Digital Social Hour - Edmund Coutan On Picking Daughter's Boyfriend, Getting Rich Quick & Watches | DSH #160

Episode Date: November 17, 2023

On today's episode on the Digital Social Hour, we sit down with Edmund Coutan to talk about the solar industry, choosing his daughter's boyfriend & why college is overrated. BUSINESS INQUIRIES/SPONSORS: [e-mail] APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

At Wealthsimple, we're built for whatever you're building. Built for Jane, who wants to break into the housing market. We're built for Ted, who's obsessed with what's happening in the global markets. And built for Celine, who just wants to retire and explore the world's flea markets. So take a moment and think about what you're building for. We've got the financial tools to help make it happen. Wealthsimple. Built for possibilities. Visit wealthsimple.com slash possibilities. Bro, I was tired of being poor. You know what I mean?

Like it takes enough pain and that's, there's an old saying, it's like until the pain exceeds the pain of having to change, right? Then it will never happen. Like it was, for me, it was too painful to stay the same before i enter the garage door like i'm not on the phone i take my business hat off and i put my husband hat on and my dad had it on and then i'm there with my family and my babies you know what i mean yeah we've been through all the fires all the turmoil i mean brother we've been in lawsuits with Kate Spade you know like wow that's a big company for one of our logos you know what I mean so welcome back to the digital social hour guys i'm your host sean kelly here with my co-host wayne lewis what up what up and our guest today carlos reyes how you doing how's it going man good brother just got done speaking at wealthcom with uh ryan pineta um it was in my opinion i've

been speaking for a very long time but that was one of the uh the best times i've ever had on stage how's the turnout i'm having people show that there was over 12 thousand fourteen hundred people i wish it was yeah i don't think i mean it's a it was a real estate conference right i think the only people that can get like tens of thousands is probably grand cardone right now yeah maybe like maybe tony robbins you know right but um it And maybe like maybe Tony Robbins, you know what I mean? But it was beautiful, bro. The energy was great. You know, they did a great job. Ryan Pineda's team, I mean, he has like 30, 40 people

working and it was great. I had a great time. And the feedback that I'm getting, the people, like the audience is always gonna tell you, not, you know, how you did, you know what I mean? And it's based off, you know, the impact or the inspiration that you made somebody feel, you know? Um, and that's something that like, I'll always remember, you know, people don't remember what you say. They remember how you made them feel.

Right. And I think, um, I think that's the kind of speaker that God has intended me to be. It's more like inspirational, spiritual, you know what I mean? Strategical. It's a little bit of that. So everybody has their own thing. Mine's just that. And it's been a beautiful journey. I'm not, like, my main thing as a speaker, I'm a businessman.

People just started booking to speak back in 2017. And then I've shared, praise God, I've shared a stage with everyone but Tony Robbins. Wow. Name it, you know, Dean Graziosi, Grant Cardone, Andy Fursella, Ed Milet. I've actually spoken after Ed Milet twice already. He's a good friend of mine. Andy Fursella is a good friend of mine. Not only have I spoken with him on stage, but I've been on his podcast twice. Brad Lee, obviously. Yeah. He's one of my, I love that dude. You probably had him on stage but i've been on his podcast twice uh brad lee obviously

you know he's one of these one of my i love that dude um you probably had him on here already right he's coming on soon yeah good good good um we were hanging out with him yesterday um who else i mean who else is a big dog out there i've spoke i spoke after gary um july 2021 in miami um that was cool i've spoken with gary actually i was a i was a vip client with gary when oh nice when he had streamlined medical yeah before you took the tests and everything oh bro i i we did we spent a good 30 40 grand that is uh at that time the porsche design tower that he was living in yeah pick me up in a a Bentley Spur. We went into, it was super, I've never seen this in my life. Picks me up in his Bentley Spur, downstairs.

Go into the elevator, go to like the 42nd floor. The garage opens up and we're in his living room. No way. The car was in the living room? Yeah. Of course I were here. Cool, it was real good, man. And we became good friends there.

And I actually was there. It was Laguna Niguel, I believe, when him and I won't mention his name because he's a really good friend of mine, too. When Streamline and this specific individual were merging to come up with the Superhuman Protocol, I was at the table during that dinner when it was being finalized. So. Yeah. And that company's blown up since.

