De-Influenced with Dani + Jordan - $500k for a TikTok!?

Episode Date: October 17, 2024

Happy Thursday! Do we have an episode for you today! If you're fascinated by the influencer world and want an inside look at how it all works, this one's for you. We're diving into EVERYTHING, from what we've heard people are making on TikTok, to Dani getting humbled by the new class of influencers, and comparing TikTokers to the OG YouTube and Instagram stars. Some of the things we’re sharing might just leave your jaw on the floor... Plus, have we ever told you about the time Jordan had to fire Dani? Yep, it happened, and we're finally sharing the full story. Oh, and brace yourself for way too many details about Dani’s gallstone saga. Make sure to follow us on social and YouTube @deinfluencedpodcast, and leave us a comment with some conspiracy theories you want us to discuss on our Halloween episode! Shop GoodAmerican.com/dani and get $50 OFF your first pair with promo code DANI. Don't forget to select 'podcast' at checkout and choose our showto let them know we sent you! Get a free Thanksgiving ham with your first Good Ranchers order PLUS free express shipping with code DANI at www.goodranchers.com. Curious about GLP-1s? Go to www.Ro.co/Dani to see if you're covered for free. Lastly, we’re praying for our listeners who have been impacted by the recent hurricanes. However, we also know how badly resources are and will be needed. This is why we felt it necessary not only to donate to some of the organizations that will help those impacted, but to share the website we are using to find these organizations with our listeners as well: Hurricane Recovery Resources If you’re in a position to donate or are looking to get involved we encourage you to click the link below. Stay safe De-Influencers. See you next week! XOXO

The following podcast is a dear media production. Oh, and welcome back to your favorite podcast. Deinfluenced. I'm coming at you looking mighty fine this morning. Yeah, you just went straight from parent teacher conference to a pod. No, straight from working out. And then I went on a walk. And then I went to a parent teacher conference.

And now I'm here, sweat, workout clothes, no makeup. Actually, I did put on a little undereye concealer just to brighten my eyes for this video. I'm not going to lie. Um, and all. Yeah. Are you okay? Because did you go on a walk by yourself? I did. Really? I know. In the history of our marriage. I know never happened. I asked Stella, I was like, where's mommy? She's on a walk. Is she with Ellie? No, by herself. Well, there's two reasons why I'm going on walks these days. Are you soul searching? Always. Every day. I know, but that's no, let me tell you. One is I'm trying to listen to these like podcasts every day that are like my inspirational podcast,

where I'm trying to start my day off on like the right foot. And so I need that time. And I didn't get it yesterday. And I was feeling very empty. And I was like the only way I'm going to be able to listen to this podcast is if I skip getting ready and go on a walk. Which is so hard because like, you know me. All I want to do is it is fake it till I make it and trick people that I have it all together all the time. And the best way you can do that is by getting ready in the morning.

Right. Like looking good, putting on your makeup and going to the parent teacher conference, looking like put together. There's nothing that signals to the world more, except for, I think, when you have your nails done. My friend one time told me, you can tell a lot by a person by the way that their nails look. And I, that has always stuck with me.

And I'm always like, when my nails look ratchet, I'm like, get it together, Danny. Like, you are, you're signaling ratchettness. But then, so then I'm coming to, like, terms with this concept lately that I'm like, maybe it's okay to signal to the world that I'm ratchet. Why am I trying to be perfect? Why do I have to look that way when I go to parent teacher conference?

It's okay that people say, yeah, Danny's a mess and she's just never got it together. Okay, we're all going to die one day, so it doesn't matter. Danny really took that Billy Eilish quote. She says it. She doesn't quote Gandhi. She doesn't quote any. She quotes this Billy Elish coat all the time. There are two quotes that get me through.

One of them is one day at a time. that one really gets me through because I get very overwhelmed easily. So I'm like, okay, one day of time. And then we're all going to die one day so what does it matter? It's so true. Which is Billy Eilish. Which is Billy Eilish. And I don't know who came up with one day at a time.

So anyway, I had to like, I came to this fork in the road this morning. I was either fake it till you make it or be yourself. And so I thought it's more important probably for me this morning to get this podcast in and to go on a walk and feel good internally than look good externally. and feel broken inside. It's just like, it's mind-boggling. Do you know, like, how well I know you is that I knew you went on a walk by yourself and I knew something deep.

And I was absolutely right. I was like, there's no way she's just going on a walk. Like this is like, this is an existential thing. And I was like, I'm going to ask her later. I figure it out. Well, because I'm also really into this mindset right now. I've been talking to my mentor a lot about this. about making lifestyle changes without really changing your lifestyle.

So you and I talk a lot about moving to the farm. Or we talk a lot about moving to a house where the kids actually have like a real play playroom and not everything, like extreme measures. And I am just so convinced that your problems follow you everywhere. And I feel like you're so like we move to a farm and all of our problems just fade away. And so I have been trying to figure out, okay, with my current circumstances and with this messy house and with this crazy morning schedule, how can I change my lifestyle with the lifestyle that I have? And I'm like trying to prove it to myself. I have some like other little things that I want to work into. Like I'm trying to gain back control of my life. I love that. It's so hard. It's like you have to be on the defense a lot. Like you have to, it's like I envision.

everyday waking up. And it's not about what I'm doing. It's about what I'm guarding myself from. Because there's so much you can be doing on a daily basis that comes at you. It's like, parent teacher conference. It's like a workout. It's like these thoughts of like, oh my gosh, I need to interview this person on a podcast. I need to do this and this. But instead of just accepting and absorbing it all, it's more like blocking it. Being like, no. And it's like I envision myself like in jiu-jitsu. Maybe I need to start doing do jitsu. So morning number one, blocking these thoughts out. No, I've been doing it for like a while now. Oh, I'm sorry. It's been like six days. Thank you very much. I'm sorry. There was never a flash in the

sky that told me that we were starting this. No, because here's the other thing about me, you know I would never verbalize that. No. I would never verbalize it. I just do it. I'm so much more into actions speak louder than words. And the last thing I want to do is a three on the enneagram is say I'm going to do something and then not do it. Then I'm just a failure at life. So I keep it all inside. Yeah. It's not a great thing. I'm just saying. That's what I do.

So anyway, that is why I look the way that I look and I smell the way that I smell. Yeah. But we went to the parent teacher conference this morning. Stratton's great. Oh my gosh, y'all. The teacher, like, had nothing but wonderful things to say about Stratt. He got plus marks on all of his things. The one thing she said is he's very protective over his toys, which makes a lot of sense

because Stella steals everything from him. And it's so cute because anytime he leaves school, he has to give everyone not only a hug, but a Besso. We should probably talk about that when he's older, but it's okay. We're like consent. It's cute now. We ask if we can give a Besso first. But no, he's so loving and like he's making friends,

but he's also really good at independent play. Yeah, did she have any other feedback? No, just that he was not ready to potty train. Yeah. That was only negative. Yeah, that was the only negative. We were trying to maybe slide that in before baby number three gets here. But I just don't think, I don't think that's going to happen.

No, he's not ready. He's not ready. He still lies about a poo. He's a very private pooer. No, it's just like, I'm like, shot and be able to poopoo? He's like, no. And I'm like, baby, like I smell it. You do.

You do. Just tell mommy, okay. So we're going to be working on that. Yeah, we've had a pretty good week, you know. How did you feel about like Princeton? Princeton. We went to visit Princeton. We had a quick 24-hour trip there.

I know, I'm a horrible mom. I went on 24-hour trip. No one's saying that. They are, though. No one's saying that. Well, the inner me is. Yeah, I mean, I feel like we both felt parent guilt, but no one, no one's saying that. October is a crazy time.

I think everyone is probably feeling a little bit of mom guilt these days, or parent guilt. I'm exhausted from October. Babe, I was snoring last night. I know. I'm so tired. Isn't it hard that when you're married to a pregnant person, like your emotions and your physical feelings, like, don't matter anymore. Oh, no, I'm, I'm aware. I'm very aware. Isn't it so hard? Like, he came down and like, guys, my blower back is, like, on a sale of one to ten, like, it's a nine pain.

Like, I can't even walk. I am waddling. I'm in so much pain. And Jordan came into the podcast room and tried to sit down. He's like, oh, I'm like, don't even start with me. I'm like, you don't even know what it's like right now. I have a human being in my stomach. Like, or The best thing a male can do during his wife's pregnancy is go through, no, go through a cut, like, you know, like a physical cut, like, try and, like, lose weight. Okay. How do you do that? You just, like, when you're cutting, you have to, like, roll back your calories. Okay.

