Digital Social Hour - 8 Figure PR Agency Owner I Ulyses Osuna DSH #451

Episode Date: May 3, 2024

Ulyses Osuna comes to the show to talk about being an 8 figure PR agency owner APPLY TO BE ON THE PODCAST: https://forms.gle/D2cLkWfJx46pDK1MA BUSINESS INQUIRIES/SPONSORS: [e-mail] SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

What made you want to get into like PR? It's kind of like the easiest money I ever made. So like websites. Straight up answer. Look at the easiest money I ever made. People need PR. I feel like PR is important. They can make you something.

If you want to be something, you can be made into whatever you want to be. Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe it helps a lot with the algorithm it helps us get bigger and better guests and it helps us grow the team truly means a lot thank you guys for supporting and here's the episode all right welcome to the digital social hour i'm your host sean kelly i'm here with my co-host wayne lewis what up what up and our guest today ulysses osana how we doing good dude good thank you for having me absolutely man it's been a while since I saw you. It's been... Your event was about a year ago, right?

Yep. Yep. Getting close to that. Yeah. That was a great event, man. Dude, I feel like you grew. Dude, everyone always says that. Got taller? Yeah. I think it's because of the Asian. Like, people don't expect tall Asians. That's not normal. That's why.

Yeah. Whenever I get... whenever someone meets me for the first time they're like i did not think you were that tall yeah every time no dude but anyways give people a quick story on what you're up to um so right now like biggest thing that we're doing is like pr so um yeah active clients right now we have about about like 47 probably the biggest client that we have right now is like brandon dawson So CEO of Cardone Ventures. Now I'm do a lot of speaking, do a lot of podcasts, host my own podcast. That's about it. So let's dive into the PR world. You're the first person we've had on from that space. How intense is that world? Like when there's negative PR about a client of yours,

are you combating it? Chances are, we probably won't take on that client because they probably did something that kind of got them that negative PR. So, yeah, we tend to work mainly with people that are already big or are already kind of in the spotlight. And our job is really just kind of amplify them or give them something more. They need a PR department. Okay, so you wouldn't take on Grant Cardone as a client? Yeah, I'd definitely take him on. Oh, you would? Yeah, why?

Because he gets a lot of hate. Yeah, he does get a lot of hate. But for him, it'd be so easy, right, to do my job. Okay. Like, everybody would pick up the phone to interview Grant, you know? Okay. People hate Grant Cardone? Yeah, dude.

Are you serious? Go on YouTube. Why? It's like 50 videos about him. Just haters. I don't know. I haven't watched them, but I see him get a ton of hate. Yeah.

I mean, Trump gets a lot of hate. Yeah, Trump. Trump gets a lot of hate. I, Trump gets a lot of hate. I know what you're like. Would you take Trump on? Oh, f*** yeah, dude. I'd love to have Trump on, yeah. Okay, so you would take people-

I think he does a bad job. Like, he's a great talker, you know? But what he does bad is like, he's always combating the media. Yeah. He's never really like, I love Trump, but he never takes accountability

for something that he has done or something that he has said. And a lot of politicians are like that, you know? He doesn't admit to anything. Right. He's stubborn. Yeah. Trump is like.

If he had, if he admits to stuff and will still like, you know, outgoing like that, like he crush it. That would be savage. Because it's still, it's like for a lot of the logical people, it's like, okay, I can, you know, I can with that. Like you're, you're an actual leader, you know? I mean, I see him as a leader. I see him as a better leader than, you knowiden and tons of people like that but he has a few things that he

could do that would help out with the media yeah what about elon musk uh elon musk is crushing it dude like uh are you on twitter a lot yeah yeah yeah i love him dude um are you on twitter a lot did you see that bbc interview man handled that that dude. Yeah, dude. He was on his head. That was face to face too. Yeah. Elon is different. Yeah, bro. Would you take on John Morant? Ooh.

I don't know who he is. Okay. Basketball player. Oh, no, dude. Sports. Off limits. Why? I just, I just, I mean, I like sports, but I like, I don't like watching sports.

