Digital Social Hour - Energy Drink Addiction, Tipping $10K at Restaurants & Visiting 105 Countries | Jimmy Rex DSH #336

Episode Date: March 6, 2024

Jimmy Rex comes on the show to talk about his favorite podcast guests, how his mindset has changed over time, and talks about the importance of being vulnerable as a man. APPLY TO BE ON THE PODCAST: https://forms.gle/qXvENTeurx7Xn8Ci9 BUSINESS INQUIRIES/SPONSORS: [e-mail] SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

There's a responsibility as the connector to protect the container and to keep the wolves away, right? If I give to enough people, I'm not going to have to worry about money. I'm not going to have to worry about being taken care of. You help enough people get what they want, you can have everything you want. Exactly. Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe. It helps a lot with the algorithm. It helps us get bigger and better guests, and it helps us grow the team.

Truly means a lot. Thank you guys for supporting, and here's the episode. Ladies and gentlemen, got a fellow podcaster here today, Jimmy Rex. How's it going, brother? Yeah, so good to be here, Sean. Thanks, man. Yeah, dude, we met six years ago, and it's been an awesome senior journey, man. Dude, thank you.

It's one thing that's kind of cool about that meeting when we all met together, and I first met you for the first time. You were kind of the young punk kid there, And I was like, who is this guy? You were wearing a jersey. Next thing I know, you know what I remember about that, though, is because there's a lot of people that talk at Big Game. There's people that can actually make things happen. And when I was still in real estate, people would ask me all the time. They're like, you know, why should I hire you? Why are you the best? And I said, look, I can't put this on a spreadsheet, but have you ever just met someone that knows how to get done?

I'm that guy. And it was like so accurate and they could feel it when I said it. And that's how I kind of think of you. Like I remember at that event, some dude was like, does anybody know how to get verified on TikTok? And you're like, oh, yo, bro, what's your name? And you're like, what's your TikTok? Within 10 minutes, you had this guy verified.

Yeah. I was like, holy, that was amazing. I was like, okay, he's the real deal. He might be 12 years old, but he knows what he's doing. I was 21. Yeah, I was the young gunner back then, man. But yeah, dude, so it's been fun to watch you too, man. It's like you were, you know,

I think there's a very special, unique ability that very few people have to be able to see what's coming. Yeah. And you seem to always be about three months ahead of whatever needs to be coming next. And so I kind of follow you a little bit just for that. And then you also do the thing that I teach everybody, which is master networking. And it's just get enough great people together, get enough people that are moving and put them in the same room and they'll never forget who connected them. And so you end up becoming this

guy that just kind of connected everybody else. And because of that, they always are trying to return the favor any way they can. Exactly. Whenever I go to a new city, LA, Texas, wherever, I at least have a dinner. So I'll at least invite six to eight guys, have a dinner, connect everyone together, pay for it. And sometimes I'll even have a whole event. And like you said, when you connect people together, they don't forget. And you see it in the group chat when I'm connecting all these people.

Like there's a lot of good energy in there. Yeah. I mean, that's how I built my entire real estate businesses. I literally just started throwing events and, you know, I had these friends over here and these ones over here. And then, you know, you're one of the most genius things I ever threw. I threw a date auction to raise money for Sub for Santa. And it had two purposes. One, I wanted to get to know all the most legit guys in town. Yeah. And I wanted to get to know all the hottest chicks in town. And so I'm calling the 15, literally 15 most attractive girls in the entire state. And I'm like, hey, I'm doing this charity auction. We want to auction you off. It's guys that, obviously we're going to do 15 girls, 15 guys. And then I'd call the jazz players,

the star college athletes in town. And I threw this event and I just connected all these people. And so for example, Kyle Vannoy was the star football player for BYU at the time. He ended up winning a couple of Super Bowls with the Patriots. His wife was Miss Utah at the time. They met at my event. Wow. And so I've been family with them like, you know, forever. And so like when he won the Super Bowl, the first one that he won when they came back

and beat the Falcons, I had family passes. I got on the field after the game. Like, it's just like, you never know where these things are going to go, but it's just, my job is to connect good people. And by the way, you know, this too, there's a responsibility as the connector to protect the container and to keep the wolves away, right? The guys that are just takers, because you're a giver, I'm a giver. And so it's very easy. You attract other givers, but when you get a taker comes in, it's very quickly, you kind of figure out who they are because they're just trying to get stuff all the time and i just have always just done this thing where it's like look if i give to enough people i'm not gonna have to worry about money i'm not

gonna have to worry about being taken care of like my part's gonna be done and you know it's the zig ziglar quote which is you help enough people get what they want you're gonna have everything you want exactly yeah connecting is very delicate too because if you connect them with the wrong person and i learned this lesson early on, unfortunately I connected someone with Adrian Morrison when I was 21, the guy ended up scamming him. I was like, Oh my gosh, I got to really do due diligence now because I could up your reputation. Yeah. I'm very careful too, who I'll put my name on, you know? And, and I always, uh, like, so this morning I was texting, uh, a good buddy of mine here in, uh, it's in Phoenix. His name's John Mattson.

