De-Influenced with Dani + Jordan - The Divi Deal

Episode Date: November 14, 2024

Happy THURSDAY! Oh goodness, do we have a special episode for you! Our listeners are ALWAYS asking for the inside scoop on Divi, and today, we’re sharing a HUGE announcement. We break down what this exciting new step means for you as a consumer, for us as founders, and for the future of Divi as a brand. This is a MAJOR milestone, and we’re buzzing with ideas about where it will take Divi—and us! On top of that, Jordan’s catching Dani up on the latest with Zach Bryan and Brianna Chickenfry, and diving into the recent Jason Kelce incident at Penn State. It’s the perfect mix of business insights and pop culture we think you’ll love! Make sure to subscribe to our official YouTube channel at youtube.com/@deinfluencedpodcast, and follow us on Spotify, Apple Podcasts, or wherever you get your De-Influenced fix. Stay connected with us on Instagram and TikTok @deinfluencedpodcast. Thanks for being a part of this journey with us! See you next Thursday! XOXO Find gifts guaranteed to bring joy to every hard-to-shop-for person this season as Saks.com Go to cozyearth.com/dani and use code DANI for an exclusive discount for 40% off! Go to thrivemarket.com/dani for 30% off your first order, plus a FREE $60 gift! Get 20% off your first order with code DREAM20 at www.nanit.com Produced by Dear Media

The following podcast is a dear media production. Hello, and welcome back to your favorite podcast, Deimplienced. Okay, our outfits today. Yeah, you dress me like a golfer. You look really good. Do I look like Austin Powers? Austin Powers. I know, you heard you say that a couple times.

I don't get it. This big, long, checkered cardigan? Oh, yeah, the checkers. You don't think so? No, you look very comfortable. Thank you. Thank you. I got to the point in this pregnancy where I just ordered a bunch of,

have you ever heard of bump suit? No. So Kylie Jenner kind of like made it pop off when she was pregnant apparently. I don't know. Like the ads got me. So I don't know if that's true or not. But there are these, I usually wear Beyond Yoga,

but I order all these bump suits that are like basically colored bubsuits. Yeah. And they're so soft. And so now I think I'll just be wearing these for the rest of my pregnancy. I can tell you're getting to that. stage where you're starting to get uncomfortable. I'm uncomfortable every day. It's it's harder for you to get out of bed. My right sciatica is like yeah you're kind of you're rolling a lot. No you know you know it

hurts when I let you hit the record button. I know so I always hit the record button but I'm having really bad sciatica pains on my right side right now and so like you can hit the record button and I usually get pissed when he touches it. Today's a big day though because we after this podcast are going to an immune specialist, immunology? Yeah, it's a big day for me. What's it called? What's the specialist called? So she's actually an allergy and immune, immune specialist. Her name's Dr. Jane Lee, which I'm like, how many Dr. Jane Lee's are there out in the world? There's probably a bajillion, but I'm going to see one of them. But why are we going? Give them the facts. Okay. So this is actually kind of depressing. And

something I haven't really talked about because I don't really want people's opinions because I'm like nobody's going to really know what's going on until we get the blood work and we don't know they called that gallbladder attack like faster than any doctor out there true true I mean true I'm like it's heartburned and they're like no we're not endorsing that you should crowdsource your medical information but it like kind of hits like they kind of know no I know but this one is like so much there's so much that goes into it. So anyway, when I look back at 2024, out of the, let's see, we've had 11 months out of 2024.

And out of the 11 months, let me see, one, two, three, four, five, six, seven. Seven out of the 11 months, I have had the flu. And which is just not normal. And it usually switches from influenza A to B to A to B. I got COVID one time this year. And yeah, so I just have been sick a lot. And I'm usually out for like a week.

But then I just push through and I get my Tylenol cold and flu and I move on. But this started before I was pregnant. Now, the only thing I was looking back. And so I also was looking at 2023. In September of 2020, I had bronchitis. October, I went to the hospital for low blood pressure and I had a UTI. So, but anyway, when I look back at 2024, in January I got my boobs done. And that's the only thing that, like, I can find any correlation to the increase in sickness.

What's it called BII? Breast plant illness, BPI? B, yeah, yeah. So sometimes because it's a foreign object, it can trigger like an autoimmune response because your body can't fight the other things going on because it's fighting these foreign objects. Apparently, that's what LA told me. I also know 99 girls that have their boobs done. So I'm like, why would I be the one? But I've never gotten this sick this often in a year before.

And it was before my pregnancy because I actually didn't find. find out I was pregnant until like May, right, in London. And so. Yeah, it's not, it can't be correlated with pregnancy. Yeah, so and then every time, they've done two immunology panels where they look at your blood and they look at your blood cell count and red blood, white blood cells. And every time I get anything done, I even did a full body scan, remember, with that imaginary vision, whatever.

And there's nothing ever wrong. I'm always healthy. Ovarian cysts. I've had ovarian cysts for like 15 years. Yeah, they always bring up the ovarian cysts. They're like, yeah, you have a spot on your ovaries. But that's, I've always had that. So anyway, we're going to this doctor today.

I'm feeling hopeful, but, you know, I didn't realize. So we also both got the stomach bug this week. And, you know, it was election night. And I had a lot of plans with my friends to watch the election. and so you were very sick and I was very torn because I was like it's election night I know we all want to we all want to watch you together and I was like you can go you're like okay well so what I realized is that when I left and I went and hung out with my friends Ellie and Janelle were there I know they didn't want me to go well there's no way I don't you were out

but I was not sick yet I was never have gone if I was like sick I was not sick and I had my shirt over my nose every moment that I talked to you that day I was like, I don't want to be sick for election night. But when I went over there. Just for election night. Well, when I went over there, they were like, you're not at home like with Danny. Like, is she okay? And I realized how bad and severe this issue was when it's like you being sick as just like a Tuesday.

I know. Like I was like, oh, like it just has become so commonplace for you to be sick that I was like, oh, no, like she's good. No, I mean, to be honest, I don't even tell people like 50% of the time. I only tell people if I have to like cancel something. No. But like I don't even tell people anymore because I, and when I say don't tell people, I mean like my friends. Because like typically if you're sick, like you tell your friends like, can you pray for me?

Like I'm sick. No. I don't even tell people anymore because I'm like I literally would be texting them like every other week. You were in the emergency room and our friends didn't even text us. Like they were just like, oh, they came to, you know, Stella's birthday the next day. They're like it's so that's how I looked at you in the car the other day and I go, I I have a sick wife. Like I, my wife is sick.

Like the frequency is pretty out of this world. But what really scared me about Tuesday night was I was talking to, I think it was Devin and Janelle and Ellie was there. And your friends are really worried about you. I just want you to know that. They deeply care, but they also, Ellie thinks you're incredibly stubborn. And I was like, what, Ellie? I was like, you're like a naturopath.

Why don't you tell Danny this stuff? And she got like very feisty and she was like, oh, don't even. She was like, I talk to Danny all the time. you have to catch her at the perfect moment. Like I'm always having to like upsell her on all these things that like she should have. I started taking the garlic pills. I started taking them. I still got sick.