So you want to tie it, essentially? Yeah, well, kind of. But, like, you can go through a cut because when you go through a cut, it lowers your testosterone. So you have less of a sex. I was telling you this with Preston. No, you did not tell me this. Yes, when you're cutting, like if I go on a like 300 calorie. You have not had less of a sex drive.

No, surprisingly, no, surprisingly during my cut, I for sure did. You just didn't notice it because you were like, stay away from me. You're also asleep. But that's one thing that you can do. And then the second thing is get a hobby. I have had so many hobbies during this pregnancy. Yeah, you almost picked up Legos the other day. I was like.

I saw the architecture Legos and I was like, wait, should I get into this? He stopped and we're at the airport and he's like, oh. And I was like, no, absolutely not. We're not doing Legos. I was like, we already do enough of the other things. But it was like the adult Legos. I was like, wait, I could like actually like build a city in my office.

Like, this is kind of cool. Jordan is a very interesting. He gets hobbies for like three months and then moves on. Yeah, Kattan. Then I got into risk. Payballing. Yeah, yeah. So anyway, yes.

So we went to Princeton. And while that is one gorgeous campus, did you know that Brooke Shields went there? Jeff Bezos, Michelle Obama. One of the Menendez brothers went there. He ended up being the killer. So that's hard. But he actually got kicked out of Princeton for cheating. A lot of amazing people win there.

But like the craziest thing, it's the fourth oldest university in the United States. It was a charter school, I think, like originally. For the British. Yeah, you know. It was like around 1750 that it came to be. It used to be called the University of Jersey. And then it became Princeton. And it moved like locations just a little bit in like the 1770s, 1780s, that kind of time period. And it is like a very, very prestigious school. When you walk around, you just feel like you're surrounded by genius. And I really did. I felt like I was just in this a little. like academic episode. Because you are. Like you are. I mean like it's like the best of the best

the cream of the crop. It's crazy. And it's so, it's one of the most beautiful campuses ever walked. So beautiful. Nassau Haas served as the nation's capital during the Revolutionary War for a little bit,

which is just, I mean, historic. They had the, the ivy that they're known for like growing up the walls of all of, it was this Gothic, architecture. So it's like super just, oh, you just feel like the excellence. We found some

Dany discovered chat chisput last week for sure. Like I, I mean, I showed her. I downloaded the app and she has just had a heyday. I mean, you just spit that information. No, I knew it was going to be so good for you. I know. I love it. I'm so into it. And like, that's why I know that I have gallstones now. We'll get into that instead of. No, actually, it didn't really help us with the gallstones. It was your DMs. True, true, true. I, yeah, it's not. It's not. It's not infallible yet because it did not tell me. I asked so many questions. No, it did mention the gallstones and I was like, nah, never.

That's true. Anyway. It called it Gerd, but I don't know. Anyway. So, yeah, Pritz was amazing. I did this amazing, like, active duty. You remember what I did? Oh.

Guys, I found some girl's wallet on the ground. And let me tell you. Okay. So her name was Joy. Boy. Okot. Okada, I think. Okada, Okado, something like that. She had no social media. Trust me, I tried. I found her wallet in the middle of a park on the campus.

And let me tell you, like, doing good and doing like a good act of duty is so much work. Like, I was just like, I'm going to pick this up and turn it into a front desk or like no front desks anywhere. We stop so many people that work at Princeton. Everybody's like, yeah, I don't know where you take that. almost like more of a burden for them to tell us what to do than anything. Than anything. And at some point, I was like, well, do I just put it back on the ground? Like, I don't know.

But then I was like, no dating. Because think about, like, remember when my ring concierge bracelet dropped in New Jersey in Chicago? I was like, people have gone above and beyond for me. Of course, it dropped right next to the front desk. But they've got above and beyond for me. So I'm going above and beyond for joy. So we finally found out where the student, not student center,

but it was like the Department of Safety on the campus. It was like a mile away. And my back is freaking killing me. And I'm so pregnant. And I was like, no joy. I got your back. Don't you worry. And so anyway,

we finally got there. And then they had to take all my information. And I was like, this is like a whole thing. Can I just give you their freaking wallet? Yeah, they're like, man, what's your address?

And you were like, I'm just turning this in. I'm like, I don't even go here. That's literally what I said to them. They're like, well, we still need it for records.

And I was like, I don't want you to be recorded. Just take the wallet. No, that was a strong character move. It's kind of like when one time I was walking with Miles and he, every time I walk with him, he will pick up trash like we were in Michigan at the Ann Arbor campus. And if he sees trash on the ground, he will pick it up and throw it away. And I'm like, wow.

You know what? That's character right there. That is high integrity character. There's another saying that my mentor always says to me and she says, when you don't know what to do, do the next right thing. And I just, that always plays in my head. When you don't know what to do, vote number three.

Just do the next right thing. I really need to start like an inspiration board. It's so funny because like the the quotes that you have had are so basic. I mean, it's like just one day at a time. You're like, that's really stuck with me. It's really powerful. Because that's honestly what self-growth is is everybody tries to make it so complicated.

And it's supposed to be simple. It's supposed to be like one day at a time. It's not supposed to be like this really long, intricate, like thing. Just like, we don't know what to do. Do the next right thing. You don't have to wait for election day to make your voice count. You can do it every day by the choices you make. And when you choose good ranchers.com, you're choosing more than delicious American meat.

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Don't forget to select podcasts at checkout and choose our show. to let them know that we sent you. You really don't like word salad either. I've learned that about you the past three weeks. Like if someone is BSing and it's just like saying like buzzwords and not just getting to the point, you were like done. I'm like, and that's a word salad for you. Yeah, word salad.

Okay. So a word salad is basically when you ask somebody a question and they just give you all this beautiful, uh, decorated answer, but they don't really answer. but they don't really answer the question. Right. So it happens a lot in politics. Yeah. You know, you ask somebody and then they say something that sounds so wonderful,

but it's like you kind of miss the point. Or someone like, or someone who can say all of the right terms and words around a topic, but like very clearly doesn't understand the essence of what they're actually saying. When they're not really being like real. Yeah. I think is a word salad. Yes.

It's just like a salad of words. you know. It's just words. And it's like, dude, like, get real with us. Like, really, how did you do it? So anyway, I have to tell you something, though, that has been really hard for me this week. What? I was very humbled.

Very humbled this week. Oh. So I got invited to a rare beauty event in Dallas, which is, like, kind of a big deal because it's Selena Gomez brand. And, you know, first of all, anytime that Selena Gomez does things, she usually shows up, you know, like, so I'm like, is Selena going to be at this event? She's, like, kind of from the Texas area. Yeah. And I'm like, oh, my gosh, she goes around and she does, like, TikToks with people. Like, she loves, apparently she loves meeting other influencers and other content creators.

So part of me is, like, I am not missing this. First of all, I love rare beauty. I love Selena. Like, I'm here for it. She was not there. It's okay. It was at a beautiful restaurant. I had no friends that were going.

But, you know, I texted all my mommy blogger friends, other influencers, and I'm like, this is either going to be like really exclusive. Like, or I, honestly, I told you before I said, or I'm going to be put with a lot of a bunch of TikTokers, but I have no idea who they are. Like. Yeah. And let me tell you that's exactly what happened.

Okay. I go to this event, you guys, and there are so many. And here's the thing about TikTokers. They are stunning. They are beautiful people. I've never seen so many beautiful people in a room. There's something about the mommy blogger. A lot of us are very average.

You're just talking about myself. But like something about like the Instagram world. It's like very like real and relatable. And I'm not saying TikTok isn't. It is. But a lot of these girls have their vibes. They're vibes. And they are beautiful.

And they are like a perfect skin and this gorgeous hair. And they're very aspirational. Right. And so I showed up. And immediately, I know like one person. Like literally, when I go to events in Dallas, like, I've been here for a while. I typically know almost everyone. And if I don't know them, I've heard of them, you know.

And I am like on my phone, like Googling these people. I'm like, what's going on? So I find out slowly through the dinner, throughout the dinner, that these are TikTokers. These girls have like over a million followers on TikTok. But then they would have like, you know, 50,000 followers in Instagram. So we're just kind of completely different worlds. But they are like killing it and like super famous in their world. There were probably two that I had seen like come up on my 4U page or they had showed up on Instagram.

I stopped one of them on the way out. And she's so freaking sweet. I'm like, hi, like I love your content. You're so adorable. She's like, oh, who are you? What's your name? And it wasn't offensive. You know, she wasn't trying to be rude or anything.

She's just like, like, what? You're a fan girl. I was a fan girl. And it feels good to be a fan girl. And I just felt, I felt very humbled. because I was like, man, there is so much work to be done on this TikTok app. I was like, there is so, there is like, I am not excelling over there. I am irrelevant.

