Digital Social Hour - Building a Crypto Casino Empire: Lessons from MonkeyTilt | Sam Kiki DSH #1265
Episode Date: March 25, 2025🎲 Building a Crypto Casino Empire: Lessons from MonkeyTilt 🎰 Ever wondered what it takes to create a revolutionary risk-taking platform? 🚀 In this episode of the Digital Social Hour, Sean Kel...ly sits down with Sam from MonkeyTilt to uncover the wild journey of building a crypto casino empire. From high-risk golf bets with hilarious stakes (yes, we’re talking insane tattoos 😂) to creating innovative all-in-one platforms for risk-takers, this conversation is packed with valuable insights and jaw-dropping stories. 🌍💰 Sam shares his expertise on crypto gambling, navigating global regulations, and how MonkeyTilt is shaking up the industry by combining sports betting, NFTs, trading cards, and more! 🃏✨ Plus, hear about his epic VIP rewards systems and the lessons he’s learned from his entrepreneurial ventures. Don't miss out—watch now and subscribe for more insider secrets! 📺 Hit that subscribe button and join the conversation as we bring you more exclusive interviews and behind-the-scenes stories. 🚀🔥 👉 Tune in now and discover what it takes to build an empire in the high-stakes world of crypto and casinos! 💎 CHAPTERS: 00:00 - Sam’s Crazy Golf Bet 06:36 - Sam’s Crazy Poker Bet 08:26 - Sports Betting Strategies 11:23 - Casinos Limiting Sports Bettors 12:09 - Importance of Line Shopping 13:17 - Price Matters in Sports Betting 15:46 - How Casinos Manipulate Bettors 17:56 - UNLV Gaming Institute Insights 20:25 - Casinos Facing Bankruptcy 21:38 - Resorts World and Wynn Overview 24:40 - Favorite Gambling Locations 26:03 - Wynn Chairman Club Benefits 28:03 - MGM Mansions Experience 32:50 - Crypto as a Gambling Alternative 34:20 - Major Use Cases for Cryptocurrency 35:00 - MonkeyTilt Fight Overview 38:57 - MonkeyTilt Fight Rewards Program 39:44 - Future of MonkeyTilt 42:41 - How Stake Affects Betting Margins 43:28 - MonkeyTilt’s Mission 44:14 - Differentiating Monkey Knife Fight 45:23 - Outro APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: jenna@digitalsocialhour.com GUEST: Sam Kiki https://www.instagram.com/senortilt SPONSORS: KINSTA: https://kinsta.com/dsh LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ #crypto #cryptoarbitrage #stakepromocode #makemoneyonline #bet365
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risk taking. Well, regulation makes it really tough because
different different countries regulate different pieces of
those products. You know, some of the products they call
financial services, some of the products are like trading cards
aren't even regulated some products like NFTs aren't
regulated. Sports betting is highly regulated. My casino is
the most regular. Right. So it's hard to put all of them on one
platform.
Yeah.
All right, guys, we got Sam here from Monkey Tilt.
Thanks for coming on, man.
Absolutely, man.
Yeah, you were golfing yesterday with Menry, huh?
I was.
How was that?
It was good.
Did you see the bet?
No, what happened?
Oh, really?
Well, two on two, right?
So we're doing, okay, so you know,
Bob did the full send golf.
Like he kicked off full send golf.
Yeah. So what we're doing is, I haven't golfed in two years.
It took like a two year break when I found a monkey tilt
because you need time to golf and practice
and I just didn't have no time.
So Bob's been in my ear, he's like,
we have to have a monkey tilt golf channel,
we have to have a monkey tilt golf channel.
So finally, I get a few days this week
and I said, you know what, we're in Vegas,
the weather's amazing by the way right now.
So let's go golf.
So we created, we needed to create a format,
I can't hit the ball that well right now.
So we needed to create a format that was like easy
for me to slot in and just play
without needing to practice a lot.
We created two man scramble.
So you know the format where basically both of you
hit a drive and you can play whoever hits the better drive.
Then both of you hit an approach shot,
but you can play whoever hits the better approach shot.
So you kind of, it's kind of, you know,
you can kind of only make one or two
good shots a hole and still be in the game.
It makes it very fun.
So we create this new format.
It's like a high stakes two man scramble where we like challenge, you know, two
man teams and we play a scramble.
So yesterday Bob, Bob was going to get this, uh, girl influencer, this
girl golf influencer out there and stuff.
It first of all, he didn't sleep the whole night before he was at
Durango all night, just zapping,
drinking, gambling, whatever.
By himself?
Like for good chunks of the time by himself, right?
And then, I don't know, then you know,
Bob does this thing where he always meets people
at like a bar or something,
and then like those people become his friends
for like two weeks or whatever.
So he shows up to the golf course with this guy
who's like a big litigator in the US, randomly.
They just met at a bar.
He was hitting on the guy's fiancee,
and then the guy comes back from the bathroom
with him and Bob become friends.
Oh my God.
So he brings him and he brings this girl,
she's like a golf influencer or something.
And then I hit up my buddy and I said,
hey, oh no, Spencer, Spencer, our buddy.
Yeah.
Says, hey, I got this friend, Adam,
we'd love to come play with you.
And I said, great.
The girl hadn't shown up yet.
I said, great.
So Adam shows up and Bob is like,
Bob gets this thing where he like,
Bob thinks he's like the best golfer in the world.
Bob thinks he's the best at everything.
Bob said, you know what?
Why don't I play me and the litigator against you and Adam?
And we played two man scramble.
And I said, cool.
I said, but what do you want to bet?
Because Bob, you know,
I don't do money with Bob anymore.
It's stupid.
So he goes, well, if I win, I want 25 grand.
I said, okay, well, if I win, I want you to get a tattoo.
That's why I left it at that.
And he said, if you win,
I will get a tattoo on the shaft of my penis.
And I was like, you're kidding me.
I was like, I would have settled with like a pack
or like a neck tattoo if it were in whole areas.
And he insisted that this was done, right?
So Spencer calls up this girl,
Spencer is a tattoo artist,
he calls up this girl and she's down to do it.
She's like, yeah, a hundred percent.
So we're making jokes the whole time.
And by the way, my partner in the first two holes,
you watched the stream, shits the bed.
My partner's supposed to be like a really good golfer
and just playing terrible first two holes.
So Bob's getting cockier, cockier.
He wants to press the bats, like the whole thing, right?
Couldn't even play it in our hands even.
And Bob's drinking, drinking, drinking. Anyways, he cr bats like the whole thing right couldn't even play it in our hands even and Bob's drinking drinking drinking
Anyways, he crumbles like the middle we frickin destroy them
We get him to press the bet too
So his second bet was for I had to put up seven thousand and he had to do three blind dates of my choosing
Five on stream. I also also owes me that so right now the whole internet is like chasing him because he owes us a dick tattoo and a three blind dates series on stream. So that,
yeah, that was honestly one of the best golf days of my life. It was so much fun.
