Digital Social Hour - Employee Stole $250K: How I Recovered | Nikkolas Pena DSH #558

Episode Date: August 2, 2024

🔥 In this explosive episode of the Digital Social Hour with Sean Kelly, we dive deep into a jaw-dropping tale of betrayal and triumph. Nikk Legend joins us to share the shocking story of how an emp...loyee stole $250K from his business and how he managed to recover from this massive blow. 💥   Tune in now to hear Nikk’s incredible journey from bootstrapping his way to success, experiencing a $250K loss, and coming out on top. 😲💪 From selling candy in his humble hometown to working with big names like Conor McGregor and Grant Cardone, his story is packed with valuable insights and mind-blowing moments.   Don't miss out on this candid conversation where Nikk also spills the tea on dating in LA vs. Vegas, his take on semen retention for success, and the importance of having a high IQ in business. 💼💡   Join the conversation and get inspired by Nikk’s resilience and determination. Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀   #DigitalSocialHour #SeanKelly #Podcast #NikkLegend #BusinessRecovery #EntrepreneurJourney #InspiringStories #WatchNow #SubscribeForMore   #RecoverStolenMoney #SuccessfulEntrepreneurs #EmployeeStole250K #EmployeeFraud #RecoveringLosses   CHAPTERS: 00:00 - Intro 00:41 - Nikk's Grandma was a Drug Kingpin 03:51 - Going to an Ivy League School 05:15 - Working for Grant Cardone 07:52 - Starting a Marketing Agency 09:35 - Dylan's Employee Stole His Customer List 11:54 - Your Ex-Girlfriend Became Famous 14:15 - Best City to Live in America 15:40 - Semen Retention Benefits 17:49 - Can You Afford a Girlfriend 21:15 - Comparing Yourself to Others 24:45 - Maintaining Your Friend Group 26:00 - Current Projects 28:59 - Why Move to Miami 30:08 - Minimum IQ Requirements for a Partner 32:27 - Where to Find Eric   APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com   GUEST: Nikkolas Pena https://www.instagram.com/nikklegend   SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly   LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:00 or the different influencer groups she got signed and they asked her to go out to russia and then she called me one day and she basically said like hey i think like for this opportunity i should be here would you move to moscow and i'm like that's a big change no like i wouldn't yeah and uh that's where we went our different ways and uh split paths damn yeah sometimes the fame gets to people man wherever you guys are watching this show i would truly appreciate it if you follow or subscribe it helps a lot with the algorithm it helps us get bigger and better guests and it helps us grow the team truly means a lot thank you guys for supporting and here's the episode all righty nick legend here
Starting point is 00:00:41 today dylan vanoss's business partner nice to meet meet you, man. You as well. Yeah, I've known Dylan for a few years. He's spoken highly of you. Yeah, appreciate that. I definitely remember you from back in the day when you were doing the Jersey deal. Oh, yeah? Yeah, yeah. That's how I made a name for myself. DMing everyone for jerseys. Yeah, I got DM, man. I think almost all my guests have. A lot of them bring that up. But you know,
Starting point is 00:01:02 when you're bootstrapping, when you're guerrilla marketing you know how it is right yeah i loved it man um you do you do an outreach i would say if you you did like one or two more follow-ups we would probably would have did an order we didn't make it through though yeah yeah it was it was a volume game i would message 100 people a day yeah and i was just broke so i was seeing what opportunities could come some of them led to big deals actually yeah no i believe it man yeah but uh I want to get into your journey, man. You do some interesting stuff. You've been through a lot. Dylan mentioned your grandma was a drug dealing kingpin. She was. She was a rug dealer. And when I was growing up, man, I remember the first moments in my life where I actually become aware of it because I was so young, but I remember specifically seeing
Starting point is 00:01:45 the deal happen and, you know, seeing the transaction happen. And it made sense to me why she inspired, you know, me to, you know, kickstart my first business where she's like, look, you got, you know, you got the pack of candy and you need to, you know, um, here's your supply and you have the demand at school. So, um, dude, I ran, that was my first business and I ramped that up. And I remember in seventh grade, I was making between a hundred to a hundred, $150 a day doing that. Nice. Selling candy.
