Date Yourself Instead - why you should bet on yourself

Episode Date: September 18, 2025

In this episode, I’m diving into the importance of choosing you and really investing in yourself so you don’t end up with regrets later. I open up about my own journey of rebranding my business and my podcast, Date Yourself Instead—why I felt like it was time for a big change as I continue to grow personally and professionally.I share some of the transformational experiences I’ve had over the past few years, what went into my decision-making process, and why authenticity has been the key to everything. For me, it all comes back to self-trust, betting on yourself, and fully aligning with your real purpose.00:00 Introduction: The Odds of Regret 00:32 Personal Journey and Transformation 01:13 The Birth of 'Date Yourself Instead' 02:36 Rebranding: A New Era 03:46 The Decision to Rebrand 05:02 Betting on Yourself 07:46 The Power of Authenticity 09:45 Challenges and Reflections 11:08 Future-Proofing the Brand 12:35 The Importance of Self-Investment16:11 Embracing Change and New Beginnings 35:31 Conclusion: Believing in Yourself

The odds of regret are 100% when you don't choose yourself and when you don't invest in yourself. The odds of regret are 100% when you do not choose yourself and invest in you. On today's episode, I'm going to be talking about the rebrand and what I've been doing and what I've been up to. I want to tell you guys why and tell you more about what's been going on with me and my journey and why I've decided to fully blow up my current business model and my brand and start over again. I was on the phone with my parents last night, kind of venting out and I was telling them that every few years, I feel like I always have to burn my identity down to the ground and start over again. Every few years, I change so much as a woman and I almost don't

recognize myself. From three years ago until now, I feel like a completely different person. A big part of that attributes to being in a long-term relationship for so many years versus not. Now, it's been almost two years. I've been single for almost two years now. And I've changed and transformed so much as a person in that time frame from that breakup until now. When I started date yourself instead, I was going through it. I was going through a lot. I built that brand out of pain.

I built that brand out of a really dark time in my life. And now that I've come into a totally different era of my life where I'm finally really grounded. I'm finally loving myself again and who I am and I love my life and my routine. I've changed pretty much everything about what I do, who I surround myself with. Just like every little piece of me feels so different. It just felt like the current podcast, date yourself instead, even the name wasn't resonating with who I am at my core anymore. And I always tell people, I think the key to success, I think the key to building a business and having it be as big as possible and as successful as possible is being so authentic to who you

truly are. At that time in my life, when I started the podcast, I was being truly authentic. I was going through a breakup. I was learning how to date myself. I was learning how to be single. I attribute a lot of my success to being so true to myself within that period of my life and just talking about my real life experiences, talking about dating, talking about everything that I had gone through. I think a lot of the people that were listening at that time, they could relate because a lot of you were also going through the same things. But as the years have passed, things have changed. And now I'm in a season where I want to talk about so many different things aside from dating. I want to talk about business. I want to have guests on the podcast that can give you advice

from a totally different point of view. I want to talk about relationships, but not just romantic relationships. I've met so many amazing people over the course of the last six months living in London that have inspired me to rebrand and change my whole life. There's so many different parts to me and to list in general as a whole. And what better way to announce a rebrand in a brand new place, in a brand new studio, on the 1st of September. Right now it's September first. I might pose this next week or the week after. But September, I feel like in general, is also such an amazing month to reset, to recalibrate, and to really think about who you want to be in the next few months into the new year. I think September is often a better time than

January to start rebranding, working on your goals, and becoming a totally different version of you. Every fall, I feel like, is an opportunity to reset. So everything is happening in perfect divine timing. I was supposed to announce this rebrand two months ago, and it just didn't feel right. And now that it's September, I don't know, something's changed. So I've dyed my hair, which I think is a really transformative change. It helps me feel different internally. I think hair is such a big identity thing for me and for everyone. So that was a nice change. I'm also moving, I think, to Notting Hill. Or maybe on and off, I'll be in Chelsea and then back to New York. We'll see about that. But there's just so much happening as I'm rebranding and I want to take you guys along

with everything. I know you guys follow me on Instagram and you see everything I'm doing and where I'm going and the places I'm traveling to. But I think from September on, I'm going to be grounded between New York and London building this new brand. I want to take you guys through the process of it with me. I want you guys to kind of see like the behind the scenes of what goes through my brain and what I've been doing to rebrand. A lot of people ask me in my DMs about how to build a following, how to build a presence, how to build social media. How to build a social media. I definitely in general. And I think I know a lot about it because I've been doing it for 15 years and it's something that I'm really, really passionate about. I love the concept of transformation and branding.