I was nuts. You think he'll actually get the dick tattoo?
Well, so now we're talking Spencer's talking to only fans and cause we were like, we thought
it was such a funny idea because we're out there on the golf course and stuff. And we
would go, Oh shit, like how do we stream this?
Because you can't, you know what I mean?
You can't put this on kick, right?
And so we're like, well, can we put this on porno?
Like what do you do?
And then Spencer goes, I bet you we can get a deal
out of OnlyFans.
So Spencer's talking to OnlyFans and he's trying to get
Bob to stream this whole thing live on OnlyFans.
And Bob might get a bag out of it.
Now he has to show his-
Kyle, we were supposed to golf tomorrow on Full Send Golf
and against Kyle and Sleem. Kyle's was like I'm not doing it until you honor
your best Sam Wow the Internet's behind me on this one
crazy I don't think he'll do it but we'll see I think you will you think
who did it by the way and I've offered because I think it's I don't even I
didn't know this was a thing I didn't know you could do this apparently can't
apparently some people do this right so I didn't even know that was a thing but
uh I said to Bob I can't willing to be cool about this why can't apparently some people do this right so I didn't even know that was a thing but uh I said to Bob like yeah I'm willing to be cool about this
why don't you like you know the bad was I risked 25,000 so why don't you put up like
five or ten thousand right and I'll let you get it somewhere else let you get the tattoo
somewhere else like on your arm or leg or something normal he's like no damn he's all
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That's K I N S T A dot com slash D S H. The whole, the whole dick or just a little picture?
And I said the monkey head, monkey logos head. Oh yeah. Yeah. There's, I mean, there's all sorts
of logistical things I don't want to get into on this podcast, but I mean, I, it's crazy. I don't
even know if I'm going to watch it to be honest, but it's kind of that sick thing on the internet.
You like, you kind of want to watch it or you kind of don't.
It's gonna be unavoidable, I feel like.
I don't know.
That's gonna break the internet.
I think if we can pull off this deal with OnlyFans,
this thing's gonna go nuts.
Holy crap, that's crazy.
How often do you and Bob do these weird bets?
So I've known Bob, I met Bob in 2021,
and we've been really good friends, you know,
those four years. Bob's been on an absolute life roller coaster in that
And that probably didn't mean you were talking before the show you got to know Bob and stuff. Yeah
Um, we bet we've bet our whole relationship like our whole life our whole time together
We bet on all sorts of crazy stuff. What's the craziest bet you've done what time that one for sure?
I taste it like that. I just not even close right but? But like we've done, we got, we went and picked up this,
we were gonna do this heads up poker thing, right?
We still are actually working something out
to do it on Poker Go where we play heads up poker
for some crazy stuff.
You would destroy them.
I think so.
So we played this heads up poker match.
Did you see the tilt truck that we have?
Was that the one at the Super Bowl or?
Yeah, yeah, yeah, exactly.
So you can like cut that into this, go for whatever,
but we did this dope truck with West Coast Customs,
and we had this whole plan where we're gonna go
and pick it up in LA, and then drive it around LA,
and invite people on to gamble with us,
and Bob and I in between were just gonna play
Heads Up Poker nonstop for 48 hours,
and stream the whole thing.
Damn.
Yeah, because he thinks he's a better
Heads Up Poker player than me,
so I was like, let's do it, let's play 48 hours straight
on stream, the whole thing, right?
So we were playing, but then of course,
the LA wildfires happened.
So we turned it, we changed it into doing something
for charity for the LA wildfires.
And so we raised, we ended up raising $50,000
for the LA wildfires, just driving around on the bus,
posting on social media, acting on complete knuckleheads.
But in that same time, in addition to raising 50,000
for the fires, we also, I beat Bob heads up for 17,000
I mean you have a poker background. I don't know why he would have thought like yeah, I like to play poker
Yeah, I mean you you are actually good at poker. You're winning poker player. I'm okay
I wouldn't say I'm like a winning
I wouldn't say I'm like winning it depends who against against an average person probably against someone like Andrew Robor Allen Keating like no shot
Oh god, they would crush me. So you're better than an amateur, but you're not a pro. 100%.
You're in between.
Yeah.
Is that your favorite game, the gamble on poker?
I think sports is my favorite thing.
Sports betting?
Yeah.
Wow.
Yeah, sports is definitely the thing that I've had the most success with.
Really?
Yeah.
That's a hard one to make money in, I feel like.
100%.
So what's your game, like NFL, NBA?
I'm really good at NFL.
So I do this, I was doing this thing for fun this year called Senor's pick of the week during NFL. I was eight and one going in Super
Bowl. Dad a huge bet on the chiefs. I was eight and two against the spread to it. Right. So
so I'm pretty I'm pretty good NFL capper. And then, you know, I dabble NBA NHL like bidding totals
a lot. Yeah. What's the biggest sports bet you've made, money-wise?
It's a big one.
I don't wanna say the number, it was on a-
It's that big?
It was on a boxing match, yeah.
Damn!
I like to bet big on fights.
Wow, boxing.
Yeah, I feel like boxing,
if you have the right information, is a good one.
Yeah, I mean, I had a ginormous bet on the Chiefs
for the Super Bowl, I got crushed on.
That was a weird game, I felt like-
That was a terrible game.
It was like, I've lost big bets before, but that one felt really gross because it felt like we would never had a chance
Not at all. I couldn't even watch the game. It was spooky man. I wanted a close game because I'm just a fan of sports
Yeah, so like I just wanted a good game
We got spoiled last year with the Chiefs 49ers
I was a good one in the overtime and I was there in Vegas and I mean dude that was that was awesome
So to go from that Super Bowl to this one was a total bummer.
Super weird because everyone was saying the refs were in on the Chiefs and it seemed like
they were gonna win it all.
Yeah I know the refs weren't either.
The first few calls went like the Eagles way for sure.
Yeah I don't know people I've had guests come on here say the NFL is rigged.
Uh no I don't know I don't know about all that.
Yeah that would seem hard to pull off you know.
Who knows, right?
Like there'd have to be so many people in on it.
You're like, there's, I feel like a lot,
there's been a lot of gambling scandals
have been like the big thing that you saw that headline
the other day about the college basketball and NBA stuff.
Yeah.
Yeah, so it's obviously there's stuff going on
with player props and things like that.
And it's really unfortunate because I think most of the,
I think most of the world's doing things pretty cocially,
but I guess you're always going to get stuff like that.
Yeah. Michael Porter Jr's brother, right?
Oh, I didn't notice that.
