De-Influenced with Dani + Jordan - Jason Tartick: Relationships, Restarting & Getting Fired From Corporate America

Episode Date: July 17, 2024

De-Influencers… it's happening!! This week on De-Influenced we have Mr. Business himself, Jason Tartick!! While we know the girlies want all the gab about his new relationship with Kat Stickler (don...’t worry, we got him to drop us some deets), there is so much in store for this episode. We had so much fun De-Influencing this corporate bro turned reality TV star, turned author, turned top charting podcast host. We talked about his sweet beginnings, to some more spicy memories, like getting fired from his corporate banking job for a PG-13 comment. If you’ve followed his journey since the Season 14 of the Bachelorette, you’re in for a treat.  There is so much more to this former corporate banker than just Trading Secrets. Oh and of course we’re getting the answers to the questions you wanted to know most ;) Make sure you give it a listen and share it with all your Bachelor Nation obsessed friends and family, or any other Jason Tartick fanatics you know. Follow Jason and his podcast on socials for more of his content: Instagram - @jason_tartick TikTok - @jason_tartick Trading Secrets Podcast: Stream Trading Secrets Podcast socials: @tradingsecretspodcast Jason’s Best Selling Books: The Restart Roadmap: Rewire and Reset Your Career Talk Money to Me : The 8 Essential Financial Questions to Discuss With Your Partner De-Influencers, we love y’all so much and we LOVE when you give us a review, follow and rating on Spotify, OR better yet do all THREE!! Plus, interact with our socials, ⁠@deinfluencedpodcast⁠ on TikTok and Instagram where we share weekly trailers and clips from every episode. Go to DrinkLMNT.com/Deinfluenced And if you’re an LMNT INSIDER, you have first access to LMNT Sparkling — a bold, 16-ounce can of sparkling electrolyte water. Go to H-I-Y-A-H-E-A-L-T-H dot com slash DANIAUSTIN and get your kids the full body nourishment they need to grow into healthy adults.  We hope this episode is everything you dreamed it would be and more! We love you De-Influencers!! XOXO!

Transcript
Discussion (0)
Starting point is 00:00:08 Welcome back to your favorite podcast. D-influents. Wow. We're going to keep it. You're going to keep it? We're going to keep it because it's personality. Oh, I was thinking D-influence. So you guys are like D-influence.
Starting point is 00:00:23 I didn't get the hard hold on D. Jason, something tells me you don't listen to my podcast. Which is so weird because you're exactly in our demo. You would think. Our large male audience. You know, I just had you on my podcast and I know everything about you, but I did not hit play on any of those episodes. I got to say out of all the podcast interviews I've done, like, I've never had someone do such in-depth research. Oh, I'll take it. Your team is probably
Starting point is 00:00:48 amazing, I'm assuming. They're good, but I also, I do a pretty good amount myself. Because I'm like, if you're giving me your time, I like really want to make it special. And also with my podcast, it's very business focused. So if you don't know the stats, it's hard to get to like good questions. No, it was great. We had a good time. You all have to listen to it after this. But let me do your little introduction. Jason Tardick is here, y'all. Jason, is a 35-year-old corporate banker turned influencer, podcast host, and author. After going on Becca Krufen's season of The Bachelorette, his life took a wild turn and he embraced it. He now owns a talent management company and is the host of one of the top business podcasts on the charts right now.
Starting point is 00:01:25 We're so excited to de-influence Jason Tartick. All right, let's do it. Thank you for having me. So that's what we do. We kind of de-influence you because we want to get to know you. And then we'll kind of go into like your business. We'll put you on the hot seat. for a little bit and then we'll wrap up. Let's do it. You're nervous? No, I'm excited. I'm excited.
Starting point is 00:01:43 I'm excited. Okay, so first of all, I want to start with de-influencing Jason. I kind of just want to get to know who you are. I know you talk a lot about business on your podcast. People know you obviously from The Bachelor franchise. But who is Jason Tardik? Where were you born and raised? And can you tell us about your childhood?
Starting point is 00:02:04 Yeah, so I was born in Buffalo, New York, and that's a small city. small town. I was in the suburbs there. Your producers went to school at Syracuse, New York. So shout out to all the upstaters and tri-staters. And I was the kid growing up that went literally door to door knocking on everyone's door being like, can, can Diana, can Jake, can Michael come out and play? I was just always out playing sports 24-7. And in high school, I played hockey, soccer, and lacrosse. I was the captains of my hockey and soccer team and really loved it. end up playing soccer in college. But like I've always had this intrigue with like where people make their money or what they're earning or where they're spending. I even remember as like a kid
Starting point is 00:02:51 always asked me, well, how much did they pay for that boat? Or what did that house cost? It just was always in my natural curiosity. And that has led me in all different directions. I was a banker by trade. I went into finance. And now the podcast, you were just on Trading Secrets. Like what we really do is talk about financial transparency, like where money's made and where money's lost. And at 16, I remember my grandfather sat me down. He was an oral surgeon by trade. And he got completely swiped by a financial advisor. And he lost about 40% of his wealth. And that advisor actually is still in prison. And so at 16, he sat me down and he showed me all of his computer screens and he showed me every single dollar that he had earned. And like exactly the investments that they're in and
Starting point is 00:03:35 why they're in them. And, you know, when he passed away, he's like, this is exactly how much we'll go here and here and here. And so he always taught me like, you know, I didn't know money growing up and I got taken advantage of it, but you're going to know it. And so that was at like 16. But, you know, just a little bit about kind of my childhood and went to school at Geneseo, New York, got my MBA in accounting and finance. And yeah, that's a little bit about it. Are you an only child? I have a brother. Yes, I have an older brother. I always joke around. I've like literally, really grew up in the definition of like modern family. I have a Jewish, more liberal mother. I have a Catholic, more conservative father. And I have a gay brother who's happily married. So, you know,
Starting point is 00:04:18 our dinner conversations were always interesting, but balanced to, you know, learn different perspectives and be able to hear other people for what they stand for, what they believe in. And it was, it was like we could have had our own TV show in that house. Were your parents, entrepreneurs? So my grandfather on my dad's side was. He owned a small business in a grocery store and was very well known in his community. And then on my father, my mother's side, our great-grandfather was an entrepreneur. He was big into, you know, like the old classic hats, like fancy hats.
Starting point is 00:04:53 He was a designer and sold an adjo big hat company. And then what's interesting is the traditional side of him, my grandfather, my mom's side, he wanted to be an actor and he wanted to be in his singing. But his father, who owned the hat, said in this family, you're going to do one of few things. You're going to be an accountant. You're going to be an attorney or you're going to be a doctor. And so he went on to be a great doctor. But he always had that regret of not actually pursuing something else.
