat pad and, and downloading, uh, fruity loops and yeah.
It's just something to do.
I mean, it would be, it would be a cool thing to like, I would like to like customize a bike and have it and just like cruise it just for, you know.
Just a weekend warrior.
Once a month, just like cruise it down the beach or go somewhere and, and do that.
But it's just, I don't have room for it my life right now.
Yeah, you're already doing so much.
Like, what else, what else you going to do?
I have a kid and like, I don't want to...
You get in a pool?
I'm getting a pool.
It's always,
pool season, though?
Can I enjoy my pool before I'd buy a fucking Harley?
That's enough.
Do all that.
Yeah.
Because I don't,
I don't,
I don't just want to,
like,
if I bought one,
I wouldn't just want to, like,
customize and make it look sick.
I would want to make it like the Undertaker Harley.
Yeah.
You know what I mean?
I don't want to make it like super sick.
Yeah.
I don't want to go all out,
just like I'm doing with this pool,
which is bankrupting me.
Well,
I mean,
but it's a pool.
It's somebody you get to look at and enjoy every single day.
It's my own little personal tropical paradise in my backyard.
I get to come home to every day.
What are you going to go halfway on a pool?
Huh?
What are you going to?
No, hell no.
You know?
No, bro.
I'm just getting the above ground with the liner.
Like, yeah, it's a pool.
It's water in my backyard.
Bro, the worst thing about the fucking pool is that you're already spending X amount of dollars
to do the pool itself.
And you're getting like the big pool or six feet deep, you know,
certain size.
you're at like 50 grand for just the pool.
And like, oh, do you want the water fountain?
They're only $1,700 each, the little fucking water fountain.
That point, fuck it.
What's an extra $4,000?
What's that?
Fuck it.
Oh, okay.
Well, we'll do that three weeks later.
Oh, by the way.
By the way, I mean, you might just want to like pave, do pavers on the inside of the patio also that match the rest of the...
Really tie it all together.
You're going to have a step down and it's going to be fucking awkward.
And who wants that?
Who the fuck wants that?
So I mean, okay, what's the price in the pavers?
Five grand?
Like, oh, let me talk to the wife.
Yes, we want it.
Obviously.
We're throwing in an extra five grand for the papers.
We're getting the favors.
So now we're like, we're up an extra 15,000 over budget and we're doing the whole goddamn thing.
And the problem is like you can justify it.
We're like, oh, yeah, it's, I'm putting it into my house.
I'm going to get my money back.
It's, I mean, it's an investment.
That's the story you tell yourself.
It's not.
To convince yourself that it's fine.
The pool, the reality is,
In this area, the value of a pool, if you have the same exact house, without a pool, with a pool, it's only about 30,000 bucks extra.
So, whatever you spend on a pool, 30 grand, you'll get back.
They're above 30,000, whatever you spend above 30 on a pool is basically just lighting on fire.
Are you within that scale of fuckery?
I am, the pool is, I'm already about $60,000.
Holy fuck, bro.
What are you filling that thing with?
So 30 I'm lighting on fire, basically.
God damn.
But fuck it, dude.
I can't wait to come over.
Everything can't be objective, analytical.
No.
Sometimes you got to do shit emotional.
Pure enjoyment.
Yeah.
What's wrong with that?
Yolo, bro.
Yolo it.
Fuck it.
I'm in my early 30s.
I want to enjoy life now.
Yeah.
What are you going to do?
Wait to enjoy it, like when you can hardly fucking walk.
Yeah.
At least I don't have any student debt.
Hell yeah.
You don't have any right.
Hell, hell.
know.
Good.
Nope.
Almost every guy I have on here that's like a filmmaker,
you went to full sale.
I've had like four people on here that went to full sale,
and they all say they owe like 50,
60 grand back.
Yep, people that go to Ringling,
fucking 100 grand, easy in debt.
Is it the Sarasota College?
Yeah.
I got none.
I had, my parents had Florida prepaid.
My parents, I had that too.
And then I had bright futures.
So I actually got,
I got paid when I went to college,
and I just spent all, like,
I'd get money back.
So I'd get like a couple hundred dollars a semester
for like,
whatever, and I just spent it on guitar gear.
Really?
That's pretty sick.
Bought amps, guitars.
Cool shit.
I had prepaid for it prepaid, but I got the, I, uh, I did the thing where you, like,
get the money, like, I didn't go to college, so I just got the refund from the state.
Yeah.
But it's only like 20% of what they originally put into it.
Fuck it.
You don't have debt, and that's the most valuable thing you can have going into any career.
Yeah.
Because it didn't, like, force you to do something that you didn't want.
You know, helped you start all this shit.
Yeah.
Well, I also didn't go into it.
anything with debt.
Like I didn't, like, create, like, a business that is based on money owed back.
Like, I started everything from money in.
Like, like, let's make money before we spend it.
Let's not borrow a bunch of money and get investors and, and pay ourselves before we're
actually making money.
Right.
And that's the thing about, like, this kind of work.
It's, like, it's very little overhead for, like, making content and, like, being creative.
Yeah.
So a lot of it is just, like, fucking off the top.
which I really appreciate.
Yeah, we're rare.
We're right on here in Florida, kid.