Oh, you didn't know that?
No, no, I didn't know that.
Yeah. He would fake injuries and that was not.
Like allegedly or this is like?
Yeah. I'll say that to be safe,
but I'm pretty sure it's like a known thing.
Wow.
Yeah. Just to get the under, you know?
Yeah, that's, I've never really bet player props at all in my life.
Yeah.
I just never, it's never been my thing.
I never liked daily fantasy.
You never bet player props.
I always bet sides and totals.
I mean, that's probably smarter because you can't really predict the player stuff if they
get injured or if something happens.
No, and it's hard to get, I guess people don't talk about this, but it's hard to get big
bets down on anything but main markets.
So like, I like to bet big.
So like the only things that I can get down on
are like major sports, like NFL, NBA, NHL, MLB,
and major markets, major liquid markets.
So like a full game over on Durs, full game spreads,
that kind of thing.
The casinos will save you out here.
Okay, so no, no, I'm good. You know, obviously, because dude, I've been at a lot of these casinos must hate you out here Okay, so no no, I'm good, you know, obviously cuz dude I've been in a lot of these casinos
So like I've been uh, so I think they love me as a casino player cuz you know
It's impossible to win in the casinos when you're playing Baccarat and craps and stuff. So I'm a good casino player
I give good action, but yeah, I can't get down big on sports in any of these places
I'm limited like across the board even at Circa
Circa will give me I think circuit gives like what? 25000 a game or something like that which for you is like nothing
Oh, yeah, damn. Yeah, cuz if you bet that you can't really win six figures
Oh, you're our lion of sports like if you're really good at sports your ROI is like
You know low single digits mid single digits
Some people have like things that are high single digits, but it's it's very tough damn
The markets are really efficient, right?
Like, you know, think about all the smart people betting every single day.
And I think what this is where people get preyed on all the time, right?
Is they buy sports picks from people.
And the problem buying sports picks from people is, let's just say I tell you I like the Chiefs
minus six and a half minus 110, right?
And then you go and you bet the Chiefs minus six and a half minus 120, or you bet the Chiefs minus half minus 110. Right. And then you go and you bet the chiefs minus six and a half
minus 120 or you bet the chiefs minus seven minus 110. To you, you're betting the chiefs, right.
But to me, you're just seated multiple percentage points of ROI. And so you just went from doing a
plus expected value bet, positive expected value bet to a negative expected value bet.
So most people are math illiterate and they don't realize that and they get preyed on it.
That's why I think it's pretty, pretty bullshit. Right. So, um,
it's what's betting. It doesn't, it doesn't matter what side you pick. It just matters
the price you get because everything has a right price. Yeah. The timing of the bets
is important. People don't know that. Yeah, that's right. That's why I like really smart
bettors aren't allowed to bet football on Tuesdays or Wednesdays. When I used to first bet football
draft Kings, I used to bet NFL on Tuesdays, Wednesdays. Then draftraftKings came back to me and they said, no, you were only going to
take your action on Sundays, right? Because they want that they want more efficiency in
their line before they take a big bet from me, which is fair enough, right?
Oh, so the line would move so much by the time Sunday comes around, right?
Yeah, exactly.
Damn, that's interesting.
I say this when I when I give, you know, I don't, I don't need to sell sports picks,
but when I give my sports picks out for free on my IG, I always say like, Hey, look, just remember the price matters. Like I get like if there was one
game, it was like where it was the commanders and I got plus nine and a half and the line closed
like commanders plus seven and a half plus eight. Like those are two different lines. So a million
things that can happen. Like, and this is when you do sports, you're running Monte Carlo simulation.
So just like taking all the data and running Sims of what's what's what possibly could happen and you're running thousands and thousands of
these Sims. So all sorts of scenarios and then you create there's a probability distribution curve
of like the percentage chance it lands on any given game outcome. Right. And so when you think
about there's key numbers, you never hear about key numbers in NFL and NBA, like there's key numbers
NFL like three, seven, six has become a key number now. So those numbers have a lot of statistical value. So when you move off of that number,
it's a huge change in the Delta and percentage of expected value.
Damn. Yeah.
Damn. You're intense with this stuff.
Yeah. There's actually a really good book on it for beginners. I don't even play, you
know, I don't get paid to plug anything, right? But there's a, it's called, it's by a guy
named Matthew Davidao and his partner,
I think it's called the logic of sports betting. Really good book. It just gives you,
it gives you basic tools to understand how to bet little. If you're, if you're betting sports every day, or you're doing this just for fun,
recreationally, it just gives you a little bit of a compass to know like,
it's like if you're playing blackjack, right? Or if you're, no, that's a bad example.
If you're shooting dice, right? Everyone knows you're shooting dice,
you're losing longterm to the casino,
but there's things you can do to massively minimize your loss that you should know
about, like max passing, max backing the pass line, right, because that's an EV neutral bet.
Making sure you're getting comps, all that kind of stuff, making sure you're getting
instead of three, four, five X odds, 10 X odds on the numbers, right. These are these things all
matter and add up over time. So it's really, you know, I was listening to this conference call for the win back
when I was in my early twenties,
and they talk about, you know, in the high traffic areas,
they always put the games that are most advantageous
to the casino.
So they put like blackjack that pays six to five.
Now, if you're someone who's pretty knowledgeable
at gambling, you'd say, well,
where's the three to two blackjack game,
which is a huge difference.
And of course they have it there,
but it's hidden somewhere in the middle kind of thing
in the high roller, right?
Yeah.
A lot of times.
Yeah.
They'll do it for their high limit players.
Yeah.
That's right.
Palms just brought back three to two blackjack.
That's awesome.
They're trying to revive.
Yeah.
The local casinos do a good job of giving higher payout slots, three to two blackjack
10 X on the odds versus for dice versus three, four or five.
Yeah.
All those things are very good for the player. Also, I hate when the casino plays mind games with you.
And I know I own an online casino, some irony in this,
but like when you said,
but you should just be honest about it, right?
When you play commission Baccarat
and a normal person goes, oh no, I have to pay commission.
Like this is terrible for me.
I'm gonna go play no commission Baccarat.
But of course the game mechanics and rules
of no commission Baccarat are way worse for you than commission Baccarat. Really of course the game mechanics and rules and no commission Baccarat are way worse
for you than commission Baccarat.
Really? Yeah.
Oh wow. Or that, you know that when,
I didn't know that.
You know in 21, there's all those variations of 21,
like 21 plus three or switch card 21 and stuff.
Yeah. Those are all way, way, way worse
for you mathematically than just regular blackjack.
Damn. So what they do,
what these game designers do is they come up
with these really clever mechanics
that are very appealing to math-illiterate people
that just like, enjoy a game, right, and play it.
And that's all fine.