Okay. I have this like inside joke with John that I always tell him like I can dunk on him or like beat him at 1v1. He doesn't believe me, but like we should try it. We should play, man. How tall are you? 5'1". Okay.

So you're not in the four club. No, thank God, dude. No. He's like, he could be a baseball player. Yeah. He could do something. There's some short. Spud Webb was what, 5'6"?

Yeah, he was probably the shortest. Okay. Yeah, yeah. He played basketball and he could dunk at 5'6 damn yeah you got some work to do i do yeah you're out in vegas a lot man i see you eating at nice ass restaurants what are your favorite places out here um i like uh probably my favorite one is villa azur so that one just kind of opened up like four months ago i've never heard of that yeah i haven't heard it's really dope it's kind of like um you know like club vibes meet like you know fine dining i don't like going to clubs but i like going to

clubs i like going to dinner where it's like you know music's bumping like champagne comes out like jing and sdk yeah exactly well sdk is i feel like a little down there compared to like villas or you know okay but yeah like it's pretty loud here man yeah it is you like it yeah i think it's good yeah yeah ck is good here so why don't you go to clubs um i just can't stay up that late like i fall asleep like at 9 30 you know whoa yeah so when do you get up i get up like at six okay so what is that pretty normal that's not bad what time do you wake up? It varies. Last night, I went to bed at 3. I woke up at 8. 3 a.m.?

I thought the same, yeah. I did the same. Why? Some certain nights, bro. I was flying in. Oh, okay. Certain nights, I just can't. I just can't.

My brain is just wired. But my philosophy has changed on sleep because I'm following Brian Johnson now. Yeah, Brian Johnson. So he sleeps at the same time, gets up at the same time. He said that's the most important thing. Yeah, I'm big on naps, though. Yeah. Naps are, sometimes you wake up more tired.

So it's hit or miss, you know? One time I took a nap. Well, recently I took a nap and I didn't wake up until 10 at night. Yeah. I hate those naps. I hate those. I hate those naps. You don't put an alarm or anything like that?

I was like, I'm going to take a quick nap. I went to bed at 4. Yeah. Damn, you must have been tired that day bro i was so mad because naps you can only take like you're supposed to take like 30 minutes to like two hours or something yeah to get like optimal yeah i needed to i needed to catch up on sleep yeah i saw you had uh did you have neil patel as a client at one point um not as a client but i was kind of like interning for him i sold him um i'm kind of a big deal um dot

com so oh that's his like llc it was his llc before he had the domain okay um so that's kind Not as a client, but I was kind of like interning for him. I sold him. I'm kind of a big deal. Dot com. So that's his like LLC. It was his LLC before he had the domain. OK, so that's kind of like, you know, one thing I did with him. But yeah, I was interning for him a long, long time ago. He kind of got my foot in the door, you know. So you would recommend people to intern that are looking to get into 100 percent. There's like this big notion nowadays that like I need to get paid for my work you know or it's like um yeah i think if

you really want to like kind of move up and level up you should you should intern with high level people if you aspire to it's practice yeah yeah and then i remember i emailed gary b trying to work from for free he didn't respond but i had that mindset those people open up doors yeah so it makes it like afterwards makes it easier for life is easier for you because you're connected to them people expect like i don't know like 20 bucks an hour 25 bucks an hour you know when like the stuff that you get from them is way more valuable exactly yeah yeah how many hours were you um interning or um daily i mean i were i think i was like two three months oh so you worked too though you had a job too no i didn't get paid it was like it was like a job but i didn't

get paid no you said but outside of that how'd you pay your bills oh i was doing website design oh yeah that didn't pay the bills either though yeah neil's come a long way man he's got 600 employees now we just had him on yeah last week yeah he lives here now yeah he lives here yeah so you have 47 clients paying monthly the cash flow must be super nice. How are you reinvesting the money you're making? I'm not. I should be. What are you doing? You know what's so stupid?

