Digital Social Hour - AI is Taking Over Hollywood: Inside The Digital Takeover | Chris Massey DSH #970

Episode Date: December 11, 2024

🎬 AI is revolutionizing Hollywood and the entertainment industry like never before! Join us for an eye-opening discussion about how artificial intelligence is reshaping the future of movies, TV, an...d digital content creation. Discover how AI technology is transforming everything from actor licensing to content production, and learn why industry professionals are both excited and concerned about this digital revolution. We explore the fascinating possibilities and potential risks of AI in entertainment, including the use of deepfakes, digital resurrections of performers, and AI-generated content. Get ready for shocking insights about how AI could replace traditional roles in Hollywood, from scriptwriting to acting, and what this means for the future of entertainment. We dive deep into the controversial topics of image licensing, digital rights, and how AI is already being used in ways you wouldn't believe. Whether you're a film buff, tech enthusiast, or just curious about the future of entertainment, this episode reveals the stunning reality of Hollywood's digital transformation. Learn about the technology that's changing the game and what it means for the future of creativity in the entertainment industry. 🎥 Perfect for anyone interested in: - The future of entertainment - AI technology - Digital rights - Content creation - Film industry trends - Hollywood innovation Don't miss this fascinating look into how AI is reshaping the entertainment landscape! 🎬 Subscribe for more insights into the digital revolution taking over Hollywood! 🚀 #fullsailuniversityreview #digitalvideoproduction #sonyfs5 #filmvsdigital #lafilmschool CHAPTERS: 00:00 - Chris Massey in Vegas 01:25 - Chris Massey Acting Career 04:37 - Rap Country Songs Discussion 07:41 - Growing Up Quickly in Showbiz 12:32 - Zoey 101's Success Story 13:43 - Siblings Nominated for Daytime Emmy 16:54 - Impact of Zoey 101 on Kids 17:27 - Opportunities After iCarly 21:27 - Revival of Sitcoms 28:26 - Decline of Live Audience Shows 31:20 - Experience with Stand-Up Comedy 39:14 - Discussion on Cancel Culture 42:05 - Influencers as New Celebrities 45:33 - Getting Married in Las Vegas 46:50 - AI and the Future of Acting 51:14 - Importance of Owning Your Masters 58:03 - Understanding the Entertainment Industry 59:45 - Creating Your Own Projects 1:03:56 - Where to Find Chris Massey APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: jenna@digitalsocialhour.com GUEST: Chris Massey https://www.instagram.com/chrismasseytmb/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:01:31 Country is one of those things is like another thing It's kind of universal as well a lot of people will say they don't listen to country But then you put some shit on and they're singing that shit right little Nas X was my gateway in the country Remember that song of course. Oh my gosh All right guys got Chris Massey here today, thanks for coming on man Sir how you like in Vegas? Yeah Big gambler, huh? Big gambler, but like when I come to Vegas, I like to get yeah because the way I see it is like
Starting point is 00:02:11 Vegas is expensive as hell if you want to get a cheeseburger like 25 real So I'm like, I'm not gonna put that $25 on the craps table, you know, that's how I look at crops It's the most fun. Yeah, it's fun. You get on a good crap streak, it's invigorating. Oh yeah, oh yeah, yeah. Hell yeah. I'm trying to learn baccarat though. That's the best odds. Yeah, that's the one I'm trying to,
Starting point is 00:02:31 I'm trying to like. All the math nerds and Asian people, you'll see them there. Oh yeah, oh no, I see it all the time. And I'm always kind of like, I'm always scared because I don't know, I gotta know it really? Like, craps is really easy for me. It's like pick a number and you're there.
Starting point is 00:02:43 Yeah, craps is easy, but it's it's pretty bad odds Backer up especially if you're betting like nine and like all the numbers and stuff But yeah back rats the game man. Yeah, I'm gonna learn it You gamble on Florida where you're up? No, I'm in LA. Oh, you're not Okay, so neither one of those well, LA has casinos, but they don't have the games that I like to play. Because California doesn't have dice. Oh, really?
Starting point is 00:03:09 No, so like, matter of fact, me and my boy, Malcolm, no, Griffin, we went to, what is it, the Commerce Casino or something? And they had craps, but it was cards. And I was like, what is happening right now? It was a real craps table, but there's a dealer that just flips over cards. What? And I was like, this is the right now? It was like real craps table, but there was like a dealer that just flips over cards. And I was like, this is like the most cheating way
Starting point is 00:03:27 of playing cards ever. I'm done. I went there one time and I was like, I'm good on this. That sounds so rigged. Yeah, exactly. It's pretty bad. Damn, craps or cards. That's not even fun.
Starting point is 00:03:36 Cause the fun of the game is throwing the dice. Cause when you throw it, you feel like you have some control, even though you probably don't. Yeah, not at all. People have techniques about hitting the wall and stuff. Yeah, but it's all in your head man But what else you've been up to you've been acting. Yeah. Yeah, man. I've been acting Just did BMF
Starting point is 00:03:55 Episode 307 Yeah, I was fun. I got to play a gangster. Oh, yeah. Yeah. Oh, yeah. I've never seen you in that type of role Yeah, it was fun. Well, I've done it before. There was a show called The Quad. It was on BET years ago. I did an episode there where I kind of did something like that, but this was like my,
Starting point is 00:04:16 this one was really fun. I liked it because BMF is a really good show. It's 50 Cent's show, obviously. Yeah. But it was really cool chance to like film that one. Yeah. Because I'm actually a big fan of the show as well. I love it, obviously. But it was a really cool chance to film that one. Because I'm actually a big fan of the show as well. I love it, man. 50s been crushing it.
Starting point is 00:04:30 It's killing it right now. Who would have thought you could transition from music to that and just kill it? Man, you know, but it's funny because I tell people a lot of times, there's, I think, honestly, truthfully, most of the rappers that did transition are all very successful. Even starting back with Ice Cube, right?
Starting point is 00:04:51 Like Tupac, you know what I mean? It kinda goes back to a very, I don't know, it's a lot of people say that, but the formula has worked. It's worked, Lil Dicky. Yeah, yeah, yeah, Lil Dicky with this show. Yeah, I mean, he's not even making music anymore. He's just. Yeah, and he was really good too.
Starting point is 00:05:08 I always liked his music. I miss him, dude. Yeah, I always liked his music. Have you seen his freestyles? Yeah. Oh my gosh, bars. Oh yeah, he's always been talented. I mean, you know, I always say like most of the white rappers
Starting point is 00:05:21 like when they can get all the audiences, you win. When everyone messes with you, fast forward, you're in there. You know what I mean? It's like, you're locked in for sure. Lil Dicky's one of those. He's one of those, Mac Miller was one. Oh yeah, Mac Miller for sure.
Starting point is 00:05:36 Eminem, who else is white and killing it? I think even- G-Eazy? Well yeah, G-Eazy. But I gotta shout out to my boy, who, you know, he's not as famous as everyone else, but he's one of my favorite rappers of all time, and he's Kapo.
Starting point is 00:05:53 Kapo? Kapo, I'm gonna send you his music, you gotta check it out. He's from like, Dothan, Alabama. He's like country, but he's got like the sauce and the swag. He's like, bro, he's so hard, bro. He's like one, but he's got like the sauce and the sweat. He's like bro, he's so hard bro. He's like one of my favorite rappers.
Starting point is 00:06:08 Well dude, there's like rap country songs now. Have you seen this with Migos? Yeah, yeah. It actually sounds good. Oh yeah man, I mean country is one of those things that's like another thing. It's kind of universal as well. A lot of people will say they don't listen to country,
Starting point is 00:06:21 but then you put some shit on it and they're singing that shit right along with you. 100%. Lil Nas X was my gateway in the country. Really? Remember that song? Of course. Oh my gosh.