So I'm really excited. That was a really, really, really long introduction. A new chapter has begun. A new chapter has started. Welcome to Liss. I'll never forget. I was out to dinner with my dad and his friends and they're all like these super cool authentic italian mobster guys and i was feeling a little bit down this was last year and this was before i decided to move out of new york and i was just feeling kind of uncertain about a lot of things in my life something my dad said to me which i'll never forget he looks at me as i'm like kind of rambling and venting to him about the direction of my life. I'm like, I feel so lost. I'm 31. I think I was 31 at that time. I was like, I'm 31 years old. All the people that I grew up with, they're married or engaged

with a family. They're grounded. They're settled. And I feel just so out of place sometimes. Like, I feel like am I doing things the right way? Because it feels like I can't really relate or connect to people the way that I used to. And it just felt like one of those moments where I was like, I know that I'm born to do things differently. And I like I just love what I do and I love sharing my stories and my wisdom. But at the same time, it could feel really isolating because you're like, there's no one I can really talk to about this. That's in my circle. And I was like, I just feel very lost. And he was like, your list, you are lists. You have to own that. Your list, you're not like everyone else. And that's okay. Sometimes just hearing it from someone else,

especially someone like your parents or someone that's close to you, it can really make a difference in how you operate and how you change the course of your life. I think it was really helpful to hear those words coming from someone who's really close to me because we often forget who we truly are because we're always consuming content nowadays. Everything is so fast-paced online. And we tend to look at what everyone else is constantly doing and we lose pieces of ourself in the midst of that. I think it's happened to me before where I knew how powerful I was. Like I know how powerful I am, but then I'll start scrolling and I'll start looking at other

people's lives and it'll leak your energy and it will make you question if you're doing things right. It'll make you question if you're missing out. It'll make you question if your path is just not as good as someone else is. And when he said that, your list, own it, I think it changed something in me at that dinner. It made me think about rebranding. That was the first moment I realized that I wanted to rebrand and restructure the podcast and change everything because I forgot who I was. I started labeling myself as a podcaster that talks about relationships and breakups and dating and healing. And although all of those things are great, I'm so proud of what I've built and I love the community that I've built and I love all of you guys so, so much. It's almost like I wrap myself up in the identity of a self-help guru or something.

it never sat 100% right with me because it didn't feel like I was showing all of who I truly am. It just felt like a small piece of it. When I was going through a breakup, it felt very authentic and relevant to talk about all of these dating stories and all of my dating story times. It felt so true to who I was in that moment. But as time went on, I started to become less passionate about what I was talking about because it almost felt like it was jailing me into an identity. And just reminding myself over the course of the last six months, specifically, I'm not just a girl with a podcast. I'm not. I have so many things that I can speak on. I have so many things that I could talk about. This doesn't make up who I am just because it's my current career path. That really was helpful for me.

I had to kind of reprogram my brain to think entirely differently on how I was going to approach who I am. I had to take a bet on myself instead of saying, oh, it's safe to just keep the name of the podcast, date yourself instead. I had to sit with it and it was a huge back and forth wrestle in my head. Like if I change it, will people unfollow me? Will people not like it? Will people not like me? What I have to say, I had to take a bet on myself and just say, listen, it doesn't matter what anyone else is going to think. This is being authentic. This decision is my truth and I'm going to live in my truth. Obviously this isn't some dramatic change where like it's going to make or break anything because I in my opinion think the content is going to get

