Digital Social Hour - From Food Stamps to Making $4M a Year I Lara Rahib DSH #385

Episode Date: March 31, 2024

Lara Rahib comes to the show to talk about the journey of surviving from food stamps to making $4 Million a year. APPLY TO BE ON THE PODCAST: https://forms.gle/D2cLkWfJx46pDK1MA BUSINESS INQUIRIES.../SPONSORS: Jenna@DigitalSocialHour.com SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:00 I got to figure out a way on how to find a way to still sell online, but not have to utilize Amazon. And that's when I discovered like Shopify and drop shipping and all that stuff. I ended up, you know, hiring different mentors to learn like the ins and outs of like ads and things like that. In three months, I did $1.1 million of sales. Wherever you guys are watching this show, I would truly appreciate it if you follow or subscribe it helps a lot with the algorithm it helps us get bigger and better guests and it helps us grow the team truly means a lot thank you guys for supporting and here's the episode all right guys lara rahib here thanks so much for coming on absolutely man crazy story from food stamps to
Starting point is 00:00:43 doing four million dollars a year. That is a crazy journey. I don't even know where to start, but I guess, uh, how are you making the money? We'll start from there. So e-commerce. So, uh, 2016, I started, um, I started on Amazon actually. Um, I had like a mission to like retire my parents cause they were still working. My mom had like a chronic arthritis. My dad was sick, because they were still working. My mom had like chronic arthritis. My dad was sick, but they were still working because they needed money. So I ended up dabbling with multiple businesses. Like I tried like Kindle publishing, you know, a cleaning business, tutoring business, like all these different things, but nothing like made the
Starting point is 00:01:19 money that I wanted it to make. And then I was scrolling Facebook and then I came across like an ad for like e-commerce, you know? And then I was like, let me try this, you know? So, um, I started it. Um, it was Amazon at the time, 2016. And I started literally like after like four months of doing Amazon, I was making like $30,000 profit per month. Um, and then I was like, like, this is the ticket, you know, so I ended up retiring my parents. They lived in San Francisco at the time and it's expensive. So I moved them to Temecula, bought a house there, you know, they didn't have to work anymore. And then my business from Amazon went. So it was like doing $30,000 profit per month. Like I had
Starting point is 00:02:01 a mortgage that was almost like $3,000. And then they basically stole my business. Oh, they undercut you? Yeah. They undercut me. And I started making like $2,000 profit per month. I heard they do that to good products. Yeah, for sure. Like they can see everything on the backend, you know? So they're like, why wouldn't they? And they can like buy as much inventory as they want, you know, multi-billion dollars um so anyways what ended up happening is i was like okay i can either you know two thousand dollars profit wasn't paying for so i could either go find another job you know um because i had a lot of skills you know i had a degree and all that stuff what was your degree in biology okay yeah um so um but i was like that's not what i want you know um after you get it like a taste
Starting point is 00:02:47 you don't want to you know what i mean yeah so um i was like all right i got to figure out a way on how to um find a way to still sell online but not have to utilize amazon like a third-party platform and that's when i discovered like shopify and drop shipping and all that stuff. And I was like, okay, it like, I'm going to try it, you know? So I ended up, you know, hiring different mentors to learn like the ins and outs of like ads and things like that. And so, um, in three months I did $1.1 million. Yeah. Your first three months.
Starting point is 00:03:20 Yeah. Holy crap. Yeah. So, um, that was like a 24% profit margin, you know? Wow. So you made 250, 300. Yeah. And that was like a 24% profit margin, you know? Wow. So you made 250, 300,000. Yeah. And I was like, okay, boom.
