De-Influenced with Dani + Jordan - We Are SO Done With Rage Bait

Episode Date: November 20, 2025

Dani and Jordan are taking on the internet’s new favorite trend: rage bait. They break down the controversial commercials everyone is suddenly fighting about and why every corner of the internet feels designed to make you roll your eyes. They talk about outrage culture, why brands lean into it, and how creators keep getting dragged into the mess. And of course, a quick Mexico and Nashville life update mixed in with the usual travel chaos and accidental oversharing. We scored some great deals with a few of our favorite brands for our listeners: Function is a near-360 view to see what's happening in your body, and my first 1000 listeners get a $100 credit toward their membership. Visit www.functionhealth.com/DANI or use gift code DANI100 at sign-up to own your health. Bring your traditions to life with independent art and design this holiday season. Use code DANI for 20% off Minted Holiday Cards, Gifts and Wrapping Paper. Prioritize your sleep! Get 40% off at cozyearth.com/dani or use code DANI at checkout. Whether you’re just wanting to test an idea out, or you’re getting serious about launching your own brand - it’s never been easier to get started on Shopify.com/Dani Don't let financial opportunity slip through the cracks. Use code DANI at monarchmoney.com in your browser for half off your first year. Get $25 off your first purchase when you go to TheRealReal.com/dani Go to https://OmahaSteaks.com to get 50% off site wide during their Sizzle All the Way Sale. And use code DEINFLUENCED at checkout for an extra $35 off. Minimum purchase may apply. See site for details. A big thanks to our advertiser, Omaha Steaks! Make sure you’re subscribed to our official channel on YouTube, @deinfluencedpodcast, and follow us on Spotify, Apple Podcasts, or wherever you get your De-Influenced fix! Stay connected with us on Instagram and TikTok @deinfluencedpodcast, and as always thank you for being a part of this journey.  We love y'all!! Produced by Dear Media

The following podcast is a dear media production. Hello, and welcome back to your favorite podcast. D-inpliced. When did we start that? Was it the very first time? I think it was our first time. Yeah, yeah. You came up with it.

Well, I honestly just didn't know what to say for the intro, so I said, your favorite podcast. And I was like, it works. Yeah, yeah. We just kind of stuck with it. We just kind of stuck with it. We haven't really changed much about this podcast since we started. Except for when you left me.

Yeah, yeah. For a couple months. And it was solo episodes. People were like, bring Jordan back. I'm sick of this. Yeah, we changed the studio once. We did change the studio once. No, it's just...

Maybe we should mix it up. Try some new things, no? What would you like to try? I don't know. Just feel like... Just think about it. Yeah, I'll think about it. Are we on YouTube?

Yeah, baby, we're on YouTube. Okay, we're on YouTube. Do you notice anything different about me? Did you get permanent eyeliner? No. Hold on. Hold on. No.

Okay. That's okay. That's okay. It's more, it's the inside. I have a swagger about me this morning. Oh, no.

Oh. I didn't notice that. Well, I got nailed as hard as someone could get nailed in the face this morning by a tennis wall. Yeah, but you were limping. And I asked if you were sore,

but that it hit you in the face. Yeah, no. So it hit me in the face. I was limping. I'm sore. But, yeah, I ran up to the net and I was probably a foot off the net. And my friend, I'm going to give her a little shout out Alessia. She felt so bad. I mean, nailed me in the face. But luckily, I had just decided to put on sunglasses, like my big ones, the ones that don't have,

like, the nosepiece either. So I feel like my sunglasses, like kind of blocked it a little bit. From a black eye. But I don't know if it would have given me a black eye because tennis balls are pretty soft. Yeah, but when they're flying, it was flying pretty fat. I mean, maybe it wasn't actually. It felt like it was. You girls get aggressive out there, huh? Oh my gosh, it was so funny.

And then, but I was, I was just thinking I was like, now I know what it feels like to be hit in the face really hard with the tennis ball. It doesn't really hurt that bad. So, like, now I don't have to be scared. You notice anything different about me? You're wearing navy. Your hair is still long. I'm looking a little slimmer. Well, who are you?

Yeah, I'm on my second day of intermittent fasting. Oh, don't you? Isn't it crazy? Like, when you already, like, feel skinnier, like, after, like, 24 hours, they're just eating healthy. Yeah, I just, well, I mean, one could argue it's not about eating healthy. It's about just not eating until 12. It's hard.

Oh, you're intermittent fasting. It's hard. See, I could easily go till 12 every day. Not when I'm pregnant, actually, but. It's so hard. Yeah. I mean, I drink. So much coffee just to like get me by.

Babe, you sound like a girl that is sick. But you probably, you probably can see it. Yeah. Yeah. Since Mexico. For sure. Since the last 48 hours positive. Like, you look so different.

I do feel better though. Like they say that your your energy increases, which is very odd, but I do feel that. Yeah. I could see that. I mean. Just wanted to try it. You know what? I'll probably give it up tomorrow.

No, you're, you stick with it. I'll stick with it for like a week. You won't know unless you go. Yeah. yeah I'm gonna go go for it I'm gonna I'm gonna keep researching he was like he's like I intermittent fasted today it was so hard but then I ordered to put like with extra chicken yeah well we never talked about our trip to Mexico yeah we didn't um one of your faves oh my gosh I think I like putamita more than Cabo we'll see I you don't like to go back to the same place

twice except for Cabo. I know. I like, I just like new experiences because I feel like there's so many places in the world that like I want to experience them all. But I really liked this resort. I was like, I think we I would go back because it was so

easy for kids. So we stayed at the four seasons Punta Mita. We like we got one those like villas that had a pool that led out to the beach and it was like three bedrooms, you know, for all the babies and nat times and stuff. And it was like the best trip ever.

Had a lazy river. Had a lazy river. Had an adult pool, just like a normal pool that was like just so beautiful. The views were beautiful. The best part was the ocean was warm enough to swim in. But you have to be careful because the waves are pretty like crazy. But they're like just crazy enough, you know?