He's like, hey, I know you're close with Ed Milet. He's been my one-on-one coach for a little over a year. And I said, let me hit up Ed. But I fully trust this guy. But that's a connection that I could screw up an entire year's worth of goodwill with Ed if this guy was a taker. But I said, what do you want to meet him for? He said, I really want him to come out and speak. It's only a group of 200. He goes, what's his fee? I said it. He goes, yeah, that's going to work for our budget. I was a taker. But I said, what do you want to meet him for? He said, I really want him to come out and speak. It's only a group of 200.

He goes, what's his fee? I said it. He goes, yeah, that's going to work for our budget. I was like, awesome. So now I'm hooking Ed up. Ed comes back. He goes, hey, by the way, I'm meeting with Brandon Burchard in an hour. I'm going to get you connected with boom, boom, boom, boom.

And so it's just like that's how it works. But you do have to make sure that whatever connection you're making, there is a responsibility just to protect that person. And I've had people hit me up all the time. They're like, hey, can you connect me to so-and-so? And I was like, well, what do you want? They're like, oh, I want to see if I can, you know, if they want to use my service for this or that. And I'm like, dude, you can't, no. Like, you have to create value first. It's not about, like, I need something to do you a favor. It's I need to make sure you're a giver, not a taker. Absolutely. What have been some key lessons you've learned from Ed Marlette? You know, the first thing about Ed, the most important thing I learned from Ed is he is so

good at helping people see why they're great. I've always said, you know, weak leaders say, look at me, look how great I am. We all know those people. And Ed's the opposite, man. He says, you're great. Let me show you why you're great. And so he does this thing where he says, let me tell you about you. And, you know, you'll be in a room, 10 people, 20 people, it doesn't matter. And Ed will find a way to help you be seen in a way that you know it's true. So when he says it, it just feels so much more important to you. And he's really good at just being like if I was doing it to you, I'd say, Sean, let me tell you about you, man. You're a guy that is absolutely committed to being the best at what you're doing.

You're a person that doesn't stop where most people would have stopped. They'd still be doing the NFTs or the baseball cards or the jerseys or whatever it is. And you're over here like, no, no, I haven't even started what I'm doing yet. And that kind of thing inspires people to be around you. And you know that's true about you. So as I say it, you're probably like, this guy sees me. And that's the thing that Ed does so damn well. And that's the first and best lesson I've gotten from him. The second thing is, is, you know, Ed's obsessed with making sure that you are taken care of by him. So like,

for example, he'll check in all the time and just be like, Hey man, what do you need? What's going on? Where are you at? And for a guy like that to be doing that with me, it shows me that it's a deeper relationship. Like we'll be friends forever. And you just want to run through walls for that person, right? So you'll do whatever for them. So those are a couple of quick ones. I mean, I've got a whole list, but. That's cool. And what role has mentorship played throughout your journey? Yeah. So I, you know, thankfully very early on in real estate, when I started as a real estate agent, six months into the business, I'd sold three houses, dude. And I was like, I don't know if I want to do this. I'm not very good at it. And I hired this mentor. And I mean, it was like, I had to throw my hat over the fence.

It was a real stretch to pay. It was $1,000 a month, which at the time was more than my mortgage. I was like, I had to tell him to hold my credit card for 45 days when I first signed up. I mean, I did not have the money to do this, but he'd given us a couple of homework assignments and they worked. And so I was like, damn, I need to take a chance on myself. And so I did it. And by the end of that first year, I'd sold 60 homes using their system. Yeah. So I became obsessed with mentorship from day one. And I, you know, because of the success I had, in fact, yesterday I was here in Vegas. I did a podcast with a guy named Tom Ferry. He's the number one real estate coach in the country. And he was one of my mentors. And I was talking to him. I was like, man, just the opportunity that

I had, these doors that blew open, I had him and his dad, Mike Ferry, and this guy named Bill Pibes. They were probably the three top real estate coaches in the country, and all three personally mentored me. And there's a couple of reasons why. And you've cracked this code. As a young person, older people want to be around energy, enthusiasm, and that's what I always knew. I could see these older guys, like I'd come to their lunch or their luncheon or their meet and greet or whatever the hell it was, and I could just see them when I was talking to them. They'd kind of start smirking. They're just like, I kind of just like this guy's energy.