It's not like California up north in Silicon Valley.
Hell, no.
Basically just going to a lunch or a dinner
and raising a couple million for your idea.
Fuck that.
Yeah, when we moved here from Chicago, Sam kept her job,
she got a fucking raise because of the taxes
were so different between here and Illinois.
So she got like a couple extra hundred bucks a month.
Really?
Yeah, taxes are crazy up in Chicago.
Really?
Oh, yeah.
Are they as bad as California?
Never been?
I don't know.
I don't know what, I don't know what, like, the numbers are as far as, like, um.
It's, like, $13.
Which part of the, that's, that's my gauge for things.
Like, how much is a pack of cigarettes?
A pack of cigarettes in Chicago was, like, $13.
That's a lot.
What's the last time you bought a pack of cigarettes?
Duh.
I don't think I've bought a pack of cigarettes.
Years.
I have no idea about a pack of cigarettes costs.
Years.
I just bum them off people when I smoke.
I just bum Newports off shame.
I just bummed up Shane.
I just bumping cigarettes.
Yeah.
Bro, smoking cigarettes is underrated.
What do you mean?
People like to hate on smoking cigarettes.
Cigarettes suck.
Cigarettes suck.
And I worked for fucking Marlboro.
I know you worked for Marlboro with Leo Burnett.
You did a whole ad campaign for them, right?
Yeah.
You designed, what did you do for them?
The displays behind the counter at the convenience store when you go.
You know where all the cigarettes are?
Yeah.
So, like, you know, they have like the big banner up top.
It's like Marlboro.
Yeah, yeah, yeah.
I designed two of those that went nationwide.
That's fucking sick.
all like the fucking signage for every convenience store in the country.
Did you ever go into a store and see one of your designs?
Oh yeah.
That's fucking sick.
Yeah, I remember it came home one time.
I went to the corner store and I got a picture of me behind the county.
Really?
Yeah.
Hell yes.
Hitting it like that.
Yeah.
Cigarettes suck.
Cigarettes are underrated though.
They brainwash you, dude.
No, no, yeah, yeah.
I get all that.
But having a cigarette every once in a while, nice.
Yeah.
Can you agree with that?
I can agree on a cigar.
What about a cigarette?
No.
No?
No.
Because it's like the Larry David thing.
You smoke a cigarette different than you smoke a cigar.
And you're smoking a cigarette.
You know, it's like a thing.
No, there's like a thing to it like,
you take a big, a big fucking hit of a cigarette.
You inhale it and it gives you a little bit of a head rush.
And you get like energy from it.
It gives you like it gets the neurons fired up in your head.
Like when I smoke a cigarette, when Shane comes over,
that's just the oxygen cutting off and you fucking get lightheaded in that big ass fucking dome.
That's what that is.
No, bro.
I'm telling you, when Shane comes over and I smoke one of his new ports,
before we do some of the crazy podcasts,
I'll feel like more just dialed in and laser focused
after I smoke a cigarette.
Something about the nicotine.
I don't know if it's the nicotine.
I don't know what the chemicals or the sciences of it.
But something about it just like really gets me fucking on fire.
Just one.
All I need is one.
You should start smoking more.
One.
No, I mean, you don't need to start smoking.
You don't need to, I mean, if you go and buy a pack of cigarettes,
you've gone too far.
But it's okay to bum them.
It's okay to have a cigarette on occasion.
Like if you go out to a bar.
So you're saying if you get it from somebody, it doesn't count.
Exactly.
But like where does that line stop?
Oh, I don't have the bag on me, but I'm going to just go to a couple bumps.
That gives me a lot of energy too.
Oh, it's not, these aren't my pills.
I just took one from my friends.
It is about the same.
Yeah, you could say it's the same thing.
Like you're not buying, you're not buying this shit.
I didn't spend any money on it.
Yeah, you didn't spend any money on it.
I didn't buy this.
You just benefited from it.
But I could say, like, doing a couple bumps when you're drunk is beneficial.
If you got to drive home and you're wasted, you got to do a couple bumps to get you home.
What's the harm in that?
Where's the harm in that?
A little cocaine.
I mean, you're not doing it every day.
You're not abusing it.
You're not a cokehead.
I'm not buying it.
You're not buying it.
I'm not holding it.
You're not holding it.
You're not, whatever.
I mean, I think cocaine should be illegal.
I mean, legal.
Cocaine should be legal.
Why do you think it should be legal?
Because if it was legal, it would be safer.
If it was regulated by the fucking FDA and the government said, hey, you want to buy cocaine?
Yeah, you can go.
You can, do you know you can get prescribed cocaine?
I learned that on a podcast.
Cool.
You can get prescribed cocaine legally.
Where?
Anywhere.
Like, it's a, there's a medical condition.
I forget what the fuck it is right now.
Maybe you can look it up, producer.
There's a way you can go to the doctor and if you have a certain medical condition,
You can get prescribed cocaine.
I was listening to a podcast.
I have anxiety.
Does that work?
Like with a weed card?
Hamilton Pharmaceutical.
You know Hamilton who has the show about doing drugs?
Yeah.
He said it.
He said that he met a guy.
Hamilton said it.
Yeah.
He's kind of the authority.
He's a drug god.
He's the drug lord.