My body serves. Jordan body served for three hours. For three hours. Like he was a little kid. Okay, dolphin. Just flopping out there. like it was crazy like the kids were like I don't want to go to beach and George it's like okay I'm gonna go body serve I asked him for a boogie board yeah and he was like oh kids can't do

boogie boards I was like no it's for yeah it's for it's for him but it was um I would say top three for kids top three places for kids which is why we went maybe number one the kids club like our kids didn't want to go to the beach they wanted to be in the kids club when have our kids ever wanted to be in a kids club never never never they had a game room they had three different restaurants sushi mexican food and a steakhouse the food was phenomenal the service was great i already miss wilbur wilbur yeah wilbur he's a man yeah we asked for a we asked for a football one day he brought us a soccer ball and we're like oh no americans we're like american football we're americans um no it was such a great trip definitely when i go back where are we going next i have so the

then I started doing more research and like that palmetto bluff is like supposed to do one of the best for kids. I know. Yeah. So we were supposed to go to the montage palmetto bluffs, which again, I feel like we're hitting like all these top tier kid resorts. Yeah. Because everyone speaks highly of that. And we ended up canceling our trip. I should just be a mommy travel blogger.

I know. Um, we have to pack it in though because, um, when we have four, I don't know if this is possible anymore. Yeah, we would just stay in the hotel room the whole time. Yeah, I don't, I genuinely was thinking about it when we were there and I was like, we might be grounded for like the next two or three years. It would be possible. It would just be like a, not like a waste, but like kind of. You know, because there's like so many nap times, like Stratton still naps.

Then, you know, obviously someone still takes a lot of naps. And then newborn would take like, would sleep all day. Yeah. And so it's just like you get there and then you're like, I can't do anything because I got to go watch these kids nap. I'm just not sure how we would even devour. and conquer it. It just wouldn't be fun. Like, and to spend that much money and to go and, like, not be able to experience it,

it's hard for me to, like, justify. I think we'll be spending a lot of time with the Lake House. Unless we move to Nashville. Unless we're to Nashville, which is, what are our odds right now? I would say we were, like, 75% there and now we're like 50-50. I feel like they're declining. Were you at 75%? Yeah.

You said, when I asked you this, you said you were at 50-50, and I thought you were at 70-30, but you said 50-50. Oh, yeah. No, I think I was, when we went to Nashville, I was like, okay, I could like really see this. And then once I got home, I was like, you know, I really like it here. You know, like, I just, I do. Well, we're going back. And I like my friends. We're going back on Sunday. So my friends are so sad. They're like, so sad. Every time they're like, are you really moving? And I'm like, no. I'm like, don't you worry about it. I was like, just sometimes I think I am. But probably not. I was like, I'm going to miss you guys too much. I have great friends, you know, and I just feel like great friends are hard to come by.

Yeah. You know, and then now I'm making friends with some of like Stella's friend's moms, you know, and like, I'm going to American Girl doll lunch with one of them with her daughter. And I'm like, I am. Wow. You're really spreading your wings. No, but I have been spreading my wings. That's the thing.

That's the point. Like to start all over again, I could do it. I could do it. But it's like, why? I would have to find my dream home on like four acres in Nashville. And that's probably like the only thing that would get me there. Because like that you can't get in Dallas. So I'd be like, okay, it's worth it.

But like I'm not going to move to Nashville and sit into like a house that just looks like this one. You know what I'm saying? It is going to be the house that convinces us because I think that. In the land. The house and the land. Yeah, because why would we move? Like we already have everything we want here besides the house and the land. Mm-hmm.

But I think that. we will not get the house and the land here. Okay, well. We just won't. No, we, we've been looking for years. We just won't. Well, you just never say never. Maybe the market is going to continue to just go down and down and down.

Yeah, and then we. Yeah. Then we won't be able to get one either. Well, so, so, yeah, I would say that we're going on Sunday. We went last weekend and we saw some houses. You found a lot that you really liked. I found a lot, but it would take three years to build. It would take three years to build.

And so then you're kind of like, well, what are we doing here? We're applying to schools in both cities. It's, it is, we're crazy. We're crazy. I mean, we really are like putting irons in both sides of the fire. We really, like, waited to the last minute. And like, now it's kind of biting us in the butt. But it's okay.

No, I don't think we wait just the last minute because. Yeah, we didn't. Like, that's why, because we're, now we have to apply to schools in both cities. If we would have decided last year, we could have decided where to live. And then applied only in national. Let's face it, last year, it wasn't calling to us. Okay, okay. You know, so.

We'll just see where. But I will say that the more that we put two irons in the fire, I'm realizing that it is going to come down to the house and the land. Like, you will have to walk into a place and be like, this is my dream home. This is home. But here's how it's going to happen in the Dany Austin world is that you're saying we're 50, 50 right now. But we could go back on Sunday and you could walk into a house.

And by the following Tuesday, we could have closed. That's how it works. It's how it works, right? How else would it work? But I'm saying. You're not going to be like, find the dream house and be like, I'm going to go think about it for a year. It'll get taken. You have to act.

Yeah, I know. But what I'm saying is like, it's feeling unlikely right now. But once you see that. I know, but I'm so, I'm so picky. I'm so picky. Like, it's, I'm more picky with the house than I was in a life partner. Yeah. I am.

Yeah. Because life partners, I'm like, there's only three or four things. that you really need, you know. A good heart, loves Jesus, ambition. You know, he can grow into all the things, you know. Intermitt fasting. You know, get him into the gym, get him a little tan. You're good.

There's a lot of, you know, it's like all those things. But a house, it is what it is. Yeah. That's interesting because one is temporary, tradable. The other is not. Some would disagree with you. The, what was he going to ask you? Oh, I'm just curious, like, if we stay here, what is the plan?

Well, I hired an organizer to come over on Saturday because I'm getting rid of a bunch of this crap that we have in our house. Okay. The trampoline? I'm not getting, the kids love the trampoline. Also, for Christmas, I'm getting them a swing set. I'm going to get a swing set for Christmas because the kids would love it. And even if they don't, I saw one on sale for, like, $3.99. I was like, I mean, come on.

like I'm doing it so to be clear where you are going to be the one to set that up to where we are tracking is that we will have this fourth baby in this house oh always we always were going to do that so babe I'm not going to move to Nashville like three months before I have a baby like where would I even deliver the baby no I know this is where the logistics break down like Jordan like Jordan doesn't understand that we have like another child on the way like he he like can't it's like men are so tangible. He doesn't understand that like, and here's, like, the fact that, like, we live in a house right now where there are no other places to put the baby. No, that's why I'm asking. It's so funny. Like, well, so I think what I'm going to do is I know you wanted to get Stratton,

the race car bed. We're not doing that. We're going to do bunk beds in Stratton's room. And Stella's going to have to move into Stratton's room. She can still have her room, but the baby will sleep in her room because she's the only one that doesn't nap. I'm telling you, she's going to be pissed. Stratton would sleep in that in that crib until he loves it. Well, he sleeps in a pack and play. He loves it. He's on the floor. I've tried to get him.