It's crazy, bro. Because you know, like if you, this is what I believe, right? If you develop like a good track record, your reputation is solid and you build good relationships, right? Like money will never be something that you need. Like it's just always going to flow.

It's always going to be there. It's always going to be there. Remember, track record, reputation, and relationships. I'll give you an example. You guys ever heard of a guy named Dan Martell? Yeah, he just came out. Yeah, he just left. Love Dan, right?

Like we were having dinner with him last night. Well, he invited myself, my business partner, Sal, and he invited this other guy who was probably honestly i consider myself a pretty humble dude you know my story i come are you someone that doesn't have life insurance why leave anything up to chance in a worst case scenario luckily policy genius makes finding the right policy simple and their team of licensed experts are on hand to help you through it life insurance gives your family a safety net that they can cover expenses with so they don't have to worry about money while getting back on their feet. I've had friends and family members that have passed away without life insurance. It's

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you, not the insurance companies. They don't have an incentive to recommend one insurer over another so you can trust their guidance. Policy Genius is for parents, caregivers, and anyone else who has people who depend on them. They simplify the process of getting life insurance so you can protect the people you love. They got thousands of five-star reviews on Google and Trustpilot. Your loved ones deserve a financial safety net. You deserve a smarter way to find and buy it. Head to policygenius.com slash DSH or click the link in the description to get a free life insurance quote and see how much you could save. That's policygenius.com slash DSH. I'm an immigrant from Mexico. I came here legally twice right first time through a sewer canal in san ysidro lasted a year there went back

to mexico worked bagging groceries my mom was working cleaning hotel rooms in san carlos we saved up enough money came back to phoenix right uh she snuck me paid 25 bucks to a human smuggler i snuck in through the fence, best investment she ever made, 25 bucks. I retired her in 2017, right? But anyway, you know, I consider myself a very humble guy because I come from the mud, but this dude that we met yesterday,

a guy named Keto King or King Keto, King Keto? I know him, yeah. Oh my God. Brandon Carter. Brandon Carter, one million subs on YouTube. You know how hard itter one million one million subs on youtube you know how hard it is to get a million subs on youtube one million uh followers on instagram the most humble dude in the room oh and the only guy that was wearing a richard millie too yeah that probably helped so again the most humblest dude in the room yeah we were putting him on on some business game and tax

tax strategies i was leaning over giving them all kinds of game and that's what happens when you serve people you know it's like all of a sudden it's like here i'll give you the prime example we were just serving him we were just serving him we were uh we were hanging out at the mirage where they because he was on the panel yeah he's a speaker and we were just serving this dude and we were talking about andrew tate and i was like man i want to get under tate on my honor because i'm launching a podcast called all in with carlos reyes and god willing right and i'm like you know what i want to get under tate on my podcast and he goes i know him let me text him right now and i go sorry you want to go to turkey or romania you

know what i mean so you see that like we serve them and as soon as i said i want to get under 10 on the podcast he's like let me text him right now like that's what happens when you just serve yeah you know what i mean without expectations bro right i didn't know this dude was a like i don't know who he was yeah you know i just knew he was like this really good looking light-skinned black dude that looks like a younger version of ronnie coleman you I mean? Like he was rich. He's funny too. He was such, bro, he was just a beautiful human being. That's awesome. And you know what? I would say the last probably six to 12 months,

that's all we've been meeting is just beautiful human beings. And like I was telling you earlier, like we've had our fair share of meeting just some pretty bad people that came around for the wrong reasons, you know? But I believe that, unfortunately, that's probably where we were. That's probably where we were operating without even knowing. You know what I mean? That's probably where we were operating.

We were always ethical. That's not it. But our energy, right? Like our maturity, our spiritual maturity, right? Our emotional intelligence, like that wasn't always where it needed to be. So then we were attracting people and we didn't have where it needed to be so then we were attracting people and we didn't have the discernment to know man you know what nah these people are bad apples these people are not going to be here for the long haul these people are coming to take and

leave so now it feels great to be attracting just the highest of caliber of individuals not only in our business but more importantly in our lives so So what was that mindset like going back to the original version of you, you know, sneaking through a gate, a fence? No, that's an hour. How were you seven? No, I was in seventh grade. You was in seventh grade sneaking through a fence. Once you got over, what was your mind like? Like, I'm about to like, I'm about to just.