He's the drug lord.
He's the drug overlord.
Yeah.
But no, no, no.
If cocaine was regulated and it was safe and it wasn't cut by some fuck lord in his, in a trap house,
cutting it with fucking borax.
And it was actually safe to use.
under certain circumstances.
Like a cocaine bar?
Not recreational.
Recreational?
We're talking about like a hookah bar?
There was a limit.
If you're fucked up,
I mean,
it'll blow your mind the amount of people
that sweet pee knows and her cousins know
that are like in their 20s
that do cocaine every night of the week.
It blows my mind.
Everybody does coke.
It's insane.
Still, like, even people my parents age are still doing it.
I never realized it.
Why do you need to be 60 years old doing Coke?
You're a fucking death wish, bro.
Dude, I never realized how many people did it.
Yeah, it's everywhere.
It's fucking insane.
Yeah.
It really blows your mind when you go out somewhere casually and you just see people like doing coke.
Or you like see people in the bathroom.
You see a baggie somewhere or you see like somebody in the bathroom.
You're just casually going to the bathroom and you hear somebody at the stall doing.
Yeah, yeah.
Like, why does it surprise me so much?
Yeah, we're the weird ones because we don't do it anymore.
Right, we don't do it anymore.
Yeah, but it's so surprising.
But when we did it, or when I used to do it, like back in the day when we were younger and we'd go into a fucking bathroom stall and sneak a couple bumps in, I always thought like we were fucking breaking some crazy law or we were being so deceptive.
But now, I go to a bar and people don't even give a fuck.
No.
They do it right out in the open in line to go to the bathroom.
Yeah.
You don't even need a stall anymore.
It's just a little, whatever.
So what I'm saying is like if it was legal and all of the shit was, it was safer and not cut with like really dangerous things.
and, you know, it was regulated.
Like, if you didn't have to go to a drug dealer.
It was taxed and regulated.
It was taxed and regulated.
Maybe your doctor only gives you an eight ball a month.
And you got, okay, I got to conserve this eight ball for the month.
That ain't happening, boy, I tell you that much.
That's the, that's the problem with it.
That's the problem with it.
Once you start, you can't stop.
Mm-mm.
Was it once too many?
One's too many, and a thousand ain't enough.
A million, boy.
A million ain't enough.
That's a fact.
Dude, I don't understand how so many people,
like the guy fucking Billy Corbyn I interview,
the old school people who are like,
from Hollywood, these movie producers,
people who make all these famous documentaries,
they claim they've never done cocaine.
Yeah, I don't know.
I mean, there are people out there,
but I feel like, too,
a lot of people just aren't coming to terms
with the truth of their past addictions.
Or maybe they're still doing it.
They're just like, oh, no, I don't do that.
Yeah.
How are you going to be around all that and, like,
do the film and, like, not be a part of it?
Like, don't you want to see what all the fuss is about?
No
You don't need that
You made the cocaine cowboys documentary
The one of the most famous cocaine
Real Life documentaries
In the history of the world
And you're connected with like the sweetest...
You live in Miami
The best cocaine in the world
Is just like coming to you
And you're meeting all the people
That have their connections
Than anybody
But never
Had the interest to just give it a whirl
That's some willpower if that's true
That's some willpower.
Or it's some shitty lying.
What do you think?
Do you think he was lying?
Yeah, I do.
Do you don't believe him?
I don't believe him.
I feel like you can see through people.
I feel like once you do drugs and like you talk to people about doing drugs, you can see it.
When you make eye contact with somebody, like you can tell if they've like been in it.
It's weird because everyone likes to talk like no one has shame and talking about doing any other kind of drugs.
Like like smoking pot, taking mushrooms, doing acid, those kinds of.
of drugs, like the psychedelic drugs.
Yeah.
But when it comes to uppers, nobody, it's like, they avoid it like the plague.
Nobody wants to admit to taking them.
What do you think that is?
I don't know why that is.
But nobody wants to admit to ever trying cocaine.
I think it's just got such like a stigma to it.
Yeah.
Why?
It's just the way that it's talked about in the news and the way people.
It's not in the news?
Yeah, like, well, I mean, like, how, like, you, like, hear about it.
Like, whenever people talk about it's like, cocaine is,
like this, like, awful thing and, like,
the drugs led to murder,
and then the, blah, blah, blah.
It is kind of, like, a gross thing.
Yeah.
You snort it is kind of gross.
Yeah.
I don't know.
It was fun.
Snorting is kind of safe.
But I'm really grateful.
I don't do it anymore.
Grateful I did it.
Cool.
So what that was all about.
Like,
I think it's cool that, like,
we got out of our system early.
Yeah.
You know what I mean?
Some people are nerds and they don't get exposed to it later
until, like, later in life.
Yeah.
Like in their 30s or 40s.
They try it for the first time.
And they got so much to ruin at that point.
If you're trying it that late, you're a fucking loser.
Yeah.
But if you tried it and got out of your system in your early 20s, mid-20s,
then I feel like that's fine.
I feel like that's normal.
I feel like the people that try it in their 30s are the people that end up like,
it really hits you hard.
Yeah.
Like, wow.
I've been sleeping on this for way too long.
I better make up for lost time.
Yes.
