Digital Social Hour - Best Sports Card Investments, Future of Live Shopping and Meeting Gary Vee | Dappz Sports DSH #297

Episode Date: January 22, 2024

On today's episode of Digital Social Hour. Matt McGuckin from Dappz Sports reveals his thoughts on the card market, the future of live shopping and what it was like doing a deal with Gary Vee. APPLY TO BE ON THE PODCAST: https://forms.gle/qXvENTeurx7Xn8Ci9 BUSINESS INQUIRIES/SPONSORS: [e-mail] SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

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and you know a guy or you know the next basketball player is going to be good in two years you could invest 10 grand in his rookie cards go get him graded right and let him sit in your closet for two years and then he pops right right like that's how you invest in cards all right welcome to digital social hour i'm your host sean kelly i'm here with my co-host charlie cavalier and our guest today matt dap sports what's going on how's it going man it's good to see you guys uh recently in LA, now I'm in your town. So good to be here. You were just here for a sports conference, right?

Yeah, it was called the Mint Collective. Really, really cool, clean sports card show. A lot of big brands there. Draft Kings, Tops, Fanatics. Fanatics is kind of taking over the game. I don't know. Are you aware of what's going on? They bought all the licensing, right?'s going on they bought all the licensing right yeah so they bought all the licensing licensing nfl nba uh mlb

right but it doesn't start until 2026 now this is kind of a big deal too because tops has had the license for mlb for 70 years so they just had their 70th anniversary like edition mickey mantle 1952 rookie card like that's they've had this forever so um fanatics purchases top so nothing will really change you'll still have those tops you know rookie cards that are going to be produced yeah but now what's very interesting too is that tops used to have the license to nba and nfl then this company panini comes along in like 2011 and they take it over right so now the nba and nfl licenses are acquired by panini and tops has the mlb interesting so up until that point though you had tops producing nfl and nba cards and now they don't produce them anymore right so panini has pretty much ran the game for the last 10 years because nfl let's let's face it

nfl and nba are kind of bigger markets but right especially in the united states than baseball yeah so they've really held the the kind of the the they've just they have the most influence over the sports card market because they have those two licenses over the last 10 years and then you have the boom that happened you know kind of during yeah sports cards and you know they they reap the benefits for sure yeah so what caused that sports card boom because i'm sure you saw it during it was a massive wave so i think uh the the majority of what happened is i don't know if you remember but sports were off television for i don't know if it was, but sports were off television for, I don't know if it was 30, 60, 90 days. Like, I remember, remember Rudy Gobert did that interview and he's touching all the mics and then, like, they shut everything down.

So, and this. Everyone got ****. Right, right. Everybody's getting ****. They cancel all sports. Remember, they also cancel all Hollywood productions. So, this isn't specific to sports. This is specific to every industry, right?

Entertainment, sports, whatever it may be so that forces everybody into their their bedrooms right and now there's no productions so what do people do they take their their cell phones or their cameras in their room and they start live streaming right or they're producing their own content which might not be live right but that leads me in my bedroom to start live streaming breaking boxes open i meet you pretty soon after that by the way um and i'm just buying blasters and mega boxes which are 20 40 50 dollar boxes from target chasing joe burrow justin herbert rookie cards right and then i'd go online and i try to make 10 20 bucks a box as a side hustle yeah right and as i'm doing this i'm like

oh wow i just made 100 bucks in a couple hours it'd be cool if i could make 200 and then it's like oh i just made 200 like be cool if i can make 500 and then i'm making a thousand bucks a night from my bedroom and you know i'm happy right and uh as that evolves you know live streaming as a whole evolves yeah because remember there's no there's no, there's no sports on television. So think about all the people who gamble on sports, right? Think about all the people who just want action. Like they have nothing to watch. What are they doing all day? Right. So the, the cool thing about buying cards is like, there's this adrenaline rush to it.

