Decoding the Gurus - JP Sears: Get Ultra Spiritual, Resist the Government, and Promote Coronavirus Conspiracies
Episode Date: October 23, 2020JP Sears is quite the contradictory figure. He's well known for his YouTube videos mocking alternative health and spirituality, but he also sells natural supplements, and is a life coach / spiritual m...entor. He's all about positive thinking and natural supplements, but he's spending most of his time now railing against the mainstream media, the Deep State, and COVID restrictions.As Chris and Matt dig deeper, it becomes clear that JP occupies an interesting place, at the nexus of trenchant libertarianism and spiritual self-actualisation. Think Californian surfer dude meets hardcore tech-bro with a healthy dose of conspiracies. Yes, it's confusing. But just take a listen to this episode, and the doors of perception will open for you too!LinksJP Sears' Podcast Feed (we cover episodes 104, 103, 101, & 96)Chris' old Medium article on 'The Problem with JP Sears'Good article on the surprising overlap between right wing conspiracies & new age health & wellness
Transcript
Discussion (0)
Hello and welcome to Decoding the Gurus, the podcast where two academics listen to content
from the greatest minds the online world has to offer and we try to understand what they
are talking about.
So I'm Professor Matt Brown,
I'm a psychologist from Australia and with me is Dr. Chris Kavanagh, a cognitive anthropologist currently resident in Japan. So we are fully credentialed gatekeepers of the institutional
narrative and we are ready to get to the bottom of the guru of this current week. So before we
get started, Chris, I just have to say I've been warned by
a colleague of mine who had listened to our podcast, and he's warned me about calling
myself a psychologist. Apparently, it's a protected term. So these clinical psychologists
who have had like four years training and a couple of years counseling or something are real psychologists and someone
like me with with with a decade of education a decades of research experience and not a
professorship in psychology professorship i am not allowed to call myself a psychologist can
you believe the injustice of that man i i can't matt that's i mean what are you going to do yeah what what has become of academia
it's i know this is shocking it's a shocking state of affairs well you know i'm just i'm
going to stand my ground on this so if they want to come after me um they can they can sue me i'm
not going to stop calling myself a psychologist because i am that yeah the most the much more
concerning thing of course is that would apply to me
as well and because i i also i'm technically uh associate professor in a psychology department so
yeah this this won't stand matt i they really wouldn't like you they really wouldn't like
you calling yourself a psychologist that's for sure but But, I mean, are there any actual...
You don't even like that, Matt.
You don't even like that.
I mean, well, you know, let's be fair.
Are there any anthropologists in gainful employment
or are there only academics?
I'm going to punt on that question.
I won't hear my fellow anthropologists be smudged this way.
They're everywhere, Matt.
There's anthropologists serving you lattes.
There's anthropologists driving your buses.
We are the undocumented majority.
I think I'm doing a terrible job of sort of pulling together a coalition of academics to defend my rights as a psychologist aren't i i um yes you are you are you've alienated the anthropologist that really that's that's going
to cost you big time all right all right so let's get into it um okay so we've got a few things to
cover before we get into our guru of the week first of all we have a correction to issue, Chris. Correct. Yes, correct, Matt. I didn't plan that.
So we, in the Jordan Peterson episode last time, talked about him being addicted to painkillers,
and several people pointed out he was not addicted to painkillers. He was addicted to
benzodiazepines, which are anti-anxiety medications. So we were wrong there. Although
I think not so wrong as it actually influences the broader point that his worldview is bleak.
So maybe we should have specified more clearly it's about himself medicating anxiety versus
reducing pain. Yes.
So I guess that's a good point.
That's a good point.
Well, look, in my defense, my research is casual and haphazard.
That's all I can say.
Well, I think this illustrates, Matt, why you cannot call yourself a psychologist because
a clinical psychologist would never make such a schoolboy error.
psychologists would never make such a schoolboy error so just another just another mark in the column for isma a psychologist you decide you decide yeah good well fair enough okay so the
other thing we want to say is um i think we said this before but uh everyone is uh that we cover in the podcast is obviously welcome
to come on our podcast and uh talk to us debate us fight us um call chris an idiot whatever um
am i right chris mortal combat style and and yes matt we did talk about this but then we never
actually used that segment so the other people are unaware that we've discussed this.
This is our debate policy, right?
With the people that we cover.
Yes, yes.
Open to it.
It would be fine.
It's probably unlikely that they will take us up on that offer, but that's fine too.
Yeah, either or.
We are too minor, I think, for people to be concerned.
And then that's one reason. And the second is
most of the people we cover don't have a history of being particularly fond of engaging with people
who are critical of them. So yeah, it would be nice to have a discussion or a debate or an interview, but I wouldn't hold your breath, anybody that's
hoping for that. But we are open to it. So blame them. Yeah, blame them. That's right.
If they're not coming on our podcast, it's their fault. So the fun thing to do, and first of all,
we want to ask everyone to, because apparently if you have a podcast, you have to do this.
You have to beg beg cajole threaten
people with terrible consequences unless they get onto itunes and leave reviews and some stars so
please please please please please uh leave us a review um because then we'll become rich and
famous i think yes that's how that's how it works. And to encourage people to do so,
I thought I would read out two of the reviews that we've received so far.
One that's positive and one that's slightly less positive,
just to get a, you know, a range of positions.
So which one should we listen to first?
Well, let's set things up with a nice, friendly one.
So this is from Swiss Miss Plus that says, so far, so good.
So, you know, just she's keeping things, keeping her expectations low.
Let's go then.
Charitable and illuminating criticisms.
Looking forward to more.
That's it.
That's nice.
That's a good review.
See, that's how simple it is.
That's how simple it is. It's that easy easy everyone yeah that's all you need to do you don't have to
write an essay just something like that look um i'm satisfied with that chris that's a good review
i wouldn't well no for balance because you know both siderism that's what we do um let me give give the review of the user name 47474739293 one star oh dear oh yeah pathetic to be honest
that's the title these these two clowns are punching way above their weight classes
this pod is presented as some sort of intelligent breakdown of the opinions of men
much more accomplished and knowledgeable than they which makes zero sense
that's the first half yeah and i would just mention here that the podcast has so far been
about men but it is not a men only space.
He said, you know,
that we're focused on the opinions of men more accomplished than us,
but we, we are happy to.
We are.
We also,
we also interested in women who are more accomplished than us.
That's both.
Yeah.
So this is not part of the monosphere. If you've come here by mistake,
I just thought we should flag that.
That's right.
There'll be no tips on how to pick up chicks.
That's not what we do.
Yeah, because obviously from that line,
you're very accomplished at that.
Okay, so let me finish.
I don't want to misrepresent.
These two have conveniently placed themselves hilariously
in some kind of superior position above it all,
bestowing the true knowledge in off other people's work
according to them.
It's pathetic and sort of sad, to be honest.
Don't quit your day jobs, me.
That's good advice.
We shouldn't quit our day jobs, Chris.
No.
And I also like the friendly sign-off, you know, just mates, you know,
friendly advice.
Yeah.
I mean, all opinions welcome.
So look at that.
If you leave a positive review or a negative review,
you could get mentioned.
So, yeah, please do.
Or don't.
Yeah, either way.
Maybe that's why we don't get reviews.
Yeah, I really do like these negative reviews.
They're a lot of fun.
But I'm worried by reading them out,
we could be encouraging people to leave negative reviews.
I'll tell you what, leave a funny review.
Leave an ironic review.
Leave a silly review.
You can give us five stars and then leave a super negative review yes that will work well
yeah yeah don't confuse people that'll just just mix it up yeah be innovative yeah and if my family
are listening what are you guys doing you know i don't see any review from friends or family so yeah mom mom w-t-w-w-d-f yeah okay all right so there we go that's our
begging segment done okay for the next segment i um i think we should kick off a a bit of a where
are they now part where we just check in on look at the people that we've covered and just see if
if any interesting stuff has has gone down in the last couple of weeks and there won't be something interesting to talk about
what do you think yeah it might get more unmanageable as the time progresses but uh but
we can we can be selective about who we discuss and actually there has been two or three significant events in the past few days, past couple of weeks.
Maybe I'll start off by mentioning that Jordan Peterson released a video of him announcing
that he was back, hoping to start making content again.
It was a short video.
He didn't seem to be firing on all cylinders,
which is understandable given what he's been through.
But at least people took it very positively, his fans did,
and seemed to signal that he's hoping to come back,
maybe hopefully after the election.
Might be my comment there.
But yeah, so Jordan Peterson is possibly back.
Yeah.
Well, it'll be interesting to see where he takes things.
Like I think of all the people we've looked at
and all the people we're considering looking at,
I think JVP is probably the one who is most likely to surprise us.
You know, like he might keep doing the same
kind of thing, or he might go in some surprising new direction. What do you think?
In the video, he mentioned kind of following up on one of his Bible series courses, he wants to do
another book from the Bible. So, yeah, I mean, good luck to him but i i kind of hope for his sake and for
the sake of the discourse that he he stays away from the culture wars as should we all chris as
should we all yeah so say we all but um yeah and the second event is that James Lindsay from our second episode has come out and endorsed Trump as the person that he will be voting for in this election because of the embracing of critical theory and and some other stuff from the the far left they've gone too
far and now he needs to support trump so our our assumption that he had a monomania focus on
critical theory has been it's blown out of the water completely invalidated by this surprising
outcome what do you what do you think matt yeah so looking back to when the so-called square thing started,
I, to be honest, welcomed it at the beginning
because I thought it would be good for there to be a bit
of a discussion within academic circles of, yeah, epistemology,
research methodology, just to have a serious chat about what research
in the social sciences, society and people generally, what it should look like, that
kind of thing.
And early on, it very quickly took a political turn.
I don't think that was entirely on, you know, you can't lay that entirely at the feet of
the circle-squared people, but from all sides, it very quickly became almost entirely political kind of debate with lefty people lining up and hating it. academics concerned about things like epistemology or research methods but rather right-wing people
who don't like people you know making a big deal about racism and things like that so
this seems like the unfortunately the end game of a very long trend where the chips have fallen where they have, and James has transitioned fully
over to what his critics were, I thought, unfairly maligning them as,
which is kind of sort of right-wing provocateurs or right-wing activists.
Apologists.
Apologists, whatever you want to call it.