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Starting point is 00:08:02 You say you don't know that song, you're lying. Like, you're lying. Oh my gosh, I used to you don't know that song, you're lying. Like, you're lying. Oh my gosh. I used to hate country, but that song was way too catchy. Oh yeah, it was a hit. It was definitely a hit. I'm not big on like, old, like actual country though, I'd say.
Starting point is 00:08:15 Okay, I mean. Like, do you listen to country country or like? Like, do I put it on on my own? No. But, do I like listen to it? Like, I'm very like, I'm very cultured in a way where I listen to a lot of music, man. And I think it was also kind of like growing up on my show.
Starting point is 00:08:34 Like Sean Flynn, who played Chase on my show, he introduced me to a lot of music that I would never have listened to in my life, and I became a fan of it. There's one group, I always talk about this. There's a group that was called Sigur Rós. I don't know if you've ever heard of it. I've never heard of it.
Starting point is 00:08:53 Yeah, me neither. And it's crazy, they're like Icelandic, like they're from Iceland and they don't sing melody songs, it's like just sounds. It's like weird. That's actually cool. Yeah, it's kind of, it's like just sounds. It's like weird. It's like. Yeah, it's kind of, it's like I'm beyond like sounds.
Starting point is 00:09:09 Like this guy, he makes like these very high pitched notes and like noises, but it's like not like, you know, the regular formula, if you would, of music. But it's really good though. Like I used to like listen to it on the plane to like go to sleep and shit. It's like weird. But like, you know, I was always like
Starting point is 00:09:28 introduced to new music as a kid. So like my palette for songs is kind of like all over the place. Like people get in my car and they're like, bro, we listened to a trap song, a Frank Sinatra song, a Whitney Houston song, a Lil Wayne song. I'm like, yeah, I'm like, my brain's kind of like that. You just appreciate music. Oh yeah, I love good music. You just find the beauty in every genre. Yeah, like my kids. I'm like, my brain's kind of like that. You just appreciate music.
Starting point is 00:09:45 Oh yeah. You just find the beauty in every genre. Yeah. Like my kids, when they're in the car with me, they're listening to like James Brown, like Ray Charles, like Mariah Carey, Boyceman. Like I kind of switch it up a lot. Like I don't, especially for my kids,
Starting point is 00:09:57 like they don't listen to like any rap music. I'm with you on that. I think the programming with rap. Oh yeah. Like they don't listen. I mean, it's just gotten like so crazily out of hand. With the drugs and violence. Yeah, you know, and for me,
Starting point is 00:10:11 what I do is I let them hear good music, good, cause I want them to understand quality music. So that way when they do hear other stuff, it's kind of like, you know what I mean? Yeah, yeah, yeah. Cause that's how I grew up. You know, like when I grew up, we would go on like trips and stuff with my mom and my dad,
Starting point is 00:10:29 and like my mom would have like all the boys to men stuff, the Whitney Houston, and you know, Tony Braxton, all this kind of stuff. Like that's kind of what I grew up listening to, you know? I feel that, did you feel like you had to grow up quick? Cause you were working at a young age? Yes and no I
Starting point is 00:10:50 Think we grew up quick in a way that we learned how to communicate with people And adults a lot better than most people. Yeah But I don't think we grew up quick in a negative sense just due to the fact that like my dad Both of my parents kept me and my brother very grounded. Oh, yeah we grew up quick in a negative sense, just due to the fact that my dad, both of my parents kept me and my brother very grounded. Yeah, so we would be in LA, we would do our shows, we would do all these appearances and all this kind of stuff and then when we were done, my dad would be like, all right, are we filming?
Starting point is 00:11:20 We're done filming? You're done filming? Okay, cool, we're going back to Atlanta. And when we would go back home, we were kids again. So we would be cutting the grass and cleaning the pool and doing chores around the house. And like, it was, he took us out of that mode of like, you know, because there is a,
Starting point is 00:11:38 it's an interesting world when you're growing up as like a child actor and child star, because you do have the power to demand pretty much anything at any point from adults. You can be like, hey, can you go get me a bag of chips and water and hey, I wanna order a pizza. Can you get me a pizza? You can do that.
Starting point is 00:12:00 You know what I mean? And it's like, because of the fact that you're the star of the show, this person is here to basically fulfill whatever it is you need or want while you're on set. And my parents did a really great job of saying like, hey listen, you know, even when you're on set and we're asking for these things,
Starting point is 00:12:20 we still had to be respectful. We still had to be like, hey, oh thank you so much. You're like, oh could you please, could you please go get this for me? It wasn't like, go get me a sandwich. You know what I mean? And I've seen it. I've seen it with other people in that area who were just like, kind of abuse that power.
Starting point is 00:12:37 But for us, my mom and dad would check us really quick. And especially if it was something we could go get, my dad would be like, no, you go get it. It's right there. What the fuck are we talking about? Go get, and especially if it was something we could go get, my dad would be like, no, you go get it. It's right there. What the fuck are we talking about? Go get it, go grab it. But if it was like, if you're on set and you can't,
Starting point is 00:12:53 they're like, we need you to stay here, I could be like, hey, could you please go grab my water for me, thank you so much. So it was a... As the world's population grows, so does the need for resources like potash to support sustainable food production. This is why BHP is building one of the world's most sustainable potash mines in Canada. Essential resources responsibly produced. This is what BHP has committed to Canada.
Starting point is 00:13:19 The future is clear. It's happening now at BHP, a future resources company. To discover how, visit bhp.com slash better future. Pulling us out of it kinda kept us to where we understood there's a big difference in when you're on set and when you're not. Cause my dad always said, look, when you're on your shows and you're on your set, I got it, you're working. When you leave there, you're my son.
Starting point is 00:13:47 You know what I mean? That's your mom, so cut that shit, basically. That stays on set. That's important, man. I feel like a lot of child stars did not have the... Oh yeah, no, a lot. Yeah, a lot. Now there were some that were really good as well.
Starting point is 00:14:01 You know, we grew up with a lot of them, so it's like, we got a chance to see who was who and who wasn't. But I definitely feel like the ones who did kind of have that kind of kept a little bit of the longevity in it. Absolutely. Cause a lot of them just can't recover, right? No, and it's sad, you know, cause,
Starting point is 00:14:20 and a lot of times, I mean, we would see and we would know who the ones that were gonna be that. Oh, you knew in advance? Oh yeah. You could tell because you're like, all right, this is not gonna, this is gonna burn out real quick. I mean, cause you know, you're just,
Starting point is 00:14:37 you know, a lot of people were bigger than who they actually were. Ego. In their ego, yeah. Yeah, that ruins a lot of different things, man. Absolutely, absolutely. And in this business, you can't have it for multiple reasons, right?
Starting point is 00:14:49 I mean, and I think it's like that with anything, any business whatsoever, but there's always tables that are turning, right? And I've seen it happen where there's this person who's here, he's fucking huge, and this person's here, and this person talking down on this person, and shitting on this guy, and now this guy is up there, where the ceiling is, and now you're here,
Starting point is 00:15:13 and you're like, oh, I remember, oh, that's my boy, and he's like, nah, he used to shit on me, like, you're not my boy, like, you know? And I think that's another cool thing with us, is like, you know, we always root for all of our people that we grew up with and we were around in our era. And when we all see each other, it's always love. You know, like you might not see them every day,
Starting point is 00:15:34 you might not talk to them on the phone every day, but when we run into each other in passing, it's just like, oh my God, and hugs and kisses. And you share that bond, right? Yeah, you share that bond of like, man, we grew up in this shit, you know? Yeah, for sure. It's kinda cool.