Starting point is 00:02:10 Selling candy. Yeah. That's how I started too. But I wasn't doing those numbers. We were, we were cranking. I mean, I had the right mentor, right? That's dope. Yeah.
Starting point is 00:02:17 That's a good mentor. You were buying from Costco. Oh yeah. I was buying from Costco. Same. Yeah. The margins were thin though. Cause the cases were like 20, 22.
Starting point is 00:02:24 Margins were thin on that, but I had these, uh, these, uh, so I lived in a Hispanic area. So the community that I was in was super Hispanic. And, uh, you know, I had these lollipops that had like the chili on them and those right there had like 80% margins. So, uh, dude, that's where I was making my real money. Yeah. Those Hispanics loves, love those chili on everything, bro. On corn, on lollipops, mangoes. Yep, hell yeah. I'm not about it. I mean, I've never tried it, so maybe I would like it. I mean, it definitely is big there.
Starting point is 00:02:54 So in my hometown, the average income was $22,000, and it was like a small farm town. But you had the guy that was driving the little car with the corn and the chili and that kind of stuff. Yeah, man. It was an interesting place to grow up in. Humble beginnings. Which town was that? Selma, California. So it's the raising capital of the world.
Starting point is 00:03:14 Dang. Yeah. That is crazy. $22K a year. Yeah, man. I don't even know how that's possible. That is so low. So the schooling system must have been pretty rough.
Starting point is 00:03:21 Everything must have been. I would say that uh everything there was um you definitely were in a little bubble and now that i think back because i've you know lived in different areas right i remember just out of curiosity i lived in beverly hills and i looked up the average you know income in the area it was like 105 000 and then i'm like i never thought about where i came up from but but now reflecting back, you know, dude, there was definitely, you know, you had gangs, you had all that stuff and, uh, you know, it was what it was.
Starting point is 00:03:50 Yeah. And I know sports was a big part of your life. So was your mindset back then to kind of get a scholarship from sports, save some money and maybe make a living off of it, off of it? Yeah. So growing up, I, um, I always loved to win, but growing up, I definitely knew that, uh, being an athlete was going to be the way for me to go to college. So nobody in my family ever went to college. I was the first person to go to college, and I ended up going to an Ivy League school.
Starting point is 00:04:13 So for me, going from a town that had 22,000 people to go into an Ivy League school, I made it out. I made it out. That is an insane journey, Ivy League school. Which one did you go to? I went to cornell wow yeah what was that like um dude that that showed me the other side of life and i realized man like so many people are going through the motions in their hometown or maybe it's a small town like i'm from and you don't realize how much else is out there until you go to a different place so for me going from that to being in a campus where dude kids are driving an audi a mercedes you know bmw they got you know daddy's credit card to swipe dude it actually made me realize how much i connect with underdogs and people that don't
Starting point is 00:04:55 didn't start from that um but uh yeah man i uh i would say that i didn't necessarily love uh look i i being in that experience uh showed me how much I appreciate where I'm from, actually. Right. Did you end up making it all the way? Did you graduate? I didn't actually make it all the way. So I ended up actually going and I ended up working with a guy named Grant Cardone. Oh, yeah?