Right. Like you're like oh what am i gonna hit and people buy target blasters 20 you know a blaster box is what they call it yeah they buy a blaster box because a 20 box might return you 100 bucks which is kind of cool if you know you're a kid who's just buying something in the store your local flea market or your local target or walmart whatever it is that's that's cool to spend 20 bucks and get 100 back right right what i find fascinating is you're opening cards and packs of sports cards on social media tiktok and instagram he's only getting like 50 100 viewers but he's making millions of dollars a year on it like for that amount of viewership the ratio seems crazy uh yeah so like our tiktok

channel actually does like 200 000 views a day oh my bad yeah so like you might see at any given time like we probably don't drop below 100 on tiktok like that's probably like our baseline now i was looking at instagram i haven't checked tiktok yeah so like we haven't streamed on instagram in a while but those numbers were accurate when we were on instagram for sure um but when i was in my bedroom or when i first you know acquired our shop like we only streamed four six hours a day we're almost at 24 hours a day wow streaming right that's crazy on tiktok so we have two more studios built now so we have three streams that have the potential to run very soon right and once all three of those are up, if we can get those, they don't even need to run all 24 hours. I could have one 24-hour channel

and then two channels that run 12 hours a day, right? And then maybe I have like a PokeDaps channel and an AnimeDaps channel and Daps Toys, right? All these different live streams that could potentially run now. I am bullish on the future of shopping is live shopping, so instagram right now

you're scrolling through or you're scrolling through tiktok boom you get hit with like a static ad right for a hoodie or a t-shirt or a pair of shoes and i mean i've bought stuff in the last 60 days for sure i don't know if you guys have off of instagram but you see an ad you see something you like takes you down a little rabbit hole, boom, purchase. Now imagine though, instead of seeing a static ad, right? There's a person who's showing you a hoodie and then you can comment, Hey man, how does that run? Does it run a little small? And he's like, Oh, size large is more like a medium. Boom. Now he just gave you information in real time. And now that influences your purchase. So that's why I say the future of of of shopping is live shopping because maybe you're

maybe uh you're a foodie and you cook at home all the time and somebody's making you know they're cooking something live and they're like hey do you boil it at medium or or or you know is it better to drop the temperature down like you can get those answers in real time whereas you can't do that right now and you just got access to live shopping on tiktok right yeah yeah so we got access to live shopping um tiktok's goal is to basically have their own tiktok shop right so they're kind of working through that and we're obviously a partner of theirs just trying to help them you know give them feedback in their beta um we actually had to connect shop like we don't run a shopify website or traditionally we wouldn't run that and we actually had to build a separate shopify to api into uh tiktok's shopping right so that's

what we're currently doing but tiktok doesn't want to you know involve shopify they want to have their own shop built right so that people can be in a live stream and just click two buttons boom your credit card's already uploaded to TikTok. Are you guys familiar with Whatnot? Yes. Yeah, so it's kind of like Whatnot is an app that is strictly for live shopping, right? Right.

And there's a lot of auctions on there. Yeah. But TikTok is incredible because you have a billion people on there and they're scrolling through content and memes and comedy and educating themselves on, you know, do it yourself or whatever you might educate yourself on TikTok. And you can now just be scrolling and boom, there's a live shopping channel that

you're seeing. Yeah. Right. So it's kind of like QVC back in the day, except it's not as bland. There could be, there can be an entertainment aspect, which is what we bring to the table. Right. So not only are we live streaming, streaming but we are we're hiring influencers and actors and actresses to to entertain while we're opening your packs of cards right which is cool too because listen as netflix and as hulu and amazon and all these different companies have kind of taken the reins from cable over the last 20 years, right? If you don't want to buy 100 channels and pay $100 a month, you can kind of select your channels now, right? I'll pay $8.99 for this channel and I'll pay $9.99 for this channel. But I don't want the other $80 worth of channels, right?

And it's the same thing with live streaming, right? Like I really dig this guy. I'm going to pay his, you know, $8.99 to watch his live stream every month. And you see that on YouTube or Twitch or whatever the platform is, right? So I think with live shopping, there won't be a paywall to get into the shop, but there might be, right? Because if you have exclusive channels who are selling high-end stuff, maybe they're like, we don't want people spamming our comments.