And then like you just lose your entire life completely.
Yeah.
Instead, you know, we almost had some near-death experiences in our 20s.
from doing too much cocaine.
We learned our lesson.
We went through the real world.
We ain't no Michael Rappaports over here.
No, we're living.
We're living.
Fuck yeah, brother.
Doing it, man.
But about, like, legalizing shit.
Like, when I got my card in Illinois,
like, a couple months later,
I guess ketamine became legal.
And, like, get your ketamine card today.
Wait, what the fuck is ketamine actually?
I have no idea what it actually is,
but it's just, like,
a similar kind of, like, stimulant
that just gets you super fucked up, apparently.
It's a horse tranquilizer, I think
Is it the shit people talk about?
No, no, no, no, that's spice.
I'm thinking of spice.
In prison, people smoke spice.
You heard of the stories about that?
Uh-uh.
Okay.
Yeah, I don't, never mind.
Spice is the fake weed, right?
It's fake weed, yeah.
They smoke it in prison, and they're, like,
they, like, start having seizures after they smoke it,
and they, like, freak out.
I have no idea what ketamine is.
Ketamine is.
Not prepared to go in depth with it, but, I mean,
it's just, like, I think at some point everything will be, like, legal.
to some extent, or, like, decriminalized.
Have you tried smoking crack?
No.
I got offered crack once.
Really?
I had a photography job that I went and, like, took pictures with this guy and his fucking
family.
He picked me up.
Should have been a huge red flag right here.
8 a.m.
Oh, you told me this.
I told you this before.
Fucking dude picks me up in, like, this fucking beater-ass astro van, 8 in the morning in
Chicago, standing on the side of the street.
Like, him, his family's in the back.
I get in the front seat.
There's a cooler in the middle.
He cracks a beer.
on the seat belt that he's not wearing and gives it to me.
So we just start drinking on the way to the thing.
And then like, we just keep drinking all day and take some pictures.
Yeah, cool, whatever.
Get lunch.
Go home.
And then, like, he's like, all right, I'm going to take him home.
And so we go out to the car and then there's this homeless guy that lives on the block too.
He gets in the car.
Like, okay, this is cool.
I guess he's got a random homeless guy.
I guess he's like his crack buddy.
Like, whenever he wants to go smoke crack, I guess you don't want to smoke crack alone.
I don't smoke in the morning.
This was in the afternoon.
This is early afternoon.
So he drives me home, stops at the bank, gives me money.
And he gives me the money.
He goes, so me and my guy back here, we're going to go smoke some crack.
You can keep this money, or we can go spend it on some crack and smoke it together.
I think I'm going to go home and take my money.
I really appreciate this.
You guys enjoy the afternoon.
Oh, my God.
That's a great fucking story.
One of the many twists in terms.
In Chicago.
That's the best.
Family photography.
I've never been offered.
But I always thought that I would want to try it before I go, before I die.
I want to know what it's like.
You know, all the jokes and all the stand-up, all the Dave Chappelle that I've watched.
Like, I want to know what the fuss is all about.
It's not going to end well.
No.
There's never a story like, he smoked crack and then he really turned his life around.
No.
It's usually like, it's got to be doing just like doing a lot, too much coke.
Maybe.
It's got to be the same.
It's the same thing, chemically, right?
It's got to be different.
It's got to be different.
There's no way.
I say it just hits way.
harder and it wears off way quicker.
That sounds terrible because
Coke already doesn't even last long. Exactly. Why would I want
this to be like even more like like gotcha.
Gotcha bitch. Gotcha. Yeah, you're right. Now you need more.
Don't smoke crack. Don't smoke crack. Don't smoke crack. Don't smoke crack.
Don't smoke crack people. Smoke cigarettes.
One cigarette. One cigarette. One cigarette. Every once in a while.
Occasionally. Enjoy a cigarette. Don't smoke it. Don't buy a pack of cigarettes.
Yeah. If you see some fucking loser who bought a pack of cigarettes, you can bum one of his
cigarette.
Yeah, without, but first,
make sure you,
that's a good start.
Criticize them for buying the pack,
but then take one.
Yeah.
And smoke it.
No, no, no.
Take one first, then criticize them.
Because if you make fun of them.
As you're smoking it.
Yes, yes.
So that way, like, you're on their level.
So it's like, hey,
I understand what you're going through because I'm smoking too.
Bro, watching Mad Men made me want to smoke cigarettes.
Watching people smoke cigarettes makes me want to smoke cigarettes.
Can you relate?
I mean, it's just all the trigger.
Like, it's, again,
it's just like the habit.
You see people smoking and you see people enjoying it.
Yeah.
triggers that thing in your brain.
I was like,
oh, yeah,
I do like smoking cigarettes.
Or,
oh, yeah, I do like drinking.
Oh, yeah,
I do like fucking doing drugs.
Like,
whenever you see people doing it in movies,
it triggers it in, yeah.
This is my first drink in, like, a month.
And I haven't smoked weed in, like, three weeks.
Damn.
Any reason in particular?
Yeah,
I had a,
like, a panic attack three weeks ago.
I smoked too much,
and I took a fucking edible.
And I was, like,
I was in bed having,
like, a fucking panic attack.
And it was the worst thing ever.