Yeah, so for me, for my part, it's a sad development.
But, you know, have to um hand it to
you we're calling calling it um well calling for this uh outcome for well not calling
well what were you doing you were you were saying this is what what was going to happen yeah i i think i thought that james was on the dave rubin trajectory
at least over the past you know 12 to 18 months that seemed to be where he's heading and we
mentioned that on the last episode or on the james lindsey episode but i think even for me, I had not expected the descent into Magaland to be this swift.
I thought it would be more, you know, a gradual thing as he becomes more involved with sovereign
nations and appears more right wing content and that it would gradually happen.
and more right-wing content, and it would gradually happen.
But ever since the Trump retweet of one of his tweets,
it seems like he just put his foot on the gas and accelerated right down. I mean, it was only a week or so ago he was telling Dave Rubin off
because he said he was going to vote for himself,
right in himself, rather than Trump.
And yeah, so it does seem like a kind of predictable
but very depressing outcome yeah i think i think the other thing at play is that phenomenon of
audience capture which um i guess we saw in terms of the sovereign nations talk which was that the groups or organizations or people that are most attracted to that kind of
message engage and then draws people like James further into that sphere, who then tailors their
message more and more for that group. And at least subjectively, it feels to me like the kind of
people you might find in the mentions of a James Lindsay tweet,
the vast majority of people cheering it on are just full-blown
right-wing American Trump people.
Poor Helen.
But, well, let's see.
It'll be interesting to see how she responds.
My expectation is she'll just say it's nothing to do with her point of view and she won't comment on James's announcement that he would be voting for
Trump, and he coined a new term. So he said,
In cons are a force this year. Involuntary conservatives are real. As I've told you,
the failure to condemn Mayor Jenny and Ted Wheeler,
acknowledge Antifa, admit the media bias,
or to level about cognitive issues in a near octogenarian
has created the never-Trump Trump voter.
So, yeah, that's standard Eric, you know, verbiage.
But I just, I love that he's come up with this in cons,
involuntary conservatives, obviously aping this in cons involuntary conservatives obviously
in cells involuntary celibates and yeah yeah who was yeah like who was it who originally
came up with the acronym for the uh in all the intellectual dark web it's eric yeah i i knew it
was eric i knew it was there because he's got this turn of phrase for coming up with like really bad
I knew it was there because he's got this turn of phrase for coming up with like really bad neologisms.
Like they're just always bad.
So like that association with incel and incon, it's just, oh. I mean, he has created a term that will now be used endlessly against, you know, the IADW classical liberal types.
Incon is not going to be something that nobody ever forgets i think it
reminds me i know well people have forgot this but like when brett weinstein wanted the coronavirus
to be renamed the wuhan enigma syndrome oh god yeah and yeah and i most people have forgot that
including brett he's dropped it. But I will never forget that.
It will never go.
And I will never forget involuntary conservatives.
Yeah.
Well, look, I have some sympathy for the idea because I think James Lindsay has turned me into an involuntary woke person.
Yeah, yeah.
Because.
Invokes.
It doesn't have the same ring.
It doesn't have the same ring.
But to be honest, the original isn't very good either.
So if we're going to admit in-cards, we're going to have to let...
But, you know, like over that 2 plus 2 equals 5 controversy,
which James really instigated and made into a big thing
and then acted like a complete jerk the entire time.
Now, my initial sympathies might be
for the proposition that two plus two equals four but to be honest he acted like such a jerk in that
entire thing that i'm like i'm like totally on the side of the two plus two equals five just because
they're not acting quite so bad yeah yeah it it is a thing. In wokeism is real. It's real, Matt.
It's real. You heard it here. Like we're being pushed to the far left by just the annoyance
of the IDWR contrarian lefty right people. I sometimes worry about the degree to which
my opinions and probably everyone's opinions about
things are just guided by who's being the most obnoxious at the moment so it's not it's not a
terrible guide it's not a terrible guide i think you could do worse yeah yeah that's true you you
could judge everything through whether the person has condemned critical race theory that would be
a worse standard to apply yeah that's
true that's true that's true um that's a low bar all right that's a low bar but anyway um put that
aside and we will go on to um our content for the week so chris would you like to tell our adoring
listeners except for that guy if you're still listening the one who left that review am 47472349 you're not welcome here uh no um he's welcome so
who what are we doing who are we talking about today yeah so we thought we would have a look
at a little bit of a character outside the culture war or i should say someone that we
initially thought was outside of the culture war sphere called JP Sears,
who is quite popular, has like a large following on YouTube.
I think we're a million subscribers, but it's probably not that well known to our audience.
If you do know him, you likely know him from his ultra spiritual parody videos which were popular a couple of
years back where he he made these short five minute or two minute videos parodying the new
age spiritual community and and various claims they made so he was popular amongst kind of skeptic
atheist circles a little bit yeah yeah i knew about this
guy before i um just because i came across him on some random you know youtube binge and i reckon
most people would have seen him um if if you google him real quickly now look him up on youtube
you'd recognize his face i think and it's that kind of you know easily consumed two minute content
that you might sort of have a little it you might find it in music and then kind of forget about it.
Yeah.
And I will say that, like, he's got a very, like you say, he's got a very distinctive appearance.
So he's long, red, ginger hair and wearing kind of tie dyed or stereotypical New Age clothing.
So and he's also surprisingly buff.
He's very, he's very buff. I'm looking at a photo of his torso at the moment and he's also surprisingly buff he's very he's very buff i'm looking at a photo
of his torso at the moment and it's impressive a lot a lot of his videos a lot of his videos
on youtube do feature him topless but you know you you you do what you can maybe maybe we this
is what we need to do like change that little meditating man and the topless i'm not sure it
would work nobody nobody wants to see a photo of my torso at thepless i'm not sure it would work nobody's nobody wants to see a photo
of my torso at the moment i'm working on it all right well so uh he's still around now and and
things have changed a bit as we'll see but but maybe a good way to start would be to play one
of the clips of his earlier content just
to give people a flavor of like what he produces.
Yeah, let's start with that, Chris.
That'd be good.
This is a video of him saying the title is if meat eaters were vegans.
I'll just play the first minute or so.
Salads totally grossing me out.
I've completely lost my appetite.
How long have you been a meat
eater for? I only eat meat. I'm going to the Meat Stock Flesh Festival. Are you
going? Yeah I want the tofu spring rolls except I don't eat tofu so do you have
like a tofu flavored chicken you can substitute in for me? It's not that
vegetable eaters are bad people it's just that they're terrible people this
sausage is a meat-based vegetable substitute for cucumber it's got the taste and the texture of an
actual cucumber with none of the cucumber eating plants makes your body way too alkaline which will
definitely kill you yeah uh yeah yeah did we did anyone laugh at that i wonder the thing is i feel a bit mean because
playing the audio of a comedy clip without the video it does feel that you know i remember
finding this sort of amusing at the time yeah yeah me too but but there it wasn't very funny
it wasn't very funny no no no that very funny. No, no, no.
That's right.
But you get a sense of what he does.
It's a little bit heavy.
It's very heavy handed and kind of repetitive.
Well, as you say, Matt, just as you mentioned that, let me play one more of his early clips,
which maybe this one will come across better.
Being gluten intolerant is a fantastic opportunity for you to assert your dominance on the lives of everyone around you, which helps improve your life. So if you're ready to have a ravenous
appetite for impossible standards and dogmatic feelings of victimization, then let's get started
on what you need to do to become gluten intolerant. Be restaurant savvy. Go to regular restaurants and order. After they've
brought you exactly what you've ordered, you discover there's gluten in it. This is the exact
time you'll want to profess your gluten-free morals to the waiter. Is there gluten in that pizza?
Yes. I didn't know that when I ordered it. I can't eat that. I'm gluten intolerant it's a condition you're gonna have to take that
back yeah so you you get the idea yeah and you know it's not it's not like it's it's kind of
fun if you're in the right frame of mind and you're seeing the video and it's it's light
entertainment and not i think i think some of this stuff isn't entirely unfunny and yeah i'm
all in favor of making that sort of observational company um
you can make fun of that it's good but my question for you chris is why are we covering him if he's
just doing a bit of light comedy on youtube yeah so there's a couple of reasons and i should also
flag up that this week is a bit of a departure because we were considering to look at
the videos right as as the output but they're very short and as you've just heard it's not really
a good format to analyze but it turned out as with everyone else on the planet he has a podcast
where he produces more long-form and, and these are more serious,
not so much comedy based. And yeah. And so why we're covering him is that in addition to making
these short parody videos, he himself is also a life coach. I think, I'm not sure if he still does that and was a kind of alternative
health and wellness guru giving actually sincere advice. And in various videos where he talked out
of character, he explained that he used the comedy material as, and they actually turned out to be an effective recruitment tool for his life coach
therapy um yeah so so it seems kind of paradoxical doesn't it because on one hand he's like he's
really making fun of all of this new age stuff but he he really is a a new age health guru um
all into spiritual energies and and that of thing. It's amazing.
Yeah. So he's an interesting character because obviously, as you can see, he uses parody,
he uses comedy, but he actually is promoting in many respects, quite strong alternative medicine
and conspiracy theories. And especially since the coronavirus outbreak,
where before there used to be just hints and nods to like anti-vaccine arguments or the
mainstream media is, you know, rotting your brain. Now, by far and away, the main message of his
content is the coronavirus is a, it's the response, at least the coronavirus is a it's the response at least the coronavirus is
the real threat the death statistics and everything are exaggerated and the establishment is is
censoring everything and we need to break free from the mainstream narratives so he's become uh maybe the way to put it is like he's
become red pill yeah so yeah he's um he's a man of many contradictions because first of all that
contradiction where he seems to be making fun of new age woo but is actually a practitioner and
has been making his living from it and the second second thing is that most people don't really associate
that spiritual health kind of hippy-dippy stuff
with these kinds of conspiracy theories that, you know,
we usually associate with people like Alex Jones
and the right-wing wingnuts more generally.
So, yeah, he's an interesting one.
We have to get to the bottom of him.
We do. generally so yeah he's an interesting one we have to get to the bottom of him we do
so the the content that we're mainly going to focus on this week is from his awaken with jp
sears show which is his podcast and a couple of his recent episodes 104 getting insane prior to 104, Getting Insane Prior to the Election. 103, Spotify Censoring Joe Rogan Solo Cast.