This is a high-end stream. This is for people who like luxury brands or whatever it might be. That's cool. It sounds like it removes a lot of friction from the buying process. Yeah, and it makes it more fun. And I saw it firsthand. Matt and I first met at actually one of your networking events, the one in LA. And you whip out your phone and you show me your guy literally live streaming right then and there ripping packs making it fun i almost wanted to stop you know

meeting people and start watching this it's a dating yeah i mean like where do you what is the conversion rate for your for your audience right like how many people watching actually end up buying something so uh we're probably shipping out like 10,000 packages a month. Holy crap. Yeah. So it's hard to give you that rate because we're growing so fast. So out of 2,000 people a day, we're probably doing, I don't know, like 1,000 payments, 200,000. Wow. It's a very good conversion rate yeah solid it's not

bad what's uh what's the most expensive card you've pulled most expensive card we've pulled i personally pulled a joe burrow nebula one of one and that's kind of like the rookie card yeah yeah yeah rookie um i think it was listed on ebay for 80 grand. Okay. You know, but we pulled a Jackie Robinson one-of-one that was with his autograph on it a couple months ago. So like a lot of these one-of-ones are kind of subjective. Right. And it's really, if you have a Jackie Robinson collector who digs that card, he could pay double, you know.

There's a lot of irrational spending. Also, when Patrick Mahomes wins MVP or the the super bowl like his cards go up two three four five x and the players who are so mahomes has obviously reached a level of of superiority to other players right he has two mvps now he has two championships but the guys who have no mvps and have that kind of cinderella story like they 10, 20 X. Right. Because their price was so low. The Brock Purdy's of the world. Correct. Correct.

So what's also interesting though, is Brock Purdy kind of starts to flourish during the season, but his, the, the premier product is Prism, right? Prism football, which is made by Panini. Right. And those, that, that rookie card wasn't out yet. So then he gets injured then the nfl ends the season ends right and then prism comes out so not to say his cards took a hit but if those cards were had came out but pre-season and then purdy went off he would have had a 10 or 20 x for sure

you would have had five dollar cards that become 100 overnight right have you seen people make money just flipping sports cards uh absolutely um those margins though you have to be really really good um so when we first met years ago i was probably i probably started buying slabs and a slab is just you you rip a pack of cards or you buy a card on ebay and you send it to this appraisal company called psa professional sports authentic, and they'll give it a grade out of 10. One being the worst, 10 being the best. 10 is flawless, right? They call it a gem mint 10.

So back then, if you bought a $100 card, you'd have to grade the card for 20, 30, 40 bucks, right? So your investment is 130, 140 bucks. And if you get that 10 you're usually forexing the amount you paid for the card wow so now a hundred dollar card went to three or four hundred bucks and the people who were submitting as the the boom was happening crushed right right we're talking about like not printing money but an incredible returns on your money because luca donchage for example i was buying his rookie card for 150 at the time the grading fees had gone up because there was so many uh people

submitting cards to the appraisal company right i'm in the card for 150 plus 75 to grade it so i'm in the card for 225 i submit 10 of those right now five of them come back and I get a PSA 10 now I've got them now I can sell them on eBay or wherever I want to sell them I'm watching the market go and those Luka Dancha cards that I was in for $225

went all the way to $2,000 and I had 5 of them the rest of them were 9s which were selling for 400 bucks damn so even the nines that big a difference between nine and ten yeah yeah now now now let me uh be transparent i didn't sell my cards at that two thousand dollar peak the peak of luka donchic was when he hits the three over kawaii leonard uh in the playoffs yeah in that in the bubble right so i probably cashed out a couple at 900 a couple at 1200 so either way like i 5x my money on those cards then

i also had the psa nines so like i'm happy but then you watch it go to two grand and you're like oh i'm an idiot you know but i mean talk to anybody who's trading here it's impossible it's impossible same with crypto. Yeah. And if you're trying that, like that is a stressful life for sure. You know, like that's anxiety all the time. But if you get good at, you know, noticing patterns on a graph and you're like, a 2x on my money is good. Right.

Or a 3x on my money is great. Like cash that out. Right. Take your profits and then figure out the next guy. So can you, that your question was, can you make money flipping cards? Absolutely. It's just, it's, it's, it's kind of like scouting, right? Like if you're a professional scout and you know, a guy is, if you knew Purdy was going to be the guy, right? Like, or, you know, the next basketball player is going to be good in two

years. You could invest 10 grand in his rookie cards, go get them graded right and let him sit in your closet for two years and then he pops right right like that's how you invest in cards right and you don't you don't even need to grade them you could they could just go up ungraded but there is that you know that three or four x factor to a psa 10 as opposed to an ungraded card. And the reason a PSA 10 is so much more valuable, first off there's a grading fee, right? So like it has to jump at minimum the grading fee, right?