But she thinks this problem goes way deeper than garlic pills. Well then what is it? Is it in my soul? Is it stress? My mom called me this one and she's like, I think you're stressed. I'm like, I'm not stressed mom. You're stressing me out. Oh, what time does she call you?

Because I think I, I think she called me before that. I, let me tell you something about. me this year. I am not stressed this year. Yeah. I told her that. I know when I'm stressed 2020, 2020, I was really stressed. I have been canceled multiple times. You know what that stress looks like. I literally like can't even function. I am not stressed this year. Yeah. Like I'm not. I'm not stressed and I'm not depressed. Like I know when I'm also depressed and yes, I was depressed that at the very beginning of my pregnancy. Yes, I will admit. I like because being depressed like I know because I think about death.

Yeah. Sure. Shine. Sorry. I think about, and not death like, like I'm going, you know, like going to hurt myself, but more so like, what's the point of life? Why are we here? Right.

Why do I even have to get up today? Am I a burden on everyone? Like those are the thoughts that go through my head when I'm depressed. That's not where I'm at right now. Right. So I'm not stressed or depressed. Um, so we can cut those out. My mom is like really bothering me with those conversations.

Um, but no, like I honestly like, I feel like I'm healthy. Like, what does she think is the problem? So I don't, I don't think anyone knows. But here's what the statement that she said, this is a story about, I think it was like Devon's parents, but they went to this like, you have you heard of these like executive health retreats where you like, they ship you off for like two weeks. And it's kind of like a, you know, med spa, but like, you know, you're at this resort and

they just take a bunch of blood panels and like all this. But it's a whole process. Okay. So his parents did it. And it was after I think they went through a really stressful season in life. And basically after getting all of these like, you know, test done and the stress associated with that season they went through, they told Devin's parents like, yeah, this probably took about eight years off of your life. Like the amount of stress that you went through. I believe that.

I believe that. And so what really got. No, 2020 probably took about 10 years off. No, that's what really got me was like really got me paying attention. And I was like, because Ellie was very concerned. And she was like, I feel like Danny is so sick that her, her body is like taking years off her life. And I told Ellie, I go, I can't, I can't live without Danny.

I was like, we got to get this girl healthy. That's why you ordered all those air things. Yeah. And I was like, I was like, I ordered a bunch of air purifiers for our house. I ordered a 23 of me. And Ellie was like, Jordan, like, what? You're going to like learn that she's Scandinavian. Like, what is that going to do?

And I was like, I'm just throwing everything at the wall here. And so today's a, today's a big important day. Wait, so, but what does she think is causing it? I'll get my boobs taken out. If that's like the issue, I'll take them out. I don't really care that one. You were so excited about those. Yeah, but it's like, it's like a fun handbag.

Like, I don't really need it. You're part of the family now. Yeah, but I don't really like, you know what I mean? I would rather have you healthy and present than the, the biggest bummer about that would just having, would be having these scars with no, you know, but whatever. I don't care. Nobody's going to see you. I'm not going to be like.

taking pictures of my top off. Well, let's hope not. Who knows? No, so, yeah, my health has just been on the decline, and I know everyone's going to tell me that it's from my breast implants, or my breast implants, but. You think the doctor's going to tell you that today? I don't know.

I mean, honestly, like, I really, I'm so 50-50. Like, I'll just, once I'm done, I'll just get them taken out if it's, like, a concern this much. I thought this was going to be, it's supposed to be fun. It's not supposed to be, like, stressful, getting your boobs. You know what I mean? Like this is not supposed to be a health thing. Like it's not worth it if it affects your health.

But anyway, so yeah, we did get over the stomach flu. The most interesting thing about me having the stomach flu was I went to an event on Saturday. Oh, no, I can say because Sarah Rose talked about this on our stories. Her baby got sick. And then Connor and Sarah both got sick. And I went to an event and was around them that evening. But here's the thing. There were like 20 other girls.

Yeah. And they texted on Monday said, hey, is anyone? feeling sick. You know, baby was sick. Now we have the stomach bug. We've had it for 24 hours. It's brutal. And everybody's like, no, no, we're good, we're good.

I mean, like all of the girls. And I'm like, yeah, no, I'm fine. Tuesday, I'm throwing my guts up in the morning. I'm the only person that got it. And I didn't even sit next to her at the table. I was across the room. I didn't share any drinks. Actually, everyone was like holding baby Caden.

And like, and I didn't because I had to go home. early. Yeah. And so I left early. Like, I don't know. It's like I have no immune system. No, you really don't. It's like I'm just like I absorb everything.

Mm-hmm. So anyway. I got it. You know what's so funny is I actually don't know if I got it. Like, I can't tell if it was the stomach flu or that I ate quite a bit of carrot cake on election night. Because like it really didn't hit me until like 2 a.m. in the morning. I don't think that you had the same thing as me.

me ask you this um did you have aches no i was just so tired okay baby you didn't have what i had that's so annoying i like i knew you didn't i was like i knew you didn't yeah and then you made i just wanted to sleep in for the day no but i knew you didn't because like the way like the way you would pop out of bed and get in and out of bed and like you weren't like throwing up or your tummy didn't hurt any of that i had issues okay well then maybe yeah you did i don't know I had issues. Yeah, so I went on the Brat diet,

bananas, rice. What's that? Brat, like, like Brat summer, but Brat diet. Yeah,

gotcha. Bananas, rice, apples sauce. I feel like Brat Summer lives on. Gin Z podcast producer says yes. Yes.

And the T stands for toast. But I had like a lot of crackers too. Yeah. Because, but then, should I even tell what happened yesterday about my health? Honestly, I don't even need to tell you all.

Should I even tell them what happened yesterday? Yeah, tell him. What had another gallbladder attack? Oh, yeah, yeah. Yeah, it's honestly, it's old news. Like, just if you're looking at me, just know I'm sick. Again, so we were at Divi's office. Like the most important.

We have a huge important meeting. Which will tell you guys about that. And, you know, all these new people are in the room at Divy. And everyone's like, where's Danny? And I go, oh, yeah, she's downstairs. She's walking off her gallbladder attack. And they were all like, is she okay? And I was like, oh, yeah, no, it's not a big deal.

It's like a heart attack, but not. And then, but it's so normalized to me. I'm literally calling, I'm literally calling an Uber to take me to the hospital. Yeah. Like, I'm literally like, and then because I don't want to cause a scene. We had these people flying from San Francisco, this big meeting. And I don't want people to be like, oh my God, we're so worried about her. So I just go downstairs and I'm on the phone trying to get a hold of my doctor for two, like an hour and a half, almost two hours.

Get to the point where I'm in so much pain. I'm like, I text Jordan. He doesn't reply because he's meeting. So then I text her. HR girl. I'm like, hey, can you tell Jordan I'm going to go to the hospital? And she's like, yeah, sure. I'm like, thank you. I'm like, oh yeah. She, everyone say bye. Danny said to the hospital. It's all just like a Wednesday. It's just another day. Oh, man. Yeah. So anyway, to health, wealth, and happiness. Yeah. Should we go into like kind of our big announcement?