Starting point is 00:05:17 Yeah. So that was it. So I was going into my junior year. And basically, I applied for a position, which I thought might just be an internship. And, uh, one thing that led to another, and I ended up in Miami. Uh, first I started, you know, in the shipping room and then I was like getting grant his coffees. And dude, that really gave me a reality of dude, how much money could be made online. And I know a lot of people hate him, but no matter
Starting point is 00:05:46 what, you have to respect, he's running his game at a very high level. Right. And you were there early, right? You were one of the first 10 hires. Yeah. So when I was at Grant's office, I went from being in the shipping room to eventually selling. And then eventually, I got the I got the title, uh, sales and marketing manager, but there was four other people in the office. And it was definitely, uh, looking back now that I've had some experience with other businesses, dude, it was like the Navy seals of sales. And, uh, you know, you had to show up. And I remember on my first day, dude, there was a guy, you know, making a list and he's like, dude, what, like, what the are you doing? Making a list and I'm paying you to be on the phones. And you had to do all your
Starting point is 00:06:28 prospecting. You had to have your own lists of, you know, who you're going to reach out to and have that all prepped. And dude, when you're in the office, you're only on the phones with clients. You're not doing any, any of that. Yeah. Funny story about Grant. My friend was super high up with him. And, uh, I don't know if you caught this part because you were there early but he was saying if you're not generating a million dollars a year for the companies he won't even acknowledge you and that was interesting to me because it's a different type of leadership than what i've what i've seen you know what i mean i was uh so grateful to work with grant cardone because no matter what people say you know if i were to take like in as an athlete i got um i was on the number two ranked
Starting point is 00:07:06 team in the nation for the sport I did. What sport was it? It was wrestling. And then I trained with he's now an Olympian. But but point being is in sales. That's how Grant's operation was ran. It was like the Navy SEAL sales team. So that was my first experience ever working. I didn't work. I never worked a job where people, you know, showed up a little late and they left a little early. My first job I was in, you know, the office at 7 a.m. work until 7 p.m. And that was the experience that really helped me set the foundation for everything else that I did after that. That's cool. So how long were you there and what was the next? I was there for a year, dude. And every single day that I was there, man, I was like, man, dude, I don't know how much longer I can do this because of how intense it was, but it was a good experience. So after you left that, you didn't want to go back to college. So what did you do from there? So after that, I did go ahead and I started doing marketing and I did run a marketing agency. The thing that I did
Starting point is 00:07:56 in my marketing agency that really helped me though, is do I launched a cold call team. So I had 25 Filipino assassins, you know, doing thousands of calls every single day. And then I was able to, you know, actually have a sales reps. So over, over a six month period when we went from zero to working with Conor McGregor, Patrick David, uh, fortune 500 companies, all because of knowing how to, how to, how to get clients. That's incredible. What were you doing for Patrick by David? Um, so we did YouTube SEO. Yeah. Which back then it was so early on, this was like eight and a half years ago that, you know, he was way, way ahead of the game. Right. And it was just a company that hit Inc 500. Yes. This was a company that, uh, was number three 32. Damn. Yeah. What did they base out off of? Um,
Starting point is 00:08:41 what are we based? So that's, um, um, like how did they come up with the rankings for the ink list? Oh, they do it from growth. So they'll take your yearly revenue and then kind of look at it year over year. And then it's based on percentage of growth. Got it. So you crushed it after year one to year two. Yeah, yeah.
Starting point is 00:08:56 So we did that. And really that time period, so there's one billionaire that I've ever met in my life and he went from making $50,000 a year to being worth 3.2 billion dollars from the age of 55 to 62 wow and one thing he said was you're a few pieces of information away from greatness and and having that first company hit that inc 500 list i i we did really well but um we're so early on that if i knew what i knew today like we were probably a few more tweaks away because we were signing influencers doing rev share on their
Starting point is 00:09:30 e-commerce stores we were doing so many things but um um it was a good experience yeah yeah there's one interesting story dylan mentioned of an employee stealing your customer list yeah and you lost a ton of money what exactly exactly happened there? So, Are you interested in coming on the Digital Social Hour podcast as a guest? Well, click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to you about business and life.
Starting point is 00:09:56 Click the application link below and here's the episode, guys. This, I mean, that's the hard part about business nobody talks about is when you run a business, you're responsible for so many different things and legal issues and all that kind of stuff, right? So I had a guy that worked with me and he actually downloaded the customer list, blasted the list, a product that was very similar, and then actually even promoted to get a refund. And, and basically, um, that was a two, a $250,000 hit, um, which was, uh, a really big, um, I'm just like, bro, what's happening? Like, how are we getting $50,000 a day in chargebacks? It doesn't make any sense. Cause we would monitor the chargeback rate and we try to keep it under
Starting point is 00:10:43 2%. Um, which is even that's kind of high, like Stripe likes 1%. Yeah. I've been banned off all those dude. Yeah. Stripe, PayPal, you name it. So now I'm super anal about payment processors and I always have to have three at one time. Same. Yeah. If you don't have at least one backup, it's a huge L because not having a backup, you can't sell without a payment processor. You can't sell without a payment processor. And I mean, I think that's like, you've had businesses, right? So it's like, dude, nobody talks about like the things that go on behind the seeds where, you know, yes, you're, you get all the praise and glory of, you know, the revenue and the income at the same time.