But also there's less, if there's 10,000 of a particular rookie card printed, there might only be 500 PSA 10s. So there's only 500 PSA 10 rookies. So it's all supply and demand. And that's why one of ones are worth the most amount. Because to a collector, it's a flex. There's only one of this card in the world.

So there's a Luka Doncic, they call it a Logoman. They take the logo out of the jersey, out of Luka's jersey, they put it in a card, Luka signs the card. Really cool. And there's only one of them made. Because there's only one logo on the jersey. That thing sold for $4 million. jersey out of lucas jersey they put it in a card lucas signs the card wow right really cool but then there's only one of them made because there's only one logo on the right that thing sold for four million dollars wow holy and somebody just pulled that out of a random pack so that's called

a national treasures box and that's a four or five six seven thousand dollar box right but you don't know what's in there you have no idea have you's in there. Have you opened any of those? Oh, yeah, for sure. Wow. So it's not something that I would enjoy personally to rip because, like we said, you have to have a lot of cash just lying around to open $5,000 boxes. So it's way different than going to Target and opening a $20 box, right? Right. But also the reward is way bigger. But that's a great example about why that $20 box because the person who's buying a $20 box, right? But also the reward is way bigger. But that's a great example about why that $20 box, because the person who's buying that

$20 box is going to get the same, you know, proportional reaction out of that person who can afford the $5,000 box. A hundred percent. And if you're spending five grand on a box and ripping them consecutively, I mean, 4 million bucks is probably nice, but you've probably got a couple million right so um you definitely it's definitely like you said there's that that rush and you're oh i feel good but if somebody buys a 20 box and hits a hundred dollar card like that's a come up for somebody who might be a local kid or somebody who you know works uh you know maybe like um

a minimum wage job now they their their hobby is you know what, I'm going to buy some cards. That's what I like to do. And then boom, you're up 5x on your money. So do the law of averages work out? If I just sit there and I buy boxes all day, am I playing the lotto or will the law of averages eventually make me a return on my investment? Listen, there's a lot of work that goes into this, right? So there's different strategies, right? And I think that when it comes to sports cards, there's three components, right? And we just went over one, which is investing, right? So the investing portion of that is if you really believe in a draft class, right? You've got a

lot of quarterbacks who are about to get drafted in this year's draft class in the NFL. But think about 2020. You had Joe Burrow, Justin Herbert, Tua, and Jalen Hurts. Now, three of those dudes are like everybody believes in them. Jalen Hurts just got paid. $250 million contract. Highest paid player in the history of the NFL. Five years, $255 million.

And Joe Burrow has been in the Super Bowl. And also, Justin Herbert was supposed to be the best one of all three, right? After Burrow got injured. So you've got three really big names. That draft class, long term, if one of those guys is the next Patty Mahomes, let's say, right? You could buy sealed cases of 2020 Prism football, not even open them, put them in your closet, and the price of that box will just slowly mature, right?

That's like a, I compare that to real estate, right? It's a safer play, right? You're not gonna, it's not sexy. You're not gonna two or three X your money, right? Now, if we wanna go into the, so we just talked about investing. That's component one. Component two the... So we just talked about investing. That's component one. Component two is... So we just talked about investing.

That's component one. Component two is collectors, right? You're just buying cards because you love them, right? Like you're buying a card and you want to increase your collection. Maybe you buy, sell, trade like here and there. Maybe somebody you don't love anymore or somebody loves a particular player and they have a cool card you want to trade for. And then three is that like adrenaline rush, right?

That's where it's the most similar to gambling. Now, it's not gambling because you're buying a physical product, right? Like if I were to bet tonight or this weekend that LeBron James is going to beat the Grizzlies minus one, I put $100 down, right? Grizzlies win. That money's gone. Now, I could put $100 down on a pack of sports cards, pull five cards. Oh, man.