And I have, if I wanted to be a TikToker, like, I am at square one. That's very humbling, you know. And then I thought, I also thought, I'm very insecure because these girls are so vibrant and beautiful. and I just don't think that I could, I think I've, it's past my time. Like you don't have, I don't have what it. You don't have the edge at this stage in our lives.

Yes. I thought about that a lot. Yes. And I, I just think I'm too not cool. And I'm really not trying to get like World Smalls Vital and like I like, I like, I'm very confident in who I am. But like I just know the vibe that it takes over there. And I don't know if I'm the vibe.

And that's okay. Well, sometimes I watch like the like, uh, the Alex Coup. and the Alex Earls and like you kind of have to be in this lifestyle of going out to the clubs. Yes. And I like two. No, it's like three TikToks a day. Y'all, that is so much work. Three TikToks a day, but it's their lifestyle.

It's like the lifestyle of being in your 20s again. And it's like let's say in theory, we wanted to go. No, a lot of these girls are moms just to you. I know. That's why I also felt so like. Oh, yeah. Yeah, we're screwed. I know.

No, they were like. I didn't know that. No, they were moms. No, like one of the girls I met, she's so freaking. can cute. I actually just invited her to Stella's birthday party because I want her to be like a part of our lives. He's like, oh my gosh. No, she's, babe. This fan just invited

your daughter's birthday party. It's so sweet. It's so true. She's like, weirdo. No, babe, that's how I felt at this thing. Yeah. Like, people had no idea who I was, what we were doing. Like, they're like, oh, you're on Instagram. Like, cute. Like, you know, they're like, oh, she's like not on TikTok.

Like, it was different. But they were really nice about You know, they were not. It's just a different world. It would be like me meeting a Facebook influencer. I'd be like, cool. But this is like so, this is the thing that happens in the entertainment industry is like you have your moment and then a new class. Yeah, and then a new class comes in. The class is coming in. The class is for sure coming in. It's coming in. We've known it's been coming in. But, you know, a sobering moment to actually be staring at it in its face. stare at in the face, in the flesh, beautiful, beautiful eyes, beautiful skin, beautiful hair. But no, I'm going to invite her, but she had three kids.

And she's like blowing up on TikTok, like killing it. And I was like, Danny, you have no excuse. Like, literally no excuse. What's her content like? A lot of TikTok day in the life, blogs, morning routines, hair care. Like, it's just like Instagram stories, but they just package it differently. Totally. And here's another thing.

This was the most frustrating part about going. to this event. This is so true. And any millennial is going to like so relate with me on this. I went to this event and there were a lot of girls. The only other girls I recognized, but I didn't actually say hi because I was so tired at the end of the night. You know, I smart that night too. We're the DCC girls. They were all there. Reese was there, the really sweet one. I wanted to say hi to her so badly, but I was like, the girls got to go. The worst part about going to this event was there were so many amazing girls that I wanted. wanted to follow or I wanted to look them up.

But because they don't do Instagram and they don't do Instagram stories, I couldn't stock them. I could not find them on the app. Yeah. I literally like I could not find how. I still don't know half of these girls. I found two of them on TikTok just by luck. And like just because I did so much digging of like a tag of a tag of a tag of a tag. But Instagram stories, it's so easy because you just like go to the location of where the spot was.

So it was at the Charles or Mr. Charles. I go to that location. Then I see everybody that tagged at that location. Or I go to Rare Beauty. I see everybody that was tagged in like Instagram stories or reshared. I could not stock these people because I was not even cool enough to know how to stock them. The reason I found a third girl is because I had Jenny, who's like way younger than me. She stocked them on, she found them on TikTok.

You know what's so funny, Danny is that I think this is actually like valuable to talk about is you remember when you like built your business on YouTube. originally and you were like gonna quit you were burn out of youtube because you were like it's all kind of going instagram and then Brighton taught you how to use Instagram you know and then you like became pretty much an Instagrammer do you think that you will like pivot to going to TikTok ever like repackaging the content in just a different way for TikTok? If I had the same energy I know it's the energy for me and here's another thing to me honestly it's not even the energy but it's It is like this dream. You know, like when I was creating content on YouTube and Instagram,

I wanted it so bad that I would give up anything and everything for it. Like I would give up having friends. I would give up going to the events. I would give up. Like you have to sacrifice anybody that is becoming a content creator knows that you have to sacrifice so much on a daily basis to get those posts up and to create that content. And I just don't know if I have that mentality of sacrifice.

Yeah. It's like the drive that I feel like I'm missing. And I feel like because I know that the drive isn't there, I don't know if I'll ever be successful at it because I know that I have to, I feel like there's other things that I would rather have the drive for. But I still like sometimes I'm like, oh, should I though? Like should I go back on that hamster wheel? What's also another like interesting dynamic for probably people who wouldn't think about this to know is that our business

is now built on Instagram, right? So to go and pivot to TikTok, which would mean that we're not creating content on Instagram stories, which is where our business exists. So we would have to take such a... And they say this a lot. Like they say the greats always are able to walk backwards.

Yeah. And so it's like... But like, here's the thing. Why do we always have to be great? No, I mean... Why can't I just be good? No, I agree. I just think that what's interesting

is the dilemma that Instagrammers are in with TikTok coming in. because they have to sacrifice on the business side and they have to sacrifice on what they know in order to bet on this new platform. I want to go into this. And I think this is a great first segment to kind of transition into is I want to de-influence the influencer world. And I want to talk more about TikTok versus Instagram.

And, you know, the one thing that you and I have always seen with TikTok is the scrutiny. I have never, I mean, there are girls on there that are going through the ringer. Oh my gosh. I mean, and honestly, it's a new girl every week. It's a new account every week. You got to feed that beast. And the, that outrage beast. And let me tell you why the TikTok scrutiny is so much more toxic and harmful to your mental health than Instagram.

Those talking heads. Talking heads. The talking bed. Can you believe that this. influencer did this. Let me tell you 10 reasons why this is toxic. It's because the content is less thoughtful and less, there's not as much of a barrier to entry. I think with Instagram, it's almost like how, like Instagram is almost like you share like your published moments. But TikTok is like people are just throwing content up. They're posting so many videos a day that it's

just like they can kind of share whatever's on their mind in that moment. Well, it's the same type of real time that we used to post on stories, but it's in a feed. So ours would disappear. If we screwed up one day, it's like, okay, post over it, post over it. Okay, it's gone in 24 hours. And then some people might like check it and screenshot it. But this is in feed. It lives forever.

And if I made a video about like talking crap about, let's just say another influencer or something, that would live forever. It's on the feed forever. It's searchable. When people look at that influencer, my video is going to come up on stories. It disappears, right? Like, you're right. So it is because the barrier to entry is so low, people are so quick to jump to conclusions

and make cancel videos about other people. Yeah. So let's just say you have an influencer that lied about X, Y, Z. I don't know. I'm literally making this up. I know an example you're thinking of, and I know you want to talk about it, but you can't. Honestly, babe, I didn't have one in my head. Oh, okay.

I was like really coming from like a blank slate. But, I mean, I can use myself for something. That's okay. So then you have all these people that are like immediately going to jump on the bandwagon. Now you have 150 to 300 videos calling this influencer out that live on the feed forever. So anytime you go and Google this influencer, it's going to pop up whether these facts are true or not. You know, like it's always going to be there. And that has to weigh so heavy like on your mental health, especially if that's your main platform.

If it lives there forever and that's your main platform, like, I don't know, it's got to be really, really hard. So anyway, my question for you is, do you think that TikTokers are more or less prepared to deal with scrutiny or cancel culture than we were? I think that they are less prepared because I think for us, you almost like as a creator, I feel like you have to learn trial by fire. you know, like we became narrative shapers because we knew we experienced like, oh, this is what could be misconstrued. Oh, you can't be real. So like be fake. Well, that's what you're saying. Yeah, I mean, more or less, it's like the way I would say it is that I think when you're in the industry long enough, you know how to kind of predict what narratives are going to come from different actions, right? So it's like, don't show your kids in a car seat because that's going to

to trigger something something right i still do that but you know don't it's going to trigger all the moms that are like you put this on wrong or this is why you're a terrible mom or this that children sleeping typically like is i still do that too is not a good one well our kids are a little bit older now but like the way you swaddle your kid the way you swaddle your kids like you don't you just know what are the trigger points of like what you just don't go there morally righteous people are going to do i don't think that these ticotkers are aware yet. I think they're getting smarter as they go on what to post and what not to post. But I also don't think that the level of scrutiny that we were under, although it felt really high. Like,

I have PTSD thinking about what these families, these TikTokers are going through. It kills my heart. In crisis management mode. But what I would say is that it is so, the incentive structure of TikTok is they, they, people are looking for something to be outraged by because, the algorithm prioritizes outrage. So do you think when, I'm going to bring up Matt Nappy situation because that is something where I think it was misconstrued. And I actually don't know like it's, they got hate because it seemed like they left their child unattended sleeping on a cruise ship.