He will not sleep in a normal bed. He won't even sleep with us in bed. Yeah, he doesn't even want to sleep with us. He loves those four walls. And like sometimes he'll sleep with us. Like, we try to sleep with him. And like an hour and he's like, I want to go to my bed. Mycuna, which means crib in Spanish.

I want to go to Mikuna. Oh my gosh. It's so. cute but everybody's like get that child a big boy bed i'm like i've tried he doesn't want it he won't sleep he just screams and cries it's like honestly i feel a little bit safer with him in the crib because he walks obviously he's through now but he doesn't walk like really well like a baby draft like he always like when he walks down the stairs it kind of scares me and stella's old enough to where she can unlock the gate to the stairs so it's like just let him be in the crib and everybody just calm

down like he won't even remember this we put him in jutsu and so he'll he'll evolve soon. He'll evolve. He's, yeah. He'll be like, I'm a man now. Honestly, he'll be beating you guys up. Everybody that's been telling me of this. He is punching me in the face. We've got to work on that.

Yeah, it's normal. Close fist. It's just so crazy. I was talking, I was talking to my Instagram audience about this. I was like, I was talking to my friend about this. About how, so like the two extracurricular activities that our kids do. Well, no, mind, still isn't like piano, like dance. It's like, but the main ones are dance and then jiu-jitsu.

Stella hates tap. It's, it's horrible. It's just, it's, she hates it, but I won't let her quit. Yeah. Because I'm not that kind of mom. Yeah. And then Stratton is in jiu-jitsu. When we drop our children off at these extracurricular activities,

they scream and cry and hold on to us and like cause this whole scene, like, so much so that, like, Like when I drop Stella, I have to, we have to leave because it's like so, it looks like I'm like torturing her, forcing her to go like into a torture chamber, you know? And so we ended up just leaving. And then same thing with Jordan. When he takes Stratton to Jiu-Jitsu, Stratton just stands there and like winds the whole time. I was like, oh, my daddy. And like, so then Jordan ends up doing the jiu-jitsu and like he just strutton just watches Jordan. So when we were filming a podcast last time, we had our nanny take Stratton,

into jit-s-su. She filmed him the whole entire time. He did everything. He was like wrestling with the instructor, like literally on the instructor's back, like wrestling her. I don't get it. It's the weirdest, funniest thing. And so now it's like you want these things to be special. Like I want to take Stella the dance. And now I'm like, no, I'm not taking either one of them. And you're not either because they won't do it. Well, it's all about, I mean, they're just super attached to us because we're great parents. It's all about attachment. Who are they, who's easiest to detach from. Yeah, no, they love us. They absolutely love us.

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second. So genuinely our plan is to get bunk beds in Stratton's room. Well, the nice thing is Wayfair can deliver like really quick. Yeah, because it's coming up. I know, I know. Like I really But here's the thing. You can't. Okay. Let me think about this. Because you're realistically going to have the baby in February. Right? Like the like maybe the last week of February. The fat last week of February. Because babies do March 4th. So the only thing is the baby would have to sleep in Stella's room though, because Stella is the only one that doesn't nap. Stratton's going to want to nap in his room. And then someone needs to nap in his room.

I mean, we could use the podcast studio as like a nursery too. I thought I was going to lose my office on the other side of this. But the only thing is the lighting. Like we need blackout curtains. Well, blackout curtains is easier than moving Stella. I mean, because they're not going to sleep. Stella already doesn't sleep. She's up at five.

I know. And now Stratton's going to be up in five. I think, but I think, yeah. I mean, this is a. This is a dilemma. This is a pickle. Like, we literally don't have a house for a child. We really, I'm going to be dead ace with you for a second.

We really need to go to Nashville on Sunday and tour all these houses on Monday. And we kind of need to fall in love. But, babe, even if we did, by the time, we're still not going to move until after the baby gets here. And it's like, we're not going to have any furniture or nothing. Oh, you're so right. It's going to be a disaster zone. We're, we're aft. We're screwed.

No, like, truly, we're backed up against a corner here. This is what I'm saying is like kids sometimes have to share a room and they're not going to like it, but they're just going to have to deal with it. It's just the only solution for now. Yeah. So, like, sorry, Stella's going to throw a fit, but we need to get bunk beds and Stratton's room and Stella's nursery. The only thing is cell's room is pink.

It's a poor baby boy. He'll never remember. Yeah, he's good. just put a crib in there and you put a chair and this is what's going to have to happen. He's along for the ride for the first year. You start unlocking privileges in this family after year one. Well, and honestly, you don't remember anything until you're about three. So really when you're like four. It's our buffer zone. It's our buffer zone. It's our buffer zone. We're all in a bad mood. We're all in a bad mood. We're all in a bad mood. Yeah. It's so true. True. So true. So, yeah, we'll have to figure that one out. Okay, we can figure it out, but I don't think either of us are really thinking about this. Jordan, I just told you what the plan is.

Okay. I just, we don't talk. This is not our pillow talk. And I'm just saying we maybe should start after this Nashville trip. We should start. No, my thing is, it's like we're not moving until after the baby comes. So it doesn't really matter anyway. Right. So we need to start battering down the hatches here. Mm-hmm. Mm-hmm. Okay. That's a very, that's a different paradigm shift for me in my mind, but. How do I look this pregnancy?

You look great. You think? Yeah. I don't think you think you look great. Yeah. Because you say that a lot, but I think you look great. You think? Yeah.

You don't notice my armpits. I didn't even know what an armpit vagina was until you told me. I'm going to be honest. But now I'm going to be honest. I can't unsee it. I know. The best part about going to Cabo, or sorry, Mexico this past week is that that's the last time I'll be putting on a swimsuit until I have this child. And I'm so happy. Our baby moons out.