I mean, if you're playing for entertainment stuff
and that's what you should be doing, then that's fine.
But you just need to understand that
doing a little bit of homework helps you
a very, very long way, because this stuff all compounds.
If you're playing regularly,
you should pay attention to a lot of these things.
I like to gamble regularly, right? i know i'm getting taxed some
amount for that over the course of every single year but i get a lot of perks for it i get to
stay at nice villas i get to eat at all these nice restaurants in vegas and so for me it's like a
small tax to pay and i enjoy doing it i do it socially with friends um but i'm playing like
the thinnest edge stuff like you think about a player like me, I'm playing Baccarat.
I think what the household on Baccarat is like sub 1%.
And then I'm getting comps on top of that.
And then of course I've got really high limits,
which helps me because I can chase, right?
And so the reason why Casino does well,
Casino has a game with a hold or return to player
that's in their favor, but it's very thin, right?
The percentage is very thin.
So the way they get used, they put their max limits low. They, the Delta between the min and the max limits hold or return to player that's in their favor, but it's very thin, right? The percentage is very thin.
So the way they get you is they put their max limits low.
The delta between the min and the max limits is compressed.
So you can't martingale out of it, right?
Martingale where you double your bet.
Mathematically, if there was a big delta
between the min and max bet,
let's say the min bet was 100 bucks
and the max bet was 100,000,
and the casino didn't stop you from martingaling,
I mean, statistically, you can martingale your way through most of your life.
Damn. It's actually nuts, right? Until like, until it doesn't work. Right. But that is like
some of these little math tricks is what, you know, the secret science behind a casino.
And then of course there's all the psychology that goes into it. Like UNLV has a gaming institute
and these guys will study the types of things and what their effects on player behavior is. Like the color of the felts,
the where they put side bets and stuff in games, the lighting in the room,
the smells of the room, the music, uh, the, the lighting.
Did I say the lighting or the lighting? Yep.
So they study just kind of like all these different stimuli and their effects
on their brain. You, you've heard some of the infamous stuff on the internet
that they pump oxygen and stuff like that. Is that true? I don't know.
I've you know, it's funny. I've worked in casinos a good chunk of my life.
I actually have no idea.
But it's definitely like when you walk into a casino,
it's kind of similar to like walking to a good hotel lobby or you walk into like a
like an amusement park, you know, you know, that like that smell.
Yeah, you feel it. Your senses get woken up right away, right?
100 percent. It's hard to sleep inside. When I walk in the Aria, I feel smell. Yeah, you feel it. Your senses get woken up right away, right? 100%.
It's hard to sleep inside of your senses.
Yeah, when I walk in the Aria, I feel different.
Yeah, 100%.
Yeah, it's nuts how they do that.
They got it down to a science, man.
Yeah, they do.
Wow.
I didn't know the market.
And they study everything from like placement of slots
to placement of table games to,
they're very quantitative about foot traffic,
promotions that drive different kinds of foot traffic,
cross-selling, so getting people into the hotel for cheap,
let the hotel be a loss leader, then get them to, you know,
gamble or whatever it is, make food a loss leader and get people the traffic that
way, make a poker room a loss leader, make sports a loss leader.
So they're very good about getting you there and then figuring out how they're
going to make their money off you. But it's funny, Vegas has evolved.
Like it used to be that Vegas, you would do all these cheap buffets, cheap common food, all that stuff. Now of course
if you look at a pie chart from how Vegas strip made its money 10 years ago to how they
made his money now, it's transformed dramatically. It used to be mostly gaming. Now it's actually
mostly F&B and entertainment. Damn. Yeah. That's not actually crazy. I mean you go eat
out all the same places I eat out.
Yeah.
It's expensive.
I'm dropping like 500 bucks if I'm with someone.
Yeah, that never was the case in Vegas 20 years ago.
Damn.
Like $5 steak and pizza.
Yeah, I used to love the buffets back in the day.
Yeah, dude, me too.
The one in the,
Wynn's Decent, the one in Caesar's Palace.
Which one is that?
Yeah, I don't know.
I forgot the name.
I've never been.
Bacchanal.
You've never been to Bacchanal?
It's fire. Oh, fire, bro. But now I go and it doesn't hit the same. Yeah, no, I don't know the name. I've never been Bacchanal. You've never been a Bacchanal? It's fire. Oh fire, bro
But now I go on it. It doesn't hit the same. Yeah. No, it doesn't once you've had really good food
I was exactly I was raised on buffet food. Yeah
We I grew up in Vegas and you know, we didn't we were just middle-class family and stuff
So we we had buffets a lot. Yeah, I used to sprint to the food man. Yeah
And unlimited desserts. Yeah, there's fire
Yeah, I've never seen a casino go out of business out here though. All right, they know their business pretty well
Mostly there have been casinos have gone out of business in Vegas, but it's usually just overspending right?
So, you know, there's there's been bad projects where they've overspent on the development and stuff
They just never very able to recoup recoup their cap, right?
So there's a couple and then there's of course stories of casinos that have been bankrupted by players overspend on the development and stuff. They just never were able to recoup their capital. Right.
So there's a couple, and then there's of course stories
of casinos that have been bankrupted by players.
So bad risk management on the casino's part.
Yeah, but that hasn't happened in a while though, right?
It hasn't happened in a while.
I feel like that with all the algorithms now,
they probably can.
They're very, I mean, well, remember,
casinos just mostly be privately held.
And I think for the most part,
a lot of them around the world are,
but in Las Vegas, a lot of these guys are publicly listed.
So MGM owns like 30, world are but in Las Vegas all of these guys are publicly listed so
MGM owns like 30 40 percent of Las Vegas strips users owns 30 40 percent of Las Vegas strip That's 80 percent of Vegas strip. They're public listed companies the win owns win in encore
So that's whatever other percentage of the biggest trip Venetian of plots are owned by Apollo private equity
Yeah, dude, there's I can't think of one thing on the strip. That that's private. Oh, Circus Circus is on my Phil Ruffin.
Yeah, he's like a multi-billion.
They're selling though, right?
It's funny, I was at MGM when we sold it to Phil Ruffin.
Oh, yeah. Yeah.
But I heard I guess there's rumors about Disney, right?
Yeah. Yeah. I don't know.
I don't know who the buyer is. But yeah, we'll see.
You think Resorts World and Found Blue are going to survive?
They're not profiting right now, right?
So I think I don't think anyone knows the answer to to survive. They're not profiting right now, right? So I think
I don't think anyone knows the answer to that question about whether they're profiting or not and resorts world has a parent company is public
Yeah listed on the hong kong exchange their malaysian parent company
Um, I think they are profitable. Oh, they are. Oh, so vegas policy you were wrong. Yeah, one of my good friends
Uh just took over uh as chairman of resorts world jim urn who used to be one of my bosses
Yeah, i'm really really good guy And he brought in a new team.
