Digital Social Hour - Avoid This $20,000 Mistake: Time is NOT Free! I Ryan Serhant DSH #479

Episode Date: June 4, 2024

🌟 Avoid This $20,000 Mistake: Time is NOT Free! 🌟  Join Sean Kelly on the Digital Social Hour podcast as he sits down with the incredible Ryan Serhant in the heart of New York City! 🗽 In this eye-opening episode, Ryan shares shocking revelations about the true cost of your time and how you might be making a $20,000 mistake without even realizing it. 💸 Tune in now to discover why your commute might be draining your wallet and what you can do to reclaim your time and money! 🚀 Packed with valuable insights, this episode dives deep into Ryan’s journey from hand modeling and soap operas to becoming a top real estate mogul dealing with the 1% of the 1%. 🏡 Don't miss out on Ryan’s exclusive behind-the-scenes stories from F1 Miami, his viral adventures in Egypt, and his upcoming Netflix show, "Owning Manhattan." 🎥 Plus, learn how he's transforming the real estate industry and empowering entrepreneurs worldwide. Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 Join the conversation and elevate your game! #DigitalSocialHour #SeanKelly #Podcast #RyanSerhant #TimeIsMoney #RealEstate #F1Miami #Netflix #OwningManhattan #LifeHacks #Entrepreneurship #SubscribeNow #InvestingTips #MoneyManagement #20000Mistake #Entrepreneurship #RealEstateInvesting CHAPTERS: 0:00 - Intro 0:40 - Ryan's recent trip to the F1 race in Miami 3:12 - Ryan's experience meeting Quavo 5:05 - Ryan's recent viral wedding video in Egypt 7:30 - Ryan's experience with acne and how it affected his confidence 15:35 - How Ryan Got Into Real Estate 18:25 - Ryan's Big Break in Real Estate 22:50 - Will Millennials and Gen Z be able to afford homes 26:03 - Your new show with Chase Bank 28:10 - What are you willing to sacrifice for your lifestyle 31:18 - What’s With The Whiteboards 32:54 - Has New York Recovered 36:11 - Any Investments You’re Excited About 38:50 - What is your core message when speaking 40:46 - Anything else you want to promote or close off with APPLY TO BE ON THE PODCAST: https://forms.gle/D2cLkWfJx46pDK1MA BUSINESS INQUIRIES/SPONSORS: [e-mail] SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

on that commute. Every time I do that math, everyone's mind is blown. Like, oh, but I'm saving. It's a savings. That's what they want you to think. It's not a savings. It's an expense.

Your time costs money. If you don't think about your time that way, then you're just an employee of the United States of America. Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe. It helps a lot with the algorithm. It helps us get bigger and better guests,

and it helps us grow the team. Truly means a lot. Thank you guys for supporting, and here's the episode. All right, guys, we are here in New York. Couldn't think of a much better guest to have than Ryan Serhan here. Thanks for coming on, man. Thanks for having me having me yeah i know you got a lot of exciting things going on right now so we'll dive into some of that you just got back from f1 miami right yes yeah if i look red that's why because it was 6 000 degrees jeez it was so hot i bet yeah

danny was there he's still sweating you know i had to go get a whole new wardrobe like the day before because we went to the track twice. We went on Saturday because I'm selling Mercedes-Benz residences. Oh, nice. And so we had access with Mercedes-Benz to go into the paddock, to go on the track, to do everything and meet everyone and meet the owner of the Mercedes-Benz AMG F1 Patronus team, Toto Wolff. So we did that on Saturday. And I just remember getting there and being like, wait, wait, wait. What is happening? And like going and hiding behind a tree to try to save myself

because the sun and the humidity was so strong. Didn't help the humidity, but it's like a 10-degree difference between being in the sun and then just being next to a tree like it was just it was so so hot but then f1 was awesome it was so cool yeah i'd never been to an f1 race before really i never do i've never watched f1 that's surprising i've never seen drive why because you think i go fast no because your clientele is all ballers and billionaires and they go to events like that maybe but they've never talked to me about it they go to nba games they go to vegas like they do they they're you know some of them are into like fun extreme sports they own sports teams got it but very rarely do i have like a huge

f1 aficionado clients uh and so it's my first time but i went with one of my clients obviously and i saw a lot of other our clients there and it's like oh so we have a shared thing now yeah um and i was like dude it's just cars racing around and then i was like crying at the end when when and i won i was like so emotionally invested um and it could have been the sweat coming out of every pore on my body but it was so cool yeah, I saw a video of you saying you wear sunscreen every day. So did that help? Yeah, I didn't get burnt. Okay.