I'm glad you made it through
Too far on the edible, bro
I don't fuck with the edibles
Went way too far
I've never been that fucking disturbed
Did you almost go to the hospital?
No
No, I just sweat it out
I sweat it out
And I was like
I'm fucking done with weed for a while
Just rode it out
I'm a lightweight when it comes to that shit
I feel like you never learn your lesson though
No
You always fall off a cliff eventually later
You'll learn your lesson for a couple months
And then eventually you'll
You'll fuck up again
That's your style though
Like too much all at once
Yeah
There's no
There's nothing in the middle
Bro
You're either like
You're a fucking haul gas
No break
You're a fucking haul gas
You're the same way
I've toned it down a little bit
You're the same fucking way
Bro
You're all or nothing
Yeah I can handle it a little bit better
I can ride it out
Let's get a little quiet
Yeah we have addictive personalities
Yeah
Yeah we do
Fuck it
I think that's like a part
Of being like a hyper creative
person too is just like
I don't know it's like something to
help like calm the chatter
and like the overthinking of
everything and over analyzing. Yeah.
Yeah, the overanalyzing is a fucking
problem dude. Yeah. Big problem.
Do you think way too much about nothing
and then it gets in your way?
And you think the weed helps with that
but it just makes it worse honestly. Yeah.
Because then it like really makes you think about it
and then you go like start really going inside
and seeing those things. Which is, I mean
that's that that's the biggest thing about
the biggest difference between shit like coke and weed
is because you do coke, you don't really get anything
from it when you're done.
If you get really high,
at least you kind of like
you take something from it.
You're like, oh, wow, I realized this.
Or like, I thought about that. And you can remember it after.
And you're like, oh, that actually made sense
that I thought about that because that's an actual problem.
Yeah.
You know what I mean? It's like pulling weeds kind of.
Yeah.
But with fucking doing shit like Coke, you don't really get anything from that.
You're just like, I fucking wish I'm never doing that again.
You're just stamping in the garden.
And not pulling the weeds.
All you're doing is fucking stealing all of the dopamine from the next week right now.
Fucked.
It's the worst.
I know a lot of people who are very successful and function off it every single day.
Yeah.
It becomes habitual.
It's like caffeine for them.
It's like they need it to function.
After a while, your body gets used to it.
And it's like a part of your body's chemical balance.
I wonder if it's a, I mean, do you think normal people know as many people, like, know the amount.
of people in their circle that
regularly do that shit?
Do you think it's just because of the area we live in
maybe? It's everywhere. You think?
Yeah.
I've lived over other places and I've seen just as much
cocaine use. Shit, I saw people
in fucking
like meeting rooms. Like
every Friday, hey, let's party.
Cool. Everybody starts drinking or whatever.
Like people duck off to like a backboard room and fucking
hit a couple bumps.
Yeah. I don't know. I don't know because I've never
left this town.
It's the creative center of the universe, bro.
You got no reason to leave.
Seminole is the creative center.
I'm like the only person.
Me and Amato.
No, no. Amato even fucking left.
Amato left.
I never left Seminole, bro.
I came back.
You did.
Twice.
When are you leaving next?
I think I'm here.
You think you're here?
I'm in it.
It's a great base.
I like it here, bro.
It's a great base.
I mean, you could travel anywhere around the world,
but like living here and having like this area
I mean
now we can it's easy to say
I told you so now because everybody's moving to Florida right now
yeah because of the fucking pandemic
but yeah because it's like everything's open
right it's like nothing's even happening
and now everyone uses excuses like oh it's better
because it's open but oh the taxes are better
taxes are better and all that but
now they use that as excuses but the only people who really benefit from now
are people like Tony Robbins
who have like an insane amount of money who saved Tony Robbins probably saves like
a hundred million dollars a year by living in Florida instead of California.
Right.
But,
but this part,
bro,
this part of Florida is really great.
I'm a fan.
It always,
it sucks you back and it's like,
you know,
been around,
go places,
you see shit,
but like home is home.
And this is a good place to be.
And it doesn't matter,
like,
after seeing what I've seen and like the places I've,
gone and worked and shit.
It's like,
you can do anything from anywhere
with the right attitude.
Like,
you don't need to be somewhere physically
to do something cool.
You just got to be in a good place mentally
and, like,
have the right attitude
and, like, want to do the work.
And you can do shit from fucking anywhere.
Nobody's going to an office anymore.
It doesn't matter.
You don't need to be in a fucking city anymore.
That's why I feel bad for people like Mark.
Why's that?
Because, like, I mean, people like me and you and Danielle,
we're just like, we don't have,
yeah, we don't have to go to a fucking office anymore.
We can work from home.
We like,
working from home, like subcontractors, people who do creative work, people who do whatever,
employees of creative companies, they get to like, they love working from home.
They hate the fact they have to go in office.
But I also sympathize with people like Mark because they, they like, they, Mark created that
big ass office downtown.
Oh, yeah.
Beautiful place.
And he was like, it gave him life to see employees go in there every day.
And it gave, that was literally like his oxygen.
Yeah.
And now it's like left.
It's just like a rug.
And people don't want to go there.
bro, people do not want to go in there.
No.
And I feel bad for people like him because I can relate to him as much as I can relate to people
like, you know, myself, you and Danielle.