And I think they're doing pretty well.
Fountain Blue, I really get on,
so I like Brett Muffin a lot.
He's a good friend of mine.
He's part of the ownership group.
And I think it's, you know,
they just, they spent a lot of money on that property.
It's drop dead gorgeous.
I don't know if you've stepped on it.
It's really beautiful.
I go to Power Slop there.
Yeah, we did a monkey tilt event there.
But the thing is, is that whenever you spend the target,
the target that a casino is trying to hit
is 10% return on investment.
So if you spend $4 billion,
you're trying to make 400 million of Bipita a year.
Just to give you an idea, I think,
and these numbers might be a little stale,
so check these numbers for me,
but I think the win in Encore combined
makes 600 million of Bipita. Holy still. So check these numbers for me. But I think the win in Encore combined makes 600 million in VivaDot.
Holy crap.
So when you think about that and Bellagio for a long time
back when I was looking at this closely
it makes about 500 million in VivaDot.
So those are two of like the highest running properties
on the Las Vegas strip.
So you have to kind of like, you're spending,
I don't know how much found blue spent on development,
but let's just say it was 4 billion,
but just fact check that for me.
But then they would need to make $400 million. It's a million profit a day. It's just hard. Yeah, it's just say it was four billion, but just fact check that for me, but then they would need to make $400 million.
It's a million profit a day.
It's just hard.
Yeah.
It's super hard profit too.
Right.
Yeah.
And is that including the restaurants and stuff or no?
It includes everything.
Oh, everything includes everything.
That's it.
All right.
Targets are some big spots.
Poppy Stakes probably bringing in a lot.
I love David.
I know.
So, you know, you saw my socials.
David Irons, my fucking guy.
I love that. You got the briefcase. guy. I love that you got the briefcase
So yeah, of course I got the brief. He has that he has a new thing. What's the new thing? It's like a carousel It's like what it's like dude go look at his IG. It's like a carousel
It comes out like a bunch of bottles that come out with like um
He's three big stakes hanging on like unlike a cart like a beverage. Yeah, yeah, we'll throw up a video on this
Yeah, marketing genius. Yeah, he's charging a thousand bucks for steak man and he has you should get him
on your pod he's down yeah we've talked very cool story he's gonna be in Vegas
actually upcoming this week oh hell yeah I'll hit him up yeah cuz he's killing it
but new Syrette just went under did you see that Salt Bae I did not see that
Salt Bae had a restaurant next to the T-Mobile Stadium yeah and you're seeing
that restaurant that specific restaurant closed went under yeah yeah okay yeah I don't know why maybe it was location
that's a tough area where is it T-Mobile but you got a parking just a bitch there
dude oh you mean like right outside of T-Mobile yeah that is tough cuz there's a
there's a Shake Shack there yeah I think so yeah that's just tough that's a hard
place to be because where do you park you can't park yeah park at like Paris I
guess location yeah but people are so spoiled,
they wanna park and just walk in.
Yeah.
Or valet.
Well, dude, I'm so lazy, like,
I like to go to the wind
because it's on the other end of the strip,
so you can just, you can sneak in there,
where any you sneak off the strip,
but if you don't want the Aria and stuff,
you're in the middle, so when you spit out,
you're stuck in the middle.
You're stuck.
All that traffic, so like, location matters a lot.
Yeah.
Is Winn your favorite spot to gamble right now?
Um. I know you got a lot. Yes. Is when your favorite spot to gamble right now?
I know you got a lot of friends in this industry. Yeah.
Yeah. I would say, I don't want to say,
you know what actually do a spot?
I don't want to just,
everyone's like, I think I'm in paid to plug this.
I'm not.
The spot I liked the gamble at lately is Durango actually.
How'd I know you were going to say that?
I don't know.
I don't know.
But like, I was, I was talking to my guys on my team
and we were walking through Durango on a Sunday and we're like, the atmosphere is so pleasant, man.
Everything is so brand new.
Yeah.
And they did such a good job with that property and it's like, it's got the right mix.
I always say a casino has to find that right mix between luxury and then the product for
the everyday person.
Because even people who like luxury stuff who are wealthy still like to feel like normal
people and like every day go to a food court or like pick up a burger or pick
up some like a frozen yogurt or something.
So Durango's food court is fire.
So good.
Irv's Burgers, the pizza spot's good.
Irv's Burgers is fire.
Yeah.
They have this ice cream place that's good.
And then, and then what did you say?
The pizza place?
Yeah.
Pizza, but Prince Street, right?
Prince Street.
Yeah.
I mean, you can't eat it.
No, cause I'm like, I'm not supposed to eat dairy.
Damn. Yeah, it sucks. But sucks but I still eat ice cream but the sports book is killer. The sports book bar whatever that thing is called. George George or something? I haven't been there yet.
That's unbelievable. Bell Air Lounge too. Everyone tells me that. I haven't been. Really? Yeah
everyone tells me that. It's nice. But I think Durango is awesome. I mean I win takes amazing
caramely dude. I just became part of the chairman club.
Yeah, I wanted to ask you about that. What is I never heard of it?
It's it's like the MX black card. It's like an invite only program. They do it for their like top customers.
I've been playing at the wind dude since it I guess. How old am I? So since I was 21, I guess. So damn. Yeah. 14 years or something. So they do a good they know how to treat players and then they're
opening up zero bonds. They're tying zero bond into you know,
the Chairman's Club and that kind of stuff. So I think and I
like how they've done their the way when it's done their
development, like they brought in Earth Cafe from LA, they
brought in chip Rianni's, they brought in a lot of these cool
little Delilah or Delilah's yeah, poppin. So I think when has
whoever does their FNB in retail has a very good
grasp on what's relevant and what's cool.
Crushed it. Yeah.
And so they're they're like, you know, they're the marquee, you know,
spot still in the Las Vegas strip.
And then Durango is just so cool for a local spot.
Like I do. I live not for I live not far from the strip.
I live like three minutes drive from the wind.
And so driving to Durango is a real pain in my ass.
It's a hike for you.
Yeah, it is, but I still go.
Damn, yeah.
Durango just feels clean, man.
That's where all the knell boys gamble too, right?
Steve and stuff.
Yeah, I think so, Steve and stuff.
I've given Steve there and at Red Rock.
Oh yeah.
How'd you guys do?
That day, that was that day that Steve was down
a huge number and we were trying to claw back.
So yeah, I've done well actually Durango, dude
I've done really really go. Yeah, you know, that's just variance is just the disco variance
But I've done really well at Durango had a much harder time at win
Well, their odds are probably better than strip places out of my right or just off-strip
Yeah, and they comp better too. But the problem is like what do you what do you want the comps for at the end of the
days, you know, so like the win like the win, you can spend those comp dollars
at Delilah or at the golf club or,
they've got a lot of good assets
for you to spend that currency on.