Sean has put me on so much stuff, and I always get to it so late. Everything, the whole craze. Everything that he's done from crypto, he's always like, hey, bro, you should do this. And I'm like, okay, I'll get to it. And then I see him blow up, or I see him make so much money into it. And I'm like, i should do this and then you know he's going to the next like like tits when we invest in it yeah i actually didn't make money on that one yeah but a lot of friends that i know did yeah well that one dude um i forgot who what's what's was it john um the one dude that like dumped everybody when everybody kind of invested oh yeah i remember you're talking about tits yeah yeah i forgot his name was it i don't even want to say it if i but yeah i know what

you're talking about yeah dude everybody was pissed that yeah yeah i left the chat that day i think yeah you said you left the chat bro because like if you were it was my chat but i wasn't the one that dumped no yeah so people were coming at me a little bit because everybody would tell me like hey like this is a good coin you know for you to kind of check out and everybody's like okay cool everybody kind of invested and like one dude just knew that everybody invested so he dumped so hard he made like 400 grand like yeah off of all of us wow yeah so that's every shit coin he tanked it for sure he tanked it and then obviously when he tanked it everybody else was like what the i need to get my money out no no no no i mean some people put blame on me because it was in a group chat that i owned it was just a dgen chat a bunch of straight dgens

crypto was an interesting time during that coin run yep there was a lot of money to be yeah there's still money in crypto there still is coin to be back yeah i'm not touching it this time i lost so much dude yeah but you made a lot i made a lot but i lost a lot and i lost even more when celsius went bankrupt so i really didn't end up making that much yeah yeah yeah um so what's next for the pr agency um i hopefully i want to i want to like so you know chris winfield yeah yeah so they exited their company nice um so i kind of want to like, so, you know, Chris Winfield. Yeah. Yeah. So they exited their company. Nice. Um, so I kind of want to do something like that.

You know, I, I, I want to be more like the New York city firms right now. We're more like a personal brand firm, but I want to be the firms that are like, you know, exactly, exactly. So I asked him to come down to Vegas so I can interview him. So that way I can ask him a lot of questions about that. That's the trick, man. Podcasting is powerful. Why did you start your podcast? Um, I started mine to kind it's just it's just a network builder you know yeah so a lot of people love that studio

so because of that i get access to people that you know like would not normally come it's the nicest studio in vegas yeah dude i think so no offense to the mediographer they spent like what 600 six mil six mil yeah blue winded i haven't seen the uh what where is it in the wind oh yeah i see yeah yeah yeah six mil on it man oh you can't really compete with that it's a lot and and it's a win so like you know the hotel is gonna yeah they put in a lot of a lot of money do they let uh the guests stay in the rooms uh i think so yeah yeah that's that's a no-brainer just stay in the guests stay in the rooms? I think so. Yeah. Yeah. That's a no brainer. Just stay in the wind, come on the pod for now. They have beer, they have water. They

like, yes, like three, four guys. Are you interested in coming on the digital social hour podcast as a guest? We'll click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to you about business and life. Click the application link below. And here's the episode, guys. You know, running cameras and the back end stuff. It's really good. What made you want to get into like PR?

It's kind of like the easiest money I ever made. So like websites. I like that answer. The easiest money I ever made. Dude, back in the day, PR, I don't know if it still is, but PR was so lucrative. That's how I made some of my first money. Dude, back in the day, PR, I don't know if it still is, but PR was so lucrative. It was expensive. That's how I made some of my first money. Dude, yeah.

Yeah. I mean, people selling verifications at that. Yeah, people need PR. I feel like PR is important. Yeah, it is. It gets you started deals. It gets you in the door. People Google you.

And then they can make you something. If you want to be something, you can be made into whatever you want to be yeah dude we we've we fake someone's success uh by using pr you know it's like some dude some 21 year old that sold his company for like 100 million he actually didn't sell his company for 100 million we didn't know $100 right yeah basically dude no basically yeah no yeah he was and you didn't know and you know i mean he waived the three million dollar check in my face you know what do you mean? So he's like, hey, bro, if you get me impressed about this company that I sold, I'll buy out your business for $3 million. All right.

Say less. So I got to work. And yeah, he got on everything. Forbes, everything. Damn. Yeah. He started connecting with Ryan Blair, who sold his company for $760 million. Gerard Adams' company for $50.