Starting point is 00:11:18 Um, you're also responsible for every single thing in that business. So, uh, there's a lot of liability and headaches on the backend. Tons. I mean, no one wants to admit their legal problems, but everyone at our level has them. You know what I mean? Everybody has, has one. Uh, for me, I actually had a good stretch where I didn't ever get served. And I remember the first time I'm like, Oh, first time I myself, I developed agoraphobia is terrible. I mean, they don't teach you how to defend. So you're just super scared about losing everything. You know what I mean? Yeah. Yeah, totally. So now I, um, I mean, I have a, I have legal, you know, I have guys on council and you know, we have on retainers and whatnot, but yeah. You had an interesting story with an ex-girlfriend. So you were making minimum wage and then she
Starting point is 00:11:59 ended up dumping you. She ended up, yeah, that's actually what happened yeah um so she was making a minimum wage and when i met her this was in la um she's really sweet really attractive uh you know just a good-hearted girl but she was working at this uh shop making minimum wage and at this time i was living in hollywood hills you know i was driving the bmwia so i'm like hey so you know if you could do anything in the world what would you do and she said you know, I was driving the BMW IA. So I'm like, Hey, so, you know, if you could do anything in the world, what would you do? And she said, you know, I want to be famous. I'm like, and before this, I already worked with influencers and that kind of thing. And I was like, all right, let's do it. So we made a game plan. And over the next two years, she went from 2000 followers on Instagram to over 2 million. And uh this was dude she literally she she executed on everything and
Starting point is 00:12:46 she got um so what one thing i'm big on is uh connecting with power so she she she started to reach out to different influencer groups i told her she should do this and she reached out to one of them and this is kind of like the russian version of like i don't know team 10 or the cloud house or the different influencer groups she got signed and they asked her to go out to russia and then she called me one day and she basically said like hey i think like for this opportunity i should be here would you move to moscow and i'm like that's a big change no like i wouldn't yeah and And that's where we went our different ways and sweat pass. Damn.
Starting point is 00:13:25 Yeah. Sometimes the fame gets to people, man. Yeah. I, I don't know. I mean, yeah, it is like for me, I kind of sold myself on the idea that, dude, I was, you know, I helped her in, in the way that I could. And she kind of went down her path and I went down mine. But at the end of the day, dude, everybody's looking to survive at the highest level for themselves. Yeah. LA is an interesting place. It's a tough place to
Starting point is 00:13:49 navigate. I tried living there for a few months, but it seemed like people cared a lot about following social media presence and stuff. And it wasn't really my scene. Yeah. I mean, I, I wish I probably did more networking and that kind of stuff, uh, when I was there, but it's definitely something where it's, you know, if you said, hey, my name's Nick, how are you? And then two or three questions later, so how many followers you got? Literally every time, dude. Yeah.
Starting point is 00:14:11 Every time. It's interesting. Yeah. It's a different space. I'm from East Coast, so it's a bit different out there. Yeah. Couple of your YouTube videos had interesting titles. I want to go through these.
Starting point is 00:14:21 Sure. One of them was best city to live in in America. Yeah. I didn't watch the video, but. So for me, when I left, so I lived in upstate New York. I made a decision where I need to live in the best cities in America. So I moved to Miami. I lived in San Diego.
Starting point is 00:14:38 I lived in LA. Now I'm here in Vegas. And I really wanted to experience what those were like. So I tried moving to each one. And, and, um, overall I've came to the conclusion that, you know, each place is going to have their, um, their ups and downs, but you do need to, uh, you need to have the right people around you. And that's the thing that really makes the space great. So you could be in LA and have, you know, horrible experience. You could be in San Diego and have a horrible experience, but ultimately it's the people around you. And I would tell people like get to a big city cause that's where you'll find opportunity.