Yeah. I'm fully, I'm whiter today than I was probably over the weekend, which is super annoying. I don't like, I think because I was bathed in suntan lotion when I was a little kid, it just, it just permeated my soul. And so now it just,'m just like oh i always have suntan lotion and i wear i wear spf 20 on my face every single day in the winter wow that's intense man um you ran into quavo out there i saw that was everywhere dude quavo that was so wild it happened so fast we didn't even have time to comprehend what was happening. All I knew was we were parked next to that bridge,

uh, right before a brickle city center to try to get our drone to drone up the river and catch our Maybach as we were coming over the bridge. So we were parked in an apartment complex, like right off the side of the road. Yeah. And, uh,

we're sitting there and then this escalate rolls around, comes up and pulls up right up next to us all the windows go down these guys are looking out at us looking at the car and they all get out like oh my god what's happening and then we see it's quavo and i look at danny he's in the back seat i'm like he's like wait bo quavo i don't know i don't really listen to me goes a lot no so so uh he's like yeah that's him and then you know as the the great vlogger that he is camera immediately goes up we're just like what's happening uh and it comes over i get out of the car he sits in checks it out um and then

my immediate focus from that point on was sell quavo an apartment so i was like do you have a place in miami are you there and then he got back in the car and and left um i love how the comments on that video are like watching ryan try to figure out what to do with his hands when we were taking that photo because i didn't know what to do with his hands with my hands i was like would you end up going with the peace sign no because he did he did a thing yeah you can cut to it you can show it he did his he did a thing. Yeah. You can cut to it. You can show it. He did his sign and leaned back. And then I was like, what do I do? Yeah.

I got to have a thing. I need to have a thing. I need to have a thing when I take photos. Just always do a thing. Yeah. So I think I just went like, I was like in church. I was like, ah. Yeah, I did the best I could.

That's funny, man man you're also going viral for a recent wedding you attended in egypt i did go to a wedding in egypt yeah i don't you know what man um we do a lot of social i don't i don't necessarily understand why certain things get watched a lot why certain things don't get watched a lot clearly i've made i'm making content since 2013 at this point really not really making content not like just pre-facebook early college days um and it's always amazing to me what people pick up on and what catches on and even the property tours we do on youtube and like the ones people liked i I'm like, all I showed was like a closet. I loved the closet. And you never really know. Uh, yeah, I went to, uh, Ankur Jane and Erica Hammond's wedding and it was a magical, amazing experience. It was so cool. It was such a once in a lifetime

experience and made so many new friends. I still miss it right now. Yeah. That went so viral, man. I mean, there was a lot of haters. I don't know if you saw that, but I thought it was really cool. I don't really. There's always haters. Also, I mean, look at me. I mean, I sell real estate to the 1% of the 1%. I've dealt with haters my whole life. But my mission has always been to build for the better good of humanity, especially for entrepreneurs.

Like I'm the entrepreneurs entrepreneur. You know, I had an interview about that yesterday and especially in the education side of our business where we teach creators how to sell product, how to build brand, you know, salespeople, et cetera.

Um, uh, and I don't really listen to the noise. Like people have been giving me for having gray hair. People have been making fun of me and trash talking me. I've been bullied since I was a little kid. I was bullied in every school all the way through high school, man. Yeah, dude.

I was, I was, I was, uh, we moved eight times before fourth grade. Uh, I was born in Texas, bounced around Long Island, settled outside Boston, overweight, rash, acne, super shy, sucked at sports, got in with the theater kids because they wouldn't make fun of me. And I just spent a lot of time trying to be somebody other than myself, which is why I think I got into theater in the first place early on. And so like, it doesn't really phase me for people to be. Yeah. You know know for me honestly i'm like solid engagement i got bullied too i had terrible acne i was on accutane yes i saw you on it four times right yes four times that messed me up personally but did it it sounds