I feel like maybe we should. It's been under the radar. since June. Yeah, you know, people have been wondering, why has Jordan been wearing so many suits lately? Because, you know, he either dresses like a 17-year-old Cali boy, which I do want to read you the poll results. Do you ever watch my stories anymore? No. Okay. Sometimes. I know. You didn't watch my stories on Halloween and I really hurt my feelings. I thought they were so great. Babe, I know, I believe your stories are great. I don't watch really. No, they're not always great. It's okay. They're not always great. Just some days there. Okay. Well, what I'm saying is like, I just, I don't, I don't watch really any stories anymore. Big Twitter guy. Big Reddit guy. You're, you're lying because I see you in bed

watching stories. If you do, it's very brief. It's like, it's almost like a muscle memory habit. Like, I'm not really like learning too much from stories. It's so interesting. Like, if you posted stories, I probably wouldn't watch them either. Okay. You know? We just have our separate lives. Does it hurt your feelings that I don't watch your stories? I will tell you the best thing about...

Sometimes I feel like you're embarrassed with me. Really? You cannot be serious. Sometimes I feel like you're like, oh, the stories aren't good because I'm not in them anymore. That is so you. That is so you to like spin this weird ace narrative in your head and believe that. That is so, so freaking you. What I literally was about to say.

I feel like if my stories were good, you would watch them every day. Oh my gosh. This is so you. I was literally about to say, you know what I like about not watching your stories? Is I feel like we have so much to talk about. Like I'm like, how was your day? Like, tell me about your day and I don't get the internet version. I get like the actual.

The real version. The real version. Like I feel so much more connected to you by not watching the story version of you. Okay. I'll take it. it. I'll receive that. That's, that's true. It's sweet. That's true. So, you know, going back to the poll I did this morning, um, I used to really, I will say, can I tell you one story about stories? Okay. On, on, on election night, it was like 1130. So we were just like waiting to see what happened.

And I, I wouldn't post it because I was dying in bed. And I did this exercise. And I really made me miss the game a little bit. I did this exercise with Devin and Janelle. where we would open up, I'm not going to say who, like different influencer couples like Instagram stories. And I would give them a play by play of like who was fighting in the background of actually filming these stories. And I would give them a play to play by play of like, okay, he probably said film yourself doing this at this point. And like he handed her the phone at this point. And then I think he wrote the text on this slide and she wrote the text on this slide. And we just like gave a, yeah, we gave a play by play of like the behind the scenes of like my thesis.

on like what their actual relationship dynamic was like creating these stories. It was really fun. Yeah, because we know. I think I, I honestly feel like I understand the science of Instagram stories on like a level that I could teach a college class on it. I really do believe this. No, I know.

And it's so funny because like, you know, Forbes is coming out with all these lists and everybody's TikTokers. But like nobody's really like a story influencer. Like I feel like that's an industry or that's like a little niche that no one. has really honed in on. Yeah. And because everyone's so worried about their engagement in other areas. But like there's a little small pocket of us that like rely so heavily on stories.

It's like Instagram stories and vloggers. Like I feel like I understand. I think I understand the psychology of TikTokers too. Like what they're actually thinking in the moments that they film these things. No, I don't. So I thought so too, but not. I think you're thinking like the old style TikTok, the new style TikTok is so, it's so different. Yeah, you're right. I probably couldn't get like the real TikTokers, but like you, you put me like I could play by play anyone's Instagram stories and I think understand like the psychology behind every shot that they did.

No, I agree with you. Going back to my poll that I took this morning, so Travis Matthew, Matthews, whatever, sent over a PR box of new clothes for Jordan. I guess for holiday, they're sending out like a bunch of men's clothes. and I was so excited because it's exactly how I want Jordan to dress, which is like kind of like an old man, but like not really. Like, no, this is like a cool old man, you know? And, but like they sent everything over and I was like, there's no freaking way Jordan's going to wear this. I feel aged by about at least seven years today. And maybe that's good for me.

Maybe I need to start. I think it's time. Like I think when you were 30, 31, I was like, oh, he's cool, he's hip. But now that you're 33, going on 34, it's like you're dressing like a little boy a little bit. But you know, I still love you and everything. It's okay. But the t-shirts that you're wearing over and over again. Abercrombie, essential tea.

Yeah, which I do love those teas. And if you wear it like, you know, once in a blue moon, I'm like okay with it. But the everyday look with that and the jeans and the Nike's. They're called everyday essential teas. I have them in every color. But they even have like a little distressing on them, which is just a very, casual laid-back look and like we're doing things a little different these days like you know like you're having calls with the mayor like yeah yeah yes yes yes just like so the distress tea i wore

to meet with our PE partners is not a good look and you wore it yesterday see I thought I thought I was just being like cool no cool fun founder yeah see no no to me it's just like oh now he's stuck like that's the vibe it gets like oh he's stuck he can't get out of he can't get out of it it's not like coming across as fun or um or what's the word uh like humble it's like it's like lame yeah yeah it's like oh he doesn't know okay but here's the thing i think that style in and of itself as like people have evolved out of that you know what i mean so even like the cool kids aren't wearing that anymore so you're wearing like do you know do what i'm saying oh man that's hard to hear i know what you mean and that is really tough to hear.

That would be like me, like, still wearing jinkos or like true religion jeans. Yeah, yeah, yeah. You know, it's like I like, don't hear on the true religions. Some people still love those. We've already talked about this, but yeah, it's, I, I get what you're saying. It's like you're so out of style, but you don't know it. And so it's not, it's not like ironic anymore or like cool. It's like, it's actually just chuggy.

Well, it's like, yeah, that's a good word for it. Toogy. Dang. How does that happen so fast? Well, because I do think with age, like, there is, there are clothes that are age appropriate. And, like, you can't go too far back. And if you go back, you can just touch into that space. But, like, you really just shouldn't be dressing that way.

Like, if my mom was wearing Brandy Melville, we'd have a problem, you know? Even if it fit her and she looked great and it was flattering. It's just, like, not appropriate. You know what I mean? Do you think that you're, like, pretty up with the trends in terms of, like, fashion? Look at me. I look like awesome. and powers.

I'm also pregnant. I'm just trying to get by. No, it's hard to keep up with culture. I think I have a good eye for it, but I don't think I dress like that. Like, I dress like a slob. I shouldn't even be talking right now. But you're like my little, you're like my little trophy husband. Uh-huh.

So I'm trying to make you look good. Well, yeah, maybe we can like collaborate on this a little bit more because I just don't, I mean, I'll wear this today. We can find a middle ground. But I'm not. But here's the thing. my point with this whole thing going back to the pole that I took. I feel like a dad. I just feel like a dad right now.

You are a dad. You're going to be a dad of three. What's wrong with that? But we can work with this. I think like the shoes are probably a no. Yeah. The shoes. He's like,

those are my favorite for her. They're comfortable. But what do they used to call these kicks or? No, those are Travis Matthews. Oh, I know. I mean,

they're not bad. They're not bad. They look like dad's shoes. We can work on it a little bit. What really got me, do you have the belt on it? Do people rail on me all the time for not wearing belts? I always thought I was like fashion forward.