Durango, Durango's good,
but I don't need them to comp Herb's Burgers.
You know, I don't wanna stay in a room at Durango, right?
But that's why I like playing it.
My family really likes staying at MGM mansions.
Yeah, I heard those are nice.
Dope is product. Like the butler service is incredible. It's like, dude,
you walk into that courtyard and there was like a smell, they like spray this smell.
And oh my God, so beautiful and like peaceful. You're almost like not in Vegas.
Yeah. Like a waterfall in the middle. They have a private Chinese restaurant.
It's really good. And so when you stay at mansions,
like my family likes staying at mansions.
So I'm like, okay, well,
I can use my MGM comp dollars at mansions.
When we throw this fantasy party every year
and we go to the wooden villas and stuff.
So that's kind of how you think,
but I'm not gonna stay in a Durango room.
I mean, at Nicos, Nicos is pretty good.
That's the Italian one?
Or the steakhouse, yeah.
I don't know actually.
I went to some restaurant there.
I thought it might've been something else, but.
Yeah, but the Drango team's good.
Yeah.
I actually like for staycations,
my favorite spot is Venetian.
Really?
Yeah, have you stayed there?
Never stayed there.
All the rooms are sweet.
That's awesome.
Yeah, so it's like.
And then what do you do there when you staycation?
I mean, Venetian has some good restaurants. if I had to like pick a hotel for favorite restaurants. It's Venetian
Yeah, Hossel on is in there. Hossel on you got mot 32. Yeah, mother to fire
That's my favorite Asian spot in Vegas order the duck ahead of time. Yeah, you gotta order the duck there
They got me lows. They got they got fire man. Yeah, you're right. Yeah ex pot if you like hot pot
Oh, I did I've eaten at next pop before it's really good banging bro. Do they saw that?
That a karaoke spot in there karaoke
Yeah, this little karaoke spot that they were trying to blow up kind of somewhere to go. I think it's there
I haven't been though. He used to be a spot. Yeah, I was really pop. Yeah, they got a new dart spot
If you're in the darts never done darts, really? Yeah, I didn't try to
Try to axe throwing with my team. It's actually hard. Really? Yeah, I tried ax throwing with my team.
It's actually hard, right?
It's a suck at it, it's a terrible.
I couldn't even get the thing to stick.
Couldn't be neither.
Yeah, ax throwing's no joke.
Shout out to those guys.
Yeah, 100%.
Yeah, but no, Venetian's a sleeper, man.
If you had to pick one hotel to stay at,
what's your favorite one?
Mansions.
MGM.
It's not even close, actually,
because the Wind, I was going to
I was thinking wind villas, but then I thought, um, their butler services nowhere near the
mansions like me. I'm talking dude, mansions. There's like stuff I can say on the pod and
stuff I can't say on the pod. But like mansions is like, uh, there's nothing that they won't do
for you. Like, like you, you can be, you're in your room, you're in like the hot tub,
like there's a hot tub in the room,
some of them are in the middle,
it's like a ginormous hot tub,
bigger than the size of this table.
And you're in the room and then they're putting out
fruit platters for you, they're hanging all these nice robes
that just came out of some hot robe they have.
They've got the attention to detail,
the luxury music star stuff that, it's just crazy.
And they'll come in, if you like,
you just walk in there with the clothes on your back,
whatever you need, they got it for you.
Swimsuit, no problem.
You need, I don't know, I'm just making it like,
you need workout clothes, no problem, they got it.
Do you want, you know what's funny with me?
I like the StairMaster.
I love hitting the StairMaster in the morning.
When I come in, they put a StairMaster in my room for me.
In like my room, they buy it.
They go and buy a brand new St new master and then put it in my room
That's crazy and then my girlfriend really likes flowers so they know the exact types of flowers
She likes to put them in every room. No way, you know the exact type of food we like
Dude, that's insane. They'll work with if you have a chef you like somewhere in like the country or the world
They'll talk to that chef ahead of time and like pay them to get the ingredients and recipes
I mean there there's no that's how much a night is this spot?
I they don't they don't you know, oh you can't just get it online
They don't you got is invite only type stuff is it for the nor members of the comp?
They charge you a comp rate for the biggest room. There is the comp rates like 30,000 a night
Oh my gosh, but I know the end. I don't know what the entry is
But they it's just comp. So who knows right? I don't know what the entry is. But they it's just conks.
So who knows? Right. I don't think they sell the room.
Wow. I wonder how many of them there are.
There can't be too many of them.
28, 28.
And they are they all like by each other like they're all they're all very
private. They're all kind of very, very private.
Although one time I know I can't tell the story.
I'm like you just say one time one time we were like having a great party in the
room and we get a knock on the door.
It's a very, very, very famous rapper.
Oh yeah.
Thought it was his room and oh my God, no.
But then I was like, hey, can I take a quick break?
Yeah.
I think Mickey Mace used to stay there
when he was gambling a lot, right?
Oh, I don't know, I don't know Mickey.
Oh, okay.
Have you gambled with him at all or no?
I don't know him.
Really?
I've never met him.
Damn, I'm surprised.
You guys probably know a lot of the same people.
Yeah, we probably have a lot of mutual friends,
but I've never met him. Yeah.
Banks Banks is one of my friends.
Oh, yeah.
Yeah, he's a mutual friend.
See big on gambling.
Oh, he gambles, but I think he's big on it.
Yeah, I think crypto is a form of gambling, right?
It's very debatable.
The meme coins.
It's very, very debatable.
I would argue yes.
For meme coins, 100%.
It's not even.
Yeah.
It's not even a question with meme coins
I agree, but for Bitcoin, I guess you could see that as an investor. Yeah, big ones like a store of eyes is highly volatile
Yeah, I know you come from crypto a little bit, right? Yeah. I yeah I do so I built
If you think about monkey till it's my third business in crypto as a startup like my first business
I ever co-founded was a company called manifold trading. Yeah. It was a quantitative high-frequency hedge fund in crypto.
So my whole thing with crypto has been, what do I think are the biggest use cases of crypto?
The number one biggest thing was, did you study abroad when you were in college?
I didn't.
I wish I did, actually.
So when I studied abroad, one of the most stressful moments for me, I remember,
was this one time when I needed money for something.
And of course, all your friends aren't going to give you money.
You need your parents to send you money. And my dad didn't know how to send me money quick enough
It was like a three to four day delay or something like that. This was before Venmo. Yeah
No, no, but Venmo doesn't exist outside the US. Oh, really? Yeah. Yes. Yes
If you're if you're in Australia, I'd say a lot of Americans don't like realize this right you're in another country
Like moving money from one country to another country is not instant. It's a delay. It's like a multi-day delay.