And so I came obsessed with like how can I create this energy when I'm around these guys? And so they took me in and they mentored me. And next thing you knew, I mean, I was selling hundreds of homes a year, top agent in the country kind of thing. And just my whole life changed. And so when I kind of got over real estate coaching, because you can only coach the same thing for so long, I was like, all right, where else do I want to grow? So I hired a relationship coach. I hired a social media coach. I hired a mentor for this. And what I do, and this is why I found Ed, is I essentially just say, okay, who used to be where I am that's now where I want to be? And I get obsessed with that question in any area of life. And then I go

hire that person or go be around that person, find a way to create value for that person, get in that person's world. And then I just soak it all in. And eventually you close that gap and you become that person. And so that's kind of my hack for mentorship. That's why, you know, like right now, one of the things I'm working on is like, I've been this kind of in this party phase for a really long time and I've kind of shifted into like, okay, it's maybe time to settle down a little. Well, who is, book on that topic, going from that to that? Neil Strauss literally wrote the book on the game and the book on the truth of how he shifted. So I went and hired him.

So he's my one-on-one coach. So Neil coaches me on relationships. And I'm like, everything he says, I'm just like, this guy's a genius. But it's because he's been there. He's done it. So I found the person that is the most qualified by far to do this. And that changes. It just expedites your

growth by 10 years. Yeah, I see a lot of successful entrepreneurs, they're all about work. So they kind of struggle on the relationship side. Were you in that situation? Yeah, and for me, it was more about like, I kind of went through these phases where I just really love people. I love dating. And I had a like a little bit of an avoidant. It was kind of a perfect storm against me. So I would get in a relationship and I always thought you just find a person that it's easy with and then you go. I didn't realize, just like my work,

I really think I have my dream job now. I love what I get to do. I love it. If I had $5 billion tomorrow, I would not change what I'm doing. Wow. Yeah, I love what I get to do. And it's because I earned that.

I built that. I worked for that. And it doesn't mean it's easy. It's hard as hell. But because of that is why I love it I get to do. And it's because I earned that. I built that. I worked for that. And it doesn't mean it's easy. It's hard as hell. But because of that is why I love it so much. And I finally figured out through Neil that that's how relationships are. So what I would do is I'd get in a relationship and it wouldn't be perfect. I mean, I guess she's not the one.

I'd move on to the next one. And unfortunately, I'd learned how to get new people around very quickly. And so it just kind of became this thing for, I mean, I ran the same game for 15 years of just kind of, and it was, I mean, I wouldn't do it any other way,

but it was like, I think I've gotten to a point, you know, Tony Robbins talks about the transformation of change. There becomes a point where you get a little bit satiated with it. Like the thing that used to bring you so much pleasure no longer does. And I think that's, what's kind of started

this ball just different with me. So it's not that I did anything wrong or I wish it was any different way, but it is kind of different now. It doesn't light me up like it did. And so now it's more like, okay, probably the phase of life now where time to start going a little bit deeper with one person. Yeah, that makes sense. I want to dive into we other day, which is what you're doing now. 500 guys, you're coaching one of the most successful masterminds I've seen. 95% retention rate. Yeah, I want to learn why you started it and how you've maintained success. Yeah, so about four years ago, kind of talking about that transformation that changed the same kind of thing happened with my worker. So I was, you know, one of the top agents in the country for again, for over 15 years. And

I got to this point, I sold four years ago, I sold the most expensive house ever in Utah. How much? 32 and a half million. Damn. In Utah, I literally sold like a mountain range. You paid all cash for it? Yeah, yeah. Holy.

It was a pretty wild deal. And, you know, I made seven figures in 20 minutes. I mean, this was like the peak of my career. It took me seven years to sell a house for over a million dollars. Wow. So, like, keep in mind, like, this was a big deal, right? And I'll be honest, man, it was like Tuesday when it closed. It wasn't like this great moment. And I was at the peak. I was number one agent in Utah that year.

And I had this epiphany, dude, I just knew I needed to do something more meaningful. And so I kind of just started leaning into that. It didn't, it's not like it came to me right away. I just started thinking, all right, well, what am I, what do I enjoy? What do I like to do? So I've been to 106 countries. So I'm like, all right, I'll go travel the world. And I know what I could do. I could do with these influencers. We'll go run with the bulls and jump off cliffs and do these crazy things. And I was doing a meditation one day with this girl, Bea. She's brilliant. And she was actually, at the time, she was Tim Ferriss' girlfriend. And she said, she's like, Jimmy, these influencers don't need this. They don't have time for this. They all have their

own thing. She's like, who needs this? And I just had my book come out. My first book was called You End Up Where You're Heading, The Hidden Dangers of Living a Safe Life. And so it attracted a lot of guys that were like, man, I'm stuck in life. Where am I going? So I had the same two questions were always getting asked to me from people on Instagram or when I spoke or whatever. And it was, how do I find friends like you have? Like, I really have like the greatest group of guy friends, like just an incredible group of buddies.