No. But everyone comments are like, oh, you're a no belt guy. And I was like, yeah, I just don't like them. Okay. So I did this poll. And I put the picture of you and your classic outfit. And then so Callie Jordan and then Dad Jordan, I did a poll. That seems pretty split.

It's about 60% like Dad Jordan and 40% like Callie Jordan. Hey, I'm not here to play. play to the masses. I'm talking about not putting fluoride and drinking water. I mean, the masses will come and join me, but like sounds like I should be playing to my base here. Here's the thing, though.

We're going to find a good middle ground. Okay. We're going to collaborate. I think we should go to suit supply. I feel like suit supply, you cannot go wrong. I feel like any male listening to this podcast, which is like three,

they know. No, I'm so over at suit supply. Like, I want you to try some new brands. You should see the other. stuff that Travis Matthew sent over. Okay. This was the most like traditional, classic one I could get because I was trying to really push you to the extreme.

The other ones are like, cool. We'll play around with it. Yeah. Okay. So, yeah, let's talk about our big Divi announcement. So you've been wondering why I've been in suits. Yeah. Back in June.

I mean, how do we even tell the story? Okay. So basically, let me just give you a background. We launched Divian in 2020. self-funded. We worked out of Stratton's. He wasn't born yet, but we worked out of hers nursery. That's where we hired our first two employees.

And we launched with just our hero skew, which was our scalp serum, that I created with a chemist, essentially, and launched that and really had no idea where this thing could go. and it grew really fast. The first year we did 40 million in sales of just that one skew and that was mainly because that was even outside of me. It was like mainly because of the just like the word of mouth,

the before and after pictures, people like the testimonies. We've sold a million bottles of that serum now. Over a million. Over a million. I think it's like 1.2 million. Yeah. And so...

Did not expect that. Yeah. And so honestly, ever since then, every product that we've come out with since has just been like listening to y'all and like hearing kind of what your concerns are what your hair problems are and coming out with solutions for that so now we have eight skis which is still like really small like you know um but you know we got into ultra ultra by target on amazon and i have a lot of i still have a lot of dreams for divvy i want to go

international i also want to go more domestic because we actually did this this um like survey and uh divvy has actually pretty low brand awareness like if you took i think how many people did they take a thousand no i don't know how they ran the survey but our overall awareness score is six percent so that means if you take 100 people only six people so like random people a neutral is like 80 percent yeah so if you take like a hundred random people all over the country and you ask them do you know about divy out of 100 only six people new which is really exciting for us because that means that there's so much more growth that we could, you know, have. And there's some, like, major cities that I really want to hit, like, Chicago and some of the West Coast and East Coast

because we're really, like, heavy in the middle, but not so much in, like, the coast. So, anyway, there's just, we have a lot of dreams. We hired our first CEO this year in January. And that's why Jordan and I have a marriage again. It was really hard. He was CEO for a couple years. Never again, guys. I think what we... Hardest job in the world.

Well, I think what we like to do together is we like to start companies and to, like, grow them from zero to something, but not like run the company. Yeah. The way I characterized it is like, you know, when you're the CEO, you're responsible for everything. And I'm glad I had that experience for two years. But I like where I'm at now. Technically, my role is chairman.

Yeah. And I'm like fun uncle. Yeah, you get to come in. I like it to come in. I don't have to deal with any of the drama. And I can be like, hey, guys, like, we should do this idea. Like, TikTok shop is popping off. We should work on it.

And then, like, you know, there's smart people that, like, actually execute the work. Yeah, which is so great. And so, anyway, we in June, you said. Yeah, in June, we started a process to find a, they typically call them, like, growth partners or private equity partners. Can I actually like go back a little bit? Yeah. To be honest, we didn't really start it. I feel like we were approached a lot.

Like my email every single day was like 10 PE firms being like, we want to work with you. We want to partner with Divi. Do you want to sell one day? And I was like, no, I don't want to sell. I like, no, we're self-funded. We don't need you. And then like these emails just kept coming in, kept coming in and we started having like more conversations. And we were like, wait, these people really know what they're talking about.

Well, so here's what I would say. is like the reason, and I don't know how much people care about this, but we'll put it in the podcast. So like basically I think that companies that are bootstrapped, you know, you typically have what I think are like very founder led companies. That's when the magic happens, right? You have these like really cool stories of companies popping off because it has a extremely passionate founder behind it. Right. So usually the challenge is when you bring in like other partners or other money, you kind of lose some of the magic. Right.

And so we had always been like, hey, we don't we don't really need other people. to like run our company like we're well capitalized it's a successful company well we were trying to like you know they say walk before you run we were trying to grow really fast i was like i don't want more stress so we would have a lot of these investment groups reaching out and you know usually they want to get in early enough and typically what happens is they'll say hey like let us invest we'll help you do this we'll help you do that we'll help you grow and we just kind of ignored their emails like i remember snoozing a lot of them because i was just like i don't now i look back at like who we're snoozing i'm I know, I know.

It's horrible. No, it's so funny. Like, I will say this and we'll finish this story. The group that we ended up going with, I'm really close with them now. Like, I've never asked this question. I think that they showed up in Dallas like three times just being like, hey, we're in Dallas. And I literally snooze the email. We're like, sorry.

We're watching the football game. But no, I never would even respond because I never wanted to give anyone hope or because if you give them like. Well, and I didn't know who they were. No. Yeah, I knew who all the groups were. They're very prestigious. Oh, I didn't know. Like there's a group, Blackstone is like a big, huge.

They did goop. Like all of them were like world class premium, built the largest beauty brands type of companies. But I just didn't want to entertain anything and give anyone false hope. So I would snooze. Oh, false hope. I just didn't know who they were. I was like, can you leave me alone?

Yeah. Yeah, it was so funny. And then they would get my phone number and call me. Yes. They would call randomly. and I would like answer and they're like, hi, this is so and so. And I would just be like, okay, can you call my husband? I'd be like, I don't know.

I'm doing my makeup right now. Can you please call my husband? No, what's hilarious. This is what's so funny is that like, you know, we have an email for Danny that's like her divvy email, but like it was really set up just for like insurance purposes. Because like, do I use it. You do? I mean, like probably once every two weeks.

Well, what's so funny is like they would get my email and they would never get a response and they would just email you, but it's forwarded to me. And so then I would just be like, hey, it's still me. We're not looking for capital right now. But anyway, so yeah, we would, we kind of just tried to like leapfrog the whole bringing in investors. But I think that what really changed our tune was like, Divi grew so fast and we were so tired as founders that like we really just kind of like needed help knowing like, okay,

if we want this to be a global brand, you know, there's like kind of a mental. toll that that would take on us by doing it alone. Yeah, for sure. That we're... This episode is brought to you by sacks.com and I am so grateful because it is that time of year again, y'all. The holidays are upon us in finding the perfect gift. Those cute holiday outfits and more can be such a struggle.