But that wasn't the case. They had somebody in the room. But it was the way that it was like filmed. And I actually didn't keep up enough with it to know like everything. But it was just, it was misinterpreted. And they actually didn't do anything wrong, but they got canceled like they did. Right. And so my question for you, and this is what I wonder, like overall, because, you know, they say no, like, no or bad press is still press.

Like, it's still publicity. And so do you think that these cancellations are actually helping them and helping their brand? Do you think it actually ends up being a good thing because it keeps them relevant? Probably, yes. I think it keeps them relevant. But I think that if this was happening to a celebrity, a celebrity, I think, is someone who, you know, generally wants to be famous, right?

Like, they're making moves to put themselves in the spotlight to be famous, right? I think that what these TikTokers were unprepared for, and I think that, to be clear, you can't be in this industry and do it every day and be on the hamster wheel if you don't want some type of recognition. So they want it a little bit. But I don't think at the same level that like an A-lister wants it. So I think that it's- Sometimes I feel like the scrutiny they're experiencing is equal to what an A-list is going through.

It 100% is. Sometimes I feel like it's even worse. It's worse. Because it's so personal from other accounts. When like you have like people magazine writing about you, you're like, whatever, it's an article. But like when you have like a mom that's like, I used to love following you, Danny. But like now I unfollow you because you're just such a bad influence. Like that hurts more than like a.

People Magazine article. Yeah, 100%. Because people who read People magazine, they know what they're reading and why they're reading it. Yeah, it's gossip, right? This is so personal that I don't think that this helps them. I think that they will continue to grow and be relevant on the internet. But I think you're going to have some TikTokers who fall off and just don't come back because they're like the cost of our mental health and our mental health and what this is

doing to our raising our children and our family is simply not worth it. And we are fighting this beast of narratives that we will never win. Do you think that when an influencer gets caught up on a scandal, whether they were guilty or not? Like I think of the Madanabby situation with their kids, they weren't guilty. Like it was like misconstrued. Do you think that brands are unlikely to work with them because they just want to stay out of the drama? Or do you think brands are like throw themselves at them because they want to be part of the conversation? I think brands are smart enough now. Now, 2020, I think that brands backed out really quickly. I think now they're smart enough to know that every outrage lasts about a day or two. And then the internet is on to the next thing. And I think that we're all just as consumers pretty smart now to know that everything isn't what it seems. Right. So it's not as morally outrageous because it's like, oh, I'm sure that this is a nuanced discussion that we're missing something from.

So I don't think that they're going to back out on them. Like, I don't think their business took a hit the next day or the week or two following. Maybe like a week or two max, but then I think people, I think the brands are probably emailing them and saying, hey, let's just pause and revisit this contract next month. Yeah. Versus, hey, we're so disappointed. In you. We're outraged just so you know, here's what we stand for, good parenting, et cetera, et cetera.

Just so you know, we had brands do that. Yeah, that's how brands responded during the COVID era. It's like they didn't just cancel your contract. They had to push their moral. They had to make sure that you understood why they were morally upright and how you were so wrong, which is crazy to look back on. Okay. So do you think that OG YouTubers like me 10 years ago? Do you think that back in the day, they were more unfiltered than TikTokers today?

What do you think? You were an OG YouTuber. I think we were so filtered. Like, I think that YouTube was more, like, aspirational. Like, the morning routines that I have posted on YouTube, I've never actually done one of those routines in my life. Like, they are so perfect to a tea. But, like, that's what people want it.

They wanted to see the perfect, oh, I got out of bed. And then I put on my essential oils and then I light my pumpkin spice latte candle. And then I go to the kitchen and I make this perfect latte with the latte art. And, like, that was, it was so. unattainable that it was inspirational and aspirational. I also think that, like, even to this day, I talk about this to this day. It's like so cringy for me to watch. Like, I think all my content my entire life has been cringy. Like, even like looking back at the content that I, that I put, I'm like, I know one day that my kids are going to look at these like reels that I post and think ultimate

cringe. Like, you know, I, and I know that. And I've always been okay with that because I'm like, I want to put myself out there and try and like and make myself like uncomfortable. But like everything that I've ever posted I've always felt like about. Yeah. Everything. Even this podcast. I, I can't listen to myself on this podcast. No, never. Ever. Like I can't listen back. I hate my voice. I hate the way that I look. I hate my mannerisms. I hate it's horrible. I mean, it's a miracle. I have self-esteem. It's a miracle. Yeah. I think that what's, everything about media is fake to some degree, but it's so crazy because, like, I think that as the internet's progressed, like, OG YouTube was fake in probably the most fake way,

because it was like everything is perfect, like everything you just said, like, here's my perfect latte, here's my morning routine. Think about the level of production that we had to go through. Guys, Instagram stories is instant. Like, I don't even think twice when I post an Instagram story. I mean, sometimes I'll rewatch it one time just to make sure that there wasn't a naked baby in the background or something. Yeah. Like just like, you know, just check like one time. But like these YouTube videos, you would rewatch and edit yourself for seven hours. Okay. Seven hours, you're staring at yourself on a screen. Editing music and product shots and everything. It was so extremely produced. And it wasn't like anyone's fault. It's just the way that the internet was at the time that like there was no way that it was real. Now there's just so. much more, like I said, the barrier to entry is so low. It's like the democracy, how do you say it, democracy? I can never say this word. The democratization. The democratization of content

creation is, has really like, it's lowered the standard to be able to enter the content creator industry. The same time, it's increased the standard of vulnerability, authenticity, like people expect more realness. Because it is so much more real. It's so much more real. You can make a TikTok in five minutes. And it's harder to curate like fake behavior, right? Let's say, like Diddy, for example, curated his image over the years, right? Because he would appear on this and appear here and get his paparazzi pictures here. And behind the scenes, publicly, he was presenting one thing. Behind the scenes, privately, he was, let's just say he's a monster, right?

And so, like, it was easy for these A-listers to be something totally different publicly than they were privately. YouTube made that harder because then there were more videos out. So like more content, easier, like harder, sorry, easier to curate. Now, if you're trying to be something that you're not on TikTok and posting three a day, people are going to know. Do you think it was harder to blow up back then? On YouTube? Yeah. Here's what I will say about the YouTube days in the early Instagram days is we were getting a lot of views for what we were, you know, a lot of girls were getting millions of views.

But there were so few opportunities. So the thing that was like, yes, there weren't as many creators. So it was, I think it was easier to blow up back then because there wasn't as much competition. Like, for example, like at UT, there was only one other YouTuber that I knew of, which was Janine. Oh, yeah. Can you imagine that? Like nowadays, there's probably thousands of YouTubers or content creators. There was one other girl that I knew of at UT.

And then her and I connected. And then we would go live out in L.A. to work with other YouTubers because there was nobody in Texas, nobody in Dallas at all. And so, yes, I think it was so much easier to blow up. But then you blow up, you get a million views and no brands want to work with you. I've told you so many times about the story. When I tried to reach out to Dermilogica, I was getting at least 300,000 views per YouTube video at the time. And they would not even send me a free lotion for my face. Like, and I got on a call with them for, an hour. And I was like talking to their head of marketing. And I'm like, please, please, can I just get this free lotion so I can save myself $80. And I'll talk about it and I'll make a whole YouTube video just reviewing this one product. And they were like, no. They just didn't see. So you have to

realize like, yes, it was easier to blow up, but nobody was doing anything with those views. And I always wonder that with TikTok, it just seems so easy to blow up. But like what's happening with all the views? Like you have a million followers on TikTok. And that's why I would like to get to know some of these TikTok girls. I want to be like, What's the business like? Like they're even signed with some of these agencies that I've never heard of before that only signed TikTokers. And I want to know like, okay, you guys have a million followers. You're getting 100,000 views per video.

Like, where's the revenue coming from? Are you seeing a lot of brand deals coming in? Like, are you selling on affiliates? Like that's my biggest curiosity because now with the democratization of the hardest word ever to say of content creation, you have so many. I'm like, are there enough opportunities now? Right. Like, are there enough opportunities? Because there was like this golden era.