So let me make it like let me let me explain the immigrant mentality because my my you know my brother my business partner i've been business partners with him for 10 years he's an immigrant from iraq who was persecuted because he's a catholic wow i'm saying i'm an immigrant from mexico who you know had to escape uh oppression you know like uh financial oppression poverty you know what I mean? And my mother left my father because he was a drug addict and an alcoholic and used to beat her. So then we moved south two hours from where I was born in Mexico, left us with our grandparents. For two years, she went to California, Escondido, California. For two years, I didn't see my mom.

Wow. She was just sending money on Fridays when she had a job. She received amnesty, like her paperwork, through working the fields, right? Two years, she goes and gets us. The first time we come over, it's through a sewer canal in San Ysidro, which is a border between TJ and Cali, right? And she's carrying my brother with her left arm, dragging me with her right arm. We make it to Cali.

We go to Escanido. We last one year. Financially, we just couldn't make it. We went back to Mexico, right? We grinded or whatever. So another year and a half. Now she leaves us for another year and a half after we save up enough money to send her to Phoenix where I am now, right? This time around, she brings me over.

As soon as I come over, obviously, she started my paperwork process in 97. But you have to understand, bro, unlike a lot of people that are either born here right they're born with everything you know social security numbers and all kinds you know they're american citizens whatever you know i knew the difference between hell and heaven you know what i mean that if that if that's your question i knew like once i tasted the land of milk and honey and the opportunity here i was just like this is where I have to do it. This is where that's the immigrant mindset. You know what I mean? Like I'm going to work hard. Now I will say this, the most, the biggest, uh, the biggest objective or not objective,

the biggest challenge that immigrants have is we're not financially literate. We're hardworking people, right? What do we run right what do we run what do we what do we dominate what industries do we dominate right landscaping construction cooks you know restaurant business right shops uh house cleaning taco shop whatever you want to call we dominate those industries you dominate them like like there's no black people there's no white people i don't care if you go to a Chinese restaurant, the Mexicans are cooking. You go to Denny's, the Mexicans are cooking.

You guys dominate those industries. The work ethic is there. Some people might look frowned upon on those industries, but those are multi-hundred million dollar industries. Absolutely. We run them. The thing is, the only reason we just haven't become fine like

financially intelligent enough to know like man what if i take that work ethic right and that grit and that drive right and that commitment and that perseverance and dedicated to real estate or dedicated to you know running uh like actually owning something owning a business you know what i'm saying right instead of being the landscaper owning a landscaping company instead of being a construction worker owning the construction company instead of being the cook owning the restaurant that's like the biggest shift that needs to happen in the immigrant community that's what's not very you don't you don't you don't feel like that that that has happened no no um it hasn't unfortunately man or are they just taking you guys's concepts and then you know actually putting whatever name in front of it so it appears to be owned by you

know it's a latin person a spanish person whatever and you guys be in the face but in the back end it's you know a white dude on it or something um you know so i my first successful venture was in real estate right wholesaling and flipping and every most investors were white most investors were white very rare would you find a black investor very rare would you find a mexican investor you know now the white house the white and by the way i love all people yeah i love white people black people mexican people but this is what it is right like i you know the the white folks were buying and selling the houses and then the mexican folks were rehabbing renovating the houses yeah you know that's that's what it was that's what it is when they were called the landscaping the

landscaper over to do the landscaping it was a mexican yeah you know what i mean so that's why for me you know it's that's what i've seen right and i'm not gonna sit here and victimize because you know to my knowledge man like nobody has ever taken any opportunity from me. I think the opportunity, you know, it's, it's there for everybody equally, equally, you know, it's like success doesn't discriminate. You know, if you work hard, you know, if you dedicate and commit to whatever it is that you're trying to achieve, you're going to get it done. If you don't give up something, most people give up too soon. It's like three feet from gold. You know what I mean? Like they give up too soon. I'll give you an example. Our first ever wholesale deal was, it was 2013. We didn't have a lot of money to spend on marketing. So my wife on Wednesdays was writing, was writing handwritten bandit signs, right? We

had a 2008 Nissan Rogue and I was out there every night fridays from 11 p.m to 2 a.m putting down these banded signs right 100 to 120 and six months later 2400 banded signs later we got our first wholesale deal and it changed the rest of our lives you know what i mean yeah so i could have gave up maybe three months in most people will four months in, you know, most, most people just never follow through, man. They never do. They never do. That's true. Um, but sometimes it takes, like, it takes enough pain.