Starting point is 00:05:20 And my parents actually both worked in corporate America for their entire lives and still do. So all different career paths. Did your parents kind of want to push you in that direction as well, just because it's what they, like what they knew? Yeah, I mean, even if you go to like, you know, I'm a big proponent of therapy and like learning about your inner child, I think my parents were great. They're happily married. I'm so fortunate for them. But I think a lot of the things that parents do and things that happen are subconscious. They want the best for their kids and sometimes the best for them and what they want is security, right? So I always was the checkbox guy. Like I wanted to make mom and dad happy. I wanted to make them proud. So I always did. did things as a child to like get the sticker, to get the A plus, to be the captain, to be the best player on the team, to always make the team. I think as a result of that later in life, that took a huge toll on me, probably what's what led to me going on reality TV. Yeah. Because eventually, if you're always doing something for someone else, you're going to like crack. And I was a very,
Starting point is 00:06:24 very blueprint guy. Like, do what you have to do. Never get in trouble. I never had detention. I never had suspension. I sure had a ton of fun, but never got caught doing it. And, you know, that they always wanted me to go into an area that created safety for them, right? And safety was getting good grades, graduating from college, getting your MBA, going down the corporate path. So, you know, inevitably, when I took a detour in reality TV, you can imagine that kind of shook their feathers. But surely now they're good with it. You have a path. You have a path that worked out. You're successful now. You know, is it, what's the dynamic like now? The funny thing is, is that, like, I remember when I got off the show of reality TV,
Starting point is 00:07:04 this was The Bachelor in 2018, there was this new concept of influencing on Instagram for reality stars. And I'm like, hey, mom, I just got paid 15 grand, you know, post a weighted blanket. And she's like, what the hell? And, you know, of course, the next conversation is like, this will never last. This will never last. Fast forward to 2024. And no joke, last week, my mom was like, I have so many different perspectives I want to put on TikTok.
Starting point is 00:07:29 Like, what do you think about that? I think I could do it. I'm like, oh my God. That is so funny. That's how, you know, my mom is like doing this influencer thing now too. Is she? And it's been 12 years for me. It took 12 years.
Starting point is 00:07:40 But now she's finally like, Danny, which post do you think will do better? This sweater or this one? Isn't that funny? It's so. They made the shift. They made the ship. You pulled them to the dark side. They judged us and now they're coming over.
Starting point is 00:07:51 I think that's the story with like every internet kid. It's like their parents being like, what the heck, I sent you to college. Now you're going to be a YouTuber. Because like you said that. that generation, I mean, what they ultimately value is safety and security. That's all our parents really wanted for us. And that was like the way you achieved that was through your college degree. Yeah. And now it's just so different. Like Jordan's been telling me, he's like, our kids aren't even going to go to college. Oh, no, I'm, I'm not long college. I think by the time our kids are 18,
Starting point is 00:08:20 it will be obsolete. You know, it's funny. Even I who have recognized I had to like crack the blueprint to get on to the path I've always wanted to be on. I still understand, though, why parents want to want their kids to pursue that safe, because it allows you to sleep at night. But so your, your take on parenting, of course, I'm not a parent, is like, just like make it an abstract, let them move in any direction they want. Yep. I think I'm early in this philosophy. I think it will evolve over the next like 10 years. But I mean, I was literally having a conversation with our producer outside about college. And she was just, man, she was like, I majored in journalism and no one told me that like the ROI on me spending this much on a degree was not
Starting point is 00:09:02 going to pay off. It hurts. And so and I think a lot of, you know, that generation is feeling the same thing. It's one of the only products in the world that's price inelastic and the fact that if any, like for anyone that doesn't know what that means, right? If a McDonald's Cheesburger goes up a dollar, the price of the demand and how many people will buy it goes down significantly. It's one of the only things in the entire world that the price keeps going up. And as a result, the demand keeps going up. So it's pricing elastic, which is why it's so expensive. So true. Jordan is very into sending our kids to trade schools. No. Like what kind of trades? I mean like plumbing and like building cabin, you know, cabinets. To be clear, not long term.
Starting point is 00:09:42 He's very interested. Like when they're like 12 or 13 having them learn useful skill sets in the trade so that like later on they know how to do things with their hands because I guess my whole philosophy is that AI is coming in. I think it's actually going to attack the white collar jobs before it attacks the blue collar jobs. And I think it's going to force a lot of people into trades where your plumber will be able to raise his hourly rate because there's a scarcity of plumbers. There's a scarcity of people who know how to do things with their hands and build things. Female plumber. I'm telling you. There was a, it's a niche. There was a Harvard business case study I read on Home Depot. And I think it was in China. It was, I think it was
Starting point is 00:10:23 China where they just built a ton of stores out there. But the reason their model completely failed is because there's no do it yourselfers out there. They will outsource all of it. And the reason I bring that up is because I do feel like, and I don't have any studies to back this up, but I feel like in America, like we are doing less of DIY and we're doing more of outsource. And to your point, if AI starts to swipe some of the big jobs and then we don't know how to do things because we're outsourcing it. There's going to be huge money and some of those, like, I'd hate to say it, but like boring businesses, like electricians and and plumbers and HVAC and those are, 100%. And they're huge, huge industries. Yeah. Now like private equity is actually like
Starting point is 00:11:06 taking all these, uh, these plumbing companies and rolling them up. Yeah. And then selling them to the bigger companies. What's your, uh, this, I want to ask this question before we move on. We're in the South and this is like a very Christian South thing. Do you know what the Enigram is? Yes, I do. What's your Enneagram number? It's been a second. I think I'm a three. That makes sense. Same.
Starting point is 00:11:29 We're crazy. We're a little crazy. We're a little crazy. When I go, so I go to therapy, every single time, my therapist has these cards that show your emotions. Yeah. Because as three. Because we're like, I don't know.
Starting point is 00:11:42 Yeah. We don't know how to communicate our emotions because we achieve. That's our way of numbing. That's the way of numbing. That's the way that you feel good about yourself. Yeah. But then it doesn't last. That's the only problem.
Starting point is 00:11:51 It doesn't last. Yeah. Well, it's also like, you know, it's really cool, those songs for anyone that's listening, that's a big spot. Anagram person, they have songs on the Indian Graeme. Yes. You know the song? Yeah.
Starting point is 00:12:02 It's called three. Yeah. Yeah. It's sad. Sleep no more, right? Yeah. Man, I listen to that daily. It's like, you know, it's like you finally learn that you are enough.
Starting point is 00:12:10 It's not your accomplishments. And it's like, it hits me so hard. I'm like crying in the car. Oh, my God. I can do it. Oh, my God. We're the same person. When you were talking about being captain of your team,
Starting point is 00:12:21 all these achievements. Same. I was like class president every year. Captain had to be like the top of every role, honor roll. And the funny thing is, it's like, I didn't really care about that. I just wanted my parents to be proud. I wanted that like approval. Yeah. Man, it's exhausting. So like, if you ask me at 25, I'm 35 now, but if you ask me at 25, who are you and what do you like? I would have no idea. Same. I was like, I'm captain of the hockey team. Oh, yeah. I just lived my life through like identities and labels and job titles and stuff like that. What's your an eagram? One. One. Perfection. Oh, oh, wow. Wait, that's a wild combo.