like it worked well for you like joints just like no emotion oh just like a robot almost really yeah but it sounds like it works really well for you. Maybe that's my problem. Maybe that's why I have no emotions now. No, you know what I ended up finding? I think it was fine, but the way I ended up doing it is because then it turned into full-blown rash, acne, and rosacea. So I was like, i was 21 in college um i had mass allergies like i did it i did that stick allergy test yeah my arm ballooned oh crap to where all the doctors came

in the room just to look at my arm and say hey this is what they show us in the medical books he's here right now and i was like what do i do I do? I had to take, I had to take, uh, Atarax and Deciperamine twice a day, every day for like eight years to stop that. And there was no cure really for the rosacea and the acne, the weight I got under control. Um, but for that, and I found this doctor. His name was Dr. Nays. And he wrote this book that I found online called Beating Rosacea. And in there, he talked about two treatments that saved his life. Because when you have that and you go outside and your skin is so painful because it's bright red. Like, literally, imagine burning your face. Just a pure burn,

but all the time, geez, you know, and acne on top of it. Um, and so it was low dose Accutane. So it was 20 milligram pills when I started every other day. Okay. Right. And then eventually for a long period of time, I did one pill on Monday, one pill on thursday and it ends up going into your bloodstream and affecting your sebaceous glands at such a low point you don't get one the side effects and yet for a longer period of time especially as a male obviously right so pregnant women should never take it right or should not take it if they're if they're trying to get pregnant or could be pregnant um uh it saved my life like literally saved my life and then once i was off that and six months after because your skin's so fragile the second treatment was v-beam laser so v-beam laser

shrinks blood cells and and that like the two of those and then i do um i have a super careful skin regimen now plus the spf every single day yeah like legit saved my life and i think for people who have never experienced anything like that before whether they you know just have normal skin whatever i've never been overweight like they'll never even be able to to to sympathize rightize. Right. Just don't get it. Incredible. And now you have massive confidence. I'm sure back then you, you had a lack of confidence, right? With the acne. Total, total lack of confidence.

Like you don't, you don't learn to talk to people when you're so embarrassed by how you look. Like literally one of the things that we teach people now as part of our sell it.com programs, right. Is, is, is really, you say, okay, I sell real estate. I sell advertising for my podcast, whatever it might be. Okay. That's what you do, but that's not who you are, right? Who you are is your, and so I am real estate and it's like, do real estate, sell real estate. I am not real estate. My end is media. I love it. You know, I grew up in theater, short films, my little brother and I making movies, all that stuff. Like that's my, and so how do you really dig into that core identity? Right. You, you have to ask, you start by asking people you kind of trust, not like your mom or

your dad or a brother. Okay. But someone you trust enough to give you honest feedback by defining you without using your name. Interesting. And it's always superficial, unfortunately, but it's helpful that way. And so I did that with a guy named Alex. He was like, dude, I don't know. You're like that gray haired, tall, skinny white guy, um, who, uh, thinks he's funnier than he is, who looks at the ground when he walks i'm just like hold on i was like wait what about what about like all the stuff in my life my emotions my feelings he's like oh yeah i guess that too it's amazing how people know each other right um uh and it's always visual right or or it's audio too you know like yeah she her voice is crazy um uh i was like gross i don't stare at the ground when

i walk and then i started walking around i'm like holy i'm staring at that why do i i didn't know i did like i just didn't know yeah like you know when you're extra tall maybe you walk with your shoulders slung so like there's things that we do that are so instinctual we just don't know and i had to like dig into that i didn't want to dye my hair anymore so i left that one away but um uh it's like ah when my skin was so bad for such a long period of time it was too embarrassing to walk down the street and make eye contact with people because i would see their eyes look around my face right at cysts and everything and so it was just easier for me to walk like this and it even after i fixed it and grew out of everything, I never fixed the muscle memory of being embarrassed when I walk. Wow. And that I think played an even bigger role into my life

as then I grew up like these little things. Like I ended up not being afraid of failure because I was totally used to failure. I ended up building a business based on my fear of embarrassment. Wow. You know know that's deep and then how i go into that yeah you want to get into it bro what is this i don't even know what's happening you asked me one question um anyway yes yes accutane i took accutane that was the answer that's massive and now you're dealing with the wealthiest people and you have no problems talking to them and they never asked me about my skin yeah you've come a long way man i know i'm impressed and acne is such a big deal these days and kids are really ashamed about it but i have such

sympathy for people with with acne body dysmorphia you know anything i spend as much time as we can with kids you know kids and veterans are like probably my two like my two biggest um uh like give back moments i want to say charity but like i don't like i i hate that um, uh, like give back moments. I want to say charity, but like, I don't like, I hate that word. Like it is like kids don't choose to be born and those who feel like they have no opportunities. Like it just kills me. And so we do as much as we can with kids, especially like impoverished and underprivileged kids. And then veterans, like most people, 95% of anyone who joins the military or any armed forces is joining out of a position of no choice.