Starting point is 00:15:48 So I'm like, for me it's fun, cause I'll be somewhere and I'll see like, you know, Miley on a billboard or some shit, or I'll see like some of my castmates in a new movie or something, and I'm like, oh shit, look. That's awesome, yeah. You know, and it's fun.
Starting point is 00:16:01 You know, it's always fun and it's always love. I love that. Do you think having your brother throughout the process really helped you too? Hell? Yeah? Yeah? Yeah? I think it was a I think it was really cool because my brother and I were like we also have a kind of a cool record where we're both the only siblings to be nominated for a daytime Emmy On two different shows.
Starting point is 00:16:25 Yeah, so we both were nominated for Emmys at the time. He was nominated for That's a Raven, or his show was nominated, and my show, Zoe, was nominated. So we were both in the, because most siblings back in our era were on the same shows. You get like Tia and Tamara were on Sister Sister,
Starting point is 00:16:42 you get like Dylan and Cole, they're on Sweet Life. You know, everyone, but we were the only two that were like separate. Yeah, I didn't even think about that one. Yeah, separate shows, separate networks. Oh yeah, separate networks too. Yeah, yeah, so that's pretty cool. That is a random thing, but yeah,
Starting point is 00:16:56 I can't even think of siblings on different shows right now. Holy crap. Yeah, it's, you know, it was a really cool experience because we learned that actually while we were there Oh, yeah time in me who were doing interviews and they were like, do you guys know that you first? I'm like, no, we didn't know that that's kind of cool. You know, so did you know Zoe was gonna take off right away? No, I didn't you know, um It was exactly funny. I was talking about this
Starting point is 00:17:23 Recently I was actually on the set of my brother's show, of That's a Raven, and I used to, that was like my most fun memories of all time when I was a kid, because That's a Raven was like, really like a family atmosphere, whatever, it was like everyone knew each other for years and stuff. So I was on the set, I had auditioned for it one day, and I was on set playing basketball or something, my mom she came down the hallway. She's like
Starting point is 00:17:50 You booked that show that you audition for and I'm like really? Okay, like, you know and um Originally, I actually auditioned for chase. Oh, yeah. Yeah, I would have been crazy Yeah, so I auditioned for chase and then then I think, I guess they kind of like created this Michael character for me or whatever, and I was a, I think I had a guest starring role technically on the pilot, and then I guess after they, you know, tested it, when they got picked up, they were like, all right, you're a series regular.
Starting point is 00:18:25 So that was fun. And you know, when we first filmed it, it was a really cool experience for me because I did a lot of different shows when I was younger as well. Like just guest starring roles, like I did the Parkers, I've done Yes Dear, which was another show that was back then,
Starting point is 00:18:43 the District and and the practice. It was a bunch of different little things when we were kids. We just kind of do different shows here and there. Like, Everybody Hates Chris, shit like that. That was a classic. Yeah, so that was my first role where I had a full-time gig. So for me, it was really fun, but the real cool experience was we were fully on location.
Starting point is 00:19:10 So most of the shows, especially the kids' shows at the time, were all on a soundstage. So like My Brother's Show, That's a Raven, Cory in the House, Sweet Life, Hannah Montana, all that were on on sound stages. So we were completely on location. We filmed in Malibu. You know, we got the beach.
Starting point is 00:19:30 Yeah, that campus was beautiful. Yeah, like right, we're at Pepperdine, we got like the full campus. So that was the really cool part, but when I realized it took off was the second year when we went back to film the second season at Pepperdine because we filmed in the summer. So there were a lot of camps and stuff like that
Starting point is 00:19:54 where people would send their kids for the summer camp. So those kids were our demographic. So that's when it got hectic. There would be fans trying to come up and see the cast and we would go to have lunch and where we used to eat lunch at The cafeteria used to be like super quiet and now there's like screaming girls there Yeah, so it got like it was like a full like turnaround from the first season to the second season And that was when I like realized like okay, this thing is pretty big. Dude, every kid watched that show growing up.
Starting point is 00:20:27 Damn. Three seasons, right? No, we did five. Oh, five. Yeah, so I think on paper it might be four, but yeah, I think one season was 20-something episodes. So the first two seasons were 13 episodes. Got it.
Starting point is 00:20:45 And then the third season also was like 13. And then the fourth season was like 23 episodes. So they kind of like stretched it. Got it, got it. And the movie too, right? Yeah, and then the movie as well. Yeah, so. Were the opportunities crazy after that show?
Starting point is 00:21:00 Were people just knocking out your door left and right? Yeah, and yes and no. So there's like a really fine line when you're a child actor, right? So there's like the moment you're done, like so for instance for my show, we were done when I think I turned, or I was about to turn 18.
Starting point is 00:21:23 I think we like ended on like the end of 2007, and then like 18 is when like, my birthday's in January, so maybe a few months later I was 18. So, you know, from 13 years old is when I started, to like 17, turning on 18, it's like now you're in that transitional stage, right? So, you're getting your money, you're getting your money, you're finding yourself,
Starting point is 00:21:49 you're dating girls, and you're doing, now you wanna be outside with your friends and have fun. So there were a lot of opportunities that were presented, but there was like this other side where you're just like, I kind of want to just like hang out and like, kind of like, you know, because you got to understand for, what, I guess all of my high school and like in the middle school, all those years I was on set, you know?
Starting point is 00:22:22 So it's like, and then when you're not on set, you're still constantly auditioning and you're doing this award show and you're presenting this award here and you're going to all these different things and functions and so it's like, it was constant. It was never just when you're on set. Every day is something, right?
Starting point is 00:22:42 So we used to do autograph signings. That was back in the day that was like back in the days Yeah, back in the day. It would be like about autographs. Yeah exactly right like we used to sit and I'll never get it It would be like You know we would do like there was a thing called the Ronald McDonald Foundation with McDonald's and we would have the whole entire Universal backlot And they would just have every single kid that was on a TV show would be there.
Starting point is 00:23:08 We would sign autographs for basically all day. Your head would be falling off. Yeah, literally stacks of headshots. And we were just like, we're sitting next to each other, like, is your arm tired? My shit's done. But those used to be some really, really fun times, man. I think that the culture of film and television
Starting point is 00:23:36 kind of has obviously swayed away from you. I mean, most shows don't even do 20 episodes anymore. It's like five to 10. Yeah, like most shows now, you're like getting a good like five to eight, honestly, for being honest. But even the top ones, 10 might be max a season. So I think we kind of were the end of like that golden era
Starting point is 00:23:58 of like television where people come up to me all the time and they're like, man, you're my childhood, man. Like, you were my childhood. And I'm like, that's a really cool, warm thing to hear. But it kind of sucks because my kids, they don't have shows like that. My oldest is nine. And I took her to the Kids' Choice Awards last year.
Starting point is 00:24:24 And I was like, she's gonna be so excited She's gonna get to see her favorite You know people or whatever and She was like all she wanted to meet were influencers That was it like not one. I think there was one or two girls that were like on a show I think like Henry Danger, so, that she wanted to see, but everyone else was influencers. Crazy, times have changed, man.
Starting point is 00:24:49 Cartoon Network just went under. Really? Did you see that? Yeah, like a couple weeks ago. Wow. So I wonder how these networks are gonna adapt, because now people watch stuff on Netflix and Hulu and stuff. Yeah, man.