101, Rage Against Deception Solo Cast.
And I avoided the episodes that were mostly interviews.
So these are kind of 30 to 40 minute episodes that we listen to.
But before we get to some of the content and start looking at the techniques,
I think it's helpful if we listen to a snippet from one of his more recent comedy videos,
because they also give a clear illustration of how his narrative has shifted. I think the title
of this is what's it like to believe everything the establishment tells you.
People are freaking out right now.
Like they're tired of having their constitutional rights taken away with a mandatory stay at home orders.
Cities are suing the California governor so their people can go back onto
their beaches again.
Idiots.
Like I'll stay at home for the rest of my life if they tell me to.
Like, I'll stay at home for the rest of my life if they tell me to.
Who knows how to make the best choices for my health and my life?
Definitely not me.
So I'm more than happy to put my blind trust in power-hungry politicians and definitely uncorrupt groups like the World Health Organization.
I think they know what's best for me.
Because, like, they know me better than I know me. The last thing you want is people to have the freedom
to make their own choices and then experience the consequences of their choices. I think free
will is a little bit of a sin. I don't think we should have it in the first place.
first place. A little bit, you know, a bit on the nose. And here's just one more. This is to highlight the kind of connection with the coronavirus skepticism. I'm also really good
at believing the COVID death count. As anyone who is diagnosed with COVID-19 and then dies,
As anyone who is diagnosed with COVID-19 and then dies,
irregardless of what they die from, pre-existing condition or otherwise,
their death is labeled a COVID death.
Makes sense to me.
Instead of letting the doctor who is treating the patient use their medical education to determine the cause of death,
I think the mandate to label it a COVID death is more accurate.
And it helps the COVID death count get
higher than it is. And the higher it is, the more scared I am. And the more scared I am,
the more obedient I am. Yes, I would like a mandatory vaccine. I'm scared enough that I
think more things should be mandatory. Yeah, a little bit less funny than the clips you played before, Chris. Yeah, so that's a pretty
good representation of the kind of stuff he's saying now. And it's still presented as a kind
of comedy and parody, but really it's enumerating the standard list of what you might call libertarian anti-authority
conspiratorial um talking points uh so yeah it's an interesting one because like if you look at his
um uh other videos he he he does make fun of all the things that he actually does. So just like he makes fun of the new age alternative health woo stuff,
I'm looking at a video here in front of me where he's making fun of people
who believe conspiracy theories and random stuff they read on the internet.
So he's a very interesting character.
What do you think is going on here, Chris? Well, I think part of it is that he is self-aware
and able to criticize his own community about certain things.
I think there's a willingness to criticize, for example,
New Age beliefs about crystals or spirits or, you know,
alien from the fourth dimension.
And he's also quite in the anti-woke camp.
But I think there's much less of a willingness to criticize the people who fixate on the
establishment or on vaccines being unsafe.
establishment or on vaccines being unsafe. So I do think there's limits to how far his self-criticism goes, but maybe it's in this line of techniques that we've seen in the previous weeks where people
issue strategic disclaimers or self-deprecating comments after they launch into these big spades, sometimes hours long promoting a
particular viewpoint. And then they'll caveat it by saying, you know, but of course, I don't know
everything. I could be wrong. And I think to some extent is strategic in that it allows them
to make a claim and to also point to the disclaimer if they get criticism about it so i guess stacking seats
if you're dumber than me god help you yeah i really wish god would help you so if you need
if you don't know what stacking seats mean here it's gotta help you because i'm the one explaining
it when i don't know what it means but that's not going to stop me from explaining it.
Here we go.
Yeah, yeah.
I mean, I do see a kind of intersection there of where he's coming from, because I think
he does, people like him do occupy an interesting space in terms of his general views on things,
which is very libertarian, all about the sort of self-empowerment
and self-determination and self-actualization
and not maximizing your health and well-being and stuff
and taking some sort of autonomy
over your own health and well-being.
That's what the whole self-help industry is kind of about.
And even though we kind of historically
associate that with left lefty kind of hippie kind of stuff it actually sits very well with the
anti-authoritarian libertarian stance so um this isn't this is isn't meant to be a dig at joe rogan
but uh he does spring to mind as someone who sits a little
bit in that sort of same camp. You know what I mean? It's kind of a positive thinking,
self-empowerment, don't necessarily believe everything that the authorities are trying to
make you do or the assumptions that society is trying to impose upon you. And, you know,
there are positive and negative aspects to that. What do you think?
of that what do you think yeah i think it's an anti-establishment ideology that connects a lot of people that you would might be surprised to see being connected together and some of it is
like kind of contrary kind of contrarian as well i mean i think that's another thing that makes
sense you know what i mean like he makes fun of any kind of um um like what everyone else is saying you know what i mean so if everyone's
like into essential oils and things like yeah yeah so i i think one connection which is worth
flagging up and which you see in content from joe rogan to eric weinstein to j Weinstein, to JP Sears, to David Icke, and Alex Jones, all across them.
Is this shilling of supplements and vitamins being a consistent thing? Now, I'm not saying
that these are all just the spokes on the wheel of the supplement industry. It's rather that the
ideology ends up overlapping so they can derive a lot of income from pointing
out to people, like you said, about taking control of their health through supplements
and not trusting the authorities to have your best interests at heart in regards to your
health.
So I'm going to play a clip just to highlight some examples of what you see with the
supplement advertising in JP's content, which will be familiar to anybody who has listened to Rogan.
I've been rocking the Ormus Super Greens. I've also been rocking the Collagen Building Protein
Peptides. I'm loving them both. They're helping me have a strong
immune system, great energy with a healthy, strong body and structure to myself.
So that's the kind of standard rhetoric, right? And this is a plug for magnesium supplements.
Many of us are a little too stressed, if not way too stressed.
But here's the cool thing. There is one key nutrient that can dramatically reduce your
stress levels, and that is magnesium. But the problem is 80% of people have a magnesium
deficiency, which means they can't reduce stress. Our overstressed quality of life
goes down. It ain't cool. The other problem with magnesium is much of our food and soil is
deficient in magnesium. And you might be saying, well, hey, I take a multivitamin. Awesome. Problem
with that is most multivitamins just contain one weak form of magnesium
but magnesium breakthrough solves that problem solves your stress problems because it contains
all seven forms of magnesium that you need yeah look i mean that's okay so that kind of um
blatant cashing in by selling supplements really fits well with his entrepreneurial capitalistic kind of approach.
And he's said this about himself.
I mean, he described his online presence as his business empire.
And he definitely sees, in fact, has know um the covid situation is a time of business
opportunity i think i think the best way to understand someone like jpc is is is that he's
a businessman first and foremost and he is all about building a brand and building a following
and and ultimately making money.
And there's something inherently wrong with that.
But I think it's wrong to necessarily think of him purely as someone who's just trying to make comedy just for fun or just talking about things that he believes for no other
reason than to sort of spread the word.
I think in his interview with the chap
who runs London Real, and we can talk about that interesting scam later, you can see that they're
really bonding on that entrepreneurial side of things. So again, it all fits with that new age
self-actualization thing. A lot of the time, those personal growth courses have a strong element of how to be successful
and how to make money and how to get ahead.
Yeah, so I'm struggling to describe it in a simple way, but it feels like it kind of
makes sense to me, Chris.
Yeah, I mean, I think that stuff is standard New Age, alternative spirituality, commercialism 101, right?
Like make a better you, take control of your health, detoxify yourself from the poisons
of modern capitalism, while the health guru is enriching themselves with the spoils of
modern capitalism.
But that distinction is well noted and well understood.
You know, the organic industry, for example, is huge, right?
It's billions and billions of dollars,
but they do well as presenting themselves
as small local mom and pop style groups
fighting against the evil corporations and establishment.
And I think JPC is just in one
sense, that's, that's just where he is. He's in that new age alternative health space. So he
sells supplements and like the videos he produces now are heavily branded at the start. And at the
end, there's these substantial segments of him you know promoting whatever supplement or super
food has sponsored that episode so i i flagged it mainly to highlight that although the parody
exists and he does poke fun at these things he's completely in that world and profiting from it in
the normal ways yeah so he there isn't a distinction and not respect, right?
Well, I think maybe that's a way to understand this pivot
towards the conspiratorial sort of, you know,
wake up to what the authorities are trying to do to you,
seemingly political content.
Because I think if you're going to be a figure like this,
whether it's Alex Jones
or JPCs or the guy from London Real whose name I can't remember, what's his name, Chris?
David Rose.
David Rose. They're essentially salesmen, but what they really depend on is that credibility
as a bit of a guru, as someone who's leading the charge to help people wake up and see the truth and be
contrarian, independent thinkers whose minds aren't befuddled and clouded by all of the
nonsense that the authorities are trying to hold over you. What am I allowed to say? I can repeat
what's in line with the mainstream narrative. Cool. Cool. Well, there's nothing entertaining about that.
And I think there's a lot that's untrustworthy about that.
But okay.
Yep.
Yep.
I'll just keep repeating that.
Hooey.
So I could see the way in which the politics, which is all super appealing to the libertarian types who would be attracted to this.
So to be a political guru can help them get that kind of authority that enables them to be better salesmen and make more money.
That's my theory, I guess. Yeah, before we get to the political overlap,
I'm just going to pick up on the point you made
about using your intuitions
to see through the establishment discourse,
that that really is a part of the message that he's selling.
And here's one clip where he makes this explicitly clear.
And anyway, I think in a time where there's a heavy
inundation left, right, and center, where what to think is being spoon-fed to you,
maybe you can spit out that hydrogenated thinking and let yourself feed off of your own thinking.
Right.
And he follows this up with an exhortation about your intuitions about what's true and
what's correct are really important.
And this is in the context of him talking about that he doesn't believe in the coronavirus
death statistics.
So there's like a real dark side to that. But
I think the logic here, the problem is really transparent.
Be true, not just to what seems like, beyond a shadow of a doubt, my own thinking, but more
importantly, and what I think is way more trustworthy and way more true, it's my feelings.
and way more true, it's my feelings.
What feels true, I want to pay attention to that.
What feels untrue, I want to feel that so I can not go in that direction,
not open my mouth to those spoons shoveling towards me.
Yeah, yeah, that's a perfect illustration, I think, Chris.
Yeah, but go ahead.