Totally out. Like, and I just would encourage every single one of you guys to get pregnant in May. That's when we got pregnant. Because when you get, you're like starting to get chunkier and like a little bit more like filler. It's cold now. So now nobody has to see the arm pit vagina. Yeah, totally. Like, and it's really only my right one, you know?

And so, but like now you'll never know. I know. She's a coming. Sneaking up on me. Sneaking up on me. I noticed that I've always had it. It just has gotten really aggressive on this arm. And that's a thing.

I kind of coined it. Yeah. Jenny, if you could get me the trademark on that one. You'll have some Facebook group being like. Can you believe she trademarked armpit vagina? She trademarks de-influenced an armpit vagina. You know what's so funny? She's such a capitalist.

Oh my gosh. I do love capitalism. I'm sorry. Yeah. Okay. I'm the socialist. No. That's strad.

Sorry. So random. Okay. So what I was going to say is that's so funny that you mentioned the trademark thing because I literally texted Jenny this morning and I was like hey will you get this trademark for me do you remember what it was don't say it out loud because

somebody else might get it oh but I told you last night yeah are you serious yes Danny you understand okay yeah I understand what when you trademark something you have to launch something within a year that proves that you're actually using it oh I thought I could just have it forever

no Okay, well, I'm launching a new brand. Okay, cool. There you go. There's your proof. Can I just launch like T-shirts or something or bracelets or something just to keep it? Just to have it? Yeah.

Have your team. It's so cute. You have to admit. It's good. I knew that you saw a vision for it. I don't really have a vision for it, but like, I want it. You just love the name. You just love the name.

Yeah, anything else you want to talk about me being pregnant? Oh, yes. I remember I was going to ask you. When should I get a vasectomy? I feel like I should do it before the baby comes. I think we should decide once we buy, once we figure out if we're moving to Nashville or not. Because if we get four acres, just say. That would be so, I was literally at breakfast with someone this morning and I was telling him, he's like my age.

And he is not married and doesn't have kids. And I was telling him how I have four kids. And I was like, yeah, it's, it's psychotic. But I get what you're saying. It's like there's like this, this psychotic itch that if we get four acres, it's like, should we keep going? Yeah. That's what I'm saying. So let's just see what happens.

If we get like an acre or acre and a half like no, I'm just no way. I know. It's like, yeah, if we moved in Nashville, we really, we probably would have to populate more. But it's so funny because like we haven't even had the baby and that amnesia setting in because three weeks ago you were crazy. And I was like, I'm never doing this thing again. Okay. First of all, I wasn't crazy. It wasn't three weeks ago.

Okay. It was my first trimester. Like every other female all goes through. I know. And I remember I literally, I literally almost wrote myself a note knowing that I would be in this place. And I was like, remember this. Do not have another baby. Do not have another baby. And here I am. And I'm like, yeah, let's roll it. temporary. That's what you never, you don't realize when we're in it that is temporary. And you are like, our life's over with. We had to move to Nashville. And I'm like, I'll be sick for another. four weeks and then we'll be good and everything. And you always try to make all these big life decisions when I'm feeling horrible. When I'm like, babe, I'm actually going to be good. I'm just really sick right now. To be fair, in our case, it's not really temporary because it's been back to back to back to back to back. So it's been like five years. But I'm back, baby. In fact, you're always the sleepy one now. You're the one that's always tired. I took like one nap.

Oh, I asked you last night. I said, we need to do some chores around the house last night. And he took up, one Christmas tree and then he disappeared. Disappeared. So I'm left downstairs like lifting all the stuff, like doing all the things because he doesn't want to and he's like, I'm tired. It's crazy. It's crazy. It's crazy.

Oh, man. It's true. Okay, so we're holding on the vasectomy. Yes. Okay. Okay, we're going to move on to segment two, which is a game. It's called the Thanksgiving food draft. Are you ready?

Yes. Today we're doing Thanksgiving food draft. We're each going to build our dream Thanksgiving plate by drafting our favorite foods one by one. Once the food's picked, it's off the board. No repeats. We'll go back and forth, snake style until we each have five picks. And you guys can vote on the de-influence Instagram, who built the better lineup. Okay.

You can go first. I just say my favorite food. What do you want on your plate? Like anything? Did you listen to the instructions? This is what I'm talking about you guys. And think it's not at me. Ham.

Really? Yeah, I'll start the protein. Okay. Mashed potatoes. Stuffing. Bread. What kind of bread? Just like those juicy, buttery dinner rolls.

Okay, corn bread. Okay, turkey. Oh, green bean, cast. You are so sneaky. I was about to say green beans. I was going to say green beans with little pieces of bacon though. Okay. So I don't know.

Is that the same? It's the same. Okay. Okay, that doesn't count. Well, I definitely need a green on mine. So maybe like a really good, juicy goat cheese vinegarate salad. Pistachio cream pie. Ew, okay.

I'm totally going to win this one. So I have turkey, mashed potatoes, a killer salad, bread. and my last choice would have to be, like, where do you have a potato? I don't know, some like good, some like good like roasted carrots. Hmm. Interesting. Ham, stuffing, cornbread,

green bean casserole, pistachio cream pie. Okay. So vote on our Instagram page. who made the better Thanksgiving plate. Okay. Nobody did mac and cheese. I love mac and cheese. You know how every year you say,

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All right, moving on to things that make you go, hmm, have you heard about how hatch machines are now demonic? Oh, my gosh. What are we doing? So there's a super weird thing happening online with the hatch alarm clock. Yes, the same brand that makes the baby sound machines everyone uses. Yes, the same brand that is in every single one of my children's rooms. People on TikTok started calling it demonic because of a recent ad campaign hatched did for the adult sleep product.

The ad had this spooky Halloween vibe, red lights, eerie music, and taglines like Embrace the Dark or Season of the Dark Arts. And instantly, Christian influencers and parents on social media were not having it. People started throwing their hatch devices away, saying the brand has demonic ties. So you basically have one side calling it spiritual warfare and the other side calling it an overreaction and Hatch stuck right in the middle. Okay, so they hatch built their entire identity around just like being calm, family friendly, wholesome baby sleep products. Like why do you think they mid that pivot now? I mean, I know. It's like because everybody just, you want to get people talking.