Wow. I didn't know that. Yeah. That's really hard. Did you join the military? No. You have choice. Most people have no choice and it's sold to them as come do this for us for a little bit.

Then you'll have choice. 5% of enrollees do have choice. They're just really into it. They want to do it. You know, that's a good amount of people, but a lot of people come out of poor neighborhoods. Like we're in Soho right now. How many stores do you think in Soho here are trying to get people to sign up to the military? Probably none.

Zero, right? We go a hundred hundred blocks north that's where they are and that's up and so when veterans do come back if they're lucky enough to come back like i and then just dropped right it's like being dropped back in a foreign country right except now you're dropped back in your own country and people treat you differently. And a lot of them actually end up getting into real estate. Most actually go to Fort Hood or they stay by base because that's where they do basic training. So they go back to their base and then they try to get a job around there. There's job placement.

There are still opportunities, but a lot of them then get into real estate. But no one teaches them how to sell now to make money. And so a big part of our, our, you know, our, our missions, both within the brokerage and within sell it.com are also working with veterans and helping them out. I love it. When you got into real estate, was it your goal to deal with the top 1% at first, or did that sort of evolve into, into becoming that? No, man, when I got my real estate license, my goal was to pay rent i had to make two thousand bucks a month like that was my goal i was hand modeling for at&t so i was holding i was holding cell phones yeah if you google ryan sir hand hand model it is a it is i know you just you just

looked at my hands yeah i saw you no i'm wondering what makes your hand like special because they're beautiful dude these hands were my hands were on like every bus taxi sides of buildings they picked my hands to hold at&t cell phones when they first started going international wow and the slogan back then this was 2008 9 and 10 it was at&t wireless now in over 500 countries like uh or 500 cities or territories um uh uh like like you know uh shenzhen and then you know or beijing shanghai uh you know johannesburg and then they would paint my hands to look like you know pandas or the great wall of china or the eiffel tower and i just have i played piano when i was a little kid and i don't have a lot of veins got it um and and so my hands i was able to grip like a phone without showing stress in my hands and i could move the metatarsals anyway we can go into it but it was a whole

thing and i would have like a hand masseuse who would like massage my hands and i would sleep with lubriderm gloves wow you took You took that serious, man. It was 150 bucks an hour. I lived in New York city, man. Like a 10 hour day, I can make a thousand bucks plus, you know, and then I'd have to pay a commission to my hand job agent. And that way I was like, Oh, I can stay in New York, but hand modeling is inconsistent. So it's like, it's not all the time. Right. It's not like I was, you know, just doing hand jobs all day. So it was a thing.

So real estate was the most. Yeah. So I was like, where do you go? Where do you go from being the hand model in the world? I was also on a soap opera. They killed me off. So that sucked. I got my real estate license in New York.

I lived in Koreatown and it was like, as long as I can make 2000 bucks a day. And so I did rentals, Koreatown, the Bronx, Harlem, places where I could just meet people on the street, be people on Craigslist and Starbucks. I would work with, I would find pregnant women. Those were like a good first choice for me because pregnant women need to move most of the time because they're growing their family side. So they need two bedrooms and three bedrooms. That was a good one for me.

Foreigners with more than two shopping bags at Saks Fifth Avenue, you could afford a new apartment. I would profile everyone. I'd give a shit. I need to pay rent. Wow. Or I had to move home.

Or I had to move home. And that would have been embarrassing. Yeah. So you were out on the streets just hustling. Yeah, for three years. I didn't take a day off. Three years. Wow. And then what was that breakthrough after three years? Was it a big client, big house?