And just like that, right away, he started getting in contact with a big amount of people. That's why PR is important. Yeah. That's why it's important. PR gets you banned, you know? You said it gets you banned? Yeah. Like, you know, it just controls the narrative.

Yeah, it does. Like, look at Andrew Tate, Donald Trump. I mean, even if something bad comes out, PR can flood the internet with good stuff. Yeah. Yeah, yeah. Do you believe in that quote where all press is good press? I don't believe in that.

You don't believe in it? Why? That's the... I mean, like, people have literally gotten canceled, you know, from PR. Well, that's now, though. Like, the council culture is so corny to me. Yeah, so corny. Because it's almost like you can't make a mistake.

Yeah. That's what council culture is, being perfect. Yeah. Bro, how? Yeah, that's what council council culture is being perfect yeah bro how yeah that's impossible that means you're one word from being counsel i'm one word from being counsel you're one word from being counsel yeah and like apologies aren't enough like when do we get when they go after the sponsors that's when i i feel like it's a bit too far well because the sponsors are dropping you like that so they're ruining their livelihood they're a part of it yeah you know so it's like well they're a part of it to protect their you saw what happened to your company yeah yeah yeah so they don't want that to happen but like yeah yeah what do you think of that speaking of pr i mean yeah i'm not for cancel culture but you know yeah i'm just not

i'm just not into that either yeah you know well it's just. It's just with the beer where they messed up is that they marketed all these decades as this drink and then they shifted the narrative and I don't think they did it on purpose of trying to offend anyone. They just did it to base the equality on it. They hired a woman

like a new woman and there was a marketing team to actually handle that. So that was her thing. I don't think she was expecting that to be the outcome. No, absolutely not. And even then, I don't think Budweiser should be counseled. Yeah, yeah. It's just, bro.

They lost $6 billion, bro. Yeah, but get it back. Like, why are we counseling them? So many other words. Everything's bad for us. Obviously, beer is terrible for you. like why are we counseling them like what so many other words everything's bad for us obviously beer beer is terrible for you now the biggest thing that they f***ed up on is like because i agree with you they shouldn't cancel them but yeah they uh it's like they don't know their like target

market or what like that's not their obviously their demographic and target market is male men coming home from work they've been marketing that you come home from work you put down your f***ing lunch box you sit on the couch you drink a beer and then. And then they changed it. They did a whole 180, you know? That's not them. They were probably just trying to attract a new audience. Yeah. And they thought it would work. Right.

Yeah. Well, they alienated the same f***ing audience that they had for years. Yeah, but I don't think, I think that's one day. I think we're going to, men are going to be back drinking Budweiser. Oh, f*** yeah, yeah. They're addicted to it. It's beer, you know? Yeah, that was one day.

I'm not a beer guy, are you? No. If I had to choose one, not really. I've never had beer in my life. Yeah, you're not missing out. You've never had beer? I've never drank a beer in my life. He doesn't drink at all.

I don't even know what a beer tastes like. Damn, I mean, it's not that good either. Nah. It doesn't smell like it's good, honestly. Nah. Anything canned in an alcohol setting is whatever. I mean. It's just not.

No. Yeah. But I also, how do you feel about with, are you into AI? Yeah. How do you feel about the voice thing? That's crazy. Them using like the voice. You know what we're doing?

Yeah, bro. How do you, how, what can you do with the voice like you can't patent your voice yeah you can't trademark your voice unless the record companies start to create clauses in the contracts that tells the artist we own your tones right and or they could ban ai like a country just banned it open ai they did yeah that's crazy yeah it might have been germany i gotta check but yeah well how do you feel that's gonna affect people's pr and brands and stuff because i now i can take your voice and yeah and basically make you say honestly like and this is my personal opinion but you know the um are you into like the

andrew tate thing i am in i would Andrew Tate. So like that voice message or whatever didn't really sound like Andrew Tate when he was talking about, I don't know what he said or whatever. So that wasn't real? I mean, that's just my opinion. I have no idea. Which one? It might be real. It's the one where he's talking about like, it's like back in the day. And he was talking to this girl and talking about how like he was going to hit her.