I was bro. I was tired of being poor. You know what I mean? Like it takes enough pain and that's, there's an old saying is like until the pain exceeds the pain of having to change, right, then it will never happen. Like, for me, it was too painful to stay the same. You know what I mean?

So, and then there's an old saying, nothing changes if nothing changes. Well, I was like, okay, this is too painful. I'm broke. I have to split the bills with my girlfriend, who is my wife now, that I retired in 2016. You know what I'm saying? So, I was like, man, I have to split the bills with my wife. It was sad, bro. I was thinking about that the other day. You know, I'm saying? So it's like, man, I have to split the bills with my wife. It was sad, bro. I was thinking about that the other day.

You know, I was thinking about that the other day. I'm like, man, I used to split the mortgage with my wife. I used to split the utility bills with my wife. She used to pay for her own car. I used to pay for my own car. We used to split insurance. Like, bro, that's how I was living.

Guess what? You know, 2016, we became multimillionaires. 2018, I bought my first Rolls Royce. Wow. That's how fast was living. Guess what? You know, 2016, we became multimillionaires. 2018, I bought my first Rolls Royce. Wow. That's how fast success can happen. That's insane. You know what I mean? So, and again, now for me, you know, like I told you, I said,

hey man, I haven't bought a watch in three years. Right? I mean, the only reason why I bought a Porsche Taycan on December 28th, 2022 was because it weighs over 6,000 pounds and it was 150K. And I was going to save $45,000 in hard earned cash to pay the IRS. So I'm like, Oh, I'll take the, first of all, it's $150,000 off my taxable income. Right. So if I pay myself a million dollars, there's $150,000 less that I'll get taxed on. Right. And then if I paid 30% on that 150, right. If I was going to

pay 30% on that 150, well then that's 45 K. Yeah. Well, how about I use that 45 K to just make the $2,500 payment? That's about 18 months. So now I'm driving this car that I would've just paid the IRS. Wow. You got the car for free basically. Pretty much. Right. That's the, that's how I'm thinking. Now I didn't know the take hands was, uh, six thousand. To say it's electric, full electric. Oh, it's electric?

It's heavy. But you want me to tell you? It's the G-Wagon. The G-Wagon is heavy. Yeah. I'll tell you. I'll give you an example of where our mindset is now. I'm not looking for the next Rolls Royce or Lamborghini. However, we are shopping for a Learjet 60.

Wow. You see what I'm saying? You level up every year. That's where we are now. For me, and then we're taking all this equity for our, our big game. Now, like it started in real estate, made a good amount of money. Then we started launching these other companies, you know, all these other companies, prospect x.com, call geeks.com. The list, I mean, the list goes on and on national medical surplus.com. And what happened was we were like okay so now we we have launched and

you know automated these businesses let's start taking let's start buying right and earning equity in all these other companies that's our game now brother last uh the in the month of june um we we literally took i don't want to say took we uh acquired uh equity in 20 is it 20 or 22 uh real estate companies sell 20 or 22 20 22 we literally acquired equity in 22 real estate investment companies across the country 80 it's an 80 2020 split. You see what I'm saying? For me now, it's equity or assets. That's all I'm interested in for the rest of my life. You don't want cashflow?

Well, I mean, the cashflow comes from the equity or the assets. Assets, real estate assets, right? You got an 80-20 split. So you get 80, right? No, no, they get the 80, you get 20. So you get 20% of 21 companies. Oh, okay. 22, 22. But that's just on the real estate side. Yeah. We're this coming week. We're, uh, we're, uh, we're taking, I don't want to say taking,

we're earning 50% equity in a solar company. Right. And we're already working on trying to get equity in a construction company, in a roofing company. So that's our that's our game now is private equity in real estate and in the home service. All those are positive cash flow businesses. Yeah, that's where billionaires are made in private equity. I know that's that's that's become our favorite game now. Mergers and acquisitions. Yeah. Hormozzi is doing that, too. Right.

Yep. He has a similar model, but he does specifically, I believe with gyms. Yeah. We do it in general business. Yeah. Roofing, HVAC, solar, real estate. It doesn't matter. So it's kind of like the old school business model. Yeah. Like the Warren Buffett type.