Starting point is 00:25:00 I think it's good, but I also think that what I truly believe is they need to bring back sitcoms. Right, like I think that all of your streaming platforms, they're going with the fact that people are, they're trying to change kind of the landscape of film and television, but I really do believe that sitcoms were like something that people looked forward to, like, you know, and obviously maybe the format
Starting point is 00:25:30 can change up a little bit, but I think people, like, don't get me wrong, there are a lot of great shows that people watch and they love to watch them, but something about that sitcom and that live audience that just did something, right? Like, because when my brother's show, for instance, that's a raven, they filmed in front of a live audience. audience that just did something right like because When my brother showed for instance, that's a raven. They filmed in front of a live audience Hmm, so I didn't know that yeah, so that was like so those laughs were real all real. Yeah, I thought they just added those No, that was all real now. What it was it was the most fun experience
Starting point is 00:26:00 And I think that was why as a kid I really enjoyed enjoyed being on that set. Because my show filmed like most shows film now, right? You're just on set, filming, you go home. But on my brother's show, they would do a table read on Monday. So they would go out and they would have, you would get there early on Monday, all the cast, whoever's the guest stars would be there. We would all sit in a big room, big table. The producers, the writers, the cast, the cast, whoever's the guest stars will be there. We would all sit in a big room, big table,
Starting point is 00:26:26 the producers, the writers, the cast, the director, they all sit there and they would read the episodes fully through the entire episode. So they go from start to finish with everyone reading their roles, right? So then Tuesday comes around, they block. They just say like, okay, you're gonna come in through here, they go on the set and they kind of block through the shots.
Starting point is 00:26:48 Wednesday they do the same thing, rehearse. Thursday they film, and then on Friday they bring in a live audience. So on Fridays, that was my most fun because I used to love just being a part of it because it was such a unique experience where your favorite TV show, you could go sit in the audience and watch them film it.
Starting point is 00:27:13 Right? So you got people that are like super crazed fans, all this, they're in there, they get a chance to be right in front of you. And it's like a play almost, right? And for me, I felt like that was like a very warm part of television that has been kind of taken out of the equation, right?
Starting point is 00:27:34 And I feel like with Netflix and Hulu, you guys are, it's still big enough to where a great sitcom will still work. You know what I mean? Where you could have people come in, sit in the live audience and watch it. Because some of the funniest moments happened while you were on set watching them film.
Starting point is 00:27:51 You know, because as a director or as the producers, they would go off the laughs, right? So you might have wrote something that was funny, and let's say Raven did this joke four times and people laughed but they didn't really laugh. Now Raven does something that no one wrote down and the entire audience goes crazy. They're laughing, they're falling out their seats,
Starting point is 00:28:14 and then the director goes, we're using that. I love that, so it's kind of improv. Oh yeah, a lot of it was improv. Wow. Oh yeah, a lot of it was improv for sure. And a lot of the great shows that we watched back in the day, some of the funniest moments were improv that they kept.
Starting point is 00:28:30 Because of the fact that you wrote something down, it was funny, but what this person did was a little bit funnier, and it was a unanimous decision. You couldn't go in there and go read it how it's on the paper. Because guess what? This person just trumped what you wrote on that paper. Because now everyone is screaming, laughing.
Starting point is 00:28:49 They're like, and then now the director might go, hey, do that again. Try it one more time, do it one more time, just like that. She does it again or he does it again, and it's funny and everyone laughs again, and they're like, all right, we're keeping that. Scratch what we had at first, we'll just keep that, it's gonna be a part of it.
Starting point is 00:29:04 So I think it also helped with the creativity of television. Because now everything is so by the book, everything is so scripted to the point where it's like, stick to the script, stick to the script. Because guess what? You don't have that backing of the audience. You don't have that backing of like a raw moment
Starting point is 00:29:24 where no one was expecting it and everyone died laughing. that backing of the audience. You don't have that backing of like a raw moment where no one was expecting it and everyone died laughing. And you were forced to put it in there. Because that was a really cool thing too. And I think that's why, even with me, like when I did BMF, I improved a few times in there. And a couple of the actors who were there were kind of like,
Starting point is 00:29:46 damn, you're just saying whatever the fuck you want to say. And I'm like, but I came from that era where it's like, look, all right, this is cool, but this is how I would have did it, or this is how I feel like it should be said. And one of the cool things about that is when you watch the show and you sit back and go, all right, you watch it for the first time,
Starting point is 00:30:06 you go, let me see what they kept and what they didn't keep. And then you watch it and you go, okay, I created that line, that line didn't exist, I said that shit on my own. And then you realize, okay, that's what to me is really truly the art of film and television.
Starting point is 00:30:25 Is being able to express kind of your feeling of how you would want this to be interpreted. You know, like I watched the thing the other day about Denzel's line in Training Day. The King Kong ain't got shit on me. And their director, Antoine Fourquon, says that was completely unscripted. It wasn't in the script.
Starting point is 00:30:49 Right? And those are those things where it's like, when you come from that side of the film and television side, you understand those are the best moments. Because you can't, you know, who would have thought that while they just had the cameras rolling, he just said this, you know what I mean? And not only him just saying it,
Starting point is 00:31:09 but that being the most iconic line of the entire movie. You can't write that. You can't write that, you know what I mean? So it's like, those are the things that I pride myself on is like, just trying to be a little bit different. Like obviously, you know, you stick to the script as much as you can and like, you. And also, knowing when to back off. That's what a lot of people don't have.
Starting point is 00:31:30 It's like, knowing like, okay, you're trying this and the shit's not working, like leave it alone. You know what I mean? Like that's another skill that a lot of people need to adopt is like, okay, look, you can try it out. But if it's not working the way it should work, leave it alone. Go back to what's on paper,
Starting point is 00:31:48 and I just try to give it a kind of a variety of things sometimes when I'm in there. Absolutely, I love that. Seems more natural too. It's like, you could tell it's just from the heart. Why do you think studios stopped going away from live audiences? I don't know.
Starting point is 00:32:07 I think it may be a mixture of a lot of things. Probably liability, maybe. People are getting riled up. Well, no, I mean, like we never had any bad instances on our sets or anything like that. But I mean, I think that nowadays, like, for some reason, I feel like people are a lot more afraid of people. Maybe COVID did it. COVID is one thing.
Starting point is 00:32:30 But just, I don't know, maybe all these school shootings and kind of security risks and stuff as well. But I'm not sure what it is, but that feeling, man, was like, it was something about it that was just amazing. You know? Yeah, it sounds incredible. I mean, because even if you think back to the old days, like, I Love Lucy, it was the same thing.
Starting point is 00:32:51 Right, that was black and white television, but it was still a live audience who were sitting there watching this person act out these things, and they're dying laughing in the audience. And it also created kind of like the security and the fact that like, oh, this is funny, right? Like when you hear the laugh track go off,
Starting point is 00:33:12 you get your laugh kind of out of it almost, right? You're like- No, it makes you laugh. It makes you laugh, right? Or sometimes even me as a kid, like I remember not knowing, sometimes you'll hear a joke that you probably didn't get, kind of went over your head, but you would see everyone else dying laughing,
Starting point is 00:33:28 so you're like, I guess that's funny. I guess that's funny, why is that funny? So it kind of teaches you what's what, and I don't know. I don't know why they did it, but I think, truthfully, if they brought it back, I think it would create such a cool, nostalgic moment for people.