Starting point is 00:03:29 Like this is the ticket. You know what I mean? So then like it, like the rest is history pretty much. I just kept doing that. The brand that I had on Amazon, like I moved to Shopify, you know, because I had the skill set now to like run ads outside of Amazon. Oh, so it's the same product. You just moved it., you know, cause I had the skillset now to like run ads outside of. Right. Oh, so it's the same product. You just moved it. No, no, no. Different product that did 1.1 million. But once I figured out the skills
Starting point is 00:03:52 and like the strategies to actually get a product to that point, I moved my products from Amazon, my brand, use those skills to scale it using like Google and Facebook, you know? Nice. Yeah. So then ever since then, you know, it's been like all e-commerce and then like a consulting thing opened up, you know, because people wanted to know like what I was doing. So I saw it as an opportunity like to open up like a consulting agency. So now we have like the Ecom Wolfpack coaching program, lots of real estate investing and things like that. I love that. But all like the Ecom Wolfpack coaching program, lots of real estate investing and things like that.
Starting point is 00:04:26 I love that. But all because of Ecom, you know? Yeah. A lot of dropshippers fail or they just, I don't know what it is. Maybe they can't find products or something. Why do you think that is? There's multiple things. I think the big thing is like Ecommerce is like four puzzle pieces.
Starting point is 00:04:40 It's not just like one thing. It's not like you just have to find a product and it doesn't matter your website or anything like that. It's like four puzzle pieces. Like you have to get the infrastructure right. Right. The four puzzle pieces are product research, website optimization, ads and logistics and brand building. If one of those puzzle pieces is off, it will fail. So you can't just like have a good website or I'm sorry, have a good product and put it on a website and hope it sells. Right. You have to have a good product and a good website, you know, so everything kind of goes hand in hand. Plus you have to have good ads, you know, so a lot of people fail too, because they, you know, try it out. They try one product and they're like, Oh, it didn't work. They're not
Starting point is 00:05:18 actually learning the actual skills and the infrastructure that you need to, you know, build a sustainable e-commerce business. I agree. Cause I think the ad part is probably the hardest, right. And the most important. Yeah. 100%. Yeah. I mean, the ads aren't that hard to be honest. Like I think what most people struggle with is like product research. Yeah. From like experience of like mentoring a lot of students, product research is they get like analysis paralysis, you know, like, I don't know, like, is this good? Like, should I move with it? You know, like they start thinking like, should I, um, if I don't, if I wouldn't buy this, maybe I shouldn't sell it. You know,
Starting point is 00:05:54 they start getting in their head, which is like really like them over. People want perfection, but you're never going to have everything lined up. I think you learn a lot just by doing it and then taking lessons from that. Yeah. 100%. It's a process, you know? Yeah. So right now, TikTok shop is hot, right? Have you done anything there? I have, but the problem is with TikTok shop, it's like Amazon. So you don't have control over your business. Okay. When it comes to Shopify, you have full control. You have a hundred percent control. You own the customers, you can remarket to the customers, send them SMS messages, email marketing, all that stuff.
Starting point is 00:06:33 When it comes to TikTok shop, you don't own the customers. It's kind of like a third party platform, how it runs. You don't get their emails or anything? No. You can't export and get a a bunch of, you know, it's literally just a, you don't even need a Shopify store. It's literally just on TikTok. Like people just buy on TikTok. So since people just buy on TikTok, like you don't have any control over anything else. Like TikTok can take you down. TikTok charges fees. Plus they're very strict. Like you have to get your product out within two days or basically you get like penalized. That makes a lot of sense. Are you using any AI now in any part of the