I mean, the guy has equity in like 400 companies. Niche business. So it's kind of the same concept where you started with, where you were saying Mexican Americans don't pretty much own that. So you, in your case, Mexican American american you pretty much owning those things now all the things that are being used are all things that they're being called for you're owning those companies absolutely it's honestly it's the funnest game that you can ever play bro it's the actually yeah the equity game

is the the top of the food chain you know what i mean it's the top of the food you can't remove you they gotta either buy you out earn you out right it's it's a it's a beautiful thing and our ceo uh that we hired um that dude has done nine figure you know acquisitions uh it's funny our ceo when we uh well first of all he became a ceo in 1997. i was in like middle school. Right. And he grew his previous company from 24 million to 210 million in annual revenue. Jeez. And this dude's already like on fire with us. Yeah.

So he loves playing. He's 57 years old. He loves playing. He came out of retirement to play the game with us. Wow. That's a good CEO. Oh my. So far so good.

Right. So far it's been beautiful. A lot of companies struggle getting that team around them. You seem to have done a great job with us. Wow, that's a good CEO. Oh my, so far so good, right? So far it's been beautiful. A lot of companies struggle getting that team around them. You seem to have done a great job with that. Yeah, but guess what?

For eight years, it was the roughest thing ever. Like to figure out that, you know, like I used to think core values, right? Let's just talk about something as simple

as core values in a company. You know what I mean? Or even Nike, did you watch, what is it, right? Let's just talk about something as simple as core values in the company. You know what I mean? Or even Nike that you do watch. What is it? Air? Air? I haven't watched Air. No, I didn't see that.

They got, they got the 10 Nike principles, right? Always play offense, never defense. They got the, well, the core values, right? I'll give you an example. For one of our companies, one of our international companies, it's work ethic, integrity, and positivity, right? Work ethic, integrity, and positivity right work ethic integrity and positivity if you don't align with those three things you cannot work there because if you're not positive then

you're a bad apple and if you're a bad apple then you're going to ruin other people in the company so you got to go because if we don't get rid of you now then we're going to have to get rid of you and get rid of five or ten other people right you see what i'm saying positivity right positivity means no drama no gossip no sl no slander, no nothing. No complaint. You know what I mean? You see how small, like we don't, when I was younger and we were building our companies, we were like, oh yeah, core values look cool, put them on the wall.

They look nice. Right. Yeah. Work ethic, integrity, teamwork. Now it's like, you gotta actually live. You gotta be, you gotta implement those. You gotta live by them. You know what i mean like this is this is the the the law of the land because if you don't if you don't live

by them and i don't know how important this was until two years ago when we actually started going through all this turmoil right with uh uh our first c-suite that we ever hired like that was a nightmare really that was a nightmare that was actually one of the worst hires we've ever made and we thought it was one of the best hires we ever made because he was toxic he was toxic yeah he's toxic yeah it ruins the whole culture and guess what when when we parted ways with him we actually had to get rid of like five other people in leadership tainted him because he dropped off on him you see what i'm saying like people don't understand like at a certain level when you're playing in business these small things are so so big

they're so big so all right it's not the business that gets sued it's the employees of the business that get the business well employees are are there it's the number one asset in like any business whatever product whatever service it is great but your employees are the asset it's the number one asset absolutely now like you never hear about a business being racist it's the employee that's racist business itself isn't racist it's the people that's in there oh bro and just think about this all right like our our organization's goal right our short-term goal our let me see 24 what's three years three years from from now 72 72 months uh three years sorry 12 24 36 sorry our 36-month goal is for our

organization to be producing 100 million dollars in annual revenue wow annual revenue you know what i mean a year a year yeah you're not going. Yeah. You're not going to get there. You're not going to get there with a weak team that isn't aligned and that they're not all like gung ho about the company. Like Sal and I, even though we're, by the way, we're not even CEOs. You want to know what we do now? What are you guys? Consultants? We sit on the board. Wow. On the board. We sit on the board. We sit on the board of directors. Yeah. Our CEO runs everything and our CEO, right? Our CEO has weekly, what, what, what he calls it a business unit manager, manager, uh, uh, meetings, right?

He sits down with every single business, like every single person that's running that particular business sits down with them in the conference room. They do everything. We don't sit, they don't, we actually don't sit down with our businesses and like once a month is all we do. Wow. We sit on the board of directors that's what we do we went from like hustlers to uh owner operators to business owners to real ceos to board of directors now you see so there's there's there's levels you know there's there's levels you know you got to grow your way there yeah it doesn't happen overnight again it's it's been like a, you know, a 10-year overnight success type of thing.