Oh my gosh. It was like the 2016 to the 2019, no, 2017 to the 2019, where like if you were established on like creator, like you, it was kind of before the TikTok era blew up. Like we were getting all the deals. And it was like brands were like, well, we need to put money into creator. The creator economy, like go. influencer go this and they pulled up their stuff and we were the first ones there. Now we're just one of millions, you know, but it was like this golden era that if you were a part of, it was like,

whoa, this is amazing. I think that there's a class though of creators on TikTok that are experiencing that same ride of 2017 to 2019, like Avery Woods, Emily Kaiser. I think that there is a class of them out there that it's like that is the... I'd love to ask that. That's the top, you know, five percent that are acquiring probably most of the revenue. Maybe we should have Avery or Emily come on the podcast. And like maybe I don't know because, you know, people are sometimes more. I feel like we should have Avery because she'll say, well, I don't know, because people are more conservative about their business. And I understand. I don't know. I think she would say numbers. She would tell us what she paid in taxes. I think she would

say everything. I mean, maybe. I don't know. But like that's like her vibe. No, she opens up a lot about personal stuff, but I don't know. That's a very, it's a very sensitive subject. Like finances and business is always, you have to be careful. But I would be, it is really fun when people do open up about it. It makes, to me, I'm like, it makes you so much more real. Like, I think that's what people want to know too. It's like, I think we're past the era of like, do influencers make money? Like, everyone knows. Or like, but how much? So like, yeah. Oh, that's the next big question about it. It's like everyone wants to know. Well, you saw on the Secret Lives of Mormon Wives, Whitney got offered 20. $20,000 was it to share the vibrator? I would have, I thought that that was low. Oh my gosh. I really did. I thought that that was, I thought that was, if they got her for 20K to do that, that's a steal.

Like a TikTok about it? Yeah. I thought that that was a low rate, to be honest. Because because you're talking about something a little bit more taboo. And then it got put on TV, but we don't know the brand, I guess. So first of all, I think that that company probably makes so much more money. than you ever think. They do a lot of brand deals.

I see a lot of girls talking about like vibrators these days. You know what's so interesting is that I think that that was a topic of discussion. And then do you know that influencer Indy Blue? Uh-huh. So Indy Blue then did that deal. And everyone in her comments was like, yeah, you get that bag instead of Whitney. Because I don't think Whitney actually did the deal. Okay.

And so Indy Blue is like an ex-mo, right? Like she's not Mormon anymore. Okay. And so she took the deal. And that's like very, I don't know how to explain her brand to you, but like, that's her brand. That is so her brand. And I was like, that was such a genius move on the brand's part. On the brands part and on Indy Blues part. It was just genius. So I would tend to agree. I'm looking at Whitney's TikTok and she's averaging about two million, maybe 2.5 million, maybe even more now that I'm scrolling. Maybe average just 3 million views per video. I mean 17 mil, 5.5.000. Maybe even more. Maybe even more. Now that I'm scrolling. Maybe average just 3 million views per video. I mean, 17 mil, 15 mil, mil, seven mil, nine mil, six mil. Yeah. So for them to be paying 20 grand, like I would expect for a brand partnership, if you're going to be getting seven million views. I would say $100,000. That's what I would have said a hundred would have been like starting. And now she was, it was also talked about on a reality TV show. So if I was in the brand shows, I would have probably paid double that. They didn't share the brand though.

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So although I don't have personal experience, I think it's really great how it's helped a lot of people. We've talked about as a big here on the podcast as it took the internet by storm and proved to help so many of those in need. But with the heightened awareness of GLP1s and what they can do for people who are overweight, it became harder to access. That's where Roe body comes in. We're huge fans in this house of getting medical care and support you need conveniently. Through Roe, you can access prescription compounded GLP1s with the same weight loss ingredient as brand name GLP1s at a fraction of the cost. Roe has compounded GLP1s in stock now. You can get it in one to four days if you qualify.

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That's RO.co slash Danny. To learn more, go to row.com slash safety for black box warning and full safety information. Compounded medication is not required to and does not receive FDA review or approval. RX only. Here's my question, though, for a lot of these TikTokers. So let's just say Divi paid $100,000 for a TikTok from Whitney. I'm curious how they're converting. I feel like people like, okay, let's not talk about her personally.

Like, let's just talk about somebody that has 7 million followers. I feel, or 7 million views per video, do you feel like they would convert in the same way that like a really strong Instagrammer would? No, I've heard the rumor mill that I've heard. People will love this. See, I want to talk to a brand that's done this. So there's a, there's a TikTok couple out there. There's quite a few of those. So we have no hints, but okay. No hints. I'm not going to say names. And I also don't think it's their fault. I think it's just the way the platform works. But they had, let's call it, four million views on a video. There was a sponsored deal and I think it sold four units. I don't believe that. I think it's true.

I really do because we. No, I don't. believe that. I want to talk to a brand and I want to talk to an influencer. Also, babe, we are a brand. We spend money on. Yeah, but we don't, we don't pay like $100,000 for a TikToker. No. Yeah, you're right. So we don't know. I'm so scared. That's a lot to invest in someone. Here's what I, so here's what I think is going to end us though. We just try one. Here's going to be the end of the we should try one influencer. I mean, you, with Vivy, what's like the craziest thing that you've seen when you reached out to influencer?

Without saying name? Yes. Okay. Jordan, if you share people's names, that would be so bad. Babe, I'm an arbiter of truth. No, I am here to serve our audience. Just to you guys know. And no one else.

I will go down to my reputation to serve the truth. No, just so you guys know, that's why we make a great team because I would never, ever, ever, ever let you do that. Okay. That's somebody else's business. Absolutely not. Okay, well, the craziest one that I've heard is, it's so hard without sharing names. I've heard rates of 500K. I'll say that.

You know, premier top of class, TikTokers, TikTok is 500K. Half a million dollars for a TikTok. It's crazy. I want to know they converted, though. Now, typically, so what people need to understand is there's so many nuances in this business. Like, if you are a TikToker or a creator, I'm just going to say creator, that is making 500K or a million for a brand deal, you are probably only doing one or two of those a month, which means that you are saying no, no, no, no, no. And it's creating a demand for sponsorships that only the brands that can pay that are going to pay that. Yeah, but you have to be creating

content also that's getting, that's driving those views. True, but it's a strategy, right? So, like, you can go and say, hey, I'm going to make a million dollars a month, let's say, off of two brand deals. And then there's other creators that make a million dollars a month by taking 40 brand deals. That's why it's so nuanced. When people are like

how much the influencers make, it's just like, it's so different. And honestly, you could have some, like, I know for a fact that some of the highest

like sellers on LTK have like 200,000 followers. Yes. And they're making millions a year because they're converting, they're working 10 times harder than the girl is just doing two brand deals a month.

It's so nuanced. And also there's this whole other side of being creator these days where you're really just creating UGC, user generated content to give to brand so that they can run ads with your videos. That was like a big thing for me. When I first started making YouTube videos, a lot of times they just wanted me to make YouTube videos for their channels or for them so they could use the videos. And I was like, I'm an influencer. But like no one was buying what I was selling. No one was really watching what I was selling.

It was just, I was like the really smart and savvy brands that I was creating content for. Yeah. And so that's always so smart. I saw this girl I follow. Brittany, I want to say her name is Britney Hennessy.

Brittany. I don't know. She wrote that book that it's called like the influencer or something. Remember that was like really monumental for me? This was like back in like 2017. Anyway, she made a post and she was like, if you want to start making X amount

per year as an influencer, this is what you do. You reach out to two brands a month. No, two brands a year, sorry. And you commit, you commit them to a 12 month contract where you create one video for them per month that they can use in ads for that month. And you, you charge them $2,500. And you do it for two brands. So you're making $5,000 a month just from, just from two videos that you're making that they run ads on. And I think that equaled like $100,000 a year. Yeah. I mean, that's a really good tip for, that's a really good tip for like anyone in the audience because I think that speaking as divvy, like there's such a need for $60,000. I was really out. There's such a need for that type of content. Like, because most brands don't

know how to create this in-house. That's what her point was, is that brands don't have the capabilities or the time to get all of this user-generated content. So you come in and you become like your own business and create videos for them and then let them run ads. We would pay somebody to do that for Divi. Totally. Especially if the content is good and it's real and it's like authentic. Like 100% that's exactly what we're looking for. Let me end this topic on one thing. I think that the creators that are about to be making the most in the entire industry are the TikTokers that figure out how to blend Instagram

affiliate so like the style of like try on halls and things like that with TikTok shop links I saw and I this is a compliment so like who's the they call her Titi

Tatiana Tiana Tiana Tiana Robillard okay why is it not oh yeah yeah yeah it's okay Tiana Robillard

so Robillard is that how he said Robillard Yeah, yeah. That's a really fun last name. She, so I don't, like, I, it was the first time it ever clicked. And she probably didn't even like, I don't think this was strategic.