Starting point is 00:07:11 business? Absolutely. Um, there's all kinds of AI when it comes to like, um, finding like trending products, uh, building websites, um, so many different like AI tools like uh writing product descriptions you could use like chat gpt you know writing your ad copy all that stuff like you could literally use ai to do wow you're writing your ad copy with ai yeah you can absolutely dang i need to look into that i just started running ads last week oh yeah definitely chat gpt you could just give it a prompt and i mean you might have to tweak it a little bit you know because it's not perfect you know what i'm saying you're gonna know more probably about like your industry or what like you're looking to like your ideal customer than than chat gpt you know but it gives you a good basis like to work off of yeah for sure it won't have that emotional element right
Starting point is 00:07:59 yeah you can use that and then change some words yeah 100 yeah i like that um in terms of the ads are you still running a lot on facebook mostly Mostly Google. Oh, Google. Wow. So Google's working better for you. Google is King. Like the Google algorithm, the way it works is it basically hand feeds you buyers. Like it, it's very smart. Like it knows, like, like it tracks you, right? You go on Google, it knows what you're searching for. It knows like where you're going. Like it kind of like follows you around kind of thing. Um, but yeah, the new performance max, like with Google is like super powerful. Um, performance max, is that their new AI or something? It's like a new campaign strategy, like performance max campaigns. I got to look into that. Yeah. So got me excited. Yeah. So Performance Max, the thing with Google versus Facebook is Google very low. You don't
Starting point is 00:08:50 need to have videos to launch. It's literally product pictures for your shopping ads. And it's low maintenance. It's very consistent. If you have a high return on ad spend, it's pretty consistent. Say your return on ad spend is 5X, you you have a high like return on ad spend like it's pretty consistent like you might have like maybe a like say your return on ad spends like 5x you might have a day maybe it's like 2x but it won't go below like a certain threshold and you don't have to constantly be uploading new like creatives like facebook you know like new videos and constantly looking at your ads every day you know like i probably check my ads like once a week damn yeah facebook ads be giving me anxiety sometimes yeah it gives you anxiety wake up and it's like a 0.5 roa when we used to use it when i used to use it heavily like you'd wake up and like your ad accounts shut down and you're making like like you're making a lot of money and you're like
Starting point is 00:09:38 like what now you know like they shut your ad account my business manager got shut down yeah they shut everything down and then like you get you try to open up another account and then they hit you with another like circumventing policy yeah like all this stuff and it's just facebook is a missing nightmare yeah i've never had a google ads account shut down you're right though about that for sure yeah yeah depends what kind of ads though you're doing it it is tough to set up google ads like because they don't like um like drop shipping from china oh they don't like that so we have like a way to kind of go around that you know if you're watching this google google for sure yeah that's someone else
Starting point is 00:10:13 talking about it yeah um i saw a clip on your youtube you only work four hours a day right now yeah that's impressive because you're doing four million a year so yeah so that comes with like not just e-commerce but like all businesses businesses, right? Like real estate investing, consulting, you know, all that stuff. Yeah. And why do you choose to work so few hours? It just depends. You know, some days it's like four hours, you know, some days it's like eight hours. Um, it just kind of depends on the project. Like if I have a new project going on, I might work longer than that, you know, but literally like I choose when to work, you know, like, um, yesterday, like only worked maybe two hours, you know, but literally like I choose when to work, you know, like, um, yesterday, like only worked maybe two hours, you know, it just kind of depends. The important thing is
Starting point is 00:10:50 having the right team and the right, you know, um, people backing you up and putting systems in place. You know what I'm saying? Cause if you don't have systems in place, you're going to be working all the time. You know what I'm saying? saying? That's why we get a lot of people, you know, like doctors, nurses, construction workers, literally everything you can think of that, like they make good money, but they literally have to show up. Like they can't just travel and make money. Like they have to physically be at a job to make money. Yeah. There's no location. There's no location freedom. Yeah. Yeah. With you, you can work from anywhere in the world.