This is why I love shopping sacks.com. It makes us so easy to find great gifts for those that you love. Sacks.com's holiday gift guide makes it easy to find presents for hard to shop people. From the viral Celine sunglasses, your college-age daughter has been wanting to the Chloe bag you've had your eye on for months. Sacks.com has it all. Plus, it makes it so easy for this pregnant mama to make sure I get all of my shopping done before baby number three arrives without having to worry about crowded stores and long lines. It truly is making my life so much easier this holiday season. It goes even beyond clothes. You know, your girl loves to shop cute home decor

for the holiday season, and sacks.com has me covered. And you can make wish lists, which is so helpful for me because we have so many family members and friends I need to shop for. Being able to shop off their list just makes my life so much easier to just get everyone exactly what they want for the holidays. Find gifts guaranteed to bring joy to every hardest shop for a person this season at sacks.com. Another company we have loved for so long that has made our lives ten times easier is Thrive Market. You guys know how much I love Thrive Market. I think it's because I'm such a snacker, and I really have been getting so much more into, like, the ingredients of everything, especially I'm giving my kids.

Thrive Market is the number one destination for parents looking for healthy, stress-free grocery shopping for the whole family during back-to-school season, from nut-free snacks to high-protein bars and snap packs for lunch boxes. Thrive Market has you and your kids covered as you get back into the school year and your routine. They have everything from smart sweets candy, oh, they're so good, to Deus, pasta sauce, chomsticks, and so much more. You can even get non-toxic cleaning products, which I really need to do because the other day I, like, found my kids

and they had gone into the cleaning closet and pulled out chlorox, and I was like, oh my God, I'm such a bad mom. Like, we need some clean cleaning products. I love that Thrive Market only allows trusted top quality ingredients while restricting more than 1,000 harmful ingredients like artificial flavors, high-fructose corn syrup, and more. They make it easy for me to get the right nutrition for Stella and Stratton with the click of a button.

Plus, you can do the Buy It Again feature. Oh, I love this feature. Which means like anything you bought in the future, like you can just see everything and just in on-site filters to save time and easily get lunchbox staples and afternoon snacks delivered to your front door. Not only do I save time shopping as a Thrive Market member, I also save money on every single grocery order. On average, I save about 30% each time.

They even have a price match guarantee and a deals page that changes weekly. Ooh, I love that. you join thrive market you are also helping a family in need for their one with their one for one membership matching program want to shop at a grocery store that actually cares for your health go to thrive market.com slash de-influence for 30% off your your first order plus a free $60 gift that's t hr-I-e market dot com slash de-influence and there's a lot of there's a lot of value bringing in people that have kind of done this before but also it came when like I just knew we were ready I felt like we had we had accomplished the goals that I wanted divy to accomplish and the next set of goals was over my head.

Yeah, for sure. It was over my head. I didn't know how to do it and there was too much on the line. There's too many people's jobs at risk. At risk. There's too many. There's like it's just you can't make a wrong step. Like maybe you kind of can.

But like I wanted someone to kind of hold our hands and help us going globally. if we ever went into other retailers or just like building our relationship with with alter. There's a lot of like politics that go into the beauty space too, like that you just don't know how to navigate unless you've done it before. And so once I knew we were ready, I was like, okay, we can start having a conversation, but we're going to like still maintain majority of our company. It's going to be a minority partner that comes in that has a ton of experience and can just help us get from point A to point B. And so we did like tons of interviews. and talk to so many firms.

And we found a firm that I personally love because it was an all-female team. Not only were they all-female, but do you remember the first time that we like hung out with them? I was like, babe, I love them. I could have a sleepover with them. And I'm so sick of like, it's, it can be really hard working with men in the beauty space. Like I remember one of the scientists that we almost worked with was completely bald. And now we have it all. And like you live and learn, right?

And he was a male. And he was not our demo. He had no idea what like influencing was. And it was just so hard to create products with him because I want someone I can like text at like 7 p.m. and be like, hey girl, how's it going? What's the smell? Like should it smell more fruity? Should it smell, you know, whatever?

And that's why we brought in like a female team of scientists because like I want. want not only that, but I want these girls to be the ones that, like, they're creating it for people like themselves too, you know? And so when I met with this team, I was like, not only are they all female. They're also like kind of around my age. Well, not, not Sonia, but like some of the other girls on the team. And they're, they're like our demo. Like, they get it. And they were young and they were so smart. Like one of them went to Harvard, right? No, they pretty much all went to Harvard. They all went to Cal Poly. No, they all went to Cal Poly. They're all really smart. They're They're just smart people, smart gals.

And so I just felt, I was like, we have some synergy here. Like I can tell not only do they care, but they're the demo. And like, and here's a thing. Like, it's so fun to work on growing a brand and growing products that you actually love. And you actually use. You know what I mean? Like, I wouldn't want to be working on a brand of like, you know, creating products for like a demo that I don't relate to.

And I felt like these girls like got it. And so that was like a huge factor for me, choosing our P.E. group. But anyway, so we went into diligence that only lasted 45 days, but like the whole process took about six months. It was about five months. It was brutal. I'm not going to lie. Yeah. So, you know, I was home at, I was home sick and pregnant. Like literally I was sick all the time. So that's why you saw Jordan in suits all the time. I'd be at home and he would go off to New York or go to San Francisco or wherever and take all these meetings for me because especially during the first trimester, I was like, out.

Yeah. It's so funny, like, whenever you're pregnant and or sick, like, it gives the vibes of, like, when UT wanted you to speak and I showed up. Oh, yeah. It's, it's really an artful thing for me to be able to use you as, like, this mysterious figure. Like, I've really figured out how to spin it. They're like, oh, she's just so busy. And it's like, no.

And I, like, I know for a fact you're, like eating popcorn watching, like, you know, bravo. And I'm like, yeah, you know, she's. her schedule's crazy. That is so true. Yeah, but it's really funny because, I mean, they, they're most excited always to meet Danny. I don't know.

I don't know if that's true. I think it's true. I think they really enjoy talking to both of us. We're both so different. I think once they get to know me, they are excited, you know, but it's- To get to know me, they like me. Yeah, just get to know me.

Just give me a shot, guys. I don't think so. I think especially because of the, this podcast people have seen a different side of you that they really appreciate and they love. Oh, that's sweet. But yeah, so I would say, you know, just for any advice to any founders out there, if you're going to do an investment deal, it is going to be the hardest three to six months of your life. It was wild. It was, it was, if only this whole deal wasn't locked under NDA, I could tell you every twist and turn that happened.

because it is the most, it's the craziest story that I've ever lived through. Let's, oh, I'm so excited about this one too. I actually just got my new Nannit in the mail yesterday for baby number three. Speaking of must have baby items, I want to talk to you guys about the Nannet baby monitor, the best baby monitor ever. You all know we are about to have a full house with a four-year-old, a two-year-old, and a newborn. So it is an extra important to me that I have a baby monitor I can trust.