I sold an apartment in 2008, nine, 10. Yeah. So I got cast on Million Dollar Listing New York at the end of December of 2010. So that was like big break one. And I really just done small little deals and I got into sales a little bit at that time, but it wasn't really, and we are listening then filmed in 2011 and that whole first season, you know, was super stressful. And I was the bottom of the totem pole. They filmed that whole first season with four of us, four agents in the city and told us the three best are going to make the show. Good luck. And you got six months. And so I was stressed the whole time because I was going up against like the son of

the chairman of the biggest firm in the city. That's unfair. This other guy whose dad was like the minister of finance or something from some country. And I'm like, that's not fair. And then a girl with a little dog. I'm like, I'm totally, I'm like the white guy, not even from here. And I do rentals. This is, I'm a hundred percent going to get fired. I just have to be weird. I will be unique to watch. And are you not entertained?

And so that's the direction that I let in. But I did a deal. I was like, small deal, small deal, small deal. Then this guy from another country, I've told this story so many times, but like this guy from another country, I call him Mr. X because if I said his real name, he would kill me. Um, reach out to me and wanted to buy an apartment for $8.3 million. And that deal took me a year to put together because he wasn't real. And he was a total con artist. I thought he was going to sell my body into oil drums and stuff. And then turned out he was super real when he bought it.

8.3 million commissions or 3%. And it's like, okay, if I can go through that deal and I can hand model and do rental and I've got this TV show, you know what? I can figure this out. I'm going to,

I'm going to figure out a repeatable process. And that's the secret to any business, right? Is how do you take one off experiences in revenue to create a repeatable business? Right. And, and then that's where all our systems and processes came from.

Nice. So what place did you end up getting? Did I get him? Did you get first place, fourth place in my show? Oh, no. I mean, I'm always first place. I'm the best. The cast was three people.

Yeah. They cast four of us to film the whole first season, and they just said one of you is going to get cut. Oh, okay. So the Million Dollar Listing would follow three agents as we would just do deals and you watch i think it's on netflix now and reruns and peacock and bravo and all that stuff that show lasted 10 years it's a long time for a show it came out in 2012 it ended in 2022 uh two emmy nominations i did three spin-off shows with it wrote three books with it like it was a lot you

know it's a big deal man and now you got a another another show coming up right you can't get enough man yeah yeah so you know we i started my own company like you're in the building right now that the show you know we filmed in um so we filmed all last year it was a process comes out soon on Netflix. It's a real estate show, but it's different. It's like, uh, I don't even know how to describe it. I said on Andy Cohen's watch what happens live that it redefines the genre. And that is like the only way that I can describe it.

It is not a classic reality show. It'll, it'll click, it'll check that box for people that just want to sit down and watch million dollar listing. Like it checks that box hard which is good but then it's also an occupational docu-series like it is you know a seat you sit there and you binge it um and it's it's emotional and super stressful and there's a lot of crying wow we get deep on it yeah interesting did you tell yeah i'm a deep person you're an emotional guy man who knew i'm actually surprised i know that accutane didn't kill my emotions yeah well done man because i lost my emotions for a few years clearly took

me some time to find it uh so i looked up great i'll look better i'll show you photos of me before i had terrible acne scars and everything yeah couldn't even talk to a girl yeah i didn't look in the mirror for 10 years do you talk girls now girls now? I have a girl now, yeah. Wow, good job. Yeah, right? I looked up this stat this morning. So 38% of homes in the US are owned by baby boomers.

Yep. With the median home price now being $412,000, do you think millennials and Gen Z will be able to become homeowners? I think millennials and Gen Z are able to afford way more home than baby boomers ever were. The opportunity to make income now, there are so many more opportunities. There's so

many more jobs. There's so much more money now. The difference is in the want. So the baby boomer generation was created around an American dream, right? An american dream of having that job till retirement your pension fund 2.2 kids having a home loan the dream of home ownership which i think is i think it's great is it for everybody no um but i think it's it's a surefire way over the long term to create ideally generational wealth right it's through real estate ownership and using the banks to help you. It's a great trade. Yeah. But you had one job to do it.