Starting point is 00:11:26 It doesn't even matter. You could vacation for a year right now and your business would still run, right? Yeah. Like I still have to do things, you know? I film content and like, you know, things like that. What were the most effective systems
Starting point is 00:11:37 you built out to save time and money? I think having the right team. What were those hires like? What was the order? I think it's very important who you hire. Like your business can, because we've had instances where like we did hire the wrong people, you know, and like you notice like, oh, like my business is wrong. It's going wrong, you know. So you kind of just have to fire those people and start from scratch and really focus on putting the right infrastructures and systems in your business first by yourself
Starting point is 00:12:06 and really understand like the ins and outs of your business. It doesn't matter what business it is, you know, and putting the right people in the right place and firing faster than you can hire. Right. You know, because if you, you could easily hire someone, they can come to an interview and they're like, oh, this person's like bad ass. But then you realize like a month later, what the on like it's all talk like this is not working out and you got to be able to fire them but that's the tough thing yeah we've made mistakes where
Starting point is 00:12:34 like we didn't fire them fast enough you know and they cost you money because yeah that emotional attachment sometimes literally yeah because i've had on sales reps that i like personally yeah and it's hard to fire them but they're just toxic to the workplace. 100%. Yeah. Yeah. Same for with our consulting, like, firm, you know, like, we've had, like, salespeople. And, like, you have to have the, like, the right culture, you know what I'm saying?
Starting point is 00:12:58 Because one thing, one person can really, like, bring the entire culture down. And, like, your business, like your business like everyone the energy you know what i'm saying like can make people like you know like i want to work for you don't put 100 and like energy feeds off energy you know what i mean did you always have a big drive to make money growing up yeah um my dad uh he was always like he owned businesses it wasn't like online businesses but it was brick and mortar um i'm middle eastern so like we kind of like that's what they do that's all they do you know those delis you go to the 7-eleven down the street it's probably like some middle eastern yeah uh but uh yeah so like i kind of always i've always had jobs you know i was a real estate agent
Starting point is 00:13:41 worked sales jobs science jobs jobs, all that stuff. But the thing that got me, I never got along with my bosses. And I always realized, too, no matter what job I have, I'm always going to have to show up to make money. No matter what it is, whether I'm working in a lab, I'm a real estate agent, I'm working a sales job, I have to be there. You know what I'm saying real estate agent. You know, I'm working a sales job. I have to be there. You know what I'm saying? Um, physically. So it made me think too, like, I don't want to work until I'm like 60. Yeah.
Starting point is 00:14:14 The traditional route. Yeah. You know what I mean? I want to be able to like enjoy life and, you know, do things like other people like can't do, you know? Yeah. When you made that million, three months, did your life just completely change? Yeah. I think it like a huge light bulb went off and you're like, like the works, you know,
Starting point is 00:14:32 like it's like, it's insane. You know what I'm saying? Like, it's not just like the online space, like work selling products online. Like you see all these companies selling products, right? Yeah. And it just like absolutely changed. Yeah. Because I could have, if that didn't happen, like, and like it didn't like spark, you know
Starting point is 00:14:53 what I'm saying? Like that didn't happen. Like, I don't know what I would have done because I'd be at like $2,000 profit per month from Amazon. I had a mortgage that was like three grand, just retired my parents. So it's like, you know? Yeah. Were you able to keep some of it? Because I know when you make money quick, sometimes you just blow it. Yeah, 100%. So you were disciplined with it? Yeah, 100%. Yeah. I'm big on like investing, you know? I have a lot of like real estate properties out of state,
Starting point is 00:15:19 mostly in Indiana and like storage facility. Okay. That's like, I don't like to like just have my money like in the bank. Like if I have enough money to like invest in something that makes sense, then I'm going to invest in that thing, you know? Yeah. Well, having money in the bank, you're losing money. Yeah, exactly. You know what I'm saying? But there are like different accounts.
Starting point is 00:15:38 I forgot the name of the bank. Oh, I know what you're talking about. High interest savings accounts. Yeah, yeah, yeah. CIT bank. Yeah, yeah. Things like that. They give give you like i don't know what it is like it used to be five percent a year yeah it used to be actually like six but yeah they kept lowering it like i'm thinking of changing like i'm with chase you know but yeah dude most of the the
Starting point is 00:15:58 traditional banks yeah they don't really give you but it's like it's just sitting there so it's like what's the point you want it to grow you know yeah shout out to graham stefan because he's the one who showed me those banks i used to use chase and stuff but they give you 0.1 percent yeah yeah 0.1 it's like five bucks every year yeah for real why do you choose indiana do you have family there or something no um i was uh studying a lot about like investing in real estate and like different markets and things like that. I follow this guy on Instagram, shout out to Invest With Ace. He basically educated me a lot on like investing. And I went with Indiana because the cash flows there, you know, like, for example, if you were to buy something here in California, you'd probably be in the negative, even if you rented it out and like all that, you know what I'm saying?