My busy moms know it's so hard to leave your babies for work, but with Nanette, I can keep an eye on things at home and check in right from their app when I'm on the go. It's truly given me so much peace of mind, especially as baby number three is quickly approaching, and things are about to get a little more crazy in the Austin Ramirez household. The Nanette Baby Monitor has won over 25 awards in 2024, including from the New York Times, wire cutter, parents magazine, and the skin. But Nana isn't just a high-definition camera. It also monitors, your baby's sleeping and breathing patterns. Plus, it helps you not miss any of your baby's milestones. With all those tools, Nanit makes more sleep for your baby possible. Nanette parents tend to get an

extra 36 nights of sleep per year and Nanit babies sleep 10% longer. And we all know sleep is so important. So I now have one ready for baby number three, but I also have been using Nanette for Stella and it's just as effective for the toddler age. And let me tell you, we had a different baby monitor. We had multiple before. I actually think I was really stubborn and like, I was like, I'm not going to do that for a year. And then I, I got the nana. I'm like, what was I doing with my life? It's so nice because I could be out at a restaurant. If we have a babysitter or something, my cocoa's watching them, I can pull it up and just, and like do the split screen. And it works even if there's no Wi-Fi, right? It works like just

like with self-service, right? I don't really get how like the camera has to be on Wi-Fi, but you can pull it up with self-service. You can pull up. Okay. Yeah, you don't have to be on Wi-Fi. That's right. So like, because like we've, we check them when we're like in Cabo. I mean, I don't know the last time we've been in coffee with other kids. Yeah. It's been a while. It's been a while. But we have done that before.

The Nana Baby Monitor is the MVP of Baby Gear. It's the one baby item we can't live without. And of course, we have a special offer just for our listeners. Get 20% off of your first order with the code Dream 20. That's D-R-E-A-M-2 at NAN.com. N-A-N-I-I-T dot com. It is that time of year again. The cold is coming even in Texas, which is why I'm so excited to tell you guys about my

recent pajama obsession, cozy earth pajamas. And so thankful for cozy earth. I'm so thankful that my husband looked on Reddit pages, Reddit pages to find the most first comfy sheets, which were cozy earth. And then we found cozy earth pajamas. You all know I'm a sucker for good quality comfort, especially this far along in my pregnancy.

And during the holiday season, this is the best time of year to lounge around with your family and pajamas making new memories. Cozy Earth has these softest, comfiest pajamas for both men and women that are designed for those cherished moments of relaxation. ensuring you feel cozy and stylish all season long. Plus, y'all know we absolutely love our cozy earth bamboo sheet set.

Jordan actually found these while looking for a solution to my night sweats. Literally, he's like on a Reddit page of like, like stinky hot sweaty wife. He saw these that were recommended and we've ever like that. Stinky hot sweaty wife. Yeah. Stinky hot, like stinky, hot, sexy sweaty wife. Yeah, yeah, that's it. You're missing a word.

We absolutely love them. and we think they'd be great for your loved ones this season too. Actually, we got Luke and Rick Sheets last year for Christmas. It is a good gift. We are good. Givers. Their products have 100-night sleep trial and a 10-year warranty. You can't go wrong.

Visit cozy earth.com slash Danny and use my exclusive 40% off code, y'all 40% off Danny to give the gift of luxury this holiday season. If you get a post-purched survey, say that you heard about cozy earth from this podcast. wrap the ones you love in luxury with cozy earth. I would say the coolest thing about the partners that we chose is they are the ones that made Kendra Scott a billionaire. Yeah. They blew up Kendra Scott. They do ritual.

They do ritual. Viori. Yeah, a lot of like really good consumer brands. And like founder led brands too. Yeah. So I think that like what does this mean for Jordan and Danny? Does this mean that we retire? Not really much because.

I feel like, I mean, whenever I've talked to them, I told them, I'm like, I'm still involved in product development. Like, I'm still involved. Like, it doesn't mean much in terms of like our day to day. I think it doesn't change day to day. I think that it means we're going to have a team that's way smarter than just us. So we're going to hire people smarter than us, which I love. Which I love.

I think you're going to start seeing Divi hopefully more in your favorite influencer's hands. So I think that we'll see a. But not only that, just like, brand awareness, like that we haven't had. We're very, like, low penetrated. Like, no one knows still about Divi. Nobody knows about us. Nobody knows. And, and then I think that you will see divvy in international markets.

We'll see. We'll see. We'll see. That's the goal. And then also just creating a really, really good experience for you guys shopping when you're at Ulta or at Target. And just some, oh, and not only that, but like, oh, I just got so excited. thinking about that new product that we're working on.

Yeah, that's good. Not only that, because now, like, these companies have, like, the best access to science and ingredients, and, like, they just know things. And so now we have even more access to all of that. And, like, there's this one product that we're working on, y'all. Like, I'm literally, like, you'll are going to die. I can't say it because I don't want to say it because if it doesn't work out, then I'm going to be really, really bummed.

and I don't want everybody be disappointed in me. So I know everyone's probably asking, they're saying, oh my gosh, Jordan's not the CEO anymore. What is Jordan going to go do? Oh my gosh, what's he up to? We'll keep you posting. Let's talk about Zach Bryan. Should we talk about Zach Ryan?

Yeah, I mean, he's kind of the talk of the town right now. I actually don't really know too much about what's going on. I mean, I just knew that I stopped listening to his music after he tweeted about Taylor Swift. Oh, it's so funny. I listened to it this morning. How? I was like, yeah, he's pretty good. I'm not going to lie. Like as a songwriter.

Oh, Oh. Terrible guy. Yeah. Terrible guy. No, he's great. I love his music. No, I mean, he's a poet for sure.

No, he's amazing. But yeah, we should not support him. But that 28th song? What, so, like, what's going on with Zach Bryant and his girlfriend? He broke, I know that he broke up with his girlfriend, Barstles, BFF's Brianna, chicken fry. She's on a podcast with Dave Portnoy. And Josh, Josh Richards.

Yes. And, um, but she like was her own. she was an influencer kind of famous on her own. And then they started dating. And I know that he broke up with her like publicly or something. Like what went on? So here's what I understand and I'm going to get fact checked throughout this. So what I understand is that and I'm going to give you my interpretation to.

Wait, he was married before. Yes. So I think that they started dating and he seemed to be. I think alcohol has played a large, large role in a lot of his. shortcomings, uh, meaning like, I think that he has a serious alcohol problem. But I, what she reported on that I heard was a lot of fits of rage, you know, that would typically like come out, uh, to her and to her friends, a lot of verbal abuse. She didn't really note any physical abuse, but, you know, I, I think like her phone is cracked because he like threw it on

the ground. Sometimes the mental hurts more than the physical. Yeah, no, I mean, I think that that's why she's so torn up about it. But what's crazy about this situation is that he basically broke up with her and then like went online and publicly tried to get ahead of the story the next day. He just seems like a total D bag. Yeah, total douche. He also offered her like millions of dollars to stay silent. So yes. So she came out and then I think that she came out then after he came out and I think the tide started turning in her favor. And that's when, hey, sign this in D.A. I'll pay you $12 million came about. That's like so much money.