Starting point is 00:12:54 Yeah, I wonder why you guys are so successful. We're a crazy couple. It's real bad. We got to sit down and be like, let's not talk about work for a second. Yeah. You know, like how is your day? How do you shut it off? We've gotten way better at it, but I think that when Danny has a vision of what is going to
Starting point is 00:13:09 achieve something, my lot in life becomes achieving that from a perfectionist standpoint. So it creates this like hamster wheel that we get on where it's like more, more, more and I'm like keep up perfectioned got to be built right etc and so we're a really good team and like I'm not going to lie like we have a lot of fun doing it yeah we love working together and we're so different like a three and a one we're so different that we just don't step on each other's toes I was going to say do you butt heads though working together not as much anymore I mean we've been working together since 2017 and so we've definitely had our ups and downs but we also have like really strict boundaries now that we don't cross I think that came when we became parents
Starting point is 00:13:50 Like at a certain point, you're like, you just can't. Like you can't work past five. Like we have to prioritize family on the weekends. And that's made us really healthy. And I think biggest pro tip, too, is we've established lanes that don't cross over that much, right? So it's like I had the, the divby lane primarily. And we're both involved in both. But I had the divvy lane primarily.
Starting point is 00:14:10 She had the Danny Austin lane. And it was kind of like very clear paths. And then we would also put a team, a person in between. No, truly. The first, the team that we. we hired was because I was so tired of being the guy that was blamed and wrong for things that I was like, I'm going to put Jenny here. Yeah. And now it's like, hey, I'm sorry. That was Jenny. So if we have like something that we have to do together, it goes on both of our calendars and like we don't communicate
Starting point is 00:14:35 about it. It's like we talk to Jenny. Oh, interesting. We have like a middle man. When I, when I put on my personal hat, I'm a totally different human though I put on my business hat. Yeah. Like it's it's totally different. Everything. That means you're a really healthy three. Yeah. Okay. That you know how to do that. Oh, interesting. Therapy for three. Thank you guys. No, truly. Therapy for threes is my point. It's essential. But do you have, like, personal half, business hat, like when you guys are parenting, is it different, like, when you like different personalities when you work together? 100%. Okay. Yeah. When I am a parent, I turned into a seven, which is like, I'm just here to have fun and I'm just here to like live life to
Starting point is 00:15:12 the fullest. And like, and I go like extreme off the radar. Like I don't want to be like with work anymore. Like, it's almost like two extremes. But yeah, I would say we both are. Yeah. You're probably more kind of consistent in your role as a perfectionist. I'm always a perfectionist. I can't turn it off. It's terrible.
Starting point is 00:15:30 We'll be really interesting parents. We'll see how our kids turn out. I'd be curious like what season of life or what achievement you hit where you said I need to start going to therapy. Because you know, the achievement cycle, I've seen this in Danny, it works until it doesn't work, right? I can be the captain until I realize, man, I've hit all these accolades. I've hit all these goals and it's still not enough.
Starting point is 00:15:52 So what was the season of life you decided, hey, I'm going to therapy? It was, it was, it was in, it was actually my ex had said like, you should really give it a go. Like, give it a go, give it a try. And I was always like standard three. I was like, everything's great. Like, I got, yeah, I don't need to do that therapy. I got no issues. Like, what do you mean?
Starting point is 00:16:13 There's nothing to work out. Like, I'm good. Life is good. I'm happy. Like, what do you mean? I don't even, if I have a problem, we'll go to therapy. but I don't have a problem. And then, you know, it was funny because I had my first call with my therapist,
Starting point is 00:16:23 where I still work with. And she says to this day, and she's been in the business forever, she goes, on that first call you and I had, I've never had anyone in my life. She used the word convince. Try to convince me that everything in their life was so perfect. Or like selling it. Yeah.
Starting point is 00:16:42 She's like, you literally, and she goes, but you're also, she goes, what I really realize, too, is like how much you protect and care for your loved once because on that call you had said like you have the best parents in the world they always did right by you there was no trauma that you experienced from your parents how much you love them so like there she says just in that call i learned so much from you and i think my third my whole journey to therapy was that my issues of not wanting to go to it were actually the current issues i was dealing with of not understanding what feelings are not knowing how to communicate them when issues come up run from them. Don't, don't jump into them. Don't step into conflict. Create less disruption and keep
Starting point is 00:17:22 achieving, keep being good. And that's really a really sad way to live life, right? Because you're coasting and you're missing so much about who you are and what makes you, you and connecting with other people and what makes them at a deeper level. So I'm beyond thankful I went. But yeah, I kind of had to be like pushed a little bit to go give it a shot. Danny's crying right now. No, I'm just also like, I love that you're an advocate for therapy too, because we talk about that all the time. Even couples or marriage counseling. Like we're so important. So I know we got a little off topic.
Starting point is 00:17:58 There's just so much to talk about. I want to talk about, okay, so after college, you went into corporate banking. What was the corporate world like? Oh, it's, yeah, so I was in the banking industry for like nine years, moved a bunch of times, worked at their headquarters too. you know, it's very bureaucratic. It's very, you know, be the yes person, you'll prevail. There's, it's a constant, you know, a little bit of the negative of it is there's a constant illusion of how you get to the top. That illusion is what also will drive you to keep working harder and harder. And if you don't create boundaries in corporate America, you will be
Starting point is 00:18:36 swallowed up, right? So I didn't even know what a boundary was. And for me, I would go anywhere, everywhere, anything to get ahead. So I moved from New York to Seattle. I didn't know one person in Seattle because the opportunity made sense and I thought it would continue to get me ahead. So it's a lot and it's a lot of politics. You know, you look at, you know, politicians and they talk about their ability to be able to like Bob weave and maneuver. I just remember at headquarters. Like it was constant game of who are you having coffee with at 7 a.m. at the Starbucks that's below the elevator bank so that people would see you with those people before the work day started, knowing that you were in the right circles. It's almost like high school. And I hated, I hated
Starting point is 00:19:21 that part of it. But there's also a lot of good with it. There's a lot of stability. There's a lot of, you know, benefits that come with it. And in a lot of organizations, there's a, you know, more and more transparency to if you do X, you will get Y. And that's how you can better off your career and your lifestyle. So it was a grind. But at the end of the day, one of my biggest motivations to this day is to continue to work so I don't have to go back into that corporate America setting unless I want to go on, you know, my, my benefit and not having to be there if that makes sense. What side of banking were you on? Like investment banking or? So I worked, it was cool. I did this management program where we saw every single area of the bank. So every single component of the bank,
Starting point is 00:20:04 A to Z. We got to spend time with leadership and in those groups. You know, we worked in private banking, that was one of them. And then I went into strata, I was underwriting, so underwriting loans. And then I went into strategy, which is really cool. So you're working for the head executives of the whole bank that are deploying strategy for the entire bank, A to Z. From our bank, it was Alaska to Maine. So you're taking all the analytics to drive different strategies to produce more revenue. And then I ended up going on the debt side of the business where we were doing lending for companies that earn revenues of $100 million in greater. And we were doing all different stuff with them like FX work and, you know, interest rate hedging and all different,
Starting point is 00:20:44 you know, equipment finance, real estate transactions, but it was all connected to lending. That's so cool. What is like the biggest, I mean, I obviously know corporate world versus the influencer industry is so different, but there's also some challenges like in the influencer industry. What, are there similarities there? Like you said, okay, it's all about like who you went to coffee with or who you, do you ever feel any of that in the influencer? industry? I think in the influencer industry, you can totally make it your own. And I think there are some people that don't network or collaborate with anybody and they're just so great on their own and they're do extremely well. And there are some people that live and die on that. So I think that's one thing.