Yeah, shock marketing. Shock value. Like Cracker Barrow. I don't know. What do you think? Do you think that people are taking it too seriously? Have you seen the commercial? I haven't seen it, have you?

Yeah. Is it really? Did you feel like it was demonic? I didn't, I don't, I wouldn't say I felt like it was demonic. Demonic is such a demonic word. It's such a dark word. It's such a dark word that I think that they were playing into like the holiday or the Halloween spooks, you know?

I can't remember, like you should watch it. You watch it really fast and you can cut it out. I don't want to watch that. Cut out you like. I just think that the only. My only issue is with this brand, like, leaning into this is like, sleeping at night is already kind of scary, if you really think about it. Like, it's already kind of dark.

And it's like, I, what I want to feel is like peace and safety and relaxation. So why would I want to have an association with like something spooky and creepy when I touched my hatch, like, alarm or hatch white noise machine? I would want it to like, when I click it, I would want to like have these visuals or pictures of like reminders of a commercial that was like really serene and like peaceful or I don't know, even funny. Like I wouldn't even mind if it was kind of funny. But I wouldn't want to think about something scary. Is it the good night phone commercial? So they're saying the machine is demonic?

That's just a weird commercial. Well, then you have all these people like coming up. Yeah, TikTok. Just being like, my machine acts weird. and like my machine does this. But let me tell you something about these hatch machines. They are glitchy. They are so glitchy.

We've had to buy Stella like her fourth one. They break all the time. Well, it's the cords. The cords glitch out. Well, whatever. The power cords. Okay, well, they always glitch out. And they're just a glitchy machine.

Or maybe it's demonic. Man, I don't know, man. TikTok just, they just blow everything out of proportion, it feels like. So you think it's just being blown out of proportion? proportion? I think it's just like a weird ad, but they did it around Halloween, you said? Yeah. Yeah. So it's like a, they, it's like a Halloween ad. They were trying to get attention. Did you see what? It's really not anything more than that to me. They made a statement and it said, let's see, Hatch releases a statement after the backlash from their Halloween ad. It said,

it's come to our addressing hashtag demon talk. We realize we have failed you. It's come to our attention that our recent Halloween ad may have unnerves some people. To be clear, we did not mean to imply our devices are literally possessed by dark forces. We're simply trying to show how our, and then somebody put text over the rest of them. Yeah, I think that they, they kind of took it like a little snarky, right? It could be interpreted both ways. I think they were just like, this is dumb. You guys are being silly. But if you wanted them to make an apology, it could be interpreted as that. This is what I'll say. I just, I'm just like, it was just dumb of them to go there. I don't think they're demonic. I don't think that the hatch machines are demonic. I just think it was

stupid for them to do this. Do you think that the internet is getting exhausted of being outraged yet? Because there's a new outrage every week. Like, is it causing people to just kind of unplug? I want to be honest with you. I want to be honest with you. Okay, this is a great topic. So I have- Touch grass, you know? Yeah, yeah, totally. But I have noticed that I have had more freedom to share what I want to share and not get as many nasty DMs about it. So, like, even some of, like, the reels that I've been, like, posting, like, there's maybe one or two lines that is just kind of, like, silly or, like, like, there was one that was, like, Theo Vaughn sound, and it was like, you had a stutter, you know?

And, like, in the past, I would have been, like, demolished for that. I only saw one DM from someone. They're like, I'm offended. My three-old has a stutter. And I was, like, so does mine. I was like, Stratten has a stutter too. And then I got, there were, like, some. of other things like, I don't know that I just was surprised I didn't get any like negative negativity

from. Then I posted about like my body about pregnancy and I talked about the vagina armpit and I was like, you know, this pregnancy, like I just feel like things are progressing like really fast because I look back at pictures of me in November of last year and I was two months further along and I was smaller than than I am now. Not that it like really matters but like I think about it and I was like in a bikini all weekend, you know, I was like trying to like figure out how to feel good about myself. And I talked about it and like I got zero hate. I saw one DM where people were like, people were like, hey, thanks for just being real. I mean, I wasn't like super controversial and I think. I was just like, hey, like this is what's going on in my brain. But yeah, people were super

positive and we're like, hey, thanks for like being relatable. So I do feel like people are like a little less triggered. I think that on TikTok it's a little bit different of this game because they're just doing it for views. Exactly, though. But I think that that's what consumers have to be picking up on is that this is a rigged system. Yeah, for sure. The more outrage, like, you're literally just trying to make money off of someone's, like, controversy. Yeah, like, I don't really think that hatch is demonic.

Like, I just- No, people are, like, I guarantee you there's, like, a whole subculture of people who are, like, looking for things to be outraged about to make talking head videos like that. Oh, my God. They're gaming the system. They're making money. They just watch and just see like, how could one thing be twisted? Like, remember when that Alani knew had that rat found in the can?

Yeah. I mean, who's just say that the ride didn't get in there after the drink was disposed? Yeah, but it's only going to get worse. Like, as these AI videos get so much harder to distinguish, like, what is true and what's not. Worse, but I also think we'll be more numb to outrage. Like, I feel like we're going to go back to the 90s where you can say things that, like. Well, numb is a great word. And that's what I guess I'm questioning is like, do you feel like people are becoming numb to the outrage?

Like, for me, I'm a little numb to it. But the difference between you and I is like I still feel like you consume and scroll. Like, I don't really like, I genuinely feel like I don't participate in the digital realm as much anymore. I would say I'm pretty numb to it too. Like it doesn't really hit anymore. Yeah. Like that scrolling and the dopamine, like the only videos that really get me are like, like the funny ones like like a prank or like oh i was dying laughing have you seen the one this is

what i was laughing about in mexico and i was like super funded because you didn't ask me why i was laughing and i was like laughing so hard and like like you know when you're next to your spouse and you're like dying laughing and then you're like when are you going to ask you why i'm laughing like he just never did i was like do you just not care about me that was so weird and then he went and got in bed instead I was like rude like you don't want to know why I was laughing harder than I've ever laughed in my life really though do you remember this moment I do I'll tell you what I was laughing at so there was this the truth finally comes up you didn't I was crying laughing if you were ever crying laughing like you bet your bottom dollar I'd want to know why

yeah for sure okay telling why you're laughing so There was this prank going around. Oh, you know what? Maybe I shouldn't tell you. Maybe I should do it to you. Wait, maybe I should. Okay, do it to me. I'm going to pull over your bird thing.