You know what I mean?
So it's a weird.
It's a weird thing.
I don't know.
I don't know.
I feel bad because I think there's something to like going into an office.
I do miss the like connection.
Yeah.
With people and like as much as like I used to fucking hate to like,
Hey, how's your morning going?
Oh, hey, what's up?
It's like, motherfucker, we just talked like six hours ago.
It's like, give me a minute.
When Danielle first met you, she called me or she texted me right after the time she first met you.
She goes, why the fuck are you and Luke?
Like, why do you guys act like the same person?
You guys have like the same demeanor and the same like shitty sarcastic tone.
We spent a lot of time together.
We spent way too much time together
It was so fucking funny, bro
That rules
That was great
That was a funny ass thing to like read
To hear her like
Make that connection
Because like I felt like
When I would go to
I would go into the office
Like
Prior to
Like us linking back up
I would go into the hawth maybe
A day a week
Two days a week
Whenever they had free lunch
Fridays
Free lunch Friday
I would go in
And even though I went there
One day a week
I felt like that
Like how you described
Like I'd walk in there
I'd be like
Of course I was stroll in at 11 o'clock
Yeah
Everyone else has been there since 8
And I'd be walking in
And seeing everybody like in their little cubicles
Doing their own thing
Like in their own little worlds
With their dogs
And their cats
And their whatever the fuck they have
Their flare
And I'm just like
I don't fucking want to even make eye contact
With anybody
You know what I mean
I don't want to fucking be here
It's just not me
Blinders
but at the same time
there's like a huge benefit
it's like doing this
like walking into that studio
is the same thing for me
walking into that office
and passing all those employees
and saying hi to people
is the same thing for me
as sitting down here
and having like a four hour conversation
with somebody I don't know.
Yeah.
It's like the same uncomfortable thing
feeling where like I don't like it
I'm uncomfortable with it
I don't want to do it.
But I get something from it.
It shakes,
you up a little bit. And I think the thing that you miss about it now, it's like, it's really great to, like, have the option to hate something when it's just pushed in front of you. It's like, here's this thing. I don't like this thing. But it's here no matter what. I don't like this thing. But now it's like taken away. It's like, actually, I kind of miss that. Why did I hate that in the first place? Why did that bother me so much? Yeah. Yeah, you want things more when you can't have or when they're an option or when you can't have them. Yeah.
but I don't know
discipline is like the biggest thing
I think I think discipline
is one of the biggest things
that I've learned from this
or like learning from
talking to people
or learning from
I mean discipline is one of like
the most important things I think
until like coming up with creative shit
yeah
is having is being disciplined about like even a routine
or
processes of doing shit
or sitting down and trying to get better at something,
like it doesn't matter how good, how creative you are.
Creative doesn't mean anything.
Uh-uh.
It literally is like, it means nothing unless you have discipline with it at the same time.
Creative is just like, how many times can you show up and still have the same attitude?
It's talent with no direction.
Yeah, I mean, to a point, but like anybody can be creative.
It's a muscle, like you said earlier.
It's like, you just got to show up and, like, do the work and prepare your,
self. And when I say self, I mean like your head, like your mind, your body and like everything.
Like you can't think of shit unless you're like snapping and like peak performance.
And you got to treat yourself like an athlete to be able to think clearly and to be able to come up with like really cool shit that people want to hear.
It's like, you know, like you work out a lot.
You do like the supplements and like you care about that kind of shit.
And like you care about like brain optimization, health optimization.
And it's no different than the way like people in the UFC treat themselves.
or people at any elite level treat themselves.
Like, this is a job.
Yeah.
Like, I don't fucking drink during the week.
Like, I treat my, like, I eat super clean.
I stay super hydrated all the time.
And, like, I make sure that I get enough sleep because, you know,
that's how you perform.
And then that's how you develop that your brain.
And, like, if you show up, like, whatever you want to work on,
whether it's, like, being creative, whether it's talking to people,
whether it's fucking playing Fortnite.
Like, you got to be in the right state of mind to be able to create and produce.
and like rise above everybody else.
Yeah.
I'm super fucking drunk right now, dude.
I've had like three of these whiskies.
Bro, you're nodding out over there.
I feel like you didn't hear a goddamn word I just said.
I'm just getting fired up right here.
Dude, your tolerance is so much higher than my...
And you're slamming a bud light.
I've got to back it up.
God damn, son!
How do you feel now that you're not vegan?
I feel good.
Do you feel any different or no?
Um, how long were you vegan for?
Seven years.
Seven years?
Yeah.
Like, strict?
Not super, I do you like cheese every now.
Did you sneak some shit in when Sam wasn't around?
No meat.
No, never.
Never?
Never.
We were in it together.
You weren't like, I don't go behind her back for anything.
Like, no.
I know you walk into 7-Eleven and you see those slim jim staring at you, brother, and you want to snap into a slim gym.
Ooh, I see those, those greasy glizzies on the fucking roller, and I just want to.
No, I don't.
I don't do that kind of shit.
Because, like, again, it's all about, for me, what it was.
Like, I went vegan when I started, like, going to an office.
And that was a way for me to, like, almost, like, put up a wall between me and, like, everybody else.