Starting point is 00:21:22 I think probably the biggest commonality between corporate America and the influencer space is that you're constantly walking on a tightrope and the fact that any day you can make the wrong move and it's done. You know, you could say the wrong thing. You could do the wrong thing. And ironically enough, I lost my job because of something that was set on a podcast by my ex. And so I ended up getting fired from it. And so. Can you share what was said?
Starting point is 00:21:48 Yeah, it was about, it was a story about, I wrote my second book. I tell the full story. But it was just a story about, you know, things that couples do when doors close. Okay. Really? And so that story. But it wasn't like illegal or anything. And it wasn't even about the bank.
Starting point is 00:22:06 No. It wasn't about the bank. Yeah, it wasn't about the bank. It was like, if you read this story, it's like very, it's like, it's like a PG story. Yeah, yeah. And so, but it hit headlines of the headlines that were hit by it, put them in a situation where they said either you got to like quit all social media, quit all this stuff and just focus on the bank or you can just go out and restart everything that you're doing on your own.
Starting point is 00:22:28 So the big word they kept using in that meeting was restart. Like you can restart here at the bank or restart outside of the bank. And so the first. book I wrote was called the restart roadmap because of that predicament I was put in. But yeah, so that's the biggest thing is that in corporate world, one story, one moment, you can be fired. You have no long, there is no long term. Like no one in the corporate world, for the most part, has a contract that says that they have to be there or will be there for a year or two, right? You're a free agent, just like in the sports world in corporate America. And in this
Starting point is 00:22:58 world you are too. Like, you know, the idea of longevity is the hardest battle to work with. And, you know, one bad interview, one bad day, and it could all be gone. Or you take some time off and I'm like, am I irrelevant now? Do people care? Does the algorithm? Does the other care about me? Time off in this space. It's so hard because you just, there isn't that stability.
Starting point is 00:23:18 So you have to create your own momentum, really. Totally. 100%. Can I ask you this? Do you think that looking back, their perspective should have shifted from seeing like your social media stuff is more of an asset because I'm sure client relations is a huge part of your role there. But this is probably early on.
Starting point is 00:23:34 This is when did you get let go? Yeah, no. So when I was there, I was a vice president senior banker. So my main role was working with CEOs and CFOs of 100 million plus dollar companies and doing the transactions and work with them. But within roles like that, to your point, you're doing a ton at that level. You're dealing with people that are the most influential in the community. So you're going to huge non-for-profits, huge gala, you're working with CEOs at very large levels.
Starting point is 00:24:02 So I noticed that when I, got off the show, they were kind of positioning me to do speaking arrangements here to make sure I showed up at this event to like kind of play into that a little bit. And I was cool with it. I was like, hey, you guys let me go on the show. Let's do it. And then the first time that anything happened that of course wasn't something. Yeah. I had even said, it's like, this is how this is going down. Like the first time, I did a hundred acts of things. Yeah. To kind of use this little platform that I have. But the first thing and I'm done. So you should have been like, you guys should see my DMs on a daily basis. This is nothing. It's like, wait, what? This is what did it of all the things.
Starting point is 00:24:40 No, it's crazy, though, how, you know, it's so funny. I think a lot of people have had opinions about how much, oh, I would have handled this situation differently or I would have done this differently until they're actually in the crisis themselves. And it's been so funny for us to see, you know, people not on the internet fold so quickly. Brands and, brands and people fold so quick. And, brands and people fold so quickly at the littlest hint of criticism on the internet. So small that's going to pass by, but they just can't take it. They can't take it. It's so crazy. Support for de-influence comes from Element. As y'all know, I just scored a home run during the MLB Celebrity All-Star Game. Well, I wouldn't say it was a home run. It was I scored. And part of my prep was drinking Element and
Starting point is 00:25:25 making sure I was hydrated as possible. True story. When I was pregnant, I really wasn't feeling well. I was drinking a ton of water and my doctor was like, you cannot just be drinking water. You got to drink something like Element that has all of those electrolytes so that you don't just have like a ton of like water sitting in your stomach. Element is a zero sugar electrolyte drink mix born from the growing body of research revealing that optimal health outcomes occur at sodium levels two to three times government recommendations. Element is formulated for anyone on a mission to restore health through hydration and is perfectly suited for athletes. folks who are fasting or those who are following keto, low-carb, whole food, or paleo diets. Element helps me stay hydrated, whether I'm chasing my kids around, scoring a home run, or going on a walk with my friend Ellie.
Starting point is 00:26:12 Right now, Element is offering a free sample pack with any drink purchase. That's eight single serving packets free with any element order. This is a great way to try all eight flavors of Element. Get yours at drinkelement.com slash de-influence. go to drinklmnt.com slash de-influence and if you're an element insider, you have first access to element sparkling, a bold 16-ounce can of sparkling electrolyte water. Yeah, that's interesting. So you went from corporate America and then how did you get on the bachelor?
Starting point is 00:26:43 Bachelorette. Bachelorette. So when I was working for the bank, they did a Gilda's Club charity event. And so Gilda Radner, a famous comedian, abruptly died of ovarian cancer. So they have a great non-for-profit that helps families that are undergoing cancer treatment. So they recruit 30 guys, all different ages and backgrounds, and they do a charity where they get, you know, you get auctioned off to go on a date and all the money goes to the charity. And so it's like a gala, people dressed up in like tuxedos. And then when you win some, like when you date, when you bid to go on a date with someone, you get a whole package of things.