stronger and more useful because it's more me. It's scary to make a change. The fear of the unknown is a little bit intimidating. When you've solidified a brand in order to break out of that branding, you have to really risk it and take a bet on yourself and understand that you trust the vision more than anyone else does. And you understand the brand and the future vision of the brand more than your community does. And sometimes that comes with backlash, right? I was watching a interview of this woman, Criselle Lim. She is the founder of this fragrance brand that I love called Fleur. She was discussing in an interview how she knew that she needed to future proof the brand. And I loved that expression, future proof the brand, which essentially means

that you're not thinking short-term about what the people want. You're thinking long-term about how this brand is going to stick around forever. In the current moment, as you're future-proofing the brand and as you're solidifying what it will be for the next 50 years, there will be backlash. Like, there will be people that don't like it or people that say, you shouldn't do that. I love it. Keep it as it is. That's just part of it. That's just part of the rebrand. I really loved that she said that because it made me realize that this was the best decision.

By changing the podcast, it meant I would be choosing myself and future proofing it. I am Liz. This is who I am. There's no changing that. So in order to really scale and in order to take the podcast in the direction that I know it has to go in, that's what I'm doing. And it's really cool. And it's really exciting. And I just feel like part of that process too is going to be exciting because I get to share it and I'm going to show you guys what goes on in my brain throughout that process so you can transition with me. The beauty about betting on yourself is that you become the asset. You become the main character and you reprogram your brain to believe that anything is possible because you're just focused on you and your energy. When you know

that you're betting on yourself, you really have nothing to lose because it's you. You're not making a bet on someone else, you know what you're capable of. You know everything you have to offer. You know how amazing and powerful and valuable you are. You know how much you could bring to the table. You know how incredible you are. So when you bet on yourself, it's actually less risky than rebranding into a totally different name or rebranding into, you know, a different career field. Anything that's external, I think there's actually more of a risk than just saying, you know what? I'm going to make myself the brand because I know how powerful I am. I know what I can do. I know what I'm capable of. Bottom line. Betting on yourself means you're able to invest

all of your time and energy into what you offer, into your personality, into your physical appearance, into your mental health, into your spiritual health. Every little thing that you do for yourself matters. People will feel how your energy shifts. When you take the attention off of, I need to do all of these things to please everyone else and you start making it about you, everything shifts. That's something that I've learned in building a personal brand because I know a lot of people now they want to, right? They want to because they're like, I know that I'm really good at this and I want to showcase it. For example, my brother, he's an amazing, amazing musician and he's starting to post music videos again and he's like, I really want to post more videos of me playing the drums, playing piano, singing. My advice, whenever someone's

like, I really want to build a personal brand, but I don't know where to start, is just keep investing in the mindset that you know that you're the best. You know that you're capable of anything. You know how incredible you are. I have come a long way in the last few years with betting on myself because I think in a way, date yourself instead was a mask. It was a mask because I was in pain going through a breakup and I wanted to take a break from men and I wanted to take a break from investing all of my energy into men. And it was a mask because it allowed me to build up this identity of feeling empowered as a single independent woman. And there was a time and place for that. I love what I've built. As I said, and I'm so proud of what I've built. And I'm so proud that I was

able to build a platform where I could help people and share my wisdom and really maybe hopefully make an impact on other people's lives. However, I don't want any masks anymore. I don't want to brand myself as one thing anymore. I'm just me. I'm just list. Now I tell people when they're asking me, how do I start? Where do I start? Just invest in you, bet on you. Use your name, own who you are, and capitalize on what you're good at and what you're passionate about really think about what you love and base your whole life around doing what you love and obviously that is the most cliche quote of all time do what you love and you'll never work a day in your life but there is so much power in it at the same time because I think oftentimes we say we

love what we do but we kind of leak our energy and we kind of hide behind these like masks of oh yeah I do really like this but there's like a little voice in your head that's like I know I could do more. I know I'm capable of more. Over the last few months, I've had so many conversations with my friends, family, people around me, amazing people that I just met this past summer. And I've noticed this consistency in the conversations where everyone is starting to tap more into what they actually love to do. It doesn't always necessarily mean it has to be your full-time career. But just tapping more into what you love to do will make you more of yourself will make you more confident in yourself will inspire you even more to try new things