I'm going to do this to you and you are going to. The only thing about your pranks is like I always kind of like know when you're doing it because you're like, you're like, you're like, you're like, I saw a bird in the backyard. And I'm like, oh, really? But then what gets me about the pranks is like when I feel like you're pranking me. And then you're like, no, I did. And then you like switch to anger. And I'm like, oh, shit. I feel like I need to change my tone here.

Because I'm like, even if she's filming a prank, she's mad that my reaction isn't measuring up. So I need to psychologically believe that this is a prank or else I'm in a lose a situation. You didn't know that the bird one was a prank. No, I didn't. You did not. I didn't know that the bird one is a prank. Because I hit my phone really well. I, you're right.

But I thought something was weird at the beginning. And then you all of a sudden got mad at me. And I was like, oh, I was like, oh, I'm the problem. I wasn't mad. I was just, sometimes I feel like it's easier to act mad on camera than to just be like serious. Because I was going to start laughing. So I was like, what?

I did. Like, I had to get mad. Like, it was not mad, but you were. like if it wasn't being filmed I felt like the way that you reacted in your mad quote unquote was like you were about to lecture me on how I didn't care and so I was like oh I need to I need to I need to really care and make her feel understood I'm glad I'm married counseling is paying this is why people gave me a green flag um okay so my other question about wait wait so you're not going to tell me about this video

No, I'm going to do it to you. Okay. Okay. So my other question is, do you think that when the brands are creating these ads, they're intentionally trying to get attention? Or do you think that they just, like, kind of misread their audience? Kind of like the Cracker Barrel debate, like all these. American Eagle.

American Eagle, Sydney, Sweeney. I don't think that that, well. Can I say what I think. Oh, no, I'm sorry, I asked you the question. No, no, no, you say what you think. I'm sorry. I think the Sydney-Sweeney might have been slightly strategic. Okay.

I just feel like there's got to be enough people in the room. In the room to be like, this could be interpreted as like, Jean's, like, white supremacy. Like, you know, it was like, it was like at the line maybe. I don't know, though, because I think companies are too risk adverse. to move forward with that. But are they? I know that the CEO of American Eagle, I think, doubled down and was like,

we're not going to apologize. That's what you got to do. Yeah, well, their stock price, like, sword, right? I mean. Yeah, we're not. She looked pretty good in those jeans. I'm not going to lie. You better be careful.

Look, good, in the jeans. I didn't say her jeans were great. I said, in the jeans. Racist. Like, Sparse. Did you see her interview the other day with, Yeah, yeah, that smug little reporter. That smug, poor.

She was so smug. You just want to punch her in the face. I thought she handled it really well. I was kind of like, whoa, yeah, go. She was like, hey, like, if I, y'all just have to Google or TikTok the interview with Sidney where they're trying to catch her, like, saying something controversial. But in this, in this reporter was, like, trying to act so, like, like, self-righteous. Self-righteous.

Like, this is your opportunity to, like, really clean, like, clear the air. and like really share like what you know mean like what you care about and sydney's like yeah when i is something to talk about like i'll tell you yeah i mean but here's the thing is that that brooklyn or sorry that reporter probably went back to her Brooklyn apartment with all of her Brooklyn friends and they were like you just did the Lord's work no for sure it's like the great divide she's like i got her I got her they were like we're so proud of you for standing up to her like she's disgusting And then like Sydney's friends are like, yeah, like chick was so smug. So it's like whose reality is true?

I don't know. Both of us are living in. Yeah, I think that. So when it comes to controversial marketing or commercials or whatever, I think brands do consider both sides. I think that like when they launched it, they were like, this could happen. And I think they're like, well, it's okay to tow the line because people are going to be able to see both sides.

and even if it even if you get people like arguing about it at least we get a conversation going but i do think that they go there and they think like what's the worst thing that can happen and then the worst thing that can happen does happen but they already knew that that could happen yeah same with hatch like i think that they knew they're like some people might not like this some people might think this is going to be like demonic and they're like well you know what let's weigh the pros and cons like it it'll be worth it because i think that they know deep down that they're not demonic. And Sidney's Sweeney knows deep down. She's not racist. And Cracker Barrel knows deep down that they were just doing like the branding so that they could

save some money. Like it wasn't anything like malicious. And so it's easier to tell the line when like you know where your heart is at. Well, remember I told you about that like, I think it was a Wall Street Journal report on the Cracker Barrel controversy where they basically said that it wasn't. So what happened was sort of a trolley right-wing account, like posted one thing and it was kind of trolling. But then the left jumped on that as though that like that was kind of like a true statement. So it basically, the article was talking about how most of the outrage was kind of faux outrage. But then it spins up into this like media narrative and then you think that the divide and the conversation is much larger than it actually was

because it was actually a really weird fringe tweet that someone took out of context and ran with. That's probably what happened with Sydney Sweeney too. It might have been, the article might have been about that. But yes, yeah, no. It's just like one person's take that's really juicy. So it just like flows up.

But the takes, like I see this on Twitter all the time too. Like there, so Twitter pays out if you have a viral tweet. So you're incentivized to say the most like outrageous, polarizing thing on every take. And TikTok is incentivized for the same thing. But then you go into the real world and either people have no idea what you're talking about or they're like, this seems crazy. The more that you touch grass.

100%. But that's why I'm like, I just don't see where this whole internet thing goes. Like I feel like the algorithms are literally pushing people away from the platforms because as you start having kids, you know, that, little digital pacifier is like, oh, people are going to start waking up and be like, this is really not great from my brain. What's going to be hard is like, how do we actually influence a society now? Because everyone, nobody trusts anything anymore.

So let's just say that we had a message to share. And it was like, hey, veterans are not being taken care of. Whatever. It's like even like, where would you even share that message in a genuine way where people would actually think it's like whole. and real because everything feels like it's funded by something or there's a there's a thing beneath the thing or it's like not true or is it propaganda or is it AI like so you just don't even trust anything and it's like no like the veterans are really struggling like but how do you know I know?