I have terrible, terrible advice for someone.
Like, believe what you think feels true and ignore whatever you find hard.
Like, that's terrible advice for, especially in the context of finding out what's true
about a global pandemic and the virus that the ordinary person doesn't have intuitions about
how viruses function or public health yeah yeah no thank you thank you for saying that because
it's it's easy for me to pass over what seems almost too obvious which is that that is terrible, terrible advice to respond to complex topics,
to just go with your gut feeling and don't believe anything that doesn't feel right.
Again, it fits perfectly with that stuff we talked about,
about that kind of holistic self-actualization and on a political level,
more that kind of libertarian self-determination.
But the thing that's really going on here, I think, is that people like JPCs are really
leveraging what they have correctly identified as pretty widespread anxiety and a sense of confusion and a sense of, in some cases, skepticism and distrust
of conventional sources of information.
That's not to say conventional and orthodox and authorities are always right about everything,
but certainly they're taking advantage of an anxiety about that.
And that's very appealing to a certain kind of person.
of an anxiety about that. And that's very appealing to a certain kind of person. So I could see him doing this amazing dovetail of the political with the personal. Yeah.
Yeah. And I think one point to note, though, is that you mentioned about this presentation of
yourself as somebody that cuts through that mainstream narrative, that gives you
an air of credibility. And I also want to note that alongside that, it's important that you also
express some at least superficial humility, showing that you are just like the other people and you're not perfect and you recognize that.
And so here's an example from that same section where he's talking about that he doesn't
necessarily have access to the truth. Again, I don't have the truth, but I do know what
bullshit tastes like and what it feels like and i've got my heart i've
got my gut that i trust and i do know what bullshit feels like when my gut tells me doesn't mean i
know what the truth is but it means i know what the truth isn't yeah yeah so i mean again terrible
terrible advice i mean we don't want to get all academic, but there's just reams of literature on, you know, applying intuitive thinking as opposed to analytical thinking and the trouble you can get into just in applying that to...
Complex topics. Complex topics, yeah. But it feels, I mean, I think he's a person who probably
to some degree maybe believes that, but part of me thinks
it just feels terribly, terribly cynical because they know
that that's the appeal.
That kind of populist messaging is appealing at a gut level
and something like vaccinations just isn't appealing at a gut level. And, you know, something like vaccinations just isn't
appealing at a gut level. That's why people are skeptical of vaccinations, because there's nothing
about vaccinations that makes you think, oh, I'm really excited about having a vaccination. That's
going to be awesome. Yeah. Yeah. I think like human intuition is valuable in many respects and is maybe denigrated in some areas too much
that people fixate too much on requiring very specific evidence before they'll accept something
but that's not the case for complex scientific topics or topics that might involve counter
intuitive things that are true. Yeah, exactly.
Like understanding Bayesian statistics, for instance.
I mean, you're completely right that it's what you said before,
which is the key thing is that a lot of the things
that are political issues these days are actually reasonably complex,
reasonably abstract, broad-scale things
for which intuition is just a terrible guide.
That's not to say intuition or intuitive thinking is bad generally.
It's extremely efficient and it's extremely good for, say, navigating social situations
and quickly getting a feel for whether or not somebody likes you or not, that kind of thing so yeah but people like jpc is uh weaponize that tendency of um appealing to people's
gut gut feelings i mean a good example is masks right the the right wing in the united states
absolutely hate masks you know they they take them off and it's it's a sign of signaling in
your independence and so on so that makes it it perfect. Like on an intuitive level, masks to an American,
not so much to Japanese people as you'd know, Chris,
they just don't feel right, right?
It's associated with masking your identity.
It just looks weird.
It just doesn't feel like everything is fine when people are wearing masks.
Yet you actually have to engage in some kind of analytical thought process to
actually see the rationale for why actually wearing masks might be a good idea, even though
it's something at a gut level you don't really want to do. So people like JPCs are really just
saying, no, don't use your head. Don't think about it too much. Trust your heart because
your heart will guide you um in the right direction
which is wrong well since you brought up the mask issue he does have a very specific conspiracy
and set of beliefs around masks and how they shouldn't be worn and it falls in line with what
you're saying that he regards the fierce as almost a spiritual
center for connection with other people, that covering is severing that connection.
So let me play the clip of him explaining this.
I'm saying, I don't know if this is your message, but I'm saying my message to me is human connection is enlivening
and people's individual identity and sovereignty and how that's all expressed through the
articulateness of their face is a connection that I want to have. People's identity matters to me.
that I want to have. People's identity matters to me. If you look at what happens when you hide your face, you look at someone else hiding their face, what happens to your level of connection?
It goes down. You can't connect.
Yeah. Yeah. So that's a perfect illustration of that intuitive intuitive argumentation
um you know i didn't i didn't mean to um to preempt his talking points but it seems like i did
no well no like i i think you you have only preempted them to a certain extent because
yes he's he's going on about the the emotional connection we form
through seeing people's faces but his logic extends much further than that and i i i'll play
this clip it's a bit long about 50 seconds but it goes to the full extent of how important he
regards the mask issue and what the kind of sinister motive behind wearing masks
might be. So, yeah, bear with me. And it's happening. You could say, well, it's for a
medical thing. I don't know. I don't know. I'm not convinced of that. It seems like there's a weird exercise of obedience in surrendering our connection,
surrendering our personal sovereignty. Get rid of the thing I'm a conspiracy theorist,
because here this comes. If we're not able to get connection from our community because we plug up the connective outlet that we plug into each other
in, i.e. our faces. So we block that connective outlet with a mask. Then who are you going to
connect to? Whoever's telling you to do shit. We become more obedient because we need connection.
We're people.
So if we can't connect to our communities nearly as much,
then we will connect to whoever's giving us orders.
Yeah.
Yeah.
Yeah.
Really bad.
I don't like that.
I don't like what he i don't like what
he just said jp well actually he's gonna preempt that and explain to you how you having a negative
reaction is just a sign of your own conditioning um we we can get that but like let's take a break
from we hear him talk for a minute so i i think it's it's just important to know how how grand these
these seemingly uh unrelated points can become right it isn't just that people are mistaken about
how preventative masks are or they're being over cautious no it, it's actually a plot to reduce human connection and to increase obedience
amongst the public by having people wear masks. And the level of paranoid delusion in there is
pretty high. That's on the level of Alex Jones andones and david ike and that kind of thing and it isn't
just skepticism about the efficacy of masks right it isn't that no no exactly right i mean you know
the degree to which masks are helpful in preventing spread of these i'm sure you could
have a rational discussion about it but that's not really the point the point is is that jpc is is um tapping into
sources of disconnect and sources of anxiety and providing a kind of a narrative that resolves
those anxieties and provides a some kind of satisfying direction i.e resistance um to sort
of go down um and it really does remind me of the appeal that alternative and
complementary therapies have which is like they don't work uh for the most part uh but but they're
extremely popular and the reason why they're popular is because they uh are designed to be
appealing they're designed to be intuitively appealing like it it seems it seems uh it it feels right that using
some kind of essential oils and and putting them on your body and or doing something like cupping
or whatever it it feels right that that's gonna do something good for you the the use of these
um the emphasis on natural products you know that the sense that they're going to balance your chakras or you've got toxins that need
to be removed from your body.
None of that makes any kind of medical sense,
but it all makes sense on that intuitive gut level,
which is what JPC is tapping into.
And you're right, Chris.
He takes that as a starting point.
That's the point where the appeal happens and
then it goes straight into the the the paranoid conspiracies to provide a narrative behind why
these things that feel bad like it provides a rationale for the feeling the feeling is that
they're bad and that these people are out to get us and that it's all terrible and we have to
we don't want to do it.
And then the narrative that's provided for it is batshit crazy conspiratorial thinking.
Yeah. And I'm going to play a clip now where he's basically telling his audience,
if you have a negative reaction to that, it's a sign that you have the problem, not him. And I think that's an actually quite effective psychological or emotional manipulative technique where you preempt how some people are going to respond and then you give them an alternative
narrative for why that is, right?
Look, if you're resistant to me pointing out these truths about the world, that's your
indoctrination.
So don't listen to that part, right? Be open-minded. And here's him explaining, if you're responding like that,
it's because you might fear social connection. And again, if human connection is something that your personal choice decides isn't for you or is too dangerous.
Disconnect.
Don't do it.
And I'm going to do it anytime I feel compelled.
If that makes someone feel uncomfortable sitting around knowing what I'm doing, guess what?
That's your discomfort.
Yeah, that's not his issue. And it's the libertarian streak, as you mentioned, but it's
the part I want to focus on a little bit, because I think it dovetails with a lot of the previous figures that we've looked at is that there's this tendency to present the audience that is willing to listen as being the true open-minded truth seekers.
I appreciate you listening and I appreciate you maybe kind of like vibing with some of what I say. And I appreciate you if you don't vibe with
it. If you disagree, awesome. We can love and accept each other regardless if we agree or
disagree. We don't need to be the rageful rioters who are like, oh, you are thinking something different than me. I think you deserve to die.
And to kind of praise them that, you know,
if they are accepting of these viewpoints,
that illustrates that they're more intelligent,
more open-minded than other people who might react negatively.
And this is another clip of him talking directly to the audience.
Here, we've wandered into what I think is a place of boldness.
I'm not sugarcoating my thoughts for a couple of reasons.
One, I think my thoughts are important.
I think your thoughts are important.
So I don't want to sugarcoat them to you and and and
two um i think you're you're too intelligent you know you know if i'm bullshitting you
playing it safe i don't want to like risk people like not liking me so let me just
say bullshit nope i respect you more than that i want to communicate with you at real levels
yeah it reminds me of eric weinstein you know talking about how emotionally connected he is
with the portal audience for example yeah yeah that's right it does remind me of the um eric and
brit weinstein partly obviously because of this this latching on to COVID and pushing conspiracy theories around it,
but also in the sense that it's tapping into that desire
where people value, I guess, independence of thought and autonomy
and the thing that is disliked about public health campaigns
of any kind is that they're kind of a group level thing.
It's a one size fits all,
and you're basically just a unit in the population that needs to comply with the thing,
whether it's vaccinating against measles or whatever. And that's kind of your role.
But if you look at the literature on anti-vax sentiments, it's very similar psychology to this.