So much money. I feel like I would have taken it. I think a lot of people are like debating it. But here's what I... That makes me wonder like how often that happened. Well, so here's what I think happened. Like if it happens with Zach Ryan and Brianna chicken fry, who's like, think about the major celebrities is that like, oh my gosh, this makes

me think so much more about the Epstein case. Whoa. How did we get there? I mean, the fact that you could pay off. like Brianna's chicken fry for 12 million. Like think about what those billionaires are paying off. Sorry. I was trying to find the road of how you got there.

No, but like you just can't believe or Pete Eddie. Yeah. Like there's probably so many people that were just paid off that can't say anything. Well, and it wasn't him directly. It's like what happens, I think with a lot of these celebrities is they have teams that are like,

okay, I am invested in you. If you go down, we all go down. And so like lawyers. So you're saying he didn't know. No, he knew for sure.

But like his team basically goes and says, hey, like, we'll handle this essentially. Oh, that's so painful. And so she turns it down. But here's why I think, and I don't know how much, this is just my theory. So this might be out there. But Dave Portnoy is one of the most genius media people out there. Yeah.

I think that what happened was he got wind of the $12 million. And I think that he was like, I can use this and I will pay you some portion of it. If like you don't sign that, you keep. your integrity because I don't think she wanted to sign it. I think she wanted to be like, this is so icky. I don't want this looming over my head. This is a conspiracy theory. I don't know if I believe this. So you think Dave Portnoy paid her off instead? I don't think she paid her off. I think that he was like, hey, don't take 12 million from this scumbag. I will help you. Because Dave Portnoy is very loyal, like if you're in his circle. So he was like, we will capitalize.

He came out with a song with Josh Richards. That probably made some money. He let her leak the story on like tell her entire side on a BFF's episode that gave the podcast a huge bump. I bet he was like, hey, I'll give you this percentage of ad proceeds if like you tell the story here. Like to help her out. He offered, like Zach Bryan was like, hey, I'm going to take back the Bronco that I gifted you. And she, he wouldn't let her pay the money back. And Dave was like, I will buy this Bronco from you so that like I can take care of Bree. So he's just very much like a media genius slash knows how to like capitalize on internet moments. And so I think that he was involved to somehow fiscally support Brianna in helping her tell like the truth. Yeah.

Because walking away from 12 million is crazy. Like that's. Yeah. That's crazy money to walk away from. That's insane. Right. But that would make sense. And so she kind of like I didn't listen to the podcast, but I saw clips of it.

It sounds like she told everything. You know, like she was not under any type of NDA, didn't sign it. And so she was like, she went beyond what is already public and just, you know, told the true character of who he is. So my question for you now, and I was reading, it says in our notes that he had cheated on multiple girls, including his former wife. So he just kind of has bad character, like in general. But my question is, do you think that he will make like a comeback from this? Because I personally feel like so many people listen to his music that are not on social media. I think there's only one way.

This is like my whole theory. I think that if he goes to rehab and that he truly faces his addiction issues with alcohol, because like he got arrested and it came, it was like there's a public clip of it. He was drunk then. He backed out of Noah Cahan's tour because he was drunk the night before. Like, Brie, I think even said on the podcast like he was drunk all the time. you know like alcohol played a huge role and like you and i have like been around that before like i think if he goes to rehab and he faces out his alcohol addictions and he truly atones for the

sins that he committed against others in a very authentic way i think that he could come out with an album that people would listen to but how can he be more authentic than his lyrics already are but his lyrics to me are like the work of like a crazy genius It's like all his demons and his sadness and his sorrow like come out in his music, which I think is his wrestling with, I don't think he knows, I don't know if he's admitted that he has an addiction to alcohol, but like it's him wrestling with like the feelings and the kind of lack of clarity that comes from having an addiction to alcohol. Right, right.

Does that make sense? Yeah. I mean, it seems like he has a lot of other issues. Well, yeah. I mean, I think he's a POS too. Yeah. No, but like you think that, so you think right now with everything going on, his numbers are affected? Because I personally don't.

It's hard. I listened to 28 this morning. I'm sorry. That's what I'm saying. I mean, you're saying that he has to go on this huge comeback tour and go to rehab and write this album. And I just disagree with you. I think that people. But here's the funniest thing.

I just want to say, if this would have happened to Taylor Swift, it, like would a demolit. would have demolished her. Are you trying to make the argument that because he's a man, he'll recover? Yeah, 100%. See, I think you're, I, I, okay. And I'm not trying to be like, feminist, whatever. Like, I'm just, it's just factual that, like, I just feel like people give, like, oh, he's, he's a douchebag, whatever.

He's a crazy genius. He's a crazy artist, like the John Mayer effect. Like, just let him be this crazy, sad, alcoholic man. But, like, let's just listen to it anyway. think so I think a large. But Taylor Swift, they'd be like, I hate her. I can't stand her like, like, you know, turn her off. Here's what I would say is that females are way meaner to other females than they are males. And I think that a large part of his base is female listeners. Like every, I learned about Zach Bryan from the females at Divy who were obsessed with him. And I think that they,

I texted them last night. I was like, hey, what's the word on Zach Brian? And they were like, never listening to him again. And I think that there's truly enough of a movement of females who are going to detract from listening to his music that he will feel it. Yeah, I mean, I don't know, Danny. I really, do you agree with me? I think that there's going to be enough of a female exodus for a time. But I think his, I think the exodus that's going to happen from Zach Bryan's music could be enough to wake him up to be like, I need to get help.

Like I have psychotic. I feel like Zach Ryan and Morgan Wallen are like kind of one and the same. Well, that was another thing. She, he banned, he banned her. Who? He banned Bree from, Zach Ryan. Banned her. Bree.

From listening to Morgan Wallen or Noah Cohen. He banned it. Why? Because he's jealous. He was like, you're supporting them by listening to them. Like, how dare you? He was very controlling. Very, very odd.

Yeah. Huh. That's him to you right there. This guy's branded. I mean, these females, they are going to. I need to listen to the podcast. I need to listen to the podcast. Yeah, they're going to.

But, you know, so many people like him that probably are not listening to BFF's podcast, like my mom, you know. My mom's just going to be like, I love this guy. He's so good. Yeah, but I think there's just too much. And look, I'm pretty in tune with like culture and I haven't listened to it yet. Oh, well, babe, this is this is breaking news. It came out yesterday.

Oh, it did? Okay. So we're still on top of it. The only reason I know about this is because, you know, I was on your TikTok algorithm. Yeah, that thing will get you He actually has come out with two songs From this situation And the one

Listen to them in the car Yeah, we'll listen to him later The second road The one he came out with 17 hours ago Was after all the BFF stuff came out And it's called High Road Like he's taking the high road Yeah, like come on man

No one no one's gonna believe that No He's screwed He's screwed with the females right now For sure Well I'm not like I quit It's so funny I was still on top of this

Like I quit listening to him after the Taylor Swift tweet, which was like months ago. It might have been like four or five months ago. But didn't he say he was drunk then too? Yeah, but like, and then Taylor Swift was like, why? So he tweeted, um, he said the Eagles over the Chiefs or something and Kanye over Taylor Swift. Like, who's with me?