Like where is the valid like where's our where's our market like yeah where do you market like yeah I don't know and if if society really is going down like look just say like we actually really are like I mean this is true but like. you know depopulation or whatever like we're actually like declining a lot in numbers in population and like and people are are like not um growing families and they're scared or whatever and like where do you how do you influence a society to start having more children no like where how do you tell them to do that yeah how do you encourage them that it's not that bad because everything feels like it's fake. Yeah, I don't know. You know what I'm saying? Like, like, how did they get, like, I think about

all these, like, 20 year olds in New York and they're like, I'm never having kids because I'm scared, you know, like, because I was kind of scared too. And then I started like seeing some other people online and seeing some, like some my friends started having kids. And I was like, oh, it actually looks really great. But I also think a lot of that is, at least what I've read, I think a lot of that's, like, economically driven. Like, people don't feel like they can afford to have kids. No, for sure. It's economically driven. And then also, because like, females because females have to work, which I guess is economically driven, they don't have time to settle down. Yeah, it's not true. It's a lot. It's a mess. That's a hard topic. I shouldn't have

brought that one up. It's a mess. But yeah. So anyway, like I said, I don't think that. Do you see your screen time going down over the next like couple months or years or going up? Well, I do a lot of research sounds that like I want to recreate. So sometimes I'll spend like an hour just like saving sounds. Yeah. I'm not saying you're. habits are bad. I'm just curious, like, does it make you feel better or worse when you go through a scrolling session? I don't really feel worse. Really? Neutral? Not anymore. Neutral. And not only that, like, I feel so neutral about it because, like, everyone's doing it. Like, and you don't even know the people that you're seeing anymore. Yeah. You really don't. So it's like, it doesn't really affect me because

I'm like everyone's doing it like ever like I don't know. It just doesn't feel as novel anymore. Like I was I was thinking about this other day, those pictures that we used to take over Christmas where you remember like we would get like the perfect picture in front of a Christmas tree and you'd be watching the movie and like we would Photoshop the movie scene into the TV screen and you'd put out all like the coffee mugs and it was like so inspirational and like so fun and creative. And now like AI just creates everything.

So when I see a picture like that, doesn't like, I'm not like, oh, I want that. I'm just like, it's AI. You know? I'm not like jealous or envious of anything anymore because I don't believe anything. No, for real. You know? I think that people are going to like go more analog.

I don't know what that looks like. I just feel like. Do you remember my idea that I had in a hot tub? Yes. On that, we went to that beach. What did I tell you? You wanted to bring back the newspaper? I'm telling y'all.

I'm telling y'all. I said this like, five years ago and I was like the newspaper is going to make a resurgence yeah I really believe so but it would have to be like an independent um unbiased like it's not going to be like the new york times that comes back no no they burn their brand but just like a a source that you really trust maybe it's a local source or whatever and I think people are going to want to receive it on their front porch yeah it's kind of like well it's sort of happening in substack but that's still digital yeah so maybe I'm going a little too far back.

No, I think it's going to keep... Because I just love having paper. Like, I just bought a printer the other day. And I'm like, I'm going to print so many freaking pictures. Well, a lot of the... There should be so much paper in my house. You don't even know what to do it at all. A lot of like the...

So what people are starting to call our phones for adults is like digital pacifiers. And I thought that was like a really good word because it's like whenever we have a free moment, we just pull this out and like want to scroll. And so I think that the more people become aware of their life, subconscious patterns with their phones, the more they're going to want to, like, print pictures or, you know, play vinyl or like- Actual books not on like a Kindle or read a newspaper. Yeah, I see a lot of this on like Reddit and Twitter, like people being like, yeah,

pro-physical books because it's just that experience of reading the book makes them feel more like present. That's why I feel like the experience. That's why I love like a cup of coffee in the morning. It's like the experience of having a cup of sometimes I don't even think it tastes that good, but I'm like, I love that it's warm. I love that it's like a moment to myself. I love that I, it gives me like an excuse for five minutes to just drink half of my cup of coffee to not be bothered and to sit in bed and just drink a little bit of coffee. Like that's how I feel like because now when I read the news or I try to figure out what's going on in the world, it's typically from TikTok or social media. And I would love to like not get on there but still feel connected. And that's why I want newspapers because. I want to know what's going on, but I don't want to get on my phone and get distracted by the million other things that I have to see. But I want to be educated and I want to know what's going on. I think you would love Twitter.

No, I know. But then when you're on Twitter, you're only one tap away from Instagram and you're only one tab away from TikTok. Yeah. And so it's like, it's like tempting, you know. But it's like, yeah. Yeah. And it still is like algorithmically driven. Everything you just said about the cup of coffee, like being present and being at peace.

for me that's Nashville. Even right now, that to me, that is Nashville. You open up the back door. We got two acres in the backyard. Your problems are going to follow you to Nashville. No, no, I know. I'm not saying it's going to solve my problems. I'm just saying it feels like space and peace and slow and trees and

trees and fall in four seasons. I don't know. Every time I think about it, I feel joy. Oh, speaking of controversy, have you seen, we have another like things that make you go. Hmm. Have you seen the Mariah Carey Sephora commercial? Have you heard about the Sephora Boycot? I haven't seen any of these commercials.

Okay. Where are people watching commercials? But they just all go viral on TikTok. So Sephora dropped this big holiday commercial starring Mariah Carey. She's basically playing the angelic queen of Christmas character. Then Billy Eichner shows up as the sassy elf who's like, Christmas is like, Christmas is, canceled because the elves are going to strike and stealing makeup to afford therapy. And they're stealing makeup to afford therapy. The internet kind of blew up over it, not because it's funny or

cute, but because a lot of people found it tone deaf. Like with how expensive everything is right now, seeing a luxury makeup brand joke about elves striking or therapy just felt off to a lot of viewers. It's very over the top, very Mariah. Well, you put it next to your mic. Bad news, Mariah Carey. The elves are striking this year. Elf revenge for putting us through holiday hell. Santa's helper quit. I'm punning all this so I can afford elf therapy.

That's my blush, elf boy. Your lipstick? I'm taking it. Christmas, it's canceled. No bells, no cheer, no glam. Bye, sweetie. You can't cancel Christmas. Any last word?

Yeah. Hold on. I'm trying to be angry, but I'm... It took me a while to get there too, but I'll tell you. Hold on. Yeah. Let me try and get angry. Okay, so he stole the makeup.