i think it's like a ripple effect once you start doing things you love to do it gets you in a good mood it gets you excited so you start wanting to do more things and then you might meet cool people through doing those things and then it's like a snowball effect where you start to become truly authentic to who you are something really special about investing in yourself and betting on yourself is that there's always a guaranteed return on that investment because it's you once again and you know yourself the best and you know what's going on in your brain when we bet on someone else's future or career for example like when we're hoping for something external outside of us to work out it's a little more risky because you don't really know what the outcome

is going to be but the one thing you can control is you and what goes on in your brain and your energy. When you invest in yourself, you know you're always going to get some sort of positive return in that. For example, when I make a routine to get my ass to the gym, to journal, to do sound healing, to call my friends, to make plans, to build a new business. When I structure my routine like that and I structure a schedule for myself, I feel so good when I have a routine in place, when I'm investing in my routine, when I'm taking the time to actually plan out and map things out, it makes me feel so good. It makes me feel very accomplished. When I don't do those things, which I've also slacked off and, you know, gone through periods of my life where I have made

zero investment, I feel not so good about myself. And I've noticed such a significant difference when I actually make the investment. I've also noticed when I make an investment in other people, that don't deserve my energy, it drains me. It leaks my energy. And I also don't feel so great when I do that. But when I re-center the energy back into myself and I say, you know what, instead of going on the state that I know intuitively, it's just not the right person, I'm going to go take a bath, maybe go for a walk, light some candles, meditate, and think about my goals for the next five years.

I'm going to have a better night than if I had went out with some guy that I know I'm probably never going to end up. dating because I chose to invest in myself. The same thing applies to career, right? If I dabble in a bunch of different things that I'm not that passionate about, it's going to drain my energy field. It's not going to do anything productive for my future. I could spend the next six months painting, okay? I'm not built to be a painter. It's just not something that I would want to do long term for my life. And if I spent the next six months doing it, I'm sure I would, you know, become better at it and I would get good at it. But in the long term, it would feel draining because I'm not really investing in me the way that I want to be investing in myself. But if I made a

decision and said, you know what, I'm going to rebrand the podcast and spend the next six months building on who I know I'm truly supposed to be, my whole reality is going to shift and bend and work in my favor to make me really successful because I love what I'm doing. Bottom line is you have to really love what you're doing. And then go all in with that. And that's how you get the best return on your investment. You can't fail at what you're meant to do. And you can't fail at what you're really, really good at. The painting thing, I'm like, that was a silly example.

But the reason I thought of that was because it is something I like to do. But if I decided to take my time and do that, it would be leaking my energy because it's something that I know long term, I'm not going to do, right? But when you go all in with what you want to do and you know you're supposed to be doing it, that's when everything shifts because you're fully in alignment and you're fully in your purpose. You will always get a positive return on that investment. This is something that I've learned over the last two years. You break the cycle of waiting when you start investing in yourself.

I went through a period of time over the last year where I was like, I don't really love talking about just dating anymore. And it was kind of boring me. It was draining me. And I was like, there needs to be a change. I don't know what to do. And I was kind of in this waiting mode and stalling for the right moment or opportunity to change my entire brand.

And every time this thought would come up, I would kind of push it down and I'm like, I just need to wait. I don't know what to do. I just need to wait it out. I stalled myself. But when I realized I could just rebrand into my name and who I truly am, the waiting game was over. I was like, this will be actually really easy because I'm just being myself.

like I don't have to sugarcoat anything or filter anything or pretend them someone I'm not or rebrand into I don't know like an ice cream brand or a painting brand like I don't have to do any of that I could just be myself and speak my truth and be authentic and it'll be easy it'll be an easy transition into the next chapter of my life because I'm just being me right the best influencers creators artists musicians that we see they're just themselves they're just themselves you can smell a fraud you can smell when someone's faking an identity or faking a personality. I think I was always waiting for the perfect opportunity to rebrand because I didn't know what I was going to do. I was like, I don't know like what I'm going to change the name to. Should it be the golden aura podcast because I talk about that a lot or should it be effortless because that was my original Instagram handle back in the day when I started social media and I was like, everything is effortless. I used to talk a lot about manifestation even back in the day. And I was trying to think of a really positive name to rebrand the podcast into. And then I was like, wait a second, why am I struggling so hard with

trying to change the name when I could just make it me and bet on myself? And that's where we're at. It just clicked. It felt so easy. I was like, oh, right. There's no questioning then because it's just me. When you do that and you trust that you are the brand and you trust that you are that powerful, you'll always be successful because it's you. Once again, it's just authentically being yourself. Another thing I've noticed recently is the more I tap into my style, what I'm wearing, my nail color even, my makeup, my hair, everything that I'm doing to rebrand and invest in myself, I've noticed that people are showing up differently in my life.