Starting point is 00:15:13 Yeah. I love that though. Cause people focus on the actual city and not the people part. I think the people should come first. Totally. And, um, I think, uh, you know, for my friends, at least I, I did always work with a lot of friends through my first couple of companies. It's kind of natural. And dude, it was amazing to be in a new city with even people you know or grew up with. And everybody's kind of going from point A to B. Another one of your videos, I tried out semen retention. Now, a lot of guys our age obviously are busting every night or at least a few times a week.
Starting point is 00:15:47 So what was the idea there? Yeah, so for semen retention, a lot of the guys, just in general, you know, they're watching for, you know, daily, weekly. You know, it is what it is. So for me, I first started using semen retention when I was an athlete. So before state or nationals i would not nut for at least four months for wrestling for wrestling and then months four months yeah so by the time i would compete i was loaded up i was ready and then i just realized all right maybe if i did this in business so i just made a commitment i'm gonna go ahead and i'm not gonna
Starting point is 00:16:20 nut until i make a million dollar business and it it. But, um, how long did it take? So, uh, it took about, so when I did this actual experiment, it was about six and a half months. Damn. Yeah. That is a long time. That is a long time. And, uh, dude, I actually, this sounds weird. Like if somebody told me to do this, I, I, you know, like 10 years ago, I probably wouldn't have done it, but I did hire a coach, which sounds weird. Like, what did he do with you? You know, what do you actually do with that? But, um, yeah, man, uh, similar intentions are amazing. You know, if you read thinking or rich, like it's one of the principles in there and the big thing to making it past, you know, a week or a month is actually breath work and understanding how to actually control your breathing. So what's, so I do Wim Hof breath work. Is it similar to that or is it similar to that? Yeah, similar to that. But you also want to,
Starting point is 00:17:08 uh, uh, visualize, uh, and, and kind of move that energy throughout your body, which, you know, I don't want to get too, uh, I guess spiritual or anything, but, uh, yeah, you gotta, you gotta know how to control your breath to move the energy. I'm big on energies and I do believe in sexual energies and like being able to transmute it into totally man. And, and I'm going to say this, these are some weird practices that I've done on my end, but from that hometown where, you know, people made $22,000 a year, dude, there's multiple people in my phone book that have worked with me. Maybe it's for a year or two years that became multimillionaires from that town. Wow. And you know, the thing is like, there's like this, these we just we just all did so um yeah i think they work nice last title was um
Starting point is 00:17:52 can you afford having a girlfriend okay yeah so is there a dollar amount that you recommend guys to have before they pursue dating yeah i definitely believe that a guy should make 150 000 to 200 000 a year before having a girlfriend. Damn, that's pretty high for most people. Well, I think if you maybe live in a farm town in the middle of nowhere, maybe you can get away with less. But if you want to really have a family today and with the way that inflation is happening and the prices of coffee and just your normal stuff, you need to make a lot of money? And the thing is this, I feel like a lot of people that don't make $150,000 to $200,000 a year, they end up with a girl that they end up settling for at the end of the day. So it's like, yeah, if you want to actually have a relationship
Starting point is 00:18:38 where you're not worried about money, which is the number one reason for divorce, then you should make a lot of money. Yeah. It definitely helps the pool, I think, because a lot of girls like to date up. Yeah. They like to date up. And, you know, um, if you went in, you know, um, one of my guys, actually, one of the videos I was in was a guy named, uh, UD pranks and, uh, the video had like 18 million views and his whole channel is about, you know, gold diggers and, and tricking girls. Oh, I've seen that. Yeah. The fake Lambo and stuff. Yeah. Yeah. Oh, they actually, so some of them are fake, uh, Lambos for me, he just came to my house and, you know, they kind of set this girl up and dude, nine times out of 10, the girl leaves for a guy with more money. Oh wait, I've seen that. Yeah. The, the girl has a boyfriend, right?