Today, like, dude, I have seven jobs. My dad didn't have seven jobs. You know, my mom didn't have seven jobs. They each had one. They got up every day and they went to work. Right. Gen Z, Gen Alpha, Millennials. jobs they each had one they got up every day and they went to work right gen z gen alpha millennials i don't wake up and go to work i wake up and work right it's a difference in in the language right it's a difference in the grammar now which means that i can wake up and work

this way and then this way and then this way and then this way. But if you have to wake up and go to work, which a lot of people still do, it limits your opportunity. I can side hustle through my phone. Right. If you use social media the right way, you can make 50 grand, 100 grand a year. Partnerships, collaborations, licensing. Figure out how to build your personal brand. That's why I wrote, I don't even know where that book is, but brand it like Sirhan, it's

here somewhere, um, uh, to enable people to really create and unlock the potential for income based on what you already have, which is you, right? Like the power of you is so strong. Most people spend so much of their time trying to be them that they don't focus at all on trying to be you and that's what the business is right the business of you no doubt it's easier to make money now i think uh like i was working on the plane here which is pretty crazy but uh i think that the average home price is so high now though, compared to baby boomers when they were our age. Correct. There's definitely a relative difference. The debt to income ratio sucks, right? The monthly payments today are brutal,

but it's unfair for us to look back and be like, yeah, but mom, your monthly payment was 90 bucks. Do you have any idea what that's going to look like 50 years from now? People are going to look back and be like, what? You paid $3,000 a month? Are you stupid? It's going to feel like three bucks. Yeah. Right?

It's inflation since the dawn of time. You know, we look, I mean, I don't have to go into it, but like, you know, so don't hate the player, hate the game. I feel that. We'll keep it at that. You have a new mini series with chase bank city versus city yes that looked really interesting have you done any match up so far we've done a bunch we filmed them all that was a crazy day uh we're in there out of there um uh we went back and forth on which city wins which city doesn't win. I really tried to be as honest as I possibly could be, use kind of like viewer feedback and really rate the cities based on what you get for your money.

Yeah. Right? And that's what we worked on. Because Chase, dude, the amount of people who bank at Chase is insane. It's like most of America, you know? And then most of America, when they want to go get a home loan they're like oh where should i go it's like you already banked there just go to the place you bank it's so easy and uh and they're the best and they have amazing guarantees and if they don't

show up to close on time they literally give you cash as like an i'm sorry who does that and so we were just comparing properties in cities like what 400 grand gets you over here what's a one bedroom gets you here um and then looking at lifestyle and neighborhood changes i'd be interested to see where vegas ranks on that list we did vegas i don't remember we shot it a little while ago you'll have to watch it i'll check it out well it's expensive here man i know four thousand dollars won't get you much here you can get things for four thousand doesn't mean you're gonna like them that's you talk about gen z millennials okay the it's all about the want like i we have agents that work here right who spend four thousand dollars a in rent, but they complain that the commute is too long.

The commute? Where do you live? Well, I live in Jersey. Okay. Yeah, but I can't make that appointment because I have to get home. Well, pay $4,000 a month. Why do you live there? Oh, because that's where I could get the most for my money. I have a doorman building. I have a two-bedroom apartment, in-unit washer-dryer.

My dog has its own dog run. I'm like, are you interested in coming on the digital social hour podcast as a guest? We'll click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to you about business and life. Click the application link below. And here's the episode guys.

So the real issue is today what are you willing to sacrifice compared to 50 years ago and no one wants to sacrifice lifestyle because of the fear of being embarrassed so you'd rather and i do this math with people all the time like so just let's just think for a second you can spend the same amount of money. I can find you a pretty apartment for 4,000 bucks a month. It's not going to be awful. It's not going to be what you have in New Jersey, but your commute is going to be 10 minutes versus an hour.

So what's 50 minutes twice a day, five days a week, 52 weeks a year. Actually, let's say you're on vacation two weeks, 50 weeks a year. Actually, let's say you're on vacation, two weeks, 50 weeks a year. Let's do that math. How much money do you want to make this year? They give me a number. Let's break it down. What's your hourly weight that way? I want to make a hundred thousand dollars. I want to make 500. Okay. What is that? Let's break it all down. Now let's calculate how much you're spending on that commute. And every time I do that math, everyone's mind is blown. They're like, oh, but I'm saving. It's a savings.