Because he's promoting stealing. Just kidding. Well, no, he stole the makeup so that he could boycott shopping to pay for therapy. But he's the elf. He's doing the work. And much of his guys quit. So I was like, oh, this is about the government shut down. That's what you thought was about?

I was trying to connect the dots And I was like What's the thread? Okay, so let's think about it. If the elf, if the elf is Is the elf The elf the government or is the elf? No, no, babe.

I don't think the government's involved Oh, okay, okay, okay, okay. No, I actually think it is. Oh, the elf is the consumer because Santa Claus is the government. No, Dane, government is not involved. No, Jordan, yes, they were upset about the government shutdown, right?

No, I think that's, that's a, you went to the deep tracks of people angry. Okay, okay, sorry. The mass, I think, is basically saying the elves, the workers. Okay. Need to unionize and boycott. So you're talking about the FAA now. The government is non-volved.

Okay. And then not I'm talking about the flight guys. So basically, I think it's slightly maybe political or being interpreted as political where the elves are the people doing the work who need to boycott consumerism. Who boycott Christmas. And Mariah Carey is like, it's time. It's time. But then that would, that ad would work against Sephora because they need people to shop.

I don't understand. Yeah, people started boycotting Sephora from their ad from that ad. They were mad at Sephora. Right. But why would Sephora put that ad out? Because it's basically saying to create fake outrage. I actually, I need to watch it again. Like, why would Sephora?

What is the point for Sephora? Hold on. Okay. Wait. It says, okay. They're trying to be funny. Okay. The elves are striking this year. Elf revenge for putting us through holiday hell. Santa's helper quit. I'm pawning all this so I can afford elf therapy. That's my blush, elf. I'm taking it. Christmas, it's canceled. No bells, no cheer, no glam. Hi, sweetie. You can't cancel Christmas.

Okay, hold on. What would have been smart is if they would have followed that up with like a really good sale. So like, hey, we understand things are. The Sephora sale was happening. But that commercial wasn't, that was just promoting holiday shopping at Sephora. They should have said, hey, this Christmas, we know spend like, we know things are expensive. Here's 50% off. That, then the ad would have made sense.

But the ad in its current state, I don't understand. They're like trying to create rage. So I think what, yeah, I see the point where they're like, hey, like, we know it's been doom and gloom this whole year. You know, it's been really hard on everyone. Everybody's in therapy because it's a, but like no matter what, like, Sephora is now saying it's time. Like, it's time to shop. Okay. I see that.

That makes sense, but I feel like they didn't execute that well. So do you think that they knew that they were going to get rage? Okay. I have that theory. I have a theory. I have a theory. It really just depends on whether we see ourselves as the elves. You know my brain cannot.

Just one second. Okay. Okay. So what if all these brands? It's kind of smart. What if all these brands? You're not listening to me because you're not looking at me. I know.

Sorry. I just mean to check something. Okay. Okay. What if all these brands are creating rage bait so that like, the crazies speak out against them, but then all the people are like, this is so crazy that you think this is crazy, we all defend them. And there's more reasonable people than there are crazy people. Yeah. Like, like right now when everybody's saying Hatch is demonic, like it kind of

just makes you want to be like, y'all, you're losing your mind, like Hatch is not demonic. And it makes someone to support them more. Same with like American Eagle. I'm like, guys, I don't really think they meant anything. But like, it wasn't supposed to be whatever. And I don't really, I don't know. that one's a little good little tricker, but, you know, so like, Sephora, it's like, guys, it's not that deep. Like, just Mariah Carey is trying to get us to shop. Like, it's, it's just supposed to be funny. So then there's more people that are like, guys, get over yourself and, like, quit being so crazy. And, like, let's support Sephora.

Yeah, I mean, I feel like, who's married to Blake lively, Ryan Reynolds? Ryan Reynolds. He's really good at this. Not, obviously not that good at it. Well, no, I think he botched it. He's done this with like, that's how he got Deadpool made. Was he like leaked footage from it? And then the, the fandom was so pro that they got Warner Brothers to greenlight it.

So he's like, he's really good at this. But I think it's possible that there's like a couple marketing agencies that understand the power of earned media. It's like people are going to be outraged no matter what. So you might as well really lean into like your lovers of the brand. And people that, people that are on the. fence. It's kind of like with me and Taylor Swift. It's like people that were on the fence about whoever it is like you have to pick a side now. You're either anti-Sephora or you're four Sephora and once you're four-sephora you defend them through anything. You know, same with Taylor Swift.

I'm like Taylor Swift could do no wrong in my book. I'm sorry. She's just human and I'll probably always support her until it's like too crazy. But you know what I mean? It's true. I mean like the brands in the middle without any type of like controversial polarized opinions are probably losing. Nobody cares about them. Nobody cares. But now when you're thinking about shopping you're thinking American Eagle you're thinking the DeFora you're thinking hats you're thinking all these relevant brands otherwise you just become the gap and nobody talks about you or old navy you got nothing to say so no controversy but also no one talking about you no one talking about you and so at least like at least the 50% that love you are buying now like now it's like because they want to

support you because they're so outraged by the hate that you're getting yeah I mean that's what liquid death did too just rage bait so it's just a theory it's a it's a marketing tactic So how do we make people, how do we make the crazies come after Divi? Yeah. But then the loyal. I have a lot of ideas actually about this. I've been thinking about it for like yours. We should probably try it next year because.

I have an idea. Really? Yeah. You're going to tell us or? No. Okay. Well, I have to go to lunch. Okay.

I'm a busy girl. One of, one of the girls for my team is here. You know, Nikki, obviously. Sorry. I was like speaking to the audience, but that was also speaking to you. I heard her. Yeah. Sorry.

So a girl, I'm telling the audience now, a girl from my team that moved to Chicago last year is back in Dallas. So I'm going to go to lunch with her. And you came crawling back. We would have, we really didn't want her to move, but she moved to Chicago and is doing bigger, better things. So good for her. But anyway, thank you guys for listening. Feel free to follow us on Instagram and TikTok at DMFLIN's podcasts. And we love you. We'll talk to you later. Bye. Please note that this episode may contain paid endorsements and advertisements for products and services.

Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.