You know what I mean? Yeah. But we've been through all the fires, all the turmoil. I mean, brother, we've been in lawsuits with Kate Spade. You know, like. Wow. That's a big company. For one of our logos.

You know what I mean? You serious? Yeah, bro. I mean, imagine going, you know, a two-year lawsuit with Kate Spade. You know what I mean? Jeez. So you're going to take all. This is part of business. Business is a contact sport, take all this is part of business business is a contact sport man yeah for sure it's a contact

some people can't handle it and it is the most competitive sport in in the world but that's the it's the funnest sport it is fun so was it uphill all 10 years or were there some down um I would say the first eight years were super uphill. And I think our biggest challenges were automation or systems processes, SOPs, departments, right? Structure, infrastructure. That was like our, because when you think you have something figured out

and then you grow beyond your capacity, you got to redo it all over again. You got to, you got to, right? You got to adjust. You got to adapt, right? So that we were growing so fast that our infrastructure couldn't keep up with the growth it happens all the time in companies that's why companies like nine out of ten businesses fail the first year you know by the time the third year it's not even i mean it's disintegrated right

so we were growing so fast that our infrastructure just wasn't there you know like that was so our infrastructure was a big big challenge uh but the second biggest thing was was was having the wrong people there you know people that um that are not there to achieve the same goals that you want to achieve with the company like i said sal and i don't consider ourselves the business owners right we're employees of the company too we'll do whatever needs to be done. If our company needs us, needs out to build softwares and run operations, you'll do it. Now, he doesn't have to do it now, but he had to do it for a very long time. You know what I mean?

So, I mean, there's so many things, man. But again, it's the funnest thing and it's the most beautiful mountain that you'll ever climb. What's your mindset like every day waking up? What are your mental beliefs? Can I curse on this podcast? You can say whatever you want. All right, I normally don't curse, but you guys have me in the cursing mood. I like that.

I'm methodical as. I wake up at 5.30, I'm in my cold plunge at six o'clock. I'm at the gym 6.15, 6.30. I'm back to my, I'm in the sauna, and then I'm back to my family for about an hour and a half. I get to the office around 10.30. I go hard as shit. I'm not even on my desk.

I'm in the conference room from 10.30 to like 5. I'm in the conference room meeting, meeting, meeting. I'm working on the business, on the business, big moves, big needle movers.

I'm not working in the X's and O's, bro. I'm moving on the big needle movers. You know what I mean? Wow. So I'm doing that hard like you know my wife calls like my wife rarely like my wife is like she's she's been with me since day one I mean she was right I've been with her since August 19 2001 since we were kids she's like my soulmate the love of my life we have two children two girls but again she my wife that's another very important bro you gotta have the right woman my business partner has the right woman i have the

right woman they understand they know how to play their role their their they're the foundation they're the ceos of the household right you know what i mean like i'll give an example we're here right i'm over here i did uh you know stop at bradley's thing went to do pineta's podcast went to have lunch at fogo de chile with andy elliott and and brad uh and then we had dinner with dan all that full days and my wife and his wife booked uh it's called the oogie boogie halloween party and and where is it in cali you know what i mean they're the ceos of the house right so you do got to have the right woman and that's very difficult to find these days. You know what I'm saying?

But again, methodical. Once I'm there, I'm super hyper-focused. You know what I mean? Super hyper-focused. I go home and then I just dedicate myself to my family. I really have learned over the past four years how to transition. That's what it is.

So I have a transition point in my in my house and that's the garage door before i enter the garage door like i'm not on the phone i take my business hat off and i put my husband hat on and my dad hat on and then i'm there with my family and my babies you know what i mean wow that's a lot of a lot of people bro you know that's another thing for me i i i pride myself every single day to get to be, like, a f***ing superhuman. You know what I mean? Every single day, mind, body, spirit. Not just body, you know, not just mind and not the body.

You know what I mean? You know, it's like for me, I look at you and I'm like, okay, let me see what this dude is about. Let me see what his capabilities are. Let me see how far he can go. Bro, that's how it is. You want to play at the nine figure level, then you're going to have to be a nine figure person. You know what I mean?

So I'm methodical as. And I used to remember like watching people, you know, back in the day when I was coming up, right? Before, you know, before I became a seven figure earner, I became a seven figure person. Before I became an eight figure earner, I became an eight figure person. Now I'm becoming a nine figure person

to become a nine figure earner. Wow. So I'm very, very dedicated and methodical. Very methodical. Every single day, committed, bro. Committed and obedient. Weekends off or no? No. From work?