Like, why? And why would you come after Taylor Swift? Like, you have to be so dumb to do that because you know the Swifties are going to come after you so hard. Because, so speaking of the Eagles, I actually know about this. I'm so curious your thoughts. I think I know your thoughts. On Jason Kelsey?

On Jason Kelsey smashing that phone. You know, did you see my comment? Like, I never comment on these like TMZ accounts, you know? I commented on a TMZ video. Oh, you did? Where they, they clipped him. They clipped it where, and they put in text. It was like Jason Kelsey calls a fan the F word after da da da da da.

And I was like, that is not what happened. Yes, he might have done that if you see the whole video. It was like they were trying to make Jason Kelsey look bad. I was like, why? Wait, wait. The F word that he was called first. Really? And I,

so he said it back. So apparently he said it back, which I didn't hear that. But did he say it back in the context of like, no, let me tell the whole story. And so also like I commented that and I was like, but you got to show like, you got to show the whole video though. Like. Yeah, you're like, be responsible with your reporting TMZ. Yeah. Yeah. We hold you to a high standard. No, so Jason Kelsey got in trouble and he actually issued an apology.

He was heckled by a fan at Penn State and there is a video where he turns around and takes this kid's phone and smashes it to the ground and they exchanged some not so nice words. He was there for college game day because he works for ESPN now. And this guy came up heckling him calling him, calling him. Travis, his brother, the F word. Yeah, yeah. Do people know what that one? I actually didn't know what it was. The F slur. F slur, yes.

Calling Travis the F slur for dating Taylor Swift. And he keeps saying it over and over again. And then finally, and he's following him like a foot behind him, filming him. So finally, Jason turns around. And I guess he exchanged some words. I didn't hear what Jason said, but takes his phone and smet him. It stashes it to the ground and just keeps on walking. And everybody like, I'm like, yeah, you get him, Jason.

Yeah, I was like, good for you. Yeah, he's standing up for his brother. He's standing up for Taylor Swift. He's standing up really like this guy that is just, I mean, he's getting in his face. He's getting on his little last nerve. Now, I know it's not the right thing to do the same way that it wasn't right for the Texas fans to throw beer on the field. Like, I get that. But it just felt good in the moment to watch someone stand up for the first.

themselves and to stand up for their brother. And so anyway, he issued several statements apologizing, which is so funny because I don't feel like anybody was mad at him. No, I don't either. I thought the internet was on his side. I think everyone, like, was on his side. And I don't know who gave him the advice to apologize. I would have not given him the advice.

Were they seeing a turn on the internet? It's updated news as we're, as we're recording this. so apparently he retaliated by taking the phone and calling the other guy the F word which I don't agree with Jason you should have just smashed the phone honestly you should have just resorted to the physical violence dealing with a physical altercation we would be yeah I mean but now you you yes you met you met evil with evil and now you have to apologize the phone part to me was just so funny It's hard. I don't know if this is a controversial stance, but like, should he have still apologized?

I think the fact that he used a bad word, like such a, such an offensive slur, yes. Now, if he would have been like, shut up, you butthead, I'd have been like, no. Like, you know what I mean? But he did say a pretty offensive slur. But I feel like just shouldn't be used. So like, let's use butthead, for example. So like this is, I'm just contextualizing this because the facts matter. So like you're like, hey, butthead, Jordan.

You are a butthead for dating Taylor Swift. And then I turn around. But he's heckling him. He's not just saying that he's heckling. He's following him. He's getting in his face. I saw it. He's invading his personal space.

No, he was asking for it. So then I, Jordan, turn around to you and I grab your phone and I say, I'll show you butt head. And then I throw the phone down. is that me using butthead in the wrong context or is that me just saying I'm going to show you but butthead I really am. Like the F word is. It's just like no, I honestly like I'm telling you I think if you would have used the word

butthead or like stupid head he wouldn't have had to apologize. Can I just imagine this for a second if someone calls me the F word or Jason Kelsey the F word and then he smashed the phone and said I'll show you butthead. He would be internet gold. He would be internet gold. Everyone would be like, did he just smash that phone call him a button? That's where he made his mistake. That's what he should have done.

That's when everybody would have been like celebrating him being like, that's exactly like, that's okay. But because he met hate with hate and that like with that evil word, that's where the apology had to come. And I get that now. I love that he was just carrying a 12 pack this entire time. Oh, he was holding a. He's holding a 12 cock of beer going to college game day.

Yeah, yeah. You can tell it kind of like he's probably used to Travis getting all the hate because like he's. No, no. They're both super famous, both of them. But do they get a lot of hate? No, no, no, no. Jason doesn't.

He's kind of a golden boy. And so you can tell that him getting some like backlash has gotten to him. Babe, but here's the thing. He has to get a lot of hate. He played for the Eagles. And like, I mean, those fans are vicious. And when you play a professional sport, like, You get hate.

I honestly, you're born, like, you're like, listen. Born with people just trying to, like, they want you to lose and fail every day. I just, I'm, listen, I'm not endorsing violence, but I feel like that guy needed his phone smashed. No, I, I, we all did. Like, we agree. He needed his phone smash. I'm surprised you again, his face smashed.

And honestly, why are we not, why is TikTok knock finding out who this guy is? I don't know. I mean, why is Jason getting all the, the reaming? No, I don't, no, I don't think that Jason is getting reaming. No, I think people like, like actually, if you read the comments on TMZ, everyone is like, like, I don't know why TMZ just did that for the clickbait. That's my point. But no, people in the comments were like all defending him.

Like, we were all like, show that, roll the clip, roll the clip, the whole clip, the entire clip. I still think he should have moved on and not apologized. Okay, he has kids and you have a video of your dad calling somebody else an F word. Fair, fair, fair. Okay, done. I got me. You got me. That's, I agree.

Now, if my dad, if somebody was bothering my dad and my dad turned around and smash their phone, I'd be like, yeah, I don't have with my dad. But if my dad called them the F word, I'd be like, dad, like, not cool. Yeah. Like, you know, which I know. Maybe my, like, moral compasses off. Dude, I. Yeah. You have to watch the video, though, because, like, you, you know, I'm typically against physical violence.

Even though my mom did tell me that if a girl ever mess with me, you just turn around and punch her as hard as you can in the face. Yeah. I mean, your mom tells that story about how she punched that girl in the place. stealing her basketball like every Thanksgiving. And I'm kind of like, you know what? My mom. Street justice. That's kind of what you got to do. It's a dog-y dog world out there. My mom said all the Latinos, like all the Mexicans had to stand up for it. Like they had to like stick together and stand up for themselves or they would get like beat up. Yeah. At her school. So they stuck together. She said, but my grandfather endorsed it too. He was like, Anna, if somebody

bothers you, you just punch them. My mom always said that. I will say I've never punched anyone. I did probably punch my brother a couple of times growing up. Okay. Anyway. We should wrap because we got to go figure out how your immune system's doing. Yeah. Oh. Do I have any announcements?

Announcements, announcements, announcements, and now. Okay. Well, we got to go. We love you guys. Feel free to come follow us on De-influence podcast on Instagram and on TikTok. And we'll catch up with you next week. Love you. Bye.

Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.