Starting point is 00:27:20 So it's not like you're just bidding on a date. You get like a gift card here and all this stuff. trying to promote people bidding on going on these dates. Well, that night, it was old-time rock and roll and I came out going crazy. I mean, I was working the crowd, doing all kinds of crazy stuff. And I earned the most money for the date of the 30 guys or whatever. And so that video got sent to ABC. And there are actually two people from that auction, the other one being my best friend who also got submitted. And it was like nine months later, I didn't even live in New York anymore. And I called my buddy, I'm like, I got the craziest thing to tell you. He's like, I got the craziest thing to tell you. We got
Starting point is 00:27:56 calls like the day before from ABC for casting and we both went through it. So that's how that all came to fruition. And then when the, it's wild is the recruiting process. You go from like, it's kind of like you have like one phone call, then three phone calls. Then you go to like regionals. So we went to, we both went to regionals. And then I joke around like because, you know, hockey, soccer, all sports. Then you go to nationals. Like, you go to nationals. It was like the top 50. You go to L.A. And then you'll find out from the top. 50 if you made it. And it's intense. Like, you know, they do blood work for STDs. They do, you meet with a psychologist. You can do 600 questions psych test. You know, there was one interview where I was like in the
Starting point is 00:28:34 middle and there's like 40 producers in the circle around you. Like they really go through the interview process extensively. Wow. It's intense. So what was the experience once you finally got on the show? Is it something that you look back and you're like really proud of or you look back and you're like, oh my gosh, I can't believe I did that. It was just, I think life is all about like, different experiences and how they shape you and what you learn from it. And it was one of the most stimulating, wild experiences I ever have had and probably ever will have, especially given what I've known to that point. You know, we already talked about it, but like, you know, banker, captain, that, you know,
Starting point is 00:29:10 check back, I salute, do what you got to do. And all of a sudden you're in a show where there's cameras everywhere, producers everywhere. There's all these good looking people around, you know, and then you're supposed to be kissing on camera and like, you know, try to be yourself on camera and you've never been to even exposed to a camera. It's mayhem. It was wild. And the other thing, too, is another enneagram three. What do we do all the time? At least what do I do? Let's do for you. I numb myself in productive matters. So as opposed to dealing with feelings or concern or sadness or anger,
Starting point is 00:29:43 I'll numb myself to do something productive. I'll work out. I'll read a book. I'll study. Well, you don't have your phone. You don't have music. You don't have your friends. You don't have your family, you don't have sports, you don't have TV. So the ability to numb yourself is almost non-existent. It's almost impossible. So you have to like sit in your feelings. Oh, it's painful. And for someone who's like not good at that, that was where I actually like learned the most about myself three months of just like sitting in that feeling. Yeah. Which was crazy. Wow. So you get off the show. Yeah. And your life is completely changed. Did it feel like that? Because you probably weren't like creating content or posting at before the show, right?
Starting point is 00:30:25 I didn't even really know how to post a photo before the show. Like, I didn't even know what content was. Like, I didn't even know that word was. Actually, if you go to some of those posts, like my first post, I don't, like, you know how you're like the sepia filter? Well, you know how they have like, you know how you're supposed to like put the photo in the box and then like you're supposed to get rid of all the black area around your photo? I have photos like all of like, like, like, bladder like misproportion.
Starting point is 00:30:48 Like, you could, I took a dude thing. I took it from a razor phone. Like, why do guys post like that? I had no idea about this. I was a banker. I had no idea. And all of a sudden, people are like telling me on the show and off the show. Like, you better learn this stuff quick.
Starting point is 00:31:00 It's really important. We stopped filming in like, I think it was like April, May, went right back to work. The weekend after it went right back to working. And then the show aired, I think it was late May. And then my stuff didn't pick up to like mid-late June. So things didn't start changing until like late summer. Wow. And then all of a sudden, it just like out of show.
Starting point is 00:31:19 shift. I remember the first day I walked to work and someone's like, oh my God, Jason. I was like, what was that? And it happened more and more. I'm like, what is happening here from a reality show? And then all of a sudden, you know, Ryan Sechrest show is calling you. And you're going on a call the CFO and the next day you're in the conference room over, like talking Ryan Seacrest. And it changed fast and it changed super quick. So whenever you left the show, did you have any inkling that man, this corporate world is probably not for me anymore? Yeah, I grew up with Rob Grunkowski. So I remember seeing everything. that he did. And the first time ever, he had a Grant Cruz, and I saw his agent, and I saw everything
Starting point is 00:31:56 his agent was doing. I'm like, that's cool. And so that was a moment I had where I'm like, I have to get out of this banking industry at some point. I talk very openly about money only because I think we can learn a lot through it. And I think in school, we weren't taught about it. That's a little preface to this. But when I took that Seattle job, it was a $110,000 signing bonus. And then the base was $165, but you could earn like three to four times your base. And so what I looked at it was, it was a two-year deal too. So I was like, I'll stay there for two years. I'll save enough money. I'll be smart with it. And then I'll be on the West Coast. I can do something different. I was thinking maybe I'd go to L.A. and try to be an agent. When I went on the show, I was just burnt out. I was just, I was in a bad place mentally. And I was just like, I have to
Starting point is 00:32:42 change something else. Everyone in my life was like, why the heck are you going to go on a reality show? What is wrong with you? But for me, I was like, I just, had to do something different. I just like, ABC's knocking on my door. I just want to do this. So I didn't know what would come from it. I certainly didn't go on the show thinking like,
Starting point is 00:32:59 oh, I'm going to get married. This is my, this is my break to find what the love of my life. I was just like, I'll just roll the dice and see what happens. Yeah. And that's kind of what they did. That's one thing about threes is like,
Starting point is 00:33:11 we love an opportunity. Yeah. And you don't have to know exactly. Like Jordan's like, why did you agree to play in the MLB celebrity game? You're so nervous. And I'm like, babe, when they want me, I'll never turn down an opportunity. You know?
Starting point is 00:33:24 You just got to take it and see what comes from it. So you get off the show, you have this inkling. You're like, I got to do something different. Maybe I'll be an agent. At what point, then you ended up being let go or you quit your job, right? Yeah. Like shortly after? Yeah.
Starting point is 00:33:37 Well, it was about a year after. I did it for a full year. You did it for a full year. So I call it like the double dip year where I'd be like working full time and then, you know, doing like a bar appearance or like doing a weighted blanket there or whatever the heck. I didn't know what I was doing. or like trying to like maneuver this whole double life. I'm surprised you were able to do that for a year.
Starting point is 00:33:56 It was very stressful. Because when we first got together, I was doing the same thing. And I felt like a house divided every day. Like it's like she's in, you know, Fiji or something. And I'm in a conference room.
Starting point is 00:34:07 And then we would flip and then I would go on a trip with her. It's just a very weird dynamic. And I'd be like, I'm getting paid a beer. And it's almost like I didn't know how to please both masters. Like I felt one day I was having. this conversation with my right side of the brain. Then the other day I was doing this left side. I'm surprised you last for a year. It was extremely stressful, especially like when you'd call off,
Starting point is 00:34:27 like I'd call off sick for something. And then all of a sudden I realized like, oh, boy, they might see what on today's show or something. So then I started just being very honest with it. And then, like, that created like envied, right. So I'd like, if I'm going to my boss and telling him, like, I'll never forget this, we got invited to do social media for Tiger Woods celebrity golf outing. Where like, you know, Mark Wahlberg's playing and all the stuff. We just had to cover social media. I'm like, I don't care if I get fired today. I'm going to this.