Starting point is 00:19:21 And then they film if he'll cheat on her. Yeah, exactly. Yeah, yeah, yeah. So nine out of 10 times, they do leave for a guy that makes more money. And I mean, you know, as a guy, your main role is to provide and be a provider. So, yeah. That's rough knowing you can be replaced for money, but. Yeah. I mean, ideally you find a girl that doesn't care about that. And, you know, I think that was one of the things when I was living in LA, I had that in the back of my mind. It's like, dude, every single girl I meet here, is she with me because I have a $200,000 car? Is she with me because I have a Rolex?
Starting point is 00:19:52 Or is she with me because she genuinely, you know, is interested in me? That must have been tough dealing with that in LA. I mean, dude, I guess, you know, it's not like a sec, you know, it's a, a small problem to have in comparison, I guess the other problems out there, but, uh, you know, it's, it's, uh, it's definitely something in the back of my mind when I was dating girls in LA. Yeah. What's it like dating in Vegas? Any different in Vegas? The girls are even rattier. Really? Yeah. Most girls, I don't know what they do in the water here, but a lot of girls in Vegas, a lot of the girls are bisexual. so like for me when i first got to vegas i was single and i would say if i went on 10 dates uh at least four or five of the girls were bisexual that is weird
Starting point is 00:20:32 yeah yeah there there are some crazy stats on like the amount of um kids in public schooling these days like that are gay or bisexual or trans compared to when we were there true yeah like 10x though apparently it's like uh three out of ten or two out of something absurd i heard one out of four at least yeah yeah i mean when i was in school maybe two kids in the whole school yeah i mean for me i think there was like out of i went to a school it was probably like one out of a hundred or something yeah pretty pretty uh super low yeah and it's been only 10 years so it's really concerning at the current rate everyone's gonna be gay you know what i concerning at the current rate. Everyone's going to be gay. You know what I mean? At this current rate, like dude, the
Starting point is 00:21:08 competition for a guy that, you know, if you make 150 to 200 grand and you could just stay straight, dude, you have good odds. Um, you had an interesting take on comparing yourself to others, right? Which is something a lot of people struggle with. I used to struggle with it heavy growing up. So how did you get out of that mindset of comparing yourself? Uh, man, it was, it was really tough. I would say that for me, um, I didn't really get out of that mindset until I actually started to know myself at a better level and actually started to, you know, spiritually like develop and go through a journey. Um, and the thing that really did help me was, dude, I did do Scientology. Oh, yeah?
Starting point is 00:21:46 Yeah. So that helped me out a ton. And I would say that there was a point in LA where I was doing it for three to four hours a day. And as that process went on, dude, I did realize a lot about myself. Now, this is curious to me because Scientology, I see, get a lot of hate on social media. I don't know much about it. So what specifically about it really helps you on that journey? Um, for me specifically, when I studied, uh, Scientology, everything that I looked at, I looked at it from a point of view of like what the information is. So it was all very practical information, but I eventually had the realization that, um, uh, dude, there was, there, there was a point where I was operating in the world from the lens of, dude, what do other people think about me versus me operating through the lens of just, dude, what do I think about this situation? Wow.
Starting point is 00:22:36 And that realization was a big shift for me. Dude, I used to live like that, too, for probably like 23 years. What do people think about this decision I'm making? Yeah. Versus making the decision for myself yeah and i think you kind of learn that in public school because you're trying to fit in so you're making all these decisions based off how other people are going to perceive it without your own opinion and um the thing is that i realized uh also just kind of going through it a lot of it is self-reflection for me so scientology for, a lot of it was self-reflection and realizing why I thought the thoughts that I thought.
Starting point is 00:23:09 But I eventually had a realization where I realized, dude, if this person across from me, they're operating. So they're operating from their point of view, which is basically a point of view that's a collection of all of the moments, memories, experiences they've had. And the reality is most people that are operating on a daily basis, dude, they're not necessarily happy with their own lives and they're operating inlle and just other things I was reading. But I guess it kind of, um, it was a different experience actually going through that process and actually doing Scientology. Yeah. That was a big change I made last year being very careful who I listened to in regards to information and what I'm listening to in terms of like podcasts, music, television. And like once I switched, cause I used to listen to rap music, hip hop music, and like all sorts of people's opinions, you know what I mean, when I was growing up and it could be very damaging. Yeah, totally, man.