People are treating me differently. I feel subtly more respected. The reason I feel that is because, as I've said many, times on the podcast. Everyone is your mirror, right? Everyone is your mirror to how you feel internally about yourself. Towards the end of the date yourself instead era, I was so unsure about the brand that it translated into how I presented myself. I would have conversations with people and they'd be like, oh, what do you do for work? And I'd be like, eh, I have a podcast. I was almost embarrassed to tell them what the name of the podcast was, which to some people might sound crazy. And you're like,

what do you mean? Date yourself instead. It's such a good name. Yeah, it was a good name at the time. that I built it. But to me, it doesn't feel like me anymore. So when I would tell people about it, they were like, oh, that's nice. And I just felt so on edge and insecure about sharing the podcast because date yourself instead, those words in itself, it kind of sounds like cut everyone else out and just focus on yourself, which is good, but it's not me. Now I live with an open heart, an open mind. I want to be surrounded by people. I want to be dating the love of my life. I want to be married. I think people felt that I was a little bit insecure about my business. And obviously, once again, I was so proud of it, but there was always this force that

was like, you need to make a change because this isn't really who you are anymore. I felt out of alignment. And when you feel out of alignment, that's all that matters. It doesn't matter what anyone else wants or thinks. It's about you, right? So when I know I'm out of alignment, I know that there needs to be a transformation. There has to be some truth to astrology because I have four planets in the eighth house in Capricorn. The eighth house is about transformation, death and rebirth cycles, money, sex, and power. But it really is a lot about transformation. The eighth house is ruled by Scorpio.

It's super intense and transformative energy. And basically, like, half of my astrology chart is about death and rebirth cycles. So every few years, I've gone. through this where I built something successfully and then I was like I'm done but this is different this is like the biggest transformation for me that I've ever done career wise because so many people know me as date yourself instead it's like I think the biggest career transformation I've had to make but if you look at all of the biggest artists in the world musicians the reason they come out with a new album every few years the way they transform every few years it makes sense because

if you are a person that likes to evolve and grow and learn and change, it's inevitable that who you are and your brand is going to change. And it has to. Otherwise, you're not being authentic to who you are in real time and you're forcing stuff. It felt like over the last year, I was forcing a lot of the podcast episodes. Not to say they were bad or the content wasn't useful or helpful. I'm sure it resonated with so many of you. But it almost felt repetitive to me because I was like,

Like, there's only so many times I could talk about going through a breakup. There's only so many times I could talk about, you know, if this guy doesn't text you back. There is more to list. There is more to me. And I have to start honoring that. The other thing is betting on yourself means you fully trust yourself. You fully trust yourself and your intuition and your vision and your gut instincts. I knew I needed to make a change a year ago.

And it can apply to any area of your life too, right? when we are in a relationship and we know it's not right, it often takes us like an extra year to leave because we're scared to make the jump and we're scared to take the plunge and bet on our intuition and say, you know what, I need to get out of this because it's not right for me anymore. I felt that way about my business. Doing this podcast has been the most amazing experience. But about a year ago, there was something in me that was like, I need to do something different because I'm no longer happy with what I'm doing. doing. It also reflected in the numbers. I'm going to get very transparent here for a second.

So when I started the podcast, it was like running out of the gate. It was so fiery and so quick and so quantum and so fast. I was so excited about it. And because I was so excited about it, the podcast blew up because I knew at that time it was my purpose. Because I was living so authentically at that time. This was October 22, I believe, when I started it. Yeah, I think it was 22. Crazy. I knew it was going to be super successful because of how passionate I was about it. And I fully trusted myself and the vision and I was so confident in the initial brand. I was charting every single day on Spotify, top 10 USA, one of the top podcasts in the United States, For months, I was charting very high.