Starting point is 00:16:52 So Indiana is perfect because the rents and the price, like the way it works, it's like you'll still have cash flow, like the property will pay itself off. Are you interested in coming on the digital social hour podcast as a guest? We'll click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to you about business and life. Click the application link below. And here's the episode guys. With the renters. Yeah. Plus you're going to have like that equity, like increase every year. Smart. Smart. Yeah, because Indianapolis is popping off a little bit. So if you get a spot on there. Yeah, I usually don't invest in big cities because there's too much competition with like investors.
Starting point is 00:17:34 But if you go like an hour out of like a city, you know, like say an hour out of Chicago or like an hour out of Indianapolis, that's like where the money's at. Got it. Yeah, the suburbs. Yeah, because cities are – like try investing here in LA. Oh, that's true. And even Vegas is tough. Like you got to go kind of outside. Yeah, Vegas used to be good though, man.
Starting point is 00:17:55 It used to be. If you got in like a long time ago, man. Same with Arizona. Yeah, the houses I live in now were like 400K. Now they're 1.2 million in like 10, 15 years. It's insane. You triple your money. And it's pretty safe too because like 400K. Now they're 1.2 million in like 10, 15 years. It's insane. You triple your money. And it's pretty safe too, because you could take loans out against the house. You can do a bunch of tax stuff. So real estate is definitely a safe investment.
Starting point is 00:18:13 Yeah, for sure. HELOCs are great, like equity line of credit. I've used that a couple of times, like with the primary residence, you get a line of credit, you use it to buy a property and fix it up. And then you refinance with the bank and they give you more than what you put in. And then you just pay that HELOC back and take that money and do it again, you know? Yeah. That's like a money printer. That's cool. And you said you had some storage facilities? Just one. I just started doing that. Purchased it in November last year. Going good so far, you know, it was a learning process for sure, like getting the right systems and things in place. Everything's pretty automated though with the storage. Nice. So you don't handle? No, I have someone over there that does the boots on
Starting point is 00:18:56 the ground. And then I hired a company called XPS to basically do when people call in, call center, excuse me, and management and things like that. Nice. Anything else you're investing in other than real estate? No, I tried crypto. It was a nightmare. Really? It's up right now. Have you checked it? No, I didn't sell. I just, I lost like probably like 20 grand back in like 2017. Oh, what'd you buy? What coin? Dude, I i don't even know like just a bunch of like alt coins like different but i did have good coins you know i still have but i never like check up with it like dude like bitcoin and um there's an what is that other one ethereum x or ripple ripple yeah and all that i mean you should check because if you bought in 2017 yeah i know it did go up but it wasn't like crazy you know like i have four thousand dollars like sitting there right it's not like millions well right now it just hit it's about to hit all
Starting point is 00:19:48 time highs so but now it's like are you gonna buy at all-time highs you know what i mean that's yeah but but the thing is is like um like getting good at one thing instead of like diversifying too much is like the way to go because like when people start like diversifying too much is like the way to go. Because like when people start like diversifying too much, like, okay, I'm in Bitcoin and I'm in stocks and I'm in real estate and I'm in this and I'm in that, I'm in that, like you lose your focus. You know what I'm saying? But if you put your a hundred percent into like one thing, like the way I did like with e-commerce put literally a hundred percent, like you'll really get the reward, you know? Um, that's what I, that's what I think. For me, it's like e-comm and real estate, you know? Um, that's like the big thing. Like, I don't really care about like Bitcoin, you know, I'd want to put a hundred
Starting point is 00:20:34 percent of my focus, like where I know I can like Excel and where I know like it works, you know, instead of like dabbling in different things and losing my focus while I'm dabbling with those different things and missing out on opportunities with the things that I do know, you know? I agree. Cause when I made a ton of money off crypto, I invested in restaurants, I invested in Forex, I invested in random watches and they all went down. That's what I'm saying. Like you get like, like, like money happy, you know, and you're like, where's my next like thing? Where am I going to make my next like million dollars? Where you're like where's my next like thing where am i gonna make my next like million dollars where am i gonna make my next you know half a million you know and you get like money like you want to put it here and here people are talking about this and
Starting point is 00:21:13 you get like fomo and you're like and let me put it here you know but it doesn't work that way no it doesn't yeah i lost pretty much all of it yeah yeah you gotta stick with what you're good at 100 and put 100 focus and now you're getting really good at coaching stuff right that's how i found out about you i got an ad i was like wow let me let me hit this person up yeah yeah for sure um yeah so we started i started consulting back in 2018 so a lot of people like from the amazon people, like we had a big group, like people like doing Amazon, everybody's business. Like when it wasn't just me.