That's what they want you to think. It's not a savings. It's an expense. Your time costs money. If you don't think about your time that way, then you're just an employee of the United States of America. That's a great way of looking at it. People do not think about that when they get jobs. Yeah. I have a thousand minute rule here. Every single minute you have is a dollar. It's how you got to think about it. Doesn't mean you have to be a psychopath. Doesn't mean you have to fricking sit here and be like,

Oh, what's another dollar just went by. No, it means you have 1,440 minutes in a day. A thousand of those minutes you have to do your life, right? Some people have less. Some people have a lot more, but on average, it's about a thousand minutes. How do you democratize your time to leverage it every day? If you think about it as you're the CEO of your own bank of time, and just two things, one, it helps you be more productive and get more done, have four jobs and not be stressed about it, work on the airplane, everything you're talking about to, it also enables you to think about waste of time and abuse of time and people that are like time vampires, you know, people, someone might piss you off for 15 minutes and you might be like, oh, that conversation ruined my day.

But all it was was 15 minutes. You have $985 other dollars. You're not going to throw those away, are you? No. If someone stole 15 bucks from you, would you throw away $985? Cause you're like, well, fine then f**k it. No, you wouldn't. And it's for pure mental health.

It is a much healthier way for some people, not everybody, to think about time. It's important. It's everything. Really interesting office. So you had whiteboards all over this hallway. What was that about? When we started the business in 2020. So I got into real estate in 2008 because I ran out of money in New York City. The hand jobs didn't pay the bills. So I had to get a job and I didn't want a full-time job. I didn't want a

survival job because I'd known, I knew too many people that were 60 and still waiting tables. Like I can't do that. And so I got my real estate license, got a real estate. That was 2008. I was a real estate broker and all the other stuff till 2020. And then in 2019, I decided to start my own business. And I was like, in 2020, we're going to do it beginning of a new decade, new chapter. It's going to be amazing. And, uh, I was like, damn it. We took a day where we're like, maybe we don't do this. I'm like, screw it. We're going to where we're like, maybe we don't do this. I'm like, screw it. We're going to do it anyway. And so we quarantined in an office that was abandoned in New York city because the city abandoned itself. And we got construction paper and we put them all over that office. And we're like, how do I start a business? I need finance. I need policy, right? We need branding, marketing,

and we just, that's, what's in that hallway there. Just all the different construction paper from quarantine 2020 that we were just checking off as we did those things and took ownership amongst like my small team. Wow. So that's been there for three years, those whiteboards. Yeah. When we, well, we moved into this building at the end of 2021. So almost, yeah, almost three years. Wow. But we wrote them. It's construction paper, not whiteboards. They're construction paper that we framed

because it's just art at that point. That's cool. Yeah. So do you think New York's recovered since ****? I know a lot of people left. There's more people in New York now than there were pre-****.

So I don't know where all these people who left went to. Actually, I do know. I moved to all to Florida. But it's just a cycle, man. It was a wild kind of experience to be through it. People in New York were like, oh, I'm leaving. And they went to the suburbs.

They went to Florida. They went to Texas. You had people in California who were like, oh, I'm leaving. You know what? We've never gotten to live in New york we're going to new york right it seems quiet which it was so all these people left new york went to florida all these people from california came over to new york and then we started getting this really interesting demographic of people moving to new york who were people moving to new y to work from home, who had awesome jobs in Wisconsin, Michigan, Kansas, Oklahoma, right? Uh, uh, the Southeast. And they were like, yeah,

I'm allowed to work from home now. I, but my business is based in Tulsa and I've never had the opportunity to ever live in New York. It's like, why don't I just move to New York? This would be awesome. And I'll just work from this apartment or my roof or like central park that I've only ever seen in movies. Like, okay. People moved here to work from home because we forget when we're here, how amazing the city is. And I've been everywhere. I mean, New York city is still, no matter where I go, the most intellectually curious city is. I've been everywhere. I mean, New York City is still, no matter where I go, the most intellectually curious city ever. Wow.

And it's awesome. You can complain about all the stuff and the crime and the trash and everything. Dude, I've been everywhere else. I was just in Egypt. I watched a woman kill a dog. Holy crap. I've never seen that in New York.

Like, that was... And you really start to take, you really start to understand how much we take a lot of pieces of America for granted. Yeah. I will say the energy in New York city is unmatched. It's insane. It's, it just feels so infectious when you're out here. Yeah.