And the second one was I feel like I'm stuck in life. I feel like I'm just kind of going through the motions. You know, everybody's regret is the things they didn't do, you know, the dreams that die within them and all that. And so I was like, oh my gosh, that's who this is for. And then I was like, oh, it's a men's group. Because I was kind of like, who the hell am I to coach other guys? I don't even have my own shit together on half of the things.

But I did know that I was like, oh, I know I'm great at helping men connect on a deep level. That is my gift. And all my friends had connected through me. And so I leaned into it, man. I just went all in on that. And I did my first event to kind of like a preview of it. My promo video and all that stuff. I had 30 of my closest friends. We went and did this thing and do the day I launched this program. I was hoping to get 12 signups that first day. And then I was going to have to pound the phones and run ads and the whole thing. I had room for 50 guys. Cause I think over 50, this is part of my mastermind. I think why it works really well is over 50, it gets really hard to go deep with the relationships. So I wanted to keep it at 50 guys. And that first day I opened, man,

I had 147 people applied. I was just like, oh my gosh, I'm onto something. And so we ran that first group. Six months later, opened another one. Six months later, opened another one. So now I have five groups plus my tribe. And yeah, almost 500 guys now. And it's just been awesome, man. And what makes your masterminds different from others, you think? I think the number one thing, because I've been a part of so many many we're a part of a couple together and everything and they're all great you're gonna get what you put into it but i think the thing that if i was saying like well and i'll just speak for my members they say you know members that have been a part of other masterminds they say the difference with yours jimmy is that we're truly connecting and it's more of a community

like it's a it's we really care about each other like if i pulled out my phone right now i could pull up any of my dudes um and within the last week there will be tons like dozens of photos of them all hanging out their parents or their families hanging out their wives and girls hanging out yeah it's it really creates community and i think that's a thing that a lot of these masterminds don't have and my again like my genius was i just took people through my own path i was like when did i get deep friendships? What happened there? When did we go from surface to like brothers? And it was when we got vulnerable, authentic, and in integrity.

And so those were the things that I wanted to the three pillars of my program. And so we do go deep. I mean, we really get into it. And the first weekend that we're together, man, we tear some things open and really talk about some crazy stuff. And it allows guys to be seen for the first time. I had a guy at the last mastermind, he got up, and we do a lot of... We do breath work, and then we'll share our experiences. And because of the safe container that we... Because by the way, you can't change anybody. This is one thing I've

learned in life. All you can do is create a container safe enough for them to wanna change themselves. That's the whole key. And so my only job at these masterminds is is create a container safe enough for them to want to change themselves. That's the whole key. And so my only job at these masterminds is to create a safe container. And we do that by being vulnerable ourselves, by protecting from wolves, like all these different things. But so this guy gets up at the last mastermind, for example, and he starts bawling. He's like, I said, I was sexually assaulted when I was a kid. I was nine years old.

And boom, boom, boom, he's going through this. He's like, I've never, these words have never come out of my mouth. And instead of like people judging him or treating him or like everyone just rallied around him and, you know, giving him a hug and like spending time with him. And, you know, I had another guy that he's like, I don't feel like I'm connecting to the guys. And I was like, well, can I be honest with you? And because I coach his son in our next gen program, we have a thing for 13 to 17 year olds. They don't talk. I was like, you always act like you got all your together, but I know that you and your kid don't don't even talk. I was like, do you want to get real or do you want

to keep acting like your whole life's put together? You said that in front of everyone? In front of a group of 10 of us. He's like, yeah, I want to go there. Well, I asked his permission. I go, permission to really dig in? He goes, yes. I said, okay. And then I went for it. Within 10 minutes, he's bawling about how his mom chose, she was a single mom and chose dating and these other guys over him. And he's never felt good enough and he's bawling about how his mom chose – she was a single mom and chose dating and these other guys over him, and he's never felt good enough, and he's bawling about it. Just tore it open. And this guy that's had this – he's a construction guy, you know, and he's like – all of a sudden, everyone's crying. And another guy in the circle is like, dude, my dad was that way.

And the other guy is like, hey, I have the same thing with my son. And everybody's – he ended up spending the next six hours just connecting on the deepest level with these guys sitting around a campfire and he said to me he goes i get it he's apparently i was the problem wow but like just helping these guys to be able to get to a spot where it's not the surface because i think what happens a lot of these masterminds this is what happened to me at 100 million if i'm being honest is you get there and everybody's kind of flexing everybody's kind of posturing, you know? And it's not that they think they're bad. What they're really doing,

and this is what I discovered, is deep down, all they're doing is they're like, yeah, my Lambos, I invented this thing. I created this app that changed the world, whatever it might be. What they're really saying is like, please get to know me. I promise I'm good enough to love.