Starting point is 00:34:55 And so as opposed to like saying I'm calling off sick, I just told him. And he was like really envious about it. Yeah. And so then it was like, you know, a control thing. I don't want you need to stay in the office. I'm like, listen, I'm going. You can let me go, but I'm going. I ended up going and it came back and it was fine the next day.
Starting point is 00:35:12 But it was a tough year to balance both. Yeah. Was there a point when you started, because I guess when you transitioned, you were technically like an influencer for a little bit until you started your management company. Was there a point where financially you were making more than you were in the corporate world? That's a great question. Yeah, pretty quickly. Pretty quickly.
Starting point is 00:35:33 Right? So like probably I waited until there was like a big question of like who's going to be the next bachelor. And a bunch of us signed the deal to be the next bachelor. and at the time the big conversation was between Blake Horsman, myself, and Colton Underwood. And I wanted to wait until after they made the decision to start going full speed with monetizing things because I didn't want that whole monetization of things to screw that up. And they went with Colton and right after that. I was like, all right.
Starting point is 00:36:03 So that part of my life is done. So let's just go full speed into this. And I started making a lot of money from it, right? Where I was making probably, it probably took, I don't know, three months. to make probably close to what I would my base salary in a year or like you know and then all of a sudden as it's picking up you're you start looking at as like one post and you're like okay in one post I'm going to make what I'd make in 120 hours of work of something I want to do and so that's where I dove as like I need to understand this business because I don't understand it at all and that's
Starting point is 00:36:36 where I like dove head first and just trying to understand it especially being a banker I see the financials of every industry and every industry out there. Margins are tight. They're tight. Now you do big volumes, so you make a lot of money. In this industry, you're posting a photo. Let's just say for the sake of the conversation, then, that weighted blanket deal, $15,000. My costs were nothing. I took the photo. I paid the management fee, which was 15%. And the rest is margin. I have an 85% margin. There aren't businesses like that anywhere from exploiting like putting on i don't know 20 minutes of work now that's obviously changed right you need a whole team you're doing pre-producing your thinking but i was like i need to learn
Starting point is 00:37:21 this industry i've never seen anything like this in all the industries i've come across what i would be curious about is so everything that you're saying makes sense why did you hold on for a year where were your parents at in this time was there a little bit of your identity sorry this is kind of a deep question but was there a little bit of your identity of like still checking the box of saying I have this security of this corporate job, you know, so I'm going to stay here. Yeah, everyone is telling, especially in 2019, 2018. Yeah. Everyone's telling you, you got two seconds of this.
Starting point is 00:37:52 Yep. Enjoy the flashing pan. The deals are coming in now, but there's no longevity to these deals. Make your money, have fun with it, and just be ready to go back. And so that was, that was something I had to deal with. But I just kind of kept learning and trying to figure out more and more. And then I was really smart with my money at this time to create like a burn rate. And I think I'd have to go back and look at the numbers and stuff.
Starting point is 00:38:19 But I think I created and saved enough where I could live off like two years. So that was my goal. It was just like get out of it so I could live any way I wanted for an extended period of time. But everyone had told me, do not go do this full time. You're not going to make it. One of my favorite kids' brands is Haya. The pediatrician approved super-powered chewable vitamin. The founders are dads who were shocked to learn what ingredients were in most children's vitamins.
Starting point is 00:38:48 They spent three years curating top pediatricians, nutritionists, scientists, and parents to formulate a super-powered chewable made with 15 essential vitamins and minerals, while also including a blend of 12 fruits and veggies. The result is Haya, a daily children's vitamin that's supercharged to help fill in the gaps. and always with zero added sugar and zero gummy junk. So you can be confident your kids are getting the full body nourishment they need to grow into healthy adults. They now offer a kid's daily multivitamin, a kid's daily probiotic, which we give to Stratton because he has a constipation issues, and a kid's bedtime essential's vitamin.
Starting point is 00:39:28 I love knowing that when I give these Estelle and Stratton, there aren't those terrible ingredients in there that actually end up doing more harm than good. I'm also a sucker for good packaging and Haya's branding is super cute and fun for the kiddos. You get these really cool bottles and stickers with your first order and then they send you eco-friendly refills every month. Of course I have a code for y'all. We receive 50% off your first order. To claim this deal, you must go to HayaHealth.com. This deal is not available on their regular website. go to Haya Health. It's H-I-A-H-E-A-H-E-A-L-T-H-H-T-H-T-H-C-C-T-H-N-N-T-H-E-A-L-T-H-A-L-T-H-E-A-L-T-E-R-E-E-L-E-E-R-E-E-L-E-E-R-E-R-E-E-R-E-E-R-E-W-W-E-W-W-W-W-W-W-W-W-W-W-W. We understand-E-W-W-W-W-W-W-W-W-E-W----------------------------------------- it was hard for me, Danny, if you remember this, like my ego during the time, it was really difficult because I think at the time my last title I left was chief marketing officer.
Starting point is 00:40:35 And when you're in your young 20s, like titles are kind of everything. It's like, oh, that's my identity. And when I switched over, I remember the, the hardest thing for me was at parties when we would go to parties together. They'd be like, oh, what do you do? And I'd be like, I like, I work with Danny. And at the time, there was a. reporter named Taylor Lorenz who had wrote an article about the rise of the Instagram husband. So that's like what I became. But your story's different because you were like actually the brand face. But I'm curious if you had any kind of elements of your friends back home making fun of you or saying like, oh, it's so lame what you're doing or like, oh, cringe or anything like that that factored into
Starting point is 00:41:18 it being hard to leave your corporate job too. Oh, I mean, all the time. Yeah. Like still to this day. But I mean, where we're really started, like, my buddies, because back then it was swipe up. So my buddies wanted to go, swipe up. And so I remember like, I'm like, ah, listen, how much you think I, I remember this? I was like, how much you think I got paid on that swipe up? Yeah. I don't know, 100 bucks, 200 bucks. And I told him how much I got paid on that swipe up.
Starting point is 00:41:43 He's like, what? And like, his whole fate, like, he's like, hey, tag me. Tag me. He's a business guy. He's like, what are you talking about? Like, how's this where we tell? And that was actually where I kind of thought. I was like, I need to step into this with the podcast trading secrets.
Starting point is 00:41:55 I'm like, we got to start talking about this because no one's talking about it. And so that was kind of what stemmed the idea. But yeah, I mean, the idea of the identity crisis in the creator space is massive because there's so much judgment behind it. You know, there's obviously a lot of great that comes with it. But there's a lot of criticism. There's a lot go get a real job. There's a lot. What are you actually doing?
Starting point is 00:42:20 yeah, there's a ton of like negative connotation with the idea of influencer or creator. And that still exists in 2024. It's clearly shifted. But back then it was, I mean, it was nuts. You're doing what for a living? And still to this day, I struggle with, once I struggle with it, but when someone's like, what do you do for work? I'll instantly just be like, how much time you got?