So, but she came from the Instagram world. Yeah. Yeah. And so she, also fun fact, she did UGC for Divi. Like, oh, really? Yeah. And then, I mean, she blew up now. So she was just doing UGC.

Yeah. So she was wearing these like camo pants. Okay. And she posted a table. TikTok in her feed and was like, hey guys, like, I've gotten so many questions about these camo pants. Like, it was very nonchalant. She was very chill about it. And she was like, I'm linking it here. If you guys want to buy it. Great. And then I went and clicked the link. This is like three hours after she posted it and the pants were sold out. And what, what I realized was, oh my gosh,

like in the same way that you and all of your kind of niche of influencers post, you know, these like LTCK links, people are going to figure out how to make commission off of TikTok shop. And because it has so much reach and so many views, they're going to stop making money. They're going to be absolutely. Dude, if Alex Earl would just do that every video? I do not know why these big TikTokers don't post on TikTok shop. I don't know the culture around it. I think the culture is like, ooh, it's icky. Like it's so salesy. And so I think that the audience is kind of policing that behavior right now. But once the. influencers kind of standardize it as the norm, it is going to open up an incredible amount of

revenue. Is that an unlock that I feel like people, the new influencer doesn't realize. They don't realize. Is the conversion of the affiliate? They're taking the flat fees right now, but they do not understand that like when you start running your business off of commission and affiliate, like you. You don't even have to run your business off of it, but like if you are getting questions about something a lot and you wear it a lot and then you share it in one TikTok, like, you're

going to probably make more than you would make off of a brand deal. And the other thing is you get, you have control over what you want to share. You don't, you're not being paid to share anything. You get to actually share what you like, which is like the most empowering part about affiliates is that I can share anything I want. As long as it's on LTC or Amazon or some shop my whatever, I can buy whatever. And that's why I think there's so much trust with a lot of fashion bloggers, like these mommy fashion bloggers, like in our bubble, is because what our girls are sharing, like what Krista Horton is sharing or Jen Reid to sharing, they are buying it. Like, they're not being sent what they're sharing for the most part. Like, yes, there's some product that they might be

being sent. But like, these girls are going out to Target and they're buying their clothes and then they're sharing what they like. And it's so much more authentic than like a brand deal where, you know, Target sent me seven outfits. And like, that's the type of person I want to shop is like, oh, they went out and bought it themselves, you know. So that will be really interesting. Sometimes I just feel like they don't know. They don't know. They're figuring it out.

If you're a big TikTok or Alex Roll, if you're listening to this video, we're about to change your life. You listen to this podcast. No, I think T.T. I think she's going to figure it out first. She's a cool girl. I love her.

I really do. We should have her on the pod. Moving on, I do want to de-imluence something else. I think we should de-imluence chat. GPT for a second. It did do us kind of dirty the other day. Are you talking about with your gallstones? Yes, you guys, I, you should see how I'm sitting right now. I've been so much pain

these days. I'm only 26 weeks. I'm 26 weeks today. You look like a like a tired teacher. You're just like fed up with your kids. Like you guys are listening. All right. I'm just going to sit in silence until they all start stuff. They stop talking. Yeah. So I'm 26 weeks day. I'm week away from my third trimester. So congratulations to me. Thank you. Thank you. I really need to start doing my weekly chiropractor appointments. So we had an odd thing happen the other night. So I, you know, we should honestly save my health journey for like another podcast. You can go down that. But like I have not been healthy for about a year or two. Going on two. We can talk about that a whole other time.

She's had the flu six times this year. Six times. Seven. Actually, in the span of 12 months, I've had the flu eight times, bronchitis once and COVID once. So I have almost... And strep, how many times? Strap, I think, was always the flu, though we thought it was strep.

Oh, got it. Yeah. And when I say I had the flu, like, I tested positive for the flu. So anyway, we'll save that episode for another time. We figured it out. So then, last week, you know, Jordan night, we had a lovely evening doing the same thing we always do, which is putting in the kids' bed, eating while we stand up. Here's what we actually do every night. Let me just clarify.

We put the kids to bed and then we say, let's watch a show. And then we spend a good, solid 25 minutes scrolling through shows and Danny looks every single one of them up on Rotten Tomatoes. And then she's like, I think we should watch the penguin on HBO because it has 100%. And then we turn on the penguin. Don't interrupt me. We turn on the penguin. And then Danny gets on her phone. And we're 20 minutes into the show.

And Danny's like, so what's going on? And I explain what's going on. And then she goes, I'm just really, I'm not really liking this show. And then I go upstairs and I play my video game. And Danny turns on some weird reality TV show. It's not weird. It's housewives of Salt Lake City or love is blind. And then we reconnected.

act in bed and that then we repeat that every night. We never have truly made it through watching a show together. Let me tell you, I have watched two phenomenal shows without you. One of them. I know. I'm saying, I don't think you actually like to

watch shows with me. Because honestly, you are, you're just so critical. I'm open-minded to anything. No, you're not. I'm critical of your trash reality TV. I, but here's the thing. I just watched a show on Apple

with, what's that really funny talking about? Vince Vaughn. Oh my God. Bad Monkey? Great show. Loved it. I wanted you to watch it with me and you're like, no, no, no, no. You won't even give it a shot. So at least I give things a shot. And I try to see it there and then I'm like, I don't like it.

You just won't even go there. And you really missed out. You also won't stay on our pace either. Like you will like watch shows while you like do your makeup. And so we get on two different timelines. I actually, this is a marital conflict for most people, I think. It's okay. I mean, it's really like a, it's a difficult thing to navigate. I watched Bad Monkey with Vince Vaughn so good on Apple TV.

I loved it. And then what's that other movie that I really like? Oh, this was the movie that we watched when I got my callstones. What was it called? Oh, oh, something Texas. Leroy, Texas. Oh, yeah. Oh my gosh.

It is so like my type of movie, which it's kind of funny because I know, I look like a very jovial, happy gal. But I like some dark TV. Like, I like when things kind of give me the spook, but without being evil or horror. I like, like, thriller, nothing too bloody, but, like, just like a murder mystery. Something kind of leaves you. I like when things are filmed kind of a weird way. This movie, LaRoy, Texas, if you're looking for something to watch with your spouse,

and you're looking to be a little freaked out and, like, looking for, like, kind of a weird movie, it's, I loved it. Anyway, so that was the night that I, We got in bed and we did watch a show together. We were watching LaRoy. It had like 100% on Rotten Tomatoes. And I laid down because we were going to watch and go to bed. And I started to get really bad heartburn.

And you guys know when you're pregnant, you get heartburn. It feels like you're drinking acid, essentially. Like it just burns really bad. And I've had heartburn pregnant before. So was in a lot of pain. And, you know, they tell you like drink a glass of milk, eat some almond. And don't lay down. I just started walking around and it got worse and worse.

So then the pain started to transfer from the front, like in between like my, like my breastbone to the middle of my back. So it transferred from there to there. And then it kind of clenched up my shoulders. Like my shoulders were really tight. And I just kept walking around. And I'm like, hey, this is actually really bad. Like you need to go get some tons.

And by this point, it's like midnight because I had been in pain for probably 45 minutes. then like it's getting to the point where it's almost like as painful as like a contraction like where it's like unbearable but different part of your body like contractions are lower back this was just like a heart it almost felt like a heart attack and it would come on and feel like a heart attack and then it would go away and then it started moving the pain started moving to my abdomen like right below my rib cage and like would burn there and I'm like oh my gosh this is not good and so then we're probably like an hour and a half in and I'm like up against the wall like I'm moaning from the pain like like Jordan's like do we call 911 I'm like no it's just heartburn babe

it's being pregnant you know and that night I had had spicy soup remember spicy soup and the sparkling water for dinner in a cookie maybe two and so I was just like an average night for me okay and so then I am not I lose my, like, ability to stand kind of, and I start not hyperventilating, but my heart starts racing. Like, and then I tell Jordan, I'm like, bring the bowl and I just throw up, file. Throw up, throw up, throw up, probably the most I've thrown up in probably 10 years. And because when I throw up usually, it's just like a little bit and it's like food usually. Sorry, this is disgusting.

But like, if you really want to know my body habits. Also, let me tell you, I have a stomach of steel and I don't throw up. Like I just don't. I can't remember the last time I did. Right. And so I'm like, that's not normal. So, but I feel so much better. I'm like relieved after.