Starting point is 00:24:10 I mean, most people will operate in that way for the majority of their life. And basically, you know, they end up looking back on their life and it's more regret than, dang, I lived it out. Yeah. So, yeah. But I've always kind of looked at things through that lens. Uh, when I was 18, dude, I had a guy that was my best friend and, you know, growing up, we would do everything together. And at 18 he was, I just left to Cornell and he was in a car crash like a month later and died. And for me, from that point on, I decided, I'm going to do what I want to do during life. And I don't want to look back with regret.
Starting point is 00:24:45 Yeah. So. How tough is it maintaining friend group because you're achieving massive success in a short amount of time? Did you decide to leave those friends behind that you had early on? No. So in my closest circle right now, like the people that I would say, whether it was from 10 years ago and I would say this, my original group of friends in high school, I definitely are, am not as connected, but there's a group of friends that I have from my hometown and they went out and did their own thing. There's actually another girl from my
Starting point is 00:25:14 hometown. I forgot what she was at. She's also Inc 500. She was one of my first clients, but there's, you know, a group from, from there and they all have this similar, um, mindset of, you know, trying to improve themselves, trying to get better, that kind of deal. Yeah. I love that. Yeah. Uh, we're in a society built off instant gratification these days. Was that a big mindset shift you had to make to get out of that? Uh, I would say I was always pretty good, uh, you know, with fighting instant gratification cause I was always pretty goal orientedoriented. But at the end of the day, even now, it's tough, man. Everything is instant, right? From our food to we even got
Starting point is 00:25:52 Instacart, which I love. I use that shit daily. Yeah, I do. Every day. So it was pretty easy to break out of that. Yeah, I feel that. What are you working on these days? I know you've done a bunch of different industries. The marketing agency, you no longer do, right? I'm no longer doing that. Okay. So from that company, what did you do after that? So what I'm really focused on right now is implementing AI and different tools to make our business more efficient. And what we're doing right now is we are doing rev share deals with people that have personal brands or followings. And we'll basically build out your backend ops. I run a sales community that has 7,000 sales reps. And we also have basically a process where we IQ test people, personality test people, and then we'll place them in the company. So we can help someone
Starting point is 00:26:41 really build out their backend infrastructure in 30 days if it's the right fit. So that's a really big thing that we have attention on this year. The other thing is, um, the agency box software and, um, building that out, um, as well. Dude, that's sick. Please send me that IQ test. I've been wanting to take one of those. Okay. But do they take like four hours or something? So this one's about an hour. So, um, one thing that, so this is kind of what we look at on the IQ test is, you know, above 125 is good. And that's a person you could promote as like an executive or a manager. And you have to be careful doing that because everybody would, I don't know what the legal rule is, but we're just kind of like, no, no, IQ doesn't matter. But it's like, Hey, no, no, that's not the manager. Interesting to see you place that much emphasis on IQ in a business.
Starting point is 00:27:26 Because IQ, I feel like, because there's certain people that have high IQs, but they can't do business. Sure. You know what I mean? Yeah. What's your take on that? I've seen different studies where high IQ is too high as a problem as well, right? right um but just for me working with different people like i would say even over the last year dude we've we've iq tested and personality tested over 500 sales reps i'm i'm i'm just saying like from what i've seen people do it's good to have above a 125 if you're gonna have someone be a
Starting point is 00:27:59 manager or like lead a team or do something that's uh maybe like more of an executive role yeah i actually have all my close friends and business partners take personality tests and I'd highly recommend that because you get to learn their style and how they like to approach things. Yeah, totally. And that's another thing is the personality test. You could also see trends there and it's not it's not do or die. Like, you know, we have people in the company that have one oh five, one ten and, you know, we have people in the company that have 105, 110 and, you know, we'll hire them. But I wouldn't expect for them to run like a big team, honestly. Yeah. I also have the dark triad test. Have you heard of that one? Yeah. In 2018, I was in like Tyler Lopez's Mastermind.