Because, like, I also didn't, like, I was sober for most of the time that I was, like, at those places, like, when I was working.
Because I didn't want to, like, make, like, any, like, true.
Like, I had friends and everything, but I didn't want, like, those things that, like, tie.
me to those places because it was always just like a pit stop to get to like where I'm at right now
because I just wanted to like learn and everything things to tie you to those places.
Well so it's like everybody eats together.
Everybody does like same shit like, hey we're going to go to a restaurant.
Do you want to come with us?
Like, oh no, they don't have anything for me to eat there.
Like, oh, no, I don't drink so I can't go to happy hour.
I'm just going to go home and hang out with sand.
So it was like my way of just like kind of like, eh, I'm good.
But what was it?
What were you saying?
I forgot.
It's about going vegan.
Oh, vegan for seven years.
Oh yeah, yeah, yeah, you were saying when you were up in Leo Burnett, you went vegan,
and it was also a way for you to, like, disconnect from the people that were there.
Yeah, and it was also just a way to, like, clear my mind.
I was, like, going through a lot of stuff, and I felt like, you know,
like changing my relationship with food was a big way for me to also, like, get off of, like,
the old habits that I had, and, like, I just kind of wanted, like, cut that, like, I don't know,
it's, like, it's hard to explain because I've never really, like, thought about it until right now,
but I think the biggest thing that I enjoyed about, like, being vegan was just,
I felt like it was something that me and Sam shared together no matter where we were at,
because we didn't get to spend a lot of time with each other because we were always working,
but, like, I always knew, like, wherever she was, like, we were, like, in this thing together.
Yeah.
And the thing that broke me was fried chicken, because I had this thought when I was, like,
Oh, yeah.
Do I really want to go to the rest of my life without eating fried chicken?
So, that's what broke me.
And I don't feel any different.
I feel just as easy.
You feel the same.
Yeah, I didn't get sick when I transitioned out of it.
Yeah.
I didn't like.
A lot of people like to hyper sensationalize, like, the difference of being vegan and not being vegan.
I mean, I don't know any of the science.
I don't know any of the research.
I don't know whatever, but, like, I don't feel any different.
I feel good.
I'm also grateful, too, that, like, a lot of, like, one of the things that always really bothered me about it was, like, say you'd go somewhere.
and somebody would make something for you,
like, oh, we made this.
And then you have to say, oh, I'm vegan.
I can't eat that.
Thank you for your generosity,
but please just put it in the trash.
I'm not going to touch it.
And that was something that always really bothered me,
like having to say no to people's generosity.
And I think that's the thing that I'm most grateful for,
transitioning back into just eating, whatever.
Yeah, I mean, I get it.
I feel like, I mean, I hate eating.
like sweet pee loves buying the fucking like public's chicken breasts that are like this big oh yeah they
know they were injected with all the most fucked up shit what animals did this come from right yeah
some fucking chicken on steroids like i hate i always feel like she eating that but she loves buying it
but she doesn't like it's a good deal it's a great deal they were bogo it's a good deal they were bogo
you gotta look past it it's a good deal like i don't know i feel like eating for me eating like chicken's
I don't mind chicken.
Chicken, chicken all tastes the same.
It tastes like whatever.
It depends on what sauce you put on it.
Yeah, sauce.
But like sauce dripping.
Dripping sauce on it on the chicken?
But like, like eating like a good steak to me is like eating a dessert.
Yeah.
It's like it's so fucking good.
It stands on its own.
It doesn't eat anything.
Yes.
You don't even eat anything.
Like I could just eat like like going to Ruth Chris with Mark just ordering the fucking big T-bone or the.
the rib eye with
that garlic sauce butter
all over it, dude.
Like, there's nothing better than just eating
just a big, fucking juicy piece of meat
with nothing else.
There's something really cool about just, like,
eating with a knife, too,
because that's something you don't really do
when you're vegan.
Yeah.
Because everything, like, a lot of beans,
a lot of greens, you know, a lot of veggies.
So it's all just, like, bowls and grains.
And you don't really need a knife for anything.
Have you ever gotten, like, blood work done?
and looked at it.
You do it a lot?
Well, I had a health screening at one place that I worked at when I was vegan,
and it came back like fucking A1.
Really?
The healthiest fucking person in there.
Really?
And then I got it done again, like a couple weeks ago,
after I've been eating meat for like a year,
and it's like everything's still like...
Same?
Yeah.
That's interesting.
I got mine done a couple, like a month or two ago,
and I had super high cholesterol.
Mm.
And I'm like the healthiest.
I'm like the
You're on it
I'm super on it
With what I eat
Yeah
I pay more attention to what I eat
Than probably anything else
Yeah
I'm very conscious
Conscientious about what I eat
What I put in my body
And everything
And I try not to eat
Shit,
trying to eat carbs
Try to only eat vegetables
And meat
And I had really high cholesterol
So I'm like what the fuck
So I email this guy
That had the podcast
This guy Dom
Who's a
Oh yeah
The scientist
Nutritional scientist
The weightlifter
He's a yeah
The guy who deadlifts
Yeah
He's the only person I know who's dedicated his life to nutritional science and how it affects your body.
And the cool thing about him, like he's his test subject.