I'm like, oh my gosh, it's a way this indigestion has just been horrible. And still, Jordan's like, do we call 911 once? I'm like, babe, no. So we start getting on chat, GPT, and we're like, man, this is just really bad heartburn and indigestion. Sometimes it can be so painful that you throw up. And we're looking through all the things. What do we do?

We drink glass of milk, eat almonds, get tongues. get tums. We're actually like, we used the advanced voice mode of chat chbts. So we were actually like talking to it like it was a doctor. And it would be like, okay, I got it.

I got it. Like you're having a severe heartburn. At one point, it did mention the gallbladder, but I was like, nah, no way. And so what would happen though

throughout this like two hour period or two and a half hour period is I would do the same thing. So I would then I'd be like, oh, I feel better. then I'd get back in bed and sit up straight and then the heart would hurt than the back on the stomach and then I'd have to get up and I throw up all over again. And then I'd be like, oh, I feel so much better. It happened. I think it happened like three or four times. And so by that time, when you throw up hard like that, you're exhausted. Like you're, you feel like you just went through a workout. Like you are like physically like your abs hurt because of like how hard it is. And so then I like get on stories the next day and I talk about it. And literally like, The DMs roll in.

People are like, hon, this is a gallbladder. You have gallstones. Gallbladder attack. Galstones. Galstones. This happened to me. Pregnant.

Galstones. This is not indigestion. This is not normal. At one point, I asked Chatchip Diego, do you throw up a gallstone? I don't even know what a gallstone is. I'm still confused about it. But so then everybody's telling me,

you know, you got to go on the gallbladder diet. Oh, by the way, meanwhile, we're flying to Princeton next day. And I still have the heartburn. but it's not so bad. But I message my doctor. She gets back to me in like five minutes on a Sunday. Like bless her heart. She usually doesn't do that.

And she was like, yeah, this is probably, this sounds like gallstones. It sounds like you had a gallbladder attack. Next time it happens, just go to the emergency room or call labor and delivery. And so since that day that that happened, which I don't know, it was about a week ago, I have had the same thing happen three times,

but it's not been as bad. But every time it's happened, like yesterday, I got... Uberly confident. And I had French fries. I'm going to be honest. I went a French rice and I had Chick-fil-A for lunch. Because I thought, I got to have like the simple joys in life.

And I died again. We went to the Steve Houghton's book launch. And I was dying there. Like I was having the heart contractions again. And so now I'm just realizing that I cannot eat unhealthy. I cannot eat any fatty foods now or fried food or I will die. Like it hurts so bad that it is the one thing that will get me to stop getting chik-fil-A. Like I am not having chik flay again this whole pregnancy.

I can't. It hurts so bad that like it triggers it. And so now they said to go on the Mediterranean diet. Like I think I'll still have chips and stuff. Maybe not I'll have tortilla chips, not potato chips. Yeah, some sioux. Yeah, some siette. So those healthy chips.

But I really cannot have fried food anymore. Yeah. So yeah, anyway, my point with that was chat GPT really led us astray. It did, but I want to give it credit. It was really there for me, though. Yeah, you needed it. I asked a lot of questions. I was just scrolling through my chat history.

I was like, I really treated it like a person or a doctor. I was like, oh, no, she's throwing up bile. What to do then? Yeah. I mean, it was really there for me. It was really intense. Oh, I didn't tell you what I did either. The bad part.

What? When I was throwing up. Oh, yeah. No, you told me. I was there. They told them. Yeah. They need to know.

Pretty bad. I was throwing up so bad that I peed myself. She was really frustrated. You were like, just peed myself. But guys, it wasn't like a little pee-pee. Like, I, like, I peed up full, like, on the ground. Yeah.

I asked Chatchee Pee that too. I go, oh, no, she's peeing now. And it said that was normal during pregnancy. It was such a hard throw up that I had to pee myself. And I had to go clean it up. It looked like a dog had to pee on the ground. Yeah. I mean, Lola's probably peeved on.

Probably. Not a big deal. So that's the glamorous life of being pregnant. And if it's not, then it's probably good birth control for any of you young ans out there. Do you want to pee yourself in front of your boyfriend, husband? So to end the podcast, I think you should tell the funny story that we were talking about this morning. Okay.

So something that you're going to realize if you work with young people, these Gen Ziers, if I may. Well, okay, no, actually, let me take that back. Something that we're always trying to work on the day of the Austin team is professionalism. It's hard because look at me. It circles down from the top. It circles down from the top. Literally yesterday our content person came over and she goes, she came up to my office and she was like, is Danny okay? And I was like, I think so. Why? And she was like, I've been here an hour and she's like, and I was like, oh, she's probably asleep. And I literally went downstairs, woke Danny up, held her hand and I said, here's your star. And Danny's hair was like upside down and like disheveled.

I'm pregnant. I know. It was cute. She was a girl who helps me film reels. and she had been here for an hour. But so what happened was I did my makeup and then I felt really tired so I laid down for a second. And then I just, and then the next thing I know, Jordan's in my room. So yeah, so anyway, but it reminded me of a story of my lack of professionalism when I was, what was I probably 23, 24. And a lot of you guys don't know this, but Jordan used to be my boss. It's true.

Jordan also fired me from my first real job. True, no regrets. You were terrible employee. Whoa. Great founder, great entrepreneur, terrible employee. No, some would say I was just too good. You're right. You were terrible at playing the politics of a company, for sure.

That's... Because you don't believe in them. No, I do believe in them. I just was inexperienced and I didn't know better. And I didn't understand because I had always worked for myself. So, you know, back of the day, when I was a YouTuber, I made no money. And so I had to get side gigs. And then there was this point where I had to get a real job.

And so I became the social media, I don't know, coordinator. I didn't know what my title was. Basically, I was doing social media for Jordan's startup that he was the chief marketing officer for that he helped me get the job for. And so they were based in San Antonio. I would drive back and forth if I had to go into the office. but I really worked from, I basically just helped set up like social media campaigns

and got influencers talking about their product, which was a wearable. And so there was this point where I, they're wearable. I was so expensive compared to like the Apple Watch

or a Fitbit or any of the competitors out there. I think Kate Spade had something at the time that, you know, remember those wearables? It was all the rage back then. And so I was like,

man, I want this company to do really great. Like, if I'm going to be, like, selling something, I need to believe in it myself. And the product was great. The price was just so, well, the product actually wasn't that great. It was okay. And so, like, but it was pretty, you know. And so I was like, I really need, this team is all men. I'm like, somebody's got to tell them that their product doesn't do what an Apple Watch does, yet it's triple the price. Like, there's something wrong with that, right? Like, you know, it's just like logic. And so I made this presentation.

where like I literally made like a powerpoint. Okay. And I made this presentation about like the competitive advantages, what we were lacking, where we sat in the market and compared us to the Apple Watch and everything that the Apple Watch did versus what Kate Spades did. What ours did. Ours was the lowest of the spectrum in terms of capability. The whole thing was like they were like, but we have a patent on sending signals through metal. And I'm like, nobody cares. And the app sucked. And it, not only that, but it was like $400.

And I was like, no one is going to pay $400 when the Apple Watch is $39 and does, you know, $250, whatever, $259 and does literally a million things more. Like, it's just common sense, you know. So I, but I really was like, I am going to go in there and show proof because, you know, I love proof. It's giving Gen Z intern vibes. I know, I know, I know. So I, here's the other thing that's so funny. Like, I look back, like, I have never had. like a professional wardrobe. Like even when I interned for my, my manager back in LA, like,

I have always worn like a dress with cowboy boots into the office. Like I've never dressed professionally. I'm learning how to now, like when I speak on like a Forbes or J.P. Morgan thing, I'm like, I have to. But like your girl never had to wear workwear, you know, Ann Taylor, who'd at? You know? So I drive in, I remember I was wearing this like floral maxi dress, you know. And I have this whole presentation. I sit down with our chief. operating officer. Yeah. He was ex-military.

So that was something I probably should have taken into consideration. And I am just like, I'm about to change this guy's, like blow this guy's mind. So I sit down and I give him my whole presentation. I probably talk for an hour. And I, let me tell you one thing. I am so right about everything I'm saying. Yeah. I mean, hindsight, Danny was right about everything.

I was right about everything. And I was like, I'm like, at least if you're going to be what you are in the market, at least be, like, competitive with your price. Like, make your price like $100, $9.9. I, like, let me tell you, the whole meeting went phenomenal. Like, and he's asking me questions, and I'm replying, and he's, like, sitting there, but he didn't really talk much, you know. And so I get in the car after, you know, driving from San Antonio to Austin, I called Jordan. I'm like, I'm like, babe, you know, we're dating at the time. So I'm trying to, like, impress him to him. I'm like, that meeting went amazing.