That's all they're really saying. But it comes off as like, look how much money I have, homie. Are you interested in coming on the Digital Social Hour podcast as a guest? Well, click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to you about business and life. Click the application link below.

And here's the episode, guys. Look at all these girls, like, bang, you know, like, whatever. It's like, all he's saying is like, please get to know me. I'm a good enough person. And so what I do at my event, like, the very first thing we do, dude, is I have every guy write down every single thing that makes them amazing. Like, I call it the **** list. I got this from Jen Gottlieb.

But then the part that I created was one night we were all hanging out and one of our buddies, you know, he was kind of a, it's kind of a fringe friend of ours. So he was there with us and he was talking about how he didn't feel like he was good enough and all these things. He's like a badass though. He really is. And, uh, and we're like, bro, you need to brag on yourself for the next five minutes. Like this is the safest room. We closed the door and there was like five of us in there. I was like, you tell us everything that's amazing about you. You know, you're amazing. And he just starts going up and he gets all lit up. And so what I do is after these guys make this list, I have them share it

and they just read all these amazing things about them. So the first time we all get together, 50 strangers in a room, everybody's saying all these things that make them amazing with full, unapologetically. And then as soon as the guy's done reading the list, we all celebrate like we just won the Super Bowl. So every guy goes through this. By the end of it, I mean, half the guys are in tears, but everybody is like, oh my gosh, we're all worthy to get to know. We're all enough. So we don't have any posturing.

We don't have any of that in my group. We don't have anybody trying to flex on each other. Everyone's accepted. Everybody's good enough. Everybody has a reason to be loved. And I think that's kind of the secret sauce to my group is we don't have these egos and people, like if you came in and you started like flexing about something, people are like, okay, weirdo.

Like wrong crowd. Like we don't care. And so anyway, I think that's what makes mine different. That's cool because literally every mastermind or even conference, people are flexing. Oh, yeah. It's my least favorite part about it. Yeah. I think people do it to build rapport and try to make friends like you said, but it comes across weird.

Totally. And it's – God bless them. Like I used to do it all the time too yeah you know same you're just trying to be accepted yeah yeah i cringe dude i remember being in that room i'm literally like jordan belfort sitting to my left freaking cody sperber to my right prince a to my left and i'm like the realtor dude like i'm like a real estate agent like nobody wants to get to know her so i'm just like yeah but i love how vulnerable you are. Cause I think as men, we're taught from our parents and from social media, it's weak to be vulnerable. You know what I mean? But you're very open. You've even talked about some of your addictions, right? Yeah. Well, I mean, here's the thing, dude, is

like, we think that if people really saw who we are, they wouldn't love us. And about 10 years ago, I was actually at a mastermind at a cabin. It was only about a dozen people. And everyone was really getting vulnerable. Like this girl, though, I remember she was gorgeous. And she got super vulnerable about how her life was pretty messed up. And her dad had done some things. And all of a sudden, like, she's balling, we're all balling. And I'm like, oh, my gosh, I just had this deep love for this girl. And I'm like, this is so beautiful. And I was like, wait, man, I'd never told anybody at that point in my life that like a lot of my life was not what I thought it was. Like I didn't feel good enough. I was lonely and sad sometimes. And, you know, and I was like, man, if I've ever going to open up, it's right here. I was like, I don't think I want to though. And then I finally

did and I'm balling, I'm talking about my insecurities and I'd never, I'd never shared that. As far as everyone knew, I was the top realtor. I'd been this bad for all the parties. And I got vulnerable and they just loved me in a way that I felt so connected. And I remember I was talking to my life coach about it and she's like, Jimmy, vulnerability is a superpower. Because when you do it, you see how beautiful it is. And so anyway, so I'm like, from that day forward, I'm like, you know what? I'm just gonna share my real life. And I think it's the best compliment that I get from people

is when I speak or on my podcast or they say, Jimmy's real, like you can tell with Jimmy, like he's being real. Because we're so past the like Lamborghini in the garage phase of social media, you know? Like nobody wants that anymore. Oh my gosh, right? Like it's just, I see every now and then somebody will do it and i'm like what are you doing like this is you're so far behind the

curve on this like it's literally embarrassing and uh you know it's like flex their sneakers or something i'm just like okay whatever but and so that's kind of why i do that um is because and what it does is it empowers other people like that's part of how I create that container is I go first. I talk about all the ugly parts of my life. I talk about some of the things that aren't so sexy. And by the time I'm done, everyone in the room is like, damn, I want to share mine.