Starting point is 00:21:50 Um, and then they saw what I was doing. They're like, what the, you know, help me out. And I saw it as like being an entrepreneur. Like I saw it as an opportunity. Why wouldn't I open up like a school, like a consulting agency? And that's what I did. You know, I started like coaching, you know what I'm saying? And I came up with the Econ Wolf Pack coaching program. So I'm known as like the Econ Wolf and so the Econ
Starting point is 00:22:10 Wolf Pack, you know? Um, so we started doing that. I had a student that was very, very successful and me and him just clicked and we actually ended up being like partners um shout out to yamil kahat um so me and him now have you know scaled also like our coaching business incredible to like five million dollars a year wow so that's so cool and being able to help thousands of people make a living whether it's on the side or full time 100 must feel great because you're saving families yeah and we we donate a lot to like make a wish foundation yeah um so last year we donated like eighty thousand dollars damn why are you passionate about that one specifically uh just because it's like kids like going through like illness like could you imagine like being a kid like yeah having cancer like a a disease where like you
Starting point is 00:22:58 actually can't be a kid like you're literally in and out of the hospital 24 7 or like five days a week whatever it is you can't like enjoy life and like just being like always in that like really takes a toll on the kid and their family and being able to like grant them with one wish whether they want to go to like Disneyland or whether they want to you know go meet Taylor Swift or whatever the is you know could you imagine like the shift when they, when they get that wish and like their mindset or like their life, them and their family, it makes a huge difference. I love that. Yeah. I'm in the process of registering my dog right now to be able to visit a sick hospital. Cause that can make their day. 100%. Yeah. Dogs are
Starting point is 00:23:40 super healing. Yeah. It's a big thing. My dad passed away from cancer in 2021 oh yes yeah so it's like i mean he lived a good life you know he was 80 at the time but like can you imagine like someone being like five you know yeah that's so crazy yeah and i know you grew up in a kind of rough environment right your parents were always working and you said they were both sick your whole childhood no not whole childhood just like as you know, they weren't sick. Like my mom's really healthy. It's just like working like too much. You know what I'm saying? My dad had like different like stores, like gas stations, things like that. Um, and he was there all the time, right? Morning till evening or night. You know what I'm saying? Um, so they were
Starting point is 00:24:23 working all the time. You know what I'm saying? so they were working all the time you know what i'm saying like there wasn't like someone that would they didn't have like employees it's hard to trust people you know things like that so it was just yeah they were working a lot you know did you go oh sorry go ahead they gave us a 100 good life nice that's good did you end up going to college or was that yeah i did um i got my degree in biology i was i wanted to actually be like a forensic scientist like that was my like passion like goal like solving crimes but once i realized like i'm gonna be i worked in a lab and then i was like i got fired from that job because i was always showing up late because i didn't have like a passion for it you know it's like just another job making like 44 grand a year you know um this was back in like 2010 but um then i
Starting point is 00:25:08 thought like dude i'm gonna have to be in a lab till i'm like 65 and i go to court and i do i was like i don't know that's just not the yeah i wonder how much forensic scientists make because that is an important job you're solving murders that i went to college with that does it here in la actually makes good money i mean probably like i don't know 100 sure but i would probably think 80 90 i mean it's not like in la that's yeah yeah i mean in la at least yeah if you're in the midwest that's like baller yeah you know what i'm saying but man if you're going to air one out here every week yeah it's expensive but it's good dude it it's good, dude.