I was like, I killed it. I was like, I had all my points. I was so like self-centered, like not self-centered, but I was so concerned about how I performed. I didn't care about how he received it. And I was like, I did so great. Right. Like, I was amazing in this meeting.

And I didn't ever really think about what he was thinking. It so did, apparently, I heard. And Jordan didn't say anything. You were so, like, supportive. No, I was great. I believe you. I believe it went great. But then like a week later, you... No, no, no.

Like 30 minutes after you called me. Okay, okay, so then what happened? 30 minutes after you call me, I get a call. And he's like... And this is your boss? Yeah, I mean, pretty much. Like, he's like, I don't know who your little girlfriend thinks she is, but she doesn't believe in our company or our product whatsoever.

And he's like, I am so appalled. Like the way I talk to him, apparently. the way that she thought she could come in here and do this. I thought I saved the company. Yeah. I literally thought I saved the company. And he was like, I mean, I'm not going to say fire her, but like I don't really know why she's even here basically. And he wasn't wrong either.

I mean. Yes, he was. No, no. He wasn't wrong about like if you don't believe in it that much. Like, why would you be here? Because I was trying to help. No, I know. I believe in it.

I believe in it so much that I don't want to be associated with crap. Like I want to be associated with greatness. And like, no, I do. And like you guys, what you guys are doing, like, you're a bunch of men. You have no idea what you're talking about. The product was way too bulky. It was way too expensive. No one's going to buy this.

And here's the thing that my job is. I'm supposed to go sell it to influencers. I'm supposed to go sell it to people and try to get people to sell it. Nobody was buying what I was selling because I didn't believe it in myself. Yeah. So I was like, we need to fix the product. And then I can go out and sell it like when I believe in it. And then like, that's one thing about me.

I've never been able to get behind. things that I don't believe in. Yeah. Because that makes me look bad. Like, you're ruining my reputation. And so, and so this was my issue. And so, but he just did not want to hear it. And I understand the politics.

And I understand maybe I should have navigated differently. But that doesn't mean I was wrong. Yeah, no, I learned a lot from that whole experience too because, you know, eventually the company went down. Like six months later. They ran out of funding. Like no one really. Because they kept just raising money and raising money and putting a Band-Aid on a bullet hole,

which the bullet hole was the products. It just wasn't good. The three things that you taught, that, you taught me, that our intern taught us. No, the three things I learned about you being right was number one is product is everything. Like you can't fix a bad product with good marketing. And what did I do with Dibby? I actually did feel like I, we did good on the marketing side.

I was very proud of. Okay, yes, on the, on the very top layer. Yeah, that's what I'm saying. It's like the flash of like putting it on the map. A sex appeal. The sex appeal. Number two that I learned was there's just something about like needing females in the room if it's going to be an all male company. Wait, a product that is for female created by all males, designed by all male. Yeah. Yeah. It's like I will never do that again. Like if I ever

walked into a company that was selling a product to females that had no females, I'd be like red flag. Yeah. Like this is not smart. And then number three was that I think I just learned a lot about the word salad in corporations. It's like, man, you know, you can kind of like, you can con your way through like these titles and these roles. But like, I think that if you, you can really tell very quickly the people who actually know what they're doing and the people who have no idea what they're doing and are just kind of like surviving. It saved us a lot. I think in Divi and with ourselves is not getting caught up in like this prestigious title. It's like, who cares? Like what is actually going on?

No, I mean, we'll hire someone who has way less experience, but we believe that they can, like, actually get things done. Yes. Versus someone who has all these fancy titles and went to Harvard and did this and did that. I mean, the main thing that I learned from that experience was like, you know, you see like on Shark Tank or you see all these startups fundraising. And I thought to myself, I remember when I worked there, I said, I never, ever, ever want to like be a part of a business again. or start my own business that is backed by anybody's funds or backed by, like, I want to grow organically. Like, I would rather be selling, making bracelets in my bedroom and grow to the point where

I'm successful, then have a bunch of money thrown at me and then not know where this true issue is. Because what I learned through that experience was anytime that they were like, they were struggling, they would just go raise more money, raise more money, raise more money. And it was just so for me sitting there as like someone that would actually buy the product myself. I'm like, you guys are missing the forest through the trees. Like there is the issue is your product. The issue is like what you're creating.

And you just keep throwing more money. It's like a money pit. Yeah. And so that's when we launched Jibia. I was like, I don't want, even my parents were like, we'll invest. I was like, no. I don't want anybody's money. I want to be able to just like grow it organically.

I think there's like a lot. There's like a whole culture around like the startup scene. or the tech startup scene. And that experience actually got me out of it because I realized that so many startups are just raising money. And it's like a game of raising money and using other people's money that like you're better off being outside of that culture. But I'm not saying that you never take other people's money.

Like I'm totally into investors. Once you've figured out your model. No, but once you figure out where the money is needed. Yeah. And like you don't try to grow too fast. Like it's okay to only do 100,000 revenue. the first year and then 200 and then 300 like you don't need to be doing in fact I feel like a lot of companies fail because they have such like this huge surge and then the next three or four years

they don't know how to maintain their surge and it's like you have a problem that money can't fix it's probably your product it's maybe whatever it is and so um anyway that was just like a funny story because I uh it's it's it's very hard for me when I have to set that standard of professionalism. Because I never really like had it. But I need to. And I do have it in the divvy world.

You know how professional I am. But also like, I just stay. But like, okay, let's take. Let's say these are, let's say they can be both. But like, let's say there's professionalism and then there's scrappiness. I think you've built a really good scrappy culture and environment. And like, I mean, our team, like if we told our team that we wanted to launch a monster truck out of AT&T Center next week, they could figure it out. And they would. But I do try to

set, I think the one thing that the team would probably, my personal team would say about me is like, I do try to set somewhat standard of professionalism in terms of like not texting after five or like not working on the weekends. Like I try. It's not perfect. I'm not perfect at it. But I try really hard to respect those boundaries. So there are things that like I feel like I do, I do well. Yeah, we've gotten better at it. I don't feel like my employees are like, I could be wrong, but I don't feel like people are like, feel like overworked. Maybe they do, but like.

Well, one of them's right there. How she, what are her vibes? I mean, like, but I, I hope that. And I hope that if they ever do feel overworked, like there's that point of communication where we figure it out, you know what I mean? But also like, I mean, that some of that is not even your call anymore. Yeah, exactly. You know, like there's layers of leadership now where it's like, I'm just the talent.

No, that's like, we both are. It's like we're, our hands are kind of clean in our ecosystem. Yeah, I don't lead our team anymore, which is great. Like, if you're overworks, it's like, that sounds like a problem for the CEO. And that is not either of us. Oh, my gosh. We are fun. We're just like the fun mom and dad that could come in and like, what's going on?

What's this? We didn't fire Danny. In that experience, we just said, why don't she go do something else for a little. Yeah, you did kind of let you down. Yeah, easy. We let you down really easy. You were now that I know you, you were like manipulating me a little bit. Well, I mean, I loved you.

So I didn't want this job to come in between us. It ruined us. But I was just like, hey, why don't you just like, why don't you go over here? What did I end up doing after that? Oh, I remember. What? I don't want to say. The jewelry thing?

Yeah. Yeah. That was, I mean. I did a lot of like. consulting. Yeah. But it was like not. Like I made like a square space website for like a startup, another startup, like stuff like that.

Anyway, so this has been fun. I think it's time to wrap because I really have to pee. Same. We want to give a shout out to Florida. We're praying for everyone. I honestly cannot imagine what it's like just even evacuating and leaving like your home. And everything that you've known has to be so, so scary. So we're keeping Florida in our hearts.

We're going to put the link if you guys want to donate. We've donated to some of our favorite organizations. We'll put the link for you guys in Spotify. We love you, Florida. You guys have also been loving our social clips. We post a lot on DeInfluence on TikTok and Instagram. So make sure that you follow us over on Deimplence podcast. We have some really fun guests that are going to be coming.

So we're excited for you guys to check them out on all of our platforms too. And drop a comment on Spotify, YouTube, or Instagram or TikTok. If there's a conspiracy theory that you want, Jordan and I to cover. I heard one about C-sections the other day that I really want to dive into. It's wild. I'm thinking maybe for like, or Halloween episode, we'll just do like, like, flat out conspiracy theories and go through a bunch of them. But we love you guys and we'll talk to you later. Bye. Bye. Please note that this episode may contain paid endorsements and advertisements for products and services.

Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.