Damn.
And I guess it depends. There's different services and stuff, but it is a delay.
Like it takes time, right? And there's FX rates, there's transaction fees,
all that kind of stuff. And sometimes back in the day, people used to use,
what's that one? Cash, Western Union or something?
Yeah, Western.
Cash.
Yeah, I used that.
There's all sorts of different ways to move money cross borders, but it's all extremely expensive and takes a lot of time. So the number one use
case for crypto is just money transmission. Right. Like if I, my daughters are in Australia and they
need, uh, I don't know, $5,000, I can send them ETH on ERC 20. It'll be there in two minutes,
right? Probably less. Right. But, uh, that's incredible. And then I think the second best use case for
crypto is gambling. I mean, so you know what I mean? Like, you know, the store of value thing,
I believe that Bitcoin, I can do believe Bitcoin is a good store of value. It's I guess you can
believe in Bitcoin as much as you can believe in any fiat currency. Right. Makes sense. As you can
believe in gold. But I think for some for whatever reason, crypto as a basket trades as like a hyper
beta index to tech in the US.
So when tech's hurting, crypto tends to hurt.
And when tech's doing well, crypto tends to do really well.
So I own a lot of crypto, as you can imagine.
I also own a lot of gold, right?
And yeah, but sorry, we were talking about my startup.
So Manifold was a quantitative high frequency hedge fund.
Then I spun a piece of technology out of that called Aether
and then I sold Aether.
So that's Monkey Tilt's my third company.
Damn, and it's a crypto casino?
Yeah, I think it was like a crypto.
It is right now, it has a casino, right?
But over time, I think of it as like a risk-taking platform
where I think all of these things
that you correctly identify are risky, right? Or take some
meme coins, collectibles and trading cards. Like we know when you buy a pack of trading cards,
I don't know how many people are buying packs of trading cards to just hold the cards and put them
on their wall. Like I think a lot of people hope they get that big 10,000 r card, 100,000 r card,
whatever it is. So in some way that's gambling, right? You know what I mean? You open a pack of
cards, whatever. And it's a multi-billion dollar a year business, right? And so I believe that all of these things are risk taking,
whether they regulate them as gambling or not, you know, whatever, I'll let the regulators
decide that. But I think they should all live on one platform tied together by one wall
and one rewards currency. Because how cool would it be if you know, when anything you
like to keep your dollars spent at one place that takes good care of you. So like if you're a good customer at Monkey Tilt and you mess with collectibles on our
platform, you trade crypto on our platform, crypto perps, you bet sports, you play casino,
you play poker, like these are all the product verticals we plan to introduce.
Then now all of your space, you could have been trading crypto on Binance and you could
have been doing collectibles and cards with
fanatics or whatever. But if you're doing this on the
monkey tilt ecosystem, now all of a sudden, you might be level
one or two or any of those places, you know, all
individually, but now at monkey tilt, you're level five on the
rewards tier. And now all of a sudden, you're getting free UFC
tickets, free Formula One passes, all that kind of stuff.
And I think that that's overall a better value proposition for
the customer. 100%
It's very, it's very, and I'm sure you know this, because you dabble with a lot of stuff. It I think that that's overall a better value proposition for the customer. 100%.
It's very, and I'm sure you know this
cause you dabble with a lot of stuff.
It's very disaggregated, right?
It's like, if I think about crypto,
I've got some money on chain.
I've got some money on centralized exchanges.
I'm trading, you know, meme coins through telegram bots.
My Solana wallets linked into.
I'm using deck screener to check, you know, activity up. I'm betting sports on you name it any of the listed guys
You were just rattling off. I'm playing casino
No, I don't play casino and I mostly played in real life right and all these different price
So like you think about that and you're like man, there's a lot of wasted rewards currency a lot
Yeah, it's all over the place. Yeah and rewards and everyone knows this any any good if you study reward systems. I'm
Fascinated. It's like one of my nerdy things, is about studying reward systems.
I don't know if you ever went deep down the hole.
I haven't.
Credit card reward systems,
I'm curious.
Airway reward systems,
there's like, there are people who just do ridiculous amounts,
now you have chat GBT,
so you just have to chat GBT,
but before on the internet,
there's just all over these people hacking these systems,
right?
But the overarching theme of these systems is that the rewards get
infinitely better as the closer you get to the top.
Right.
So the closer you get to the top, the higher the reinvestment in the
customer is because the theory is acquiring a high value customer like
that is going to cost so much money.
So once you acquire them, you don't want to lose them.
So you're willing to give that customer so much higher of a percentage back
than you would to any of the customers lower down the ladder.
Cause ergo should be easier and easier to acquire that each tier of customers as
you go lower down the ladder but that top echelon of customer you don't want to lose.
So you're almost willing to make it a super super low margin proposition for you. So as
a customer you want to be able to consolidate all of your points in a one ecosystem and
right you know run up the rewards ladder as quickly as possible.
So that's what I'm trying to do at Monkey Toe
is give an all-in-one platform for risk-taking.
Regulation makes it really tough
because different countries
regulate different pieces of those products.
Some of the products they call financial services,
some of the products are like trading cards
aren't even regulated.
Some of the products like NFTs aren't regulated.
Sports bidding's highly regulated. High cas is the most regulated, right? So
it's hard to put all of them on one platform when we're trying. Yeah, yeah.
Sounds like a nightmare logistically. Holy crap. Yeah, it's expensive. Yeah,
because you got customers all over the world. We do, yeah. Damn. So what's, is
there a reward system in place right now at all? Yeah, yeah. And right now, no,
there is one. It's really, really generous and it's mostly focused on
reinvestment back into dollars on the platform.
And then we take care of our VIPs and soft comp dollars in all sorts of ways.
I mean, we're at our Formula One party, throw a Super Bowl party,
bought a big old suite to the Super Bowl.
You went hard. You gave away a million at that, right?
I gave away another million dollars on top for the Valentine's Day thing.
We did a million dollar safe crack opening thing.
So we do things like that all the time. I think the stuff like the million dollar Valentine's Day thing. We did a million dollar safe crack opening thing. So we do things like that all the time.
I think the stuff like the million dollar
Valentine's Day race is more targeted at VIPs
and the stuff like the million dollar safe
is more targeted at the everyday customer.
Yeah, yeah, it's smart that you take care of VIPs
because you see that happens in Vegas
and that's why these casinos grow.
I mean, I am a VIP customer, right?
So I treat those VIPs the way
that I would want to be treated.
Yeah.
That's what matters.
Yeah. What's what matters. Yeah.
What's next for Monkey Tail? Anything fun this year?
We, I mean, just the, you know, we're doing a lot of the stuff I'm excited about.