So the kinds of parents who are most receptive to anti-vax conspiracy theories are
actually the people who are more educated and quite well off, upper middle class, in fact.
They're the kinds of people that are actually quite intensive in their parenting, and they want
more autonomy in terms of doing it. And they don't like the feeling of being propagandized too.
And so the public health campaigns, which is basically saying, hey, get your measles vaccination,
that's not very appealing to them.
Whereas when they see options
like taking your kid to a baby gym
or some kind of expensive,
but not particularly common thing,
that is kind of appealing for them
because that's them exercising their autonomy.
So yeah, I see the appeal
and it's the same kind of thing here.
And again, you see that crossover between conspiracy theories
and that alternative health and self-actualization of yourself
or your children in the case of vaccinations.
Yeah.
And there's also this clear emotional earnest language.
Now, in one case, this is something that is sort of specific to the health and
wellness and spirituality it's not like emotional expression is foreign to that sphere no no it's
it's the most important part arguably of the complementary therapy is that they treat you
as an individual and engage with you on this almost spiritual kind of level and recognize your unique individuality
and autonomy. Yeah. Sorry to butt in. Go on. Yeah. No, no, no. So that's definitely like a
key feature of that community. But as we've seen, it shows up a lot in just the way people speak
about their audiences that are in the guru sphere. And I'm just going to play two short clips of JP
explaining to his audience how much he appreciates them. I just want you to know, appreciate you.
I want you to know the, you know, the viewership and my videos that, that I put out every week,
it's been escalating,
way more views than ever before,
and I just want to thank you
for being a part of that.
That's one.
And most importantly,
thank you for listening.
Thank you for watching my stuff.
Thank you for being weird enough
that you'd even want to spend an ounce of time
experiencing what my perspectives are via the podcast videos or on the stage.
So I just so appreciate you.
Yeah, there's a lot more of that, right?
It's a consistent feature.
And I get it in the sense that, you know, engaging with your audience, making them feel interested.
It's not something that is restricted just to gurus or the alternative health community,
but it is something which is like really notable and really consistent in their material that
they always have these segments.
And we've looked at like a bunch of
quite diverse people but but all of them so far engage in it yeah yeah yeah i guess it's about
that that affirmation and um make making your audience feel special it's about making people
feel good i suppose that's the important thing so you it's a bit of a contradiction really because
you want to present yourself as as a bit of a guru as a bit of a an important person who to be to to to follow but
the same time you're wanting to you know you're appealing to people's sense of being an individual
and being a contrarian and being an independent thinker so people don't like being treated like
their sheep which is kind of part of the whole appeal,
whether it's the Weinsteins or JPCs.
So I guess the way to reconcile that is that you emphasise
that we are a kind of special community of very, you know...
Freethinkers.
Freethinkers, et cetera.
You know, we could list a whole bunch of adjectives to describe it
and that's got to feel good.
So that's kind of getting into that sort of in-group,
out-group dynamics, which I'm sure you're aware of in terms
of the religious, where it plays out in religions.
It's a common feature of virtually any cult in terms
of the social dynamics where they build up that sense
of difference and specialness and those emotional connections
within the group and contrast that
with outsiders. That's just a well-known dynamic, isn't it? Yeah. Yeah. And this connection to
having a cause that we've talked about in other episodes, these grand narratives that you get
attached to by guru type people. So some of the content we've heard about the coronavirus has those characteristics.
But the point that you made about this being related to an underlying current of anti-authoritarianism,
anti-censorship, libertarian viewpoints is one of the consistent features across JP's content.
So he talks about his mission presenting him as a crusading warrior for truth.
So let me allow him to describe that himself. Having the warrior-like passion to crusade for what I stand for right now and the purpose I serve.
And a lot of that is freedom from fear, helping people wake up.
And simultaneously, the other thing is having inner peace while I do that.
Yeah, so as I listen to that, the comparison that comes to mind is with Scientologists,
but I guess with a lot of other organizations like the Westboro Baptist Church.
And I was just talking about how they really build up that in-group, out-group thing.
But the other thing that these religious cults do is provide a mission,
provide something much greater than yourself,
to provide that sort of passionate purpose that binds you together.
Now, the interesting thing about people like JPCs,
and I think it's also true of Eric Weinstein,
is that they also have that passionate purpose.
But the interesting thing is it's not religious, it's political. And in the case of JPC is a little bit spiritual as well.
But it's this political purpose, which is a libertarian type thing. And it's very much big
ideas, you know, fighting censorship, fighting the authorities trying to crush your spirit
and keep us separated from each other. It's emotive stuff.
And it's almost like the political agenda is serving the same role that the religious agenda serves in which the culture war or the political element of modern culture
is creating these group identities and these grand value systems and senses of meaning
that maybe were more in the realm of religions or dollar totalizing ideologies in all ages.
Yeah, I mean, it does annoy me quite a bit
because, you know, especially with someone like JPCs,
he's quite explicit about this.
He's in it for business reasons.
This is purely a business enterprise
and there's nothing intrinsically wrong
with making a living and being a podcaster
or being a YouTube content creator and so on.
But that is the truth of why he's doing it.
So I get a little bit annoyed when it's presented
as an almost spiritual imperative to be a follower
and a donator and a client.
Well, I think part of the response that he would have to that
is that, one, the ultimate commitment to anti-censorship or free speech is more important
to him than making profit, regardless of whether or not that's true. I think that's the argument
they would make. And the secondary argument would be like you highlighted before, that there's a strong element in these communities that sees
the ability to succeed in business as being connected to spiritual potency and to doing
the right thing. If you're fighting against the forces of evil, that good things will come to you.
So that you end up successful with followers making money is because you're a genuine
person which which is breaking for the narrative that's that's actually that's kind of interesting
chris because isn't there a christian um one of these evangelical doctrines that you know
righteousness will be rewarded with material success. Do you happen to know?
Yeah, I think that's a predestination. I think it's a Calvinist, or at least some variety of
Calvinist belief about if you were wealthy and successful in life, it was because you were chosen
to be so right. And I'm, I'm sure that exists in other forms of Christianity outside Calvinism.
Yeah, well, it may just be a coincidence. But it's certainly very, yeah, it's very helpful, that kind of thinking to reconcile those things. I mean, I guess one
of the other reasons I'm skeptical about motives is that people like Brian Rose, who runs London
Real, who JPC's is quite closely connected with, and I think we'll cover Brian Rose in a later episode. Oh yeah well we can talk about
the episode that JP Sears and him do together now. He has an extended interview which he called his
most important episode maybe just five episodes or so back with David Rose ostensibly about censorship
and free speech and it's JP Se interviewing david rose about his experience with being censored and his
new free speech platforms which he is apparently building so why why would we have any reason to
be skeptical of that matt why would be why would we be skeptical well we don't want to i don't want
to get too deeply into brian rose and lingerie because that's this will make it a three-hour episode. But in short, there seems no doubt that Brian Rose is a complete scam artist.
And he and JP have a strong connection.
That interview was basically him spruiking Brian Rose and London Real
and forming sort of business connections.
What's spruiking?
You don't know what spruiking is, Chris?
No. Is that an Australianismianism no i'm sure it's that's normal english i'm sure but um it's um selling um yeah selling basically yeah okay for for those of us who don't know spruiking
is okay carry on sorry about that yeah so um but the thing is that London Real and Brian Rose
has been pretty unequivocally shown to be a total scam
and he's essentially ripped off almost $2 million
from his loyal adherents purportedly to pay for him
to further free speech and fighting censorship.
But actually it's almost certain that this guy has simply
pocketed the money and has now transitioned off YouTube ostensibly on free speech principles,
but really so that he can bring in a bunch of content from David Icke, the guy that very
famously said that governments are run by lizard people in human form, and so he can monetize his
content more effectively. So you can probably say more about Brian Rose,
but the only point that I wanted to make
is that JP is very much in sync
with the approach of people like Brian Rose.
Yeah, allegedly, Mark.
All allegedly.
It's alleged that he is pocketing all the money and stuff but i will say i thought if not
all the signs point to dodgy going on so so so what you say chris is i'm not only going to get
sued by the psychologists but i'm also going to get sued by brian rose yeah i i i'm saving you from yourself matt but uh so david rose has a youtube channel and
has rode a wave of controversy about giving the platform to david ike promoting coronavirus
conspiracies linking it to 5g uh which which got took down and then solicited donations to build a
platform sue facebook sue youtube do a whole bunch of things
that the amount of money he's received is much greater than what you would need, you know,
to host like streaming content. And also there are already platforms existing, which do what
he claims. Anyway, their interview is quite telling. Here's a clip, by the way, of David Rose saying that he doesn't like
asking for money. And let's see how convincing it sounds. And finding 35,000 people that opened up
their wallets and donated money to have a censorship-free platform. Something that,
quite honestly, JP, I would have never asked for money if it wasn't for this. I never asked for a
dollar in nine years. I don't like asking even for other people it wasn't for this. I never asked for a dollar in nine years.
I don't like asking even for other people's help.
So this has been me growing up as well as a human being.
Yeah, him growing up to accept donations.
What a selfless person he is.
But that interview is, yeah, it's quite telling for how much of that worldview of the anti-establishment,
free speech, it's all about commitment to free speech narrative that J.P. Sears is on board with.
And this includes presenting people like Alex Jones and David Icke as brave truth tellers. Now,
people are always clear to add in a caveat that,
no, I don't endorse everything they've said. They've made some mistakes, but they also tell
a lot of truth and they're a voice that the mainstream won't let you hear.
And I thought, you know what? Maybe I can learn something from this guy. And
every single time I had him on, the more I thought, man, this guy is speaking a lot of truth. Okay. A little crazy, but a lot of truth too. I find a lot of that
disingenuous or I don't think those people are spending much time with the content that they're
promoting. They're going by the fact that they can appear on each other's shows and back pat each
other. But the reason that Alex Jones is somebody that you should be concerned about associating
with is not just because of his commitment to free speech.
It's because of how much he promotes violent, far-right rhetoric, how readily he alleges
conspiracy theories.