And dude, there's adaptive reuse in the city because it's an Island. So for example, the building we're in right now what real estate broker has their own building in soho zero but for us especially during this building was built for tommy hilfiger except people changed how they shop so it didn't make sense anymore but for us our business it's like okay so we do media production we do education we do technology we do real estate i need like a one-stop shop and i couldn't find an office big enough i didn't want to be in a boring office i wanted a clubhouse it's like let's create a content house for professionals and um uh we found this building

was like this is actually kind of perfect so this is adaptive reuse of big box retail, if you will. And so there's a lot of opportunities like this, you know, that have come from it. And all these offices are completely full. It doesn't mean people are showing up every single day, but they're paying rent. Right. Like the occupancy is there. The vacancy rate might feel like it's high, but it's not. Can't even imagine the rent for this.

A lot. I bet. Oh, man. You're in prime real estate right here. It is true. Well done, man. Any investments you're excited about right now? Just invested into, I was early into a, I guess you'd call it an energy drink called Update.

That is awesome. Oh, look, yeah. There we go. It is. There's, there's no Taurine. There's no caffeine. And they split the caffeine molecule and it's parazanthine and there's no crash. You have no, there's like literally no,

you feel nothing other than just you're a little bit more alert wow and it's like interesting it's crazy i need to try that try this downstairs it's free i own it dude that's why i don't drink energy drinks because the crash is just even coffee exactly that's why yeah that's probably why you stopped all the hardcore drugs too and the um uh i'm i'm a big investor into major league pickleball okay um i'm an owner with drew breeze in the mad drops team based in la and we're number one right now so damn what's up um i'm invested into blink uh uh blank street coffee which i think is just awesome and they're super cool guys and i think it's good coffee even though i don't drink coffee love the honesty yeah yeah what's up and uh and a bunch of other things and then our own businesses man like this place is an investment every day absolutely who wins in pickleball 101 me or you

you oh okay you got good reach how tall are you six i'm six six six six yeah you win but you don't know my skill level i don't care man pickleball is a small box yeah right the greater the wingspan mixed with a little agility you can be you can be pretty great you also mentioned earlier you weren't athletic so yeah gotta factor that in right okay way to rub it in but you're good at business which is more important for now we'll see what happens all the kids that were athletic in school that were popular are looking at, you know, are they? Yeah.

Maybe they work for me somewhere. Somehow they might. It's weird. I bump into people that I went to school with, uh, every now and then. And I'm like, who are you?

Are you going to speak at the high school reunion? 25 year reunion? Well, I've never been asked to come to my high school to speak. I've been given other commencement addresses. I give speeches all the time. But neither of my school, my college, I'm not nearly cool enough yet. They get major people.

Which college did you go to? Hamilton in upstate New York. Hamilton. Haven't heard of that. It's a liberal arts school like Colgate and those. But my high school, this little high school in north shore boston i don't know they've never asked me to ever ask me to come back what is your core message when you're speaking in front of people what are you trying to get across mainly cry on the inside like a

winner and just suck it up cry on the inside like a winner no that's not it what What do I say to people? Um, uh, it depends on really who I'm talking to. Right. I think time heals all wounds. I think everything is relative. I think your stress today is going to embarrass you tomorrow. Right. I think that if you take care of the work, the work is going to take care of you.

Everything else goes away. Wow. With time. I love that. And it's about building foundation. Like it's just about building foundation and understanding that you can't take tasks with you, but you can take adventures. And as long as what you do every day feels like enough of an adventure, then you'll sell it to yourself as a good use of your time.

Even on my worst days at this company, and those days exist. I have 150 employees now. We have over 600 agents. There's four different companies here. It's a lot, and there's days where I'm just like, shut the door, turn the lights off. And that's an adventure even in and of itself. And it'll help inform the foundation for the CEO that I'm going to be a year from today. And I see that now, like the things I go through now are brutal, but compared to what I went through three years ago, you know, because

they're brutal today, I look back and like, man, remember when I was stressed three years ago, you know, because they're brutal today. I look back and like, man, remember when I was stressed three years ago about that thing? God damn it. Like that was, I wish I knew then what I know now. Yeah. No, that's facts. So I look back at the stress I used to have and I laugh.

I had gray hairs at 21 because I was stressed from something that I look back at. That's normal now. Always man. Yeah. Well, we'll probably end it there. Cause I don't think we'll be able to top that advice. Anything else you want to promote or close off with oh i think uh yeah new show comes out on

netflix into june make sure you watch it uh when is this going to drop uh first week of june okay so new show uh called owning manhattan comes out on netflix on june 28th so make sure you watch it perfect thanks for coming on man thank you