That's what happens. And so that's how we kind of create that safe container. Yeah, I think the narrative's changing. I think it's slowly becoming more acceptable, right? People aren't as ashamed. Totally. Well, and God, awesome. Like God bless that, right? it's slowly becoming more acceptable right people aren't as ashamed totally well and god awesome like god bless that right because it's all negative emotion festers in darkness like

that's the whole definition of shame is like you don't want to be seen for who you are and it's but the thing is is like everybody has like everybody and so the idea of like that you know like well i'm just gonna not let anyone know who I am. But here's the problem. This is what I tell my guys. When you don't share who you truly are, you don't trust the love that you get. Because deep down in your subconscious mind, you're thinking, well, if they knew who I really was, they wouldn't love me. Wow. So all the love that's trying to come to you, that people are trying to give you, you don't feel it.

Wow. Because you don't trust it. And so when you get vulnerable and you're like, all right, here I am, you might lose a few, but like every person that's there, bro, you trust it. So I had one guy, I'll give you an example. He, you know, he's super religious guy and him and his wife or in my, or he's in my group and him and his wife had been married for a couple of years and he used to be a bodyguard and he would go to these strip clubs with the rapper that he was a bodyguard for and, you know, did some things that he shouldn't have done, never told his wife kind of thing. And so after our first event, he's like, man, I got some,

he got up and he's like, I got some things I got to share with my wife. I used to do these things. And so he goes home and tells his wife, you know, and he just decides like, I want to be vulnerable because I explained this like, Hey man, if you want to really know if you're loved, rip off the bandaid, but like really be vulnerable with it and he did and he said for about four hours she didn't talk to me and then she came over and he's balling he's a big guy dude like he's a bodyguard and uh he's balling on the phone he goes bro for the first time in my whole marriage i know my old wife loves me wow i was like you know like that's what it's all about i get goosebumps every time i think of these stories and i've had literally 50 of these experiences bro where guys

go and you know get this thing off their chest. Because people, it gets heavy, man. You start carrying that backpack with that rock in it. But when you actually expose yourself and let people see who you are, I haven't had a single guy do that and lose his spouse or his person because of it. Amazing.

Yeah, because people love that vulnerability, man. Because that's where you really connect. And I tell the guys in my group that are married, I was like, look, if that's not your safe person, if you can't be everything and nothing with her, if you can't expose everything that's going on within you and still feel loved in that moment, like, what are you even doing it for?

You just got a roommate, you know? For sure. But that deep, deep emotional connection comes when you're really vulnerable and allow that to be part of it. Man, it really sounds like you found your purpose. I feel like when you were making millions in real estate, you weren't as happy as you are now. Yeah. I mean, real estate was perfect for me. It was an era of my life that I'm just

grateful that I got to do it because it allowed me to really hone all my skills. And then I just shifted all those skills into what I'm doing now, but it is, it's, you know, I, uh, I spent a lot of time to figure it out, man. And, you know, I went to a Tony Robbins event and you come up with your life's purpose. And I came up with mine,. And, you know, I went to a Tony Robbins event, and you come up with your life's purpose. And I came up with mine, which is, you know, the purpose of my life is to share my tremendous love with all of God's children, bringing happiness to others through my playful soul,

and by being an example of living an extraordinary life. And when I came up with that, I was like, oh my gosh. And so that's been my driving force, my kind of my North Star. And yeah, this is literally, if I don't joke, well, a couple of years ago, I had an investment in a tech company nicola motors i'm sure you've heard of it it was kind of ended up being a little bit

of a scam but i was a seed round investor wow so at one point my stock was worth over 30 million bucks so june 9th 2020 freaking stock skyrockets i'm worth over 30 million bucks it's in my fidelity account i can't cash it out till december i was locked up oh got it but i had that entire about a four month period before it kind of collapsed. Basically, what happened is this Hindenburg report came out, and I lost $20 million in a day. Damn. But for four months, I was like, I'm never going to have to worry about money again. I mean, I still ended up having a decent enough exit, but it was not like life-changing money.

It was just enough to be comfortable again. But there was a point where I was like, I'm never going to have to worry about money. What do I want to do with my life? So in summer of 2020, in the middle of the pandemic, nowhere to go and all the money in the world, I got to really think about what I wanted my life to look like. And dude, it's exactly what I'm doing right now. Amazing. Yeah. It's like I wanted to use my experiences. And I was on this journey to basically be enough and in that i went to every conference and seminar and event and books and mentors and coaches and so i just took the best of all that and put it into this program and dude it's so fulfilling like i'm leaving here i'm headed

straight to the airport i'm headed to phoenix with 50 of my guys for the weekend um we're doing breath work we're gonna go skydiving we're going paintball and i. I got Cody Sperber and Pace Morby coming to speak. That's awesome. Just this incredible weekend. Like all these things, we're all just going to be hanging out. And it is life-changing every time. And like this is what I get to call work, bro. Like it's pretty cool.