Starting point is 00:42:47 Like, I don't really, that's a really great response. That's smart. You know what I mean? So, and I deal with like a little imposter syndrome. Like I clearly can't refer, you know, I'm a two-time published author. We had a best-selling book for both of them. But like, I'm like, I'm not an author. Like I was and I guess I've written books, but I'm not an author.
Starting point is 00:43:05 And then even like, podcast or host, I'm like, yeah, I'm a podcast. Everyone's like, oh, another podcast. You know, like, where do I tell people? I'm like, I don't know. You say I'm Jason Tartney. Well, you have to admit, it is true that for a lot of the people that went on The Bachelor, it was a flash in the pan. Yeah.
Starting point is 00:43:22 And a lot of them, you don't, you don't remember. So it really is amazing what you've done and what you've built. And the fact that you didn't just stay swiping up and creating content, then you wrote a couple books. You launched your own management company and your podcast. What was the sequence of what you launched? The big sequence was I noticed someone came off the next show and they got the same brand deal that I got.
Starting point is 00:43:45 And they had more followers and they had more relevancy. And they got paid like two times. times more than I did a year after. And that was the wake up moment where I'm like, I got to figure something out. Otherwise, every year this is going to keep happening. And so that's when I started to go back to my niche and like find out what it was, which actually tied to 10 years of banking experience in an MBA in accounting and finance. So the two big things I focused on were career development, career navigation and personal finance. And this all happened in 2020 pandemic hits S&P 500s like everywhere. That's what everyone's talking about. I pulled my audience. I said, could you explain what the S&P 500 is in three
Starting point is 00:44:23 sentences? Over 250,000 people responded. 91% of them said they couldn't do it. So that's why I kind of stepped into the sneesh. I was like, okay, I was a platform from a dating show. How do we transition or at least create like just another spoke to something else? And so from that, the podcast came, trading secrets. The two books, restart roadmap and talk money to me came. And then, of course, influencing and creator work in personal finance and career navigation, and then rewired talent management, which is the agency we own. We started that in 2020 and a lot of different things from like speaking and consumer package goods investing and all different things, all derived from kind of creating this niche that came from a dating show. Out of all of your initiatives,
Starting point is 00:45:07 which would you say is the most lucrative? So the most lucrative still to this day, like if I'm talking to my accountant, the highest margins and the most dollars, amounts are still coming in from influencing. So I do an episode every year. It's called the Jason Tells All episode on my podcast. People come on my podcast. They talk about where they make money and how they make money. And every year, I'm in the hot seat and I talk about exactly what I've made on each
Starting point is 00:45:29 thing. So the podcast is doing pretty well. But the agency is like really starting to creep up. Like this year, our goal and we're getting close to is possibly breaking $10 million in gross revenue. And so the agency is starting to become a real thing too. Can I ask you about the economics of TikTok? Yes. Okay, because we have built most of our business on Instagram. I think I heard you share that on his podcast. TikTok kind of came out of left field during COVID. The way that I look at TikTok is that you get really high reach, but I still question the amount of community and conversion that influencers can create from TikTok. What are you seeing from TikTokers? Are they converting, meaning selling product through affiliate? What are some of the rates that you're seeing for some of the big?
Starting point is 00:46:14 names, like just the overall consensus of where TikTok is at. So TikTok 2020 popped, right? And then the people that were on there before. Some of those people popped because of timing. Some of those people pop because whatever their niches, they're extremely talented and they're really good at what they do. The people that are really good at what they do are the people that also built the community and therefore have been able to transition their audience to the other platforms. So if you see someone on TikTok, and this doesn't go for everybody, but for the majority, if they have a big following on TikTok and they were able to bring, let's say, 10 to 20% of their following to other platforms, they're golden. Now, most people weren't able to do that. And so what we've noticed is
Starting point is 00:46:54 that there are, when it comes to any type of conversion, it's extremely hit or miss. And there's not a lot of consistency based on like affiliate type programs. Like you might have one person that just really nailed the content, and then TikTok allowed it to go viral. So that one post, that one product absolutely crushed it. What we saw about two years ago was if you took someone with the same following, same engagement on TikTok or Instagram, the Instagram individual would be making much, much more than the TikTok person. Like people were paying more into Instagram.
Starting point is 00:47:27 Some of the thought process behind that was publicly traded company, all the financials are open based in America. So there's more confidence from the Fortune 100 and 500 companies to deploy dollars into TikTok. What we're seeing now is a mosaic. It gets very hard to back into why people are getting paid, what they're getting paid. But the people that are still doing TikTok consistently and still driving the engagement impressions they once were are getting paid big, big dollars, big dollars. And the other thing that I've noticed is that the dollars are pouring into TikTok a lot over the last year or two. Like if you broke down how much money we're doing TikTok versus Instagram, every single month, the dollars into TikTok are going,
Starting point is 00:48:12 up and up and up. And, um, yeah, that hurts to, yeah, it's, it's, it's fomo. It's her. It's it's her mentality. It's fomo. Cause like even on the brand side with divy, I mean, we know when we spend a dollar on TikTok versus Instagram. Instagram's going to return us, call it $3. There's more of a formula there. There's more of a formula. There's more reliability. But there is such a fomo that we feel not being on TikTok. Well, we're like, take all of our money. take it. We are on TikTok, but, but yes. From a spending standpoint, I think there's a little bit of a fomo herd mentality with the brands right now. I'm telling you. Okay, Jason, I got to move on because we don't have a lot of time. I got to put you on the hot seat and I got to ask these questions from
Starting point is 00:48:55 our girls because I'd be honest. Like my demo probably wants to know these, these questions. Jason, wait one quick. What's your demo? My demo is, it's 90% women, uh, more millennials. I think it's so cool that you, with a 90% female audience, you are teaching finance, and you have pivoted your brand so well. I really do mean that. That's amazing. The podcast is a little different. It's like 70, 30, but it's still majority of women.
Starting point is 00:49:19 That's amazing. Okay. First of all, you have a new relationship. Yes. You are dating Kat Stickler. How did you guys meet? So we met, you know, people think we met on the podcast, but we didn't meet on the podcast. We actually met like weeks before that in person.
Starting point is 00:49:38 So we met in person. Really? What was it? Yeah. Oh, I mean, it was five. the day I met her, it was like, for me it was fireworks. Really? Yeah.
Starting point is 00:49:45 The second I met her. You'd have to ask her. You got to have her on the show. Okay. We didn't make that happen. Where did you all meet at a like an event? It was in Tampa, Tampa, Florida. Okay.
Starting point is 00:49:56 Yeah. How's it going? It's great. It's going great. It's unbelievable. What's she like? She is, she is so, everything you see on social media is exactly the same person she is in real life. She's a total goofball, but so.
Starting point is 00:50:12 cute she's goofy she's cute she's so smart uh she is so much fun she she the people she loves it she just loves them so much do you know what i mean like you know those people in your life that you watch the way they love the people they love yeah the way she loves the people she loves is like so so special um and she's just i can't say enough good things about her like she's just she truly is an amazing person inside and out And yeah, she's extremely special. I can't wait to meet her officially. I feel like I know her and that I've met her, but I have it.