Starting point is 00:25:45 It is really good. Can't deny that. If you lost all your money right now, do you think you can make it all back? Yeah. Wow, the confidence there. I love it. Yeah, 100%. I talk about this actually a lot.
Starting point is 00:25:56 If I were to lose everything right now, what would I do? It's really easy. I would open up 0% percent interest credit cards you know no interest for 12 to 15 months don't you need good credit for that though yeah but did i lose my credit oh sure okay so we're assuming the credit's 800 all right yeah no i mean you can get a zero percent interest credit card with like six something credit you know um but if if i lost everything you know but i still had my credit, um, I would get a 0% interest credit card and start building my business from there.
Starting point is 00:26:31 You don't need a lot of money to like build an e-commerce business. You could literally start your ads with like 10 bucks a day on Google. Wow. Yeah. It's not like a, and the product is dropships. You don't need to spend any inventory costs. Yeah. 100% no inventory costs. Yeah, 100%. No inventory costs.
Starting point is 00:26:46 Eventually, you might want to get inventory, you know, just because, you know, you have more control and you can brand it the way you want and, like, things like that. But I wouldn't recommend, like, getting inventory right off the bat. You know, that's the best way to do e-commerce is to mitigate risk as much as possible. Yeah. And do it where you're testing the product, make sure it sells. Once you're getting like 10, 15 orders a day, go ahead and buy inventory. Because once you buy inventory, you're going to increase your margins too because you're buying in bulk, you know? Absolutely.
Starting point is 00:27:17 So. What were the biggest challenges scaling for you? Like in the beginning, like when I first started yeah i would probably say like uh like paypal holds i was gonna ask about payment holds every e-commerce guy yeah like paypal holds like um chargebacks like things like that when you first start and like really understanding like like like you have to have a good logistics system you know like a good supplier that's gonna get it out fast and you have to input like your tracking and PayPal and stuff like that. So that was like the biggest challenge because like you make a bunch of money and then PayPal is holding like $50,000 and you're
Starting point is 00:27:55 like, like, how am I going to buy more product or how am I going to do this? You know, but eventually like they'll release the money but avoiding that is super super crucial it's hard to avoid the paypal one though you just got to get you got to put tracking numbers in paypal you get an app called uh paypal track and they basically automated automatically put your uh tracking numbers from shopify into paypal i didn't know that yeah is that a new thing or was that? No, it's been around. No one tells you that?
Starting point is 00:28:27 Yeah. Wow. Yeah, I had PayPal holds, Stripe holds. Yeah. Square's holding my money right now. From what? Like what were you, like Econ? Yeah, Econ.
Starting point is 00:28:36 But now Square's holding my money. I haven't had a single refund, single charge back. I'm like, are you serious? Like who knows what they're doing with that? Yeah. Sometimes I think like I used to think like PayPalpal hold your money like they take it and invest it and then when they're done like they give it to you no they literally probably do that because banks do that when you deposit your money in a bank they use it 10 times yeah it's crazy yeah
Starting point is 00:28:57 they lend it out to 10 different parties insane i mean banks are a money printer that's that's what we gotta get into yeah but you're at the point now where is money even the main thing? No, not really. Like, you get to a certain point. Obviously, who doesn't like money, right? Yeah. Like, I mean, you'd be lying and full of shit if you said you didn't, right? Because it's not about the money.