And he isn't just a weirdo fringe guy who believes in aliens and
demons. That's part of it. But he's pretty hardcore far right in a lot of his content,
if you listen to. So I find this overlap telling that it's always people like Cernovich or Molyneux
or David Icke or Alex Jones, who are the people that are being presented as voices that we
need to hear. And there's a clear food for it there about them being conspiracies strongly
on the right. Maybe the reason they would explain that as well, it's only conservatives who get
banned. But I don't know, it seems more to me that they are the people who focus on using free speech as the kind of rallying call. And they've worked out that that is a very effective way to package messages which might not otherwise be palatable, right? Like if, if for example, and you're hosting Holocaust deniers,
like Nick Fuentes, that's not a cause that people really want to tie their badge to. But if you
present Nick Fuentes as a anti-establishment figure, who's talking out against the conservative
and democratic mainstream media control, well, that's fine. But the fact that he promotes
Holocaust denialism, you know know i don't agree with
everything he says yeah no it is it is very suspicious um and when the people like david
rose who say that they're all about free speech and anti-censorship are also in doing so are
collecting large amounts of money which are going to obscure places or being used for obscure things.
And he's also been indicted for running a $15 million Ponzi scheme involving some kind of Bitcoin-like currency.
So, yeah.
So, you know, I don't want to be accused of, what's the word?
Bismarcking?
Yeah, what am I in danger of? What am I? Slander. Liable. Liable. That yeah what am i in danger of what am i slandered
libel that's what that's what i'm in danger of libel you're in australia you're fine you have
big knives and crocodiles yeah that's right come after me you have to get past the crocodiles first
yeah so yeah it is a bit suspicious and it all it all doesn't really smell exactly right does it no but let's hear how
they frame themselves so this common theme of presenting the world that has been on the precipice
of a disaster right like we heard with james lindsey there's always the threat is coming now
and it's real and we're we're approaching a dystopian future if we don't act.
So you might think that Joe Rogan's issue with Spotify employees trying to censor him,
for example, is modern day internet minutia.
It's not something that really speaks to massive grand societal implications.
But you'd be wrong, Matt.
And let JPCars explain how.
And here's what might just happen.
Cool.
Precedence is set.
We've censored the biggest podcast in the world.
So now we can censor all the podcasts.
Next step.
Hey, here at Spotify, we have a lot of music we as self-righteous employees don't like the messages and all this music let's censor the music
what is happening to art as we speak. Has there been a giant
bonfire set and all the
art is being thrown into it?
Yes.
Hey, let's just burn your books.
Hey, what happens
when we're burning all the art?
What happens to human expression? Yeah joe rogan's podcast some
people at spotify are complaining about it so that's going to lead to all art all music and
all books being burnt and destroyed human expression is a in danger matt yeah so this
hyperbole and catastrophization this is something something we've encountered before, hasn't it,
in terms of the other people we cover?
Just a tad.
Yeah, so look, I don't know what else to say, really.
I mean, the clips you're playing kind of speak for themselves.
Look, there are lots of interesting questions.
Like I'm imagining responses to this,
and I can imagine that some people would say,
hey, we're not really sure about how useful masks are in preventing the virus. Or there are legitimate questions about to what
degree should social media platforms, you know, do control over their content? Should they be
thought of as the, you know, public meeting place or a utility for free speech? Or is it a problem?
You know, it's all very complicated. I get it. But the kind of discourse that these figures are running
is not a reasonable discussion of the issues.
It's using it as an emotive draw point to provide their followers
with some sort of sense of outrage and purpose
and to mobilize them for whatever their reasons are.
It could just be getting a bit more famous.
It could be making money.
It's yeah, it's not a good dynamic.
No, look, Matt, one of the most famous war propaganda posters is the one of the child
asking the father, what did you do in the war?
To kind of encourage people to enlist and
not dodge the draft. I'm not sure the exact context, but anyway. And you might consider it
hyperbolic for somebody to invoke that imagery when talking about their objection to Spotify
or something like that. But let's just hear JP on the episode with David Rose and how he frames that issue.
And I realize, you know, if my son, if God forbid, the freedoms continue to be eroded away,
and in 20 years, we look back and the world is just different. My son asks me,
and the world is just different. My son asks me, Dad, what did you do when our freedoms were being taken away? My answer sure as shit ain't going to be nothing. Right. So, I mean, like you say,
it's all pushing the emotional buttons and giving people a cause which matters. In 20 years, people will look at your actions now. Did you donate the
Brian Rose? And did you share JPC's video on YouTube? These are the things that matter. Or
if you're JPC, did you make a video criticizing the coronavirus response? I don't think that's
disingenuous. I think in the same way with James Lindsay, that's how they see themselves
as the crusading heroes
in a story where there are real villains
and they're all the establishment forces.
You're doing what you're leading the charge on.
You remind me of William Wallace on Braveheart.
The archetype of the hero
and i haven't seen your butt yet you know real men don't wear anything under their
um but you know the the archetype of the hero who crusades for freedom
they're always someone who's willing to die for freedom yeah like i think i think a healthy streak
of narcissism is very helpful if you're going to play that role. You know, you see that in people like Donald Trump, where they kind of believe, they believe whatever it is they're saying at the moment. It just happens that what they're saying is pushing all grand mission and the imperative sort of call to action.
Like there's a crisis that means you should act now, buy now.
It's like buying a set of steak knives, I guess.
But, you know, it's like Scientology where they have a goal for the true spiritual enlightenment and freedom of all individuals.
I mean, that's a good goal.
Who wouldn't want to get behind that, Chris?
That's a good goal.
Who wouldn't want to get behind that, Chris?
Yeah.
So maybe one point that sets JPCers apart from some of the other figures in this space is the self-deprecating nature and the kind of use of comedy after he makes serious points
to kind of soften it.
And I've got a nice example of that so we did and ended up selling
all nine shows out at full capacity which i loved but here's a beautiful thing now by the way you
might say well that's irresponsible of you like hey i'm not the governor i'm someone who loves human connection and human choice.
And I will tell you this, naysayer, there was not one person there who showed up with
a gun against their head, wanting to not be there against their will.
If someone didn't want to be there, guess what?
They weren't fucking there.
So human choice i know i want to censor people that don't choose the way i choose i want to censor their actions and their speech me fuck me so the
this kind of you know make a serious point and then do a funny voice is actually a fairly consistent thing that he does. And it's
a bit like we saw with Jordan Peterson, right? Where he'll play out these engagements with
imaginary people. But in the way that J.P. Sears does it, he's always using this comedic sneering
voice to show this is the opinion of the people
who disagree with him and how ridiculous it is.
And there's a section where he actually clearly describes what he uses parody for and how
it is strategically to show the absurdity of the logic of the positions that he's presenting so
this is him talking about the the joe rogan video and in the video you'll you'll see my
myself and my dear friend brent we're playing the woke outraged spotify employees that are
wanting to threaten to walk out and we want we want joe rogan censored and and
in the video we portray the logic that these people have so that you can see how absurd the
logic is yeah so i think um i think that approach of using comedy and adopting this ironic mode is pretty effective. on that kind of ironic shitposting type of approach, which kind of allows that rhetoric of ridicule
without really committing yourself
or really making explicit what it is that you're saying.
Yeah, I think that's definitely part of it,
that it's hard to criticize someone doing a parody, right?
Because it's comedy, it's's ironic it's a joke but
as he just outlines there the whole point is his videos and a lot of his content is simply designed
to push a particular viewpoint by making the viewpoint he wants to criticize you know presented in the most absurd and exaggerated form that he
can so it's it's it isn't just exposing the absurd logic it's in many respects creating a caricature
to mark and follow ted is this funny comedy sitcom from the 90s or in Ireland and it's yeah yeah I know Father Ted
it's good okay um and there's an episode in it with the most sarcastic priest in Ireland and
the advice given to the housekeeper Mrs Doyle is whatever he says he means the opposite
and and I actually think that's a pretty good key for understanding,
you know, JPC's content, the parody videos, whatever point he's promoting in the video,
his viewpoint is the polar opposite of it. That's it. So there's nothing really deep or
clever about it, but it means you should be able to criticize that content because it's not
that it doesn't have a point of view. It's not that it's not pushing the message.
It's just cloaking it in a comedy parody exterior. Yeah. Well, I mean, the thing is that the comedy
aspect is really thin. A lot of them just really aren't funny at all. Like it's really just rhetoric, but just with the thinnest veneer of comedy.
And yeah, I think it's a pretty effective rhetorical approach, but it's not a very upfront
or fair approach to talking about things.
I think the interesting aspect of it is that it comes in in his solo podcast,
right? It's understandable when it's in a parody video, which is focused on presenting some
character, but he uses it when he's talking about his own beliefs. It's kind of like it's an
automatic go to for him if he wants to discredit a criticism and it's the same feeling i get with
the self-deprecating comments so here's here's just two examples of him issuing self-deprecating
comments and you might be saying jp so you're saying things that are insanely predictable
like are predictable to you like yeah i mean, I mean, that is what I'm saying.
That's one.
So I guess stacking seats, if you're dumber than me, God help you. I really wish God would help
you. So if you need, if you don't know what stacking seats mean, it's God help you. Cause
I'm the one explaining it when I don't know what it means.
But that's not going to stop me from explaining it.
Here we go.
Yeah, so with those clips, Matt, again, it's probably beaten a dead horse.
But it's just that it feels semi-genuine to me disparaging comments about how ill-informed you are.
to make disparaging comments about how ill-informed you are, but slightly less so when you then go on to impart your viewpoint and to argue for it. It feels like having your cake and eating it,
as we've experienced many times before with the other figures we've covered.
Yeah, that's right. It's a nice little maneuver i guess which
kind of says oh look i'm just you know i'm just um i'm just floating ideas and um you know don't
need to take me too seriously but then go on to make a very emphatic narrative that is absolutely
and incontrovertibly true and and then maybe to finish it off with a little disclaimer as well.
Yeah, just asking questions.
Yeah, yeah, exactly.
I don't know if any of that's true.
I just know, whoa, those are questions I'm asking.
Those are questions I'm asking.
Yahoo.
Okay, so let's try to get to the last couple of points and round off.
So we've touched on that in earlier sections, but I think his coronavirus conspiracy focus, it can't be overemphasized how much that is now a central feature of his content. And it's reflected when you look back at this offhand comments about skepticism about vaccines or that kind of thing.
In the one hand, it isn't surprising that he would end up in this sphere.
But I want to highlight just how deep in he goes.
I want to highlight just how deep in he goes.