Yeah. No. Now, yes. Hold on. Yeah. For the first seven years, no. For the first five years, 8 a.m. to 8 p.m., sometimes we almost even slept at the office.

You know what I mean? Yeah, yeah. That's what people need to understand. But we had those conversations with our wives. Right. Hey were sometimes we almost even slept at the office. You know what I mean? That's what people need to understand. But we had those conversations with our wives. Right. Hey, babe, the first three years

you might not see me a lot. I'll sleep here. I'll be here for the big stuff, but you might not see me a lot. You know, and then, you know, five years in, it got a little better.

Seven years in, it got a lot better. Ten years in, we actually have real freedom now. Right. Real freedom. Like I don't have to be at work and it will run as good or better.

That's where I'm at right now. I'm in that middle level you talked about. But the first three years we fought a lot because I think the communication wasn't clear. And by the way, bro, I want you to know that, you know, your business and business in general, it's an ever evolving thing. Right. So as you grow, you know, things are gonna change and you just have to adapt, right? The most resilient people in this world

are the people that can adapt the best. How do you think I can adapt so good? Because of where I come from, you know what I mean? Being an immigrant, coming up through poverty, all that stuff, I just adapt very well, you know? I adapt very well, I'm a survivor, you know, so. I saw you just go on a wellness retreat. How often are you doing those mental health checks?

I actually, it's funny. So the gentleman, the two people that came down, they paid us $50,000 for consulting. That's two days in our office. And we're like business doctors, you know. We rip apart their business and then we build it back up, you know. And then we give them like a three month plan, a six month plan, a end of the year plan.

We went all the way to the end of the year. I'm talking about from revenue goals to marketing, right? KPIs within the marketing, the hiring down the road, like everything you can think of. And when I tell you that they get a full action plan and a business plan, right? That's what they got. So 50 they paid us 50K. These young guys, man, they're like 27 and you know,

they're already doing just stupid things in the development world. Like they literally buy land and then they develop it. They actually build it. So one of them's a developer, he's a genius. And then his brother is a genius at the construction side. He's a builder. Imagine you got these two brothers, Ukrainian Russians. The genius kid, the genius kid,

he helped a developer make or generate over $800 million in revenue. So he's like, you know what, I'm gonna do my own thing. After $800 million in revenue for this, right? So you got this genius kid that knows how to use every inch of the land. And then you got this other genius kid that knows how to build what that dude needs to build. These guys are going to be billionaires before

I'm a billionaire, bro. So yeah, they paid 50K just to come down. Sal and I, we ripped apart their business. We built it back up. And then if I like you, I shouldn't say this. If I like you, I will invite you to Sedona

on Saturday because you come in for Thursday, Friday and if I like you and I want to spend time with you, right, then we'll go up

to Sedona on Saturday. Well, now we know if he likes you. Yeah. Took him up to Sedona on Saturday, man, and it was beautiful but I, you know,

for the last two years, actually since since hit, I don't know if i can say c-o-v-i-d i don't right you're not supposed to say it right i don't know for algorithm purposes but ever since that happened um i personally started going up to what i call spiritual day yeah mostly on wednesdays so i started taking wednesdays off during the work week so i actually started working four days instead of five. Wow.

At some point, we're working seven. Then we're working six, right? It was like Monday through Saturday. Then it went, what's the evolution of the work, right? As a business owner. Monday, Sunday to Monday, Monday to Sunday. First three years. From the third year to the fifth year, Monday to Saturday.

All six days. The fifth year to the fifth year, Monday to Saturday. All six days. The fifth year to the seventh year, Monday to Saturday, half day on Saturday. Right? And then the last two, two years, Monday through Friday. No, actually seven to nine or no, seventh year, right? Monday to Friday. And then the last three years since COVID, it's seventh year, right. Um, Monday to Friday. And then the last three years since COV ID, um, it's like four days now.