I think I was number four the following June, 23, on Spotify's United States charts, which is an incredible accomplishment. And I grew a massive audience from charting so high. Everything was like very fast, very explosive. And that showed me that I was doing something right, right? So I was really, really excited about it and really proud of it. I was so excited to wake up every day and go into the studio and record, and it gave me that confidence and that motivation to keep going. This last year, I kind of just felt burned out

and, like, I wasn't really that passionate about the podcast anymore or date yourself and said brand anymore. My number started declining. And I started falling off the charts. And there's so many people that listen, but it wasn't growing anymore. Usually, when something like that happens in my business structure, if I see that things aren't expanding and growing, I know that there needs to be a change because if something is staying stagnant for a year straight, that means that it's time to unlock the next level. There is something that needs to be changed. I just know this for me personally. I'm not okay with staying comfortable and having things be stagnant because I know that if something's stagnant, there's a reason why it's not growing. There's a reason why it's not

expanding. It's because of my energy state. It's because I don't feel strongly enough about it to keep the momentum going and to keep it evolving and expanding. So it even reflects in the data, like in the numbers. That's another point. There are so many things and signs that were pushing me to evolve and grow and expand. And from a business standpoint, from a logical standpoint, I knew that that was also a very clear sign that I needed to make a change and bet on myself and bet on lists and trust myself versus saying, oh, maybe it's just like a rough time and I'll just keep it going and just keep chugging along. I just can't do that. I can't allow myself to stay in the same place. And if nothing changes, nothing changes. If nothing changes in how I'm, you know, structuring the

podcast, it would have just ended up, I believe, staying the same maybe forever. And then people, who are going through a breakup would find it, but all the other people who want motivation about self-help, spirituality, business, manifestation, friendships, fitness, they wouldn't be able to find me or reach me because I'd be jailing myself into a dating brand. Back to what I said earlier, when you bet on yourself, you're building yourself trust. When you fully trust your vision and yourself, it creates so many miracles and blessings in your life. life because you're so sure about you and you're the main character of your life and when you feel so confident in who you are you inevitably will attract blessings miracles crazy things that you never

thought possible for yourself you'll meet new people that match your frequency that are supposed to be in your life a lot of people may also disappear from your life if they're not aligned with your highest self but when you truly bet on yourself, you're aligning with your highest timeline. And I did lose myself. I did lose myself in the process of, you know, going through so many relationships and giving all my energy to men and talking about men all the time. And I just believe that what you focus on, you create more of, right? And I always talk about this, the power of your word.

It's so important to monitor what you're discussing, what you're talking about on a daily consistent basis because what you talk about is. a mantra what you talk about manifests the more you say something the more it eventually becomes true because you'll start to believe it when you start to talk about your future goals how confident you are in yourself i made a tic talk video about this talking about how when you condition your brain to just tell yourself you're the best all the time i'm the best i'm the most amazing person in this room i have a golden aura etc etc you'll notice things show up in your life differently people show up in your life differently.

You start attracting different things. But you have to keep saying it. It's literally a practice. You have to keep saying it. And I think for me, a big thing is noticing the more I invest in lists and say this is who I am, the more amazing things have started to happen for me. Everything I've said out loud over the last few weeks in particular has basically happened or come true overnight.

Really amazing things. I know there's no coincidence in that timing. because for the last few weeks, I've made a conscious choice to bet on me. The other thing is, we spend so much time waiting for a change outside of us to make a change or to make a move. And there were so many months I went back and forth with, what do I do with my podcast? I don't know what to do. I'm not really passionate about it anymore. I'm feeling really discouraged. And I had to get real with myself and understand that no one was coming to,

help me or save me. And I just had to do something about it. I had to take the first step and decide that I wanted to be someone different. When you decide that you want to be a different person and a different identity, that's when the change begins. That's when you shift frequencies. That's when you start embodying a new character. And I think it can be really fun, right? It could have been really scary. And it is really intimidating when you're starting something new and you're starting a new chapter. But at the same time, I've decided that I'm making this fun. I'm making this rebrand something that's going to motivate me. What can I do to better myself every day? What can I do to invest in myself more every single day? What new things and new experiences can