Okay, so this is him outlining his views on the coronavirus. Y'all know my stance on the coronavirus, how this thing has just been used, in my opinion,
in a sickening way to control the public, manipulate the public, potentially try to
drastically influence an election at the expense of the public's well-being and psychology,
indoctrinating them into fear. And so I'm already like, dude, I was over this by the middle of
April. That's when I start seeing numbers. I'm
like, well, I think we're overreacting. Thank God we're overreacting. It's not as bad as we said
it's going to be. This is a miracle. Then a few weeks go by, a few months go by. It's like, dude,
guys, why are you not rolling back these restrictions? Look at the evidence.
Yeah. Well, it's pretty standard um conspiratorial stuff isn't it you know it's
it's pretty much extreme it's you know you see the dynamic one of the dynamics i really dislike
about conspiracy theories is the you know tapping into people's anxieties and providing an enemy
providing some people or organization or something to blame um for the source of those fears and um you know um
jp is obviously blaming certain segments of of of society for it and you know that's that's that's
one of the reasons why conspiracy theories are not just a bit of harmless speculation, but are actually quite dangerous. Yeah, and actually his viewpoint
that the virus is not severe
and that the death statistics have been over-exaggerated,
he ties that in with recommendations
that people view sources like Plandemic
as good sources of information.
I think the coronavirus isn't a hoax.
I think the reaction to the coronavirus is a hoax.
There I said it, and you might say, JP, you're crazy.
And I'll say, that could very well be true.
And you might say, JP, what are your references?
And I'd say, well, there's a lot.
Yet the single best reference I've seen for illuminating a perspective on the whole pandemic
outside of the mainstream's narrative, fictional narration of it, single best source, I think,
is Mickey Willis's film Indoctrination, which you can watchable and gives advice that can be
directly harmful. Like there's a clip here where he's talking about the lack of severity of the
coronavirus and then issuing a disclaimer. And I think that's looking so unsevere,
heart goes out to anybody who's gotten sick or lost a loved one.
There's the disclaimer, so you can't tell me I'm a fucking jerk.
But it just looks like there's a disproportion reaction seven months later to fictitious numbers rather than the reality of
the numbers that we're looking at by the way of the 200,000 deaths so if we look at six percent
of those are caused from covid alone as opposed to like you have covid and cancer or covid and
diabetes and covid and heart disease.
Yeah.
Yeah.
I mean, I know I have the same reaction.
I mean, because, yeah, I mean, we can rebut these stupid talking points,
which are pretty familiar and float around. Obviously, everybody, virtually everyone in the United States
has some kind of comorbidity, right?
So you cannot simply eliminate yeah epidemiologists have
considered that they really have um and in fact there were 300 000 excess deaths in the u.s and
even when they um eliminate the comorbidities and so on it brings it down yeah after they do that
kind of elimination and control um it comes to 200k but you know debating conspiracy theories by pointing out
all of their the errors in in their so-called evidence and so on is just like a whack-a-mole
exercise obviously isn't it yeah it doesn't it doesn't make a difference but i i mean it doesn't
interrupt their worldview i think it does make a difference in general to have you know rebuttals
to the arguments out there but it's not our job you say, to rebut all of the arguments being presented.
But the point I want to make is like this is a global pandemic that has killed over a million people.
I mean, you can see the hospitals, right?
You can see, you know, people who have died, 200,000 people in the US alone.
And yet still the conspiracy mindset is able to find ways to question that or to dismiss it as, well, maybe those deaths were just, you know, things that were going to happen anyway.
And he issues in that clip that we just heard,
this disclaimer, you know,
my heart goes out to you
if someone died or something like that.
And he says, and look,
there's the disclaimer.
But first of all,
that doesn't feel super sincere.
Secondly, there are people dying.
This is a virus
that we don't have an immunity to.
And yes, the death rate,
like, thank God,
it's not massively high,
but it is a serious disease for the people
who are elderly or have comorbidities,
which is a huge amount of people.
And I think it speaks to, I don't know,
a callous response or a very individual fixated response to say, well,
but most young, healthy people recover.
Yes, they do.
And a lot of elderly people die and humans transmit disease.
That's the issue.
It's not that there's a massive risk to everyone if you're young and healthy and fit.
There's a risk, but it's not huge.
But the risk factor is mainly for elderly, immunocompromised people.
Yeah.
Actually, an interesting little factoid here is that apparently the excess death rate for 25 to 44-year-olds is actually up by like 26% or so over this period. So
obviously their baseline death rate is lower than people who are older. But even so,
it just illustrates that, yeah, the mortality risk is very real and the fact that it's so infectious.
But, you know, we don't need to re-litigate the whether covid should be
taken seriously but just to speak to your main point which is that it is callous and that that
is that is a feature of conspiracy theorists because by by disconnecting with reality it
it allows you to just kind of turn off that normal you know it's very easy to just just wave away really quite quite severe things
because you simply deny deny the facts of it deny the reality of it yeah and i mean we we kind of
touched on that earlier when we were talking about the mask issue but the jp tells this story
where he's he's gone to comedy clubs, right?
Because he's doing comedy shows.
And he's kind of arguing from his perspective that, you know, it's better when there's people,
when the clubs are at full capacity and when people aren't wearing masks, he can feel a
better connection.
I think the capacity was about 250 people in the club.
I think the capacity was about 250 people in the club.
And when I was on stage, I would say maybe 1% of people there had a mask on in the crowd.
And awesome.
Their choice.
Great choice.
It's beautiful.
And then, man, it felt so good to see a sea of human faces.
I mean, we connect via our faces.
Right.
And there's this story, which is told in a couple of episodes now, at least two of them, about how many people he hugged.
at least two of them, about how many people he hugged. And he uses this as a way to actually talk about triggering reactions to people. So let me just play one last clip from that section.
You know, when I was there in Florida, I guess a week and a half ago at this point, doing the VIP meet and greets, I either hugged or shook hands with probably about 800 people in Florida.
And it's not lost on me that some people hearing this right now are triggered.
Just going fucking hysterical, losing their shit.
And I want you to know, i'm glad you are that discomfort
you're feeling is not me imposing it on you that is your physiology reacting to a story that your
mind holds i think it's hilarious yeah yeah so that's um yeah no it it is it is extremely callous and selfish isn't it i mean
because you don't like masks you want to feel that you want to feel that connection um and you don't
you don't think it's severe right that's that's his other part and but there's there's one part
matt where he mentions the outcome of hugging 800 people.
And I just want to play it to you, just like one last clip.
Sorry, I said one last clip, but this is really the last one of this section.
And I feel fine.
If I were to have gotten sick, I'd be like, all right, next time I probably won't do that.
Probably won't do that.
next time I probably won't do that. Probably won't do that. Yeah, that just that just got to me because he's saying, well, I didn't get sick. So that was fine to hug. But the part that he's
not imagining there is all of the people in the audience, all of their family members down the
line, right? It's like it's a very self-focused worldview and also the notion
that if he did get sick that would cause him to change his perspective like yeah yeah i mean that
it's it's it's all connected to that sort of intuitive and kind of libertarian way of thinking
which is unless it happens to you unless you actually experience it yourself, then it's really not real. So the kind of, you know,
the very abstract talk about epidemiological facts and so on,
like I think at a visceral level,
it just doesn't mean anything to people like JPC.
What matters is the stuff that he cares about,
which is that sort of self-help, self-actualizing,
discover your real potential,
discover the meaning in human interactions.
And it's very, yeah, it's that experiential mindset
which supports some of these very callous opinions.
Yeah, yeah.
Well, that's a depressing note.
So before we finish with the wind-up,
I'll just talk about one more topic that
struck me in a lot of his content. So there's this constant refrain in a lot of his episodes that
he emphasizes that he isn't on the right. He's just criticizing people with absurd opinions from the left and the right. There's,
you know, it's not based on political partisanship. That's his message.
And by the way, like, I'm not like going to try to pick on the left here. I'll single out
very absurd human behavior. I don't care if it's on the left or the right. There's some on each
for sure, but I'm going to call a spade a spade. I'll call irrational, hysterical,
emotionally charged human behavior that any day of the week. I don't care if I see it in me,
my wife, the right, the left, the fucking up, the fucking down.
The right, the left, the fucking up, the fucking down.
And that's something that we've heard before from James Lindsay, for example. But these constant refrains about not being on the right are undercut by the fact that so much of the content is just really an echo of right-wing culture talking points.
And, you know, the right, yes, they do screwed up stuff.
Like, I am not saying they're not.
I am not saying I'm on the right, dude.
I am fucking neither, okay?
Yet, I'm just saying the topic at hand, the left stance on it is incredibly disappointing to me. I think people
on the left deserve better than that. I think people everywhere deserve better than that.
So let me just give one example. Here's him talking about George Soros.
He seems kind of like the George Soros of the animal kingdom.
Like what the hell, Bob?
Trying to kill off the pet population?
George Soros, you're trying to kill off the, I don't know if he's trying to kill off the human population, but certainly trying to kill their freedoms.
Yeah, so like casual mentions to Soros or, for example, here's Biden.
More so whatever deep state corporations have their arm up his flaccid anus controlling him.
What's that for a picture?
Lovely image.
Yeah, yeah.
Yeah, all these conspiracy theories kind of join up, don't they?
The George Soros stuff, the Holocaust denial sort of ultra-right stuff, the Flat Earthers.
That's the thing, isn't it?
The interesting aspect for me is this is not to say there's no conspiracy theorists on the left.
There are.
But there seems to be, at the very least, a significant overlap with Trumpian Fox News, that kind of neck of the woods.
And we get JP's recent episodes have been about court packing.
So he could stack the Supreme Court with more left judges, which means then the left would control the Supreme Court,
which then it scares people because some parts of the left are wanting radical shit to happen,
like censor the crap out of people.
So it's just like, it's a, and by the way, it would scare me if the right wanted to do
that as well.
Predictably, the restrictions in Florida is a free state,
whereas Portland or other ones are fear-based. Man, and I realize Florida, it's definitely the
most ahead-of-the-curve place I've been to here in the past few months, and I've been to a lot
of places. Portland's probably the most lockdown fear-based
and Florida's the most free, non-fear-based. And things like Ruth Bader Ginsburg's death,
that it's important that Trump gets to assign a court judge.
a court judge.
Ruth Bader,
G,
she died.