Wow. And that you see, did you see that stepping right? That ladder, you know, yeah, I gradually got there and Wednesday has been like my spiritual day. Um, I go up once a week or once every other week because I consider myself a creator, right. I'm a creator. So what allows me to do is I step away from all the noise. myself a creator, right? I'm a creator. So what

allows me to do is I step away from all the noise. I go up, I levitate in a cave. I do a plunge up in Sedona. I take my journal, you know what I mean? And I just create and it's changed my life. Cause if you take a look at the trajectory of my life over the past three years, right? Yeah. We were, we were doing pretty good in business, but but the last three years everything just blew up and now everything right and then hold on but the last two years were the most challenging in business i'll give you an example in just one of our companies the real estate company quarter three quarter four real estate took a turn right we had millions of dollars in houses sitting on the market listed it took us we just sold our last house last month you know what i mean so we did it though we did it praise god we we did it we did it right but

again man you know you're going to take you know you're going to take those licks you know what i mean you're going to take those licks right things can't always be green you know you're not always going to be in the green sometimes you're going to be in the red right but it's what builds character it's what builds your character and then you're going to know man am i really like am i really uh up for this or am i not right because everybody can when you're winning it's it's easy to call yourself a businessman but when you're losing you know it's like how you bounce back from that is what's going to determine how far you're going to actually go right you know so even though the last couple years were the most challenging because we had to like redo everything remember the you know c-suite executive and then our old team old habits right all that old culture um this year has been

the absolute best time we've ever had in business nice and we've had the most growth in business and we're in a recession so the fact that you're growing means you're doing something right? I think recession is for for the people who choose to be in recession. You don't believe in them No, because I'll tell you why ready. I have a medical company, right? When recession hit our medical company Spiked Wow, right? When CoVid hit some things went down our real estate company went up you see that's why you guys ever hear that whole and i didn't understand this by the way um your average

millionaire has seven streams of income yeah yeah that's what it's like a safety net bro it's like you know think about it is is the medical industry ever down never i don't care if you're in a hospital close elections elections recessions pandemics like the medical the medical industry is booming right always it just shifts whether it's always vaccinated or getting tested right you see what i'm saying or going there if you have there you you want to try to you you you want to try to get some bulletproof company or or industries going you know what i mean because yes sometimes things are going to be up things are going to be down maybe this this time this side is is is down and then this one is is up it's just it's always like that that's why

it's always going to have multiple verticals yeah it's smart to put some money in industries that can't really die off like medical yeah absolutely it's bulletproof medical bulletproof for sure yeah so what are you guys doing next to get to the nine figure level uh do more of what we're already doing now it's just a matter of time i like that yeah now it's just a matter of time i i believe even though we have a a forecast of you know uh what is it 24 36 months uh three years um i believe that next year is going to be our biggest year in our organization's history. Nice.

So we're setting up for that. And, you know, we're very happy, man. Again, we're having the most, 10 years in, we're having the most fun we've ever had in business. And in life. Because it's like we're making the most amount of money. We have the most amount of freedom, right? We're the smartest we've ever been.

We're not in the best ship we've ever been, but we're not too bad. You know what I mean? mean so we both sal and i both now like you know we we're fully committed in every area of our life you know to our wives to our children to our business to ourselves you know so yeah so you finally found that balance it took like 10 years that's the thing right people talk about a balance but there's no such thing as balance because right think about this way um you're going to work eight to 10 hours a day, right? So if you're working eight to 10 hours a day and you're only getting to see your family during the week, Monday through Friday, you only get to see your family two to four hours a day. Well,

then that's not really balanced, right? The scale is tilting. Now I believe in offsetting. If I go hard for a month or two, I'm already planning a vacation. You know what I'm saying? Where it's intentional time with my children and my wife. And that fills up their love tank. You see, that's all they need is for you to fill up their love tank. When you fill up their love tank, they don't care where that is. Their love tanks are full.

You get what I'm saying? Like if you're always constantly intentional and you spend good quality time with your children and you just love them when you're around them it's not like you're like oh yeah honey wait up hold on hold on no no boom if you're around when you're around your kids and your wife and you just dedicate fully to them brother it just always feels like you're you're in balance you're in your your yeah you're operating in balance so um i don't believe in balance but I do believe in offsetting. If I'm gonna work hard for this long, then I'm gonna do this to offset that so that I

don't crash. Yeah. I love that man. Any closing comments, man, this has been a pleasure having you on. Yeah. Thank you, bro. Hey man, like don't quit too soon. Don't quit too soon.

If an immigrant from Mexico who came here with nothing can make it anyone can make it and carlos reyes on instagram yep at carlos reyes there you have it guys thanks for watching i'll see you guys next time peace