I'm down $100. Guess what? That rookie two years later, wow, he's good this year. Now he's worth $50. I got $50 back two years later. So that's what's cool about this as opposed to gambling and what makes it unique is that you could potentially get a return on your money a couple of years later based on player performance,

which I think is really cool. That's cool. Right? So back to your question about law of averages i personally am not sitting there like ripping back-to-back boxes to make money right i love sports cards and i do it as a hobby right i do it as a collector like oh let me rip a pack and see what i can pull yeah right but majority of the cards that i buy are kobe lebron jordan brady right because again like real estate those guys have legacy behind them their long-term plays they're not they might go

down a little they might go up a little listen when when michael jordan had the last dance documentary that came out his his cards went ballistic. So there's little moments in time that can increase that. But I look at that as a nice safe play over time. And what I personally recommend to everybody, too, is for Kobe, for example. Kobe's autographs are set. The amount of Kobe autographs that exist in the world, they can't be anymore. Now, some of them remain in sealed boxes but if you can buy a psa 10 kobe bryant autograph right that's numbered less than 50 less than 25 like i like something that's even less than that right the lowest number

possible so you know i was uh at the national last year which was in atlantic city yeah and it was cool gary v set up a little booth. And he was selling his Vee friends. He has digital, but he also has physical cards. Zero cool cards. Yeah, yeah, yeah. So he's selling those. But he's also got, he's a collector, right? He's got Jordan.

He's got Kobe. And he's got. Yeah. So I walk up to him. And we're just kind of like chatting. And we do a deal, right? And I buy a LeBron. And I bought a Kobe from him.

And I bought an on card kobe and on card means kobe bryant could have been sent a hundred stickers right at his house he signs every sticker he ships them back to the manufacturer they put them on the cards on card means they shipped him cards and he held the card in his hand right and signed it so to a collector that's more valuable right it holds a higher value than a sticker auto so gary v has an on-card kobe auto out of five and again there's only five of these produced kobe signed it i saw that i'm like i'll buy that from gary v right that's a good long-term hold and also like it's a good piece of content right doing a deal with gary v yeah people you know i was like oh i think people will watch this.

So I kind of two birds with one stone in that where I got this cool piece of content. And also, I've got this card that I think has a long-term value to it. Right. Right. So how much was it? I think. Now you got me curious. I think it was like six or seven grand per card.

Wow. Yeah. Is that the most you spent on a card? No. Really? Okay. What is that the most you spent on a card? No. Really? Okay. What is the most you've spent on a card? I have a couple in this range, but the card that I spent the most on and filmed, actually,

it's called the Kurosawa. It's a one-of-one Star Wars card. I wanted to touch up on Star Wars. Yeah. And it's got the seven jedi which is um it it stems from this story so george lucas uh george lucas names the uh or excuse me let me restart george lucas built um the jedi around this like japanese tale and i believe it was called the seven jedi you can you know fact check me if you have to.

The Seven Samurai. Excuse me, I said The Seven Jedi. So The Seven Samurai, and then this incredible artist, Randy Martinez, draws inspiration from that as well. And he creates The Seven Jedi, which is the Kurosawa. So the cool thing about this card is you have Anakin Skywalker

and they're all wielding their lightsabers. Anakin Skywalker, Yoda, Obi-Wan Kenobi, and I'm talking about Ewan McGregor and Hayden Christensen, so it's not like a cartoon. It's their faces attached to it. And Samuel L. Jackson, Mace Windu are all on this card. And it's a one-of-one. And the reason I was drawn to this card was,

again, back to markets. You know, we're watching graphs, right? I'm watching the Star Wars cards. This box came out at like 120 bucks, right? Nobody cares about Star Wars. My buddy comes up to me. He's like, yo, you got to see these Star Wars cards. They're really, really cool.

And I'm like, eh, whatever. Two months go by. Finally, I look at them. I'm like, wow, these are nice months go by. Finally, I look at them. I'm like, wow, these are nice. These are like really well-made cards, like original artwork, really, really beautiful. So now I start to rip some boxes. Now they came out at 120 bucks. They're already up to like 200, right? And this is like three or four months from release, which isn't peculiar in the sports card market. Like if a box gets hot and people are paying, you know, paying more for it, you can up the price a little bit, 10 bucks, 20 bucks, 30 bucks. Right. So I'm ripping these cards and I'm like, this card is incredible.