Starting point is 00:33:46 I agree. Because even towards the end of a lot of shows, a lot of sitcoms, they were starting to use the laugh track. So you weren't wrong on the fact that like, oh, I thought they just put that in there. But it was only towards the end of like, the sitcom era when they went away from live audiences. Yeah, yeah, something special about,
Starting point is 00:34:08 they might be worried about just social media leaks, like with phones. That part too. Because when I went to the Kevin Hart Show, they made us lock our phones. Yeah, yeah, they do that a lot in stand up though. Oh yeah. Yeah, well because they have to,
Starting point is 00:34:19 because for one, a lot of comedians, they work on their material in a lot of different places. So one person leaks it, and it's like, I heard that joke already. That's kind of why. It's like, because when they're going to city to city to city, they're saying the same jokes. And you're a new audience, so you're like,
Starting point is 00:34:40 oh my god, this is hilarious, but he said it in Houston, LA. So when it leaks, if it leaks on the internet and everyone watches the whole thing, it's like, all right, we've seen your set now. Now you gotta switch it up. I feel that. Would you ever do stand up?
Starting point is 00:34:53 Oh, I do it. Oh, you do it? Oh, I didn't know that. Yeah, I do stand up. I work a few places. There used to be a place on Sunset that I used to do, Sunset Rooftop with my boy Cameron Torry. That's Joe Torry's son.
Starting point is 00:35:10 He's a great up and coming comedian as well. And then I also work out of Uptown Comedy in Atlanta. So yeah, my boy Darryl Quick down there, he always calls me up, he's like, hey man, what you doing man? I'm like, I'm chilling, what's up? Bring your ass down here, man. Come on, get on stage.
Starting point is 00:35:27 Oh, so you nice. Yeah, cause he actually, like I went to do one where I was like, kind of like, you know what? I want to try it out because people always tell me like, bro, you're funny as hell, bro. You need to do stand-ups. I went up there and did it. And I purposely went up without any material.
Starting point is 00:35:46 Right, so I was like, you know what I'm gonna do? I'm just gonna go up here, I'm just gonna talk shit, and I'm just gonna like, just be myself and see if that will get laughs. Because I think the main thing that I incorporated into my standup is, we learned a lot of things when we were young, one being know your audience, right? So I've always remembered that as a kid
Starting point is 00:36:10 and I kinda put myself in a position where I'm like, okay, well look, if I go up here, like I'll literally sit in the back and just watch everyone. I'm looking at this guy, this lady, how she's drinking her drink, how many drinks this person ordered, how much food this person ordered, all this shit.
Starting point is 00:36:27 And I'm just like, okay, I'm like, all right, I'm gonna talk about this guy. I'm gonna ask this lady a question, she looks interesting, right? And I'll just, and what I'll do is I'll go up and I'll go off of that, right? And then I'll kinda, I may have a few things in my head talk about, right, or like maybe like something
Starting point is 00:36:44 about the city or something like that, but that was how I started. So now I'm getting a little bit more seasoned where I'm like, okay, now I'm writing material. Because Darryl, the guy I'm talking about in Atlanta, he runs that club there, and he basically was like, yo man, he was like, you're naturally funny, but in order to take it to the next level, you gotta write some jokes. So I'm like, yo man, he was like, you're naturally funny. But in order to take it to the next level,
Starting point is 00:37:07 you gotta write some jokes. So I'm like, all right, cool. So now that's what I really pride myself now on is writing the jokes, setting up the punch lines, dropping them, and then when you see, when you first get that feeling of starting it off, then you get to the middle, then you get to the laugh, and it's like, it works,
Starting point is 00:37:25 then it's like, all right, this shit's kind of addicting. I love that. Right, you know, it's kind of fun because it's a really hard thing to do to make people laugh. It is. And especially different audiences. Oh. Right, so for me, what I learned, like I said,
Starting point is 00:37:39 knowing your audience is, I've watched some comedians have a bad situation, right? Or a heckler, you know, something, or like the audience starts booing them. I've never been booed. Not good. Not good, for sure. Not good, but I've learned,
Starting point is 00:37:59 and that it's about knowing your audience. And some people will have set jokes ready to go, right? But they won't look out and see who their audience is. And that's where you shoot yourself in the foot, right? Because essentially it's like being a quarterback and not reading a defense, right? You're gonna get fucking blitzed. And that's what it is.
Starting point is 00:38:24 So some guys will come out and be like, oh man, I got this shit I've been working on. This shit's gonna be funny. I'm talking about fucking single moms. I'm joking, cracking on single moms. Guess what? Your fucking audience is 90% single moms. And then now you're saying jokes
Starting point is 00:38:42 and they're like, that shit's not funny. Now you got someone in the back screaming at you and you're like, oh shit I thought this was gonna work or you know, you're making you know You're making like a bad race joke or something or you're talking about a certain group of people and you're not looking at who's in the audience so for me, I've I've always stayed kind of away from Mostly racial I don't do like racial shit. I don't do too many So for me, I've always stayed kind of away from mostly racial. I don't do like racial shit.
Starting point is 00:39:06 I don't do too many. There's someone getting cancel flower now. Yeah. Andrew Schultz, yeah. Yeah, but exactly, right? So some people, and don't get me wrong, right? I do feel like comedians and a lot of comics do feel as though comedy should be a raw expression where you should be able to express yourself in any way. But it's also the environment
Starting point is 00:39:30 that we're in, things change, right? That's why you got, you know, a lot of comedians that had fucking specials that came out in the 80s had to come out and apologize like, hey man, like I didn't mean what I said back then. Shit's changed now. Certain words you can't use. Yeah, certain words you can't use. So it's like, you know, just what I said back then. You know what I mean? Shit's changed now. Certain words you can't use anymore. Yeah, certain words you can't use. So it's like, you know, just like I said, knowing your audience, knowing that times are changing. You know, you can say whatever you want,
Starting point is 00:39:54 but there's consequences and repercussions for everything. So, you know, when people are like, oh, there's freedom of speech. Well, yeah, there's always freedom of speech. You can, your mouth can open up and say whatever the fuck you wanted to say, but if I were you, I would make sure it was something that's not gonna get you
Starting point is 00:40:10 canceled or have someone looking at you in a way where they're like, yo, what the fuck was that about? You know? The old tweets thing, I mean, cause certain words were normal 10 years ago. So I'm not a fan of people getting canceled over 10 years old tweets. Absolutely, yeah, that's true.
Starting point is 00:40:23 I mean, man, you know, but it's kind of ironic that the world that we live in now, it's like, especially, you know who I feel the worst for though, honestly, are like the very old people, right? Like the people that are in their 80s and their 90s and shit. I kind of feel bad for them in a sense. This person can't help it.
Starting point is 00:40:49 If you were 85 and something and you were racist in the 50s, no Instagram or Twitter's gonna stop you from being racist now. But I do feel like it's pushing in the positive direction where nowadays you have, you know, everyone's kind of mixing and mingling a lot more than they were back then, obviously. Right.
Starting point is 00:41:13 It's like, it's not the same as it was during the segregation era, or it's not the same as it was during the Jim Crow era. So, you know, clearly, in the next 50 to 100 years, you know, I feel like the word racism will not be around. I hope so, that'd be cool. Yeah, I don't think so, because it's too many black kids with a white mom,
Starting point is 00:41:34 and there's too many white kids with a black dad. Yeah, by then everyone will be mixed, right? Yeah, exactly. There's my mom's Asian, my dad's white, or my mom, it's way too much to go backwards. I think back in the day, you had people who hated the Vietnamese just because we went to war with Vietnam.
Starting point is 00:41:58 They never met a Vietnamese person. They were just like, those goddamn Viet Cong. They didn't know, they just know what they saw in the media. And I think that nowadays, we live in an era where people question the media, and people combat the media, and they go, what the fuck? That shit doesn't make any sense, right?
Starting point is 00:42:16 But back then, it was like, if it was on TV, they were like, oh, oh, it's on 60 minutes, it's gotta be true. But now I think people are gonna go fact check things and they're gonna go. 100%. You know, you got fuckin' social media, fuckin' those guys who are like fuckin' diggin' up everything like, no, that's not true.