Starting point is 00:28:37 Oh, nice. The 20, 25K one. And he was really big on that. I did take that. I never really used it in a company, though. Yeah. It's good to know in your dating partner at the minimum, I'd say. Sure. I, I gotta, yeah, I gotta apply that. He makes all those girls take it. Yeah. I mean, dude, if they score 99 in psychopath. Yeah. That's not good. Yeah. It's not good. I definitely probably could have used that earlier on. Yeah.
Starting point is 00:29:01 Um, I know you said you, uh, want to move to miami next right yeah miami um i have a few buddy i have so i have a few buddies that have moved out there one of them being um my buddy zane jan uh and and uh uh i have some you know just other most of the people that i met in san diego or in la um have moved to miami honestly i'd say say Miami or Vegas right now, the hottest two for people our age in the social media space. Yeah. Yeah. I think that I like being on the East coast better than being on, uh, the, the West coast. How come? Uh, because like, if I start my day at six o'clock or five o'clock, it's, it's almost like I have two days if I'm on the East coast. I feel that. Yeah. It is tough out here. You got to wake up earlier just to compete with the East coasters. Yeah, totally. And, um, aside from that, it is
Starting point is 00:29:49 something also where, uh, my, my girl's family's in Canada and, uh, you know, it's, it's, it's, uh, it's, I would say overall when I was in Miami, since I was working at Grant's office and I was just doing enough to get by, I wasn't like really flourishing. Um, it will be a different experience to go back there. Absolutely. Do you have minimum IQ requirements for your girl? For my girl? She's, she's high bro. Like she's actually, you made her take it. Um, she did take it. I didn't make her take it, but she did take it. Yeah. She's, she's above, uh, one 35 though. Damn. That's genius level right yeah so she she is nearly genius yeah what are you uh a little higher damn god damn you're steven hawking out here no no no that guy was 160 no i know about 160 dylan dylan's actually dude he like has like one or two points on me yeah but he
Starting point is 00:30:39 like took he took the test like five or ten times oh that doesn't count you gotta take the first score because then you could just is it the same questions yeah uh i don't i think they shifted up He took the test like five or ten times. Oh, that doesn't count. You got to take the first score. Is it the same questions? I think they shifted up a little bit. I'm really curious. I'm going to take it tonight. I'll text you what I got. I think I'm like 130.
Starting point is 00:30:55 I'll have it sent over. You send me an email. We'll send you the one that we run people through. I'm cool being in the gifted one because I've heard about geniuses. My dad was a genius. He had a 155. But he was insane, dude. Because when you're too smart it's like almost uh it's almost difficult i heard it's difficult to connect with people but yeah yeah he had asperger's and he couldn't connect with
Starting point is 00:31:13 people emotionally yeah it's tough before i did sales i was an introvert so i just i just i had this thought in high school i was like i'm going to talk to somebody that's like relevant. So what I have to do on a daily basis. And I had one best friend, like I said, and I was super introverted. I did sales specifically because communication was my biggest weakness. So I figured, all right, let me go and attack that first. And that's why I did sales. I was a massive introvert starting this podcast. One of the most hardest, uncomfortable things I've had to do, honestly. Yeah. I, I, I mean, yeah, I bet.
Starting point is 00:31:47 And you went, you did the same thing. You kind of went zero to a hundred. You're like, yeah, I'm gonna do a podcast. Let me do one podcast a week. And said, you did, let me, let me go ahead and do four or five a day. I go all in when I put my mind to something. Yeah. But I noticed you grow the most when you put yourself in those situations where you're
Starting point is 00:32:03 uncomfortable. So I just went all in. Yeah, man, you, you really did. I think that, uh, the other people that I've met that are introverts, um, and I do think it's something where you can, I would start with sales or communication. I would throw yourself in the fire and do a job where you're going to absolutely hate it. But one thing that I've realized is like, for me, I learned sales, so I never have to do sales again. Now I know how to teach someone how to do sales. Love it. Yeah.
Starting point is 00:32:27 Nick, it's been a fun episode, man. Where can people find you and learn more about you? So you can find me at skillstacking.io. Just put your information in there and my team will be in touch and you can follow our stuff. Take that IQ test, guys. Yeah. All right.
Starting point is 00:32:40 We'll link it in the video. Thanks for watching as always. See you tomorrow.

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