This Kurosawa, like it's gorgeous. And remember they make a one-on-one, they make a one-on-five, a one-on-ten out of 25. And then I'm checking prices on eBay and every couple of weeks, the price of the box is going up 50 bucks right and then the price of the cards this one card the kurosawa is going up oh this is weird so now i'm like okay i'm noticing patterns i think i'm gonna start buying some of these cards so i'm buying them and they're 100 bucks 200 bucks 300 bucks but they're still every week they're going up week they're going up the box is going up 25 bucks the box is going up 25 bucks wow i can't find sealed cases either

which is very very unusual for me like if i make some calls some guy might try to bang me out on a price but i can find the cases like i can't find these cases anywhere so i'm like there's no cases i can't get them i can't source them and the cards are going up in the market I'm like this is this is gonna explode at some point right so I find the Kurosawa the one of one gets it I hear about it my buddy I didn't know him at the time he's my buddy now his name is a great curator Dan buys the card and at the Dallas Card Show for $5,000, right? And I'm like, damn it. I would have bought that card for five grand, you know?

Yeah. Anyway, fast forward two months. I'm in Del Mar. Del Mar Union Marketplace Card Show right by San Diego. I walk into the show. We shoot this intro video. I'm like, it's the NBA playoffs. I'm like, okay, guys, I'm'm like okay guys i'm gonna buy a steph curry or jason tatum i'm gonna i'm basically gonna gamble on a guy and see if we can hit big

i'm gonna spend 10 grand on a steph curry right and and the whole point of the youtube video was to find a cool card on the floor and then purchase that card right as we're walking in somebody's like yo the kurosawa's here i I got to see it. So we walk over. I'm talking to Dan. And again, I'm not really, I don't really know him at the time. And I said, oh, can I see it? I'm looking at the card. I'm like, wow, how much do you want for this thing?

He's like, ah, well, I just got offered 10 grand and I passed it on it. Now, remember, he bought this card for five grand 60 days before. And he said, no, I don't want that. And I'm thinking in my head at the time, I like he wants 50 grand for this card like that's what i think i think he's gonna hold on this car so i you know just go well what do you want for it he's like ah it's got to be something crazy what's crazy right yeah it's like uh 20 grand i'm like wow i can get this card for less than 20 grand right now like that was the first thing i thought right okay keep looking at some of his

stuff he likes to he collects a lot of um non-sport so like wwe mike tyson pmg just stuff that isn't you know um as as sought after he does a lot of unique products. So, a lot of Star Wars stuff. And I talk with my team. I'm like, I'm going to try to buy this card. We're going to reroute this video right now. Screw Steph Curry. Screw Jason Tatum.

I want this card, right? So I'm like, listen, man. I'll give you 13 grand for that card right now. And he's like, 19. And then we go back and forth. We settle at 16. right and we film the whole thing right so at the time it was the biggest star wars purchase of any modern card wow and we got and we filmed it so we put it online and now the sales go even crazier online right so now that box today that 120 box is 800 whoa wow yeah that's crazy 8x yep and it and it's 6x in about a year right so i can barely get my hands on that

product and like i said you could probably find some loose ones for like six to seven hundred but you know when when we buy boxes like we got to make a couple bucks you know i've got a team of people in la i got rent i got insurance i got all this stuff right so if we buy a box for 700 we got to clear at least 100 bucks on that box right yeah so but again these boxes are not easy to find so i buy the card 16.5 and now i had seen this um this documentary. It was called The Last Leonardo. And I don't know if you guys are into art, but I highly recommend.

I'm not even into art, but I highly recommend watching this doc. So in 2009 or 2011, this Leonardo da Vinci painting pops up in Missouri that nobody had ever seen before. And everyone's like, that's not real. There's not like a Leonardo da Vinci painting just laying around in Missouri, right? So anyway, this curator from New York, he examines it. He's like, I think this is real. Puts an offer in on it.

I don't know if he paid a million bucks or whatever he paid. Brings it to New York. Now they have all of these world-renowned artists and the Metropolitan Museum of art all these people are looking at it and basically it's like going back and forth is it real or is it fake for years years in manhattan right ultimately they're saying no no no this and that after four or five years they decide this is real wow right and they? And they're examining the wood.

Leonardo da Vinci paints on this type of wood only, this type of tree bark. And he makes this types of strokes with his brush. That's crazy. That's how granular they're getting with the examination of this stuff. So in this documentary, now the art has been shipped to New York. They go over it.