Starting point is 00:29:18 It's about what the money provides, right? Like, the freedom, right? If you didn't have money, you don't have the freedom, right? You don't have the, it's like money's like an accelerator, right? It allows you to do things that. So is money even the main thing for you right now anymore? No, you know, money, of course, like you would be lying if you said like you didn't like money, right? Who doesn't like money, right? But it's not the paper, right? It it's what the money provides it's like the freedom you know the money's like an accelerator right it allows you to do things that you didn't think you can do right like retire your
Starting point is 00:29:55 parents or you know uh give someone like donate money like for a good cause things like that um i don't think it's so much now once you you get to a certain point, like a certain level, it's not so much like about the money that you think about. It's like what the money can do for you, you know, because it's not people get fixated on like a certain amount of money, like in the bank, like I want to have a million dollars in the bank. Like, well, that's really not going to do anything for you. Like, yeah, you're going to have a lot of money,
Starting point is 00:30:24 but you need to take that money and do things with it. But the point is, is like, no, it's really not going to do anything for you. Like, yeah, you're going to have a lot of money, but you need to take that money and do things with it. But the point is, is like, no, it's not like the money. It's more like changing lives and like doing things where I don't want to die and be remembered like, oh, yeah, I remember Laura, like the one that made a lot of money. Like, I don't really want it. I don't care to be remembered like that. I want to be remembered like, oh, Laura. Yeah, dude, like she changed a lot of lives like she impacted a lot of people you know that's what's important to me because you know like if you think of people that have passed away like um martin luther king and
Starting point is 00:30:54 like things you know like things like that like people think about what he did you know yeah um to impact and to to like change people's lives not like how much money he made that's exactly where i'm at too so many people have money yeah like like how much money he made. That's exactly where I'm at too. So many people have money. Yeah, like anyone can make money. You know what I'm saying? It's not even like a flex anymore. Yeah, like, you know, and I'm not saying like you can't like go out
Starting point is 00:31:15 and buy things you want, you know, but just making sure like you're not like overly like going crazy, you know, because that really gets to your head. You know, like a lot of people like, like people that don't have money, even like they go and like buy a new BMW or buy a new whatever Mercedes to flex. Right. But they don't have any money. And that's like, there's also people that have money that do things like that to like show like they have money.
Starting point is 00:31:42 Yeah. And I'm not saying like, it's bad to like buy luxury things like i've i've bought luxury you know like if you enjoy it sure treat yourself but it shouldn't be like the main focus because you'll lose yourself in that you know what i'm saying like you'll your your life is basically pointless like you're just making money to what like buy you know what i'm saying like like change a life like do something that's going to actually impact the world like impact people i love that yeah i love that so much that's why i started the podcast honestly yeah to change some perspectives impact lives i get
Starting point is 00:32:14 messages daily now saying like you've changed my life people come up to me 100 it's so cool that that means more to me than to make money yeah yeah and when people like recognize you like in public and like, and they're like, dude, like, I love your content. You know, I don't know if you get that, but sometimes I get that. Yeah. Sometimes, but no, but like people come up to, you know, and they're like, dude, I love your content. Like I've learned so much, like blah, blah, blah. Like it's like, it makes my day. That's awesome. You know, and like you sit and talk with them, like get to know them a little bit. You know what I'm saying? It's cool. For sure. Laura, it's been fun. Anything you want to promote
Starting point is 00:32:48 or close off with? Uh, yeah. I mean, if you're looking to, you know, build a six, seven figure e-commerce business, go ahead and follow me at the e-com wolf. Um, send me a DM or go ahead and go to the e-com wolf.com. We'd love to help you get to six, seven figures in your e-commerce business. Whether you're a beginner, intermediate, go ahead and reach out. We'd love to help you and change your life. Love it. We'll link it in the description. Thanks for coming on.
Starting point is 00:33:13 Thanks so much, Sean. Thanks for watching, guys. See you next time.

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