I don't know if f***ing exactly happened. But like, it just didn't sound like him. Did he confirm or deny it? No. He never. I mean, he was in jail. It's kind of hard to do any of that. He's been quiet, man.

I thought he'd make a statement. I know. I thought he'd go on like emergency meetings. He starts talking. Wouldn't you be terrified? They must have did something to him. Yeah. Sean, they literally

let you out. Say it if you want to so you think he's not coming back i don't think we're gonna get the same guy wow that's what i think i think he's gonna come back but tamed i think we're getting a different guy wow he he can't the loaded gun he can't shoot it no more it's it's he's he's witnessed the power he's felt it and he he knows that you know i'm only as the only power i have is none i mean we don't we got humbled we like him no i think he's a see when it comes to your power and you're exercising that i don't think you can put you you're just you are who you are yeah you know i don't think he was you know i think he was just

a man's man, you know, obviously, but I think he felt their power. Yeah. And that's what scared him. He's like, yo,

you guys can put me in jail with rats and roaches for months and not have any charges and probably threaten them and say this, that, and the third,

bro. But I don't know. I don't think we're going to get the same guy. I think he's just waiting. I think he's, I think he's playing it right. Nah. We'll see what happens.

Yeah. But back to the all press is good press thing. Like Tate pulled it off, man. Yeah. Like he's making 10, 20 mil a month and all the press was terrible. So I think there's another side of the argument, you know? I agree. But a lot of his audience is like people that can see through the

**** though. You know, people that see that, you know, some media is misinformation. Not everybody has that same, you know, there's certain demographics that like believe everything the media says right i think that's shifting though yeah oh yeah 100 i think i can't even say the word because video will get shadow banned but you know what i mean yeah just don't say it yeah just start with Oh, man. But, yeah. Moving on. But, no, that's crazy. I like those guys. I just think we've seen the last of them.

But what about Sneeko? Who's Sneeko? You haven't seen him? No. He's like his disciple. Oh, he is? Yeah. So he's coming up, too? He's coming up.

I haven't seen any of his stuff. What? I see him every day. I know. I see him all the time, dude. He was with Kanye when Kanye was like trying to, like when he was with Nick Fuentes and they were with Alex Jones and stuff like that. You don't, yeah, you're not.

I haven't seen Sneak. Oh, yeah. What? What about Fresh and Fit? Yeah, yeah, yeah. He's with them all the time. Yeah. You've probably seen him. I've probably seen him. I probably just didn't know. What about Fresh and Fit though? He yeah, yeah. He's with them all the time. Yeah. You've probably seen him.

I've probably seen him. I probably just didn't know. What about Fresh and Fit? He goes like this. He goes like this, and then he wears glasses and looks, you know? Yeah. Keith Lee does that, too. Keith Lee does that, yeah.

What do you think about Fresh and Fit? I like those guys. You like them? I like them. I think they're a little too harsh, though, on the women's stuff. You think so? Yeah. Why? Because a lot of their messaging,

from what I can tell, is like, women kind of put themselves too much on a pedestal. You know what I mean? You don't think that's true? I definitely do think it's true. Okay.

But I think that the way that they do it is a little harsh, you know? So how are they supposed to present it? Well, in a way that would make sense to women. It'll never make sense. I think so. Once you take them off a pedestal, it's not going to make sense. You ever said no to present it? Well, in a way that would make sense to women. It'll never make sense.

I think so. Once you take them off a pedestal, it's not going to make sense. You ever said no to a woman? It's tough to generalize too. It's tough to generalize all women too. Oh yeah. I mean,

you can't blanket all women. I think they're speaking to a certain percentage of women. Cause not all women are like that. And I say that all the time. They're not all. I don't even think their, I don't even think their audience is women. You know,

I think their audience is more men women watch so they can get mad yeah get reactions to all that dude it's been a pleasure any closing comments

where people can find out more about you you can follow me on Instagram at Ulysses that's it thank you that's a fire handle

Wayne you can follow me on Instagram at the creator it'll pop up somewhere right here Sean Kelly here

Digital Social Hour. Thanks for tuning in, guys. See you next week. Peace.