I try to spice things up and change who I am? Even a small example, I went to get my nails done a couple of days ago. I went in with a vision to the nail salon and I was like, I'm doing chocolatey brown for fall. I've never done this type of color before ever, right? It sounds like a silly example, but there is some symbolism to this because I felt so out of body getting this color. I was like, I don't think this is me. This isn't a color that I would get. I left the salon feeling like I unlocked a new version of myself, like a new character. I posted a story of my nails on my Instagram and I got so many compliments. No one has ever complimented my nail pictures before. I got like a hundred DMs being like, what color is that? That's so cool. And I'm like,

you know what? It's because I took a bet on changing something about myself and investing in this new me and committing to it and changing my color palette. I think colors are really symbolic. I got really into color palettes recently thanks to one of my friends here. I think it's just super cool. The point is spice things up. Bet on the new version of you. The one who changes a your routine and changes your color palettes and changes your sense of fashion and you're just embodying this new version of you that maybe you've always wanted to be but you were too afraid because you were scared that like it wouldn't look good or you wouldn't look the way that you want to look just try something different sometimes you'll be pleasantly surprised i'm embodying this

new brand i am liss everything is starting to align everything just starts to feel really good and I feel really authentic and I feel like I'm really becoming more of myself. I'm also tapping into different assets of my personality more and unlocking pieces of myself that maybe I was too afraid to show to the public eye. For example, this episode is not like my other episodes. This isn't the typical content. But for me, this is so authentic to who I am and maybe it'll perform even better because I'm just being who I am in real time.

And that's going to translate. people know when you are embodying your truth in real time maybe because i'm finally embracing who i am and embracing all parts of me this will propel the podcast forward in an entirely new way the last thing i'm going to conclude this episode with okay if you won't bet on you why would anyone else if you don't fully trust in your power and how incredible you are why would anyone else believe that. You have to believe in you the most. No one else is going to believe in you like you can because you know yourself the best. You know what you're capable of more than anyone else. It's good to get praise from other people sometimes. As I said, when my dad had reminded me,

but he knows me very well because he's my dad, right? Most people aren't going to understand how you operate. Only you know that. Only you hold the keys to your power and understand how powerful you truly are. So if you're not willing to take all the bets on yourself, why would anyone else want to do the same right this also attributes a lot and is connected to how confident you are in your vision for yourself and what you're capable of a lot of it stems from confidence self-confidence self-love and self-worth if you don't believe you're worthy of your wildest dreams as i've talked about in you're worthy of your wildest dreams episode with my friend andrea if you don't believe you're worthy of your wildest dreams why would you ever manifest them right it's the same concept of like

why would they ever come to fruition if you don't feel you're worthy of it you can can only attract what you know that you deserve. Your self-concept and your self-belief sets the tone for your reality and what you're capable of. Your self-belief sets the tone for everything else in your life. So that's something when I was going through this rebrand and I was like, I don't know what to do with my business. I had to sit with myself and say, do I believe in lists as a brand enough to move forward with this? It all started from within. Like I had to really sit with myself and remind myself of how special I am. I want everyone, I want you to hopefully take from this episode that you are capable of the same thing. You are just as special, you are just

as powerful, you are just as magnetic. You can also be the star of your life. You can be the main character of your life. And when you decide that and when you believe that you're capable of anything, that's when the magic starts to happen. That's when everything starts to shift in your life. I truly, truly believe that. Thank you guys, as always, for being here, for listening to the podcast, for supporting it as always. It means the world to me. Thank you for coming along with me on this journey as I'm making these changes and rebranding. Every message, every comment on Spotify, every share, every DM, every story you guys post to the podcast. It really does mean so much to me. I see everything. Thank you again. I love you. I appreciate you. I'm excited.

for this next chapter. I hope you guys are as well. I cannot wait to bring you along with me. So yeah, thanks for listening and stay tuned for next Monday.