Starting point is 00:50:48 I just watch her content. And she's just one of those people like you feel like you know. Exactly. And I had to be a little, just for everyone watching out there, I had to be a little brief with the intro story because we haven't even told the intro store. So I'm teasing it a little bit. There's more loving character with that, but it's coming on either her show or my podcast sometimes soon. So I'm trying to have just giving you a little sprinkle of it.
Starting point is 00:51:07 Well, once you do share, you all got to come back on the podcast. And we'll do like a double date. She's a huge fan of years too. I'm a huge fan of hers. Yes, she's amazing. That's awesome. Do you want to get married? Oh yeah.
Starting point is 00:51:20 Yeah? Oh yeah. Do you want kids? 100%. How many kids? Two to three perfectly. I mean, like in a perfect world, like I'd love to have two to three kids. Let's see.
Starting point is 00:51:30 What was the craziest experience you've had as an influencer? That's a great question. Oh, gosh. Oh, I think honestly, there's been. so many wild ones, but I think I'm going to go to, went to Game 7 of the Stanley Cups because it just happened. Florida Panthers win. As a result of that, we end up getting connected with the chief operating officer of the Florida Panthers.
Starting point is 00:51:55 And all of a sudden, the next day, my dream has always been to just like touch the cup and drink out of the cup. And the captain of the Florida Panthers poured beer out of the Stanley Cup in the cat and eyes mouth. We were drinking on the Stanley Cup. We were like, we did it. Is there a video of that? Oh, yeah, there's a video of that.
Starting point is 00:52:14 And I'm not like, my goal is always, like as a kid, I was a hockey player. I love it. Like, I just want to drink out of the Stanley Cup once and the next day right after they won. At the game, we got to see at Game 7, we got to do it, which was like, no way. My childhood was just completed. That is awesome. A childhood self is so excited. That's a great story.
Starting point is 00:52:34 Is there a guest that you've had on Trading Secrets that you were super nervous for or like really excited to meet? there's about a ton of them he's like Danny Austin well I'll tell you I'll say maybe I'll say this one maybe like one of the most intimidating yeah maybe that's okay one of the most intimidating guests I had I'm gonna say was probably Arod
Starting point is 00:52:55 just like where he's got a very strong presence he was more prepared than like almost anyone that's come on we had to do it in his studio and then like there were certain things I couldn't say and like you know him and JLo had just broken up And then he brought me in the room before the podcast told me a few things I can't talk about. He just has like intimidating energy.
Starting point is 00:53:17 But like so that one I was a little nervous for. Yeah, that was one. I'm just curious from personal experience. Now that you're dating someone that also creates content, or content, do you ever find that there is like conflict in your relationship where you're both like working too much or to like that balance? because I know Jordan and I have experienced that before just because we're both creating together. Like what is it like dating another content creator?
Starting point is 00:53:45 Yeah, I think, you know, you have to put the boundaries in place with like the phones and when you're putting them down and just the thought process. But I just think it's the dynamic between you and your partner. Like she, Kat is just so supportive and she's extremely just, she's so focused on what she does, but she's also, you know, an unbelievable mother. I was going to say the best mother in the world, but like everyone's up, but an unbelievable mother. So she has figured out such a healthy way to balance being a phenomenal mother,
Starting point is 00:54:17 a great daughter to her mother who's very involved with her life, a great family member, right? So she's really got that down to a T. And it's something I think it's just a continual work in progress, because I don't process, because I don't think anyone's really mastered the work-life balance no matter what you do, because the phones are always connected. So I think boundaries and just, you know, being on the same page to be like, all right,
Starting point is 00:54:42 it's time to let that go. Because as you know, it's a tough business. The wheels are always going, especially for us in diagram 3s. We can't shut it off. It's definitely a learning experience. I'm touching my husband right now. Okay, let's see. Moving on, what is next for you?
Starting point is 00:55:00 What is next? I mean, so the podcast, we just now have two episodes a week, which is exciting. The agency, we're growing in people. We're growing in people that we represent. We're growing in revenue, which is exciting. I just finished my first book tour, which was wild. We did eight cities sold out every city, and we're working on a podcast tour. We're talking about possibly creating a podcast network that's in the mix.
Starting point is 00:55:26 And then lately there's been a ton of hosting opportunities for casting. cast it for a couple shows. One or two we might find out in the next couple weeks. So there might be a show, yeah. So we'll see. Just like keeping the core of the business going, all the tentacles of the other business flow into what we're doing in every way.
Starting point is 00:55:47 Like there might be a guest on a podcast or then we can rep for the agency. So cool. And it's an ecosystem. Yeah, ecosystem. Just building it, day by day, building it and trying to keep the professional, personal, and financial lives all in a healthy place.
Starting point is 00:55:59 I love it. where can people find you? Yeah, so my podcast, Trading Secrets, Danny's on. It's a great episode. You'll have to come check it out. My two books you can find on Amazon, and then all my socials are just Jason underscore Tartick, T-A-R-T-I-C-K. The last question is, what is your trading secret? Ooh, this is a good one.
Starting point is 00:56:19 I'm going to give you one of the best trading secrets that I've gotten from the show because every guest has to give a trading secret. And the one was about journal, state of mind through numbers and then change them based on efficiencies you can implement. And a quick example of that would be Rob Deerdeck. I don't know if you guys know him. He's the host of many shows on MTV. And he, for all these years, had consultants come into his businesses, look at the numbers
Starting point is 00:56:50 and drive efficiencies. So he said, can you do that with my life? And the consultants were like, what? Can you do it with my life? Like, well, you would have to journal everything through numbers. So he journaled everything through numbers for like seven years. He'd put his happiness score, one through ten. He put how connected he felt with his wife, one through ten.
Starting point is 00:57:07 Every day she gave him a number. If he was traveling, so there's some binary things yes or no. If he worked out, if he drank, like all these things. And then based on his happiness levels, he was able to create a system in which he's the happiest version of himself. And so he found out when he was filming, he was disconnected from his wife, his family, his kids who was drinking more and not working out. So he only films 4% of the year now. And I know that sounds intense and crazy to a lot of people, but I think something very simple you could do is like take
Starting point is 00:57:36 two things, your happiness level and I don't know, your connection to your partner and just track that for two weeks and see if there's anything in your life that led to higher connection with your wife or husband or partner and your happiness levels. And you might be able to see actually through journaling with numbers, there's small things you can implement into your life consistently that'll make you happier. So that was one of the best trading secrets I received from someone and one that I've implemented. And you'll find out a lot by just journaling through numbers. That sounds like something Jordan would do 100%. Give it a shot. My mind's a little blown, but that's awesome. Well, thank you, Jason, so much for taking time to be on Deimluence.
Starting point is 00:58:19 And everybody check out his channels. We'll talk to you later. Bye.

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