And do you think you need to reach a certain amount of wealth to get to that stage? No. I mean, somebody asked me, like, where's all this going? It's like, look, I want this to keep expanding, but it's there. Like I'm so happy with like exactly where this thing is right now and you know money is a magnifier and i know how much good i do with it and so like i want to get as much of it as i can but but it's never been my driving force like when i lost that 20 million dollars you'd have thought it was the worst day ever it honestly was i didn't care i didn't care i was in texas shooting pigs with

some friends from a helicopter i was just had this funnest day. And it was just like, OK. And honestly, though, I can look at it now. Think about this, dude. So I got enough money to be able to go to my next phase of life. But if I'd have made like $30 million on that, my entire story, people would just be like, well, Jimmy made all this money on that fraud company. I could have never done what I'm doing now. And I just would have been too comfortable. And so it's like, what a tragedy it would have been if that's how I made all my money. And all of a sudden that was my story. And so instead it's like, yeah, Jimmy got screwed harder than anybody. But at the end of the day, it's just a part of it. It's just a part of everything that I got going. And so money's going to be there. I always,

I mean, again, it's like, I want to do so many amazing things and, and, but, you know, it's not the driving force for sure in my life. Yeah, I love it. Speaking of money, I've seen you in the news for leaving big tips at restaurants. Yeah, bro. I'd love to hear how that started and why you do that. Yeah. So, I mean, some buddies, we started a restaurant right before the pandemic. We opened January 26, 2020 was our grand opening here in Vegas called Mas Por Favor.

Go check it out. It's amazing. I love it there, man. Yeah, it's a dope spot, dude. And a month later, we got shut down. And so I was like, that was on my mind. So the first day that the pandemic shut everything down, I always, anytime something like that happens,

I go into action mode. Okay, what can I do to make a difference? And that's the whole we are the they, right? That's the whole meaning of it. It's like, people say they need to do something. And well, there is no, they, we are the, they, that's the entire premise of my program and my model for life that I have tattooed on my forearm. And so I was like, all right, what can we do? And so my first thing I did is I bought $10,000 worth of gift cards, a thousand dollars from 10 different restaurants. And then I challenged 20 of my friends to do the same thing. So I think we ended up buying the first week the pandemic hit $120,000

worth of gift cards from local restaurants. So that was like the first strategy, right? And then I was like, wait, we need to do something else. So there was a few restaurants that were staying open. There was this little Peruvian place in Utah. This is like, again, end of March, 2020. And there was no one there, dude. I went there and there was not one person eating. I'm like, these people. It was a family-owned restaurant. I was like, you know what? Let's just, I'd seen this video on Facebook. They did this, like four or five friends had gone to breakfast

and everyone left a hundred bucks for the tip. I was like, this is brilliant. I'm like bawling as I'm watching this video of this, you know, these people doing it. And so I just stole their idea. And I said, I'm going to do this every week. I'm going to start a freaking movement around it. We're going to film them all so that people around the country will do it.

So every week we'd get started with like 25 people. We did that little Peruvian restaurant. The next week there's like 40 people. Next week we had a hundred people. Damn. And every week, so it had a couple of meetings. Number one was I wanted to support the restaurants. Number two is I was from day one, pretty upset about the lockdowns. And like, I just, I called from day one and God gets us together and and like yeah i just i called from day one like god gets us together and the devil divides us and it was like no we're getting people together the only way i could get people together without people giving me grief was leaving

four thousand dollar tips ten thousand dollar tips and so like say something to me asshole you know um and then the third reason was um just to spread goodness like people are like there's this weird idea that you can only uh talk about negative things online. It was like, if you guys really cared, you wouldn't be sharing about it. I was like, no, no, no. I wanted this to be a movement. And we ended up having to do so over the next,

I think 48 weeks in a row, we went out and we did this every week. Wow. And I was also meeting incredible people, other people that are givers and server. Basically the only requirement to come is you had to leave a hundred bucks for the tip. So they would Venmo me and then I'd bring, and we'd leave these ginormous tips.

We had these life-changing moments one after another. But then what happened is I started getting tagged all over the country, dude. I mean, probably over 1,000 people tagged me on their own mail leaving $100. But then we had probably 400 of these events happen across the country. We had one in Germany, Colombia, Mexico, like all over the place. Dang. It's still happening. So we're trying to revive it right now. Um, uh, a hundred dollar dinner club. Um, I set up a website for it. We're going to post all the videos. And then I have like,

anytime somebody hosts, I got tagged on one last night. The guy sent me the video. I'm going to start doing it out here, man. Yeah, dude, please do. And, uh, anytime somebody hosts one, I'm going to send them like a special limited edition necklace that they get for it. And, um, we just want it to keep going to keep going viral. You know, a lot of people are like, don't understand like, why are you guys, you know, why do you film it or whatever? It's like, because last week, this waitress in Kentucky just got a $1,400 tip. And because it was a realtor that follows me on Instagram. And I was like, that he was inspired enough to do it. And they're happening literally every day. The one last night, I don't even know the guys, a bunch of Chinese people that already know what city they're in. They all left this giant tip