Starting point is 00:42:34 You know, so. Yeah, the fact checkers. Yeah, the fact checkers, man. Like, you know, it's a different time that we live in and I think it's going in a better direction than where we ever came from. I'm a fan of it. Have you been canceled yet? No, not yet. Wow, well done.
Starting point is 00:42:49 Yeah, right? I don't know. I hope never to be canceled, but I think it's all about just like steering clear of a lot of shit that's going on, man. And sometimes, like me and my brother were just talking about this, we were very fortunate to have training at a very young age
Starting point is 00:43:12 where it's like, watch what you say, watch what you do, watch who you hang around, right? And I think what's going on right now is there's a lot of people that are getting a lot of money, a lot of influence, but they're not getting a lot of knowledge on how to maintain it, how to keep it. So, you know, there's a big difference in talking with your boys when you're fuckin' saying
Starting point is 00:43:38 whatever you're saying in the comfort of your own home. There's a big difference when you're a streamer and you have cameras on and you're in your room and you're talking with your boys and you're saying some shit that probably is not good for your stream. And I think that's what's happening a lot too is people are filming so much shit
Starting point is 00:43:59 to the point where there's no real on and off switch. I think for you, right, let's say even in your situation, you come here, you set your stuff up, you sit down, you turn it on, right? There's a big difference in like, I see like a lot of these influencers are like, I'm gonna stream for 20 hours straight.
Starting point is 00:44:21 Like bro, you don't think you're gonna slip up once in there? Like, you know what I mean? Like you don't think you're gonna like up once in there? Like, you know what I mean? Like you don't think you're gonna like do something that someone's gonna be like, hey, yo, like what was that? You know what I mean? So it's like, you know, sometimes I think it's just best to like some people to like take it in, take it in spurts. You know, like do what you gotta do, get off of it,
Starting point is 00:44:39 go back to reality. Get, you know, do your stream, do this, do whatever, but kind of give yourself time to acclimate and go, OK, well, cool, that's done. Now I'm back over here. I think the cameras in everyone's faces kind of like, it increases the chances of you slipping up. 100%.
Starting point is 00:45:00 There's streamers that do 24-hour streams. Yeah. I mean, come on. There's people who do that, and then they're like, they mean, like, come on. Like, you know, there's people who do that, and then they're like, they make smoke weed. And they're like, oh, that streaming service doesn't allow you to smoke weed. And it wasn't even them, it was just their boy
Starting point is 00:45:13 that was like, oh, what's up, bro? He comes in there smoking, they're like, oh, you just got my stream shut down. Because he didn't know, he just walks in, like, oh, I thought we were just chilling. For real. I didn't know you were streaming right now, like, you know? There was one where a guy walked in a public restroom
Starting point is 00:45:26 and he brought the camera in there and he got banned. Exactly, right? So I think that's a tough little gray area for what the influence are. Cause now the influencers are, they're influencers, but they're pretty much like celebrities. These days, right? In the new days, right? They're like what you were back then.
Starting point is 00:45:47 Exactly, exactly. But going back to the training, it's like, but we knew how to be like, okay, look, someone puts a camera in your face, you're not gonna be fucking talking about something crazy. But a lot of these kids nowadays, they're just saying what's on their mind. Saying like, whatever the fuck they wanna say. And then they're like, oh you can't cancel me for that
Starting point is 00:46:07 I was just speaking what I want to say. Yeah, well, it's not how you do it here, you know I think the problem with streamers also is they have to constantly impress and one up their last stunt. Yeah, man Yeah, I see more like I think what is it? I was constant I when he likeney his friend set the fireworks off Oh, yeah, and I'm like that shit. It was it was funny, but at the same time It's like you know when you're influencing younger kids you get Some kids who may not understand that there was a guy with the fire fire extinguisher on set Right there was a guy who was there to make sure this place didn't burn down, right?
Starting point is 00:46:46 And then you're gonna get the next kid who's gonna go do that at his mom's house. He's gonna burn that shit down. And then they're gonna be like, and then guess what? It's gonna flow back somehow, someway to you, right? So I think that the responsibility of a lot of them should just be like, look, even,, even just throw a disclaimer up. Yeah. Hey, everything you're seeing right here is not,
Starting point is 00:47:07 you know, this is, you know, cause a lot of people believe a lot of things that they see now. Yeah. And I think it's important to differentiate what's real and what's like something for the entertainment of my stream or of my, you know, channel. Did you see I show speed jumping over the moving car?
Starting point is 00:47:25 Yeah, yeah, yeah. That was crazy. Yeah. But kids are gonna think they could do that. Of course. All right? They're gonna be in the hospital, their parents are gonna be like,
Starting point is 00:47:33 where did you get a dumb ass idea like that? And they're gonna be like, oh, I watched it last night. Yeah. Which is, yeah. But I commend those guys, man, because at the end of the day, they're creating something out of pure entertainment. They're owning their own shit.
Starting point is 00:47:51 They're putting it all together, just like you, man. I commend you as well for everything that you're doing. Because at the end of the day, everything always changes. It always moves in a different direction. And with you guys being on the forefront of it, it gives a lot of people hope to say, hey, you know what, there's other things that I can do to make a living.
Starting point is 00:48:09 There's other ways that I can show my talents. And it's not always exactly how our parents grew up, right? Because back, let's just say, shit, 30, 40 years ago, I mean, like, if you were a 15-year-old or a 10-year-old, or let's say 50 years ago, if you were a 10-year-old or a 15-year-old, you're getting like army brochures, you're getting, you know, fucking, you're going to the Marine Corps,
Starting point is 00:48:38 or you're gonna learn this or do this or go to school and do this, and like nowadays, you got kids who are like 10, 12 years old like I wanna be an influencer. I wanna have a YouTube, I wanna have my own podcast. I wanna have, you know, so those are really cool things that will create, you know, a lot more influence, I believe in the future than any other thing else.
Starting point is 00:49:01 Yeah, I agree. It's a new era for sure. I was on your Wikipedia. It said you got married in Vegas. Yeah, I did that. Did you do the overnight wedding? It was like, yeah, one night. Oh yeah?
Starting point is 00:49:12 I just walked in there and just did it. No way. Yeah. That's crazy. See, my previous guests did that too. I didn't know people actually did that. Well, you know what's so funny, man? Like I never, like I never,
Starting point is 00:49:23 I'm one of those people who I always wanted to do that. Because I always saw that in movies and shit like that, and I always thought that was so fun and cool too. But one day I'll probably have a real wedding and really get married married, but I just did it because it was fun. Like, that shit. Yeah, so your wife was down, She's like, let's do it.
Starting point is 00:49:45 Yeah, yeah, let's do it. How drunk were you guys? Not that drunk. Not that drunk. Like, I mean, we were pretty like, I mean, we were drinking. But like, yeah, not too faded. And then I remember it was,
Starting point is 00:49:56 we went there and then it's so funny because she actually said that it was later on, we found out like that's where I guess. Elvis? No no not Elvis Travis Barker and oh Kardashian one of them yeah one of them yes when they got married to we did it first but clearly we weren't that's wild how worried are you about AI because now they're saying AI is going to replace actors. They're going to license their image and likeness and then replace them.
Starting point is 00:50:27 Yeah, man. Yeah, AI is trippy. It's very trippy. I think, I mean, you know, not just actors, right? So I think AI is really insane because I've seen some shit in the past few weeks where it's like, even with music, right? Like, you can type in, I wanna make a song about falling in love.
Starting point is 00:50:49 And they will literally create a song that's like completely license free of a love song. Wow. And I'm like, this is gonna put a lot of people out of business, not just actors or things, but songwriters, music producers, script writers, they got them for scripts now. Yeah, there was that strike, right?