Yes, and he tests everything himself.
He literally tests all these products on himself and test his blood every single day to the molecule, to the fucking whatever it is.
And I was, I was texting him back and forth about it.
I'm like, dude, I'm like freaking out.
I'm like, I'm going to have a heart attack any day now.
My cholesterol is through the roof or whatever.
And I found out he's like, cholesterol is a.
myth. He's like high cholesterol is not bad. It's like it's been this thing, this propaganda that
people have pushed on us like for years that high cholesterol automatically relates to heart
disease when it's not because there's a lot of he's basically, he was showing me that he basically
sent me all these studies of these crazy athletes that do like that are like marathon runners
and triathlon people who are super super keto and all they eat.
eat is meat and they don't need any carbs or whatever.
And these are like people that run
10 miles a day when they're not doing marathons
so on their off days.
Just a casual attempt.
And they have super high cholesterol.
Hmm.
I wonder why that is.
But it's like some sort of like, I don't know,
I guess it's like a genetic thing or whatever,
but his whole thing was with all his studies,
he's been,
he's come up with the hypothesis that cholesterol is not bad.
It's a, it's a myth that's good person on us.
Like you know what?
it's not bad.
It's not. Not anymore.
I'm gonna go ahead and say it, not bad.
But a lot of people agree with him, though.
I mean, he's just like a scientist that people can agree with now.
It's like, he comes out.
I was like, it's not bad.
And he's like, see?
Told you.
Yeah.
Now he's like that person.
Yeah.
But it was weird.
Who fucking knows.
Who fucking knows, man.
Everyone's different.
And that's the thing, too.
It's like you can't just do what you think is good because it worked for somebody else.
You got to do like what's good for you at the end of the day.
Like, what makes you feel.
good.
Yeah.
What does fucking Bud Light?
Bud Light.
Bud light.
Cold beer on a Friday night.
Cold beer, some teeling and some liquid death.
You know what makes me feel good?
What makes you feel good, Luke?
A pair of jeans that fit just right.
Woo!
A cold beer on a Friday night.
And you know what?
I'm going to turn that radio on.
Luke stir, let your hair down.
I'm letting my hair down.
Ooh.
Oh boy.
And a little timeout.
We should make our own country song.
We should.
Me, you and a motto.
Should make a country song.
Yeah, we could get Jake to stand in for, like, the guy singing it.
That opener up song was, that music video, but that was really whack.
I didn't see the video.
I was not impressed with it.
No?
I saw beans were being poured on somebody in the Instagram clip.
Really?
Did they pour beans on somebody in the video?
I don't know.
Hey, pull the, uh, open her up music video.
YouTube, open her up.
Oh, they actually released the whole video.
It wasn't just the teaser?
They released it yesterday.
I'm glad we're doing this.
This is cool.
This was great.
We should do this more.
We should. This was actually fun.
Yeah.
Even if we got Shane on here, it'd be really fun.
Like, just us three talk.
We'd talk about, like, funny shit.
And we, like, actually, I think it was good.
I think it was, yeah, I was a little, like, I was, how can I carry a fucking podcast?
I haven't talked to anybody but my cat in the last fucking two months.
It's like, it's like an exercise.
It's like a mental exercise.
Yeah.
For me at least, because I suck it.
I suck at communicating, but.
And you know what I'm grateful for?
Like, we actually got to, like, talk about shit.
Yeah.
Because we never.
Yeah.
Yeah.
Talk about it.
Everything else is so like whatever, like in passing.
Right.
It's like a text about this, about that.
It's not really like a wholesome communication.
Is this?
And you know what?
It's like I said, like can two bros have a conversation in 2021 without it being on a podcast?
I think my answer is no.
That's a hard no.
No.
Nobody is having this conversation.
No.
Without microphones in a camera.
Dude, that's insane.
I think that's the title of this podcast.
Can two bros have a conversation?
We'll see if that clickbait works on the 50 people on.
I don't know. That's a hard clickbait to think about. Look at that. Let's watch it. Let's
let's end the podcast by reviewing this music video. Jelly roll. Open her up. Volume up.
Hey, Dan. I get the door. Get the door. Whip it. Oh my god. This pubes. Hey, what's up?
Hey, Sam. How many times is he going to be jerking off in this video? Is he drinking
Basil Hayden, that ain't country.
That is not a country. Is that really Basil Hayden?
Look like it. Danny, I don't think I could
turn it up anymore. I think you have to turn up the TV.
You have to use the TV remote.
Take it.
You want some whiskey?
We got some good whiskey, Sam.
Open room!
Open road! Oh my God.
I want some C-section
scars. I mean, I'm into it.
It's fun. I appreciate it.
Yep.
For a guy from New York doing country, I'll take it.
But he's been in Florida for like two months and he's already singing country songs.
I think it's getting to him.
A pissing section.
Do you think this is going to be the song in the summer?
Florida's been opened up like this since July.
You should see crabby bills.
This ain't even shit.
That's a light crowd.
First of all, these guys are in Miami, so they don't even really live in Florida.
That ain't Florida.
Miami's not Florida
That's pretty good
Alright, we're done
We're done
We did it
Alright let's do it next week
Fucking nailed it
Listen to the new cannibal corpse album
Wooo
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