for their waitress. I freaking love it. You started a worldwide movement, man. Yeah, man. So that's the goal. And, you know, and so we want to keep it going. And we, you know, we have crazy friends like Dan Fleischman that are like, let's do a thousand dollars. And so everybody brought a thousand dollars. We've done that probably a half a dozen times. A thousand each? Yeah. So we did one, dude, we did one the other day at Ke keaton you know the muscles house this is about two months ago and we had a hot dog vendor come this guy sold everything i think he was living in mexico sold everything bought this um came to the u.s bought this hot dog stand and he comes to the event and he's charging like four bucks a hot dog like i'm like how's this homie making any money

you know i mean charging like 75 cents a soda i'm like dude and uh we all eat he has no idea what's gonna happen and we all brought a thousand andy elliott was there a bunch of other people and uh we ended up giving him a 42 000 cash tip holy and dude it was so funny he had so much money it was spilling we have a video it was all cash oh yeah yeah it was spilling all over the yard it was so funny and this guy's just bawling he's like I sold everything to try to do this

he's like wow I mean you know one of my quotes that I kind of started saying a couple years ago is like

people that say that money can't buy happiness haven't given enough of it away and I mean that's the truth dude you can only go to clubs so many times or events

you know how it is like dude you invite me to a party tonight for F1 and it's probably the party of the year and like like 10 years ago, I'd have done anything to be there. I'm like, I can't, I go into Phoenix. But like, my point is, is like things for yourself only are so gratifying, but when you can give the experience to someone else, that's why I love hosting parties. Probably what you do too. When you give that experience to other people, oh my

gosh, it's so much better. And so like to give those tips and to be able to do that and just watch these people's lives change. Yeah, no, that's facts, man. This Christmas, we're feeding a thousand families and me spending 5k on that compared to me spending 5k on myself. Of course. I mean, it's not even close. Yeah. I mean, it feels amazing, but we got a really young audience, people in their twenties. What advice would you give them in terms of investing their time and their money? Yeah. I mean, my philosophy on money is pretty simple one. Unless you're making $200,000 a year, you just don't make enough money to make a difference investing in anything but yourself. And so, you know, I have a whole podcast about that on my podcast, The Jimmy Rex Show. But

so that's my advice to younger people. They're always like, what do I buy? I'm like, nothing. Coaching skills, like make yourself the asset because nothing's going to bring you more money than just having a better skill set on yourself. And then my other advice is, you know, the gift of my life was I worked so hard in my 20s that my 30s really were just, they were so fun, dude. Like a breeze. Just a breeze.

It really was. Like they're as easy as, like, and it's so funny. I was talking to J-Rock on my podcast the other day about this here in Vegas, and he basically was the top promoter guy for the Palms and all that back in their heyday. And there's just, like, it's so much fun to do all those things and to have the party and all that stuff. But there's also this other side of it that's, like, if you're not doing it for purpose, if you're not building something, it can be a little empty. And so I just tell people, like, look, work your ass off in your twenties and you'll be playing from ahead the

rest of your life. But if you squander your twenties, just dicking around, you don't have any purpose behind what you're doing, then you're literally playing catch up the rest of your life. Like dude, you're 25, 26, dude, doors have blown open for you. Like the people you get to be around. I think, and the reason why is because A, you're a hustler, but B, you're a young hustler. Like that is so much more valuable. Like if you have money at 40, congratulations. So does everyone else. If you're crushing at 25, dude,

everyone wants you in the party. Everybody wants you there. You'll be in rooms that you have no business being in and you'll have opportunities that 10X for the rest of your life, but it all happens in your 20s. And so I just tell people, you know, spend, if you're going to college, focus on the networking people, you know, spend, if you're going

to college, focus on the networking side of it. You know, if you're not going to college, find a way to get around amazing people. And you do that by serving others, like give everything, expecting nothing, and doors will blow open for you. But that's the best advice I have, man. Love that. That's great advice. Jimmy, it's been a blast. Anything you want to close off with or promote? No, I got my book coming out in February. I'd love you guys to go to Amazon. The pre-sale is going right now. It's called B1.

It comes from the Marcus Aurelius quote, waste no more time arguing about what a good man should be, B1. And the subtitle is how to be a healthy man in toxic times. Love it. And so it's everything I teach my men. If you liked what I had to say on this podcast, a lot more of that kind of stuff in the book. Please go pick it up.

Share it with your friends. Buy some gifts. The whole thing. Perfect. We'll link it in the description. Thanks for coming on, brother. Thanks, bro. Thanks for watching guys as always, and I'll see you tomorrow.