Starting point is 00:51:13 The writer strike. Yeah, the writer strike, and that's what it's about. But I think that if, you know, the higher-ups, if we're being honest, the higher-ups will do this. honest, the higher ups will do this. This is what I believe will end up happening. I believe they'll still keep a few people on payroll, right? Say, hey look, we're gonna keep a few writers here and there,
Starting point is 00:51:33 we're gonna keep this person here and there, but what they're gonna do is, they're gonna start comparing things to this, and say, which script do you like better, this one or that one? And when people go, I like this one. The more people that choose the AI version, it's gonna like fuck up a lot of things.
Starting point is 00:51:52 Because now it's to the point where you don't know what's real anymore. There was an Instagram page that I followed and it like blew my mind. I was like, I'm looking at the photos and I'm like, this girl is like perfect. I'm liking the picture and then I go, I look at it again, I'm like, is this real?
Starting point is 00:52:13 So I said this to my boy Griffin, my boy Griffin Fields, he's always ahead of everything. He works in the industry, he tells me like all the shit before it's gonna happen and he's like, yo, AI is about to do this. They're doing this with the AI and all this. I said it to him and I said, bro, is this real? Or is this like, he's like, no, bro, that's AI.
Starting point is 00:52:33 No way. I said, you're lying. Bro, I'm talking about beach videos. What? The water running up against her. It's like, and it looks so real to the point where I had to look at it a few times. I'm like, I said it to him and he goes, no, bro, it's like the, and it looks so real to the point where I had to like look at it a few times and like, I said to him, he goes, no bro, that's AI.
Starting point is 00:52:48 And I'm like, imagine that, right? Like now you're, now you're going to a space where you're gonna augment reality in real time where people are gonna be like, they're never gonna know what's real and what's fake anymore. Right, some of these actors are making millions, so from their point of view, I could see why they would wanna replace them with AI.
Starting point is 00:53:07 Absolutely, absolutely, because guess what? Now, I can license your face and pay you pennies on the dollar. Right. Well, I mean, technically I'm not paying you, but use your face, name, image, and likeness and do the same thing. They're saying they're gonna do that with dead people,
Starting point is 00:53:21 dead artists, dead actors. Oh yeah, and that's why I think a lot of these college guys need to be weary of the NIL deals. Yeah, because You know we learned at a very young age like your name and your image and your likeness is a very very very like Sacred commodity right right and I think that Everyone got blinded by the dollar to the point where they're like, oh, these guys are getting paid now. They got their NIL deals, they're all getting paid.
Starting point is 00:53:50 And it's like, that's not how you wanna get paid. Because the NIL is your name, image, and likeness. Which means, in a sense, you can really kind of, once you own that, or let's say they own it, or they lease it for whatever amount of time, that means that in this realm of this new generation of AI, that person who has the rights to that name, image, and likeness can do whatever it is
Starting point is 00:54:21 that they wanna do with it. Because you have to look at it the same way as you look at a song, right? Whoever owns the masters and the rights to a song can go license it to a toy company, they can go license it to a TV show, they can go license it to wherever they wanna go do it, because they own it, right?
Starting point is 00:54:39 They own the masters, they own it. It's the same thing with your face, and your name, and your image. So they could just use it in ads and everything. Absolutely, absolutely. And especially when you add AI to it, shit, you put a body, throw the face on there, go ahead, pay us whatever you want.
Starting point is 00:54:56 Voice is the easy part. Oh yeah, the voice is very easy, because I mean now, you know, it's a very wicked game, right? Like that's just a, that's a touchy subject because I feel like, give it five to 10 years, you're gonna start seeing lawsuits, you're gonna start seeing these guys.
Starting point is 00:55:16 They already started the Drake songs. Yeah, they're gonna start coming after these people like, yo, you know what, like you guys got my face on this, I didn't get paid for this. And they're gonna be like, oh, we know what? Like, you guys got my face on this, I didn't get paid for this. And they're gonna be like, oh, we don't have to talk to you. You forgot your name and your image and your likeness, you signed away for half a million dollars?
Starting point is 00:55:34 Right, like, if I came to you right now and I said, look, I'll give you a million bucks, but I want your name, Sean Kelly, I want your fucking face and your likeness, which is literally your height, your ears, your name, Sean Kelly, I want your fucking face and your likeness, which is literally your height, your ears, your glasses, I want all this shit to be mine for a certain amount of time. If you don't think that I'm gonna be hustling like fuck
Starting point is 00:55:56 to put that shit everywhere that I can during that time period, then you're out of your mind. That's wild. You're out of your mind, And that's why in music, when you hear these people say like, I wanna own my masters, or oh, like I'm trying to get my masters, or oh, I own my masters.
Starting point is 00:56:12 I tell people all the time, I said, the record companies have that shit in a choke hold for a reason, right? People think that music makes money on the radio. They don't understand the real severity of like, when someone owns your masters, like they can go take your song,
Starting point is 00:56:28 put it in a fucking toy, they can go put it in a movie, they can go put it anywhere they want, and guess what? When you hear a song in a movie, someone's getting paid, right? A lot. When you, yeah, there's deals to be made.
Starting point is 00:56:41 Like there's not, it's not just like someone said, oh yeah, you wanna use it, go ahead. No, someone's sitting down and there's someone on the phone saying, hey, we wanna use it. We'll use like 15 seconds of it, how much? Those artists are never seeing that money. Really? Most of them are not.
Starting point is 00:56:57 Wow, yeah, I saw Lil Wayne dealt with this, right? Yeah, most of them are not seeing the money due to the fact that the labels, like I said, they own it. Right, it's the same way with your name, image, and your likeness. Right, that's the reason why Prince changed his name from Prince to the symbol, right? It was because he said, okay, he found a loophole. Okay, you guys own Prince.
Starting point is 00:57:17 So now I'm gonna be the artist formerly known as Prince. Right, you know what I mean? Yeah, Taylor Swift did this, right? Yeah, it's the same thing. She made a whole new album. Yep. And changed a few words. Yep, because at the end of the day,
Starting point is 00:57:30 it's like they've been doing this because the system has been there for years. Has been, before we were born, people were being screwed out of shit before, right? So I think now, I think more people are just being aware and hip to it. and I think social media also helps, right? Where people can go out and talk about it, and it spreads like wildfire when you hear
Starting point is 00:57:51 that your favorite artist is, you know, trying to find out where their money is. Yeah, it seems like more of them are going independent. Oh yeah, yeah. Most of them are either halfway there, or, and a lot of times that's why they're not getting the big push that we're used to seeing from them. He used to, like, let's say you just said Wayne.
Starting point is 00:58:14 When Wayne used to drop, it was like everybody knew Wayne's dropping, his album's coming out. But it's like when you go independent, now you're depending on that core fan base because you get the lion's share of the money. But now you're not getting the machine behind you anymore. Because the machine is what keeps you at the top of the charts,
Starting point is 00:58:36 is what keeps you in the front of the headlines, is what keeps you getting nominated. It's what keeps you in the public eye. So you gotta kinda pick your side, right? Yeah, you pick and choose what you wanna do, but I think that sometimes it's best for people to sit back and really understand the business side of it. Because the business is where it's at.
Starting point is 00:59:00 You know, like, there was a toy I bought my daughter one day. When she was like really little, it was like one of those rolling kind of trucks things, she like, like a ATV type thing she rolls on. She hit a button and it played like a Bruno Mars song. Really? On the toy. And I remember saying like,
Starting point is 00:59:22 do you know how much money, just that 24-carat song being played for like five seconds on this toy, how much that deal was worth, right? And when people, they think like, oh, they sold this amount of records, they sold this amount, that's all the normal fans and normal people of the world,
Starting point is 00:59:44 that's all that they associate with how much money you make off of a song. They associate it off of like, oh, they sold two million records. That's the number that they just dangle in your face because they wanna keep people, oh, you didn't sell that many records. Okay, but the song was on every movie.