We're partnering with some very new personalities.
Our product roadmap is super aggressive.
So we're obviously introducing a ton of stuff on the crypto trading front, on the poker front,
on the collectibles front.
So whether those all come out all this year or a little bit bleed into next year,
we're excited about them. And then I think just some of the stuff we do, you know,
the content has been so much fun. That's been the new thing for me because I've been such a private
person, but the things we're doing on YouTube and through social media and stuff, the different
channels that were popping up, the podcast, the golf channel, all this stuff, we're just
going to keep doing that and keep having more fun with it. Yeah. Yeah. What made you want to step
out? Cause you've been behind the scenes your whole life. My whole life. Yeah.
Actually, the feedback was it's funny.
They just interviewed the guys who founded Stake recently.
Yeah. This is a really good article.
The feedback from our customers was we feel more comfortable gambling
and putting money on a platform where there's a face associated with it.
So we know the guy, we know his story.
And I'm sympathetic to that, right?
Because at the end of the day, if something goes wrong, at least they have someone to go after.
They know I'm out there, right?
And so it's fair enough.
I think that my customers deserve
that level of accountability.
And it's what I would also want as a customer.
So it makes a lot of sense.
Now it came at some cost to me
because it's not something,
I'm not used to having a public social media
or anything like that,
but it's been fun.
And I've just tried to lean in and appreciate
the positive elements of it,
which is just having fun, having some visibility.
Now I go and gamble and people wanna gamble with me.
And so I take pictures of me gambling and stuff.
Yeah, that's cool.
It's really funny.
Man, those state guys crushed it.
They murdered it.
I don't know how they're doing still,
but I know back in the day.
Oh, they're still crushing it.
Yeah, still crushing it.
They're focused on kick now, that streaming platform.
Right.
That was an interesting statement for them.
It's a stake just as a cash cow at this point.
Well, that was probably a smart move because they were banned everywhere, right?
You couldn't post about them.
Yeah, it was weird.
Twitch like kicked them off the platform.
They weren't to de-platform them.
And I don't know if that's because of gambling or if it's just because of them.
I don't know.
I really don't know.
But they had to create kick almost out of necessity.
I think their story is that they were gonna do it anyways,
or they were thinking about doing it anyways,
and then getting deplatformed off of Twitch just accelerated.
And partnering with streamers was a brilliant model.
Yes, 100% agree.
I think Rubett maybe did that a little bit before them,
but Stake definitely, what Stake did a good job of doing
is partnering with really big brand name celebrities.
So even before the streamers like the Drakes, the Izzy, Adesanya's, I mean, they did a phenomenal
job of just branding.
Before those kind of offshore casinos and stuff, they didn't do any branding.
Yeah, they were just sketchy, right?
Yeah, sketchy fly by night operations.
And so Stake did a good job of like, you know, resetting what expectation, I mean, they created
original games, they created insight chat,
they created social communities through Discord
and Reddit and stuff like that.
So they set the bar and then now it's on us,
like it's on people like monkeys,
like new entrants to the market,
it's on us to compete with them
and find new and inventive ways to accommodate the customer
and create new product experiences for the customer.
But it's also fun, you know, they've, at the same time,
they do a really good job
of being like the Costco of online gambling
They just squeeze and squeeze and squeeze the margins
So I make it really really hard for new people to enter the market and I have all the fucking respect in the world for that
Really? How do they squeeze the margins? Well, they just give more and more back to the player
Oh, they make it they make it like very hard for you to steal players from them. Damn
Yeah, and I think that's a super clever operating model. So that of course forces us
To do the same right to match those which makes it very hard for us to make money for some amount of time
But the good news is for people like me, you know, I have a track record of being a successful operator
So I'm you know, I couldn't do it with my own balance sheet alone
But with my investors balance sheets and you know with the backing I have then I can take on someone like stake
And we're not taking what we're not trying to win number one in the market
But we think there's gonna be a top five in the market. So Monkey Tilt's goal is to be
a number two or three in the market. I love that. Yeah, because to open this, it must be really
capital intensive. It's very intensive, mostly on the marketing side, because what happens is you go
to enter a new market and you're well aware, because you're in the social media game,
affiliate channels get very expensive. So if you're marketing keywords, Stake's buying all
the same keywords as you. So you're going after, okay, keywords, you can't do that. You go to find paid affiliate
traffic, Stakes going to pay a lot more for that affiliate traffic than you're going to
be able to pay right out of the gate. You talk about things like, you know, like celebrity
endorsement deals and sponsorships that they're going to be able to throw a lot more money
at. But eventually then that becomes the big guy starts overspending and
it becomes very ROI backwards for them. And they'll do that to some level until they can
crowd out the market and then they have to go back to making money.
So I look at this and I go, rather than trying to take them head on in their own game, we
try to take a very differentiated approach. I think you notice that our brand is very
different than Stix. We're fun, we're degenerate. You're more laid back. Yeah, I feel so too. I feel like we that our brand is very different than this. Like, you know, we're fun.
We're degenerate.
You're more laid back.
Yeah, I feel I feel so, too.
I feel like we're a little less
corporate and we're a little more fun.
And I do feel that our channels and
the way we touch our customers very
different than the way that, you know,
that they go about it.
So I have all the respect in the
world for those two.
And they're also young.
Right. So when they founded this
company, they were very, very young.
So I'm normative.
Respect for that. I never met either
of them. Funnily enough, they're in Australia. Yeah. So I'm norma's amount of respect for that. I never met either of them funnily enough.
They're in Australia, right?
Yeah.
But one of them, Beige is American and Eddie's Australian.
And then Beige moved to Australia.
But they are just, yeah, they've built an absolute operational powerhouse.
So now it's my job to go build a formidable competitor to them in the market.
Yeah, I remember they were kind of low key for a bit and then their houses got leaked.
Yeah, that's how they became public. Well, I guess no, they became public through Drake.
The Drake stuff. And then they bought, like, Eddie started buying every 50 million dollar house
you could buy in two acts. Well, the Drake stuff, allegedly, right? A billion dollar contract,
something crazy. I don't know the exact number. No one knows, right? 100 mil or whatever. Yeah,
no one knows, but I'm sure it's a huge number. That's nuts. Yeah. Well, dude, it's been cool.
We're at Caputo. People keep up with you. Yeah, a huge number. That's nuts. Yeah. Well, dude, it's been cool. We're at Caputo.
People keep up with you.
Yeah, absolutely, man.
We appreciate it.
Yeah.
What's your social media?
Social media is at SenorTilt on Instagram.
And I don't know what it is.
Yeah, just at SenorTilt on Instagram.
We'll link it below.
Yeah.
All right.
Thanks for watching, guys.
Peace.
Thank you.