Everybody agrees, okay, it is real. Sells for like $70 million, right? $70 million. And again, I might be off on some of these numbers. It gets sold. And now it goes on a world tour and it goes to the Louvre, right? And it goes to France and it goes to England and it goes all over the place just on display, right? And it goes to France, and it goes to England, and it goes all over the place just on display, right? And eventually, and the thing is not for

sale, right? They're just putting it on display at all these different museums, right? And the guy who owned it, and I think it ends up going back into a storage unit for two years, and then it resurfaces, ends up selling for half a billion dollars. Wow. Jeez. Because that tour helps the

valuation immensely right right yeah i mean the longer something hangs in the louvre the smith smith sony or anything like that you're basically by the day jacking up that value so what you just said i looked at that kurosawa that i bought and i said i'm gonna put this on a necklace and i'm gonna wear this to every card show. And guess what? It's not for sale. I had no intention of selling that card. Right now, fast forward, one of my buddies, um, who pitched fanatics on the idea of, of acquiring all these licenses and really purchasing tops and panini and all this stuff and getting into the market big star wars fan he sees the video right and he thinks that i'm just some you know pump and dump scumbag right like trying to trying to boost the market up like sell my card and finally i meet him and we're like nerding out about star wars movies for an hour or two and he's like so how much you want to sell

that card for i'm like oh this isn't for sale right and again i used it as that marketing tool right and ultimately that's what um led me to the relationship i have with tops and fanatics today right because of that necklace wow so it's like what is that worth yeah right now two months ago this is an even cooler story some guy who watches our streams i think is uh sorry if i i i name your instagram account wrong i think it was 26 card collector or something i hear and i don't know him at the time i hear that he bought the yoda one-on-one super fracture from the same set for 2626,000. And I'm like, because if you analyze that market of the Kurosawa cards, every Kurosawa card is worth

significantly more than every other card. So now, we've established another sale of a Super Fracture in that set that is more than what I paid. And a less valuable card than what you have. So it's probably worth like $50,000 by now. I'm not telling you guys the value of the card right but what i will tell you is that ps a psa 10 of an ad of 50 of the kurosawa sold for four thousand dollars wow so you do four thousand

times 50 jeez yeah right and again i'm not saying that's the value of the card and and sometimes one of ones don't trend on that exact scale right but also sometimes they go ballistic and go way over that scale so lewis hamilton famous f1 racer his rookie card debuted like two or three years ago the same weekend i bought the kurosawa he had a psa7 rookie card, Super Fractor. Take a guess what you think it sold for. Lewis Hamilton, rookie, PSA 7. I'm guessing $10,000. $1,000.

$900,000. Oh, my gosh. Wait, what? $900,000. I mean, he's the greatest F1 racer of all time. It's his rookie card. Oh, I don't know F1. They'd never done something like that for F1 racers before.

He's also the only black F1 racer that's ever had any sort of success at that level. He is the unicorn of F1. That makes sense, hearing that. 100%. And the way that I looked at that was, if this Lewis Hamilton card sold for $900,000, if my card sold for one-tenth of that, I'd be pretty psyched. It's a good ROI. And all the branding you got and the deals. Right. If my card sold for one-tenth of that, I'd be pretty psyched. It's a good ROI.

And all the branding you got and the deals. Right. So, listen, I somehow, through this whole process, remember, this is Dapp Sports. I've become like the Star Wars guy. Yeah. You know? Which I don't hate because I grew up, listen, I grew up watching Star Wars. The VHS tapes were at my grandma's house and I would pop them in and I'd get away from the family and watch Star Wars. We'll wrap it up on this. What do you think of the new

Star Wars movies? The new Star Wars movies, I was super disappointed in the... I like the honesty because I feel the same. Yeah, in episode 9, I thought it was literally the same movie. They made the same movie again. Yeah. Orphan child saves desert planet from death ray. Yeah. It was

disappointing, man. It was definitely disappointing as a Star Wars fan. But at the same time, Mandalorian I love. So you've got to take the good with the bad. And it's unfortunate that they kind of screwed up those last three episodes. But they just announced at Star Wars Celebration in London there are three more movies. So hopefully one of them hits. And some of the Star Wars fans are not happy about it. But we'll see what happens. Any closing thoughts where people can find you uh yeah you can find us dap

sports our biggest channel is tiktok youtube uh instagram d-a-p-p-z sports if you want to rip sports cards or if you want to rip star wars cards um come on down to our live stream we're pretty much live streaming 24 7 yep you heard it here guys it here, guys. Digital Social Hour. Sean Kelly out. See you next week. Peace.