Now,
my understanding of like the law,
like outside of like hysterical,
emotional politics,
my understanding of the law is like,
okay,
like then the president appoints the new Supreme court justice.
And I actually watched something today that like confirmed like,
yeah,
that is what the Constitution says. that people are able to maintain this view that they're not repeating any particular party line or any particular political viewpoint when when they so clearly are no i don't get it either like
you say it's often purportedly not political yet somehow all of the conspiracy ideas seem to have that right-wing bent.
And I'm not entirely sure why.
You know, we could speculate about why conspiracy theories
really are more prevalent on the right and seem to be used
to justify right-wing views far more often.
Obviously, that libertarian thinking has got something to do with it.
You know, that's connected to that sort of fear of some sort of nefarious groups that
are out to get you, which arguably, again, is something that sits more comfortably on
the right.
But I haven't really figured that one out because in principle, as you say, conspiracy
theories are not necessarily of any particular flavor.
Yet it seems like most of the ones that we come across
are yeah no that might reflect something about our lands because i think like for example on
the left side focusing on the cock brothers and their influences is a pretty common trope so i
don't think either of us is arguing like this doesn't exist on the left it's more that
the the right seems to be ascendant in that sphere and maybe a lot of it has to do with trump i mean
the president there's a conspiracy theorist yeah i mean i'll give you another example which is the
the flat earth community now they've been around long before trump and it's obviously a crazy
conspiracy theory that the world is really flat and the idea that it's a globe
has just been invented by the authorities to fool us
for some reason.
So that on the face of it has entirely neutral
political valence.
Would you agree, Chris?
Yeah.
Yeah, and yet it's completely dominated by,
like I won't go into detail, but all of the conspiracies that are kind of linked to it and also the political ideas.
But just take it from me that it is entirely dominated by right-wing conspiracies.
And I'm not entirely sure why that is.
It just seems to be a general kind of slant but it doesn't surprise me at all that this guy jpc is um who is a
conspiracist or also is um you know a straight up right wing as well well he's not straight up right
wing as we but like is traveling in those spheres or at least he would take issue with being identified as that but he is basically
parroting their talking points at this point yeah i mean i don't i don't see why we one can't just
describe him as being right wing i mean certainly that kind of extreme libertarian kind of right
well yeah maybe i'm being too hesitant because i agree that there's an imbalance. I think it's more that,
you know, if people looked at this content, they wouldn't expect that from the kind of new agey
alternative medicine side that isn't typically associated with right wingers.
Yeah, that's right. But it's just all his opinions happen to be right wing talking points. That's all.
all his opinions happen to be right-wing talking points that's all yeah it's just the questions but uh okay so i have this like internal spiritual sense that both of us are completely fed up with
this guy yes and and maybe don't want to look at his content again for a significant while. So maybe it's time to offer our final thoughts at a broad picture.
For me, the notable point here is the overlap between the traditional alternative medicine,
new age spirituality space, and the content, which is more culture wars idw that we've looked
at in the past couple of weeks that i was expecting these to be separate spheres but
there's a lot of overlap um which was unexpected and quite depressing The second point is that this use of comedy and parody and having a meta
awareness of yourself is like a, it's a really useful deflection that makes it hard in many
respects to criticize someone because you're, you can just be presented as not having a sense
of humor or not getting the joke or not detecting the irony. It's a really useful shield when you
want to actually make points and argue for a worldview and make it so that criticism is is hard to land on you so yeah i guess my my two takeaways were were those
no those are good reflections chris so yeah look i think um i know he wasn't quite as surprised as
you about that overlap between the spiritual hippy dippy stuff with that conspiratorial
libertarian stuff it's it's seems surprising on the surface but
you know you kind of realize that they do actually have a fair bit of common ground in terms of that
focus on on that sort of individual liberation and awakening yeah to use jp's phrase there and
you know there's there are other examples of of overlap there so that's an interesting phenomenon
and not one that i think most people are super aware of. I did start feeling super tired during this episode, especially when we
were enumerating all of those particular COVID-related conspiratorial bullet points,
because it's just so fucking boring. The talking points all get recycled.
They get debunked, but they don't go away.
And in a way, it reflects the writer point that conspiracy theories are really boring because they're all the same.
Like you could substitute the flat earth for the COVID hoax and literally almost all of
the talking points about it being a way to control the population and instill fear and create compliance and stuff would all be exactly the same.
So it's kind of boring because you just keep seeing the same stuff again and again.
Yeah, this may be why we decided not to focus on the traditional figures.
But he's not exactly a traditional figure because of the online component.
But yeah, maybe closer to that world than we like.
Yeah, that's right.
So, you know, I think we're actually hoping with this guy to have a bit of a palate cleanser
and to step away from culture war, political type stuff.
But unfortunately, he turns out to be right in the middle of it.
Look, I think there are a couple of useful things from thinking about JP, and it's related to the psychological research, what we know about what makes conspiracy theories attractive to people.
which is the conspiracy theories are based on that intuitive instinctive gut feeling and then the elaborate theory is a rationalization that supports something you essentially want to believe
for emotional reasons so the flat earth one is is a perfect example like the earth looks flat
like it doesn't feel like it ought to be round because when you look around it's flat so it's that's a really simple example of how then a great
big narrative will be built up there are other reasons for wanting to believe but that so that's
the um cognitive aspect and jp is useful because he's really explicit about that like he he
explicitly says you know trust your intuitions trust your instincts instincts. That's how you know what is true.
So he's kind of helpful in that way.
He doesn't hide it.
I think the other aspect of it is where JP is a good illustration
of what we already know from the psychological literature
is that emotional attraction of conspiracy theories.
So, again, he's really explicit about promoting people's feeling of autonomy.
He's all about providing a sort of externalizing source
of their anxieties and fears and kind of really taps
into that emotional level.
And that's a known thing in terms of the psychological characteristics
of people who are drawn to conspiracy theories.
They do have issues around autonomy in their own life, and they do have a sense of fear or anxiety about bigger, more powerful forces that are interfering with their lives. So COVID is a perfect topic for conspiracy theorists,
a bit like vaccinations because it involves those emotions.
And so JP is following, and COVID theories generally,
are following the golden path of conspiracy theories really,
which is providing that institutional authoritarian enemy
on which to project their fears.
So you deny kind of, you know, what you need to,
but you make the real enemy to be these, you know,
powerful institutional authority sources which, you know,
need to be fought and resisted by the people who are woke to the
conspiracy so yeah that's my reflection some he's it's kind of painful in in a way because he is
just doing the same thing that all conspiracy theorists do but on the other hand he's quite
explicit about it so um he's actually useful for illustrating how conspiracy theories work
yeah a useful person to cover maybe but
maybe we'll we'll try to steer clear of his neck of the woods for a while yeah so i guess that
seems like as good a place as any to call this week to a close i might note that it's pretty tiring to deal with coronavirus conspiracies and denialism.
So our energy might have got sapped in the kind of second half of the podcast.
So if so, we apologize for that.
But you heard the quote, so you have to give us some leeway.
Yes, this was meant to be a light experience for us but um it turned out to be yeah heavy and dark heavy and dark yeah
oh well uh better luck next time what what are we doing next time well so for another change of pace, we've been dealing with people that we are not ideologically opposed to necessarily, but certainly not in political agreement, have substantial differences with.
And although most of them identify as left, it's fair to say they're often classified as leaning to the right. So we're going to actually do a proper lefty person who it may be the case that we have
substantial points of agreement, but they definitely do fit the bill of a guru type
offering a utopian plan for the future.
And it's Rutger Berman.
Berman?
Brickman. Brickman.erman berman we uh bregman bregman sorry yes there we go good start ricker bregman um who who rose to fame from the kind of viral clip calling out
people at davos for not suggesting to raise taxes yeah so he's written that book um utopia for
realists and i see he's got some good talks there on this thesis that the human
beings are intrinsically good and kind, which, yeah, is debatable, I think.
Yeah, it'd be fun.
Yeah, which we will definitely, definitely take a harsh stand against.
That's right.
I mean, Chris, I mean, you for one, I mean, the exception, you know, you just proved that
just by existing.
I'm sorry.
That's right. That's true. existing i'm sorry that's that's
right that's true so so yeah that's the person we're doing next we'll put on the twitter account
which specific talk or content that we're looking at but it's a proper left-wing person wow something
to look forward to yeah yeah good good okay so what else we need to say um we want to give our
email address which i don't know could you tell us the email address? Yes. And we even got an email there. So look,
it's working. Decodingthegurusatgmail.com. That is our email address. And you can send us feedback
there. And at the minute, it's not exactly overloadeded so the chances of you getting a response are pretty high okay so the other thing is our um twitter account which is gurus pod um at gurus pod you can find us
there and uh yeah please do um jump onto itunes give us a review for some reason that's important
and it's very very important we have lots of people listen to this podcast and hear the very very um high
level ideas that you're sounding too sarcastic and and genuinely unenthusiastic about our content
so please step it up step it up you need to sound more enthusiastic, I think. Yeah. And, you know, in the meantime, since listen to all this content, I did post a couple of
things, you know, just reflections on these COVID truthers and conspiracy theorists, because,
you know, after all, I do research this stuff.
I have thoughts.
I have ideas.
I sometimes want to share them on Twitter.
But a bit of advice for you, Chris.
Did you give your twitter handle
no well my your your twitter handle my twitter that's that's a secret isn't it oh no i can i
can divulge that uh you've divulged it in previous weeks if that's a secret it's it's a very badly
kept one okay so my twitter handle all right at uh arthur c dent like the guy from
the galaxy um and your yours is chris c underscore kavanaugh uh like the discreet court justice or
allegedly discreet court justice yes yes um well before you interrupted me i was just gonna say
that i discovered on twitter that uh in making these reflections about these COVID truthers and global warming skeptics
and comparing those sorts of conspiracy theories to other ones like flat earthers.
Yeah, that's a good way to attract some negative comments on Twitter, just in case anyone is
having trouble having a fight on Twitter or getting people upset.
That's a good way to do it.
Well, that's good to know. Yeah, I need more random conflicts on Twitter or getting people upset. That's a good way to do it. Well, that's good to know.
Yeah, I need more random conflicts on Twitter in my life.
That's a great note there, Tom.
It's a good note.
I think we've said everything we need to say.
So over and out.
See you later.
Yeah.
Bye. later yeah bye you