Starting point is 01:00:02 The song was on this soundtrack. The song was in this toy. Because you gotta understand, in order for that toy company to put that song in there, there had to be a licensing deal. Someone had to be on the phone, someone had to sign off, someone had to give a number, someone had to agree to it, and then they had to go, okay, that's fine, go ahead.
Starting point is 01:00:20 But meanwhile, your artist is somewhere going, I didn't see that. You know, and that's why a lot of them were finding out about records and stuff. They're like, yo, my song is in this movie. I never got a check from that. Crazy. You know?
Starting point is 01:00:34 Yeah, cause we did a, we used to do a lot of sync deals and stuff back in the day with this guy, Mason Cooper. Really great man. We used to go to his studio in a, it was a studio city, or like Valley Village, and we would go in there and we would record songs with him. And he really taught us how to put the records
Starting point is 01:00:55 into movies, TV shows, and still to this day, some days I'll get a check in the mail that'll just be like, you know, from this film or, you know, this movie played this amount of times. And then also David McKenzie, man, he was another person. We put songs in a few television shows and projects that we did, we worked with together. So we were schooled by the OGs.
Starting point is 01:01:23 They were kinda like, yo, this is how you do this. This is how you can always have a little bit of flow of money. You know, if you're, this movie does a lot, or someone watches it, you get paid. Yeah. So is it similar in the entertainment industry where the guys making it are making the majority? Yeah, but I think that in the entertainment industry
Starting point is 01:01:44 as far as like television and film, it's a little bit more even playing field, right? Because we've seen a lot of artists who are very famous, right? And they're bleeding in a way of they can't get their album out or they can't get the funding or the label is saying, oh, we paid you for your first album and oh, it didn't do well. But like in television and film, everything is very direct, right?
Starting point is 01:02:18 So it's like, that's another reason why I kinda got out of the music side of stuff because I kinda took a break from acting and really focused on music for a very long time. But what I started to notice is you have a lot of artists who are very talented, who have very great songs, but they can't put it out. You're right? I mean, you've seen it.
Starting point is 01:02:37 We've all seen it where we're like, yo, why hasn't this person dropped yet? And they're like, blame the label. All the time. The label won't fucking let me drop my records. And they're like, you know, and they're like, blame the label. All the time. The label won't fucking let me drop my records. And they're like, you know, and they're, the artist is just as upset as we are, right? But I think the cool part about the film
Starting point is 01:02:52 and television side is, once you're on a television show, you know how much money you're getting paid. Like, you know how many episodes you're doing. You know, your only limbo is just, are we coming back for another season, right? Like so That's another reason why I kind of went back to it and was like, you know what more steady Let me stick with what I know and what's definitely more steady now, obviously it's still a Industry where you have to kind of be chosen unless you create your own
Starting point is 01:03:23 Films or something that like that's. That's what I'm working on now. So I've written three or four scripts. And I'm just in the process now of the ownership of saying, hey look, I know all of the actors and actresses that are in the top shows right now because I grew up with all of them. So it's like now we're all kinda coming together where we're on conference calls like,
Starting point is 01:03:45 yo, I need you, you and you for this movie. I want you for this show. Let's all come together. We all produce it. We all put our heads together to get a good producer, get this because now it's like, we're in an era now where you can create and you can say, okay, look, you know what?
Starting point is 01:04:05 I don't have to go in and pitch this a hundred times to the network. I can go straight to my guys and go, hey, yo, let's shoot this shit and then we'll pitch it. You know, or put it out on our own and see what kind of traction it gets. Because some of the networks have lost their power, right? Because people are going to streaming services.
Starting point is 01:04:22 Absolutely, absolutely. And a lot of it is going from just some of the people that are higher up that are just not paying attention to what's going on. You know, I mean, it's just like with music. I mean, you got fans that are begging for a Lil Uzi album. You got fans that are begging for a Playboy Cardi album,
Starting point is 01:04:44 or you got fans that are begging for a newboy Cardi album, or you got fans that are begging for a new Taylor Swift album, and you have these people, these artists, that are fighting battles for themselves, wanting the same thing. They wanna put it out for you. And they're fighting the same battles that you guys are, and most of the fans don't know, they're blaming the artists.
Starting point is 01:05:04 They're like, yo, we've been waiting for fucking four years for this shit. And they're like, yo, it's not up to me. And I think that it's unfair that a lot of them kinda, they still have that mindset when realistically, as a label or as any other entity, if you could sit back and go pump this shit out, I'm sure everyone will be happy on all sides.
Starting point is 01:05:30 And, cause a lot of times, I mean, it's nowhere near as expensive as it used to be to roll out a project, right? Like, I mean, shit, you can go put a movie out and say, hey look, I'm gonna pay you and like five other influencers to talk about it and create a buzz. Right, you don't need billboards anymore. Yeah, that spreads like wildfire.
Starting point is 01:05:53 We're not paying five million dollars to have a billboard on Sunset and this and that and that, right, like as it used to be. Right, like I remember there was a place on Santa Monica, it was a building that had a humongous Apple advertisement for years, for years, and the guy who ended up selling the building, he was like, the new owner wanted to keep
Starting point is 01:06:19 the Apple logo there, and the guy goes, no, I'm buying another building, and my deal with them is moving to that building, you're not getting that deal. Apple logo there and the guy goes, no, I'm buying another building and that, my deal with them is moving to that building. You're not getting that deal. So he's like, he just sold him the fucking building. He's like, no, you don't get the advertisement space on the outside, like that's done.
Starting point is 01:06:35 Yeah, he's like, no, you can have the building though. Enjoy. Like, but you know, so now, you know, you don't have those, you know, it's way easier to pay someone like Speed. Oh, I'd rather pay Speed 100K. Yeah, I'll pay you 100K to say, this movie's coming out in October. That would convert so well.
Starting point is 01:06:52 It will converse way faster, and then you're gonna get real-time feedback, right? You're gonna get like literally instant feedback. You're not gonna have to go through, you know, days and days of, no, you're gonna see people gonna be like, that shit looks trash, or they're gonna be like, yo, I can't wait to see it.
Starting point is 01:07:10 I've never bought off a billboard personally. Exactly, right? So it's like, that's the era we are in now. Yeah. I mean, you get a, people are more, I mean, you'll see an Instagram ad that might make you go, hmm, and go on Amazon before you see something
Starting point is 01:07:25 on a billboard. Oh, 100%. Yeah. Chris, it's been cool, man. Where can people keep up with you and your next project? Okay, so my next project is a film that I'm working on that I'm also gonna direct. I'm not gonna star in it.
Starting point is 01:07:39 Probably just gonna do a little cameo in it. But it's a horror film. It's a really cool, great cast. That's my main focus right now. And you can also catch my episode of BMF, episode 307. Fun little thing. But my Instagram is Chris Massey, TMB. Yeah, man.
Starting point is 01:08:02 It was a pleasure seeing you. It was blast, dude. I gotta come back, man. Do it again. Yeah, we're gonna do seeing you. It was blasted. I gotta come back man, do it again. Yeah, we're gonna do it again. We're gonna ball. Yeah, and that's another thing we're gonna hoop. We're gonna hoop. Let's do it brother.
Starting point is 01:08:12 Definitely make it happen bro. Oh yeah. All right, thanks for watching guys as always. See you next time. Yes sir.

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